Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






2. May cover a more specific division of the company; focused on maximizing profit






3. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






4. Most popular demographic used by advertisers






5. Personnal attacks people do to discredit their ideas






6. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






7. Research that actually measures what it says it measures






8. Questions behavior of the consumer and quality of the product






9. Background research that uses available published info about a topic






10. Indication of an important trend in marketing that is moving beyond two-way communication






11. Use jokes or laughter to get you engaged in a commercial






12. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






13. Connects to audience emotions to win them over to your product






14. A type of testimonial to try to sell something because it is down-to-earth or easy to use






15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






16. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






17. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






19. A distraction from the real issue






20. Advertisers assure us that their products are foolproof and easy to use.






21. Taking a dangerous and fearful approach to a commercial






22. If you buy something you will be the first to have it






23. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






24. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






25. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






26. An appeal that deals with time - creates a sense of urgency






27. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






28. Using symbols to suggest an association with a positive influence






29. Group of people you use as a model for behavior in specific situations






30. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






31. The reaction the audience has to the message






32. Records behaviors of consumers when exposed to product






33. Research used to gather info about a particular market






34. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






35. Gives the illusion that if someone else has it then i should have it too






36. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






37. Meaningless or empty words that dont give specific details






38. Showing or announcing a discounted price can make a product look better






39. If you use this product - you will be just like the people in the ad






40. Repeating words or sounds






41. Uses a logical argument of fact to persuade you to buy the product






42. Suggesting that association with a person or product can make you special






43. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






44. Focuses on all the elements of advertising






45. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






46. Delivers numerical data






47. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






48. A celeberty or famous fiqure that is endorcing a product






49. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






50. Subsegments of a more general market.