Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising used to reinforce previous knowledge of a product.






2. Approaches to Post-Testing






3. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






4. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






5. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






6. What are the standard subjects for ad visuals?






7. Value of Promotion






8. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


9. Displays that take the form of an advertising sign in high traffic areas of store aisles.






10. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






11. Promotes a specific product or service and stimulates short term action while building awareness of the business






12. Link key attributes to the brand name






13. What are the positives to newspapers as a form of mass media?






14. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


15. Advertising that promotes a specific brand's features and benefits.






16. Made up of the company's own advertising staff. They may provide full services or limited services.






17. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






18. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






19. Stages of ad development






20. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






21. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






22. Merchandise offered free or at a significant discount.






23. Types of Publicity Tools






24. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






25. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






26. Recruit new customers - retain current customers - and regain lost customers






27. Party Responsible for Carrying Out Advertising Program






28. Information gathered about a particular market or market segment






29. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






30. Offers the return of money based on proof of purchase.






31. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






32. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






33. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






34. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






35. Ads that simply bring the company's name to the attention of its target market again.






36. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






37. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






38. Influencing the brand choice of consumers who are 'ready to buy'






39. Reimbursing a retailer for extra in-store support or special featuring of the brand.






40. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






41. What do the most effective radio commercials use?






42. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






43. Ads that state the position of a company on an issue.






44. Forms of Institutional Advertisements






45. What are the types of headlines?






46. What are the kinds of copy you can have in an ad?






47. The percentage of households in a market that are tuned to a particular TV/radio show.






48. Factors of Scheduling Advertising






49. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






50. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests