Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the function of headlines?






2. What are the principles of design?






3. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






4. Some methods for scheduling media






5. People we try to emulate or whose approval concerns us






6. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






7. The manufacturer provides the complete ads & shares the cost of the advertising time or space






8. Offers the return of money based on proof of purchase.






9. The average number of times a person in the target audience is exposed to an ad.






10. Promote brand recall






11. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






12. They use Retail Advertising because retail stores account for so much of the market






13. Define the brand image






14. Time - place of sale - environment






15. Forms of Product Advertising






16. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






17. Ads that simply bring the company's name to the attention of its target market again.






18. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






19. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






20. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






21. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






22. Ads on the interior and exterior of busses - subways - and taxis.






23. What are the standard subjects for ad visuals?






24. Markets are segmented - products are positioned






25. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






26. Approaches to Post-Testing






27. Is an individual's openness or curiosity about a brand






28. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






29. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






30. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






31. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






32. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






33. Forms of Institutional Advertisements






34. Gross rating points =






35. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






36. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






37. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






38. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






39. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






40. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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41. What kinds of ads resonate more?






42. Types of Publicity Tools






43. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






44. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






45. Where is the advertising and brand battle won or lost?






46. Offering the product free or at a greatly reduced price.






47. Ads in magazines can be strategically placed in these places...






48. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






49. A discount on each case ordered during a specific time period.






50. What is the best way to grab attention in an ad?

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Can you answer 50 questions in 15 minutes?



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