Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Form - task - possession - time - place utility






2. Approaches to Post-Testing






3. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






4. Types of Advertisements






5. Displays that take the form of an advertising sign in high traffic areas of store aisles.






6. Situate the brand socially






7. The speed which buyers forget the brand if advertising is not seen.






8. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






9. The manufacturer provides the complete ads & shares the cost of the advertising time or space






10. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






11. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






12. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






13. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






14. Reach (% of total market) x Frequency






15. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






16. Consumer needs - product development - assess effectiveness - financial planning and quality control






17. Advertising used to reinforce previous knowledge of a product.






18. What does the layout of an ad consist of?






19. Informs consumers about services or merchandise offered at regular prices






20. What kind of ads are most often remembered?






21. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






22. Transform consumption experience






23. Affective Association

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24. Broad category of media - such as television - radio or newspaper






25. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






26. What do the most effective radio commercials use?






27. Persuade the customer






28. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






29. Joining together in a consistent manner everything that communicates with customers






30. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






31. Markets are segmented - products are positioned






32. Scare the consumer into action






33. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






34. Allow the audience to participate actively & immediately






35. Some methods for scheduling media






36. What are the function of headlines?






37. Information gathered about a particular market or market segment






38. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






39. Advertising showing one brand's strengths relative to its competitors.






40. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






41. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






42. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






43. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






44. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






45. Visualization/conceptualization






46. What are the kinds of copy you can have in an ad?






47. What kinds of ads resonate more?






48. Gathering - recording - and analyzing new information to help managers make marketing decisions






49. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






50. Types of audience resonance

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