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Test your basic knowledge |
Broadcast Management
Start Test
Study First
Subjects
:
business-skills
,
industries
Instructions:
Answer 43 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1. Early morning (7-9 am) 2. Daytime (10am-4pm) 3. Prime time (7-11) 4. Late night (11:30 pm-1 am) 5. Overnight (1-7 am) 6. Weekend mornings and afternoons.
4 things most local programming consists of...
5 main tasks of the Program director
6 dayparts to television programming
3 ways to use audience research data
2. 1. Created after Jan. 1 - 1978 - protected for author's life plus 70 years 2. Created 'for hire' after Jan 1 - 1978 - protected for 95 years
3 elements of a profitable program
4 sources of audience research data
4 things most local programming consists of...
2 dividing lines (limits) of the Copyright Act of 1978
3. An estimate of the number of people or households viewing or listening to a particular program - off all potential audience members
Shara
Rating
Market structure is known as the...
4 characteristics of obtaining samples
4. 1. Intra-industry (eg - consolidation of the radio) 2. Inter-industry (eg - consolidation of AOL/Time Warner)
2 types of strategic Alliances
3 Benefits of strategic alliances
4 things most local programming consists of...
Shara
5. 1. The product and 2. the geographic aspects of the market
When is a work NOT considered protected by copyright?
3 ways Copyright law originated
The media market combines what two things?
4 sources of audience research data
6. 1. Personnel 2. Fragmentation 3. Creating enterprise value
3 management issues in programming
3 business models
3 management issues
4 things most local programming consists of...
7. 1. Representative of the whole 2. Random - exclusive 3. Generalizability 4. Systematic Error
4 characteristics of obtaining samples
3 business models
3 elements of a profitable program
4 sources of audience research data
8. 1. Technical aspects 2. Local-air staff or satellite distribution 3. Commercial density (how many commercials?)
Demographic research
4 things most local programming consists of...
3 variables for Radio format
3 elements of a profitable program
9. 1. Estimates the numbers of viewers and listeners 2. Variety of categories 3. Time periods (or dayparts)
3 ways Copyright law originated
4 sources of audience research data
3 elements of a profitable program
3 characteristics of demographic audience research data
10. 1. Local broadcast channels 2. Public access 3. Educational and governmental programs (PEGs) 4. a limited number of cable networks
4 things basic cable service includes
4 types of market structures
3 variables for Radio format
3 management issues in programming
11. 1. Premium services 2. Negotiate with individual cable networks 3. Pay each network a set fee per subscriber 4. The need for new and recycled programming
4 characteristics of obtaining samples
3 types of programming platforms
4 differences of cable from TV
Shara
12. 1. Capital investment a. Equipment b. Personnel c. Programming 2. Regulatory policy
Demographic research
Barriers to market entry
3 Qualitative approaches to Psychographic research data
Rating
13. Numbers over quality
3 ways Copyright law originated
3 elements of a profitable program
4 things most local programming consists of...
Demographic research
14. Zip code - specific area
Demographic research
2 types of strategic Alliances
When is a work NOT considered protected by copyright?
Geo demographic research
15. 1. Multicasting 2. Subscription 3. E-commerce
3 characteristics of demographic audience research data
2 dividing lines (limits) of the Copyright Act of 1978
3 business models
Rating
16. 1. Geographical boundaries 2. Ranked by the size of population
2 things that define a market
4 differences of cable from TV
When is a work considered 'protected' by copyright?
Demographic research
17. 1. National research services 2. Industry and trade associations 3. Professional consulting firms. Individualized and expensive 4. Local research departments
Demographic research
3 types of Audience research and Analysis
4 sources of audience research data
4 differences of cable from TV
18. Combines demographic and psygraphic data with geological locations and clusters; 2. Is used frequently in advertising and marketing
3 elements of a profitable program
Geo demographic research combines... and is used frequently in...
6 dayparts to television programming
9 placement and scheduling television programming strategies
19. When an ORIGINAL work is FIXED in any FORM
20. A place where consumers and sellers interact
A market can be defined as:
When is a work considered 'protected' by copyright?
3 Qualitative approaches to Psychographic research data
5 VAL character4istics of psychographic research data
21. 1. US Constitution - Article 1 - section 8 2. title 17 of the United States Code 3. The Copyright Act of 1976
3 ways Copyright law originated
3 types of Audience research and Analysis
3 Qualitative approaches to Psychographic research data
4 differences of cable from TV
22. Number of players.
3 Qualitative approaches to Psychographic research data
4 characteristics of obtaining samples
Market structure is known as the...
