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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






2. Factors of Scheduling Advertising






3. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






4. Persuade the customer






5. Ads used for announcements about what a company is - what it can do - and where it is located.






6. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






7. Information gathered about a particular market or market segment






8. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






9. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






10. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






11. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






12. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






13. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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14. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






15. Types of Publicity Tools






16. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






17. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






18. What does the layout of an ad consist of?






19. What are the principles of design?






20. What kinds of ads resonate more?






21. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






22. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






23. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






24. Stages of ad development






25. Define the brand image






26. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






27. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






28. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






29. Types of Advertisements






30. Gathering - recording - and analyzing new information to help managers make marketing decisions






31. What is the best way to grab attention in an ad?

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32. What are the types of Formatting the Body Copy?






33. Cost of media buy/targeted audienceX1 - 000






34. Promotes a specific product or service and stimulates short term action while building awareness of the business






35. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






36. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






37. Some methods for scheduling media






38. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






39. Link key attributes to the brand name






40. Simply the percentage of homes exposed to an advertising media






41. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






42. Affective Association

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43. Visualization/conceptualization






44. Duration of an advertising message or campaign over a given period of time - sustains memory






45. Markets are segmented - products are positioned






46. The average number of times a person in the target audience is exposed to an ad.






47. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






48. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






49. How often new buyers enter the market to buy the product.






50. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure







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