Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Situate the brand socially






2. Recruit new customers - retain current customers - and regain lost customers






3. Define the brand image






4. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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5. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






6. Elements of an advertising message






7. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






8. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






9. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






10. Interactive online advertising.






11. Ads used for announcements about what a company is - what it can do - and where it is located.






12. Ads that simply bring the company's name to the attention of its target market again.






13. Where is the advertising and brand battle won or lost?






14. Advertising used to reinforce previous knowledge of a product.






15. What kinds of ads resonate more?






16. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






17. How often new buyers enter the market to buy the product.






18. Influencing the brand choice of consumers who are 'ready to buy'






19. Joining together in a consistent manner everything that communicates with customers






20. Simply the percentage of homes exposed to an advertising media






21. Ads on the interior and exterior of busses - subways - and taxis.






22. Types of Publicity Tools






23. Sales promotions that offer a discounted price to the consumer - which encourage trial.






24. The more frequently a product is purchased - the less repetition is required.






25. What are the types of Formatting the Body Copy?






26. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






27. Tests used to test ad alternatives.






28. Link key attributes to the brand name






29. Is the products ability to satisfy both functional needs & symbolic wants






30. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






31. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






32. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






33. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






34. Consumer needs - product development - assess effectiveness - financial planning and quality control






35. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






36. Displays that take the form of an advertising sign in high traffic areas of store aisles.






37. Forms of Institutional Advertisements






38. Some methods for scheduling media






39. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






40. What are the types of headlines?






41. What are the kinds of copy you can have in an ad?






42. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






43. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






44. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






45. Approaches to Post-Testing






46. Offering the product free or at a greatly reduced price.






47. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






48. Transform consumption experience






49. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






50. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.