Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statistics percentages - and numbers to convince you that this product is better than something else






2. Focuses on all the elements of advertising






3. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






4. Subsegments of a more general market.






5. Gives the illusion that if someone else has it then i should have it too






6. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






7. Where advertisers stress positive qualities and ignore negatives






8. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






9. Use jokes or laughter to get you engaged in a commercial






10. Attention - Interest - Desire - Action






11. Connects to audience emotions to win them over to your product






12. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






14. Group of people you use as a model for behavior in specific situations






15. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






16. Info that is collected for first from original sources






17. Draws away from a negative feature they ushually hide it with good stuff






18. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






19. You can run the test over and over and get the same answer






20. If you use this product - you will be just like the people in the ad






21. Using costumers fond memories to buy a product






22. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






23. Showing or announcing a discounted price can make a product look better






24. Compares the product to its competetors






25. People devoted to a particular brand. E.g. HOG;Harley Owners Group






26. Suggesting that association with a person or product can make you special






27. Background research that uses available published info about a topic






28. More tightly focused on solving a particular marketing communication problem in a specified time.






29. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






30. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






31. Cheap product that you can afford






32. Builds trustworthyness/credability of product






33. Descriptions of the target audience that read like a description of someone you know.






34. Repeating words or sounds






35. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






37. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






38. Records behaviors of consumers when exposed to product






39. Uncovers critical info that becomes the basis for strategic planning






40. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






41. Using symbols to suggest an association with a positive influence






42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






43. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






44. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






45. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






46. An appeal that deals with time - creates a sense of urgency






47. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






48. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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49. Research used to gather info about a particular market






50. Involves the researcher actually living the life of the people or group being studied.