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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reaction the audience has to the message
Feedback
card stacking
Reliability
pathos
2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Niche Market
fact and figures
Buzz Marketing
transfer
3. If you buy something you will be the first to have it
Influences on Consumer Decision making
avant guard
Reliability
Segmenting
4. Two-way communication; a dialogue or conversation
must have
transfer
Bribery
Interactive Communication
5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
name-calling
Plain Folks
Association
6. A regular person using a product to show how good it is
Market research
Affective advertising
testimonial
repitition
7. Suggesting that you must have the product to be happy - popular or satisfied
Internal Noise
glittering generality
Reliability
must have
8. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
SMCR model
Low involvement
Consumer Behavior
Reference Group
9. A distraction from the real issue
Red Herrin
Segmenting
Valid advertising techniques
Affective advertising
10. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Intensity
SWOT analysis
repitition
snob appeal
11. An appeal that deals with time - creates a sense of urgency
Marketing Plan
Advertising research
Reference Group
Kairos
12. Gives the illusion that if someone else has it then i should have it too
Interactive Communication
bandwagon
call to action
Glamourous You
13. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Ethnographic research
Testimonials
Types of Consumer Responses
Glamourous You
14. Identifies people who are in the market for the product
Campaign Plan
Consumer research
The various ways to segment consumers
unique claim
15. People testifying about the value or quality of a product in order to sell it
Marketing Plan
Testimonials
Valid advertising techniques
fear
16. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Quantitative research
Misleading and unethical advertisong techniques
Market research
nostalgia
17. Intentionally do not finish a claim
AIDA
Types of Segmentation
unfinished
The Big Lie
18. Using costumers fond memories to buy a product
pathos
nostalgia
The Big Lie
The Mass Communication Approach
19. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
fact and figures
Functions of a Reference Group
bandwagon
Kairos
20. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Ethnographic research
Influences on Consumer Decision making
diversion
Don't Get Left Out
21. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Advertising research
Primary Research
sense appeal
unique claim
22. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
SWOT analysis
must have
Consumer research
Culture and Corporate Culture
23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
High Involvement
VALS
Niche Market
Low involvement
24. Compile info about the product - the product category - competitors - and other details of the marketing environment
SMCR model
Market research
testimonial
Association
25. Sensory images to get you interested in their product
patriotisim
sense appeal
bandwagon
Misleading and unethical advertisong techniques
26. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
nostalgia
Psychographics
Observation research
Bribery
27. Uses a logical argument of fact to persuade you to buy the product
Explicit
bait and switch
Glamourous You
logos
28. Use jokes or laughter to get you engaged in a commercial
fear
claim
pathos
humor
29. Uncovers critical info that becomes the basis for strategic planning
Consumer research
Strategic research
nostalgia
call to action
30. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Buzz Marketing
Market research
Adaption Process
Secondary Research
31. A process which outlines the important players and steps
Interactive Communication
The Mass Communication Approach
Market research
Plain Folks
32. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
Neuromarketing
Types of Segmentation
name-calling
33. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
avant guard
SWOT analysis
The Big Lie
glittering generality
34. Most popular demographic used by advertisers
Easy to Use
Buzz Marketing
IMC plan
Age
35. Info that is collected for first from original sources
Brand Communities
Primary Research
nostalgia
call to action
36. Using symbols to suggest an association with a positive influence
Don't Get Left Out
claim
Symbols
Niche Market
37. Many products are nearly identical
unique claim
call to action
Ethnographic research
Targeting
38. Meaningless or empty words that dont give specific details
Consumer research
Campaign Plan
weasel words
Interactive Communication
39. Indication of an important trend in marketing that is moving beyond two-way communication
IMC plan
nostalgia
Don't Get Left Out
Buzz Marketing
40. A type of testimonial to try to sell something because it is down-to-earth or easy to use
prizes - sweepstakes and gifts
Warm and Fuzzy
Plain Folks
Glamourous You
41. A rhetorical question in which their really isnt an answer
unique claim
rhetorical claim
Plain Folks
Types of Consumer Responses
42. Statistics percentages - and numbers to convince you that this product is better than something else
Advertising research
games and activities
fear
facts and fiqures
43. To show loyalty patriotisim to the country
endorsement
patriotisim
Observation research
Niche Market
44. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Low involvement
Reliability
Interactive Communication
Qualitative research
45. If you use this product - you will be just like the people in the ad
External Noise
transfer
facts and fiqures
Secondary Research
46. Group of people you use as a model for behavior in specific situations
Age
fact and figures
Reference Group
Targeting
47. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Secondary Research
Simple Solution
Glamourous You
avant guard
48. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Validity
Types of Segmentation
card stacking
Testimonials
49. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Explicit
bait and switch
Experts
ethos
50. Involves the researcher actually living the life of the people or group being studied.
Psychographics
Ethnographic research
product comparrision
repitition