Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






2. Visualization/conceptualization






3. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






4. Ads in magazines can be strategically placed in these places...






5. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






6. Elements of an advertising message






7. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






8. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






9. Promotes a specific product or service and stimulates short term action while building awareness of the business






10. A discount on each case ordered during a specific time period.






11. People we try to emulate or whose approval concerns us






12. Content advertising






13. Ads used for announcements about what a company is - what it can do - and where it is located.






14. What are the kinds of copy you can have in an ad?






15. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






16. Consumer needs - product development - assess effectiveness - financial planning and quality control






17. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






18. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






19. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






20. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






21. What kinds of ads resonate more?






22. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






23. Studies such as controlled experiments and consumer purchase tests.






24. Advertising that promotes a specific brand's features and benefits.






25. What are the types of headlines?






26. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






27. Offers the return of money based on proof of purchase.






28. Advertisements focused on selling a product or service






29. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






30. Gross rating points =






31. What do the most effective radio commercials use?






32. Advertising showing one brand's strengths relative to its competitors.






33. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






34. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






35. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






36. Types of audience resonance

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37. Simply the percentage of homes exposed to an advertising media






38. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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39. Broad category of media - such as television - radio or newspaper






40. The more frequently a product is purchased - the less repetition is required.






41. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






42. Three Common Discounts and Allowances






43. The manufacturer provides the complete ads & shares the cost of the advertising time or space






44. Placing items on sale and offering two-for-one specials of other deals






45. The cost of reaching 1 - 000 individuals or households with the advertising message.






46. The percentage of households in a market that are tuned to a particular TV/radio show.






47. How often new buyers enter the market to buy the product.






48. Ads that simply bring the company's name to the attention of its target market again.






49. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






50. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.