Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Forms of Product Advertising






2. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






3. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






4. What are the kinds of copy you can have in an ad?






5. Studies such as controlled experiments and consumer purchase tests.






6. Factors of Scheduling Advertising






7. Content advertising






8. Some methods for scheduling media






9. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






10. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






11. Offers the return of money based on proof of purchase.






12. Offering the product free or at a greatly reduced price.






13. What is the best way to grab attention in an ad?

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14. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






15. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






16. Types of audience resonance

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17. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






18. Party Responsible for Carrying Out Advertising Program






19. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






20. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






21. Time - place of sale - environment






22. The number of different people or households exposed to an ad.






23. What kinds of ads resonate more?






24. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






25. Advertisements that tell people what a product is - what it can do - and where it can be found.






26. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






27. What kind of ads are most often remembered?






28. Visualization/conceptualization






29. People we try to emulate or whose approval concerns us






30. Consumer needs - product development - assess effectiveness - financial planning and quality control






31. Influencing the brand choice of consumers who are 'ready to buy'






32. Periods of advertising scheduled between periods of no advertising to reflect seasonal demand.






33. Forms of Institutional Advertisements






34. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






35. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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36. Family - society - reference groups - opinion leaders






37. What are the function of headlines?






38. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






39. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






40. Simply the percentage of homes exposed to an advertising media






41. Advertising used to reinforce previous knowledge of a product.






42. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






43. Promote brand recall






44. What are the positives to newspapers as a form of mass media?






45. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






46. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






47. Tests used to test ad alternatives.






48. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






49. Cost of media buy/targeted audienceX1 - 000






50. What are the types of headlines?







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Can you answer 50 questions in 15 minutes?


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