Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three Approaches to Setting Advertising Schedules






2. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






3. Where is the advertising and brand battle won or lost?






4. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






5. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






6. What are the positives to newspapers as a form of mass media?






7. Promote brand recall






8. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






9. Sales promotions that offer a discounted price to the consumer - which encourage trial.






10. Some methods for scheduling media






11. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






12. Consumer needs - product development - assess effectiveness - financial planning and quality control






13. Link key attributes to the brand name






14. Family - society - reference groups - opinion leaders






15. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






16. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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17. Types of Publicity Tools






18. What are the principles of design?






19. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






20. What are the standard subjects for ad visuals?






21. Duration of an advertising message or campaign over a given period of time - sustains memory






22. Made up of the company's own advertising staff. They may provide full services or limited services.






23. The average number of times a person in the target audience is exposed to an ad.






24. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






25. Is the products ability to satisfy both functional needs & symbolic wants






26. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






27. Ads used for announcements about what a company is - what it can do - and where it is located.






28. Types of Advertisements






29. Recruit new customers - retain current customers - and regain lost customers






30. Broad category of media - such as television - radio or newspaper






31. Is an individual's openness or curiosity about a brand






32. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






33. What are the function of headlines?






34. Interactive online advertising.






35. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






36. What kind of ads are most often remembered?






37. The percentage of households in a market that are tuned to a particular TV/radio show.






38. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






39. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






40. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






41. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






42. Studies such as controlled experiments and consumer purchase tests.






43. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






44. A discount on each case ordered during a specific time period.






45. What does the layout of an ad consist of?






46. Merchandise offered free or at a significant discount.






47. Cost of media buy/targeted audienceX1 - 000






48. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






49. The more frequently a product is purchased - the less repetition is required.






50. How often new buyers enter the market to buy the product.