Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the types of Formatting the Body Copy?






2. The percentage of households in a market that are tuned to a particular TV/radio show.






3. How often new buyers enter the market to buy the product.






4. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






5. Reach (% of total market) x Frequency






6. Ads that simply bring the company's name to the attention of its target market again.






7. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






8. Is an individual's openness or curiosity about a brand






9. Ads that state the position of a company on an issue.






10. Transform consumption experience






11. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






12. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






13. Consumer needs - product development - assess effectiveness - financial planning and quality control






14. Stages of ad development






15. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






16. Reimbursing a retailer for extra in-store support or special featuring of the brand.






17. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






18. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






19. Forms of Institutional Advertisements






20. Form - task - possession - time - place utility






21. What are the kinds of copy you can have in an ad?






22. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






23. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






24. Placing items on sale and offering two-for-one specials of other deals






25. Broad category of media - such as television - radio or newspaper






26. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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27. Markets are segmented - products are positioned






28. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






29. The greater size of an ad illustration...






30. Is our acquired mental position regarding some idea or object






31. Interactive online advertising.






32. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






33. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






34. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






35. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






36. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






37. Tests used to test ad alternatives.






38. Offering the product free or at a greatly reduced price.






39. Types of Advertisements






40. What are the types of headlines?






41. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






42. Simply the percentage of homes exposed to an advertising media






43. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






44. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






45. Information gathered about a particular market or market segment






46. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






47. Influencing the brand choice of consumers who are 'ready to buy'






48. Advertisements focused on selling a product or service






49. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






50. Gross rating points =







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Can you answer 50 questions in 15 minutes?


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