Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






2. Types of Advertisements






3. Some methods for scheduling media






4. Persuade the customer






5. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






6. Content advertising






7. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






8. Form - task - possession - time - place utility






9. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






10. Visualization/conceptualization






11. What is the best way to grab attention in an ad?

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12. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






13. The percentage of households in a market that are tuned to a particular TV/radio show.






14. They use Retail Advertising because retail stores account for so much of the market






15. Advertising that promotes a specific brand's features and benefits.






16. Where is the advertising and brand battle won or lost?






17. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






18. Merchandise offered free or at a significant discount.






19. The greater size of an ad illustration...






20. Time - place of sale - environment






21. Informs consumers about services or merchandise offered at regular prices






22. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






23. Party Responsible for Carrying Out Advertising Program






24. Define the brand image






25. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






26. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






27. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






28. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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29. Joining together in a consistent manner everything that communicates with customers






30. Advertisements that tell people what a product is - what it can do - and where it can be found.






31. What does the layout of an ad consist of?






32. Affective Association

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33. What do the most effective radio commercials use?






34. The cost of reaching 1 - 000 individuals or households with the advertising message.






35. Link key attributes to the brand name






36. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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37. Placing items on sale and offering two-for-one specials of other deals






38. Allow the audience to participate actively & immediately






39. Markets are segmented - products are positioned






40. A discount on each case ordered during a specific time period.






41. Scare the consumer into action






42. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






43. Approaches to Post-Testing






44. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






45. Is the products ability to satisfy both functional needs & symbolic wants






46. Situate the brand socially






47. Cost of media buy/targeted audienceX1 - 000






48. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






49. Is our acquired mental position regarding some idea or object






50. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers