Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Use jokes or laughter to get you engaged in a commercial






2. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






3. Questions behavior of the consumer and quality of the product






4. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






5. Group of people you use as a model for behavior in specific situations






6. Showing or announcing a discounted price can make a product look better






7. A belief that if you buy this product then your apart of an elite club






8. A type of testimonial to try to sell something because it is down-to-earth or easy to use






9. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






10. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






11. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






12. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






13. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






14. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






15. Suggesting that association with a person or product can make you special






16. A regular person using a product to show how good it is






17. Informing you about how the product works or helps you






18. If you use this product - you will be just like the people in the ad






19. Delivers numerical data






20. Involves the researcher actually living the life of the people or group being studied.






21. Most popular demographic used by advertisers






22. If you buy something you will be the first to have it






23. Personnal attacks people do to discredit their ideas






24. Taking a dangerous and fearful approach to a commercial






25. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






27. May cover a more specific division of the company; focused on maximizing profit






28. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






29. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






30. Many products are nearly identical






31. Meaningless or empty words that dont give specific details






32. Telling you what to do---"Buy today!" - "Vote now!"






33. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






34. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






35. Focuses on all the elements of advertising






36. Intentionally do not finish a claim






37. Identifies people who are in the market for the product






38. Statistics percentages - and numbers to convince you that this product is better than something else






39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






42. Uses a logical argument of fact to persuade you to buy the product






43. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






44. Research that actually measures what it says it measures






45. An appeal that deals with time - creates a sense of urgency






46. Appeals to costumers disire to be different from everybody else






47. Records behaviors of consumers when exposed to product






48. Background research that uses available published info about a topic






49. Uncovers critical info that becomes the basis for strategic planning






50. Connects to audience emotions to win them over to your product