Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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2. Offers the return of money based on proof of purchase.






3. Define the brand image






4. Gross rating points =






5. The more frequently a product is purchased - the less repetition is required.






6. Offering the product free or at a greatly reduced price.






7. Stages of ad development






8. Common Advertising Appeals






9. Visualization/conceptualization






10. Forms of Institutional Advertisements






11. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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12. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






13. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






14. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






15. The greater size of an ad illustration...






16. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






17. Promote brand recall






18. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






19. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






20. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






21. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






22. Party Responsible for Carrying Out Advertising Program






23. Family - society - reference groups - opinion leaders






24. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






25. What do the most effective radio commercials use?






26. What are the positives to newspapers as a form of mass media?






27. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






28. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






29. Joining together in a consistent manner everything that communicates with customers






30. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






31. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






32. The average number of times a person in the target audience is exposed to an ad.






33. Factors of Scheduling Advertising






34. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






35. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






36. The number of different people or households exposed to an ad.






37. Advertisements that tell people what a product is - what it can do - and where it can be found.






38. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






39. Studies such as controlled experiments and consumer purchase tests.






40. Allow the audience to participate actively & immediately






41. Influencing the brand choice of consumers who are 'ready to buy'






42. Simply the percentage of homes exposed to an advertising media






43. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






44. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






45. What kinds of ads resonate more?






46. Three Approaches to Setting Advertising Schedules






47. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






48. Scare the consumer into action






49. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






50. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)