Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the function of headlines?






2. Advertising showing one brand's strengths relative to its competitors.






3. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






4. Broad category of media - such as television - radio or newspaper






5. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






6. Advertisements focused on selling a product or service






7. People we try to emulate or whose approval concerns us






8. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






9. What do the most effective radio commercials use?






10. Ads that simply bring the company's name to the attention of its target market again.






11. Ads that state the position of a company on an issue.






12. Where is the advertising and brand battle won or lost?






13. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






14. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






15. Approaches to Post-Testing






16. What are the standard subjects for ad visuals?






17. The percentage of households in a market that are tuned to a particular TV/radio show.






18. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






19. Affective Association

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20. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






21. Is our acquired mental position regarding some idea or object






22. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






23. Link key attributes to the brand name






24. Reach (% of total market) x Frequency






25. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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26. Consumer needs - product development - assess effectiveness - financial planning and quality control






27. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






28. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






29. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






30. Party Responsible for Carrying Out Advertising Program






31. Ads on the interior and exterior of busses - subways - and taxis.






32. Three Approaches to Setting Advertising Schedules






33. What are the types of Formatting the Body Copy?






34. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






35. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






36. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






37. Promote brand recall






38. Advertisements that tell people what a product is - what it can do - and where it can be found.






39. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






40. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






41. What kind of ads are most often remembered?






42. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






43. Reimbursing a retailer for extra in-store support or special featuring of the brand.






44. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






45. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






46. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






47. Is the products ability to satisfy both functional needs & symbolic wants






48. Family - society - reference groups - opinion leaders






49. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






50. Made up of the company's own advertising staff. They may provide full services or limited services.







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Can you answer 50 questions in 15 minutes?


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