Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transform consumption experience






2. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






3. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






4. Advertisements focused on selling a product or service






5. Elements of an advertising message






6. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






7. Informs consumers about services or merchandise offered at regular prices






8. Advertising used to reinforce previous knowledge of a product.






9. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






10. Tests used to test ad alternatives.






11. Advertising showing one brand's strengths relative to its competitors.






12. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






13. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






14. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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15. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






16. Forms of Product Advertising






17. Scare the consumer into action






18. Reach (% of total market) x Frequency






19. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






20. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






21. What are the types of headlines?






22. What are the principles of design?






23. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






24. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






25. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






26. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






27. Merchandise offered free or at a significant discount.






28. Interactive online advertising.






29. Party Responsible for Carrying Out Advertising Program






30. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






31. Is the products ability to satisfy both functional needs & symbolic wants






32. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






33. Time - place of sale - environment






34. The manufacturer provides the complete ads & shares the cost of the advertising time or space






35. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






36. Three Common Discounts and Allowances






37. What kinds of ads resonate more?






38. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






39. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






40. Ads on the interior and exterior of busses - subways - and taxis.






41. Three Approaches to Setting Advertising Schedules






42. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






43. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






44. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






45. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






46. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






47. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






48. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






49. Ads that state the position of a company on an issue.






50. Placing items on sale and offering two-for-one specials of other deals