Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times a person in the target audience is exposed to an ad.






2. Types of Publicity Tools






3. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






4. Define the brand image






5. Information gathered about a particular market or market segment






6. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






7. Transform consumption experience






8. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






9. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






10. What are the types of Formatting the Body Copy?






11. Persuade the customer






12. The manufacturer provides the complete ads & shares the cost of the advertising time or space






13. What kind of ads are most often remembered?






14. Form - task - possession - time - place utility






15. Ads that simply bring the company's name to the attention of its target market again.






16. Forms of Institutional Advertisements






17. Forms of Product Advertising






18. Three Common Discounts and Allowances






19. Visualization/conceptualization






20. They use Retail Advertising because retail stores account for so much of the market






21. Markets are segmented - products are positioned






22. What are the kinds of copy you can have in an ad?






23. Is an individual's openness or curiosity about a brand






24. Time - place of sale - environment






25. Ads on the interior and exterior of busses - subways - and taxis.






26. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






27. Some methods for scheduling media






28. What are the function of headlines?






29. Merchandise offered free or at a significant discount.






30. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






31. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






32. Approaches to Post-Testing






33. What do the most effective radio commercials use?






34. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






35. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






36. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






37. Promote brand recall






38. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






39. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


40. Displays that take the form of an advertising sign in high traffic areas of store aisles.






41. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






42. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






43. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






44. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






45. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






46. Is our acquired mental position regarding some idea or object






47. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






48. Value of Promotion






49. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






50. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






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