Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Advertisements






2. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






3. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






4. Cost of media buy/targeted audienceX1 - 000






5. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






6. What are the positives to newspapers as a form of mass media?






7. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






8. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






9. Promotes a specific product or service and stimulates short term action while building awareness of the business






10. Party Responsible for Carrying Out Advertising Program






11. Family - society - reference groups - opinion leaders






12. Ads used for announcements about what a company is - what it can do - and where it is located.






13. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






14. Forms of Institutional Advertisements






15. Three Common Discounts and Allowances






16. Common Advertising Appeals






17. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






18. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






19. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






20. The average number of times a person in the target audience is exposed to an ad.






21. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






22. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






23. People we try to emulate or whose approval concerns us






24. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






25. The speed which buyers forget the brand if advertising is not seen.






26. How often new buyers enter the market to buy the product.






27. Influencing the brand choice of consumers who are 'ready to buy'






28. Forms of Product Advertising






29. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






30. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






31. Gross rating points =






32. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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33. Duration of an advertising message or campaign over a given period of time - sustains memory






34. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






35. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






36. Persuade the customer






37. Broad category of media - such as television - radio or newspaper






38. A discount on each case ordered during a specific time period.






39. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






40. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






41. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






42. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






43. Types of Publicity Tools






44. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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45. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






46. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






47. The greater size of an ad illustration...






48. Approaches to Post-Testing






49. Gathering - recording - and analyzing new information to help managers make marketing decisions






50. Where consumers apply their skill or analytical or creative thinking to try to win prizes.







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Can you answer 50 questions in 15 minutes?


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