Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three Common Discounts and Allowances






2. Where is the advertising and brand battle won or lost?






3. Gathering - recording - and analyzing new information to help managers make marketing decisions






4. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






5. What is the best way to grab attention in an ad?


6. The greater size of an ad illustration...






7. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






8. Elements of an advertising message






9. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






10. Interactive online advertising.






11. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






12. How often new buyers enter the market to buy the product.






13. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






14. Party Responsible for Carrying Out Advertising Program






15. Changing behavior by inducing anxiety






16. What are the positives to newspapers as a form of mass media?






17. What are the standard subjects for ad visuals?






18. They use Retail Advertising because retail stores account for so much of the market






19. Markets are segmented - products are positioned






20. The average number of times a person in the target audience is exposed to an ad.






21. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






22. Ads that simply bring the company's name to the attention of its target market again.






23. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






24. Approaches to Post-Testing






25. Common Advertising Appeals






26. Is the products ability to satisfy both functional needs & symbolic wants






27. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






28. Merchandise offered free or at a significant discount.






29. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






30. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






31. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


32. What are the kinds of copy you can have in an ad?






33. Advertising used to reinforce previous knowledge of a product.






34. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






35. A discount on each case ordered during a specific time period.






36. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






37. The percentage of households in a market that are tuned to a particular TV/radio show.






38. Advertising showing one brand's strengths relative to its competitors.






39. Ads used for announcements about what a company is - what it can do - and where it is located.






40. What are the principles of design?






41. Gross rating points =






42. Three Approaches to Setting Advertising Schedules






43. What are the types of headlines?






44. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






45. Simply the percentage of homes exposed to an advertising media






46. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


47. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






48. The number of different people or households exposed to an ad.






49. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






50. Promote brand recall