Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information gathered about a particular market or market segment






2. Duration of an advertising message or campaign over a given period of time - sustains memory






3. Ads on the interior and exterior of busses - subways - and taxis.






4. Influencing the brand choice of consumers who are 'ready to buy'






5. Is the products ability to satisfy both functional needs & symbolic wants






6. Promotes a specific product or service and stimulates short term action while building awareness of the business






7. Persuade the customer






8. Gross rating points =






9. Time - place of sale - environment






10. Stages of ad development






11. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






12. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






13. Three Common Discounts and Allowances






14. Forms of Institutional Advertisements






15. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






16. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


17. Advertising used to reinforce previous knowledge of a product.






18. The average number of times a person in the target audience is exposed to an ad.






19. Common Advertising Appeals






20. The manufacturer provides the complete ads & shares the cost of the advertising time or space






21. Forms of Product Advertising






22. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






23. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






24. Types of Publicity Tools






25. Tests used to test ad alternatives.






26. They use Retail Advertising because retail stores account for so much of the market






27. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






28. Reimbursing a retailer for extra in-store support or special featuring of the brand.






29. Approaches to Post-Testing






30. What are the standard subjects for ad visuals?






31. Made up of the company's own advertising staff. They may provide full services or limited services.






32. Interactive online advertising.






33. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






34. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






35. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






36. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






37. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


38. The more frequently a product is purchased - the less repetition is required.






39. Advertising that promotes a specific brand's features and benefits.






40. Types of audience resonance


41. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






42. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






43. Offers the return of money based on proof of purchase.






44. Studies such as controlled experiments and consumer purchase tests.






45. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






46. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






47. Define the brand image






48. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


49. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






50. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.