Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






2. Form - task - possession - time - place utility






3. The greater size of an ad illustration...






4. Interactive online advertising.






5. Sales promotions that offer a discounted price to the consumer - which encourage trial.






6. Promote brand recall






7. Value of Promotion






8. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






9. A discount on each case ordered during a specific time period.






10. Affective Association

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11. Scare the consumer into action






12. What are the types of headlines?






13. Consumer needs - product development - assess effectiveness - financial planning and quality control






14. Simply the percentage of homes exposed to an advertising media






15. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






16. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






17. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






18. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






19. What kind of ads are most often remembered?






20. The average number of times a person in the target audience is exposed to an ad.






21. Stages of ad development






22. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






23. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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24. Where is the advertising and brand battle won or lost?






25. Factors of Scheduling Advertising






26. What does the layout of an ad consist of?






27. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






28. Changing behavior by inducing anxiety






29. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






30. Approaches to Post-Testing






31. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






32. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






33. Time - place of sale - environment






34. Define the brand image






35. What are the types of Formatting the Body Copy?






36. Visualization/conceptualization






37. Is the products ability to satisfy both functional needs & symbolic wants






38. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






39. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






40. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






41. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






42. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






43. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






44. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






45. What are the positives to newspapers as a form of mass media?






46. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






47. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






48. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






49. What are the standard subjects for ad visuals?






50. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms