Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






2. The percentage of households in a market that are tuned to a particular TV/radio show.






3. Simply the percentage of homes exposed to an advertising media






4. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






5. Transform consumption experience






6. Family - society - reference groups - opinion leaders






7. Consumer needs - product development - assess effectiveness - financial planning and quality control






8. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






9. They use Retail Advertising because retail stores account for so much of the market






10. Types of audience resonance

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11. Three Approaches to Setting Advertising Schedules






12. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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13. What do the most effective radio commercials use?






14. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






15. Gathering - recording - and analyzing new information to help managers make marketing decisions






16. What are the types of headlines?






17. Is the products ability to satisfy both functional needs & symbolic wants






18. Some methods for scheduling media






19. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






20. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






21. Tests used to test ad alternatives.






22. Offering the product free or at a greatly reduced price.






23. The speed which buyers forget the brand if advertising is not seen.






24. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






25. Is our acquired mental position regarding some idea or object






26. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






27. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






28. Types of Advertisements






29. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






30. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






31. What are the types of Formatting the Body Copy?






32. Ads on the interior and exterior of busses - subways - and taxis.






33. Ads that simply bring the company's name to the attention of its target market again.






34. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






35. Party Responsible for Carrying Out Advertising Program






36. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






37. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






38. Is an individual's openness or curiosity about a brand






39. Where is the advertising and brand battle won or lost?






40. Content advertising






41. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






42. Broad category of media - such as television - radio or newspaper






43. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






44. What does the layout of an ad consist of?






45. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






46. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






47. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






48. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






49. Factors of Scheduling Advertising






50. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items







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Can you answer 50 questions in 15 minutes?


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