Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of an advertising message






2. Types of Publicity Tools






3. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






4. Information gathered about a particular market or market segment






5. Forms of Institutional Advertisements






6. Affective Association

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7. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






8. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






9. The speed which buyers forget the brand if advertising is not seen.






10. Situate the brand socially






11. Merchandise offered free or at a significant discount.






12. Allow the audience to participate actively & immediately






13. The number of different people or households exposed to an ad.






14. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






15. What are the types of Formatting the Body Copy?






16. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






17. Gathering - recording - and analyzing new information to help managers make marketing decisions






18. Transform consumption experience






19. What are the function of headlines?






20. Placing items on sale and offering two-for-one specials of other deals






21. Cost of media buy/targeted audienceX1 - 000






22. Sales promotions that offer a discounted price to the consumer - which encourage trial.






23. People we try to emulate or whose approval concerns us






24. What are the types of headlines?






25. Ads that state the position of a company on an issue.






26. Interactive online advertising.






27. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






28. Advertising that promotes a specific brand's features and benefits.






29. Three Approaches to Setting Advertising Schedules






30. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






31. A discount on each case ordered during a specific time period.






32. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






33. Ads on the interior and exterior of busses - subways - and taxis.






34. Made up of the company's own advertising staff. They may provide full services or limited services.






35. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






36. Forms of Product Advertising






37. They use Retail Advertising because retail stores account for so much of the market






38. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






39. Offers the return of money based on proof of purchase.






40. Persuade the customer






41. Duration of an advertising message or campaign over a given period of time - sustains memory






42. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






43. Three Common Discounts and Allowances






44. Promote brand recall






45. Simply the percentage of homes exposed to an advertising media






46. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






47. Gross rating points =






48. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






49. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






50. Is an individual's openness or curiosity about a brand







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Can you answer 50 questions in 15 minutes?


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