Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






2. Advertising used to reinforce previous knowledge of a product.






3. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






4. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






5. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






6. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






7. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






8. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






9. What is the best way to grab attention in an ad?


10. Is an individual's openness or curiosity about a brand






11. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






12. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






13. What are the positives to newspapers as a form of mass media?






14. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






15. Gathering - recording - and analyzing new information to help managers make marketing decisions






16. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






17. The more frequently a product is purchased - the less repetition is required.






18. The average number of times a person in the target audience is exposed to an ad.






19. Define the brand image






20. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






21. Link key attributes to the brand name






22. Sales promotions that offer a discounted price to the consumer - which encourage trial.






23. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






24. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






25. Visualization/conceptualization






26. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






27. Party Responsible for Carrying Out Advertising Program






28. Simply the percentage of homes exposed to an advertising media






29. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






30. Forms of Product Advertising






31. Types of Advertisements






32. Situate the brand socially






33. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






34. Content advertising






35. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






36. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






37. Is our acquired mental position regarding some idea or object






38. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






39. Form - task - possession - time - place utility






40. Affective Association


41. Information gathered about a particular market or market segment






42. Placing items on sale and offering two-for-one specials of other deals






43. Approaches to Post-Testing






44. Joining together in a consistent manner everything that communicates with customers






45. Scare the consumer into action






46. What are the types of subheads?






47. Value of Promotion






48. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






49. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






50. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval