Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Link key attributes to the brand name






2. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






3. Advertising used to reinforce previous knowledge of a product.






4. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






5. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






6. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






7. What are the types of subheads?






8. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






9. Tests used to test ad alternatives.






10. Joining together in a consistent manner everything that communicates with customers






11. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






12. Information gathered about a particular market or market segment






13. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






14. They use Retail Advertising because retail stores account for so much of the market






15. The number of different people or households exposed to an ad.






16. Duration of an advertising message or campaign over a given period of time - sustains memory






17. Gross rating points =






18. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






19. Offers the return of money based on proof of purchase.






20. Ads on the interior and exterior of busses - subways - and taxis.






21. Family - society - reference groups - opinion leaders






22. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






23. Promote brand recall






24. A discount on each case ordered during a specific time period.






25. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






26. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






27. Three Common Discounts and Allowances






28. Party Responsible for Carrying Out Advertising Program






29. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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30. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






31. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






32. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






33. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






34. Ads used for announcements about what a company is - what it can do - and where it is located.






35. Made up of the company's own advertising staff. They may provide full services or limited services.






36. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






37. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






38. The manufacturer provides the complete ads & shares the cost of the advertising time or space






39. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






40. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






41. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






42. What does the layout of an ad consist of?






43. Is our acquired mental position regarding some idea or object






44. The percentage of households in a market that are tuned to a particular TV/radio show.






45. Sales promotions that offer a discounted price to the consumer - which encourage trial.






46. Simply the percentage of homes exposed to an advertising media






47. Is an individual's openness or curiosity about a brand






48. Ads that state the position of a company on an issue.






49. Visualization/conceptualization






50. Affective Association

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Can you answer 50 questions in 15 minutes?



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