Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






2. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






3. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






4. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






5. What are the types of Formatting the Body Copy?






6. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






7. The speed which buyers forget the brand if advertising is not seen.






8. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






9. Stages of ad development






10. The cost of reaching 1 - 000 individuals or households with the advertising message.






11. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






12. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






13. People we try to emulate or whose approval concerns us






14. The average number of times a person in the target audience is exposed to an ad.






15. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






16. Ads that simply bring the company's name to the attention of its target market again.






17. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


18. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






19. Approaches to Post-Testing






20. What are the positives to newspapers as a form of mass media?






21. Markets are segmented - products are positioned






22. Advertising showing one brand's strengths relative to its competitors.






23. Merchandise offered free or at a significant discount.






24. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






25. Is our acquired mental position regarding some idea or object






26. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






27. Offers the return of money based on proof of purchase.






28. Visualization/conceptualization






29. Advertising used to reinforce previous knowledge of a product.






30. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






31. How often new buyers enter the market to buy the product.






32. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






33. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






34. What kind of ads are most often remembered?






35. Cost of media buy/targeted audienceX1 - 000






36. Three Approaches to Setting Advertising Schedules






37. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






38. Types of audience resonance


39. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






40. The percentage of households in a market that are tuned to a particular TV/radio show.






41. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






42. Elements of an advertising message






43. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






44. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






45. Interactive online advertising.






46. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






47. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


48. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






49. The more frequently a product is purchased - the less repetition is required.






50. Time - place of sale - environment