Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






2. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






3. What are the function of headlines?






4. Link key attributes to the brand name






5. Three Common Discounts and Allowances






6. The speed which buyers forget the brand if advertising is not seen.






7. Scare the consumer into action






8. Duration of an advertising message or campaign over a given period of time - sustains memory






9. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


10. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






11. What are the kinds of copy you can have in an ad?






12. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






13. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






14. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






15. Advertisements focused on selling a product or service






16. Offers the return of money based on proof of purchase.






17. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






18. Influencing the brand choice of consumers who are 'ready to buy'






19. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






20. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






21. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






22. Ads on the interior and exterior of busses - subways - and taxis.






23. Placing items on sale and offering two-for-one specials of other deals






24. Approaches to Post-Testing






25. The more frequently a product is purchased - the less repetition is required.






26. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






27. Joining together in a consistent manner everything that communicates with customers






28. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






29. Visualization/conceptualization






30. Made up of the company's own advertising staff. They may provide full services or limited services.






31. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






32. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






33. Ads that state the position of a company on an issue.






34. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






35. Consumer needs - product development - assess effectiveness - financial planning and quality control






36. Ads used for announcements about what a company is - what it can do - and where it is located.






37. Forms of Institutional Advertisements






38. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






39. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






40. The average number of times a person in the target audience is exposed to an ad.






41. Gathering - recording - and analyzing new information to help managers make marketing decisions






42. Advertisements that tell people what a product is - what it can do - and where it can be found.






43. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






44. Ads in magazines can be strategically placed in these places...






45. What are the principles of design?






46. A discount on each case ordered during a specific time period.






47. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






48. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


49. Advertising that promotes a specific brand's features and benefits.






50. Promotes a specific product or service and stimulates short term action while building awareness of the business