Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






2. Information gathered about a particular market or market segment






3. What are the types of subheads?






4. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






5. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


6. Types of Advertisements






7. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


8. Is our acquired mental position regarding some idea or object






9. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






10. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






11. Markets are segmented - products are positioned






12. Studies such as controlled experiments and consumer purchase tests.






13. Offers the return of money based on proof of purchase.






14. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






15. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


16. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






17. Merchandise offered free or at a significant discount.






18. The greater size of an ad illustration...






19. Sales promotions that offer a discounted price to the consumer - which encourage trial.






20. What kind of ads are most often remembered?






21. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






22. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






23. Made up of the company's own advertising staff. They may provide full services or limited services.






24. Tests used to test ad alternatives.






25. What are the kinds of copy you can have in an ad?






26. Persuade the customer






27. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






28. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






29. Elements of an advertising message






30. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






31. Factors of Scheduling Advertising






32. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






33. What do the most effective radio commercials use?






34. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






35. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






36. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






37. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






38. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






39. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






40. Joining together in a consistent manner everything that communicates with customers






41. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






42. Informs consumers about services or merchandise offered at regular prices






43. Consumer needs - product development - assess effectiveness - financial planning and quality control






44. Reach (% of total market) x Frequency






45. Content advertising






46. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






47. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






48. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






49. The more frequently a product is purchased - the less repetition is required.






50. The average number of times a person in the target audience is exposed to an ad.