Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






2. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






3. Ads that simply bring the company's name to the attention of its target market again.






4. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






5. What does the layout of an ad consist of?






6. What is the best way to grab attention in an ad?

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7. Visualization/conceptualization






8. The average number of times a person in the target audience is exposed to an ad.






9. Tests used to test ad alternatives.






10. What are the positives to newspapers as a form of mass media?






11. Broad category of media - such as television - radio or newspaper






12. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






13. Ads on the interior and exterior of busses - subways - and taxis.






14. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






15. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






16. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






17. What kind of ads are most often remembered?






18. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






19. Elements of an advertising message






20. Form - task - possession - time - place utility






21. Recruit new customers - retain current customers - and regain lost customers






22. Advertisements that tell people what a product is - what it can do - and where it can be found.






23. The manufacturer provides the complete ads & shares the cost of the advertising time or space






24. Is the products ability to satisfy both functional needs & symbolic wants






25. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






26. How often new buyers enter the market to buy the product.






27. Affective Association

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28. Scare the consumer into action






29. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






30. Common Advertising Appeals






31. What are the types of subheads?






32. Transform consumption experience






33. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






34. Simply the percentage of homes exposed to an advertising media






35. The more frequently a product is purchased - the less repetition is required.






36. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






37. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






38. Sales promotions that offer a discounted price to the consumer - which encourage trial.






39. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






40. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






41. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






42. Value of Promotion






43. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






44. Ads that state the position of a company on an issue.






45. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






46. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






47. Gathering - recording - and analyzing new information to help managers make marketing decisions






48. Is our acquired mental position regarding some idea or object






49. Types of audience resonance

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50. Merchandise offered free or at a significant discount.