Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






2. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






3. Information gathered about a particular market or market segment






4. Types of Publicity Tools






5. Types of Advertisements






6. The greater size of an ad illustration...






7. Tests used to test ad alternatives.






8. Offering the product free or at a greatly reduced price.






9. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






10. What kinds of ads resonate more?






11. Transform consumption experience






12. Stages of ad development






13. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






14. Three Approaches to Setting Advertising Schedules






15. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






16. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






17. Advertising showing one brand's strengths relative to its competitors.






18. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






19. Reimbursing a retailer for extra in-store support or special featuring of the brand.






20. Informs consumers about services or merchandise offered at regular prices






21. Content advertising






22. Promotes a specific product or service and stimulates short term action while building awareness of the business






23. Advertisements focused on selling a product or service






24. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






25. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






26. People we try to emulate or whose approval concerns us






27. Gathering - recording - and analyzing new information to help managers make marketing decisions






28. Advertisements that tell people what a product is - what it can do - and where it can be found.






29. Three Common Discounts and Allowances






30. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






31. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






32. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






33. The cost of reaching 1 - 000 individuals or households with the advertising message.






34. How often new buyers enter the market to buy the product.






35. Is an individual's openness or curiosity about a brand






36. The more frequently a product is purchased - the less repetition is required.






37. Ads used for announcements about what a company is - what it can do - and where it is located.






38. Duration of an advertising message or campaign over a given period of time - sustains memory






39. What are the function of headlines?






40. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






41. Visualization/conceptualization






42. What are the types of headlines?






43. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






44. Advertising used to reinforce previous knowledge of a product.






45. Ads that simply bring the company's name to the attention of its target market again.






46. Offers the return of money based on proof of purchase.






47. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






48. What are the positives to newspapers as a form of mass media?






49. Changing behavior by inducing anxiety






50. Interactive online advertising.