Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of different people or households exposed to an ad.






2. Form - task - possession - time - place utility






3. Ads that simply bring the company's name to the attention of its target market again.






4. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






5. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






6. The more frequently a product is purchased - the less repetition is required.






7. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






8. Advertisements focused on selling a product or service






9. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






10. Studies such as controlled experiments and consumer purchase tests.






11. The manufacturer provides the complete ads & shares the cost of the advertising time or space






12. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






13. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






14. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






15. Persuade the customer






16. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






17. Some methods for scheduling media






18. Factors of Scheduling Advertising






19. Approaches to Post-Testing






20. Reach (% of total market) x Frequency






21. Reimbursing a retailer for extra in-store support or special featuring of the brand.






22. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






23. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






24. Recruit new customers - retain current customers - and regain lost customers






25. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






26. What are the function of headlines?






27. Interactive online advertising.






28. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






29. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






30. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






31. Offering the product free or at a greatly reduced price.






32. What kind of ads are most often remembered?






33. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






34. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






35. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






36. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






37. Types of Publicity Tools






38. Cost of media buy/targeted audienceX1 - 000






39. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






40. Advertising that promotes a specific brand's features and benefits.






41. What does the layout of an ad consist of?






42. Allow the audience to participate actively & immediately






43. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






44. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






45. What are the standard subjects for ad visuals?






46. What are the positives to newspapers as a form of mass media?






47. What are the principles of design?






48. Content advertising






49. Value of Promotion






50. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183



Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests