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Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of ads are most often remembered?






2. Tests conducted after an ad has been shown to determine if it accomplished its intended message.






3. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






4. Content advertising






5. Informs consumers about services or merchandise offered at regular prices






6. What are the types of subheads?






7. Types of Advertisements






8. Refers to the total number of different people or households exposed - at least once - to a medium in a certain amount of time - and effective reach is the quality of that exposure






9. Measures the intensity of a media schedule - based on repeated exposures to the medium (important for memory) - effective frequency is considered somewhere between 'awareness' and 'overexposure'






10. From basic physiological needs to safety - social - and esteem needs to self-actualization needs


11. Tests used to test ad alternatives.






12. Is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity






13. Family - society - reference groups - opinion leaders






14. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval






15. Placing items on sale and offering two-for-one specials of other deals






16. Link key attributes to the brand name






17. Customer's perception of product/service; sometimes advertisers need to change those perceptions. As well as seller's perception of customer's needs - wants - objectives.






18. People we try to emulate or whose approval concerns us






19. Companies that do ________ are local firms - but most of their revenue comes from national advertisers such as liquor & airline companies






20. Short-term price reductions - commonly used to increase trial among potential customers or to retaliate against a competitor's actions.






21. The greater size of an ad illustration...






22. Types of audience resonance


23. Duration of an advertising message or campaign over a given period of time - sustains memory






24. Is our acquired mental position regarding some idea or object






25. Time - place of sale - environment






26. The acquired behavior pattern that becomes nearly or completely involuntary- is the natural extension of learning






27. When companies mail or email their advertising directly to prospective customers without using one of the commercial media forms






28. The feelings of doubt and concern after a purchase is made. dissonance increases when: (1) the purchase price is high (2) there are many close alternatives (3) the item is intangible (4) the purchase is important (5) the item purchased lasts a long






29. What are the principles of design?






30. Changing behavior by inducing anxiety






31. What are the types of headlines?






32. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






33. Ads promoting the advantages of one product class over another product class and are used in markets where different product classes compete for the same buyers.






34. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






35. Encouraging both better quality and greater quantity in the local advertising efforts of resellers.






36. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.






37. Is the products ability to satisfy both functional needs & symbolic wants






38. Interactive online advertising.






39. Three Approaches to Setting Advertising Schedules






40. A discount on each case ordered during a specific time period.






41. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






42. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






43. Particular magazines - shows - Ex. National Geographic is the vehicle - the magazine is the class






44. Forms of Product Advertising






45. Information gathered about a particular market or market segment






46. Allow the audience to participate actively & immediately






47. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






48. A flighting schedule combined with a continuous schedule because of increases in demand - heavy periods of promotion - or introduction of a new product.






49. Three Common Discounts and Allowances






50. What are the function of headlines?






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