Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where is the advertising and brand battle won or lost?






2. Influencing the brand choice of consumers who are 'ready to buy'






3. The more frequently a product is purchased - the less repetition is required.






4. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






5. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






6. Information gathered about a particular market or market segment






7. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






8. The percentage of households in a market that are tuned to a particular TV/radio show.






9. What kinds of ads resonate more?






10. Placing items on sale and offering two-for-one specials of other deals






11. Offers the return of money based on proof of purchase.






12. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






13. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






14. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






15. Recruit new customers - retain current customers - and regain lost customers






16. What are the principles of design?






17. Joining together in a consistent manner everything that communicates with customers






18. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






19. Merchandise offered free or at a significant discount.






20. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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21. What are the types of Formatting the Body Copy?






22. Visualization/conceptualization






23. Link key attributes to the brand name






24. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






25. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






26. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






27. Advertising showing one brand's strengths relative to its competitors.






28. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






29. They use Retail Advertising because retail stores account for so much of the market






30. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






31. Interactive online advertising.






32. Scare the consumer into action






33. Three Approaches to Setting Advertising Schedules






34. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






35. Is an individual's openness or curiosity about a brand






36. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






37. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






38. Displays that take the form of an advertising sign in high traffic areas of store aisles.






39. Ads that simply bring the company's name to the attention of its target market again.






40. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






41. Time - place of sale - environment






42. Consumer needs - product development - assess effectiveness - financial planning and quality control






43. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






44. The cost of reaching 1 - 000 individuals or households with the advertising message.






45. Common Advertising Appeals






46. The speed which buyers forget the brand if advertising is not seen.






47. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






48. How often new buyers enter the market to buy the product.






49. Markets are segmented - products are positioned






50. Is the products ability to satisfy both functional needs & symbolic wants