Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Markets are segmented - products are positioned






2. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






3. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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4. What are the kinds of copy you can have in an ad?






5. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






6. Party Responsible for Carrying Out Advertising Program






7. Affective Association

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8. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






9. Influencing the brand choice of consumers who are 'ready to buy'






10. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






11. Simply the percentage of homes exposed to an advertising media






12. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






13. Information gathered about a particular market or market segment






14. Joining together in a consistent manner everything that communicates with customers






15. Recruit new customers - retain current customers - and regain lost customers






16. Tests used to test ad alternatives.






17. Three Common Discounts and Allowances






18. Is the products ability to satisfy both functional needs & symbolic wants






19. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






20. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






21. What are the positives to newspapers as a form of mass media?






22. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






23. Define the brand image






24. Made up of the company's own advertising staff. They may provide full services or limited services.






25. Informs consumers about services or merchandise offered at regular prices






26. Placing items on sale and offering two-for-one specials of other deals






27. What does the layout of an ad consist of?






28. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






29. Ads used for announcements about what a company is - what it can do - and where it is located.






30. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






31. What is the best way to grab attention in an ad?

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32. Ads that state the position of a company on an issue.






33. What are the principles of design?






34. Stages of ad development






35. Types of Advertisements






36. The greater size of an ad illustration...






37. Ads on the interior and exterior of busses - subways - and taxis.






38. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






39. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






40. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






41. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






42. Forms of Institutional Advertisements






43. Factors of Scheduling Advertising






44. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






45. Offering the product free or at a greatly reduced price.






46. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






47. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






48. Ads in magazines can be strategically placed in these places...






49. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






50. Cost of media buy/targeted audienceX1 - 000