Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The more frequently a product is purchased - the less repetition is required.






2. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






3. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






4. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






5. Forms of Product Advertising






6. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






7. What are the function of headlines?






8. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






9. Advertisements that tell people what a product is - what it can do - and where it can be found.






10. What is the best way to grab attention in an ad?

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11. Time - place of sale - environment






12. Influencing the brand choice of consumers who are 'ready to buy'






13. Scare the consumer into action






14. Interactive online advertising.






15. Party Responsible for Carrying Out Advertising Program






16. Offers the return of money based on proof of purchase.






17. How often new buyers enter the market to buy the product.






18. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






19. A discount on each case ordered during a specific time period.






20. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






21. Tests used to test ad alternatives.






22. They use Retail Advertising because retail stores account for so much of the market






23. Factors of Scheduling Advertising






24. Affective Association

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25. What are the standard subjects for ad visuals?






26. Form - task - possession - time - place utility






27. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






28. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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29. Is the products ability to satisfy both functional needs & symbolic wants






30. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






31. Situate the brand socially






32. Elements of an advertising message






33. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






34. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






35. Recruit new customers - retain current customers - and regain lost customers






36. What are the types of subheads?






37. Duration of an advertising message or campaign over a given period of time - sustains memory






38. Content advertising






39. Made up of the company's own advertising staff. They may provide full services or limited services.






40. Placing items on sale and offering two-for-one specials of other deals






41. What kind of ads are most often remembered?






42. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






43. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






44. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






45. Allow the audience to participate actively & immediately






46. Reach (% of total market) x Frequency






47. Advertisements focused on selling a product or service






48. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






49. Ads used for announcements about what a company is - what it can do - and where it is located.






50. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)