Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






2. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






3. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






4. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






5. Displays that take the form of an advertising sign in high traffic areas of store aisles.






6. Family - society - reference groups - opinion leaders






7. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






8. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






9. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






10. Value of Promotion






11. Three Approaches to Setting Advertising Schedules






12. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






13. Advertising used to reinforce previous knowledge of a product.






14. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






15. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






16. Joining together in a consistent manner everything that communicates with customers






17. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






18. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






19. What are the positives to newspapers as a form of mass media?






20. Define the brand image






21. Transform consumption experience






22. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






23. Broad category of media - such as television - radio or newspaper






24. Information gathered about a particular market or market segment






25. Ads that simply bring the company's name to the attention of its target market again.






26. What are the kinds of copy you can have in an ad?






27. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






28. Advertising showing one brand's strengths relative to its competitors.






29. What are the principles of design?






30. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






31. Stages of ad development






32. Sales promotions that offer a discounted price to the consumer - which encourage trial.






33. Advertisements that tell people what a product is - what it can do - and where it can be found.






34. Interactive online advertising.






35. The greater size of an ad illustration...






36. Visualization/conceptualization






37. Gross rating points =






38. Consumer needs - product development - assess effectiveness - financial planning and quality control






39. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






40. Three Common Discounts and Allowances






41. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






42. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






43. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






44. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






45. Studies such as controlled experiments and consumer purchase tests.






46. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






47. What kind of ads are most often remembered?






48. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






49. The percentage of households in a market that are tuned to a particular TV/radio show.






50. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.







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