Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Forms of Product Advertising






2. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






3. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






4. Ads used for announcements about what a company is - what it can do - and where it is located.






5. Is our acquired mental position regarding some idea or object






6. Time - place of sale - environment






7. The percentage of households in a market that are tuned to a particular TV/radio show.






8. Broad category of media - such as television - radio or newspaper






9. Three Common Discounts and Allowances






10. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






11. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


12. Ads on the interior and exterior of busses - subways - and taxis.






13. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






14. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






15. Forms of Institutional Advertisements






16. Joining together in a consistent manner everything that communicates with customers






17. Recruit new customers - retain current customers - and regain lost customers






18. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






19. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






20. Markets are segmented - products are positioned






21. What are the positives to newspapers as a form of mass media?






22. Interactive online advertising.






23. What do the most effective radio commercials use?






24. Informs consumers about services or merchandise offered at regular prices






25. Types of audience resonance


26. They use Retail Advertising because retail stores account for so much of the market






27. Family - society - reference groups - opinion leaders






28. Elements of an advertising message






29. Studies such as controlled experiments and consumer purchase tests.






30. Visualization/conceptualization






31. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






32. The speed which buyers forget the brand if advertising is not seen.






33. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






34. Factors of Scheduling Advertising






35. Content advertising






36. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






37. Offering the product free or at a greatly reduced price.






38. Offers the return of money based on proof of purchase.






39. Advertisements that tell people what a product is - what it can do - and where it can be found.






40. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






41. Advertising that promotes a specific brand's features and benefits.






42. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






43. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






44. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






45. Influencing the brand choice of consumers who are 'ready to buy'






46. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






47. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






48. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






49. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






50. Consumers are invited to view a new TV show or movie in which test commercials are also shown.