Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Common Advertising Appeals






2. Ads that simply bring the company's name to the attention of its target market again.






3. The number of different people or households exposed to an ad.






4. The percentage of households in a market that are tuned to a particular TV/radio show.






5. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






6. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






7. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






8. The average number of times a person in the target audience is exposed to an ad.






9. Is our acquired mental position regarding some idea or object






10. Placing items on sale and offering two-for-one specials of other deals






11. Some methods for scheduling media






12. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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13. Consumer needs - product development - assess effectiveness - financial planning and quality control






14. Promote brand recall






15. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






16. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






17. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






18. Persuade the customer






19. Ads on the interior and exterior of busses - subways - and taxis.






20. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






21. Three Approaches to Setting Advertising Schedules






22. Forms of Institutional Advertisements






23. Displays that take the form of an advertising sign in high traffic areas of store aisles.






24. Content advertising






25. Advertising used to reinforce previous knowledge of a product.






26. Changing behavior by inducing anxiety






27. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






28. Recruit new customers - retain current customers - and regain lost customers






29. What are the types of headlines?






30. The cost of reaching 1 - 000 individuals or households with the advertising message.






31. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






32. Advertisements focused on selling a product or service






33. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






34. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






35. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






36. Reach (% of total market) x Frequency






37. Made up of the company's own advertising staff. They may provide full services or limited services.






38. Link key attributes to the brand name






39. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






40. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






41. What are the types of Formatting the Body Copy?






42. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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43. The greater size of an ad illustration...






44. Merchandise offered free or at a significant discount.






45. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






46. Cost of media buy/targeted audienceX1 - 000






47. Gathering - recording - and analyzing new information to help managers make marketing decisions






48. What are the kinds of copy you can have in an ad?






49. Interactive online advertising.






50. The speed which buyers forget the brand if advertising is not seen.