Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






2. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






3. What kind of ads are most often remembered?






4. Merchandise offered free or at a significant discount.






5. Ads on the interior and exterior of busses - subways - and taxis.






6. Scare the consumer into action






7. Simply the percentage of homes exposed to an advertising media






8. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






9. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






10. Cost of media buy/targeted audienceX1 - 000






11. What are the positives to newspapers as a form of mass media?






12. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






13. Forms of Product Advertising






14. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






15. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






16. Tests used to test ad alternatives.






17. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






18. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






19. Promote brand recall






20. Is the products ability to satisfy both functional needs & symbolic wants






21. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






22. The number of different people or households exposed to an ad.






23. Affective Association


24. Broad category of media - such as television - radio or newspaper






25. Markets are segmented - products are positioned






26. Some methods for scheduling media






27. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






28. Sales promotions that offer a discounted price to the consumer - which encourage trial.






29. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






30. Advertising showing one brand's strengths relative to its competitors.






31. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






32. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






33. Three Common Discounts and Allowances






34. What is the best way to grab attention in an ad?


35. Interactive online advertising.






36. What are the types of Formatting the Body Copy?






37. A discount on each case ordered during a specific time period.






38. Advertising used to reinforce previous knowledge of a product.






39. Studies such as controlled experiments and consumer purchase tests.






40. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






41. Advertisements focused on selling a product or service






42. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






43. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






44. Ads in magazines can be strategically placed in these places...






45. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






46. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






47. Made up of the company's own advertising staff. They may provide full services or limited services.






48. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






49. Common Advertising Appeals






50. Paying retailers for financing costs or financial losses associated with consumer sales promotions.