Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Influencing the brand choice of consumers who are 'ready to buy'






2. Merchandise offered free or at a significant discount.






3. Advertising that promotes a specific brand's features and benefits.






4. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






5. Party Responsible for Carrying Out Advertising Program






6. What kind of ads are most often remembered?






7. Ads on the interior and exterior of busses - subways - and taxis.






8. Gathering - recording - and analyzing new information to help managers make marketing decisions






9. Duration of an advertising message or campaign over a given period of time - sustains memory






10. Ads used for announcements about what a company is - what it can do - and where it is located.






11. What does the layout of an ad consist of?






12. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






13. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






14. Informs consumers about services or merchandise offered at regular prices






15. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






16. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






17. Advertisements that tell people what a product is - what it can do - and where it can be found.






18. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






19. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






20. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


21. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






22. Three Common Discounts and Allowances






23. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






24. Simply the percentage of homes exposed to an advertising media






25. Studies such as controlled experiments and consumer purchase tests.






26. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






27. Markets are segmented - products are positioned






28. The cost of reaching 1 - 000 individuals or households with the advertising message.






29. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


30. Is our acquired mental position regarding some idea or object






31. Types of audience resonance


32. Elements of an advertising message






33. Placing items on sale and offering two-for-one specials of other deals






34. The manufacturer provides the complete ads & shares the cost of the advertising time or space






35. Reach (% of total market) x Frequency






36. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






37. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


38. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






39. Where is the advertising and brand battle won or lost?






40. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






41. Interactive online advertising.






42. Offering the product free or at a greatly reduced price.






43. Approaches to Post-Testing






44. Affective Association


45. Ads that simply bring the company's name to the attention of its target market again.






46. Factors of Scheduling Advertising






47. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






48. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






49. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






50. The average number of times a person in the target audience is exposed to an ad.