Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising used to reinforce previous knowledge of a product.






2. Allow the audience to participate actively & immediately






3. Information gathered about a particular market or market segment






4. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






5. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






6. Forms of Product Advertising






7. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






8. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






9. What are the types of Formatting the Body Copy?






10. Value of Promotion






11. Types of Publicity Tools






12. Three Approaches to Setting Advertising Schedules






13. A discount on each case ordered during a specific time period.






14. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






15. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






16. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






17. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






18. Forms of Institutional Advertisements






19. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






20. How often new buyers enter the market to buy the product.






21. Approaches to Post-Testing






22. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






23. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






24. Ads on the interior and exterior of busses - subways - and taxis.






25. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






26. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






27. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






28. What kind of ads are most often remembered?






29. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






30. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






31. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






32. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


33. What are the principles of design?






34. Reimbursing a retailer for extra in-store support or special featuring of the brand.






35. Studies such as controlled experiments and consumer purchase tests.






36. What are the types of subheads?






37. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






38. People we try to emulate or whose approval concerns us






39. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






40. What are the types of headlines?






41. Factors of Scheduling Advertising






42. Simply the percentage of homes exposed to an advertising media






43. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






44. Made up of the company's own advertising staff. They may provide full services or limited services.






45. Ads used for announcements about what a company is - what it can do - and where it is located.






46. Ads in magazines can be strategically placed in these places...






47. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






48. Advertising showing one brand's strengths relative to its competitors.






49. Link key attributes to the brand name






50. Advertisements focused on selling a product or service