Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of different people or households exposed to an ad.






2. Party Responsible for Carrying Out Advertising Program






3. Transform consumption experience






4. Sales promotions that offer a discounted price to the consumer - which encourage trial.






5. Content advertising






6. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






7. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






8. Types of Advertisements






9. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






10. Interactive online advertising.






11. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






12. Gross rating points =






13. Ads that state the position of a company on an issue.






14. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






15. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






16. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






17. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






18. Value of Promotion






19. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






20. Changing behavior by inducing anxiety






21. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






22. Placing items on sale and offering two-for-one specials of other deals






23. Simply the percentage of homes exposed to an advertising media






24. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






25. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






26. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






27. Affective Association


28. The cost of reaching 1 - 000 individuals or households with the advertising message.






29. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






30. Time - place of sale - environment






31. Advertisements that tell people what a product is - what it can do - and where it can be found.






32. Visualization/conceptualization






33. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






34. Advertising used to reinforce previous knowledge of a product.






35. Influencing the brand choice of consumers who are 'ready to buy'






36. Approaches to Post-Testing






37. Some methods for scheduling media






38. Displays that take the form of an advertising sign in high traffic areas of store aisles.






39. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






40. Promotes a specific product or service and stimulates short term action while building awareness of the business






41. Information gathered about a particular market or market segment






42. Offers the return of money based on proof of purchase.






43. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






44. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


45. Informs consumers about services or merchandise offered at regular prices






46. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


47. Reimbursing a retailer for extra in-store support or special featuring of the brand.






48. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






49. A discount on each case ordered during a specific time period.






50. What are the principles of design?