Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of media buy/targeted audienceX1 - 000






2. The greater size of an ad illustration...






3. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






4. Persuade the customer






5. What kinds of ads resonate more?






6. Forms of Product Advertising






7. Is our acquired mental position regarding some idea or object






8. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






9. Allow the audience to participate actively & immediately






10. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






11. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






12. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






13. Three Approaches to Setting Advertising Schedules






14. Elements of an advertising message






15. The cost of reaching 1 - 000 individuals or households with the advertising message.






16. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






17. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






18. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






19. What are the types of headlines?






20. The number of different people or households exposed to an ad.






21. Common Advertising Appeals






22. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






23. Influencing the brand choice of consumers who are 'ready to buy'






24. What are the types of subheads?






25. Advertising showing one brand's strengths relative to its competitors.






26. They use Retail Advertising because retail stores account for so much of the market






27. Displays that take the form of an advertising sign in high traffic areas of store aisles.






28. Ads that state the position of a company on an issue.






29. Promote brand recall






30. Scare the consumer into action






31. Studies such as controlled experiments and consumer purchase tests.






32. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






33. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






34. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






35. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






36. The percentage of households in a market that are tuned to a particular TV/radio show.






37. Approaches to Post-Testing






38. Consumer needs - product development - assess effectiveness - financial planning and quality control






39. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






40. Interactive online advertising.






41. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






42. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






43. What are the types of Formatting the Body Copy?






44. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






45. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






46. Is an individual's openness or curiosity about a brand






47. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






48. Merchandise offered free or at a significant discount.






49. What are the kinds of copy you can have in an ad?






50. The more frequently a product is purchased - the less repetition is required.







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Can you answer 50 questions in 15 minutes?


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