Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach (% of total market) x Frequency






2. Define the brand image






3. Advertising showing one brand's strengths relative to its competitors.






4. Three Common Discounts and Allowances






5. What are the principles of design?






6. Ads in magazines can be strategically placed in these places...






7. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






8. Ads that state the position of a company on an issue.






9. Joining together in a consistent manner everything that communicates with customers






10. The average number of times a person in the target audience is exposed to an ad.






11. Party Responsible for Carrying Out Advertising Program






12. Displays that take the form of an advertising sign in high traffic areas of store aisles.






13. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






14. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






15. Ads on the interior and exterior of busses - subways - and taxis.






16. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






17. Is our acquired mental position regarding some idea or object






18. Visualization/conceptualization






19. Is the products ability to satisfy both functional needs & symbolic wants






20. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






21. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






22. Advertising that promotes a specific brand's features and benefits.






23. Sales promotions that offer a discounted price to the consumer - which encourage trial.






24. Influencing the brand choice of consumers who are 'ready to buy'






25. Cost of media buy/targeted audienceX1 - 000






26. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






27. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






28. Changing behavior by inducing anxiety






29. They use Retail Advertising because retail stores account for so much of the market






30. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






31. Stages of ad development






32. Duration of an advertising message or campaign over a given period of time - sustains memory






33. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






34. Factors of Scheduling Advertising






35. Broad category of media - such as television - radio or newspaper






36. Where is the advertising and brand battle won or lost?






37. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






38. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






39. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






40. Markets are segmented - products are positioned






41. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






42. The speed which buyers forget the brand if advertising is not seen.






43. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






44. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






45. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






46. Gross rating points =






47. Informs consumers about services or merchandise offered at regular prices






48. Ads used for announcements about what a company is - what it can do - and where it is located.






49. Promote brand recall






50. Ads that simply bring the company's name to the attention of its target market again.