Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






2. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






3. Situate the brand socially






4. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






5. Ads on the interior and exterior of busses - subways - and taxis.






6. Forms of Institutional Advertisements






7. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






8. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






9. Broad category of media - such as television - radio or newspaper






10. Duration of an advertising message or campaign over a given period of time - sustains memory






11. What are the kinds of copy you can have in an ad?






12. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






13. Markets are segmented - products are positioned






14. Consumer needs - product development - assess effectiveness - financial planning and quality control






15. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






16. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






17. Simply the percentage of homes exposed to an advertising media






18. Ads in magazines can be strategically placed in these places...






19. Gathering - recording - and analyzing new information to help managers make marketing decisions






20. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






21. Ads that state the position of a company on an issue.






22. Value of Promotion






23. Three Common Discounts and Allowances






24. Sales promotions that offer a discounted price to the consumer - which encourage trial.






25. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






26. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






27. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






28. Promote brand recall






29. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






30. Advertising showing one brand's strengths relative to its competitors.






31. Ads that simply bring the company's name to the attention of its target market again.






32. Common Advertising Appeals






33. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






34. Family - society - reference groups - opinion leaders






35. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






36. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






37. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






38. Link key attributes to the brand name






39. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






40. Form - task - possession - time - place utility






41. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






42. Reach (% of total market) x Frequency






43. Time - place of sale - environment






44. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






45. Offering the product free or at a greatly reduced price.






46. What are the positives to newspapers as a form of mass media?






47. Informs consumers about services or merchandise offered at regular prices






48. Approaches to Post-Testing






49. Is our acquired mental position regarding some idea or object






50. Party Responsible for Carrying Out Advertising Program