Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






2. Appeals to costumers disire to be different from everybody else






3. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






4. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






5. People devoted to a particular brand. E.g. HOG;Harley Owners Group






6. Intentionally do not finish a claim






7. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






8. Two-way communication; a dialogue or conversation






9. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






10. Gives the illusion that if someone else has it then i should have it too






11. Involves the researcher actually living the life of the people or group being studied.






12. You can run the test over and over and get the same answer






13. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






14. To show loyalty patriotisim to the country






15. May cover a more specific division of the company; focused on maximizing profit






16. A distraction from the real issue






17. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






18. Suggesting that association with a person or product can make you special






19. Informing you about how the product works or helps you






20. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






21. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






22. A process which outlines the important players and steps






23. Focuses on all the elements of advertising






24. A rhetorical question in which their really isnt an answer






25. The reaction the audience has to the message






26. Questions behavior of the consumer and quality of the product






27. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






28. Developed for a brand or product line and evaluated annually






29. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






30. Using symbols to suggest an association with a positive influence






31. Records behaviors of consumers when exposed to product






32. Suggesting that you must have the product to be happy - popular or satisfied






33. An appeal that deals with time - creates a sense of urgency






34. To affect parents and make them want to buy the product for their child






35. Personnal attacks people do to discredit their ideas






36. A belief that if you buy this product then your apart of an elite club






37. Telling you what to do---"Buy today!" - "Vote now!"






38. Promoting a special ingredient may make you think the product works better than others






39. A regular person using a product to show how good it is






40. If you buy something you will be the first to have it






41. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






42. Indication of an important trend in marketing that is moving beyond two-way communication






43. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






44. Group of people you use as a model for behavior in specific situations






45. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






46. Research used to gather info about a particular market






47. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






48. Identifies people who are in the market for the product






49. Connects to audience emotions to win them over to your product






50. Using costumers fond memories to buy a product