Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Forms of Institutional Advertisements






2. Consumer needs - product development - assess effectiveness - financial planning and quality control






3. The manufacturer provides the complete ads & shares the cost of the advertising time or space






4. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






5. Some methods for scheduling media






6. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






7. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.






8. Time - place of sale - environment






9. Is the products ability to satisfy both functional needs & symbolic wants






10. The local media of each country - for large campaigns targeted to consumers or businesses within a single country






11. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






12. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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13. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






14. Consumers are invited to view a new TV show or movie in which test commercials are also shown.






15. Is our acquired mental position regarding some idea or object






16. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






17. Studies such as controlled experiments and consumer purchase tests.






18. Specializes in one aspect of the advertising process such as creative services to develop the advertising copy - buying previously un-purchased media - or providing internet services.






19. Information gathered about a particular market or market segment






20. Stages of ad development






21. What are the types of Formatting the Body Copy?






22. They use Retail Advertising because retail stores account for so much of the market






23. Ads on the interior and exterior of busses - subways - and taxis.






24. Displays that take the form of an advertising sign in high traffic areas of store aisles.






25. Types of audience resonance

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26. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






27. Visualization/conceptualization






28. What are the principles of design?






29. Sales tools used to support a company's advertising or personal selling directed at wholesalers - retailers - or distributors.






30. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






31. Affective Association

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32. Where is the advertising and brand battle won or lost?






33. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






34. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






35. Ads in magazines can be strategically placed in these places...






36. Gathering - recording - and analyzing new information to help managers make marketing decisions






37. Reach (% of total market) x Frequency






38. What is the best way to grab attention in an ad?

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39. Scare the consumer into action






40. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






41. Three Approaches to Setting Advertising Schedules






42. Common Advertising Appeals






43. Is an individual's openness or curiosity about a brand






44. The cost of reaching 1 - 000 individuals or households with the advertising message.






45. Persuade the customer






46. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






47. Promotes a specific product or service and stimulates short term action while building awareness of the business






48. Form - task - possession - time - place utility






49. Advertising that promotes a specific brand's features and benefits.






50. Types of Advertisements







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Can you answer 50 questions in 15 minutes?


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