Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






2. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






3. Family - society - reference groups - opinion leaders






4. Made up of the company's own advertising staff. They may provide full services or limited services.






5. Joining together in a consistent manner everything that communicates with customers






6. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






7. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






8. Affective Association


9. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






10. A discount on each case ordered during a specific time period.






11. Define the brand image






12. Three Common Discounts and Allowances






13. Types of audience resonance


14. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






15. Value of Promotion






16. What are the principles of design?






17. Allow the audience to participate actively & immediately






18. Studies such as controlled experiments and consumer purchase tests.






19. What do the most effective radio commercials use?






20. They use Retail Advertising because retail stores account for so much of the market






21. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






22. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






23. Interactive online advertising.






24. Informs consumers about services or merchandise offered at regular prices






25. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






26. Situate the brand socially






27. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






28. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






29. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






30. Approaches to Post-Testing






31. Is our acquired mental position regarding some idea or object






32. Advertisements focused on selling a product or service






33. What kind of ads are most often remembered?






34. The number of different people or households exposed to an ad.






35. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






36. What are the positives to newspapers as a form of mass media?






37. Cost of media buy/targeted audienceX1 - 000






38. What are the function of headlines?






39. Ads used for announcements about what a company is - what it can do - and where it is located.






40. What kinds of ads resonate more?






41. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






42. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






43. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






44. Forms of Product Advertising






45. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






46. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






47. What are the types of headlines?






48. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


49. Is the products ability to satisfy both functional needs & symbolic wants






50. Party Responsible for Carrying Out Advertising Program