Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






2. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






3. Common Advertising Appeals






4. Some methods for scheduling media






5. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






6. Changing behavior by inducing anxiety






7. How often new buyers enter the market to buy the product.






8. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






9. Content advertising






10. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






11. Sales promotions that offer a discounted price to the consumer - which encourage trial.






12. Family - society - reference groups - opinion leaders






13. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






14. Simply the percentage of homes exposed to an advertising media






15. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






16. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






17. What are the positives to newspapers as a form of mass media?






18. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






19. People we try to emulate or whose approval concerns us






20. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






21. The number of different people or households exposed to an ad.






22. Link key attributes to the brand name






23. Time - place of sale - environment






24. The cost of reaching 1 - 000 individuals or households with the advertising message.






25. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






26. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






27. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






28. Scare the consumer into action






29. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






30. Where is the advertising and brand battle won or lost?






31. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






32. What kind of ads are most often remembered?






33. Ads in magazines can be strategically placed in these places...






34. Ads that state the position of a company on an issue.






35. Gross rating points =






36. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






37. Informs consumers about services or merchandise offered at regular prices






38. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






39. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


40. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






41. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






42. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


43. Information gathered about a particular market or market segment






44. Visualization/conceptualization






45. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






46. The speed which buyers forget the brand if advertising is not seen.






47. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






48. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


49. Recruit new customers - retain current customers - and regain lost customers






50. Studies such as controlled experiments and consumer purchase tests.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests