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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






2. What are the standard subjects for ad visuals?






3. Time - place of sale - environment






4. Consumer needs - product development - assess effectiveness - financial planning and quality control






5. Advertising that promotes a specific brand's features and benefits.






6. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






7. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






8. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






9. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






10. Visualization/conceptualization






11. Changing behavior by inducing anxiety






12. Made up of the company's own advertising staff. They may provide full services or limited services.






13. Affective Association

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14. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






15. What kinds of ads resonate more?






16. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






17. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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18. Interactive online advertising.






19. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






20. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






21. Is our acquired mental position regarding some idea or object






22. Ads that simply bring the company's name to the attention of its target market again.






23. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






24. Ads in magazines can be strategically placed in these places...






25. Types of audience resonance

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26. What is the best way to grab attention in an ad?

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27. Ads on the interior and exterior of busses - subways - and taxis.






28. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






29. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






30. What are the positives to newspapers as a form of mass media?






31. Offers the return of money based on proof of purchase.






32. Three Common Discounts and Allowances






33. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






34. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






35. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






36. Merchandise offered free or at a significant discount.






37. Scare the consumer into action






38. They use Retail Advertising because retail stores account for so much of the market






39. Placing items on sale and offering two-for-one specials of other deals






40. Elements of an advertising message






41. Is the products ability to satisfy both functional needs & symbolic wants






42. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






43. Value of Promotion






44. Forms of Institutional Advertisements






45. Sales promotions that offer a discounted price to the consumer - which encourage trial.






46. The average number of times a person in the target audience is exposed to an ad.






47. People we try to emulate or whose approval concerns us






48. Broad category of media - such as television - radio or newspaper






49. Form - task - possession - time - place utility






50. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval







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Can you answer 50 questions in 15 minutes?


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