Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads used for announcements about what a company is - what it can do - and where it is located.






2. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






3. Gross rating points =






4. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






5. Situate the brand socially






6. Joining together in a consistent manner everything that communicates with customers






7. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


8. The greater size of an ad illustration...






9. Advertisements that tell people what a product is - what it can do - and where it can be found.






10. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






11. Forms of Product Advertising






12. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






13. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






14. Markets are segmented - products are positioned






15. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






16. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






17. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






18. Advertising that promotes a specific brand's features and benefits.






19. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






20. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






21. Advertising used to reinforce previous knowledge of a product.






22. Forms of Institutional Advertisements






23. The average number of times a person in the target audience is exposed to an ad.






24. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






25. The number of different people or households exposed to an ad.






26. Changing behavior by inducing anxiety






27. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






28. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






29. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






30. What kind of ads are most often remembered?






31. Broad category of media - such as television - radio or newspaper






32. Informs consumers about services or merchandise offered at regular prices






33. Types of Publicity Tools






34. Party Responsible for Carrying Out Advertising Program






35. What are the function of headlines?






36. How often new buyers enter the market to buy the product.






37. What are the principles of design?






38. Information gathered about a particular market or market segment






39. Advertising showing one brand's strengths relative to its competitors.






40. Where is the advertising and brand battle won or lost?






41. Ads that simply bring the company's name to the attention of its target market again.






42. People we try to emulate or whose approval concerns us






43. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






44. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






45. The manufacturer provides the complete ads & shares the cost of the advertising time or space






46. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






47. Link key attributes to the brand name






48. What kinds of ads resonate more?






49. What are the standard subjects for ad visuals?






50. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long