Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offers the return of money based on proof of purchase.






2. Duration of an advertising message or campaign over a given period of time - sustains memory






3. Influencing the brand choice of consumers who are 'ready to buy'






4. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






5. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






6. Gross rating points =






7. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






8. What are the types of subheads?






9. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






10. Form - task - possession - time - place utility






11. Time - place of sale - environment






12. Is our acquired mental position regarding some idea or object






13. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






14. The cost of reaching 1 - 000 individuals or households with the advertising message.






15. Tests used to test ad alternatives.






16. Persuade the customer






17. Displays that take the form of an advertising sign in high traffic areas of store aisles.






18. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






19. The number of different people or households exposed to an ad.






20. Studies such as controlled experiments and consumer purchase tests.






21. Interactive online advertising.






22. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






23. Changing behavior by inducing anxiety






24. Forms of Institutional Advertisements






25. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






26. Common Advertising Appeals






27. Advertisements focused on selling a product or service






28. Where is the advertising and brand battle won or lost?






29. Consumer needs - product development - assess effectiveness - financial planning and quality control






30. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






31. What is the best way to grab attention in an ad?

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32. Joining together in a consistent manner everything that communicates with customers






33. Factors of Scheduling Advertising






34. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






35. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






36. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






37. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






38. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






39. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






40. They use Retail Advertising because retail stores account for so much of the market






41. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






42. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






43. Made up of the company's own advertising staff. They may provide full services or limited services.






44. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






45. Value of Promotion






46. Advertising showing one brand's strengths relative to its competitors.






47. The speed which buyers forget the brand if advertising is not seen.






48. Offering the product free or at a greatly reduced price.






49. Transform consumption experience






50. Elements of an advertising message