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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Two-way communication; a dialogue or conversation






2. Informing you about how the product works or helps you






3. Records behaviors of consumers when exposed to product






4. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






5. A regular person using a product to show how good it is






6. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






7. Taking a dangerous and fearful approach to a commercial






8. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






9. Builds trustworthyness/credability of product






10. Draws away from a negative feature they ushually hide it with good stuff






11. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






12. Identifies people who are in the market for the product






13. Sensory images to get you interested in their product






14. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






15. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






16. Subsegments of a more general market.






17. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






18. Suggesting that association with a person or product can make you special






19. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






20. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






21. The reaction the audience has to the message






22. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






23. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






24. Indication of an important trend in marketing that is moving beyond two-way communication






25. A type of testimonial to try to sell something because it is down-to-earth or easy to use






26. Uses a logical argument of fact to persuade you to buy the product






27. Showing or announcing a discounted price can make a product look better






28. Fiving us compliments to try to sell a product






29. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






30. Statistics percentages - and numbers to convince you that this product is better than something else






31. New brain- science approach to how people think






32. Repeating words or sounds






33. Promoting a special ingredient may make you think the product works better than others






34. Uncovers critical info that becomes the basis for strategic planning






35. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






36. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






37. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






38. People testifying about the value or quality of a product in order to sell it






39. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






40. Meaningless or empty words that dont give specific details






41. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






42. A celeberty or famous fiqure that is endorcing a product






43. Research that actually measures what it says it measures






44. More tightly focused on solving a particular marketing communication problem in a specified time.






45. Using costumers fond memories to buy a product






46. A distraction from the real issue






47. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






48. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






49. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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50. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






Can you answer 50 questions in 15 minutes?



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