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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






2. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






3. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






4. A rhetorical question in which their really isnt an answer






5. Involves the researcher actually living the life of the people or group being studied.






6. Questions behavior of the consumer and quality of the product






7. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






8. A type of testimonial to try to sell something because it is down-to-earth or easy to use






9. If you buy something you will be the first to have it






10. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






11. Uses a logical argument of fact to persuade you to buy the product






12. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






13. Suggesting that association with a person or product can make you special






14. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






15. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






16. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






17. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






18. Records behaviors of consumers when exposed to product






19. A distraction from the real issue






20. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






21. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






22. Telling only positive things about something or someone - without giving evidence or facts






23. Informing you about how the product works or helps you






24. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






25. Repeating words or sounds






26. People testifying about the value or quality of a product in order to sell it






27. May cover a more specific division of the company; focused on maximizing profit






28. Subsegments of a more general market.






29. Research used to gather info about a particular market






30. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






31. People devoted to a particular brand. E.g. HOG;Harley Owners Group






32. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






33. Using a chance to win a prize to attract attention






34. Connects to audience emotions to win them over to your product






35. Most popular demographic used by advertisers






36. The reaction the audience has to the message






37. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






38. Delivers numerical data






39. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






40. Uncovers critical info that becomes the basis for strategic planning






41. Compile info about the product - the product category - competitors - and other details of the marketing environment






42. Statistics percentages - and numbers to convince you that this product is better than something else






43. Advertisers assure us that their products are foolproof and easy to use.






44. Fiving us compliments to try to sell a product






45. Cheap product that you can afford






46. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






47. Background research that uses available published info about a topic






48. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






49. A celeberty or famous fiqure that is endorcing a product






50. Showing or announcing a discounted price can make a product look better







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Can you answer 50 questions in 15 minutes?


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