Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kinds of ads resonate more?






2. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






3. Types of Advertisements






4. Placing items on sale and offering two-for-one specials of other deals






5. Scare the consumer into action






6. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






7. Elements of an advertising message






8. What do the most effective radio commercials use?






9. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






10. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






11. Advertisements that tell people what a product is - what it can do - and where it can be found.






12. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






13. What are the types of subheads?






14. Is our acquired mental position regarding some idea or object






15. Changing behavior by inducing anxiety






16. Link key attributes to the brand name






17. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






18. What are the positives to newspapers as a form of mass media?






19. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






20. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






21. Forms of Institutional Advertisements






22. Types of audience resonance


23. Forms of Product Advertising






24. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






25. The cost of reaching 1 - 000 individuals or households with the advertising message.






26. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






27. A discount on each case ordered during a specific time period.






28. What are the types of Formatting the Body Copy?






29. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






30. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






31. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






32. Gathering - recording - and analyzing new information to help managers make marketing decisions






33. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






34. The greater size of an ad illustration...






35. The speed which buyers forget the brand if advertising is not seen.






36. They use Retail Advertising because retail stores account for so much of the market






37. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






38. What does the layout of an ad consist of?






39. Studies such as controlled experiments and consumer purchase tests.






40. The number of different people or households exposed to an ad.






41. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






42. Situate the brand socially






43. What are the types of headlines?






44. What are the principles of design?






45. Define the brand image






46. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






47. Simply the percentage of homes exposed to an advertising media






48. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






49. Transform consumption experience






50. Value of Promotion