Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An appeal that deals with time - creates a sense of urgency






2. Connects to audience emotions to win them over to your product






3. A process which outlines the important players and steps






4. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






5. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






6. Uncovers critical info that becomes the basis for strategic planning






7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Telling only positive things about something or someone - without giving evidence or facts






10. Use jokes or laughter to get you engaged in a commercial






11. A rhetorical question in which their really isnt an answer






12. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






13. Builds trustworthyness/credability of product






14. Statistics percentages - and numbers to convince you that this product is better than something else






15. Developed for a brand or product line and evaluated annually






16. Most popular demographic used by advertisers






17. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






18. Meaningless or empty words that dont give specific details






19. Delivers numerical data






20. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






21. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






22. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






23. Many products are nearly identical






24. Using costumers fond memories to buy a product






25. May cover a more specific division of the company; focused on maximizing profit






26. People devoted to a particular brand. E.g. HOG;Harley Owners Group






27. Occurs when the consumer recognizes a need for a product






28. A distraction from the real issue






29. Questions behavior of the consumer and quality of the product






30. New brain- science approach to how people think






31. Taking a dangerous and fearful approach to a commercial






32. Promoting a special ingredient may make you think the product works better than others






33. Involves the researcher actually living the life of the people or group being studied.






34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






35. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






36. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






37. You can run the test over and over and get the same answer






38. Gives the illusion that if someone else has it then i should have it too






39. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. A regular person using a product to show how good it is






42. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






43. Personnal attacks people do to discredit their ideas






44. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






45. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






46. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






47. A celeberty or famous fiqure that is endorcing a product






48. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






49. Indication of an important trend in marketing that is moving beyond two-way communication






50. Descriptions of the target audience that read like a description of someone you know.