Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Advertisements






2. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






3. Common Advertising Appeals






4. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






5. Is the products ability to satisfy both functional needs & symbolic wants






6. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






7. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






8. Link key attributes to the brand name






9. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






10. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






11. What are the principles of design?






12. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






13. Sales promotions that offer a discounted price to the consumer - which encourage trial.






14. Interactive online advertising.






15. What are the types of headlines?






16. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






17. Information gathered about a particular market or market segment






18. The average number of times a person in the target audience is exposed to an ad.






19. Tests used to test ad alternatives.






20. Forms of Institutional Advertisements






21. Forms of Product Advertising






22. The speed which buyers forget the brand if advertising is not seen.






23. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






24. Factors of Scheduling Advertising






25. Consumer needs - product development - assess effectiveness - financial planning and quality control






26. Stages of ad development






27. Approaches to Post-Testing






28. Ads in magazines can be strategically placed in these places...






29. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






30. Advertisements focused on selling a product or service






31. What kinds of ads resonate more?






32. Allow the audience to participate actively & immediately






33. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






34. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






35. Promote brand recall






36. Scare the consumer into action






37. They use Retail Advertising because retail stores account for so much of the market






38. Party Responsible for Carrying Out Advertising Program






39. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






40. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






41. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






42. Value of Promotion






43. What are the kinds of copy you can have in an ad?






44. Advertising used to reinforce previous knowledge of a product.






45. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






46. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






47. Advertising that promotes a specific brand's features and benefits.






48. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






49. Broad category of media - such as television - radio or newspaper






50. Merchandise offered free or at a significant discount.