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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed for a brand or product line and evaluated annually
Marketing Plan
weasel words
Culture and Corporate Culture
Experts
2. Fiving us compliments to try to sell a product
Advertising research
Flattery
must have
Feedback
3. Subsegments of a more general market.
Segmenting
SMCR model
Testimonials
Niche Market
4. New brain- science approach to how people think
IMC plan
Segmenting
Neuromarketing
The Mass Communication Approach
5. Informing you about how the product works or helps you
snob appeal
The Mass Communication Approach
Warm and Fuzzy
claim
6. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Quantitative research
Misleading and unethical advertisong techniques
Advertising research
Slippery Slope
7. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Buzz Marketing
Plain Folks
call to action
The various ways to segment consumers
8. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Age
parental appeal
Bribery
Low involvement
9. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
transfer
SMCR model
Market research
Flattery
10. Delivers numerical data
Quantitative research
facts and fiqures
Advertising research
Symbols
11. Sensory images to get you interested in their product
sense appeal
Age
Flattery
rhetorical claim
12. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
Campaign Plan
bait and switch
transfer
The Big Lie
13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Intensity
facts and fiqures
Types of Consumer Responses
price appeal
14. May cover a more specific division of the company; focused on maximizing profit
Reference Group
Interactive Communication
Business Plan
Secondary Research
15. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
elitist appeal
Brand Communities
Simple Solution
must have
16. Many products are nearly identical
Consumer Behavior
Primary Research
unique claim
bandwagon
17. You can run the test over and over and get the same answer
Functions of a Reference Group
Reliability
Experts
pathos
18. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Association
Desires that Successful Brands Satisfy
Feedback
Testimonials
19. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Types of Segmentation
unique claim
games and activities
logos
20. A distraction from the real issue
Bribery
Kairos
claim
Red Herrin
21. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
prizes - sweepstakes and gifts
The Mass Communication Approach
avant guard
Affective advertising
22. Using symbols to suggest an association with a positive influence
Symbols
Validity
Slippery Slope
Red Herrin
23. Appeals to costumers disire to be different from everybody else
price appeal
testimonial
individuality
prizes - sweepstakes and gifts
24. Draws away from a negative feature they ushually hide it with good stuff
Interactive Communication
Types of Consumer Responses
diversion
bait and switch
25. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Brand Communities
Buzz Marketing
Interactive Communication
patriotisim
26. Where advertisers stress positive qualities and ignore negatives
Bribery
unfinished
card stacking
Reference Group
27. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
fact and figures
Observation research
Market research
facts and fiqures
28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
Ethnographic research
humor
bandwagon
29. To show loyalty patriotisim to the country
patriotisim
Ethnographic research
AIDA
Bribery
30. Info that is collected for first from original sources
Primary Research
special ingredients
Types of Segmentation
Plain Folks
31. Occurs when the consumer recognizes a need for a product
prizes - sweepstakes and gifts
Slippery Slope
Need recognition
Misleading and unethical advertisong techniques
32. People testifying about the value or quality of a product in order to sell it
Red Herrin
Culture and Corporate Culture
Testimonials
Kairos
33. If you use this product - you will be just like the people in the ad
External Noise
Age
transfer
claim
34. Gives the illusion that if someone else has it then i should have it too
Adaption Process
bandwagon
VALS
Need recognition
35. Research that actually measures what it says it measures
Validity
Affective advertising
Functions of a Reference Group
individuality
36. Telling you what to do---"Buy today!" - "Vote now!"
Neuromarketing
call to action
sales and price
unique claim
37. An appeal that deals with time - creates a sense of urgency
Kairos
Culture and Corporate Culture
Reliability
Red Herrin
38. Research used to gather info about a particular market
sense appeal
Market research
Types of Consumer Responses
fear
39. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
rhetorical claim
VALS
The Big Lie
Business Plan
40. Showing or announcing a discounted price can make a product look better
sales and price
diversion
endorsement
SMCR model
41. Suggesting that association with a person or product can make you special
logos
Primary Research
snob appeal
Neuromarketing
42. Use jokes or laughter to get you engaged in a commercial
Flattery
fear
humor
facts and fiqures
43. Meaningless or empty words that dont give specific details
bait and switch
Plain Folks
Testimonials
weasel words
44. Connects to audience emotions to win them over to your product
patriotisim
Targeting
pathos
Misleading and unethical advertisong techniques
45. Group of people you use as a model for behavior in specific situations
Qualitative research
Warm and Fuzzy
patriotisim
Reference Group
46. A belief that if you buy this product then your apart of an elite club
rhetorical claim
Quantitative research
elitist appeal
pathos
47. If you buy something you will be the first to have it
avant guard
Desires that Successful Brands Satisfy
pathos
Qualitative research
48. Repeating words or sounds
Market research
Internal Noise
repitition
Bribery
49. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
claim
Testimonials
Business Plan
Warm and Fuzzy
50. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
External Noise
nostalgia
Consumer Behavior