Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Approaches to Post-Testing






2. Interactive online advertising.






3. What is the best way to grab attention in an ad?


4. Where is the advertising and brand battle won or lost?






5. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






6. Ads that state the position of a company on an issue.






7. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






8. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






9. Recruit new customers - retain current customers - and regain lost customers






10. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






11. Types of audience resonance


12. Duration of an advertising message or campaign over a given period of time - sustains memory






13. Three Common Discounts and Allowances






14. Ads in magazines can be strategically placed in these places...






15. Joining together in a consistent manner everything that communicates with customers






16. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






17. Forms of Product Advertising






18. Transform consumption experience






19. Information gathered about a particular market or market segment






20. Scare the consumer into action






21. Forms of Institutional Advertisements






22. Define the brand image






23. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






24. What are the function of headlines?






25. What are the types of Formatting the Body Copy?






26. The greater size of an ad illustration...






27. Offering the product free or at a greatly reduced price.






28. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


29. Influencing the brand choice of consumers who are 'ready to buy'






30. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






31. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






32. Common Advertising Appeals






33. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






34. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






35. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






36. What are the positives to newspapers as a form of mass media?






37. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






38. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






39. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






40. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






41. Tests used to test ad alternatives.






42. What are the types of headlines?






43. Allow the audience to participate actively & immediately






44. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






45. Broad category of media - such as television - radio or newspaper






46. Promote brand recall






47. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






48. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






49. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






50. Advertising showing one brand's strengths relative to its competitors.