Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information gathered about a particular market or market segment






2. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






3. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






4. Reimbursing a retailer for extra in-store support or special featuring of the brand.






5. Offering the product free or at a greatly reduced price.






6. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






7. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






8. Changing behavior by inducing anxiety






9. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






10. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






11. What is the best way to grab attention in an ad?


12. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






13. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






14. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






15. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






16. Ads used for announcements about what a company is - what it can do - and where it is located.






17. Joining together in a consistent manner everything that communicates with customers






18. A discount on each case ordered during a specific time period.






19. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


20. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






21. Advertising used to reinforce previous knowledge of a product.






22. Made up of the company's own advertising staff. They may provide full services or limited services.






23. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






24. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






25. Situate the brand socially






26. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






27. The speed which buyers forget the brand if advertising is not seen.






28. Ads on the interior and exterior of busses - subways - and taxis.






29. Advertisements that tell people what a product is - what it can do - and where it can be found.






30. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






31. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






32. Duration of an advertising message or campaign over a given period of time - sustains memory






33. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


34. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






35. Party Responsible for Carrying Out Advertising Program






36. Allow the audience to participate actively & immediately






37. Recruit new customers - retain current customers - and regain lost customers






38. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






39. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






40. Form - task - possession - time - place utility






41. People we try to emulate or whose approval concerns us






42. Consumer needs - product development - assess effectiveness - financial planning and quality control






43. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






44. Ads in magazines can be strategically placed in these places...






45. Reach (% of total market) x Frequency






46. Is the products ability to satisfy both functional needs & symbolic wants






47. Tests used to test ad alternatives.






48. What are the function of headlines?






49. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






50. The greater size of an ad illustration...