Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Duration of an advertising message or campaign over a given period of time - sustains memory






2. Offering the product free or at a greatly reduced price.






3. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






4. Some methods for scheduling media






5. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






6. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






7. Three Common Discounts and Allowances






8. Types of Publicity Tools






9. They use Retail Advertising because retail stores account for so much of the market






10. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






11. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






12. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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13. Situate the brand socially






14. What are the kinds of copy you can have in an ad?






15. What are the standard subjects for ad visuals?






16. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






17. Approaches to Post-Testing






18. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






19. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






20. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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21. What are the types of Formatting the Body Copy?






22. Offers the return of money based on proof of purchase.






23. Ads used for announcements about what a company is - what it can do - and where it is located.






24. Where is the advertising and brand battle won or lost?






25. The average number of times a person in the target audience is exposed to an ad.






26. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






27. Is the products ability to satisfy both functional needs & symbolic wants






28. How often new buyers enter the market to buy the product.






29. Ads that simply bring the company's name to the attention of its target market again.






30. Form - task - possession - time - place utility






31. Forms of Institutional Advertisements






32. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






33. Broad category of media - such as television - radio or newspaper






34. Elements of an advertising message






35. Visualization/conceptualization






36. The cost of reaching 1 - 000 individuals or households with the advertising message.






37. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






38. Simply the percentage of homes exposed to an advertising media






39. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






40. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






41. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






42. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






43. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






44. Merchandise offered free or at a significant discount.






45. Three Approaches to Setting Advertising Schedules






46. Is an individual's openness or curiosity about a brand






47. What are the types of headlines?






48. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






49. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






50. Reimbursing a retailer for extra in-store support or special featuring of the brand.