Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






2. What does the layout of an ad consist of?






3. Duration of an advertising message or campaign over a given period of time - sustains memory






4. Affective Association

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5. The number of different people or households exposed to an ad.






6. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






7. Gathering - recording - and analyzing new information to help managers make marketing decisions






8. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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9. Joining together in a consistent manner everything that communicates with customers






10. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






11. Advertisements that tell people what a product is - what it can do - and where it can be found.






12. What kinds of ads resonate more?






13. Sales promotions that offer a discounted price to the consumer - which encourage trial.






14. What are the types of headlines?






15. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






16. Elements of an advertising message






17. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






18. What are the function of headlines?






19. The percentage of households in a market that are tuned to a particular TV/radio show.






20. Define the brand image






21. Advertising showing one brand's strengths relative to its competitors.






22. What are the types of subheads?






23. Factors of Scheduling Advertising






24. What is the best way to grab attention in an ad?

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25. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






26. The more frequently a product is purchased - the less repetition is required.






27. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






28. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






29. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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30. Persuade the customer






31. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






32. The cost of reaching 1 - 000 individuals or households with the advertising message.






33. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






34. What kind of ads are most often remembered?






35. Changing behavior by inducing anxiety






36. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






37. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






38. What do the most effective radio commercials use?






39. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






40. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






41. Is an individual's openness or curiosity about a brand






42. Recruit new customers - retain current customers - and regain lost customers






43. A discount on each case ordered during a specific time period.






44. Ads that simply bring the company's name to the attention of its target market again.






45. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






46. The greater size of an ad illustration...






47. The manufacturer provides the complete ads & shares the cost of the advertising time or space






48. Situate the brand socially






49. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






50. Types of Publicity Tools







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Can you answer 50 questions in 15 minutes?


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