Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






2. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






3. Three Approaches to Setting Advertising Schedules






4. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






5. Form - task - possession - time - place utility






6. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






7. How often new buyers enter the market to buy the product.






8. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






9. Affective Association

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10. What are the types of Formatting the Body Copy?






11. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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12. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






13. The percentage of households in a market that are tuned to a particular TV/radio show.






14. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






15. What are the types of headlines?






16. What kinds of ads resonate more?






17. Duration of an advertising message or campaign over a given period of time - sustains memory






18. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






19. Transform consumption experience






20. Gathering - recording - and analyzing new information to help managers make marketing decisions






21. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






22. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






23. Family - society - reference groups - opinion leaders






24. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






25. Some methods for scheduling media






26. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






27. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






28. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






29. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






30. Is the products ability to satisfy both functional needs & symbolic wants






31. Forms of Institutional Advertisements






32. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






33. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






34. Markets are segmented - products are positioned






35. Types of audience resonance

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36. Visualization/conceptualization






37. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






38. Situate the brand socially






39. Made up of the company's own advertising staff. They may provide full services or limited services.






40. Ads on the interior and exterior of busses - subways - and taxis.






41. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






42. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






43. What are the function of headlines?






44. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






45. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






46. Placing items on sale and offering two-for-one specials of other deals






47. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






48. Elements of an advertising message






49. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






50. The manufacturer provides the complete ads & shares the cost of the advertising time or space






Can you answer 50 questions in 15 minutes?



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