Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is an individual's openness or curiosity about a brand






2. Forms of Product Advertising






3. Factors of Scheduling Advertising






4. Displays that take the form of an advertising sign in high traffic areas of store aisles.






5. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






6. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






7. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






8. The percentage of households in a market that are tuned to a particular TV/radio show.






9. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






10. What are the types of Formatting the Body Copy?






11. The cost of reaching 1 - 000 individuals or households with the advertising message.






12. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






13. Promotes a specific product or service and stimulates short term action while building awareness of the business






14. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






15. Reimbursing a retailer for extra in-store support or special featuring of the brand.






16. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






17. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






18. Offering the product free or at a greatly reduced price.






19. Content advertising






20. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






21. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






22. Merchandise offered free or at a significant discount.






23. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






24. Affective Association

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25. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






26. Ads in magazines can be strategically placed in these places...






27. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






28. They use Retail Advertising because retail stores account for so much of the market






29. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






30. Where is the advertising and brand battle won or lost?






31. Scare the consumer into action






32. What do the most effective radio commercials use?






33. Recruit new customers - retain current customers - and regain lost customers






34. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






35. What does the layout of an ad consist of?






36. Define the brand image






37. Broad category of media - such as television - radio or newspaper






38. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






39. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






40. What are the positives to newspapers as a form of mass media?






41. What are the standard subjects for ad visuals?






42. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






43. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






44. What kind of ads are most often remembered?






45. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






46. Is the products ability to satisfy both functional needs & symbolic wants






47. Visualization/conceptualization






48. Advertising used to reinforce previous knowledge of a product.






49. Situate the brand socially






50. Joining together in a consistent manner everything that communicates with customers







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Can you answer 50 questions in 15 minutes?


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