Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






2. What is the best way to grab attention in an ad?

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3. What are the function of headlines?






4. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






5. Content advertising






6. Ads that simply bring the company's name to the attention of its target market again.






7. How often new buyers enter the market to buy the product.






8. Offering the product free or at a greatly reduced price.






9. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






10. Is the products ability to satisfy both functional needs & symbolic wants






11. Approaches to Post-Testing






12. Ads on the interior and exterior of busses - subways - and taxis.






13. Reach (% of total market) x Frequency






14. Promotes a specific product or service and stimulates short term action while building awareness of the business






15. Types of Publicity Tools






16. Types of audience resonance

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17. Forms of Institutional Advertisements






18. Advertising showing one brand's strengths relative to its competitors.






19. Made up of the company's own advertising staff. They may provide full services or limited services.






20. What are the standard subjects for ad visuals?






21. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






22. Link key attributes to the brand name






23. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






24. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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25. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






26. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






27. Gross rating points =






28. Informs consumers about services or merchandise offered at regular prices






29. What are the types of Formatting the Body Copy?






30. A discount on each case ordered during a specific time period.






31. Information gathered about a particular market or market segment






32. The greater size of an ad illustration...






33. Duration of an advertising message or campaign over a given period of time - sustains memory






34. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






35. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






36. Define the brand image






37. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






38. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






39. Types of Advertisements






40. Advertisements that tell people what a product is - what it can do - and where it can be found.






41. Three Common Discounts and Allowances






42. Consumer needs - product development - assess effectiveness - financial planning and quality control






43. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






44. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






45. Allow the audience to participate actively & immediately






46. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






47. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






48. The percentage of households in a market that are tuned to a particular TV/radio show.






49. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






50. Common Advertising Appeals