Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






2. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






3. Reach (% of total market) x Frequency






4. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






5. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






6. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






7. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






8. What are the types of subheads?






9. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






10. Common Advertising Appeals






11. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






12. What do the most effective radio commercials use?






13. Is an individual's openness or curiosity about a brand






14. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


15. The percentage of households in a market that are tuned to a particular TV/radio show.






16. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






17. Displays that take the form of an advertising sign in high traffic areas of store aisles.






18. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






19. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


20. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






21. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






22. Three Approaches to Setting Advertising Schedules






23. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






24. Advertising used to reinforce previous knowledge of a product.






25. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


26. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






27. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






28. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






29. Link key attributes to the brand name






30. Duration of an advertising message or campaign over a given period of time - sustains memory






31. Where is the advertising and brand battle won or lost?






32. Forms of Product Advertising






33. Advertisements that tell people what a product is - what it can do - and where it can be found.






34. Transform consumption experience






35. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






36. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






37. Value of Promotion






38. What are the standard subjects for ad visuals?






39. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






40. Offers the return of money based on proof of purchase.






41. Changing behavior by inducing anxiety






42. Advertisements focused on selling a product or service






43. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






44. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






45. What are the function of headlines?






46. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


47. People we try to emulate or whose approval concerns us






48. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






49. Joining together in a consistent manner everything that communicates with customers






50. Approaches to Post-Testing