Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Changing behavior by inducing anxiety






2. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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3. The greater size of an ad illustration...






4. What kind of ads are most often remembered?






5. Made up of the company's own advertising staff. They may provide full services or limited services.






6. Approaches to Post-Testing






7. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






8. Forms of Institutional Advertisements






9. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






10. Displays that take the form of an advertising sign in high traffic areas of store aisles.






11. Ads on the interior and exterior of busses - subways - and taxis.






12. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






13. Offering the product free or at a greatly reduced price.






14. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






15. What do the most effective radio commercials use?






16. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






17. Duration of an advertising message or campaign over a given period of time - sustains memory






18. What are the kinds of copy you can have in an ad?






19. Is our acquired mental position regarding some idea or object






20. Types of audience resonance

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21. Broad category of media - such as television - radio or newspaper






22. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






23. Cost of media buy/targeted audienceX1 - 000






24. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






25. Is the products ability to satisfy both functional needs & symbolic wants






26. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






27. What are the types of Formatting the Body Copy?






28. Three Common Discounts and Allowances






29. What are the function of headlines?






30. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






31. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






32. Sales promotions that offer a discounted price to the consumer - which encourage trial.






33. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






34. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






35. Link key attributes to the brand name






36. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






37. Advertisements that tell people what a product is - what it can do - and where it can be found.






38. People we try to emulate or whose approval concerns us






39. What are the types of headlines?






40. Types of Publicity Tools






41. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






42. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






43. The cost of reaching 1 - 000 individuals or households with the advertising message.






44. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






45. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






46. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






47. Define the brand image






48. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






49. Ads used for announcements about what a company is - what it can do - and where it is located.






50. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items