Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






2. They use Retail Advertising because retail stores account for so much of the market






3. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






4. Is our acquired mental position regarding some idea or object






5. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






6. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






7. What are the types of Formatting the Body Copy?






8. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






9. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






10. Affective Association

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11. Factors of Scheduling Advertising






12. Three Approaches to Setting Advertising Schedules






13. Markets are segmented - products are positioned






14. Simply the percentage of homes exposed to an advertising media






15. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






16. Advertising used to reinforce previous knowledge of a product.






17. Is the products ability to satisfy both functional needs & symbolic wants






18. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






19. Link key attributes to the brand name






20. Is an individual's openness or curiosity about a brand






21. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






22. A discount on each case ordered during a specific time period.






23. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






24. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






25. Placing items on sale and offering two-for-one specials of other deals






26. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






27. Changing behavior by inducing anxiety






28. Influencing the brand choice of consumers who are 'ready to buy'






29. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






30. Party Responsible for Carrying Out Advertising Program






31. Ads that simply bring the company's name to the attention of its target market again.






32. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






33. The number of different people or households exposed to an ad.






34. What are the standard subjects for ad visuals?






35. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






36. People we try to emulate or whose approval concerns us






37. Reimbursing a retailer for extra in-store support or special featuring of the brand.






38. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






39. Advertising showing one brand's strengths relative to its competitors.






40. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






41. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






42. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






43. Informs consumers about services or merchandise offered at regular prices






44. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






45. The greater size of an ad illustration...






46. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






47. Tests used to test ad alternatives.






48. The average number of times a person in the target audience is exposed to an ad.






49. The manufacturer provides the complete ads & shares the cost of the advertising time or space






50. Ads in magazines can be strategically placed in these places...