Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests used to test ad alternatives.






2. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






3. Where is the advertising and brand battle won or lost?






4. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






5. Offering the product free or at a greatly reduced price.






6. The average number of times a person in the target audience is exposed to an ad.






7. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






8. Reimbursing a retailer for extra in-store support or special featuring of the brand.






9. What do the most effective radio commercials use?






10. Three Common Discounts and Allowances






11. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






12. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






13. Ads on the interior and exterior of busses - subways - and taxis.






14. Ads used for announcements about what a company is - what it can do - and where it is located.






15. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






16. Form - task - possession - time - place utility






17. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






18. Situate the brand socially






19. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






20. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






21. A discount on each case ordered during a specific time period.






22. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






23. The cost of reaching 1 - 000 individuals or households with the advertising message.






24. The manufacturer provides the complete ads & shares the cost of the advertising time or space






25. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






26. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






27. Some methods for scheduling media






28. Advertising used to reinforce previous knowledge of a product.






29. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






30. What kind of ads are most often remembered?






31. Advertising showing one brand's strengths relative to its competitors.






32. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






33. What are the principles of design?






34. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






35. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






36. Broad category of media - such as television - radio or newspaper






37. Define the brand image






38. What does the layout of an ad consist of?






39. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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40. Advertisements that tell people what a product is - what it can do - and where it can be found.






41. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






42. Promotes a specific product or service and stimulates short term action while building awareness of the business






43. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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44. Is an individual's openness or curiosity about a brand






45. The greater size of an ad illustration...






46. Sales promotions that offer a discounted price to the consumer - which encourage trial.






47. What are the function of headlines?






48. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






49. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






50. Gathering - recording - and analyzing new information to help managers make marketing decisions