Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Visualization/conceptualization






2. The average number of times a person in the target audience is exposed to an ad.






3. Placing items on sale and offering two-for-one specials of other deals






4. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






5. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






6. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






7. Sales promotions that offer a discounted price to the consumer - which encourage trial.






8. Gross rating points =






9. Is our acquired mental position regarding some idea or object






10. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






11. Made up of the company's own advertising staff. They may provide full services or limited services.






12. Reimbursing a retailer for extra in-store support or special featuring of the brand.






13. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






14. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






15. What are the standard subjects for ad visuals?






16. Factors of Scheduling Advertising






17. Displays that take the form of an advertising sign in high traffic areas of store aisles.






18. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






19. Advertising used to reinforce previous knowledge of a product.






20. Is an individual's openness or curiosity about a brand






21. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






22. Where is the advertising and brand battle won or lost?






23. Recruit new customers - retain current customers - and regain lost customers






24. Types of Publicity Tools






25. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






26. Ads that state the position of a company on an issue.






27. Informs consumers about services or merchandise offered at regular prices






28. Influencing the brand choice of consumers who are 'ready to buy'






29. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






30. Offers the return of money based on proof of purchase.






31. A discount on each case ordered during a specific time period.






32. Forms of Institutional Advertisements






33. The more frequently a product is purchased - the less repetition is required.






34. Promotes a specific product or service and stimulates short term action while building awareness of the business






35. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






36. Some methods for scheduling media






37. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






38. Time - place of sale - environment






39. The cost of reaching 1 - 000 individuals or households with the advertising message.






40. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






41. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






42. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






43. Markets are segmented - products are positioned






44. Advertising showing one brand's strengths relative to its competitors.






45. What are the kinds of copy you can have in an ad?






46. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






47. Ads used for announcements about what a company is - what it can do - and where it is located.






48. Cost of media buy/targeted audienceX1 - 000






49. What kinds of ads resonate more?






50. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.