Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Broad category of media - such as television - radio or newspaper






2. Forms of Product Advertising






3. Time - place of sale - environment






4. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






5. What are the types of subheads?






6. Content advertising






7. Common Advertising Appeals






8. Informs consumers about services or merchandise offered at regular prices






9. Factors of Scheduling Advertising






10. What are the function of headlines?






11. Ads that state the position of a company on an issue.






12. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






13. Advertisements that tell people what a product is - what it can do - and where it can be found.






14. Where is the advertising and brand battle won or lost?






15. What kinds of ads resonate more?






16. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






17. Interactive online advertising.






18. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






19. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






20. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






21. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






22. What are the principles of design?






23. The greater size of an ad illustration...






24. Elements of an advertising message






25. Is an individual's openness or curiosity about a brand






26. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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27. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






28. Approaches to Post-Testing






29. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






30. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






31. The number of different people or households exposed to an ad.






32. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






33. They use Retail Advertising because retail stores account for so much of the market






34. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






35. Party Responsible for Carrying Out Advertising Program






36. People we try to emulate or whose approval concerns us






37. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






38. Cost of media buy/targeted audienceX1 - 000






39. Ads in magazines can be strategically placed in these places...






40. Visualization/conceptualization






41. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






42. What are the types of headlines?






43. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






44. The cost of reaching 1 - 000 individuals or households with the advertising message.






45. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






46. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






47. Stages of ad development






48. Duration of an advertising message or campaign over a given period of time - sustains memory






49. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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50. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000







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Can you answer 50 questions in 15 minutes?


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