Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






2. The speed which buyers forget the brand if advertising is not seen.






3. Broad category of media - such as television - radio or newspaper






4. What are the positives to newspapers as a form of mass media?






5. Persuade the customer






6. Duration of an advertising message or campaign over a given period of time - sustains memory






7. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






8. Consumer needs - product development - assess effectiveness - financial planning and quality control






9. Situate the brand socially






10. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






11. Ads that simply bring the company's name to the attention of its target market again.






12. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






13. What does the layout of an ad consist of?






14. Ads that state the position of a company on an issue.






15. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






16. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






17. The more frequently a product is purchased - the less repetition is required.






18. Cost of media buy/targeted audienceX1 - 000






19. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






20. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






21. Recruit new customers - retain current customers - and regain lost customers






22. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






23. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






24. Allow the audience to participate actively & immediately






25. What are the function of headlines?






26. The percentage of households in a market that are tuned to a particular TV/radio show.






27. Placing items on sale and offering two-for-one specials of other deals






28. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






29. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






30. Transform consumption experience






31. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






32. What are the types of subheads?






33. What is the best way to grab attention in an ad?

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34. Form - task - possession - time - place utility






35. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






36. Scare the consumer into action






37. Gathering - recording - and analyzing new information to help managers make marketing decisions






38. Studies such as controlled experiments and consumer purchase tests.






39. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






40. Markets are segmented - products are positioned






41. Interactive online advertising.






42. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






43. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






44. People we try to emulate or whose approval concerns us






45. Content advertising






46. What are the types of Formatting the Body Copy?






47. Advertising showing one brand's strengths relative to its competitors.






48. Advertisements focused on selling a product or service






49. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






50. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.