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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Use jokes or laughter to get you engaged in a commercial
humor
snob appeal
Influences on Consumer Decision making
card stacking
2. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
Flattery
Niche Market
Red Herrin
3. Questions behavior of the consumer and quality of the product
Valid advertising techniques
sense appeal
Qualitative research
Simple Solution
4. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
unique claim
endorsement
Desires that Successful Brands Satisfy
Reference Group
5. Group of people you use as a model for behavior in specific situations
Reference Group
transfer
Consumer research
Observation research
6. Showing or announcing a discounted price can make a product look better
games and activities
sales and price
Misleading and unethical advertisong techniques
Red Herrin
7. A belief that if you buy this product then your apart of an elite club
elitist appeal
Red Herrin
Simple Solution
Campaign Plan
8. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Need recognition
Plain Folks
Valid advertising techniques
Desires that Successful Brands Satisfy
9. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Validity
Psychographics
Adaption Process
bait and switch
10. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
SWOT analysis
Adaption Process
Consumer research
Slippery Slope
11. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Consumer Behavior
High Involvement
fear
snob appeal
12. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
ethos
snob appeal
Intensity
transfer
13. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Segmenting
Marketing Plan
nostalgia
Low involvement
14. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
claim
Internal Noise
Desires that Successful Brands Satisfy
The various ways to segment consumers
15. Suggesting that association with a person or product can make you special
Psychographics
Validity
snob appeal
Observation research
16. A regular person using a product to show how good it is
pathos
Glamourous You
Don't Get Left Out
testimonial
17. Informing you about how the product works or helps you
weasel words
claim
Niche Market
Warm and Fuzzy
18. If you use this product - you will be just like the people in the ad
transfer
product comparrision
Bribery
Segmenting
19. Delivers numerical data
Marketing Plan
Quantitative research
Validity
nostalgia
20. Involves the researcher actually living the life of the people or group being studied.
Ethnographic research
Symbols
sales and price
Valid advertising techniques
21. Most popular demographic used by advertisers
Segmenting
Age
humor
Desires that Successful Brands Satisfy
22. If you buy something you will be the first to have it
unfinished
Profiles
avant guard
Need recognition
23. Personnal attacks people do to discredit their ideas
Psychographics
Plain Folks
name-calling
transfer
24. Taking a dangerous and fearful approach to a commercial
bandwagon
sense appeal
fear
unique claim
25. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Warm and Fuzzy
must have
elitist appeal
Valid advertising techniques
26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Red Herrin
pathos
Experts
Interactive Communication
27. May cover a more specific division of the company; focused on maximizing profit
Glamourous You
Explicit
Business Plan
Validity
28. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
rhetorical claim
Simple Solution
product comparrision
Culture and Corporate Culture
29. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Neuromarketing
Bribery
Intensity
Don't Get Left Out
30. Many products are nearly identical
IMC plan
sense appeal
fear
unique claim
31. Meaningless or empty words that dont give specific details
Warm and Fuzzy
weasel words
Campaign Plan
unfinished
32. Telling you what to do---"Buy today!" - "Vote now!"
Symbols
call to action
Marketing Plan
Intensity
33. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
Misleading and unethical advertisong techniques
High Involvement
bait and switch
Reference Group
34. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
glittering generality
fact and figures
individuality
logos
35. Focuses on all the elements of advertising
IMC plan
Symbols
Consumer research
Advertising research
36. Intentionally do not finish a claim
unfinished
call to action
Misleading and unethical advertisong techniques
Targeting
37. Identifies people who are in the market for the product
Consumer research
card stacking
unfinished
Psychographics
38. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
ethos
pathos
Segmenting
39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
External Noise
Advertising research
The various ways to segment consumers
Segmenting
40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
unfinished
sense appeal
Secondary Research
Explicit
41. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Influences on Consumer Decision making
special ingredients
snob appeal
Reliability
42. Uses a logical argument of fact to persuade you to buy the product
logos
Consumer research
Types of Segmentation
Internal Noise
43. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
product comparrision
Market research
SMCR model
elitist appeal
44. Research that actually measures what it says it measures
bait and switch
sales and price
glittering generality
Validity
45. An appeal that deals with time - creates a sense of urgency
Kairos
Types of Segmentation
Types of Consumer Responses
Ethnographic research
46. Appeals to costumers disire to be different from everybody else
SWOT analysis
individuality
logos
Plain Folks
47. Records behaviors of consumers when exposed to product
Observation research
Primary Research
bait and switch
pathos
48. Background research that uses available published info about a topic
card stacking
Interactive Communication
fear
Secondary Research
49. Uncovers critical info that becomes the basis for strategic planning
Market research
weasel words
Profiles
Strategic research
50. Connects to audience emotions to win them over to your product
facts and fiqures
pathos
Advertising research
SWOT analysis