Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the kinds of copy you can have in an ad?






2. Placing items on sale and offering two-for-one specials of other deals






3. Information gathered about a particular market or market segment






4. Advertisements that tell people what a product is - what it can do - and where it can be found.






5. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






6. The percentage of households in a market that are tuned to a particular TV/radio show.






7. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






8. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






9. Is an individual's openness or curiosity about a brand






10. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






11. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






12. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






13. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






14. Broad category of media - such as television - radio or newspaper






15. Is the products ability to satisfy both functional needs & symbolic wants






16. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






17. Ads on the interior and exterior of busses - subways - and taxis.






18. Transform consumption experience






19. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






20. Merchandise offered free or at a significant discount.






21. Sales promotions that offer a discounted price to the consumer - which encourage trial.






22. Types of Advertisements






23. Some methods for scheduling media






24. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






25. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






26. Scare the consumer into action






27. Gathering - recording - and analyzing new information to help managers make marketing decisions






28. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






29. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






30. Define the brand image






31. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






32. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






33. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






34. Interactive online advertising.






35. What are the principles of design?






36. What does the layout of an ad consist of?






37. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






38. What are the standard subjects for ad visuals?






39. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






40. Time - place of sale - environment






41. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






42. Link key attributes to the brand name






43. What kind of ads are most often remembered?






44. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






45. Common Advertising Appeals






46. Promote brand recall






47. Changing behavior by inducing anxiety






48. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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49. Factors of Scheduling Advertising






50. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly