Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Joining together in a consistent manner everything that communicates with customers






2. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






3. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






4. Information gathered about a particular market or market segment






5. The average number of times a person in the target audience is exposed to an ad.






6. What are the function of headlines?






7. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






8. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






9. Recruit new customers - retain current customers - and regain lost customers






10. Tests used to test ad alternatives.






11. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






12. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






13. What kind of ads are most often remembered?






14. Promotes a specific product or service and stimulates short term action while building awareness of the business






15. Made up of the company's own advertising staff. They may provide full services or limited services.






16. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






17. Forms of Product Advertising






18. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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19. What are the kinds of copy you can have in an ad?






20. Situate the brand socially






21. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






22. Offering the product free or at a greatly reduced price.






23. Visualization/conceptualization






24. Markets are segmented - products are positioned






25. Types of audience resonance

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26. Reach (% of total market) x Frequency






27. What does the layout of an ad consist of?






28. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






29. Types of Advertisements






30. Consumer needs - product development - assess effectiveness - financial planning and quality control






31. Displays that take the form of an advertising sign in high traffic areas of store aisles.






32. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






33. Changing behavior by inducing anxiety






34. Link key attributes to the brand name






35. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






36. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






37. What are the standard subjects for ad visuals?






38. Promote brand recall






39. Ads that state the position of a company on an issue.






40. The greater size of an ad illustration...






41. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






42. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






43. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






44. What are the principles of design?






45. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






46. What are the types of headlines?






47. The more frequently a product is purchased - the less repetition is required.






48. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






49. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






50. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning