Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transform consumption experience






2. Types of audience resonance

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3. A discount on each case ordered during a specific time period.






4. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






5. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






6. What are the principles of design?






7. Influencing the brand choice of consumers who are 'ready to buy'






8. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






9. Elements of an advertising message






10. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






11. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






12. What kind of ads are most often remembered?






13. What are the positives to newspapers as a form of mass media?






14. What are the types of Formatting the Body Copy?






15. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






16. Made up of the company's own advertising staff. They may provide full services or limited services.






17. Advertisements that tell people what a product is - what it can do - and where it can be found.






18. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






19. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






20. Advertising that promotes a specific brand's features and benefits.






21. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






22. The more frequently a product is purchased - the less repetition is required.






23. They use Retail Advertising because retail stores account for so much of the market






24. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






25. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






26. How often new buyers enter the market to buy the product.






27. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






28. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






29. Some methods for scheduling media






30. What are the function of headlines?






31. Ads that state the position of a company on an issue.






32. Recruit new customers - retain current customers - and regain lost customers






33. The average number of times a person in the target audience is exposed to an ad.






34. Offers the return of money based on proof of purchase.






35. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






36. Persuade the customer






37. What are the kinds of copy you can have in an ad?






38. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






39. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






40. Broad category of media - such as television - radio or newspaper






41. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






42. Time - place of sale - environment






43. Factors of Scheduling Advertising






44. People we try to emulate or whose approval concerns us






45. What does the layout of an ad consist of?






46. Content advertising






47. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






48. Stages of ad development






49. What do the most effective radio commercials use?






50. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.