Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uses a logical argument of fact to persuade you to buy the product






2. Developed for a brand or product line and evaluated annually






3. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






4. If you buy something you will be the first to have it






5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






6. A process which outlines the important players and steps






7. Research used to gather info about a particular market






8. Repeating words or sounds






9. Attention - Interest - Desire - Action






10. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






11. The reaction the audience has to the message






12. Involves the researcher actually living the life of the people or group being studied.






13. Using symbols to suggest an association with a positive influence






14. Using costumers fond memories to buy a product






15. Research that actually measures what it says it measures






16. Descriptions of the target audience that read like a description of someone you know.






17. A belief that if you buy this product then your apart of an elite club






18. If you use this product - you will be just like the people in the ad






19. Cheap product that you can afford






20. Informing you about how the product works or helps you






21. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






22. Telling only positive things about something or someone - without giving evidence or facts






23. Telling you what to do---"Buy today!" - "Vote now!"






24. A distraction from the real issue






25. More tightly focused on solving a particular marketing communication problem in a specified time.






26. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






27. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






28. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






29. Using a chance to win a prize to attract attention






30. Delivers numerical data






31. A rhetorical question in which their really isnt an answer






32. Advertisers assure us that their products are foolproof and easy to use.






33. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






34. Compile info about the product - the product category - competitors - and other details of the marketing environment






35. Appeals to costumers disire to be different from everybody else






36. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






37. People devoted to a particular brand. E.g. HOG;Harley Owners Group






38. An appeal that deals with time - creates a sense of urgency






39. You can run the test over and over and get the same answer






40. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






41. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






42. Taking a dangerous and fearful approach to a commercial






43. Personnal attacks people do to discredit their ideas






44. Gives the illusion that if someone else has it then i should have it too






45. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






46. To affect parents and make them want to buy the product for their child






47. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






48. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






49. Most popular demographic used by advertisers






50. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation