Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Value of Promotion






2. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






3. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






4. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






5. Displays that take the form of an advertising sign in high traffic areas of store aisles.






6. Joining together in a consistent manner everything that communicates with customers






7. Types of Publicity Tools






8. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






9. Advertisements focused on selling a product or service






10. Time - place of sale - environment






11. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






12. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






13. Advertising showing one brand's strengths relative to its competitors.






14. Forms of Institutional Advertisements






15. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






16. Common Advertising Appeals






17. Three Common Discounts and Allowances






18. Influencing the brand choice of consumers who are 'ready to buy'






19. A discount on each case ordered during a specific time period.






20. What is the best way to grab attention in an ad?

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21. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






22. Advertising that promotes a specific brand's features and benefits.






23. Simply the percentage of homes exposed to an advertising media






24. Studies such as controlled experiments and consumer purchase tests.






25. Ads used for announcements about what a company is - what it can do - and where it is located.






26. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






27. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






28. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






29. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






30. What are the principles of design?






31. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






32. Changing behavior by inducing anxiety






33. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






34. The manufacturer provides the complete ads & shares the cost of the advertising time or space






35. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






36. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






37. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






38. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






39. Where is the advertising and brand battle won or lost?






40. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






41. Types of audience resonance

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42. Informs consumers about services or merchandise offered at regular prices






43. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






44. Stages of ad development






45. Form - task - possession - time - place utility






46. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






47. What are the function of headlines?






48. What does the layout of an ad consist of?






49. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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50. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state