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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






2. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






3. Cheap product that you can afford






4. Many products are nearly identical






5. Identifies people who are in the market for the product






6. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






7. Showing or announcing a discounted price can make a product look better






8. A rhetorical question in which their really isnt an answer






9. May cover a more specific division of the company; focused on maximizing profit






10. Statistics percentages - and numbers to convince you that this product is better than something else






11. Uncovers critical info that becomes the basis for strategic planning






12. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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13. Questions behavior of the consumer and quality of the product






14. Two-way communication; a dialogue or conversation






15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






16. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






17. A distraction from the real issue






18. Info that is collected for first from original sources






19. Telling you what to do---"Buy today!" - "Vote now!"






20. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






21. Research that actually measures what it says it measures






22. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






23. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






24. People testifying about the value or quality of a product in order to sell it






25. Personnal attacks people do to discredit their ideas






26. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






27. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






28. New brain- science approach to how people think






29. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






30. Subsegments of a more general market.






31. Using a chance to win a prize to attract attention






32. A type of testimonial to try to sell something because it is down-to-earth or easy to use






33. Builds trustworthyness/credability of product






34. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






35. Telling only positive things about something or someone - without giving evidence or facts






36. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






37. A regular person using a product to show how good it is






38. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






39. If you buy something you will be the first to have it






40. People devoted to a particular brand. E.g. HOG;Harley Owners Group






41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






42. Group of people you use as a model for behavior in specific situations






43. Most popular demographic used by advertisers






44. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






45. Indication of an important trend in marketing that is moving beyond two-way communication






46. Draws away from a negative feature they ushually hide it with good stuff






47. Developed for a brand or product line and evaluated annually






48. Using symbols to suggest an association with a positive influence






49. An appeal that deals with time - creates a sense of urgency






50. Promoting a special ingredient may make you think the product works better than others







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Can you answer 50 questions in 15 minutes?


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