Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






2. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






3. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






4. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






5. Family - society - reference groups - opinion leaders






6. Factors of Scheduling Advertising






7. What are the types of subheads?






8. Gathering - recording - and analyzing new information to help managers make marketing decisions






9. Advertisements focused on selling a product or service






10. Transform consumption experience






11. Advertisements that tell people what a product is - what it can do - and where it can be found.






12. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






13. They use Retail Advertising because retail stores account for so much of the market






14. Common Advertising Appeals






15. Simply the percentage of homes exposed to an advertising media






16. Content advertising






17. Promotes a specific product or service and stimulates short term action while building awareness of the business






18. What do the most effective radio commercials use?






19. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






20. Reimbursing a retailer for extra in-store support or special featuring of the brand.






21. Types of Publicity Tools






22. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






23. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






24. What are the principles of design?






25. Displays that take the form of an advertising sign in high traffic areas of store aisles.






26. Ads that simply bring the company's name to the attention of its target market again.






27. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






28. Link key attributes to the brand name






29. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






30. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






31. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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32. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






33. Studies such as controlled experiments and consumer purchase tests.






34. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






35. Three Approaches to Setting Advertising Schedules






36. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






37. Informs consumers about services or merchandise offered at regular prices






38. What are the kinds of copy you can have in an ad?






39. The greater size of an ad illustration...






40. Influencing the brand choice of consumers who are 'ready to buy'






41. Promote brand recall






42. Three Common Discounts and Allowances






43. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






44. Ads on the interior and exterior of busses - subways - and taxis.






45. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






46. Types of audience resonance

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47. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






48. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






49. Interactive online advertising.






50. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.