Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Time - place of sale - environment






2. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






3. Transform consumption experience






4. Is the products ability to satisfy both functional needs & symbolic wants






5. Common Advertising Appeals






6. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






7. Define the brand image






8. Forms of Institutional Advertisements






9. Sales promotions that offer a discounted price to the consumer - which encourage trial.






10. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






11. Duration of an advertising message or campaign over a given period of time - sustains memory






12. The percentage of households in a market that are tuned to a particular TV/radio show.






13. Types of Advertisements






14. Simply the percentage of homes exposed to an advertising media






15. Placing items on sale and offering two-for-one specials of other deals






16. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






17. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






18. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






19. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






20. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






21. Types of audience resonance

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22. Studies such as controlled experiments and consumer purchase tests.






23. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






24. Gathering - recording - and analyzing new information to help managers make marketing decisions






25. Form - task - possession - time - place utility






26. How often new buyers enter the market to buy the product.






27. What are the standard subjects for ad visuals?






28. Link key attributes to the brand name






29. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






30. Consumer needs - product development - assess effectiveness - financial planning and quality control






31. Advertisements that tell people what a product is - what it can do - and where it can be found.






32. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






33. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






34. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






35. Is an individual's openness or curiosity about a brand






36. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






37. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






38. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






39. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






40. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






41. Influencing the brand choice of consumers who are 'ready to buy'






42. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






43. Promotes a specific product or service and stimulates short term action while building awareness of the business






44. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






45. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






46. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






47. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






48. Ads in magazines can be strategically placed in these places...






49. Promote brand recall






50. Ads on the interior and exterior of busses - subways - and taxis.