SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood
Transit Advertising (Bus - taxi - and subway advertising)
Negatively originated (informational) motives
Sounds that are familiar
1) the package containing the product 2) the product itself 3) the product in use 4) how to use the product 5) product features 6) comparison 7) user benefit 8) humor 9) testimonial 10) negative appeal
2. Tests conducted after an ad has been shown to determine if it accomplished its intended message.
Rating
Post-Tests
Methods: reason why/hard sell approach - create logical arguments - assumes actively engaged consumer - potential for consumer counter argument - involves demonstration - comparison and testimonials - informercials have a bad reputation - not he
Allowances and Discounts
3. What kinds of ads resonate more?
Foreign Media
Ones with fewer words
1. Sex Appeals 2. Fear Appeals 3. Humorous Appeals
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
4. Allow the audience to participate actively & immediately
Advocacy
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
Samples
Digital Interactive Media
5. Advertising used to reinforce previous knowledge of a product.
Reminder
Point-of-Purchase Displays
Advocacy
Rossiter & Percy's Fundamental Motives
6. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else
Exchange
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
Nonpersonal influences on consumer behavior
Brand interest
7. Advertisements focused on selling a product or service
Sales Tests
Reminder
Product Advertisements
Reachxfrequency
8. Reimbursing a retailer for extra in-store support or special featuring of the brand.
Merchandise Allowance
Media vehicle
1. News Release 2. News Conference 3. Public Service Announcements (PSAs)
1. Sex Appeals 2. Fear Appeals 3. Humorous Appeals
9. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance
1) Informational-problem avoidance or removal 2) Transformational-use positive reinforcement through reward 3) 'boom factor'-gets your attention now
Brand interest
Product Advertising
Ad research
10. The local media of each country - for large campaigns targeted to consumers or businesses within a single country
CPM-TM
Foreign Media
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Purchase Frequency
11. What are the standard subjects for ad visuals?
Segmenting
Nonpersonal influences on consumer behavior
1. Sex Appeals 2. Fear Appeals 3. Humorous Appeals
1) the package containing the product 2) the product itself 3) the product in use 4) how to use the product 5) product features 6) comparison 7) user benefit 8) humor 9) testimonial 10) negative appeal
12. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class
Market research
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Media vehicle
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
13. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long
Permission-Based Advertising
1. Sex Appeals 2. Fear Appeals 3. Humorous Appeals
1. Pioneering (or Informational) 2. Competitive (or Persuasive) 3. Reminder
cognitive dissonance
14. Consumer needs - product development - assess effectiveness - financial planning and quality control
Cooperative
Functions of Marketing research
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Limited-Service Agency
15. The greater size of an ad illustration...
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
the more audience attention
Methods: reason why/hard sell approach - create logical arguments - assumes actively engaged consumer - potential for consumer counter argument - involves demonstration - comparison and testimonials - informercials have a bad reputation - not he
BDI (Brand development index)
16. Cost of media buy/targeted audienceX1 - 000
Continuous (Steady) Schedule
CPM-TM
Negatively originated (informational) motives
CB - The Consumer Decision Process
17. Affective Association
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
18. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.
Samples
straight sell copy - institutional copy - narrative copy - dialogue/monologue copy - picture/caption copy - device copy
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
Sweepstakes
19. Consumers are invited to view a new TV show or movie in which test commercials are also shown.
Theater Tests
Transit Advertising
Habits
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
20. Situate the brand socially
Methods: Put it in everyday context - or branded entertainment - emphasizes that objects have social meaning - advertisers know this so they try to put the product in a socially desirable context
1. Allowances and Discounts 2. Cooperative Advertising 3. Training of Distributors' Sales-Forces
cognitive dissonance
Brand interest
21. They use Retail Advertising because retail stores account for so much of the market
Local Advertisers
Place-Based Media
Cost per Thousand (CPM)
Media vehicle
22. What are the types of Formatting the Body Copy?
Finance Allowance
1. Merchandise Allowance 2. Case Allowance 3. Finance Allowance
Lead in paragraphs - interior paragraphs - trial close - and close
Pulse (Burst) Schedule
23. Gathering - recording - and analyzing new information to help managers make marketing decisions
1. News Release 2. News Conference 3. Public Service Announcements (PSAs)
Loyalty Programs
visuals - headlines - subheads - body copy - slogan - seal - logo - signature
Marketing research
24. Three Common Discounts and Allowances
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
1. Product Advertisements 2. Institutional Advertisements
Direct Mail Advertising
1. Merchandise Allowance 2. Case Allowance 3. Finance Allowance
25. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.
Pulse (Burst) Schedule
Sales Advertising
Marketing research
Recency planning
26. Forms of Product Advertising
1. Pioneering (or Informational) 2. Competitive (or Persuasive) 3. Reminder
Gross Ratings Points (GRPs)
Pioneering Institutional
Ones with fewer words
27. Three Approaches to Setting Advertising Schedules
Aided Recall
bleed pages - inserts - covers - front - inside front - inside back - and outside back
1) the package containing the product 2) the product itself 3) the product in use 4) how to use the product 5) product features 6) comparison 7) user benefit 8) humor 9) testimonial 10) negative appeal
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
28. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items
1. Aided Recall 2. Unaided Recall 3. Attitude Tests 4. Inquiry Tests 5. Sales Tests
funny ads - but not always for the right reasons
Clearance advertising (a special form of sale advertising)
Point-of-Purchase Displays
29. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.
Sounds that are familiar
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
Frequency
Institutional Advertisements
30. Define the brand image
Electronic Media
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
Point-of-Purchase Displays
Cooperative
31. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.
Brand loyalty
Institutional Advertising
Perception
1. Buyer Turnover 2. Purchase Frequency 3. Forgetting Rate
32. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.
Comparative
Participants in the marketing process
Jury Tests
1) Informational-problem avoidance or removal 2) Transformational-use positive reinforcement through reward 3) 'boom factor'-gets your attention now
33. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.
Regular price-line advertising
funny ads - but not always for the right reasons
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
Perception
34. What do the most effective radio commercials use?
attract attention - engage the audience - explain the visual - lead the audience into the body of the ad - introduce the brand and present the selling message
fear appeal ads - powerful emotion - focuses on risks - harm - or negative consequences - must be plausible to be effective - hard to use - must offer a relief to the fear (which would be the product)
Case Allowance
Sounds that are familiar
35. Broad category of media - such as television - radio or newspaper
Perception
Media class
Merchandise Allowance
Make the consumers like the brand - appeal more to feelings - 'soft sell' tend to be preferred by creatives - usually includes a feel-good ad - humor - or sex appeal
36. Ads on the interior and exterior of busses - subways - and taxis.
Print Media
Transit Advertising
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
thumbnails - roughs - dummies - comprehensives (elaborate draft)
37. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
Trade-Oriented Sales Promotions (Trade Promotions)
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
Case Allowance
38. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.
Unaided Recall
Pulse (Burst) Schedule
Exchange
International Media
39. Time - place of sale - environment
Functional needs
Clearance advertising (a special form of sale advertising)
creating a picture of the concept they want to convey
Nonpersonal influences on consumer behavior
40. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
BDI (Brand development index)
Full-Service Agency
Pioneering Institutional
41. Some methods for scheduling media
Jury Tests
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
42. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.
Aided Recall
audience - ad message itself - communications media - and the product concept
Loyalty Programs
Premiums
43. Ads in magazines can be strategically placed in these places...
Cost per Thousand (CPM)
bleed pages - inserts - covers - front - inside front - inside back - and outside back
Theater Tests
Foreign Media
44. Three Common Trade-Oriented Sales Promotions (Trade Promotions)
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
45. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers
Purchase Frequency
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
Institutional Advertising
Print Media
46. Paying retailers for financing costs or financial losses associated with consumer sales promotions.
Full-Service Agency
Recency planning
Sales Tests
Finance Allowance
47. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers
Local Advertisers
Segmenting
Participants in the marketing process
Habits
48. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.
Consumer-Oriented Sales Promotions (Consumer Promotions)
Place-Based Media
Premiums
Pioneering Institutional
49. What kind of ads are most often remembered?
Point-of-Purchase Displays
Comparative
funny ads - but not always for the right reasons
audience - ad message itself - communications media - and the product concept
50. Studies such as controlled experiments and consumer purchase tests.
1) Informational-problem avoidance or removal 2) Transformational-use positive reinforcement through reward 3) 'boom factor'-gets your attention now
Sales Tests
fear appeal ads - powerful emotion - focuses on risks - harm - or negative consequences - must be plausible to be effective - hard to use - must offer a relief to the fear (which would be the product)
Pioneering Institutional
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests