Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Factors of Scheduling Advertising






2. Changing behavior by inducing anxiety






3. Is our acquired mental position regarding some idea or object






4. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






5. Three Approaches to Setting Advertising Schedules






6. Duration of an advertising message or campaign over a given period of time - sustains memory






7. What are the function of headlines?






8. Is an individual's openness or curiosity about a brand






9. The more frequently a product is purchased - the less repetition is required.






10. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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11. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






12. Approaches to Post-Testing






13. Define the brand image






14. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






15. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






16. Tests used to test ad alternatives.






17. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






18. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






19. Advertising showing one brand's strengths relative to its competitors.






20. Joining together in a consistent manner everything that communicates with customers






21. Advertising that promotes a specific brand's features and benefits.






22. What are the types of Formatting the Body Copy?






23. The percentage of households in a market that are tuned to a particular TV/radio show.






24. Advertisements that tell people what a product is - what it can do - and where it can be found.






25. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






26. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






27. Scare the consumer into action






28. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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29. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






30. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






31. Party Responsible for Carrying Out Advertising Program






32. Form - task - possession - time - place utility






33. What are the standard subjects for ad visuals?






34. Simply the percentage of homes exposed to an advertising media






35. Influencing the brand choice of consumers who are 'ready to buy'






36. Offering the product free or at a greatly reduced price.






37. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






38. Gross rating points =






39. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






40. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






41. Is the products ability to satisfy both functional needs & symbolic wants






42. Types of Publicity Tools






43. Forms of Product Advertising






44. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






45. What are the positives to newspapers as a form of mass media?






46. Markets are segmented - products are positioned






47. Advertising used to reinforce previous knowledge of a product.






48. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






49. What are the types of headlines?






50. Transform consumption experience