Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The cost of reaching 1 - 000 individuals or households with the advertising message.






2. Three Approaches to Setting Advertising Schedules






3. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






4. Ads used for announcements about what a company is - what it can do - and where it is located.






5. The percentage of households in a market that are tuned to a particular TV/radio show.






6. Advertisements focused on selling a product or service






7. A discount on each case ordered during a specific time period.






8. Is our acquired mental position regarding some idea or object






9. Transform consumption experience






10. Time - place of sale - environment






11. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






12. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






13. Value of Promotion






14. Approaches to Post-Testing






15. Interactive online advertising.






16. Broad category of media - such as television - radio or newspaper






17. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






18. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






19. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






20. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






21. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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22. Three Common Discounts and Allowances






23. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






24. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






25. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






26. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






27. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






28. Displays that take the form of an advertising sign in high traffic areas of store aisles.






29. Gross rating points =






30. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






31. Markets are segmented - products are positioned






32. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






33. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






34. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






35. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






36. Promotes a specific product or service and stimulates short term action while building awareness of the business






37. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






38. Gathering - recording - and analyzing new information to help managers make marketing decisions






39. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






40. Studies such as controlled experiments and consumer purchase tests.






41. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






42. Ads that state the position of a company on an issue.






43. What are the types of headlines?






44. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






45. Information gathered about a particular market or market segment






46. Ads that simply bring the company's name to the attention of its target market again.






47. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






48. What kind of ads are most often remembered?






49. What is the best way to grab attention in an ad?

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50. What do the most effective radio commercials use?