Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






2. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






3. Advertising that promotes a specific brand's features and benefits.






4. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






5. Allow the audience to participate actively & immediately






6. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






7. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






8. Simply the percentage of homes exposed to an advertising media






9. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






10. What are the function of headlines?






11. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






12. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






13. Reimbursing a retailer for extra in-store support or special featuring of the brand.






14. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






15. What do the most effective radio commercials use?






16. Visualization/conceptualization






17. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






18. Displays that take the form of an advertising sign in high traffic areas of store aisles.






19. The speed which buyers forget the brand if advertising is not seen.






20. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






21. Studies such as controlled experiments and consumer purchase tests.






22. Ads that state the position of a company on an issue.






23. Sales promotions that offer a discounted price to the consumer - which encourage trial.






24. What is the best way to grab attention in an ad?

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25. Promotes a specific product or service and stimulates short term action while building awareness of the business






26. Three Approaches to Setting Advertising Schedules






27. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






28. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






29. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






30. Is an individual's openness or curiosity about a brand






31. A discount on each case ordered during a specific time period.






32. Transform consumption experience






33. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






34. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






35. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






36. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






37. Link key attributes to the brand name






38. Is our acquired mental position regarding some idea or object






39. What are the types of Formatting the Body Copy?






40. Family - society - reference groups - opinion leaders






41. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






42. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






43. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






44. Ads that simply bring the company's name to the attention of its target market again.






45. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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46. The average number of times a person in the target audience is exposed to an ad.






47. Consumer needs - product development - assess effectiveness - financial planning and quality control






48. Party Responsible for Carrying Out Advertising Program






49. They use Retail Advertising because retail stores account for so much of the market






50. Types of audience resonance

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