Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Markets are segmented - products are positioned






2. Family - society - reference groups - opinion leaders






3. The manufacturer provides the complete ads & shares the cost of the advertising time or space






4. Is an individual's openness or curiosity about a brand






5. Reach (% of total market) x Frequency






6. Reimbursing a retailer for extra in-store support or special featuring of the brand.






7. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






8. Joining together in a consistent manner everything that communicates with customers






9. What are the principles of design?






10. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






11. What are the standard subjects for ad visuals?






12. Stages of ad development






13. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






14. Consumer needs - product development - assess effectiveness - financial planning and quality control






15. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






16. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






17. Merchandise offered free or at a significant discount.






18. The percentage of households in a market that are tuned to a particular TV/radio show.






19. What are the function of headlines?






20. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






21. Advertisements focused on selling a product or service






22. What are the types of Formatting the Body Copy?






23. Promotes a specific product or service and stimulates short term action while building awareness of the business






24. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






25. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






26. Offers the return of money based on proof of purchase.






27. Form - task - possession - time - place utility






28. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






29. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






30. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






31. Duration of an advertising message or campaign over a given period of time - sustains memory






32. Influencing the brand choice of consumers who are 'ready to buy'






33. What are the kinds of copy you can have in an ad?






34. Informs consumers about services or merchandise offered at regular prices






35. Forms of Institutional Advertisements






36. What is the best way to grab attention in an ad?

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37. Sales promotions that offer a discounted price to the consumer - which encourage trial.






38. Is our acquired mental position regarding some idea or object






39. What are the types of headlines?






40. Party Responsible for Carrying Out Advertising Program






41. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






42. Three Common Discounts and Allowances






43. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






44. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






45. Advertising that promotes a specific brand's features and benefits.






46. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






47. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






48. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






49. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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50. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers