Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it






2. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






3. A rhetorical question in which their really isnt an answer






4. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






5. Research used to gather info about a particular market






6. To affect parents and make them want to buy the product for their child






7. Descriptions of the target audience that read like a description of someone you know.






8. Fiving us compliments to try to sell a product






9. Gives the illusion that if someone else has it then i should have it too






10. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






11. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






12. Telling you what to do---"Buy today!" - "Vote now!"






13. Personnal attacks people do to discredit their ideas






14. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






15. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






16. The reaction the audience has to the message






17. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






18. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






19. Attention - Interest - Desire - Action






20. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






21. Two-way communication; a dialogue or conversation






22. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






23. Showing or announcing a discounted price can make a product look better






24. You can run the test over and over and get the same answer






25. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






26. New brain- science approach to how people think






27. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






28. Repeating words or sounds






29. Use jokes or laughter to get you engaged in a commercial






30. Most popular demographic used by advertisers






31. Using a chance to win a prize to attract attention






32. Promoting a special ingredient may make you think the product works better than others






33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






34. Many products are nearly identical






35. Taking a dangerous and fearful approach to a commercial






36. Identifies people who are in the market for the product






37. Where advertisers stress positive qualities and ignore negatives






38. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






39. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






40. Occurs when the consumer recognizes a need for a product






41. Sensory images to get you interested in their product






42. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






43. Appeals to costumers disire to be different from everybody else






44. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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45. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






46. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






47. Advertisers assure us that their products are foolproof and easy to use.






48. More tightly focused on solving a particular marketing communication problem in a specified time.






49. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






50. Suggesting that you must have the product to be happy - popular or satisfied