Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






2. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






3. Three Approaches to Setting Advertising Schedules






4. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






5. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


6. Ads that state the position of a company on an issue.






7. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






8. Displays that take the form of an advertising sign in high traffic areas of store aisles.






9. Transform consumption experience






10. Ads in magazines can be strategically placed in these places...






11. Allow the audience to participate actively & immediately






12. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






13. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






14. Is our acquired mental position regarding some idea or object






15. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






16. What are the types of headlines?






17. Where is the advertising and brand battle won or lost?






18. Merchandise offered free or at a significant discount.






19. Made up of the company's own advertising staff. They may provide full services or limited services.






20. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






21. What kind of ads are most often remembered?






22. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






23. Advertising showing one brand's strengths relative to its competitors.






24. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






25. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






26. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






27. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






28. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






29. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






30. Is the products ability to satisfy both functional needs & symbolic wants






31. What are the function of headlines?






32. Three Common Discounts and Allowances






33. Consumer needs - product development - assess effectiveness - financial planning and quality control






34. Define the brand image






35. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






36. How often new buyers enter the market to buy the product.






37. Ads used for announcements about what a company is - what it can do - and where it is located.






38. The speed which buyers forget the brand if advertising is not seen.






39. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


40. What are the kinds of copy you can have in an ad?






41. Persuade the customer






42. Ads that simply bring the company's name to the attention of its target market again.






43. Advertising that promotes a specific brand's features and benefits.






44. Situate the brand socially






45. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






46. What do the most effective radio commercials use?






47. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






48. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






49. Common Advertising Appeals






50. Link key attributes to the brand name