Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persuade the customer






2. Influencing the brand choice of consumers who are 'ready to buy'






3. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






4. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






5. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






6. Factors of Scheduling Advertising






7. What are the types of subheads?






8. Types of Publicity Tools






9. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






10. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






11. Reach (% of total market) x Frequency






12. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






13. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






14. What are the function of headlines?






15. Broad category of media - such as television - radio or newspaper






16. Allow the audience to participate actively & immediately






17. The cost of reaching 1 - 000 individuals or households with the advertising message.






18. Is our acquired mental position regarding some idea or object






19. Advertisements that tell people what a product is - what it can do - and where it can be found.






20. Party Responsible for Carrying Out Advertising Program






21. What does the layout of an ad consist of?






22. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






23. Promotes a specific product or service and stimulates short term action while building awareness of the business






24. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






25. What are the principles of design?






26. Types of audience resonance

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27. Consumer needs - product development - assess effectiveness - financial planning and quality control






28. Is the products ability to satisfy both functional needs & symbolic wants






29. Common Advertising Appeals






30. Ads used for announcements about what a company is - what it can do - and where it is located.






31. What are the standard subjects for ad visuals?






32. The more frequently a product is purchased - the less repetition is required.






33. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






34. Reimbursing a retailer for extra in-store support or special featuring of the brand.






35. Where is the advertising and brand battle won or lost?






36. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






37. Changing behavior by inducing anxiety






38. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






39. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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40. Offering the product free or at a greatly reduced price.






41. Merchandise offered free or at a significant discount.






42. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






43. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






44. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






45. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






46. Stages of ad development






47. They use Retail Advertising because retail stores account for so much of the market






48. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






49. The manufacturer provides the complete ads & shares the cost of the advertising time or space






50. Placing items on sale and offering two-for-one specials of other deals