Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Markets are segmented - products are positioned






2. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






3. Link key attributes to the brand name






4. Where is the advertising and brand battle won or lost?






5. Three Common Discounts and Allowances






6. Types of Publicity Tools






7. Merchandise offered free or at a significant discount.






8. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






9. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






10. Transform consumption experience






11. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






12. What are the types of Formatting the Body Copy?






13. Approaches to Post-Testing






14. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






15. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






16. Interactive online advertising.






17. Reach (% of total market) x Frequency






18. Joining together in a consistent manner everything that communicates with customers






19. Advertising used to reinforce previous knowledge of a product.






20. What are the function of headlines?






21. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






22. Common Advertising Appeals






23. What do the most effective radio commercials use?






24. Forms of Product Advertising






25. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






26. They use Retail Advertising because retail stores account for so much of the market






27. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






28. What are the principles of design?






29. Displays that take the form of an advertising sign in high traffic areas of store aisles.






30. The greater size of an ad illustration...






31. Simply the percentage of homes exposed to an advertising media






32. A discount on each case ordered during a specific time period.






33. Content advertising






34. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






35. Three Approaches to Setting Advertising Schedules






36. The manufacturer provides the complete ads & shares the cost of the advertising time or space






37. Stages of ad development






38. Recruit new customers - retain current customers - and regain lost customers






39. Types of audience resonance


40. Scare the consumer into action






41. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






42. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






43. Gross rating points =






44. What does the layout of an ad consist of?






45. Form - task - possession - time - place utility






46. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






47. Is our acquired mental position regarding some idea or object






48. Cost of media buy/targeted audienceX1 - 000






49. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






50. Is an individual's openness or curiosity about a brand