Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Delivers numerical data






2. Uses a logical argument of fact to persuade you to buy the product






3. Cheap product that you can afford






4. Questions behavior of the consumer and quality of the product






5. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






6. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






7. Statistics percentages - and numbers to convince you that this product is better than something else






8. Most popular demographic used by advertisers






9. Using symbols to suggest an association with a positive influence






10. To affect parents and make them want to buy the product for their child






11. Where advertisers stress positive qualities and ignore negatives






12. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






13. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






14. A type of testimonial to try to sell something because it is down-to-earth or easy to use






15. Research used to gather info about a particular market






16. Two-way communication; a dialogue or conversation






17. Research that actually measures what it says it measures






18. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






19. A belief that if you buy this product then your apart of an elite club






20. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






21. A distraction from the real issue






22. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






23. If you use this product - you will be just like the people in the ad






24. Promoting a special ingredient may make you think the product works better than others






25. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






26. Taking a dangerous and fearful approach to a commercial






27. Attention - Interest - Desire - Action






28. Informing you about how the product works or helps you






29. More tightly focused on solving a particular marketing communication problem in a specified time.






30. To show loyalty patriotisim to the country






31. Intentionally do not finish a claim






32. Occurs when the consumer recognizes a need for a product






33. The reaction the audience has to the message






34. Focuses on all the elements of advertising






35. Telling only positive things about something or someone - without giving evidence or facts






36. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






37. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






38. If you buy something you will be the first to have it






39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






40. Compares the product to its competetors






41. Group of people you use as a model for behavior in specific situations






42. A process which outlines the important players and steps






43. Developed for a brand or product line and evaluated annually






44. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






45. New brain- science approach to how people think






46. May cover a more specific division of the company; focused on maximizing profit






47. Sensory images to get you interested in their product






48. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






49. Records behaviors of consumers when exposed to product






50. Suggesting that you must have the product to be happy - popular or satisfied