Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of different people or households exposed to an ad.






2. People we try to emulate or whose approval concerns us






3. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






4. Types of Advertisements






5. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






6. Interactive online advertising.






7. Approaches to Post-Testing






8. Joining together in a consistent manner everything that communicates with customers






9. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


10. Is an individual's openness or curiosity about a brand






11. Stages of ad development






12. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






13. Scare the consumer into action






14. Markets are segmented - products are positioned






15. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






16. Made up of the company's own advertising staff. They may provide full services or limited services.






17. Allow the audience to participate actively & immediately






18. Where is the advertising and brand battle won or lost?






19. Recruit new customers - retain current customers - and regain lost customers






20. Situate the brand socially






21. Is the products ability to satisfy both functional needs & symbolic wants






22. What does the layout of an ad consist of?






23. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






24. Forms of Institutional Advertisements






25. Ads that state the position of a company on an issue.






26. The speed which buyers forget the brand if advertising is not seen.






27. Time - place of sale - environment






28. What are the types of Formatting the Body Copy?






29. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






30. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






31. The more frequently a product is purchased - the less repetition is required.






32. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






33. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






34. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






35. Displays that take the form of an advertising sign in high traffic areas of store aisles.






36. Changing behavior by inducing anxiety






37. What do the most effective radio commercials use?






38. Tests used to test ad alternatives.






39. What are the principles of design?






40. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






41. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






42. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






43. What are the kinds of copy you can have in an ad?






44. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


45. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






46. Advertisements that tell people what a product is - what it can do - and where it can be found.






47. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






48. What kind of ads are most often remembered?






49. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






50. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.