Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






2. Informing you about how the product works or helps you






3. More tightly focused on solving a particular marketing communication problem in a specified time.






4. Telling only positive things about something or someone - without giving evidence or facts






5. Involves the researcher actually living the life of the people or group being studied.






6. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






7. Questions behavior of the consumer and quality of the product






8. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






9. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






10. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






11. Sensory images to get you interested in their product






12. Cheap product that you can afford






13. Subsegments of a more general market.






14. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






15. Gives the illusion that if someone else has it then i should have it too






16. Personnal attacks people do to discredit their ideas






17. Delivers numerical data






18. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






19. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






20. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






21. Builds trustworthyness/credability of product






22. Repeating words or sounds






23. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






24. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






25. To affect parents and make them want to buy the product for their child






26. Advertisers assure us that their products are foolproof and easy to use.






27. Attention - Interest - Desire - Action






28. Developed for a brand or product line and evaluated annually






29. Most popular demographic used by advertisers






30. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






31. Occurs when the consumer recognizes a need for a product






32. If you buy something you will be the first to have it






33. Taking a dangerous and fearful approach to a commercial






34. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






35. Statistics percentages - and numbers to convince you that this product is better than something else






36. Meaningless or empty words that dont give specific details






37. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






38. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






39. Descriptions of the target audience that read like a description of someone you know.






40. People devoted to a particular brand. E.g. HOG;Harley Owners Group






41. Uncovers critical info that becomes the basis for strategic planning






42. Promoting a special ingredient may make you think the product works better than others






43. Uses a logical argument of fact to persuade you to buy the product






44. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






45. Showing or announcing a discounted price can make a product look better






46. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






47. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






48. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






49. A type of testimonial to try to sell something because it is down-to-earth or easy to use






50. Research that actually measures what it says it measures