Test your basic knowledge |

Broadcast Management

Instructions:
  • Answer 43 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.






2. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years






3. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members






4. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)






5. 1. The product and 2. the geographic aspects of the market






6. 1. Personnel 2. Fragmentation 3. Creating enterprise value






7. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error






8. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)






9. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)






10. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks






11. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming






12. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy






13. Numbers over quality






14. Zip code - specific area






15. 1. Multicasting 2. Subscription 3. E-commerce






16. 1. Geographical boundaries 2. Ranked by the size of population






17. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments






18. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing






19. When an ORIGINAL work is FIXED in any FORM


20. A place where consumers and sellers interact






21. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976






22. Number of players.






23. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)






24. 1. Focus groups 2. Program testing 3. Call-out research






25. 1. Concentration of ownership 2. Less free exchange of ideas






26. 1. Demographic research 2. Psychographic research 3. Geo demographic research






27. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)






28. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet






29. 1. capture an existing audience 2. Reach the new audience






30. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)






31. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal






32. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition






33. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value






34. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet






35. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality






36. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate






37. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data






38. Lifestyle patterns






39. 1. News 2. Sports 3. Children's programming 4. Public affairs programs






40. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions






41. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures






42. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration






43. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d