Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts






2. Compile info about the product - the product category - competitors - and other details of the marketing environment






3. Where advertisers stress positive qualities and ignore negatives






4. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






5. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






6. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






7. Questions behavior of the consumer and quality of the product






8. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






9. Using symbols to suggest an association with a positive influence






10. People devoted to a particular brand. E.g. HOG;Harley Owners Group






11. Subsegments of a more general market.






12. Compares the product to its competetors






13. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






14. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






15. A rhetorical question in which their really isnt an answer






16. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






17. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






18. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






19. Draws away from a negative feature they ushually hide it with good stuff






20. An appeal that deals with time - creates a sense of urgency






21. If you use this product - you will be just like the people in the ad






22. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






23. Research that actually measures what it says it measures






24. A type of testimonial to try to sell something because it is down-to-earth or easy to use






25. Use jokes or laughter to get you engaged in a commercial






26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






27. Statistics percentages - and numbers to convince you that this product is better than something else






28. Indication of an important trend in marketing that is moving beyond two-way communication






29. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






30. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






31. Attention - Interest - Desire - Action






32. Showing or announcing a discounted price can make a product look better






33. Repeating words or sounds






34. Personnal attacks people do to discredit their ideas






35. Gives the illusion that if someone else has it then i should have it too






36. Using costumers fond memories to buy a product






37. Involves the researcher actually living the life of the people or group being studied.






38. A distraction from the real issue






39. Telling you what to do---"Buy today!" - "Vote now!"






40. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






41. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






42. Most popular demographic used by advertisers






43. Uncovers critical info that becomes the basis for strategic planning






44. More tightly focused on solving a particular marketing communication problem in a specified time.






45. People testifying about the value or quality of a product in order to sell it






46. Appeals to costumers disire to be different from everybody else






47. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






48. Suggesting that you must have the product to be happy - popular or satisfied






49. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






50. Intentionally do not finish a claim