Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






2. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






3. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






4. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






5. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






6. The average number of times a person in the target audience is exposed to an ad.






7. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






8. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






9. Merchandise offered free or at a significant discount.






10. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






11. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






12. Persuade the customer






13. Content advertising






14. The more frequently a product is purchased - the less repetition is required.






15. Sales promotions that offer a discounted price to the consumer - which encourage trial.






16. Interactive online advertising.






17. The speed which buyers forget the brand if advertising is not seen.






18. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






19. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






20. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






21. Situate the brand socially






22. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






23. Made up of the company's own advertising staff. They may provide full services or limited services.






24. What are the kinds of copy you can have in an ad?






25. Ads that simply bring the company's name to the attention of its target market again.






26. Informs consumers about services or merchandise offered at regular prices






27. Elements of an advertising message






28. A discount on each case ordered during a specific time period.






29. Value of Promotion






30. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






31. Party Responsible for Carrying Out Advertising Program






32. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






33. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






34. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






35. Gross rating points =






36. Promote brand recall






37. Approaches to Post-Testing






38. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






39. Markets are segmented - products are positioned






40. Changing behavior by inducing anxiety






41. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






42. Is the products ability to satisfy both functional needs & symbolic wants






43. What are the standard subjects for ad visuals?






44. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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45. Advertisements that tell people what a product is - what it can do - and where it can be found.






46. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






47. Three Approaches to Setting Advertising Schedules






48. Information gathered about a particular market or market segment






49. Reimbursing a retailer for extra in-store support or special featuring of the brand.






50. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.