Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reimbursing a retailer for extra in-store support or special featuring of the brand.






2. Types of audience resonance

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3. Consumer needs - product development - assess effectiveness - financial planning and quality control






4. What kind of ads are most often remembered?






5. What are the positives to newspapers as a form of mass media?






6. Value of Promotion






7. The cost of reaching 1 - 000 individuals or households with the advertising message.






8. Offers the return of money based on proof of purchase.






9. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






10. What are the kinds of copy you can have in an ad?






11. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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12. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






13. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






14. Three Approaches to Setting Advertising Schedules






15. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






16. How often new buyers enter the market to buy the product.






17. What are the types of headlines?






18. What are the standard subjects for ad visuals?






19. Factors of Scheduling Advertising






20. Elements of an advertising message






21. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






22. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






23. Visualization/conceptualization






24. Studies such as controlled experiments and consumer purchase tests.






25. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






26. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






27. Recruit new customers - retain current customers - and regain lost customers






28. Common Advertising Appeals






29. What are the principles of design?






30. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






31. The more frequently a product is purchased - the less repetition is required.






32. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






33. The number of different people or households exposed to an ad.






34. What kinds of ads resonate more?






35. Types of Publicity Tools






36. Broad category of media - such as television - radio or newspaper






37. Is an individual's openness or curiosity about a brand






38. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






39. Advertisements that tell people what a product is - what it can do - and where it can be found.






40. Transform consumption experience






41. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






42. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






43. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






44. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






45. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






46. Party Responsible for Carrying Out Advertising Program






47. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






48. A discount on each case ordered during a specific time period.






49. Markets are segmented - products are positioned






50. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning