SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.
Flighting (Intermittent) Schedule
Segmenting
Transit Advertising (Bus - taxi - and subway advertising)
thumbnails - roughs - dummies - comprehensives (elaborate draft)
2. Promote brand recall
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
1. Allowances and Discounts 2. Cooperative Advertising 3. Training of Distributors' Sales-Forces
Portfolio Tests
STP Marketing (Segmenting - Targeting - Positioning)
3. Consumers are invited to view a new TV show or movie in which test commercials are also shown.
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
Allowances and Discounts
Pioneering
Theater Tests
4. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.
Institutional Advertisements
Ad research
1. Buyer Turnover 2. Purchase Frequency 3. Forgetting Rate
Lead in paragraphs - interior paragraphs - trial close - and close
5. Studies such as controlled experiments and consumer purchase tests.
Opinion leaders
Buyer Turnover
Institutional Advertising
Sales Tests
6. Advertisements focused on selling a product or service
Cost per Thousand (CPM)
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Marketing research
Product Advertisements
7. Persuade the customer
Methods: reason why/hard sell approach - create logical arguments - assumes actively engaged consumer - potential for consumer counter argument - involves demonstration - comparison and testimonials - informercials have a bad reputation - not he
cognitive dissonance
audience - ad message itself - communications media - and the product concept
Nonpersonal influences on consumer behavior
8. Family - society - reference groups - opinion leaders
Portfolio Tests
Unaided Recall
Electronic Media
Interpersonal influences on consumer behavior
9. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market
Negatively originated (informational) motives
STP Marketing (Segmenting - Targeting - Positioning)
bleed pages - inserts - covers - front - inside front - inside back - and outside back
Frequency
10. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.
Full-Service Agency
Attitude Tests
Direct Mail Advertising
Purposes of Marketing research
11. What do the most effective radio commercials use?
Print Media
Pioneering Institutional
Sounds that are familiar
Purposes of Marketing research
12. Reimbursing a retailer for extra in-store support or special featuring of the brand.
straight sell copy - institutional copy - narrative copy - dialogue/monologue copy - picture/caption copy - device copy
Merchandise Allowance
attract attention - engage the audience - explain the visual - lead the audience into the body of the ad - introduce the brand and present the selling message
Place-Based Media
13. From basic physiological needs to safety - social - and esteem needs to self-actualization needs
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
14. Party Responsible for Carrying Out Advertising Program
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Regular price-line advertising
In-House Agencies
Place-Based Media
15. Made up of the company's own advertising staff. They may provide full services or limited services.
Direct Mail Advertising
cognitive dissonance
In-House Agencies
Pretests
16. How often new buyers enter the market to buy the product.
Buyer Turnover
Finance Allowance
CPM
Pretests
17. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.
thumbnails - roughs - dummies - comprehensives (elaborate draft)
Sweepstakes
Post-Tests
1. News Release 2. News Conference 3. Public Service Announcements (PSAs)
18. Placing items on sale and offering two-for-one specials of other deals
Methods: Put it in everyday context - or branded entertainment - emphasizes that objects have social meaning - advertisers know this so they try to put the product in a socially desirable context
Rating
Contests
Sales Advertising
19. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers
Continuous (Steady) Schedule
Premiums
Segmenting
Print Media
20. Elements of an advertising message
audience - ad message itself - communications media - and the product concept
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Make the consumers like the brand - appeal more to feelings - 'soft sell' tend to be preferred by creatives - usually includes a feel-good ad - humor - or sex appeal
Reminder
21. Ads that state the position of a company on an issue.
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
Finance Allowance
Advocacy
1) the package containing the product 2) the product itself 3) the product in use 4) how to use the product 5) product features 6) comparison 7) user benefit 8) humor 9) testimonial 10) negative appeal
22. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity
Functions of Marketing research
Opinion leaders
Functional needs
Perception
23. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else
Unaided Recall
Premiums
BDI (Brand development index)
Exchange
24. Displays that take the form of an advertising sign in high traffic areas of store aisles.
Point-of-Purchase Displays
Continuity
Interpersonal influences on consumer behavior
Competitive Institutional
25. Types of Publicity Tools
Product Placement
Reach
1. News Release 2. News Conference 3. Public Service Announcements (PSAs)
Sounds that are familiar
26. Offering the product free or at a greatly reduced price.
Continuous (Steady) Schedule
1. News Release 2. News Conference 3. Public Service Announcements (PSAs)
Pioneering Institutional
Samples
27. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.
