Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






2. Types of Advertisements






3. Offering the product free or at a greatly reduced price.






4. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






5. Form - task - possession - time - place utility






6. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






7. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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8. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






9. Tests used to test ad alternatives.






10. Family - society - reference groups - opinion leaders






11. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






12. How often new buyers enter the market to buy the product.






13. The more frequently a product is purchased - the less repetition is required.






14. Scare the consumer into action






15. What kinds of ads resonate more?






16. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






17. Factors of Scheduling Advertising






18. Informs consumers about services or merchandise offered at regular prices






19. What kind of ads are most often remembered?






20. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






21. Types of Publicity Tools






22. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






23. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






24. What are the types of headlines?






25. Made up of the company's own advertising staff. They may provide full services or limited services.






26. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






27. Influencing the brand choice of consumers who are 'ready to buy'






28. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






29. Advertisements focused on selling a product or service






30. Allow the audience to participate actively & immediately






31. Types of audience resonance

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32. Elements of an advertising message






33. Situate the brand socially






34. What does the layout of an ad consist of?






35. A discount on each case ordered during a specific time period.






36. The speed which buyers forget the brand if advertising is not seen.






37. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






38. What are the principles of design?






39. Content advertising






40. The average number of times a person in the target audience is exposed to an ad.






41. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






42. Placing items on sale and offering two-for-one specials of other deals






43. What are the kinds of copy you can have in an ad?






44. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






45. They use Retail Advertising because retail stores account for so much of the market






46. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






47. Is our acquired mental position regarding some idea or object






48. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






49. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






50. Ads in magazines can be strategically placed in these places...