Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the types of Formatting the Body Copy?






2. Factors of Scheduling Advertising






3. Studies such as controlled experiments and consumer purchase tests.






4. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






5. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






6. Sales promotions that offer a discounted price to the consumer - which encourage trial.






7. Duration of an advertising message or campaign over a given period of time - sustains memory






8. The cost of reaching 1 - 000 individuals or households with the advertising message.






9. Ads used for announcements about what a company is - what it can do - and where it is located.






10. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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11. The percentage of households in a market that are tuned to a particular TV/radio show.






12. Elements of an advertising message






13. Promotes a specific product or service and stimulates short term action while building awareness of the business






14. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






15. Situate the brand socially






16. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






17. What are the function of headlines?






18. Advertisements that tell people what a product is - what it can do - and where it can be found.






19. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






20. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






21. Types of audience resonance

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22. What are the types of subheads?






23. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






24. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






25. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






26. What are the principles of design?






27. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






28. Simply the percentage of homes exposed to an advertising media






29. The more frequently a product is purchased - the less repetition is required.






30. Displays that take the form of an advertising sign in high traffic areas of store aisles.






31. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






32. Some methods for scheduling media






33. Gross rating points =






34. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






35. Three Common Discounts and Allowances






36. Types of Advertisements






37. Three Approaches to Setting Advertising Schedules






38. Forms of Product Advertising






39. Influencing the brand choice of consumers who are 'ready to buy'






40. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






41. Ads that simply bring the company's name to the attention of its target market again.






42. Ads in magazines can be strategically placed in these places...






43. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






44. Allow the audience to participate actively & immediately






45. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






46. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






47. What are the kinds of copy you can have in an ad?






48. Types of Publicity Tools






49. Forms of Institutional Advertisements






50. A discount on each case ordered during a specific time period.