Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of an advertising message






2. The number of different people or households exposed to an ad.






3. Merchandise offered free or at a significant discount.






4. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






5. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






6. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






7. Advertising showing one brand's strengths relative to its competitors.






8. Reimbursing a retailer for extra in-store support or special featuring of the brand.






9. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






10. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






11. Promote brand recall






12. Advertisements that tell people what a product is - what it can do - and where it can be found.






13. Reach (% of total market) x Frequency






14. Some methods for scheduling media






15. Situate the brand socially






16. Ads that simply bring the company's name to the attention of its target market again.






17. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






18. Ads on the interior and exterior of busses - subways - and taxis.






19. Studies such as controlled experiments and consumer purchase tests.






20. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






21. Stages of ad development






22. Three Common Discounts and Allowances






23. What are the principles of design?






24. Affective Association

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25. Information gathered about a particular market or market segment






26. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






27. Forms of Institutional Advertisements






28. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






29. Advertising used to reinforce previous knowledge of a product.






30. The greater size of an ad illustration...






31. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






32. Markets are segmented - products are positioned






33. The average number of times a person in the target audience is exposed to an ad.






34. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






35. Offering the product free or at a greatly reduced price.






36. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






37. What are the standard subjects for ad visuals?






38. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






39. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






40. Forms of Product Advertising






41. Placing items on sale and offering two-for-one specials of other deals






42. Consumer needs - product development - assess effectiveness - financial planning and quality control






43. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






44. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






45. Factors of Scheduling Advertising






46. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






47. Types of audience resonance

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48. Cost of media buy/targeted audienceX1 - 000






49. Link key attributes to the brand name






50. The manufacturer provides the complete ads & shares the cost of the advertising time or space