Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






2. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






3. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






4. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






5. Value of Promotion






6. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






7. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






8. Situate the brand socially






9. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






10. Some methods for scheduling media






11. Consumer needs - product development - assess effectiveness - financial planning and quality control






12. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






13. What do the most effective radio commercials use?






14. What are the function of headlines?






15. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






16. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






17. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






18. Merchandise offered free or at a significant discount.






19. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






20. Advertising showing one brand's strengths relative to its competitors.






21. The percentage of households in a market that are tuned to a particular TV/radio show.






22. Form - task - possession - time - place utility






23. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






24. Advertisements focused on selling a product or service






25. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






26. Stages of ad development






27. Reimbursing a retailer for extra in-store support or special featuring of the brand.






28. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






29. Factors of Scheduling Advertising






30. Gross rating points =






31. What are the positives to newspapers as a form of mass media?






32. Promotes a specific product or service and stimulates short term action while building awareness of the business






33. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


34. Content advertising






35. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






36. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






37. Information gathered about a particular market or market segment






38. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






39. Is our acquired mental position regarding some idea or object






40. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






41. Offering the product free or at a greatly reduced price.






42. Promote brand recall






43. Where is the advertising and brand battle won or lost?






44. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






45. Forms of Institutional Advertisements






46. Transform consumption experience






47. Scare the consumer into action






48. Tests used to test ad alternatives.






49. What are the types of subheads?






50. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.