Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






2. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






3. Displays that take the form of an advertising sign in high traffic areas of store aisles.






4. What are the positives to newspapers as a form of mass media?






5. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






6. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






7. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






8. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






9. What kind of ads are most often remembered?






10. Is the products ability to satisfy both functional needs & symbolic wants






11. Promote brand recall






12. Is an individual's openness or curiosity about a brand






13. What do the most effective radio commercials use?






14. Ads that state the position of a company on an issue.






15. Factors of Scheduling Advertising






16. Changing behavior by inducing anxiety






17. A discount on each case ordered during a specific time period.






18. Approaches to Post-Testing






19. What are the principles of design?






20. What are the types of Formatting the Body Copy?






21. What is the best way to grab attention in an ad?

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22. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






23. Situate the brand socially






24. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






25. Merchandise offered free or at a significant discount.






26. The more frequently a product is purchased - the less repetition is required.






27. Elements of an advertising message






28. Broad category of media - such as television - radio or newspaper






29. The speed which buyers forget the brand if advertising is not seen.






30. Tests used to test ad alternatives.






31. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






32. Duration of an advertising message or campaign over a given period of time - sustains memory






33. What kinds of ads resonate more?






34. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






35. Family - society - reference groups - opinion leaders






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






38. Ads in magazines can be strategically placed in these places...






39. Sales promotions that offer a discounted price to the consumer - which encourage trial.






40. Three Common Discounts and Allowances






41. Offers the return of money based on proof of purchase.






42. The number of different people or households exposed to an ad.






43. What are the standard subjects for ad visuals?






44. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






45. Placing items on sale and offering two-for-one specials of other deals






46. Scare the consumer into action






47. Reach (% of total market) x Frequency






48. Joining together in a consistent manner everything that communicates with customers






49. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






50. Advertisements focused on selling a product or service