Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People we try to emulate or whose approval concerns us






2. Types of Publicity Tools






3. Advertisements focused on selling a product or service






4. Is our acquired mental position regarding some idea or object






5. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






6. Allow the audience to participate actively & immediately






7. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






8. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






9. Forms of Institutional Advertisements






10. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






11. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






12. Elements of an advertising message






13. Offering the product free or at a greatly reduced price.






14. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






15. Scare the consumer into action






16. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






17. What are the standard subjects for ad visuals?






18. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






19. Three Common Discounts and Allowances






20. Gross rating points =






21. Placing items on sale and offering two-for-one specials of other deals






22. Party Responsible for Carrying Out Advertising Program






23. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






24. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






25. Types of audience resonance

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26. Ads in magazines can be strategically placed in these places...






27. Tests used to test ad alternatives.






28. Link key attributes to the brand name






29. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






30. Information gathered about a particular market or market segment






31. Duration of an advertising message or campaign over a given period of time - sustains memory






32. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






33. What are the kinds of copy you can have in an ad?






34. Situate the brand socially






35. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






36. Persuade the customer






37. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






38. Some methods for scheduling media






39. Ads that simply bring the company's name to the attention of its target market again.






40. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






41. Common Advertising Appeals






42. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






43. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






44. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






45. Promotes a specific product or service and stimulates short term action while building awareness of the business






46. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






47. Ads on the interior and exterior of busses - subways - and taxis.






48. Broad category of media - such as television - radio or newspaper






49. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






50. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air