Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






2. Group of people you use as a model for behavior in specific situations






3. Developed for a brand or product line and evaluated annually






4. Informing you about how the product works or helps you






5. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






6. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






7. Appeals to costumers disire to be different from everybody else






8. Intentionally do not finish a claim






9. Involves the researcher actually living the life of the people or group being studied.






10. A type of testimonial to try to sell something because it is down-to-earth or easy to use






11. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






12. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






13. Using costumers fond memories to buy a product






14. Showing or announcing a discounted price can make a product look better






15. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






16. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






17. Subsegments of a more general market.






18. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






19. Compares the product to its competetors






20. If you buy something you will be the first to have it






21. More tightly focused on solving a particular marketing communication problem in a specified time.






22. A process which outlines the important players and steps






23. Indication of an important trend in marketing that is moving beyond two-way communication






24. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






25. Telling only positive things about something or someone - without giving evidence or facts






26. You can run the test over and over and get the same answer






27. Repeating words or sounds






28. Personnal attacks people do to discredit their ideas






29. Delivers numerical data






30. To show loyalty patriotisim to the country






31. People testifying about the value or quality of a product in order to sell it






32. Research used to gather info about a particular market






33. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






34. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






35. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






36. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






37. May cover a more specific division of the company; focused on maximizing profit






38. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






39. Identifies people who are in the market for the product






40. Draws away from a negative feature they ushually hide it with good stuff






41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






42. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






43. Use jokes or laughter to get you engaged in a commercial






44. Where advertisers stress positive qualities and ignore negatives






45. People devoted to a particular brand. E.g. HOG;Harley Owners Group






46. Occurs when the consumer recognizes a need for a product






47. Advertisers assure us that their products are foolproof and easy to use.






48. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






49. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


50. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.