Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on all the elements of advertising






2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






3. An appeal that deals with time - creates a sense of urgency






4. Taking a dangerous and fearful approach to a commercial






5. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






6. Background research that uses available published info about a topic






7. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






8. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






9. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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10. Showing or announcing a discounted price can make a product look better






11. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






12. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






13. Subsegments of a more general market.






14. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






15. Research that actually measures what it says it measures






16. A celeberty or famous fiqure that is endorcing a product






17. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






18. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






19. Identifies people who are in the market for the product






20. Where advertisers stress positive qualities and ignore negatives






21. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






22. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






23. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






24. A process which outlines the important players and steps






25. Advertisers assure us that their products are foolproof and easy to use.






26. Compile info about the product - the product category - competitors - and other details of the marketing environment






27. Promoting a special ingredient may make you think the product works better than others






28. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






29. Uses a logical argument of fact to persuade you to buy the product






30. Personnal attacks people do to discredit their ideas






31. Questions behavior of the consumer and quality of the product






32. If you use this product - you will be just like the people in the ad






33. Most popular demographic used by advertisers






34. A regular person using a product to show how good it is






35. The reaction the audience has to the message






36. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






37. You can run the test over and over and get the same answer






38. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






39. More tightly focused on solving a particular marketing communication problem in a specified time.






40. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






41. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






42. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






43. People testifying about the value or quality of a product in order to sell it






44. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






45. Telling only positive things about something or someone - without giving evidence or facts






46. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






47. Info that is collected for first from original sources






48. A belief that if you buy this product then your apart of an elite club






49. Informing you about how the product works or helps you






50. Connects to audience emotions to win them over to your product







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Can you answer 50 questions in 15 minutes?


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