Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads that state the position of a company on an issue.






2. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






3. Sales promotions that offer a discounted price to the consumer - which encourage trial.






4. Information gathered about a particular market or market segment






5. Forms of Institutional Advertisements






6. Is the products ability to satisfy both functional needs & symbolic wants






7. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






8. What kinds of ads resonate more?






9. Three Approaches to Setting Advertising Schedules






10. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






11. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






12. Displays that take the form of an advertising sign in high traffic areas of store aisles.






13. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






14. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






15. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






16. Form - task - possession - time - place utility






17. Simply the percentage of homes exposed to an advertising media






18. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






19. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






20. Persuade the customer






21. The average number of times a person in the target audience is exposed to an ad.






22. Cost of media buy/targeted audienceX1 - 000






23. Advertisements that tell people what a product is - what it can do - and where it can be found.






24. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






25. Family - society - reference groups - opinion leaders






26. The percentage of households in a market that are tuned to a particular TV/radio show.






27. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






28. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






29. Forms of Product Advertising






30. What are the types of Formatting the Body Copy?






31. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






32. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






33. Merchandise offered free or at a significant discount.






34. Types of Advertisements






35. Time - place of sale - environment






36. Made up of the company's own advertising staff. They may provide full services or limited services.






37. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






38. Joining together in a consistent manner everything that communicates with customers






39. Reach (% of total market) x Frequency






40. Advertising that promotes a specific brand's features and benefits.






41. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






42. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






43. Duration of an advertising message or campaign over a given period of time - sustains memory






44. Link key attributes to the brand name






45. Situate the brand socially






46. Is our acquired mental position regarding some idea or object






47. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






48. What are the principles of design?






49. Promotes a specific product or service and stimulates short term action while building awareness of the business






50. What is the best way to grab attention in an ad?

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