Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persuade the customer






2. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






3. Ads in magazines can be strategically placed in these places...






4. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






5. Advertisements focused on selling a product or service






6. What are the types of Formatting the Body Copy?






7. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






8. Where is the advertising and brand battle won or lost?






9. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






10. The more frequently a product is purchased - the less repetition is required.






11. Promotes a specific product or service and stimulates short term action while building awareness of the business






12. The greater size of an ad illustration...






13. Advertising that promotes a specific brand's features and benefits.






14. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






15. Ads that state the position of a company on an issue.






16. The number of different people or households exposed to an ad.






17. Information gathered about a particular market or market segment






18. What are the types of subheads?






19. Scare the consumer into action






20. Advertising showing one brand's strengths relative to its competitors.






21. Some methods for scheduling media






22. What kind of ads are most often remembered?






23. What is the best way to grab attention in an ad?


24. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






25. People we try to emulate or whose approval concerns us






26. A discount on each case ordered during a specific time period.






27. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






28. The average number of times a person in the target audience is exposed to an ad.






29. What are the standard subjects for ad visuals?






30. Displays that take the form of an advertising sign in high traffic areas of store aisles.






31. Define the brand image






32. Types of Publicity Tools






33. Recruit new customers - retain current customers - and regain lost customers






34. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






35. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






36. Gathering - recording - and analyzing new information to help managers make marketing decisions






37. Ads on the interior and exterior of busses - subways - and taxis.






38. Transform consumption experience






39. What are the types of headlines?






40. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






41. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






42. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






43. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






44. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






45. Cost of media buy/targeted audienceX1 - 000






46. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






47. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






48. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






49. Advertising used to reinforce previous knowledge of a product.






50. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.