Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The more frequently a product is purchased - the less repetition is required.






2. Family - society - reference groups - opinion leaders






3. What are the types of headlines?






4. Situate the brand socially






5. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






6. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






7. Common Advertising Appeals






8. What do the most effective radio commercials use?






9. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






10. What are the function of headlines?






11. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






12. Visualization/conceptualization






13. A discount on each case ordered during a specific time period.






14. Reimbursing a retailer for extra in-store support or special featuring of the brand.






15. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






16. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






17. What are the positives to newspapers as a form of mass media?






18. Displays that take the form of an advertising sign in high traffic areas of store aisles.






19. Form - task - possession - time - place utility






20. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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21. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






22. Elements of an advertising message






23. Three Approaches to Setting Advertising Schedules






24. People we try to emulate or whose approval concerns us






25. Influencing the brand choice of consumers who are 'ready to buy'






26. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






27. Studies such as controlled experiments and consumer purchase tests.






28. Link key attributes to the brand name






29. What kind of ads are most often remembered?






30. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






31. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






32. Interactive online advertising.






33. Where is the advertising and brand battle won or lost?






34. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






35. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






36. Sales promotions that offer a discounted price to the consumer - which encourage trial.






37. Offers the return of money based on proof of purchase.






38. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






39. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






40. Recruit new customers - retain current customers - and regain lost customers






41. Forms of Institutional Advertisements






42. Ads that simply bring the company's name to the attention of its target market again.






43. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






44. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






45. The number of different people or households exposed to an ad.






46. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






47. Approaches to Post-Testing






48. The greater size of an ad illustration...






49. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






50. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100







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Can you answer 50 questions in 15 minutes?


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