Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






2. Sales promotions that offer a discounted price to the consumer - which encourage trial.






3. Joining together in a consistent manner everything that communicates with customers






4. Situate the brand socially






5. Advertising showing one brand's strengths relative to its competitors.






6. The cost of reaching 1 - 000 individuals or households with the advertising message.






7. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






8. Types of Publicity Tools






9. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






10. Stages of ad development






11. Allow the audience to participate actively & immediately






12. What are the types of subheads?






13. Placing items on sale and offering two-for-one specials of other deals






14. Three Approaches to Setting Advertising Schedules






15. Content advertising






16. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






17. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






18. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






19. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






20. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






21. Tests used to test ad alternatives.






22. Information gathered about a particular market or market segment






23. Reach (% of total market) x Frequency






24. Merchandise offered free or at a significant discount.






25. Studies such as controlled experiments and consumer purchase tests.






26. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






27. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






28. The number of different people or households exposed to an ad.






29. The average number of times a person in the target audience is exposed to an ad.






30. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






31. Promotes a specific product or service and stimulates short term action while building awareness of the business






32. Persuade the customer






33. Approaches to Post-Testing






34. Is an individual's openness or curiosity about a brand






35. Form - task - possession - time - place utility






36. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






37. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






38. Made up of the company's own advertising staff. They may provide full services or limited services.






39. What are the positives to newspapers as a form of mass media?






40. Factors of Scheduling Advertising






41. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






42. Types of Advertisements






43. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






44. What does the layout of an ad consist of?






45. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






46. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






47. Forms of Institutional Advertisements






48. What are the standard subjects for ad visuals?






49. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






50. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000