Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Made up of the company's own advertising staff. They may provide full services or limited services.






2. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






3. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






4. Ads that state the position of a company on an issue.






5. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






6. Gross rating points =






7. What are the kinds of copy you can have in an ad?






8. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






9. Cost of media buy/targeted audienceX1 - 000






10. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






11. Displays that take the form of an advertising sign in high traffic areas of store aisles.






12. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






13. Party Responsible for Carrying Out Advertising Program






14. Advertising showing one brand's strengths relative to its competitors.






15. Affective Association

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16. Ads in magazines can be strategically placed in these places...






17. Ads that simply bring the company's name to the attention of its target market again.






18. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






19. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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20. Placing items on sale and offering two-for-one specials of other deals






21. Three Common Discounts and Allowances






22. Advertisements focused on selling a product or service






23. Informs consumers about services or merchandise offered at regular prices






24. Consumer needs - product development - assess effectiveness - financial planning and quality control






25. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






26. Stages of ad development






27. Is the products ability to satisfy both functional needs & symbolic wants






28. What are the function of headlines?






29. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






30. Types of Advertisements






31. Where is the advertising and brand battle won or lost?






32. Recruit new customers - retain current customers - and regain lost customers






33. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






34. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






35. Factors of Scheduling Advertising






36. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






37. What kinds of ads resonate more?






38. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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39. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






40. What are the positives to newspapers as a form of mass media?






41. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






42. What are the types of headlines?






43. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






44. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






45. Forms of Product Advertising






46. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






47. Form - task - possession - time - place utility






48. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






49. The greater size of an ad illustration...






50. Allow the audience to participate actively & immediately