Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Forms of Institutional Advertisements






2. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






3. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






4. What are the principles of design?






5. What are the types of subheads?






6. Content advertising






7. Promote brand recall






8. Promotes a specific product or service and stimulates short term action while building awareness of the business






9. Advertising that promotes a specific brand's features and benefits.






10. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






11. Offering the product free or at a greatly reduced price.






12. Scare the consumer into action






13. Situate the brand socially






14. What kind of ads are most often remembered?






15. Joining together in a consistent manner everything that communicates with customers






16. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






17. What are the types of headlines?






18. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






19. What are the positives to newspapers as a form of mass media?






20. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






21. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






22. Tests used to test ad alternatives.






23. Types of audience resonance

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24. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






25. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






26. Information gathered about a particular market or market segment






27. Link key attributes to the brand name






28. Offers the return of money based on proof of purchase.






29. They use Retail Advertising because retail stores account for so much of the market






30. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






31. Consumer needs - product development - assess effectiveness - financial planning and quality control






32. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






33. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






34. Family - society - reference groups - opinion leaders






35. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






36. Affective Association

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37. Duration of an advertising message or campaign over a given period of time - sustains memory






38. Broad category of media - such as television - radio or newspaper






39. Reach (% of total market) x Frequency






40. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






41. The greater size of an ad illustration...






42. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






43. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






44. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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45. Interactive online advertising.






46. Cost of media buy/targeted audienceX1 - 000






47. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






48. Forms of Product Advertising






49. Influencing the brand choice of consumers who are 'ready to buy'






50. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.







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