Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recruit new customers - retain current customers - and regain lost customers






2. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






3. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






4. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






5. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






6. Is our acquired mental position regarding some idea or object






7. Reimbursing a retailer for extra in-store support or special featuring of the brand.






8. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






9. The greater size of an ad illustration...






10. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






11. Tests used to test ad alternatives.






12. Elements of an advertising message






13. Time - place of sale - environment






14. What are the function of headlines?






15. Advertising showing one brand's strengths relative to its competitors.






16. Advertisements that tell people what a product is - what it can do - and where it can be found.






17. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






18. What are the types of subheads?






19. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






20. Three Approaches to Setting Advertising Schedules






21. Persuade the customer






22. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






23. Visualization/conceptualization






24. Offers the return of money based on proof of purchase.






25. Informs consumers about services or merchandise offered at regular prices






26. Define the brand image






27. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






28. Forms of Institutional Advertisements






29. Studies such as controlled experiments and consumer purchase tests.






30. Gathering - recording - and analyzing new information to help managers make marketing decisions






31. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






32. Common Advertising Appeals






33. Is an individual's openness or curiosity about a brand






34. What do the most effective radio commercials use?






35. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






36. Simply the percentage of homes exposed to an advertising media






37. What kind of ads are most often remembered?






38. Forms of Product Advertising






39. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






40. Cost of media buy/targeted audienceX1 - 000






41. Ads that state the position of a company on an issue.






42. Stages of ad development






43. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






44. What does the layout of an ad consist of?






45. Reach (% of total market) x Frequency






46. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






47. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






48. What kinds of ads resonate more?






49. Offering the product free or at a greatly reduced price.






50. Joining together in a consistent manner everything that communicates with customers