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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifies people who are in the market for the product






2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






3. Gives the illusion that if someone else has it then i should have it too






4. Sensory images to get you interested in their product






5. Two-way communication; a dialogue or conversation






6. Many products are nearly identical






7. Subsegments of a more general market.






8. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






9. Advertisers assure us that their products are foolproof and easy to use.






10. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






11. Intentionally do not finish a claim






12. A process which outlines the important players and steps






13. A rhetorical question in which their really isnt an answer






14. Suggesting that you must have the product to be happy - popular or satisfied






15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






16. Appeals to costumers disire to be different from everybody else






17. To show loyalty patriotisim to the country






18. Cheap product that you can afford






19. Fiving us compliments to try to sell a product






20. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






21. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






22. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






23. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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24. Info that is collected for first from original sources






25. Promoting a special ingredient may make you think the product works better than others






26. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






27. If you use this product - you will be just like the people in the ad






28. May cover a more specific division of the company; focused on maximizing profit






29. Repeating words or sounds






30. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






31. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






32. You can run the test over and over and get the same answer






33. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






34. Research used to gather info about a particular market






35. A type of testimonial to try to sell something because it is down-to-earth or easy to use






36. A celeberty or famous fiqure that is endorcing a product






37. Questions behavior of the consumer and quality of the product






38. Personnal attacks people do to discredit their ideas






39. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






40. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






41. Compares the product to its competetors






42. Delivers numerical data






43. Where advertisers stress positive qualities and ignore negatives






44. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






45. Uncovers critical info that becomes the basis for strategic planning






46. Suggesting that association with a person or product can make you special






47. More tightly focused on solving a particular marketing communication problem in a specified time.






48. Builds trustworthyness/credability of product






49. Most popular demographic used by advertisers






50. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






Can you answer 50 questions in 15 minutes?



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