Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transform consumption experience






2. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






3. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






4. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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5. What are the types of subheads?






6. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






7. Tests used to test ad alternatives.






8. Reimbursing a retailer for extra in-store support or special featuring of the brand.






9. Influencing the brand choice of consumers who are 'ready to buy'






10. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






11. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






12. Visualization/conceptualization






13. What do the most effective radio commercials use?






14. What kind of ads are most often remembered?






15. Content advertising






16. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






17. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






18. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






19. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






20. The greater size of an ad illustration...






21. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






22. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






23. Placing items on sale and offering two-for-one specials of other deals






24. Promotes a specific product or service and stimulates short term action while building awareness of the business






25. What are the principles of design?






26. Types of Publicity Tools






27. Recruit new customers - retain current customers - and regain lost customers






28. Three Common Discounts and Allowances






29. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






30. Ads in magazines can be strategically placed in these places...






31. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






32. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






33. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






34. Studies such as controlled experiments and consumer purchase tests.






35. Elements of an advertising message






36. Value of Promotion






37. Changing behavior by inducing anxiety






38. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






39. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






40. The percentage of households in a market that are tuned to a particular TV/radio show.






41. Types of Advertisements






42. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






43. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






44. Joining together in a consistent manner everything that communicates with customers






45. What are the function of headlines?






46. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






47. Promote brand recall






48. Information gathered about a particular market or market segment






49. What are the kinds of copy you can have in an ad?






50. Forms of Product Advertising