Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the types of headlines?






2. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






3. Consumer needs - product development - assess effectiveness - financial planning and quality control






4. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






5. What is the best way to grab attention in an ad?

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6. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






7. Content advertising






8. Cost of media buy/targeted audienceX1 - 000






9. Allow the audience to participate actively & immediately






10. Information gathered about a particular market or market segment






11. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






12. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






13. Affective Association

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14. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






15. Gathering - recording - and analyzing new information to help managers make marketing decisions






16. What does the layout of an ad consist of?






17. Advertising that promotes a specific brand's features and benefits.






18. Advertising showing one brand's strengths relative to its competitors.






19. What are the positives to newspapers as a form of mass media?






20. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






21. Form - task - possession - time - place utility






22. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






23. Displays that take the form of an advertising sign in high traffic areas of store aisles.






24. The speed which buyers forget the brand if advertising is not seen.






25. What do the most effective radio commercials use?






26. The more frequently a product is purchased - the less repetition is required.






27. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






28. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






29. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






30. Reimbursing a retailer for extra in-store support or special featuring of the brand.






31. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






32. The cost of reaching 1 - 000 individuals or households with the advertising message.






33. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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34. What are the function of headlines?






35. Is an individual's openness or curiosity about a brand






36. How often new buyers enter the market to buy the product.






37. The number of different people or households exposed to an ad.






38. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






39. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






40. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






41. Advertisements focused on selling a product or service






42. Common Advertising Appeals






43. The manufacturer provides the complete ads & shares the cost of the advertising time or space






44. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






45. Party Responsible for Carrying Out Advertising Program






46. Approaches to Post-Testing






47. Types of Publicity Tools






48. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






49. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






50. People we try to emulate or whose approval concerns us