Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gross rating points =






2. The greater size of an ad illustration...






3. Influencing the brand choice of consumers who are 'ready to buy'






4. Studies such as controlled experiments and consumer purchase tests.






5. The number of different people or households exposed to an ad.






6. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






7. Duration of an advertising message or campaign over a given period of time - sustains memory






8. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






9. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






10. What does the layout of an ad consist of?






11. Types of Advertisements






12. Scare the consumer into action






13. Persuade the customer






14. Forms of Institutional Advertisements






15. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






16. Placing items on sale and offering two-for-one specials of other deals






17. Is an individual's openness or curiosity about a brand






18. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






19. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






20. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






21. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






22. Allow the audience to participate actively & immediately






23. Advertisements that tell people what a product is - what it can do - and where it can be found.






24. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






25. Promotes a specific product or service and stimulates short term action while building awareness of the business






26. Information gathered about a particular market or market segment






27. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






28. Party Responsible for Carrying Out Advertising Program






29. People we try to emulate or whose approval concerns us






30. Types of Publicity Tools






31. Markets are segmented - products are positioned






32. What are the function of headlines?






33. What are the positives to newspapers as a form of mass media?






34. Ads in magazines can be strategically placed in these places...






35. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






36. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






37. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






38. Recruit new customers - retain current customers - and regain lost customers






39. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






40. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






41. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






42. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






43. Is our acquired mental position regarding some idea or object






44. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






45. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






46. Transform consumption experience






47. The speed which buyers forget the brand if advertising is not seen.






48. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






49. Three Common Discounts and Allowances






50. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.