Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Family - society - reference groups - opinion leaders






2. Simply the percentage of homes exposed to an advertising media






3. Visualization/conceptualization






4. Gathering - recording - and analyzing new information to help managers make marketing decisions






5. People we try to emulate or whose approval concerns us






6. Forms of Institutional Advertisements






7. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






8. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






9. Situate the brand socially






10. Cost of media buy/targeted audienceX1 - 000






11. What does the layout of an ad consist of?






12. Placing items on sale and offering two-for-one specials of other deals






13. Promote brand recall






14. A discount on each case ordered during a specific time period.






15. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






16. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






17. The greater size of an ad illustration...






18. Gross rating points =






19. Common Advertising Appeals






20. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






21. Some methods for scheduling media






22. Value of Promotion






23. Types of Advertisements






24. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






25. Influencing the brand choice of consumers who are 'ready to buy'






26. Information gathered about a particular market or market segment






27. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






28. Define the brand image






29. Affective Association

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30. Allow the audience to participate actively & immediately






31. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






32. Recruit new customers - retain current customers - and regain lost customers






33. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






34. Is the products ability to satisfy both functional needs & symbolic wants






35. Persuade the customer






36. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






37. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






38. Reach (% of total market) x Frequency






39. Scare the consumer into action






40. Party Responsible for Carrying Out Advertising Program






41. Content advertising






42. Time - place of sale - environment






43. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






44. The cost of reaching 1 - 000 individuals or households with the advertising message.






45. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






46. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






47. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






48. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






49. The average number of times a person in the target audience is exposed to an ad.






50. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure