Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






2. Promotes a specific product or service and stimulates short term action while building awareness of the business






3. Ads on the interior and exterior of busses - subways - and taxis.






4. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






5. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






6. Sales promotions that offer a discounted price to the consumer - which encourage trial.






7. Cost of media buy/targeted audienceX1 - 000






8. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






9. Ads that simply bring the company's name to the attention of its target market again.






10. Time - place of sale - environment






11. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






12. Stages of ad development






13. Scare the consumer into action






14. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






15. Factors of Scheduling Advertising






16. Allow the audience to participate actively & immediately






17. Joining together in a consistent manner everything that communicates with customers






18. Approaches to Post-Testing






19. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






20. The more frequently a product is purchased - the less repetition is required.






21. Define the brand image






22. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






23. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






24. Simply the percentage of homes exposed to an advertising media






25. Interactive online advertising.






26. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






27. Recruit new customers - retain current customers - and regain lost customers






28. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


29. Persuade the customer






30. The speed which buyers forget the brand if advertising is not seen.






31. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






32. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






33. Advertising used to reinforce previous knowledge of a product.






34. What is the best way to grab attention in an ad?


35. The manufacturer provides the complete ads & shares the cost of the advertising time or space






36. Reach (% of total market) x Frequency






37. Studies such as controlled experiments and consumer purchase tests.






38. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






39. What kinds of ads resonate more?






40. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






41. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






42. Placing items on sale and offering two-for-one specials of other deals






43. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


44. Ads in magazines can be strategically placed in these places...






45. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






46. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






47. Made up of the company's own advertising staff. They may provide full services or limited services.






48. Types of Publicity Tools






49. What are the principles of design?






50. The average number of times a person in the target audience is exposed to an ad.