Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Draws away from a negative feature they ushually hide it with good stuff






2. Subsegments of a more general market.






3. Appeals to costumers disire to be different from everybody else






4. Intentionally do not finish a claim






5. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






6. Using symbols to suggest an association with a positive influence






7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






8. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






9. Background research that uses available published info about a topic






10. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






11. Suggesting that association with a person or product can make you special






12. An appeal that deals with time - creates a sense of urgency






13. Telling you what to do---"Buy today!" - "Vote now!"






14. Research that actually measures what it says it measures






15. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






16. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






17. To affect parents and make them want to buy the product for their child






18. Where advertisers stress positive qualities and ignore negatives






19. A rhetorical question in which their really isnt an answer






20. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






21. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






22. Informing you about how the product works or helps you






23. Descriptions of the target audience that read like a description of someone you know.






24. May cover a more specific division of the company; focused on maximizing profit






25. To show loyalty patriotisim to the country






26. Promoting a special ingredient may make you think the product works better than others






27. Gives the illusion that if someone else has it then i should have it too






28. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






29. Developed for a brand or product line and evaluated annually






30. Suggesting that you must have the product to be happy - popular or satisfied






31. Telling only positive things about something or someone - without giving evidence or facts






32. Uses a logical argument of fact to persuade you to buy the product






33. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






34. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






35. Questions behavior of the consumer and quality of the product






36. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






37. Advertisers assure us that their products are foolproof and easy to use.






38. Involves the researcher actually living the life of the people or group being studied.






39. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






40. A process which outlines the important players and steps






41. Delivers numerical data






42. Two-way communication; a dialogue or conversation






43. If you use this product - you will be just like the people in the ad






44. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






45. Group of people you use as a model for behavior in specific situations






46. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






47. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






48. A celeberty or famous fiqure that is endorcing a product






49. You can run the test over and over and get the same answer






50. Indication of an important trend in marketing that is moving beyond two-way communication