Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






2. Draws away from a negative feature they ushually hide it with good stuff






3. Descriptions of the target audience that read like a description of someone you know.






4. Informing you about how the product works or helps you






5. Uncovers critical info that becomes the basis for strategic planning






6. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






7. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






8. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






9. Connects to audience emotions to win them over to your product






10. Where advertisers stress positive qualities and ignore negatives






11. To show loyalty patriotisim to the country






12. Showing or announcing a discounted price can make a product look better






13. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






14. Research that actually measures what it says it measures






15. An appeal that deals with time - creates a sense of urgency






16. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






17. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






18. Delivers numerical data






19. Subsegments of a more general market.






20. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






21. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






22. Research used to gather info about a particular market






23. Meaningless or empty words that dont give specific details






24. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






25. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






26. Many products are nearly identical






27. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






28. The reaction the audience has to the message






29. Involves the researcher actually living the life of the people or group being studied.






30. A type of testimonial to try to sell something because it is down-to-earth or easy to use






31. A distraction from the real issue






32. Uses a logical argument of fact to persuade you to buy the product






33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


34. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






35. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






36. Most popular demographic used by advertisers






37. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






38. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






39. Intentionally do not finish a claim






40. Appeals to costumers disire to be different from everybody else






41. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






42. Builds trustworthyness/credability of product






43. People testifying about the value or quality of a product in order to sell it






44. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






45. Records behaviors of consumers when exposed to product






46. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






47. Personnal attacks people do to discredit their ideas






48. Telling you what to do---"Buy today!" - "Vote now!"






49. Developed for a brand or product line and evaluated annually






50. Use jokes or laughter to get you engaged in a commercial