Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






2. A distraction from the real issue






3. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






4. Use jokes or laughter to get you engaged in a commercial






5. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






6. Connects to audience emotions to win them over to your product






7. A type of testimonial to try to sell something because it is down-to-earth or easy to use






8. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






9. Appeals to costumers disire to be different from everybody else






10. Developed for a brand or product line and evaluated annually






11. Focuses on all the elements of advertising






12. Using a chance to win a prize to attract attention






13. Intentionally do not finish a claim






14. Uses a logical argument of fact to persuade you to buy the product






15. Where advertisers stress positive qualities and ignore negatives






16. New brain- science approach to how people think






17. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






18. Records behaviors of consumers when exposed to product






19. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






20. Indication of an important trend in marketing that is moving beyond two-way communication






21. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






22. Group of people you use as a model for behavior in specific situations






23. Informing you about how the product works or helps you






24. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






25. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






26. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






27. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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28. Using symbols to suggest an association with a positive influence






29. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






30. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






31. Research that actually measures what it says it measures






32. If you use this product - you will be just like the people in the ad






33. Meaningless or empty words that dont give specific details






34. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






36. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






37. Involves the researcher actually living the life of the people or group being studied.






38. Descriptions of the target audience that read like a description of someone you know.






39. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






40. Draws away from a negative feature they ushually hide it with good stuff






41. Builds trustworthyness/credability of product






42. Personnal attacks people do to discredit their ideas






43. Promoting a special ingredient may make you think the product works better than others






44. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






45. Two-way communication; a dialogue or conversation






46. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






47. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






48. More tightly focused on solving a particular marketing communication problem in a specified time.






49. You can run the test over and over and get the same answer






50. Gives the illusion that if someone else has it then i should have it too