Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Some methods for scheduling media






2. Gathering - recording - and analyzing new information to help managers make marketing decisions






3. Forms of Institutional Advertisements






4. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






5. People we try to emulate or whose approval concerns us






6. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






7. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






8. What kinds of ads resonate more?






9. Advertisements that tell people what a product is - what it can do - and where it can be found.






10. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






11. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






12. Sales promotions that offer a discounted price to the consumer - which encourage trial.






13. Joining together in a consistent manner everything that communicates with customers






14. Situate the brand socially






15. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






16. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






17. Ads in magazines can be strategically placed in these places...






18. What does the layout of an ad consist of?






19. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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20. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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21. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






22. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






23. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






24. Informs consumers about services or merchandise offered at regular prices






25. The manufacturer provides the complete ads & shares the cost of the advertising time or space






26. The average number of times a person in the target audience is exposed to an ad.






27. Content advertising






28. What are the types of Formatting the Body Copy?






29. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






30. How often new buyers enter the market to buy the product.






31. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






32. Studies such as controlled experiments and consumer purchase tests.






33. The more frequently a product is purchased - the less repetition is required.






34. Is our acquired mental position regarding some idea or object






35. What are the kinds of copy you can have in an ad?






36. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






37. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






38. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






39. What kind of ads are most often remembered?






40. Consumer needs - product development - assess effectiveness - financial planning and quality control






41. Recruit new customers - retain current customers - and regain lost customers






42. Link key attributes to the brand name






43. Is the products ability to satisfy both functional needs & symbolic wants






44. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






45. Reimbursing a retailer for extra in-store support or special featuring of the brand.






46. Advertising showing one brand's strengths relative to its competitors.






47. The greater size of an ad illustration...






48. Ads used for announcements about what a company is - what it can do - and where it is located.






49. Allow the audience to participate actively & immediately






50. What are the principles of design?