Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






2. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






3. What is the best way to grab attention in an ad?

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4. Sales promotions that offer a discounted price to the consumer - which encourage trial.






5. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






6. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






7. They use Retail Advertising because retail stores account for so much of the market






8. Promotes a specific product or service and stimulates short term action while building awareness of the business






9. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






10. Tests used to test ad alternatives.






11. Offers the return of money based on proof of purchase.






12. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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13. Value of Promotion






14. Ads that simply bring the company's name to the attention of its target market again.






15. Displays that take the form of an advertising sign in high traffic areas of store aisles.






16. Recruit new customers - retain current customers - and regain lost customers






17. Informs consumers about services or merchandise offered at regular prices






18. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






19. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






20. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






21. Allow the audience to participate actively & immediately






22. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






23. Consumer needs - product development - assess effectiveness - financial planning and quality control






24. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






25. Common Advertising Appeals






26. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






27. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






28. Persuade the customer






29. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






30. Is an individual's openness or curiosity about a brand






31. Made up of the company's own advertising staff. They may provide full services or limited services.






32. A discount on each case ordered during a specific time period.






33. Joining together in a consistent manner everything that communicates with customers






34. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






35. The cost of reaching 1 - 000 individuals or households with the advertising message.






36. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






37. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






38. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






39. Advertising that promotes a specific brand's features and benefits.






40. Ads in magazines can be strategically placed in these places...






41. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






42. Ads on the interior and exterior of busses - subways - and taxis.






43. Form - task - possession - time - place utility






44. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






45. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






46. What kinds of ads resonate more?






47. Link key attributes to the brand name






48. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






49. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






50. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.