Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do the most effective radio commercials use?






2. Is the products ability to satisfy both functional needs & symbolic wants






3. Elements of an advertising message






4. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






5. Scare the consumer into action






6. Advertising used to reinforce previous knowledge of a product.






7. Tests used to test ad alternatives.






8. The number of different people or households exposed to an ad.






9. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






10. Gross rating points =






11. Markets are segmented - products are positioned






12. Approaches to Post-Testing






13. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






14. What are the kinds of copy you can have in an ad?






15. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






16. Situate the brand socially






17. Interactive online advertising.






18. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






19. Family - society - reference groups - opinion leaders






20. Ads that simply bring the company's name to the attention of its target market again.






21. The cost of reaching 1 - 000 individuals or households with the advertising message.






22. Displays that take the form of an advertising sign in high traffic areas of store aisles.






23. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






24. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






25. What kind of ads are most often remembered?






26. Some methods for scheduling media






27. Advertising that promotes a specific brand's features and benefits.






28. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






29. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






30. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






31. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






32. The speed which buyers forget the brand if advertising is not seen.






33. Define the brand image






34. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






35. Simply the percentage of homes exposed to an advertising media






36. Promotes a specific product or service and stimulates short term action while building awareness of the business






37. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






38. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






39. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






40. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






41. Made up of the company's own advertising staff. They may provide full services or limited services.






42. Gathering - recording - and analyzing new information to help managers make marketing decisions






43. Sales promotions that offer a discounted price to the consumer - which encourage trial.






44. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






45. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






46. What are the types of subheads?






47. What are the function of headlines?






48. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






49. Link key attributes to the brand name






50. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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