3 characteristics of demographic audience research data
23. 1. Major market (1-50) 2. Medium market (51-100) 3. Small market (100+)
4 types of market structures
5 VAL character4istics of psychographic research data
3 ways to use audience research data
3 Market ranks
24. 1. Focus groups 2. Program testing 3. Call-out research
3 business models
3 Qualitative approaches to Psychographic research data
4 things most local programming consists of...
Demographic research
25. 1. Concentration of ownership 2. Less free exchange of ideas
Market structure is known as the...
3 types of Audience research and Analysis
4 differences of cable from TV
2 results of Strategic Alliances
26. 1. Demographic research 2. Psychographic research 3. Geo demographic research
Rating
When is a work considered 'protected' by copyright?
3 business models
3 types of Audience research and Analysis
27. 1. a well-defined target audience 2. High quality proramming 3. High technical (Statistics)
4 characteristics of obtaining samples
3 elements of a profitable program
6 dayparts to television programming
3 management issues
28. 1. Rising costs 2. Regulatory concerns 3. Utilization of the internet
The media market combines what two things?
3 ways to use audience research data
3 management issues in programming
A market can be defined as:
29. 1. capture an existing audience 2. Reach the new audience
3 Benefits of strategic alliances
Geo demographic research
Barriers to market entry
2 approaches to radio programming strategy
30. An estimate of the number of people or households viewing or listening to a particular program based no the actual number of viewers or listeners at a given time. (Shown as a larger percentage)
Shara
4 things basic cable service includes
Barriers to market entry
3 ways Copyright law originated
31. 1. Program and budget 2. Acquisition 3. Scheduling 4. Evaluation 5. Interpersonal
2 dividing lines (limits) of the Copyright Act of 1978
5 main tasks of the Program director
3 types of Audience research and Analysis
3 business models
32. 1. Monopoly 2. Oligopoly 3. Monopolistic competition 4. Perfect competition
3 ways to use audience research data
4 types of market structures
4 things basic cable service includes
6 dayparts to television programming
33. 1. Sharing capital and costs 2. Access to new markets 3. Shareholder value
3 Benefits of strategic alliances
2 approaches to radio programming strategy
The media market combines what two things?
3 management issues
34. 1. Terrestrial broadcasting 2. Cable 3. Wireless internet
5 main tasks of the Program director
2 types of strategic Alliances
2 approaches to radio programming strategy
3 types of programming platforms
35. VALs(Values - Attitudes - and Lifestyle) 1. Activities 2. Opinions 3. Interests 4. needs 5. Personality
3 Social forces to market change
3 business models
5 VAL character4istics of psychographic research data
A market can be defined as:
36. 1. America is growing older 2. Ethnic change (more Latinos) 3. Information systems permeate
4 differences of cable from TV
2 approaches to radio programming strategy
3 management issues in programming
3 Social forces to market change
37. 1. Identify its strengths and weaknesses 2. Understand ratings terminology 3. Interpreting the data
3 ways to use audience research data
2 types of strategic Alliances
When is a work considered 'protected' by copyright?
A market can be defined as:
38. Lifestyle patterns
A market can be defined as:
The media market combines what two things?
Psychographic research
When is a work considered 'protected' by copyright?
39. 1. News 2. Sports 3. Children's programming 4. Public affairs programs
4 things most local programming consists of...
When is a work NOT considered protected by copyright?
5 main tasks of the Program director
4 sources of audience research data
40. 1. Already copyrighted material 2. In the public domain 3. common phrases and ideas 4. discoveries and inventions
3 Qualitative approaches to Psychographic research data
When is a work NOT considered protected by copyright?
3 business models
3 characteristics of demographic audience research data
41. 1. Mergers and acquisitions 2. Joint ownership 3. Joint ventures 4. Formal and informal cooperative ventures
When is a work considered 'protected' by copyright?
4 Strategic Alliance forms
Shara
4 characteristics of obtaining samples
42. 1. Concentration of buyers and sellers in the market 2. Differentiation among products 3. Barriers to entry for new competitors 4. Cost structures 5. Vertical integration
When is a work considered 'protected' by copyright?
Barriers to market entry
5 criteria that identify a market structure:
3 types of Audience research and Analysis
43. 1. Lead-in (best - strongest - most popular program - first!) 2. Hammocking (weaker program - in between two stronger programs) 3. Tent-poling (strong show in middle off two weaker) 4. Counter-programming (go for next largest audience) 5. Stunting (d
9 placement and scheduling television programming strategies
5 VAL character4istics of psychographic research data
3 Market ranks
4 types of market structures