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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Some methods for scheduling media






2. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






3. Influencing the brand choice of consumers who are 'ready to buy'






4. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






5. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






6. Displays that take the form of an advertising sign in high traffic areas of store aisles.






7. Situate the brand socially






8. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






9. The more frequently a product is purchased - the less repetition is required.






10. The manufacturer provides the complete ads & shares the cost of the advertising time or space






11. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






12. Stages of ad development






13. The average number of times a person in the target audience is exposed to an ad.






14. What is the best way to grab attention in an ad?

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15. A discount on each case ordered during a specific time period.






16. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






17. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






18. Approaches to Post-Testing






19. Family - society - reference groups - opinion leaders






20. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






21. Forms of Product Advertising






22. Merchandise offered free or at a significant discount.






23. Allow the audience to participate actively & immediately






24. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






25. Ads that simply bring the company's name to the attention of its target market again.






26. Persuade the customer






27. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






28. Consumer needs - product development - assess effectiveness - financial planning and quality control






29. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






30. They use Retail Advertising because retail stores account for so much of the market






31. Forms of Institutional Advertisements






32. Three Approaches to Setting Advertising Schedules






33. The greater size of an ad illustration...






34. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






35. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






36. Visualization/conceptualization






37. Affective Association

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38. Gross rating points =






39. Elements of an advertising message






40. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






41. Simply the percentage of homes exposed to an advertising media






42. Ads that state the position of a company on an issue.






43. What kind of ads are most often remembered?






44. Is the products ability to satisfy both functional needs & symbolic wants






45. Gathering - recording - and analyzing new information to help managers make marketing decisions






46. Advertising used to reinforce previous knowledge of a product.






47. Factors of Scheduling Advertising






48. What are the standard subjects for ad visuals?






49. What are the function of headlines?






50. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'







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Can you answer 50 questions in 15 minutes?


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