Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






2. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






3. Party Responsible for Carrying Out Advertising Program






4. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






5. The greater size of an ad illustration...






6. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






7. What are the types of Formatting the Body Copy?






8. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






9. Gross rating points =






10. Promotes a specific product or service and stimulates short term action while building awareness of the business






11. Ads that state the position of a company on an issue.






12. Three Common Discounts and Allowances






13. Advertising showing one brand's strengths relative to its competitors.






14. Link key attributes to the brand name






15. Studies such as controlled experiments and consumer purchase tests.






16. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






17. Offering the product free or at a greatly reduced price.






18. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






19. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






20. Advertising that promotes a specific brand's features and benefits.






21. Allow the audience to participate actively & immediately






22. The percentage of households in a market that are tuned to a particular TV/radio show.






23. The speed which buyers forget the brand if advertising is not seen.






24. Reimbursing a retailer for extra in-store support or special featuring of the brand.






25. People we try to emulate or whose approval concerns us






26. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






27. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






28. What are the types of subheads?






29. Is an individual's openness or curiosity about a brand






30. Influencing the brand choice of consumers who are 'ready to buy'






31. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






32. What kinds of ads resonate more?






33. Visualization/conceptualization






34. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






35. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






36. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






37. Family - society - reference groups - opinion leaders






38. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






39. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






40. Value of Promotion






41. The average number of times a person in the target audience is exposed to an ad.






42. Tests used to test ad alternatives.






43. Advertisements focused on selling a product or service






44. Placing items on sale and offering two-for-one specials of other deals






45. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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46. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






47. What does the layout of an ad consist of?






48. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






49. Is the products ability to satisfy both functional needs & symbolic wants






50. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.