Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






2. Allow the audience to participate actively & immediately






3. The greater size of an ad illustration...






4. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






5. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






6. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






7. Joining together in a consistent manner everything that communicates with customers






8. Recruit new customers - retain current customers - and regain lost customers






9. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






10. How often new buyers enter the market to buy the product.






11. Scare the consumer into action






12. The cost of reaching 1 - 000 individuals or households with the advertising message.






13. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






14. Visualization/conceptualization






15. Informs consumers about services or merchandise offered at regular prices






16. Promote brand recall






17. Situate the brand socially






18. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






19. Stages of ad development






20. Influencing the brand choice of consumers who are 'ready to buy'






21. What are the types of Formatting the Body Copy?






22. Offers the return of money based on proof of purchase.






23. Gross rating points =






24. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






25. The more frequently a product is purchased - the less repetition is required.






26. Merchandise offered free or at a significant discount.






27. Information gathered about a particular market or market segment






28. What are the principles of design?






29. Where is the advertising and brand battle won or lost?






30. Persuade the customer






31. Reach (% of total market) x Frequency






32. Three Common Discounts and Allowances






33. Ads that simply bring the company's name to the attention of its target market again.






34. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






35. Advertising that promotes a specific brand's features and benefits.






36. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






37. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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38. They use Retail Advertising because retail stores account for so much of the market






39. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






40. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






41. Reimbursing a retailer for extra in-store support or special featuring of the brand.






42. What are the function of headlines?






43. Ads in magazines can be strategically placed in these places...






44. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






45. Define the brand image






46. Content advertising






47. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






48. Gathering - recording - and analyzing new information to help managers make marketing decisions






49. Some methods for scheduling media






50. Ads on the interior and exterior of busses - subways - and taxis.