Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotes a specific product or service and stimulates short term action while building awareness of the business






2. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






3. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






4. What does the layout of an ad consist of?






5. The average number of times a person in the target audience is exposed to an ad.






6. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






7. A discount on each case ordered during a specific time period.






8. The more frequently a product is purchased - the less repetition is required.






9. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






10. Factors of Scheduling Advertising






11. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






12. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






13. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






14. Situate the brand socially






15. Time - place of sale - environment






16. The manufacturer provides the complete ads & shares the cost of the advertising time or space






17. People we try to emulate or whose approval concerns us






18. Markets are segmented - products are positioned






19. What is the best way to grab attention in an ad?

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20. Types of Publicity Tools






21. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






22. Elements of an advertising message






23. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






24. Common Advertising Appeals






25. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






26. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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27. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






28. Consumer needs - product development - assess effectiveness - financial planning and quality control






29. Ads on the interior and exterior of busses - subways - and taxis.






30. Broad category of media - such as television - radio or newspaper






31. The cost of reaching 1 - 000 individuals or households with the advertising message.






32. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






33. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






34. Persuade the customer






35. Three Approaches to Setting Advertising Schedules






36. What kind of ads are most often remembered?






37. Is the products ability to satisfy both functional needs & symbolic wants






38. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






39. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






40. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






41. Offers the return of money based on proof of purchase.






42. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






43. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






44. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






45. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






46. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






47. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






48. Information gathered about a particular market or market segment






49. The number of different people or households exposed to an ad.






50. Promote brand recall