Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






2. Compile info about the product - the product category - competitors - and other details of the marketing environment






3. To affect parents and make them want to buy the product for their child






4. If you buy something you will be the first to have it






5. More tightly focused on solving a particular marketing communication problem in a specified time.






6. A type of testimonial to try to sell something because it is down-to-earth or easy to use






7. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






8. Compares the product to its competetors






9. Draws away from a negative feature they ushually hide it with good stuff






10. An appeal that deals with time - creates a sense of urgency






11. People devoted to a particular brand. E.g. HOG;Harley Owners Group






12. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






13. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






14. A celeberty or famous fiqure that is endorcing a product






15. Most popular demographic used by advertisers






16. Indication of an important trend in marketing that is moving beyond two-way communication






17. New brain- science approach to how people think






18. Cheap product that you can afford






19. Where advertisers stress positive qualities and ignore negatives






20. Background research that uses available published info about a topic






21. Suggesting that association with a person or product can make you special






22. Info that is collected for first from original sources






23. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






24. Sensory images to get you interested in their product






25. A regular person using a product to show how good it is






26. Identifies people who are in the market for the product






27. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






28. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






29. Uncovers critical info that becomes the basis for strategic planning






30. Fiving us compliments to try to sell a product






31. To show loyalty patriotisim to the country






32. Records behaviors of consumers when exposed to product






33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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34. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






35. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






36. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






37. Using symbols to suggest an association with a positive influence






38. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






39. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






40. Builds trustworthyness/credability of product






41. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






42. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






43. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






44. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






45. If you use this product - you will be just like the people in the ad






46. Intentionally do not finish a claim






47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






48. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






49. Delivers numerical data






50. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)