Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offering the product free or at a greatly reduced price.






2. Broad category of media - such as television - radio or newspaper






3. Where is the advertising and brand battle won or lost?






4. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






5. What are the principles of design?






6. Transform consumption experience






7. Advertisements focused on selling a product or service






8. Types of Publicity Tools






9. Offers the return of money based on proof of purchase.






10. The more frequently a product is purchased - the less repetition is required.






11. They use Retail Advertising because retail stores account for so much of the market






12. Persuade the customer






13. Ads that state the position of a company on an issue.






14. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






15. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






16. Visualization/conceptualization






17. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






18. Simply the percentage of homes exposed to an advertising media






19. Form - task - possession - time - place utility






20. Elements of an advertising message






21. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






22. Sales promotions that offer a discounted price to the consumer - which encourage trial.






23. Types of audience resonance

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24. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






25. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






26. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






27. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






28. Promote brand recall






29. Duration of an advertising message or campaign over a given period of time - sustains memory






30. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






31. Advertisements that tell people what a product is - what it can do - and where it can be found.






32. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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33. Content advertising






34. The cost of reaching 1 - 000 individuals or households with the advertising message.






35. Markets are segmented - products are positioned






36. Forms of Institutional Advertisements






37. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






38. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






39. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






40. Displays that take the form of an advertising sign in high traffic areas of store aisles.






41. Is our acquired mental position regarding some idea or object






42. Some methods for scheduling media






43. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






44. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






45. Merchandise offered free or at a significant discount.






46. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






47. How often new buyers enter the market to buy the product.






48. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






49. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






50. Scare the consumer into action