Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






2. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






3. Offers the return of money based on proof of purchase.






4. Three Common Discounts and Allowances






5. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






6. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






7. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






8. They use Retail Advertising because retail stores account for so much of the market






9. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






10. The average number of times a person in the target audience is exposed to an ad.






11. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






12. Placing items on sale and offering two-for-one specials of other deals






13. Influencing the brand choice of consumers who are 'ready to buy'






14. Link key attributes to the brand name






15. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






16. What are the function of headlines?






17. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






18. Information gathered about a particular market or market segment






19. Markets are segmented - products are positioned






20. Stages of ad development






21. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


22. What kind of ads are most often remembered?






23. Recruit new customers - retain current customers - and regain lost customers






24. What are the types of Formatting the Body Copy?






25. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






26. Reach (% of total market) x Frequency






27. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






28. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






29. What are the positives to newspapers as a form of mass media?






30. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






31. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






32. Made up of the company's own advertising staff. They may provide full services or limited services.






33. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






34. The number of different people or households exposed to an ad.






35. Approaches to Post-Testing






36. The greater size of an ad illustration...






37. Broad category of media - such as television - radio or newspaper






38. Define the brand image






39. Merchandise offered free or at a significant discount.






40. Studies such as controlled experiments and consumer purchase tests.






41. The speed which buyers forget the brand if advertising is not seen.






42. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






43. What are the standard subjects for ad visuals?






44. What kinds of ads resonate more?






45. Three Approaches to Setting Advertising Schedules






46. Types of Advertisements






47. Value of Promotion






48. Is the products ability to satisfy both functional needs & symbolic wants






49. The manufacturer provides the complete ads & shares the cost of the advertising time or space






50. Advertisements that tell people what a product is - what it can do - and where it can be found.