Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






2. Merchandise offered free or at a significant discount.






3. Sales promotions that offer a discounted price to the consumer - which encourage trial.






4. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






5. What are the function of headlines?






6. Some methods for scheduling media






7. Interactive online advertising.






8. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






9. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






10. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






11. Allow the audience to participate actively & immediately






12. Three Approaches to Setting Advertising Schedules






13. Advertising showing one brand's strengths relative to its competitors.






14. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






15. Visualization/conceptualization






16. Factors of Scheduling Advertising






17. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






18. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






19. Markets are segmented - products are positioned






20. Informs consumers about services or merchandise offered at regular prices






21. What are the standard subjects for ad visuals?






22. What are the positives to newspapers as a form of mass media?






23. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






24. What kind of ads are most often remembered?






25. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






26. How often new buyers enter the market to buy the product.






27. They use Retail Advertising because retail stores account for so much of the market






28. Studies such as controlled experiments and consumer purchase tests.






29. Transform consumption experience






30. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






31. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






32. Placing items on sale and offering two-for-one specials of other deals






33. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






34. Broad category of media - such as television - radio or newspaper






35. Content advertising






36. Forms of Institutional Advertisements






37. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






38. Common Advertising Appeals






39. Tests used to test ad alternatives.






40. Link key attributes to the brand name






41. The more frequently a product is purchased - the less repetition is required.






42. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






43. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






44. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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45. Influencing the brand choice of consumers who are 'ready to buy'






46. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






47. Simply the percentage of homes exposed to an advertising media






48. Types of Advertisements






49. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






50. What are the types of subheads?