Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persuade the customer






2. Family - society - reference groups - opinion leaders






3. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






4. Informs consumers about services or merchandise offered at regular prices






5. The greater size of an ad illustration...






6. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






7. Types of Advertisements






8. Cost of media buy/targeted audienceX1 - 000






9. Influencing the brand choice of consumers who are 'ready to buy'






10. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






11. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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12. Reimbursing a retailer for extra in-store support or special featuring of the brand.






13. Where is the advertising and brand battle won or lost?






14. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






15. Placing items on sale and offering two-for-one specials of other deals






16. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






17. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






18. How often new buyers enter the market to buy the product.






19. Merchandise offered free or at a significant discount.






20. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






21. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






22. Visualization/conceptualization






23. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






24. Link key attributes to the brand name






25. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






26. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






27. Content advertising






28. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






29. A discount on each case ordered during a specific time period.






30. Is the products ability to satisfy both functional needs & symbolic wants






31. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






32. Markets are segmented - products are positioned






33. What are the types of headlines?






34. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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35. The speed which buyers forget the brand if advertising is not seen.






36. Displays that take the form of an advertising sign in high traffic areas of store aisles.






37. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






38. What kind of ads are most often remembered?






39. Promote brand recall






40. What do the most effective radio commercials use?






41. What kinds of ads resonate more?






42. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






43. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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44. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






45. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






46. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






47. The manufacturer provides the complete ads & shares the cost of the advertising time or space






48. Offering the product free or at a greatly reduced price.






49. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






50. The cost of reaching 1 - 000 individuals or households with the advertising message.