Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Merchandise offered free or at a significant discount.






2. What are the kinds of copy you can have in an ad?






3. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






4. Influencing the brand choice of consumers who are 'ready to buy'






5. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






6. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






7. Factors of Scheduling Advertising






8. Forms of Product Advertising






9. Offering the product free or at a greatly reduced price.






10. What are the types of headlines?






11. Reimbursing a retailer for extra in-store support or special featuring of the brand.






12. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






13. Ads in magazines can be strategically placed in these places...






14. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






15. Link key attributes to the brand name






16. Types of audience resonance

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17. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






18. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






19. Is our acquired mental position regarding some idea or object






20. Promotes a specific product or service and stimulates short term action while building awareness of the business






21. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






22. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






23. Types of Publicity Tools






24. Recruit new customers - retain current customers - and regain lost customers






25. Informs consumers about services or merchandise offered at regular prices






26. Duration of an advertising message or campaign over a given period of time - sustains memory






27. Sales promotions that offer a discounted price to the consumer - which encourage trial.






28. They use Retail Advertising because retail stores account for so much of the market






29. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






30. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






31. Ads used for announcements about what a company is - what it can do - and where it is located.






32. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






33. Stages of ad development






34. What kinds of ads resonate more?






35. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






36. Transform consumption experience






37. Simply the percentage of homes exposed to an advertising media






38. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






39. Broad category of media - such as television - radio or newspaper






40. Forms of Institutional Advertisements






41. Tests used to test ad alternatives.






42. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






43. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






44. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






45. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






46. Information gathered about a particular market or market segment






47. Advertising used to reinforce previous knowledge of a product.






48. The average number of times a person in the target audience is exposed to an ad.






49. Where is the advertising and brand battle won or lost?






50. Paying retailers for financing costs or financial losses associated with consumer sales promotions.