Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach (% of total market) x Frequency






2. Offering the product free or at a greatly reduced price.






3. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






4. Advertisements focused on selling a product or service






5. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






6. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






7. Persuade the customer






8. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


9. The percentage of households in a market that are tuned to a particular TV/radio show.






10. What is the best way to grab attention in an ad?


11. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






12. Types of Advertisements






13. What are the types of headlines?






14. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






15. Is the products ability to satisfy both functional needs & symbolic wants






16. Ads that state the position of a company on an issue.






17. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






18. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






19. Gross rating points =






20. They use Retail Advertising because retail stores account for so much of the market






21. Affective Association


22. Information gathered about a particular market or market segment






23. Reimbursing a retailer for extra in-store support or special featuring of the brand.






24. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






25. Value of Promotion






26. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


27. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


28. Displays that take the form of an advertising sign in high traffic areas of store aisles.






29. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






30. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






31. Gathering - recording - and analyzing new information to help managers make marketing decisions






32. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






33. Merchandise offered free or at a significant discount.






34. Some methods for scheduling media






35. The more frequently a product is purchased - the less repetition is required.






36. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






37. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






38. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






39. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






40. Consumer needs - product development - assess effectiveness - financial planning and quality control






41. The greater size of an ad illustration...






42. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






43. Approaches to Post-Testing






44. What are the positives to newspapers as a form of mass media?






45. What are the function of headlines?






46. Changing behavior by inducing anxiety






47. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






48. Situate the brand socially






49. Promote brand recall






50. Simply the percentage of homes exposed to an advertising media