Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Party Responsible for Carrying Out Advertising Program






2. Persuade the customer






3. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






4. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






5. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






6. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






7. Informs consumers about services or merchandise offered at regular prices






8. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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9. Approaches to Post-Testing






10. What is the best way to grab attention in an ad?

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11. What kind of ads are most often remembered?






12. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






13. The percentage of households in a market that are tuned to a particular TV/radio show.






14. Recruit new customers - retain current customers - and regain lost customers






15. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






16. What are the standard subjects for ad visuals?






17. What are the positives to newspapers as a form of mass media?






18. What are the types of subheads?






19. Time - place of sale - environment






20. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






21. Advertising showing one brand's strengths relative to its competitors.






22. Placing items on sale and offering two-for-one specials of other deals






23. Three Approaches to Setting Advertising Schedules






24. Transform consumption experience






25. Visualization/conceptualization






26. Gross rating points =






27. The cost of reaching 1 - 000 individuals or households with the advertising message.






28. Cost of media buy/targeted audienceX1 - 000






29. Types of audience resonance

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30. What are the kinds of copy you can have in an ad?






31. Made up of the company's own advertising staff. They may provide full services or limited services.






32. Changing behavior by inducing anxiety






33. Affective Association

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34. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






35. Broad category of media - such as television - radio or newspaper






36. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






37. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






38. The average number of times a person in the target audience is exposed to an ad.






39. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






40. Promote brand recall






41. Joining together in a consistent manner everything that communicates with customers






42. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






43. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






44. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






45. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






46. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






47. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






48. Merchandise offered free or at a significant discount.






49. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






50. Studies such as controlled experiments and consumer purchase tests.