Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Approaches to Post-Testing






2. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






3. What are the function of headlines?






4. What are the types of subheads?






5. Merchandise offered free or at a significant discount.






6. Reach (% of total market) x Frequency






7. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






8. Ads on the interior and exterior of busses - subways - and taxis.






9. Content advertising






10. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






11. Advertisements that tell people what a product is - what it can do - and where it can be found.






12. Offers the return of money based on proof of purchase.






13. Common Advertising Appeals






14. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






15. Simply the percentage of homes exposed to an advertising media






16. Allow the audience to participate actively & immediately






17. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






18. Duration of an advertising message or campaign over a given period of time - sustains memory






19. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






20. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






21. What kind of ads are most often remembered?






22. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






23. Changing behavior by inducing anxiety






24. Three Common Discounts and Allowances






25. Transform consumption experience






26. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






27. The number of different people or households exposed to an ad.






28. What are the types of Formatting the Body Copy?






29. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






30. Affective Association

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31. Forms of Institutional Advertisements






32. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






33. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






34. Advertising used to reinforce previous knowledge of a product.






35. Family - society - reference groups - opinion leaders






36. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






37. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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38. Advertising showing one brand's strengths relative to its competitors.






39. Studies such as controlled experiments and consumer purchase tests.






40. Placing items on sale and offering two-for-one specials of other deals






41. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






42. Define the brand image






43. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






44. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






45. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






46. Markets are segmented - products are positioned






47. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






48. Sales promotions that offer a discounted price to the consumer - which encourage trial.






49. They use Retail Advertising because retail stores account for so much of the market






50. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air