Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






2. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






3. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






4. Factors of Scheduling Advertising






5. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






6. The average number of times a person in the target audience is exposed to an ad.






7. Offering the product free or at a greatly reduced price.






8. Value of Promotion






9. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






10. Situate the brand socially






11. What does the layout of an ad consist of?






12. What are the types of headlines?






13. What kind of ads are most often remembered?






14. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






15. Types of Advertisements






16. Approaches to Post-Testing






17. Is our acquired mental position regarding some idea or object






18. Reach (% of total market) x Frequency






19. Advertising used to reinforce previous knowledge of a product.






20. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






21. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






22. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






23. Merchandise offered free or at a significant discount.






24. Some methods for scheduling media






25. Is an individual's openness or curiosity about a brand






26. Reimbursing a retailer for extra in-store support or special featuring of the brand.






27. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






28. The manufacturer provides the complete ads & shares the cost of the advertising time or space






29. A discount on each case ordered during a specific time period.






30. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






31. Advertising showing one brand's strengths relative to its competitors.






32. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






33. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






34. Tests used to test ad alternatives.






35. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






36. Form - task - possession - time - place utility






37. Party Responsible for Carrying Out Advertising Program






38. Time - place of sale - environment






39. What are the standard subjects for ad visuals?






40. The more frequently a product is purchased - the less repetition is required.






41. Consumer needs - product development - assess effectiveness - financial planning and quality control






42. Informs consumers about services or merchandise offered at regular prices






43. Advertising that promotes a specific brand's features and benefits.






44. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






45. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






46. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


47. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


48. What kinds of ads resonate more?






49. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






50. Influencing the brand choice of consumers who are 'ready to buy'







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests