Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






2. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






3. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






4. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






5. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






6. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






7. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






8. Placing items on sale and offering two-for-one specials of other deals






9. Three Approaches to Setting Advertising Schedules






10. What do the most effective radio commercials use?






11. Interactive online advertising.






12. How often new buyers enter the market to buy the product.






13. Advertising that promotes a specific brand's features and benefits.






14. The speed which buyers forget the brand if advertising is not seen.






15. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






16. They use Retail Advertising because retail stores account for so much of the market






17. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






18. Is our acquired mental position regarding some idea or object






19. Markets are segmented - products are positioned






20. Gross rating points =






21. A discount on each case ordered during a specific time period.






22. Informs consumers about services or merchandise offered at regular prices






23. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






24. The greater size of an ad illustration...






25. Types of audience resonance

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26. Define the brand image






27. People we try to emulate or whose approval concerns us






28. Visualization/conceptualization






29. Information gathered about a particular market or market segment






30. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






31. Elements of an advertising message






32. Form - task - possession - time - place utility






33. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






34. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






35. The average number of times a person in the target audience is exposed to an ad.






36. Content advertising






37. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






38. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






39. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






40. Ads that state the position of a company on an issue.






41. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






42. Displays that take the form of an advertising sign in high traffic areas of store aisles.






43. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






44. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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45. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






46. Sales promotions that offer a discounted price to the consumer - which encourage trial.






47. Is the products ability to satisfy both functional needs & symbolic wants






48. What are the types of headlines?






49. Scare the consumer into action






50. Reach (% of total market) x Frequency