Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that association with a person or product can make you special






2. Promoting a special ingredient may make you think the product works better than others






3. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






4. A celeberty or famous fiqure that is endorcing a product






5. A type of testimonial to try to sell something because it is down-to-earth or easy to use






6. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






7. You can run the test over and over and get the same answer






8. Draws away from a negative feature they ushually hide it with good stuff






9. Developed for a brand or product line and evaluated annually






10. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






11. Two-way communication; a dialogue or conversation






12. Sensory images to get you interested in their product






13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






14. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






15. Telling you what to do---"Buy today!" - "Vote now!"






16. Repeating words or sounds






17. Fiving us compliments to try to sell a product






18. An appeal that deals with time - creates a sense of urgency






19. Personnal attacks people do to discredit their ideas






20. Identifies people who are in the market for the product






21. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






22. A belief that if you buy this product then your apart of an elite club






23. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






24. Builds trustworthyness/credability of product






25. Compares the product to its competetors






26. Subsegments of a more general market.






27. The reaction the audience has to the message






28. Suggesting that you must have the product to be happy - popular or satisfied






29. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






30. A process which outlines the important players and steps






31. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






32. If you use this product - you will be just like the people in the ad






33. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






34. New brain- science approach to how people think






35. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






36. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






37. Where advertisers stress positive qualities and ignore negatives






38. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






39. Statistics percentages - and numbers to convince you that this product is better than something else






40. People devoted to a particular brand. E.g. HOG;Harley Owners Group






41. Uses a logical argument of fact to persuade you to buy the product






42. Records behaviors of consumers when exposed to product






43. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






44. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






45. Cheap product that you can afford






46. Research that actually measures what it says it measures






47. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






48. A distraction from the real issue






49. Informing you about how the product works or helps you






50. To affect parents and make them want to buy the product for their child