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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts
Association
Age
Low involvement
glittering generality
2. Builds trustworthyness/credability of product
ethos
Profiles
fear
Explicit
3. Indication of an important trend in marketing that is moving beyond two-way communication
fact and figures
Buzz Marketing
Low involvement
Valid advertising techniques
4. Gives the illusion that if someone else has it then i should have it too
Advertising research
special ingredients
elitist appeal
bandwagon
5. Personnal attacks people do to discredit their ideas
Qualitative research
name-calling
Business Plan
Adaption Process
6. Intentionally do not finish a claim
rhetorical claim
Strategic research
unfinished
games and activities
7. Occurs when the consumer recognizes a need for a product
must have
Consumer research
Need recognition
Buzz Marketing
8. Compares the product to its competetors
product comparrision
rhetorical claim
Secondary Research
Reference Group
9. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
diversion
Affective advertising
Internal Noise
Simple Solution
10. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Misleading and unethical advertisong techniques
Types of Segmentation
Ethnographic research
Qualitative research
11. Suggesting that association with a person or product can make you special
Campaign Plan
snob appeal
price appeal
facts and fiqures
12. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Niche Market
Profiles
product comparrision
IMC plan
13. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Types of Segmentation
Segmenting
product comparrision
Symbols
14. Records behaviors of consumers when exposed to product
The Mass Communication Approach
parental appeal
Observation research
facts and fiqures
15. Developed for a brand or product line and evaluated annually
Targeting
Marketing Plan
Primary Research
Bribery
16. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
Targeting
Functions of a Reference Group
prizes - sweepstakes and gifts
17. Group of people you use as a model for behavior in specific situations
Segmenting
Reference Group
glittering generality
diversion
18. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Types of Segmentation
facts and fiqures
Culture and Corporate Culture
Valid advertising techniques
19. Use jokes or laughter to get you engaged in a commercial
VALS
Affective advertising
humor
Profiles
20. Using symbols to suggest an association with a positive influence
prizes - sweepstakes and gifts
Quantitative research
Glamourous You
Symbols
21. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Reliability
Valid advertising techniques
Warm and Fuzzy
bait and switch
22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Reference Group
Brand Communities
glittering generality
The various ways to segment consumers
23. Info that is collected for first from original sources
sense appeal
Reliability
Age
Primary Research
24. Using a chance to win a prize to attract attention
endorsement
prizes - sweepstakes and gifts
High Involvement
Marketing Plan
25. Subsegments of a more general market.
Niche Market
Business Plan
Slippery Slope
Association
26. Suggesting that you must have the product to be happy - popular or satisfied
SWOT analysis
must have
logos
Don't Get Left Out
27. Most popular demographic used by advertisers
Reference Group
Age
Validity
games and activities
28. Many products are nearly identical
unique claim
humor
fear
glittering generality
29. New brain- science approach to how people think
Neuromarketing
Internal Noise
special ingredients
Age
30. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
patriotisim
special ingredients
Plain Folks
Explicit
31. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
bandwagon
Testimonials
Validity
32. Descriptions of the target audience that read like a description of someone you know.
fact and figures
Profiles
Market research
Brand Communities
33. Sensory images to get you interested in their product
Niche Market
sense appeal
The various ways to segment consumers
Reliability
34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
claim
External Noise
Bribery
Glamourous You
35. Research that actually measures what it says it measures
nostalgia
Consumer Behavior
Slippery Slope
Validity
36. A rhetorical question in which their really isnt an answer
snob appeal
rhetorical claim
humor
prizes - sweepstakes and gifts
37. Meaningless or empty words that dont give specific details
Feedback
weasel words
sense appeal
Association
38. Promoting a special ingredient may make you think the product works better than others
Influences on Consumer Decision making
weasel words
Simple Solution
special ingredients
39. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
individuality
Need recognition
price appeal
40. A belief that if you buy this product then your apart of an elite club
price appeal
Association
elitist appeal
Plain Folks
41. Using costumers fond memories to buy a product
The Big Lie
Profiles
Bribery
nostalgia
42. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
43. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SMCR model
Flattery
AIDA
VALS
44. People testifying about the value or quality of a product in order to sell it
snob appeal
Glamourous You
parental appeal
Testimonials
45. Informing you about how the product works or helps you
claim
Segmenting
individuality
must have
46. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
elitist appeal
Strategic research
Internal Noise
Segmenting
47. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
IMC plan
Strategic research
High Involvement
claim
48. Statistics percentages - and numbers to convince you that this product is better than something else
ethos
unfinished
facts and fiqures
prizes - sweepstakes and gifts
49. Attention - Interest - Desire - Action
facts and fiqures
Testimonials
weasel words
AIDA
50. Uncovers critical info that becomes the basis for strategic planning
Strategic research
Influences on Consumer Decision making
The Mass Communication Approach
Association