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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






2. Records behaviors of consumers when exposed to product






3. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






4. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






5. Appeals to costumers disire to be different from everybody else






6. A belief that if you buy this product then your apart of an elite club






7. Occurs when the consumer recognizes a need for a product






8. Compares the product to its competetors






9. Telling you what to do---"Buy today!" - "Vote now!"






10. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






11. Attention - Interest - Desire - Action






12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






13. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






14. Group of people you use as a model for behavior in specific situations






15. The reaction the audience has to the message






16. Research that actually measures what it says it measures






17. Telling only positive things about something or someone - without giving evidence or facts






18. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






19. Personnal attacks people do to discredit their ideas






20. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






21. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






22. More tightly focused on solving a particular marketing communication problem in a specified time.






23. A type of testimonial to try to sell something because it is down-to-earth or easy to use






24. A process which outlines the important players and steps






25. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






26. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






27. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






28. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






29. Statistics percentages - and numbers to convince you that this product is better than something else






30. To affect parents and make them want to buy the product for their child






31. Suggesting that association with a person or product can make you special






32. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






33. Identifies people who are in the market for the product






34. Delivers numerical data






35. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






36. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






37. Meaningless or empty words that dont give specific details






38. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






39. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






40. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






41. Many products are nearly identical






42. If you buy something you will be the first to have it






43. Involves the researcher actually living the life of the people or group being studied.






44. Subsegments of a more general market.






45. Descriptions of the target audience that read like a description of someone you know.






46. To show loyalty patriotisim to the country






47. A celeberty or famous fiqure that is endorcing a product






48. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






49. May cover a more specific division of the company; focused on maximizing profit






50. Two-way communication; a dialogue or conversation







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Can you answer 50 questions in 15 minutes?


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