Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer needs - product development - assess effectiveness - financial planning and quality control






2. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






3. What do the most effective radio commercials use?






4. Advertisements focused on selling a product or service






5. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






6. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






7. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






8. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






9. Link key attributes to the brand name






10. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






11. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






12. What are the types of headlines?






13. Broad category of media - such as television - radio or newspaper






14. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






15. Party Responsible for Carrying Out Advertising Program






16. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






17. Offering the product free or at a greatly reduced price.






18. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






19. People we try to emulate or whose approval concerns us






20. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






21. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






22. Studies such as controlled experiments and consumer purchase tests.






23. Ads used for announcements about what a company is - what it can do - and where it is located.






24. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






25. Recruit new customers - retain current customers - and regain lost customers






26. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






27. Merchandise offered free or at a significant discount.






28. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






29. Persuade the customer






30. Define the brand image






31. Factors of Scheduling Advertising






32. Transform consumption experience






33. What are the positives to newspapers as a form of mass media?






34. The greater size of an ad illustration...






35. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






36. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






37. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






38. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






39. Information gathered about a particular market or market segment






40. Displays that take the form of an advertising sign in high traffic areas of store aisles.






41. Forms of Institutional Advertisements






42. Markets are segmented - products are positioned






43. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






44. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






45. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






46. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






47. Advertising that promotes a specific brand's features and benefits.






48. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






49. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






50. Where is the advertising and brand battle won or lost?