Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






2. Approaches to Post-Testing






3. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






4. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






5. Promotes a specific product or service and stimulates short term action while building awareness of the business






6. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






7. Joining together in a consistent manner everything that communicates with customers






8. What are the principles of design?






9. Ads used for announcements about what a company is - what it can do - and where it is located.






10. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






11. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






12. Situate the brand socially






13. They use Retail Advertising because retail stores account for so much of the market






14. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






15. Common Advertising Appeals






16. Is the products ability to satisfy both functional needs & symbolic wants






17. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






18. Advertising used to reinforce previous knowledge of a product.






19. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






20. Content advertising






21. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






22. Cost of media buy/targeted audienceX1 - 000






23. A discount on each case ordered during a specific time period.






24. Advertising that promotes a specific brand's features and benefits.






25. What are the types of Formatting the Body Copy?






26. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






27. Types of audience resonance

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28. Studies such as controlled experiments and consumer purchase tests.






29. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






30. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






31. Three Common Discounts and Allowances






32. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






33. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






34. Sales promotions that offer a discounted price to the consumer - which encourage trial.






35. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






36. Transform consumption experience






37. Recruit new customers - retain current customers - and regain lost customers






38. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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39. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






40. Made up of the company's own advertising staff. They may provide full services or limited services.






41. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






42. Time - place of sale - environment






43. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






44. Interactive online advertising.






45. Broad category of media - such as television - radio or newspaper






46. The average number of times a person in the target audience is exposed to an ad.






47. Forms of Product Advertising






48. Ads that simply bring the company's name to the attention of its target market again.






49. Ads on the interior and exterior of busses - subways - and taxis.






50. The manufacturer provides the complete ads & shares the cost of the advertising time or space