Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A discount on each case ordered during a specific time period.






2. People we try to emulate or whose approval concerns us






3. Three Approaches to Setting Advertising Schedules






4. Persuade the customer






5. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






6. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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7. Broad category of media - such as television - radio or newspaper






8. Offering the product free or at a greatly reduced price.






9. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






10. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






11. Advertising showing one brand's strengths relative to its competitors.






12. What do the most effective radio commercials use?






13. Affective Association

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14. What are the types of Formatting the Body Copy?






15. Displays that take the form of an advertising sign in high traffic areas of store aisles.






16. Interactive online advertising.






17. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






18. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






19. What are the principles of design?






20. Define the brand image






21. Sales promotions that offer a discounted price to the consumer - which encourage trial.






22. Types of audience resonance

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23. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






24. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






25. What are the types of headlines?






26. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






27. Ads that simply bring the company's name to the attention of its target market again.






28. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






29. Simply the percentage of homes exposed to an advertising media






30. Approaches to Post-Testing






31. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






32. Gross rating points =






33. Is our acquired mental position regarding some idea or object






34. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






35. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






36. Factors of Scheduling Advertising






37. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






38. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






39. Stages of ad development






40. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






41. The percentage of households in a market that are tuned to a particular TV/radio show.






42. Gathering - recording - and analyzing new information to help managers make marketing decisions






43. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






44. What kind of ads are most often remembered?






45. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






46. Promote brand recall






47. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






48. Some methods for scheduling media






49. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






50. Common Advertising Appeals