Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Informing you about how the product works or helps you






2. Meaningless or empty words that dont give specific details






3. Telling only positive things about something or someone - without giving evidence or facts






4. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






7. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






8. Repeating words or sounds






9. Using a chance to win a prize to attract attention






10. Fiving us compliments to try to sell a product






11. Promoting a special ingredient may make you think the product works better than others






12. Draws away from a negative feature they ushually hide it with good stuff






13. Indication of an important trend in marketing that is moving beyond two-way communication






14. You can run the test over and over and get the same answer






15. Use jokes or laughter to get you engaged in a commercial






16. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






17. Descriptions of the target audience that read like a description of someone you know.






18. Connects to audience emotions to win them over to your product






19. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






20. Where advertisers stress positive qualities and ignore negatives






21. Records behaviors of consumers when exposed to product






22. Advertisers assure us that their products are foolproof and easy to use.






23. Developed for a brand or product line and evaluated annually






24. If you buy something you will be the first to have it






25. To affect parents and make them want to buy the product for their child






26. Research that actually measures what it says it measures






27. Focuses on all the elements of advertising






28. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






29. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






30. Delivers numerical data






31. To show loyalty patriotisim to the country






32. Telling you what to do---"Buy today!" - "Vote now!"






33. Using costumers fond memories to buy a product






34. Showing or announcing a discounted price can make a product look better






35. A celeberty or famous fiqure that is endorcing a product






36. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






37. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






38. Uncovers critical info that becomes the basis for strategic planning






39. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






40. The reaction the audience has to the message






41. Involves the researcher actually living the life of the people or group being studied.






42. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






43. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






44. Using symbols to suggest an association with a positive influence






45. Suggesting that association with a person or product can make you special






46. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






47. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






48. New brain- science approach to how people think






49. Personnal attacks people do to discredit their ideas






50. People testifying about the value or quality of a product in order to sell it