Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






2. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






3. Define the brand image






4. What are the types of subheads?






5. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






6. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






7. What are the kinds of copy you can have in an ad?






8. Made up of the company's own advertising staff. They may provide full services or limited services.






9. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






10. Time - place of sale - environment






11. Scare the consumer into action






12. Link key attributes to the brand name






13. What are the standard subjects for ad visuals?






14. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






15. Forms of Institutional Advertisements






16. Elements of an advertising message






17. Types of Advertisements






18. Three Common Discounts and Allowances






19. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






20. A discount on each case ordered during a specific time period.






21. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






22. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






23. What are the types of Formatting the Body Copy?






24. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






25. Advertisements that tell people what a product is - what it can do - and where it can be found.






26. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






27. Where is the advertising and brand battle won or lost?






28. Joining together in a consistent manner everything that communicates with customers






29. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






30. Information gathered about a particular market or market segment






31. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






32. Influencing the brand choice of consumers who are 'ready to buy'






33. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






34. Party Responsible for Carrying Out Advertising Program






35. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






36. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






37. Value of Promotion






38. Is the products ability to satisfy both functional needs & symbolic wants






39. Consumer needs - product development - assess effectiveness - financial planning and quality control






40. Affective Association

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41. What do the most effective radio commercials use?






42. The cost of reaching 1 - 000 individuals or households with the advertising message.






43. Types of Publicity Tools






44. Forms of Product Advertising






45. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






46. Promotes a specific product or service and stimulates short term action while building awareness of the business






47. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






48. Some methods for scheduling media






49. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






50. Studies such as controlled experiments and consumer purchase tests.







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Can you answer 50 questions in 15 minutes?


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