Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotes a specific product or service and stimulates short term action while building awareness of the business






2. Persuade the customer






3. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






4. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






5. Is an individual's openness or curiosity about a brand






6. Tests used to test ad alternatives.






7. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






8. The more frequently a product is purchased - the less repetition is required.






9. Advertising used to reinforce previous knowledge of a product.






10. What are the principles of design?






11. Value of Promotion






12. Time - place of sale - environment






13. They use Retail Advertising because retail stores account for so much of the market






14. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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15. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






16. Forms of Institutional Advertisements






17. Where is the advertising and brand battle won or lost?






18. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






19. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






20. What are the types of subheads?






21. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






22. The percentage of households in a market that are tuned to a particular TV/radio show.






23. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






24. Displays that take the form of an advertising sign in high traffic areas of store aisles.






25. Factors of Scheduling Advertising






26. Is the products ability to satisfy both functional needs & symbolic wants






27. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






28. What are the function of headlines?






29. Elements of an advertising message






30. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






31. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






32. Influencing the brand choice of consumers who are 'ready to buy'






33. Merchandise offered free or at a significant discount.






34. What do the most effective radio commercials use?






35. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






36. Information gathered about a particular market or market segment






37. Interactive online advertising.






38. Reach (% of total market) x Frequency






39. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






40. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






41. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






42. Types of audience resonance

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43. What kinds of ads resonate more?






44. Simply the percentage of homes exposed to an advertising media






45. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






46. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






47. What are the standard subjects for ad visuals?






48. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






49. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






50. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.