SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads that simply bring the company's name to the attention of its target market again.
Reminder Institutional
Unaided Recall
Competitive
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
2. Ads that state the position of a company on an issue.
Advocacy
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
Direct Mail Advertising
Forgetting Rate
3. Content advertising
Samples
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
Reference groups
Message development - You must create a message that gets into the minds of the consumer and target audience
4. Cost of media buy/targeted audienceX1 - 000
Market research
CPM-TM
1. Product Advertisements 2. Institutional Advertisements
International Media
5. Joining together in a consistent manner everything that communicates with customers
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
1. Aided Recall 2. Unaided Recall 3. Attitude Tests 4. Inquiry Tests 5. Sales Tests
Integrated Marketing Communications
thumbnails - roughs - dummies - comprehensives (elaborate draft)
6. Paying retailers for financing costs or financial losses associated with consumer sales promotions.
Recency planning
Finance Allowance
Reminder Institutional
Utility
7. Where consumers apply their skill or analytical or creative thinking to try to win prizes.
Contests
Inquiry Tests
Methods: Put it in everyday context - or branded entertainment - emphasizes that objects have social meaning - advertisers know this so they try to put the product in a socially desirable context
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
8. Interactive online advertising.
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Sales Advertising
Rich Media
CB - The Consumer Decision Process
9. Advertising used to reinforce previous knowledge of a product.
Reminder
Market research
Product Placement
Ones with fewer words
10. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.
Reference groups
Rebates
Deals
Vertical cooperative advertising
11. What do the most effective radio commercials use?
Sounds that are familiar
Allowances and Discounts
Purposes of Marketing research
Finance Allowance
12. The speed which buyers forget the brand if advertising is not seen.
Lead in paragraphs - interior paragraphs - trial close - and close
Forgetting Rate
attract attention - engage the audience - explain the visual - lead the audience into the body of the ad - introduce the brand and present the selling message
Place-Based Media
13. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation
Vertical cooperative advertising
Full-Service Agency
Message development - You must create a message that gets into the minds of the consumer and target audience
CB - The Consumer Decision Process
14. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.
cognitive dissonance
Allowances and Discounts
Portfolio Tests
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
15. Simply the percentage of homes exposed to an advertising media
Segmenting
Rating
Electronic Media
Product Placement
16. The more frequently a product is purchased - the less repetition is required.
Functional needs
Gross Ratings Points (GRPs)
Purchase Frequency
Institutional Advertisements
17. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class
Pioneering
Vertical cooperative advertising
Media vehicle
Gross Ratings Points (GRPs)
18. Three Approaches to Setting Advertising Schedules
Full-Service Agency
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
Cost per Thousand (CPM)
19. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.
Forgetting Rate
Unaided Recall
Consumer-Oriented Sales Promotions (Consumer Promotions)
Full-Service Agency
20. Advertisements focused on selling a product or service
Product Advertisements
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
Electronic Media
1. Buyer Turnover 2. Purchase Frequency 3. Forgetting Rate
21. How often new buyers enter the market to buy the product.
1) Informational-problem avoidance or removal 2) Transformational-use positive reinforcement through reward 3) 'boom factor'-gets your attention now
Buyer Turnover
bleed pages - inserts - covers - front - inside front - inside back - and outside back
Samples
22. Markets are segmented - products are positioned
Segmenting
Deals
Frequently use the word 'you'
Transit Advertising
23. Broad category of media - such as television - radio or newspaper
Digital Interactive Media
Media class
Consumer-Oriented Sales Promotions (Consumer Promotions)
Cost per Thousand (CPM)
24. Offering the product free or at a greatly reduced price.
Samples
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
1) the package containing the product 2) the product itself 3) the product in use 4) how to use the product 5) product features 6) comparison 7) user benefit 8) humor 9) testimonial 10) negative appeal
Brand interest
25. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure
Reach
Forgetting Rate
Product Advertisements
Institutional Advertisements
26. They use Retail Advertising because retail stores account for so much of the market
Local Advertisers
Frequently use the word 'you'
