Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






2. Stages of ad development






3. Define the brand image






4. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






5. Reimbursing a retailer for extra in-store support or special featuring of the brand.






6. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






7. Sales promotions that offer a discounted price to the consumer - which encourage trial.






8. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






9. Simply the percentage of homes exposed to an advertising media






10. Promote brand recall






11. The cost of reaching 1 - 000 individuals or households with the advertising message.






12. The greater size of an ad illustration...






13. How often new buyers enter the market to buy the product.






14. Cost of media buy/targeted audienceX1 - 000






15. Recruit new customers - retain current customers - and regain lost customers






16. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






17. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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18. Ads that simply bring the company's name to the attention of its target market again.






19. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






20. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






21. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






22. Three Common Discounts and Allowances






23. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






24. Gross rating points =






25. What are the types of subheads?






26. What are the standard subjects for ad visuals?






27. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






28. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






29. Tests used to test ad alternatives.






30. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






31. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






32. Gathering - recording - and analyzing new information to help managers make marketing decisions






33. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






34. Three Approaches to Setting Advertising Schedules






35. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






36. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






37. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






38. The more frequently a product is purchased - the less repetition is required.






39. Advertising that promotes a specific brand's features and benefits.






40. Interactive online advertising.






41. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






42. What are the principles of design?






43. Ads used for announcements about what a company is - what it can do - and where it is located.






44. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






45. Affective Association

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46. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






47. Elements of an advertising message






48. Allow the audience to participate actively & immediately






49. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






50. Family - society - reference groups - opinion leaders