Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Publicity Tools






2. Forms of Institutional Advertisements






3. What are the types of headlines?






4. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






5. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






6. The greater size of an ad illustration...






7. Factors of Scheduling Advertising






8. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






9. Approaches to Post-Testing






10. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






11. What does the layout of an ad consist of?






12. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






13. Informs consumers about services or merchandise offered at regular prices






14. Persuade the customer






15. Affective Association

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16. Offering the product free or at a greatly reduced price.






17. Advertising used to reinforce previous knowledge of a product.






18. The manufacturer provides the complete ads & shares the cost of the advertising time or space






19. What do the most effective radio commercials use?






20. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






21. Promotes a specific product or service and stimulates short term action while building awareness of the business






22. Link key attributes to the brand name






23. Advertisements that tell people what a product is - what it can do - and where it can be found.






24. Family - society - reference groups - opinion leaders






25. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






26. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






27. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






28. Promote brand recall






29. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






30. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






31. Scare the consumer into action






32. Ads in magazines can be strategically placed in these places...






33. Define the brand image






34. What are the kinds of copy you can have in an ad?






35. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






36. Advertising showing one brand's strengths relative to its competitors.






37. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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38. A discount on each case ordered during a specific time period.






39. Elements of an advertising message






40. Reimbursing a retailer for extra in-store support or special featuring of the brand.






41. Form - task - possession - time - place utility






42. What are the standard subjects for ad visuals?






43. What kinds of ads resonate more?






44. Allow the audience to participate actively & immediately






45. Is an individual's openness or curiosity about a brand






46. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






47. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






48. Advertising that promotes a specific brand's features and benefits.






49. Ads used for announcements about what a company is - what it can do - and where it is located.






50. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.







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