Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that you must have the product to be happy - popular or satisfied






2. Info that is collected for first from original sources






3. A celeberty or famous fiqure that is endorcing a product






4. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






5. Suggesting that association with a person or product can make you special






6. Meaningless or empty words that dont give specific details






7. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






8. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






9. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






10. Most popular demographic used by advertisers






11. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






12. People testifying about the value or quality of a product in order to sell it






13. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






14. If you buy something you will be the first to have it






15. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






16. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






17. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






18. To affect parents and make them want to buy the product for their child






19. Repeating words or sounds






20. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






21. Using costumers fond memories to buy a product






22. Using symbols to suggest an association with a positive influence






23. Connects to audience emotions to win them over to your product






24. A process which outlines the important players and steps






25. Gives the illusion that if someone else has it then i should have it too






26. You can run the test over and over and get the same answer






27. Compile info about the product - the product category - competitors - and other details of the marketing environment






28. Appeals to costumers disire to be different from everybody else






29. A distraction from the real issue






30. Telling you what to do---"Buy today!" - "Vote now!"






31. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






32. Many products are nearly identical






33. Promoting a special ingredient may make you think the product works better than others






34. Identifies people who are in the market for the product






35. To show loyalty patriotisim to the country






36. May cover a more specific division of the company; focused on maximizing profit






37. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






38. A belief that if you buy this product then your apart of an elite club






39. Statistics percentages - and numbers to convince you that this product is better than something else






40. Questions behavior of the consumer and quality of the product






41. Occurs when the consumer recognizes a need for a product






42. Compares the product to its competetors






43. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






44. Uncovers critical info that becomes the basis for strategic planning






45. Taking a dangerous and fearful approach to a commercial






46. Intentionally do not finish a claim






47. An appeal that deals with time - creates a sense of urgency






48. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






49. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






50. Research that actually measures what it says it measures