Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Informs consumers about services or merchandise offered at regular prices






2. Situate the brand socially






3. How often new buyers enter the market to buy the product.






4. Some methods for scheduling media






5. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






6. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






7. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






8. Promote brand recall






9. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






10. Forms of Institutional Advertisements






11. Reach (% of total market) x Frequency






12. Consumer needs - product development - assess effectiveness - financial planning and quality control






13. Is the products ability to satisfy both functional needs & symbolic wants






14. Gross rating points =






15. Advertising used to reinforce previous knowledge of a product.






16. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






17. Offering the product free or at a greatly reduced price.






18. Ads on the interior and exterior of busses - subways - and taxis.






19. The cost of reaching 1 - 000 individuals or households with the advertising message.






20. What are the standard subjects for ad visuals?






21. What are the function of headlines?






22. Ads that state the position of a company on an issue.






23. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






24. Made up of the company's own advertising staff. They may provide full services or limited services.






25. Is our acquired mental position regarding some idea or object






26. Define the brand image






27. Changing behavior by inducing anxiety






28. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






29. Time - place of sale - environment






30. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






31. Influencing the brand choice of consumers who are 'ready to buy'






32. The percentage of households in a market that are tuned to a particular TV/radio show.






33. Allow the audience to participate actively & immediately






34. Link key attributes to the brand name






35. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Form - task - possession - time - place utility






38. Three Common Discounts and Allowances






39. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






40. What are the types of Formatting the Body Copy?






41. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






42. What kinds of ads resonate more?






43. What are the positives to newspapers as a form of mass media?






44. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






45. What are the types of headlines?






46. What do the most effective radio commercials use?






47. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






48. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






49. Studies such as controlled experiments and consumer purchase tests.






50. Promotes a specific product or service and stimulates short term action while building awareness of the business







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Can you answer 50 questions in 15 minutes?


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