Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times a person in the target audience is exposed to an ad.






2. They use Retail Advertising because retail stores account for so much of the market






3. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






4. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






5. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






6. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






7. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






8. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






9. Studies such as controlled experiments and consumer purchase tests.






10. People we try to emulate or whose approval concerns us






11. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






12. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






13. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


14. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






15. The percentage of households in a market that are tuned to a particular TV/radio show.






16. Persuade the customer






17. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






18. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






19. Value of Promotion






20. The more frequently a product is purchased - the less repetition is required.






21. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






22. What are the positives to newspapers as a form of mass media?






23. Markets are segmented - products are positioned






24. Ads that simply bring the company's name to the attention of its target market again.






25. Changing behavior by inducing anxiety






26. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






27. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






28. Recruit new customers - retain current customers - and regain lost customers






29. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


30. What kind of ads are most often remembered?






31. Three Common Discounts and Allowances






32. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






33. Where is the advertising and brand battle won or lost?






34. Information gathered about a particular market or market segment






35. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






36. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






37. Offers the return of money based on proof of purchase.






38. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






39. Forms of Product Advertising






40. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


41. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






42. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






43. Stages of ad development






44. Joining together in a consistent manner everything that communicates with customers






45. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






46. Advertising used to reinforce previous knowledge of a product.






47. Time - place of sale - environment






48. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






49. Situate the brand socially






50. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.