Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action






2. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






3. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






4. Research used to gather info about a particular market






5. Where advertisers stress positive qualities and ignore negatives






6. A regular person using a product to show how good it is






7. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






9. Identifies people who are in the market for the product






10. Background research that uses available published info about a topic






11. Gives the illusion that if someone else has it then i should have it too






12. People devoted to a particular brand. E.g. HOG;Harley Owners Group






13. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






14. An appeal that deals with time - creates a sense of urgency






15. Info that is collected for first from original sources






16. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






17. If you use this product - you will be just like the people in the ad






18. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






20. Repeating words or sounds






21. If you buy something you will be the first to have it






22. Group of people you use as a model for behavior in specific situations






23. Appeals to costumers disire to be different from everybody else






24. Compile info about the product - the product category - competitors - and other details of the marketing environment






25. A distraction from the real issue






26. A type of testimonial to try to sell something because it is down-to-earth or easy to use






27. You can run the test over and over and get the same answer






28. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






29. Builds trustworthyness/credability of product






30. Research that actually measures what it says it measures






31. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






33. Promoting a special ingredient may make you think the product works better than others






34. Informing you about how the product works or helps you






35. Sensory images to get you interested in their product






36. Delivers numerical data






37. Occurs when the consumer recognizes a need for a product






38. Taking a dangerous and fearful approach to a commercial






39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






40. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






41. Involves the researcher actually living the life of the people or group being studied.






42. Suggesting that you must have the product to be happy - popular or satisfied






43. Subsegments of a more general market.






44. Showing or announcing a discounted price can make a product look better






45. Telling you what to do---"Buy today!" - "Vote now!"






46. Questions behavior of the consumer and quality of the product






47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






48. Advertisers assure us that their products are foolproof and easy to use.






49. More tightly focused on solving a particular marketing communication problem in a specified time.






50. Use jokes or laughter to get you engaged in a commercial