Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






2. Types of Advertisements






3. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






4. Forms of Institutional Advertisements






5. What are the types of headlines?






6. The percentage of households in a market that are tuned to a particular TV/radio show.






7. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






8. What is the best way to grab attention in an ad?

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9. The manufacturer provides the complete ads & shares the cost of the advertising time or space






10. Where is the advertising and brand battle won or lost?






11. Party Responsible for Carrying Out Advertising Program






12. Recruit new customers - retain current customers - and regain lost customers






13. Sales promotions that offer a discounted price to the consumer - which encourage trial.






14. What are the positives to newspapers as a form of mass media?






15. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






16. What kinds of ads resonate more?






17. Types of audience resonance

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18. Is the products ability to satisfy both functional needs & symbolic wants






19. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






20. Duration of an advertising message or campaign over a given period of time - sustains memory






21. Consumer needs - product development - assess effectiveness - financial planning and quality control






22. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






23. The number of different people or households exposed to an ad.






24. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






25. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






26. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






27. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






28. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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29. What are the types of subheads?






30. Information gathered about a particular market or market segment






31. Placing items on sale and offering two-for-one specials of other deals






32. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






33. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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34. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






35. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






36. Family - society - reference groups - opinion leaders






37. Ads that simply bring the company's name to the attention of its target market again.






38. Time - place of sale - environment






39. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






40. What do the most effective radio commercials use?






41. Markets are segmented - products are positioned






42. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






43. Offering the product free or at a greatly reduced price.






44. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






45. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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46. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






47. Advertisements that tell people what a product is - what it can do - and where it can be found.






48. What kind of ads are most often remembered?






49. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






50. Gathering - recording - and analyzing new information to help managers make marketing decisions