Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






2. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






3. What kinds of ads resonate more?






4. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






5. What are the function of headlines?






6. Types of audience resonance

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7. Studies such as controlled experiments and consumer purchase tests.






8. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






9. A discount on each case ordered during a specific time period.






10. Persuade the customer






11. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






12. Cost of media buy/targeted audienceX1 - 000






13. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






14. Consumer needs - product development - assess effectiveness - financial planning and quality control






15. Joining together in a consistent manner everything that communicates with customers






16. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






17. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






18. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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19. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






20. Elements of an advertising message






21. Is the products ability to satisfy both functional needs & symbolic wants






22. Placing items on sale and offering two-for-one specials of other deals






23. Advertising used to reinforce previous knowledge of a product.






24. The greater size of an ad illustration...






25. Offers the return of money based on proof of purchase.






26. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






27. Influencing the brand choice of consumers who are 'ready to buy'






28. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






29. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






30. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






31. Situate the brand socially






32. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






33. Tests used to test ad alternatives.






34. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






35. Some methods for scheduling media






36. Factors of Scheduling Advertising






37. Sales promotions that offer a discounted price to the consumer - which encourage trial.






38. Time - place of sale - environment






39. Scare the consumer into action






40. Family - society - reference groups - opinion leaders






41. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






42. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






43. The number of different people or households exposed to an ad.






44. Gathering - recording - and analyzing new information to help managers make marketing decisions






45. What are the standard subjects for ad visuals?






46. Affective Association

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47. What are the types of headlines?






48. Reimbursing a retailer for extra in-store support or special featuring of the brand.






49. Ads that state the position of a company on an issue.






50. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long