Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sensory images to get you interested in their product






2. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






3. Promoting a special ingredient may make you think the product works better than others






4. Using a chance to win a prize to attract attention






5. Draws away from a negative feature they ushually hide it with good stuff






6. More tightly focused on solving a particular marketing communication problem in a specified time.






7. Info that is collected for first from original sources






8. Compile info about the product - the product category - competitors - and other details of the marketing environment






9. Suggesting that association with a person or product can make you special






10. To affect parents and make them want to buy the product for their child






11. Cheap product that you can afford






12. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






13. Involves the researcher actually living the life of the people or group being studied.






14. People devoted to a particular brand. E.g. HOG;Harley Owners Group






15. Identifies people who are in the market for the product






16. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






17. Uses a logical argument of fact to persuade you to buy the product






18. A process which outlines the important players and steps






19. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






20. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






21. A celeberty or famous fiqure that is endorcing a product






22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






23. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






24. Delivers numerical data






25. Suggesting that you must have the product to be happy - popular or satisfied






26. Where advertisers stress positive qualities and ignore negatives






27. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






28. Indication of an important trend in marketing that is moving beyond two-way communication






29. Records behaviors of consumers when exposed to product






30. Using symbols to suggest an association with a positive influence






31. Use jokes or laughter to get you engaged in a commercial






32. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


34. Meaningless or empty words that dont give specific details






35. A type of testimonial to try to sell something because it is down-to-earth or easy to use






36. A regular person using a product to show how good it is






37. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






38. Appeals to costumers disire to be different from everybody else






39. Showing or announcing a discounted price can make a product look better






40. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






41. Fiving us compliments to try to sell a product






42. Compares the product to its competetors






43. An appeal that deals with time - creates a sense of urgency






44. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






45. Gives the illusion that if someone else has it then i should have it too






46. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






47. Focuses on all the elements of advertising






48. Connects to audience emotions to win them over to your product






49. Statistics percentages - and numbers to convince you that this product is better than something else






50. Telling you what to do---"Buy today!" - "Vote now!"