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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






2. Using costumers fond memories to buy a product






3. Attention - Interest - Desire - Action






4. An appeal that deals with time - creates a sense of urgency






5. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






6. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






7. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






8. Identifies people who are in the market for the product






9. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






10. Most popular demographic used by advertisers






11. A regular person using a product to show how good it is






12. If you buy something you will be the first to have it






13. A process which outlines the important players and steps






14. Suggesting that association with a person or product can make you special






15. You can run the test over and over and get the same answer






16. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






17. Delivers numerical data






18. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






19. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






20. Research that actually measures what it says it measures






21. Questions behavior of the consumer and quality of the product






22. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






23. Promoting a special ingredient may make you think the product works better than others






24. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






25. Taking a dangerous and fearful approach to a commercial






26. More tightly focused on solving a particular marketing communication problem in a specified time.






27. People devoted to a particular brand. E.g. HOG;Harley Owners Group






28. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






29. Telling only positive things about something or someone - without giving evidence or facts






30. Builds trustworthyness/credability of product






31. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






32. Telling you what to do---"Buy today!" - "Vote now!"






33. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






34. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






35. A type of testimonial to try to sell something because it is down-to-earth or easy to use






36. Advertisers assure us that their products are foolproof and easy to use.






37. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






38. Two-way communication; a dialogue or conversation






39. If you use this product - you will be just like the people in the ad






40. Where advertisers stress positive qualities and ignore negatives






41. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






42. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






43. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






44. Uncovers critical info that becomes the basis for strategic planning






45. Repeating words or sounds






46. To show loyalty patriotisim to the country






47. Suggesting that you must have the product to be happy - popular or satisfied






48. Background research that uses available published info about a topic






49. Research used to gather info about a particular market






50. Compares the product to its competetors







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Can you answer 50 questions in 15 minutes?


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