Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed for a brand or product line and evaluated annually






2. Fiving us compliments to try to sell a product






3. Subsegments of a more general market.






4. New brain- science approach to how people think






5. Informing you about how the product works or helps you






6. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






7. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






8. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






9. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






10. Delivers numerical data






11. Sensory images to get you interested in their product






12. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






14. May cover a more specific division of the company; focused on maximizing profit






15. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






16. Many products are nearly identical






17. You can run the test over and over and get the same answer






18. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






19. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






20. A distraction from the real issue






21. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






22. Using symbols to suggest an association with a positive influence






23. Appeals to costumers disire to be different from everybody else






24. Draws away from a negative feature they ushually hide it with good stuff






25. People devoted to a particular brand. E.g. HOG;Harley Owners Group






26. Where advertisers stress positive qualities and ignore negatives






27. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






29. To show loyalty patriotisim to the country






30. Info that is collected for first from original sources






31. Occurs when the consumer recognizes a need for a product






32. People testifying about the value or quality of a product in order to sell it






33. If you use this product - you will be just like the people in the ad






34. Gives the illusion that if someone else has it then i should have it too






35. Research that actually measures what it says it measures






36. Telling you what to do---"Buy today!" - "Vote now!"






37. An appeal that deals with time - creates a sense of urgency






38. Research used to gather info about a particular market






39. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






40. Showing or announcing a discounted price can make a product look better






41. Suggesting that association with a person or product can make you special






42. Use jokes or laughter to get you engaged in a commercial






43. Meaningless or empty words that dont give specific details






44. Connects to audience emotions to win them over to your product






45. Group of people you use as a model for behavior in specific situations






46. A belief that if you buy this product then your apart of an elite club






47. If you buy something you will be the first to have it






48. Repeating words or sounds






49. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






50. Personal behavior and how the behavior reflects the speed with which people are willing to try something new