Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Duration of an advertising message or campaign over a given period of time - sustains memory






2. What do the most effective radio commercials use?






3. The number of different people or households exposed to an ad.






4. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






5. What are the function of headlines?






6. Consumer needs - product development - assess effectiveness - financial planning and quality control






7. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






8. Sales promotions that offer a discounted price to the consumer - which encourage trial.






9. Is the products ability to satisfy both functional needs & symbolic wants






10. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






11. What are the types of Formatting the Body Copy?






12. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






13. Is an individual's openness or curiosity about a brand






14. What are the kinds of copy you can have in an ad?






15. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






16. How often new buyers enter the market to buy the product.






17. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






18. Placing items on sale and offering two-for-one specials of other deals






19. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






20. Content advertising






21. What are the principles of design?






22. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






23. What are the types of subheads?






24. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






25. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






26. The greater size of an ad illustration...






27. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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28. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






29. The speed which buyers forget the brand if advertising is not seen.






30. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






31. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






32. Advertising used to reinforce previous knowledge of a product.






33. Offers the return of money based on proof of purchase.






34. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






35. Ads that simply bring the company's name to the attention of its target market again.






36. Reimbursing a retailer for extra in-store support or special featuring of the brand.






37. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






38. Gross rating points =






39. Situate the brand socially






40. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






41. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






42. Advertising that promotes a specific brand's features and benefits.






43. Types of audience resonance

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44. Factors of Scheduling Advertising






45. Tests used to test ad alternatives.






46. What kinds of ads resonate more?






47. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






48. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






49. Ads in magazines can be strategically placed in these places...






50. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.