Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Studies such as controlled experiments and consumer purchase tests.






2. The number of different people or households exposed to an ad.






3. The average number of times a person in the target audience is exposed to an ad.






4. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






5. The greater size of an ad illustration...






6. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






7. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






8. Value of Promotion






9. Simply the percentage of homes exposed to an advertising media






10. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






11. Offers the return of money based on proof of purchase.






12. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






13. How often new buyers enter the market to buy the product.






14. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






15. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






16. The cost of reaching 1 - 000 individuals or households with the advertising message.






17. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






18. Is our acquired mental position regarding some idea or object






19. What are the kinds of copy you can have in an ad?






20. Promote brand recall






21. Gathering - recording - and analyzing new information to help managers make marketing decisions






22. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


23. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






24. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






25. What are the standard subjects for ad visuals?






26. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






27. Offering the product free or at a greatly reduced price.






28. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






29. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


30. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






31. Sales promotions that offer a discounted price to the consumer - which encourage trial.






32. Where is the advertising and brand battle won or lost?






33. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






34. Reach (% of total market) x Frequency






35. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






36. Promotes a specific product or service and stimulates short term action while building awareness of the business






37. What are the types of headlines?






38. Advertisements that tell people what a product is - what it can do - and where it can be found.






39. Time - place of sale - environment






40. Merchandise offered free or at a significant discount.






41. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






42. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






43. Content advertising






44. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






45. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






46. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






47. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






48. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






49. Three Approaches to Setting Advertising Schedules






50. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance