Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






2. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






3. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






4. Broad category of media - such as television - radio or newspaper






5. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






6. Factors of Scheduling Advertising






7. Joining together in a consistent manner everything that communicates with customers






8. Displays that take the form of an advertising sign in high traffic areas of store aisles.






9. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






10. Advertisements focused on selling a product or service






11. Three Common Discounts and Allowances






12. Affective Association

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13. Types of Advertisements






14. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






15. Forms of Product Advertising






16. Define the brand image






17. The greater size of an ad illustration...






18. How often new buyers enter the market to buy the product.






19. The percentage of households in a market that are tuned to a particular TV/radio show.






20. Simply the percentage of homes exposed to an advertising media






21. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






22. Ads in magazines can be strategically placed in these places...






23. Made up of the company's own advertising staff. They may provide full services or limited services.






24. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






25. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






26. Types of Publicity Tools






27. Time - place of sale - environment






28. Information gathered about a particular market or market segment






29. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






30. The manufacturer provides the complete ads & shares the cost of the advertising time or space






31. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






32. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






33. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






34. Advertising used to reinforce previous knowledge of a product.






35. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






36. Is an individual's openness or curiosity about a brand






37. A discount on each case ordered during a specific time period.






38. Advertisements that tell people what a product is - what it can do - and where it can be found.






39. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






40. Merchandise offered free or at a significant discount.






41. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






42. Recruit new customers - retain current customers - and regain lost customers






43. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






44. What are the function of headlines?






45. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






46. Reimbursing a retailer for extra in-store support or special featuring of the brand.






47. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






48. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






49. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






50. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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