Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






2. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






3. Displays that take the form of an advertising sign in high traffic areas of store aisles.






4. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






5. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






6. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






7. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






8. What are the kinds of copy you can have in an ad?






9. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






10. The number of different people or households exposed to an ad.






11. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






12. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


13. Is our acquired mental position regarding some idea or object






14. Advertisements focused on selling a product or service






15. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






16. Broad category of media - such as television - radio or newspaper






17. What do the most effective radio commercials use?






18. A discount on each case ordered during a specific time period.






19. Form - task - possession - time - place utility






20. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


21. Merchandise offered free or at a significant discount.






22. Is an individual's openness or curiosity about a brand






23. Ads used for announcements about what a company is - what it can do - and where it is located.






24. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






25. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






26. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






27. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






28. Made up of the company's own advertising staff. They may provide full services or limited services.






29. Gathering - recording - and analyzing new information to help managers make marketing decisions






30. The manufacturer provides the complete ads & shares the cost of the advertising time or space






31. Define the brand image






32. Time - place of sale - environment






33. Sales promotions that offer a discounted price to the consumer - which encourage trial.






34. What kind of ads are most often remembered?






35. Advertising used to reinforce previous knowledge of a product.






36. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






37. The cost of reaching 1 - 000 individuals or households with the advertising message.






38. Affective Association


39. What are the types of headlines?






40. Offering the product free or at a greatly reduced price.






41. Consumer needs - product development - assess effectiveness - financial planning and quality control






42. Duration of an advertising message or campaign over a given period of time - sustains memory






43. What are the standard subjects for ad visuals?






44. Approaches to Post-Testing






45. Recruit new customers - retain current customers - and regain lost customers






46. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






47. Informs consumers about services or merchandise offered at regular prices






48. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






49. What are the principles of design?






50. Family - society - reference groups - opinion leaders