Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best way to grab attention in an ad?

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2. Is our acquired mental position regarding some idea or object






3. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






4. Advertising showing one brand's strengths relative to its competitors.






5. Ads that state the position of a company on an issue.






6. The cost of reaching 1 - 000 individuals or households with the advertising message.






7. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






8. Stages of ad development






9. Advertisements that tell people what a product is - what it can do - and where it can be found.






10. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






11. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






12. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






13. Form - task - possession - time - place utility






14. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






15. They use Retail Advertising because retail stores account for so much of the market






16. Factors of Scheduling Advertising






17. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






18. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






19. The manufacturer provides the complete ads & shares the cost of the advertising time or space






20. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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21. Offering the product free or at a greatly reduced price.






22. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






23. Types of audience resonance

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24. Gross rating points =






25. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






26. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






27. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






28. Persuade the customer






29. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






30. What kind of ads are most often remembered?






31. What does the layout of an ad consist of?






32. Allow the audience to participate actively & immediately






33. Interactive online advertising.






34. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






35. A discount on each case ordered during a specific time period.






36. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






37. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






38. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






39. Cost of media buy/targeted audienceX1 - 000






40. Visualization/conceptualization






41. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






42. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






43. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






44. Forms of Product Advertising






45. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






46. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






47. Reach (% of total market) x Frequency






48. Content advertising






49. Time - place of sale - environment






50. Reimbursing a retailer for extra in-store support or special featuring of the brand.