Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the researcher actually living the life of the people or group being studied.






2. To show loyalty patriotisim to the country






3. Informing you about how the product works or helps you






4. Uses a logical argument of fact to persuade you to buy the product






5. Attention - Interest - Desire - Action






6. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






7. Info that is collected for first from original sources






8. A celeberty or famous fiqure that is endorcing a product






9. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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10. People devoted to a particular brand. E.g. HOG;Harley Owners Group






11. Using symbols to suggest an association with a positive influence






12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






13. Personnal attacks people do to discredit their ideas






14. Occurs when the consumer recognizes a need for a product






15. Identifies people who are in the market for the product






16. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






17. Connects to audience emotions to win them over to your product






18. Questions behavior of the consumer and quality of the product






19. Gives the illusion that if someone else has it then i should have it too






20. Promoting a special ingredient may make you think the product works better than others






21. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






22. Appeals to costumers disire to be different from everybody else






23. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






24. Using a chance to win a prize to attract attention






25. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






26. A rhetorical question in which their really isnt an answer






27. Meaningless or empty words that dont give specific details






28. A type of testimonial to try to sell something because it is down-to-earth or easy to use






29. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






30. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






31. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






32. Compile info about the product - the product category - competitors - and other details of the marketing environment






33. Cheap product that you can afford






34. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






35. Indication of an important trend in marketing that is moving beyond two-way communication






36. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






37. Suggesting that you must have the product to be happy - popular or satisfied






38. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






39. Research used to gather info about a particular market






40. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






41. Descriptions of the target audience that read like a description of someone you know.






42. Records behaviors of consumers when exposed to product






43. A process which outlines the important players and steps






44. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






45. A regular person using a product to show how good it is






46. Delivers numerical data






47. The reaction the audience has to the message






48. Two-way communication; a dialogue or conversation






49. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






50. People testifying about the value or quality of a product in order to sell it