Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






2. Allow the audience to participate actively & immediately






3. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






4. Duration of an advertising message or campaign over a given period of time - sustains memory






5. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






6. Three Approaches to Setting Advertising Schedules






7. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






8. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






9. What are the types of subheads?






10. The cost of reaching 1 - 000 individuals or households with the advertising message.






11. Displays that take the form of an advertising sign in high traffic areas of store aisles.






12. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






13. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






14. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






15. Form - task - possession - time - place utility






16. What are the kinds of copy you can have in an ad?






17. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






18. The speed which buyers forget the brand if advertising is not seen.






19. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






20. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






21. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






22. What does the layout of an ad consist of?






23. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






24. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






25. Information gathered about a particular market or market segment






26. Influencing the brand choice of consumers who are 'ready to buy'






27. Ads in magazines can be strategically placed in these places...






28. Ads that state the position of a company on an issue.






29. Tests used to test ad alternatives.






30. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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31. Ads used for announcements about what a company is - what it can do - and where it is located.






32. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






33. Offers the return of money based on proof of purchase.






34. Party Responsible for Carrying Out Advertising Program






35. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






36. Family - society - reference groups - opinion leaders






37. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






38. Is our acquired mental position regarding some idea or object






39. Sales promotions that offer a discounted price to the consumer - which encourage trial.






40. Content advertising






41. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






42. A discount on each case ordered during a specific time period.






43. Advertisements that tell people what a product is - what it can do - and where it can be found.






44. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






45. Advertising that promotes a specific brand's features and benefits.






46. Offering the product free or at a greatly reduced price.






47. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






48. What is the best way to grab attention in an ad?

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49. Promote brand recall






50. What are the types of Formatting the Body Copy?