Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






2. Studies such as controlled experiments and consumer purchase tests.






3. Tests used to test ad alternatives.






4. Consumer needs - product development - assess effectiveness - financial planning and quality control






5. Information gathered about a particular market or market segment






6. Recruit new customers - retain current customers - and regain lost customers






7. Allow the audience to participate actively & immediately






8. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






9. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






10. Types of audience resonance

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11. Stages of ad development






12. Is an individual's openness or curiosity about a brand






13. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






14. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






15. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






16. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






17. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






18. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






19. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






20. Joining together in a consistent manner everything that communicates with customers






21. Affective Association

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22. Offering the product free or at a greatly reduced price.






23. Visualization/conceptualization






24. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






25. Define the brand image






26. The manufacturer provides the complete ads & shares the cost of the advertising time or space






27. Informs consumers about services or merchandise offered at regular prices






28. Types of Publicity Tools






29. Common Advertising Appeals






30. The number of different people or households exposed to an ad.






31. Placing items on sale and offering two-for-one specials of other deals






32. Gross rating points =






33. Reimbursing a retailer for extra in-store support or special featuring of the brand.






34. People we try to emulate or whose approval concerns us






35. Value of Promotion






36. Advertisements focused on selling a product or service






37. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






38. Duration of an advertising message or campaign over a given period of time - sustains memory






39. Approaches to Post-Testing






40. Form - task - possession - time - place utility






41. Transform consumption experience






42. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






43. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






44. Ads on the interior and exterior of busses - subways - and taxis.






45. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






46. Changing behavior by inducing anxiety






47. Factors of Scheduling Advertising






48. The speed which buyers forget the brand if advertising is not seen.






49. A discount on each case ordered during a specific time period.






50. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure