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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
Functions of a Reference Group
bait and switch
Simple Solution
2. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
unique claim
unfinished
weasel words
3. Statistics percentages - and numbers to convince you that this product is better than something else
ethos
facts and fiqures
transfer
VALS
4. Suggesting that association with a person or product can make you special
weasel words
endorsement
Valid advertising techniques
snob appeal
5. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Simple Solution
testimonial
Market research
product comparrision
6. Fiving us compliments to try to sell a product
Plain Folks
avant guard
Ethnographic research
Flattery
7. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
diversion
fact and figures
Plain Folks
Consumer research
8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Ethnographic research
Affective advertising
Association
snob appeal
9. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
fact and figures
Consumer Behavior
diversion
Symbols
10. Cheap product that you can afford
Desires that Successful Brands Satisfy
endorsement
Experts
price appeal
11. Delivers numerical data
Glamourous You
Types of Consumer Responses
Strategic research
Quantitative research
12. An appeal that deals with time - creates a sense of urgency
prizes - sweepstakes and gifts
Ethnographic research
Kairos
product comparrision
13. A type of testimonial to try to sell something because it is down-to-earth or easy to use
diversion
Symbols
Ethnographic research
Plain Folks
14. Compares the product to its competetors
Brand Communities
humor
product comparrision
Niche Market
15. Two-way communication; a dialogue or conversation
Interactive Communication
Qualitative research
elitist appeal
Consumer Behavior
16. Advertisers assure us that their products are foolproof and easy to use.
Easy to Use
sales and price
Types of Segmentation
High Involvement
17. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
Segmenting
Desires that Successful Brands Satisfy
Secondary Research
18. The reaction the audience has to the message
Simple Solution
Bribery
sense appeal
Feedback
19. Indication of an important trend in marketing that is moving beyond two-way communication
Don't Get Left Out
Buzz Marketing
Affective advertising
diversion
20. Questions behavior of the consumer and quality of the product
Qualitative research
Targeting
Feedback
unfinished
21. Uncovers critical info that becomes the basis for strategic planning
Strategic research
Niche Market
Plain Folks
Interactive Communication
22. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
bait and switch
Association
Ethnographic research
nostalgia
23. A regular person using a product to show how good it is
Types of Consumer Responses
testimonial
endorsement
transfer
24. If you buy something you will be the first to have it
Primary Research
ethos
SWOT analysis
avant guard
25. Intentionally do not finish a claim
unfinished
repitition
Strategic research
Explicit
26. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Reliability
Segmenting
Misleading and unethical advertisong techniques
Secondary Research
27. New brain- science approach to how people think
Neuromarketing
SWOT analysis
Red Herrin
Psychographics
28. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Affective advertising
diversion
Slippery Slope
Neuromarketing
29. Promoting a special ingredient may make you think the product works better than others
special ingredients
Reliability
logos
repitition
30. A distraction from the real issue
Red Herrin
Glamourous You
special ingredients
fear
31. Most popular demographic used by advertisers
snob appeal
Age
Ethnographic research
Red Herrin
32. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
call to action
Influences on Consumer Decision making
sense appeal
Segmenting
33. Builds trustworthyness/credability of product
elitist appeal
card stacking
Reliability
ethos
34. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
High Involvement
Glamourous You
Explicit
Observation research
35. Many products are nearly identical
Validity
transfer
unique claim
Consumer Behavior
36. Background research that uses available published info about a topic
Market research
sense appeal
Consumer Behavior
Secondary Research
37. Suggesting that you must have the product to be happy - popular or satisfied
bandwagon
must have
endorsement
Warm and Fuzzy
38. Gives the illusion that if someone else has it then i should have it too
bandwagon
Market research
Functions of a Reference Group
Marketing Plan
39. Records behaviors of consumers when exposed to product
Observation research
Misleading and unethical advertisong techniques
Functions of a Reference Group
Explicit
40. Sensory images to get you interested in their product
weasel words
sense appeal
repitition
Influences on Consumer Decision making
41. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
individuality
Market research
bandwagon
42. Developed for a brand or product line and evaluated annually
Warm and Fuzzy
Observation research
parental appeal
Marketing Plan
43. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Internal Noise
Primary Research
Don't Get Left Out
Experts
44. Taking a dangerous and fearful approach to a commercial
fear
SWOT analysis
Brand Communities
Low involvement
45. Using costumers fond memories to buy a product
The Big Lie
IMC plan
nostalgia
testimonial
46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
Strategic research
External Noise
Segmenting
Marketing Plan
47. Repeating words or sounds
Testimonials
High Involvement
Quantitative research
repitition
48. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
elitist appeal
sense appeal
VALS
bait and switch
49. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Psychographics
Glamourous You
Low involvement
Desires that Successful Brands Satisfy
50. Personnal attacks people do to discredit their ideas
name-calling
Simple Solution
sales and price
Buzz Marketing