Test your basic knowledge |

Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Two-way communication; a dialogue or conversation

2. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

3. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors

4. Compares the product to its competetors

5. People testifying about the value or quality of a product in order to sell it

6. Personal behavior and how the behavior reflects the speed with which people are willing to try something new

7. Developed for a brand or product line and evaluated annually

8. People devoted to a particular brand. E.g. HOG;Harley Owners Group

9. The reaction the audience has to the message

10. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate

11. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors

12. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

13. Suggesting that you must have the product to be happy - popular or satisfied

14. Meaningless or empty words that dont give specific details

15. Sensory images to get you interested in their product

16. Use jokes or laughter to get you engaged in a commercial

17. Subsegments of a more general market.

18. A distraction from the real issue

19. Builds trustworthyness/credability of product

20. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val

21. Using costumers fond memories to buy a product

22. New brain- science approach to how people think

23. Using symbols to suggest an association with a positive influence

24. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

25. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

26. Fiving us compliments to try to sell a product

27. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

28. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)

29. Telling only positive things about something or someone - without giving evidence or facts

30. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

31. Advertisers assure us that their products are foolproof and easy to use.

32. Attention - Interest - Desire - Action

33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

34. Informing you about how the product works or helps you

35. Repeating words or sounds

36. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

37. Appeals to costumers disire to be different from everybody else

38. Info that is collected for first from original sources

39. An appeal that deals with time - creates a sense of urgency

40. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

41. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation

42. Where advertisers stress positive qualities and ignore negatives

43. Connects to audience emotions to win them over to your product

44. May cover a more specific division of the company; focused on maximizing profit

45. Personnal attacks people do to discredit their ideas

46. Using a chance to win a prize to attract attention

47. Involves the researcher actually living the life of the people or group being studied.

48. A process which outlines the important players and steps

49. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

50. To affect parents and make them want to buy the product for their child