Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Approaches to Post-Testing






2. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






3. Is the products ability to satisfy both functional needs & symbolic wants






4. Elements of an advertising message






5. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






6. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






7. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






8. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






9. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






10. Visualization/conceptualization






11. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






12. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






13. Consumer needs - product development - assess effectiveness - financial planning and quality control






14. Ads used for announcements about what a company is - what it can do - and where it is located.






15. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






16. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






17. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






18. Placing items on sale and offering two-for-one specials of other deals






19. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






20. Form - task - possession - time - place utility






21. Advertising showing one brand's strengths relative to its competitors.






22. Scare the consumer into action






23. Broad category of media - such as television - radio or newspaper






24. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






25. Ads in magazines can be strategically placed in these places...






26. Informs consumers about services or merchandise offered at regular prices






27. Value of Promotion






28. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






29. What are the positives to newspapers as a form of mass media?






30. Simply the percentage of homes exposed to an advertising media






31. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






32. What are the types of subheads?






33. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






34. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






35. Common Advertising Appeals






36. Some methods for scheduling media






37. What does the layout of an ad consist of?






38. Interactive online advertising.






39. Advertisements that tell people what a product is - what it can do - and where it can be found.






40. Offers the return of money based on proof of purchase.






41. What is the best way to grab attention in an ad?

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42. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






43. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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44. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






45. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






46. Is an individual's openness or curiosity about a brand






47. Transform consumption experience






48. Promote brand recall






49. Forms of Product Advertising






50. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class