Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Situate the brand socially






2. Persuade the customer






3. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






4. What are the function of headlines?






5. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






6. What are the positives to newspapers as a form of mass media?






7. Gross rating points =






8. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






9. Forms of Institutional Advertisements






10. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






11. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






12. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






13. What is the best way to grab attention in an ad?

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14. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






15. Allow the audience to participate actively & immediately






16. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






17. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






18. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






19. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






20. Offering the product free or at a greatly reduced price.






21. Promotes a specific product or service and stimulates short term action while building awareness of the business






22. What do the most effective radio commercials use?






23. Affective Association

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24. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






25. Advertising showing one brand's strengths relative to its competitors.






26. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






27. The greater size of an ad illustration...






28. Reimbursing a retailer for extra in-store support or special featuring of the brand.






29. Made up of the company's own advertising staff. They may provide full services or limited services.






30. Displays that take the form of an advertising sign in high traffic areas of store aisles.






31. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






32. Advertisements that tell people what a product is - what it can do - and where it can be found.






33. Is our acquired mental position regarding some idea or object






34. Where is the advertising and brand battle won or lost?






35. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






36. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






37. Ads used for announcements about what a company is - what it can do - and where it is located.






38. Is the products ability to satisfy both functional needs & symbolic wants






39. Cost of media buy/targeted audienceX1 - 000






40. Define the brand image






41. Approaches to Post-Testing






42. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






43. Recruit new customers - retain current customers - and regain lost customers






44. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






45. Common Advertising Appeals






46. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






47. Types of audience resonance

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48. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






49. Stages of ad development






50. Promote brand recall