Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Joining together in a consistent manner everything that communicates with customers






2. Advertising used to reinforce previous knowledge of a product.






3. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






4. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






5. The manufacturer provides the complete ads & shares the cost of the advertising time or space






6. Family - society - reference groups - opinion leaders






7. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






8. Placing items on sale and offering two-for-one specials of other deals






9. Tests used to test ad alternatives.






10. What kinds of ads resonate more?






11. Consumer needs - product development - assess effectiveness - financial planning and quality control






12. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






13. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






14. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






15. Allow the audience to participate actively & immediately






16. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






17. Content advertising






18. Types of audience resonance

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19. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






20. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






21. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






22. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






23. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






24. What are the kinds of copy you can have in an ad?






25. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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26. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






27. Ads used for announcements about what a company is - what it can do - and where it is located.






28. Situate the brand socially






29. Advertising that promotes a specific brand's features and benefits.






30. Is the products ability to satisfy both functional needs & symbolic wants






31. What are the types of subheads?






32. What are the types of Formatting the Body Copy?






33. Elements of an advertising message






34. Types of Publicity Tools






35. Types of Advertisements






36. The more frequently a product is purchased - the less repetition is required.






37. Made up of the company's own advertising staff. They may provide full services or limited services.






38. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






39. Is our acquired mental position regarding some idea or object






40. A discount on each case ordered during a specific time period.






41. The speed which buyers forget the brand if advertising is not seen.






42. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






43. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






44. What does the layout of an ad consist of?






45. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






46. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






47. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






48. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






49. Forms of Product Advertising






50. Value of Promotion