Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






2. The manufacturer provides the complete ads & shares the cost of the advertising time or space






3. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






4. Advertisements that tell people what a product is - what it can do - and where it can be found.






5. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






6. Forms of Institutional Advertisements






7. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






8. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






9. Promote brand recall






10. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






11. A discount on each case ordered during a specific time period.






12. Changing behavior by inducing anxiety






13. Informs consumers about services or merchandise offered at regular prices






14. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






15. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






16. Is an individual's openness or curiosity about a brand






17. Information gathered about a particular market or market segment






18. Consumer needs - product development - assess effectiveness - financial planning and quality control






19. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






20. Three Common Discounts and Allowances






21. Elements of an advertising message






22. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






23. Where is the advertising and brand battle won or lost?






24. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






25. Content advertising






26. Gathering - recording - and analyzing new information to help managers make marketing decisions






27. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






28. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






29. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






30. What kinds of ads resonate more?






31. Displays that take the form of an advertising sign in high traffic areas of store aisles.






32. What are the function of headlines?






33. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






34. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






35. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






36. Time - place of sale - environment






37. How often new buyers enter the market to buy the product.






38. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






39. Types of Advertisements






40. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






41. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






42. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






43. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






44. Reimbursing a retailer for extra in-store support or special featuring of the brand.






45. What are the kinds of copy you can have in an ad?






46. Advertising showing one brand's strengths relative to its competitors.






47. What are the positives to newspapers as a form of mass media?






48. Advertisements focused on selling a product or service






49. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






50. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.