Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the types of Formatting the Body Copy?






2. Types of Advertisements






3. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






4. Content advertising






5. Made up of the company's own advertising staff. They may provide full services or limited services.






6. Advertisements focused on selling a product or service






7. Gross rating points =






8. Persuade the customer






9. Three Common Discounts and Allowances






10. The percentage of households in a market that are tuned to a particular TV/radio show.






11. Advertising that promotes a specific brand's features and benefits.






12. What are the positives to newspapers as a form of mass media?






13. Three Approaches to Setting Advertising Schedules






14. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






15. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






16. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






17. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






18. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






19. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






20. What kind of ads are most often remembered?






21. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






22. Forms of Product Advertising






23. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






24. Affective Association

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25. What are the standard subjects for ad visuals?






26. Ads used for announcements about what a company is - what it can do - and where it is located.






27. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






28. Family - society - reference groups - opinion leaders






29. Types of audience resonance

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30. The speed which buyers forget the brand if advertising is not seen.






31. Promote brand recall






32. Approaches to Post-Testing






33. Is an individual's openness or curiosity about a brand






34. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






35. Tests used to test ad alternatives.






36. Interactive online advertising.






37. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






38. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






39. Influencing the brand choice of consumers who are 'ready to buy'






40. The cost of reaching 1 - 000 individuals or households with the advertising message.






41. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






42. The average number of times a person in the target audience is exposed to an ad.






43. Common Advertising Appeals






44. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






45. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






46. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






47. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






48. Define the brand image






49. How often new buyers enter the market to buy the product.






50. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.