Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Markets are segmented - products are positioned






2. People we try to emulate or whose approval concerns us






3. Approaches to Post-Testing






4. What are the types of subheads?






5. Advertisements focused on selling a product or service






6. Ads on the interior and exterior of busses - subways - and taxis.






7. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






8. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






9. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






10. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






11. What kind of ads are most often remembered?






12. Reimbursing a retailer for extra in-store support or special featuring of the brand.






13. Gross rating points =






14. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






15. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






16. Broad category of media - such as television - radio or newspaper






17. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






18. Time - place of sale - environment






19. What are the principles of design?






20. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






21. What kinds of ads resonate more?






22. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






23. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






24. Advertising that promotes a specific brand's features and benefits.






25. They use Retail Advertising because retail stores account for so much of the market






26. What are the types of Formatting the Body Copy?






27. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






28. The cost of reaching 1 - 000 individuals or households with the advertising message.






29. Advertising showing one brand's strengths relative to its competitors.






30. Three Common Discounts and Allowances






31. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






32. Ads used for announcements about what a company is - what it can do - and where it is located.






33. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






34. Consumer needs - product development - assess effectiveness - financial planning and quality control






35. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






36. What does the layout of an ad consist of?






37. Forms of Institutional Advertisements






38. The more frequently a product is purchased - the less repetition is required.






39. Simply the percentage of homes exposed to an advertising media






40. Allow the audience to participate actively & immediately






41. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






42. Define the brand image






43. Party Responsible for Carrying Out Advertising Program






44. What are the kinds of copy you can have in an ad?






45. Is an individual's openness or curiosity about a brand






46. The speed which buyers forget the brand if advertising is not seen.






47. Offering the product free or at a greatly reduced price.






48. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






49. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






50. Value of Promotion