Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






2. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






3. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






4. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






5. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






6. Where is the advertising and brand battle won or lost?






7. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






8. Is the products ability to satisfy both functional needs & symbolic wants






9. Merchandise offered free or at a significant discount.






10. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






11. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






12. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






13. The average number of times a person in the target audience is exposed to an ad.






14. Define the brand image






15. What are the standard subjects for ad visuals?






16. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






17. Offering the product free or at a greatly reduced price.






18. Advertising that promotes a specific brand's features and benefits.






19. Factors of Scheduling Advertising






20. Placing items on sale and offering two-for-one specials of other deals






21. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






22. The more frequently a product is purchased - the less repetition is required.






23. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






24. Persuade the customer






25. Situate the brand socially






26. Is an individual's openness or curiosity about a brand






27. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






28. Types of audience resonance

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29. What is the best way to grab attention in an ad?

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30. The speed which buyers forget the brand if advertising is not seen.






31. Influencing the brand choice of consumers who are 'ready to buy'






32. Promote brand recall






33. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






34. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






35. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






36. Ads in magazines can be strategically placed in these places...






37. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






38. Types of Publicity Tools






39. Advertisements focused on selling a product or service






40. Information gathered about a particular market or market segment






41. Broad category of media - such as television - radio or newspaper






42. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






43. Stages of ad development






44. Reach (% of total market) x Frequency






45. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






46. They use Retail Advertising because retail stores account for so much of the market






47. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






48. The number of different people or households exposed to an ad.






49. Advertisements that tell people what a product is - what it can do - and where it can be found.






50. The greater size of an ad illustration...