Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Broad category of media - such as television - radio or newspaper






2. Types of Advertisements






3. They use Retail Advertising because retail stores account for so much of the market






4. Value of Promotion






5. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






6. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






7. What are the standard subjects for ad visuals?






8. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






9. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






10. Three Approaches to Setting Advertising Schedules






11. Promote brand recall






12. Three Common Discounts and Allowances






13. People we try to emulate or whose approval concerns us






14. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






15. The use of a brand-name product in a movie - TV show - video - or commercial for another product.






16. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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17. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






18. What are the types of Formatting the Body Copy?






19. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






20. Allow the audience to participate actively & immediately






21. Link key attributes to the brand name






22. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






23. What kind of ads are most often remembered?






24. Factors of Scheduling Advertising






25. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






26. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






27. What is the best way to grab attention in an ad?

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28. The more frequently a product is purchased - the less repetition is required.






29. What are the kinds of copy you can have in an ad?






30. Common Advertising Appeals






31. What kinds of ads resonate more?






32. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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33. Tests used to test ad alternatives.






34. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






35. Advertising used to reinforce previous knowledge of a product.






36. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






37. Advertisements used to build goodwill or an image for an organization rather than promote a specific good or service.






38. Information gathered about a particular market or market segment






39. Party Responsible for Carrying Out Advertising Program






40. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






41. Where is the advertising and brand battle won or lost?






42. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






43. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






44. How often new buyers enter the market to buy the product.






45. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






46. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






47. The greater size of an ad illustration...






48. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






49. Persuade the customer






50. Cost of media buy/targeted audienceX1 - 000