Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kinds of ads resonate more?






2. Gross rating points =






3. Ads that state the position of a company on an issue.






4. The number of different people or households exposed to an ad.






5. Sales promotions that offer a discounted price to the consumer - which encourage trial.






6. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






7. Stages of ad development






8. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






9. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






10. Form - task - possession - time - place utility






11. Party Responsible for Carrying Out Advertising Program






12. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






13. Simply the percentage of homes exposed to an advertising media






14. Is an individual's openness or curiosity about a brand






15. Common Advertising Appeals






16. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






17. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






18. Link key attributes to the brand name






19. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






20. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






21. A discount on each case ordered during a specific time period.






22. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






23. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






24. Visualization/conceptualization






25. Interactive online advertising.






26. Types of Publicity Tools






27. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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28. Some methods for scheduling media






29. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






30. Influencing the brand choice of consumers who are 'ready to buy'






31. They use Retail Advertising because retail stores account for so much of the market






32. The manufacturer provides the complete ads & shares the cost of the advertising time or space






33. What are the function of headlines?






34. Situate the brand socially






35. Recruit new customers - retain current customers - and regain lost customers






36. Scare the consumer into action






37. Joining together in a consistent manner everything that communicates with customers






38. What do the most effective radio commercials use?






39. Reach (% of total market) x Frequency






40. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






41. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






42. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






43. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






44. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






45. Made up of the company's own advertising staff. They may provide full services or limited services.






46. Three Common Discounts and Allowances






47. Duration of an advertising message or campaign over a given period of time - sustains memory






48. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






49. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






50. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.