Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Informs consumers about services or merchandise offered at regular prices






2. The speed which buyers forget the brand if advertising is not seen.






3. How often new buyers enter the market to buy the product.






4. They use Retail Advertising because retail stores account for so much of the market






5. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






6. Simply the percentage of homes exposed to an advertising media






7. Stages of ad development






8. Value of Promotion






9. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






10. Approaches to Post-Testing






11. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






12. What are the standard subjects for ad visuals?






13. Sales promotions that offer a discounted price to the consumer - which encourage trial.






14. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






15. Is an individual's openness or curiosity about a brand






16. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






17. Promote brand recall






18. Offers the return of money based on proof of purchase.






19. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






20. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






21. Types of Advertisements






22. Advertising that promotes a specific brand's features and benefits.






23. Consumer needs - product development - assess effectiveness - financial planning and quality control






24. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






25. What are the types of subheads?






26. Joining together in a consistent manner everything that communicates with customers






27. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






28. What are the types of headlines?






29. Tests used to test ad alternatives.






30. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






31. Content advertising






32. What are the kinds of copy you can have in an ad?






33. Recruit new customers - retain current customers - and regain lost customers






34. The manufacturer provides the complete ads & shares the cost of the advertising time or space






35. What are the principles of design?






36. Advertisements that tell people what a product is - what it can do - and where it can be found.






37. Common Advertising Appeals






38. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






39. What do the most effective radio commercials use?






40. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






41. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






42. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






43. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






44. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






45. What are the function of headlines?






46. Where is the advertising and brand battle won or lost?






47. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






48. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






49. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


50. Is our acquired mental position regarding some idea or object