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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using costumers fond memories to buy a product
nostalgia
pathos
Quantitative research
Consumer Behavior
2. Personnal attacks people do to discredit their ideas
Niche Market
Psychographics
name-calling
Feedback
3. Background research that uses available published info about a topic
Secondary Research
Marketing Plan
SMCR model
must have
4. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
card stacking
Testimonials
Types of Segmentation
Neuromarketing
5. Appeals to costumers disire to be different from everybody else
patriotisim
claim
individuality
The Mass Communication Approach
6. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Validity
Reliability
Culture and Corporate Culture
endorsement
7. Use jokes or laughter to get you engaged in a commercial
testimonial
pathos
humor
Consumer research
8. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
9. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Profiles
facts and fiqures
VALS
Slippery Slope
10. Connects to audience emotions to win them over to your product
Qualitative research
Buzz Marketing
pathos
nostalgia
11. Telling you what to do---"Buy today!" - "Vote now!"
call to action
patriotisim
endorsement
Slippery Slope
12. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Age
Market research
Profiles
13. Compile info about the product - the product category - competitors - and other details of the marketing environment
Reference Group
pathos
Campaign Plan
Market research
14. If you buy something you will be the first to have it
fact and figures
avant guard
Buzz Marketing
card stacking
15. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Flattery
Business Plan
Affective advertising
elitist appeal
16. Sensory images to get you interested in their product
Psychographics
Bribery
sense appeal
rhetorical claim
17. A celeberty or famous fiqure that is endorcing a product
SWOT analysis
endorsement
Influences on Consumer Decision making
Easy to Use
18. Indication of an important trend in marketing that is moving beyond two-way communication
nostalgia
Misleading and unethical advertisong techniques
High Involvement
Buzz Marketing
19. May cover a more specific division of the company; focused on maximizing profit
Don't Get Left Out
Business Plan
logos
Brand Communities
20. Many products are nearly identical
individuality
unique claim
testimonial
Validity
21. Uses a logical argument of fact to persuade you to buy the product
Types of Segmentation
logos
Feedback
Targeting
22. Developed for a brand or product line and evaluated annually
nostalgia
Marketing Plan
special ingredients
Age
23. Occurs when the consumer recognizes a need for a product
Functions of a Reference Group
High Involvement
Buzz Marketing
Need recognition
24. Fiving us compliments to try to sell a product
Market research
Red Herrin
Warm and Fuzzy
Flattery
25. Records behaviors of consumers when exposed to product
Psychographics
Ethnographic research
Observation research
Internal Noise
26. The reaction the audience has to the message
parental appeal
Feedback
Business Plan
endorsement
27. Suggesting that association with a person or product can make you special
Easy to Use
snob appeal
Misleading and unethical advertisong techniques
Experts
28. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Market research
Explicit
Age
Targeting
29. Focuses on all the elements of advertising
Advertising research
The various ways to segment consumers
Age
Red Herrin
30. Advertisers assure us that their products are foolproof and easy to use.
VALS
Easy to Use
elitist appeal
ethos
31. Gives the illusion that if someone else has it then i should have it too
Affective advertising
transfer
Functions of a Reference Group
bandwagon
32. A distraction from the real issue
Red Herrin
pathos
Types of Consumer Responses
Marketing Plan
33. Repeating words or sounds
Symbols
Valid advertising techniques
repitition
unique claim
34. Promoting a special ingredient may make you think the product works better than others
Easy to Use
snob appeal
Influences on Consumer Decision making
special ingredients
35. Where advertisers stress positive qualities and ignore negatives
Validity
Intensity
The various ways to segment consumers
card stacking
36. Taking a dangerous and fearful approach to a commercial
Brand Communities
Neuromarketing
fear
Market research
37. Meaningless or empty words that dont give specific details
weasel words
Validity
Interactive Communication
Brand Communities
38. Uncovers critical info that becomes the basis for strategic planning
patriotisim
Business Plan
nostalgia
Strategic research
39. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
sense appeal
Strategic research
testimonial
Functions of a Reference Group
40. A rhetorical question in which their really isnt an answer
Feedback
rhetorical claim
Explicit
Market research
41. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
humor
Experts
The various ways to segment consumers
AIDA
42. A regular person using a product to show how good it is
SWOT analysis
The Big Lie
Market research
testimonial
43. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Desires that Successful Brands Satisfy
Intensity
Misleading and unethical advertisong techniques
Advertising research
44. Using a chance to win a prize to attract attention
diversion
bandwagon
prizes - sweepstakes and gifts
snob appeal
45. Builds trustworthyness/credability of product
VALS
ethos
fact and figures
Reference Group
46. Delivers numerical data
Quantitative research
elitist appeal
Symbols
Easy to Use
47. Using symbols to suggest an association with a positive influence
Niche Market
Symbols
Valid advertising techniques
Business Plan
48. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Influences on Consumer Decision making
fact and figures
Ethnographic research
unique claim
49. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
The Mass Communication Approach
Psychographics
individuality
Explicit
50. Cheap product that you can afford
Association
price appeal
Consumer research
sense appeal