Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach (% of total market) x Frequency






2. Interactive online advertising.






3. Merchandise offered free or at a significant discount.






4. A discount on each case ordered during a specific time period.






5. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






6. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






7. The more frequently a product is purchased - the less repetition is required.






8. Consumer needs - product development - assess effectiveness - financial planning and quality control






9. Forms of Product Advertising






10. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






11. Gross rating points =






12. Ads that simply bring the company's name to the attention of its target market again.






13. Three Approaches to Setting Advertising Schedules






14. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






15. Forms of Institutional Advertisements






16. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






17. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






18. Offering the product free or at a greatly reduced price.






19. Offers the return of money based on proof of purchase.






20. Factors of Scheduling Advertising






21. Ads used for announcements about what a company is - what it can do - and where it is located.






22. Content advertising






23. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






24. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






25. What are the types of headlines?






26. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






27. Changing behavior by inducing anxiety






28. Advertising used to reinforce previous knowledge of a product.






29. Markets are segmented - products are positioned






30. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






31. Displays that take the form of an advertising sign in high traffic areas of store aisles.






32. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


33. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






34. Advertisements focused on selling a product or service






35. Studies such as controlled experiments and consumer purchase tests.






36. Sales promotions that offer a discounted price to the consumer - which encourage trial.






37. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






38. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






39. The speed which buyers forget the brand if advertising is not seen.






40. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






41. Is our acquired mental position regarding some idea or object






42. Situate the brand socially






43. Ads that state the position of a company on an issue.






44. Broad category of media - such as television - radio or newspaper






45. Family - society - reference groups - opinion leaders






46. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






47. Stages of ad development






48. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






49. Advertising that promotes a specific brand's features and benefits.






50. The local media of each country - for large campaigns targeted to consumers or businesses within a single country