Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Form - task - possession - time - place utility






2. What are the kinds of copy you can have in an ad?






3. What are the types of Formatting the Body Copy?






4. Ads that state the position of a company on an issue.






5. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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6. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






7. The greater size of an ad illustration...






8. Approaches to Post-Testing






9. What are the principles of design?






10. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






11. Cost of media buy/targeted audienceX1 - 000






12. What are the function of headlines?






13. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






14. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






15. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






16. Ads that simply bring the company's name to the attention of its target market again.






17. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






18. Displays that take the form of an advertising sign in high traffic areas of store aisles.






19. Forms of Institutional Advertisements






20. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






21. Link key attributes to the brand name






22. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






23. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






24. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






25. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






26. Gathering - recording - and analyzing new information to help managers make marketing decisions






27. Family - society - reference groups - opinion leaders






28. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






29. Duration of an advertising message or campaign over a given period of time - sustains memory






30. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






31. They use Retail Advertising because retail stores account for so much of the market






32. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






33. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






34. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






35. Stages of ad development






36. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






37. What kinds of ads resonate more?






38. Allow the audience to participate actively & immediately






39. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






40. Common Advertising Appeals






41. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






42. Informs consumers about services or merchandise offered at regular prices






43. Ads on the interior and exterior of busses - subways - and taxis.






44. Sales promotions that offer a discounted price to the consumer - which encourage trial.






45. Visualization/conceptualization






46. The speed which buyers forget the brand if advertising is not seen.






47. Information gathered about a particular market or market segment






48. Promote brand recall






49. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






50. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.