Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






2. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






3. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






4. Group of people you use as a model for behavior in specific situations






5. A process which outlines the important players and steps






6. You can run the test over and over and get the same answer






7. Attention - Interest - Desire - Action






8. If you buy something you will be the first to have it






9. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






10. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






11. Advertisers assure us that their products are foolproof and easy to use.






12. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






13. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






14. To show loyalty patriotisim to the country






15. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






16. The reaction the audience has to the message






17. Background research that uses available published info about a topic






18. Many products are nearly identical






19. Research used to gather info about a particular market






20. Suggesting that association with a person or product can make you special






21. Questions behavior of the consumer and quality of the product






22. More tightly focused on solving a particular marketing communication problem in a specified time.






23. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






24. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






25. Identifies people who are in the market for the product






26. Cheap product that you can afford






27. Subsegments of a more general market.






28. A regular person using a product to show how good it is






29. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






30. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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31. Sensory images to get you interested in their product






32. Compile info about the product - the product category - competitors - and other details of the marketing environment






33. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






34. Focuses on all the elements of advertising






35. Involves the researcher actually living the life of the people or group being studied.






36. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






37. Records behaviors of consumers when exposed to product






38. Where advertisers stress positive qualities and ignore negatives






39. Using a chance to win a prize to attract attention






40. Descriptions of the target audience that read like a description of someone you know.






41. Research that actually measures what it says it measures






42. Use jokes or laughter to get you engaged in a commercial






43. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






44. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






45. Meaningless or empty words that dont give specific details






46. Suggesting that you must have the product to be happy - popular or satisfied






47. If you use this product - you will be just like the people in the ad






48. People devoted to a particular brand. E.g. HOG;Harley Owners Group






49. Developed for a brand or product line and evaluated annually






50. Info that is collected for first from original sources