Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






2. Made up of the company's own advertising staff. They may provide full services or limited services.






3. Ads used for announcements about what a company is - what it can do - and where it is located.






4. Informs consumers about services or merchandise offered at regular prices






5. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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6. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






7. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






8. Three Common Discounts and Allowances






9. What kind of ads are most often remembered?






10. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






11. Where is the advertising and brand battle won or lost?






12. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






13. The manufacturer provides the complete ads & shares the cost of the advertising time or space






14. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






15. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






16. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






17. Gross rating points =






18. What are the principles of design?






19. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






20. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






21. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






22. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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23. Three Approaches to Setting Advertising Schedules






24. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






25. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






26. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






27. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






28. Ads in magazines can be strategically placed in these places...






29. Is our acquired mental position regarding some idea or object






30. Simply the percentage of homes exposed to an advertising media






31. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






32. The speed which buyers forget the brand if advertising is not seen.






33. Tests used to test ad alternatives.






34. Elements of an advertising message






35. Placing items on sale and offering two-for-one specials of other deals






36. The greater size of an ad illustration...






37. What is the best way to grab attention in an ad?

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38. Advertising that promotes a specific brand's features and benefits.






39. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






40. Scare the consumer into action






41. A discount on each case ordered during a specific time period.






42. Ads that simply bring the company's name to the attention of its target market again.






43. Ads on the interior and exterior of busses - subways - and taxis.






44. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






45. What are the types of headlines?






46. Party Responsible for Carrying Out Advertising Program






47. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






48. Consumer needs - product development - assess effectiveness - financial planning and quality control






49. The more frequently a product is purchased - the less repetition is required.






50. Reimbursing a retailer for extra in-store support or special featuring of the brand.