Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How often new buyers enter the market to buy the product.






2. Persuade the customer






3. Form - task - possession - time - place utility






4. The greater size of an ad illustration...






5. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






6. Made up of the company's own advertising staff. They may provide full services or limited services.






7. Influencing the brand choice of consumers who are 'ready to buy'






8. Duration of an advertising message or campaign over a given period of time - sustains memory






9. Allow the audience to participate actively & immediately






10. Promote brand recall






11. Gross rating points =






12. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






13. Reimbursing a retailer for extra in-store support or special featuring of the brand.






14. The more frequently a product is purchased - the less repetition is required.






15. What are the kinds of copy you can have in an ad?






16. Is an individual's openness or curiosity about a brand






17. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






18. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






19. Three Approaches to Setting Advertising Schedules






20. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






21. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






22. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






23. Informs consumers about services or merchandise offered at regular prices






24. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






25. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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26. Sales promotions that offer a discounted price to the consumer - which encourage trial.






27. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






28. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






29. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






30. Content advertising






31. Ads that simply bring the company's name to the attention of its target market again.






32. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






33. Types of Publicity Tools






34. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






35. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






36. What are the types of headlines?






37. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






38. Where is the advertising and brand battle won or lost?






39. Tests used to test ad alternatives.






40. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






41. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






42. Forms of Product Advertising






43. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






44. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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45. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






46. Time - place of sale - environment






47. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






48. Offers the return of money based on proof of purchase.






49. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






50. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'