Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Joining together in a consistent manner everything that communicates with customers






2. Changing behavior by inducing anxiety






3. The average number of times a person in the target audience is exposed to an ad.






4. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






5. Types of Publicity Tools






6. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






7. What do the most effective radio commercials use?






8. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






9. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






10. They use Retail Advertising because retail stores account for so much of the market






11. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






12. What is the best way to grab attention in an ad?


13. A discount on each case ordered during a specific time period.






14. Gathering - recording - and analyzing new information to help managers make marketing decisions






15. Value of Promotion






16. Made up of the company's own advertising staff. They may provide full services or limited services.






17. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






18. What does the layout of an ad consist of?






19. Allow the audience to participate actively & immediately






20. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






21. What kinds of ads resonate more?






22. The percentage of households in a market that are tuned to a particular TV/radio show.






23. Displays that take the form of an advertising sign in high traffic areas of store aisles.






24. The speed which buyers forget the brand if advertising is not seen.






25. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






26. Sales promotions that offer a discounted price to the consumer - which encourage trial.






27. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






28. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






29. Types of audience resonance


30. What are the types of headlines?






31. Transform consumption experience






32. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






33. People we try to emulate or whose approval concerns us






34. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






35. Where is the advertising and brand battle won or lost?






36. Content advertising






37. Is an individual's openness or curiosity about a brand






38. Elements of an advertising message






39. Offers the return of money based on proof of purchase.






40. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






41. How often new buyers enter the market to buy the product.






42. Merchandise offered free or at a significant discount.






43. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






44. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






45. What are the standard subjects for ad visuals?






46. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






47. Some methods for scheduling media






48. The cost of reaching 1 - 000 individuals or households with the advertising message.






49. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






50. Stages of ad development