Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Displays that take the form of an advertising sign in high traffic areas of store aisles.






2. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






3. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






4. Content advertising






5. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






6. What are the principles of design?






7. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






8. Reach (% of total market) x Frequency






9. Types of audience resonance

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10. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






11. Form - task - possession - time - place utility






12. Recruit new customers - retain current customers - and regain lost customers






13. Where is the advertising and brand battle won or lost?






14. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






15. The speed which buyers forget the brand if advertising is not seen.






16. Advertising used to reinforce previous knowledge of a product.






17. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






18. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






19. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






20. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






21. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






22. Promote brand recall






23. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






24. Ads that state the position of a company on an issue.






25. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






26. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






27. Advertisements that tell people what a product is - what it can do - and where it can be found.






28. Tests used to test ad alternatives.






29. What are the types of Formatting the Body Copy?






30. Influencing the brand choice of consumers who are 'ready to buy'






31. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






32. Value of Promotion






33. Changing behavior by inducing anxiety






34. Factors of Scheduling Advertising






35. Advertising showing one brand's strengths relative to its competitors.






36. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






37. Family - society - reference groups - opinion leaders






38. Stages of ad development






39. Placing items on sale and offering two-for-one specials of other deals






40. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






41. Elements of an advertising message






42. Approaches to Post-Testing






43. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






44. Broad category of media - such as television - radio or newspaper






45. The more frequently a product is purchased - the less repetition is required.






46. Ads used for announcements about what a company is - what it can do - and where it is located.






47. Ads that simply bring the company's name to the attention of its target market again.






48. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






49. Transform consumption experience






50. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms