Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






2. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






3. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






4. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






5. Link key attributes to the brand name






6. People we try to emulate or whose approval concerns us






7. The speed which buyers forget the brand if advertising is not seen.






8. Approaches to Post-Testing






9. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






10. Party Responsible for Carrying Out Advertising Program






11. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






12. Time - place of sale - environment






13. The manufacturer provides the complete ads & shares the cost of the advertising time or space






14. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






15. Displays that take the form of an advertising sign in high traffic areas of store aisles.






16. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






17. Advertisements focused on selling a product or service






18. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






19. Simply the percentage of homes exposed to an advertising media






20. Information gathered about a particular market or market segment






21. Situate the brand socially






22. Broad category of media - such as television - radio or newspaper






23. Ads in magazines can be strategically placed in these places...






24. The average number of times a person in the target audience is exposed to an ad.






25. Gross rating points =






26. Factors of Scheduling Advertising






27. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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28. Consumer needs - product development - assess effectiveness - financial planning and quality control






29. Sales promotions that offer a discounted price to the consumer - which encourage trial.






30. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






31. Merchandise offered free or at a significant discount.






32. Persuade the customer






33. Reach (% of total market) x Frequency






34. Promote brand recall






35. Affective Association

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36. Is the products ability to satisfy both functional needs & symbolic wants






37. Tests used to test ad alternatives.






38. Placing items on sale and offering two-for-one specials of other deals






39. Transform consumption experience






40. Made up of the company's own advertising staff. They may provide full services or limited services.






41. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






42. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






43. Is our acquired mental position regarding some idea or object






44. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






45. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






46. Types of audience resonance

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47. Allow the audience to participate actively & immediately






48. Influencing the brand choice of consumers who are 'ready to buy'






49. Offering the product free or at a greatly reduced price.






50. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.