Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Informs consumers about services or merchandise offered at regular prices






2. Advertising showing one brand's strengths relative to its competitors.






3. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






4. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






5. Types of audience resonance

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6. What kind of ads are most often remembered?






7. Reach (% of total market) x Frequency






8. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






9. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






10. The more frequently a product is purchased - the less repetition is required.






11. What are the kinds of copy you can have in an ad?






12. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






13. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






14. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






15. Gathering - recording - and analyzing new information to help managers make marketing decisions






16. Allow the audience to participate actively & immediately






17. Ads used for announcements about what a company is - what it can do - and where it is located.






18. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






19. Reimbursing a retailer for extra in-store support or special featuring of the brand.






20. Is our acquired mental position regarding some idea or object






21. A discount on each case ordered during a specific time period.






22. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






23. The cost of reaching 1 - 000 individuals or households with the advertising message.






24. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






25. Is an individual's openness or curiosity about a brand






26. Three Common Discounts and Allowances






27. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






28. Ads on the interior and exterior of busses - subways - and taxis.






29. Advertisements focused on selling a product or service






30. Link key attributes to the brand name






31. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






32. Sales promotions that offer a discounted price to the consumer - which encourage trial.






33. Family - society - reference groups - opinion leaders






34. What kinds of ads resonate more?






35. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






36. Affective Association

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37. Value of Promotion






38. They use Retail Advertising because retail stores account for so much of the market






39. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






40. Party Responsible for Carrying Out Advertising Program






41. Gross rating points =






42. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






43. The percentage of households in a market that are tuned to a particular TV/radio show.






44. The manufacturer provides the complete ads & shares the cost of the advertising time or space






45. Forms of Institutional Advertisements






46. Content advertising






47. Joining together in a consistent manner everything that communicates with customers






48. Cost of media buy/targeted audienceX1 - 000






49. What are the function of headlines?






50. Elements of an advertising message