Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






2. Transform consumption experience






3. Interactive online advertising.






4. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






5. Influencing the brand choice of consumers who are 'ready to buy'






6. What is the best way to grab attention in an ad?

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7. Displays that take the form of an advertising sign in high traffic areas of store aisles.






8. What kind of ads are most often remembered?






9. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






10. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






11. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






12. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






13. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






14. Informs consumers about services or merchandise offered at regular prices






15. What does the layout of an ad consist of?






16. Define the brand image






17. The number of different people or households exposed to an ad.






18. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






19. Promote brand recall






20. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






21. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






22. Broad category of media - such as television - radio or newspaper






23. Advertisements that tell people what a product is - what it can do - and where it can be found.






24. Duration of an advertising message or campaign over a given period of time - sustains memory






25. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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26. Advertising that promotes a specific brand's features and benefits.






27. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






28. Family - society - reference groups - opinion leaders






29. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






30. Offers the return of money based on proof of purchase.






31. What kinds of ads resonate more?






32. Tests used to test ad alternatives.






33. Persuade the customer






34. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






35. What are the kinds of copy you can have in an ad?






36. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






37. Ads in magazines can be strategically placed in these places...






38. Cost of media buy/targeted audienceX1 - 000






39. What are the types of Formatting the Body Copy?






40. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






41. What do the most effective radio commercials use?






42. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






43. What are the standard subjects for ad visuals?






44. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






45. Recruit new customers - retain current customers - and regain lost customers






46. Studies such as controlled experiments and consumer purchase tests.






47. Scare the consumer into action






48. How often new buyers enter the market to buy the product.






49. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






50. Party Responsible for Carrying Out Advertising Program