Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






2. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






3. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






4. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






5. Markets are segmented - products are positioned






6. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






7. What are the principles of design?






8. Displays that take the form of an advertising sign in high traffic areas of store aisles.






9. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






10. Interactive online advertising.






11. Merchandise offered free or at a significant discount.






12. Persuade the customer






13. Factors of Scheduling Advertising






14. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






15. Advertisements that tell people what a product is - what it can do - and where it can be found.






16. Made up of the company's own advertising staff. They may provide full services or limited services.






17. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






18. Types of Advertisements






19. Link key attributes to the brand name






20. The more frequently a product is purchased - the less repetition is required.






21. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






22. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






23. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






24. Transform consumption experience






25. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






26. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






27. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






28. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






29. They use Retail Advertising because retail stores account for so much of the market






30. What kinds of ads resonate more?






31. Information gathered about a particular market or market segment






32. What are the function of headlines?






33. Promote brand recall






34. Is the products ability to satisfy both functional needs & symbolic wants






35. Is our acquired mental position regarding some idea or object






36. Sales promotions that offer a discounted price to the consumer - which encourage trial.






37. The cost of reaching 1 - 000 individuals or households with the advertising message.






38. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






39. What does the layout of an ad consist of?






40. Influencing the brand choice of consumers who are 'ready to buy'






41. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






42. Recruit new customers - retain current customers - and regain lost customers






43. Elements of an advertising message






44. Changing behavior by inducing anxiety






45. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






46. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






47. A discount on each case ordered during a specific time period.






48. Joining together in a consistent manner everything that communicates with customers






49. What are the standard subjects for ad visuals?






50. What do the most effective radio commercials use?