Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Common Advertising Appeals






2. Duration of an advertising message or campaign over a given period of time - sustains memory






3. Changing behavior by inducing anxiety






4. What do the most effective radio commercials use?






5. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






6. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






7. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






8. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






9. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






10. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






11. Party Responsible for Carrying Out Advertising Program






12. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






13. Types of Advertisements






14. Interactive online advertising.






15. Ads in magazines can be strategically placed in these places...






16. Scare the consumer into action






17. Types of Publicity Tools






18. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






19. What are the kinds of copy you can have in an ad?






20. What are the types of Formatting the Body Copy?






21. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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22. Define the brand image






23. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






24. Informs consumers about services or merchandise offered at regular prices






25. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






26. Ads used for announcements about what a company is - what it can do - and where it is located.






27. Factors of Scheduling Advertising






28. Three Approaches to Setting Advertising Schedules






29. Displays that take the form of an advertising sign in high traffic areas of store aisles.






30. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






31. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






32. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






33. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






34. Is an individual's openness or curiosity about a brand






35. Stages of ad development






36. The greater size of an ad illustration...






37. Information gathered about a particular market or market segment






38. Affective Association

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39. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






40. Offers the return of money based on proof of purchase.






41. What is the best way to grab attention in an ad?

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42. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






43. What kinds of ads resonate more?






44. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






45. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






46. Family - society - reference groups - opinion leaders






47. Allow the audience to participate actively & immediately






48. Is the products ability to satisfy both functional needs & symbolic wants






49. Reach (% of total market) x Frequency






50. Forms of Institutional Advertisements