Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






2. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






3. People we try to emulate or whose approval concerns us






4. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






5. What do the most effective radio commercials use?






6. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






7. What are the function of headlines?






8. Gathering - recording - and analyzing new information to help managers make marketing decisions






9. What are the types of headlines?






10. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






11. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






12. What are the standard subjects for ad visuals?






13. Advertising used to reinforce previous knowledge of a product.






14. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






15. Recruit new customers - retain current customers - and regain lost customers






16. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






17. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






18. The average number of times a person in the target audience is exposed to an ad.






19. Stages of ad development






20. The manufacturer provides the complete ads & shares the cost of the advertising time or space






21. Visualization/conceptualization






22. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






23. Advertisements that tell people what a product is - what it can do - and where it can be found.






24. Merchandise offered free or at a significant discount.






25. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






26. What are the types of subheads?






27. Influencing the brand choice of consumers who are 'ready to buy'






28. A discount on each case ordered during a specific time period.






29. Types of Advertisements






30. How often new buyers enter the market to buy the product.






31. Situate the brand socially






32. What does the layout of an ad consist of?






33. Duration of an advertising message or campaign over a given period of time - sustains memory






34. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






35. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






36. Advertising showing one brand's strengths relative to its competitors.






37. Reimbursing a retailer for extra in-store support or special featuring of the brand.






38. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






39. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






40. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






41. Where is the advertising and brand battle won or lost?






42. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






43. What are the types of Formatting the Body Copy?






44. The number of different people or households exposed to an ad.






45. Advertisements focused on selling a product or service






46. Three Approaches to Setting Advertising Schedules






47. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






48. Gross rating points =






49. Tests used to test ad alternatives.






50. The speed which buyers forget the brand if advertising is not seen.