Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Appeals to costumers disire to be different from everybody else






2. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






3. Many products are nearly identical






4. A regular person using a product to show how good it is






5. Cheap product that you can afford






6. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






7. Uses a logical argument of fact to persuade you to buy the product






8. Involves the researcher actually living the life of the people or group being studied.






9. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






10. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






11. Gives the illusion that if someone else has it then i should have it too






12. Promoting a special ingredient may make you think the product works better than others






13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






14. Builds trustworthyness/credability of product






15. Research that actually measures what it says it measures






16. Focuses on all the elements of advertising






17. Telling only positive things about something or someone - without giving evidence or facts






18. Taking a dangerous and fearful approach to a commercial






19. Using symbols to suggest an association with a positive influence






20. Identifies people who are in the market for the product






21. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






22. Group of people you use as a model for behavior in specific situations






23. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






25. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






26. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






27. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






28. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






29. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






30. More tightly focused on solving a particular marketing communication problem in a specified time.






31. Uncovers critical info that becomes the basis for strategic planning






32. New brain- science approach to how people think






33. Connects to audience emotions to win them over to your product






34. To affect parents and make them want to buy the product for their child






35. A process which outlines the important players and steps






36. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






37. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






38. Showing or announcing a discounted price can make a product look better






39. An appeal that deals with time - creates a sense of urgency






40. A distraction from the real issue






41. Telling you what to do---"Buy today!" - "Vote now!"






42. Using costumers fond memories to buy a product






43. To show loyalty patriotisim to the country






44. Occurs when the consumer recognizes a need for a product






45. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






46. Draws away from a negative feature they ushually hide it with good stuff






47. If you buy something you will be the first to have it






48. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






49. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






50. Two-way communication; a dialogue or conversation