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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intentionally do not finish a claim






2. Builds trustworthyness/credability of product






3. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






4. Two-way communication; a dialogue or conversation






5. Developed for a brand or product line and evaluated annually






6. Suggesting that you must have the product to be happy - popular or satisfied






7. The reaction the audience has to the message






8. Research used to gather info about a particular market






9. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






11. Suggesting that association with a person or product can make you special






12. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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13. Repeating words or sounds






14. If you buy something you will be the first to have it






15. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






16. Occurs when the consumer recognizes a need for a product






17. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






18. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






19. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






20. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






21. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






22. Telling you what to do---"Buy today!" - "Vote now!"






23. People devoted to a particular brand. E.g. HOG;Harley Owners Group






24. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






25. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






26. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






27. A belief that if you buy this product then your apart of an elite club






28. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






29. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






30. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






31. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






32. Showing or announcing a discounted price can make a product look better






33. People testifying about the value or quality of a product in order to sell it






34. A celeberty or famous fiqure that is endorcing a product






35. Group of people you use as a model for behavior in specific situations






36. If you use this product - you will be just like the people in the ad






37. Draws away from a negative feature they ushually hide it with good stuff






38. Compile info about the product - the product category - competitors - and other details of the marketing environment






39. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






40. Focuses on all the elements of advertising






41. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






42. Cheap product that you can afford






43. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






44. Gives the illusion that if someone else has it then i should have it too






45. An appeal that deals with time - creates a sense of urgency






46. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






47. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






48. Most popular demographic used by advertisers






49. More tightly focused on solving a particular marketing communication problem in a specified time.






50. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)







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Can you answer 50 questions in 15 minutes?


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