Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A celeberty or famous fiqure that is endorcing a product






2. Suggesting that you must have the product to be happy - popular or satisfied






3. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






4. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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5. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






6. Most popular demographic used by advertisers






7. A type of testimonial to try to sell something because it is down-to-earth or easy to use






8. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






9. Indication of an important trend in marketing that is moving beyond two-way communication






10. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






11. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






12. Focuses on all the elements of advertising






13. A rhetorical question in which their really isnt an answer






14. Two-way communication; a dialogue or conversation






15. People testifying about the value or quality of a product in order to sell it






16. Using a chance to win a prize to attract attention






17. Developed for a brand or product line and evaluated annually






18. Records behaviors of consumers when exposed to product






19. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






20. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






21. Where advertisers stress positive qualities and ignore negatives






22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






23. Advertisers assure us that their products are foolproof and easy to use.






24. Gives the illusion that if someone else has it then i should have it too






25. Questions behavior of the consumer and quality of the product






26. Sensory images to get you interested in their product






27. A belief that if you buy this product then your apart of an elite club






28. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






29. Involves the researcher actually living the life of the people or group being studied.






30. Meaningless or empty words that dont give specific details






31. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






32. A process which outlines the important players and steps






33. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






34. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






35. Telling only positive things about something or someone - without giving evidence or facts






36. Draws away from a negative feature they ushually hide it with good stuff






37. Connects to audience emotions to win them over to your product






38. May cover a more specific division of the company; focused on maximizing profit






39. Informing you about how the product works or helps you






40. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






41. The reaction the audience has to the message






42. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






43. Statistics percentages - and numbers to convince you that this product is better than something else






44. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






45. Info that is collected for first from original sources






46. Fiving us compliments to try to sell a product






47. Suggesting that association with a person or product can make you special






48. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






49. Group of people you use as a model for behavior in specific situations






50. If you buy something you will be the first to have it