Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Made up of the company's own advertising staff. They may provide full services or limited services.






2. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






3. Interactive online advertising.






4. What are the function of headlines?






5. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






6. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






7. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






8. Duration of an advertising message or campaign over a given period of time - sustains memory






9. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






10. Value of Promotion






11. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






12. Gathering - recording - and analyzing new information to help managers make marketing decisions






13. Consumer needs - product development - assess effectiveness - financial planning and quality control






14. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






15. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






16. Visualization/conceptualization






17. How often new buyers enter the market to buy the product.






18. Tests used to test ad alternatives.






19. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






20. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






21. Scare the consumer into action






22. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






23. Broad category of media - such as television - radio or newspaper






24. Types of Advertisements






25. Stages of ad development






26. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






27. Some methods for scheduling media






28. What are the positives to newspapers as a form of mass media?






29. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






30. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






31. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






32. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






33. Three Common Discounts and Allowances






34. Forms of Institutional Advertisements






35. Is our acquired mental position regarding some idea or object






36. Reimbursing a retailer for extra in-store support or special featuring of the brand.






37. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






38. Simply the percentage of homes exposed to an advertising media






39. Three Approaches to Setting Advertising Schedules






40. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






41. The cost of reaching 1 - 000 individuals or households with the advertising message.






42. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






43. Is an individual's openness or curiosity about a brand






44. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






45. Changing behavior by inducing anxiety






46. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






47. Ads on the interior and exterior of busses - subways - and taxis.






48. Joining together in a consistent manner everything that communicates with customers






49. The manufacturer provides the complete ads & shares the cost of the advertising time or space






50. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.