Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stages of ad development






2. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






3. Forms of Product Advertising






4. Studies such as controlled experiments and consumer purchase tests.






5. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






6. A discount on each case ordered during a specific time period.






7. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






8. Elements of an advertising message






9. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






10. Simply the percentage of homes exposed to an advertising media






11. Family - society - reference groups - opinion leaders






12. Situate the brand socially






13. Define the brand image






14. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






15. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






16. Advertising that promotes a specific brand's features and benefits.






17. Sales promotions that offer a discounted price to the consumer - which encourage trial.






18. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






19. The speed which buyers forget the brand if advertising is not seen.






20. The average number of times a person in the target audience is exposed to an ad.






21. Displays that take the form of an advertising sign in high traffic areas of store aisles.






22. What are the positives to newspapers as a form of mass media?






23. What are the standard subjects for ad visuals?






24. Consumer needs - product development - assess effectiveness - financial planning and quality control






25. Content advertising






26. Allow the audience to participate actively & immediately






27. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






28. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






29. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


30. What kind of ads are most often remembered?






31. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






32. Where is the advertising and brand battle won or lost?






33. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






34. Gross rating points =






35. Approaches to Post-Testing






36. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






37. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






38. Placing items on sale and offering two-for-one specials of other deals






39. What are the principles of design?






40. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






41. Value of Promotion






42. Types of audience resonance


43. The number of different people or households exposed to an ad.






44. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






45. Is our acquired mental position regarding some idea or object






46. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






47. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






48. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






49. Affective Association


50. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.