Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Two-way communication; a dialogue or conversation






2. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






3. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






4. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






5. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






6. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


7. To show loyalty patriotisim to the country






8. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






9. Taking a dangerous and fearful approach to a commercial






10. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






11. Uncovers critical info that becomes the basis for strategic planning






12. Identifies people who are in the market for the product






13. Research that actually measures what it says it measures






14. Gives the illusion that if someone else has it then i should have it too






15. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






16. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






17. Research used to gather info about a particular market






18. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






19. Info that is collected for first from original sources






20. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






21. An appeal that deals with time - creates a sense of urgency






22. Cheap product that you can afford






23. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






24. Records behaviors of consumers when exposed to product






25. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






26. More tightly focused on solving a particular marketing communication problem in a specified time.






27. May cover a more specific division of the company; focused on maximizing profit






28. Sensory images to get you interested in their product






29. Promoting a special ingredient may make you think the product works better than others






30. People testifying about the value or quality of a product in order to sell it






31. Intentionally do not finish a claim






32. Focuses on all the elements of advertising






33. A belief that if you buy this product then your apart of an elite club






34. A celeberty or famous fiqure that is endorcing a product






35. Using a chance to win a prize to attract attention






36. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






37. If you use this product - you will be just like the people in the ad






38. Showing or announcing a discounted price can make a product look better






39. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






40. You can run the test over and over and get the same answer






41. Most popular demographic used by advertisers






42. A process which outlines the important players and steps






43. If you buy something you will be the first to have it






44. Group of people you use as a model for behavior in specific situations






45. Subsegments of a more general market.






46. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






47. Using symbols to suggest an association with a positive influence






48. Suggesting that you must have the product to be happy - popular or satisfied






49. Draws away from a negative feature they ushually hide it with good stuff






50. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication