Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests used to test ad alternatives.






2. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






3. Scare the consumer into action






4. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






5. Factors of Scheduling Advertising






6. Sales promotions that offer a discounted price to the consumer - which encourage trial.






7. Duration of an advertising message or campaign over a given period of time - sustains memory






8. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






9. Information gathered about a particular market or market segment






10. Visualization/conceptualization






11. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






12. Common Advertising Appeals






13. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






14. Value of Promotion






15. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






16. The more frequently a product is purchased - the less repetition is required.






17. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






18. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






19. Persuade the customer






20. What are the function of headlines?






21. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






22. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






23. Offering the product free or at a greatly reduced price.






24. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






25. Recruit new customers - retain current customers - and regain lost customers






26. Influencing the brand choice of consumers who are 'ready to buy'






27. The cost of reaching 1 - 000 individuals or households with the advertising message.






28. Is an individual's openness or curiosity about a brand






29. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






30. Ads in magazines can be strategically placed in these places...






31. Advertising that promotes a specific brand's features and benefits.






32. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






33. Transform consumption experience






34. Placing items on sale and offering two-for-one specials of other deals






35. Gathering - recording - and analyzing new information to help managers make marketing decisions






36. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






37. Ads that state the position of a company on an issue.






38. Advertising showing one brand's strengths relative to its competitors.






39. Three Common Discounts and Allowances






40. Interactive online advertising.






41. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






42. How often new buyers enter the market to buy the product.






43. Types of Advertisements






44. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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45. Cost of media buy/targeted audienceX1 - 000






46. Reimbursing a retailer for extra in-store support or special featuring of the brand.






47. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






48. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






49. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






50. What are the standard subjects for ad visuals?