Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the types of subheads?






2. Ads on the interior and exterior of busses - subways - and taxis.






3. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






4. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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5. Stages of ad development






6. Time - place of sale - environment






7. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






8. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






9. Types of Advertisements






10. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






11. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






12. Party Responsible for Carrying Out Advertising Program






13. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






14. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






15. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






16. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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17. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






18. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






19. What kind of ads are most often remembered?






20. Studies such as controlled experiments and consumer purchase tests.






21. What is the best way to grab attention in an ad?

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22. Sales promotions that offer a discounted price to the consumer - which encourage trial.






23. Informs consumers about services or merchandise offered at regular prices






24. Is an individual's openness or curiosity about a brand






25. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






26. Broad category of media - such as television - radio or newspaper






27. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






28. What are the function of headlines?






29. Influencing the brand choice of consumers who are 'ready to buy'






30. The manufacturer provides the complete ads & shares the cost of the advertising time or space






31. Gross rating points =






32. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






33. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






34. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






35. Joining together in a consistent manner everything that communicates with customers






36. What kinds of ads resonate more?






37. A discount on each case ordered during a specific time period.






38. Approaches to Post-Testing






39. Recruit new customers - retain current customers - and regain lost customers






40. Forms of Product Advertising






41. Situate the brand socially






42. Transform consumption experience






43. Content advertising






44. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






45. They use Retail Advertising because retail stores account for so much of the market






46. Offers the return of money based on proof of purchase.






47. Displays that take the form of an advertising sign in high traffic areas of store aisles.






48. Promote brand recall






49. Visualization/conceptualization






50. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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