Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






2. Ads that state the position of a company on an issue.






3. What are the kinds of copy you can have in an ad?






4. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






5. Allow the audience to participate actively & immediately






6. Changing behavior by inducing anxiety






7. The greater size of an ad illustration...






8. Recruit new customers - retain current customers - and regain lost customers






9. Sales promotions that offer a discounted price to the consumer - which encourage trial.






10. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






11. Consumer needs - product development - assess effectiveness - financial planning and quality control






12. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






13. Situate the brand socially






14. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






15. Some methods for scheduling media






16. A discount on each case ordered during a specific time period.






17. Informs consumers about services or merchandise offered at regular prices






18. Three Common Discounts and Allowances






19. Types of Advertisements






20. What do the most effective radio commercials use?






21. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






22. What does the layout of an ad consist of?






23. Ads in magazines can be strategically placed in these places...






24. Information gathered about a particular market or market segment






25. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






26. Is our acquired mental position regarding some idea or object






27. Markets are segmented - products are positioned






28. Influencing the brand choice of consumers who are 'ready to buy'






29. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






30. Party Responsible for Carrying Out Advertising Program






31. People we try to emulate or whose approval concerns us






32. Three Approaches to Setting Advertising Schedules






33. Gathering - recording - and analyzing new information to help managers make marketing decisions






34. Duration of an advertising message or campaign over a given period of time - sustains memory






35. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






36. Time - place of sale - environment






37. Gross rating points =






38. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






39. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






40. Studies such as controlled experiments and consumer purchase tests.






41. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






42. Elements of an advertising message






43. What are the types of Formatting the Body Copy?






44. What are the standard subjects for ad visuals?






45. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






46. What are the positives to newspapers as a form of mass media?






47. Cost of media buy/targeted audienceX1 - 000






48. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






49. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






50. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'