Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The cost of reaching 1 - 000 individuals or households with the advertising message.






2. Link key attributes to the brand name






3. What kind of ads are most often remembered?






4. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






5. Placing items on sale and offering two-for-one specials of other deals






6. Party Responsible for Carrying Out Advertising Program






7. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






8. Advertisements focused on selling a product or service






9. Sales promotions that offer a discounted price to the consumer - which encourage trial.






10. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






11. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






12. The speed which buyers forget the brand if advertising is not seen.






13. What are the function of headlines?






14. Common Advertising Appeals






15. The more frequently a product is purchased - the less repetition is required.






16. Offering the product free or at a greatly reduced price.






17. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






18. Three Common Discounts and Allowances






19. Advertising that promotes a specific brand's features and benefits.






20. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






21. What are the types of subheads?






22. Consumer needs - product development - assess effectiveness - financial planning and quality control






23. Three Approaches to Setting Advertising Schedules






24. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






25. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






26. Cost of media buy/targeted audienceX1 - 000






27. Ads in magazines can be strategically placed in these places...






28. The manufacturer provides the complete ads & shares the cost of the advertising time or space






29. Allow the audience to participate actively & immediately






30. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






31. Types of Advertisements






32. Situate the brand socially






33. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






34. The average number of times a person in the target audience is exposed to an ad.






35. Studies such as controlled experiments and consumer purchase tests.






36. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






37. They use Retail Advertising because retail stores account for so much of the market






38. Information gathered about a particular market or market segment






39. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






40. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






41. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






42. Ads that state the position of a company on an issue.






43. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






44. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






45. Merchandise offered free or at a significant discount.






46. Advertisements that tell people what a product is - what it can do - and where it can be found.






47. Elements of an advertising message






48. Define the brand image






49. Persuade the customer






50. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance







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Can you answer 50 questions in 15 minutes?


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