Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






2. Advertisements that tell people what a product is - what it can do - and where it can be found.






3. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






4. A discount on each case ordered during a specific time period.






5. Advertising used to reinforce previous knowledge of a product.






6. What kind of ads are most often remembered?






7. Merchandise offered free or at a significant discount.






8. People we try to emulate or whose approval concerns us






9. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






10. Define the brand image






11. Offers the return of money based on proof of purchase.






12. Three Approaches to Setting Advertising Schedules






13. What are the kinds of copy you can have in an ad?






14. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






15. Promotes a specific product or service and stimulates short term action while building awareness of the business






16. The more frequently a product is purchased - the less repetition is required.






17. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






18. Duration of an advertising message or campaign over a given period of time - sustains memory






19. Recruit new customers - retain current customers - and regain lost customers






20. Reach (% of total market) x Frequency






21. Cost of media buy/targeted audienceX1 - 000






22. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






23. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






24. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






25. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






26. Is an individual's openness or curiosity about a brand






27. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






28. Is the products ability to satisfy both functional needs & symbolic wants






29. Form - task - possession - time - place utility






30. Advertising showing one brand's strengths relative to its competitors.






31. What are the principles of design?






32. Types of Advertisements






33. Types of Publicity Tools






34. The percentage of households in a market that are tuned to a particular TV/radio show.






35. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






38. Joining together in a consistent manner everything that communicates with customers






39. Consumer needs - product development - assess effectiveness - financial planning and quality control






40. They use Retail Advertising because retail stores account for so much of the market






41. Some methods for scheduling media






42. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






43. Gathering - recording - and analyzing new information to help managers make marketing decisions






44. What is the best way to grab attention in an ad?

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45. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






46. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






47. Factors of Scheduling Advertising






48. Markets are segmented - products are positioned






49. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






50. Gross rating points =