Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of media buy/targeted audienceX1 - 000






2. They use Retail Advertising because retail stores account for so much of the market






3. Types of Publicity Tools






4. Promotes a specific product or service and stimulates short term action while building awareness of the business






5. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






6. Affective Association

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7. Value of Promotion






8. Informs consumers about services or merchandise offered at regular prices






9. Persuade the customer






10. Three Common Discounts and Allowances






11. Interactive online advertising.






12. Ads on the interior and exterior of busses - subways - and taxis.






13. What are the types of headlines?






14. Types of audience resonance

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15. The number of different people or households exposed to an ad.






16. Studies such as controlled experiments and consumer purchase tests.






17. Link key attributes to the brand name






18. Promote brand recall






19. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






20. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






21. Is our acquired mental position regarding some idea or object






22. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






23. What are the principles of design?






24. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






25. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






26. Content advertising






27. Joining together in a consistent manner everything that communicates with customers






28. Sales promotions that offer a discounted price to the consumer - which encourage trial.






29. Ads that simply bring the company's name to the attention of its target market again.






30. Tests used to test ad alternatives.






31. Advertisements focused on selling a product or service






32. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






33. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






34. What are the positives to newspapers as a form of mass media?






35. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






36. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






37. Stages of ad development






38. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






39. Three Approaches to Setting Advertising Schedules






40. What are the function of headlines?






41. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






42. Some methods for scheduling media






43. Gathering - recording - and analyzing new information to help managers make marketing decisions






44. Ads in magazines can be strategically placed in these places...






45. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






46. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






47. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






48. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






49. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






50. Advertising showing one brand's strengths relative to its competitors.