Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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2. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






3. Some methods for scheduling media






4. The average number of times a person in the target audience is exposed to an ad.






5. What are the types of subheads?






6. Gathering - recording - and analyzing new information to help managers make marketing decisions






7. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






8. What are the standard subjects for ad visuals?






9. Placing items on sale and offering two-for-one specials of other deals






10. Ads that state the position of a company on an issue.






11. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






12. Form - task - possession - time - place utility






13. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






14. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






15. What are the types of headlines?






16. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






17. Ads used for announcements about what a company is - what it can do - and where it is located.






18. The more frequently a product is purchased - the less repetition is required.






19. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






20. The greater size of an ad illustration...






21. Types of Advertisements






22. Changing behavior by inducing anxiety






23. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






24. Cost of media buy/targeted audienceX1 - 000






25. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






26. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






27. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






28. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






29. What kind of ads are most often remembered?






30. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






31. Three Approaches to Setting Advertising Schedules






32. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






33. Offers the return of money based on proof of purchase.






34. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






35. Define the brand image






36. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






37. What is the best way to grab attention in an ad?

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38. Gross rating points =






39. Made up of the company's own advertising staff. They may provide full services or limited services.






40. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






41. What are the positives to newspapers as a form of mass media?






42. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






43. Link key attributes to the brand name






44. Factors of Scheduling Advertising






45. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






46. Advertisements that tell people what a product is - what it can do - and where it can be found.






47. Types of Publicity Tools






48. The percentage of households in a market that are tuned to a particular TV/radio show.






49. Where is the advertising and brand battle won or lost?






50. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000