SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade promotions focused on maintaining or increasing inventory levels in the channel of distribution.
Media vehicle
Allowances and Discounts
1. Merchandise Allowance 2. Case Allowance 3. Finance Allowance
kickers - boldface and italics
2. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning
Product Placement
Habits
Opinion leaders
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
3. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state
Negatively originated (informational) motives
Rossiter & Percy's Fundamental Motives
Portfolio Tests
Trade-Oriented Sales Promotions (Trade Promotions)
4. Gathering - recording - and analyzing new information to help managers make marketing decisions
Limited-Service Agency
Attitudes
Marketing research
visuals - headlines - subheads - body copy - slogan - seal - logo - signature
5. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else
Publicity Tools
the more audience attention
Exchange
Cooperative
6. Studies such as controlled experiments and consumer purchase tests.
Ad research
1. Buyer Turnover 2. Purchase Frequency 3. Forgetting Rate
Unaided Recall
Sales Tests
7. Elements of an advertising message
audience - ad message itself - communications media - and the product concept
Unaided Recall
Classified Advertising
Competitive
8. Reach (% of total market) x Frequency
International Media
CPM-TM
Gross Ratings Points (GRPs)
Competitive
9. Markets are segmented - products are positioned
Rossiter & Percy's Fundamental Motives
Segmenting
Media vehicle
Digital Interactive Media
10. Situate the brand socially
Media vehicle
Methods: Put it in everyday context - or branded entertainment - emphasizes that objects have social meaning - advertisers know this so they try to put the product in a socially desirable context
thumbnails - roughs - dummies - comprehensives (elaborate draft)
Marketing research
11. Recruit new customers - retain current customers - and regain lost customers
audience - ad message itself - communications media - and the product concept
Purposes of Marketing research
1. Merchandise Allowance 2. Case Allowance 3. Finance Allowance
Nonpersonal influences on consumer behavior
12. The greater size of an ad illustration...
Sales Advertising
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
the more audience attention
Lead in paragraphs - interior paragraphs - trial close - and close
13. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure
Electronic Media
Rating
Clearance advertising (a special form of sale advertising)
Reach
14. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.
1. Pioneering (or Informational) 2. Competitive (or Persuasive) 3. Reminder
CB - The Consumer Decision Process
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
Consumer-Oriented Sales Promotions (Consumer Promotions)
15. The number of different people or households exposed to an ad.
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
Reach
Frequently use the word 'you'
Flighting (Intermittent) Schedule
16. Define the brand image
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
CPM-TM
Vertical cooperative advertising
Sales Advertising
17. What are the standard subjects for ad visuals?
Sounds that are familiar
1) the package containing the product 2) the product itself 3) the product in use 4) how to use the product 5) product features 6) comparison 7) user benefit 8) humor 9) testimonial 10) negative appeal
1) Informational-problem avoidance or removal 2) Transformational-use positive reinforcement through reward 3) 'boom factor'-gets your attention now
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
18. Paying retailers for financing costs or financial losses associated with consumer sales promotions.
Product Placement
Sales Advertising
Integrated Marketing Communications
Finance Allowance
19. People we try to emulate or whose approval concerns us
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Horizontal cooperative advertising
Inquiry Tests
Reference groups
20. Ads that state the position of a company on an issue.
CPM
Functional needs
Attitude Tests
Advocacy
21. A discount on each case ordered during a specific time period.
Participants in the marketing process
Case Allowance
Frequency
Trade-Oriented Sales Promotions (Trade Promotions)
22. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.
Cooperative Advertising
Contests
Loyalty Programs
Advocacy
23. Some methods for scheduling media
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
visuals - headlines - subheads - body copy - slogan - seal - logo - signature
Full-Service Agency
Bursting - roadblocking - blinking - Pulsing (combining roadblocking and blinking) - Flighting (seasonal advertising) - Continuity (advertising all the time)
24. Displays that take the form of an advertising sign in high traffic areas of store aisles.
kickers - boldface and italics
Reminder
Forgetting Rate
Point-of-Purchase Displays
25. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'
Merchandise Allowance
the more audience attention
Coupons
Frequency
26. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers
Outdoor Advertising (Billboard)
Print Media
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Opinion leaders
27. The cost of reaching 1 - 000 individuals or households with the advertising message.
Rossiter & Percy's Fundamental Motives
Cost per Thousand (CPM)
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
Digital Interactive Media
28. Is an individual's openness or curiosity about a brand
Rating
Brand interest
Pulse (Burst) Schedule
Message development - You must create a message that gets into the minds of the consumer and target audience
29. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies
Outdoor Advertising (Billboard)
Buyer Turnover
provide in depth coverage of local issues - increase coverage of national and international issues - provide follow up reports - local source of consumer information - becomes more mainstream
Finance Allowance
30. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100
Methods: repitition - and slogans/jingles - Resistant to forgetting - efficient for consumer - long-term commitment - creatives dont like this method
audience - ad message itself - communications media - and the product concept
International Media
BDI (Brand development index)
