Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests used to test ad alternatives.






2. What are the types of headlines?






3. Types of Publicity Tools






4. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






5. Content advertising






6. The average number of times a person in the target audience is exposed to an ad.






7. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






8. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






9. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






10. What are the positives to newspapers as a form of mass media?






11. Reimbursing a retailer for extra in-store support or special featuring of the brand.






12. Sales promotions that offer a discounted price to the consumer - which encourage trial.






13. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






14. Link key attributes to the brand name






15. Joining together in a consistent manner everything that communicates with customers






16. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






17. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






18. Consumer needs - product development - assess effectiveness - financial planning and quality control






19. What are the principles of design?






20. People we try to emulate or whose approval concerns us






21. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






22. Advertising showing one brand's strengths relative to its competitors.






23. They use Retail Advertising because retail stores account for so much of the market






24. Ads in magazines can be strategically placed in these places...






25. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






26. Ads on the interior and exterior of busses - subways - and taxis.






27. Types of Advertisements






28. The percentage of households in a market that are tuned to a particular TV/radio show.






29. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






30. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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31. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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32. Three Common Discounts and Allowances






33. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






34. What do the most effective radio commercials use?






35. Placing items on sale and offering two-for-one specials of other deals






36. Ads used for announcements about what a company is - what it can do - and where it is located.






37. Forms of Product Advertising






38. Stages of ad development






39. Is our acquired mental position regarding some idea or object






40. Transform consumption experience






41. Merchandise offered free or at a significant discount.






42. What are the types of Formatting the Body Copy?






43. The more frequently a product is purchased - the less repetition is required.






44. Situate the brand socially






45. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






46. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






47. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






48. Influencing the brand choice of consumers who are 'ready to buy'






49. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






50. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000