Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the positives to newspapers as a form of mass media?






2. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






3. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






4. Broad category of media - such as television - radio or newspaper






5. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






6. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






7. People we try to emulate or whose approval concerns us






8. Informs consumers about services or merchandise offered at regular prices






9. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






10. What are the function of headlines?






11. Where is the advertising and brand battle won or lost?






12. Content advertising






13. The percentage of households in a market that are tuned to a particular TV/radio show.






14. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






15. Scare the consumer into action






16. Markets are segmented - products are positioned






17. Transform consumption experience






18. Situate the brand socially






19. The average number of times a person in the target audience is exposed to an ad.






20. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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21. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






22. Made up of the company's own advertising staff. They may provide full services or limited services.






23. Advertisements focused on selling a product or service






24. Party Responsible for Carrying Out Advertising Program






25. Ads that state the position of a company on an issue.






26. What are the types of headlines?






27. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






28. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






29. Persuade the customer






30. What are the types of Formatting the Body Copy?






31. Three Approaches to Setting Advertising Schedules






32. Link key attributes to the brand name






33. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






34. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






35. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






36. What kind of ads are most often remembered?






37. Promotes a specific product or service and stimulates short term action while building awareness of the business






38. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






39. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






40. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






41. What is the best way to grab attention in an ad?

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42. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






43. Define the brand image






44. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






45. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






46. Types of audience resonance

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47. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






48. Elements of an advertising message






49. Three Common Discounts and Allowances






50. Forms of Institutional Advertisements