Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






2. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






3. Forms of Institutional Advertisements






4. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






5. Is our acquired mental position regarding some idea or object






6. What are the types of headlines?






7. Family - society - reference groups - opinion leaders






8. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






9. Forms of Product Advertising






10. Link key attributes to the brand name






11. Affective Association

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12. Promotes a specific product or service and stimulates short term action while building awareness of the business






13. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






14. Ads on the interior and exterior of busses - subways - and taxis.






15. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






16. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






17. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






18. The manufacturer provides the complete ads & shares the cost of the advertising time or space






19. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






20. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






21. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






22. Approaches to Post-Testing






23. Ads that state the position of a company on an issue.






24. Situate the brand socially






25. What does the layout of an ad consist of?






26. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






27. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






28. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






29. Consumer needs - product development - assess effectiveness - financial planning and quality control






30. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






31. Offers the return of money based on proof of purchase.






32. Transform consumption experience






33. Define the brand image






34. Reimbursing a retailer for extra in-store support or special featuring of the brand.






35. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






38. Duration of an advertising message or campaign over a given period of time - sustains memory






39. The more frequently a product is purchased - the less repetition is required.






40. What do the most effective radio commercials use?






41. Simply the percentage of homes exposed to an advertising media






42. Common Advertising Appeals






43. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






44. Advertisements focused on selling a product or service






45. What are the types of subheads?






46. Party Responsible for Carrying Out Advertising Program






47. What are the positives to newspapers as a form of mass media?






48. How often new buyers enter the market to buy the product.






49. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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50. Placing items on sale and offering two-for-one specials of other deals