Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






2. Using costumers fond memories to buy a product






3. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






4. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






5. Cheap product that you can afford






6. Using symbols to suggest an association with a positive influence






7. Identifies people who are in the market for the product






8. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






9. A belief that if you buy this product then your apart of an elite club






10. A rhetorical question in which their really isnt an answer






11. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






12. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






13. Compile info about the product - the product category - competitors - and other details of the marketing environment






14. Delivers numerical data






15. Focuses on all the elements of advertising






16. Most popular demographic used by advertisers






17. Informing you about how the product works or helps you






18. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. Descriptions of the target audience that read like a description of someone you know.






20. Sensory images to get you interested in their product






21. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






22. Suggesting that association with a person or product can make you special






23. Draws away from a negative feature they ushually hide it with good stuff






24. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






25. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






26. Telling only positive things about something or someone - without giving evidence or facts






27. Attention - Interest - Desire - Action






28. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






29. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






30. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






31. Use jokes or laughter to get you engaged in a commercial






32. Uncovers critical info that becomes the basis for strategic planning






33. Many products are nearly identical






34. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






35. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






36. If you buy something you will be the first to have it






37. The reaction the audience has to the message






38. Indication of an important trend in marketing that is moving beyond two-way communication






39. New brain- science approach to how people think






40. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






41. A process which outlines the important players and steps






42. A type of testimonial to try to sell something because it is down-to-earth or easy to use






43. Compares the product to its competetors






44. People testifying about the value or quality of a product in order to sell it






45. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






46. A regular person using a product to show how good it is






47. Research that actually measures what it says it measures






48. If you use this product - you will be just like the people in the ad






49. Repeating words or sounds






50. Taking a dangerous and fearful approach to a commercial