Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best way to grab attention in an ad?

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2. The speed which buyers forget the brand if advertising is not seen.






3. Elements of an advertising message






4. Advertising used to reinforce previous knowledge of a product.






5. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






6. The average number of times a person in the target audience is exposed to an ad.






7. A discount on each case ordered during a specific time period.






8. Ads that simply bring the company's name to the attention of its target market again.






9. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






10. Is the products ability to satisfy both functional needs & symbolic wants






11. Recruit new customers - retain current customers - and regain lost customers






12. The more frequently a product is purchased - the less repetition is required.






13. Placing items on sale and offering two-for-one specials of other deals






14. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






15. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






16. Tests used to test ad alternatives.






17. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






18. How often new buyers enter the market to buy the product.






19. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






20. Is our acquired mental position regarding some idea or object






21. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






22. Content advertising






23. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






24. Types of Publicity Tools






25. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






26. Simply the percentage of homes exposed to an advertising media






27. What are the positives to newspapers as a form of mass media?






28. Approaches to Post-Testing






29. Merchandise offered free or at a significant discount.






30. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






31. Link key attributes to the brand name






32. People we try to emulate or whose approval concerns us






33. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






34. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






35. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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36. Advertising that promotes a specific brand's features and benefits.






37. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






38. Family - society - reference groups - opinion leaders






39. What do the most effective radio commercials use?






40. Forms of Institutional Advertisements






41. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






42. Common Advertising Appeals






43. The number of different people or households exposed to an ad.






44. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






45. Ads on the interior and exterior of busses - subways - and taxis.






46. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






47. Offering the product free or at a greatly reduced price.






48. Interactive online advertising.






49. What does the layout of an ad consist of?






50. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items