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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content advertising






2. Visualization/conceptualization






3. They use Retail Advertising because retail stores account for so much of the market






4. The average number of times a person in the target audience is exposed to an ad.






5. Studies such as controlled experiments and consumer purchase tests.






6. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






7. Transform consumption experience






8. What is the best way to grab attention in an ad?

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9. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






10. What kinds of ads resonate more?






11. Approaches to Post-Testing






12. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






13. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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14. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






15. Joining together in a consistent manner everything that communicates with customers






16. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






17. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






18. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






19. What are the types of Formatting the Body Copy?






20. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






21. Form - task - possession - time - place utility






22. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






23. What are the function of headlines?






24. Advertisements focused on selling a product or service






25. What are the types of headlines?






26. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






27. Advertisements that tell people what a product is - what it can do - and where it can be found.






28. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






29. What does the layout of an ad consist of?






30. Gathering - recording - and analyzing new information to help managers make marketing decisions






31. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






32. Ads on the interior and exterior of busses - subways - and taxis.






33. Interactive online advertising.






34. What are the kinds of copy you can have in an ad?






35. Merchandise offered free or at a significant discount.






36. Define the brand image






37. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






38. The speed which buyers forget the brand if advertising is not seen.






39. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






40. Situate the brand socially






41. Displays that take the form of an advertising sign in high traffic areas of store aisles.






42. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






43. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






44. How often new buyers enter the market to buy the product.






45. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






46. Family - society - reference groups - opinion leaders






47. Broad category of media - such as television - radio or newspaper






48. Forms of Institutional Advertisements






49. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






50. What are the types of subheads?







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