Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads that state the position of a company on an issue.






2. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






3. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






4. Reach (% of total market) x Frequency






5. Ads on the interior and exterior of busses - subways - and taxis.






6. Joining together in a consistent manner everything that communicates with customers






7. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






8. Situate the brand socially






9. Markets are segmented - products are positioned






10. Cost of media buy/targeted audienceX1 - 000






11. Three Common Discounts and Allowances






12. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






13. The manufacturer provides the complete ads & shares the cost of the advertising time or space






14. What are the types of headlines?






15. Informs consumers about services or merchandise offered at regular prices






16. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






17. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






18. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






19. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






20. Where is the advertising and brand battle won or lost?






21. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






22. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






23. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






24. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






25. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






26. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






27. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






28. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






29. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






30. What do the most effective radio commercials use?






31. People we try to emulate or whose approval concerns us






32. What are the standard subjects for ad visuals?






33. Affective Association

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34. Party Responsible for Carrying Out Advertising Program






35. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






36. Ads used for announcements about what a company is - what it can do - and where it is located.






37. Advertising showing one brand's strengths relative to its competitors.






38. Common Advertising Appeals






39. Offers the return of money based on proof of purchase.






40. Content advertising






41. Visualization/conceptualization






42. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






43. Studies such as controlled experiments and consumer purchase tests.






44. Gross rating points =






45. Factors of Scheduling Advertising






46. Forms of Institutional Advertisements






47. Promote brand recall






48. Family - society - reference groups - opinion leaders






49. Offering the product free or at a greatly reduced price.






50. Elements of an advertising message