Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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2. Is our acquired mental position regarding some idea or object






3. Ads that simply bring the company's name to the attention of its target market again.






4. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






5. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






6. Offering the product free or at a greatly reduced price.






7. What are the types of Formatting the Body Copy?






8. Duration of an advertising message or campaign over a given period of time - sustains memory






9. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






10. Simply the percentage of homes exposed to an advertising media






11. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






12. Factors of Scheduling Advertising






13. Broad category of media - such as television - radio or newspaper






14. Studies such as controlled experiments and consumer purchase tests.






15. What kinds of ads resonate more?






16. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






17. What are the kinds of copy you can have in an ad?






18. The greater size of an ad illustration...






19. Ads on the interior and exterior of busses - subways - and taxis.






20. Tests used to test ad alternatives.






21. Advertisements focused on selling a product or service






22. People we try to emulate or whose approval concerns us






23. Interactive online advertising.






24. Forms of Product Advertising






25. Content advertising






26. Offers the return of money based on proof of purchase.






27. Advertising that promotes a specific brand's features and benefits.






28. Approaches to Post-Testing






29. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






30. Types of audience resonance

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31. What is the best way to grab attention in an ad?

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32. Ads that state the position of a company on an issue.






33. Some methods for scheduling media






34. They use Retail Advertising because retail stores account for so much of the market






35. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






36. Persuade the customer






37. Sales promotions that offer a discounted price to the consumer - which encourage trial.






38. Where is the advertising and brand battle won or lost?






39. Ads in magazines can be strategically placed in these places...






40. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






41. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






42. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






43. Informs consumers about services or merchandise offered at regular prices






44. Scare the consumer into action






45. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






46. Merchandise offered free or at a significant discount.






47. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






48. Link key attributes to the brand name






49. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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50. Stages of ad development






Can you answer 50 questions in 15 minutes?



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