Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content advertising






2. What are the principles of design?






3. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






4. They use Retail Advertising because retail stores account for so much of the market






5. Approaches to Post-Testing






6. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






7. Form - task - possession - time - place utility






8. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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9. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






10. The number of different people or households exposed to an ad.






11. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






12. Family - society - reference groups - opinion leaders






13. Types of Publicity Tools






14. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






15. Factors of Scheduling Advertising






16. Merchandise offered free or at a significant discount.






17. Advertisements that tell people what a product is - what it can do - and where it can be found.






18. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






19. Ads in magazines can be strategically placed in these places...






20. Party Responsible for Carrying Out Advertising Program






21. Changing behavior by inducing anxiety






22. Allow the audience to participate actively & immediately






23. Time - place of sale - environment






24. What are the kinds of copy you can have in an ad?






25. What are the function of headlines?






26. Advertisements focused on selling a product or service






27. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






28. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






29. Gathering - recording - and analyzing new information to help managers make marketing decisions






30. Reimbursing a retailer for extra in-store support or special featuring of the brand.






31. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






32. A discount on each case ordered during a specific time period.






33. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






34. Offers the return of money based on proof of purchase.






35. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






36. How often new buyers enter the market to buy the product.






37. Influencing the brand choice of consumers who are 'ready to buy'






38. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






39. Made up of the company's own advertising staff. They may provide full services or limited services.






40. Information gathered about a particular market or market segment






41. Markets are segmented - products are positioned






42. What are the types of headlines?






43. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






44. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






45. Offering the product free or at a greatly reduced price.






46. Promotes a specific product or service and stimulates short term action while building awareness of the business






47. Is the products ability to satisfy both functional needs & symbolic wants






48. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






49. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






50. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly