Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the types of headlines?






2. Value of Promotion






3. Situate the brand socially






4. Factors of Scheduling Advertising






5. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






6. Advertising that promotes a specific brand's features and benefits.






7. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






8. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






9. Advertising used to reinforce previous knowledge of a product.






10. What do the most effective radio commercials use?






11. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






12. Transform consumption experience






13. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






14. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






15. The average number of times a person in the target audience is exposed to an ad.






16. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






17. Duration of an advertising message or campaign over a given period of time - sustains memory






18. Promotes a specific product or service and stimulates short term action while building awareness of the business






19. Time - place of sale - environment






20. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






21. Changing behavior by inducing anxiety






22. People we try to emulate or whose approval concerns us






23. Recruit new customers - retain current customers - and regain lost customers






24. Joining together in a consistent manner everything that communicates with customers






25. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






26. Information gathered about a particular market or market segment






27. What kind of ads are most often remembered?






28. What are the principles of design?






29. Forms of Product Advertising






30. Three Common Discounts and Allowances






31. Scare the consumer into action






32. What are the positives to newspapers as a form of mass media?






33. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






34. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






35. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






36. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






37. Ads used for announcements about what a company is - what it can do - and where it is located.






38. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






39. Cost of media buy/targeted audienceX1 - 000






40. The greater size of an ad illustration...






41. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






42. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






43. How often new buyers enter the market to buy the product.






44. What are the types of subheads?






45. Types of audience resonance

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46. Interactive online advertising.






47. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






48. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






49. Promote brand recall






50. Merchandise offered free or at a significant discount.