Purposes of Marketing research
the more audience attention
27. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms
Direct Mail Advertising
Buyer Turnover
Positively originated (transformational) motives
Premiums
28. The average number of times a person in the target audience is exposed to an ad.
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
Comparative
Frequency
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
29. Time - place of sale - environment
Pretests
Pioneering
Frequency
Nonpersonal influences on consumer behavior
30. Which serves several countries - usually without any change content - have been limited to newspapers & magazines
Reach
1. Allowances and Discounts 2. Cooperative Advertising 3. Training of Distributors' Sales-Forces
Direct Mail Advertising
International Media
31. The percentage of households in a market that are tuned to a particular TV/radio show.
Rating
1) Informational-problem avoidance or removal 2) Transformational-use positive reinforcement through reward 3) 'boom factor'-gets your attention now
Market research
1. Building Long-Term Relationships with Promotion 2. Self-Regulation
32. Is an individual's openness or curiosity about a brand
Pulse (Burst) Schedule
BDI (Brand development index)
Brand interest
1. Pioneering (or Informational) 2. Competitive (or Persuasive) 3. Reminder
33. Advertisements that tell people what a product is - what it can do - and where it can be found.
Unaided Recall
Rating
Outdoor Advertising (Billboard)
Pioneering
34. Influencing the brand choice of consumers who are 'ready to buy'
Recency planning
In-House Agencies
cognitive dissonance
Place-Based Media
35. What are the standard subjects for ad visuals?
Vertical cooperative advertising
Digital Interactive Media
Maslow's hierarchy of needs theory of motivation based on unmet human needs
1) the package containing the product 2) the product itself 3) the product in use 4) how to use the product 5) product features 6) comparison 7) user benefit 8) humor 9) testimonial 10) negative appeal
36. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100
Publicity Tools
Participants in the marketing process
BDI (Brand development index)
Buyer Turnover
37. What is the best way to grab attention in an ad?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
38. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.
Deals
Theater Tests
Institutional Advertising
Samples
39. Advertising showing one brand's strengths relative to its competitors.
Institutional Advertising
Methods: anxiety and social anxiety ads - present clear and present danger - demonstrate that the only way to avoid this social danger is to buy this product - while it is one of the most effective methods - there are often ethical issues
Comparative
Rebates
40. Stages of ad development
Rich Media
thumbnails - roughs - dummies - comprehensives (elaborate draft)
Benefit headlines - news/information headlines - provocative headlines - question headlines - command headlines
Post-Tests
41. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.
Continuous (Steady) Schedule
Limited-Service Agency
Sales Advertising
Brand interest
42. Approaches to Post-Testing
Portfolio Tests
1. Aided Recall 2. Unaided Recall 3. Attitude Tests 4. Inquiry Tests 5. Sales Tests
Advocacy
Attitude Tests
43. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually
Brand loyalty
thumbnails - roughs - dummies - comprehensives (elaborate draft)
Buyer Turnover
Transit Advertising
44. Reach (% of total market) x Frequency
Gross Ratings Points (GRPs)
Pioneering
Reminder
Product Advertisements
45. Consumers are invited to view a new TV show or movie in which test commercials are also shown.
In-House Agencies
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
Theater Tests
Reach
46. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
Habits
funny ads - but not always for the right reasons
attract attention - engage the audience - explain the visual - lead the audience into the body of the ad - introduce the brand and present the selling message
47. Link key attributes to the brand name
Transit Advertising
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
Aided Recall
Segmenting
48. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market
STP Marketing (Segmenting - Targeting - Positioning)
creating a picture of the concept they want to convey
Reference groups
Message development - You must create a message that gets into the minds of the consumer and target audience
49. Types of audience resonance
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
50. The use of a brand-name product in a movie - TV show - video - or commercial for another product.
Product Placement
Lead in paragraphs - interior paragraphs - trial close - and close
Functional needs
Positively originated (transformational) motives
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests