Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information gathered about a particular market or market segment






2. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






3. The average number of times a person in the target audience is exposed to an ad.






4. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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5. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






6. Changing behavior by inducing anxiety






7. What kinds of ads resonate more?






8. What are the types of headlines?






9. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






10. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






11. The speed which buyers forget the brand if advertising is not seen.






12. Three Approaches to Setting Advertising Schedules






13. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






14. Family - society - reference groups - opinion leaders






15. The more frequently a product is purchased - the less repetition is required.






16. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






17. Made up of the company's own advertising staff. They may provide full services or limited services.






18. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






19. Displays that take the form of an advertising sign in high traffic areas of store aisles.






20. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






21. What are the types of Formatting the Body Copy?






22. Consumer needs - product development - assess effectiveness - financial planning and quality control






23. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






24. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






25. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






26. Duration of an advertising message or campaign over a given period of time - sustains memory






27. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






28. Stages of ad development






29. Affective Association

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30. Is our acquired mental position regarding some idea or object






31. Elements of an advertising message






32. Joining together in a consistent manner everything that communicates with customers






33. Three Common Discounts and Allowances






34. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






35. Is an individual's openness or curiosity about a brand






36. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






37. Some methods for scheduling media






38. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






39. What do the most effective radio commercials use?






40. Visualization/conceptualization






41. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






42. Link key attributes to the brand name






43. Sales promotions that offer a discounted price to the consumer - which encourage trial.






44. Advertisements that tell people what a product is - what it can do - and where it can be found.






45. What are the positives to newspapers as a form of mass media?






46. Time - place of sale - environment






47. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






48. What is the best way to grab attention in an ad?

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49. Allow the audience to participate actively & immediately






50. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies