Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Define the brand image






2. Party Responsible for Carrying Out Advertising Program






3. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






4. Where is the advertising and brand battle won or lost?






5. Time - place of sale - environment






6. Sales promotions that offer a discounted price to the consumer - which encourage trial.






7. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






8. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






9. The percentage of households in a market that are tuned to a particular TV/radio show.






10. Form - task - possession - time - place utility






11. Scare the consumer into action






12. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






13. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






14. Visualization/conceptualization






15. The more frequently a product is purchased - the less repetition is required.






16. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






17. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






18. Recruit new customers - retain current customers - and regain lost customers






19. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






20. What kinds of ads resonate more?






21. Markets are segmented - products are positioned






22. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






23. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






24. Ads on the interior and exterior of busses - subways - and taxis.






25. Gross rating points =






26. Types of Advertisements






27. Changing behavior by inducing anxiety






28. Consumer needs - product development - assess effectiveness - financial planning and quality control






29. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






30. Family - society - reference groups - opinion leaders






31. Influencing the brand choice of consumers who are 'ready to buy'






32. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






33. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






34. Displays that take the form of an advertising sign in high traffic areas of store aisles.






35. Is the products ability to satisfy both functional needs & symbolic wants






36. Content advertising






37. Broad category of media - such as television - radio or newspaper






38. Stages of ad development






39. Interactive online advertising.






40. Cost of media buy/targeted audienceX1 - 000






41. Factors of Scheduling Advertising






42. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






43. What are the standard subjects for ad visuals?






44. Common Advertising Appeals






45. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






46. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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47. Ads in magazines can be strategically placed in these places...






48. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






49. Situate the brand socially






50. What are the positives to newspapers as a form of mass media?