Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gross rating points =






2. Types of Publicity Tools






3. Advertisements focused on selling a product or service






4. Studies such as controlled experiments and consumer purchase tests.






5. What are the principles of design?






6. Is an individual's openness or curiosity about a brand






7. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






8. Promote brand recall






9. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






10. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






11. Where is the advertising and brand battle won or lost?






12. Offers the return of money based on proof of purchase.






13. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






14. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






15. What does the layout of an ad consist of?






16. They use Retail Advertising because retail stores account for so much of the market






17. Advertising showing one brand's strengths relative to its competitors.






18. The greater size of an ad illustration...






19. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






20. Recruit new customers - retain current customers - and regain lost customers






21. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






22. Types of Advertisements






23. Duration of an advertising message or campaign over a given period of time - sustains memory






24. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






25. What kind of ads are most often remembered?






26. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






27. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






28. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






29. Persuade the customer






30. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






31. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






32. The speed which buyers forget the brand if advertising is not seen.






33. Form - task - possession - time - place utility






34. Reach (% of total market) x Frequency






35. The average number of times a person in the target audience is exposed to an ad.






36. The manufacturer provides the complete ads & shares the cost of the advertising time or space






37. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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38. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






39. What are the positives to newspapers as a form of mass media?






40. A discount on each case ordered during a specific time period.






41. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






42. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






43. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






44. Family - society - reference groups - opinion leaders






45. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






46. Party Responsible for Carrying Out Advertising Program






47. Advertising that promotes a specific brand's features and benefits.






48. Forms of Institutional Advertisements






49. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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50. People we try to emulate or whose approval concerns us