Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three Common Discounts and Allowances






2. The speed which buyers forget the brand if advertising is not seen.






3. Affective Association

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4. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






5. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






6. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






7. Types of Advertisements






8. Situate the brand socially






9. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






10. Forms of Product Advertising






11. Changing behavior by inducing anxiety






12. Tests used to test ad alternatives.






13. Ads in magazines can be strategically placed in these places...






14. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






15. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






16. Gross rating points =






17. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






18. Is an individual's openness or curiosity about a brand






19. The percentage of households in a market that are tuned to a particular TV/radio show.






20. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






21. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






22. What kind of ads are most often remembered?






23. Studies such as controlled experiments and consumer purchase tests.






24. The cost of reaching 1 - 000 individuals or households with the advertising message.






25. What are the types of Formatting the Body Copy?






26. Influencing the brand choice of consumers who are 'ready to buy'






27. Markets are segmented - products are positioned






28. Party Responsible for Carrying Out Advertising Program






29. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






30. Offering the product free or at a greatly reduced price.






31. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






32. Family - society - reference groups - opinion leaders






33. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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34. Duration of an advertising message or campaign over a given period of time - sustains memory






35. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






36. Information gathered about a particular market or market segment






37. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






38. Elements of an advertising message






39. Informs consumers about services or merchandise offered at regular prices






40. Some methods for scheduling media






41. What does the layout of an ad consist of?






42. Approaches to Post-Testing






43. Scare the consumer into action






44. Sales promotions that offer a discounted price to the consumer - which encourage trial.






45. Advertisements focused on selling a product or service






46. Reach (% of total market) x Frequency






47. Displays that take the form of an advertising sign in high traffic areas of store aisles.






48. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






49. Forms of Institutional Advertisements






50. Where consumers apply their skill or analytical or creative thinking to try to win prizes.