Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Background research that uses available published info about a topic






2. A rhetorical question in which their really isnt an answer






3. Identifies people who are in the market for the product






4. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






5. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


6. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






7. Suggesting that association with a person or product can make you special






8. Questions behavior of the consumer and quality of the product






9. Compares the product to its competetors






10. Group of people you use as a model for behavior in specific situations






11. Suggesting that you must have the product to be happy - popular or satisfied






12. Personnal attacks people do to discredit their ideas






13. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






14. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






15. Developed for a brand or product line and evaluated annually






16. Telling only positive things about something or someone - without giving evidence or facts






17. Compile info about the product - the product category - competitors - and other details of the marketing environment






18. Uses a logical argument of fact to persuade you to buy the product






19. Informing you about how the product works or helps you






20. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






21. Cheap product that you can afford






22. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






23. Using a chance to win a prize to attract attention






24. A regular person using a product to show how good it is






25. May cover a more specific division of the company; focused on maximizing profit






26. Telling you what to do---"Buy today!" - "Vote now!"






27. Occurs when the consumer recognizes a need for a product






28. Draws away from a negative feature they ushually hide it with good stuff






29. An appeal that deals with time - creates a sense of urgency






30. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






31. People devoted to a particular brand. E.g. HOG;Harley Owners Group






32. Involves the researcher actually living the life of the people or group being studied.






33. To show loyalty patriotisim to the country






34. If you buy something you will be the first to have it






35. Using costumers fond memories to buy a product






36. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






37. Records behaviors of consumers when exposed to product






38. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






39. Builds trustworthyness/credability of product






40. Uncovers critical info that becomes the basis for strategic planning






41. You can run the test over and over and get the same answer






42. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






43. Using symbols to suggest an association with a positive influence






44. Most popular demographic used by advertisers






45. Gives the illusion that if someone else has it then i should have it too






46. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






47. Attention - Interest - Desire - Action






48. Sensory images to get you interested in their product






49. Promoting a special ingredient may make you think the product works better than others






50. Research that actually measures what it says it measures