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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statistics percentages - and numbers to convince you that this product is better than something else






2. A process which outlines the important players and steps






3. More tightly focused on solving a particular marketing communication problem in a specified time.






4. People devoted to a particular brand. E.g. HOG;Harley Owners Group






5. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






6. Appeals to costumers disire to be different from everybody else






7. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






8. Suggesting that you must have the product to be happy - popular or satisfied






9. Developed for a brand or product line and evaluated annually






10. A regular person using a product to show how good it is






11. Questions behavior of the consumer and quality of the product






12. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






13. Background research that uses available published info about a topic






14. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






15. Suggesting that association with a person or product can make you special






16. Two-way communication; a dialogue or conversation






17. Indication of an important trend in marketing that is moving beyond two-way communication






18. Use jokes or laughter to get you engaged in a commercial






19. Focuses on all the elements of advertising






20. Delivers numerical data






21. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






23. To affect parents and make them want to buy the product for their child






24. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






25. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






26. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






27. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






28. Taking a dangerous and fearful approach to a commercial






29. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






30. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






31. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






32. People testifying about the value or quality of a product in order to sell it






33. The reaction the audience has to the message






34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






35. Cheap product that you can afford






36. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






37. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






38. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






39. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






40. Where advertisers stress positive qualities and ignore negatives






41. Advertisers assure us that their products are foolproof and easy to use.






42. Fiving us compliments to try to sell a product






43. Gives the illusion that if someone else has it then i should have it too






44. Telling you what to do---"Buy today!" - "Vote now!"






45. Using costumers fond memories to buy a product






46. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






47. Intentionally do not finish a claim






48. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






49. Compile info about the product - the product category - competitors - and other details of the marketing environment






50. Occurs when the consumer recognizes a need for a product







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Can you answer 50 questions in 15 minutes?


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