Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






2. Forms of Product Advertising






3. Common Advertising Appeals






4. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






5. Markets are segmented - products are positioned






6. Three Common Discounts and Allowances






7. Form - task - possession - time - place utility






8. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






9. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






10. Types of audience resonance

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11. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






12. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






13. What kinds of ads resonate more?






14. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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15. Value of Promotion






16. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






17. Interactive online advertising.






18. Merchandise offered free or at a significant discount.






19. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






20. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






21. Cost of media buy/targeted audienceX1 - 000






22. What are the types of subheads?






23. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






24. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






25. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






26. Joining together in a consistent manner everything that communicates with customers






27. The percentage of households in a market that are tuned to a particular TV/radio show.






28. What are the function of headlines?






29. Sales promotions that offer a discounted price to the consumer - which encourage trial.






30. People we try to emulate or whose approval concerns us






31. Define the brand image






32. What does the layout of an ad consist of?






33. The average number of times a person in the target audience is exposed to an ad.






34. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






35. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






36. Stages of ad development






37. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






38. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






39. Is our acquired mental position regarding some idea or object






40. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






41. What do the most effective radio commercials use?






42. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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43. Advertising showing one brand's strengths relative to its competitors.






44. What are the positives to newspapers as a form of mass media?






45. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






46. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






47. Time - place of sale - environment






48. Offering the product free or at a greatly reduced price.






49. Made up of the company's own advertising staff. They may provide full services or limited services.






50. Where consumers apply their skill or analytical or creative thinking to try to win prizes.