Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the standard subjects for ad visuals?






2. Recruit new customers - retain current customers - and regain lost customers






3. Ads that simply bring the company's name to the attention of its target market again.






4. Advertisements focused on selling a product or service






5. Displays that take the form of an advertising sign in high traffic areas of store aisles.






6. Persuade the customer






7. Advertising that promotes a specific brand's features and benefits.






8. Markets are segmented - products are positioned






9. What are the function of headlines?






10. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






11. The percentage of households in a market that are tuned to a particular TV/radio show.






12. Simply the percentage of homes exposed to an advertising media






13. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






14. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






15. Offers the return of money based on proof of purchase.






16. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






17. Is our acquired mental position regarding some idea or object






18. Link key attributes to the brand name






19. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






20. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






21. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






22. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






23. Consumer needs - product development - assess effectiveness - financial planning and quality control






24. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






25. Types of Advertisements






26. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






27. Ads in magazines can be strategically placed in these places...






28. Scare the consumer into action






29. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






30. They use Retail Advertising because retail stores account for so much of the market






31. Promote brand recall






32. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






33. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






34. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






35. Reimbursing a retailer for extra in-store support or special featuring of the brand.






36. What does the layout of an ad consist of?






37. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






38. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






39. Offering the product free or at a greatly reduced price.






40. Time - place of sale - environment






41. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






42. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






43. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






44. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






45. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






46. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






47. Common Advertising Appeals






48. Family - society - reference groups - opinion leaders






49. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






50. Where is the advertising and brand battle won or lost?