Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






2. Types of audience resonance

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3. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






4. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






5. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






6. Visualization/conceptualization






7. Forms of Institutional Advertisements






8. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






9. Studies such as controlled experiments and consumer purchase tests.






10. Merchandise offered free or at a significant discount.






11. Situate the brand socially






12. Reimbursing a retailer for extra in-store support or special featuring of the brand.






13. Ads used for announcements about what a company is - what it can do - and where it is located.






14. Simply the percentage of homes exposed to an advertising media






15. The greater size of an ad illustration...






16. Reach (% of total market) x Frequency






17. Broad category of media - such as television - radio or newspaper






18. The percentage of households in a market that are tuned to a particular TV/radio show.






19. Form - task - possession - time - place utility






20. What are the positives to newspapers as a form of mass media?






21. Promote brand recall






22. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






23. Content advertising






24. What are the kinds of copy you can have in an ad?






25. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






26. Forms of Product Advertising






27. Interactive online advertising.






28. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






29. Common Advertising Appeals






30. What does the layout of an ad consist of?






31. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






32. Advertising that promotes a specific brand's features and benefits.






33. Is our acquired mental position regarding some idea or object






34. Stages of ad development






35. People we try to emulate or whose approval concerns us






36. Gathering - recording - and analyzing new information to help managers make marketing decisions






37. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






38. Advertising showing one brand's strengths relative to its competitors.






39. Displays that take the form of an advertising sign in high traffic areas of store aisles.






40. Types of Advertisements






41. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






42. What is the best way to grab attention in an ad?

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43. Recruit new customers - retain current customers - and regain lost customers






44. What are the types of Formatting the Body Copy?






45. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






46. Transform consumption experience






47. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






48. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






49. Where is the advertising and brand battle won or lost?






50. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.