Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Visualization/conceptualization






2. Consumer needs - product development - assess effectiveness - financial planning and quality control






3. Tests used to test ad alternatives.






4. Where is the advertising and brand battle won or lost?






5. Made up of the company's own advertising staff. They may provide full services or limited services.






6. Define the brand image






7. Ads in magazines can be strategically placed in these places...






8. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






9. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






10. Situate the brand socially






11. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






12. Transform consumption experience






13. What kinds of ads resonate more?






14. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






15. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






16. Markets are segmented - products are positioned






17. The more frequently a product is purchased - the less repetition is required.






18. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






19. What are the types of subheads?






20. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






21. Placing items on sale and offering two-for-one specials of other deals






22. Forms of Institutional Advertisements






23. Displays that take the form of an advertising sign in high traffic areas of store aisles.






24. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






25. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






26. Factors of Scheduling Advertising






27. Approaches to Post-Testing






28. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






29. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






30. Promotes a specific product or service and stimulates short term action while building awareness of the business






31. Informs consumers about services or merchandise offered at regular prices






32. Value of Promotion






33. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






34. Ads used for announcements about what a company is - what it can do - and where it is located.






35. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






36. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






37. Advertisements focused on selling a product or service






38. The percentage of households in a market that are tuned to a particular TV/radio show.






39. They use Retail Advertising because retail stores account for so much of the market






40. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






41. Three Common Discounts and Allowances






42. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






43. What kind of ads are most often remembered?






44. Advertising showing one brand's strengths relative to its competitors.






45. The average number of times a person in the target audience is exposed to an ad.






46. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






47. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






48. Ads on the interior and exterior of busses - subways - and taxis.






49. How often new buyers enter the market to buy the product.






50. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.