Test your basic knowledge |

Advertising

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three Common Discounts and Allowances






2. Sales promotions that offer a discounted price to the consumer - which encourage trial.






3. Where viewers agree to watch a commercial online in exchange for points - samples - or access to premium content - and advertisers only pay for completed views.






4. The more frequently a product is purchased - the less repetition is required.






5. To build the manufacturer's brand image and to help its distributors - dealers - or retailers make more sales






6. Of radio & tv used to be called broadcast media; but with advent of cable TV - many programs are now transmitted electronically though wires rather than broadcast through the air






7. Where is the advertising and brand battle won or lost?






8. Sales tools directed at ultimate consumers that support a company's advertising and personal selling.






9. Advertisements that tell people what a product is - what it can do - and where it can be found.






10. Provides a complete range of services - including market research - media selection - copy development - artwork - and production.






11. Types of Advertisements






12. Markets are segmented - products are positioned






13. What are the types of headlines?






14. Promotes a specific product or service and stimulates short term action while building awareness of the business






15. Where consumers apply their skill or analytical or creative thinking to try to win prizes.






16. The manufacturer provides the complete ads & shares the cost of the advertising time or space






17. Allow the audience to participate actively & immediately






18. Party Responsible for Carrying Out Advertising Program






19. Advertising showing one brand's strengths relative to its competitors.






20. Gathering - recording - and analyzing new information to help managers make marketing decisions






21. How often new buyers enter the market to buy the product.






22. Consumer needs - product development - assess effectiveness - financial planning and quality control






23. The most common energizers of consumer behavior - such as a problem removal or problem avoidance. The consumer actively seeks information to reduce the mental state






24. Ads in magazines can be strategically placed in these places...






25. Negative Motives: problem removal or avoidance. Positive Motives: benefit - bonus - or reward.

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26. In the newspaper for many reasons: to locate and recruit new employees - offer services (such as those of an employment agency or business opportunity broker) - or sell or lease merchandise (such as cars - real estate - and office equipment)






27. Link key attributes to the brand name






28. When seasonal factors are unimportant - ads are run at a continuous or steady schedule throughout the year.






29. Scare the consumer into action






30. Customers: current - prospective - centers of influence; total market Markets: consumer markets - business markets - reseller markets - industrial markets Marketers






31. Attempts to create a favorable long-term perception of the business as a whole - not just of a particular product or service.






32. Some methods for scheduling media






33. Ads used for announcements about what a company is - what it can do - and where it is located.






34. Recruit new customers - retain current customers - and regain lost customers






35. Indicates the sales potential of a particular brand in a specific market area = percent of the brand's total U.S sales in the area/Percent of total U.S population in the areaX100






36. Offering the product free or at a greatly reduced price.






37. Duration of an advertising message or campaign over a given period of time - sustains memory






38. What are the types of Formatting the Body Copy?






39. Refers to any commercially published - printed medium such as newspapers & magazines that sells advertising space to a variety of advertisers






40. Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer.






41. Made up of the company's own advertising staff. They may provide full services or limited services.






42. Evaluation process conducted before the ads are in place to determine whether the ad communicates the intended message or to select among alternative versions of the ad.






43. They use Retail Advertising because retail stores account for so much of the market






44. Means cost per thousand - and it measures the cost efficienty of each medium = cost of media buy/total audienceX1 - 000






45. What kinds of ads resonate more?






46. Joining together in a consistent manner everything that communicates with customers






47. Is our acquired mental position regarding some idea or object






48. Gross rating points =






49. To make room for new product lines or new models and to get rid of slow-moving lines - floor samples - broken or distressed merchandise - or out of season items






50. Reach (% of total market) x Frequency