Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






2. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






3. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






4. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






5. Common Advertising Appeals






6. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






7. Allow the audience to participate actively & immediately






8. Three Approaches to Setting Advertising Schedules






9. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






10. Sales promotions that offer a discounted price to the consumer - which encourage trial.






11. Advertising used to reinforce previous knowledge of a product.






12. Forms of Institutional Advertisements






13. Transform consumption experience






14. Simply the percentage of homes exposed to an advertising media






15. Types of Publicity Tools






16. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






17. Content advertising






18. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






19. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






20. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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21. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






22. Where is the advertising and brand battle won or lost?






23. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






24. Merchandise offered free or at a significant discount.






25. Advertising showing one brand's strengths relative to its competitors.






26. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






27. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






28. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






29. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






30. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






31. Types of audience resonance

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32. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






33. Advertising that promotes a specific brand's features and benefits.






34. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






35. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






36. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






37. Form - task - possession - time - place utility






38. Made up of the company's own advertising staff. They may provide full services or limited services.






39. What are the types of subheads?






40. Informs consumers about services or merchandise offered at regular prices






41. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






42. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






43. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






44. They use Retail Advertising because retail stores account for so much of the market






45. Cost of media buy/targeted audienceX1 - 000






46. Value of Promotion






47. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






48. What are the kinds of copy you can have in an ad?






49. What kind of ads are most often remembered?






50. How often new buyers enter the market to buy the product.