Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Simply the percentage of homes exposed to an advertising media






2. Sales promotions that offer a discounted price to the consumer - which encourage trial.






3. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






4. Time - place of sale - environment






5. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






6. Duration of an advertising message or campaign over a given period of time - sustains memory






7. Markets are segmented - products are positioned






8. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






9. People we try to emulate or whose approval concerns us






10. Allow the audience to participate actively & immediately






11. What are the standard subjects for ad visuals?






12. Displays that take the form of an advertising sign in high traffic areas of store aisles.






13. Forms of Product Advertising






14. What are the types of headlines?






15. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






16. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






17. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






18. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






19. How often new buyers enter the market to buy the product.






20. Approaches to Post-Testing






21. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






22. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






23. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






24. Interactive online advertising.






25. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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26. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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27. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






28. Family - society - reference groups - opinion leaders






29. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






30. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






31. Value of Promotion






32. What are the function of headlines?






33. Promotes a specific product or service and stimulates short term action while building awareness of the business






34. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






35. Is our acquired mental position regarding some idea or object






36. Joining together in a consistent manner everything that communicates with customers






37. Reach (% of total market) x Frequency






38. Link key attributes to the brand name






39. Content advertising






40. Advertising used to reinforce previous knowledge of a product.






41. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






42. They use Retail Advertising because retail stores account for so much of the market






43. Advertising that promotes a specific brand's features and benefits.






44. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






45. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






46. Ads that state the position of a company on an issue.






47. Informs consumers about services or merchandise offered at regular prices






48. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






49. Stages of ad development






50. Where is the advertising and brand battle won or lost?