Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do the most effective radio commercials use?






2. Simply the percentage of homes exposed to an advertising media






3. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






4. Reimbursing a retailer for extra in-store support or special featuring of the brand.






5. Influencing the brand choice of consumers who are 'ready to buy'






6. Form - task - possession - time - place utility






7. Advertisements that tell people what a product is - what it can do - and where it can be found.






8. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






9. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






10. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






11. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






12. What is the best way to grab attention in an ad?

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13. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






14. What are the standard subjects for ad visuals?






15. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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16. Markets are segmented - products are positioned






17. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






18. Offering the product free or at a greatly reduced price.






19. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






20. Ads that state the position of a company on an issue.






21. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






22. People we try to emulate or whose approval concerns us






23. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






24. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






25. Is the products ability to satisfy both functional needs & symbolic wants






26. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






27. The manufacturer provides the complete ads & shares the cost of the advertising time or space






28. Studies such as controlled experiments and consumer purchase tests.






29. Where is the advertising and brand battle won or lost?






30. Factors of Scheduling Advertising






31. Tests used to test ad alternatives.






32. Promote brand recall






33. Advertising used to reinforce previous knowledge of a product.






34. The number of different people or households exposed to an ad.






35. Situate the brand socially






36. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






37. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






38. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






39. Allow the audience to participate actively & immediately






40. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






41. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






42. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






43. Forms of Product Advertising






44. Merchandise offered free or at a significant discount.






45. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






46. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






47. Interactive online advertising.






48. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






49. A discount on each case ordered during a specific time period.






50. Sales promotions that offer a discounted price to the consumer - which encourage trial.