Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gathering - recording - and analyzing new information to help managers make marketing decisions






2. Made up of the company's own advertising staff. They may provide full services or limited services.






3. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






4. Duration of an advertising message or campaign over a given period of time - sustains memory






5. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






6. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






7. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






8. Advertising used to reinforce previous knowledge of a product.






9. Advertising that promotes a specific brand's features and benefits.






10. Advertisements focused on selling a product or service






11. Offers the return of money based on proof of purchase.






12. The average number of times a person in the target audience is exposed to an ad.






13. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






14. Joining together in a consistent manner everything that communicates with customers






15. What are the kinds of copy you can have in an ad?






16. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.


17. Promotes a specific product or service and stimulates short term action while building awareness of the business






18. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






19. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






20. Ads on the interior and exterior of busses - subways - and taxis.






21. What is the best way to grab attention in an ad?


22. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






23. What do the most effective radio commercials use?






24. Types of Advertisements






25. A discount on each case ordered during a specific time period.






26. Placing items on sale and offering two-for-one specials of other deals






27. Is our acquired mental position regarding some idea or object






28. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






29. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






30. Transform consumption experience






31. The more frequently a product is purchased - the less repetition is required.






32. Promote brand recall






33. Scare the consumer into action






34. Where is the advertising and brand battle won or lost?






35. The cost of reaching 1 - 000 individuals or households with the advertising message.






36. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






37. Types of audience resonance


38. Advertising showing one brand's strengths relative to its competitors.






39. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






40. Information gathered about a particular market or market segment






41. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






42. Informs consumers about services or merchandise offered at regular prices






43. Gross rating points =






44. Content advertising






45. Cost of media buy/targeted audienceX1 - 000






46. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






47. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


48. Consumer needs - product development - assess effectiveness - financial planning and quality control






49. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






50. Allow the audience to participate actively & immediately