Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do the most effective radio commercials use?






2. Promotes a specific product or service and stimulates short term action while building awareness of the business






3. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






4. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






5. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






6. Changing behavior by inducing anxiety






7. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






8. Sales promotions that offer a discounted price to the consumer - which encourage trial.






9. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






10. What are the principles of design?






11. What are the types of Formatting the Body Copy?






12. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






13. Recruit new customers - retain current customers - and regain lost customers






14. Duration of an advertising message or campaign over a given period of time - sustains memory






15. What kinds of ads resonate more?






16. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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17. Ads that state the position of a company on an issue.






18. Stages of ad development






19. The number of different people or households exposed to an ad.






20. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






21. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






22. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






23. The percentage of households in a market that are tuned to a particular TV/radio show.






24. Offers the return of money based on proof of purchase.






25. Made up of the company's own advertising staff. They may provide full services or limited services.






26. What are the types of subheads?






27. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






28. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






29. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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30. Ads in magazines can be strategically placed in these places...






31. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






32. Transform consumption experience






33. Family - society - reference groups - opinion leaders






34. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






35. Is an individual's openness or curiosity about a brand






36. Advertising used to reinforce previous knowledge of a product.






37. Is the products ability to satisfy both functional needs & symbolic wants






38. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






39. The greater size of an ad illustration...






40. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






41. Approaches to Post-Testing






42. Value of Promotion






43. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






44. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






45. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






46. Advertisements focused on selling a product or service






47. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






48. Define the brand image






49. Scare the consumer into action






50. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.