Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Builds trustworthyness/credability of product






2. Developed for a brand or product line and evaluated annually






3. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






4. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






5. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






6. Use jokes or laughter to get you engaged in a commercial






7. The reaction the audience has to the message






8. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






9. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






10. Uncovers critical info that becomes the basis for strategic planning






11. People testifying about the value or quality of a product in order to sell it






12. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






13. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






14. A distraction from the real issue






15. Statistics percentages - and numbers to convince you that this product is better than something else






16. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






17. Using costumers fond memories to buy a product






18. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






19. Where advertisers stress positive qualities and ignore negatives






20. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






21. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






22. Compares the product to its competetors






23. Showing or announcing a discounted price can make a product look better






24. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






25. Draws away from a negative feature they ushually hide it with good stuff






26. Research used to gather info about a particular market






27. Compile info about the product - the product category - competitors - and other details of the marketing environment






28. Gives the illusion that if someone else has it then i should have it too






29. Intentionally do not finish a claim






30. Info that is collected for first from original sources






31. An appeal that deals with time - creates a sense of urgency






32. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






33. A rhetorical question in which their really isnt an answer






34. Promoting a special ingredient may make you think the product works better than others






35. A process which outlines the important players and steps






36. Fiving us compliments to try to sell a product






37. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






38. Meaningless or empty words that dont give specific details






39. A celeberty or famous fiqure that is endorcing a product






40. To show loyalty patriotisim to the country






41. A type of testimonial to try to sell something because it is down-to-earth or easy to use






42. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






43. Occurs when the consumer recognizes a need for a product






44. Questions behavior of the consumer and quality of the product






45. Group of people you use as a model for behavior in specific situations






46. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






47. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






48. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






49. Taking a dangerous and fearful approach to a commercial






50. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation