Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






2. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






3. Displays that take the form of an advertising sign in high traffic areas of store aisles.






4. Sales promotions that offer a discounted price to the consumer - which encourage trial.






5. Advertising showing one brand's strengths relative to its competitors.






6. What do the most effective radio commercials use?






7. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






8. Made up of the company's own advertising staff. They may provide full services or limited services.






9. Ads that state the position of a company on an issue.






10. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






11. Simply the percentage of homes exposed to an advertising media






12. Studies such as controlled experiments and consumer purchase tests.






13. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






14. Define the brand image






15. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






16. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






17. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






18. Gathering - recording - and analyzing new information to help managers make marketing decisions






19. They use Retail Advertising because retail stores account for so much of the market






20. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






21. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






22. Reach (% of total market) x Frequency






23. Placing items on sale and offering two-for-one specials of other deals






24. Link key attributes to the brand name






25. Interactive online advertising.






26. What are the kinds of copy you can have in an ad?






27. Tests used to test ad alternatives.






28. The number of different people or households exposed to an ad.






29. Persuade the customer






30. Allow the audience to participate actively & immediately






31. Time - place of sale - environment






32. Promote brand recall






33. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






34. Duration of an advertising message or campaign over a given period of time - sustains memory






35. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






36. Promotes a specific product or service and stimulates short term action while building awareness of the business






37. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






38. The manufacturer provides the complete ads & shares the cost of the advertising time or space






39. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






40. What is the best way to grab attention in an ad?

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41. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






42. Form - task - possession - time - place utility






43. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






44. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






45. What are the standard subjects for ad visuals?






46. What kinds of ads resonate more?






47. Stages of ad development






48. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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49. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






50. Influencing the brand choice of consumers who are 'ready to buy'