Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A regular person using a product to show how good it is






2. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






3. Most popular demographic used by advertisers






4. If you use this product - you will be just like the people in the ad






5. Delivers numerical data






6. Using costumers fond memories to buy a product






7. Draws away from a negative feature they ushually hide it with good stuff






8. To affect parents and make them want to buy the product for their child






9. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






10. Research used to gather info about a particular market






11. Research that actually measures what it says it measures






12. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






13. Telling only positive things about something or someone - without giving evidence or facts






14. Uncovers critical info that becomes the basis for strategic planning






15. More tightly focused on solving a particular marketing communication problem in a specified time.






16. To show loyalty patriotisim to the country






17. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






18. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






19. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






20. A belief that if you buy this product then your apart of an elite club






21. Gives the illusion that if someone else has it then i should have it too






22. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






23. Info that is collected for first from original sources






24. Intentionally do not finish a claim






25. A distraction from the real issue






26. Advertisers assure us that their products are foolproof and easy to use.






27. Identifies people who are in the market for the product






28. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






29. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






30. A process which outlines the important players and steps






31. Background research that uses available published info about a topic






32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






33. Uses a logical argument of fact to persuade you to buy the product






34. Sensory images to get you interested in their product






35. Repeating words or sounds






36. Fiving us compliments to try to sell a product






37. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






38. Using symbols to suggest an association with a positive influence






39. People testifying about the value or quality of a product in order to sell it






40. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






41. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






42. Personnal attacks people do to discredit their ideas






43. New brain- science approach to how people think






44. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






45. Records behaviors of consumers when exposed to product






46. Informing you about how the product works or helps you






47. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






48. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






49. Developed for a brand or product line and evaluated annually






50. Cheap product that you can afford