Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The greater size of an ad illustration...






2. Advertising that promotes a specific brand's features and benefits.






3. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






4. The number of different people or households exposed to an ad.






5. Approaches to Post-Testing






6. Scare the consumer into action






7. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






8. Markets are segmented - products are positioned






9. Is an individual's openness or curiosity about a brand






10. Simply the percentage of homes exposed to an advertising media






11. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






12. Tests used to test ad alternatives.






13. Recruit new customers - retain current customers - and regain lost customers






14. The more frequently a product is purchased - the less repetition is required.






15. The speed which buyers forget the brand if advertising is not seen.






16. Placing items on sale and offering two-for-one specials of other deals






17. Studies such as controlled experiments and consumer purchase tests.






18. Influencing the brand choice of consumers who are 'ready to buy'






19. Content advertising






20. Advertisements that tell people what a product is - what it can do - and where it can be found.






21. Displays that take the form of an advertising sign in high traffic areas of store aisles.






22. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






23. Made up of the company's own advertising staff. They may provide full services or limited services.






24. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






25. Time - place of sale - environment






26. What kinds of ads resonate more?






27. A discount on each case ordered during a specific time period.






28. Three Approaches to Setting Advertising Schedules






29. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






30. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






31. Is the products ability to satisfy both functional needs & symbolic wants






32. Elements of an advertising message






33. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






34. Affective Association

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35. Form - task - possession - time - place utility






36. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






37. What are the types of subheads?






38. Informs consumers about services or merchandise offered at regular prices






39. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






40. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






41. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






42. What does the layout of an ad consist of?






43. Gross rating points =






44. Advertising used to reinforce previous knowledge of a product.






45. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






46. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






47. Factors of Scheduling Advertising






48. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






49. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






50. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)







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Can you answer 50 questions in 15 minutes?


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