Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of an advertising message






2. Party Responsible for Carrying Out Advertising Program






3. Where is the advertising and brand battle won or lost?






4. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






5. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






6. Types of audience resonance

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7. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






8. Offering the product free or at a greatly reduced price.






9. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






10. The greater size of an ad illustration...






11. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






12. Reach (% of total market) x Frequency






13. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






14. Gathering - recording - and analyzing new information to help managers make marketing decisions






15. What are the types of Formatting the Body Copy?






16. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






17. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






18. Gross rating points =






19. Advertisements that tell people what a product is - what it can do - and where it can be found.






20. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






21. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






22. Broad category of media - such as television - radio or newspaper






23. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






24. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






25. How often new buyers enter the market to buy the product.






26. Influencing the brand choice of consumers who are 'ready to buy'






27. The more frequently a product is purchased - the less repetition is required.






28. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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29. Is our acquired mental position regarding some idea or object






30. Informs consumers about services or merchandise offered at regular prices






31. Advertising that promotes a specific brand's features and benefits.






32. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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33. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






34. What kinds of ads resonate more?






35. Factors of Scheduling Advertising






36. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






37. Types of Advertisements






38. Promotes a specific product or service and stimulates short term action while building awareness of the business






39. Joining together in a consistent manner everything that communicates with customers






40. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






41. Three Approaches to Setting Advertising Schedules






42. Changing behavior by inducing anxiety






43. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






44. Sales promotions that offer a discounted price to the consumer - which encourage trial.






45. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






46. Ads that state the position of a company on an issue.






47. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






48. Visualization/conceptualization






49. Family - society - reference groups - opinion leaders






50. The manufacturer provides the complete ads & shares the cost of the advertising time or space