Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






2. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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3. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






4. Changing behavior by inducing anxiety






5. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






6. The more frequently a product is purchased - the less repetition is required.






7. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






8. The number of different people or households exposed to an ad.






9. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






10. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






11. Party Responsible for Carrying Out Advertising Program






12. Ads used for announcements about what a company is - what it can do - and where it is located.






13. A discount on each case ordered during a specific time period.






14. Duration of an advertising message or campaign over a given period of time - sustains memory






15. Broad category of media - such as television - radio or newspaper






16. Recruit new customers - retain current customers - and regain lost customers






17. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






18. Affective Association

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19. Made up of the company's own advertising staff. They may provide full services or limited services.






20. Types of Advertisements






21. Advertisements focused on selling a product or service






22. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






23. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






24. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






25. What are the types of Formatting the Body Copy?






26. Interactive online advertising.






27. Factors of Scheduling Advertising






28. Advertising showing one brand's strengths relative to its competitors.






29. What kinds of ads resonate more?






30. Offers the return of money based on proof of purchase.






31. Advertisements that tell people what a product is - what it can do - and where it can be found.






32. Three Approaches to Setting Advertising Schedules






33. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






34. Allow the audience to participate actively & immediately






35. Joining together in a consistent manner everything that communicates with customers






36. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






37. Situate the brand socially






38. Ads in magazines can be strategically placed in these places...






39. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






40. Visualization/conceptualization






41. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






42. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






43. Persuade the customer






44. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






45. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






46. Time - place of sale - environment






47. Common Advertising Appeals






48. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






49. Offering the product free or at a greatly reduced price.






50. Forms of Product Advertising