Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






2. Common Advertising Appeals






3. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






4. Tests used to test ad alternatives.






5. Ads that simply bring the company's name to the attention of its target market again.






6. Merchandise offered free or at a significant discount.






7. Three Common Discounts and Allowances






8. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






9. Ads that state the position of a company on an issue.






10. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






11. What kinds of ads resonate more?






12. Persuade the customer






13. What are the standard subjects for ad visuals?






14. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






15. What is the best way to grab attention in an ad?


16. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






17. Is our acquired mental position regarding some idea or object






18. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






19. Influencing the brand choice of consumers who are 'ready to buy'






20. Displays that take the form of an advertising sign in high traffic areas of store aisles.






21. Advertisements focused on selling a product or service






22. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






23. The speed which buyers forget the brand if advertising is not seen.






24. Link key attributes to the brand name






25. Information gathered about a particular market or market segment






26. The more frequently a product is purchased - the less repetition is required.






27. Forms of Product Advertising






28. What kind of ads are most often remembered?






29. Reimbursing a retailer for extra in-store support or special featuring of the brand.






30. Informs consumers about services or merchandise offered at regular prices






31. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






32. Sales promotions that offer a discounted price to the consumer - which encourage trial.






33. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






34. The average number of times a person in the target audience is exposed to an ad.






35. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






36. Promote brand recall






37. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






38. Three Approaches to Setting Advertising Schedules






39. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






40. Studies such as controlled experiments and consumer purchase tests.






41. Scare the consumer into action






42. Transform consumption experience






43. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






44. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






45. Some methods for scheduling media






46. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


47. Recruit new customers - retain current customers - and regain lost customers






48. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






49. Ads used for announcements about what a company is - what it can do - and where it is located.






50. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000