Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts






2. Builds trustworthyness/credability of product






3. Indication of an important trend in marketing that is moving beyond two-way communication






4. Gives the illusion that if someone else has it then i should have it too






5. Personnal attacks people do to discredit their ideas






6. Intentionally do not finish a claim






7. Occurs when the consumer recognizes a need for a product






8. Compares the product to its competetors






9. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






10. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






11. Suggesting that association with a person or product can make you special






12. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






13. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






14. Records behaviors of consumers when exposed to product






15. Developed for a brand or product line and evaluated annually






16. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






17. Group of people you use as a model for behavior in specific situations






18. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






19. Use jokes or laughter to get you engaged in a commercial






20. Using symbols to suggest an association with a positive influence






21. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






23. Info that is collected for first from original sources






24. Using a chance to win a prize to attract attention






25. Subsegments of a more general market.






26. Suggesting that you must have the product to be happy - popular or satisfied






27. Most popular demographic used by advertisers






28. Many products are nearly identical






29. New brain- science approach to how people think






30. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






31. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






32. Descriptions of the target audience that read like a description of someone you know.






33. Sensory images to get you interested in their product






34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






35. Research that actually measures what it says it measures






36. A rhetorical question in which their really isnt an answer






37. Meaningless or empty words that dont give specific details






38. Promoting a special ingredient may make you think the product works better than others






39. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






40. A belief that if you buy this product then your apart of an elite club






41. Using costumers fond memories to buy a product






42. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


43. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






44. People testifying about the value or quality of a product in order to sell it






45. Informing you about how the product works or helps you






46. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






47. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






48. Statistics percentages - and numbers to convince you that this product is better than something else






49. Attention - Interest - Desire - Action






50. Uncovers critical info that becomes the basis for strategic planning