Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






2. People testifying about the value or quality of a product in order to sell it






3. Subsegments of a more general market.






4. Uses a logical argument of fact to persuade you to buy the product






5. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






6. Showing or announcing a discounted price can make a product look better






7. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






8. To affect parents and make them want to buy the product for their child






9. Indication of an important trend in marketing that is moving beyond two-way communication






10. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






11. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






12. Attention - Interest - Desire - Action






13. Repeating words or sounds






14. Developed for a brand or product line and evaluated annually






15. If you buy something you will be the first to have it






16. Research that actually measures what it says it measures






17. A celeberty or famous fiqure that is endorcing a product






18. Promoting a special ingredient may make you think the product works better than others






19. More tightly focused on solving a particular marketing communication problem in a specified time.






20. Delivers numerical data






21. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






22. Records behaviors of consumers when exposed to product






23. Info that is collected for first from original sources






24. Many products are nearly identical






25. Sensory images to get you interested in their product






26. Occurs when the consumer recognizes a need for a product






27. Builds trustworthyness/credability of product






28. Telling only positive things about something or someone - without giving evidence or facts






29. Group of people you use as a model for behavior in specific situations






30. Identifies people who are in the market for the product






31. Focuses on all the elements of advertising






32. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






34. Most popular demographic used by advertisers






35. Where advertisers stress positive qualities and ignore negatives






36. Fiving us compliments to try to sell a product






37. Connects to audience emotions to win them over to your product






38. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






39. Compares the product to its competetors






40. Suggesting that you must have the product to be happy - popular or satisfied






41. Gives the illusion that if someone else has it then i should have it too






42. Meaningless or empty words that dont give specific details






43. A process which outlines the important players and steps






44. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






45. A distraction from the real issue






46. Questions behavior of the consumer and quality of the product






47. Using a chance to win a prize to attract attention






48. Personnal attacks people do to discredit their ideas






49. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






50. A belief that if you buy this product then your apart of an elite club