Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






2. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






3. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






4. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






5. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






6. Transform consumption experience






7. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






8. Interactive online advertising.






9. The average number of times a person in the target audience is exposed to an ad.






10. Types of Advertisements






11. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






12. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






13. The speed which buyers forget the brand if advertising is not seen.






14. Form - task - possession - time - place utility






15. Promote brand recall






16. Party Responsible for Carrying Out Advertising Program






17. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






18. Displays that take the form of an advertising sign in high traffic areas of store aisles.






19. Ads in magazines can be strategically placed in these places...






20. A discount on each case ordered during a specific time period.






21. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






22. Offering the product free or at a greatly reduced price.






23. Advertising that promotes a specific brand's features and benefits.






24. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






25. The greater size of an ad illustration...






26. Types of audience resonance

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27. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






28. Reimbursing a retailer for extra in-store support or special featuring of the brand.






29. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






30. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






31. What are the types of Formatting the Body Copy?






32. Advertising showing one brand's strengths relative to its competitors.






33. Where is the advertising and brand battle won or lost?






34. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






35. What are the principles of design?






36. Changing behavior by inducing anxiety






37. Three Common Discounts and Allowances






38. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






39. Three Approaches to Setting Advertising Schedules






40. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






41. The number of different people or households exposed to an ad.






42. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






43. Persuade the customer






44. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






45. What are the types of headlines?






46. What is the best way to grab attention in an ad?

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47. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






48. Link key attributes to the brand name






49. Tests used to test ad alternatives.






50. Types of Publicity Tools