Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






2. The more frequently a product is purchased - the less repetition is required.






3. Advertisements that tell people what a product is - what it can do - and where it can be found.






4. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






5. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






6. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






7. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






8. Gathering - recording - and analyzing new information to help managers make marketing decisions






9. Define the brand image






10. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






11. The speed which buyers forget the brand if advertising is not seen.






12. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






13. Offering the product free or at a greatly reduced price.






14. Stages of ad development






15. Elements of an advertising message






16. Link key attributes to the brand name






17. Family - society - reference groups - opinion leaders






18. Reach (% of total market) x Frequency






19. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






20. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






21. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






22. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






23. What are the types of subheads?






24. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






25. Forms of Institutional Advertisements






26. Ads that state the position of a company on an issue.






27. Types of Advertisements






28. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






29. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






30. What are the types of headlines?






31. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






32. Ads in magazines can be strategically placed in these places...






33. Affective Association

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34. Simply the percentage of homes exposed to an advertising media






35. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






36. Three Common Discounts and Allowances






37. Cost of media buy/targeted audienceX1 - 000






38. What are the kinds of copy you can have in an ad?






39. What are the function of headlines?






40. People we try to emulate or whose approval concerns us






41. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






42. Content advertising






43. The percentage of households in a market that are tuned to a particular TV/radio show.






44. Advertisements focused on selling a product or service






45. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






46. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






47. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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48. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






49. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






50. Situate the brand socially