Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Situate the brand socially






2. Sales promotions that offer a discounted price to the consumer - which encourage trial.






3. Form - task - possession - time - place utility






4. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






5. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






6. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






7. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






8. The cost of reaching 1 - 000 individuals or households with the advertising message.






9. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






10. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






11. Tests used to test ad alternatives.






12. The more frequently a product is purchased - the less repetition is required.






13. Offers the return of money based on proof of purchase.






14. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






15. The number of different people or households exposed to an ad.






16. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






17. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






18. Ads on the interior and exterior of busses - subways - and taxis.






19. Types of Publicity Tools






20. What is the best way to grab attention in an ad?

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21. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






22. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






23. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






24. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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25. Forms of Product Advertising






26. Party Responsible for Carrying Out Advertising Program






27. Define the brand image






28. Consumer needs - product development - assess effectiveness - financial planning and quality control






29. Informs consumers about services or merchandise offered at regular prices






30. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






31. The speed which buyers forget the brand if advertising is not seen.






32. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






33. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






34. The percentage of households in a market that are tuned to a particular TV/radio show.






35. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






36. Changing behavior by inducing anxiety






37. Merchandise offered free or at a significant discount.






38. Factors of Scheduling Advertising






39. What are the function of headlines?






40. Ads used for announcements about what a company is - what it can do - and where it is located.






41. Types of audience resonance

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42. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






43. Three Common Discounts and Allowances






44. What are the types of Formatting the Body Copy?






45. Advertising used to reinforce previous knowledge of a product.






46. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






47. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






48. A discount on each case ordered during a specific time period.






49. Link key attributes to the brand name






50. What are the standard subjects for ad visuals?