Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






2. Gross rating points =






3. Stages of ad development






4. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






5. Broad category of media - such as television - radio or newspaper






6. Advertising used to reinforce previous knowledge of a product.






7. The more frequently a product is purchased - the less repetition is required.






8. Ads that state the position of a company on an issue.






9. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






10. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






11. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






12. What are the types of subheads?






13. Form - task - possession - time - place utility






14. Placing items on sale and offering two-for-one specials of other deals






15. Duration of an advertising message or campaign over a given period of time - sustains memory






16. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






17. Factors of Scheduling Advertising






18. Ads in magazines can be strategically placed in these places...






19. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






20. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






21. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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22. Advertising that promotes a specific brand's features and benefits.






23. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






24. Some methods for scheduling media






25. Joining together in a consistent manner everything that communicates with customers






26. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






27. Sales promotions that offer a discounted price to the consumer - which encourage trial.






28. Types of Publicity Tools






29. A discount on each case ordered during a specific time period.






30. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






31. Changing behavior by inducing anxiety






32. Merchandise offered free or at a significant discount.






33. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






34. Cost of media buy/targeted audienceX1 - 000






35. They use Retail Advertising because retail stores account for so much of the market






36. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






37. People we try to emulate or whose approval concerns us






38. Forms of Institutional Advertisements






39. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






40. What kind of ads are most often remembered?






41. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






42. Common Advertising Appeals






43. Is an individual's openness or curiosity about a brand






44. Information gathered about a particular market or market segment






45. Ads used for announcements about what a company is - what it can do - and where it is located.






46. Interactive online advertising.






47. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






48. Value of Promotion






49. The greater size of an ad illustration...






50. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.