Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales promotions that offer a discounted price to the consumer - which encourage trial.






2. Studies such as controlled experiments and consumer purchase tests.






3. Gross rating points =






4. Promote brand recall






5. Types of Advertisements






6. Cost of media buy/targeted audienceX1 - 000






7. Influencing the brand choice of consumers who are 'ready to buy'






8. Placing items on sale and offering two-for-one specials of other deals






9. Is the products ability to satisfy both functional needs & symbolic wants






10. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






11. Changing behavior by inducing anxiety






12. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






13. What kind of ads are most often remembered?






14. Information gathered about a particular market or market segment






15. Is our acquired mental position regarding some idea or object






16. What kinds of ads resonate more?






17. Advertising that promotes a specific brand's features and benefits.






18. Advertising showing one brand's strengths relative to its competitors.






19. Stages of ad development






20. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






21. Merchandise offered free or at a significant discount.






22. Some methods for scheduling media






23. Visualization/conceptualization






24. Advertisements focused on selling a product or service






25. Persuade the customer






26. Scare the consumer into action






27. Displays that take the form of an advertising sign in high traffic areas of store aisles.






28. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






29. What are the types of subheads?






30. What are the principles of design?






31. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






32. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






33. Advertising used to reinforce previous knowledge of a product.






34. Informs consumers about services or merchandise offered at regular prices






35. The manufacturer provides the complete ads & shares the cost of the advertising time or space






36. The cost of reaching 1 - 000 individuals or households with the advertising message.






37. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






38. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






39. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






40. Three Common Discounts and Allowances






41. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






42. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






43. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






44. What are the types of Formatting the Body Copy?






45. Family - society - reference groups - opinion leaders






46. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






47. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






48. Types of Publicity Tools






49. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






50. Interactive online advertising.







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