Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research used to gather info about a particular market






2. Indication of an important trend in marketing that is moving beyond two-way communication






3. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






4. A type of testimonial to try to sell something because it is down-to-earth or easy to use






5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






6. Informing you about how the product works or helps you






7. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






8. A distraction from the real issue






9. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






10. Promoting a special ingredient may make you think the product works better than others






11. Suggesting that you must have the product to be happy - popular or satisfied






12. People devoted to a particular brand. E.g. HOG;Harley Owners Group






13. Background research that uses available published info about a topic






14. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






15. Telling you what to do---"Buy today!" - "Vote now!"






16. May cover a more specific division of the company; focused on maximizing profit






17. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






18. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






19. To affect parents and make them want to buy the product for their child






20. Attention - Interest - Desire - Action






21. Records behaviors of consumers when exposed to product






22. Gives the illusion that if someone else has it then i should have it too






23. Where advertisers stress positive qualities and ignore negatives






24. A regular person using a product to show how good it is






25. Using symbols to suggest an association with a positive influence






26. Group of people you use as a model for behavior in specific situations






27. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






28. Many products are nearly identical






29. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






30. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






31. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






33. Research that actually measures what it says it measures






34. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






35. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






36. The reaction the audience has to the message






37. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






38. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






39. Compares the product to its competetors






40. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






41. Fiving us compliments to try to sell a product






42. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






43. People testifying about the value or quality of a product in order to sell it






44. A process which outlines the important players and steps






45. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






46. A rhetorical question in which their really isnt an answer






47. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






48. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






49. Taking a dangerous and fearful approach to a commercial






50. Draws away from a negative feature they ushually hide it with good stuff