Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






2. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






3. Repeating words or sounds






4. Where advertisers stress positive qualities and ignore negatives






5. Uncovers critical info that becomes the basis for strategic planning






6. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






7. To show loyalty patriotisim to the country






8. Suggesting that association with a person or product can make you special






9. More tightly focused on solving a particular marketing communication problem in a specified time.






10. You can run the test over and over and get the same answer






11. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






12. Cheap product that you can afford






13. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






14. Subsegments of a more general market.






15. Fiving us compliments to try to sell a product






16. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






17. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






18. May cover a more specific division of the company; focused on maximizing profit






19. Group of people you use as a model for behavior in specific situations






20. Advertisers assure us that their products are foolproof and easy to use.






21. Telling you what to do---"Buy today!" - "Vote now!"






22. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






23. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






24. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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25. Records behaviors of consumers when exposed to product






26. New brain- science approach to how people think






27. Using a chance to win a prize to attract attention






28. Occurs when the consumer recognizes a need for a product






29. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






30. Intentionally do not finish a claim






31. Using costumers fond memories to buy a product






32. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






33. If you use this product - you will be just like the people in the ad






34. Promoting a special ingredient may make you think the product works better than others






35. Draws away from a negative feature they ushually hide it with good stuff






36. Indication of an important trend in marketing that is moving beyond two-way communication






37. To affect parents and make them want to buy the product for their child






38. A process which outlines the important players and steps






39. The reaction the audience has to the message






40. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






41. Involves the researcher actually living the life of the people or group being studied.






42. Compile info about the product - the product category - competitors - and other details of the marketing environment






43. Compares the product to its competetors






44. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






45. Research that actually measures what it says it measures






46. Appeals to costumers disire to be different from everybody else






47. Delivers numerical data






48. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






49. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






50. People testifying about the value or quality of a product in order to sell it