Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






2. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






3. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






4. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






5. What are the kinds of copy you can have in an ad?






6. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






7. Stages of ad development






8. Define the brand image






9. The cost of reaching 1 - 000 individuals or households with the advertising message.






10. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






11. Elements of an advertising message






12. Advertisements focused on selling a product or service






13. Joining together in a consistent manner everything that communicates with customers






14. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






15. Is an individual's openness or curiosity about a brand






16. The number of different people or households exposed to an ad.






17. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






18. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






19. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






20. Offers the return of money based on proof of purchase.






21. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






22. Made up of the company's own advertising staff. They may provide full services or limited services.






23. Gross rating points =






24. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






25. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






26. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






27. Common Advertising Appeals






28. Advertising that promotes a specific brand's features and benefits.






29. Situate the brand socially






30. Approaches to Post-Testing






31. The more frequently a product is purchased - the less repetition is required.






32. What kind of ads are most often remembered?






33. Cost of media buy/targeted audienceX1 - 000






34. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






35. Form - task - possession - time - place utility






36. Reach (% of total market) x Frequency






37. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






38. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






39. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






40. Advertising showing one brand's strengths relative to its competitors.






41. Family - society - reference groups - opinion leaders






42. Sales promotions that offer a discounted price to the consumer - which encourage trial.






43. Ads that state the position of a company on an issue.






44. Promote brand recall






45. What are the principles of design?






46. Gathering - recording - and analyzing new information to help managers make marketing decisions






47. Merchandise offered free or at a significant discount.






48. Scare the consumer into action






49. The speed which buyers forget the brand if advertising is not seen.






50. Informs consumers about services or merchandise offered at regular prices