Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offers the return of money based on proof of purchase.






2. Common Advertising Appeals






3. They use Retail Advertising because retail stores account for so much of the market






4. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






5. What do the most effective radio commercials use?






6. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






7. Types of audience resonance

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8. Changing behavior by inducing anxiety






9. The percentage of households in a market that are tuned to a particular TV/radio show.






10. The average number of times a person in the target audience is exposed to an ad.






11. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






12. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






13. Sales promotions that offer a discounted price to the consumer - which encourage trial.






14. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






15. Studies such as controlled experiments and consumer purchase tests.






16. Advertising showing one brand's strengths relative to its competitors.






17. Simply the percentage of homes exposed to an advertising media






18. What kind of ads are most often remembered?






19. What are the kinds of copy you can have in an ad?






20. Offering the product free or at a greatly reduced price.






21. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






22. What are the standard subjects for ad visuals?






23. What are the types of Formatting the Body Copy?






24. Where is the advertising and brand battle won or lost?






25. Duration of an advertising message or campaign over a given period of time - sustains memory






26. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






27. What are the types of subheads?






28. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






29. Reach (% of total market) x Frequency






30. Broad category of media - such as television - radio or newspaper






31. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






32. Promotes a specific product or service and stimulates short term action while building awareness of the business






33. What is the best way to grab attention in an ad?

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34. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






35. Promote brand recall






36. What are the types of headlines?






37. Time - place of sale - environment






38. A discount on each case ordered during a specific time period.






39. Ads that simply bring the company's name to the attention of its target market again.






40. Advertisements focused on selling a product or service






41. Link key attributes to the brand name






42. Ads used for announcements about what a company is - what it can do - and where it is located.






43. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






44. Define the brand image






45. Elements of an advertising message






46. Advertising that promotes a specific brand's features and benefits.






47. What does the layout of an ad consist of?






48. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






49. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






50. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)