Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best way to grab attention in an ad?

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2. Time - place of sale - environment






3. What does the layout of an ad consist of?






4. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






5. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






6. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






7. What are the principles of design?






8. How often new buyers enter the market to buy the product.






9. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






10. Ads that state the position of a company on an issue.






11. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






12. Stages of ad development






13. What kinds of ads resonate more?






14. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






15. Broad category of media - such as television - radio or newspaper






16. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






17. Ads in magazines can be strategically placed in these places...






18. Displays that take the form of an advertising sign in high traffic areas of store aisles.






19. Factors of Scheduling Advertising






20. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






21. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






22. What are the function of headlines?






23. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






24. The percentage of households in a market that are tuned to a particular TV/radio show.






25. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






26. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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27. Define the brand image






28. What are the kinds of copy you can have in an ad?






29. Link key attributes to the brand name






30. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






31. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






32. The greater size of an ad illustration...






33. What are the positives to newspapers as a form of mass media?






34. Three Approaches to Setting Advertising Schedules






35. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






36. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






37. What are the standard subjects for ad visuals?






38. Offering the product free or at a greatly reduced price.






39. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






40. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






41. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






42. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






43. Persuade the customer






44. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






45. Three Common Discounts and Allowances






46. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






47. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






48. Approaches to Post-Testing






49. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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50. Paying retailers for financing costs or financial losses associated with consumer sales promotions.