Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






2. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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3. Advertising used to reinforce previous knowledge of a product.






4. Advertisements focused on selling a product or service






5. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






6. What are the types of Formatting the Body Copy?






7. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






8. Ads in magazines can be strategically placed in these places...






9. Changing behavior by inducing anxiety






10. Tests used to test ad alternatives.






11. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






12. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






13. Define the brand image






14. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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15. Displays that take the form of an advertising sign in high traffic areas of store aisles.






16. The average number of times a person in the target audience is exposed to an ad.






17. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






18. Markets are segmented - products are positioned






19. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






20. Allow the audience to participate actively & immediately






21. Joining together in a consistent manner everything that communicates with customers






22. Promote brand recall






23. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






24. Offers the return of money based on proof of purchase.






25. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






26. Interactive online advertising.






27. Simply the percentage of homes exposed to an advertising media






28. Content advertising






29. Types of audience resonance

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30. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






31. The speed which buyers forget the brand if advertising is not seen.






32. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






33. What are the function of headlines?






34. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






35. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






36. Value of Promotion






37. Forms of Institutional Advertisements






38. Cost of media buy/targeted audienceX1 - 000






39. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






40. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






41. What are the principles of design?






42. Ads that state the position of a company on an issue.






43. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






44. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






45. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






46. Three Approaches to Setting Advertising Schedules






47. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






48. Sales promotions that offer a discounted price to the consumer - which encourage trial.






49. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






50. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'