SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where consumers apply their skill or analytical or creative thinking to try to win prizes.
Reminder Institutional
Digital Interactive Media
Contests
Reach
2. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.
Perception
Frequency
Sales Tests
Competitive Institutional
3. What are the types of headlines?
Frequency
Finance Allowance
Benefit headlines - news/information headlines - provocative headlines - question headlines - command headlines
Cost per Thousand (CPM)
4. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.
Allowances and Discounts
Exchange
In-House Agencies
Theater Tests
5. Types of Advertisements
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
Portfolio Tests
1) the package containing the product 2) the product itself 3) the product in use 4) how to use the product 5) product features 6) comparison 7) user benefit 8) humor 9) testimonial 10) negative appeal
1. Product Advertisements 2. Institutional Advertisements
6. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.
Methods: Put it in everyday context - or branded entertainment - emphasizes that objects have social meaning - advertisers know this so they try to put the product in a socially desirable context
Unaided Recall
Purposes of Marketing research
Full-Service Agency
7. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.
Media vehicle
Institutional Advertising
Advocacy
Message development - You must create a message that gets into the minds of the consumer and target audience
8. Displays that take the form of an advertising sign in high traffic areas of store aisles.
Point-of-Purchase Displays
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
1. Merchandise Allowance 2. Case Allowance 3. Finance Allowance
Sounds that are familiar
9. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'
Flighting (Intermittent) Schedule
Limited-Service Agency
Nonpersonal influences on consumer behavior
Frequency
10. Made up of the company's own advertising staff. They may provide full services or limited services.
Make the consumers like the brand - appeal more to feelings - 'soft sell' tend to be preferred by creatives - usually includes a feel-good ad - humor - or sex appeal
In-House Agencies
Perception
Rating
11. Gross rating points =
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
Reachxfrequency
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
BDI (Brand development index)
12. What do the most effective radio commercials use?
Point-of-Purchase Displays
Transit Advertising
Sounds that are familiar
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
13. Allow the audience to participate actively & immediately
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
Digital Interactive Media
Methods: anxiety and social anxiety ads - present clear and present danger - demonstrate that the only way to avoid this social danger is to buy this product - while it is one of the most effective methods - there are often ethical issues
Methods: Put it in everyday context - or branded entertainment - emphasizes that objects have social meaning - advertisers know this so they try to put the product in a socially desirable context
14. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning
straight sell copy - institutional copy - narrative copy - dialogue/monologue copy - picture/caption copy - device copy
Point-of-Purchase Displays
Utility
Habits
15. Gathering - recording - and analyzing new information to help managers make marketing decisions
Marketing research
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Rating
Reach
16. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools
Methods: reason why/hard sell approach - create logical arguments - assumes actively engaged consumer - potential for consumer counter argument - involves demonstration - comparison and testimonials - informercials have a bad reputation - not he
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
Make the consumers like the brand - appeal more to feelings - 'soft sell' tend to be preferred by creatives - usually includes a feel-good ad - humor - or sex appeal
1. News Release 2. News Conference 3. Public Service Announcements (PSAs)
17. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers
Comparative
Print Media
Maslow's hierarchy of needs theory of motivation based on unmet human needs
Buyer Turnover
18. Changing behavior by inducing anxiety
Ones with fewer words
Product Advertisements
Methods: anxiety and social anxiety ads - present clear and present danger - demonstrate that the only way to avoid this social danger is to buy this product - while it is one of the most effective methods - there are often ethical issues
Brand interest
19. Duration of an advertising message or campaign over a given period of time - sustains memory
Loyalty Programs
Continuity
Product Placement
Competitive
20. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.
Publicity Tools
Transit Advertising
Negatively originated (informational) motives
Frequently use the word 'you'
21. Advertising that promotes a specific brand's features and benefits.
Negatively originated (informational) motives
1. Merchandise Allowance 2. Case Allowance 3. Finance Allowance
Competitive
Regular price-line advertising
22. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.
Merchandise Allowance
Sweepstakes
Advocacy
Coupons
23. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.
