Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Broad category of media - such as television - radio or newspaper






2. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






3. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






4. Forms of Institutional Advertisements






5. Advertising showing one brand's strengths relative to its competitors.






6. What are the types of headlines?






7. Cost of media buy/targeted audienceX1 - 000






8. Is our acquired mental position regarding some idea or object






9. What are the types of Formatting the Body Copy?






10. The average number of times a person in the target audience is exposed to an ad.






11. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






12. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






13. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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14. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






15. Joining together in a consistent manner everything that communicates with customers






16. Ads on the interior and exterior of busses - subways - and taxis.






17. The number of different people or households exposed to an ad.






18. Simply the percentage of homes exposed to an advertising media






19. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






20. Changing behavior by inducing anxiety






21. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






22. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






23. The greater size of an ad illustration...






24. Transform consumption experience






25. The manufacturer provides the complete ads & shares the cost of the advertising time or space






26. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






27. What kinds of ads resonate more?






28. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






29. Gross rating points =






30. What kind of ads are most often remembered?






31. Offers the return of money based on proof of purchase.






32. Forms of Product Advertising






33. Merchandise offered free or at a significant discount.






34. Offering the product free or at a greatly reduced price.






35. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






36. What are the principles of design?






37. Placing items on sale and offering two-for-one specials of other deals






38. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






39. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






40. Information gathered about a particular market or market segment






41. Types of Publicity Tools






42. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






43. Types of Advertisements






44. What are the standard subjects for ad visuals?






45. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






46. Types of audience resonance

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47. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






48. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






49. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






50. Informs consumers about services or merchandise offered at regular prices