Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offers the return of money based on proof of purchase.






2. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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3. Family - society - reference groups - opinion leaders






4. Reach (% of total market) x Frequency






5. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






6. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






7. Influencing the brand choice of consumers who are 'ready to buy'






8. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






9. Advertising that promotes a specific brand's features and benefits.






10. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






11. What are the types of headlines?






12. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






13. Situate the brand socially






14. Link key attributes to the brand name






15. Form - task - possession - time - place utility






16. Types of Publicity Tools






17. Ads that simply bring the company's name to the attention of its target market again.






18. Where is the advertising and brand battle won or lost?






19. Merchandise offered free or at a significant discount.






20. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






21. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






22. Persuade the customer






23. Promote brand recall






24. The cost of reaching 1 - 000 individuals or households with the advertising message.






25. Ads that state the position of a company on an issue.






26. How often new buyers enter the market to buy the product.






27. Placing items on sale and offering two-for-one specials of other deals






28. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






29. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






30. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






31. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






32. The percentage of households in a market that are tuned to a particular TV/radio show.






33. Stages of ad development






34. Allow the audience to participate actively & immediately






35. Informs consumers about services or merchandise offered at regular prices






36. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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37. Information gathered about a particular market or market segment






38. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






39. Transform consumption experience






40. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






41. What is the best way to grab attention in an ad?

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42. Ads used for announcements about what a company is - what it can do - and where it is located.






43. Scare the consumer into action






44. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






45. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






46. Forms of Product Advertising






47. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






48. Offering the product free or at a greatly reduced price.






49. The greater size of an ad illustration...






50. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales