Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






2. Is our acquired mental position regarding some idea or object






3. Tests used to test ad alternatives.






4. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






5. A discount on each case ordered during a specific time period.






6. Visualization/conceptualization






7. Factors of Scheduling Advertising






8. Define the brand image






9. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






10. The greater size of an ad illustration...






11. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






12. Family - society - reference groups - opinion leaders






13. They use Retail Advertising because retail stores account for so much of the market






14. Gathering - recording - and analyzing new information to help managers make marketing decisions






15. People we try to emulate or whose approval concerns us






16. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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17. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






18. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






19. Advertising showing one brand's strengths relative to its competitors.






20. What do the most effective radio commercials use?






21. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






22. Ads on the interior and exterior of busses - subways - and taxis.






23. Three Common Discounts and Allowances






24. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






25. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






26. Ads that state the position of a company on an issue.






27. What are the standard subjects for ad visuals?






28. Studies such as controlled experiments and consumer purchase tests.






29. Cost of media buy/targeted audienceX1 - 000






30. Joining together in a consistent manner everything that communicates with customers






31. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






32. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






33. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






34. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






35. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






38. Where is the advertising and brand battle won or lost?






39. Value of Promotion






40. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






41. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






42. Elements of an advertising message






43. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






44. The average number of times a person in the target audience is exposed to an ad.






45. What kind of ads are most often remembered?






46. Broad category of media - such as television - radio or newspaper






47. Content advertising






48. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






49. Advertising that promotes a specific brand's features and benefits.






50. Affective Association

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