Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






2. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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3. Is an individual's openness or curiosity about a brand






4. Affective Association

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5. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






6. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






7. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






8. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






9. Party Responsible for Carrying Out Advertising Program






10. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






11. Consumer needs - product development - assess effectiveness - financial planning and quality control






12. Ads on the interior and exterior of busses - subways - and taxis.






13. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






14. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






15. Time - place of sale - environment






16. Markets are segmented - products are positioned






17. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






18. Placing items on sale and offering two-for-one specials of other deals






19. Promote brand recall






20. What do the most effective radio commercials use?






21. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






22. Gathering - recording - and analyzing new information to help managers make marketing decisions






23. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






24. Define the brand image






25. Situate the brand socially






26. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






27. Family - society - reference groups - opinion leaders






28. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






29. The cost of reaching 1 - 000 individuals or households with the advertising message.






30. What are the kinds of copy you can have in an ad?






31. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






32. Three Common Discounts and Allowances






33. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






34. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






35. The manufacturer provides the complete ads & shares the cost of the advertising time or space






36. Forms of Product Advertising






37. Reimbursing a retailer for extra in-store support or special featuring of the brand.






38. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






39. Common Advertising Appeals






40. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






41. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






42. The greater size of an ad illustration...






43. Forms of Institutional Advertisements






44. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






45. Value of Promotion






46. Promotes a specific product or service and stimulates short term action while building awareness of the business






47. Influencing the brand choice of consumers who are 'ready to buy'






48. Ads that state the position of a company on an issue.






49. Scare the consumer into action






50. Ads in magazines can be strategically placed in these places...