Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






2. The speed which buyers forget the brand if advertising is not seen.






3. Forms of Institutional Advertisements






4. Forms of Product Advertising






5. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






6. Tests used to test ad alternatives.






7. Three Approaches to Setting Advertising Schedules






8. Allow the audience to participate actively & immediately






9. Advertisements that tell people what a product is - what it can do - and where it can be found.






10. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






11. Define the brand image






12. Promote brand recall






13. Visualization/conceptualization






14. Placing items on sale and offering two-for-one specials of other deals






15. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


16. Form - task - possession - time - place utility






17. Offering the product free or at a greatly reduced price.






18. Gathering - recording - and analyzing new information to help managers make marketing decisions






19. Types of Advertisements






20. Interactive online advertising.






21. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






22. Duration of an advertising message or campaign over a given period of time - sustains memory






23. Family - society - reference groups - opinion leaders






24. What does the layout of an ad consist of?






25. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






26. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






27. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






28. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






29. Three Common Discounts and Allowances






30. Is our acquired mental position regarding some idea or object






31. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






32. Time - place of sale - environment






33. Consumer needs - product development - assess effectiveness - financial planning and quality control






34. Ads used for announcements about what a company is - what it can do - and where it is located.






35. What are the types of Formatting the Body Copy?






36. Scare the consumer into action






37. The percentage of households in a market that are tuned to a particular TV/radio show.






38. Value of Promotion






39. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






40. Where is the advertising and brand battle won or lost?






41. What are the principles of design?






42. Broad category of media - such as television - radio or newspaper






43. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






44. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






45. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






46. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






47. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






48. The cost of reaching 1 - 000 individuals or households with the advertising message.






49. Advertising that promotes a specific brand's features and benefits.






50. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools