Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best way to grab attention in an ad?

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2. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






3. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






4. Simply the percentage of homes exposed to an advertising media






5. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






6. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






7. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






8. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






9. Types of Publicity Tools






10. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






11. Displays that take the form of an advertising sign in high traffic areas of store aisles.






12. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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13. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






14. Value of Promotion






15. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






16. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






17. Link key attributes to the brand name






18. Party Responsible for Carrying Out Advertising Program






19. What kinds of ads resonate more?






20. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






21. The greater size of an ad illustration...






22. The speed which buyers forget the brand if advertising is not seen.






23. What are the principles of design?






24. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






25. What do the most effective radio commercials use?






26. Gross rating points =






27. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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28. Types of audience resonance

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29. Elements of an advertising message






30. Advertisements that tell people what a product is - what it can do - and where it can be found.






31. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






32. Content advertising






33. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






34. What are the function of headlines?






35. Reimbursing a retailer for extra in-store support or special featuring of the brand.






36. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






37. The number of different people or households exposed to an ad.






38. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






39. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






40. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






41. Where is the advertising and brand battle won or lost?






42. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






43. Some methods for scheduling media






44. Affective Association

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45. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






46. What kind of ads are most often remembered?






47. People we try to emulate or whose approval concerns us






48. The more frequently a product is purchased - the less repetition is required.






49. Promote brand recall






50. Is the products ability to satisfy both functional needs & symbolic wants