Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer-Oriented Sales Promotion (Consumer Promotions) Tools






2. Changing behavior by inducing anxiety






3. Displays that take the form of an advertising sign in high traffic areas of store aisles.






4. Affective Association

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


5. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






6. Which serves several countries - usually without any change content - have been limited to newspapers & magazines






7. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






8. What are the types of headlines?






9. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






10. Situate the brand socially






11. Paying retailers for financing costs or financial losses associated with consumer sales promotions.






12. The moment someone recognizes a need or want that might be satisfied by. 1.Need Recognition 2.Search Information and Alternative Evaluation 3. Purchase 4.Post-purchase use and evaluation






13. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






14. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






15. Offering the product free or at a greatly reduced price.






16. People we try to emulate or whose approval concerns us






17. Stages of ad development






18. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






19. The manufacturer provides the complete ads & shares the cost of the advertising time or space






20. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






21. Gathering - recording - and analyzing new information to help managers make marketing decisions






22. Is the consumers conscious or unconscious decision - expressed through intention or behavior - to repurchase a brand continually






23. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






24. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






25. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


26. Offers the return of money based on proof of purchase.






27. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






28. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






29. What kinds of ads resonate more?






30. Time - place of sale - environment






31. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






32. Cost of media buy/targeted audienceX1 - 000






33. What are the types of subheads?






34. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






35. Informs consumers about services or merchandise offered at regular prices






36. Promote brand recall






37. Party Responsible for Carrying Out Advertising Program






38. Advertising showing one brand's strengths relative to its competitors.






39. Persuade the customer






40. Markets are segmented - products are positioned






41. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






42. Assists in determining market segments - helps creatives understand the audience - makes 'go or no go' decisions and is used to evaluate agency performance






43. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






44. What are the types of Formatting the Body Copy?






45. Is an individual's openness or curiosity about a brand






46. Recruit new customers - retain current customers - and regain lost customers






47. Types of Publicity Tools






48. Content advertising






49. Made up of the company's own advertising staff. They may provide full services or limited services.






50. Visualization/conceptualization