Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uncovers critical info that becomes the basis for strategic planning






2. Background research that uses available published info about a topic






3. Many products are nearly identical






4. You can run the test over and over and get the same answer






5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






6. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






7. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






8. Info that is collected for first from original sources






9. Statistics percentages - and numbers to convince you that this product is better than something else






10. Telling only positive things about something or someone - without giving evidence or facts






11. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






12. Telling you what to do---"Buy today!" - "Vote now!"






13. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






14. Repeating words or sounds






15. The reaction the audience has to the message






16. Gives the illusion that if someone else has it then i should have it too






17. A process which outlines the important players and steps






18. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






19. Developed for a brand or product line and evaluated annually






20. Meaningless or empty words that dont give specific details






21. Delivers numerical data






22. A rhetorical question in which their really isnt an answer






23. Occurs when the consumer recognizes a need for a product






24. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






25. Informing you about how the product works or helps you






26. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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27. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






28. Appeals to costumers disire to be different from everybody else






29. A type of testimonial to try to sell something because it is down-to-earth or easy to use






30. Identifies people who are in the market for the product






31. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






32. A celeberty or famous fiqure that is endorcing a product






33. New brain- science approach to how people think






34. May cover a more specific division of the company; focused on maximizing profit






35. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






37. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






38. Using symbols to suggest an association with a positive influence






39. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






40. Indication of an important trend in marketing that is moving beyond two-way communication






41. Focuses on all the elements of advertising






42. To affect parents and make them want to buy the product for their child






43. People devoted to a particular brand. E.g. HOG;Harley Owners Group






44. Taking a dangerous and fearful approach to a commercial






45. Suggesting that you must have the product to be happy - popular or satisfied






46. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






47. A belief that if you buy this product then your apart of an elite club






48. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






49. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






50. More tightly focused on solving a particular marketing communication problem in a specified time.