Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






2. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






3. Builds trustworthyness/credability of product






4. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






5. Research that actually measures what it says it measures






6. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






7. Suggesting that association with a person or product can make you special






8. Research used to gather info about a particular market






9. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






10. Most popular demographic used by advertisers






11. Focuses on all the elements of advertising






12. Sensory images to get you interested in their product






13. Info that is collected for first from original sources






14. Records behaviors of consumers when exposed to product






15. Compares the product to its competetors






16. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






17. May cover a more specific division of the company; focused on maximizing profit






18. Compile info about the product - the product category - competitors - and other details of the marketing environment






19. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






20. Two-way communication; a dialogue or conversation






21. Uncovers critical info that becomes the basis for strategic planning






22. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






23. Delivers numerical data






24. To show loyalty patriotisim to the country






25. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






26. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






27. New brain- science approach to how people think






28. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






29. A process which outlines the important players and steps






30. Involves the researcher actually living the life of the people or group being studied.






31. Showing or announcing a discounted price can make a product look better






32. A distraction from the real issue






33. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






34. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






35. A belief that if you buy this product then your apart of an elite club






36. Personnal attacks people do to discredit their ideas






37. Advertisers assure us that their products are foolproof and easy to use.






38. You can run the test over and over and get the same answer






39. To affect parents and make them want to buy the product for their child






40. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






41. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






42. An appeal that deals with time - creates a sense of urgency






43. Use jokes or laughter to get you engaged in a commercial






44. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






45. Indication of an important trend in marketing that is moving beyond two-way communication






46. Uses a logical argument of fact to persuade you to buy the product






47. A type of testimonial to try to sell something because it is down-to-earth or easy to use






48. People devoted to a particular brand. E.g. HOG;Harley Owners Group






49. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






50. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors