Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






2. Offering the product free or at a greatly reduced price.






3. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






4. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






5. Tests used to test ad alternatives.






6. People we try to emulate or whose approval concerns us






7. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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8. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






9. Made up of the company's own advertising staff. They may provide full services or limited services.






10. Duration of an advertising message or campaign over a given period of time - sustains memory






11. How often new buyers enter the market to buy the product.






12. Where is the advertising and brand battle won or lost?






13. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






14. Advertisements that tell people what a product is - what it can do - and where it can be found.






15. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






16. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






17. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






18. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






19. Content advertising






20. Define the brand image






21. The average number of times a person in the target audience is exposed to an ad.






22. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






23. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






24. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






25. Influencing the brand choice of consumers who are 'ready to buy'






26. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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27. What are the kinds of copy you can have in an ad?






28. What are the types of headlines?






29. Allow the audience to participate actively & immediately






30. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






31. Form - task - possession - time - place utility






32. What kind of ads are most often remembered?






33. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






34. Types of audience resonance

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35. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






36. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






37. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






38. Information gathered about a particular market or market segment






39. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






40. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






41. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






42. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






43. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






44. Ads used for announcements about what a company is - what it can do - and where it is located.






45. What are the types of subheads?






46. Scare the consumer into action






47. Promote brand recall






48. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






49. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






50. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






Can you answer 50 questions in 15 minutes?



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