Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






2. What are the function of headlines?






3. Cost of media buy/targeted audienceX1 - 000






4. Allow the audience to participate actively & immediately






5. Persuade the customer






6. Time - place of sale - environment






7. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






8. Made up of the company's own advertising staff. They may provide full services or limited services.






9. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






10. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


11. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






12. Transform consumption experience






13. What are the principles of design?






14. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






15. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






16. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






17. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






18. Affective Association


19. What kinds of ads resonate more?






20. Influencing the brand choice of consumers who are 'ready to buy'






21. Merchandise offered free or at a significant discount.






22. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






23. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






24. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






25. Advertising used to reinforce previous knowledge of a product.






26. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






27. Visualization/conceptualization






28. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






29. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






30. Tests used to test ad alternatives.






31. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






32. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






33. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






34. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


35. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






36. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






37. Ads on the interior and exterior of busses - subways - and taxis.






38. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






39. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






40. Information gathered about a particular market or market segment






41. The average number of times a person in the target audience is exposed to an ad.






42. Ads in magazines can be strategically placed in these places...






43. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






44. Duration of an advertising message or campaign over a given period of time - sustains memory






45. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






46. Informs consumers about services or merchandise offered at regular prices






47. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






48. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






49. Offers the return of money based on proof of purchase.






50. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies