Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






2. What kind of ads are most often remembered?






3. Cost of media buy/targeted audienceX1 - 000






4. Three Common Discounts and Allowances






5. Persuade the customer






6. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






7. Types of Advertisements






8. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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9. Define the brand image






10. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






11. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






12. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






13. Interactive online advertising.






14. Markets are segmented - products are positioned






15. The average number of times a person in the target audience is exposed to an ad.






16. What do the most effective radio commercials use?






17. Ads that state the position of a company on an issue.






18. Ads on the interior and exterior of busses - subways - and taxis.






19. Joining together in a consistent manner everything that communicates with customers






20. What are the kinds of copy you can have in an ad?






21. Some methods for scheduling media






22. Elements of an advertising message






23. Gross rating points =






24. People we try to emulate or whose approval concerns us






25. Changing behavior by inducing anxiety






26. What are the function of headlines?






27. Value of Promotion






28. What are the principles of design?






29. The cost of reaching 1 - 000 individuals or households with the advertising message.






30. Approaches to Post-Testing






31. Situate the brand socially






32. Time - place of sale - environment






33. Consumer needs - product development - assess effectiveness - financial planning and quality control






34. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






35. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






36. Advertising showing one brand's strengths relative to its competitors.






37. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






38. Affective Association

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39. Promotes a specific product or service and stimulates short term action while building awareness of the business






40. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






41. The more frequently a product is purchased - the less repetition is required.






42. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






43. Content advertising






44. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






45. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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46. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






47. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






48. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






49. Offers the return of money based on proof of purchase.






50. Tests conducted after an ad has been shown to determine if it accomplished its intended message.







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Can you answer 50 questions in 15 minutes?


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