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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it






2. Suggesting that association with a person or product can make you special






3. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






4. Promoting a special ingredient may make you think the product works better than others






5. Indication of an important trend in marketing that is moving beyond two-way communication






6. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






7. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






8. A type of testimonial to try to sell something because it is down-to-earth or easy to use






9. Research that actually measures what it says it measures






10. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






11. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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12. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






13. Attention - Interest - Desire - Action






14. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






15. Advertisers assure us that their products are foolproof and easy to use.






16. Telling you what to do---"Buy today!" - "Vote now!"






17. Identifies people who are in the market for the product






18. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






19. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






20. Most popular demographic used by advertisers






21. The reaction the audience has to the message






22. To show loyalty patriotisim to the country






23. Use jokes or laughter to get you engaged in a commercial






24. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






25. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






26. Meaningless or empty words that dont give specific details






27. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






29. Delivers numerical data






30. Developed for a brand or product line and evaluated annually






31. A belief that if you buy this product then your apart of an elite club






32. If you use this product - you will be just like the people in the ad






33. Uses a logical argument of fact to persuade you to buy the product






34. Telling only positive things about something or someone - without giving evidence or facts






35. Involves the researcher actually living the life of the people or group being studied.






36. Compile info about the product - the product category - competitors - and other details of the marketing environment






37. Compares the product to its competetors






38. Uncovers critical info that becomes the basis for strategic planning






39. Subsegments of a more general market.






40. Intentionally do not finish a claim






41. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






42. Using symbols to suggest an association with a positive influence






43. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






44. Repeating words or sounds






45. You can run the test over and over and get the same answer






46. Cheap product that you can afford






47. Personnal attacks people do to discredit their ideas






48. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






49. An appeal that deals with time - creates a sense of urgency






50. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation







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Can you answer 50 questions in 15 minutes?


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