Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising showing one brand's strengths relative to its competitors.






2. The manufacturer provides the complete ads & shares the cost of the advertising time or space






3. They use Retail Advertising because retail stores account for so much of the market






4. Reimbursing a retailer for extra in-store support or special featuring of the brand.






5. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






6. Approaches to Post-Testing






7. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






8. Advertising used to reinforce previous knowledge of a product.






9. Simply the percentage of homes exposed to an advertising media






10. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


11. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






12. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






13. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


14. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






15. The more frequently a product is purchased - the less repetition is required.






16. Gross rating points =






17. Tests used to test ad alternatives.






18. Allow the audience to participate actively & immediately






19. Types of Advertisements






20. Studies such as controlled experiments and consumer purchase tests.






21. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






22. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






23. Informs consumers about services or merchandise offered at regular prices






24. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






25. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






26. Sales promotions that offer a discounted price to the consumer - which encourage trial.






27. Forms of Institutional Advertisements






28. Reach (% of total market) x Frequency






29. Promotes a specific product or service and stimulates short term action while building awareness of the business






30. Transform consumption experience






31. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






32. Factors of Scheduling Advertising






33. Party Responsible for Carrying Out Advertising Program






34. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






35. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






36. Time - place of sale - environment






37. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






38. Visualization/conceptualization






39. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






40. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






41. What are the standard subjects for ad visuals?






42. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






43. Ads that state the position of a company on an issue.






44. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


45. Form - task - possession - time - place utility






46. Advertising that promotes a specific brand's features and benefits.






47. Influencing the brand choice of consumers who are 'ready to buy'






48. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






49. Offering the product free or at a greatly reduced price.






50. Is the products ability to satisfy both functional needs & symbolic wants