Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






2. Appeals to costumers disire to be different from everybody else






3. Two-way communication; a dialogue or conversation






4. To show loyalty patriotisim to the country






5. Intentionally do not finish a claim






6. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






7. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






8. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






9. Many products are nearly identical






10. A belief that if you buy this product then your apart of an elite club






11. Group of people you use as a model for behavior in specific situations






12. Involves the researcher actually living the life of the people or group being studied.






13. Questions behavior of the consumer and quality of the product






14. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






15. Descriptions of the target audience that read like a description of someone you know.






16. Focuses on all the elements of advertising






17. Sensory images to get you interested in their product






18. Gives the illusion that if someone else has it then i should have it too






19. Research used to gather info about a particular market






20. Developed for a brand or product line and evaluated annually






21. If you buy something you will be the first to have it






22. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






23. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






24. Where advertisers stress positive qualities and ignore negatives






25. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






26. Uses a logical argument of fact to persuade you to buy the product






27. Attention - Interest - Desire - Action






28. Meaningless or empty words that dont give specific details






29. Connects to audience emotions to win them over to your product






30. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






31. Uncovers critical info that becomes the basis for strategic planning






32. People devoted to a particular brand. E.g. HOG;Harley Owners Group






33. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






34. Promoting a special ingredient may make you think the product works better than others






35. A distraction from the real issue






36. The reaction the audience has to the message






37. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






38. New brain- science approach to how people think






39. You can run the test over and over and get the same answer






40. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






41. Most popular demographic used by advertisers






42. Informing you about how the product works or helps you






43. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






44. Telling only positive things about something or someone - without giving evidence or facts






45. Info that is collected for first from original sources






46. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






47. A type of testimonial to try to sell something because it is down-to-earth or easy to use






48. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






49. An appeal that deals with time - creates a sense of urgency






50. To affect parents and make them want to buy the product for their child