Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






2. What do the most effective radio commercials use?






3. Advertisements focused on selling a product or service






4. Three Common Discounts and Allowances






5. Displays that take the form of an advertising sign in high traffic areas of store aisles.






6. Types of audience resonance

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7. Merchandise offered free or at a significant discount.






8. Tests used to test ad alternatives.






9. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






10. Markets are segmented - products are positioned






11. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






12. The number of different people or households exposed to an ad.






13. Advertisements that tell people what a product is - what it can do - and where it can be found.






14. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






15. Family - society - reference groups - opinion leaders






16. Form - task - possession - time - place utility






17. What are the types of Formatting the Body Copy?






18. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






19. Changing behavior by inducing anxiety






20. Persuade the customer






21. Three Approaches to Setting Advertising Schedules






22. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






23. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






24. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






25. The manufacturer provides the complete ads & shares the cost of the advertising time or space






26. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






27. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






28. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






29. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






30. A discount on each case ordered during a specific time period.






31. How often new buyers enter the market to buy the product.






32. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






33. Offering the product free or at a greatly reduced price.






34. The speed which buyers forget the brand if advertising is not seen.






35. Ads that state the position of a company on an issue.






36. Promote brand recall






37. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






38. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






39. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






40. Made up of the company's own advertising staff. They may provide full services or limited services.






41. Is the products ability to satisfy both functional needs & symbolic wants






42. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






43. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






44. People we try to emulate or whose approval concerns us






45. Placing items on sale and offering two-for-one specials of other deals






46. What are the function of headlines?






47. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






48. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






49. What does the layout of an ad consist of?






50. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.