SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state
Negatively originated (informational) motives
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Participants in the marketing process
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
2. People we try to emulate or whose approval concerns us
Full-Service Agency
Reference groups
Message development - You must create a message that gets into the minds of the consumer and target audience
Premiums
3. What kind of ads are most often remembered?
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
straight sell copy - institutional copy - narrative copy - dialogue/monologue copy - picture/caption copy - device copy
funny ads - but not always for the right reasons
Horizontal cooperative advertising
4. What are the function of headlines?
Rating
attract attention - engage the audience - explain the visual - lead the audience into the body of the ad - introduce the brand and present the selling message
Sweepstakes
Make the consumers like the brand - appeal more to feelings - 'soft sell' tend to be preferred by creatives - usually includes a feel-good ad - humor - or sex appeal
5. Is an individual's openness or curiosity about a brand
Brand interest
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
Purposes of Marketing research
Horizontal cooperative advertising
6. Offers the return of money based on proof of purchase.
Rebates
Finance Allowance
Horizontal cooperative advertising
Jury Tests
7. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.
Electronic Media
Ones with fewer words
Exchange
Flighting (Intermittent) Schedule
8. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools
Flighting (Intermittent) Schedule
Benefit headlines - news/information headlines - provocative headlines - question headlines - command headlines
1) the package containing the product 2) the product itself 3) the product in use 4) how to use the product 5) product features 6) comparison 7) user benefit 8) humor 9) testimonial 10) negative appeal
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
9. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers
Participants in the marketing process
International Media
Maslow's hierarchy of needs theory of motivation based on unmet human needs
visuals - headlines - subheads - body copy - slogan - seal - logo - signature
10. The cost of reaching 1 - 000 individuals or households with the advertising message.
Comparative
Sales Tests
Cost per Thousand (CPM)
Publicity Tools
11. Stages of ad development
Negatively originated (informational) motives
Transit Advertising (Bus - taxi - and subway advertising)
thumbnails - roughs - dummies - comprehensives (elaborate draft)
Nonpersonal influences on consumer behavior
12. Advertisements focused on selling a product or service
Product Advertisements
Allowances and Discounts
Reach
Pulse (Burst) Schedule
13. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies
1. Sex Appeals 2. Fear Appeals 3. Humorous Appeals
Competitive
Post-Tests
Outdoor Advertising (Billboard)
14. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.
Unaided Recall
Transit Advertising (Bus - taxi - and subway advertising)
Product Advertising
Negatively originated (informational) motives
15. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval
Loyalty Programs
bleed pages - inserts - covers - front - inside front - inside back - and outside back
Functions of Marketing research
Positively originated (transformational) motives
16. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.
1. Building Long-Term Relationships with Promotion 2. Self-Regulation
Jury Tests
Rating
Competitive
17. What are the types of subheads?
Full-Service Agency
kickers - boldface and italics
Frequency
Message development - You must create a message that gets into the minds of the consumer and target audience
18. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.
Coupons
Negatively originated (informational) motives
Trade-Oriented Sales Promotions (Trade Promotions)
Theater Tests
19. Reimbursing a retailer for extra in-store support or special featuring of the brand.
Merchandise Allowance
Message development - You must create a message that gets into the minds of the consumer and target audience
visuals - headlines - subheads - body copy - slogan - seal - logo - signature
Vertical cooperative advertising
20. The average number of times a person in the target audience is exposed to an ad.
Frequency
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
International Media
Negatively originated (informational) motives
21. Affective Association
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
22. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning
Frequency
Product Advertising
creating a picture of the concept they want to convey
Habits
23. Placing items on sale and offering two-for-one specials of other deals
funny ads - but not always for the right reasons
Segmenting
Sales Advertising
Competitive Institutional
24. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.
