Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New brain- science approach to how people think






2. People testifying about the value or quality of a product in order to sell it






3. Suggesting that you must have the product to be happy - popular or satisfied






4. Uses a logical argument of fact to persuade you to buy the product






5. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






6. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






7. Group of people you use as a model for behavior in specific situations






8. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






9. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






10. If you use this product - you will be just like the people in the ad






11. Many products are nearly identical






12. Indication of an important trend in marketing that is moving beyond two-way communication






13. Where advertisers stress positive qualities and ignore negatives






14. Taking a dangerous and fearful approach to a commercial






15. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






16. Two-way communication; a dialogue or conversation






17. Telling only positive things about something or someone - without giving evidence or facts






18. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






19. A type of testimonial to try to sell something because it is down-to-earth or easy to use






20. Research that actually measures what it says it measures






21. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






22. Most popular demographic used by advertisers






23. Builds trustworthyness/credability of product






24. Cheap product that you can afford






25. A belief that if you buy this product then your apart of an elite club






26. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






27. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






28. A celeberty or famous fiqure that is endorcing a product






29. Intentionally do not finish a claim






30. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






31. You can run the test over and over and get the same answer






32. Advertisers assure us that their products are foolproof and easy to use.






33. Showing or announcing a discounted price can make a product look better






34. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






35. Draws away from a negative feature they ushually hide it with good stuff






36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






37. An appeal that deals with time - creates a sense of urgency






38. Personnal attacks people do to discredit their ideas






39. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






40. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






41. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






42. To affect parents and make them want to buy the product for their child






43. A regular person using a product to show how good it is






44. The reaction the audience has to the message






45. Subsegments of a more general market.






46. Identifies people who are in the market for the product






47. Compile info about the product - the product category - competitors - and other details of the marketing environment






48. Delivers numerical data






49. Appeals to costumers disire to be different from everybody else






50. To show loyalty patriotisim to the country