Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






2. People we try to emulate or whose approval concerns us






3. What kind of ads are most often remembered?






4. What are the function of headlines?






5. Is an individual's openness or curiosity about a brand






6. Offers the return of money based on proof of purchase.






7. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






8. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






9. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






10. The cost of reaching 1 - 000 individuals or households with the advertising message.






11. Stages of ad development






12. Advertisements focused on selling a product or service






13. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






14. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






15. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






16. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






17. What are the types of subheads?






18. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






19. Reimbursing a retailer for extra in-store support or special featuring of the brand.






20. The average number of times a person in the target audience is exposed to an ad.






21. Affective Association

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22. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






23. Placing items on sale and offering two-for-one specials of other deals






24. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






25. Changing behavior by inducing anxiety






26. Influencing the brand choice of consumers who are 'ready to buy'






27. Allow the audience to participate actively & immediately






28. Factors of Scheduling Advertising






29. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






30. How often new buyers enter the market to buy the product.






31. Sales promotions that offer a discounted price to the consumer - which encourage trial.






32. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






33. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






34. Form - task - possession - time - place utility






35. What does the layout of an ad consist of?






36. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






37. What are the types of headlines?






38. Studies such as controlled experiments and consumer purchase tests.






39. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






40. Advertising showing one brand's strengths relative to its competitors.






41. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






42. The greater size of an ad illustration...






43. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






44. Types of audience resonance

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45. Reach (% of total market) x Frequency






46. Scare the consumer into action






47. Elements of an advertising message






48. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






49. What do the most effective radio commercials use?






50. Information gathered about a particular market or market segment







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Can you answer 50 questions in 15 minutes?


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