Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Value of Promotion






2. Affective Association

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3. Offers the return of money based on proof of purchase.






4. Is our acquired mental position regarding some idea or object






5. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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6. What is the best way to grab attention in an ad?

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7. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






8. Ads used for announcements about what a company is - what it can do - and where it is located.






9. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






10. Situate the brand socially






11. Offering the product free or at a greatly reduced price.






12. The cost of reaching 1 - 000 individuals or households with the advertising message.






13. Advertising that promotes a specific brand's features and benefits.






14. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






15. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






16. Ads that state the position of a company on an issue.






17. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






18. Gross rating points =






19. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






20. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






21. A discount on each case ordered during a specific time period.






22. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






23. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






24. Displays that take the form of an advertising sign in high traffic areas of store aisles.






25. Reach (% of total market) x Frequency






26. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






27. Where is the advertising and brand battle won or lost?






28. Reimbursing a retailer for extra in-store support or special featuring of the brand.






29. Is an individual's openness or curiosity about a brand






30. Forms of Institutional Advertisements






31. The number of different people or households exposed to an ad.






32. Factors of Scheduling Advertising






33. Advertising used to reinforce previous knowledge of a product.






34. What do the most effective radio commercials use?






35. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






36. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






37. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






38. How often new buyers enter the market to buy the product.






39. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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40. Gathering - recording - and analyzing new information to help managers make marketing decisions






41. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






42. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






43. Is the products ability to satisfy both functional needs & symbolic wants






44. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






45. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






46. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






47. Advertisements that tell people what a product is - what it can do - and where it can be found.






48. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






49. They use Retail Advertising because retail stores account for so much of the market






50. What kinds of ads resonate more?