Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






2. Situate the brand socially






3. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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4. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






5. Cost of media buy/targeted audienceX1 - 000






6. The average number of times a person in the target audience is exposed to an ad.






7. The percentage of households in a market that are tuned to a particular TV/radio show.






8. Reach (% of total market) x Frequency






9. What kind of ads are most often remembered?






10. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






11. Affective Association

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12. Offers the return of money based on proof of purchase.






13. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






14. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






15. Stages of ad development






16. Reimbursing a retailer for extra in-store support or special featuring of the brand.






17. What are the principles of design?






18. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






19. The cost of reaching 1 - 000 individuals or households with the advertising message.






20. Ads that state the position of a company on an issue.






21. A discount on each case ordered during a specific time period.






22. How often new buyers enter the market to buy the product.






23. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






24. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






25. Common Advertising Appeals






26. Markets are segmented - products are positioned






27. Changing behavior by inducing anxiety






28. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






29. Studies such as controlled experiments and consumer purchase tests.






30. Ads used for announcements about what a company is - what it can do - and where it is located.






31. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






32. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






33. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






34. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






35. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






36. Promote brand recall






37. What do the most effective radio commercials use?






38. Made up of the company's own advertising staff. They may provide full services or limited services.






39. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






40. Advertising used to reinforce previous knowledge of a product.






41. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






42. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






43. Types of Publicity Tools






44. Information gathered about a particular market or market segment






45. Gross rating points =






46. Forms of Product Advertising






47. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






48. Ads in magazines can be strategically placed in these places...






49. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






50. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.