Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the layout of an ad consist of?






2. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






3. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






4. Value of Promotion






5. What are the kinds of copy you can have in an ad?






6. Ads in magazines can be strategically placed in these places...






7. Three Approaches to Setting Advertising Schedules






8. Interactive online advertising.






9. Party Responsible for Carrying Out Advertising Program






10. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






11. How often new buyers enter the market to buy the product.






12. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






13. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






14. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






15. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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16. Duration of an advertising message or campaign over a given period of time - sustains memory






17. People we try to emulate or whose approval concerns us






18. Changing behavior by inducing anxiety






19. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






20. Recruit new customers - retain current customers - and regain lost customers






21. Studies such as controlled experiments and consumer purchase tests.






22. Situate the brand socially






23. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






24. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






25. Define the brand image






26. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






27. Sales promotions that offer a discounted price to the consumer - which encourage trial.






28. Form - task - possession - time - place utility






29. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






30. Consumer needs - product development - assess effectiveness - financial planning and quality control






31. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






32. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






33. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






34. Ads that simply bring the company's name to the attention of its target market again.






35. The cost of reaching 1 - 000 individuals or households with the advertising message.






36. Cost of media buy/targeted audienceX1 - 000






37. Ads on the interior and exterior of busses - subways - and taxis.






38. Information gathered about a particular market or market segment






39. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






40. Influencing the brand choice of consumers who are 'ready to buy'






41. The manufacturer provides the complete ads & shares the cost of the advertising time or space






42. Affective Association

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43. What are the standard subjects for ad visuals?






44. What are the types of subheads?






45. Stages of ad development






46. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






47. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






48. What do the most effective radio commercials use?






49. The percentage of households in a market that are tuned to a particular TV/radio show.






50. Content advertising






Can you answer 50 questions in 15 minutes?



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