Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Interactive online advertising.






2. What are the types of subheads?






3. Is an individual's openness or curiosity about a brand






4. What kind of ads are most often remembered?






5. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






6. The average number of times a person in the target audience is exposed to an ad.






7. Time - place of sale - environment






8. Link key attributes to the brand name






9. Broad category of media - such as television - radio or newspaper






10. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






11. Where is the advertising and brand battle won or lost?






12. Reimbursing a retailer for extra in-store support or special featuring of the brand.






13. Family - society - reference groups - opinion leaders






14. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






15. Transform consumption experience






16. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






17. The percentage of households in a market that are tuned to a particular TV/radio show.






18. Displays that take the form of an advertising sign in high traffic areas of store aisles.






19. Offers the return of money based on proof of purchase.






20. Party Responsible for Carrying Out Advertising Program






21. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






22. Ads that simply bring the company's name to the attention of its target market again.






23. The number of different people or households exposed to an ad.






24. What are the positives to newspapers as a form of mass media?






25. What are the types of headlines?






26. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






27. Changing behavior by inducing anxiety






28. Promotes a specific product or service and stimulates short term action while building awareness of the business






29. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






30. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






31. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






32. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






33. Visualization/conceptualization






34. Tests used to test ad alternatives.






35. Scare the consumer into action






36. Gross rating points =






37. Form - task - possession - time - place utility






38. Gathering - recording - and analyzing new information to help managers make marketing decisions






39. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






40. Advertising that promotes a specific brand's features and benefits.






41. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






42. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






43. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






44. Types of Publicity Tools






45. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


46. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






47. Made up of the company's own advertising staff. They may provide full services or limited services.






48. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






49. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






50. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183