Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






2. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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3. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






4. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






5. The percentage of households in a market that are tuned to a particular TV/radio show.






6. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






7. The average number of times a person in the target audience is exposed to an ad.






8. Affective Association

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9. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






10. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






11. Is our acquired mental position regarding some idea or object






12. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






13. Where is the advertising and brand battle won or lost?






14. Ads on the interior and exterior of busses - subways - and taxis.






15. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






16. Ads that state the position of a company on an issue.






17. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






18. Situate the brand socially






19. Reach (% of total market) x Frequency






20. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






21. Scare the consumer into action






22. What are the types of Formatting the Body Copy?






23. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






24. A discount on each case ordered during a specific time period.






25. What are the principles of design?






26. Ads used for announcements about what a company is - what it can do - and where it is located.






27. Three Approaches to Setting Advertising Schedules






28. Approaches to Post-Testing






29. What does the layout of an ad consist of?






30. The more frequently a product is purchased - the less repetition is required.






31. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






32. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






33. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






34. Joining together in a consistent manner everything that communicates with customers






35. Duration of an advertising message or campaign over a given period of time - sustains memory






36. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






37. Ads in magazines can be strategically placed in these places...






38. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






39. Cost of media buy/targeted audienceX1 - 000






40. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






41. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






42. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






43. Markets are segmented - products are positioned






44. Value of Promotion






45. Forms of Product Advertising






46. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






47. Offers the return of money based on proof of purchase.






48. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






49. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






50. Informs consumers about services or merchandise offered at regular prices