Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do the most effective radio commercials use?






2. Promote brand recall






3. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






4. Time - place of sale - environment






5. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






6. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






7. Party Responsible for Carrying Out Advertising Program






8. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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9. Some methods for scheduling media






10. Ads that simply bring the company's name to the attention of its target market again.






11. Scare the consumer into action






12. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






13. Advertisements that tell people what a product is - what it can do - and where it can be found.






14. The percentage of households in a market that are tuned to a particular TV/radio show.






15. Where is the advertising and brand battle won or lost?






16. People we try to emulate or whose approval concerns us






17. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






18. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






19. Markets are segmented - products are positioned






20. The more frequently a product is purchased - the less repetition is required.






21. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






22. Types of Publicity Tools






23. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






24. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






25. Recruit new customers - retain current customers - and regain lost customers






26. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






27. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






28. Affective Association

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29. Elements of an advertising message






30. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






31. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






32. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






33. Advertisements focused on selling a product or service






34. Studies such as controlled experiments and consumer purchase tests.






35. What is the best way to grab attention in an ad?

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36. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






37. Influencing the brand choice of consumers who are 'ready to buy'






38. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






39. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






40. Offering the product free or at a greatly reduced price.






41. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






42. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






43. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






44. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






45. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






46. Is the products ability to satisfy both functional needs & symbolic wants






47. Value of Promotion






48. The cost of reaching 1 - 000 individuals or households with the advertising message.






49. Broad category of media - such as television - radio or newspaper






50. Persuade the customer