Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gross rating points =






2. A discount on each case ordered during a specific time period.






3. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






4. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






5. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






6. Allow the audience to participate actively & immediately






7. The more frequently a product is purchased - the less repetition is required.






8. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






9. Promote brand recall






10. What is the best way to grab attention in an ad?

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11. Gathering - recording - and analyzing new information to help managers make marketing decisions






12. Informs consumers about services or merchandise offered at regular prices






13. Advertisements that tell people what a product is - what it can do - and where it can be found.






14. Consumer needs - product development - assess effectiveness - financial planning and quality control






15. Changing behavior by inducing anxiety






16. The greater size of an ad illustration...






17. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






18. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






19. The number of different people or households exposed to an ad.






20. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






21. What are the positives to newspapers as a form of mass media?






22. Reimbursing a retailer for extra in-store support or special featuring of the brand.






23. Common Advertising Appeals






24. Scare the consumer into action






25. Cost of media buy/targeted audienceX1 - 000






26. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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27. The percentage of households in a market that are tuned to a particular TV/radio show.






28. Ads that simply bring the company's name to the attention of its target market again.






29. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






30. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






31. Family - society - reference groups - opinion leaders






32. Stages of ad development






33. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






34. Studies such as controlled experiments and consumer purchase tests.






35. Define the brand image






36. Influencing the brand choice of consumers who are 'ready to buy'






37. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






38. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






39. Persuade the customer






40. The cost of reaching 1 - 000 individuals or households with the advertising message.






41. Advertising used to reinforce previous knowledge of a product.






42. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






43. Types of Advertisements






44. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






45. What does the layout of an ad consist of?






46. Content advertising






47. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






48. Advertisements focused on selling a product or service






49. What are the standard subjects for ad visuals?






50. Tests conducted after an ad has been shown to determine if it accomplished its intended message.