Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Builds trustworthyness/credability of product






2. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






3. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






4. A belief that if you buy this product then your apart of an elite club






5. Fiving us compliments to try to sell a product






6. New brain- science approach to how people think






7. Meaningless or empty words that dont give specific details






8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






9. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. Sensory images to get you interested in their product






11. Telling you what to do---"Buy today!" - "Vote now!"






12. Developed for a brand or product line and evaluated annually






13. Background research that uses available published info about a topic






14. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






15. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






16. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






17. Identifies people who are in the market for the product






18. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






19. Uncovers critical info that becomes the basis for strategic planning






20. A regular person using a product to show how good it is






21. A celeberty or famous fiqure that is endorcing a product






22. To show loyalty patriotisim to the country






23. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






24. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






25. Indication of an important trend in marketing that is moving beyond two-way communication






26. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






27. Using symbols to suggest an association with a positive influence






28. Compares the product to its competetors






29. Taking a dangerous and fearful approach to a commercial






30. Where advertisers stress positive qualities and ignore negatives






31. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






32. Suggesting that you must have the product to be happy - popular or satisfied






33. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






34. Compile info about the product - the product category - competitors - and other details of the marketing environment






35. Most popular demographic used by advertisers






36. Delivers numerical data






37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






38. Involves the researcher actually living the life of the people or group being studied.






39. Using costumers fond memories to buy a product






40. Intentionally do not finish a claim






41. The reaction the audience has to the message






42. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






43. Informing you about how the product works or helps you






44. A rhetorical question in which their really isnt an answer






45. If you buy something you will be the first to have it






46. Promoting a special ingredient may make you think the product works better than others






47. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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48. Two-way communication; a dialogue or conversation






49. Uses a logical argument of fact to persuade you to buy the product






50. Many products are nearly identical