Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






2. To affect parents and make them want to buy the product for their child






3. Questions behavior of the consumer and quality of the product






4. Repeating words or sounds






5. Attention - Interest - Desire - Action






6. Fiving us compliments to try to sell a product






7. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






8. Focuses on all the elements of advertising






9. Using symbols to suggest an association with a positive influence






10. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






11. Involves the researcher actually living the life of the people or group being studied.






12. More tightly focused on solving a particular marketing communication problem in a specified time.






13. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






14. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






16. Research used to gather info about a particular market






17. Sensory images to get you interested in their product






18. Uncovers critical info that becomes the basis for strategic planning






19. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






20. Statistics percentages - and numbers to convince you that this product is better than something else






21. New brain- science approach to how people think






22. Descriptions of the target audience that read like a description of someone you know.






23. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






24. Research that actually measures what it says it measures






25. Informing you about how the product works or helps you






26. Builds trustworthyness/credability of product






27. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






28. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






29. To show loyalty patriotisim to the country






30. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






31. Personnal attacks people do to discredit their ideas






32. Delivers numerical data






33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






34. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






35. Appeals to costumers disire to be different from everybody else






36. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






37. Intentionally do not finish a claim






38. Indication of an important trend in marketing that is moving beyond two-way communication






39. People testifying about the value or quality of a product in order to sell it






40. Many products are nearly identical






41. A distraction from the real issue






42. A belief that if you buy this product then your apart of an elite club






43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






44. A process which outlines the important players and steps






45. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






46. Compile info about the product - the product category - competitors - and other details of the marketing environment






47. If you buy something you will be the first to have it






48. An appeal that deals with time - creates a sense of urgency






49. Cheap product that you can afford






50. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product