Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






2. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






3. Transform consumption experience






4. Information gathered about a particular market or market segment






5. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






6. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






7. Interactive online advertising.






8. Advertisements focused on selling a product or service






9. What do the most effective radio commercials use?






10. Three Approaches to Setting Advertising Schedules






11. Three Common Discounts and Allowances






12. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






13. Some methods for scheduling media






14. Ads that simply bring the company's name to the attention of its target market again.






15. Simply the percentage of homes exposed to an advertising media






16. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






17. Consumer needs - product development - assess effectiveness - financial planning and quality control






18. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






19. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






20. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






21. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






22. Markets are segmented - products are positioned






23. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






24. The percentage of households in a market that are tuned to a particular TV/radio show.






25. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






26. What kinds of ads resonate more?






27. Made up of the company's own advertising staff. They may provide full services or limited services.






28. What does the layout of an ad consist of?






29. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






30. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






31. Is our acquired mental position regarding some idea or object






32. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






33. Changing behavior by inducing anxiety






34. The number of different people or households exposed to an ad.






35. What are the kinds of copy you can have in an ad?






36. Joining together in a consistent manner everything that communicates with customers






37. Stages of ad development






38. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






39. Sales promotions that offer a discounted price to the consumer - which encourage trial.






40. What is the best way to grab attention in an ad?

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41. What are the types of headlines?






42. The more frequently a product is purchased - the less repetition is required.






43. The average number of times a person in the target audience is exposed to an ad.






44. Cost of media buy/targeted audienceX1 - 000






45. Common Advertising Appeals






46. The cost of reaching 1 - 000 individuals or households with the advertising message.






47. Family - society - reference groups - opinion leaders






48. Value of Promotion






49. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






50. Scare the consumer into action