Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






2. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






3. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






4. Gathering - recording - and analyzing new information to help managers make marketing decisions






5. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






6. Studies such as controlled experiments and consumer purchase tests.






7. Elements of an advertising message






8. Reach (% of total market) x Frequency






9. Markets are segmented - products are positioned






10. Situate the brand socially






11. Recruit new customers - retain current customers - and regain lost customers






12. The greater size of an ad illustration...






13. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






14. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






15. The number of different people or households exposed to an ad.






16. Define the brand image






17. What are the standard subjects for ad visuals?






18. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






19. People we try to emulate or whose approval concerns us






20. Ads that state the position of a company on an issue.






21. A discount on each case ordered during a specific time period.






22. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






23. Some methods for scheduling media






24. Displays that take the form of an advertising sign in high traffic areas of store aisles.






25. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






26. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






27. The cost of reaching 1 - 000 individuals or households with the advertising message.






28. Is an individual's openness or curiosity about a brand






29. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






30. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






31. Reimbursing a retailer for extra in-store support or special featuring of the brand.






32. What are the principles of design?






33. Allow the audience to participate actively & immediately






34. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






35. Forms of Institutional Advertisements






36. Offering the product free or at a greatly reduced price.






37. The speed which buyers forget the brand if advertising is not seen.






38. Family - society - reference groups - opinion leaders






39. Three Approaches to Setting Advertising Schedules






40. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






41. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






42. Three Common Discounts and Allowances






43. Made up of the company's own advertising staff. They may provide full services or limited services.






44. Common Advertising Appeals






45. Types of audience resonance

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46. Gross rating points =






47. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






48. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






49. What kinds of ads resonate more?






50. Promotes a specific product or service and stimulates short term action while building awareness of the business







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