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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action
Internal Noise
AIDA
Valid advertising techniques
logos
2. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
SWOT analysis
Plain Folks
Quantitative research
3. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
Valid advertising techniques
testimonial
special ingredients
4. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
facts and fiqures
rhetorical claim
External Noise
SWOT analysis
5. You can run the test over and over and get the same answer
games and activities
sales and price
pathos
Reliability
6. Using costumers fond memories to buy a product
prizes - sweepstakes and gifts
facts and fiqures
avant guard
nostalgia
7. Taking a dangerous and fearful approach to a commercial
Red Herrin
Buzz Marketing
fear
Misleading and unethical advertisong techniques
8. If you use this product - you will be just like the people in the ad
transfer
The Mass Communication Approach
External Noise
sense appeal
9. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Desires that Successful Brands Satisfy
Glamourous You
Low involvement
bandwagon
10. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Niche Market
Brand Communities
Association
pathos
11. Repeating words or sounds
Low involvement
repitition
Simple Solution
Warm and Fuzzy
12. Involves the researcher actually living the life of the people or group being studied.
Ethnographic research
SMCR model
Marketing Plan
Simple Solution
13. Most popular demographic used by advertisers
The various ways to segment consumers
Advertising research
patriotisim
Age
14. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Flattery
IMC plan
Easy to Use
weasel words
15. Compares the product to its competetors
Validity
Low involvement
product comparrision
Experts
16. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Need recognition
Simple Solution
Culture and Corporate Culture
Internal Noise
17. If you buy something you will be the first to have it
avant guard
unique claim
product comparrision
ethos
18. Use jokes or laughter to get you engaged in a commercial
Symbols
humor
parental appeal
Experts
19. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
facts and fiqures
VALS
snob appeal
bait and switch
20. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Don't Get Left Out
Valid advertising techniques
elitist appeal
call to action
21. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Quantitative research
Intensity
Explicit
sense appeal
22. A process which outlines the important players and steps
SWOT analysis
The Mass Communication Approach
bait and switch
Desires that Successful Brands Satisfy
23. A rhetorical question in which their really isnt an answer
rhetorical claim
Campaign Plan
Qualitative research
claim
24. Compile info about the product - the product category - competitors - and other details of the marketing environment
Need recognition
diversion
Plain Folks
Market research
25. Advertisers assure us that their products are foolproof and easy to use.
Market research
patriotisim
Easy to Use
Reference Group
26. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
special ingredients
Valid advertising techniques
Campaign Plan
Adaption Process
27. Builds trustworthyness/credability of product
ethos
Reference Group
nostalgia
games and activities
28. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
Association
testimonial
Adaption Process
29. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Kairos
Types of Segmentation
Targeting
Reference Group
30. Questions behavior of the consumer and quality of the product
Influences on Consumer Decision making
The Big Lie
glittering generality
Qualitative research
31. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Brand Communities
Red Herrin
sense appeal
Testimonials
32. A belief that if you buy this product then your apart of an elite club
avant guard
product comparrision
elitist appeal
bait and switch
33. Two-way communication; a dialogue or conversation
Interactive Communication
Marketing Plan
Segmenting
Red Herrin
34. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Brand Communities
Misleading and unethical advertisong techniques
weasel words
Secondary Research
35. More tightly focused on solving a particular marketing communication problem in a specified time.
Profiles
Campaign Plan
individuality
Symbols
36. Intentionally do not finish a claim
Affective advertising
patriotisim
Market research
unfinished
37. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Segmenting
The Big Lie
Niche Market
Slippery Slope
38. Many products are nearly identical
unique claim
Targeting
Desires that Successful Brands Satisfy
Neuromarketing
39. To affect parents and make them want to buy the product for their child
parental appeal
SWOT analysis
Types of Segmentation
prizes - sweepstakes and gifts
40. Occurs when the consumer recognizes a need for a product
Slippery Slope
Need recognition
Valid advertising techniques
fact and figures
41. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Advertising research
Market research
diversion
Bribery
42. May cover a more specific division of the company; focused on maximizing profit
Explicit
Psychographics
Business Plan
name-calling
43. Connects to audience emotions to win them over to your product
rhetorical claim
Profiles
Misleading and unethical advertisong techniques
pathos
44. Personnal attacks people do to discredit their ideas
rhetorical claim
Kairos
sales and price
name-calling
45. To show loyalty patriotisim to the country
patriotisim
Quantitative research
claim
Affective advertising
46. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
card stacking
product comparrision
name-calling
47. A regular person using a product to show how good it is
Functions of a Reference Group
testimonial
claim
transfer
48. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
transfer
Warm and Fuzzy
Flattery
Types of Consumer Responses
49. Statistics percentages - and numbers to convince you that this product is better than something else
Adaption Process
Psychographics
Types of Consumer Responses
facts and fiqures
50. Gives the illusion that if someone else has it then i should have it too
bandwagon
IMC plan
Adaption Process
Association