Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads in magazines can be strategically placed in these places...






2. What does the layout of an ad consist of?






3. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






4. Three Common Discounts and Allowances






5. Ads on the interior and exterior of busses - subways - and taxis.






6. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






7. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






8. Markets are segmented - products are positioned






9. What are the positives to newspapers as a form of mass media?






10. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






11. Advertising used to reinforce previous knowledge of a product.






12. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






13. Is the products ability to satisfy both functional needs & symbolic wants






14. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






15. Time - place of sale - environment






16. Advertisements focused on selling a product or service






17. Broad category of media - such as television - radio or newspaper






18. Party Responsible for Carrying Out Advertising Program






19. Types of audience resonance

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20. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






21. Elements of an advertising message






22. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






23. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






24. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






25. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






26. Displays that take the form of an advertising sign in high traffic areas of store aisles.






27. Influencing the brand choice of consumers who are 'ready to buy'






28. Placing items on sale and offering two-for-one specials of other deals






29. Types of Publicity Tools






30. Reach (% of total market) x Frequency






31. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






32. How often new buyers enter the market to buy the product.






33. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






34. Cost of media buy/targeted audienceX1 - 000






35. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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36. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






37. What do the most effective radio commercials use?






38. Ads that state the position of a company on an issue.






39. Studies such as controlled experiments and consumer purchase tests.






40. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






41. Gathering - recording - and analyzing new information to help managers make marketing decisions






42. Approaches to Post-Testing






43. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






44. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






45. Reimbursing a retailer for extra in-store support or special featuring of the brand.






46. What are the types of subheads?






47. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






48. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






49. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






50. Situate the brand socially