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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The cost of reaching 1 - 000 individuals or households with the advertising message.






2. Studies such as controlled experiments and consumer purchase tests.






3. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






4. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






5. Reach (% of total market) x Frequency






6. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






7. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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8. The average number of times a person in the target audience is exposed to an ad.






9. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






10. What does the layout of an ad consist of?






11. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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12. Party Responsible for Carrying Out Advertising Program






13. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






14. Broad category of media - such as television - radio or newspaper






15. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






16. Where is the advertising and brand battle won or lost?






17. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






18. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






19. Visualization/conceptualization






20. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






21. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






22. Three Approaches to Setting Advertising Schedules






23. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






24. Define the brand image






25. Displays that take the form of an advertising sign in high traffic areas of store aisles.






26. Information gathered about a particular market or market segment






27. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






28. Consumer needs - product development - assess effectiveness - financial planning and quality control






29. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






30. Some methods for scheduling media






31. The speed which buyers forget the brand if advertising is not seen.






32. Promotes a specific product or service and stimulates short term action while building awareness of the business






33. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






34. Advertising showing one brand's strengths relative to its competitors.






35. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






36. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






37. Types of audience resonance

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38. Ads that simply bring the company's name to the attention of its target market again.






39. What are the types of subheads?






40. Placing items on sale and offering two-for-one specials of other deals






41. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






42. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






43. What kinds of ads resonate more?






44. Persuade the customer






45. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






46. What is the best way to grab attention in an ad?

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47. Markets are segmented - products are positioned






48. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






49. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






50. Forms of Product Advertising







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Can you answer 50 questions in 15 minutes?


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