Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Background research that uses available published info about a topic






2. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






3. Two-way communication; a dialogue or conversation






4. Using symbols to suggest an association with a positive influence






5. Use jokes or laughter to get you engaged in a commercial






6. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






7. Uses a logical argument of fact to persuade you to buy the product






8. People testifying about the value or quality of a product in order to sell it






9. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






11. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






12. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






13. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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14. A process which outlines the important players and steps






15. Developed for a brand or product line and evaluated annually






16. Focuses on all the elements of advertising






17. Statistics percentages - and numbers to convince you that this product is better than something else






18. Research that actually measures what it says it measures






19. Group of people you use as a model for behavior in specific situations






20. Showing or announcing a discounted price can make a product look better






21. You can run the test over and over and get the same answer






22. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






23. Compares the product to its competetors






24. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






25. Attention - Interest - Desire - Action






26. Questions behavior of the consumer and quality of the product






27. New brain- science approach to how people think






28. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






29. People devoted to a particular brand. E.g. HOG;Harley Owners Group






30. Draws away from a negative feature they ushually hide it with good stuff






31. If you buy something you will be the first to have it






32. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






33. Identifies people who are in the market for the product






34. Info that is collected for first from original sources






35. Research used to gather info about a particular market






36. A celeberty or famous fiqure that is endorcing a product






37. A type of testimonial to try to sell something because it is down-to-earth or easy to use






38. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






39. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






40. To affect parents and make them want to buy the product for their child






41. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






42. Occurs when the consumer recognizes a need for a product






43. Telling only positive things about something or someone - without giving evidence or facts






44. More tightly focused on solving a particular marketing communication problem in a specified time.






45. Sensory images to get you interested in their product






46. Repeating words or sounds






47. A regular person using a product to show how good it is






48. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






49. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






50. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)