Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






2. Broad category of media - such as television - radio or newspaper






3. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






4. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






5. Displays that take the form of an advertising sign in high traffic areas of store aisles.






6. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






7. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






8. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






9. Information gathered about a particular market or market segment






10. Simply the percentage of homes exposed to an advertising media






11. What are the kinds of copy you can have in an ad?






12. What is the best way to grab attention in an ad?

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13. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






14. Three Approaches to Setting Advertising Schedules






15. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






16. Stages of ad development






17. Gathering - recording - and analyzing new information to help managers make marketing decisions






18. Time - place of sale - environment






19. Advertising that promotes a specific brand's features and benefits.






20. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






21. Advertising used to reinforce previous knowledge of a product.






22. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






23. Persuade the customer






24. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






25. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






26. The number of different people or households exposed to an ad.






27. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






28. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






29. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






30. Family - society - reference groups - opinion leaders






31. Changing behavior by inducing anxiety






32. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






33. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






34. Promote brand recall






35. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






36. What does the layout of an ad consist of?






37. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






38. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






39. Made up of the company's own advertising staff. They may provide full services or limited services.






40. Types of Advertisements






41. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






42. Transform consumption experience






43. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






44. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






45. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






46. Joining together in a consistent manner everything that communicates with customers






47. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






48. Placing items on sale and offering two-for-one specials of other deals






49. Advertisements that tell people what a product is - what it can do - and where it can be found.






50. They use Retail Advertising because retail stores account for so much of the market