Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






2. Is our acquired mental position regarding some idea or object






3. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






4. The manufacturer provides the complete ads & shares the cost of the advertising time or space






5. Duration of an advertising message or campaign over a given period of time - sustains memory






6. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






7. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






8. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






9. What are the types of subheads?






10. Define the brand image






11. Ads in magazines can be strategically placed in these places...






12. Situate the brand socially






13. Advertising used to reinforce previous knowledge of a product.






14. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






15. Informs consumers about services or merchandise offered at regular prices






16. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






17. They use Retail Advertising because retail stores account for so much of the market






18. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






19. Transform consumption experience






20. Where is the advertising and brand battle won or lost?






21. Types of audience resonance

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22. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






23. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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24. Markets are segmented - products are positioned






25. Gathering - recording - and analyzing new information to help managers make marketing decisions






26. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






27. Offers the return of money based on proof of purchase.






28. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






29. Broad category of media - such as television - radio or newspaper






30. Three Approaches to Setting Advertising Schedules






31. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






32. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






33. Persuade the customer






34. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






35. Consumer needs - product development - assess effectiveness - financial planning and quality control






36. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






37. Advertising that promotes a specific brand's features and benefits.






38. Displays that take the form of an advertising sign in high traffic areas of store aisles.






39. Family - society - reference groups - opinion leaders






40. The number of different people or households exposed to an ad.






41. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






42. Forms of Product Advertising






43. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






44. What are the function of headlines?






45. The greater size of an ad illustration...






46. Some methods for scheduling media






47. What kinds of ads resonate more?






48. Studies such as controlled experiments and consumer purchase tests.






49. Offering the product free or at a greatly reduced price.






50. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.