Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






2. If you buy something you will be the first to have it






3. A process which outlines the important players and steps






4. Cheap product that you can afford






5. Subsegments of a more general market.






6. If you use this product - you will be just like the people in the ad






7. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






8. Descriptions of the target audience that read like a description of someone you know.






9. People testifying about the value or quality of a product in order to sell it






10. Using a chance to win a prize to attract attention






11. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






12. Intentionally do not finish a claim






13. To affect parents and make them want to buy the product for their child






14. Indication of an important trend in marketing that is moving beyond two-way communication






15. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






16. Statistics percentages - and numbers to convince you that this product is better than something else






17. Uncovers critical info that becomes the basis for strategic planning






18. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






19. More tightly focused on solving a particular marketing communication problem in a specified time.






20. Background research that uses available published info about a topic






21. A type of testimonial to try to sell something because it is down-to-earth or easy to use






22. Suggesting that you must have the product to be happy - popular or satisfied






23. Compares the product to its competetors






24. Compile info about the product - the product category - competitors - and other details of the marketing environment






25. Use jokes or laughter to get you engaged in a commercial






26. Fiving us compliments to try to sell a product






27. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






28. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






29. New brain- science approach to how people think






30. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






31. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






32. Attention - Interest - Desire - Action






33. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






34. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






35. Connects to audience emotions to win them over to your product






36. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






37. A distraction from the real issue






38. A regular person using a product to show how good it is






39. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






40. Telling you what to do---"Buy today!" - "Vote now!"






41. A celeberty or famous fiqure that is endorcing a product






42. May cover a more specific division of the company; focused on maximizing profit






43. Info that is collected for first from original sources






44. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






45. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






46. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






48. Many products are nearly identical






49. A rhetorical question in which their really isnt an answer






50. You can run the test over and over and get the same answer