Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best way to grab attention in an ad?

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2. They use Retail Advertising because retail stores account for so much of the market






3. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






4. Studies such as controlled experiments and consumer purchase tests.






5. The average number of times a person in the target audience is exposed to an ad.






6. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






7. What are the principles of design?






8. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






9. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






10. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






11. Gross rating points =






12. Persuade the customer






13. Advertisements that tell people what a product is - what it can do - and where it can be found.






14. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






15. The cost of reaching 1 - 000 individuals or households with the advertising message.






16. Ads that simply bring the company's name to the attention of its target market again.






17. Simply the percentage of homes exposed to an advertising media






18. What are the types of Formatting the Body Copy?






19. Factors of Scheduling Advertising






20. Advertising used to reinforce previous knowledge of a product.






21. Broad category of media - such as television - radio or newspaper






22. Ads in magazines can be strategically placed in these places...






23. Visualization/conceptualization






24. A discount on each case ordered during a specific time period.






25. Offering the product free or at a greatly reduced price.






26. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






27. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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28. What are the kinds of copy you can have in an ad?






29. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






30. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






31. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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32. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






33. What are the types of headlines?






34. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






35. The more frequently a product is purchased - the less repetition is required.






36. Forms of Product Advertising






37. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






38. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






39. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






40. Party Responsible for Carrying Out Advertising Program






41. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






42. Offers the return of money based on proof of purchase.






43. Consumer needs - product development - assess effectiveness - financial planning and quality control






44. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






45. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






46. Displays that take the form of an advertising sign in high traffic areas of store aisles.






47. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






48. Situate the brand socially






49. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






50. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






Can you answer 50 questions in 15 minutes?



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