Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scare the consumer into action






2. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






3. How often new buyers enter the market to buy the product.






4. Three Common Discounts and Allowances






5. A discount on each case ordered during a specific time period.






6. Forms of Product Advertising






7. Persuade the customer






8. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






9. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






10. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






11. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






12. Forms of Institutional Advertisements






13. Stages of ad development






14. Is an individual's openness or curiosity about a brand






15. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






16. Where is the advertising and brand battle won or lost?






17. Consumer needs - product development - assess effectiveness - financial planning and quality control






18. Is the products ability to satisfy both functional needs & symbolic wants






19. The percentage of households in a market that are tuned to a particular TV/radio show.






20. Studies such as controlled experiments and consumer purchase tests.






21. What are the positives to newspapers as a form of mass media?






22. Tests used to test ad alternatives.






23. Reach (% of total market) x Frequency






24. What are the types of Formatting the Body Copy?






25. Visualization/conceptualization






26. Approaches to Post-Testing






27. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






28. Form - task - possession - time - place utility






29. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






30. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


31. The manufacturer provides the complete ads & shares the cost of the advertising time or space






32. What are the function of headlines?






33. Time - place of sale - environment






34. Promotes a specific product or service and stimulates short term action while building awareness of the business






35. Broad category of media - such as television - radio or newspaper






36. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






37. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






38. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






39. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






40. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






41. Advertisements focused on selling a product or service






42. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






43. Advertising used to reinforce previous knowledge of a product.






44. What are the standard subjects for ad visuals?






45. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






46. The average number of times a person in the target audience is exposed to an ad.






47. What do the most effective radio commercials use?






48. What are the types of headlines?






49. Made up of the company's own advertising staff. They may provide full services or limited services.






50. What are the kinds of copy you can have in an ad?







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests