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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reaction the audience has to the message
Feedback
rhetorical claim
pathos
endorsement
2. A belief that if you buy this product then your apart of an elite club
Red Herrin
elitist appeal
must have
Segmenting
3. Background research that uses available published info about a topic
Secondary Research
Segmenting
AIDA
Market research
4. Where advertisers stress positive qualities and ignore negatives
fact and figures
pathos
Advertising research
card stacking
5. Identifies people who are in the market for the product
card stacking
product comparrision
Need recognition
Consumer research
6. A regular person using a product to show how good it is
testimonial
repitition
Testimonials
Association
7. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
SWOT analysis
snob appeal
logos
8. Appeals to costumers disire to be different from everybody else
individuality
Quantitative research
Plain Folks
Advertising research
9. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
VALS
weasel words
facts and fiqures
10. Cheap product that you can afford
Interactive Communication
price appeal
Consumer research
pathos
11. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Business Plan
Marketing Plan
Association
SMCR model
12. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Flattery
Warm and Fuzzy
ethos
Culture and Corporate Culture
13. Repeating words or sounds
Explicit
repitition
snob appeal
Culture and Corporate Culture
14. Descriptions of the target audience that read like a description of someone you know.
Profiles
transfer
pathos
Valid advertising techniques
15. Using symbols to suggest an association with a positive influence
Targeting
Qualitative research
Symbols
Reference Group
16. Showing or announcing a discounted price can make a product look better
price appeal
sales and price
Feedback
Desires that Successful Brands Satisfy
17. Developed for a brand or product line and evaluated annually
Segmenting
Marketing Plan
claim
Validity
18. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
games and activities
claim
Misleading and unethical advertisong techniques
Experts
19. Promoting a special ingredient may make you think the product works better than others
special ingredients
unique claim
Campaign Plan
Low involvement
20. If you use this product - you will be just like the people in the ad
transfer
Desires that Successful Brands Satisfy
testimonial
rhetorical claim
21. Uses a logical argument of fact to persuade you to buy the product
logos
AIDA
Easy to Use
pathos
22. A type of testimonial to try to sell something because it is down-to-earth or easy to use
must have
Plain Folks
Marketing Plan
Explicit
23. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
bandwagon
SMCR model
Red Herrin
avant guard
24. Research that actually measures what it says it measures
Validity
special ingredients
Interactive Communication
Campaign Plan
25. A celeberty or famous fiqure that is endorcing a product
Association
card stacking
Bribery
endorsement
26. Personnal attacks people do to discredit their ideas
name-calling
card stacking
The Mass Communication Approach
ethos
27. Suggesting that you must have the product to be happy - popular or satisfied
Culture and Corporate Culture
sense appeal
must have
Influences on Consumer Decision making
28. Questions behavior of the consumer and quality of the product
Qualitative research
VALS
humor
Influences on Consumer Decision making
29. Taking a dangerous and fearful approach to a commercial
Slippery Slope
Psychographics
avant guard
fear
30. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Glamourous You
Types of Segmentation
Primary Research
Neuromarketing
31. Compares the product to its competetors
product comparrision
Primary Research
VALS
Age
32. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Culture and Corporate Culture
claim
Consumer Behavior
weasel words
33. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Internal Noise
must have
unique claim
bandwagon
34. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
sense appeal
The Big Lie
Functions of a Reference Group
games and activities
35. A distraction from the real issue
pathos
unique claim
Red Herrin
SMCR model
36. If you buy something you will be the first to have it
avant guard
Consumer research
Advertising research
Ethnographic research
37. Builds trustworthyness/credability of product
ethos
individuality
Adaption Process
Influences on Consumer Decision making
38. Records behaviors of consumers when exposed to product
Culture and Corporate Culture
Observation research
diversion
Targeting
39. Telling only positive things about something or someone - without giving evidence or facts
Easy to Use
Adaption Process
glittering generality
Kairos
40. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
claim
bait and switch
Association
Primary Research
41. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Psychographics
Neuromarketing
Intensity
IMC plan
42. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
The Mass Communication Approach
ethos
AIDA
43. To show loyalty patriotisim to the country
bandwagon
Profiles
patriotisim
Affective advertising
44. Use jokes or laughter to get you engaged in a commercial
avant guard
Feedback
humor
Qualitative research
45. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Red Herrin
Consumer Behavior
Explicit
Observation research
46. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SWOT analysis
diversion
VALS
Influences on Consumer Decision making
47. Meaningless or empty words that dont give specific details
Slippery Slope
elitist appeal
weasel words
Consumer research
48. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Psychographics
Brand Communities
Strategic research
49. Research used to gather info about a particular market
Adaption Process
games and activities
Market research
Reliability
50. Uncovers critical info that becomes the basis for strategic planning
fear
fact and figures
special ingredients
Strategic research