Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More tightly focused on solving a particular marketing communication problem in a specified time.






2. A regular person using a product to show how good it is






3. Taking a dangerous and fearful approach to a commercial






4. The reaction the audience has to the message






5. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






6. Using costumers fond memories to buy a product






7. To affect parents and make them want to buy the product for their child






8. Group of people you use as a model for behavior in specific situations






9. Personnal attacks people do to discredit their ideas






10. Fiving us compliments to try to sell a product






11. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






12. You can run the test over and over and get the same answer






13. Draws away from a negative feature they ushually hide it with good stuff






14. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






15. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






16. Connects to audience emotions to win them over to your product






17. Research that actually measures what it says it measures






18. Two-way communication; a dialogue or conversation






19. Meaningless or empty words that dont give specific details






20. To show loyalty patriotisim to the country






21. Statistics percentages - and numbers to convince you that this product is better than something else






22. A rhetorical question in which their really isnt an answer






23. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






24. Gives the illusion that if someone else has it then i should have it too






25. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






26. An appeal that deals with time - creates a sense of urgency






27. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






28. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






29. Occurs when the consumer recognizes a need for a product






30. Showing or announcing a discounted price can make a product look better






31. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






32. Informing you about how the product works or helps you






33. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






34. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






35. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






36. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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37. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






38. Promoting a special ingredient may make you think the product works better than others






39. A celeberty or famous fiqure that is endorcing a product






40. If you use this product - you will be just like the people in the ad






41. Intentionally do not finish a claim






42. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






43. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






44. A process which outlines the important players and steps






45. Sensory images to get you interested in their product






46. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






47. Compile info about the product - the product category - competitors - and other details of the marketing environment






48. Research used to gather info about a particular market






49. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






50. If you buy something you will be the first to have it