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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Buzz Marketing
avant guard
Culture and Corporate Culture
repitition
2. A celeberty or famous fiqure that is endorcing a product
parental appeal
Symbols
endorsement
Affective advertising
3. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
testimonial
Consumer Behavior
individuality
Simple Solution
4. Two-way communication; a dialogue or conversation
Interactive Communication
diversion
Affective advertising
snob appeal
5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
special ingredients
Bribery
nostalgia
Simple Solution
6. Taking a dangerous and fearful approach to a commercial
IMC plan
Psychographics
fear
patriotisim
7. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Niche Market
Valid advertising techniques
Desires that Successful Brands Satisfy
Influences on Consumer Decision making
8. Compares the product to its competetors
Slippery Slope
product comparrision
Adaption Process
High Involvement
9. Showing or announcing a discounted price can make a product look better
bandwagon
unique claim
sales and price
product comparrision
10. You can run the test over and over and get the same answer
Reliability
Warm and Fuzzy
call to action
prizes - sweepstakes and gifts
11. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Interactive Communication
repitition
Segmenting
fact and figures
12. If you use this product - you will be just like the people in the ad
transfer
Internal Noise
Flattery
repitition
13. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SMCR model
transfer
Kairos
Desires that Successful Brands Satisfy
14. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
individuality
avant guard
High Involvement
Qualitative research
15. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
bandwagon
The various ways to segment consumers
sales and price
SWOT analysis
16. Fiving us compliments to try to sell a product
Quantitative research
Neuromarketing
Marketing Plan
Flattery
17. To affect parents and make them want to buy the product for their child
parental appeal
Culture and Corporate Culture
Testimonials
Interactive Communication
18. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Desires that Successful Brands Satisfy
Functions of a Reference Group
The Mass Communication Approach
IMC plan
19. Indication of an important trend in marketing that is moving beyond two-way communication
Glamourous You
Need recognition
Validity
Buzz Marketing
20. Connects to audience emotions to win them over to your product
Don't Get Left Out
pathos
Qualitative research
Low involvement
21. Suggesting that association with a person or product can make you special
VALS
snob appeal
Functions of a Reference Group
Strategic research
22. Background research that uses available published info about a topic
rhetorical claim
Valid advertising techniques
Secondary Research
Business Plan
23. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Business Plan
Adaption Process
Advertising research
must have
24. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
IMC plan
Flattery
product comparrision
Internal Noise
25. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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26. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
snob appeal
pathos
Valid advertising techniques
bandwagon
27. Compile info about the product - the product category - competitors - and other details of the marketing environment
unfinished
Market research
pathos
Advertising research
28. Advertisers assure us that their products are foolproof and easy to use.
Observation research
Easy to Use
Valid advertising techniques
Types of Consumer Responses
29. Cheap product that you can afford
Validity
Association
unfinished
price appeal
30. Subsegments of a more general market.
snob appeal
Niche Market
Experts
Intensity
31. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Easy to Use
Brand Communities
Types of Segmentation
patriotisim
32. Statistics percentages - and numbers to convince you that this product is better than something else
VALS
elitist appeal
testimonial
facts and fiqures
33. Personnal attacks people do to discredit their ideas
games and activities
Culture and Corporate Culture
SMCR model
name-calling
34. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Primary Research
Psychographics
testimonial
Association
35. Questions behavior of the consumer and quality of the product
The Big Lie
Need recognition
endorsement
Qualitative research
36. Draws away from a negative feature they ushually hide it with good stuff
games and activities
avant guard
Qualitative research
diversion
37. Telling you what to do---"Buy today!" - "Vote now!"
Secondary Research
call to action
elitist appeal
Slippery Slope
38. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
fear
repitition
Types of Segmentation
AIDA
39. Telling only positive things about something or someone - without giving evidence or facts
Need recognition
glittering generality
Interactive Communication
Misleading and unethical advertisong techniques
40. May cover a more specific division of the company; focused on maximizing profit
Business Plan
Reliability
SWOT analysis
name-calling
41. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
diversion
Types of Consumer Responses
Don't Get Left Out
bait and switch
42. A distraction from the real issue
Red Herrin
Explicit
Affective advertising
Functions of a Reference Group
43. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
Desires that Successful Brands Satisfy
fact and figures
testimonial
44. Occurs when the consumer recognizes a need for a product
product comparrision
special ingredients
individuality
Need recognition
45. More tightly focused on solving a particular marketing communication problem in a specified time.
Campaign Plan
Buzz Marketing
SMCR model
Slippery Slope
46. To show loyalty patriotisim to the country
Explicit
price appeal
patriotisim
Observation research
47. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Intensity
The various ways to segment consumers
fact and figures
call to action
48. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
call to action
Adaption Process
Psychographics
individuality
49. Research that actually measures what it says it measures
Psychographics
weasel words
price appeal
Validity
50. Promoting a special ingredient may make you think the product works better than others
special ingredients
Ethnographic research
facts and fiqures
Culture and Corporate Culture