Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Some methods for scheduling media






2. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






3. Form - task - possession - time - place utility






4. Elements of an advertising message






5. Value of Promotion






6. Cost of media buy/targeted audienceX1 - 000






7. The speed which buyers forget the brand if advertising is not seen.






8. Scare the consumer into action






9. Types of Publicity Tools






10. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






11. Reach (% of total market) x Frequency






12. A discount on each case ordered during a specific time period.






13. Allow the audience to participate actively & immediately






14. Made up of the company's own advertising staff. They may provide full services or limited services.






15. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






16. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






17. Recruit new customers - retain current customers - and regain lost customers






18. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






19. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






20. What does the layout of an ad consist of?






21. Ads that simply bring the company's name to the attention of its target market again.






22. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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23. What are the standard subjects for ad visuals?






24. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






25. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






26. The percentage of households in a market that are tuned to a particular TV/radio show.






27. What are the types of Formatting the Body Copy?






28. Advertising showing one brand's strengths relative to its competitors.






29. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






30. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






31. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






32. Three Approaches to Setting Advertising Schedules






33. Advertising that promotes a specific brand's features and benefits.






34. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






35. What kind of ads are most often remembered?






36. Common Advertising Appeals






37. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






38. Merchandise offered free or at a significant discount.






39. Link key attributes to the brand name






40. Advertisements that tell people what a product is - what it can do - and where it can be found.






41. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






42. Studies such as controlled experiments and consumer purchase tests.






43. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






44. Advertising used to reinforce previous knowledge of a product.






45. Duration of an advertising message or campaign over a given period of time - sustains memory






46. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






47. Information gathered about a particular market or market segment






48. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






49. Gathering - recording - and analyzing new information to help managers make marketing decisions






50. Which serves several countries - usually without any change content - have been limited to newspapers & magazines