Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three Common Trade-Oriented Sales Promotions (Trade Promotions)


2. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






3. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






4. What does the layout of an ad consist of?






5. Recruit new customers - retain current customers - and regain lost customers






6. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






7. Allow the audience to participate actively & immediately






8. Information gathered about a particular market or market segment






9. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






10. What kinds of ads resonate more?






11. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






12. Markets are segmented - products are positioned






13. Time - place of sale - environment






14. Advertisements focused on selling a product or service






15. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






16. Ads that simply bring the company's name to the attention of its target market again.






17. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






18. Elements of an advertising message






19. Factors of Scheduling Advertising






20. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






21. What are the positives to newspapers as a form of mass media?






22. Sales promotions that offer a discounted price to the consumer - which encourage trial.






23. Visualization/conceptualization






24. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






25. Displays that take the form of an advertising sign in high traffic areas of store aisles.






26. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






27. What kind of ads are most often remembered?






28. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






29. Types of Publicity Tools






30. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






31. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






32. How often new buyers enter the market to buy the product.






33. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






34. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






35. Offers the return of money based on proof of purchase.






36. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






37. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






38. Types of Advertisements






39. Merchandise offered free or at a significant discount.






40. Reach (% of total market) x Frequency






41. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






42. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






43. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






44. What do the most effective radio commercials use?






45. What are the kinds of copy you can have in an ad?






46. Offering the product free or at a greatly reduced price.






47. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






48. Cost of media buy/targeted audienceX1 - 000






49. Three Common Discounts and Allowances






50. Gathering - recording - and analyzing new information to help managers make marketing decisions