Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Joining together in a consistent manner everything that communicates with customers






2. How often new buyers enter the market to buy the product.






3. Persuade the customer






4. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


5. Three Approaches to Setting Advertising Schedules






6. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






7. Reimbursing a retailer for extra in-store support or special featuring of the brand.






8. The number of different people or households exposed to an ad.






9. Advertising used to reinforce previous knowledge of a product.






10. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






11. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






12. Time - place of sale - environment






13. The cost of reaching 1 - 000 individuals or households with the advertising message.






14. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






15. What do the most effective radio commercials use?






16. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






17. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


18. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






19. Displays that take the form of an advertising sign in high traffic areas of store aisles.






20. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






21. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






22. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






23. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






24. The speed which buyers forget the brand if advertising is not seen.






25. What are the principles of design?






26. Approaches to Post-Testing






27. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






28. Link key attributes to the brand name






29. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






30. Transform consumption experience






31. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






32. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






33. Advertisements that tell people what a product is - what it can do - and where it can be found.






34. Reach (% of total market) x Frequency






35. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






36. What kinds of ads resonate more?






37. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






38. Advertising that promotes a specific brand's features and benefits.






39. The percentage of households in a market that are tuned to a particular TV/radio show.






40. Merchandise offered free or at a significant discount.






41. The more frequently a product is purchased - the less repetition is required.






42. Situate the brand socially






43. Ads that state the position of a company on an issue.






44. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






45. Forms of Institutional Advertisements






46. Types of audience resonance


47. Factors of Scheduling Advertising






48. People we try to emulate or whose approval concerns us






49. Promote brand recall






50. What are the standard subjects for ad visuals?