Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on all the elements of advertising






2. Subsegments of a more general market.






3. Statistics percentages - and numbers to convince you that this product is better than something else






4. A distraction from the real issue






5. Group of people you use as a model for behavior in specific situations






6. Where advertisers stress positive qualities and ignore negatives






7. Suggesting that association with a person or product can make you special






8. Fiving us compliments to try to sell a product






9. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






10. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






11. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






12. Draws away from a negative feature they ushually hide it with good stuff






13. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






14. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






15. Telling only positive things about something or someone - without giving evidence or facts






16. Taking a dangerous and fearful approach to a commercial






17. Identifies people who are in the market for the product






18. Using costumers fond memories to buy a product






19. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






20. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






21. Repeating words or sounds






22. To affect parents and make them want to buy the product for their child






23. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






24. Descriptions of the target audience that read like a description of someone you know.






25. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






26. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






27. The reaction the audience has to the message






28. If you buy something you will be the first to have it






29. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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30. Meaningless or empty words that dont give specific details






31. Showing or announcing a discounted price can make a product look better






32. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






33. A rhetorical question in which their really isnt an answer






34. Promoting a special ingredient may make you think the product works better than others






35. May cover a more specific division of the company; focused on maximizing profit






36. Occurs when the consumer recognizes a need for a product






37. Using a chance to win a prize to attract attention






38. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






39. Uses a logical argument of fact to persuade you to buy the product






40. An appeal that deals with time - creates a sense of urgency






41. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






42. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






43. Gives the illusion that if someone else has it then i should have it too






44. A belief that if you buy this product then your apart of an elite club






45. To show loyalty patriotisim to the country






46. Advertisers assure us that their products are foolproof and easy to use.






47. Cheap product that you can afford






48. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






49. Suggesting that you must have the product to be happy - popular or satisfied






50. Using symbols to suggest an association with a positive influence