Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






2. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






3. Information gathered about a particular market or market segment






4. Approaches to Post-Testing






5. Gross rating points =






6. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






7. The cost of reaching 1 - 000 individuals or households with the advertising message.






8. Define the brand image






9. Simply the percentage of homes exposed to an advertising media






10. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






11. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






12. Merchandise offered free or at a significant discount.






13. Markets are segmented - products are positioned






14. Time - place of sale - environment






15. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






16. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






17. Promote brand recall






18. Offering the product free or at a greatly reduced price.






19. What do the most effective radio commercials use?






20. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






21. Promotes a specific product or service and stimulates short term action while building awareness of the business






22. Made up of the company's own advertising staff. They may provide full services or limited services.






23. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






24. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


25. Is our acquired mental position regarding some idea or object






26. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






27. Advertising used to reinforce previous knowledge of a product.






28. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






29. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






30. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






31. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






32. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


33. Three Common Discounts and Allowances






34. Studies such as controlled experiments and consumer purchase tests.






35. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






36. Recruit new customers - retain current customers - and regain lost customers






37. Duration of an advertising message or campaign over a given period of time - sustains memory






38. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






39. Reach (% of total market) x Frequency






40. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






41. The percentage of households in a market that are tuned to a particular TV/radio show.






42. A discount on each case ordered during a specific time period.






43. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






44. Offers the return of money based on proof of purchase.






45. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






46. What are the principles of design?






47. Is an individual's openness or curiosity about a brand






48. Common Advertising Appeals






49. Ads that state the position of a company on an issue.






50. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.