Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






2. Info that is collected for first from original sources






3. Cheap product that you can afford






4. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






5. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






6. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






7. Many products are nearly identical






8. Telling only positive things about something or someone - without giving evidence or facts






9. Using a chance to win a prize to attract attention






10. Informing you about how the product works or helps you






11. Records behaviors of consumers when exposed to product






12. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






13. Suggesting that you must have the product to be happy - popular or satisfied






14. Statistics percentages - and numbers to convince you that this product is better than something else






15. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






16. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






17. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. Uses a logical argument of fact to persuade you to buy the product






19. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






20. If you buy something you will be the first to have it






21. A regular person using a product to show how good it is






22. People testifying about the value or quality of a product in order to sell it






23. New brain- science approach to how people think






24. Developed for a brand or product line and evaluated annually






25. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






26. Indication of an important trend in marketing that is moving beyond two-way communication






27. If you use this product - you will be just like the people in the ad






28. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






29. A process which outlines the important players and steps






30. Occurs when the consumer recognizes a need for a product






31. Uncovers critical info that becomes the basis for strategic planning






32. Appeals to costumers disire to be different from everybody else






33. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






34. The reaction the audience has to the message






35. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






36. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






37. Research that actually measures what it says it measures






38. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






39. Promoting a special ingredient may make you think the product works better than others






40. Compile info about the product - the product category - competitors - and other details of the marketing environment






41. Taking a dangerous and fearful approach to a commercial






42. A type of testimonial to try to sell something because it is down-to-earth or easy to use






43. Advertisers assure us that their products are foolproof and easy to use.






44. A celeberty or famous fiqure that is endorcing a product






45. People devoted to a particular brand. E.g. HOG;Harley Owners Group






46. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






47. Use jokes or laughter to get you engaged in a commercial






48. Group of people you use as a model for behavior in specific situations






49. A distraction from the real issue






50. To affect parents and make them want to buy the product for their child