Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






2. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






3. The greater size of an ad illustration...






4. They use Retail Advertising because retail stores account for so much of the market






5. Define the brand image






6. The speed which buyers forget the brand if advertising is not seen.






7. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






8. Situate the brand socially






9. People we try to emulate or whose approval concerns us






10. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






11. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






12. Forms of Institutional Advertisements






13. Time - place of sale - environment






14. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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15. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






16. Affective Association

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17. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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18. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






19. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






20. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






21. Merchandise offered free or at a significant discount.






22. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






23. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






24. Influencing the brand choice of consumers who are 'ready to buy'






25. The number of different people or households exposed to an ad.






26. The manufacturer provides the complete ads & shares the cost of the advertising time or space






27. Advertising showing one brand's strengths relative to its competitors.






28. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






29. Promotes a specific product or service and stimulates short term action while building awareness of the business






30. Ads that simply bring the company's name to the attention of its target market again.






31. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






32. Content advertising






33. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






34. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






35. Ads on the interior and exterior of busses - subways - and taxis.






36. Made up of the company's own advertising staff. They may provide full services or limited services.






37. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






38. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






39. Offers the return of money based on proof of purchase.






40. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






41. Offering the product free or at a greatly reduced price.






42. Three Common Discounts and Allowances






43. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






44. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






45. Party Responsible for Carrying Out Advertising Program






46. Is our acquired mental position regarding some idea or object






47. Elements of an advertising message






48. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






49. What are the function of headlines?






50. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.