Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is the products ability to satisfy both functional needs & symbolic wants






2. Gathering - recording - and analyzing new information to help managers make marketing decisions






3. Studies such as controlled experiments and consumer purchase tests.






4. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






5. Party Responsible for Carrying Out Advertising Program






6. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






7. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






8. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






9. Ads that simply bring the company's name to the attention of its target market again.






10. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






11. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






12. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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13. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






14. Define the brand image






15. Advertising showing one brand's strengths relative to its competitors.






16. The average number of times a person in the target audience is exposed to an ad.






17. Markets are segmented - products are positioned






18. Time - place of sale - environment






19. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






20. Common Advertising Appeals






21. What are the positives to newspapers as a form of mass media?






22. Is our acquired mental position regarding some idea or object






23. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






24. Some methods for scheduling media






25. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






26. Advertising used to reinforce previous knowledge of a product.






27. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






28. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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29. What are the kinds of copy you can have in an ad?






30. Value of Promotion






31. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






32. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






33. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






34. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






35. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






36. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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37. Placing items on sale and offering two-for-one specials of other deals






38. Broad category of media - such as television - radio or newspaper






39. Three Approaches to Setting Advertising Schedules






40. Ads in magazines can be strategically placed in these places...






41. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






42. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






43. Gross rating points =






44. Content advertising






45. Persuade the customer






46. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






47. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






48. Is an individual's openness or curiosity about a brand






49. What are the types of headlines?






50. People we try to emulate or whose approval concerns us