Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Duration of an advertising message or campaign over a given period of time - sustains memory






2. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






3. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






4. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






5. Forms of Institutional Advertisements






6. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






7. The cost of reaching 1 - 000 individuals or households with the advertising message.






8. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






9. Approaches to Post-Testing






10. What are the types of Formatting the Body Copy?






11. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






12. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






13. Reimbursing a retailer for extra in-store support or special featuring of the brand.






14. Form - task - possession - time - place utility






15. Markets are segmented - products are positioned






16. Recruit new customers - retain current customers - and regain lost customers






17. Is the products ability to satisfy both functional needs & symbolic wants






18. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






19. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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20. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






21. Advertising showing one brand's strengths relative to its competitors.






22. Transform consumption experience






23. Ads that state the position of a company on an issue.






24. Consumer needs - product development - assess effectiveness - financial planning and quality control






25. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






26. Displays that take the form of an advertising sign in high traffic areas of store aisles.






27. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






28. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






29. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






30. What are the kinds of copy you can have in an ad?






31. Placing items on sale and offering two-for-one specials of other deals






32. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






33. Factors of Scheduling Advertising






34. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






35. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






36. Reach (% of total market) x Frequency






37. Is an individual's openness or curiosity about a brand






38. Scare the consumer into action






39. What are the positives to newspapers as a form of mass media?






40. Advertisements focused on selling a product or service






41. Content advertising






42. Where is the advertising and brand battle won or lost?






43. Affective Association

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44. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






45. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






46. Some methods for scheduling media






47. Gathering - recording - and analyzing new information to help managers make marketing decisions






48. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






49. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






50. Offers the return of money based on proof of purchase.