Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it






2. Fiving us compliments to try to sell a product






3. Using costumers fond memories to buy a product






4. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






5. A regular person using a product to show how good it is






6. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






7. Developed for a brand or product line and evaluated annually






8. Informing you about how the product works or helps you






9. To affect parents and make them want to buy the product for their child






10. Meaningless or empty words that dont give specific details






11. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






12. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






13. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






14. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






15. The reaction the audience has to the message






16. A type of testimonial to try to sell something because it is down-to-earth or easy to use






17. A rhetorical question in which their really isnt an answer






18. Telling only positive things about something or someone - without giving evidence or facts






19. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






20. Research that actually measures what it says it measures






21. Compares the product to its competetors






22. Appeals to costumers disire to be different from everybody else






23. Involves the researcher actually living the life of the people or group being studied.






24. Draws away from a negative feature they ushually hide it with good stuff






25. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






26. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






27. Taking a dangerous and fearful approach to a commercial






28. Where advertisers stress positive qualities and ignore negatives






29. Showing or announcing a discounted price can make a product look better






30. Telling you what to do---"Buy today!" - "Vote now!"






31. Promoting a special ingredient may make you think the product works better than others






32. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






34. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






35. More tightly focused on solving a particular marketing communication problem in a specified time.






36. Descriptions of the target audience that read like a description of someone you know.






37. Records behaviors of consumers when exposed to product






38. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






39. Questions behavior of the consumer and quality of the product






40. Repeating words or sounds






41. Using a chance to win a prize to attract attention






42. Compile info about the product - the product category - competitors - and other details of the marketing environment






43. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






44. Two-way communication; a dialogue or conversation






45. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






46. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






47. You can run the test over and over and get the same answer






48. May cover a more specific division of the company; focused on maximizing profit






49. Subsegments of a more general market.






50. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)