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Hospitality And Tourism Marketing
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 40 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Put the 'family name' on different brands -ex-coke - cherry - coke
AIDA
Family Brands & Line Extensions
Market Targeting
Price
2. Problem awareness -information search -alternative evaluation -purchase decision -postpurchase evaluation
Cobranding
Ingredient Branding
Informative - Persuasive - Reminder Message
New-Product Pricing
3. Specific product attributes (price - product - feature) -needs products fill or benefits product offer -certain classes of users -against an existing competitors -repositioning
General Pricing Approaches
Product-Variety Market
Positioning Strategies
Promotional Mix 5 tools
4. Message Decisions -Execution Styles -Message (headline - humor - spokesperson - etc.)
5. Is the process of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes - identify base for segmenting - develop segment profiles
Promotional Mix 5 tools
Positioning Strategies
Informative - Persuasive - Reminder Message
Market Segmentation
6. Value -uniqueness -believable -benefits
Marketing Objectives- External Factors
Family Brands & Line Extensions
USP- Unique Selling Proposition
Price
7. Locate several brands in a freestanding unit -ex- PF Changs & Cheesecake
Family Brands & Line Extensions
Brand Bundling
Informative - Persuasive - Reminder Message
Promotional Mix 5 tools
8. Introduction - growth - maturity - decline or -concept development - expansion - maturity - concept development/replacement - expansion - maturity time
Target Market
Market Targeting
Product Life Cycle
Marketing Objectives- External Factors
9. Divides buyers into groups based on social class - lifestyle - and personality characteristics
Existing-Product Pricing
Psychographic Segmentation
Promotional Mix Factors
New Product Development
10. Survival -current profit maximization -market-share leadership -brand equity growth -product-quality leadership -marketing mix strategy -costs -organizational considerations
The Communication Process
Umbrella Brands & Subbranding
USP- Unique Selling Proposition
Marketing Objectives- Internal Factors
11. Maintain completely unique identities for a company's brands -ex- Yum Brands: Taco Bell - Piza Hut - etc.
Pricing Strategies
Individual Brands
Informative - Persuasive - Reminder Message
Marketing Objectives- External Factors
12. The seller produces two or more products/services that have different features - style - quality - and size -consumers have different tastes that vary over time
Positioning Strategies
Promotional Pricing
Product-Variety Market
Geographic Segmentation
13. Awareness -interest -desire -action
AIDA
Umbrella Brands & Subbranding
Mass Market
Behavior Segmentation
14. The seller mass produces - mass distributes - and mass promotes one product to all buyers -it should lead to the lowest costs and prices and create the largest potential market
Four Product Levels
Informative - Persuasive - Reminder Message
Promotional Pricing
Mass Market
15. Is the process of developing competitive positioning for the product and an appropriate marketing mix - Develop positioning for target segments - Develop a marketing mix for each segment
Marketing Objectives- Internal Factors
New-Product Pricing
Market Positioning
Selecting market segments
16. Temporary pricing of products below list price and sometimes below cost - value pricing - price sensitivity measurements
Psychological Pricing
Promotional Pricing
New-Product Pricing
Four Product Levels
17. Is the process of evaluating each segment's attractiveness and selecting one or more of the market segments - develop measures of segment attractiveness - select target segments
The Communication Process
General Pricing Approaches
Psychographic Segmentation
Market Targeting
18. Undifferentiated marketing- bifuricated marketing -differentiated marketing- concentrated marketing
Brand Bundling
Selecting market segments
Umbrella Brands & Subbranding
Psychographic Segmentation
19. Idea generation - idea screening - concept development and testing - marketing strategy development - business analysis - product development - market testing - & commercialization
New Product Development
Brand Bundling
Price
USP- Unique Selling Proposition
20. Prestige pricing -market-skimming pricing (high price for new product) -market penetration pricing (low price for new prodcut)
New Product Development
Media Type's Decisions
New-Product Pricing
