Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






2. Using symbols to suggest an association with a positive influence






3. A regular person using a product to show how good it is






4. An appeal that deals with time - creates a sense of urgency






5. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






6. If you use this product - you will be just like the people in the ad






7. Delivers numerical data






8. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






9. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






10. Questions behavior of the consumer and quality of the product






11. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






12. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






13. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






14. Taking a dangerous and fearful approach to a commercial






15. People devoted to a particular brand. E.g. HOG;Harley Owners Group






16. Info that is collected for first from original sources






17. A celeberty or famous fiqure that is endorcing a product






18. Background research that uses available published info about a topic






19. Advertisers assure us that their products are foolproof and easy to use.






20. Connects to audience emotions to win them over to your product






21. If you buy something you will be the first to have it






22. Research that actually measures what it says it measures






23. Many products are nearly identical






24. Promoting a special ingredient may make you think the product works better than others






25. Using a chance to win a prize to attract attention






26. Informing you about how the product works or helps you






27. Research used to gather info about a particular market






28. Most popular demographic used by advertisers






29. Uncovers critical info that becomes the basis for strategic planning






30. Occurs when the consumer recognizes a need for a product






31. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






32. A rhetorical question in which their really isnt an answer






33. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






34. To affect parents and make them want to buy the product for their child






35. Intentionally do not finish a claim






36. You can run the test over and over and get the same answer






37. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






38. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






39. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






40. Identifies people who are in the market for the product






41. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






42. Group of people you use as a model for behavior in specific situations






43. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






44. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






45. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






46. Sensory images to get you interested in their product






47. Telling only positive things about something or someone - without giving evidence or facts






48. Use jokes or laughter to get you engaged in a commercial






49. A distraction from the real issue






50. Draws away from a negative feature they ushually hide it with good stuff