Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






2. Situate the brand socially






3. They use Retail Advertising because retail stores account for so much of the market






4. Merchandise offered free or at a significant discount.






5. Approaches to Post-Testing






6. Three Common Discounts and Allowances






7. Define the brand image






8. Forms of Product Advertising






9. Affective Association

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10. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






11. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






12. Information gathered about a particular market or market segment






13. Types of Publicity Tools






14. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






15. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






16. What are the types of Formatting the Body Copy?






17. Ads that simply bring the company's name to the attention of its target market again.






18. Where is the advertising and brand battle won or lost?






19. Simply the percentage of homes exposed to an advertising media






20. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






21. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






22. Time - place of sale - environment






23. What do the most effective radio commercials use?






24. Is an individual's openness or curiosity about a brand






25. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






26. Made up of the company's own advertising staff. They may provide full services or limited services.






27. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






28. Types of Advertisements






29. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






30. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






31. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






32. A discount on each case ordered during a specific time period.






33. Forms of Institutional Advertisements






34. Informs consumers about services or merchandise offered at regular prices






35. Elements of an advertising message






36. Changing behavior by inducing anxiety






37. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






38. What are the standard subjects for ad visuals?






39. Broad category of media - such as television - radio or newspaper






40. Reimbursing a retailer for extra in-store support or special featuring of the brand.






41. Link key attributes to the brand name






42. Scare the consumer into action






43. Ads on the interior and exterior of busses - subways - and taxis.






44. Sales promotions that offer a discounted price to the consumer - which encourage trial.






45. Offering the product free or at a greatly reduced price.






46. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






47. What are the types of subheads?






48. What are the types of headlines?






49. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






50. Visualization/conceptualization