Unaided Recall
1. Product Advertisements 2. Institutional Advertisements
Continuous (Steady) Schedule
Trade-Oriented Sales Promotions (Trade Promotions)
24. What does the layout of an ad consist of?
Comparative
visuals - headlines - subheads - body copy - slogan - seal - logo - signature
Pioneering
kickers - boldface and italics
25. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation
CB - The Consumer Decision Process
Classified Advertising
Participants in the marketing process
Trade-Oriented Sales Promotions (Trade Promotions)
26. Ads that simply bring the company's name to the attention of its target market again.
Aided Recall
Allowances and Discounts
Pioneering Institutional
Reminder Institutional
27. Forms of Institutional Advertisements
kickers - boldface and italics
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
Frequency
Media vehicle
28. Ads on the interior and exterior of busses - subways - and taxis.
Transit Advertising
Functions of Marketing research
Horizontal cooperative advertising
Competitive
29. The number of different people or households exposed to an ad.
Reach
Sales Tests
Premiums
Inquiry Tests
30. What kinds of ads resonate more?
1. Product Advertisements 2. Institutional Advertisements
Regular price-line advertising
Purposes of Marketing research
Ones with fewer words
31. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.
Transit Advertising
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
Marketing research
Full-Service Agency
32. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long
Ad research
attract attention - engage the audience - explain the visual - lead the audience into the body of the ad - introduce the brand and present the selling message
Digital Interactive Media
cognitive dissonance
33. Reimbursing a retailer for extra in-store support or special featuring of the brand.
Print Media
Merchandise Allowance
Outdoor Advertising (Billboard)
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
34. Paying retailers for financing costs or financial losses associated with consumer sales promotions.
Allowances and Discounts
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
Institutional Advertisements
Finance Allowance
35. What kind of ads are most often remembered?
Electronic Media
Brand loyalty
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
funny ads - but not always for the right reasons
36. They use Retail Advertising because retail stores account for so much of the market
Institutional Advertisements
Local Advertisers
Reachxfrequency
Recency planning
37. What are the positives to newspapers as a form of mass media?
thumbnails - roughs - dummies - comprehensives (elaborate draft)
CPM-TM
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
Nonpersonal influences on consumer behavior
38. The more frequently a product is purchased - the less repetition is required.
Purchase Frequency
Methods: anxiety and social anxiety ads - present clear and present danger - demonstrate that the only way to avoid this social danger is to buy this product - while it is one of the most effective methods - there are often ethical issues
Full-Service Agency
Interpersonal influences on consumer behavior
39. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.
Inquiry Tests
Continuity
BDI (Brand development index)
Horizontal cooperative advertising
40. Influencing the brand choice of consumers who are 'ready to buy'
Local Advertisers
Pulse (Burst) Schedule
Coupons
Recency planning
41. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.
Interpersonal influences on consumer behavior
Foreign Media
Place-Based Media
Methods: anxiety and social anxiety ads - present clear and present danger - demonstrate that the only way to avoid this social danger is to buy this product - while it is one of the most effective methods - there are often ethical issues
42. Value of Promotion
1. Building Long-Term Relationships with Promotion 2. Self-Regulation
Functions of Marketing research
visuals - headlines - subheads - body copy - slogan - seal - logo - signature
Electronic Media
43. Promotes a specific product or service and stimulates short term action while building awareness of the business
Post-Tests
Product Advertising
Utility
Functional needs
44. Content advertising
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
Gross Ratings Points (GRPs)
Rating
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
45. The manufacturer provides the complete ads & shares the cost of the advertising time or space
Sales Tests
Rossiter & Percy's Fundamental Motives
Benefit headlines - news/information headlines - provocative headlines - question headlines - command headlines
Vertical cooperative advertising
46. The cost of reaching 1 - 000 individuals or households with the advertising message.
Frequency
Cost per Thousand (CPM)
Product Placement
Classified Advertising
47. Persuade the customer
Print Media
Sounds that are familiar
Methods: reason why/hard sell approach - create logical arguments - assumes actively engaged consumer - potential for consumer counter argument - involves demonstration - comparison and testimonials - informercials have a bad reputation - not he
Publicity Tools
48. Studies such as controlled experiments and consumer purchase tests.
Reach
Positively originated (transformational) motives
Opinion leaders
Sales Tests
49. Party Responsible for Carrying Out Advertising Program
1. Sex Appeals 2. Fear Appeals 3. Humorous Appeals
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
attract attention - engage the audience - explain the visual - lead the audience into the body of the ad - introduce the brand and present the selling message
Institutional Advertising
50. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.
Digital Interactive Media
Reminder
Pretests
Permission-Based Advertising
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests