Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Broad category of media - such as television - radio or newspaper






2. Party Responsible for Carrying Out Advertising Program






3. Link key attributes to the brand name






4. Factors of Scheduling Advertising






5. Common Advertising Appeals






6. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






7. Some methods for scheduling media






8. Advertising used to reinforce previous knowledge of a product.






9. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






10. Influencing the brand choice of consumers who are 'ready to buy'






11. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






12. Family - society - reference groups - opinion leaders






13. What are the kinds of copy you can have in an ad?






14. What are the types of Formatting the Body Copy?






15. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






16. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






17. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


18. Displays that take the form of an advertising sign in high traffic areas of store aisles.






19. Promote brand recall






20. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






21. The more frequently a product is purchased - the less repetition is required.






22. Tests used to test ad alternatives.






23. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






24. Transform consumption experience






25. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






26. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






27. Reimbursing a retailer for extra in-store support or special featuring of the brand.






28. Is the products ability to satisfy both functional needs & symbolic wants






29. Value of Promotion






30. Ads on the interior and exterior of busses - subways - and taxis.






31. What are the principles of design?






32. Made up of the company's own advertising staff. They may provide full services or limited services.






33. The speed which buyers forget the brand if advertising is not seen.






34. Recruit new customers - retain current customers - and regain lost customers






35. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






36. What are the standard subjects for ad visuals?






37. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


38. A discount on each case ordered during a specific time period.






39. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






40. The average number of times a person in the target audience is exposed to an ad.






41. Interactive online advertising.






42. What kind of ads are most often remembered?






43. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






44. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


45. Three Common Discounts and Allowances






46. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






47. Advertisements focused on selling a product or service






48. Information gathered about a particular market or market segment






49. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






50. Stages of ad development