Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






2. Link key attributes to the brand name






3. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






4. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






5. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






6. Three Common Discounts and Allowances






7. The cost of reaching 1 - 000 individuals or households with the advertising message.






8. Broad category of media - such as television - radio or newspaper






9. Situate the brand socially






10. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






11. Visualization/conceptualization






12. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






13. Common Advertising Appeals






14. Offers the return of money based on proof of purchase.






15. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






16. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






17. People we try to emulate or whose approval concerns us






18. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






19. What are the kinds of copy you can have in an ad?






20. Form - task - possession - time - place utility






21. Types of Advertisements






22. The speed which buyers forget the brand if advertising is not seen.






23. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






24. The percentage of households in a market that are tuned to a particular TV/radio show.






25. Studies such as controlled experiments and consumer purchase tests.






26. Duration of an advertising message or campaign over a given period of time - sustains memory






27. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






28. Gross rating points =






29. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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30. Allow the audience to participate actively & immediately






31. Informs consumers about services or merchandise offered at regular prices






32. The manufacturer provides the complete ads & shares the cost of the advertising time or space






33. What kinds of ads resonate more?






34. Advertising that promotes a specific brand's features and benefits.






35. Types of audience resonance

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36. Affective Association

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37. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






38. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






39. Where is the advertising and brand battle won or lost?






40. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






41. Joining together in a consistent manner everything that communicates with customers






42. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






43. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






44. What are the types of Formatting the Body Copy?






45. They use Retail Advertising because retail stores account for so much of the market






46. Forms of Product Advertising






47. Sales promotions that offer a discounted price to the consumer - which encourage trial.






48. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






49. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






50. Made up of the company's own advertising staff. They may provide full services or limited services.