Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the researcher actually living the life of the people or group being studied.






2. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






3. Using a chance to win a prize to attract attention






4. Group of people you use as a model for behavior in specific situations






5. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






6. Questions behavior of the consumer and quality of the product






7. A regular person using a product to show how good it is






8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






9. Many products are nearly identical






10. Research used to gather info about a particular market






11. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






12. You can run the test over and over and get the same answer






13. Suggesting that you must have the product to be happy - popular or satisfied






14. May cover a more specific division of the company; focused on maximizing profit






15. Uses a logical argument of fact to persuade you to buy the product






16. Using symbols to suggest an association with a positive influence






17. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






18. A type of testimonial to try to sell something because it is down-to-earth or easy to use






19. Background research that uses available published info about a topic






20. If you buy something you will be the first to have it






21. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






22. Attention - Interest - Desire - Action






23. Indication of an important trend in marketing that is moving beyond two-way communication






24. Research that actually measures what it says it measures






25. Compares the product to its competetors






26. Info that is collected for first from original sources






27. Builds trustworthyness/credability of product






28. Records behaviors of consumers when exposed to product






29. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






30. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






31. An appeal that deals with time - creates a sense of urgency






32. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






33. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






34. Personnal attacks people do to discredit their ideas






35. Sensory images to get you interested in their product






36. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






37. To affect parents and make them want to buy the product for their child






38. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






39. Focuses on all the elements of advertising






40. If you use this product - you will be just like the people in the ad






41. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






42. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






44. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






45. Two-way communication; a dialogue or conversation






46. Taking a dangerous and fearful approach to a commercial






47. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






48. Repeating words or sounds






49. Statistics percentages - and numbers to convince you that this product is better than something else






50. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors