Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






2. A discount on each case ordered during a specific time period.






3. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






4. People we try to emulate or whose approval concerns us






5. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






6. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






7. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






8. Time - place of sale - environment






9. How often new buyers enter the market to buy the product.






10. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






11. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






12. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






13. Cost of media buy/targeted audienceX1 - 000






14. The average number of times a person in the target audience is exposed to an ad.






15. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






16. What are the types of Formatting the Body Copy?






17. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






18. Define the brand image






19. Advertising that promotes a specific brand's features and benefits.






20. Elements of an advertising message






21. Value of Promotion






22. Types of Publicity Tools






23. Affective Association


24. Informs consumers about services or merchandise offered at regular prices






25. Advertising showing one brand's strengths relative to its competitors.






26. What are the principles of design?






27. What are the function of headlines?






28. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






29. Some methods for scheduling media






30. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






31. The percentage of households in a market that are tuned to a particular TV/radio show.






32. They use Retail Advertising because retail stores account for so much of the market






33. Is an individual's openness or curiosity about a brand






34. Stages of ad development






35. Approaches to Post-Testing






36. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






37. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






38. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






39. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






40. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






41. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






42. Gathering - recording - and analyzing new information to help managers make marketing decisions






43. What are the positives to newspapers as a form of mass media?






44. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






45. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






46. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






47. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






48. What kind of ads are most often remembered?






49. Family - society - reference groups - opinion leaders






50. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.