Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action






2. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






3. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






4. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






5. You can run the test over and over and get the same answer






6. Using costumers fond memories to buy a product






7. Taking a dangerous and fearful approach to a commercial






8. If you use this product - you will be just like the people in the ad






9. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






10. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






11. Repeating words or sounds






12. Involves the researcher actually living the life of the people or group being studied.






13. Most popular demographic used by advertisers






14. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






15. Compares the product to its competetors






16. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






17. If you buy something you will be the first to have it






18. Use jokes or laughter to get you engaged in a commercial






19. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






20. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






21. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






22. A process which outlines the important players and steps






23. A rhetorical question in which their really isnt an answer






24. Compile info about the product - the product category - competitors - and other details of the marketing environment






25. Advertisers assure us that their products are foolproof and easy to use.






26. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






27. Builds trustworthyness/credability of product






28. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






29. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






30. Questions behavior of the consumer and quality of the product






31. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






32. A belief that if you buy this product then your apart of an elite club






33. Two-way communication; a dialogue or conversation






34. People devoted to a particular brand. E.g. HOG;Harley Owners Group






35. More tightly focused on solving a particular marketing communication problem in a specified time.






36. Intentionally do not finish a claim






37. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






38. Many products are nearly identical






39. To affect parents and make them want to buy the product for their child






40. Occurs when the consumer recognizes a need for a product






41. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






42. May cover a more specific division of the company; focused on maximizing profit






43. Connects to audience emotions to win them over to your product






44. Personnal attacks people do to discredit their ideas






45. To show loyalty patriotisim to the country






46. Telling only positive things about something or someone - without giving evidence or facts






47. A regular person using a product to show how good it is






48. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






49. Statistics percentages - and numbers to convince you that this product is better than something else






50. Gives the illusion that if someone else has it then i should have it too