Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






2. Content advertising






3. Information gathered about a particular market or market segment






4. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






5. Displays that take the form of an advertising sign in high traffic areas of store aisles.






6. Situate the brand socially






7. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






8. People we try to emulate or whose approval concerns us






9. Reimbursing a retailer for extra in-store support or special featuring of the brand.






10. The number of different people or households exposed to an ad.






11. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






12. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






13. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






14. Made up of the company's own advertising staff. They may provide full services or limited services.






15. What do the most effective radio commercials use?






16. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






17. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






18. Types of Publicity Tools






19. What are the types of Formatting the Body Copy?






20. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


21. What are the positives to newspapers as a form of mass media?






22. Is an individual's openness or curiosity about a brand






23. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






24. Visualization/conceptualization






25. Is the products ability to satisfy both functional needs & symbolic wants






26. Broad category of media - such as television - radio or newspaper






27. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






28. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






29. Markets are segmented - products are positioned






30. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






31. Merchandise offered free or at a significant discount.






32. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






33. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






34. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






35. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






36. Elements of an advertising message






37. Forms of Institutional Advertisements






38. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






39. Offering the product free or at a greatly reduced price.






40. Time - place of sale - environment






41. The average number of times a person in the target audience is exposed to an ad.






42. Reach (% of total market) x Frequency






43. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






44. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






45. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






46. Three Common Discounts and Allowances






47. What are the standard subjects for ad visuals?






48. The manufacturer provides the complete ads & shares the cost of the advertising time or space






49. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






50. The percentage of households in a market that are tuned to a particular TV/radio show.