Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the principles of design?






2. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






3. Family - society - reference groups - opinion leaders






4. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






5. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






6. Situate the brand socially






7. Changing behavior by inducing anxiety






8. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






9. What are the kinds of copy you can have in an ad?






10. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






11. Offering the product free or at a greatly reduced price.






12. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






13. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






14. Factors of Scheduling Advertising






15. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






16. Tests used to test ad alternatives.






17. Types of Publicity Tools






18. The manufacturer provides the complete ads & shares the cost of the advertising time or space






19. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






20. Common Advertising Appeals






21. What are the function of headlines?






22. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






23. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






24. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






25. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






26. Where is the advertising and brand battle won or lost?






27. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






28. Form - task - possession - time - place utility






29. The percentage of households in a market that are tuned to a particular TV/radio show.






30. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






31. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






32. Duration of an advertising message or campaign over a given period of time - sustains memory






33. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






34. What are the types of Formatting the Body Copy?






35. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






36. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






37. What kind of ads are most often remembered?






38. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






39. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






40. What are the types of headlines?






41. The more frequently a product is purchased - the less repetition is required.






42. Content advertising






43. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






44. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






45. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






46. Approaches to Post-Testing






47. What is the best way to grab attention in an ad?

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48. What does the layout of an ad consist of?






49. Ads used for announcements about what a company is - what it can do - and where it is located.






50. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.