Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






2. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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3. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






4. Promotes a specific product or service and stimulates short term action while building awareness of the business






5. Types of Publicity Tools






6. Time - place of sale - environment






7. Consumer needs - product development - assess effectiveness - financial planning and quality control






8. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






9. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






10. The speed which buyers forget the brand if advertising is not seen.






11. Is the products ability to satisfy both functional needs & symbolic wants






12. Advertising used to reinforce previous knowledge of a product.






13. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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14. Markets are segmented - products are positioned






15. Types of audience resonance

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16. Placing items on sale and offering two-for-one specials of other deals






17. What kind of ads are most often remembered?






18. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






19. Interactive online advertising.






20. Tests used to test ad alternatives.






21. Family - society - reference groups - opinion leaders






22. Ads that state the position of a company on an issue.






23. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






24. Party Responsible for Carrying Out Advertising Program






25. Reach (% of total market) x Frequency






26. Forms of Institutional Advertisements






27. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






28. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






29. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






30. Sales promotions that offer a discounted price to the consumer - which encourage trial.






31. Content advertising






32. The percentage of households in a market that are tuned to a particular TV/radio show.






33. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






34. Joining together in a consistent manner everything that communicates with customers






35. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






38. Gross rating points =






39. Ads used for announcements about what a company is - what it can do - and where it is located.






40. Merchandise offered free or at a significant discount.






41. Promote brand recall






42. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






43. Cost of media buy/targeted audienceX1 - 000






44. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






45. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






46. What does the layout of an ad consist of?






47. What are the standard subjects for ad visuals?






48. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






49. Common Advertising Appeals






50. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.