Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






2. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






3. What kinds of ads resonate more?






4. Where is the advertising and brand battle won or lost?






5. Types of Publicity Tools






6. Situate the brand socially






7. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






8. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






9. Some methods for scheduling media






10. Simply the percentage of homes exposed to an advertising media






11. Affective Association

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12. Is our acquired mental position regarding some idea or object






13. Advertisements that tell people what a product is - what it can do - and where it can be found.






14. The number of different people or households exposed to an ad.






15. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






16. Promote brand recall






17. Placing items on sale and offering two-for-one specials of other deals






18. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






19. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






20. What is the best way to grab attention in an ad?

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21. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






22. Allow the audience to participate actively & immediately






23. Elements of an advertising message






24. Studies such as controlled experiments and consumer purchase tests.






25. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






26. Advertising used to reinforce previous knowledge of a product.






27. The speed which buyers forget the brand if advertising is not seen.






28. Stages of ad development






29. Factors of Scheduling Advertising






30. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






31. What do the most effective radio commercials use?






32. What are the principles of design?






33. They use Retail Advertising because retail stores account for so much of the market






34. What are the function of headlines?






35. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






36. Sales promotions that offer a discounted price to the consumer - which encourage trial.






37. What are the types of subheads?






38. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






39. Value of Promotion






40. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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41. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






42. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






43. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






44. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






45. The cost of reaching 1 - 000 individuals or households with the advertising message.






46. Ads in magazines can be strategically placed in these places...






47. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






48. What are the types of Formatting the Body Copy?






49. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






50. Gross rating points =







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Can you answer 50 questions in 15 minutes?


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