Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Markets are segmented - products are positioned






2. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






3. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






4. Ads that state the position of a company on an issue.






5. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






6. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






7. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






8. Ads on the interior and exterior of busses - subways - and taxis.






9. Affective Association

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10. Placing items on sale and offering two-for-one specials of other deals






11. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






12. Three Common Discounts and Allowances






13. Reimbursing a retailer for extra in-store support or special featuring of the brand.






14. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






15. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






16. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






17. Value of Promotion






18. Transform consumption experience






19. The percentage of households in a market that are tuned to a particular TV/radio show.






20. They use Retail Advertising because retail stores account for so much of the market






21. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






22. How often new buyers enter the market to buy the product.






23. What do the most effective radio commercials use?






24. Offering the product free or at a greatly reduced price.






25. A discount on each case ordered during a specific time period.






26. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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27. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






28. Gross rating points =






29. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






30. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






31. The manufacturer provides the complete ads & shares the cost of the advertising time or space






32. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






33. Ads used for announcements about what a company is - what it can do - and where it is located.






34. The average number of times a person in the target audience is exposed to an ad.






35. What are the principles of design?






36. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






37. Link key attributes to the brand name






38. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






39. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






40. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






41. Situate the brand socially






42. Advertisements focused on selling a product or service






43. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






44. Influencing the brand choice of consumers who are 'ready to buy'






45. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






46. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






47. Types of Publicity Tools






48. Types of audience resonance

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49. Consumer needs - product development - assess effectiveness - financial planning and quality control






50. Broad category of media - such as television - radio or newspaper