Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Informs consumers about services or merchandise offered at regular prices






2. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






3. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






4. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






5. The cost of reaching 1 - 000 individuals or households with the advertising message.






6. Promotes a specific product or service and stimulates short term action while building awareness of the business






7. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






8. Tests used to test ad alternatives.






9. Forms of Product Advertising






10. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






11. Studies such as controlled experiments and consumer purchase tests.






12. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






13. Markets are segmented - products are positioned






14. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






15. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






16. The speed which buyers forget the brand if advertising is not seen.






17. Is the products ability to satisfy both functional needs & symbolic wants






18. Advertising that promotes a specific brand's features and benefits.






19. Information gathered about a particular market or market segment






20. Three Approaches to Setting Advertising Schedules






21. Simply the percentage of homes exposed to an advertising media






22. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






23. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






24. Define the brand image






25. Affective Association

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26. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






27. Scare the consumer into action






28. Advertisements focused on selling a product or service






29. Cost of media buy/targeted audienceX1 - 000






30. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






31. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






32. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






33. Ads used for announcements about what a company is - what it can do - and where it is located.






34. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






35. Broad category of media - such as television - radio or newspaper






36. The percentage of households in a market that are tuned to a particular TV/radio show.






37. Types of audience resonance

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38. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






39. Reimbursing a retailer for extra in-store support or special featuring of the brand.






40. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






41. Link key attributes to the brand name






42. What do the most effective radio commercials use?






43. Where is the advertising and brand battle won or lost?






44. What are the principles of design?






45. What are the types of headlines?






46. Party Responsible for Carrying Out Advertising Program






47. Forms of Institutional Advertisements






48. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






49. Types of Advertisements






50. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.