Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






2. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






3. Types of Publicity Tools






4. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






5. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






6. Made up of the company's own advertising staff. They may provide full services or limited services.






7. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






8. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






9. What are the types of subheads?






10. Stages of ad development






11. What are the principles of design?






12. A discount on each case ordered during a specific time period.






13. Transform consumption experience






14. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






15. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






16. Some methods for scheduling media






17. Offering the product free or at a greatly reduced price.






18. Gathering - recording - and analyzing new information to help managers make marketing decisions






19. Persuade the customer






20. Broad category of media - such as television - radio or newspaper






21. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






22. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






23. Joining together in a consistent manner everything that communicates with customers






24. Influencing the brand choice of consumers who are 'ready to buy'






25. What does the layout of an ad consist of?






26. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


27. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






28. Offers the return of money based on proof of purchase.






29. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






30. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






31. Cost of media buy/targeted audienceX1 - 000






32. Three Approaches to Setting Advertising Schedules






33. Interactive online advertising.






34. They use Retail Advertising because retail stores account for so much of the market






35. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






36. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






37. Advertising showing one brand's strengths relative to its competitors.






38. Party Responsible for Carrying Out Advertising Program






39. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






40. Advertisements that tell people what a product is - what it can do - and where it can be found.






41. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






42. Types of Advertisements






43. Reimbursing a retailer for extra in-store support or special featuring of the brand.






44. The cost of reaching 1 - 000 individuals or households with the advertising message.






45. Elements of an advertising message






46. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






47. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






48. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






49. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






50. Consumer needs - product development - assess effectiveness - financial planning and quality control