Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaningless or empty words that dont give specific details






2. Telling you what to do---"Buy today!" - "Vote now!"






3. An appeal that deals with time - creates a sense of urgency






4. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






5. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






6. People testifying about the value or quality of a product in order to sell it






7. A celeberty or famous fiqure that is endorcing a product






8. Attention - Interest - Desire - Action






9. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






10. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






11. To affect parents and make them want to buy the product for their child






12. Repeating words or sounds






13. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






14. Records behaviors of consumers when exposed to product






15. Indication of an important trend in marketing that is moving beyond two-way communication






16. Most popular demographic used by advertisers






17. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






18. Using costumers fond memories to buy a product






19. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






20. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






21. Suggesting that association with a person or product can make you special






22. Where advertisers stress positive qualities and ignore negatives






23. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






24. A process which outlines the important players and steps






25. New brain- science approach to how people think






26. A belief that if you buy this product then your apart of an elite club






27. Personnal attacks people do to discredit their ideas






28. Intentionally do not finish a claim






29. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






30. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






31. Use jokes or laughter to get you engaged in a commercial






32. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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34. Compile info about the product - the product category - competitors - and other details of the marketing environment






35. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






36. If you buy something you will be the first to have it






37. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






38. Delivers numerical data






39. The reaction the audience has to the message






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. May cover a more specific division of the company; focused on maximizing profit






42. You can run the test over and over and get the same answer






43. Research used to gather info about a particular market






44. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






45. Two-way communication; a dialogue or conversation






46. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






47. Showing or announcing a discounted price can make a product look better






48. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






49. Using symbols to suggest an association with a positive influence






50. Dividing the market into groups of people who have similar characteristics in certain key product related areas.







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Can you answer 50 questions in 15 minutes?


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