Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads that state the position of a company on an issue.






2. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






3. Party Responsible for Carrying Out Advertising Program






4. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






5. Approaches to Post-Testing






6. What do the most effective radio commercials use?






7. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






8. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






9. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






10. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






11. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






12. Placing items on sale and offering two-for-one specials of other deals






13. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






14. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






15. Broad category of media - such as television - radio or newspaper






16. Three Approaches to Setting Advertising Schedules






17. Advertising that promotes a specific brand's features and benefits.






18. The manufacturer provides the complete ads & shares the cost of the advertising time or space






19. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






20. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






21. The greater size of an ad illustration...






22. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






23. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






24. Ads that simply bring the company's name to the attention of its target market again.






25. What are the function of headlines?






26. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






27. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






28. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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29. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






30. Scare the consumer into action






31. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






32. Link key attributes to the brand name






33. Influencing the brand choice of consumers who are 'ready to buy'






34. The more frequently a product is purchased - the less repetition is required.






35. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






36. Recruit new customers - retain current customers - and regain lost customers






37. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






38. A discount on each case ordered during a specific time period.






39. Promotes a specific product or service and stimulates short term action while building awareness of the business






40. Transform consumption experience






41. Affective Association

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42. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






43. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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44. Reach (% of total market) x Frequency






45. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






46. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






47. Gross rating points =






48. Is an individual's openness or curiosity about a brand






49. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






50. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.