Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






2. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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3. Types of Advertisements






4. Markets are segmented - products are positioned






5. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






6. Gathering - recording - and analyzing new information to help managers make marketing decisions






7. Forms of Institutional Advertisements






8. What are the principles of design?






9. Is the products ability to satisfy both functional needs & symbolic wants






10. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






11. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






12. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






13. What are the standard subjects for ad visuals?






14. Factors of Scheduling Advertising






15. What does the layout of an ad consist of?






16. Reach (% of total market) x Frequency






17. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






18. Content advertising






19. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






20. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






21. Types of Publicity Tools






22. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






23. Is an individual's openness or curiosity about a brand






24. Link key attributes to the brand name






25. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






26. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






27. Informs consumers about services or merchandise offered at regular prices






28. Ads that simply bring the company's name to the attention of its target market again.






29. Time - place of sale - environment






30. Is our acquired mental position regarding some idea or object






31. Cost of media buy/targeted audienceX1 - 000






32. Situate the brand socially






33. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






34. Offers the return of money based on proof of purchase.






35. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






36. Affective Association

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37. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






38. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






39. Three Approaches to Setting Advertising Schedules






40. Advertisements that tell people what a product is - what it can do - and where it can be found.






41. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






42. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






43. Consumer needs - product development - assess effectiveness - financial planning and quality control






44. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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45. They use Retail Advertising because retail stores account for so much of the market






46. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






47. Party Responsible for Carrying Out Advertising Program






48. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






49. Allow the audience to participate actively & immediately






50. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.







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