Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Family - society - reference groups - opinion leaders






2. Approaches to Post-Testing






3. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






4. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






5. Stages of ad development






6. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






7. Persuade the customer






8. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






9. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






10. The cost of reaching 1 - 000 individuals or households with the advertising message.






11. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






12. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






13. Influencing the brand choice of consumers who are 'ready to buy'






14. A discount on each case ordered during a specific time period.






15. What are the standard subjects for ad visuals?






16. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






17. The average number of times a person in the target audience is exposed to an ad.






18. What are the kinds of copy you can have in an ad?






19. What do the most effective radio commercials use?






20. How often new buyers enter the market to buy the product.






21. Promotes a specific product or service and stimulates short term action while building awareness of the business






22. They use Retail Advertising because retail stores account for so much of the market






23. Ads that simply bring the company's name to the attention of its target market again.






24. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






25. The greater size of an ad illustration...






26. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






27. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






28. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






29. Advertisements that tell people what a product is - what it can do - and where it can be found.






30. Types of Publicity Tools






31. Made up of the company's own advertising staff. They may provide full services or limited services.






32. Forms of Product Advertising






33. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






34. What are the types of subheads?






35. Ads used for announcements about what a company is - what it can do - and where it is located.






36. Informs consumers about services or merchandise offered at regular prices






37. Is the products ability to satisfy both functional needs & symbolic wants






38. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






39. What are the function of headlines?






40. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






41. Gathering - recording - and analyzing new information to help managers make marketing decisions






42. Advertising that promotes a specific brand's features and benefits.






43. Visualization/conceptualization






44. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






45. Changing behavior by inducing anxiety






46. What are the principles of design?






47. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






48. Advertisements focused on selling a product or service






49. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






50. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies