Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Define the brand image






2. What does the layout of an ad consist of?






3. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






4. Forms of Institutional Advertisements






5. Value of Promotion






6. Persuade the customer






7. Where is the advertising and brand battle won or lost?






8. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






9. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






10. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






11. What kinds of ads resonate more?






12. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






13. What are the standard subjects for ad visuals?






14. People we try to emulate or whose approval concerns us






15. The more frequently a product is purchased - the less repetition is required.






16. Elements of an advertising message






17. Recruit new customers - retain current customers - and regain lost customers






18. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






19. Ads that simply bring the company's name to the attention of its target market again.






20. Advertising used to reinforce previous knowledge of a product.






21. Broad category of media - such as television - radio or newspaper






22. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






23. What are the types of Formatting the Body Copy?






24. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






25. What is the best way to grab attention in an ad?

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26. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






27. A discount on each case ordered during a specific time period.






28. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






29. Merchandise offered free or at a significant discount.






30. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






31. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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32. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






33. Sales promotions that offer a discounted price to the consumer - which encourage trial.






34. They use Retail Advertising because retail stores account for so much of the market






35. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






36. What do the most effective radio commercials use?






37. The percentage of households in a market that are tuned to a particular TV/radio show.






38. Influencing the brand choice of consumers who are 'ready to buy'






39. What kind of ads are most often remembered?






40. Visualization/conceptualization






41. What are the kinds of copy you can have in an ad?






42. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






43. Informs consumers about services or merchandise offered at regular prices






44. Placing items on sale and offering two-for-one specials of other deals






45. Gathering - recording - and analyzing new information to help managers make marketing decisions






46. Three Approaches to Setting Advertising Schedules






47. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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48. What are the positives to newspapers as a form of mass media?






49. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






50. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually