Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that promotes a specific brand's features and benefits.






2. Ads used for announcements about what a company is - what it can do - and where it is located.






3. Link key attributes to the brand name






4. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






5. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






6. Placing items on sale and offering two-for-one specials of other deals






7. The more frequently a product is purchased - the less repetition is required.






8. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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9. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






10. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






11. Time - place of sale - environment






12. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






13. Is an individual's openness or curiosity about a brand






14. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






15. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






16. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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17. What is the best way to grab attention in an ad?

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18. Types of Advertisements






19. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






20. Transform consumption experience






21. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






22. The average number of times a person in the target audience is exposed to an ad.






23. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






24. Ads in magazines can be strategically placed in these places...






25. Stages of ad development






26. Content advertising






27. What are the types of headlines?






28. Visualization/conceptualization






29. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






30. Party Responsible for Carrying Out Advertising Program






31. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






32. What are the kinds of copy you can have in an ad?






33. Forms of Product Advertising






34. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






35. Approaches to Post-Testing






36. Value of Promotion






37. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






38. Is our acquired mental position regarding some idea or object






39. What are the positives to newspapers as a form of mass media?






40. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






41. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






42. Ads that state the position of a company on an issue.






43. Advertising used to reinforce previous knowledge of a product.






44. Advertising showing one brand's strengths relative to its competitors.






45. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






46. Interactive online advertising.






47. What are the standard subjects for ad visuals?






48. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






49. Changing behavior by inducing anxiety






50. Affective Association

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