Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stages of ad development






2. Cost of media buy/targeted audienceX1 - 000






3. Allow the audience to participate actively & immediately






4. Advertising used to reinforce previous knowledge of a product.






5. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






6. What are the positives to newspapers as a form of mass media?






7. Offering the product free or at a greatly reduced price.






8. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






9. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






10. How often new buyers enter the market to buy the product.






11. Changing behavior by inducing anxiety






12. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






13. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






14. Some methods for scheduling media






15. Joining together in a consistent manner everything that communicates with customers






16. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






17. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






18. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






19. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






20. Ads that state the position of a company on an issue.






21. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






22. Family - society - reference groups - opinion leaders






23. Advertising that promotes a specific brand's features and benefits.






24. Transform consumption experience






25. Placing items on sale and offering two-for-one specials of other deals






26. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






27. Forms of Institutional Advertisements






28. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






29. Link key attributes to the brand name






30. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






31. Merchandise offered free or at a significant discount.






32. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






33. Information gathered about a particular market or market segment






34. Ads used for announcements about what a company is - what it can do - and where it is located.






35. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






36. Factors of Scheduling Advertising






37. Elements of an advertising message






38. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






39. The greater size of an ad illustration...






40. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






41. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






42. Consumer needs - product development - assess effectiveness - financial planning and quality control






43. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






44. Where is the advertising and brand battle won or lost?






45. Gathering - recording - and analyzing new information to help managers make marketing decisions






46. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






47. Advertising showing one brand's strengths relative to its competitors.






48. What are the standard subjects for ad visuals?






49. Types of Advertisements






50. Simply the percentage of homes exposed to an advertising media







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Can you answer 50 questions in 15 minutes?


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