Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scare the consumer into action






2. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






3. Elements of an advertising message






4. Gross rating points =






5. The percentage of households in a market that are tuned to a particular TV/radio show.






6. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






7. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






8. Cost of media buy/targeted audienceX1 - 000






9. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






10. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






11. Advertisements focused on selling a product or service






12. Visualization/conceptualization






13. Offers the return of money based on proof of purchase.






14. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






15. Factors of Scheduling Advertising






16. The average number of times a person in the target audience is exposed to an ad.






17. Ads that state the position of a company on an issue.






18. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






19. Gathering - recording - and analyzing new information to help managers make marketing decisions






20. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






21. Advertisements that tell people what a product is - what it can do - and where it can be found.






22. What are the types of subheads?






23. The speed which buyers forget the brand if advertising is not seen.






24. Define the brand image






25. Joining together in a consistent manner everything that communicates with customers






26. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






27. A discount on each case ordered during a specific time period.






28. Common Advertising Appeals






29. What do the most effective radio commercials use?






30. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






31. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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32. People we try to emulate or whose approval concerns us






33. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






34. Studies such as controlled experiments and consumer purchase tests.






35. Made up of the company's own advertising staff. They may provide full services or limited services.






36. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






37. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






38. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






39. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






40. Affective Association

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41. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






42. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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43. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






44. Ads in magazines can be strategically placed in these places...






45. Types of Advertisements






46. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






47. Consumer needs - product development - assess effectiveness - financial planning and quality control






48. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






49. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






50. What does the layout of an ad consist of?