Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach (% of total market) x Frequency






2. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






3. What is the best way to grab attention in an ad?

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4. Types of audience resonance

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5. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






6. Forms of Institutional Advertisements






7. What kind of ads are most often remembered?






8. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






9. Consumer needs - product development - assess effectiveness - financial planning and quality control






10. Joining together in a consistent manner everything that communicates with customers






11. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






12. Factors of Scheduling Advertising






13. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






14. What does the layout of an ad consist of?






15. Simply the percentage of homes exposed to an advertising media






16. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






17. What are the types of Formatting the Body Copy?






18. The cost of reaching 1 - 000 individuals or households with the advertising message.






19. Sales promotions that offer a discounted price to the consumer - which encourage trial.






20. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






21. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






22. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






23. Cost of media buy/targeted audienceX1 - 000






24. Approaches to Post-Testing






25. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






26. Offering the product free or at a greatly reduced price.






27. Displays that take the form of an advertising sign in high traffic areas of store aisles.






28. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






29. Three Common Discounts and Allowances






30. What are the function of headlines?






31. Party Responsible for Carrying Out Advertising Program






32. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






33. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






34. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






35. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






36. The greater size of an ad illustration...






37. Ads that simply bring the company's name to the attention of its target market again.






38. The more frequently a product is purchased - the less repetition is required.






39. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






40. What are the types of headlines?






41. Advertising showing one brand's strengths relative to its competitors.






42. The speed which buyers forget the brand if advertising is not seen.






43. Advertising used to reinforce previous knowledge of a product.






44. The percentage of households in a market that are tuned to a particular TV/radio show.






45. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






46. Content advertising






47. What are the positives to newspapers as a form of mass media?






48. Is the products ability to satisfy both functional needs & symbolic wants






49. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






50. How often new buyers enter the market to buy the product.