Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






2. Using a chance to win a prize to attract attention






3. Use jokes or laughter to get you engaged in a commercial






4. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. You can run the test over and over and get the same answer






7. A rhetorical question in which their really isnt an answer






8. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






9. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






10. If you use this product - you will be just like the people in the ad






11. Cheap product that you can afford






12. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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13. Meaningless or empty words that dont give specific details






14. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






15. More tightly focused on solving a particular marketing communication problem in a specified time.






16. Many products are nearly identical






17. Delivers numerical data






18. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






19. An appeal that deals with time - creates a sense of urgency






20. A distraction from the real issue






21. Suggesting that you must have the product to be happy - popular or satisfied






22. Statistics percentages - and numbers to convince you that this product is better than something else






23. Occurs when the consumer recognizes a need for a product






24. A celeberty or famous fiqure that is endorcing a product






25. To show loyalty patriotisim to the country






26. Background research that uses available published info about a topic






27. Appeals to costumers disire to be different from everybody else






28. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






29. Builds trustworthyness/credability of product






30. Draws away from a negative feature they ushually hide it with good stuff






31. Compile info about the product - the product category - competitors - and other details of the marketing environment






32. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






33. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






34. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






35. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






36. Gives the illusion that if someone else has it then i should have it too






37. Fiving us compliments to try to sell a product






38. People devoted to a particular brand. E.g. HOG;Harley Owners Group






39. Promoting a special ingredient may make you think the product works better than others






40. Taking a dangerous and fearful approach to a commercial






41. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






42. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






43. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






44. A regular person using a product to show how good it is






45. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






46. May cover a more specific division of the company; focused on maximizing profit






47. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






48. Uses a logical argument of fact to persuade you to buy the product






49. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






50. Most popular demographic used by advertisers