Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






2. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






3. Approaches to Post-Testing






4. Types of Publicity Tools






5. What are the kinds of copy you can have in an ad?






6. They use Retail Advertising because retail stores account for so much of the market






7. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






8. What are the standard subjects for ad visuals?






9. Types of Advertisements






10. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






11. The average number of times a person in the target audience is exposed to an ad.






12. Ads used for announcements about what a company is - what it can do - and where it is located.






13. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






14. Advertising used to reinforce previous knowledge of a product.






15. Promote brand recall






16. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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17. Family - society - reference groups - opinion leaders






18. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






19. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






20. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






21. Reimbursing a retailer for extra in-store support or special featuring of the brand.






22. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






23. What do the most effective radio commercials use?






24. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






25. Placing items on sale and offering two-for-one specials of other deals






26. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






27. Made up of the company's own advertising staff. They may provide full services or limited services.






28. People we try to emulate or whose approval concerns us






29. Information gathered about a particular market or market segment






30. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






31. How often new buyers enter the market to buy the product.






32. What does the layout of an ad consist of?






33. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






34. Common Advertising Appeals






35. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. Simply the percentage of homes exposed to an advertising media






38. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






39. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






40. Ads in magazines can be strategically placed in these places...






41. Content advertising






42. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






43. The more frequently a product is purchased - the less repetition is required.






44. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






45. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






46. The cost of reaching 1 - 000 individuals or households with the advertising message.






47. What are the types of headlines?






48. Advertising that promotes a specific brand's features and benefits.






49. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






50. What are the function of headlines?






Can you answer 50 questions in 15 minutes?



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