Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






2. Scare the consumer into action






3. People we try to emulate or whose approval concerns us






4. The manufacturer provides the complete ads & shares the cost of the advertising time or space






5. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






6. The cost of reaching 1 - 000 individuals or households with the advertising message.






7. Party Responsible for Carrying Out Advertising Program






8. Influencing the brand choice of consumers who are 'ready to buy'






9. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






10. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






11. What kinds of ads resonate more?






12. Information gathered about a particular market or market segment






13. The percentage of households in a market that are tuned to a particular TV/radio show.






14. Displays that take the form of an advertising sign in high traffic areas of store aisles.






15. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






16. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






17. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






18. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






19. Some methods for scheduling media






20. Interactive online advertising.






21. Duration of an advertising message or campaign over a given period of time - sustains memory






22. Reimbursing a retailer for extra in-store support or special featuring of the brand.






23. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






24. Studies such as controlled experiments and consumer purchase tests.






25. Factors of Scheduling Advertising






26. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






27. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






28. Transform consumption experience






29. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






30. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






31. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






32. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






33. Sales promotions that offer a discounted price to the consumer - which encourage trial.






34. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






35. What are the types of subheads?






36. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






37. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






38. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






39. Stages of ad development






40. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






41. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






42. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






43. Family - society - reference groups - opinion leaders






44. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






45. What is the best way to grab attention in an ad?

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46. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






47. Ads used for announcements about what a company is - what it can do - and where it is located.






48. Tests used to test ad alternatives.






49. Advertisements focused on selling a product or service






50. Three Common Discounts and Allowances







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