Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






2. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






3. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






4. Statistics percentages - and numbers to convince you that this product is better than something else






5. Suggesting that you must have the product to be happy - popular or satisfied






6. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






7. Focuses on all the elements of advertising






8. Background research that uses available published info about a topic






9. Involves the researcher actually living the life of the people or group being studied.






10. Occurs when the consumer recognizes a need for a product






11. You can run the test over and over and get the same answer






12. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






13. Showing or announcing a discounted price can make a product look better






14. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






15. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






16. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






17. Records behaviors of consumers when exposed to product






18. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






19. Indication of an important trend in marketing that is moving beyond two-way communication






20. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






21. An appeal that deals with time - creates a sense of urgency






22. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






23. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






24. Using a chance to win a prize to attract attention






25. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






26. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






27. Developed for a brand or product line and evaluated annually






28. Compares the product to its competetors






29. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






30. Appeals to costumers disire to be different from everybody else






31. The reaction the audience has to the message






32. Cheap product that you can afford






33. A process which outlines the important players and steps






34. Suggesting that association with a person or product can make you special






35. Telling you what to do---"Buy today!" - "Vote now!"






36. Promoting a special ingredient may make you think the product works better than others






37. A type of testimonial to try to sell something because it is down-to-earth or easy to use






38. Uses a logical argument of fact to persuade you to buy the product






39. Attention - Interest - Desire - Action






40. Taking a dangerous and fearful approach to a commercial






41. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






42. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






43. May cover a more specific division of the company; focused on maximizing profit






44. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






45. Draws away from a negative feature they ushually hide it with good stuff






46. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






47. Group of people you use as a model for behavior in specific situations






48. Using symbols to suggest an association with a positive influence






49. A distraction from the real issue






50. Using costumers fond memories to buy a product