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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it
Consumer Behavior
Primary Research
Testimonials
sense appeal
2. Fiving us compliments to try to sell a product
claim
Desires that Successful Brands Satisfy
Reliability
Flattery
3. Using costumers fond memories to buy a product
nostalgia
name-calling
fact and figures
Valid advertising techniques
4. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
Secondary Research
bait and switch
High Involvement
unique claim
5. A regular person using a product to show how good it is
testimonial
Consumer research
Influences on Consumer Decision making
Business Plan
6. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
The Big Lie
avant guard
SMCR model
Glamourous You
7. Developed for a brand or product line and evaluated annually
Marketing Plan
individuality
Profiles
avant guard
8. Informing you about how the product works or helps you
claim
Kairos
Brand Communities
Red Herrin
9. To affect parents and make them want to buy the product for their child
Adaption Process
Low involvement
parental appeal
Brand Communities
10. Meaningless or empty words that dont give specific details
Profiles
Don't Get Left Out
weasel words
Adaption Process
11. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Segmenting
repitition
Slippery Slope
Profiles
12. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
Ethnographic research
Strategic research
facts and fiqures
13. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Adaption Process
Influences on Consumer Decision making
Types of Segmentation
Reference Group
14. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Don't Get Left Out
bandwagon
price appeal
Low involvement
15. The reaction the audience has to the message
Feedback
Age
Glamourous You
patriotisim
16. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Intensity
ethos
price appeal
Plain Folks
17. A rhetorical question in which their really isnt an answer
Quantitative research
rhetorical claim
endorsement
avant guard
18. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Affective advertising
Business Plan
Types of Segmentation
19. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
price appeal
Slippery Slope
sense appeal
Kairos
20. Research that actually measures what it says it measures
External Noise
parental appeal
Validity
claim
21. Compares the product to its competetors
Market research
product comparrision
SMCR model
Age
22. Appeals to costumers disire to be different from everybody else
Psychographics
price appeal
Marketing Plan
individuality
23. Involves the researcher actually living the life of the people or group being studied.
Testimonials
Secondary Research
Ethnographic research
games and activities
24. Draws away from a negative feature they ushually hide it with good stuff
External Noise
glittering generality
facts and fiqures
diversion
25. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
bait and switch
Internal Noise
Valid advertising techniques
price appeal
26. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
fact and figures
High Involvement
Targeting
pathos
27. Taking a dangerous and fearful approach to a commercial
Niche Market
Symbols
Brand Communities
fear
28. Where advertisers stress positive qualities and ignore negatives
card stacking
Secondary Research
Experts
patriotisim
29. Showing or announcing a discounted price can make a product look better
pathos
Valid advertising techniques
sales and price
Need recognition
30. Telling you what to do---"Buy today!" - "Vote now!"
Culture and Corporate Culture
Need recognition
call to action
sense appeal
31. Promoting a special ingredient may make you think the product works better than others
Valid advertising techniques
special ingredients
Need recognition
prizes - sweepstakes and gifts
32. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Valid advertising techniques
Functions of a Reference Group
special ingredients
Affective advertising
33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Business Plan
Intensity
Marketing Plan
Adaption Process
34. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Advertising research
patriotisim
The various ways to segment consumers
Marketing Plan
35. More tightly focused on solving a particular marketing communication problem in a specified time.
Campaign Plan
Kairos
fear
Niche Market
36. Descriptions of the target audience that read like a description of someone you know.
Internal Noise
Profiles
Validity
Niche Market
37. Records behaviors of consumers when exposed to product
Consumer Behavior
Observation research
unique claim
Qualitative research
38. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
Intensity
Functions of a Reference Group
Adaption Process
39. Questions behavior of the consumer and quality of the product
Qualitative research
glittering generality
Advertising research
Bribery
40. Repeating words or sounds
The Big Lie
parental appeal
Affective advertising
repitition
41. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
Bribery
elitist appeal
glittering generality
42. Compile info about the product - the product category - competitors - and other details of the marketing environment
weasel words
Symbols
snob appeal
Market research
43. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
patriotisim
Influences on Consumer Decision making
SWOT analysis
Plain Folks
44. Two-way communication; a dialogue or conversation
Profiles
Low involvement
Desires that Successful Brands Satisfy
Interactive Communication
45. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
avant guard
Affective advertising
Psychographics
Experts
46. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
weasel words
Market research
Simple Solution
High Involvement
47. You can run the test over and over and get the same answer
sense appeal
Affective advertising
special ingredients
Reliability
48. May cover a more specific division of the company; focused on maximizing profit
The Mass Communication Approach
call to action
Business Plan
IMC plan
49. Subsegments of a more general market.
snob appeal
Niche Market
Internal Noise
card stacking
50. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
snob appeal
Warm and Fuzzy
Neuromarketing
transfer