Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisements that tell people what a product is - what it can do - and where it can be found.






2. Information gathered about a particular market or market segment






3. What are the positives to newspapers as a form of mass media?






4. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






5. What does the layout of an ad consist of?






6. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






7. Studies such as controlled experiments and consumer purchase tests.






8. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






9. Some methods for scheduling media






10. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






11. Party Responsible for Carrying Out Advertising Program






12. Advertising used to reinforce previous knowledge of a product.






13. Interactive online advertising.






14. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






15. Ads that state the position of a company on an issue.






16. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






17. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






18. Influencing the brand choice of consumers who are 'ready to buy'






19. Recruit new customers - retain current customers - and regain lost customers






20. What are the types of Formatting the Body Copy?






21. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






22. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






23. Simply the percentage of homes exposed to an advertising media






24. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






25. A discount on each case ordered during a specific time period.






26. Changing behavior by inducing anxiety






27. Gathering - recording - and analyzing new information to help managers make marketing decisions






28. Joining together in a consistent manner everything that communicates with customers






29. Form - task - possession - time - place utility






30. Allow the audience to participate actively & immediately






31. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


32. They use Retail Advertising because retail stores account for so much of the market






33. The percentage of households in a market that are tuned to a particular TV/radio show.






34. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






35. Tests used to test ad alternatives.






36. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






37. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






38. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


39. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






40. Ads on the interior and exterior of busses - subways - and taxis.






41. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






42. Situate the brand socially






43. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






44. Content advertising






45. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






46. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






47. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






48. Forms of Institutional Advertisements






49. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






50. Link key attributes to the brand name