Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Influencing the brand choice of consumers who are 'ready to buy'






2. The speed which buyers forget the brand if advertising is not seen.






3. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






4. Advertising that promotes a specific brand's features and benefits.






5. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






6. Broad category of media - such as television - radio or newspaper






7. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






8. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






9. What are the positives to newspapers as a form of mass media?






10. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






11. Scare the consumer into action






12. What are the types of Formatting the Body Copy?






13. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






14. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






15. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






16. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






17. Informs consumers about services or merchandise offered at regular prices






18. People we try to emulate or whose approval concerns us






19. What are the kinds of copy you can have in an ad?






20. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






21. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






22. Advertisements that tell people what a product is - what it can do - and where it can be found.






23. Cost of media buy/targeted audienceX1 - 000






24. Allow the audience to participate actively & immediately






25. Information gathered about a particular market or market segment






26. What are the principles of design?






27. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






28. The cost of reaching 1 - 000 individuals or households with the advertising message.






29. The manufacturer provides the complete ads & shares the cost of the advertising time or space






30. Promotes a specific product or service and stimulates short term action while building awareness of the business






31. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






32. Markets are segmented - products are positioned






33. Three Approaches to Setting Advertising Schedules






34. What kind of ads are most often remembered?






35. Tests used to test ad alternatives.






36. What are the standard subjects for ad visuals?






37. Ads used for announcements about what a company is - what it can do - and where it is located.






38. Common Advertising Appeals






39. Types of Advertisements






40. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






41. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


42. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






43. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






44. Reimbursing a retailer for extra in-store support or special featuring of the brand.






45. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






46. Ads that simply bring the company's name to the attention of its target market again.






47. Gathering - recording - and analyzing new information to help managers make marketing decisions






48. The number of different people or households exposed to an ad.






49. The more frequently a product is purchased - the less repetition is required.






50. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.