Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






2. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






3. Gross rating points =






4. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






5. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






6. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






7. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






8. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






9. Broad category of media - such as television - radio or newspaper






10. What are the kinds of copy you can have in an ad?






11. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






12. Three Approaches to Setting Advertising Schedules






13. Advertisements that tell people what a product is - what it can do - and where it can be found.






14. What do the most effective radio commercials use?






15. Stages of ad development






16. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






17. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






18. Advertising used to reinforce previous knowledge of a product.






19. Made up of the company's own advertising staff. They may provide full services or limited services.






20. Ads that simply bring the company's name to the attention of its target market again.






21. What kind of ads are most often remembered?






22. Offering the product free or at a greatly reduced price.






23. A discount on each case ordered during a specific time period.






24. Persuade the customer






25. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






26. Tests used to test ad alternatives.






27. Joining together in a consistent manner everything that communicates with customers






28. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






29. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






30. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






31. What does the layout of an ad consist of?






32. Sales promotions that offer a discounted price to the consumer - which encourage trial.






33. Merchandise offered free or at a significant discount.






34. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






35. Interactive online advertising.






36. The manufacturer provides the complete ads & shares the cost of the advertising time or space






37. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






38. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






39. Allow the audience to participate actively & immediately






40. Three Common Discounts and Allowances






41. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






42. Factors of Scheduling Advertising






43. Ads on the interior and exterior of busses - subways - and taxis.






44. Value of Promotion






45. Reach (% of total market) x Frequency






46. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






47. What are the function of headlines?






48. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






49. The greater size of an ad illustration...






50. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100







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Can you answer 50 questions in 15 minutes?


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