Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Publicity Tools






2. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






3. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






4. What are the positives to newspapers as a form of mass media?






5. Reimbursing a retailer for extra in-store support or special featuring of the brand.






6. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






7. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






8. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






9. Forms of Institutional Advertisements






10. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






11. Offering the product free or at a greatly reduced price.






12. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






13. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






14. Advertising used to reinforce previous knowledge of a product.






15. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






16. Link key attributes to the brand name






17. What are the standard subjects for ad visuals?






18. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






19. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






20. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






21. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






22. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






23. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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24. Form - task - possession - time - place utility






25. Displays that take the form of an advertising sign in high traffic areas of store aisles.






26. Is an individual's openness or curiosity about a brand






27. Made up of the company's own advertising staff. They may provide full services or limited services.






28. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






29. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






30. Forms of Product Advertising






31. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






32. What is the best way to grab attention in an ad?

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33. Gathering - recording - and analyzing new information to help managers make marketing decisions






34. Party Responsible for Carrying Out Advertising Program






35. Stages of ad development






36. Types of Advertisements






37. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






38. Information gathered about a particular market or market segment






39. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






40. Broad category of media - such as television - radio or newspaper






41. Where is the advertising and brand battle won or lost?






42. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






43. Recruit new customers - retain current customers - and regain lost customers






44. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






45. Cost of media buy/targeted audienceX1 - 000






46. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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47. Advertising that promotes a specific brand's features and benefits.






48. Tests used to test ad alternatives.






49. Promote brand recall






50. Ads that simply bring the company's name to the attention of its target market again.