Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Simply the percentage of homes exposed to an advertising media






2. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






3. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






4. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






5. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






6. Advertising showing one brand's strengths relative to its competitors.






7. Some methods for scheduling media






8. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






9. What are the positives to newspapers as a form of mass media?






10. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






11. Changing behavior by inducing anxiety






12. Value of Promotion






13. Form - task - possession - time - place utility






14. What are the kinds of copy you can have in an ad?






15. Duration of an advertising message or campaign over a given period of time - sustains memory






16. The percentage of households in a market that are tuned to a particular TV/radio show.






17. The average number of times a person in the target audience is exposed to an ad.






18. Promotes a specific product or service and stimulates short term action while building awareness of the business






19. What are the standard subjects for ad visuals?






20. Allow the audience to participate actively & immediately






21. Link key attributes to the brand name






22. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






23. Placing items on sale and offering two-for-one specials of other deals






24. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






25. Persuade the customer






26. Markets are segmented - products are positioned






27. Studies such as controlled experiments and consumer purchase tests.






28. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






29. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






30. Reach (% of total market) x Frequency






31. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






32. Information gathered about a particular market or market segment






33. Types of audience resonance

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34. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






35. Forms of Institutional Advertisements






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Gathering - recording - and analyzing new information to help managers make marketing decisions






38. What are the types of headlines?






39. Situate the brand socially






40. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






41. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






42. They use Retail Advertising because retail stores account for so much of the market






43. Define the brand image






44. Sales promotions that offer a discounted price to the consumer - which encourage trial.






45. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






46. What are the function of headlines?






47. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






48. Influencing the brand choice of consumers who are 'ready to buy'






49. The speed which buyers forget the brand if advertising is not seen.






50. Broad category of media - such as television - radio or newspaper