Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






2. Advertisements focused on selling a product or service






3. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






4. Offers the return of money based on proof of purchase.






5. Scare the consumer into action






6. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






7. Advertising used to reinforce previous knowledge of a product.






8. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






9. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






10. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






11. The more frequently a product is purchased - the less repetition is required.






12. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






13. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






14. What does the layout of an ad consist of?






15. Is our acquired mental position regarding some idea or object






16. Informs consumers about services or merchandise offered at regular prices






17. Some methods for scheduling media






18. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






19. Visualization/conceptualization






20. Promote brand recall






21. Value of Promotion






22. The percentage of households in a market that are tuned to a particular TV/radio show.






23. The greater size of an ad illustration...






24. Sales promotions that offer a discounted price to the consumer - which encourage trial.






25. Ads used for announcements about what a company is - what it can do - and where it is located.






26. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






27. Content advertising






28. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






29. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






30. Tests used to test ad alternatives.






31. Three Common Discounts and Allowances






32. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






33. Information gathered about a particular market or market segment






34. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






35. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






36. Merchandise offered free or at a significant discount.






37. Placing items on sale and offering two-for-one specials of other deals






38. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






39. What kind of ads are most often remembered?






40. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






41. People we try to emulate or whose approval concerns us






42. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






43. What are the principles of design?






44. Gross rating points =






45. Where is the advertising and brand battle won or lost?






46. The number of different people or households exposed to an ad.






47. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






48. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






49. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






50. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market