Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotes a specific product or service and stimulates short term action while building awareness of the business






2. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






3. Types of audience resonance

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4. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






5. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






6. Advertisements that tell people what a product is - what it can do - and where it can be found.






7. Ads that simply bring the company's name to the attention of its target market again.






8. Situate the brand socially






9. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






10. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






11. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






12. Gathering - recording - and analyzing new information to help managers make marketing decisions






13. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






14. Ads in magazines can be strategically placed in these places...






15. Studies such as controlled experiments and consumer purchase tests.






16. What are the kinds of copy you can have in an ad?






17. Is our acquired mental position regarding some idea or object






18. Recruit new customers - retain current customers - and regain lost customers






19. Family - society - reference groups - opinion leaders






20. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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21. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






22. What are the function of headlines?






23. Gross rating points =






24. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






25. Influencing the brand choice of consumers who are 'ready to buy'






26. Where is the advertising and brand battle won or lost?






27. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






28. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






29. Joining together in a consistent manner everything that communicates with customers






30. Three Common Discounts and Allowances






31. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






32. Link key attributes to the brand name






33. The average number of times a person in the target audience is exposed to an ad.






34. The manufacturer provides the complete ads & shares the cost of the advertising time or space






35. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






36. Informs consumers about services or merchandise offered at regular prices






37. Types of Publicity Tools






38. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






39. Interactive online advertising.






40. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






41. Ads used for announcements about what a company is - what it can do - and where it is located.






42. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






43. What are the types of subheads?






44. Content advertising






45. Scare the consumer into action






46. Ads on the interior and exterior of busses - subways - and taxis.






47. Forms of Product Advertising






48. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






49. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






50. Elements of an advertising message