Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kinds of ads resonate more?






2. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






3. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






4. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






5. Interactive online advertising.






6. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






7. What do the most effective radio commercials use?






8. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






9. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






10. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






11. Allow the audience to participate actively & immediately






12. What are the standard subjects for ad visuals?






13. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






14. Reach (% of total market) x Frequency






15. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






16. Time - place of sale - environment






17. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






18. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






19. Reimbursing a retailer for extra in-store support or special featuring of the brand.






20. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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21. Made up of the company's own advertising staff. They may provide full services or limited services.






22. Define the brand image






23. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






24. Types of audience resonance

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25. The manufacturer provides the complete ads & shares the cost of the advertising time or space






26. How often new buyers enter the market to buy the product.






27. What kind of ads are most often remembered?






28. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






29. Three Approaches to Setting Advertising Schedules






30. Offering the product free or at a greatly reduced price.






31. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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32. Affective Association

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33. Simply the percentage of homes exposed to an advertising media






34. Influencing the brand choice of consumers who are 'ready to buy'






35. Sales promotions that offer a discounted price to the consumer - which encourage trial.






36. Link key attributes to the brand name






37. Advertisements focused on selling a product or service






38. What are the kinds of copy you can have in an ad?






39. Studies such as controlled experiments and consumer purchase tests.






40. Gross rating points =






41. The greater size of an ad illustration...






42. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






43. Duration of an advertising message or campaign over a given period of time - sustains memory






44. Informs consumers about services or merchandise offered at regular prices






45. Scare the consumer into action






46. The cost of reaching 1 - 000 individuals or households with the advertising message.






47. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






48. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






49. Stages of ad development






50. What is the best way to grab attention in an ad?

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