Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Builds trustworthyness/credability of product






2. An appeal that deals with time - creates a sense of urgency






3. Developed for a brand or product line and evaluated annually






4. Using a chance to win a prize to attract attention






5. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






6. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






7. Fiving us compliments to try to sell a product






8. Info that is collected for first from original sources






9. Sensory images to get you interested in their product






10. Most popular demographic used by advertisers






11. Advertisers assure us that their products are foolproof and easy to use.






12. People devoted to a particular brand. E.g. HOG;Harley Owners Group






13. Attention - Interest - Desire - Action






14. If you use this product - you will be just like the people in the ad






15. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






16. Gives the illusion that if someone else has it then i should have it too






17. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






18. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






19. Research that actually measures what it says it measures






20. To affect parents and make them want to buy the product for their child






21. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






22. Where advertisers stress positive qualities and ignore negatives






23. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






24. Informing you about how the product works or helps you






25. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






26. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






27. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






28. Compile info about the product - the product category - competitors - and other details of the marketing environment






29. Focuses on all the elements of advertising






30. A regular person using a product to show how good it is






31. Using symbols to suggest an association with a positive influence






32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






33. Uses a logical argument of fact to persuade you to buy the product






34. Cheap product that you can afford






35. Suggesting that association with a person or product can make you special






36. Two-way communication; a dialogue or conversation






37. The reaction the audience has to the message






38. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






39. Questions behavior of the consumer and quality of the product






40. A rhetorical question in which their really isnt an answer






41. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






42. A celeberty or famous fiqure that is endorcing a product






43. Compares the product to its competetors






44. Group of people you use as a model for behavior in specific situations






45. To show loyalty patriotisim to the country






46. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






47. Showing or announcing a discounted price can make a product look better






48. Taking a dangerous and fearful approach to a commercial






49. Many products are nearly identical






50. A type of testimonial to try to sell something because it is down-to-earth or easy to use