Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recruit new customers - retain current customers - and regain lost customers






2. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






3. The manufacturer provides the complete ads & shares the cost of the advertising time or space






4. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






5. Affective Association

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6. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






7. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






8. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






9. Forms of Product Advertising






10. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






11. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






12. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






13. Influencing the brand choice of consumers who are 'ready to buy'






14. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






15. Three Common Discounts and Allowances






16. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






17. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






18. Elements of an advertising message






19. Offers the return of money based on proof of purchase.






20. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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21. Types of audience resonance

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22. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






23. The average number of times a person in the target audience is exposed to an ad.






24. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






25. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






26. Simply the percentage of homes exposed to an advertising media






27. Types of Advertisements






28. What do the most effective radio commercials use?






29. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






30. Visualization/conceptualization






31. Made up of the company's own advertising staff. They may provide full services or limited services.






32. Transform consumption experience






33. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






34. The speed which buyers forget the brand if advertising is not seen.






35. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






36. Promote brand recall






37. Party Responsible for Carrying Out Advertising Program






38. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






39. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






40. Cost of media buy/targeted audienceX1 - 000






41. Stages of ad development






42. Promotes a specific product or service and stimulates short term action while building awareness of the business






43. Reimbursing a retailer for extra in-store support or special featuring of the brand.






44. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






45. Broad category of media - such as television - radio or newspaper






46. Common Advertising Appeals






47. Informs consumers about services or merchandise offered at regular prices






48. The number of different people or households exposed to an ad.






49. How often new buyers enter the market to buy the product.






50. Markets are segmented - products are positioned