SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)
Classified Advertising
Forgetting Rate
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
Merchandise Allowance
2. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.
Local Advertisers
Aided Recall
Competitive Institutional
Market research
3. Common Advertising Appeals
1. Sex Appeals 2. Fear Appeals 3. Humorous Appeals
visuals - headlines - subheads - body copy - slogan - seal - logo - signature
BDI (Brand development index)
Opinion leaders
4. Some methods for scheduling media
Trade-Oriented Sales Promotions (Trade Promotions)
Attitude Tests
Regular price-line advertising
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
5. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers
Print Media
Continuous (Steady) Schedule
Make the consumers like the brand - appeal more to feelings - 'soft sell' tend to be preferred by creatives - usually includes a feel-good ad - humor - or sex appeal
kickers - boldface and italics
6. Changing behavior by inducing anxiety
Methods: anxiety and social anxiety ads - present clear and present danger - demonstrate that the only way to avoid this social danger is to buy this product - while it is one of the most effective methods - there are often ethical issues
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
Inquiry Tests
Comparative
7. How often new buyers enter the market to buy the product.
Buyer Turnover
Classified Advertising
Interpersonal influences on consumer behavior
Foreign Media
8. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.
Rebates
Reachxfrequency
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Place-Based Media
9. Content advertising
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
1. Allowances and Discounts 2. Cooperative Advertising 3. Training of Distributors' Sales-Forces
CPM-TM
Participants in the marketing process
10. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.
1. Buyer Turnover 2. Purchase Frequency 3. Forgetting Rate
Habits
bleed pages - inserts - covers - front - inside front - inside back - and outside back
Loyalty Programs
11. Sales promotions that offer a discounted price to the consumer - which encourage trial.
Coupons
Frequently use the word 'you'
Gross Ratings Points (GRPs)
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
12. Family - society - reference groups - opinion leaders
Interpersonal influences on consumer behavior
Brand loyalty
Functions of Marketing research
Market research
13. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.
Flighting (Intermittent) Schedule
Purchase Frequency
attract attention - engage the audience - explain the visual - lead the audience into the body of the ad - introduce the brand and present the selling message
Publicity Tools
14. Simply the percentage of homes exposed to an advertising media
Rating
Lead in paragraphs - interior paragraphs - trial close - and close
Message development - You must create a message that gets into the minds of the consumer and target audience
cognitive dissonance
15. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity
1. Pioneering (or Informational) 2. Competitive (or Persuasive) 3. Reminder
Opinion leaders
Foreign Media
Comparative
16. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.
Rebates
Consumer-Oriented Sales Promotions (Consumer Promotions)
Permission-Based Advertising
Allowances and Discounts
17. What are the positives to newspapers as a form of mass media?
Continuity
Forgetting Rate
STP Marketing (Segmenting - Targeting - Positioning)
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
18. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms
Direct Mail Advertising
Cooperative Advertising
Clearance advertising (a special form of sale advertising)
1. Merchandise Allowance 2. Case Allowance 3. Finance Allowance
19. People we try to emulate or whose approval concerns us
Reference groups
Perception
Point-of-Purchase Displays
Jury Tests
20. The local media of each country - for large campaigns targeted to consumers or businesses within a single country
Foreign Media
Sales Advertising
Permission-Based Advertising
Classified Advertising
21. The number of different people or households exposed to an ad.
Maslow's hierarchy of needs theory of motivation based on unmet human needs
Utility
Reach
Cooperative Advertising
22. Link key attributes to the brand name
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
fear appeal ads - powerful emotion - focuses on risks - harm - or negative consequences - must be plausible to be effective - hard to use - must offer a relief to the fear (which would be the product)
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
Reach
23. Time - place of sale - environment
Transit Advertising (Bus - taxi - and subway advertising)
Local Advertisers
straight sell copy - institutional copy - narrative copy - dialogue/monologue copy - picture/caption copy - device copy
Nonpersonal influences on consumer behavior
24. The cost of reaching 1 - 000 individuals or households with the advertising message.
Coupons
Cost per Thousand (CPM)
Rating
Consumer-Oriented Sales Promotions (Consumer Promotions)
25. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.
