Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






2. Where is the advertising and brand battle won or lost?






3. Gross rating points =






4. Offers the return of money based on proof of purchase.






5. Three Common Discounts and Allowances






6. Placing items on sale and offering two-for-one specials of other deals






7. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






8. Simply the percentage of homes exposed to an advertising media






9. Influencing the brand choice of consumers who are 'ready to buy'






10. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






11. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






12. Stages of ad development






13. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






14. Duration of an advertising message or campaign over a given period of time - sustains memory






15. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






16. Reach (% of total market) x Frequency






17. Advertisements that tell people what a product is - what it can do - and where it can be found.






18. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






19. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






20. Advertising that promotes a specific brand's features and benefits.






21. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






22. Family - society - reference groups - opinion leaders






23. Merchandise offered free or at a significant discount.






24. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






25. Common Advertising Appeals






26. Displays that take the form of an advertising sign in high traffic areas of store aisles.






27. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






28. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






29. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






30. Party Responsible for Carrying Out Advertising Program






31. How often new buyers enter the market to buy the product.






32. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






33. What are the positives to newspapers as a form of mass media?






34. The more frequently a product is purchased - the less repetition is required.






35. Offering the product free or at a greatly reduced price.






36. What do the most effective radio commercials use?






37. What are the types of subheads?






38. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






39. Factors of Scheduling Advertising






40. Advertising showing one brand's strengths relative to its competitors.






41. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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42. Allow the audience to participate actively & immediately






43. Form - task - possession - time - place utility






44. Approaches to Post-Testing






45. What are the types of headlines?






46. What are the kinds of copy you can have in an ad?






47. Value of Promotion






48. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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49. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






50. Types of Publicity Tools