Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






2. Consumer needs - product development - assess effectiveness - financial planning and quality control






3. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






4. What are the types of subheads?






5. Reimbursing a retailer for extra in-store support or special featuring of the brand.






6. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






7. Cost of media buy/targeted audienceX1 - 000






8. Simply the percentage of homes exposed to an advertising media






9. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






10. The percentage of households in a market that are tuned to a particular TV/radio show.






11. Situate the brand socially






12. Is the products ability to satisfy both functional needs & symbolic wants






13. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






14. Approaches to Post-Testing






15. Three Approaches to Setting Advertising Schedules






16. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






17. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






18. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






19. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






20. What are the standard subjects for ad visuals?






21. Advertising used to reinforce previous knowledge of a product.






22. Stages of ad development






23. What kinds of ads resonate more?






24. Affective Association


25. Advertising showing one brand's strengths relative to its competitors.






26. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






27. Informs consumers about services or merchandise offered at regular prices






28. Offering the product free or at a greatly reduced price.






29. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






30. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






31. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






32. People we try to emulate or whose approval concerns us






33. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






34. What are the function of headlines?






35. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






36. Types of audience resonance


37. Information gathered about a particular market or market segment






38. What do the most effective radio commercials use?






39. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






40. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






41. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






42. Broad category of media - such as television - radio or newspaper






43. Content advertising






44. The average number of times a person in the target audience is exposed to an ad.






45. Changing behavior by inducing anxiety






46. The greater size of an ad illustration...






47. Joining together in a consistent manner everything that communicates with customers






48. Elements of an advertising message






49. Types of Advertisements






50. Is our acquired mental position regarding some idea or object