Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






2. They use Retail Advertising because retail stores account for so much of the market






3. Ads used for announcements about what a company is - what it can do - and where it is located.






4. The average number of times a person in the target audience is exposed to an ad.






5. Family - society - reference groups - opinion leaders






6. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






7. Stages of ad development






8. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






9. Ads on the interior and exterior of busses - subways - and taxis.






10. The percentage of households in a market that are tuned to a particular TV/radio show.






11. Form - task - possession - time - place utility






12. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






13. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


14. What are the types of subheads?






15. Cost of media buy/targeted audienceX1 - 000






16. Advertisements that tell people what a product is - what it can do - and where it can be found.






17. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






18. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


19. Offering the product free or at a greatly reduced price.






20. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






21. Reimbursing a retailer for extra in-store support or special featuring of the brand.






22. Consumer needs - product development - assess effectiveness - financial planning and quality control






23. Affective Association


24. Information gathered about a particular market or market segment






25. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






26. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






27. Content advertising






28. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






29. Transform consumption experience






30. Allow the audience to participate actively & immediately






31. What kinds of ads resonate more?






32. The speed which buyers forget the brand if advertising is not seen.






33. Recruit new customers - retain current customers - and regain lost customers






34. Advertising showing one brand's strengths relative to its competitors.






35. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






36. Visualization/conceptualization






37. Types of Publicity Tools






38. Forms of Product Advertising






39. What is the best way to grab attention in an ad?


40. Situate the brand socially






41. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






42. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






43. What are the types of headlines?






44. Promote brand recall






45. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






46. Common Advertising Appeals






47. Joining together in a consistent manner everything that communicates with customers






48. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






49. Offers the return of money based on proof of purchase.






50. Advertising used to reinforce previous knowledge of a product.