Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads on the interior and exterior of busses - subways - and taxis.






2. Factors of Scheduling Advertising






3. What are the standard subjects for ad visuals?






4. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






5. The cost of reaching 1 - 000 individuals or households with the advertising message.






6. Is our acquired mental position regarding some idea or object






7. Forms of Institutional Advertisements






8. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






9. Persuade the customer






10. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






11. Situate the brand socially






12. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






13. Party Responsible for Carrying Out Advertising Program






14. Cost of media buy/targeted audienceX1 - 000






15. Placing items on sale and offering two-for-one specials of other deals






16. Broad category of media - such as television - radio or newspaper






17. The more frequently a product is purchased - the less repetition is required.






18. They use Retail Advertising because retail stores account for so much of the market






19. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






20. What does the layout of an ad consist of?






21. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






22. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






23. Link key attributes to the brand name






24. Interactive online advertising.






25. What are the types of subheads?






26. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






27. Gross rating points =






28. Influencing the brand choice of consumers who are 'ready to buy'






29. Markets are segmented - products are positioned






30. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






31. Sales promotions that offer a discounted price to the consumer - which encourage trial.






32. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






33. What are the types of Formatting the Body Copy?






34. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






35. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






36. Information gathered about a particular market or market segment






37. How often new buyers enter the market to buy the product.






38. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






39. The percentage of households in a market that are tuned to a particular TV/radio show.






40. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






41. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






42. Made up of the company's own advertising staff. They may provide full services or limited services.






43. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






44. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






45. Studies such as controlled experiments and consumer purchase tests.






46. Promotes a specific product or service and stimulates short term action while building awareness of the business






47. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






48. Offering the product free or at a greatly reduced price.






49. Consumer needs - product development - assess effectiveness - financial planning and quality control






50. Stages of ad development