Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Party Responsible for Carrying Out Advertising Program






2. Offers the return of money based on proof of purchase.






3. Broad category of media - such as television - radio or newspaper






4. Gathering - recording - and analyzing new information to help managers make marketing decisions






5. Where is the advertising and brand battle won or lost?






6. Time - place of sale - environment






7. The number of different people or households exposed to an ad.






8. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






9. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






10. Scare the consumer into action






11. Affective Association

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12. They use Retail Advertising because retail stores account for so much of the market






13. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






14. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






15. Cost of media buy/targeted audienceX1 - 000






16. Value of Promotion






17. Types of audience resonance

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18. What are the types of subheads?






19. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






20. Promotes a specific product or service and stimulates short term action while building awareness of the business






21. Placing items on sale and offering two-for-one specials of other deals






22. People we try to emulate or whose approval concerns us






23. Changing behavior by inducing anxiety






24. Offering the product free or at a greatly reduced price.






25. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






26. Is our acquired mental position regarding some idea or object






27. The manufacturer provides the complete ads & shares the cost of the advertising time or space






28. Interactive online advertising.






29. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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30. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






31. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






32. Ads that state the position of a company on an issue.






33. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






34. Three Approaches to Setting Advertising Schedules






35. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






36. Some methods for scheduling media






37. Types of Advertisements






38. Recruit new customers - retain current customers - and regain lost customers






39. Ads that simply bring the company's name to the attention of its target market again.






40. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






41. What are the kinds of copy you can have in an ad?






42. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






43. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






44. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






45. What is the best way to grab attention in an ad?

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46. Situate the brand socially






47. Tests used to test ad alternatives.






48. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






49. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






50. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.