Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






2. If you use this product - you will be just like the people in the ad






3. Use jokes or laughter to get you engaged in a commercial






4. Attention - Interest - Desire - Action






5. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






6. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






7. Records behaviors of consumers when exposed to product






8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






10. Using a chance to win a prize to attract attention






11. A regular person using a product to show how good it is






12. Statistics percentages - and numbers to convince you that this product is better than something else






13. To affect parents and make them want to buy the product for their child






14. Gives the illusion that if someone else has it then i should have it too






15. A process which outlines the important players and steps






16. Telling only positive things about something or someone - without giving evidence or facts






17. Using symbols to suggest an association with a positive influence






18. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






19. Sensory images to get you interested in their product






20. Many products are nearly identical






21. Most popular demographic used by advertisers






22. To show loyalty patriotisim to the country






23. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






24. Uses a logical argument of fact to persuade you to buy the product






25. May cover a more specific division of the company; focused on maximizing profit






26. Background research that uses available published info about a topic






27. You can run the test over and over and get the same answer






28. A celeberty or famous fiqure that is endorcing a product






29. A distraction from the real issue






30. Meaningless or empty words that dont give specific details






31. Info that is collected for first from original sources






32. Compile info about the product - the product category - competitors - and other details of the marketing environment






33. Group of people you use as a model for behavior in specific situations






34. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






35. Developed for a brand or product line and evaluated annually






36. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






37. Questions behavior of the consumer and quality of the product






38. Compares the product to its competetors






39. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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40. Indication of an important trend in marketing that is moving beyond two-way communication






41. A belief that if you buy this product then your apart of an elite club






42. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






43. Two-way communication; a dialogue or conversation






44. A type of testimonial to try to sell something because it is down-to-earth or easy to use






45. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






46. Connects to audience emotions to win them over to your product






47. If you buy something you will be the first to have it






48. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






49. Promoting a special ingredient may make you think the product works better than others






50. Identifies people who are in the market for the product