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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New brain- science approach to how people think
Need recognition
IMC plan
Neuromarketing
Kairos
2. People testifying about the value or quality of a product in order to sell it
Testimonials
Experts
sense appeal
sense appeal
3. Suggesting that you must have the product to be happy - popular or satisfied
Targeting
call to action
must have
fact and figures
4. Uses a logical argument of fact to persuade you to buy the product
Adaption Process
bait and switch
logos
Association
5. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
claim
IMC plan
Slippery Slope
Need recognition
6. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
Feedback
Explicit
fact and figures
7. Group of people you use as a model for behavior in specific situations
nostalgia
Psychographics
Reference Group
special ingredients
8. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Observation research
Consumer Behavior
Testimonials
Types of Consumer Responses
9. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
bandwagon
Campaign Plan
Adaption Process
Warm and Fuzzy
10. If you use this product - you will be just like the people in the ad
Feedback
product comparrision
Primary Research
transfer
11. Many products are nearly identical
Warm and Fuzzy
fact and figures
unique claim
Influences on Consumer Decision making
12. Indication of an important trend in marketing that is moving beyond two-way communication
individuality
Functions of a Reference Group
Buzz Marketing
Primary Research
13. Where advertisers stress positive qualities and ignore negatives
Observation research
card stacking
logos
avant guard
14. Taking a dangerous and fearful approach to a commercial
Desires that Successful Brands Satisfy
Primary Research
fear
fact and figures
15. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Testimonials
High Involvement
Red Herrin
Culture and Corporate Culture
16. Two-way communication; a dialogue or conversation
Buzz Marketing
Interactive Communication
Association
prizes - sweepstakes and gifts
17. Telling only positive things about something or someone - without giving evidence or facts
Simple Solution
glittering generality
fact and figures
Targeting
18. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
games and activities
SWOT analysis
prizes - sweepstakes and gifts
19. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Secondary Research
bandwagon
parental appeal
Plain Folks
20. Research that actually measures what it says it measures
snob appeal
Validity
Testimonials
SWOT analysis
21. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
logos
The Big Lie
Glamourous You
SWOT analysis
22. Most popular demographic used by advertisers
Segmenting
claim
Age
Flattery
23. Builds trustworthyness/credability of product
ethos
Observation research
fear
Quantitative research
24. Cheap product that you can afford
Slippery Slope
Marketing Plan
Need recognition
price appeal
25. A belief that if you buy this product then your apart of an elite club
elitist appeal
glittering generality
Flattery
Observation research
26. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Market research
IMC plan
price appeal
Intensity
27. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
pathos
Flattery
name-calling
Influences on Consumer Decision making
28. A celeberty or famous fiqure that is endorcing a product
facts and fiqures
Types of Segmentation
endorsement
Don't Get Left Out
29. Intentionally do not finish a claim
unfinished
Consumer research
Slippery Slope
Business Plan
30. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
rhetorical claim
Segmenting
Reference Group
testimonial
31. You can run the test over and over and get the same answer
SMCR model
Reliability
Red Herrin
Need recognition
32. Advertisers assure us that their products are foolproof and easy to use.
diversion
Marketing Plan
Warm and Fuzzy
Easy to Use
33. Showing or announcing a discounted price can make a product look better
sales and price
Warm and Fuzzy
Culture and Corporate Culture
logos
34. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Simple Solution
Desires that Successful Brands Satisfy
Buzz Marketing
Need recognition
35. Draws away from a negative feature they ushually hide it with good stuff
Age
humor
Interactive Communication
diversion
36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
prizes - sweepstakes and gifts
logos
Types of Consumer Responses
fact and figures
37. An appeal that deals with time - creates a sense of urgency
avant guard
Red Herrin
Desires that Successful Brands Satisfy
Kairos
38. Personnal attacks people do to discredit their ideas
Psychographics
name-calling
Market research
Campaign Plan
39. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Strategic research
Simple Solution
Experts
Kairos
40. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
testimonial
parental appeal
The various ways to segment consumers
Consumer Behavior
41. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Kairos
bandwagon
Desires that Successful Brands Satisfy
Consumer Behavior
42. To affect parents and make them want to buy the product for their child
Qualitative research
Consumer Behavior
Buzz Marketing
parental appeal
43. A regular person using a product to show how good it is
bandwagon
elitist appeal
Internal Noise
testimonial
44. The reaction the audience has to the message
Feedback
Glamourous You
humor
endorsement
45. Subsegments of a more general market.
testimonial
Niche Market
Association
glittering generality
46. Identifies people who are in the market for the product
games and activities
sense appeal
Campaign Plan
Consumer research
47. Compile info about the product - the product category - competitors - and other details of the marketing environment
Easy to Use
logos
Consumer research
Market research
48. Delivers numerical data
Quantitative research
fear
facts and fiqures
Affective advertising
49. Appeals to costumers disire to be different from everybody else
Desires that Successful Brands Satisfy
logos
Marketing Plan
individuality
50. To show loyalty patriotisim to the country
Validity
patriotisim
Consumer Behavior
Experts