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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
must have
Reference Group
Feedback
2. A celeberty or famous fiqure that is endorcing a product
endorsement
Consumer research
Profiles
unique claim
3. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
Interactive Communication
Neuromarketing
name-calling
4. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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5. A process which outlines the important players and steps
Quantitative research
The Mass Communication Approach
Internal Noise
Feedback
6. A belief that if you buy this product then your apart of an elite club
humor
Ethnographic research
elitist appeal
endorsement
7. To affect parents and make them want to buy the product for their child
Marketing Plan
Bribery
Valid advertising techniques
parental appeal
8. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
weasel words
Psychographics
bait and switch
name-calling
9. Promoting a special ingredient may make you think the product works better than others
endorsement
Symbols
repitition
special ingredients
10. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Psychographics
rhetorical claim
Types of Consumer Responses
Validity
11. If you use this product - you will be just like the people in the ad
Functions of a Reference Group
price appeal
transfer
bait and switch
12. Repeating words or sounds
Reliability
games and activities
SMCR model
repitition
13. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Campaign Plan
Affective advertising
Low involvement
Association
14. People testifying about the value or quality of a product in order to sell it
testimonial
Testimonials
SMCR model
Buzz Marketing
15. Research that actually measures what it says it measures
Intensity
Business Plan
Validity
Kairos
16. Gives the illusion that if someone else has it then i should have it too
Kairos
Strategic research
bandwagon
Red Herrin
17. May cover a more specific division of the company; focused on maximizing profit
Business Plan
Brand Communities
repitition
facts and fiqures
18. Indication of an important trend in marketing that is moving beyond two-way communication
Market research
Types of Consumer Responses
Buzz Marketing
games and activities
19. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Easy to Use
Influences on Consumer Decision making
fear
endorsement
20. A rhetorical question in which their really isnt an answer
rhetorical claim
glittering generality
fact and figures
unique claim
21. More tightly focused on solving a particular marketing communication problem in a specified time.
Testimonials
Campaign Plan
diversion
sense appeal
22. Where advertisers stress positive qualities and ignore negatives
Slippery Slope
Types of Consumer Responses
Qualitative research
card stacking
23. Most popular demographic used by advertisers
Age
facts and fiqures
individuality
Reference Group
24. Telling you what to do---"Buy today!" - "Vote now!"
Feedback
Types of Segmentation
Targeting
call to action
25. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Explicit
diversion
Red Herrin
Bribery
26. Occurs when the consumer recognizes a need for a product
Easy to Use
repitition
Quantitative research
Need recognition
27. Research used to gather info about a particular market
Market research
Consumer research
snob appeal
Red Herrin
28. Meaningless or empty words that dont give specific details
Warm and Fuzzy
Quantitative research
weasel words
fact and figures
29. Connects to audience emotions to win them over to your product
transfer
Ethnographic research
Interactive Communication
pathos
30. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
nostalgia
Advertising research
Experts
Plain Folks
31. Using costumers fond memories to buy a product
nostalgia
claim
High Involvement
Psychographics
32. You can run the test over and over and get the same answer
Reliability
parental appeal
Need recognition
Explicit
33. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SWOT analysis
Profiles
Glamourous You
name-calling
34. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
must have
Intensity
product comparrision
Market research
35. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
repitition
Reliability
Segmenting
individuality
36. Descriptions of the target audience that read like a description of someone you know.
Profiles
pathos
Brand Communities
product comparrision
37. To show loyalty patriotisim to the country
parental appeal
patriotisim
Explicit
Plain Folks
38. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Campaign Plan
parental appeal
Need recognition
39. If you buy something you will be the first to have it
facts and fiqures
Association
High Involvement
avant guard
40. Delivers numerical data
Quantitative research
Types of Consumer Responses
SWOT analysis
The Big Lie
41. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Affective advertising
Niche Market
Observation research
IMC plan
42. Involves the researcher actually living the life of the people or group being studied.
Ethnographic research
Experts
endorsement
Campaign Plan
43. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
individuality
bandwagon
Neuromarketing
Slippery Slope
44. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
The Big Lie
glittering generality
Easy to Use
bait and switch
45. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Primary Research
bait and switch
Association
fact and figures
46. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Valid advertising techniques
Profiles
prizes - sweepstakes and gifts
bait and switch
47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Plain Folks
Glamourous You
Campaign Plan
claim
48. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Kairos
The various ways to segment consumers
Plain Folks
Secondary Research
49. Suggesting that association with a person or product can make you special
snob appeal
unique claim
sense appeal
Strategic research
50. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Market research
Simple Solution
Reference Group
Glamourous You