1. Allowances and Discounts 2. Cooperative Advertising 3. Training of Distributors' Sales-Forces
Jury Tests
Perception
Clearance advertising (a special form of sale advertising)
26. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales
Pretests
Trade-Oriented Sales Promotions (Trade Promotions)
Cooperative
Full-Service Agency
27. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
Institutional Advertising
Clearance advertising (a special form of sale advertising)
Samples
28. Scare the consumer into action
Cooperative Advertising
Foreign Media
fear appeal ads - powerful emotion - focuses on risks - harm - or negative consequences - must be plausible to be effective - hard to use - must offer a relief to the fear (which would be the product)
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
29. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.
Attitude Tests
Contests
Product Placement
Marketing research
30. Where is the advertising and brand battle won or lost?
Interpersonal influences on consumer behavior
Message development - You must create a message that gets into the minds of the consumer and target audience
Participants in the marketing process
Negatively originated (informational) motives
31. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools
Publicity Tools
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
1. Allowances and Discounts 2. Cooperative Advertising 3. Training of Distributors' Sales-Forces
32. What kind of ads are most often remembered?
straight sell copy - institutional copy - narrative copy - dialogue/monologue copy - picture/caption copy - device copy
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
Segmenting
funny ads - but not always for the right reasons
33. Ads in magazines can be strategically placed in these places...
Brand interest
Marketing research
Trade-Oriented Sales Promotions (Trade Promotions)
bleed pages - inserts - covers - front - inside front - inside back - and outside back
34. Ads that state the position of a company on an issue.
cognitive dissonance
Methods: Put it in everyday context - or branded entertainment - emphasizes that objects have social meaning - advertisers know this so they try to put the product in a socially desirable context
Premiums
Advocacy
35. Gross rating points =
Integrated Marketing Communications
Flighting (Intermittent) Schedule
Pioneering Institutional
Reachxfrequency
36. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood
1. Building Long-Term Relationships with Promotion 2. Self-Regulation
thumbnails - roughs - dummies - comprehensives (elaborate draft)
Ad research
Transit Advertising (Bus - taxi - and subway advertising)
37. Informs consumers about services or merchandise offered at regular prices
Regular price-line advertising
Segmenting
cognitive dissonance
STP Marketing (Segmenting - Targeting - Positioning)
38. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else
Brand interest
Exchange
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
Finance Allowance
39. From basic physiological needs to safety - social - and esteem needs to self-actualization needs
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
40. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure
Sales Advertising
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
Reach
Pioneering
41. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation
CB - The Consumer Decision Process
Samples
Methods: reason why/hard sell approach - create logical arguments - assumes actively engaged consumer - potential for consumer counter argument - involves demonstration - comparison and testimonials - informercials have a bad reputation - not he
Functional needs
42. Types of audience resonance
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
43. Information gathered about a particular market or market segment
1. Sex Appeals 2. Fear Appeals 3. Humorous Appeals
Forgetting Rate
Finance Allowance
Market research
44. Visualization/conceptualization
Institutional Advertisements
1. Merchandise Allowance 2. Case Allowance 3. Finance Allowance
creating a picture of the concept they want to convey
Buyer Turnover
45. Consumers are invited to view a new TV show or movie in which test commercials are also shown.
Transit Advertising
Publicity Tools
Theater Tests
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
46. The speed which buyers forget the brand if advertising is not seen.
Forgetting Rate
Continuous (Steady) Schedule
Trade-Oriented Sales Promotions (Trade Promotions)
Rating
47. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance
Local Advertisers
Attitudes
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
Ad research
48. Affective Association
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
49. Recruit new customers - retain current customers - and regain lost customers
Competitive Institutional
Purposes of Marketing research
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
Product Advertisements
50. Studies such as controlled experiments and consumer purchase tests.
Media class
Sales Tests
1. Pioneering (or Informational) 2. Competitive (or Persuasive) 3. Reminder
Habits
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests