Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the types of subheads?






2. Ads on the interior and exterior of busses - subways - and taxis.






3. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






4. Where is the advertising and brand battle won or lost?






5. Ads that simply bring the company's name to the attention of its target market again.






6. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






7. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






8. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






9. What kind of ads are most often remembered?






10. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






11. People we try to emulate or whose approval concerns us






12. Displays that take the form of an advertising sign in high traffic areas of store aisles.






13. Simply the percentage of homes exposed to an advertising media






14. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






15. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






16. Interactive online advertising.






17. How often new buyers enter the market to buy the product.






18. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






19. Information gathered about a particular market or market segment






20. The cost of reaching 1 - 000 individuals or households with the advertising message.






21. Allow the audience to participate actively & immediately






22. The speed which buyers forget the brand if advertising is not seen.






23. Common Advertising Appeals






24. What are the function of headlines?






25. Ads that state the position of a company on an issue.






26. Promotes a specific product or service and stimulates short term action while building awareness of the business






27. Is the products ability to satisfy both functional needs & symbolic wants






28. Approaches to Post-Testing






29. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






30. Merchandise offered free or at a significant discount.






31. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






32. Sales promotions that offer a discounted price to the consumer - which encourage trial.






33. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






34. Some methods for scheduling media






35. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






36. Three Approaches to Setting Advertising Schedules






37. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






38. Broad category of media - such as television - radio or newspaper






39. Recruit new customers - retain current customers - and regain lost customers






40. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






41. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






42. Affective Association


43. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






44. Types of Publicity Tools






45. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


46. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






47. They use Retail Advertising because retail stores account for so much of the market






48. Is an individual's openness or curiosity about a brand






49. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






50. What are the standard subjects for ad visuals?