Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






2. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






3. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






4. Time - place of sale - environment






5. Approaches to Post-Testing






6. Where is the advertising and brand battle won or lost?






7. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






8. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






9. Influencing the brand choice of consumers who are 'ready to buy'






10. Markets are segmented - products are positioned






11. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






12. Factors of Scheduling Advertising






13. Scare the consumer into action






14. Ads on the interior and exterior of busses - subways - and taxis.






15. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






16. Joining together in a consistent manner everything that communicates with customers






17. Value of Promotion






18. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






19. What kinds of ads resonate more?






20. A discount on each case ordered during a specific time period.






21. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






22. Form - task - possession - time - place utility






23. Allow the audience to participate actively & immediately






24. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






25. The average number of times a person in the target audience is exposed to an ad.






26. Persuade the customer






27. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






28. What are the principles of design?






29. How often new buyers enter the market to buy the product.






30. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






31. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






32. Three Common Discounts and Allowances






33. Changing behavior by inducing anxiety






34. What does the layout of an ad consist of?






35. People we try to emulate or whose approval concerns us






36. Ads used for announcements about what a company is - what it can do - and where it is located.






37. Ads that simply bring the company's name to the attention of its target market again.






38. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






39. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






40. Cost of media buy/targeted audienceX1 - 000






41. Consumer needs - product development - assess effectiveness - financial planning and quality control






42. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






43. Common Advertising Appeals






44. Advertisements focused on selling a product or service






45. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






46. Three Approaches to Setting Advertising Schedules






47. Advertising used to reinforce previous knowledge of a product.






48. Forms of Product Advertising






49. The manufacturer provides the complete ads & shares the cost of the advertising time or space






50. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.