Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reimbursing a retailer for extra in-store support or special featuring of the brand.






2. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






3. What are the types of Formatting the Body Copy?






4. Situate the brand socially






5. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






6. Advertisements that tell people what a product is - what it can do - and where it can be found.






7. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






8. What are the kinds of copy you can have in an ad?






9. People we try to emulate or whose approval concerns us






10. Markets are segmented - products are positioned






11. Where is the advertising and brand battle won or lost?






12. Changing behavior by inducing anxiety






13. The number of different people or households exposed to an ad.






14. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






15. What are the types of subheads?






16. Duration of an advertising message or campaign over a given period of time - sustains memory






17. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






18. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






19. A discount on each case ordered during a specific time period.






20. Some methods for scheduling media






21. What are the types of headlines?






22. Joining together in a consistent manner everything that communicates with customers






23. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






24. Forms of Product Advertising






25. Common Advertising Appeals






26. Is the products ability to satisfy both functional needs & symbolic wants






27. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






28. What is the best way to grab attention in an ad?

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29. Studies such as controlled experiments and consumer purchase tests.






30. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






31. Family - society - reference groups - opinion leaders






32. Three Approaches to Setting Advertising Schedules






33. Ads on the interior and exterior of busses - subways - and taxis.






34. Persuade the customer






35. Tests used to test ad alternatives.






36. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






37. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






38. They use Retail Advertising because retail stores account for so much of the market






39. Placing items on sale and offering two-for-one specials of other deals






40. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






41. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






42. Promote brand recall






43. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






44. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






45. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






46. What kind of ads are most often remembered?






47. The manufacturer provides the complete ads & shares the cost of the advertising time or space






48. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






49. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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50. Is an individual's openness or curiosity about a brand