Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






2. Visualization/conceptualization






3. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






4. Value of Promotion






5. Persuade the customer






6. Approaches to Post-Testing






7. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






8. Define the brand image






9. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






10. People we try to emulate or whose approval concerns us






11. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






12. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






13. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






14. Ads in magazines can be strategically placed in these places...






15. Types of Publicity Tools






16. What kinds of ads resonate more?






17. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






18. Common Advertising Appeals






19. Three Approaches to Setting Advertising Schedules






20. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






21. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






22. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






23. Offering the product free or at a greatly reduced price.






24. Reimbursing a retailer for extra in-store support or special featuring of the brand.






25. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






26. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






27. Types of Advertisements






28. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






29. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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30. Information gathered about a particular market or market segment






31. Gross rating points =






32. Gathering - recording - and analyzing new information to help managers make marketing decisions






33. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






34. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






35. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






36. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






37. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






38. Recruit new customers - retain current customers - and regain lost customers






39. Is our acquired mental position regarding some idea or object






40. What are the positives to newspapers as a form of mass media?






41. Advertising that promotes a specific brand's features and benefits.






42. Elements of an advertising message






43. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






44. Types of audience resonance

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45. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






46. Ads used for announcements about what a company is - what it can do - and where it is located.






47. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






48. Broad category of media - such as television - radio or newspaper






49. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






50. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.