Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New brain- science approach to how people think






2. Records behaviors of consumers when exposed to product






3. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






4. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






5. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






6. Telling you what to do---"Buy today!" - "Vote now!"






7. Occurs when the consumer recognizes a need for a product






8. Indication of an important trend in marketing that is moving beyond two-way communication






9. Info that is collected for first from original sources






10. Using symbols to suggest an association with a positive influence






11. Descriptions of the target audience that read like a description of someone you know.






12. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






13. Identifies people who are in the market for the product






14. Focuses on all the elements of advertising






15. Draws away from a negative feature they ushually hide it with good stuff






16. Developed for a brand or product line and evaluated annually






17. Group of people you use as a model for behavior in specific situations






18. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






19. Promoting a special ingredient may make you think the product works better than others






20. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






21. Involves the researcher actually living the life of the people or group being studied.






22. Sensory images to get you interested in their product






23. A celeberty or famous fiqure that is endorcing a product






24. Most popular demographic used by advertisers






25. Connects to audience emotions to win them over to your product






26. A distraction from the real issue






27. Informing you about how the product works or helps you






28. You can run the test over and over and get the same answer






29. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






30. Statistics percentages - and numbers to convince you that this product is better than something else






31. A process which outlines the important players and steps






32. Use jokes or laughter to get you engaged in a commercial






33. Uncovers critical info that becomes the basis for strategic planning






34. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






35. Attention - Interest - Desire - Action






36. People testifying about the value or quality of a product in order to sell it






37. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






38. Delivers numerical data






39. Intentionally do not finish a claim






40. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






41. Advertisers assure us that their products are foolproof and easy to use.






42. To show loyalty patriotisim to the country






43. Two-way communication; a dialogue or conversation






44. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






45. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






46. Builds trustworthyness/credability of product






47. Suggesting that you must have the product to be happy - popular or satisfied






48. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






49. A regular person using a product to show how good it is






50. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T