Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the standard subjects for ad visuals?






2. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






3. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






4. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






5. Ads on the interior and exterior of busses - subways - and taxis.






6. Offers the return of money based on proof of purchase.






7. Time - place of sale - environment






8. Changing behavior by inducing anxiety






9. Allow the audience to participate actively & immediately






10. Duration of an advertising message or campaign over a given period of time - sustains memory






11. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






12. Situate the brand socially






13. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






14. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






15. Displays that take the form of an advertising sign in high traffic areas of store aisles.






16. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






17. Placing items on sale and offering two-for-one specials of other deals






18. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






19. Recruit new customers - retain current customers - and regain lost customers






20. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






21. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






22. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






23. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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24. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






25. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






26. Family - society - reference groups - opinion leaders






27. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






28. Markets are segmented - products are positioned






29. Elements of an advertising message






30. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






31. Influencing the brand choice of consumers who are 'ready to buy'






32. What kind of ads are most often remembered?






33. Scare the consumer into action






34. The manufacturer provides the complete ads & shares the cost of the advertising time or space






35. People we try to emulate or whose approval concerns us






36. What are the function of headlines?






37. Advertisements that tell people what a product is - what it can do - and where it can be found.






38. Forms of Institutional Advertisements






39. Advertising that promotes a specific brand's features and benefits.






40. Types of Publicity Tools






41. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






42. The cost of reaching 1 - 000 individuals or households with the advertising message.






43. Some methods for scheduling media






44. What are the types of subheads?






45. Content advertising






46. Gathering - recording - and analyzing new information to help managers make marketing decisions






47. Ads that simply bring the company's name to the attention of its target market again.






48. Stages of ad development






49. Joining together in a consistent manner everything that communicates with customers






50. Common Advertising Appeals