Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Taking a dangerous and fearful approach to a commercial






2. Personnal attacks people do to discredit their ideas






3. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






4. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






5. Suggesting that you must have the product to be happy - popular or satisfied






6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






8. Using a chance to win a prize to attract attention






9. Advertisers assure us that their products are foolproof and easy to use.






10. Repeating words or sounds






11. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






12. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






13. Promoting a special ingredient may make you think the product works better than others






14. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






15. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






16. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






17. The reaction the audience has to the message






18. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






19. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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20. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






21. Group of people you use as a model for behavior in specific situations






22. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






23. Telling only positive things about something or someone - without giving evidence or facts






24. Showing or announcing a discounted price can make a product look better






25. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






26. Sensory images to get you interested in their product






27. Uncovers critical info that becomes the basis for strategic planning






28. To show loyalty patriotisim to the country






29. Fiving us compliments to try to sell a product






30. Info that is collected for first from original sources






31. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






32. Using symbols to suggest an association with a positive influence






33. Descriptions of the target audience that read like a description of someone you know.






34. More tightly focused on solving a particular marketing communication problem in a specified time.






35. Involves the researcher actually living the life of the people or group being studied.






36. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






37. A belief that if you buy this product then your apart of an elite club






38. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






39. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






40. Delivers numerical data






41. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






42. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






43. A regular person using a product to show how good it is






44. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






45. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






46. Identifies people who are in the market for the product






47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






48. Compile info about the product - the product category - competitors - and other details of the marketing environment






49. People testifying about the value or quality of a product in order to sell it






50. Most popular demographic used by advertisers