Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






2. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






3. Persuade the customer






4. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






5. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






6. The speed which buyers forget the brand if advertising is not seen.






7. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






8. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






9. The more frequently a product is purchased - the less repetition is required.






10. Three Approaches to Setting Advertising Schedules






11. Types of audience resonance

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12. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






13. What does the layout of an ad consist of?






14. Interactive online advertising.






15. Affective Association

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16. Information gathered about a particular market or market segment






17. How often new buyers enter the market to buy the product.






18. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






19. Placing items on sale and offering two-for-one specials of other deals






20. Where is the advertising and brand battle won or lost?






21. Offers the return of money based on proof of purchase.






22. What are the types of subheads?






23. What do the most effective radio commercials use?






24. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






25. Elements of an advertising message






26. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






27. Visualization/conceptualization






28. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






29. Allow the audience to participate actively & immediately






30. What are the types of Formatting the Body Copy?






31. Reach (% of total market) x Frequency






32. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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33. What are the function of headlines?






34. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






35. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






36. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






37. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






38. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






39. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






40. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






41. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






42. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






43. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






44. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






45. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






46. The percentage of households in a market that are tuned to a particular TV/radio show.






47. Link key attributes to the brand name






48. Family - society - reference groups - opinion leaders






49. Influencing the brand choice of consumers who are 'ready to buy'






50. Scare the consumer into action







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Can you answer 50 questions in 15 minutes?


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