Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






2. Is an individual's openness or curiosity about a brand






3. Sales promotions that offer a discounted price to the consumer - which encourage trial.






4. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






5. People we try to emulate or whose approval concerns us






6. What are the types of headlines?






7. Stages of ad development






8. Advertisements that tell people what a product is - what it can do - and where it can be found.






9. Form - task - possession - time - place utility






10. A discount on each case ordered during a specific time period.






11. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






12. The average number of times a person in the target audience is exposed to an ad.






13. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






14. Displays that take the form of an advertising sign in high traffic areas of store aisles.






15. Party Responsible for Carrying Out Advertising Program






16. Broad category of media - such as television - radio or newspaper






17. Approaches to Post-Testing






18. Situate the brand socially






19. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






20. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






21. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






22. Where is the advertising and brand battle won or lost?






23. Simply the percentage of homes exposed to an advertising media






24. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






25. Ads that state the position of a company on an issue.






26. What are the principles of design?






27. Persuade the customer






28. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






29. Interactive online advertising.






30. Ads on the interior and exterior of busses - subways - and taxis.






31. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






32. Studies such as controlled experiments and consumer purchase tests.






33. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






34. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






35. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






36. Promote brand recall






37. Placing items on sale and offering two-for-one specials of other deals






38. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






39. Tests used to test ad alternatives.






40. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






41. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






42. What do the most effective radio commercials use?






43. The greater size of an ad illustration...






44. Define the brand image






45. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






46. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


47. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






48. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


49. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






50. Gross rating points =