Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






2. Information gathered about a particular market or market segment






3. Sales promotions that offer a discounted price to the consumer - which encourage trial.






4. How often new buyers enter the market to buy the product.






5. Advertising showing one brand's strengths relative to its competitors.






6. Studies such as controlled experiments and consumer purchase tests.






7. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






8. Tests used to test ad alternatives.






9. Ads in magazines can be strategically placed in these places...






10. Promote brand recall






11. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






12. Party Responsible for Carrying Out Advertising Program






13. The speed which buyers forget the brand if advertising is not seen.






14. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






15. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






16. Reimbursing a retailer for extra in-store support or special featuring of the brand.






17. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






18. A discount on each case ordered during a specific time period.






19. Time - place of sale - environment






20. Where is the advertising and brand battle won or lost?






21. Gathering - recording - and analyzing new information to help managers make marketing decisions






22. Advertisements focused on selling a product or service






23. The manufacturer provides the complete ads & shares the cost of the advertising time or space






24. Advertisements that tell people what a product is - what it can do - and where it can be found.






25. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






26. Displays that take the form of an advertising sign in high traffic areas of store aisles.






27. Value of Promotion






28. Placing items on sale and offering two-for-one specials of other deals






29. Elements of an advertising message






30. Visualization/conceptualization






31. Offering the product free or at a greatly reduced price.






32. Influencing the brand choice of consumers who are 'ready to buy'






33. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






34. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






35. The more frequently a product is purchased - the less repetition is required.






36. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






37. Stages of ad development






38. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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39. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






40. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






41. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






42. What are the positives to newspapers as a form of mass media?






43. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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44. What are the principles of design?






45. Some methods for scheduling media






46. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






47. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






48. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






49. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






50. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.