Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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2. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






3. Ads in magazines can be strategically placed in these places...






4. What kind of ads are most often remembered?






5. How often new buyers enter the market to buy the product.






6. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






7. Allow the audience to participate actively & immediately






8. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






9. Advertisements that tell people what a product is - what it can do - and where it can be found.






10. Promote brand recall






11. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






12. Made up of the company's own advertising staff. They may provide full services or limited services.






13. They use Retail Advertising because retail stores account for so much of the market






14. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






15. Stages of ad development






16. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






17. A discount on each case ordered during a specific time period.






18. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






19. Gathering - recording - and analyzing new information to help managers make marketing decisions






20. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






21. Advertising that promotes a specific brand's features and benefits.






22. Markets are segmented - products are positioned






23. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






24. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






25. Factors of Scheduling Advertising






26. Recruit new customers - retain current customers - and regain lost customers






27. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






28. Ads that simply bring the company's name to the attention of its target market again.






29. What are the function of headlines?






30. What are the positives to newspapers as a form of mass media?






31. Broad category of media - such as television - radio or newspaper






32. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






33. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






34. Party Responsible for Carrying Out Advertising Program






35. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






36. Family - society - reference groups - opinion leaders






37. Some methods for scheduling media






38. Is an individual's openness or curiosity about a brand






39. Affective Association

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40. Ads used for announcements about what a company is - what it can do - and where it is located.






41. Where is the advertising and brand battle won or lost?






42. Interactive online advertising.






43. Displays that take the form of an advertising sign in high traffic areas of store aisles.






44. Cost of media buy/targeted audienceX1 - 000






45. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






46. Visualization/conceptualization






47. Studies such as controlled experiments and consumer purchase tests.






48. Form - task - possession - time - place utility






49. Ads that state the position of a company on an issue.






50. Define the brand image