Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best way to grab attention in an ad?

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2. Forms of Product Advertising






3. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






4. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






5. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






6. Stages of ad development






7. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






8. A discount on each case ordered during a specific time period.






9. Is an individual's openness or curiosity about a brand






10. What are the types of Formatting the Body Copy?






11. The manufacturer provides the complete ads & shares the cost of the advertising time or space






12. Tests used to test ad alternatives.






13. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






14. Allow the audience to participate actively & immediately






15. Promotes a specific product or service and stimulates short term action while building awareness of the business






16. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






17. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






18. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






19. Ads used for announcements about what a company is - what it can do - and where it is located.






20. Cost of media buy/targeted audienceX1 - 000






21. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






22. Scare the consumer into action






23. Consumer needs - product development - assess effectiveness - financial planning and quality control






24. Value of Promotion






25. Markets are segmented - products are positioned






26. Advertisements that tell people what a product is - what it can do - and where it can be found.






27. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






28. What are the kinds of copy you can have in an ad?






29. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






30. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






31. Displays that take the form of an advertising sign in high traffic areas of store aisles.






32. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






33. Three Common Discounts and Allowances






34. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






35. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






36. Studies such as controlled experiments and consumer purchase tests.






37. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






38. Family - society - reference groups - opinion leaders






39. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






40. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






41. They use Retail Advertising because retail stores account for so much of the market






42. Advertising used to reinforce previous knowledge of a product.






43. Advertisements focused on selling a product or service






44. Gathering - recording - and analyzing new information to help managers make marketing decisions






45. The greater size of an ad illustration...






46. Advertising showing one brand's strengths relative to its competitors.






47. Elements of an advertising message






48. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






49. Persuade the customer






50. What do the most effective radio commercials use?