Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Party Responsible for Carrying Out Advertising Program






2. Reach (% of total market) x Frequency






3. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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4. Family - society - reference groups - opinion leaders






5. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






6. Transform consumption experience






7. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






8. Forms of Product Advertising






9. Types of audience resonance

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10. What does the layout of an ad consist of?






11. What are the types of subheads?






12. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






13. They use Retail Advertising because retail stores account for so much of the market






14. The cost of reaching 1 - 000 individuals or households with the advertising message.






15. Advertising used to reinforce previous knowledge of a product.






16. Some methods for scheduling media






17. Gathering - recording - and analyzing new information to help managers make marketing decisions






18. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






19. Reimbursing a retailer for extra in-store support or special featuring of the brand.






20. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






21. Is the products ability to satisfy both functional needs & symbolic wants






22. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






23. What are the standard subjects for ad visuals?






24. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






25. A discount on each case ordered during a specific time period.






26. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






27. Three Common Discounts and Allowances






28. Situate the brand socially






29. Visualization/conceptualization






30. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






31. Factors of Scheduling Advertising






32. Ads on the interior and exterior of busses - subways - and taxis.






33. Promote brand recall






34. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






35. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






36. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






37. Information gathered about a particular market or market segment






38. Types of Advertisements






39. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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40. Persuade the customer






41. Ads that state the position of a company on an issue.






42. Made up of the company's own advertising staff. They may provide full services or limited services.






43. What do the most effective radio commercials use?






44. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






45. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






46. What are the types of Formatting the Body Copy?






47. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






48. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






49. What are the function of headlines?






50. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.