Frequently use the word 'you'
Exchange
Trade-Oriented Sales Promotions (Trade Promotions)
Permission-Based Advertising
28. What are the types of subheads?
Jury Tests
Reference groups
kickers - boldface and italics
Methods: reason why/hard sell approach - create logical arguments - assumes actively engaged consumer - potential for consumer counter argument - involves demonstration - comparison and testimonials - informercials have a bad reputation - not he
29. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure
Habits
Pioneering Institutional
Reach
Electronic Media
30. Offers the return of money based on proof of purchase.
Rebates
Pulse (Burst) Schedule
Finance Allowance
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
31. Tests conducted after an ad has been shown to determine if it accomplished its intended message.
Limited-Service Agency
Allowances and Discounts
Functional needs
Post-Tests
32. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.
Outdoor Advertising (Billboard)
Post-Tests
Methods: reason why/hard sell approach - create logical arguments - assumes actively engaged consumer - potential for consumer counter argument - involves demonstration - comparison and testimonials - informercials have a bad reputation - not he
Allowances and Discounts
33. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long
Utility
1. Aided Recall 2. Unaided Recall 3. Attitude Tests 4. Inquiry Tests 5. Sales Tests
Ones with fewer words
cognitive dissonance
34. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100
Negatively originated (informational) motives
BDI (Brand development index)
In-House Agencies
Local Advertisers
35. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
Regular price-line advertising
Horizontal cooperative advertising
36. People we try to emulate or whose approval concerns us
Publicity Tools
Reminder Institutional
Place-Based Media
Reference groups
37. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.
Trade-Oriented Sales Promotions (Trade Promotions)
Inquiry Tests
Gross Ratings Points (GRPs)
Segmenting
38. Advertisements that tell people what a product is - what it can do - and where it can be found.
Segmenting
creating a picture of the concept they want to convey
Rich Media
Pioneering
39. Forms of Institutional Advertisements
Limited-Service Agency
kickers - boldface and italics
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
40. Where is the advertising and brand battle won or lost?
Gross Ratings Points (GRPs)
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Aided Recall
Message development - You must create a message that gets into the minds of the consumer and target audience
41. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Allowances and Discounts
Reference groups
Perception
42. Define the brand image
Maslow's hierarchy of needs theory of motivation based on unmet human needs
the more audience attention
Functions of Marketing research
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
43. What are the kinds of copy you can have in an ad?
Continuous (Steady) Schedule
audience - ad message itself - communications media - and the product concept
straight sell copy - institutional copy - narrative copy - dialogue/monologue copy - picture/caption copy - device copy
Rossiter & Percy's Fundamental Motives
44. Advertising showing one brand's strengths relative to its competitors.
Case Allowance
Sales Advertising
Comparative
Interpersonal influences on consumer behavior
45. Recruit new customers - retain current customers - and regain lost customers
Message development - You must create a message that gets into the minds of the consumer and target audience
Methods: anxiety and social anxiety ads - present clear and present danger - demonstrate that the only way to avoid this social danger is to buy this product - while it is one of the most effective methods - there are often ethical issues
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Purposes of Marketing research
46. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually
Lead in paragraphs - interior paragraphs - trial close - and close
Jury Tests
Publicity Tools
Brand loyalty
47. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.
Competitive
Inquiry Tests
Purchase Frequency
Full-Service Agency
48. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.
Jury Tests
Cost per Thousand (CPM)
Case Allowance
Portfolio Tests
49. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.
Unaided Recall
Point-of-Purchase Displays
Message development - You must create a message that gets into the minds of the consumer and target audience
Perception
50. Paying retailers for financing costs or financial losses associated with consumer sales promotions.
Finance Allowance
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Functions of Marketing research
Case Allowance
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests