Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






2. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






3. What kinds of ads resonate more?






4. Allow the audience to participate actively & immediately






5. Advertising used to reinforce previous knowledge of a product.






6. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






7. Advertisements focused on selling a product or service






8. Reimbursing a retailer for extra in-store support or special featuring of the brand.






9. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






10. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






11. What are the standard subjects for ad visuals?






12. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






13. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






14. Consumer needs - product development - assess effectiveness - financial planning and quality control






15. The greater size of an ad illustration...






16. Cost of media buy/targeted audienceX1 - 000






17. Affective Association

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18. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






19. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






20. Situate the brand socially






21. They use Retail Advertising because retail stores account for so much of the market






22. What are the types of Formatting the Body Copy?






23. Gathering - recording - and analyzing new information to help managers make marketing decisions






24. Three Common Discounts and Allowances






25. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






26. Forms of Product Advertising






27. Three Approaches to Setting Advertising Schedules






28. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






29. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






30. Define the brand image






31. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






32. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






33. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






34. What do the most effective radio commercials use?






35. Broad category of media - such as television - radio or newspaper






36. Ads on the interior and exterior of busses - subways - and taxis.






37. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






38. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






39. Time - place of sale - environment






40. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






41. Some methods for scheduling media






42. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






43. Ads in magazines can be strategically placed in these places...






44. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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45. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






46. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






47. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






48. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






49. What kind of ads are most often remembered?






50. Studies such as controlled experiments and consumer purchase tests.







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