Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Common Advertising Appeals






2. Persuade the customer






3. Advertising used to reinforce previous knowledge of a product.






4. A discount on each case ordered during a specific time period.






5. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






6. The cost of reaching 1 - 000 individuals or households with the advertising message.






7. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






8. Advertising showing one brand's strengths relative to its competitors.






9. Value of Promotion






10. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






11. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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12. The speed which buyers forget the brand if advertising is not seen.






13. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






14. Advertising that promotes a specific brand's features and benefits.






15. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






16. Interactive online advertising.






17. Content advertising






18. Duration of an advertising message or campaign over a given period of time - sustains memory






19. What are the types of subheads?






20. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






21. Link key attributes to the brand name






22. Time - place of sale - environment






23. Reimbursing a retailer for extra in-store support or special featuring of the brand.






24. Approaches to Post-Testing






25. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






26. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






27. What are the positives to newspapers as a form of mass media?






28. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






29. Visualization/conceptualization






30. Factors of Scheduling Advertising






31. Where is the advertising and brand battle won or lost?






32. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






33. Informs consumers about services or merchandise offered at regular prices






34. What are the function of headlines?






35. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






36. Consumer needs - product development - assess effectiveness - financial planning and quality control






37. Gathering - recording - and analyzing new information to help managers make marketing decisions






38. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






39. The more frequently a product is purchased - the less repetition is required.






40. Stages of ad development






41. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






42. Offering the product free or at a greatly reduced price.






43. Promote brand recall






44. Allow the audience to participate actively & immediately






45. What does the layout of an ad consist of?






46. Studies such as controlled experiments and consumer purchase tests.






47. Promotes a specific product or service and stimulates short term action while building awareness of the business






48. What kinds of ads resonate more?






49. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






50. Ads that state the position of a company on an issue.