Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that promotes a specific brand's features and benefits.






2. The average number of times a person in the target audience is exposed to an ad.






3. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






4. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






5. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






6. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






7. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






8. What are the positives to newspapers as a form of mass media?






9. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






10. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






11. Visualization/conceptualization






12. Reimbursing a retailer for extra in-store support or special featuring of the brand.






13. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






14. Factors of Scheduling Advertising






15. What do the most effective radio commercials use?






16. Is the products ability to satisfy both functional needs & symbolic wants






17. Consumer needs - product development - assess effectiveness - financial planning and quality control






18. The manufacturer provides the complete ads & shares the cost of the advertising time or space






19. Influencing the brand choice of consumers who are 'ready to buy'






20. They use Retail Advertising because retail stores account for so much of the market






21. Common Advertising Appeals






22. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






23. Forms of Institutional Advertisements






24. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






25. Cost of media buy/targeted audienceX1 - 000






26. Ads used for announcements about what a company is - what it can do - and where it is located.






27. Advertisements focused on selling a product or service






28. Promotes a specific product or service and stimulates short term action while building awareness of the business






29. Stages of ad development






30. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






31. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






32. What kind of ads are most often remembered?






33. What is the best way to grab attention in an ad?

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34. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






35. Persuade the customer






36. Information gathered about a particular market or market segment






37. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






38. What are the principles of design?






39. Scare the consumer into action






40. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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41. Placing items on sale and offering two-for-one specials of other deals






42. What are the types of Formatting the Body Copy?






43. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






44. Simply the percentage of homes exposed to an advertising media






45. The greater size of an ad illustration...






46. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






47. Define the brand image






48. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






49. Party Responsible for Carrying Out Advertising Program






50. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.