Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






2. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






3. Joining together in a consistent manner everything that communicates with customers






4. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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5. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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6. What kinds of ads resonate more?






7. What are the standard subjects for ad visuals?






8. Advertising that promotes a specific brand's features and benefits.






9. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






10. Reimbursing a retailer for extra in-store support or special featuring of the brand.






11. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






12. Placing items on sale and offering two-for-one specials of other deals






13. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






14. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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15. Studies such as controlled experiments and consumer purchase tests.






16. Value of Promotion






17. Information gathered about a particular market or market segment






18. Elements of an advertising message






19. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






20. Time - place of sale - environment






21. Define the brand image






22. Factors of Scheduling Advertising






23. Where is the advertising and brand battle won or lost?






24. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






25. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






26. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






27. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






28. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






29. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






30. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






31. Influencing the brand choice of consumers who are 'ready to buy'






32. The average number of times a person in the target audience is exposed to an ad.






33. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






34. The manufacturer provides the complete ads & shares the cost of the advertising time or space






35. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






36. Approaches to Post-Testing






37. Made up of the company's own advertising staff. They may provide full services or limited services.






38. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






39. The speed which buyers forget the brand if advertising is not seen.






40. Interactive online advertising.






41. Consumer needs - product development - assess effectiveness - financial planning and quality control






42. Offers the return of money based on proof of purchase.






43. Types of Publicity Tools






44. Party Responsible for Carrying Out Advertising Program






45. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






46. Advertising showing one brand's strengths relative to its competitors.






47. Promotes a specific product or service and stimulates short term action while building awareness of the business






48. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






49. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






50. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.







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