Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






2. Meaningless or empty words that dont give specific details






3. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






4. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






5. A rhetorical question in which their really isnt an answer






6. Draws away from a negative feature they ushually hide it with good stuff






7. Delivers numerical data






8. The reaction the audience has to the message






9. Cheap product that you can afford






10. Connects to audience emotions to win them over to your product






11. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






12. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






13. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






14. New brain- science approach to how people think






15. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






16. A distraction from the real issue






17. Suggesting that association with a person or product can make you special






18. People testifying about the value or quality of a product in order to sell it






19. Research that actually measures what it says it measures






20. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






21. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






22. Appeals to costumers disire to be different from everybody else






23. Group of people you use as a model for behavior in specific situations






24. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






25. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






26. Compile info about the product - the product category - competitors - and other details of the marketing environment






27. People devoted to a particular brand. E.g. HOG;Harley Owners Group






28. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






29. Showing or announcing a discounted price can make a product look better






30. Indication of an important trend in marketing that is moving beyond two-way communication






31. A regular person using a product to show how good it is






32. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr






34. A celeberty or famous fiqure that is endorcing a product






35. A belief that if you buy this product then your apart of an elite club






36. Questions behavior of the consumer and quality of the product






37. Using costumers fond memories to buy a product






38. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






39. Where advertisers stress positive qualities and ignore negatives






40. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






41. Info that is collected for first from original sources






42. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






43. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






44. If you buy something you will be the first to have it






45. Involves the researcher actually living the life of the people or group being studied.






46. Research used to gather info about a particular market






47. Two-way communication; a dialogue or conversation






48. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






49. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






50. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation