Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Link key attributes to the brand name






2. Advertising showing one brand's strengths relative to its competitors.






3. What are the kinds of copy you can have in an ad?






4. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






5. The number of different people or households exposed to an ad.






6. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






7. Allow the audience to participate actively & immediately






8. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






9. Ads used for announcements about what a company is - what it can do - and where it is located.






10. Is the products ability to satisfy both functional needs & symbolic wants






11. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






12. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






13. The average number of times a person in the target audience is exposed to an ad.






14. Offers the return of money based on proof of purchase.






15. Studies such as controlled experiments and consumer purchase tests.






16. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






17. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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18. Stages of ad development






19. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






20. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






21. Interactive online advertising.






22. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






23. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






24. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






25. What kinds of ads resonate more?






26. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






27. The speed which buyers forget the brand if advertising is not seen.






28. Value of Promotion






29. Changing behavior by inducing anxiety






30. Content advertising






31. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






32. What are the positives to newspapers as a form of mass media?






33. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






34. What are the standard subjects for ad visuals?






35. Situate the brand socially






36. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






37. Define the brand image






38. Is our acquired mental position regarding some idea or object






39. Forms of Institutional Advertisements






40. The more frequently a product is purchased - the less repetition is required.






41. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






42. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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43. Advertising used to reinforce previous knowledge of a product.






44. What are the principles of design?






45. Some methods for scheduling media






46. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






47. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






48. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






49. Information gathered about a particular market or market segment






50. Tests used to test ad alternatives.