Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






2. Many products are nearly identical






3. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






4. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






5. New brain- science approach to how people think






6. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


7. If you use this product - you will be just like the people in the ad






8. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






9. Involves the researcher actually living the life of the people or group being studied.






10. A celeberty or famous fiqure that is endorcing a product






11. Suggesting that association with a person or product can make you special






12. Using costumers fond memories to buy a product






13. Most popular demographic used by advertisers






14. Repeating words or sounds






15. Gives the illusion that if someone else has it then i should have it too






16. Advertisers assure us that their products are foolproof and easy to use.






17. Cheap product that you can afford






18. An appeal that deals with time - creates a sense of urgency






19. A belief that if you buy this product then your apart of an elite club






20. Meaningless or empty words that dont give specific details






21. A regular person using a product to show how good it is






22. To affect parents and make them want to buy the product for their child






23. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






24. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






25. Showing or announcing a discounted price can make a product look better






26. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






27. Fiving us compliments to try to sell a product






28. Use jokes or laughter to get you engaged in a commercial






29. Group of people you use as a model for behavior in specific situations






30. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






31. Promoting a special ingredient may make you think the product works better than others






32. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






33. People testifying about the value or quality of a product in order to sell it






34. Research that actually measures what it says it measures






35. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






37. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






38. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






39. Uses a logical argument of fact to persuade you to buy the product






40. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






41. Research used to gather info about a particular market






42. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






43. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






44. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






45. A type of testimonial to try to sell something because it is down-to-earth or easy to use






46. Developed for a brand or product line and evaluated annually






47. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






48. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






49. Appeals to costumers disire to be different from everybody else






50. Delivers numerical data