Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The greater size of an ad illustration...






2. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






3. Some methods for scheduling media






4. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






5. The number of different people or households exposed to an ad.






6. Form - task - possession - time - place utility






7. Party Responsible for Carrying Out Advertising Program






8. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






9. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






10. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






11. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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12. Cost of media buy/targeted audienceX1 - 000






13. Advertising used to reinforce previous knowledge of a product.






14. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






15. Advertisements focused on selling a product or service






16. Gross rating points =






17. Content advertising






18. Affective Association

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19. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






20. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






21. The percentage of households in a market that are tuned to a particular TV/radio show.






22. What are the function of headlines?






23. Define the brand image






24. Ads on the interior and exterior of busses - subways - and taxis.






25. Forms of Product Advertising






26. Markets are segmented - products are positioned






27. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






28. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






29. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






30. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






31. Where is the advertising and brand battle won or lost?






32. Promotes a specific product or service and stimulates short term action while building awareness of the business






33. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






34. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






35. Reimbursing a retailer for extra in-store support or special featuring of the brand.






36. The more frequently a product is purchased - the less repetition is required.






37. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






38. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






39. Is an individual's openness or curiosity about a brand






40. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






41. Ads that simply bring the company's name to the attention of its target market again.






42. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






43. Reach (% of total market) x Frequency






44. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






45. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






46. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






47. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






48. Displays that take the form of an advertising sign in high traffic areas of store aisles.






49. What are the types of headlines?






50. Approaches to Post-Testing