Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






2. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






3. Affective Association

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4. Allow the audience to participate actively & immediately






5. Ads that simply bring the company's name to the attention of its target market again.






6. Types of audience resonance

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7. Made up of the company's own advertising staff. They may provide full services or limited services.






8. Placing items on sale and offering two-for-one specials of other deals






9. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






10. Persuade the customer






11. The speed which buyers forget the brand if advertising is not seen.






12. What are the types of subheads?






13. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






14. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






15. Where is the advertising and brand battle won or lost?






16. Stages of ad development






17. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






18. Changing behavior by inducing anxiety






19. Link key attributes to the brand name






20. Transform consumption experience






21. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






22. Approaches to Post-Testing






23. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






24. What kind of ads are most often remembered?






25. What are the principles of design?






26. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






27. Influencing the brand choice of consumers who are 'ready to buy'






28. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






29. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






30. Information gathered about a particular market or market segment






31. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






32. The manufacturer provides the complete ads & shares the cost of the advertising time or space






33. Family - society - reference groups - opinion leaders






34. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






35. Offering the product free or at a greatly reduced price.






36. Forms of Product Advertising






37. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






38. Ads on the interior and exterior of busses - subways - and taxis.






39. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






40. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






41. What do the most effective radio commercials use?






42. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






43. What are the kinds of copy you can have in an ad?






44. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






45. Three Common Discounts and Allowances






46. Is our acquired mental position regarding some idea or object






47. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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48. Is an individual's openness or curiosity about a brand






49. Situate the brand socially






50. Form - task - possession - time - place utility







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Can you answer 50 questions in 15 minutes?


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