Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer needs - product development - assess effectiveness - financial planning and quality control






2. Ads that simply bring the company's name to the attention of its target market again.






3. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






4. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






5. Types of Publicity Tools






6. Informs consumers about services or merchandise offered at regular prices






7. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






8. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






9. The percentage of households in a market that are tuned to a particular TV/radio show.






10. What are the function of headlines?






11. What is the best way to grab attention in an ad?

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12. Placing items on sale and offering two-for-one specials of other deals






13. The cost of reaching 1 - 000 individuals or households with the advertising message.






14. Made up of the company's own advertising staff. They may provide full services or limited services.






15. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






16. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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17. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






18. The greater size of an ad illustration...






19. They use Retail Advertising because retail stores account for so much of the market






20. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






21. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






22. What are the positives to newspapers as a form of mass media?






23. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






24. Advertisements focused on selling a product or service






25. What does the layout of an ad consist of?






26. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






27. People we try to emulate or whose approval concerns us






28. Some methods for scheduling media






29. What are the types of Formatting the Body Copy?






30. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






31. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






32. Interactive online advertising.






33. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






34. Offering the product free or at a greatly reduced price.






35. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






36. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






37. What are the types of subheads?






38. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






39. Joining together in a consistent manner everything that communicates with customers






40. Three Approaches to Setting Advertising Schedules






41. Ads on the interior and exterior of busses - subways - and taxis.






42. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






43. Duration of an advertising message or campaign over a given period of time - sustains memory






44. Party Responsible for Carrying Out Advertising Program






45. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






46. Simply the percentage of homes exposed to an advertising media






47. Promotes a specific product or service and stimulates short term action while building awareness of the business






48. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






49. Is the products ability to satisfy both functional needs & symbolic wants






50. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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Can you answer 50 questions in 15 minutes?



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