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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






2. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






3. Is the products ability to satisfy both functional needs & symbolic wants






4. Persuade the customer






5. Influencing the brand choice of consumers who are 'ready to buy'






6. Define the brand image






7. Ads that simply bring the company's name to the attention of its target market again.






8. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






9. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






10. Advertisements that tell people what a product is - what it can do - and where it can be found.






11. The manufacturer provides the complete ads & shares the cost of the advertising time or space






12. What are the types of Formatting the Body Copy?






13. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






14. Promote brand recall






15. Ads that state the position of a company on an issue.






16. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






17. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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18. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






19. Changing behavior by inducing anxiety






20. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






21. Content advertising






22. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






23. Made up of the company's own advertising staff. They may provide full services or limited services.






24. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






25. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






26. Party Responsible for Carrying Out Advertising Program






27. Affective Association

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28. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






29. Reimbursing a retailer for extra in-store support or special featuring of the brand.






30. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






31. Common Advertising Appeals






32. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






33. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






34. Sales promotions that offer a discounted price to the consumer - which encourage trial.






35. How often new buyers enter the market to buy the product.






36. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






37. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






38. Some methods for scheduling media






39. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






40. Gathering - recording - and analyzing new information to help managers make marketing decisions






41. Gross rating points =






42. Offering the product free or at a greatly reduced price.






43. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






44. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






45. What are the positives to newspapers as a form of mass media?






46. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






47. What are the types of headlines?






48. A discount on each case ordered during a specific time period.






49. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






50. What does the layout of an ad consist of?







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