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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content advertising






2. A discount on each case ordered during a specific time period.






3. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






4. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






5. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






6. Advertisements focused on selling a product or service






7. What is the best way to grab attention in an ad?

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8. Promote brand recall






9. Stages of ad development






10. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






11. What are the principles of design?






12. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






13. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






14. Advertising used to reinforce previous knowledge of a product.






15. Joining together in a consistent manner everything that communicates with customers






16. Some methods for scheduling media






17. Define the brand image






18. What are the function of headlines?






19. Is the products ability to satisfy both functional needs & symbolic wants






20. Advertising that promotes a specific brand's features and benefits.






21. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






22. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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23. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






24. Studies such as controlled experiments and consumer purchase tests.






25. The cost of reaching 1 - 000 individuals or households with the advertising message.






26. Allow the audience to participate actively & immediately






27. Elements of an advertising message






28. Time - place of sale - environment






29. Transform consumption experience






30. Ads on the interior and exterior of busses - subways - and taxis.






31. They use Retail Advertising because retail stores account for so much of the market






32. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






33. Offering the product free or at a greatly reduced price.






34. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






35. What are the types of headlines?






36. Gathering - recording - and analyzing new information to help managers make marketing decisions






37. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






38. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






39. Ads in magazines can be strategically placed in these places...






40. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






41. The manufacturer provides the complete ads & shares the cost of the advertising time or space






42. Broad category of media - such as television - radio or newspaper






43. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






44. What are the types of Formatting the Body Copy?






45. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






46. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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47. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






48. Made up of the company's own advertising staff. They may provide full services or limited services.






49. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






50. How often new buyers enter the market to buy the product.







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Can you answer 50 questions in 15 minutes?


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