Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






2. A process which outlines the important players and steps






3. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






4. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






5. Repeating words or sounds






6. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






7. Records behaviors of consumers when exposed to product






8. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






9. A type of testimonial to try to sell something because it is down-to-earth or easy to use






10. Where advertisers stress positive qualities and ignore negatives






11. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






12. Two-way communication; a dialogue or conversation






13. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






14. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






15. A regular person using a product to show how good it is






16. Descriptions of the target audience that read like a description of someone you know.






17. Background research that uses available published info about a topic






18. The reaction the audience has to the message






19. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






20. Research used to gather info about a particular market






21. You can run the test over and over and get the same answer






22. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






23. If you buy something you will be the first to have it






24. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






25. Cheap product that you can afford






26. Taking a dangerous and fearful approach to a commercial






27. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






28. A distraction from the real issue






29. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






30. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






31. If you use this product - you will be just like the people in the ad






32. Appeals to costumers disire to be different from everybody else






33. Promoting a special ingredient may make you think the product works better than others






34. People devoted to a particular brand. E.g. HOG;Harley Owners Group






35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






36. Gives the illusion that if someone else has it then i should have it too






37. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






38. Compile info about the product - the product category - competitors - and other details of the marketing environment






39. Occurs when the consumer recognizes a need for a product






40. To affect parents and make them want to buy the product for their child






41. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






42. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






43. Using costumers fond memories to buy a product






44. Group of people you use as a model for behavior in specific situations






45. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






46. Using a chance to win a prize to attract attention






47. Attention - Interest - Desire - Action






48. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






49. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






50. Statistics percentages - and numbers to convince you that this product is better than something else