Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






2. Broad category of media - such as television - radio or newspaper






3. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






4. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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5. Promote brand recall






6. Recruit new customers - retain current customers - and regain lost customers






7. Gross rating points =






8. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






9. What are the principles of design?






10. What are the positives to newspapers as a form of mass media?






11. A discount on each case ordered during a specific time period.






12. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






13. Advertising that promotes a specific brand's features and benefits.






14. Reach (% of total market) x Frequency






15. The more frequently a product is purchased - the less repetition is required.






16. Sales promotions that offer a discounted price to the consumer - which encourage trial.






17. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






18. What does the layout of an ad consist of?






19. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






20. What is the best way to grab attention in an ad?

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21. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






22. Some methods for scheduling media






23. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






24. Markets are segmented - products are positioned






25. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






26. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






27. Where is the advertising and brand battle won or lost?






28. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






29. Displays that take the form of an advertising sign in high traffic areas of store aisles.






30. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






31. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






32. Forms of Product Advertising






33. Family - society - reference groups - opinion leaders






34. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






35. Offering the product free or at a greatly reduced price.






36. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






37. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






38. Scare the consumer into action






39. Affective Association

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40. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






41. Form - task - possession - time - place utility






42. Stages of ad development






43. Ads that simply bring the company's name to the attention of its target market again.






44. Information gathered about a particular market or market segment






45. Cost of media buy/targeted audienceX1 - 000






46. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






47. Advertisements that tell people what a product is - what it can do - and where it can be found.






48. Persuade the customer






49. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






50. What kind of ads are most often remembered?