Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads that simply bring the company's name to the attention of its target market again.






2. Ads that state the position of a company on an issue.






3. Content advertising






4. Cost of media buy/targeted audienceX1 - 000






5. Joining together in a consistent manner everything that communicates with customers






6. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






7. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






8. Interactive online advertising.






9. Advertising used to reinforce previous knowledge of a product.






10. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






11. What do the most effective radio commercials use?






12. The speed which buyers forget the brand if advertising is not seen.






13. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






14. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






15. Simply the percentage of homes exposed to an advertising media






16. The more frequently a product is purchased - the less repetition is required.






17. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






18. Three Approaches to Setting Advertising Schedules






19. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






20. Advertisements focused on selling a product or service






21. How often new buyers enter the market to buy the product.






22. Markets are segmented - products are positioned






23. Broad category of media - such as television - radio or newspaper






24. Offering the product free or at a greatly reduced price.






25. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






26. They use Retail Advertising because retail stores account for so much of the market






27. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






28. The average number of times a person in the target audience is exposed to an ad.






29. Time - place of sale - environment






30. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






31. The percentage of households in a market that are tuned to a particular TV/radio show.






32. Is an individual's openness or curiosity about a brand






33. Advertisements that tell people what a product is - what it can do - and where it can be found.






34. Influencing the brand choice of consumers who are 'ready to buy'






35. What are the standard subjects for ad visuals?






36. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






37. What is the best way to grab attention in an ad?

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38. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






39. Advertising showing one brand's strengths relative to its competitors.






40. Stages of ad development






41. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






42. Approaches to Post-Testing






43. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






44. Reach (% of total market) x Frequency






45. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






46. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






47. Link key attributes to the brand name






48. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






49. Types of audience resonance

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50. The use of a brand-name product in a movie - TV show - video - or commercial for another product.







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Can you answer 50 questions in 15 minutes?


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