Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Forms of Institutional Advertisements






2. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






3. How often new buyers enter the market to buy the product.






4. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






5. Offers the return of money based on proof of purchase.






6. Time - place of sale - environment






7. The average number of times a person in the target audience is exposed to an ad.






8. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






9. Made up of the company's own advertising staff. They may provide full services or limited services.






10. Reimbursing a retailer for extra in-store support or special featuring of the brand.






11. Three Common Discounts and Allowances






12. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






13. Changing behavior by inducing anxiety






14. Party Responsible for Carrying Out Advertising Program






15. Sales promotions that offer a discounted price to the consumer - which encourage trial.






16. Interactive online advertising.






17. What does the layout of an ad consist of?






18. What are the types of headlines?






19. Visualization/conceptualization






20. A discount on each case ordered during a specific time period.






21. Advertising showing one brand's strengths relative to its competitors.






22. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






23. Advertisements focused on selling a product or service






24. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






25. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






26. Link key attributes to the brand name






27. Forms of Product Advertising






28. Content advertising






29. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






30. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






31. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






32. The number of different people or households exposed to an ad.






33. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






34. Allow the audience to participate actively & immediately






35. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






36. The more frequently a product is purchased - the less repetition is required.






37. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






38. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






39. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






40. Approaches to Post-Testing






41. The speed which buyers forget the brand if advertising is not seen.






42. The manufacturer provides the complete ads & shares the cost of the advertising time or space






43. Markets are segmented - products are positioned






44. Affective Association

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45. Information gathered about a particular market or market segment






46. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






47. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






48. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






49. Ads in magazines can be strategically placed in these places...






50. Merchandise offered free or at a significant discount.