Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






2. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






3. Repeating words or sounds






4. Showing or announcing a discounted price can make a product look better






5. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






6. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






7. If you buy something you will be the first to have it






8. Advertisers assure us that their products are foolproof and easy to use.






9. Most popular demographic used by advertisers






10. Developed for a brand or product line and evaluated annually






11. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






12. Info that is collected for first from original sources






13. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






14. Two-way communication; a dialogue or conversation






15. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






16. A celeberty or famous fiqure that is endorcing a product






17. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






18. Meaningless or empty words that dont give specific details






19. Intentionally do not finish a claim






20. A regular person using a product to show how good it is






21. People testifying about the value or quality of a product in order to sell it






22. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






23. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






24. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






25. Group of people you use as a model for behavior in specific situations






26. Telling you what to do---"Buy today!" - "Vote now!"






27. Connects to audience emotions to win them over to your product






28. People devoted to a particular brand. E.g. HOG;Harley Owners Group






29. If you use this product - you will be just like the people in the ad






30. Use jokes or laughter to get you engaged in a commercial






31. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






32. Appeals to costumers disire to be different from everybody else






33. Uncovers critical info that becomes the basis for strategic planning






34. An appeal that deals with time - creates a sense of urgency






35. Fiving us compliments to try to sell a product






36. Focuses on all the elements of advertising






37. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






38. Where advertisers stress positive qualities and ignore negatives






39. Compile info about the product - the product category - competitors - and other details of the marketing environment






40. Compares the product to its competetors






41. Suggesting that association with a person or product can make you special






42. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






43. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






44. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






45. Descriptions of the target audience that read like a description of someone you know.






46. A distraction from the real issue






47. Research that actually measures what it says it measures






48. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






49. Identifies people who are in the market for the product






50. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives