Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the types of headlines?






2. What are the function of headlines?






3. What are the types of subheads?






4. Simply the percentage of homes exposed to an advertising media






5. Situate the brand socially






6. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






7. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






8. What are the standard subjects for ad visuals?






9. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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10. What are the principles of design?






11. Link key attributes to the brand name






12. What do the most effective radio commercials use?






13. What are the kinds of copy you can have in an ad?






14. Ads that simply bring the company's name to the attention of its target market again.






15. Form - task - possession - time - place utility






16. How often new buyers enter the market to buy the product.






17. Forms of Product Advertising






18. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






19. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






20. Duration of an advertising message or campaign over a given period of time - sustains memory






21. Advertisements focused on selling a product or service






22. Time - place of sale - environment






23. Scare the consumer into action






24. What are the positives to newspapers as a form of mass media?






25. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






26. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






27. Visualization/conceptualization






28. Advertisements that tell people what a product is - what it can do - and where it can be found.






29. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






30. Elements of an advertising message






31. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






32. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






33. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






34. The number of different people or households exposed to an ad.






35. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






36. Ads on the interior and exterior of busses - subways - and taxis.






37. Changing behavior by inducing anxiety






38. What kind of ads are most often remembered?






39. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






40. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






41. Ads used for announcements about what a company is - what it can do - and where it is located.






42. Displays that take the form of an advertising sign in high traffic areas of store aisles.






43. What are the types of Formatting the Body Copy?






44. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






45. The average number of times a person in the target audience is exposed to an ad.






46. Value of Promotion






47. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






48. Sales promotions that offer a discounted price to the consumer - which encourage trial.






49. The manufacturer provides the complete ads & shares the cost of the advertising time or space






50. Informs consumers about services or merchandise offered at regular prices