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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)

2. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

3. Meaningless or empty words that dont give specific details

4. Promoting a special ingredient may make you think the product works better than others

5. Compile info about the product - the product category - competitors - and other details of the marketing environment

6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

7. Cheap product that you can afford

8. New brain- science approach to how people think

9. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val

10. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

11. Uncovers critical info that becomes the basis for strategic planning

12. Many products are nearly identical

13. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation

14. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)

15. Sensory images to get you interested in their product

16. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive

17. Compares the product to its competetors

18. Use jokes or laughter to get you engaged in a commercial

19. If you buy something you will be the first to have it

20. Info that is collected for first from original sources

21. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

22. Gives the illusion that if someone else has it then i should have it too

23. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)

24. Delivers numerical data

25. A celeberty or famous fiqure that is endorcing a product

26. More tightly focused on solving a particular marketing communication problem in a specified time.

27. Showing or announcing a discounted price can make a product look better

28. Suggesting that you must have the product to be happy - popular or satisfied

29. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

30. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

31. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

32. The reaction the audience has to the message

33. Records behaviors of consumers when exposed to product

34. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

35. Research used to gather info about a particular market

36. Suggesting that association with a person or product can make you special

37. Connects to audience emotions to win them over to your product

38. Fiving us compliments to try to sell a product

39. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

40. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

41. Most popular demographic used by advertisers

42. Using images and sounds to appeal to your senses: sight - touch - smell - etc.

43. Telling you what to do---"Buy today!" - "Vote now!"

44. Questions behavior of the consumer and quality of the product

45. A rhetorical question in which their really isnt an answer

46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

47. You can run the test over and over and get the same answer

48. Appeals to costumers disire to be different from everybody else

49. Personnal attacks people do to discredit their ideas

50. Identifies people who are in the market for the product