Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






2. Allow the audience to participate actively & immediately






3. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






4. Influencing the brand choice of consumers who are 'ready to buy'






5. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






6. Scare the consumer into action






7. Party Responsible for Carrying Out Advertising Program






8. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






9. Ads in magazines can be strategically placed in these places...






10. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






11. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






12. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






13. Reach (% of total market) x Frequency






14. Markets are segmented - products are positioned






15. What are the standard subjects for ad visuals?






16. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






17. Tests used to test ad alternatives.






18. What do the most effective radio commercials use?






19. The manufacturer provides the complete ads & shares the cost of the advertising time or space






20. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






21. Link key attributes to the brand name






22. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






23. Gathering - recording - and analyzing new information to help managers make marketing decisions






24. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






25. The cost of reaching 1 - 000 individuals or households with the advertising message.






26. Duration of an advertising message or campaign over a given period of time - sustains memory






27. Persuade the customer






28. Offers the return of money based on proof of purchase.






29. Informs consumers about services or merchandise offered at regular prices






30. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






31. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






32. Is our acquired mental position regarding some idea or object






33. People we try to emulate or whose approval concerns us






34. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






35. Information gathered about a particular market or market segment






36. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






37. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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38. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






39. The number of different people or households exposed to an ad.






40. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






41. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






42. Approaches to Post-Testing






43. Displays that take the form of an advertising sign in high traffic areas of store aisles.






44. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






45. Types of Publicity Tools






46. Ads that simply bring the company's name to the attention of its target market again.






47. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






48. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






49. What are the function of headlines?






50. Broad category of media - such as television - radio or newspaper