Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






2. Gives the illusion that if someone else has it then i should have it too






3. Group of people you use as a model for behavior in specific situations






4. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






5. Occurs when the consumer recognizes a need for a product






6. Cheap product that you can afford






7. Telling you what to do---"Buy today!" - "Vote now!"






8. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


9. An appeal that deals with time - creates a sense of urgency






10. Background research that uses available published info about a topic






11. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






12. Builds trustworthyness/credability of product






13. Suggesting that association with a person or product can make you special






14. Indication of an important trend in marketing that is moving beyond two-way communication






15. Showing or announcing a discounted price can make a product look better






16. If you use this product - you will be just like the people in the ad






17. Info that is collected for first from original sources






18. The reaction the audience has to the message






19. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






20. Uses a logical argument of fact to persuade you to buy the product






21. Developed for a brand or product line and evaluated annually






22. Personnal attacks people do to discredit their ideas






23. Questions behavior of the consumer and quality of the product






24. If you buy something you will be the first to have it






25. Using a chance to win a prize to attract attention






26. A type of testimonial to try to sell something because it is down-to-earth or easy to use






27. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






28. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






29. Two-way communication; a dialogue or conversation






30. Compares the product to its competetors






31. Connects to audience emotions to win them over to your product






32. Research used to gather info about a particular market






33. People devoted to a particular brand. E.g. HOG;Harley Owners Group






34. Repeating words or sounds






35. Delivers numerical data






36. A process which outlines the important players and steps






37. To show loyalty patriotisim to the country






38. A belief that if you buy this product then your apart of an elite club






39. Research that actually measures what it says it measures






40. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






41. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






42. Identifies people who are in the market for the product






43. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






44. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






45. Using costumers fond memories to buy a product






46. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






47. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






48. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






49. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






50. Sensory images to get you interested in their product