Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Family - society - reference groups - opinion leaders






2. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






3. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






4. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






5. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






6. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






7. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






8. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






9. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






10. Allow the audience to participate actively & immediately






11. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






12. Information gathered about a particular market or market segment






13. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






14. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






15. People we try to emulate or whose approval concerns us






16. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






17. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


18. Types of audience resonance


19. Link key attributes to the brand name






20. The percentage of households in a market that are tuned to a particular TV/radio show.






21. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






22. Stages of ad development






23. The average number of times a person in the target audience is exposed to an ad.






24. Advertising that promotes a specific brand's features and benefits.






25. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






26. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






27. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






28. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






29. How often new buyers enter the market to buy the product.






30. Form - task - possession - time - place utility






31. Situate the brand socially






32. Made up of the company's own advertising staff. They may provide full services or limited services.






33. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






34. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






35. Studies such as controlled experiments and consumer purchase tests.






36. What kind of ads are most often remembered?






37. Ads used for announcements about what a company is - what it can do - and where it is located.






38. Content advertising






39. Changing behavior by inducing anxiety






40. What are the standard subjects for ad visuals?






41. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






42. Forms of Institutional Advertisements






43. Broad category of media - such as television - radio or newspaper






44. Offering the product free or at a greatly reduced price.






45. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






46. Markets are segmented - products are positioned






47. Ads that simply bring the company's name to the attention of its target market again.






48. The cost of reaching 1 - 000 individuals or households with the advertising message.






49. Scare the consumer into action






50. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000