Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






2. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






3. Duration of an advertising message or campaign over a given period of time - sustains memory






4. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






5. Three Common Discounts and Allowances






6. Factors of Scheduling Advertising






7. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






8. Link key attributes to the brand name






9. What are the types of headlines?






10. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






11. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






12. Define the brand image






13. Forms of Institutional Advertisements






14. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






15. Informs consumers about services or merchandise offered at regular prices






16. Offering the product free or at a greatly reduced price.






17. Broad category of media - such as television - radio or newspaper






18. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






19. What kinds of ads resonate more?






20. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






21. Advertising that promotes a specific brand's features and benefits.






22. Advertising showing one brand's strengths relative to its competitors.






23. Joining together in a consistent manner everything that communicates with customers






24. The manufacturer provides the complete ads & shares the cost of the advertising time or space






25. Reimbursing a retailer for extra in-store support or special featuring of the brand.






26. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






27. What are the function of headlines?






28. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






29. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






30. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






31. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






32. Ads in magazines can be strategically placed in these places...






33. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






34. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






35. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






36. They use Retail Advertising because retail stores account for so much of the market






37. Advertisements focused on selling a product or service






38. What is the best way to grab attention in an ad?

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39. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






40. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






41. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






42. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






43. Common Advertising Appeals






44. Studies such as controlled experiments and consumer purchase tests.






45. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






46. What are the standard subjects for ad visuals?






47. Advertising used to reinforce previous knowledge of a product.






48. Time - place of sale - environment






49. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






50. Some methods for scheduling media