Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






2. Family - society - reference groups - opinion leaders






3. Advertising showing one brand's strengths relative to its competitors.






4. They use Retail Advertising because retail stores account for so much of the market






5. Three Approaches to Setting Advertising Schedules






6. Simply the percentage of homes exposed to an advertising media






7. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






8. Some methods for scheduling media






9. Content advertising






10. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






11. Approaches to Post-Testing






12. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






13. Value of Promotion






14. Placing items on sale and offering two-for-one specials of other deals






15. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






16. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






17. What kinds of ads resonate more?






18. Merchandise offered free or at a significant discount.






19. What is the best way to grab attention in an ad?

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20. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






21. Forms of Institutional Advertisements






22. Types of audience resonance

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23. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






24. Stages of ad development






25. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






26. What are the types of Formatting the Body Copy?






27. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






28. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






29. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






30. Allow the audience to participate actively & immediately






31. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






32. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






33. Types of Advertisements






34. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






35. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






36. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






37. Advertisements focused on selling a product or service






38. Persuade the customer






39. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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40. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






41. The manufacturer provides the complete ads & shares the cost of the advertising time or space






42. The percentage of households in a market that are tuned to a particular TV/radio show.






43. Displays that take the form of an advertising sign in high traffic areas of store aisles.






44. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






45. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






46. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






47. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






48. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






49. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






50. Interactive online advertising.