Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is our acquired mental position regarding some idea or object






2. Stages of ad development






3. Consumer needs - product development - assess effectiveness - financial planning and quality control






4. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else






5. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






6. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






7. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






8. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






9. What kinds of ads resonate more?






10. Offering the product free or at a greatly reduced price.






11. Situate the brand socially






12. Where is the advertising and brand battle won or lost?






13. Form - task - possession - time - place utility






14. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






15. Time - place of sale - environment






16. Interactive online advertising.






17. Cost of media buy/targeted audienceX1 - 000






18. The speed which buyers forget the brand if advertising is not seen.






19. Respondents are asked questions to measure changes in their attitudes after an ad campaign - such as whether they have a more favorable attitude toward the product advertised.






20. Content advertising






21. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.






22. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






23. Three Common Trade-Oriented Sales Promotions (Trade Promotions)

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24. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






25. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






26. Link key attributes to the brand name






27. Influencing the brand choice of consumers who are 'ready to buy'






28. Affective Association

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29. A discount on each case ordered during a specific time period.






30. Gathering - recording - and analyzing new information to help managers make marketing decisions






31. What does the layout of an ad consist of?






32. Common Advertising Appeals






33. Sales promotions that offer a discounted price to the consumer - which encourage trial.






34. Placing items on sale and offering two-for-one specials of other deals






35. Broad category of media - such as television - radio or newspaper






36. Factors of Scheduling Advertising






37. What are the types of subheads?






38. Party Responsible for Carrying Out Advertising Program






39. Changing behavior by inducing anxiety






40. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






41. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






42. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






43. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






44. Addition product information - product samples - or premiums are offered to an ad's readers or viewers. Ads generating the most inquiries are presumed to be the most effective.






45. Elements of an advertising message






46. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






47. Merchandise offered free or at a significant discount.






48. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






49. What are the standard subjects for ad visuals?






50. Family - society - reference groups - opinion leaders