Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Informs consumers about services or merchandise offered at regular prices






2. Consumer needs - product development - assess effectiveness - financial planning and quality control






3. Ads used for announcements about what a company is - what it can do - and where it is located.






4. Advertising used to reinforce previous knowledge of a product.






5. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






6. Situate the brand socially






7. Value of Promotion






8. Sales promotions that offer a discounted price to the consumer - which encourage trial.






9. Allow the audience to participate actively & immediately






10. The cost of reaching 1 - 000 individuals or households with the advertising message.






11. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






12. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






13. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


14. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






15. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






16. Family - society - reference groups - opinion leaders






17. Form - task - possession - time - place utility






18. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






19. Time - place of sale - environment






20. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






21. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


22. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






23. Information gathered about a particular market or market segment






24. Gross rating points =






25. Simply the percentage of homes exposed to an advertising media






26. Offers the return of money based on proof of purchase.






27. Where is the advertising and brand battle won or lost?






28. Broad category of media - such as television - radio or newspaper






29. Ads on the interior and exterior of busses - subways - and taxis.






30. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






31. Influencing the brand choice of consumers who are 'ready to buy'






32. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


33. What are the kinds of copy you can have in an ad?






34. Is the products ability to satisfy both functional needs & symbolic wants






35. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






36. What are the types of subheads?






37. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






38. Types of Publicity Tools






39. Duration of an advertising message or campaign over a given period of time - sustains memory






40. What are the principles of design?






41. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






42. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


43. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






44. Advertising that promotes a specific brand's features and benefits.






45. Some methods for scheduling media






46. A discount on each case ordered during a specific time period.






47. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






48. Is an individual's openness or curiosity about a brand






49. What do the most effective radio commercials use?






50. What kinds of ads resonate more?