Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Made up of the company's own advertising staff. They may provide full services or limited services.






2. Is an individual's openness or curiosity about a brand






3. Ads that simply bring the company's name to the attention of its target market again.






4. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






5. The number of different people or households exposed to an ad.






6. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






7. Factors of Scheduling Advertising






8. Advertising showing one brand's strengths relative to its competitors.






9. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






10. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






11. Duration of an advertising message or campaign over a given period of time - sustains memory






12. Gross rating points =






13. Ads in magazines can be strategically placed in these places...






14. Ads used for announcements about what a company is - what it can do - and where it is located.






15. A discount on each case ordered during a specific time period.






16. The more frequently a product is purchased - the less repetition is required.






17. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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18. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






19. Elements of an advertising message






20. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






21. Reimbursing a retailer for extra in-store support or special featuring of the brand.






22. Stages of ad development






23. Changing behavior by inducing anxiety






24. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






25. Value of Promotion






26. Ads that state the position of a company on an issue.






27. What kind of ads are most often remembered?






28. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






29. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






30. What are the standard subjects for ad visuals?






31. Interactive online advertising.






32. What does the layout of an ad consist of?






33. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






34. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






35. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






36. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






37. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






38. Three Common Discounts and Allowances






39. Approaches to Post-Testing






40. Displays that take the form of an advertising sign in high traffic areas of store aisles.






41. Simply the percentage of homes exposed to an advertising media






42. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






43. How often new buyers enter the market to buy the product.






44. Offering the product free or at a greatly reduced price.






45. What are the types of Formatting the Body Copy?






46. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






47. Broad category of media - such as television - radio or newspaper






48. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






49. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






50. What is the best way to grab attention in an ad?

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