Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






2. Descriptions of the target audience that read like a description of someone you know.






3. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






4. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






5. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






6. The reaction the audience has to the message






7. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






8. Where advertisers stress positive qualities and ignore negatives






9. Builds trustworthyness/credability of product






10. Cheap product that you can afford






11. Suggesting that association with a person or product can make you special






12. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






13. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






14. Occurs when the consumer recognizes a need for a product






15. A rhetorical question in which their really isnt an answer






16. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






17. Research used to gather info about a particular market






18. Taking a dangerous and fearful approach to a commercial






19. Personnal attacks people do to discredit their ideas






20. Research that actually measures what it says it measures






21. Group of people you use as a model for behavior in specific situations






22. Identifies people who are in the market for the product






23. Compares the product to its competetors






24. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






25. Uses a logical argument of fact to persuade you to buy the product






26. People devoted to a particular brand. E.g. HOG;Harley Owners Group






27. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






28. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






29. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






30. People testifying about the value or quality of a product in order to sell it






31. Statistics percentages - and numbers to convince you that this product is better than something else






32. Sensory images to get you interested in their product






33. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






34. A regular person using a product to show how good it is






35. Using a chance to win a prize to attract attention






36. An appeal that deals with time - creates a sense of urgency






37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






38. To show loyalty patriotisim to the country






39. Telling you what to do---"Buy today!" - "Vote now!"






40. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






41. Subsegments of a more general market.






42. More tightly focused on solving a particular marketing communication problem in a specified time.






43. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






44. Records behaviors of consumers when exposed to product






45. Focuses on all the elements of advertising






46. Advertisers assure us that their products are foolproof and easy to use.






47. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






48. Attention - Interest - Desire - Action






49. Meaningless or empty words that dont give specific details






50. Intentionally do not finish a claim