Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offers the return of money based on proof of purchase.






2. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






3. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






4. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






5. Promotes a specific product or service and stimulates short term action while building awareness of the business






6. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






7. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






8. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






9. The more frequently a product is purchased - the less repetition is required.






10. What kind of ads are most often remembered?






11. Define the brand image






12. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






13. Placing items on sale and offering two-for-one specials of other deals






14. Merchandise offered free or at a significant discount.






15. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






16. Sales promotions that offer a discounted price to the consumer - which encourage trial.






17. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






18. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






19. Types of audience resonance

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20. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






21. The average number of times a person in the target audience is exposed to an ad.






22. Broad category of media - such as television - radio or newspaper






23. Family - society - reference groups - opinion leaders






24. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






25. Joining together in a consistent manner everything that communicates with customers






26. Duration of an advertising message or campaign over a given period of time - sustains memory






27. Forms of Product Advertising






28. Consumer needs - product development - assess effectiveness - financial planning and quality control






29. Ads used for announcements about what a company is - what it can do - and where it is located.






30. How often new buyers enter the market to buy the product.






31. Informs consumers about services or merchandise offered at regular prices






32. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






33. What are the principles of design?






34. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






35. Changing behavior by inducing anxiety






36. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






37. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






38. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






39. Displays that take the form of an advertising sign in high traffic areas of store aisles.






40. Made up of the company's own advertising staff. They may provide full services or limited services.






41. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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42. What are the kinds of copy you can have in an ad?






43. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






44. Reimbursing a retailer for extra in-store support or special featuring of the brand.






45. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






46. Allow the audience to participate actively & immediately






47. Cost of media buy/targeted audienceX1 - 000






48. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






49. What kinds of ads resonate more?






50. Stages of ad development






Can you answer 50 questions in 15 minutes?



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