Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






2. Forms of Product Advertising






3. Link key attributes to the brand name






4. Studies such as controlled experiments and consumer purchase tests.






5. What are the principles of design?






6. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






7. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






8. What are the kinds of copy you can have in an ad?






9. Joining together in a consistent manner everything that communicates with customers






10. Is the products ability to satisfy both functional needs & symbolic wants






11. Advertising used to reinforce previous knowledge of a product.






12. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






13. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






14. Transform consumption experience






15. Factors of Scheduling Advertising






16. Scare the consumer into action






17. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






18. Party Responsible for Carrying Out Advertising Program






19. Offering the product free or at a greatly reduced price.






20. Ads that state the position of a company on an issue.






21. Recruit new customers - retain current customers - and regain lost customers






22. Gross rating points =






23. What are the standard subjects for ad visuals?






24. Reach (% of total market) x Frequency






25. Advertising showing one brand's strengths relative to its competitors.






26. Ads on the interior and exterior of busses - subways - and taxis.






27. The more frequently a product is purchased - the less repetition is required.






28. The number of different people or households exposed to an ad.






29. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






30. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






31. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






32. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






33. Affective Association

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34. Approaches to Post-Testing






35. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






36. What are the types of Formatting the Body Copy?






37. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






38. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






39. Three Approaches to Setting Advertising Schedules






40. People we try to emulate or whose approval concerns us






41. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






42. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






43. Placing items on sale and offering two-for-one specials of other deals






44. Sales promotions that offer a discounted price to the consumer - which encourage trial.






45. Is our acquired mental position regarding some idea or object






46. What are the function of headlines?






47. Form - task - possession - time - place utility






48. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






49. Visualization/conceptualization






50. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools