Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Informs consumers about services or merchandise offered at regular prices






2. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






3. They use Retail Advertising because retail stores account for so much of the market






4. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






5. Interactive online advertising.






6. Tests used to test ad alternatives.






7. Advertisements focused on selling a product or service






8. Three Approaches to Setting Advertising Schedules






9. Ads used for announcements about what a company is - what it can do - and where it is located.






10. Common Advertising Appeals






11. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






12. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






13. A discount on each case ordered during a specific time period.






14. Allow the audience to participate actively & immediately






15. Changing behavior by inducing anxiety






16. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


17. Promote brand recall






18. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


19. Content advertising






20. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






21. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






22. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






23. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






24. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






25. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






26. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


27. Advertising showing one brand's strengths relative to its competitors.






28. What are the function of headlines?






29. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






30. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






31. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






32. The number of different people or households exposed to an ad.






33. The manufacturer provides the complete ads & shares the cost of the advertising time or space






34. Offering the product free or at a greatly reduced price.






35. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






36. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






37. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






38. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






39. The cost of reaching 1 - 000 individuals or households with the advertising message.






40. What are the types of subheads?






41. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






42. Studies such as controlled experiments and consumer purchase tests.






43. Displays that take the form of an advertising sign in high traffic areas of store aisles.






44. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






45. Ads on the interior and exterior of busses - subways - and taxis.






46. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






47. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






48. Elements of an advertising message






49. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






50. Forms of Product Advertising