Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on all the elements of advertising






2. Using costumers fond memories to buy a product






3. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






4. Involves the researcher actually living the life of the people or group being studied.






5. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






6. Suggesting that association with a person or product can make you special






7. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






8. Attention - Interest - Desire - Action






9. An appeal that deals with time - creates a sense of urgency






10. A regular person using a product to show how good it is






11. Advertisers assure us that their products are foolproof and easy to use.






12. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






13. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






14. Informing you about how the product works or helps you






15. Info that is collected for first from original sources






16. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






17. Indication of an important trend in marketing that is moving beyond two-way communication






18. Delivers numerical data






19. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






20. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






21. People testifying about the value or quality of a product in order to sell it






22. Promoting a special ingredient may make you think the product works better than others






23. Subsegments of a more general market.






24. Group of people you use as a model for behavior in specific situations






25. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






26. Many products are nearly identical






27. Developed for a brand or product line and evaluated annually






28. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






29. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






30. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






31. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






32. A celeberty or famous fiqure that is endorcing a product






33. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






34. Records behaviors of consumers when exposed to product






35. Use jokes or laughter to get you engaged in a commercial






36. Showing or announcing a discounted price can make a product look better






37. Research that actually measures what it says it measures






38. Descriptions of the target audience that read like a description of someone you know.






39. Taking a dangerous and fearful approach to a commercial






40. To affect parents and make them want to buy the product for their child






41. People devoted to a particular brand. E.g. HOG;Harley Owners Group






42. A belief that if you buy this product then your apart of an elite club






43. If you buy something you will be the first to have it






44. Sensory images to get you interested in their product






45. Uncovers critical info that becomes the basis for strategic planning






46. Where advertisers stress positive qualities and ignore negatives






47. Telling you what to do---"Buy today!" - "Vote now!"






48. Questions behavior of the consumer and quality of the product






49. Occurs when the consumer recognizes a need for a product






50. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.