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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Reliability
Plain Folks
Secondary Research
Market research
2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
ethos
Types of Segmentation
fact and figures
The various ways to segment consumers
3. To affect parents and make them want to buy the product for their child
Strategic research
Neuromarketing
parental appeal
Age
4. Personnal attacks people do to discredit their ideas
patriotisim
AIDA
Affective advertising
name-calling
5. Showing or announcing a discounted price can make a product look better
sense appeal
External Noise
sales and price
Neuromarketing
6. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
Primary Research
Psychographics
Desires that Successful Brands Satisfy
7. Descriptions of the target audience that read like a description of someone you know.
unique claim
Warm and Fuzzy
Plain Folks
Profiles
8. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Low involvement
Desires that Successful Brands Satisfy
name-calling
Affective advertising
9. Developed for a brand or product line and evaluated annually
Warm and Fuzzy
Marketing Plan
Red Herrin
IMC plan
10. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Adaption Process
Psychographics
diversion
Easy to Use
11. Meaningless or empty words that dont give specific details
weasel words
parental appeal
glittering generality
AIDA
12. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
must have
Low involvement
weasel words
13. Two-way communication; a dialogue or conversation
Interactive Communication
diversion
Segmenting
transfer
14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Qualitative research
The Big Lie
Reliability
Don't Get Left Out
15. Most popular demographic used by advertisers
High Involvement
Age
fear
Marketing Plan
16. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Targeting
Plain Folks
Explicit
Age
17. Appeals to costumers disire to be different from everybody else
Valid advertising techniques
individuality
Market research
Advertising research
18. Involves the researcher actually living the life of the people or group being studied.
Ethnographic research
Secondary Research
The various ways to segment consumers
bandwagon
19. Repeating words or sounds
repitition
endorsement
Glamourous You
logos
20. More tightly focused on solving a particular marketing communication problem in a specified time.
Campaign Plan
Quantitative research
SWOT analysis
Secondary Research
21. You can run the test over and over and get the same answer
prizes - sweepstakes and gifts
Types of Segmentation
Reliability
The Mass Communication Approach
22. Cheap product that you can afford
prizes - sweepstakes and gifts
price appeal
facts and fiqures
individuality
23. Attention - Interest - Desire - Action
AIDA
endorsement
logos
Intensity
24. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
weasel words
Brand Communities
Segmenting
IMC plan
25. To show loyalty patriotisim to the country
Reliability
Adaption Process
repitition
patriotisim
26. Identifies people who are in the market for the product
Functions of a Reference Group
Consumer research
special ingredients
Valid advertising techniques
27. Many products are nearly identical
unique claim
Glamourous You
Secondary Research
sense appeal
28. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Flattery
avant guard
pathos
Brand Communities
29. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
sense appeal
sales and price
Campaign Plan
Interactive Communication
30. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
AIDA
Reference Group
Influences on Consumer Decision making
31. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
diversion
Reliability
Consumer Behavior
bait and switch
32. Informing you about how the product works or helps you
Targeting
Brand Communities
The various ways to segment consumers
claim
33. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
fact and figures
Functions of a Reference Group
Secondary Research
Business Plan
34. May cover a more specific division of the company; focused on maximizing profit
card stacking
individuality
Profiles
Business Plan
35. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Easy to Use
repitition
Internal Noise
games and activities
36. An appeal that deals with time - creates a sense of urgency
Culture and Corporate Culture
Kairos
facts and fiqures
Feedback
37. Gives the illusion that if someone else has it then i should have it too
sense appeal
product comparrision
Simple Solution
bandwagon
38. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
glittering generality
fear
Low involvement
testimonial
39. Info that is collected for first from original sources
Adaption Process
sense appeal
Primary Research
The Mass Communication Approach
40. A process which outlines the important players and steps
Adaption Process
The Mass Communication Approach
Strategic research
elitist appeal
41. Compares the product to its competetors
product comparrision
card stacking
Slippery Slope
Advertising research
42. Uses a logical argument of fact to persuade you to buy the product
Quantitative research
Market research
logos
Intensity
43. A celeberty or famous fiqure that is endorcing a product
Slippery Slope
Culture and Corporate Culture
endorsement
SWOT analysis
44. Research used to gather info about a particular market
Market research
Reliability
Validity
Types of Consumer Responses
45. Promoting a special ingredient may make you think the product works better than others
special ingredients
Adaption Process
Slippery Slope
Advertising research
46. Questions behavior of the consumer and quality of the product
Segmenting
Qualitative research
Age
Psychographics
47. Statistics percentages - and numbers to convince you that this product is better than something else
Plain Folks
facts and fiqures
Business Plan
Glamourous You
48. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Advertising research
AIDA
Types of Consumer Responses
Affective advertising
49. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
diversion
bandwagon
card stacking
SWOT analysis
50. Fiving us compliments to try to sell a product
Flattery
Types of Consumer Responses
Don't Get Left Out
patriotisim