Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Visualization/conceptualization






2. What do the most effective radio commercials use?






3. Types of Publicity Tools






4. The manufacturer provides the complete ads & shares the cost of the advertising time or space






5. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






6. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






7. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






8. Where is the advertising and brand battle won or lost?






9. Made up of the company's own advertising staff. They may provide full services or limited services.






10. Define the brand image






11. Ads in magazines can be strategically placed in these places...






12. Three Common Discounts and Allowances






13. What are the standard subjects for ad visuals?






14. Three Approaches to Setting Advertising Schedules






15. Ads on the interior and exterior of busses - subways - and taxis.






16. Studies such as controlled experiments and consumer purchase tests.






17. Situate the brand socially






18. What are the types of headlines?






19. What are the types of subheads?






20. Ads used for announcements about what a company is - what it can do - and where it is located.






21. Reimbursing a retailer for extra in-store support or special featuring of the brand.






22. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






23. Tests used to test ad alternatives.






24. The more frequently a product is purchased - the less repetition is required.






25. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






26. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






27. The number of different people or households exposed to an ad.






28. Party Responsible for Carrying Out Advertising Program






29. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






30. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






31. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






32. Link key attributes to the brand name






33. They use Retail Advertising because retail stores account for so much of the market






34. Duration of an advertising message or campaign over a given period of time - sustains memory






35. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






36. Advertising that promotes a specific brand's features and benefits.






37. Form - task - possession - time - place utility






38. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






39. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






40. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






41. Forms of Product Advertising






42. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






43. Gathering - recording - and analyzing new information to help managers make marketing decisions






44. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






45. Advertisements focused on selling a product or service






46. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






47. What are the kinds of copy you can have in an ad?






48. Merchandise offered free or at a significant discount.






49. Scare the consumer into action






50. Sales promotions that offer a discounted price to the consumer - which encourage trial.