Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






2. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






3. Advertising used to reinforce previous knowledge of a product.






4. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






5. What kinds of ads resonate more?






6. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






7. Information gathered about a particular market or market segment






8. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






9. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






10. What do the most effective radio commercials use?






11. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






12. Is our acquired mental position regarding some idea or object






13. Stages of ad development






14. Offers the return of money based on proof of purchase.






15. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






16. Changing behavior by inducing anxiety






17. Tests used to test ad alternatives.






18. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






19. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






20. Persuade the customer






21. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






22. What are the positives to newspapers as a form of mass media?






23. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






24. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






25. Ads on the interior and exterior of busses - subways - and taxis.






26. Merchandise offered free or at a significant discount.






27. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






28. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






29. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






30. Value of Promotion






31. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






32. Cost of media buy/targeted audienceX1 - 000






33. Reimbursing a retailer for extra in-store support or special featuring of the brand.






34. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






35. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






36. The greater size of an ad illustration...






37. Interactive online advertising.






38. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






39. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






40. A discount on each case ordered during a specific time period.






41. Three Common Discounts and Allowances






42. Situate the brand socially






43. Made up of the company's own advertising staff. They may provide full services or limited services.






44. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






45. They use Retail Advertising because retail stores account for so much of the market






46. Influencing the brand choice of consumers who are 'ready to buy'






47. Approaches to Post-Testing






48. What is the best way to grab attention in an ad?

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49. Gathering - recording - and analyzing new information to help managers make marketing decisions






50. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.