Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






2. The greater size of an ad illustration...






3. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






4. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






5. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






6. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






7. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






8. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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9. Reach (% of total market) x Frequency






10. Define the brand image






11. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






12. Merchandise offered free or at a significant discount.






13. Studies such as controlled experiments and consumer purchase tests.






14. Ads used for announcements about what a company is - what it can do - and where it is located.






15. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






16. Ads on the interior and exterior of busses - subways - and taxis.






17. Link key attributes to the brand name






18. Transform consumption experience






19. Three Approaches to Setting Advertising Schedules






20. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






21. Form - task - possession - time - place utility






22. How often new buyers enter the market to buy the product.






23. Advertising that promotes a specific brand's features and benefits.






24. Consumer needs - product development - assess effectiveness - financial planning and quality control






25. Simply the percentage of homes exposed to an advertising media






26. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






27. What do the most effective radio commercials use?






28. Content advertising






29. The percentage of households in a market that are tuned to a particular TV/radio show.






30. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






31. What are the types of subheads?






32. Promotes a specific product or service and stimulates short term action while building awareness of the business






33. What are the function of headlines?






34. What kinds of ads resonate more?






35. The cost of reaching 1 - 000 individuals or households with the advertising message.






36. Forms of Institutional Advertisements






37. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






38. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






39. Gathering - recording - and analyzing new information to help managers make marketing decisions






40. People we try to emulate or whose approval concerns us






41. Joining together in a consistent manner everything that communicates with customers






42. Family - society - reference groups - opinion leaders






43. Reimbursing a retailer for extra in-store support or special featuring of the brand.






44. What are the kinds of copy you can have in an ad?






45. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






46. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






47. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






48. Time - place of sale - environment






49. Types of Advertisements






50. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.