Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






2. To show loyalty patriotisim to the country






3. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






4. Telling only positive things about something or someone - without giving evidence or facts






5. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






6. People testifying about the value or quality of a product in order to sell it






7. Use jokes or laughter to get you engaged in a commercial






8. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






9. Subsegments of a more general market.






10. A belief that if you buy this product then your apart of an elite club






11. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






12. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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14. More tightly focused on solving a particular marketing communication problem in a specified time.






15. Group of people you use as a model for behavior in specific situations






16. Showing or announcing a discounted price can make a product look better






17. Informing you about how the product works or helps you






18. Intentionally do not finish a claim






19. Questions behavior of the consumer and quality of the product






20. Gives the illusion that if someone else has it then i should have it too






21. Identifies people who are in the market for the product






22. Advertisers assure us that their products are foolproof and easy to use.






23. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






24. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






25. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






26. Delivers numerical data






27. Research that actually measures what it says it measures






28. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






29. Research used to gather info about a particular market






30. Many products are nearly identical






31. Fiving us compliments to try to sell a product






32. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






33. Developed for a brand or product line and evaluated annually






34. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






35. A rhetorical question in which their really isnt an answer






36. Descriptions of the target audience that read like a description of someone you know.






37. Connects to audience emotions to win them over to your product






38. Indication of an important trend in marketing that is moving beyond two-way communication






39. To affect parents and make them want to buy the product for their child






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. May cover a more specific division of the company; focused on maximizing profit






42. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






43. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






44. If you buy something you will be the first to have it






45. Cheap product that you can afford






46. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






47. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






48. A process which outlines the important players and steps






49. The reaction the audience has to the message






50. An appeal that deals with time - creates a sense of urgency