Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






2. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






3. Some methods for scheduling media






4. A discount on each case ordered during a specific time period.






5. Form - task - possession - time - place utility






6. Advertisements focused on selling a product or service






7. Placing items on sale and offering two-for-one specials of other deals






8. Reimbursing a retailer for extra in-store support or special featuring of the brand.






9. Duration of an advertising message or campaign over a given period of time - sustains memory






10. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






11. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






12. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






13. Stages of ad development






14. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






15. Influencing the brand choice of consumers who are 'ready to buy'






16. Situate the brand socially






17. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






18. Joining together in a consistent manner everything that communicates with customers






19. Tests used to test ad alternatives.






20. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






21. Ads that simply bring the company's name to the attention of its target market again.






22. Markets are segmented - products are positioned






23. The number of different people or households exposed to an ad.






24. Link key attributes to the brand name






25. Where is the advertising and brand battle won or lost?






26. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






27. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






28. Family - society - reference groups - opinion leaders






29. Interactive online advertising.






30. Informs consumers about services or merchandise offered at regular prices






31. Changing behavior by inducing anxiety






32. Advertising that promotes a specific brand's features and benefits.






33. What are the types of headlines?






34. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






35. Three Approaches to Setting Advertising Schedules






36. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






37. What kinds of ads resonate more?






38. Promote brand recall






39. What are the kinds of copy you can have in an ad?






40. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






41. Affective Association

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42. Forms of Institutional Advertisements






43. Gathering - recording - and analyzing new information to help managers make marketing decisions






44. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






45. The more frequently a product is purchased - the less repetition is required.






46. Approaches to Post-Testing






47. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






48. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






49. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






50. Gross rating points =







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Can you answer 50 questions in 15 minutes?


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