Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






2. Promote brand recall






3. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






4. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






5. Studies such as controlled experiments and consumer purchase tests.






6. Advertisements focused on selling a product or service






7. Persuade the customer






8. Family - society - reference groups - opinion leaders






9. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






10. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






11. What do the most effective radio commercials use?






12. Reimbursing a retailer for extra in-store support or special featuring of the brand.






13. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


14. Party Responsible for Carrying Out Advertising Program






15. Made up of the company's own advertising staff. They may provide full services or limited services.






16. How often new buyers enter the market to buy the product.






17. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






18. Placing items on sale and offering two-for-one specials of other deals






19. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






20. Elements of an advertising message






21. Ads that state the position of a company on an issue.






22. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






23. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






24. Displays that take the form of an advertising sign in high traffic areas of store aisles.






25. Types of Publicity Tools






26. Offering the product free or at a greatly reduced price.






27. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






28. What are the types of subheads?






29. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






30. Offers the return of money based on proof of purchase.






31. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






32. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






33. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






34. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






35. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






36. People we try to emulate or whose approval concerns us






37. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






38. Advertisements that tell people what a product is - what it can do - and where it can be found.






39. Forms of Institutional Advertisements






40. Where is the advertising and brand battle won or lost?






41. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






42. Define the brand image






43. What are the kinds of copy you can have in an ad?






44. Advertising showing one brand's strengths relative to its competitors.






45. Recruit new customers - retain current customers - and regain lost customers






46. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






47. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






48. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






49. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






50. Paying retailers for financing costs or financial losses associated with consumer sales promotions.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests