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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Simple Solution
Market research
testimonial
product comparrision
2. Many products are nearly identical
unique claim
Affective advertising
Advertising research
Types of Consumer Responses
3. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Consumer Behavior
Valid advertising techniques
VALS
Plain Folks
4. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
AIDA
testimonial
Advertising research
Affective advertising
5. New brain- science approach to how people think
Neuromarketing
claim
Reliability
Don't Get Left Out
6. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
7. If you use this product - you will be just like the people in the ad
External Noise
IMC plan
Kairos
transfer
8. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
Misleading and unethical advertisong techniques
Internal Noise
Flattery
9. Involves the researcher actually living the life of the people or group being studied.
Neuromarketing
Ethnographic research
Targeting
Need recognition
10. A celeberty or famous fiqure that is endorcing a product
Validity
Glamourous You
endorsement
Segmenting
11. Suggesting that association with a person or product can make you special
Internal Noise
Slippery Slope
SWOT analysis
snob appeal
12. Using costumers fond memories to buy a product
rhetorical claim
Neuromarketing
Reference Group
nostalgia
13. Most popular demographic used by advertisers
nostalgia
fear
avant guard
Age
14. Repeating words or sounds
The various ways to segment consumers
Ethnographic research
SMCR model
repitition
15. Gives the illusion that if someone else has it then i should have it too
The various ways to segment consumers
Targeting
bandwagon
Quantitative research
16. Advertisers assure us that their products are foolproof and easy to use.
Easy to Use
Valid advertising techniques
Buzz Marketing
Qualitative research
17. Cheap product that you can afford
price appeal
Warm and Fuzzy
Quantitative research
prizes - sweepstakes and gifts
18. An appeal that deals with time - creates a sense of urgency
Kairos
Neuromarketing
endorsement
Consumer Behavior
19. A belief that if you buy this product then your apart of an elite club
patriotisim
elitist appeal
fear
External Noise
20. Meaningless or empty words that dont give specific details
weasel words
Reference Group
Internal Noise
Valid advertising techniques
21. A regular person using a product to show how good it is
call to action
Association
testimonial
AIDA
22. To affect parents and make them want to buy the product for their child
SMCR model
parental appeal
Low involvement
bait and switch
23. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
repitition
Culture and Corporate Culture
Market research
Secondary Research
24. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Observation research
weasel words
The Big Lie
Types of Consumer Responses
25. Showing or announcing a discounted price can make a product look better
sales and price
Neuromarketing
unique claim
Plain Folks
26. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Targeting
Affective advertising
VALS
Easy to Use
27. Fiving us compliments to try to sell a product
Observation research
Flattery
must have
glittering generality
28. Use jokes or laughter to get you engaged in a commercial
facts and fiqures
Testimonials
humor
Consumer research
29. Group of people you use as a model for behavior in specific situations
High Involvement
Reference Group
nostalgia
Types of Consumer Responses
30. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
fact and figures
Psychographics
Culture and Corporate Culture
Misleading and unethical advertisong techniques
31. Promoting a special ingredient may make you think the product works better than others
special ingredients
transfer
Slippery Slope
Association
32. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
SMCR model
Slippery Slope
Adaption Process
Market research
33. People testifying about the value or quality of a product in order to sell it
Psychographics
Testimonials
Types of Consumer Responses
Symbols
34. Research that actually measures what it says it measures
Validity
Red Herrin
rhetorical claim
The various ways to segment consumers
35. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Glamourous You
Types of Consumer Responses
name-calling
36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Kairos
card stacking
Low involvement
fact and figures
37. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
VALS
games and activities
Ethnographic research
Types of Consumer Responses
38. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
VALS
Niche Market
Experts
sense appeal
39. Uses a logical argument of fact to persuade you to buy the product
call to action
logos
Affective advertising
IMC plan
40. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
IMC plan
Desires that Successful Brands Satisfy
Types of Segmentation
sense appeal
41. Research used to gather info about a particular market
Market research
call to action
weasel words
Interactive Communication
42. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SMCR model
SWOT analysis
name-calling
Secondary Research
43. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
name-calling
sense appeal
Plain Folks
Consumer Behavior
44. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
humor
patriotisim
Internal Noise
Profiles
45. A type of testimonial to try to sell something because it is down-to-earth or easy to use
The various ways to segment consumers
games and activities
Segmenting
Plain Folks
46. Developed for a brand or product line and evaluated annually
The Mass Communication Approach
Niche Market
repitition
Marketing Plan
47. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Observation research
Types of Segmentation
Misleading and unethical advertisong techniques
Consumer research
48. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Strategic research
Validity
Plain Folks
Warm and Fuzzy
49. Appeals to costumers disire to be different from everybody else
Don't Get Left Out
Red Herrin
individuality
Types of Segmentation
50. Delivers numerical data
testimonial
Types of Segmentation
Quantitative research
Flattery