Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. They use Retail Advertising because retail stores account for so much of the market






2. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






3. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






4. Affective Association

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5. Three Common Discounts and Allowances






6. Interactive online advertising.






7. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






8. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






9. Common Advertising Appeals






10. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






11. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






12. Studies such as controlled experiments and consumer purchase tests.






13. Joining together in a consistent manner everything that communicates with customers






14. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






15. What does the layout of an ad consist of?






16. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






17. Displays that take the form of an advertising sign in high traffic areas of store aisles.






18. Family - society - reference groups - opinion leaders






19. Stages of ad development






20. Tests used to test ad alternatives.






21. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






22. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






23. What do the most effective radio commercials use?






24. Promote brand recall






25. Party Responsible for Carrying Out Advertising Program






26. Markets are segmented - products are positioned






27. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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28. Consumer needs - product development - assess effectiveness - financial planning and quality control






29. Is an individual's openness or curiosity about a brand






30. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






31. Advertising showing one brand's strengths relative to its competitors.






32. The percentage of households in a market that are tuned to a particular TV/radio show.






33. Types of audience resonance

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34. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






35. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






36. Offering the product free or at a greatly reduced price.






37. Approaches to Post-Testing






38. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






39. Link key attributes to the brand name






40. Sales promotions that offer a discounted price to the consumer - which encourage trial.






41. Offers the return of money based on proof of purchase.






42. How often new buyers enter the market to buy the product.






43. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






44. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






45. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






46. The number of different people or households exposed to an ad.






47. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






48. Ads that state the position of a company on an issue.






49. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






50. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning