Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stages of ad development






2. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






3. Where is the advertising and brand battle won or lost?






4. Interactive online advertising.






5. Link key attributes to the brand name






6. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






7. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






8. Informs consumers about services or merchandise offered at regular prices






9. Offering the product free or at a greatly reduced price.






10. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






11. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






12. Forms of Product Advertising






13. Tests used to test ad alternatives.






14. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






15. Studies such as controlled experiments and consumer purchase tests.






16. Advertising used to reinforce previous knowledge of a product.






17. The speed which buyers forget the brand if advertising is not seen.






18. Reach (% of total market) x Frequency






19. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






20. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






21. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






22. Advertising showing one brand's strengths relative to its competitors.






23. Ads used for announcements about what a company is - what it can do - and where it is located.






24. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






25. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






26. Changing behavior by inducing anxiety






27. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






28. What is the best way to grab attention in an ad?

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29. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






30. What are the principles of design?






31. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






32. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






33. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






34. How often new buyers enter the market to buy the product.






35. Gross rating points =






36. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






37. Some methods for scheduling media






38. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






39. Advertisements focused on selling a product or service






40. Ads that simply bring the company's name to the attention of its target market again.






41. Merchandise offered free or at a significant discount.






42. The number of different people or households exposed to an ad.






43. Party Responsible for Carrying Out Advertising Program






44. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






45. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






46. Reimbursing a retailer for extra in-store support or special featuring of the brand.






47. A discount on each case ordered during a specific time period.






48. Ads on the interior and exterior of busses - subways - and taxis.






49. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






50. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.