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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Displays that take the form of an advertising sign in high traffic areas of store aisles.






2. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






3. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






4. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






5. Types of Advertisements






6. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






7. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






8. Joining together in a consistent manner everything that communicates with customers






9. A discount on each case ordered during a specific time period.






10. Interactive online advertising.






11. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






12. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






13. The percentage of households in a market that are tuned to a particular TV/radio show.






14. Influencing the brand choice of consumers who are 'ready to buy'






15. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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16. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






17. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






18. Factors of Scheduling Advertising






19. Placing items on sale and offering two-for-one specials of other deals






20. Scare the consumer into action






21. Stages of ad development






22. Types of audience resonance

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23. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






24. Content advertising






25. Is the products ability to satisfy both functional needs & symbolic wants






26. Is an individual's openness or curiosity about a brand






27. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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28. Forms of Institutional Advertisements






29. The number of different people or households exposed to an ad.






30. Link key attributes to the brand name






31. Ads on the interior and exterior of busses - subways - and taxis.






32. What are the standard subjects for ad visuals?






33. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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34. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






35. Some methods for scheduling media






36. The greater size of an ad illustration...






37. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






38. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






39. Gathering - recording - and analyzing new information to help managers make marketing decisions






40. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






41. Ads used for announcements about what a company is - what it can do - and where it is located.






42. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






43. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






44. Types of Publicity Tools






45. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






46. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






47. Elements of an advertising message






48. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






49. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






50. Cost of media buy/targeted audienceX1 - 000







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