Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of media buy/targeted audienceX1 - 000






2. Advertising showing one brand's strengths relative to its competitors.






3. What are the types of Formatting the Body Copy?






4. Time - place of sale - environment






5. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






6. Stages of ad development






7. The more frequently a product is purchased - the less repetition is required.






8. The number of different people or households exposed to an ad.






9. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






10. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






11. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






12. Ads that state the position of a company on an issue.






13. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






14. What kind of ads are most often remembered?






15. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






16. They use Retail Advertising because retail stores account for so much of the market






17. Form - task - possession - time - place utility






18. What does the layout of an ad consist of?






19. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






20. People we try to emulate or whose approval concerns us






21. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






22. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






23. What are the kinds of copy you can have in an ad?






24. Persuade the customer






25. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






26. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






27. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






28. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






29. What are the function of headlines?






30. Consumer needs - product development - assess effectiveness - financial planning and quality control






31. Made up of the company's own advertising staff. They may provide full services or limited services.






32. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






33. A discount on each case ordered during a specific time period.






34. How often new buyers enter the market to buy the product.






35. Define the brand image






36. Changing behavior by inducing anxiety






37. The average number of times a person in the target audience is exposed to an ad.






38. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






39. What are the types of subheads?






40. Informs consumers about services or merchandise offered at regular prices






41. Joining together in a consistent manner everything that communicates with customers






42. Ads used for announcements about what a company is - what it can do - and where it is located.






43. Types of audience resonance

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44. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






45. Advertisements focused on selling a product or service






46. What kinds of ads resonate more?






47. Merchandise offered free or at a significant discount.






48. Transform consumption experience






49. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






50. Interactive online advertising.