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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
ethos
diversion
Valid advertising techniques
special ingredients
2. Taking a dangerous and fearful approach to a commercial
elitist appeal
Influences on Consumer Decision making
fear
Campaign Plan
3. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
claim
Feedback
pathos
Warm and Fuzzy
4. Most popular demographic used by advertisers
unfinished
Intensity
Age
special ingredients
5. Where advertisers stress positive qualities and ignore negatives
fact and figures
Strategic research
card stacking
Intensity
6. Advertisers assure us that their products are foolproof and easy to use.
IMC plan
must have
Easy to Use
Influences on Consumer Decision making
7. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Affective advertising
Consumer Behavior
Validity
Association
8. Two-way communication; a dialogue or conversation
Niche Market
Interactive Communication
Psychographics
call to action
9. Draws away from a negative feature they ushually hide it with good stuff
Slippery Slope
Business Plan
diversion
Don't Get Left Out
10. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Market research
Types of Consumer Responses
Influences on Consumer Decision making
transfer
11. Developed for a brand or product line and evaluated annually
snob appeal
Easy to Use
Marketing Plan
Glamourous You
12. Suggesting that you must have the product to be happy - popular or satisfied
must have
Buzz Marketing
Red Herrin
Quantitative research
13. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
Association
External Noise
prizes - sweepstakes and gifts
14. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Testimonials
Adaption Process
call to action
Misleading and unethical advertisong techniques
15. Identifies people who are in the market for the product
weasel words
Consumer research
Niche Market
Intensity
16. Suggesting that association with a person or product can make you special
snob appeal
product comparrision
Ethnographic research
Profiles
17. Statistics percentages - and numbers to convince you that this product is better than something else
Brand Communities
The Big Lie
Warm and Fuzzy
facts and fiqures
18. Connects to audience emotions to win them over to your product
SMCR model
Internal Noise
bait and switch
pathos
19. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
bandwagon
AIDA
Low involvement
Segmenting
20. Compares the product to its competetors
product comparrision
Culture and Corporate Culture
Symbols
card stacking
21. Group of people you use as a model for behavior in specific situations
Association
pathos
Adaption Process
Reference Group
22. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
card stacking
elitist appeal
Simple Solution
IMC plan
23. Research that actually measures what it says it measures
sales and price
Validity
Desires that Successful Brands Satisfy
High Involvement
24. Subsegments of a more general market.
Niche Market
Intensity
Symbols
Marketing Plan
25. Focuses on all the elements of advertising
Advertising research
facts and fiqures
Qualitative research
Interactive Communication
26. May cover a more specific division of the company; focused on maximizing profit
The Mass Communication Approach
The Big Lie
Buzz Marketing
Business Plan
27. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
Types of Consumer Responses
elitist appeal
Market research
28. A celeberty or famous fiqure that is endorcing a product
avant guard
unfinished
price appeal
endorsement
29. Meaningless or empty words that dont give specific details
sense appeal
weasel words
Flattery
Culture and Corporate Culture
30. Background research that uses available published info about a topic
Culture and Corporate Culture
name-calling
Secondary Research
patriotisim
31. Many products are nearly identical
unique claim
Neuromarketing
External Noise
must have
32. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
Ethnographic research
avant guard
Types of Consumer Responses
33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Intensity
prizes - sweepstakes and gifts
Association
Consumer Behavior
34. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
patriotisim
Qualitative research
Age
35. Descriptions of the target audience that read like a description of someone you know.
Profiles
The Mass Communication Approach
unique claim
logos
36. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
product comparrision
card stacking
Internal Noise
Reference Group
37. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
parental appeal
Explicit
Quantitative research
External Noise
38. A belief that if you buy this product then your apart of an elite club
sense appeal
Market research
elitist appeal
Bribery
39. Intentionally do not finish a claim
ethos
IMC plan
Need recognition
unfinished
40. Records behaviors of consumers when exposed to product
rhetorical claim
Segmenting
product comparrision
Observation research
41. New brain- science approach to how people think
Neuromarketing
SMCR model
The Big Lie
Flattery
42. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
sense appeal
Valid advertising techniques
High Involvement
bandwagon
43. To show loyalty patriotisim to the country
Kairos
Culture and Corporate Culture
patriotisim
avant guard
44. Using costumers fond memories to buy a product
Reliability
nostalgia
patriotisim
pathos
45. Appeals to costumers disire to be different from everybody else
Easy to Use
unique claim
individuality
Adaption Process
46. Builds trustworthyness/credability of product
The various ways to segment consumers
Types of Consumer Responses
ethos
Business Plan
47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Glamourous You
VALS
fear
nostalgia
48. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
Consumer Behavior
fear
Glamourous You
49. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Targeting
Culture and Corporate Culture
nostalgia
Misleading and unethical advertisong techniques
50. Research used to gather info about a particular market
logos
product comparrision
Influences on Consumer Decision making
Market research