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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach (% of total market) x Frequency






2. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






3. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






4. The more frequently a product is purchased - the less repetition is required.






5. Cost of media buy/targeted audienceX1 - 000






6. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






7. A discount on each case ordered during a specific time period.






8. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






9. Placing items on sale and offering two-for-one specials of other deals






10. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






11. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






12. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






13. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






14. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






15. Transform consumption experience






16. Some methods for scheduling media






17. Visualization/conceptualization






18. What is the best way to grab attention in an ad?

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19. What are the types of Formatting the Body Copy?






20. Ads on the interior and exterior of busses - subways - and taxis.






21. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






22. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






23. Types of audience resonance

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24. Approaches to Post-Testing






25. Time - place of sale - environment






26. Advertisements that tell people what a product is - what it can do - and where it can be found.






27. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






28. Studies such as controlled experiments and consumer purchase tests.






29. Three Approaches to Setting Advertising Schedules






30. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






31. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






32. Allow the audience to participate actively & immediately






33. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






34. Duration of an advertising message or campaign over a given period of time - sustains memory






35. What does the layout of an ad consist of?






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






38. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






39. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






40. Form - task - possession - time - place utility






41. Types of Advertisements






42. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






43. Content advertising






44. The cost of reaching 1 - 000 individuals or households with the advertising message.






45. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






46. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






47. Types of Publicity Tools






48. Gross rating points =






49. Ads in magazines can be strategically placed in these places...






50. Consumer needs - product development - assess effectiveness - financial planning and quality control







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Can you answer 50 questions in 15 minutes?


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