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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
Misleading and unethical advertisong techniques
sales and price
VALS
2. Appeals to costumers disire to be different from everybody else
individuality
Interactive Communication
claim
Neuromarketing
3. To show loyalty patriotisim to the country
rhetorical claim
The various ways to segment consumers
Don't Get Left Out
patriotisim
4. Most popular demographic used by advertisers
product comparrision
High Involvement
unfinished
Age
5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Niche Market
Culture and Corporate Culture
Warm and Fuzzy
Association
6. Suggesting that association with a person or product can make you special
The Big Lie
Valid advertising techniques
snob appeal
Targeting
7. Connects to audience emotions to win them over to your product
pathos
humor
SWOT analysis
Types of Segmentation
8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Observation research
SMCR model
Low involvement
games and activities
9. Developed for a brand or product line and evaluated annually
Marketing Plan
Don't Get Left Out
Affective advertising
parental appeal
10. Personnal attacks people do to discredit their ideas
name-calling
Campaign Plan
patriotisim
Consumer research
11. Occurs when the consumer recognizes a need for a product
Profiles
Slippery Slope
Need recognition
Reliability
12. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Profiles
nostalgia
Warm and Fuzzy
High Involvement
13. People testifying about the value or quality of a product in order to sell it
Consumer Behavior
High Involvement
Niche Market
Testimonials
14. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Need recognition
SWOT analysis
Low involvement
snob appeal
15. People devoted to a particular brand. E.g. HOG;Harley Owners Group
parental appeal
Marketing Plan
Brand Communities
Warm and Fuzzy
16. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
The Mass Communication Approach
Marketing Plan
Explicit
pathos
17. Subsegments of a more general market.
patriotisim
Desires that Successful Brands Satisfy
Niche Market
The Mass Communication Approach
18. Showing or announcing a discounted price can make a product look better
sales and price
diversion
Advertising research
External Noise
19. Compares the product to its competetors
prizes - sweepstakes and gifts
product comparrision
call to action
games and activities
20. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
IMC plan
Affective advertising
The various ways to segment consumers
21. Compile info about the product - the product category - competitors - and other details of the marketing environment
Consumer research
Market research
Primary Research
Segmenting
22. If you buy something you will be the first to have it
Easy to Use
avant guard
The Big Lie
Misleading and unethical advertisong techniques
23. A distraction from the real issue
games and activities
Affective advertising
avant guard
Red Herrin
24. Informing you about how the product works or helps you
claim
Targeting
snob appeal
Primary Research
25. A regular person using a product to show how good it is
sales and price
patriotisim
Affective advertising
testimonial
26. Telling you what to do---"Buy today!" - "Vote now!"
Secondary Research
call to action
unfinished
Profiles
27. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Feedback
Targeting
Consumer Behavior
sense appeal
28. The reaction the audience has to the message
Feedback
ethos
Low involvement
humor
29. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
fact and figures
bait and switch
VALS
Adaption Process
30. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
AIDA
Desires that Successful Brands Satisfy
Affective advertising
The various ways to segment consumers
31. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
High Involvement
Valid advertising techniques
Strategic research
Testimonials
32. Many products are nearly identical
Neuromarketing
unique claim
Marketing Plan
Association
33. Promoting a special ingredient may make you think the product works better than others
special ingredients
Internal Noise
Observation research
Plain Folks
34. More tightly focused on solving a particular marketing communication problem in a specified time.
Flattery
Campaign Plan
Segmenting
ethos
35. Focuses on all the elements of advertising
card stacking
Misleading and unethical advertisong techniques
Advertising research
Business Plan
36. Use jokes or laughter to get you engaged in a commercial
humor
Marketing Plan
Feedback
repitition
37. Records behaviors of consumers when exposed to product
Misleading and unethical advertisong techniques
Strategic research
Buzz Marketing
Observation research
38. Indication of an important trend in marketing that is moving beyond two-way communication
price appeal
bait and switch
Buzz Marketing
High Involvement
39. Research used to gather info about a particular market
prizes - sweepstakes and gifts
Profiles
Market research
repitition
40. Suggesting that you must have the product to be happy - popular or satisfied
must have
individuality
weasel words
transfer
41. Uncovers critical info that becomes the basis for strategic planning
Types of Consumer Responses
Niche Market
Quantitative research
Strategic research
42. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Intensity
Segmenting
Don't Get Left Out
Adaption Process
43. A celeberty or famous fiqure that is endorcing a product
endorsement
humor
Targeting
Quantitative research
44. Identifies people who are in the market for the product
Consumer research
SWOT analysis
Testimonials
Interactive Communication
45. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Reliability
games and activities
elitist appeal
avant guard
46. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
unfinished
Campaign Plan
Desires that Successful Brands Satisfy
diversion
47. Using symbols to suggest an association with a positive influence
Internal Noise
facts and fiqures
Symbols
Market research
48. Attention - Interest - Desire - Action
Explicit
IMC plan
AIDA
Validity
49. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Age
Targeting
IMC plan
Desires that Successful Brands Satisfy
50. Cheap product that you can afford
Campaign Plan
Simple Solution
glittering generality
price appeal