Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the layout of an ad consist of?






2. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






3. Made up of the company's own advertising staff. They may provide full services or limited services.






4. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






5. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






6. The average number of times a person in the target audience is exposed to an ad.






7. Displays that take the form of an advertising sign in high traffic areas of store aisles.






8. Advertising used to reinforce previous knowledge of a product.






9. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






10. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






11. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






12. What kind of ads are most often remembered?






13. Factors of Scheduling Advertising






14. Is our acquired mental position regarding some idea or object






15. What are the positives to newspapers as a form of mass media?






16. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






17. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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18. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






19. Is an individual's openness or curiosity about a brand






20. Transform consumption experience






21. What are the principles of design?






22. Types of Advertisements






23. Broad category of media - such as television - radio or newspaper






24. What are the types of Formatting the Body Copy?






25. Situate the brand socially






26. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






27. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






28. Common Advertising Appeals






29. Party Responsible for Carrying Out Advertising Program






30. Merchandise offered free or at a significant discount.






31. Changing behavior by inducing anxiety






32. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






33. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






34. Consumer needs - product development - assess effectiveness - financial planning and quality control






35. What do the most effective radio commercials use?






36. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






37. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






38. The number of different people or households exposed to an ad.






39. The more frequently a product is purchased - the less repetition is required.






40. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






41. What kinds of ads resonate more?






42. Value of Promotion






43. Link key attributes to the brand name






44. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






45. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






46. Offers the return of money based on proof of purchase.






47. Forms of Institutional Advertisements






48. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






49. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






50. Joining together in a consistent manner everything that communicates with customers