Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People we try to emulate or whose approval concerns us






2. Placing items on sale and offering two-for-one specials of other deals






3. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






4. Advertising used to reinforce previous knowledge of a product.






5. The number of different people or households exposed to an ad.






6. Reach (% of total market) x Frequency






7. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






8. Informs consumers about services or merchandise offered at regular prices






9. Factors of Scheduling Advertising






10. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






11. Content advertising






12. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






13. Situate the brand socially






14. Three Common Discounts and Allowances






15. Is our acquired mental position regarding some idea or object






16. Duration of an advertising message or campaign over a given period of time - sustains memory






17. Transform consumption experience






18. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






19. Ads in magazines can be strategically placed in these places...






20. Time - place of sale - environment






21. Approaches to Post-Testing






22. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






23. Persuade the customer






24. Gross rating points =






25. Studies such as controlled experiments and consumer purchase tests.






26. Value of Promotion






27. What are the standard subjects for ad visuals?






28. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






29. What is the best way to grab attention in an ad?

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30. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






31. Forms of Product Advertising






32. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






33. What are the kinds of copy you can have in an ad?






34. Define the brand image






35. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






36. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






37. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






38. Merchandise offered free or at a significant discount.






39. What are the types of subheads?






40. The greater size of an ad illustration...






41. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






42. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






43. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






44. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






45. Broad category of media - such as television - radio or newspaper






46. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






47. Some methods for scheduling media






48. They use Retail Advertising because retail stores account for so much of the market






49. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






50. Is the products ability to satisfy both functional needs & symbolic wants