Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Connects to audience emotions to win them over to your product






2. Research used to gather info about a particular market






3. Occurs when the consumer recognizes a need for a product






4. Showing or announcing a discounted price can make a product look better






5. A rhetorical question in which their really isnt an answer






6. Uses a logical argument of fact to persuade you to buy the product






7. Using costumers fond memories to buy a product






8. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






9. Gives the illusion that if someone else has it then i should have it too






10. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






11. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






12. Advertisers assure us that their products are foolproof and easy to use.






13. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






14. Meaningless or empty words that dont give specific details






15. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






16. A regular person using a product to show how good it is






17. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






18. Intentionally do not finish a claim






19. Background research that uses available published info about a topic






20. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






21. An appeal that deals with time - creates a sense of urgency






22. Fiving us compliments to try to sell a product






23. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






24. People devoted to a particular brand. E.g. HOG;Harley Owners Group






25. New brain- science approach to how people think






26. Promoting a special ingredient may make you think the product works better than others






27. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






28. A process which outlines the important players and steps






29. You can run the test over and over and get the same answer






30. Descriptions of the target audience that read like a description of someone you know.






31. Telling only positive things about something or someone - without giving evidence or facts






32. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






33. Use jokes or laughter to get you engaged in a commercial






34. Info that is collected for first from original sources






35. Delivers numerical data






36. Identifies people who are in the market for the product






37. Focuses on all the elements of advertising






38. Involves the researcher actually living the life of the people or group being studied.






39. Telling you what to do---"Buy today!" - "Vote now!"






40. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






41. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






42. Records behaviors of consumers when exposed to product






43. Using symbols to suggest an association with a positive influence






44. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






45. Repeating words or sounds






46. A type of testimonial to try to sell something because it is down-to-earth or easy to use






47. Two-way communication; a dialogue or conversation






48. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






49. A distraction from the real issue






50. A celeberty or famous fiqure that is endorcing a product