Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales promotions that offer a discounted price to the consumer - which encourage trial.






2. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






3. Studies such as controlled experiments and consumer purchase tests.






4. What kinds of ads resonate more?






5. They use Retail Advertising because retail stores account for so much of the market






6. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






7. Advertisements focused on selling a product or service






8. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






9. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






10. Made up of the company's own advertising staff. They may provide full services or limited services.






11. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






12. Form - task - possession - time - place utility






13. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






14. The more frequently a product is purchased - the less repetition is required.






15. What are the function of headlines?






16. Some methods for scheduling media






17. What kind of ads are most often remembered?






18. Changing behavior by inducing anxiety






19. What are the principles of design?






20. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






21. Elements of an advertising message






22. Duration of an advertising message or campaign over a given period of time - sustains memory






23. What are the types of headlines?






24. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






25. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






26. Common Advertising Appeals






27. Advertisements that tell people what a product is - what it can do - and where it can be found.






28. Is the products ability to satisfy both functional needs & symbolic wants






29. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






30. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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31. What are the types of Formatting the Body Copy?






32. Advertising used to reinforce previous knowledge of a product.






33. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






34. The cost of reaching 1 - 000 individuals or households with the advertising message.






35. Simply the percentage of homes exposed to an advertising media






36. How often new buyers enter the market to buy the product.






37. Approaches to Post-Testing






38. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






39. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






40. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






41. Broad category of media - such as television - radio or newspaper






42. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






43. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






44. Consumer needs - product development - assess effectiveness - financial planning and quality control






45. Content advertising






46. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






47. Joining together in a consistent manner everything that communicates with customers






48. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






49. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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50. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools