Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






2. Offering the product free or at a greatly reduced price.






3. What are the positives to newspapers as a form of mass media?






4. Where is the advertising and brand battle won or lost?






5. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






6. What are the types of subheads?






7. What does the layout of an ad consist of?






8. What are the kinds of copy you can have in an ad?






9. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






10. The greater size of an ad illustration...






11. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






12. Recruit new customers - retain current customers - and regain lost customers






13. The average number of times a person in the target audience is exposed to an ad.






14. Situate the brand socially






15. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






16. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






17. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






18. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






19. Ads used for announcements about what a company is - what it can do - and where it is located.






20. What kinds of ads resonate more?






21. Sales promotions that offer a discounted price to the consumer - which encourage trial.






22. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






23. Is an individual's openness or curiosity about a brand






24. Information gathered about a particular market or market segment






25. What are the types of Formatting the Body Copy?






26. Elements of an advertising message






27. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






28. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






29. Joining together in a consistent manner everything that communicates with customers






30. Studies such as controlled experiments and consumer purchase tests.






31. Types of audience resonance

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32. Is the products ability to satisfy both functional needs & symbolic wants






33. Ads in magazines can be strategically placed in these places...






34. Three Common Discounts and Allowances






35. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Duration of an advertising message or campaign over a given period of time - sustains memory






38. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






39. Merchandise offered free or at a significant discount.






40. Visualization/conceptualization






41. Allow the audience to participate actively & immediately






42. Promote brand recall






43. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






44. Content advertising






45. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






46. They use Retail Advertising because retail stores account for so much of the market






47. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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48. A discount on each case ordered during a specific time period.






49. Displays that take the form of an advertising sign in high traffic areas of store aisles.






50. Three Approaches to Setting Advertising Schedules