Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Allow the audience to participate actively & immediately






2. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






3. Approaches to Post-Testing






4. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






5. Situate the brand socially






6. Merchandise offered free or at a significant discount.






7. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






8. Consumer needs - product development - assess effectiveness - financial planning and quality control






9. What are the kinds of copy you can have in an ad?






10. Interactive online advertising.






11. Ads used for announcements about what a company is - what it can do - and where it is located.






12. Ads in magazines can be strategically placed in these places...






13. Advertising showing one brand's strengths relative to its competitors.






14. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






15. Forms of Institutional Advertisements






16. Where is the advertising and brand battle won or lost?






17. The more frequently a product is purchased - the less repetition is required.






18. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






19. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






20. Duration of an advertising message or campaign over a given period of time - sustains memory






21. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






22. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






23. People we try to emulate or whose approval concerns us






24. Some methods for scheduling media






25. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


26. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






27. Content advertising






28. Joining together in a consistent manner everything that communicates with customers






29. Advertisements focused on selling a product or service






30. Forms of Product Advertising






31. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


32. The greater size of an ad illustration...






33. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






34. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






35. Ads that simply bring the company's name to the attention of its target market again.






36. Displays that take the form of an advertising sign in high traffic areas of store aisles.






37. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






38. Gross rating points =






39. Common Advertising Appeals






40. Value of Promotion






41. Reimbursing a retailer for extra in-store support or special featuring of the brand.






42. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






43. Define the brand image






44. How often new buyers enter the market to buy the product.






45. Stages of ad development






46. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






47. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






48. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






49. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






50. What are the types of subheads?