Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stages of ad development






2. Visualization/conceptualization






3. They use Retail Advertising because retail stores account for so much of the market






4. Ads on the interior and exterior of busses - subways - and taxis.






5. Some methods for scheduling media






6. What are the types of headlines?






7. What are the function of headlines?






8. What are the types of subheads?






9. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






10. Ads that simply bring the company's name to the attention of its target market again.






11. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






12. Where is the advertising and brand battle won or lost?






13. Placing items on sale and offering two-for-one specials of other deals






14. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






15. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






16. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






17. The cost of reaching 1 - 000 individuals or households with the advertising message.






18. Informs consumers about services or merchandise offered at regular prices






19. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


20. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






21. Displays that take the form of an advertising sign in high traffic areas of store aisles.






22. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






23. Reimbursing a retailer for extra in-store support or special featuring of the brand.






24. Content advertising






25. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






26. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






27. Form - task - possession - time - place utility






28. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






29. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






30. What are the kinds of copy you can have in an ad?






31. Made up of the company's own advertising staff. They may provide full services or limited services.






32. What do the most effective radio commercials use?






33. Types of Advertisements






34. Offers the return of money based on proof of purchase.






35. Interactive online advertising.






36. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






37. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






38. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






39. Recruit new customers - retain current customers - and regain lost customers






40. Gross rating points =






41. Information gathered about a particular market or market segment






42. Value of Promotion






43. Is the products ability to satisfy both functional needs & symbolic wants






44. How often new buyers enter the market to buy the product.






45. Common Advertising Appeals






46. Three Common Discounts and Allowances






47. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






48. Duration of an advertising message or campaign over a given period of time - sustains memory






49. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






50. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.