Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the function of headlines?






2. What are the types of Formatting the Body Copy?






3. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






4. Some methods for scheduling media






5. Cost of media buy/targeted audienceX1 - 000






6. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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7. Content advertising






8. Party Responsible for Carrying Out Advertising Program






9. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






10. Ads that state the position of a company on an issue.






11. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






12. The manufacturer provides the complete ads & shares the cost of the advertising time or space






13. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






14. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






15. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






16. The average number of times a person in the target audience is exposed to an ad.






17. Types of audience resonance

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18. What kind of ads are most often remembered?






19. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






20. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






21. Recruit new customers - retain current customers - and regain lost customers






22. Factors of Scheduling Advertising






23. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






24. Markets are segmented - products are positioned






25. Is an individual's openness or curiosity about a brand






26. The speed which buyers forget the brand if advertising is not seen.






27. Forms of Product Advertising






28. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






29. Consumer needs - product development - assess effectiveness - financial planning and quality control






30. The greater size of an ad illustration...






31. What are the types of headlines?






32. Made up of the company's own advertising staff. They may provide full services or limited services.






33. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






34. Interactive online advertising.






35. The cost of reaching 1 - 000 individuals or households with the advertising message.






36. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






37. Promote brand recall






38. Changing behavior by inducing anxiety






39. Scare the consumer into action






40. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






41. Stages of ad development






42. Link key attributes to the brand name






43. Is the products ability to satisfy both functional needs & symbolic wants






44. Reach (% of total market) x Frequency






45. Joining together in a consistent manner everything that communicates with customers






46. Elements of an advertising message






47. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






48. Informs consumers about services or merchandise offered at regular prices






49. Define the brand image






50. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.