Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recruit new customers - retain current customers - and regain lost customers






2. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






3. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






4. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






5. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






6. Ads that state the position of a company on an issue.






7. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






8. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






9. Define the brand image






10. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






11. Three Common Discounts and Allowances






12. Advertising that promotes a specific brand's features and benefits.






13. Sales promotions that offer a discounted price to the consumer - which encourage trial.






14. What are the types of subheads?






15. Advertising showing one brand's strengths relative to its competitors.






16. Advertisements focused on selling a product or service






17. Tests used to test ad alternatives.






18. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






19. What kind of ads are most often remembered?






20. Advertisements that tell people what a product is - what it can do - and where it can be found.






21. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






22. What does the layout of an ad consist of?






23. The more frequently a product is purchased - the less repetition is required.






24. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






25. Form - task - possession - time - place utility






26. Ads used for announcements about what a company is - what it can do - and where it is located.






27. What are the function of headlines?






28. Advertising used to reinforce previous knowledge of a product.






29. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






30. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






31. The greater size of an ad illustration...






32. Approaches to Post-Testing






33. The speed which buyers forget the brand if advertising is not seen.






34. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






35. Placing items on sale and offering two-for-one specials of other deals






36. What are the types of Formatting the Body Copy?






37. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






38. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






39. Consumer needs - product development - assess effectiveness - financial planning and quality control






40. Studies such as controlled experiments and consumer purchase tests.






41. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






42. What kinds of ads resonate more?






43. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






44. Ads in magazines can be strategically placed in these places...






45. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






46. Promote brand recall






47. Duration of an advertising message or campaign over a given period of time - sustains memory






48. Ads that simply bring the company's name to the attention of its target market again.






49. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






50. Forms of Institutional Advertisements