Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






2. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






3. Allow the audience to participate actively & immediately






4. Ads on the interior and exterior of busses - subways - and taxis.






5. Interactive online advertising.






6. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






7. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






8. Ads in magazines can be strategically placed in these places...






9. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






10. The percentage of households in a market that are tuned to a particular TV/radio show.






11. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






12. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






13. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






14. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






15. Informs consumers about services or merchandise offered at regular prices






16. Three Common Discounts and Allowances






17. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






18. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






19. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






20. Where is the advertising and brand battle won or lost?






21. Advertising that promotes a specific brand's features and benefits.






22. Broad category of media - such as television - radio or newspaper






23. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






24. What are the positives to newspapers as a form of mass media?






25. The number of different people or households exposed to an ad.






26. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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27. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






28. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






29. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






30. Factors of Scheduling Advertising






31. Cost of media buy/targeted audienceX1 - 000






32. What are the function of headlines?






33. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






34. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






35. What are the types of subheads?






36. Form - task - possession - time - place utility






37. The manufacturer provides the complete ads & shares the cost of the advertising time or space






38. Visualization/conceptualization






39. Recruit new customers - retain current customers - and regain lost customers






40. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






41. Family - society - reference groups - opinion leaders






42. What kind of ads are most often remembered?






43. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






44. Ads that state the position of a company on an issue.






45. Changing behavior by inducing anxiety






46. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






47. Link key attributes to the brand name






48. What kinds of ads resonate more?






49. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






50. Content advertising