Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads in magazines can be strategically placed in these places...






2. Forms of Product Advertising






3. Common Advertising Appeals






4. Affective Association

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5. Factors of Scheduling Advertising






6. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






7. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






8. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






9. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






10. Informs consumers about services or merchandise offered at regular prices






11. Simply the percentage of homes exposed to an advertising media






12. What does the layout of an ad consist of?






13. The greater size of an ad illustration...






14. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






15. Stages of ad development






16. The number of different people or households exposed to an ad.






17. Promotes a specific product or service and stimulates short term action while building awareness of the business






18. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






19. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






20. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






21. Displays that take the form of an advertising sign in high traffic areas of store aisles.






22. Advertising that promotes a specific brand's features and benefits.






23. The cost of reaching 1 - 000 individuals or households with the advertising message.






24. What are the principles of design?






25. Offering the product free or at a greatly reduced price.






26. What kind of ads are most often remembered?






27. Duration of an advertising message or campaign over a given period of time - sustains memory






28. Scare the consumer into action






29. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






30. How often new buyers enter the market to buy the product.






31. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






32. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






33. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






34. What are the standard subjects for ad visuals?






35. Broad category of media - such as television - radio or newspaper






36. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






37. Placing items on sale and offering two-for-one specials of other deals






38. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






39. Interactive online advertising.






40. Advertising used to reinforce previous knowledge of a product.






41. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






42. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






43. Link key attributes to the brand name






44. Allow the audience to participate actively & immediately






45. Ads on the interior and exterior of busses - subways - and taxis.






46. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






47. Visualization/conceptualization






48. What are the types of subheads?






49. Types of audience resonance

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50. Advertising showing one brand's strengths relative to its competitors.







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Can you answer 50 questions in 15 minutes?


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