Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






2. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






3. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






4. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






5. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


6. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






7. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






8. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






9. Ads that simply bring the company's name to the attention of its target market again.






10. Is an individual's openness or curiosity about a brand






11. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






12. Family - society - reference groups - opinion leaders






13. The cost of reaching 1 - 000 individuals or households with the advertising message.






14. What are the positives to newspapers as a form of mass media?






15. Tests used to test ad alternatives.






16. Influencing the brand choice of consumers who are 'ready to buy'






17. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






18. Promotes a specific product or service and stimulates short term action while building awareness of the business






19. The number of different people or households exposed to an ad.






20. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






21. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






22. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






23. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






24. The manufacturer provides the complete ads & shares the cost of the advertising time or space






25. Some methods for scheduling media






26. Approaches to Post-Testing






27. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






28. Information gathered about a particular market or market segment






29. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






30. What are the principles of design?






31. Consumer needs - product development - assess effectiveness - financial planning and quality control






32. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






33. Gross rating points =






34. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






35. What kind of ads are most often remembered?






36. Advertising showing one brand's strengths relative to its competitors.






37. How often new buyers enter the market to buy the product.






38. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






39. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






40. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






41. Placing items on sale and offering two-for-one specials of other deals






42. Visualization/conceptualization






43. Offers the return of money based on proof of purchase.






44. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






45. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






46. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






47. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






48. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






49. Ads that state the position of a company on an issue.






50. Allow the audience to participate actively & immediately






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests