Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do the most effective radio commercials use?






2. Sales promotions that offer a discounted price to the consumer - which encourage trial.






3. Tests used to test ad alternatives.






4. How often new buyers enter the market to buy the product.






5. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






6. The speed which buyers forget the brand if advertising is not seen.






7. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






8. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






9. Offers the return of money based on proof of purchase.






10. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






11. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






12. Time - place of sale - environment






13. Affective Association

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14. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






15. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






16. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






17. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






18. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






19. Factors of Scheduling Advertising






20. Gathering - recording - and analyzing new information to help managers make marketing decisions






21. Studies such as controlled experiments and consumer purchase tests.






22. Displays that take the form of an advertising sign in high traffic areas of store aisles.






23. What are the principles of design?






24. Informs consumers about services or merchandise offered at regular prices






25. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






26. What are the function of headlines?






27. Advertising showing one brand's strengths relative to its competitors.






28. Gross rating points =






29. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






30. What kind of ads are most often remembered?






31. What are the standard subjects for ad visuals?






32. Cost of media buy/targeted audienceX1 - 000






33. Promote brand recall






34. What does the layout of an ad consist of?






35. Visualization/conceptualization






36. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






37. What are the types of headlines?






38. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






39. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






40. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






41. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






42. Ads in magazines can be strategically placed in these places...






43. Advertisements that tell people what a product is - what it can do - and where it can be found.






44. Common Advertising Appeals






45. Simply the percentage of homes exposed to an advertising media






46. Recruit new customers - retain current customers - and regain lost customers






47. Scare the consumer into action






48. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






49. Reach (% of total market) x Frequency






50. Merchandise offered free or at a significant discount.