Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






2. A celeberty or famous fiqure that is endorcing a product






3. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






4. Two-way communication; a dialogue or conversation






5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






6. Taking a dangerous and fearful approach to a commercial






7. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






8. Compares the product to its competetors






9. Showing or announcing a discounted price can make a product look better






10. You can run the test over and over and get the same answer






11. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






12. If you use this product - you will be just like the people in the ad






13. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






14. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






15. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






16. Fiving us compliments to try to sell a product






17. To affect parents and make them want to buy the product for their child






18. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






19. Indication of an important trend in marketing that is moving beyond two-way communication






20. Connects to audience emotions to win them over to your product






21. Suggesting that association with a person or product can make you special






22. Background research that uses available published info about a topic






23. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






24. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






25. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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26. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






27. Compile info about the product - the product category - competitors - and other details of the marketing environment






28. Advertisers assure us that their products are foolproof and easy to use.






29. Cheap product that you can afford






30. Subsegments of a more general market.






31. People devoted to a particular brand. E.g. HOG;Harley Owners Group






32. Statistics percentages - and numbers to convince you that this product is better than something else






33. Personnal attacks people do to discredit their ideas






34. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






35. Questions behavior of the consumer and quality of the product






36. Draws away from a negative feature they ushually hide it with good stuff






37. Telling you what to do---"Buy today!" - "Vote now!"






38. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






39. Telling only positive things about something or someone - without giving evidence or facts






40. May cover a more specific division of the company; focused on maximizing profit






41. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






42. A distraction from the real issue






43. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






44. Occurs when the consumer recognizes a need for a product






45. More tightly focused on solving a particular marketing communication problem in a specified time.






46. To show loyalty patriotisim to the country






47. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






48. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






49. Research that actually measures what it says it measures






50. Promoting a special ingredient may make you think the product works better than others