Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Factors of Scheduling Advertising






2. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






3. Stages of ad development






4. Informs consumers about services or merchandise offered at regular prices






5. What are the kinds of copy you can have in an ad?






6. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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7. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






8. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






9. Is our acquired mental position regarding some idea or object






10. What kind of ads are most often remembered?






11. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






12. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






13. Approaches to Post-Testing






14. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






15. What are the types of Formatting the Body Copy?






16. The cost of reaching 1 - 000 individuals or households with the advertising message.






17. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






18. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






19. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






20. Types of Publicity Tools






21. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






22. Recruit new customers - retain current customers - and regain lost customers






23. Broad category of media - such as television - radio or newspaper






24. Define the brand image






25. Cost of media buy/targeted audienceX1 - 000






26. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






27. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






28. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






29. Affective Association

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30. Situate the brand socially






31. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






32. Form - task - possession - time - place utility






33. Link key attributes to the brand name






34. Duration of an advertising message or campaign over a given period of time - sustains memory






35. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






36. Where is the advertising and brand battle won or lost?






37. What are the function of headlines?






38. Influencing the brand choice of consumers who are 'ready to buy'






39. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






40. Advertisements that tell people what a product is - what it can do - and where it can be found.






41. Party Responsible for Carrying Out Advertising Program






42. Promote brand recall






43. Studies such as controlled experiments and consumer purchase tests.






44. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






45. They use Retail Advertising because retail stores account for so much of the market






46. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






47. Offering the product free or at a greatly reduced price.






48. Common Advertising Appeals






49. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






50. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.