Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Define the brand image






2. Studies such as controlled experiments and consumer purchase tests.






3. Where is the advertising and brand battle won or lost?






4. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






5. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






6. They use Retail Advertising because retail stores account for so much of the market






7. Visualization/conceptualization






8. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






9. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






10. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






11. What are the types of Formatting the Body Copy?






12. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






13. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






14. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






15. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






16. Forms of Institutional Advertisements






17. What is the best way to grab attention in an ad?

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18. How often new buyers enter the market to buy the product.






19. What kind of ads are most often remembered?






20. Promote brand recall






21. Persuade the customer






22. What are the types of subheads?






23. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






24. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






25. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






26. Placing items on sale and offering two-for-one specials of other deals






27. Informs consumers about services or merchandise offered at regular prices






28. Tests used to test ad alternatives.






29. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






30. Ads in magazines can be strategically placed in these places...






31. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






32. The manufacturer provides the complete ads & shares the cost of the advertising time or space






33. Three Common Discounts and Allowances






34. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






35. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






36. The number of different people or households exposed to an ad.






37. Ads that state the position of a company on an issue.






38. Offering the product free or at a greatly reduced price.






39. Types of audience resonance

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40. Sales promotions that offer a discounted price to the consumer - which encourage trial.






41. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






42. Reimbursing a retailer for extra in-store support or special featuring of the brand.






43. Ads that simply bring the company's name to the attention of its target market again.






44. Some methods for scheduling media






45. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






46. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






47. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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48. Markets are segmented - products are positioned






49. Advertisements focused on selling a product or service






50. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100