Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






2. What are the function of headlines?






3. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






4. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






5. Displays that take the form of an advertising sign in high traffic areas of store aisles.






6. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






7. Form - task - possession - time - place utility






8. Markets are segmented - products are positioned






9. The greater size of an ad illustration...






10. Forms of Institutional Advertisements






11. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






12. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






13. Some methods for scheduling media






14. Studies such as controlled experiments and consumer purchase tests.






15. Time - place of sale - environment






16. Visualization/conceptualization






17. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






18. Tests used to test ad alternatives.






19. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


20. Reach (% of total market) x Frequency






21. Merchandise offered free or at a significant discount.






22. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






23. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






24. Family - society - reference groups - opinion leaders






25. Ads on the interior and exterior of busses - subways - and taxis.






26. Advertising showing one brand's strengths relative to its competitors.






27. The speed which buyers forget the brand if advertising is not seen.






28. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






29. Influencing the brand choice of consumers who are 'ready to buy'






30. What are the standard subjects for ad visuals?






31. Value of Promotion






32. What are the kinds of copy you can have in an ad?






33. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






34. Promote brand recall






35. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






36. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






37. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






38. Gathering - recording - and analyzing new information to help managers make marketing decisions






39. Is the products ability to satisfy both functional needs & symbolic wants






40. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






41. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






42. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






43. Approaches to Post-Testing






44. Ads that simply bring the company's name to the attention of its target market again.






45. What are the types of Formatting the Body Copy?






46. Advertisements focused on selling a product or service






47. Sales promotions that offer a discounted price to the consumer - which encourage trial.






48. The percentage of households in a market that are tuned to a particular TV/radio show.






49. Types of Publicity Tools






50. Offering the product free or at a greatly reduced price.