Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






2. What are the principles of design?






3. Gross rating points =






4. What does the layout of an ad consist of?






5. Ads in magazines can be strategically placed in these places...






6. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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7. Value of Promotion






8. Approaches to Post-Testing






9. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






10. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






11. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






12. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






13. Offering the product free or at a greatly reduced price.






14. Types of audience resonance

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15. What are the types of Formatting the Body Copy?






16. Changing behavior by inducing anxiety






17. What kind of ads are most often remembered?






18. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






19. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






20. The speed which buyers forget the brand if advertising is not seen.






21. Reach (% of total market) x Frequency






22. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






23. Interactive online advertising.






24. The manufacturer provides the complete ads & shares the cost of the advertising time or space






25. They use Retail Advertising because retail stores account for so much of the market






26. Influencing the brand choice of consumers who are 'ready to buy'






27. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






28. What are the kinds of copy you can have in an ad?






29. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






30. Consumer needs - product development - assess effectiveness - financial planning and quality control






31. Studies such as controlled experiments and consumer purchase tests.






32. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






33. Where is the advertising and brand battle won or lost?






34. Factors of Scheduling Advertising






35. Form - task - possession - time - place utility






36. The average number of times a person in the target audience is exposed to an ad.






37. What are the types of subheads?






38. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






39. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






40. Allow the audience to participate actively & immediately






41. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






42. Stages of ad development






43. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






44. Advertisements focused on selling a product or service






45. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






46. What are the standard subjects for ad visuals?






47. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






48. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






49. Recruit new customers - retain current customers - and regain lost customers






50. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000