Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Advertisements






2. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






3. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






4. Duration of an advertising message or campaign over a given period of time - sustains memory






5. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






6. Ads on the interior and exterior of busses - subways - and taxis.






7. Promotes a specific product or service and stimulates short term action while building awareness of the business






8. What do the most effective radio commercials use?






9. Made up of the company's own advertising staff. They may provide full services or limited services.






10. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






11. Merchandise offered free or at a significant discount.






12. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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13. Recruit new customers - retain current customers - and regain lost customers






14. The greater size of an ad illustration...






15. What are the positives to newspapers as a form of mass media?






16. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






17. What does the layout of an ad consist of?






18. Advertisements focused on selling a product or service






19. Ads that simply bring the company's name to the attention of its target market again.






20. Three Common Discounts and Allowances






21. Advertising that promotes a specific brand's features and benefits.






22. Gross rating points =






23. The number of different people or households exposed to an ad.






24. Allow the audience to participate actively & immediately






25. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






26. Where is the advertising and brand battle won or lost?






27. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






28. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






29. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






30. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






31. Form - task - possession - time - place utility






32. What are the standard subjects for ad visuals?






33. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






34. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






35. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






36. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






37. Changing behavior by inducing anxiety






38. Is an individual's openness or curiosity about a brand






39. Ads in magazines can be strategically placed in these places...






40. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






41. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






42. What are the types of headlines?






43. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






44. Ads used for announcements about what a company is - what it can do - and where it is located.






45. How often new buyers enter the market to buy the product.






46. A discount on each case ordered during a specific time period.






47. Transform consumption experience






48. Is our acquired mental position regarding some idea or object






49. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






50. Common Advertising Appeals