Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statistics percentages - and numbers to convince you that this product is better than something else






2. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






3. Compares the product to its competetors






4. New brain- science approach to how people think






5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






7. More tightly focused on solving a particular marketing communication problem in a specified time.






8. A distraction from the real issue






9. Attention - Interest - Desire - Action






10. Personnal attacks people do to discredit their ideas






11. Using symbols to suggest an association with a positive influence






12. Research used to gather info about a particular market






13. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






14. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






15. Involves the researcher actually living the life of the people or group being studied.






16. May cover a more specific division of the company; focused on maximizing profit






17. Where advertisers stress positive qualities and ignore negatives






18. Delivers numerical data






19. Identifies people who are in the market for the product






20. A rhetorical question in which their really isnt an answer






21. Showing or announcing a discounted price can make a product look better






22. Promoting a special ingredient may make you think the product works better than others






23. Informing you about how the product works or helps you






24. A type of testimonial to try to sell something because it is down-to-earth or easy to use






25. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






26. A belief that if you buy this product then your apart of an elite club






27. Use jokes or laughter to get you engaged in a commercial






28. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






29. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






30. Meaningless or empty words that dont give specific details






31. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






32. Questions behavior of the consumer and quality of the product






33. A regular person using a product to show how good it is






34. An appeal that deals with time - creates a sense of urgency






35. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






36. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






37. Uncovers critical info that becomes the basis for strategic planning






38. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






39. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






40. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






41. Indication of an important trend in marketing that is moving beyond two-way communication






42. Compile info about the product - the product category - competitors - and other details of the marketing environment






43. Research that actually measures what it says it measures






44. The reaction the audience has to the message






45. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






46. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






47. Telling you what to do---"Buy today!" - "Vote now!"






48. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






49. Connects to audience emotions to win them over to your product






50. Gives the illusion that if someone else has it then i should have it too