Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






2. Is the products ability to satisfy both functional needs & symbolic wants






3. Where is the advertising and brand battle won or lost?






4. Is our acquired mental position regarding some idea or object






5. Some methods for scheduling media






6. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






7. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






8. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






9. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






10. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






11. The average number of times a person in the target audience is exposed to an ad.






12. Ads in magazines can be strategically placed in these places...






13. What are the kinds of copy you can have in an ad?






14. Family - society - reference groups - opinion leaders






15. Duration of an advertising message or campaign over a given period of time - sustains memory






16. Three Common Discounts and Allowances






17. Gathering - recording - and analyzing new information to help managers make marketing decisions






18. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






19. What does the layout of an ad consist of?






20. Three Approaches to Setting Advertising Schedules






21. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






22. Interactive online advertising.






23. What are the function of headlines?






24. Persuade the customer






25. Value of Promotion






26. The more frequently a product is purchased - the less repetition is required.






27. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






28. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






29. Affective Association


30. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






31. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






32. Allow the audience to participate actively & immediately






33. Changing behavior by inducing anxiety






34. What are the types of headlines?






35. Advertising used to reinforce previous knowledge of a product.






36. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






37. Visualization/conceptualization






38. Party Responsible for Carrying Out Advertising Program






39. The manufacturer provides the complete ads & shares the cost of the advertising time or space






40. Forms of Product Advertising






41. What are the positives to newspapers as a form of mass media?






42. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






43. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


44. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






45. Broad category of media - such as television - radio or newspaper






46. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






47. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






48. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






49. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






50. Scare the consumer into action