Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Connects to audience emotions to win them over to your product






2. Records behaviors of consumers when exposed to product






3. Suggesting that association with a person or product can make you special






4. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






5. Occurs when the consumer recognizes a need for a product






6. Research used to gather info about a particular market






7. Telling only positive things about something or someone - without giving evidence or facts






8. Questions behavior of the consumer and quality of the product






9. Intentionally do not finish a claim






10. Where advertisers stress positive qualities and ignore negatives






11. Group of people you use as a model for behavior in specific situations






12. Builds trustworthyness/credability of product






13. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






14. Personnal attacks people do to discredit their ideas






15. Use jokes or laughter to get you engaged in a commercial






16. If you use this product - you will be just like the people in the ad






17. Meaningless or empty words that dont give specific details






18. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


19. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






20. Background research that uses available published info about a topic






21. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






22. Telling you what to do---"Buy today!" - "Vote now!"






23. Subsegments of a more general market.






24. Descriptions of the target audience that read like a description of someone you know.






25. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






26. May cover a more specific division of the company; focused on maximizing profit






27. Suggesting that you must have the product to be happy - popular or satisfied






28. Informing you about how the product works or helps you






29. You can run the test over and over and get the same answer






30. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






31. Taking a dangerous and fearful approach to a commercial






32. The reaction the audience has to the message






33. A distraction from the real issue






34. Identifies people who are in the market for the product






35. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






36. Focuses on all the elements of advertising






37. Developed for a brand or product line and evaluated annually






38. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






39. Two-way communication; a dialogue or conversation






40. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






41. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






42. Using a chance to win a prize to attract attention






43. Compile info about the product - the product category - competitors - and other details of the marketing environment






44. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






45. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






46. A celeberty or famous fiqure that is endorcing a product






47. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






48. Delivers numerical data






49. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






50. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation