Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Subsegments of a more general market.






2. Attention - Interest - Desire - Action






3. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






4. Indication of an important trend in marketing that is moving beyond two-way communication






5. Delivers numerical data






6. Two-way communication; a dialogue or conversation






7. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






8. Occurs when the consumer recognizes a need for a product






9. Records behaviors of consumers when exposed to product






10. Where advertisers stress positive qualities and ignore negatives






11. Focuses on all the elements of advertising






12. Intentionally do not finish a claim






13. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






14. Meaningless or empty words that dont give specific details






15. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






16. The reaction the audience has to the message






17. Repeating words or sounds






18. A process which outlines the important players and steps






19. Uses a logical argument of fact to persuade you to buy the product






20. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






21. You can run the test over and over and get the same answer






22. Research that actually measures what it says it measures






23. Fiving us compliments to try to sell a product






24. Suggesting that association with a person or product can make you special






25. Developed for a brand or product line and evaluated annually






26. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






27. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






28. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






29. Statistics percentages - and numbers to convince you that this product is better than something else






30. More tightly focused on solving a particular marketing communication problem in a specified time.






31. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






32. If you buy something you will be the first to have it






33. Promoting a special ingredient may make you think the product works better than others






34. Informing you about how the product works or helps you






35. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






36. Group of people you use as a model for behavior in specific situations






37. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






38. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






39. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






40. A rhetorical question in which their really isnt an answer






41. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






42. Use jokes or laughter to get you engaged in a commercial






43. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






44. Sensory images to get you interested in their product






45. Info that is collected for first from original sources






46. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






47. Telling only positive things about something or someone - without giving evidence or facts






48. Descriptions of the target audience that read like a description of someone you know.






49. Taking a dangerous and fearful approach to a commercial






50. New brain- science approach to how people think