Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Family - society - reference groups - opinion leaders






2. Tests used to test ad alternatives.






3. Promotes a specific product or service and stimulates short term action while building awareness of the business






4. What are the function of headlines?






5. Reach (% of total market) x Frequency






6. Value of Promotion






7. What are the types of Formatting the Body Copy?






8. Simply the percentage of homes exposed to an advertising media






9. Content advertising






10. A discount on each case ordered during a specific time period.






11. Advertising showing one brand's strengths relative to its competitors.






12. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






13. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






14. Advertising that promotes a specific brand's features and benefits.






15. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






16. Influencing the brand choice of consumers who are 'ready to buy'






17. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






18. Advertisements that tell people what a product is - what it can do - and where it can be found.






19. Advertising used to reinforce previous knowledge of a product.






20. Situate the brand socially






21. The cost of reaching 1 - 000 individuals or households with the advertising message.






22. The percentage of households in a market that are tuned to a particular TV/radio show.






23. The more frequently a product is purchased - the less repetition is required.






24. What is the best way to grab attention in an ad?

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25. Forms of Institutional Advertisements






26. Allow the audience to participate actively & immediately






27. Link key attributes to the brand name






28. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






29. What are the standard subjects for ad visuals?






30. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






31. Made up of the company's own advertising staff. They may provide full services or limited services.






32. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






33. How often new buyers enter the market to buy the product.






34. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






35. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






36. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






37. Merchandise offered free or at a significant discount.






38. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






39. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






40. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






41. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






42. Placing items on sale and offering two-for-one specials of other deals






43. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






44. Stages of ad development






45. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






46. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






47. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






48. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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49. Scare the consumer into action






50. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.







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Can you answer 50 questions in 15 minutes?


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