Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is the products ability to satisfy both functional needs & symbolic wants






2. Informs consumers about services or merchandise offered at regular prices






3. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






4. Types of Publicity Tools






5. Elements of an advertising message






6. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






7. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






8. Gross rating points =






9. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






10. What kind of ads are most often remembered?






11. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






12. Where is the advertising and brand battle won or lost?






13. Transform consumption experience






14. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






15. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






16. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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17. What kinds of ads resonate more?






18. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






19. Broad category of media - such as television - radio or newspaper






20. Influencing the brand choice of consumers who are 'ready to buy'






21. Three Common Discounts and Allowances






22. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






23. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






24. Reach (% of total market) x Frequency






25. Cost of media buy/targeted audienceX1 - 000






26. Offers the return of money based on proof of purchase.






27. A discount on each case ordered during a specific time period.






28. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






29. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






30. The percentage of households in a market that are tuned to a particular TV/radio show.






31. Displays that take the form of an advertising sign in high traffic areas of store aisles.






32. Forms of Institutional Advertisements






33. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






34. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






35. They use Retail Advertising because retail stores account for so much of the market






36. Duration of an advertising message or campaign over a given period of time - sustains memory






37. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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38. What are the positives to newspapers as a form of mass media?






39. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






40. What are the types of headlines?






41. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






42. Some methods for scheduling media






43. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






44. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






45. What are the principles of design?






46. What are the types of subheads?






47. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






48. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






49. Allow the audience to participate actively & immediately






50. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.