Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Publicity Tools






2. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






3. Advertisements that tell people what a product is - what it can do - and where it can be found.






4. What are the principles of design?






5. The greater size of an ad illustration...






6. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






7. Markets are segmented - products are positioned






8. Placing items on sale and offering two-for-one specials of other deals






9. What are the kinds of copy you can have in an ad?






10. Gross rating points =






11. Made up of the company's own advertising staff. They may provide full services or limited services.






12. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






13. Define the brand image






14. Elements of an advertising message






15. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






16. What are the types of headlines?






17. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






18. The percentage of households in a market that are tuned to a particular TV/radio show.






19. Stages of ad development






20. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






21. The more frequently a product is purchased - the less repetition is required.






22. Ads in magazines can be strategically placed in these places...






23. The speed which buyers forget the brand if advertising is not seen.






24. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






25. Allow the audience to participate actively & immediately






26. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






27. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






28. Offers the return of money based on proof of purchase.






29. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






30. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






31. What do the most effective radio commercials use?






32. What is the best way to grab attention in an ad?

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33. Duration of an advertising message or campaign over a given period of time - sustains memory






34. Changing behavior by inducing anxiety






35. The number of different people or households exposed to an ad.






36. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






37. Three Approaches to Setting Advertising Schedules






38. Advertising used to reinforce previous knowledge of a product.






39. Consumer needs - product development - assess effectiveness - financial planning and quality control






40. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






41. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






42. What are the standard subjects for ad visuals?






43. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






44. What kind of ads are most often remembered?






45. Offering the product free or at a greatly reduced price.






46. Merchandise offered free or at a significant discount.






47. Factors of Scheduling Advertising






48. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






49. Tests used to test ad alternatives.






50. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers