Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of households in a market that are tuned to a particular TV/radio show.






2. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






3. Affective Association

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4. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






5. Party Responsible for Carrying Out Advertising Program






6. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






7. Time - place of sale - environment






8. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






9. Promotes a specific product or service and stimulates short term action while building awareness of the business






10. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






11. Advertisements that tell people what a product is - what it can do - and where it can be found.






12. Three Approaches to Setting Advertising Schedules






13. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






14. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






15. What are the principles of design?






16. The number of different people or households exposed to an ad.






17. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






18. Reimbursing a retailer for extra in-store support or special featuring of the brand.






19. Approaches to Post-Testing






20. Is our acquired mental position regarding some idea or object






21. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






22. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






23. Broad category of media - such as television - radio or newspaper






24. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






25. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






26. Influencing the brand choice of consumers who are 'ready to buy'






27. Common Advertising Appeals






28. Ads in magazines can be strategically placed in these places...






29. Family - society - reference groups - opinion leaders






30. Gross rating points =






31. What are the standard subjects for ad visuals?






32. People we try to emulate or whose approval concerns us






33. Offers the return of money based on proof of purchase.






34. Merchandise offered free or at a significant discount.






35. Forms of Institutional Advertisements






36. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






37. Ads that state the position of a company on an issue.






38. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






39. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






40. They use Retail Advertising because retail stores account for so much of the market






41. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






42. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






43. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






44. Types of Advertisements






45. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






46. Simply the percentage of homes exposed to an advertising media






47. Sales promotions that offer a discounted price to the consumer - which encourage trial.






48. Tests used to test ad alternatives.






49. Forms of Product Advertising






50. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.