Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Family - society - reference groups - opinion leaders






2. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






3. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






4. Content advertising






5. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






6. What does the layout of an ad consist of?






7. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






8. The manufacturer provides the complete ads & shares the cost of the advertising time or space






9. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






10. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






11. Tests used to test ad alternatives.






12. Transform consumption experience






13. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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14. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






15. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






16. The average number of times a person in the target audience is exposed to an ad.






17. Influencing the brand choice of consumers who are 'ready to buy'






18. Recruit new customers - retain current customers - and regain lost customers






19. Duration of an advertising message or campaign over a given period of time - sustains memory






20. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






21. Simply the percentage of homes exposed to an advertising media






22. Ads in magazines can be strategically placed in these places...






23. Types of audience resonance

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24. Advertising that promotes a specific brand's features and benefits.






25. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






26. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






27. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






28. Offers the return of money based on proof of purchase.






29. Is an individual's openness or curiosity about a brand






30. Affective Association

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31. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






32. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






33. What are the function of headlines?






34. Markets are segmented - products are positioned






35. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






36. What are the types of subheads?






37. Joining together in a consistent manner everything that communicates with customers






38. Time - place of sale - environment






39. What are the kinds of copy you can have in an ad?






40. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






41. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






42. Forms of Institutional Advertisements






43. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






44. Displays that take the form of an advertising sign in high traffic areas of store aisles.






45. Common Advertising Appeals






46. Gross rating points =






47. Form - task - possession - time - place utility






48. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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49. Link key attributes to the brand name






50. Is our acquired mental position regarding some idea or object