Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Factors of Scheduling Advertising






2. How often new buyers enter the market to buy the product.






3. What does the layout of an ad consist of?






4. What kind of ads are most often remembered?






5. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






6. The more frequently a product is purchased - the less repetition is required.






7. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






8. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






9. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






10. Recruit new customers - retain current customers - and regain lost customers






11. Elements of an advertising message






12. Advertising that promotes a specific brand's features and benefits.






13. What are the types of Formatting the Body Copy?






14. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






15. Forms of Product Advertising






16. The speed which buyers forget the brand if advertising is not seen.






17. Consumer needs - product development - assess effectiveness - financial planning and quality control






18. Time - place of sale - environment






19. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






20. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






21. Simply the percentage of homes exposed to an advertising media






22. Value of Promotion






23. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


24. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






25. Promotes a specific product or service and stimulates short term action while building awareness of the business






26. The greater size of an ad illustration...






27. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






28. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






29. Offering the product free or at a greatly reduced price.






30. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






31. Where is the advertising and brand battle won or lost?






32. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






33. Three Common Discounts and Allowances






34. Displays that take the form of an advertising sign in high traffic areas of store aisles.






35. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






36. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






37. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


38. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






39. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






40. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






41. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






42. What are the kinds of copy you can have in an ad?






43. Is the products ability to satisfy both functional needs & symbolic wants






44. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






45. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






46. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






47. Ads in magazines can be strategically placed in these places...






48. Merchandise offered free or at a significant discount.






49. Three Approaches to Setting Advertising Schedules






50. What are the standard subjects for ad visuals?