Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using costumers fond memories to buy a product






2. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






3. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






4. May cover a more specific division of the company; focused on maximizing profit






5. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






6. Connects to audience emotions to win them over to your product






7. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






8. Advertisers assure us that their products are foolproof and easy to use.






9. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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10. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






11. If you buy something you will be the first to have it






12. Informing you about how the product works or helps you






13. Appeals to costumers disire to be different from everybody else






14. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






15. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






16. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






17. Telling only positive things about something or someone - without giving evidence or facts






18. Two-way communication; a dialogue or conversation






19. You can run the test over and over and get the same answer






20. Developed for a brand or product line and evaluated annually






21. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






22. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






23. Background research that uses available published info about a topic






24. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






25. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






26. Using symbols to suggest an association with a positive influence






27. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






28. Research that actually measures what it says it measures






29. Sensory images to get you interested in their product






30. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






31. Where advertisers stress positive qualities and ignore negatives






32. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






33. A regular person using a product to show how good it is






34. A distraction from the real issue






35. Builds trustworthyness/credability of product






36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






37. Identifies people who are in the market for the product






38. More tightly focused on solving a particular marketing communication problem in a specified time.






39. An appeal that deals with time - creates a sense of urgency






40. Taking a dangerous and fearful approach to a commercial






41. A process which outlines the important players and steps






42. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






43. To show loyalty patriotisim to the country






44. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






45. Statistics percentages - and numbers to convince you that this product is better than something else






46. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






47. Repeating words or sounds






48. Uncovers critical info that becomes the basis for strategic planning






49. Research used to gather info about a particular market






50. Telling you what to do---"Buy today!" - "Vote now!"







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Can you answer 50 questions in 15 minutes?


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