Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






2. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






3. Elements of an advertising message






4. Family - society - reference groups - opinion leaders






5. Time - place of sale - environment






6. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






7. The greater size of an ad illustration...






8. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






9. Allow the audience to participate actively & immediately






10. A discount on each case ordered during a specific time period.






11. Advertisements focused on selling a product or service






12. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






13. Information gathered about a particular market or market segment






14. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






15. Transform consumption experience






16. Three Approaches to Setting Advertising Schedules






17. They use Retail Advertising because retail stores account for so much of the market






18. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






19. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






20. What are the types of subheads?






21. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






22. Approaches to Post-Testing






23. Form - task - possession - time - place utility






24. Is the products ability to satisfy both functional needs & symbolic wants






25. Visualization/conceptualization






26. Is an individual's openness or curiosity about a brand






27. The average number of times a person in the target audience is exposed to an ad.






28. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






29. What is the best way to grab attention in an ad?

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30. Advertisements that tell people what a product is - what it can do - and where it can be found.






31. Where is the advertising and brand battle won or lost?






32. The manufacturer provides the complete ads & shares the cost of the advertising time or space






33. What are the principles of design?






34. Influencing the brand choice of consumers who are 'ready to buy'






35. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






36. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






37. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






38. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






39. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






40. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






41. Placing items on sale and offering two-for-one specials of other deals






42. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






43. Ads on the interior and exterior of busses - subways - and taxis.






44. Gross rating points =






45. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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46. Consumer needs - product development - assess effectiveness - financial planning and quality control






47. Studies such as controlled experiments and consumer purchase tests.






48. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






49. Define the brand image






50. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long