Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads used for announcements about what a company is - what it can do - and where it is located.






2. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






3. How often new buyers enter the market to buy the product.






4. What is the best way to grab attention in an ad?

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5. Promote brand recall






6. What kind of ads are most often remembered?






7. Displays that take the form of an advertising sign in high traffic areas of store aisles.






8. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






9. Party Responsible for Carrying Out Advertising Program






10. Consumer needs - product development - assess effectiveness - financial planning and quality control






11. The percentage of households in a market that are tuned to a particular TV/radio show.






12. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






13. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






14. What are the function of headlines?






15. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






16. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






17. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






18. Markets are segmented - products are positioned






19. Ads in magazines can be strategically placed in these places...






20. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






21. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






22. Elements of an advertising message






23. Form - task - possession - time - place utility






24. What are the standard subjects for ad visuals?






25. Simply the percentage of homes exposed to an advertising media






26. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






27. Affective Association

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28. Value of Promotion






29. The speed which buyers forget the brand if advertising is not seen.






30. Studies such as controlled experiments and consumer purchase tests.






31. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






32. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






33. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






34. Merchandise offered free or at a significant discount.






35. Types of audience resonance

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36. Allow the audience to participate actively & immediately






37. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






38. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






39. Visualization/conceptualization






40. Advertisements focused on selling a product or service






41. Forms of Product Advertising






42. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






43. Gathering - recording - and analyzing new information to help managers make marketing decisions






44. Interactive online advertising.






45. The cost of reaching 1 - 000 individuals or households with the advertising message.






46. Reimbursing a retailer for extra in-store support or special featuring of the brand.






47. People we try to emulate or whose approval concerns us






48. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






49. Tests used to test ad alternatives.






50. Influencing the brand choice of consumers who are 'ready to buy'