Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






2. Types of audience resonance

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3. Types of Advertisements






4. Ads that state the position of a company on an issue.






5. Advertising showing one brand's strengths relative to its competitors.






6. Advertising used to reinforce previous knowledge of a product.






7. How often new buyers enter the market to buy the product.






8. Changing behavior by inducing anxiety






9. The cost of reaching 1 - 000 individuals or households with the advertising message.






10. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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11. What are the function of headlines?






12. Forms of Product Advertising






13. Placing items on sale and offering two-for-one specials of other deals






14. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






15. Types of Publicity Tools






16. Is our acquired mental position regarding some idea or object






17. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






18. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






19. Tests used to test ad alternatives.






20. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






21. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






22. The manufacturer provides the complete ads & shares the cost of the advertising time or space






23. Approaches to Post-Testing






24. Cost of media buy/targeted audienceX1 - 000






25. What are the standard subjects for ad visuals?






26. Elements of an advertising message






27. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






28. Persuade the customer






29. Time - place of sale - environment






30. The more frequently a product is purchased - the less repetition is required.






31. Advertisements that tell people what a product is - what it can do - and where it can be found.






32. Form - task - possession - time - place utility






33. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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34. What is the best way to grab attention in an ad?

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35. What are the types of Formatting the Body Copy?






36. Party Responsible for Carrying Out Advertising Program






37. The greater size of an ad illustration...






38. The percentage of households in a market that are tuned to a particular TV/radio show.






39. What does the layout of an ad consist of?






40. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






41. What kind of ads are most often remembered?






42. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






43. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






44. What are the types of subheads?






45. Situate the brand socially






46. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






47. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






48. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






49. Information gathered about a particular market or market segment






50. Gross rating points =







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Can you answer 50 questions in 15 minutes?


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