Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Broad category of media - such as television - radio or newspaper






2. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






3. Advertising showing one brand's strengths relative to its competitors.






4. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






5. Promotes a specific product or service and stimulates short term action while building awareness of the business






6. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






7. The average number of times a person in the target audience is exposed to an ad.






8. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






9. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






10. Form - task - possession - time - place utility






11. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






12. Reach (% of total market) x Frequency






13. What kind of ads are most often remembered?






14. Visualization/conceptualization






15. Placing items on sale and offering two-for-one specials of other deals






16. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






17. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






18. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






19. Reimbursing a retailer for extra in-store support or special featuring of the brand.






20. Persuade the customer






21. A discount on each case ordered during a specific time period.






22. Elements of an advertising message






23. Ads that simply bring the company's name to the attention of its target market again.






24. What are the types of Formatting the Body Copy?






25. Merchandise offered free or at a significant discount.






26. Advertisements that tell people what a product is - what it can do - and where it can be found.






27. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






28. Some methods for scheduling media






29. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






30. The cost of reaching 1 - 000 individuals or households with the advertising message.






31. Ads that state the position of a company on an issue.






32. Common Advertising Appeals






33. Ads on the interior and exterior of busses - subways - and taxis.






34. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






35. What does the layout of an ad consist of?






36. Where is the advertising and brand battle won or lost?






37. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






38. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






39. Time - place of sale - environment






40. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






41. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






42. What are the standard subjects for ad visuals?






43. What are the function of headlines?






44. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






45. Is the products ability to satisfy both functional needs & symbolic wants






46. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






47. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






48. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






49. Tests used to test ad alternatives.






50. Types of Advertisements