Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do the most effective radio commercials use?






2. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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3. Gathering - recording - and analyzing new information to help managers make marketing decisions






4. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






5. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






6. Reimbursing a retailer for extra in-store support or special featuring of the brand.






7. Scare the consumer into action






8. Gross rating points =






9. Consumer needs - product development - assess effectiveness - financial planning and quality control






10. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






11. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






12. What kind of ads are most often remembered?






13. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






14. Markets are segmented - products are positioned






15. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






16. Changing behavior by inducing anxiety






17. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






18. Visualization/conceptualization






19. Offering the product free or at a greatly reduced price.






20. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






21. Some methods for scheduling media






22. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






23. Where is the advertising and brand battle won or lost?






24. Promotes a specific product or service and stimulates short term action while building awareness of the business






25. Is an individual's openness or curiosity about a brand






26. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






27. Made up of the company's own advertising staff. They may provide full services or limited services.






28. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






29. Promote brand recall






30. What are the types of subheads?






31. What is the best way to grab attention in an ad?

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32. Information gathered about a particular market or market segment






33. Value of Promotion






34. Content advertising






35. What are the types of headlines?






36. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






37. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






38. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






39. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






40. Advertising showing one brand's strengths relative to its competitors.






41. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






42. Define the brand image






43. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






44. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






45. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






46. Joining together in a consistent manner everything that communicates with customers






47. What are the function of headlines?






48. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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49. Types of Advertisements






50. Forms of Product Advertising







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Can you answer 50 questions in 15 minutes?


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