Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






2. Occurs when the consumer recognizes a need for a product






3. Research used to gather info about a particular market






4. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






5. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






6. A type of testimonial to try to sell something because it is down-to-earth or easy to use






7. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






8. Group of people you use as a model for behavior in specific situations






9. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






10. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






11. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






12. Advertisers assure us that their products are foolproof and easy to use.






13. Promoting a special ingredient may make you think the product works better than others






14. Connects to audience emotions to win them over to your product






15. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






16. Focuses on all the elements of advertising






17. Most popular demographic used by advertisers






18. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






19. Intentionally do not finish a claim






20. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






21. Subsegments of a more general market.






22. A belief that if you buy this product then your apart of an elite club






23. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






24. Telling you what to do---"Buy today!" - "Vote now!"






25. Uses a logical argument of fact to persuade you to buy the product






26. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






27. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






28. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






29. Cheap product that you can afford






30. Two-way communication; a dialogue or conversation






31. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






32. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






35. Records behaviors of consumers when exposed to product






36. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






37. Repeating words or sounds






38. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






39. Identifies people who are in the market for the product






40. Use jokes or laughter to get you engaged in a commercial






41. Telling only positive things about something or someone - without giving evidence or facts






42. Involves the researcher actually living the life of the people or group being studied.






43. Gives the illusion that if someone else has it then i should have it too






44. Sensory images to get you interested in their product






45. If you use this product - you will be just like the people in the ad






46. Statistics percentages - and numbers to convince you that this product is better than something else






47. Using a chance to win a prize to attract attention






48. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






49. A process which outlines the important players and steps






50. A celeberty or famous fiqure that is endorcing a product