Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that promotes a specific brand's features and benefits.






2. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






3. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






4. Some methods for scheduling media






5. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






6. Promotes a specific product or service and stimulates short term action while building awareness of the business






7. Tests used to test ad alternatives.






8. Transform consumption experience






9. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






10. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






11. Offers the return of money based on proof of purchase.






12. Advertising used to reinforce previous knowledge of a product.






13. Stages of ad development






14. Reimbursing a retailer for extra in-store support or special featuring of the brand.






15. Ads in magazines can be strategically placed in these places...






16. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






17. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






18. What are the principles of design?






19. Gross rating points =






20. Family - society - reference groups - opinion leaders






21. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






22. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






23. Placing items on sale and offering two-for-one specials of other deals






24. What are the standard subjects for ad visuals?






25. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






26. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






27. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






28. Ads that simply bring the company's name to the attention of its target market again.






29. Form - task - possession - time - place utility






30. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






31. Types of Advertisements






32. They use Retail Advertising because retail stores account for so much of the market






33. Simply the percentage of homes exposed to an advertising media






34. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






35. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






36. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






37. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






38. What is the best way to grab attention in an ad?

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39. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






40. Time - place of sale - environment






41. Ads used for announcements about what a company is - what it can do - and where it is located.






42. Markets are segmented - products are positioned






43. The more frequently a product is purchased - the less repetition is required.






44. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






45. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






46. Elements of an advertising message






47. Cost of media buy/targeted audienceX1 - 000






48. What are the types of subheads?






49. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






50. How often new buyers enter the market to buy the product.