Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Made up of the company's own advertising staff. They may provide full services or limited services.






2. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






3. The speed which buyers forget the brand if advertising is not seen.






4. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






5. Promotes a specific product or service and stimulates short term action while building awareness of the business






6. Situate the brand socially






7. Form - task - possession - time - place utility






8. Factors of Scheduling Advertising






9. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






10. What kinds of ads resonate more?






11. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






12. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






13. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






14. What is the best way to grab attention in an ad?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


15. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






16. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






17. The more frequently a product is purchased - the less repetition is required.






18. They use Retail Advertising because retail stores account for so much of the market






19. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






20. Gathering - recording - and analyzing new information to help managers make marketing decisions






21. The cost of reaching 1 - 000 individuals or households with the advertising message.






22. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






23. What are the types of Formatting the Body Copy?






24. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






25. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






26. Reach (% of total market) x Frequency






27. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






28. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






29. Party Responsible for Carrying Out Advertising Program






30. What are the function of headlines?






31. Interactive online advertising.






32. Elements of an advertising message






33. Reimbursing a retailer for extra in-store support or special featuring of the brand.






34. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






35. The percentage of households in a market that are tuned to a particular TV/radio show.






36. Promote brand recall






37. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






38. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






39. Types of audience resonance

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


40. People we try to emulate or whose approval concerns us






41. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






42. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






43. Simply the percentage of homes exposed to an advertising media






44. What are the principles of design?






45. Ads on the interior and exterior of busses - subways - and taxis.






46. Stages of ad development






47. Advertisements that tell people what a product is - what it can do - and where it can be found.






48. Consumer needs - product development - assess effectiveness - financial planning and quality control






49. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






50. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.