Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






2. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






3. Situate the brand socially






4. Allow the audience to participate actively & immediately






5. Duration of an advertising message or campaign over a given period of time - sustains memory






6. What are the types of headlines?






7. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






8. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






9. Advertising that promotes a specific brand's features and benefits.






10. Advertisements that tell people what a product is - what it can do - and where it can be found.






11. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






12. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






13. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






14. What are the standard subjects for ad visuals?






15. Is the products ability to satisfy both functional needs & symbolic wants






16. Is our acquired mental position regarding some idea or object






17. Transform consumption experience






18. The more frequently a product is purchased - the less repetition is required.






19. Where is the advertising and brand battle won or lost?






20. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






21. Advertising showing one brand's strengths relative to its competitors.






22. The speed which buyers forget the brand if advertising is not seen.






23. Types of Advertisements






24. Gross rating points =






25. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






26. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






27. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






28. Interactive online advertising.






29. Ads on the interior and exterior of busses - subways - and taxis.






30. Family - society - reference groups - opinion leaders






31. What are the kinds of copy you can have in an ad?






32. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






33. Consumer needs - product development - assess effectiveness - financial planning and quality control






34. Forms of Institutional Advertisements






35. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






36. The cost of reaching 1 - 000 individuals or households with the advertising message.






37. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






38. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






39. Advertisements focused on selling a product or service






40. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






41. What are the types of Formatting the Body Copy?






42. Informs consumers about services or merchandise offered at regular prices






43. They use Retail Advertising because retail stores account for so much of the market






44. What kind of ads are most often remembered?






45. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






46. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






47. Three Approaches to Setting Advertising Schedules






48. Sales promotions that offer a discounted price to the consumer - which encourage trial.






49. Link key attributes to the brand name






50. The average number of times a person in the target audience is exposed to an ad.






Can you answer 50 questions in 15 minutes?



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