Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






2. Reimbursing a retailer for extra in-store support or special featuring of the brand.






3. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






4. Studies such as controlled experiments and consumer purchase tests.






5. Promotes a specific product or service and stimulates short term action while building awareness of the business






6. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






7. What does the layout of an ad consist of?






8. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






9. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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10. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






11. Types of Publicity Tools






12. Forms of Institutional Advertisements






13. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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14. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






15. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






16. The cost of reaching 1 - 000 individuals or households with the advertising message.






17. Is the products ability to satisfy both functional needs & symbolic wants






18. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






19. What are the kinds of copy you can have in an ad?






20. Where is the advertising and brand battle won or lost?






21. People we try to emulate or whose approval concerns us






22. How often new buyers enter the market to buy the product.






23. Three Approaches to Setting Advertising Schedules






24. Transform consumption experience






25. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






26. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






27. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






28. Allow the audience to participate actively & immediately






29. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






30. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






31. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






32. Made up of the company's own advertising staff. They may provide full services or limited services.






33. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






34. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






35. Advertising that promotes a specific brand's features and benefits.






36. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






37. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






38. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






39. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






40. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






41. Placing items on sale and offering two-for-one specials of other deals






42. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






43. What is the best way to grab attention in an ad?

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44. The manufacturer provides the complete ads & shares the cost of the advertising time or space






45. Ads that simply bring the company's name to the attention of its target market again.






46. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






47. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






48. Ads on the interior and exterior of busses - subways - and taxis.






49. Elements of an advertising message






50. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.