1) Informational-problem avoidance or removal 2) Transformational-use positive reinforcement through reward 3) 'boom factor'-gets your attention now
Point-of-Purchase Displays
Market research
Sweepstakes
25. Changing behavior by inducing anxiety
1. Building Long-Term Relationships with Promotion 2. Self-Regulation
Methods: anxiety and social anxiety ads - present clear and present danger - demonstrate that the only way to avoid this social danger is to buy this product - while it is one of the most effective methods - there are often ethical issues
Clearance advertising (a special form of sale advertising)
Limited-Service Agency
26. Influencing the brand choice of consumers who are 'ready to buy'
Vertical cooperative advertising
Sweepstakes
Buyer Turnover
Recency planning
27. Allow the audience to participate actively & immediately
1. Allowances and Discounts 2. Cooperative Advertising 3. Training of Distributors' Sales-Forces
Digital Interactive Media
Marketing research
Transit Advertising
28. Factors of Scheduling Advertising
1. Buyer Turnover 2. Purchase Frequency 3. Forgetting Rate
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
Perception
straight sell copy - institutional copy - narrative copy - dialogue/monologue copy - picture/caption copy - device copy
29. Consumers are invited to view a new TV show or movie in which test commercials are also shown.
Theater Tests
Permission-Based Advertising
audience - ad message itself - communications media - and the product concept
Merchandise Allowance
30. How often new buyers enter the market to buy the product.
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
Buyer Turnover
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
Exchange
31. Sales promotions that offer a discounted price to the consumer - which encourage trial.
fear appeal ads - powerful emotion - focuses on risks - harm - or negative consequences - must be plausible to be effective - hard to use - must offer a relief to the fear (which would be the product)
audience - ad message itself - communications media - and the product concept
Coupons
kickers - boldface and italics
32. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class
Media vehicle
BDI (Brand development index)
Finance Allowance
Sales Advertising
33. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
Benefit headlines - news/information headlines - provocative headlines - question headlines - command headlines
Direct Mail Advertising
Attitude Tests
34. Form - task - possession - time - place utility
Functional needs
Transit Advertising (Bus - taxi - and subway advertising)
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Continuity
35. What does the layout of an ad consist of?
Cooperative Advertising
Message development - You must create a message that gets into the minds of the consumer and target audience
Merchandise Allowance
visuals - headlines - subheads - body copy - slogan - seal - logo - signature
36. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
Pretests
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
Negatively originated (informational) motives
37. What are the types of headlines?
Competitive
Benefit headlines - news/information headlines - provocative headlines - question headlines - command headlines
Negatively originated (informational) motives
Pioneering Institutional
38. Studies such as controlled experiments and consumer purchase tests.
Allowances and Discounts
Market research
Sales Tests
1. News Release 2. News Conference 3. Public Service Announcements (PSAs)
39. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market
Frequency
Horizontal cooperative advertising
Place-Based Media
STP Marketing (Segmenting - Targeting - Positioning)
40. Advertising showing one brand's strengths relative to its competitors.
Theater Tests
Institutional Advertisements
Perception
Comparative
41. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.
Continuous (Steady) Schedule
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
1. Pioneering (or Informational) 2. Competitive (or Persuasive) 3. Reminder
Publicity Tools
42. The greater size of an ad illustration...
Media class
Digital Interactive Media
the more audience attention
Pioneering Institutional
43. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.
thumbnails - roughs - dummies - comprehensives (elaborate draft)
Permission-Based Advertising
Integrated Marketing Communications
Foreign Media
44. Types of audience resonance
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
45. Reach (% of total market) x Frequency
Gross Ratings Points (GRPs)
thumbnails - roughs - dummies - comprehensives (elaborate draft)
1. Pioneering (or Informational) 2. Competitive (or Persuasive) 3. Reminder
Aided Recall
46. Scare the consumer into action
Sales Advertising
Merchandise Allowance
fear appeal ads - powerful emotion - focuses on risks - harm - or negative consequences - must be plausible to be effective - hard to use - must offer a relief to the fear (which would be the product)
Nonpersonal influences on consumer behavior
47. Elements of an advertising message
Unaided Recall
audience - ad message itself - communications media - and the product concept
Contests
Marketing research
48. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.
the more audience attention
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
Institutional Advertising
Gross Ratings Points (GRPs)
49. What do the most effective radio commercials use?
audience - ad message itself - communications media - and the product concept
Electronic Media
Sounds that are familiar
Purposes of Marketing research
50. Information gathered about a particular market or market segment
Market research
Product Placement
Purchase Frequency
Maslow's hierarchy of needs theory of motivation based on unmet human needs
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests