Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






2. Appeals to costumers disire to be different from everybody else






3. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






4. Compares the product to its competetors






5. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






6. A belief that if you buy this product then your apart of an elite club






7. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






8. Occurs when the consumer recognizes a need for a product






9. Personnal attacks people do to discredit their ideas






10. Uncovers critical info that becomes the basis for strategic planning






11. Advertisers assure us that their products are foolproof and easy to use.






12. Records behaviors of consumers when exposed to product






13. Many products are nearly identical






14. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






15. Using a chance to win a prize to attract attention






16. Developed for a brand or product line and evaluated annually






17. People testifying about the value or quality of a product in order to sell it






18. Sensory images to get you interested in their product






19. New brain- science approach to how people think






20. A regular person using a product to show how good it is






21. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






22. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






23. A rhetorical question in which their really isnt an answer






24. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


25. Involves the researcher actually living the life of the people or group being studied.






26. Intentionally do not finish a claim






27. Repeating words or sounds






28. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






29. Draws away from a negative feature they ushually hide it with good stuff






30. Builds trustworthyness/credability of product






31. Suggesting that you must have the product to be happy - popular or satisfied






32. Most popular demographic used by advertisers






33. Subsegments of a more general market.






34. If you use this product - you will be just like the people in the ad






35. A type of testimonial to try to sell something because it is down-to-earth or easy to use






36. Use jokes or laughter to get you engaged in a commercial






37. Uses a logical argument of fact to persuade you to buy the product






38. Two-way communication; a dialogue or conversation






39. Using costumers fond memories to buy a product






40. If you buy something you will be the first to have it






41. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






42. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






43. Where advertisers stress positive qualities and ignore negatives






44. More tightly focused on solving a particular marketing communication problem in a specified time.






45. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






46. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






47. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






48. May cover a more specific division of the company; focused on maximizing profit






49. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






50. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another