Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






2. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






3. What are the positives to newspapers as a form of mass media?






4. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






5. Offering the product free or at a greatly reduced price.






6. Displays that take the form of an advertising sign in high traffic areas of store aisles.






7. Common Advertising Appeals






8. What is the best way to grab attention in an ad?

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9. Party Responsible for Carrying Out Advertising Program






10. Is our acquired mental position regarding some idea or object






11. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






12. What kinds of ads resonate more?






13. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






14. Value of Promotion






15. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






16. Three Common Discounts and Allowances






17. Gross rating points =






18. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






19. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






20. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






21. Offers the return of money based on proof of purchase.






22. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






23. Link key attributes to the brand name






24. What does the layout of an ad consist of?






25. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






26. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






27. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






28. Sales promotions that offer a discounted price to the consumer - which encourage trial.






29. The manufacturer provides the complete ads & shares the cost of the advertising time or space






30. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






31. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






32. A discount on each case ordered during a specific time period.






33. Studies such as controlled experiments and consumer purchase tests.






34. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






35. Ads that state the position of a company on an issue.






36. Approaches to Post-Testing






37. Elements of an advertising message






38. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






39. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






40. Content advertising






41. Is the products ability to satisfy both functional needs & symbolic wants






42. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






43. Changing behavior by inducing anxiety






44. Duration of an advertising message or campaign over a given period of time - sustains memory






45. Merchandise offered free or at a significant discount.






46. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






47. What kind of ads are most often remembered?






48. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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49. Transform consumption experience






50. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class







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Can you answer 50 questions in 15 minutes?


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