Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






2. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






3. What are the types of headlines?






4. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






5. Types of Advertisements






6. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






7. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






8. Displays that take the form of an advertising sign in high traffic areas of store aisles.






9. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






10. Made up of the company's own advertising staff. They may provide full services or limited services.






11. Gross rating points =






12. What do the most effective radio commercials use?






13. Allow the audience to participate actively & immediately






14. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






15. Gathering - recording - and analyzing new information to help managers make marketing decisions






16. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






17. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






18. Changing behavior by inducing anxiety






19. Duration of an advertising message or campaign over a given period of time - sustains memory






20. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






21. Advertising that promotes a specific brand's features and benefits.






22. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






23. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






24. What does the layout of an ad consist of?






25. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






26. Ads that simply bring the company's name to the attention of its target market again.






27. Forms of Institutional Advertisements






28. Ads on the interior and exterior of busses - subways - and taxis.






29. The number of different people or households exposed to an ad.






30. What kinds of ads resonate more?






31. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






32. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






33. Reimbursing a retailer for extra in-store support or special featuring of the brand.






34. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






35. What kind of ads are most often remembered?






36. They use Retail Advertising because retail stores account for so much of the market






37. What are the positives to newspapers as a form of mass media?






38. The more frequently a product is purchased - the less repetition is required.






39. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






40. Influencing the brand choice of consumers who are 'ready to buy'






41. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






42. Value of Promotion






43. Promotes a specific product or service and stimulates short term action while building awareness of the business






44. Content advertising






45. The manufacturer provides the complete ads & shares the cost of the advertising time or space






46. The cost of reaching 1 - 000 individuals or households with the advertising message.






47. Persuade the customer






48. Studies such as controlled experiments and consumer purchase tests.






49. Party Responsible for Carrying Out Advertising Program






50. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.







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