Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






2. People we try to emulate or whose approval concerns us






3. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






4. Informs consumers about services or merchandise offered at regular prices






5. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






6. Advertisements that tell people what a product is - what it can do - and where it can be found.






7. Reimbursing a retailer for extra in-store support or special featuring of the brand.






8. The average number of times a person in the target audience is exposed to an ad.






9. Ads that simply bring the company's name to the attention of its target market again.






10. Ads that state the position of a company on an issue.






11. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






12. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






13. The cost of reaching 1 - 000 individuals or households with the advertising message.






14. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






15. What are the kinds of copy you can have in an ad?






16. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






17. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






18. Approaches to Post-Testing






19. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






20. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






21. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






22. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






23. Value of Promotion






24. Is the products ability to satisfy both functional needs & symbolic wants






25. Some methods for scheduling media






26. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






27. Markets are segmented - products are positioned






28. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






29. Displays that take the form of an advertising sign in high traffic areas of store aisles.






30. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






31. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






32. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






33. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






34. Simply the percentage of homes exposed to an advertising media






35. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






36. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






37. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






38. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






39. Visualization/conceptualization






40. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






41. Types of audience resonance

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42. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






43. Types of Advertisements






44. The more frequently a product is purchased - the less repetition is required.






45. Factors of Scheduling Advertising






46. Define the brand image






47. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






48. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






49. Duration of an advertising message or campaign over a given period of time - sustains memory






50. Stages of ad development