Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it






2. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






3. People devoted to a particular brand. E.g. HOG;Harley Owners Group






4. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






5. Informing you about how the product works or helps you






6. If you use this product - you will be just like the people in the ad






7. Repeating words or sounds






8. A rhetorical question in which their really isnt an answer






9. Most popular demographic used by advertisers






10. Telling you what to do---"Buy today!" - "Vote now!"






11. An appeal that deals with time - creates a sense of urgency






12. Builds trustworthyness/credability of product






13. Delivers numerical data






14. Where advertisers stress positive qualities and ignore negatives






15. Involves the researcher actually living the life of the people or group being studied.






16. Records behaviors of consumers when exposed to product






17. A type of testimonial to try to sell something because it is down-to-earth or easy to use






18. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






19. Descriptions of the target audience that read like a description of someone you know.






20. Sensory images to get you interested in their product






21. Many products are nearly identical






22. Taking a dangerous and fearful approach to a commercial






23. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


24. To show loyalty patriotisim to the country






25. Research used to gather info about a particular market






26. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






27. A process which outlines the important players and steps






28. Compile info about the product - the product category - competitors - and other details of the marketing environment






29. Occurs when the consumer recognizes a need for a product






30. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






31. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






32. Advertisers assure us that their products are foolproof and easy to use.






33. Info that is collected for first from original sources






34. Suggesting that association with a person or product can make you special






35. You can run the test over and over and get the same answer






36. A distraction from the real issue






37. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






38. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






39. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






40. Research that actually measures what it says it measures






41. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






42. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






43. Connects to audience emotions to win them over to your product






44. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






45. Focuses on all the elements of advertising






46. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






48. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






49. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






50. Draws away from a negative feature they ushually hide it with good stuff