Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Define the brand image






2. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






3. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






4. Studies such as controlled experiments and consumer purchase tests.






5. Family - society - reference groups - opinion leaders






6. Gross rating points =






7. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






8. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






9. Transform consumption experience






10. Is our acquired mental position regarding some idea or object






11. Made up of the company's own advertising staff. They may provide full services or limited services.






12. Ads that state the position of a company on an issue.






13. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






14. Consumer needs - product development - assess effectiveness - financial planning and quality control






15. What are the kinds of copy you can have in an ad?






16. Types of Publicity Tools






17. The speed which buyers forget the brand if advertising is not seen.






18. Reach (% of total market) x Frequency






19. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






20. Advertisements focused on selling a product or service






21. Ads in magazines can be strategically placed in these places...






22. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






23. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






24. Three Common Discounts and Allowances






25. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






26. Time - place of sale - environment






27. Form - task - possession - time - place utility






28. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






29. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






30. Placing items on sale and offering two-for-one specials of other deals






31. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






32. What are the function of headlines?






33. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






34. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






35. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






36. What do the most effective radio commercials use?






37. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






38. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


39. Information gathered about a particular market or market segment






40. Ads that simply bring the company's name to the attention of its target market again.






41. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






42. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






43. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






44. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






45. Advertising used to reinforce previous knowledge of a product.






46. The more frequently a product is purchased - the less repetition is required.






47. Promote brand recall






48. Advertising showing one brand's strengths relative to its competitors.






49. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






50. Content advertising