Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Form - task - possession - time - place utility






2. Where is the advertising and brand battle won or lost?






3. What do the most effective radio commercials use?






4. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






5. Promotes a specific product or service and stimulates short term action while building awareness of the business






6. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






7. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






8. Changing behavior by inducing anxiety






9. Promote brand recall






10. What are the function of headlines?






11. Gathering - recording - and analyzing new information to help managers make marketing decisions






12. What are the types of Formatting the Body Copy?






13. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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14. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






15. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






16. Placing items on sale and offering two-for-one specials of other deals






17. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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18. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






19. Advertisements that tell people what a product is - what it can do - and where it can be found.






20. Is an individual's openness or curiosity about a brand






21. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






22. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






23. People we try to emulate or whose approval concerns us






24. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






25. Studies such as controlled experiments and consumer purchase tests.






26. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






27. Content advertising






28. Types of audience resonance

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29. Displays that take the form of an advertising sign in high traffic areas of store aisles.






30. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






31. What kinds of ads resonate more?






32. Ads that simply bring the company's name to the attention of its target market again.






33. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






34. Interactive online advertising.






35. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






36. The cost of reaching 1 - 000 individuals or households with the advertising message.






37. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






38. Advertising that promotes a specific brand's features and benefits.






39. Made up of the company's own advertising staff. They may provide full services or limited services.






40. The number of different people or households exposed to an ad.






41. Gross rating points =






42. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






43. Ads on the interior and exterior of busses - subways - and taxis.






44. Stages of ad development






45. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






46. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






47. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






48. The speed which buyers forget the brand if advertising is not seen.






49. Elements of an advertising message






50. Reach (% of total market) x Frequency