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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






2. What are the types of Formatting the Body Copy?






3. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






4. Changing behavior by inducing anxiety






5. Is the products ability to satisfy both functional needs & symbolic wants






6. They use Retail Advertising because retail stores account for so much of the market






7. Advertisements focused on selling a product or service






8. Offering the product free or at a greatly reduced price.






9. Three Common Discounts and Allowances






10. Gathering - recording - and analyzing new information to help managers make marketing decisions






11. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






12. What does the layout of an ad consist of?






13. The cost of reaching 1 - 000 individuals or households with the advertising message.






14. Stages of ad development






15. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






16. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






17. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






18. Consumer needs - product development - assess effectiveness - financial planning and quality control






19. Persuade the customer






20. Offers the return of money based on proof of purchase.






21. A discount on each case ordered during a specific time period.






22. Gross rating points =






23. Situate the brand socially






24. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






25. What kinds of ads resonate more?






26. What are the standard subjects for ad visuals?






27. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






28. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






29. Is an individual's openness or curiosity about a brand






30. Interactive online advertising.






31. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






32. Form - task - possession - time - place utility






33. Define the brand image






34. What are the positives to newspapers as a form of mass media?






35. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






36. Advertising that promotes a specific brand's features and benefits.






37. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






38. What do the most effective radio commercials use?






39. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






40. Types of audience resonance

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41. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






42. Content advertising






43. Types of Advertisements






44. Reimbursing a retailer for extra in-store support or special featuring of the brand.






45. Allow the audience to participate actively & immediately






46. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






47. Advertising used to reinforce previous knowledge of a product.






48. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






49. Duration of an advertising message or campaign over a given period of time - sustains memory






50. How often new buyers enter the market to buy the product.







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