Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






2. Research used to gather info about a particular market






3. A regular person using a product to show how good it is






4. A celeberty or famous fiqure that is endorcing a product






5. Developed for a brand or product line and evaluated annually






6. Telling only positive things about something or someone - without giving evidence or facts






7. To affect parents and make them want to buy the product for their child






8. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






9. Info that is collected for first from original sources






10. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






11. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






12. Occurs when the consumer recognizes a need for a product






13. People devoted to a particular brand. E.g. HOG;Harley Owners Group






14. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






15. An appeal that deals with time - creates a sense of urgency






16. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






17. Telling you what to do---"Buy today!" - "Vote now!"






18. Using a chance to win a prize to attract attention






19. Questions behavior of the consumer and quality of the product






20. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






21. Involves the researcher actually living the life of the people or group being studied.






22. Using symbols to suggest an association with a positive influence






23. Uses a logical argument of fact to persuade you to buy the product






24. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






25. Suggesting that you must have the product to be happy - popular or satisfied






26. Showing or announcing a discounted price can make a product look better






27. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






28. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






29. Builds trustworthyness/credability of product






30. Background research that uses available published info about a topic






31. Statistics percentages - and numbers to convince you that this product is better than something else






32. Intentionally do not finish a claim






33. Personnal attacks people do to discredit their ideas






34. Cheap product that you can afford






35. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






36. New brain- science approach to how people think






37. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






38. Appeals to costumers disire to be different from everybody else






39. If you use this product - you will be just like the people in the ad






40. Descriptions of the target audience that read like a description of someone you know.






41. Compares the product to its competetors






42. Sensory images to get you interested in their product






43. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






44. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






45. If you buy something you will be the first to have it






46. To show loyalty patriotisim to the country






47. Many products are nearly identical






48. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






49. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






50. Subsegments of a more general market.