Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How often new buyers enter the market to buy the product.






2. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






3. Situate the brand socially






4. Ads in magazines can be strategically placed in these places...






5. Consumer needs - product development - assess effectiveness - financial planning and quality control






6. People we try to emulate or whose approval concerns us






7. Changing behavior by inducing anxiety






8. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






9. Types of audience resonance

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10. Content advertising






11. Some methods for scheduling media






12. What are the function of headlines?






13. Elements of an advertising message






14. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






15. Informs consumers about services or merchandise offered at regular prices






16. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






17. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






18. What kind of ads are most often remembered?






19. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






20. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






21. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






22. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






23. The more frequently a product is purchased - the less repetition is required.






24. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






25. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






26. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






27. Simply the percentage of homes exposed to an advertising media






28. Party Responsible for Carrying Out Advertising Program






29. Affective Association

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30. Merchandise offered free or at a significant discount.






31. Studies such as controlled experiments and consumer purchase tests.






32. Markets are segmented - products are positioned






33. Transform consumption experience






34. A discount on each case ordered during a specific time period.






35. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






36. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






37. They use Retail Advertising because retail stores account for so much of the market






38. Tests used to test ad alternatives.






39. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






40. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






41. What are the positives to newspapers as a form of mass media?






42. Types of Publicity Tools






43. Gathering - recording - and analyzing new information to help managers make marketing decisions






44. What do the most effective radio commercials use?






45. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






46. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






47. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






48. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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49. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






50. Visualization/conceptualization