Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Merchandise offered free or at a significant discount.






2. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






3. Duration of an advertising message or campaign over a given period of time - sustains memory






4. Promotes a specific product or service and stimulates short term action while building awareness of the business






5. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






6. Ads on the interior and exterior of busses - subways - and taxis.






7. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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8. Is our acquired mental position regarding some idea or object






9. What kinds of ads resonate more?






10. Persuade the customer






11. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






12. What is the best way to grab attention in an ad?

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13. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






14. Ads in magazines can be strategically placed in these places...






15. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






16. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






17. Forms of Institutional Advertisements






18. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






19. Where is the advertising and brand battle won or lost?






20. The cost of reaching 1 - 000 individuals or households with the advertising message.






21. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






22. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






23. Affective Association

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24. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






25. People we try to emulate or whose approval concerns us






26. Tests used to test ad alternatives.






27. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






28. Information gathered about a particular market or market segment






29. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






30. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






31. Approaches to Post-Testing






32. Types of Advertisements






33. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






34. Reimbursing a retailer for extra in-store support or special featuring of the brand.






35. Family - society - reference groups - opinion leaders






36. What are the function of headlines?






37. Is the products ability to satisfy both functional needs & symbolic wants






38. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






39. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






40. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






41. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






42. Party Responsible for Carrying Out Advertising Program






43. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






44. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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45. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






46. Offers the return of money based on proof of purchase.






47. Simply the percentage of homes exposed to an advertising media






48. Transform consumption experience






49. Situate the brand socially






50. Gross rating points =