Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A rhetorical question in which their really isnt an answer






2. Compile info about the product - the product category - competitors - and other details of the marketing environment






3. Draws away from a negative feature they ushually hide it with good stuff






4. The reaction the audience has to the message






5. You can run the test over and over and get the same answer






6. Showing or announcing a discounted price can make a product look better






7. Advertisers assure us that their products are foolproof and easy to use.






8. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






9. Uncovers critical info that becomes the basis for strategic planning






10. Cheap product that you can afford






11. Meaningless or empty words that dont give specific details






12. Occurs when the consumer recognizes a need for a product






13. People devoted to a particular brand. E.g. HOG;Harley Owners Group






14. Info that is collected for first from original sources






15. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






16. Using symbols to suggest an association with a positive influence






17. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






18. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






19. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






20. Descriptions of the target audience that read like a description of someone you know.






21. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






22. Use jokes or laughter to get you engaged in a commercial






23. People testifying about the value or quality of a product in order to sell it






24. Questions behavior of the consumer and quality of the product






25. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






26. Fiving us compliments to try to sell a product






27. Subsegments of a more general market.






28. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






29. Most popular demographic used by advertisers






30. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






31. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






32. Indication of an important trend in marketing that is moving beyond two-way communication






33. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






34. Background research that uses available published info about a topic






35. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






36. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






37. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






38. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






39. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






40. Statistics percentages - and numbers to convince you that this product is better than something else






41. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






42. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






43. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






44. Uses a logical argument of fact to persuade you to buy the product






45. A type of testimonial to try to sell something because it is down-to-earth or easy to use






46. More tightly focused on solving a particular marketing communication problem in a specified time.






47. Repeating words or sounds






48. Telling you what to do---"Buy today!" - "Vote now!"






49. Gives the illusion that if someone else has it then i should have it too






50. Group of people you use as a model for behavior in specific situations