Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads that state the position of a company on an issue.






2. Advertising used to reinforce previous knowledge of a product.






3. Placing items on sale and offering two-for-one specials of other deals






4. Stages of ad development






5. What does the layout of an ad consist of?






6. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






7. Merchandise offered free or at a significant discount.






8. Forms of Institutional Advertisements






9. What are the positives to newspapers as a form of mass media?






10. What are the standard subjects for ad visuals?






11. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






12. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






13. Affective Association

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14. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






15. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






16. Sales promotions that offer a discounted price to the consumer - which encourage trial.






17. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






18. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






19. Information gathered about a particular market or market segment






20. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






21. The more frequently a product is purchased - the less repetition is required.






22. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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23. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






24. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






25. Types of Advertisements






26. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






27. Changing behavior by inducing anxiety






28. Made up of the company's own advertising staff. They may provide full services or limited services.






29. Situate the brand socially






30. Ads on the interior and exterior of busses - subways - and taxis.






31. Consumer needs - product development - assess effectiveness - financial planning and quality control






32. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






33. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






34. The speed which buyers forget the brand if advertising is not seen.






35. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






36. The average number of times a person in the target audience is exposed to an ad.






37. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






38. What are the function of headlines?






39. Types of audience resonance

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40. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






41. What are the kinds of copy you can have in an ad?






42. Reach (% of total market) x Frequency






43. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






44. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






45. Studies such as controlled experiments and consumer purchase tests.






46. Simply the percentage of homes exposed to an advertising media






47. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






48. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






49. Ads that simply bring the company's name to the attention of its target market again.






50. The local media of each country - for large campaigns targeted to consumers or businesses within a single country







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Can you answer 50 questions in 15 minutes?


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