Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






2. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






3. Gross rating points =






4. Forms of Institutional Advertisements






5. Content advertising






6. Forms of Product Advertising






7. Promotes a specific product or service and stimulates short term action while building awareness of the business






8. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






9. Cost of media buy/targeted audienceX1 - 000






10. What kinds of ads resonate more?






11. Persuade the customer






12. Ads in magazines can be strategically placed in these places...






13. People we try to emulate or whose approval concerns us






14. What are the types of subheads?






15. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






16. Factors of Scheduling Advertising






17. Changing behavior by inducing anxiety






18. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






19. The manufacturer provides the complete ads & shares the cost of the advertising time or space






20. Duration of an advertising message or campaign over a given period of time - sustains memory






21. The cost of reaching 1 - 000 individuals or households with the advertising message.






22. Advertising showing one brand's strengths relative to its competitors.






23. Tests used to test ad alternatives.






24. Party Responsible for Carrying Out Advertising Program






25. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






26. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


27. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






28. Is the products ability to satisfy both functional needs & symbolic wants






29. Types of Advertisements






30. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






31. What do the most effective radio commercials use?






32. Advertising used to reinforce previous knowledge of a product.






33. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






34. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






35. Sales promotions that offer a discounted price to the consumer - which encourage trial.






36. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






37. The greater size of an ad illustration...






38. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






39. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


40. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






41. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






42. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






43. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






44. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






45. Influencing the brand choice of consumers who are 'ready to buy'






46. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






47. Made up of the company's own advertising staff. They may provide full services or limited services.






48. Types of Publicity Tools






49. Some methods for scheduling media






50. The speed which buyers forget the brand if advertising is not seen.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests