Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How often new buyers enter the market to buy the product.






2. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






3. What kind of ads are most often remembered?






4. Is the products ability to satisfy both functional needs & symbolic wants






5. Made up of the company's own advertising staff. They may provide full services or limited services.






6. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






7. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






8. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






9. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






10. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






11. What kinds of ads resonate more?






12. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






13. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






14. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






15. Time - place of sale - environment






16. Ads that simply bring the company's name to the attention of its target market again.






17. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






18. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






19. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






20. Merchandise offered free or at a significant discount.






21. What are the function of headlines?






22. Joining together in a consistent manner everything that communicates with customers






23. Forms of Product Advertising






24. Stages of ad development






25. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






26. What are the types of Formatting the Body Copy?






27. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






28. Three Common Discounts and Allowances






29. Elements of an advertising message






30. Information gathered about a particular market or market segment






31. The cost of reaching 1 - 000 individuals or households with the advertising message.






32. Reimbursing a retailer for extra in-store support or special featuring of the brand.






33. Interactive online advertising.






34. People we try to emulate or whose approval concerns us






35. Approaches to Post-Testing






36. Promote brand recall






37. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






38. What are the types of subheads?






39. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






40. Changing behavior by inducing anxiety






41. Ads used for announcements about what a company is - what it can do - and where it is located.






42. The greater size of an ad illustration...






43. Visualization/conceptualization






44. Informs consumers about services or merchandise offered at regular prices






45. What are the positives to newspapers as a form of mass media?






46. What does the layout of an ad consist of?






47. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






48. Persuade the customer






49. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






50. The more frequently a product is purchased - the less repetition is required.