31. Reimbursing a retailer for extra in-store support or special featuring of the brand.
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
fear appeal ads - powerful emotion - focuses on risks - harm - or negative consequences - must be plausible to be effective - hard to use - must offer a relief to the fear (which would be the product)
Merchandise Allowance
STP Marketing (Segmenting - Targeting - Positioning)
32. What are the principles of design?
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Flighting (Intermittent) Schedule
Frequently use the word 'you'
Reminder
33. Allow the audience to participate actively & immediately
Digital Interactive Media
Reach
Coupons
Institutional Advertisements
34. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval
Coupons
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
Positively originated (transformational) motives
Segmenting
35. Forms of Institutional Advertisements
Balance: formal and informal - Unity-harmony among components - Proportion-size and tonal relationships - Emphasis:what is the major component - Sequence/order: how we direct the readers gaze
Pretests
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
36. Offering the product free or at a greatly reduced price.
1) Informational-problem avoidance or removal 2) Transformational-use positive reinforcement through reward 3) 'boom factor'-gets your attention now
Cooperative
Finance Allowance
Samples
37. The speed which buyers forget the brand if advertising is not seen.
Forgetting Rate
Unaided Recall
Gross Ratings Points (GRPs)
Marketing research
38. Family - society - reference groups - opinion leaders
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
Recency planning
1. Product Advertisements 2. Institutional Advertisements
Interpersonal influences on consumer behavior
39. Three Approaches to Setting Advertising Schedules
Method: image ad - most apparent and most associated with characteristics of the brand - little information given - relies on image alone - very important
Methods: Put it in everyday context - or branded entertainment - emphasizes that objects have social meaning - advertisers know this so they try to put the product in a socially desirable context
1. Full-Service Agency 2. Limited-Service Agency 3. In-House Agency
1. Continuous (Steady) Schedule 2. Flighting (Intermittent) Schedule 3. Pulse (Burst) Schedule
40. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.
Competitive Institutional
Inquiry Tests
1. Buyer Turnover 2. Purchase Frequency 3. Forgetting Rate
Sounds that are familiar
41. Is an effective & inexpensive medium to reach the public while they're in the retail neighborhood
fear appeal ads - powerful emotion - focuses on risks - harm - or negative consequences - must be plausible to be effective - hard to use - must offer a relief to the fear (which would be the product)
Transit Advertising (Bus - taxi - and subway advertising)
1. Advocacy 2. Pioneering Institutional 3. Competitive Institutional 4. Reminder Institutional
Opinion leaders
42. Three Common Discounts and Allowances
Cooperative
Purposes of Marketing research
1. Merchandise Allowance 2. Case Allowance 3. Finance Allowance
Recency planning
43. Made up of the company's own advertising staff. They may provide full services or limited services.
Post-Tests
Theater Tests
Frequently use the word 'you'
In-House Agencies
44. Common Advertising Appeals
1. Sex Appeals 2. Fear Appeals 3. Humorous Appeals
Institutional Advertising
fear appeal ads - powerful emotion - focuses on risks - harm - or negative consequences - must be plausible to be effective - hard to use - must offer a relief to the fear (which would be the product)
Rossiter & Percy's Fundamental Motives
45. Types of audience resonance
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
46. Gross rating points =
Lead in paragraphs - interior paragraphs - trial close - and close
Reachxfrequency
Electronic Media
Message development - You must create a message that gets into the minds of the consumer and target audience
47. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.
Premiums
Competitive
Gross Ratings Points (GRPs)
Place-Based Media
48. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools
Gross Ratings Points (GRPs)
1. Coupons 2. Deals 3. Premiums 4. Contests 5. Sweepstakes 6. Samples 7. Loyalty Programs 8. Point-of-Purchase Displays 9. Rebates 10. Product Placement
Ones with fewer words
Benefit headlines - news/information headlines - provocative headlines - question headlines - command headlines
49. What kinds of ads resonate more?
Allowances and Discounts
Ones with fewer words
Method: transformational ads - creation of brand feeling - image and mood are activated when consumer uses product or service - transforms interpretation of consumption experience--focuses on more more more
Putting advertising directly into your medium. Facebook and twitter turn regular content into ads
50. Promotes a specific product or service and stimulates short term action while building awareness of the business
Product Advertising
Method: Unique selling proposition - Forms a competitive advantage - attempt to get consumer to think but not THAT much - more complex - it gives you a reason to buy
Reference groups
1. Aided Recall 2. Unaided Recall 3. Attitude Tests 4. Inquiry Tests 5. Sales Tests
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests