Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






3. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






4. Attention - Interest - Desire - Action






5. Using symbols to suggest an association with a positive influence






6. New brain- science approach to how people think






7. Draws away from a negative feature they ushually hide it with good stuff






8. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






9. A process which outlines the important players and steps






10. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






11. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






12. Focuses on all the elements of advertising






13. Compares the product to its competetors






14. If you buy something you will be the first to have it






15. Compile info about the product - the product category - competitors - and other details of the marketing environment






16. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






17. Involves the researcher actually living the life of the people or group being studied.






18. To affect parents and make them want to buy the product for their child






19. Promoting a special ingredient may make you think the product works better than others






20. A rhetorical question in which their really isnt an answer






21. Research used to gather info about a particular market






22. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






23. Research that actually measures what it says it measures






24. Connects to audience emotions to win them over to your product






25. Appeals to costumers disire to be different from everybody else






26. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






27. Sensory images to get you interested in their product






28. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






29. Using costumers fond memories to buy a product






30. To show loyalty patriotisim to the country






31. Two-way communication; a dialogue or conversation






32. Developed for a brand or product line and evaluated annually






33. Telling you what to do---"Buy today!" - "Vote now!"






34. Meaningless or empty words that dont give specific details






35. Informing you about how the product works or helps you






36. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






37. Descriptions of the target audience that read like a description of someone you know.






38. Fiving us compliments to try to sell a product






39. Repeating words or sounds






40. Taking a dangerous and fearful approach to a commercial






41. A celeberty or famous fiqure that is endorcing a product






42. Most popular demographic used by advertisers






43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






44. Telling only positive things about something or someone - without giving evidence or facts






45. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






46. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






47. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






48. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






49. Personnal attacks people do to discredit their ideas






50. Uses a logical argument of fact to persuade you to buy the product