Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






2. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






3. The reaction the audience has to the message






4. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






5. A process which outlines the important players and steps






6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






8. Compares the product to its competetors






9. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






10. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






11. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






12. A belief that if you buy this product then your apart of an elite club






13. Research that actually measures what it says it measures






14. Personnal attacks people do to discredit their ideas






15. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






16. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






17. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






18. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






20. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






21. Records behaviors of consumers when exposed to product






22. Many products are nearly identical






23. Uses a logical argument of fact to persuade you to buy the product






24. Suggesting that you must have the product to be happy - popular or satisfied






25. Occurs when the consumer recognizes a need for a product






26. Info that is collected for first from original sources






27. Intentionally do not finish a claim






28. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






29. A rhetorical question in which their really isnt an answer






30. People devoted to a particular brand. E.g. HOG;Harley Owners Group






31. Telling only positive things about something or someone - without giving evidence or facts






32. Telling you what to do---"Buy today!" - "Vote now!"






33. If you buy something you will be the first to have it






34. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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35. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






36. A celeberty or famous fiqure that is endorcing a product






37. Draws away from a negative feature they ushually hide it with good stuff






38. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






39. New brain- science approach to how people think






40. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






41. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






42. Meaningless or empty words that dont give specific details






43. Builds trustworthyness/credability of product






44. Indication of an important trend in marketing that is moving beyond two-way communication






45. Two-way communication; a dialogue or conversation






46. A regular person using a product to show how good it is






47. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






48. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






49. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






50. Cheap product that you can afford