Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






2. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






3. Informing you about how the product works or helps you






4. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






5. Using costumers fond memories to buy a product






6. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






8. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






9. Gives the illusion that if someone else has it then i should have it too






10. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






11. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






12. Where advertisers stress positive qualities and ignore negatives






13. People devoted to a particular brand. E.g. HOG;Harley Owners Group






14. Compile info about the product - the product category - competitors - and other details of the marketing environment






15. Showing or announcing a discounted price can make a product look better






16. Statistics percentages - and numbers to convince you that this product is better than something else






17. Repeating words or sounds






18. To affect parents and make them want to buy the product for their child






19. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






20. Uses a logical argument of fact to persuade you to buy the product






21. Descriptions of the target audience that read like a description of someone you know.






22. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






23. Draws away from a negative feature they ushually hide it with good stuff






24. Telling you what to do---"Buy today!" - "Vote now!"






25. The reaction the audience has to the message






26. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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27. A process which outlines the important players and steps






28. Focuses on all the elements of advertising






29. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






30. Group of people you use as a model for behavior in specific situations






31. Sensory images to get you interested in their product






32. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






33. Uncovers critical info that becomes the basis for strategic planning






34. A regular person using a product to show how good it is






35. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






36. Developed for a brand or product line and evaluated annually






37. Fiving us compliments to try to sell a product






38. A distraction from the real issue






39. Using a chance to win a prize to attract attention






40. A rhetorical question in which their really isnt an answer






41. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






42. Indication of an important trend in marketing that is moving beyond two-way communication






43. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






44. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






45. Research used to gather info about a particular market






46. Taking a dangerous and fearful approach to a commercial






47. A celeberty or famous fiqure that is endorcing a product






48. A type of testimonial to try to sell something because it is down-to-earth or easy to use






49. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






50. Compares the product to its competetors