Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Simply the percentage of homes exposed to an advertising media






2. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






3. Affective Association

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4. Made up of the company's own advertising staff. They may provide full services or limited services.






5. Cost of media buy/targeted audienceX1 - 000






6. Allow the audience to participate actively & immediately






7. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






8. Forms of Product Advertising






9. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






10. Form - task - possession - time - place utility






11. Gathering - recording - and analyzing new information to help managers make marketing decisions






12. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






13. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






14. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






15. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






16. What kinds of ads resonate more?






17. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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18. Gross rating points =






19. Promotes a specific product or service and stimulates short term action while building awareness of the business






20. Offers the return of money based on proof of purchase.






21. Some methods for scheduling media






22. Types of Advertisements






23. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






24. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






25. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






26. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






27. Promote brand recall






28. Three Approaches to Setting Advertising Schedules






29. The more frequently a product is purchased - the less repetition is required.






30. Reimbursing a retailer for extra in-store support or special featuring of the brand.






31. Stages of ad development






32. Transform consumption experience






33. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






34. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






35. What are the types of Formatting the Body Copy?






36. They use Retail Advertising because retail stores account for so much of the market






37. Content advertising






38. Approaches to Post-Testing






39. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






40. The number of different people or households exposed to an ad.






41. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






42. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






43. Interactive online advertising.






44. Ads on the interior and exterior of busses - subways - and taxis.






45. What are the positives to newspapers as a form of mass media?






46. Scare the consumer into action






47. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






48. Offering the product free or at a greatly reduced price.






49. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






50. A discount on each case ordered during a specific time period.