Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Family - society - reference groups - opinion leaders






2. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






3. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






4. What does the layout of an ad consist of?






5. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






6. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






7. What is the best way to grab attention in an ad?

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8. Three Common Discounts and Allowances






9. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






10. Interactive online advertising.






11. Advertisements that tell people what a product is - what it can do - and where it can be found.






12. Forms of Institutional Advertisements






13. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






14. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






15. Forms of Product Advertising






16. Made up of the company's own advertising staff. They may provide full services or limited services.






17. What are the function of headlines?






18. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






19. Common Advertising Appeals






20. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






21. Reimbursing a retailer for extra in-store support or special featuring of the brand.






22. Some methods for scheduling media






23. The percentage of households in a market that are tuned to a particular TV/radio show.






24. Advertising that promotes a specific brand's features and benefits.






25. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






26. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






27. Types of audience resonance

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28. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






29. Define the brand image






30. The cost of reaching 1 - 000 individuals or households with the advertising message.






31. Is the products ability to satisfy both functional needs & symbolic wants






32. Persuade the customer






33. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






34. Ads in magazines can be strategically placed in these places...






35. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






36. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






37. Tests used to test ad alternatives.






38. Offering the product free or at a greatly reduced price.






39. Changing behavior by inducing anxiety






40. Displays that take the form of an advertising sign in high traffic areas of store aisles.






41. Where is the advertising and brand battle won or lost?






42. Is an individual's openness or curiosity about a brand






43. Consumer needs - product development - assess effectiveness - financial planning and quality control






44. What are the types of Formatting the Body Copy?






45. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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46. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






47. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






48. Ads that simply bring the company's name to the attention of its target market again.






49. Types of Advertisements






50. Party Responsible for Carrying Out Advertising Program







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Can you answer 50 questions in 15 minutes?


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