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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






2. Telling only positive things about something or someone - without giving evidence or facts






3. Taking a dangerous and fearful approach to a commercial






4. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






5. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






6. Research used to gather info about a particular market






7. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






8. Records behaviors of consumers when exposed to product






9. Background research that uses available published info about a topic






10. Developed for a brand or product line and evaluated annually






11. Focuses on all the elements of advertising






12. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Intentionally do not finish a claim






14. Suggesting that association with a person or product can make you special






15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






16. A process which outlines the important players and steps






17. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






18. Using symbols to suggest an association with a positive influence






19. Subsegments of a more general market.






20. Two-way communication; a dialogue or conversation






21. A regular person using a product to show how good it is






22. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






23. Appeals to costumers disire to be different from everybody else






24. Involves the researcher actually living the life of the people or group being studied.






25. Attention - Interest - Desire - Action






26. Draws away from a negative feature they ushually hide it with good stuff






27. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






28. Informing you about how the product works or helps you






29. Occurs when the consumer recognizes a need for a product






30. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






31. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






32. Suggesting that you must have the product to be happy - popular or satisfied






33. People devoted to a particular brand. E.g. HOG;Harley Owners Group






34. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






35. Sensory images to get you interested in their product






36. Use jokes or laughter to get you engaged in a commercial






37. May cover a more specific division of the company; focused on maximizing profit






38. Compares the product to its competetors






39. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






40. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






41. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






42. A rhetorical question in which their really isnt an answer






43. Uses a logical argument of fact to persuade you to buy the product






44. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






45. If you buy something you will be the first to have it






46. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






47. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






48. Where advertisers stress positive qualities and ignore negatives






49. To affect parents and make them want to buy the product for their child






50. Using images and sounds to appeal to your senses: sight - touch - smell - etc.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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