Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






2. Stages of ad development






3. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






4. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






5. Reach (% of total market) x Frequency






6. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


7. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






8. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






9. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






10. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






11. Time - place of sale - environment






12. Factors of Scheduling Advertising






13. What are the function of headlines?






14. Markets are segmented - products are positioned






15. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






16. Advertisements that tell people what a product is - what it can do - and where it can be found.






17. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






18. Forms of Product Advertising






19. The speed which buyers forget the brand if advertising is not seen.






20. Ads in magazines can be strategically placed in these places...






21. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






22. Offering the product free or at a greatly reduced price.






23. The greater size of an ad illustration...






24. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






25. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






26. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


27. Ads used for announcements about what a company is - what it can do - and where it is located.






28. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






29. Persuade the customer






30. The average number of times a person in the target audience is exposed to an ad.






31. Advertising that promotes a specific brand's features and benefits.






32. The number of different people or households exposed to an ad.






33. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






34. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






35. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






36. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






37. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






38. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






39. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






40. Cost of media buy/targeted audienceX1 - 000






41. Gross rating points =






42. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






43. What do the most effective radio commercials use?






44. Consumer needs - product development - assess effectiveness - financial planning and quality control






45. Is an individual's openness or curiosity about a brand






46. How often new buyers enter the market to buy the product.






47. Sales promotions that offer a discounted price to the consumer - which encourage trial.






48. Recruit new customers - retain current customers - and regain lost customers






49. Gathering - recording - and analyzing new information to help managers make marketing decisions






50. Where is the advertising and brand battle won or lost?