Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Time - place of sale - environment






2. Is an individual's openness or curiosity about a brand






3. The percentage of households in a market that are tuned to a particular TV/radio show.






4. Offering the product free or at a greatly reduced price.






5. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


6. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






7. What do the most effective radio commercials use?






8. Duration of an advertising message or campaign over a given period of time - sustains memory






9. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






10. Joining together in a consistent manner everything that communicates with customers






11. Markets are segmented - products are positioned






12. What are the kinds of copy you can have in an ad?






13. Party Responsible for Carrying Out Advertising Program






14. Is our acquired mental position regarding some idea or object






15. Approaches to Post-Testing






16. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






17. Merchandise offered free or at a significant discount.






18. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






19. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






20. Offers the return of money based on proof of purchase.






21. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






22. Three Common Discounts and Allowances






23. Recruit new customers - retain current customers - and regain lost customers






24. The cost of reaching 1 - 000 individuals or households with the advertising message.






25. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






26. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


27. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






28. The number of different people or households exposed to an ad.






29. Advertising that promotes a specific brand's features and benefits.






30. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






31. Allow the audience to participate actively & immediately






32. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






33. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






34. What kind of ads are most often remembered?






35. Gathering - recording - and analyzing new information to help managers make marketing decisions






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






38. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






39. A discount on each case ordered during a specific time period.






40. Advertisements focused on selling a product or service






41. Advertising used to reinforce previous knowledge of a product.






42. Common Advertising Appeals






43. They use Retail Advertising because retail stores account for so much of the market






44. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






45. What are the types of Formatting the Body Copy?






46. Reimbursing a retailer for extra in-store support or special featuring of the brand.






47. Define the brand image






48. Family - society - reference groups - opinion leaders






49. What are the principles of design?






50. Scare the consumer into action