Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of an advertising message






2. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






3. The more frequently a product is purchased - the less repetition is required.






4. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






5. Tests used to test ad alternatives.






6. Types of Advertisements






7. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






8. Promote brand recall






9. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






10. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






11. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






12. Duration of an advertising message or campaign over a given period of time - sustains memory






13. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






14. Transform consumption experience






15. What do the most effective radio commercials use?






16. Cost of media buy/targeted audienceX1 - 000






17. The speed which buyers forget the brand if advertising is not seen.






18. Displays that take the form of an advertising sign in high traffic areas of store aisles.






19. The number of different people or households exposed to an ad.






20. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






21. What are the function of headlines?






22. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






23. People we try to emulate or whose approval concerns us






24. Gross rating points =






25. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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26. Offering the product free or at a greatly reduced price.






27. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






28. Merchandise offered free or at a significant discount.






29. Recruit new customers - retain current customers - and regain lost customers






30. Link key attributes to the brand name






31. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






32. Stages of ad development






33. Factors of Scheduling Advertising






34. Advertisements that tell people what a product is - what it can do - and where it can be found.






35. Visualization/conceptualization






36. Some methods for scheduling media






37. Types of Publicity Tools






38. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






39. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






40. Allow the audience to participate actively & immediately






41. The percentage of households in a market that are tuned to a particular TV/radio show.






42. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






43. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






44. Approaches to Post-Testing






45. Studies such as controlled experiments and consumer purchase tests.






46. Affective Association

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47. What kinds of ads resonate more?






48. The manufacturer provides the complete ads & shares the cost of the advertising time or space






49. Define the brand image






50. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.