Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scare the consumer into action






2. Gross rating points =






3. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






4. Ads in magazines can be strategically placed in these places...






5. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






6. Ads that simply bring the company's name to the attention of its target market again.






7. Family - society - reference groups - opinion leaders






8. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






9. The average number of times a person in the target audience is exposed to an ad.






10. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






11. Party Responsible for Carrying Out Advertising Program






12. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






13. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






14. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






15. Reimbursing a retailer for extra in-store support or special featuring of the brand.






16. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






17. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






18. Duration of an advertising message or campaign over a given period of time - sustains memory






19. Informs consumers about services or merchandise offered at regular prices






20. Approaches to Post-Testing






21. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






22. Merchandise offered free or at a significant discount.






23. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






24. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






25. People we try to emulate or whose approval concerns us






26. Visualization/conceptualization






27. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






28. Advertising that promotes a specific brand's features and benefits.






29. What are the types of headlines?






30. Displays that take the form of an advertising sign in high traffic areas of store aisles.






31. Made up of the company's own advertising staff. They may provide full services or limited services.






32. Time - place of sale - environment






33. How often new buyers enter the market to buy the product.






34. What does the layout of an ad consist of?






35. What kinds of ads resonate more?






36. Define the brand image






37. Ads used for announcements about what a company is - what it can do - and where it is located.






38. A discount on each case ordered during a specific time period.






39. What are the positives to newspapers as a form of mass media?






40. Forms of Institutional Advertisements






41. What are the function of headlines?






42. Promotes a specific product or service and stimulates short term action while building awareness of the business






43. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






44. Tests used to test ad alternatives.






45. Sales promotions that offer a discounted price to the consumer - which encourage trial.






46. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






47. What are the types of subheads?






48. Form - task - possession - time - place utility






49. Advertising showing one brand's strengths relative to its competitors.






50. Influencing the brand choice of consumers who are 'ready to buy'







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Can you answer 50 questions in 15 minutes?


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