Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Background research that uses available published info about a topic






2. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






3. Many products are nearly identical






4. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






5. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






6. To show loyalty patriotisim to the country






7. You can run the test over and over and get the same answer






8. The reaction the audience has to the message






9. Most popular demographic used by advertisers






10. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






11. If you buy something you will be the first to have it






12. Developed for a brand or product line and evaluated annually






13. Connects to audience emotions to win them over to your product






14. A rhetorical question in which their really isnt an answer






15. A distraction from the real issue






16. Where advertisers stress positive qualities and ignore negatives






17. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






18. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






19. To affect parents and make them want to buy the product for their child






20. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






21. Gives the illusion that if someone else has it then i should have it too






22. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






23. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






24. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






25. Using costumers fond memories to buy a product






26. Draws away from a negative feature they ushually hide it with good stuff






27. Telling you what to do---"Buy today!" - "Vote now!"






28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






29. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






30. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






31. A regular person using a product to show how good it is






32. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






33. Statistics percentages - and numbers to convince you that this product is better than something else






34. Sensory images to get you interested in their product






35. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






36. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






37. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






38. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






39. Info that is collected for first from original sources






40. New brain- science approach to how people think






41. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






42. Fiving us compliments to try to sell a product






43. Compile info about the product - the product category - competitors - and other details of the marketing environment






44. An appeal that deals with time - creates a sense of urgency






45. People testifying about the value or quality of a product in order to sell it






46. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






47. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






48. Research that actually measures what it says it measures






49. Descriptions of the target audience that read like a description of someone you know.






50. Uncovers critical info that becomes the basis for strategic planning