Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Common Advertising Appeals






2. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






3. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






4. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






5. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






6. Allow the audience to participate actively & immediately






7. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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8. Time - place of sale - environment






9. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






10. Interactive online advertising.






11. Some methods for scheduling media






12. What are the positives to newspapers as a form of mass media?






13. Recruit new customers - retain current customers - and regain lost customers






14. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






15. Advertising used to reinforce previous knowledge of a product.






16. Content advertising






17. What are the types of subheads?






18. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






19. A discount on each case ordered during a specific time period.






20. Information gathered about a particular market or market segment






21. Influencing the brand choice of consumers who are 'ready to buy'






22. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






23. Advertising showing one brand's strengths relative to its competitors.






24. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






25. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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26. Promote brand recall






27. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






28. What kind of ads are most often remembered?






29. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






30. Advertisements focused on selling a product or service






31. Advertising that promotes a specific brand's features and benefits.






32. Cost of media buy/targeted audienceX1 - 000






33. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






34. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






35. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






36. Approaches to Post-Testing






37. Tests used to test ad alternatives.






38. Reimbursing a retailer for extra in-store support or special featuring of the brand.






39. Types of audience resonance

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40. Stages of ad development






41. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






42. Forms of Product Advertising






43. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






44. The speed which buyers forget the brand if advertising is not seen.






45. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






46. Define the brand image






47. Studies such as controlled experiments and consumer purchase tests.






48. Simply the percentage of homes exposed to an advertising media






49. Placing items on sale and offering two-for-one specials of other deals






50. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies







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Can you answer 50 questions in 15 minutes?


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