Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Merchandise offered free or at a significant discount.






2. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






3. Information gathered about a particular market or market segment






4. Reimbursing a retailer for extra in-store support or special featuring of the brand.






5. Elements of an advertising message






6. Advertising that promotes a specific brand's features and benefits.






7. Scare the consumer into action






8. People we try to emulate or whose approval concerns us






9. Ads in magazines can be strategically placed in these places...






10. Advertisements focused on selling a product or service






11. Visualization/conceptualization






12. Ads used for announcements about what a company is - what it can do - and where it is located.






13. What are the positives to newspapers as a form of mass media?






14. Advertising showing one brand's strengths relative to its competitors.






15. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






16. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






17. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






18. The more frequently a product is purchased - the less repetition is required.






19. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






20. Situate the brand socially






21. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






22. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






23. Markets are segmented - products are positioned






24. Form - task - possession - time - place utility






25. Cost of media buy/targeted audienceX1 - 000






26. Ads that state the position of a company on an issue.






27. Tests used to test ad alternatives.






28. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






29. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






30. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






31. What are the principles of design?






32. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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33. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






34. Stages of ad development






35. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






36. The manufacturer provides the complete ads & shares the cost of the advertising time or space






37. Forms of Institutional Advertisements






38. What kinds of ads resonate more?






39. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






40. Approaches to Post-Testing






41. Gathering - recording - and analyzing new information to help managers make marketing decisions






42. Factors of Scheduling Advertising






43. Affective Association

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44. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






45. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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46. Is the products ability to satisfy both functional needs & symbolic wants






47. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






48. Ads on the interior and exterior of busses - subways - and taxis.






49. Reach (% of total market) x Frequency






50. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.