Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






2. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






3. Factors of Scheduling Advertising






4. Consumer needs - product development - assess effectiveness - financial planning and quality control






5. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






6. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






7. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






8. Stages of ad development






9. The more frequently a product is purchased - the less repetition is required.






10. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






11. What do the most effective radio commercials use?






12. Elements of an advertising message






13. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






14. Advertising used to reinforce previous knowledge of a product.






15. Ads in magazines can be strategically placed in these places...






16. The manufacturer provides the complete ads & shares the cost of the advertising time or space






17. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






18. What are the principles of design?






19. People we try to emulate or whose approval concerns us






20. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






21. Gross rating points =






22. What are the types of subheads?






23. Some methods for scheduling media






24. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






25. Broad category of media - such as television - radio or newspaper






26. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






27. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






28. Informs consumers about services or merchandise offered at regular prices






29. Types of Publicity Tools






30. Cost of media buy/targeted audienceX1 - 000






31. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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32. The number of different people or households exposed to an ad.






33. Types of Advertisements






34. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






35. Three Common Discounts and Allowances






36. What are the positives to newspapers as a form of mass media?






37. Party Responsible for Carrying Out Advertising Program






38. Recruit new customers - retain current customers - and regain lost customers






39. The cost of reaching 1 - 000 individuals or households with the advertising message.






40. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






41. Situate the brand socially






42. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






43. What does the layout of an ad consist of?






44. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






45. Promotes a specific product or service and stimulates short term action while building awareness of the business






46. Merchandise offered free or at a significant discount.






47. Changing behavior by inducing anxiety






48. Advertising showing one brand's strengths relative to its competitors.






49. Time - place of sale - environment






50. Studies such as controlled experiments and consumer purchase tests.







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Can you answer 50 questions in 15 minutes?


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