Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is our acquired mental position regarding some idea or object






2. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






3. Time - place of sale - environment






4. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






5. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.






6. Displays that take the form of an advertising sign in high traffic areas of store aisles.






7. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






8. Promotes a specific product or service and stimulates short term action while building awareness of the business






9. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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10. Affective Association

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11. The number of different people or households exposed to an ad.






12. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






13. Gathering - recording - and analyzing new information to help managers make marketing decisions






14. What does the layout of an ad consist of?






15. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






16. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






17. A marketing strategy employed when advertisers focus their efforts on one subgroup pf a product's total market






18. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






19. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






20. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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21. The manufacturer provides the complete ads & shares the cost of the advertising time or space






22. Advertisements focused on selling a product or service






23. Situate the brand socially






24. What is the best way to grab attention in an ad?

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25. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






26. What are the kinds of copy you can have in an ad?






27. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






28. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






29. Advertisements that tell people what a product is - what it can do - and where it can be found.






30. Consumer needs - product development - assess effectiveness - financial planning and quality control






31. Factors of Scheduling Advertising






32. Types of Publicity Tools






33. Reimbursing a retailer for extra in-store support or special featuring of the brand.






34. The more frequently a product is purchased - the less repetition is required.






35. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






36. Offers the return of money based on proof of purchase.






37. The percentage of households in a market that are tuned to a particular TV/radio show.






38. Visualization/conceptualization






39. Is an individual's openness or curiosity about a brand






40. Reach (% of total market) x Frequency






41. Content advertising






42. Recruit new customers - retain current customers - and regain lost customers






43. Offering the product free or at a greatly reduced price.






44. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






45. They use Retail Advertising because retail stores account for so much of the market






46. A discount on each case ordered during a specific time period.






47. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






48. Approaches to Post-Testing






49. Where is the advertising and brand battle won or lost?






50. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.