Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reimbursing a retailer for extra in-store support or special featuring of the brand.






2. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






3. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






4. The average number of times a person in the target audience is exposed to an ad.






5. Offering the product free or at a greatly reduced price.






6. Offers the return of money based on proof of purchase.






7. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






8. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






9. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






10. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






11. What are the principles of design?






12. Ads on the interior and exterior of busses - subways - and taxis.






13. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






14. Displays that take the form of an advertising sign in high traffic areas of store aisles.






15. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






16. Approaches to Post-Testing






17. Advertising showing one brand's strengths relative to its competitors.






18. Types of Publicity Tools






19. Informs consumers about services or merchandise offered at regular prices






20. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






21. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






22. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






23. The more frequently a product is purchased - the less repetition is required.






24. Interactive online advertising.






25. Is the products ability to satisfy both functional needs & symbolic wants






26. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






27. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






28. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






29. What do the most effective radio commercials use?






30. Studies such as controlled experiments and consumer purchase tests.






31. Forms of Product Advertising






32. What are the types of subheads?






33. Time - place of sale - environment






34. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






35. What are the positives to newspapers as a form of mass media?






36. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






37. Form - task - possession - time - place utility






38. The number of different people or households exposed to an ad.






39. Value of Promotion






40. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






41. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






42. Party Responsible for Carrying Out Advertising Program






43. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






44. Forms of Institutional Advertisements






45. Changing behavior by inducing anxiety






46. Types of audience resonance

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47. Simply the percentage of homes exposed to an advertising media






48. Where is the advertising and brand battle won or lost?






49. Types of Advertisements






50. Visualization/conceptualization