Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The manufacturer provides the complete ads & shares the cost of the advertising time or space






2. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






3. The number of different people or households exposed to an ad.






4. Define the brand image






5. Advertising showing one brand's strengths relative to its competitors.






6. Ads on the interior and exterior of busses - subways - and taxis.






7. Forms of Product Advertising






8. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






9. Family - society - reference groups - opinion leaders






10. Made up of the company's own advertising staff. They may provide full services or limited services.






11. What are the positives to newspapers as a form of mass media?






12. Scare the consumer into action






13. Offering the product free or at a greatly reduced price.






14. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






15. What are the types of headlines?






16. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






17. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






18. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






19. The cost of reaching 1 - 000 individuals or households with the advertising message.






20. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






21. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






22. Studies such as controlled experiments and consumer purchase tests.






23. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






24. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






25. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






26. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






27. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






28. The speed which buyers forget the brand if advertising is not seen.






29. Where is the advertising and brand battle won or lost?






30. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






31. Advertising used to reinforce previous knowledge of a product.






32. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






33. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






34. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






35. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






36. Markets are segmented - products are positioned






37. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






38. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






39. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






40. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






41. Advertisements focused on selling a product or service






42. The greater size of an ad illustration...






43. How often new buyers enter the market to buy the product.






44. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






45. What are the kinds of copy you can have in an ad?






46. Informs consumers about services or merchandise offered at regular prices






47. Advertising that promotes a specific brand's features and benefits.






48. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






49. People we try to emulate or whose approval concerns us






50. Simply the percentage of homes exposed to an advertising media