Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






2. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






3. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






4. Ads used for announcements about what a company is - what it can do - and where it is located.






5. Promotes a specific product or service and stimulates short term action while building awareness of the business






6. Form - task - possession - time - place utility






7. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






8. The cost of reaching 1 - 000 individuals or households with the advertising message.






9. What are the kinds of copy you can have in an ad?






10. Scare the consumer into action






11. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






12. Elements of an advertising message






13. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






14. What are the positives to newspapers as a form of mass media?






15. Time - place of sale - environment






16. Duration of an advertising message or campaign over a given period of time - sustains memory






17. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






18. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






19. Define the brand image






20. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






21. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






22. Advertising that promotes a specific brand's features and benefits.






23. Promote brand recall






24. What kind of ads are most often remembered?






25. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






26. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






27. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






28. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






29. Changing behavior by inducing anxiety






30. They use Retail Advertising because retail stores account for so much of the market






31. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






32. Reimbursing a retailer for extra in-store support or special featuring of the brand.






33. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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34. Advertisements focused on selling a product or service






35. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






36. Displays that take the form of an advertising sign in high traffic areas of store aisles.






37. The number of different people or households exposed to an ad.






38. Is the products ability to satisfy both functional needs & symbolic wants






39. Made up of the company's own advertising staff. They may provide full services or limited services.






40. Ads in magazines can be strategically placed in these places...






41. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






42. What does the layout of an ad consist of?






43. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






44. Situate the brand socially






45. Recruit new customers - retain current customers - and regain lost customers






46. Factors of Scheduling Advertising






47. Value of Promotion






48. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






49. Common Advertising Appeals






50. Information gathered about a particular market or market segment







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Can you answer 50 questions in 15 minutes?


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