Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






2. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






3. Merchandise offered free or at a significant discount.






4. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






5. Sales promotions that offer a discounted price to the consumer - which encourage trial.






6. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






7. Advertisements that tell people what a product is - what it can do - and where it can be found.






8. Placing items on sale and offering two-for-one specials of other deals






9. What kind of ads are most often remembered?






10. Advertising used to reinforce previous knowledge of a product.






11. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






12. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






13. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






14. The cost of reaching 1 - 000 individuals or households with the advertising message.






15. Some methods for scheduling media






16. Forms of Institutional Advertisements






17. Ads that state the position of a company on an issue.






18. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






19. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


20. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






21. The average number of times a person in the target audience is exposed to an ad.






22. Gathering - recording - and analyzing new information to help managers make marketing decisions






23. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






24. What kinds of ads resonate more?






25. Party Responsible for Carrying Out Advertising Program






26. Common Advertising Appeals






27. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






28. Is our acquired mental position regarding some idea or object






29. Ads used for announcements about what a company is - what it can do - and where it is located.






30. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






31. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






32. Information gathered about a particular market or market segment






33. What is the best way to grab attention in an ad?


34. Three Approaches to Setting Advertising Schedules






35. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






36. Advertising that promotes a specific brand's features and benefits.






37. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






38. Offers the return of money based on proof of purchase.






39. Where is the advertising and brand battle won or lost?






40. Content advertising






41. Link key attributes to the brand name






42. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






43. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






44. Persuade the customer






45. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


46. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


47. Markets are segmented - products are positioned






48. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






49. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






50. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.