Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach (% of total market) x Frequency






2. Some methods for scheduling media






3. Party Responsible for Carrying Out Advertising Program






4. Gross rating points =






5. Sales promotions that offer a discounted price to the consumer - which encourage trial.






6. Merchandise offered free or at a significant discount.






7. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






8. The manufacturer provides the complete ads & shares the cost of the advertising time or space






9. Interactive online advertising.






10. Situate the brand socially






11. What are the function of headlines?






12. Markets are segmented - products are positioned






13. What are the standard subjects for ad visuals?






14. Common Advertising Appeals






15. Scare the consumer into action






16. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






17. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






18. Placing items on sale and offering two-for-one specials of other deals






19. Changing behavior by inducing anxiety






20. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






21. Stages of ad development






22. Factors of Scheduling Advertising






23. What are the types of headlines?






24. What kind of ads are most often remembered?






25. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






26. Studies such as controlled experiments and consumer purchase tests.






27. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






28. The speed which buyers forget the brand if advertising is not seen.






29. Approaches to Post-Testing






30. Simply the percentage of homes exposed to an advertising media






31. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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32. Three Approaches to Setting Advertising Schedules






33. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






34. Displays that take the form of an advertising sign in high traffic areas of store aisles.






35. Is an individual's openness or curiosity about a brand






36. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






37. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






38. The number of different people or households exposed to an ad.






39. The greater size of an ad illustration...






40. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






41. Ads that state the position of a company on an issue.






42. Joining together in a consistent manner everything that communicates with customers






43. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






44. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






45. Transform consumption experience






46. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






47. Forms of Institutional Advertisements






48. Persuade the customer






49. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






50. Duration of an advertising message or campaign over a given period of time - sustains memory







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Can you answer 50 questions in 15 minutes?


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