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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






2. Forms of Institutional Advertisements






3. Transform consumption experience






4. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






5. Ads on the interior and exterior of busses - subways - and taxis.






6. Types of Advertisements






7. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






8. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






9. Form - task - possession - time - place utility






10. What are the positives to newspapers as a form of mass media?






11. Changing behavior by inducing anxiety






12. Gathering - recording - and analyzing new information to help managers make marketing decisions






13. Broad category of media - such as television - radio or newspaper






14. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






15. Informs consumers about services or merchandise offered at regular prices






16. The speed which buyers forget the brand if advertising is not seen.






17. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






18. Is the products ability to satisfy both functional needs & symbolic wants






19. Scare the consumer into action






20. The greater size of an ad illustration...






21. Advertisements focused on selling a product or service






22. What are the standard subjects for ad visuals?






23. Ads that state the position of a company on an issue.






24. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






25. Allow the audience to participate actively & immediately






26. A discount on each case ordered during a specific time period.






27. Information gathered about a particular market or market segment






28. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






29. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






30. Advertising showing one brand's strengths relative to its competitors.






31. People we try to emulate or whose approval concerns us






32. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






33. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






34. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






35. Content advertising






36. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






37. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






38. Three Common Discounts and Allowances






39. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






40. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






41. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






42. Duration of an advertising message or campaign over a given period of time - sustains memory






43. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






44. What does the layout of an ad consist of?






45. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






46. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






47. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






48. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






49. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






50. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.







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Can you answer 50 questions in 15 minutes?


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