Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scare the consumer into action






2. Displays that take the form of an advertising sign in high traffic areas of store aisles.






3. Is the products ability to satisfy both functional needs & symbolic wants






4. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






5. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






6. The cost of reaching 1 - 000 individuals or households with the advertising message.






7. The greater size of an ad illustration...






8. Interactive online advertising.






9. Elements of an advertising message






10. Informs consumers about services or merchandise offered at regular prices






11. What are the types of subheads?






12. Value of Promotion






13. What does the layout of an ad consist of?






14. Define the brand image






15. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






16. Advertisements that tell people what a product is - what it can do - and where it can be found.






17. What are the standard subjects for ad visuals?






18. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






19. Advertising that promotes a specific brand's features and benefits.






20. Approaches to Post-Testing






21. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






22. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






23. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






24. Three Approaches to Setting Advertising Schedules






25. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






26. The percentage of households in a market that are tuned to a particular TV/radio show.






27. Cost of media buy/targeted audienceX1 - 000






28. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






29. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






30. A discount on each case ordered during a specific time period.






31. Is an individual's openness or curiosity about a brand






32. Ads that simply bring the company's name to the attention of its target market again.






33. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






34. Reimbursing a retailer for extra in-store support or special featuring of the brand.






35. Advertising showing one brand's strengths relative to its competitors.






36. Gathering - recording - and analyzing new information to help managers make marketing decisions






37. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






38. Broad category of media - such as television - radio or newspaper






39. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






40. Promotes a specific product or service and stimulates short term action while building awareness of the business






41. What kinds of ads resonate more?






42. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






43. Ads used for announcements about what a company is - what it can do - and where it is located.






44. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






45. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






46. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






47. Offers the return of money based on proof of purchase.






48. Sales promotions that offer a discounted price to the consumer - which encourage trial.






49. How often new buyers enter the market to buy the product.






50. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation