Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The cost of reaching 1 - 000 individuals or households with the advertising message.






2. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






3. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






4. Transform consumption experience






5. How often new buyers enter the market to buy the product.






6. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






7. Promote brand recall






8. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






9. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






10. Ads that state the position of a company on an issue.






11. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






12. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






13. Forms of Product Advertising






14. They use Retail Advertising because retail stores account for so much of the market






15. Joining together in a consistent manner everything that communicates with customers






16. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






17. Factors of Scheduling Advertising






18. Gross rating points =






19. Some methods for scheduling media






20. What kinds of ads resonate more?






21. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






22. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






23. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






24. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






25. Offering the product free or at a greatly reduced price.






26. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






27. What are the standard subjects for ad visuals?






28. Three Approaches to Setting Advertising Schedules






29. Stages of ad development






30. Ads that simply bring the company's name to the attention of its target market again.






31. What are the types of Formatting the Body Copy?






32. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






33. Is an individual's openness or curiosity about a brand






34. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






35. What are the types of subheads?






36. Gathering - recording - and analyzing new information to help managers make marketing decisions






37. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






38. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






39. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






40. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






41. What does the layout of an ad consist of?






42. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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43. Situate the brand socially






44. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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45. Scare the consumer into action






46. Common Advertising Appeals






47. Approaches to Post-Testing






48. Persuade the customer






49. Party Responsible for Carrying Out Advertising Program






50. Advertisements that tell people what a product is - what it can do - and where it can be found.