Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






2. You can run the test over and over and get the same answer






3. Questions behavior of the consumer and quality of the product






4. Records behaviors of consumers when exposed to product






5. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






6. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






7. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






8. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






9. Promoting a special ingredient may make you think the product works better than others






10. Telling you what to do---"Buy today!" - "Vote now!"






11. Suggesting that association with a person or product can make you special






12. Delivers numerical data






13. A type of testimonial to try to sell something because it is down-to-earth or easy to use






14. More tightly focused on solving a particular marketing communication problem in a specified time.






15. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






16. Many products are nearly identical






17. An appeal that deals with time - creates a sense of urgency






18. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






19. If you use this product - you will be just like the people in the ad






20. Attention - Interest - Desire - Action






21. A belief that if you buy this product then your apart of an elite club






22. Uses a logical argument of fact to persuade you to buy the product






23. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






24. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






25. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






26. Appeals to costumers disire to be different from everybody else






27. Fiving us compliments to try to sell a product






28. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






29. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






30. Personnal attacks people do to discredit their ideas






31. Builds trustworthyness/credability of product






32. Use jokes or laughter to get you engaged in a commercial






33. A process which outlines the important players and steps






34. Most popular demographic used by advertisers






35. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






36. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






37. Suggesting that you must have the product to be happy - popular or satisfied






38. Uncovers critical info that becomes the basis for strategic planning






39. A regular person using a product to show how good it is






40. Background research that uses available published info about a topic






41. Taking a dangerous and fearful approach to a commercial






42. Developed for a brand or product line and evaluated annually






43. New brain- science approach to how people think






44. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






45. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






46. The reaction the audience has to the message






47. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






48. A celeberty or famous fiqure that is endorcing a product






49. A rhetorical question in which their really isnt an answer






50. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.