Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






2. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






3. Gathering - recording - and analyzing new information to help managers make marketing decisions






4. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






5. The greater size of an ad illustration...






6. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






7. Ads that simply bring the company's name to the attention of its target market again.






8. What does the layout of an ad consist of?






9. Made up of the company's own advertising staff. They may provide full services or limited services.






10. What are the types of Formatting the Body Copy?






11. What kinds of ads resonate more?






12. Offering the product free or at a greatly reduced price.






13. Party Responsible for Carrying Out Advertising Program






14. Duration of an advertising message or campaign over a given period of time - sustains memory






15. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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16. The manufacturer provides the complete ads & shares the cost of the advertising time or space






17. Scare the consumer into action






18. Some methods for scheduling media






19. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






20. Allow the audience to participate actively & immediately






21. Informs consumers about services or merchandise offered at regular prices






22. Information gathered about a particular market or market segment






23. Form - task - possession - time - place utility






24. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






25. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






26. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






27. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






28. Elements of an advertising message






29. People we try to emulate or whose approval concerns us






30. Recruit new customers - retain current customers - and regain lost customers






31. Advertising used to reinforce previous knowledge of a product.






32. Visualization/conceptualization






33. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






34. How often new buyers enter the market to buy the product.






35. Studies such as controlled experiments and consumer purchase tests.






36. What are the kinds of copy you can have in an ad?






37. Ads that state the position of a company on an issue.






38. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






39. Link key attributes to the brand name






40. Three Common Discounts and Allowances






41. Types of Advertisements






42. Reach (% of total market) x Frequency






43. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






44. Is an individual's openness or curiosity about a brand






45. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






46. A discount on each case ordered during a specific time period.






47. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






48. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






49. Ads in magazines can be strategically placed in these places...






50. Value of Promotion






Can you answer 50 questions in 15 minutes?



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