Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it






2. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






3. Cheap product that you can afford






4. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






5. Occurs when the consumer recognizes a need for a product






6. Uses a logical argument of fact to persuade you to buy the product






7. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






8. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






9. Most popular demographic used by advertisers






10. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






11. Delivers numerical data






12. Uncovers critical info that becomes the basis for strategic planning






13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






14. Group of people you use as a model for behavior in specific situations






15. Appeals to costumers disire to be different from everybody else






16. Indication of an important trend in marketing that is moving beyond two-way communication






17. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






18. Suggesting that you must have the product to be happy - popular or satisfied






19. Research used to gather info about a particular market






20. To affect parents and make them want to buy the product for their child






21. Connects to audience emotions to win them over to your product






22. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






23. Taking a dangerous and fearful approach to a commercial






24. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






25. Developed for a brand or product line and evaluated annually






26. A process which outlines the important players and steps






27. People devoted to a particular brand. E.g. HOG;Harley Owners Group






28. Telling you what to do---"Buy today!" - "Vote now!"






29. If you buy something you will be the first to have it






30. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






31. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






32. A distraction from the real issue






33. A belief that if you buy this product then your apart of an elite club






34. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






35. Descriptions of the target audience that read like a description of someone you know.






36. Gives the illusion that if someone else has it then i should have it too






37. Showing or announcing a discounted price can make a product look better






38. Advertisers assure us that their products are foolproof and easy to use.






39. A celeberty or famous fiqure that is endorcing a product






40. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






41. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






42. May cover a more specific division of the company; focused on maximizing profit






43. Focuses on all the elements of advertising






44. Background research that uses available published info about a topic






45. Research that actually measures what it says it measures






46. Using costumers fond memories to buy a product






47. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






48. Sensory images to get you interested in their product






49. Repeating words or sounds






50. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate