Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






2. What kind of ads are most often remembered?






3. Cost of media buy/targeted audienceX1 - 000






4. Transform consumption experience






5. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






6. Types of Advertisements






7. Advertising showing one brand's strengths relative to its competitors.






8. Types of audience resonance

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9. Sales promotions that offer a discounted price to the consumer - which encourage trial.






10. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






11. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






12. What are the kinds of copy you can have in an ad?






13. Forms of Product Advertising






14. The cost of reaching 1 - 000 individuals or households with the advertising message.






15. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






16. What do the most effective radio commercials use?






17. Advertising that promotes a specific brand's features and benefits.






18. Duration of an advertising message or campaign over a given period of time - sustains memory






19. Interactive online advertising.






20. Tests used to test ad alternatives.






21. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






22. Value of Promotion






23. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






24. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






25. Define the brand image






26. Recruit new customers - retain current customers - and regain lost customers






27. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






28. Ads used for announcements about what a company is - what it can do - and where it is located.






29. Broad category of media - such as television - radio or newspaper






30. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






31. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






32. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






33. Joining together in a consistent manner everything that communicates with customers






34. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






35. What is the best way to grab attention in an ad?

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36. Types of Publicity Tools






37. Common Advertising Appeals






38. What does the layout of an ad consist of?






39. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






40. How often new buyers enter the market to buy the product.






41. Approaches to Post-Testing






42. Affective Association

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43. Visualization/conceptualization






44. Made up of the company's own advertising staff. They may provide full services or limited services.






45. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






46. Scare the consumer into action






47. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






48. Influencing the brand choice of consumers who are 'ready to buy'






49. Factors of Scheduling Advertising






50. Information gathered about a particular market or market segment