Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






2. Define the brand image






3. People we try to emulate or whose approval concerns us






4. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






5. What is the best way to grab attention in an ad?

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6. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






7. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






8. Markets are segmented - products are positioned






9. Sales promotions that offer a discounted price to the consumer - which encourage trial.






10. Form - task - possession - time - place utility






11. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






12. Offers the return of money based on proof of purchase.






13. Promotes a specific product or service and stimulates short term action while building awareness of the business






14. Cost of media buy/targeted audienceX1 - 000






15. Information gathered about a particular market or market segment






16. Changing behavior by inducing anxiety






17. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






18. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






19. A discount on each case ordered during a specific time period.






20. Studies such as controlled experiments and consumer purchase tests.






21. Is the products ability to satisfy both functional needs & symbolic wants






22. Affective Association

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23. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






24. The percentage of households in a market that are tuned to a particular TV/radio show.






25. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






26. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






27. Factors of Scheduling Advertising






28. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






29. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






30. Advertising showing one brand's strengths relative to its competitors.






31. Ads on the interior and exterior of busses - subways - and taxis.






32. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






33. Advertising that promotes a specific brand's features and benefits.






34. The average number of times a person in the target audience is exposed to an ad.






35. Types of Publicity Tools






36. What do the most effective radio commercials use?






37. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






38. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






39. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






40. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






41. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






42. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






43. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






44. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






45. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






46. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






47. Displays that take the form of an advertising sign in high traffic areas of store aisles.






48. Tests used to test ad alternatives.






49. Gathering - recording - and analyzing new information to help managers make marketing decisions






50. What does the layout of an ad consist of?