Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






2. A discount on each case ordered during a specific time period.






3. The average number of times a person in the target audience is exposed to an ad.






4. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






5. The speed which buyers forget the brand if advertising is not seen.






6. Gathering - recording - and analyzing new information to help managers make marketing decisions






7. Types of audience resonance


8. Link key attributes to the brand name






9. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






10. How often new buyers enter the market to buy the product.






11. Is an individual's openness or curiosity about a brand






12. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






13. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






14. Party Responsible for Carrying Out Advertising Program






15. Ads that simply bring the company's name to the attention of its target market again.






16. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






17. Advertisements that tell people what a product is - what it can do - and where it can be found.






18. Visualization/conceptualization






19. Forms of Product Advertising






20. Family - society - reference groups - opinion leaders






21. Gross rating points =






22. Stages of ad development






23. What kinds of ads resonate more?






24. Informs consumers about services or merchandise offered at regular prices






25. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






26. Content advertising






27. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






28. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






29. What are the types of Formatting the Body Copy?






30. Situate the brand socially






31. Information gathered about a particular market or market segment






32. Offers the return of money based on proof of purchase.






33. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






34. Where is the advertising and brand battle won or lost?






35. The cost of reaching 1 - 000 individuals or households with the advertising message.






36. Advertising that promotes a specific brand's features and benefits.






37. Markets are segmented - products are positioned






38. The number of different people or households exposed to an ad.






39. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






40. Sales promotions that offer a discounted price to the consumer - which encourage trial.






41. Recruit new customers - retain current customers - and regain lost customers






42. Value of Promotion






43. Types of Publicity Tools






44. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






45. What are the positives to newspapers as a form of mass media?






46. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






47. The manufacturer provides the complete ads & shares the cost of the advertising time or space






48. Persuade the customer






49. What are the principles of design?






50. Ads on the interior and exterior of busses - subways - and taxis.