General Pricing Approaches
21. New-product pricing -existing-product pricing -psychlogical pricing -promotional pricing
Market Targeting
Family Brands & Line Extensions
Existing-Product Pricing
Pricing Strategies
22. Brand individual menu items by restaurant -ex-McDonalds- BigMac - Sea World- Shamu
Umbrella Brands & Subbranding
Cobranding
Behavior Segmentation
Media Type's Decisions
23. The seller identifies market segments - select on or more - and develops products and services tailored to each selected segment -markets in industrialized nations are increasingly fragmented
Individual Brands
Target Market
Objective Setting
Promotional Pricing
24. The amount of money charged for a good/service -the only marketing mix element that produces revenue -charging too much chases away potential custmers - charging too little cuts revenue
Informative - Persuasive - Reminder Message
Behavior Segmentation
New Product Development
Price
25. Type of product and market -push vs. pull strategy -buyer readiness state -product life-cycle stage
Behavior Segmentation
Promotional Mix Factors
New-Product Pricing
Price
26. Calls for diving the market into different geographic units - such as nations - states - regions - counties - cities - or neighborhoods
Product Life Cycle
Psychographic Segmentation
Geographic Segmentation
Market Targeting
27. Core product-lodging -facilitating product-front office - kitchen - parking -supporting product-reservations - frequency club -augmented product-custmer participation - interactions - physical environment - accessibility
Umbrella Brands & Subbranding
Market Segmentation
Four Product Levels
Market Positioning
28. Measurable-segments can be measured -accessible-segments can be reached and served -substantial-segments are profitable to serve -actionable-effective programs can attract segments
Product Life Cycle
Requirements for effective segmentation
Brand Bundling
Promotional Pricing
29. Operates a hotel property under two or more brand names -same company divides 500 rooms into 300 and 200 different levels and prices
Promotional Mix Factors
Multiple Branding
Brand Bundling
Objective Setting
30. Use ingredient manufactors brands on menu -ex- Jack Daniels Sauce
Marketing Objectives- Internal Factors
Pricing Strategies
Ingredient Branding
AIDA
31. Operates two noncompetitive brand in the same premises -Dunkin Donuts & Baskin Robbins
Cobranding
Target Market
General Pricing Approaches
Product-Variety Market
32. Pricing decisions -market & demand -consumer perceptions of price & value -analyzing the price- demand relationship -price elasticity of demand -factors affecting price sensitivity
Promotional Pricing
Media Type's Decisions
Marketing Objectives- External Factors
Behavior Segmentation
33. Set objectives based on information about the target market - positioning - and marketing mix -classification by AIMS (informative - persuasive - reminder)
Psychographic Segmentation
Product Life Cycle
Objective Setting
Demographic Segmenation
34. Consists of dividing the market into groups based on demographic variables such as age - gender - family life cycle - income - occupation - education - religion - race - and nationality
Market Targeting
Demographic Segmenation
Family Brands & Line Extensions
Marketing Objectives- Internal Factors
35. Advertising -sales promotion -personal selling -public relations -direct marketing
Objective Setting
Market Targeting
Family Brands & Line Extensions
Promotional Mix 5 tools
36. Divides buyers into groups based on their knowledge - attitude - use - or response to a product
Behavior Segmentation
Product-Variety Market
The Communication Process
General Pricing Approaches
37. Product bundle pricing -price-adjustment strategies (volume discounts) -non-use of yield management -last-minute pricing -discriminatory pricing (Victoria's Secret & Beverly Hills) -supply & demand driven approach
Media Type's Decisions
Existing-Product Pricing
Market Segmentation
Market Targeting
38. Cost-based pricing -value-based pricing -competition-based pricing -break-even analysis & target market profit pricing
General Pricing Approaches
Marketing Objectives- External Factors
Multiple Branding
Individual Brands
39. Price-quality relationship -reference prices -rounding -length of the field
Psychological Pricing
Target Market
Ingredient Branding
Geographic Segmentation
40. Design the message -select communication channels -select the message source -measure communication results
Promotional Pricing
Positioning Strategies
The Communication Process
Product Life Cycle