Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the standard subjects for ad visuals?






2. Stages of ad development






3. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






4. What are the function of headlines?






5. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






6. The speed which buyers forget the brand if advertising is not seen.






7. Advertising used to reinforce previous knowledge of a product.






8. Studies such as controlled experiments and consumer purchase tests.






9. Made up of the company's own advertising staff. They may provide full services or limited services.






10. Forms of Product Advertising






11. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






12. Link key attributes to the brand name






13. What are the types of headlines?






14. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






15. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






16. Three Approaches to Setting Advertising Schedules






17. Time - place of sale - environment






18. Ads used for announcements about what a company is - what it can do - and where it is located.






19. Allow the audience to participate actively & immediately






20. Ads that simply bring the company's name to the attention of its target market again.






21. Common Advertising Appeals






22. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






23. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






24. Visualization/conceptualization






25. Content advertising






26. Three Common Discounts and Allowances






27. Advertising that promotes a specific brand's features and benefits.






28. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






29. Sales promotions that offer a discounted price to the consumer - which encourage trial.






30. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






31. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






32. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






33. What are the positives to newspapers as a form of mass media?






34. Markets are segmented - products are positioned






35. Reach (% of total market) x Frequency






36. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


37. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






38. Placing items on sale and offering two-for-one specials of other deals






39. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






40. The number of different people or households exposed to an ad.






41. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


42. What are the kinds of copy you can have in an ad?






43. How often new buyers enter the market to buy the product.






44. Joining together in a consistent manner everything that communicates with customers






45. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






46. Merchandise offered free or at a significant discount.






47. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


48. Promotes a specific product or service and stimulates short term action while building awareness of the business






49. Duration of an advertising message or campaign over a given period of time - sustains memory






50. Persuade the customer







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests