Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






2. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






3. Merchandise offered free or at a significant discount.






4. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






5. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






6. They use Retail Advertising because retail stores account for so much of the market






7. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






8. A discount on each case ordered during a specific time period.






9. Advertising showing one brand's strengths relative to its competitors.






10. Situate the brand socially






11. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






12. The speed which buyers forget the brand if advertising is not seen.






13. Displays that take the form of an advertising sign in high traffic areas of store aisles.






14. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






15. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






16. Information gathered about a particular market or market segment






17. Ads used for announcements about what a company is - what it can do - and where it is located.






18. Influencing the brand choice of consumers who are 'ready to buy'






19. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






20. The manufacturer provides the complete ads & shares the cost of the advertising time or space






21. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






22. Form - task - possession - time - place utility






23. The average number of times a person in the target audience is exposed to an ad.






24. The percentage of households in a market that are tuned to a particular TV/radio show.






25. Persuade the customer






26. Joining together in a consistent manner everything that communicates with customers






27. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






28. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






29. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


30. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






31. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






32. Offering the product free or at a greatly reduced price.






33. The number of different people or households exposed to an ad.






34. Studies such as controlled experiments and consumer purchase tests.






35. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






36. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


37. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






38. Link key attributes to the brand name






39. Reach (% of total market) x Frequency






40. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






41. Interactive online advertising.






42. Common Advertising Appeals






43. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






44. What are the principles of design?






45. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


46. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






47. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






48. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






49. What are the positives to newspapers as a form of mass media?






50. Ads in magazines can be strategically placed in these places...