Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Approaches to Post-Testing






2. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






3. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






4. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






5. Joining together in a consistent manner everything that communicates with customers






6. Ads on the interior and exterior of busses - subways - and taxis.






7. Ads that simply bring the company's name to the attention of its target market again.






8. Transform consumption experience






9. What do the most effective radio commercials use?






10. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






11. Ads used for announcements about what a company is - what it can do - and where it is located.






12. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






13. Reimbursing a retailer for extra in-store support or special featuring of the brand.






14. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






15. Is the products ability to satisfy both functional needs & symbolic wants






16. Studies such as controlled experiments and consumer purchase tests.






17. How often new buyers enter the market to buy the product.






18. What is the best way to grab attention in an ad?

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19. Scare the consumer into action






20. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






21. Party Responsible for Carrying Out Advertising Program






22. A discount on each case ordered during a specific time period.






23. Simply the percentage of homes exposed to an advertising media






24. Allow the audience to participate actively & immediately






25. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






26. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






27. Placing items on sale and offering two-for-one specials of other deals






28. Cost of media buy/targeted audienceX1 - 000






29. Situate the brand socially






30. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






31. Advertising that promotes a specific brand's features and benefits.






32. Value of Promotion






33. What are the standard subjects for ad visuals?






34. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






35. The speed which buyers forget the brand if advertising is not seen.






36. Form - task - possession - time - place utility






37. Gross rating points =






38. Factors of Scheduling Advertising






39. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






40. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






41. Offers the return of money based on proof of purchase.






42. The greater size of an ad illustration...






43. Types of audience resonance

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44. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






45. Promotes a specific product or service and stimulates short term action while building awareness of the business






46. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






47. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






48. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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49. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






50. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.