SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Brand Communities
Psychographics
Types of Consumer Responses
parental appeal
2. You can run the test over and over and get the same answer
External Noise
Market research
Don't Get Left Out
Reliability
3. A distraction from the real issue
Psychographics
Red Herrin
Segmenting
Business Plan
4. Subsegments of a more general market.
Campaign Plan
bandwagon
weasel words
Niche Market
5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Kairos
Misleading and unethical advertisong techniques
Low involvement
sense appeal
6. A belief that if you buy this product then your apart of an elite club
elitist appeal
Campaign Plan
Intensity
Low involvement
7. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Kairos
Valid advertising techniques
pathos
snob appeal
8. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SMCR model
Targeting
Red Herrin
Advertising research
9. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Red Herrin
Marketing Plan
endorsement
Experts
10. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
games and activities
snob appeal
elitist appeal
11. Meaningless or empty words that dont give specific details
Functions of a Reference Group
SMCR model
unfinished
weasel words
12. Suggesting that you must have the product to be happy - popular or satisfied
name-calling
must have
endorsement
testimonial
13. Identifies people who are in the market for the product
patriotisim
Consumer research
elitist appeal
sales and price
14. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
humor
must have
Interactive Communication
15. Telling only positive things about something or someone - without giving evidence or facts
Market research
SMCR model
Simple Solution
glittering generality
16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
17. Delivers numerical data
Quantitative research
Age
elitist appeal
Red Herrin
18. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Consumer research
must have
Plain Folks
The various ways to segment consumers
19. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Interactive Communication
avant guard
Brand Communities
Market research
20. Questions behavior of the consumer and quality of the product
Qualitative research
Types of Segmentation
nostalgia
The Big Lie
21. Compares the product to its competetors
Bribery
product comparrision
Desires that Successful Brands Satisfy
Strategic research
22. Occurs when the consumer recognizes a need for a product
Strategic research
Misleading and unethical advertisong techniques
Need recognition
elitist appeal
23. Two-way communication; a dialogue or conversation
Kairos
diversion
Flattery
Interactive Communication
24. Draws away from a negative feature they ushually hide it with good stuff
diversion
Profiles
Culture and Corporate Culture
Niche Market
25. Taking a dangerous and fearful approach to a commercial
fear
Simple Solution
Types of Segmentation
Misleading and unethical advertisong techniques
26. Telling you what to do---"Buy today!" - "Vote now!"
Internal Noise
Testimonials
fact and figures
call to action
27. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Testimonials
games and activities
Types of Consumer Responses
humor
28. Most popular demographic used by advertisers
Targeting
The various ways to segment consumers
Age
Association
29. Informing you about how the product works or helps you
Desires that Successful Brands Satisfy
The Mass Communication Approach
Need recognition
claim
30. Use jokes or laughter to get you engaged in a commercial
repitition
humor
The Mass Communication Approach
Market research
31. The reaction the audience has to the message
Feedback
logos
Campaign Plan
product comparrision
32. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Market research
patriotisim
fact and figures
Buzz Marketing
33. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Types of Consumer Responses
High Involvement
bait and switch
Desires that Successful Brands Satisfy
34. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
Glamourous You
Don't Get Left Out
Bribery
35. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
humor
pathos
Misleading and unethical advertisong techniques
Simple Solution
36. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
patriotisim
sales and price
sense appeal
fear
37. Group of people you use as a model for behavior in specific situations
Experts
Reference Group
Testimonials
sales and price
38. Uses a logical argument of fact to persuade you to buy the product
nostalgia
The Big Lie
logos
Association
39. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
sales and price
The Big Lie
Explicit
rhetorical claim
40. Statistics percentages - and numbers to convince you that this product is better than something else
Observation research
facts and fiqures
games and activities
Valid advertising techniques
41. Compile info about the product - the product category - competitors - and other details of the marketing environment
repitition
Market research
Types of Segmentation
call to action
42. Personnal attacks people do to discredit their ideas
name-calling
High Involvement
card stacking
Niche Market
43. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Market research
ethos
Segmenting
Neuromarketing
44. More tightly focused on solving a particular marketing communication problem in a specified time.
individuality
patriotisim
Segmenting
Campaign Plan
45. Uncovers critical info that becomes the basis for strategic planning
Qualitative research
Strategic research
Types of Consumer Responses
Ethnographic research
46. Background research that uses available published info about a topic
Adaption Process
fear
Secondary Research
Testimonials
47. Where advertisers stress positive qualities and ignore negatives
card stacking
Reference Group
Advertising research
AIDA
48. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Misleading and unethical advertisong techniques
Age
Targeting
ethos
49. Involves the researcher actually living the life of the people or group being studied.
Age
Glamourous You
Strategic research
Ethnographic research
50. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
product comparrision
Consumer research
Affective advertising