Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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2. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






3. The cost of reaching 1 - 000 individuals or households with the advertising message.






4. Visualization/conceptualization






5. Link key attributes to the brand name






6. Markets are segmented - products are positioned






7. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






8. What are the principles of design?






9. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






10. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






11. Cost of media buy/targeted audienceX1 - 000






12. The manufacturer provides the complete ads & shares the cost of the advertising time or space






13. What do the most effective radio commercials use?






14. Broad category of media - such as television - radio or newspaper






15. Ads in magazines can be strategically placed in these places...






16. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






17. What kind of ads are most often remembered?






18. What is the best way to grab attention in an ad?

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19. Transform consumption experience






20. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






21. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






22. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






23. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






24. People we try to emulate or whose approval concerns us






25. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






26. What are the positives to newspapers as a form of mass media?






27. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






28. Reimbursing a retailer for extra in-store support or special featuring of the brand.






29. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






30. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






31. Allow the audience to participate actively & immediately






32. Placing items on sale and offering two-for-one specials of other deals






33. Offers the return of money based on proof of purchase.






34. Define the brand image






35. Party Responsible for Carrying Out Advertising Program






36. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






37. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






38. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






39. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






40. The number of different people or households exposed to an ad.






41. Merchandise offered free or at a significant discount.






42. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






43. Tests used to test ad alternatives.






44. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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45. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






46. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






47. Information gathered about a particular market or market segment






48. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






49. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






50. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.