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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reaction the audience has to the message






2. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






3. Suggesting that association with a person or product can make you special






4. Repeating words or sounds






5. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






6. Records behaviors of consumers when exposed to product






7. Indication of an important trend in marketing that is moving beyond two-way communication






8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






10. Draws away from a negative feature they ushually hide it with good stuff






11. To affect parents and make them want to buy the product for their child






12. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






13. Background research that uses available published info about a topic






14. Info that is collected for first from original sources






15. Using symbols to suggest an association with a positive influence






16. Compares the product to its competetors






17. Uncovers critical info that becomes the basis for strategic planning






18. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






19. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






20. Gives the illusion that if someone else has it then i should have it too






21. Cheap product that you can afford






22. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






23. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






24. Taking a dangerous and fearful approach to a commercial






25. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






26. An appeal that deals with time - creates a sense of urgency






27. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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28. Delivers numerical data






29. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






30. Subsegments of a more general market.






31. To show loyalty patriotisim to the country






32. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






33. If you buy something you will be the first to have it






34. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






35. People testifying about the value or quality of a product in order to sell it






36. Where advertisers stress positive qualities and ignore negatives






37. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






38. A distraction from the real issue






39. Fiving us compliments to try to sell a product






40. Involves the researcher actually living the life of the people or group being studied.






41. Informing you about how the product works or helps you






42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






43. Occurs when the consumer recognizes a need for a product






44. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






45. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






46. Developed for a brand or product line and evaluated annually






47. Compile info about the product - the product category - competitors - and other details of the marketing environment






48. Two-way communication; a dialogue or conversation






49. People devoted to a particular brand. E.g. HOG;Harley Owners Group






50. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation







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