Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






2. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






3. What are the principles of design?






4. What kind of ads are most often remembered?






5. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






6. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






7. Is an individual's openness or curiosity about a brand






8. Factors of Scheduling Advertising






9. Stages of ad development






10. The more frequently a product is purchased - the less repetition is required.






11. Offers the return of money based on proof of purchase.






12. What are the kinds of copy you can have in an ad?






13. Influencing the brand choice of consumers who are 'ready to buy'






14. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






15. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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16. Informs consumers about services or merchandise offered at regular prices






17. Offering the product free or at a greatly reduced price.






18. Affective Association

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19. Advertisements that tell people what a product is - what it can do - and where it can be found.






20. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






21. What is the best way to grab attention in an ad?

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22. What are the standard subjects for ad visuals?






23. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






24. Ads that simply bring the company's name to the attention of its target market again.






25. Types of Advertisements






26. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






27. They use Retail Advertising because retail stores account for so much of the market






28. Time - place of sale - environment






29. Persuade the customer






30. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






31. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






32. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






33. Broad category of media - such as television - radio or newspaper






34. Tests used to test ad alternatives.






35. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






36. Three Common Discounts and Allowances






37. What are the types of Formatting the Body Copy?






38. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






39. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






40. Placing items on sale and offering two-for-one specials of other deals






41. Reimbursing a retailer for extra in-store support or special featuring of the brand.






42. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






43. The manufacturer provides the complete ads & shares the cost of the advertising time or space






44. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






45. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






46. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






47. Merchandise offered free or at a significant discount.






48. Common Advertising Appeals






49. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






50. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.