Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






2. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






3. Changing behavior by inducing anxiety






4. Advertising that promotes a specific brand's features and benefits.






5. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






6. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






7. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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8. Party Responsible for Carrying Out Advertising Program






9. Is our acquired mental position regarding some idea or object






10. Displays that take the form of an advertising sign in high traffic areas of store aisles.






11. Reimbursing a retailer for extra in-store support or special featuring of the brand.






12. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






13. What does the layout of an ad consist of?






14. They use Retail Advertising because retail stores account for so much of the market






15. Content advertising






16. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






17. Broad category of media - such as television - radio or newspaper






18. Offering the product free or at a greatly reduced price.






19. Tests used to test ad alternatives.






20. What are the types of Formatting the Body Copy?






21. Family - society - reference groups - opinion leaders






22. How often new buyers enter the market to buy the product.






23. What are the types of subheads?






24. The percentage of households in a market that are tuned to a particular TV/radio show.






25. Joining together in a consistent manner everything that communicates with customers






26. Merchandise offered free or at a significant discount.






27. A discount on each case ordered during a specific time period.






28. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






29. Situate the brand socially






30. Define the brand image






31. Advertisements focused on selling a product or service






32. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






33. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






34. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






35. Advertising showing one brand's strengths relative to its competitors.






36. Ads in magazines can be strategically placed in these places...






37. Advertisements that tell people what a product is - what it can do - and where it can be found.






38. The more frequently a product is purchased - the less repetition is required.






39. The cost of reaching 1 - 000 individuals or households with the advertising message.






40. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






41. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






42. Gross rating points =






43. Allow the audience to participate actively & immediately






44. Influencing the brand choice of consumers who are 'ready to buy'






45. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






46. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






47. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






48. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






49. Persuade the customer






50. Sales promotions that offer a discounted price to the consumer - which encourage trial.