Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






2. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






3. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






4. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






5. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






6. Promote brand recall






7. Recruit new customers - retain current customers - and regain lost customers






8. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






9. Allow the audience to participate actively & immediately






10. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






11. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






12. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






13. The number of different people or households exposed to an ad.






14. Is our acquired mental position regarding some idea or object






15. Advertisements focused on selling a product or service






16. Persuade the customer






17. They use Retail Advertising because retail stores account for so much of the market






18. Offers the return of money based on proof of purchase.






19. What are the standard subjects for ad visuals?






20. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






21. Ads that state the position of a company on an issue.






22. Tests used to test ad alternatives.






23. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






24. Consumer needs - product development - assess effectiveness - financial planning and quality control






25. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






26. What are the types of subheads?






27. Ads used for announcements about what a company is - what it can do - and where it is located.






28. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






29. Is the products ability to satisfy both functional needs & symbolic wants






30. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






31. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






32. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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33. What do the most effective radio commercials use?






34. Promotes a specific product or service and stimulates short term action while building awareness of the business






35. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






36. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






37. Information gathered about a particular market or market segment






38. Sales promotions that offer a discounted price to the consumer - which encourage trial.






39. Visualization/conceptualization






40. Define the brand image






41. The cost of reaching 1 - 000 individuals or households with the advertising message.






42. A discount on each case ordered during a specific time period.






43. Link key attributes to the brand name






44. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






45. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






46. Forms of Product Advertising






47. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






48. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






49. Three Common Discounts and Allowances






50. Influencing the brand choice of consumers who are 'ready to buy'







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