Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transform consumption experience






2. Time - place of sale - environment






3. Some methods for scheduling media






4. Advertisements that tell people what a product is - what it can do - and where it can be found.






5. Types of audience resonance

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6. What is the best way to grab attention in an ad?

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7. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






8. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






9. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






10. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






11. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






12. Duration of an advertising message or campaign over a given period of time - sustains memory






13. Markets are segmented - products are positioned






14. What are the positives to newspapers as a form of mass media?






15. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






16. They use Retail Advertising because retail stores account for so much of the market






17. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






18. Link key attributes to the brand name






19. Displays that take the form of an advertising sign in high traffic areas of store aisles.






20. Gross rating points =






21. Merchandise offered free or at a significant discount.






22. Three Approaches to Setting Advertising Schedules






23. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






24. Stages of ad development






25. Advertisements focused on selling a product or service






26. How often new buyers enter the market to buy the product.






27. What are the types of Formatting the Body Copy?






28. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






29. Scare the consumer into action






30. Value of Promotion






31. Is an individual's openness or curiosity about a brand






32. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






33. Recruit new customers - retain current customers - and regain lost customers






34. Persuade the customer






35. The percentage of households in a market that are tuned to a particular TV/radio show.






36. The average number of times a person in the target audience is exposed to an ad.






37. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






38. Cost of media buy/targeted audienceX1 - 000






39. The greater size of an ad illustration...






40. What are the standard subjects for ad visuals?






41. Influencing the brand choice of consumers who are 'ready to buy'






42. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






43. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






44. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






45. Advertising that promotes a specific brand's features and benefits.






46. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






47. Advertising showing one brand's strengths relative to its competitors.






48. Forms of Product Advertising






49. Allow the audience to participate actively & immediately






50. Made up of the company's own advertising staff. They may provide full services or limited services.







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Can you answer 50 questions in 15 minutes?


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