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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






2. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






3. Cheap product that you can afford






4. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






5. Fiving us compliments to try to sell a product






6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. Using costumers fond memories to buy a product






8. Records behaviors of consumers when exposed to product






9. Repeating words or sounds






10. Indication of an important trend in marketing that is moving beyond two-way communication






11. Intentionally do not finish a claim






12. If you use this product - you will be just like the people in the ad






13. Developed for a brand or product line and evaluated annually






14. Descriptions of the target audience that read like a description of someone you know.






15. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






16. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






17. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






18. Background research that uses available published info about a topic






19. Showing or announcing a discounted price can make a product look better






20. A rhetorical question in which their really isnt an answer






21. Telling you what to do---"Buy today!" - "Vote now!"






22. Group of people you use as a model for behavior in specific situations






23. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






24. To show loyalty patriotisim to the country






25. Personnal attacks people do to discredit their ideas






26. Promoting a special ingredient may make you think the product works better than others






27. Suggesting that you must have the product to be happy - popular or satisfied






28. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






29. Many products are nearly identical






30. A process which outlines the important players and steps






31. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






32. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






33. Research used to gather info about a particular market






34. A type of testimonial to try to sell something because it is down-to-earth or easy to use






35. Subsegments of a more general market.






36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






37. Appeals to costumers disire to be different from everybody else






38. Occurs when the consumer recognizes a need for a product






39. Identifies people who are in the market for the product






40. Taking a dangerous and fearful approach to a commercial






41. People testifying about the value or quality of a product in order to sell it






42. Two-way communication; a dialogue or conversation






43. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






44. Where advertisers stress positive qualities and ignore negatives






45. Gives the illusion that if someone else has it then i should have it too






46. Compares the product to its competetors






47. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






48. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






49. Questions behavior of the consumer and quality of the product






50. Informing you about how the product works or helps you







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Can you answer 50 questions in 15 minutes?


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