Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do the most effective radio commercials use?






2. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






3. Information gathered about a particular market or market segment






4. Markets are segmented - products are positioned






5. Types of audience resonance


6. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






7. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






8. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






9. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






10. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






11. Advertising used to reinforce previous knowledge of a product.






12. Gross rating points =






13. Some methods for scheduling media






14. Ads that simply bring the company's name to the attention of its target market again.






15. Ads that state the position of a company on an issue.






16. The cost of reaching 1 - 000 individuals or households with the advertising message.






17. What are the principles of design?






18. What are the types of headlines?






19. Link key attributes to the brand name






20. The average number of times a person in the target audience is exposed to an ad.






21. Joining together in a consistent manner everything that communicates with customers






22. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






23. Gathering - recording - and analyzing new information to help managers make marketing decisions






24. Ads used for announcements about what a company is - what it can do - and where it is located.






25. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






26. Ads in magazines can be strategically placed in these places...






27. Types of Publicity Tools






28. How often new buyers enter the market to buy the product.






29. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






30. Advertisements focused on selling a product or service






31. Advertising that promotes a specific brand's features and benefits.






32. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






33. Influencing the brand choice of consumers who are 'ready to buy'






34. Promotes a specific product or service and stimulates short term action while building awareness of the business






35. What are the function of headlines?






36. Family - society - reference groups - opinion leaders






37. Informs consumers about services or merchandise offered at regular prices






38. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






39. Made up of the company's own advertising staff. They may provide full services or limited services.






40. Content advertising






41. Time - place of sale - environment






42. Is our acquired mental position regarding some idea or object






43. What are the kinds of copy you can have in an ad?






44. The speed which buyers forget the brand if advertising is not seen.






45. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


46. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






47. The number of different people or households exposed to an ad.






48. Tests used to test ad alternatives.






49. Reach (% of total market) x Frequency






50. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000