Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The cost of reaching 1 - 000 individuals or households with the advertising message.






2. Scare the consumer into action






3. Broad category of media - such as television - radio or newspaper






4. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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5. Advertising showing one brand's strengths relative to its competitors.






6. Allow the audience to participate actively & immediately






7. What are the types of headlines?






8. What does the layout of an ad consist of?






9. Interactive online advertising.






10. Influencing the brand choice of consumers who are 'ready to buy'






11. What are the types of subheads?






12. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






13. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






14. Ads used for announcements about what a company is - what it can do - and where it is located.






15. Offering the product free or at a greatly reduced price.






16. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






17. Time - place of sale - environment






18. What are the types of Formatting the Body Copy?






19. Party Responsible for Carrying Out Advertising Program






20. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






21. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






22. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






23. Studies such as controlled experiments and consumer purchase tests.






24. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






25. Persuade the customer






26. Link key attributes to the brand name






27. Made up of the company's own advertising staff. They may provide full services or limited services.






28. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






29. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






30. What is the best way to grab attention in an ad?

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31. What kinds of ads resonate more?






32. The manufacturer provides the complete ads & shares the cost of the advertising time or space






33. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






34. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






35. Ads in magazines can be strategically placed in these places...






36. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






37. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






38. Promote brand recall






39. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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40. Changing behavior by inducing anxiety






41. Ads that state the position of a company on an issue.






42. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






43. Value of Promotion






44. Is the products ability to satisfy both functional needs & symbolic wants






45. What are the kinds of copy you can have in an ad?






46. The speed which buyers forget the brand if advertising is not seen.






47. What are the standard subjects for ad visuals?






48. Affective Association

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49. Form - task - possession - time - place utility






50. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.