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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Adaption Process
Quantitative research
Easy to Use
Affective advertising
2. Using costumers fond memories to buy a product
snob appeal
nostalgia
Consumer Behavior
The Big Lie
3. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Consumer Behavior
AIDA
VALS
Marketing Plan
4. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
special ingredients
Slippery Slope
elitist appeal
logos
5. Cheap product that you can afford
Targeting
patriotisim
Observation research
price appeal
6. Using symbols to suggest an association with a positive influence
Symbols
Internal Noise
Experts
Ethnographic research
7. Identifies people who are in the market for the product
product comparrision
Primary Research
weasel words
Consumer research
8. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
SMCR model
Targeting
transfer
Secondary Research
9. A belief that if you buy this product then your apart of an elite club
Consumer Behavior
elitist appeal
must have
price appeal
10. A rhetorical question in which their really isnt an answer
fact and figures
games and activities
SWOT analysis
rhetorical claim
11. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
glittering generality
Functions of a Reference Group
Buzz Marketing
Glamourous You
12. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
diversion
SWOT analysis
rhetorical claim
Low involvement
13. Compile info about the product - the product category - competitors - and other details of the marketing environment
humor
call to action
Market research
transfer
14. Delivers numerical data
must have
Quantitative research
The Mass Communication Approach
Testimonials
15. Focuses on all the elements of advertising
Advertising research
name-calling
Profiles
Warm and Fuzzy
16. Most popular demographic used by advertisers
Age
bandwagon
call to action
Types of Segmentation
17. Informing you about how the product works or helps you
The various ways to segment consumers
testimonial
claim
External Noise
18. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
sense appeal
Explicit
Segmenting
Low involvement
19. Descriptions of the target audience that read like a description of someone you know.
Bribery
Neuromarketing
elitist appeal
Profiles
20. Sensory images to get you interested in their product
nostalgia
sense appeal
Consumer Behavior
Advertising research
21. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Qualitative research
High Involvement
Glamourous You
Types of Consumer Responses
22. Suggesting that association with a person or product can make you special
claim
snob appeal
Association
SMCR model
23. Draws away from a negative feature they ushually hide it with good stuff
diversion
Testimonials
Psychographics
prizes - sweepstakes and gifts
24. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
rhetorical claim
Age
Neuromarketing
25. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
name-calling
The Mass Communication Approach
Explicit
Market research
26. Telling only positive things about something or someone - without giving evidence or facts
Age
Plain Folks
Strategic research
glittering generality
27. Attention - Interest - Desire - Action
AIDA
Misleading and unethical advertisong techniques
sense appeal
Simple Solution
28. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Valid advertising techniques
Advertising research
Consumer Behavior
Buzz Marketing
29. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Secondary Research
logos
Types of Consumer Responses
name-calling
30. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
snob appeal
Symbols
Misleading and unethical advertisong techniques
Culture and Corporate Culture
31. Use jokes or laughter to get you engaged in a commercial
price appeal
humor
testimonial
sense appeal
32. Uncovers critical info that becomes the basis for strategic planning
Strategic research
claim
sense appeal
Market research
33. Many products are nearly identical
Plain Folks
games and activities
unique claim
unfinished
34. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
humor
fact and figures
Valid advertising techniques
Culture and Corporate Culture
35. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Testimonials
repitition
Red Herrin
36. If you buy something you will be the first to have it
avant guard
Segmenting
logos
individuality
37. The reaction the audience has to the message
Buzz Marketing
High Involvement
fact and figures
Feedback
38. Indication of an important trend in marketing that is moving beyond two-way communication
Buzz Marketing
Feedback
Psychographics
Testimonials
39. New brain- science approach to how people think
fear
individuality
endorsement
Neuromarketing
40. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Functions of a Reference Group
Segmenting
Ethnographic research
Valid advertising techniques
41. A process which outlines the important players and steps
Business Plan
Red Herrin
The Mass Communication Approach
Feedback
42. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Flattery
Don't Get Left Out
sense appeal
Plain Folks
43. Compares the product to its competetors
Types of Segmentation
Marketing Plan
product comparrision
price appeal
44. People testifying about the value or quality of a product in order to sell it
Testimonials
Segmenting
External Noise
Psychographics
45. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
fear
snob appeal
The Big Lie
VALS
46. A regular person using a product to show how good it is
Association
special ingredients
testimonial
Targeting
47. Research that actually measures what it says it measures
Quantitative research
Validity
unique claim
Explicit
48. If you use this product - you will be just like the people in the ad
pathos
transfer
Glamourous You
Business Plan
49. Repeating words or sounds
Experts
snob appeal
repitition
Influences on Consumer Decision making
50. Taking a dangerous and fearful approach to a commercial
SMCR model
patriotisim
fear
Testimonials