Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






2. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






3. Ads that state the position of a company on an issue.






4. Cost of media buy/targeted audienceX1 - 000






5. Advertising showing one brand's strengths relative to its competitors.






6. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






7. Common Advertising Appeals






8. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






9. Ads on the interior and exterior of busses - subways - and taxis.






10. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






11. The greater size of an ad illustration...






12. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






13. Transform consumption experience






14. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






15. Interactive online advertising.






16. Party Responsible for Carrying Out Advertising Program






17. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






18. What are the standard subjects for ad visuals?






19. Broad category of media - such as television - radio or newspaper






20. Affective Association

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21. The manufacturer provides the complete ads & shares the cost of the advertising time or space






22. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






23. Time - place of sale - environment






24. Gathering - recording - and analyzing new information to help managers make marketing decisions






25. Where is the advertising and brand battle won or lost?






26. The more frequently a product is purchased - the less repetition is required.






27. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






28. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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29. Advertisements that tell people what a product is - what it can do - and where it can be found.






30. Duration of an advertising message or campaign over a given period of time - sustains memory






31. Influencing the brand choice of consumers who are 'ready to buy'






32. What do the most effective radio commercials use?






33. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






34. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






35. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






36. Stages of ad development






37. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






38. Promotes a specific product or service and stimulates short term action while building awareness of the business






39. Ads that simply bring the company's name to the attention of its target market again.






40. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






41. Define the brand image






42. Made up of the company's own advertising staff. They may provide full services or limited services.






43. They use Retail Advertising because retail stores account for so much of the market






44. Joining together in a consistent manner everything that communicates with customers






45. Approaches to Post-Testing






46. Content advertising






47. What kinds of ads resonate more?






48. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






49. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






50. Persuade the customer