Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






2. Situate the brand socially






3. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






4. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






5. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






6. Broad category of media - such as television - radio or newspaper






7. Types of audience resonance

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8. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






9. Persuade the customer






10. What are the standard subjects for ad visuals?






11. Three Approaches to Setting Advertising Schedules






12. Recruit new customers - retain current customers - and regain lost customers






13. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






14. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






15. Value of Promotion






16. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






17. Define the brand image






18. The number of different people or households exposed to an ad.






19. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






20. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






21. Markets are segmented - products are positioned






22. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






23. What are the types of subheads?






24. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






25. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






26. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






27. Joining together in a consistent manner everything that communicates with customers






28. Advertising showing one brand's strengths relative to its competitors.






29. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






30. Ads that simply bring the company's name to the attention of its target market again.






31. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






32. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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33. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






34. Advertisements that tell people what a product is - what it can do - and where it can be found.






35. Ads used for announcements about what a company is - what it can do - and where it is located.






36. What does the layout of an ad consist of?






37. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






38. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






39. Merchandise offered free or at a significant discount.






40. Consumer needs - product development - assess effectiveness - financial planning and quality control






41. Transform consumption experience






42. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






43. Reimbursing a retailer for extra in-store support or special featuring of the brand.






44. What are the kinds of copy you can have in an ad?






45. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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46. Advertisements focused on selling a product or service






47. The greater size of an ad illustration...






48. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






49. Allow the audience to participate actively & immediately






50. Influencing the brand choice of consumers who are 'ready to buy'