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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that association with a person or product can make you special
High Involvement
Strategic research
snob appeal
The Big Lie
2. Showing or announcing a discounted price can make a product look better
Marketing Plan
sales and price
Market research
Influences on Consumer Decision making
3. Connects to audience emotions to win them over to your product
pathos
Brand Communities
The various ways to segment consumers
Types of Segmentation
4. Occurs when the consumer recognizes a need for a product
Need recognition
SMCR model
Kairos
Observation research
5. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Interactive Communication
Experts
Don't Get Left Out
Intensity
6. Using a chance to win a prize to attract attention
facts and fiqures
Experts
nostalgia
prizes - sweepstakes and gifts
7. People testifying about the value or quality of a product in order to sell it
Simple Solution
Testimonials
Niche Market
Red Herrin
8. To affect parents and make them want to buy the product for their child
Psychographics
The Mass Communication Approach
nostalgia
parental appeal
9. May cover a more specific division of the company; focused on maximizing profit
Red Herrin
must have
The Big Lie
Business Plan
10. Descriptions of the target audience that read like a description of someone you know.
Profiles
Flattery
Glamourous You
Observation research
11. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Association
pathos
Culture and Corporate Culture
Psychographics
12. Personnal attacks people do to discredit their ideas
Profiles
name-calling
Segmenting
special ingredients
13. A distraction from the real issue
Market research
Desires that Successful Brands Satisfy
Influences on Consumer Decision making
Red Herrin
14. Promoting a special ingredient may make you think the product works better than others
VALS
special ingredients
Quantitative research
Intensity
15. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Primary Research
Glamourous You
humor
Explicit
16. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
card stacking
bait and switch
ethos
price appeal
17. Using symbols to suggest an association with a positive influence
must have
snob appeal
High Involvement
Symbols
18. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
Misleading and unethical advertisong techniques
Culture and Corporate Culture
Campaign Plan
19. Repeating words or sounds
Testimonials
Plain Folks
repitition
IMC plan
20. Compile info about the product - the product category - competitors - and other details of the marketing environment
High Involvement
logos
special ingredients
Market research
21. Cheap product that you can afford
patriotisim
price appeal
snob appeal
Culture and Corporate Culture
22. Draws away from a negative feature they ushually hide it with good stuff
Interactive Communication
testimonial
Psychographics
diversion
23. Research that actually measures what it says it measures
The various ways to segment consumers
Bribery
Validity
Affective advertising
24. Sensory images to get you interested in their product
sense appeal
Internal Noise
Targeting
endorsement
25. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
pathos
Association
rhetorical claim
sense appeal
26. You can run the test over and over and get the same answer
Niche Market
SWOT analysis
Reliability
diversion
27. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
AIDA
Targeting
Quantitative research
Brand Communities
28. Builds trustworthyness/credability of product
Targeting
ethos
unique claim
Advertising research
29. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Quantitative research
fact and figures
Don't Get Left Out
The various ways to segment consumers
30. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
fear
claim
Misleading and unethical advertisong techniques
Secondary Research
31. A celeberty or famous fiqure that is endorcing a product
Reference Group
ethos
endorsement
Misleading and unethical advertisong techniques
32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
Easy to Use
Interactive Communication
parental appeal
SMCR model
33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
The various ways to segment consumers
repitition
Valid advertising techniques
External Noise
34. A rhetorical question in which their really isnt an answer
Psychographics
Internal Noise
rhetorical claim
Affective advertising
35. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Consumer Behavior
Targeting
SWOT analysis
Simple Solution
36. Involves the researcher actually living the life of the people or group being studied.
unique claim
Ethnographic research
nostalgia
Reliability
37. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
product comparrision
Bribery
Niche Market
38. Subsegments of a more general market.
transfer
Functions of a Reference Group
facts and fiqures
Niche Market
39. Informing you about how the product works or helps you
Red Herrin
claim
diversion
Plain Folks
40. If you use this product - you will be just like the people in the ad
transfer
Culture and Corporate Culture
special ingredients
must have
41. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
fact and figures
Segmenting
Simple Solution
pathos
42. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Feedback
Strategic research
humor
Adaption Process
43. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Explicit
Brand Communities
Types of Consumer Responses
nostalgia
44. A regular person using a product to show how good it is
Glamourous You
endorsement
testimonial
Internal Noise
45. Using costumers fond memories to buy a product
nostalgia
pathos
elitist appeal
Glamourous You
46. New brain- science approach to how people think
Brand Communities
fact and figures
Intensity
Neuromarketing
47. Advertisers assure us that their products are foolproof and easy to use.
unique claim
Easy to Use
Explicit
fear
48. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
prizes - sweepstakes and gifts
Neuromarketing
Feedback
SWOT analysis
49. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Desires that Successful Brands Satisfy
price appeal
ethos
Bribery
50. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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