Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More tightly focused on solving a particular marketing communication problem in a specified time.






2. Advertisers assure us that their products are foolproof and easy to use.






3. Promoting a special ingredient may make you think the product works better than others






4. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






5. Meaningless or empty words that dont give specific details






6. Uses a logical argument of fact to persuade you to buy the product






7. New brain- science approach to how people think






8. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






9. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






10. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






11. Suggesting that you must have the product to be happy - popular or satisfied






12. Repeating words or sounds






13. Records behaviors of consumers when exposed to product






14. Personnal attacks people do to discredit their ideas






15. Two-way communication; a dialogue or conversation






16. Focuses on all the elements of advertising






17. To affect parents and make them want to buy the product for their child






18. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






19. People testifying about the value or quality of a product in order to sell it






20. An appeal that deals with time - creates a sense of urgency






21. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






22. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






23. Most popular demographic used by advertisers






24. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






25. Where advertisers stress positive qualities and ignore negatives






26. Showing or announcing a discounted price can make a product look better






27. Attention - Interest - Desire - Action






28. Intentionally do not finish a claim






29. A distraction from the real issue






30. Developed for a brand or product line and evaluated annually






31. May cover a more specific division of the company; focused on maximizing profit






32. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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33. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






34. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






35. Telling only positive things about something or someone - without giving evidence or facts






36. A belief that if you buy this product then your apart of an elite club






37. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






38. Appeals to costumers disire to be different from everybody else






39. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






40. Research used to gather info about a particular market






41. Connects to audience emotions to win them over to your product






42. Gives the illusion that if someone else has it then i should have it too






43. Indication of an important trend in marketing that is moving beyond two-way communication






44. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






45. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






46. Identifies people who are in the market for the product






47. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






48. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






49. Uncovers critical info that becomes the basis for strategic planning






50. Using symbols to suggest an association with a positive influence