Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Form - task - possession - time - place utility






2. What are the principles of design?






3. Three Approaches to Setting Advertising Schedules






4. What are the standard subjects for ad visuals?






5. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






6. What kinds of ads resonate more?






7. What does the layout of an ad consist of?






8. What are the types of subheads?






9. Merchandise offered free or at a significant discount.






10. Advertising that promotes a specific brand's features and benefits.






11. They use Retail Advertising because retail stores account for so much of the market






12. Content advertising






13. Gross rating points =






14. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






15. The percentage of households in a market that are tuned to a particular TV/radio show.






16. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






17. Changing behavior by inducing anxiety






18. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






19. Offering the product free or at a greatly reduced price.






20. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






21. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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22. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






23. What are the kinds of copy you can have in an ad?






24. Advertising used to reinforce previous knowledge of a product.






25. The greater size of an ad illustration...






26. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






27. Types of audience resonance

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28. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






29. Transform consumption experience






30. Is our acquired mental position regarding some idea or object






31. Studies such as controlled experiments and consumer purchase tests.






32. Define the brand image






33. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






34. Sales promotions that offer a discounted price to the consumer - which encourage trial.






35. Tests used to test ad alternatives.






36. The number of different people or households exposed to an ad.






37. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






38. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






39. Advertisements that tell people what a product is - what it can do - and where it can be found.






40. Reach (% of total market) x Frequency






41. What are the function of headlines?






42. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






43. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






44. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






45. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






46. Ads that state the position of a company on an issue.






47. Value of Promotion






48. Factors of Scheduling Advertising






49. Recruit new customers - retain current customers - and regain lost customers






50. Types of Advertisements