Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach (% of total market) x Frequency






2. Family - society - reference groups - opinion leaders






3. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood






4. Firms in the same business (real-estate agents - insurance agents - pharmacies - car dealers - or travel agents) or in the same part of town advertise jointly






5. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






6. Displays that take the form of an advertising sign in high traffic areas of store aisles.






7. After being shown an ad - respondents are asked whether their previous exposure to it was though reading - viewing - or listening.






8. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






9. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.






10. Form - task - possession - time - place utility






11. Situate the brand socially






12. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






13. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






14. Is the products ability to satisfy both functional needs & symbolic wants






15. Sales promotions that offer a discounted price to the consumer - which encourage trial.






16. A discount on each case ordered during a specific time period.






17. What does the layout of an ad consist of?






18. What are the principles of design?






19. Time - place of sale - environment






20. From basic physiological needs to safety - social - and esteem needs to self-actualization needs

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21. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






22. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






23. Scare the consumer into action






24. Reimbursing a retailer for extra in-store support or special featuring of the brand.






25. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






26. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






27. Ads on the interior and exterior of busses - subways - and taxis.






28. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






29. Advertising used to reinforce previous knowledge of a product.






30. Methods of obtaining non-personal presentation of an organization - good - or service without direct costs.






31. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






32. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






33. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






34. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






35. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






36. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






37. Visualization/conceptualization






38. Made up of the company's own advertising staff. They may provide full services or limited services.






39. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






40. Tests used to test ad alternatives.






41. The percentage of households in a market that are tuned to a particular TV/radio show.






42. People we try to emulate or whose approval concerns us






43. Three Approaches to Setting Advertising Schedules






44. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






45. Link key attributes to the brand name






46. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






47. Value of Promotion






48. Content advertising






49. The greater size of an ad illustration...






50. What are the positives to newspapers as a form of mass media?