Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






2. What are the positives to newspapers as a form of mass media?






3. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






4. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






5. What do the most effective radio commercials use?






6. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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7. Made up of the company's own advertising staff. They may provide full services or limited services.






8. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






9. Informs consumers about services or merchandise offered at regular prices






10. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






11. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






12. What does the layout of an ad consist of?






13. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






14. Value of Promotion






15. What kinds of ads resonate more?






16. What are the function of headlines?






17. What are the standard subjects for ad visuals?






18. Persuade the customer






19. Advertisements that tell people what a product is - what it can do - and where it can be found.






20. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






21. Merchandise offered free or at a significant discount.






22. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






23. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






24. Changing behavior by inducing anxiety






25. What are the types of headlines?






26. Is an individual's openness or curiosity about a brand






27. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






28. The manufacturer provides the complete ads & shares the cost of the advertising time or space






29. Types of audience resonance

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30. Forms of Institutional Advertisements






31. Define the brand image






32. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






33. The speed which buyers forget the brand if advertising is not seen.






34. Offers the return of money based on proof of purchase.






35. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






36. Displays that take the form of an advertising sign in high traffic areas of store aisles.






37. Placing items on sale and offering two-for-one specials of other deals






38. What kind of ads are most often remembered?






39. Duration of an advertising message or campaign over a given period of time - sustains memory






40. Ads that state the position of a company on an issue.






41. Gross rating points =






42. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






43. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






44. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






45. Broad category of media - such as television - radio or newspaper






46. Promotes a specific product or service and stimulates short term action while building awareness of the business






47. Advertising showing one brand's strengths relative to its competitors.






48. Offering the product free or at a greatly reduced price.






49. What is the best way to grab attention in an ad?

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50. Ads that simply bring the company's name to the attention of its target market again.