Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using a chance to win a prize to attract attention






2. A celeberty or famous fiqure that is endorcing a product






3. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






4. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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5. A process which outlines the important players and steps






6. A belief that if you buy this product then your apart of an elite club






7. To affect parents and make them want to buy the product for their child






8. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






9. Promoting a special ingredient may make you think the product works better than others






10. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






11. If you use this product - you will be just like the people in the ad






12. Repeating words or sounds






13. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






14. People testifying about the value or quality of a product in order to sell it






15. Research that actually measures what it says it measures






16. Gives the illusion that if someone else has it then i should have it too






17. May cover a more specific division of the company; focused on maximizing profit






18. Indication of an important trend in marketing that is moving beyond two-way communication






19. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






20. A rhetorical question in which their really isnt an answer






21. More tightly focused on solving a particular marketing communication problem in a specified time.






22. Where advertisers stress positive qualities and ignore negatives






23. Most popular demographic used by advertisers






24. Telling you what to do---"Buy today!" - "Vote now!"






25. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






26. Occurs when the consumer recognizes a need for a product






27. Research used to gather info about a particular market






28. Meaningless or empty words that dont give specific details






29. Connects to audience emotions to win them over to your product






30. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






31. Using costumers fond memories to buy a product






32. You can run the test over and over and get the same answer






33. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






34. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






35. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






36. Descriptions of the target audience that read like a description of someone you know.






37. To show loyalty patriotisim to the country






38. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






39. If you buy something you will be the first to have it






40. Delivers numerical data






41. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






42. Involves the researcher actually living the life of the people or group being studied.






43. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






44. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






45. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






46. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






48. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






49. Suggesting that association with a person or product can make you special






50. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)