Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






2. Duration of an advertising message or campaign over a given period of time - sustains memory






3. Situate the brand socially






4. The manufacturer provides the complete ads & shares the cost of the advertising time or space






5. Broad category of media - such as television - radio or newspaper






6. Visualization/conceptualization






7. Consumer needs - product development - assess effectiveness - financial planning and quality control






8. Interactive online advertising.






9. Forms of Product Advertising






10. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






11. Ads used for announcements about what a company is - what it can do - and where it is located.






12. The percentage of households in a market that are tuned to a particular TV/radio show.






13. Link key attributes to the brand name






14. They use Retail Advertising because retail stores account for so much of the market






15. Ads in magazines can be strategically placed in these places...






16. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






17. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






18. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






19. Gross rating points =






20. Three Approaches to Setting Advertising Schedules






21. Persuade the customer






22. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






23. Advertising showing one brand's strengths relative to its competitors.






24. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






25. What are the types of Formatting the Body Copy?






26. Simply the percentage of homes exposed to an advertising media






27. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






28. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






29. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






30. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






31. What are the types of headlines?






32. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






33. Advertisements focused on selling a product or service






34. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






35. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






36. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






37. Advertising that promotes a specific brand's features and benefits.






38. What are the positives to newspapers as a form of mass media?






39. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






40. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






41. Recruit new customers - retain current customers - and regain lost customers






42. Sales promotions that offer a discounted price to the consumer - which encourage trial.






43. How often new buyers enter the market to buy the product.






44. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






45. Types of Advertisements






46. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






47. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






48. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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49. Made up of the company's own advertising staff. They may provide full services or limited services.






50. Displays that take the form of an advertising sign in high traffic areas of store aisles.