Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Forms of Institutional Advertisements






2. What does the layout of an ad consist of?






3. Advertisements focused on selling a product or service






4. What are the positives to newspapers as a form of mass media?






5. Ads on the interior and exterior of busses - subways - and taxis.






6. Influencing the brand choice of consumers who are 'ready to buy'






7. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






8. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






9. Factors of Scheduling Advertising






10. Placing items on sale and offering two-for-one specials of other deals






11. Advertising used to reinforce previous knowledge of a product.






12. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






13. Changing behavior by inducing anxiety






14. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






15. Offers the return of money based on proof of purchase.






16. Promote brand recall






17. Family - society - reference groups - opinion leaders






18. What are the kinds of copy you can have in an ad?






19. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






20. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






21. Ads in magazines can be strategically placed in these places...






22. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






23. What are the types of subheads?






24. Types of Publicity Tools






25. Forms of Product Advertising






26. Ads that state the position of a company on an issue.






27. Interactive online advertising.






28. What kind of ads are most often remembered?






29. Approaches to Post-Testing






30. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






31. Allow the audience to participate actively & immediately






32. What are the types of Formatting the Body Copy?






33. The speed which buyers forget the brand if advertising is not seen.






34. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






35. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






36. Persuade the customer






37. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






38. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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39. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






40. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






41. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






42. Time - place of sale - environment






43. Gross rating points =






44. Joining together in a consistent manner everything that communicates with customers






45. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






46. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






47. Duration of an advertising message or campaign over a given period of time - sustains memory






48. Types of Advertisements






49. They use Retail Advertising because retail stores account for so much of the market






50. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state