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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Two-way communication; a dialogue or conversation

2. You can run the test over and over and get the same answer

3. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

4. Informing you about how the product works or helps you

5. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

6. Draws away from a negative feature they ushually hide it with good stuff

7. Use jokes or laughter to get you engaged in a commercial

8. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

9. Involves the researcher actually living the life of the people or group being studied.

10. Occurs when the consumer recognizes a need for a product

11. A rhetorical question in which their really isnt an answer

12. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate

13. Compares the product to its competetors

14. Uncovers critical info that becomes the basis for strategic planning

15. Meaningless or empty words that dont give specific details

16. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

17. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

18. Statistics percentages - and numbers to convince you that this product is better than something else

19. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)

20. To affect parents and make them want to buy the product for their child

21. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

22. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive

23. Connects to audience emotions to win them over to your product

24. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation

25. Telling only positive things about something or someone - without giving evidence or facts

26. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors

27. Descriptions of the target audience that read like a description of someone you know.

28. A type of testimonial to try to sell something because it is down-to-earth or easy to use

29. Advertisers assure us that their products are foolproof and easy to use.

30. People devoted to a particular brand. E.g. HOG;Harley Owners Group

31. Intentionally do not finish a claim

32. Records behaviors of consumers when exposed to product

33. Appeals to costumers disire to be different from everybody else

34. To show loyalty patriotisim to the country

35. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

36. If you use this product - you will be just like the people in the ad

37. Taking a dangerous and fearful approach to a commercial

38. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

39. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

40. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

41. Personnal attacks people do to discredit their ideas

42. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)

43. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

44. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

45. Many products are nearly identical

46. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)

47. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

48. Where advertisers stress positive qualities and ignore negatives

49. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

50. A regular person using a product to show how good it is