Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach (% of total market) x Frequency






2. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






3. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






4. Advertising showing one brand's strengths relative to its competitors.






5. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






6. Simply the percentage of homes exposed to an advertising media






7. Consumer needs - product development - assess effectiveness - financial planning and quality control






8. Content advertising






9. Is an individual's openness or curiosity about a brand






10. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






11. Factors of Scheduling Advertising






12. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






13. The manufacturer provides the complete ads & shares the cost of the advertising time or space






14. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






15. Is the products ability to satisfy both functional needs & symbolic wants






16. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






17. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






18. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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19. What are the positives to newspapers as a form of mass media?






20. The speed which buyers forget the brand if advertising is not seen.






21. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






22. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






23. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






24. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






25. Forms of Product Advertising






26. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






27. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






28. Tests used to test ad alternatives.






29. Time - place of sale - environment






30. What kind of ads are most often remembered?






31. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






32. Visualization/conceptualization






33. Merchandise offered free or at a significant discount.






34. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






35. Promote brand recall






36. Gross rating points =






37. Advertisements that tell people what a product is - what it can do - and where it can be found.






38. Party Responsible for Carrying Out Advertising Program






39. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






40. Ads used for announcements about what a company is - what it can do - and where it is located.






41. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






42. The more frequently a product is purchased - the less repetition is required.






43. Ads that state the position of a company on an issue.






44. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






45. Made up of the company's own advertising staff. They may provide full services or limited services.






46. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






47. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






48. Influencing the brand choice of consumers who are 'ready to buy'






49. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






50. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure







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Can you answer 50 questions in 15 minutes?


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