Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using costumers fond memories to buy a product






2. Personnal attacks people do to discredit their ideas






3. Background research that uses available published info about a topic






4. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






5. Appeals to costumers disire to be different from everybody else






6. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






7. Use jokes or laughter to get you engaged in a commercial






8. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


9. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






10. Connects to audience emotions to win them over to your product






11. Telling you what to do---"Buy today!" - "Vote now!"






12. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






13. Compile info about the product - the product category - competitors - and other details of the marketing environment






14. If you buy something you will be the first to have it






15. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






16. Sensory images to get you interested in their product






17. A celeberty or famous fiqure that is endorcing a product






18. Indication of an important trend in marketing that is moving beyond two-way communication






19. May cover a more specific division of the company; focused on maximizing profit






20. Many products are nearly identical






21. Uses a logical argument of fact to persuade you to buy the product






22. Developed for a brand or product line and evaluated annually






23. Occurs when the consumer recognizes a need for a product






24. Fiving us compliments to try to sell a product






25. Records behaviors of consumers when exposed to product






26. The reaction the audience has to the message






27. Suggesting that association with a person or product can make you special






28. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






29. Focuses on all the elements of advertising






30. Advertisers assure us that their products are foolproof and easy to use.






31. Gives the illusion that if someone else has it then i should have it too






32. A distraction from the real issue






33. Repeating words or sounds






34. Promoting a special ingredient may make you think the product works better than others






35. Where advertisers stress positive qualities and ignore negatives






36. Taking a dangerous and fearful approach to a commercial






37. Meaningless or empty words that dont give specific details






38. Uncovers critical info that becomes the basis for strategic planning






39. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






40. A rhetorical question in which their really isnt an answer






41. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






42. A regular person using a product to show how good it is






43. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






44. Using a chance to win a prize to attract attention






45. Builds trustworthyness/credability of product






46. Delivers numerical data






47. Using symbols to suggest an association with a positive influence






48. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






49. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






50. Cheap product that you can afford