Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reaction the audience has to the message






2. Cheap product that you can afford






3. A distraction from the real issue






4. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






5. Promoting a special ingredient may make you think the product works better than others






6. To affect parents and make them want to buy the product for their child






7. New brain- science approach to how people think






8. Showing or announcing a discounted price can make a product look better






9. Group of people you use as a model for behavior in specific situations






10. More tightly focused on solving a particular marketing communication problem in a specified time.






11. Telling you what to do---"Buy today!" - "Vote now!"






12. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






14. Subsegments of a more general market.






15. Suggesting that you must have the product to be happy - popular or satisfied






16. Taking a dangerous and fearful approach to a commercial






17. Descriptions of the target audience that read like a description of someone you know.






18. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






19. Sensory images to get you interested in their product






20. Focuses on all the elements of advertising






21. Uses a logical argument of fact to persuade you to buy the product






22. An appeal that deals with time - creates a sense of urgency






23. People devoted to a particular brand. E.g. HOG;Harley Owners Group






24. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






25. A celeberty or famous fiqure that is endorcing a product






26. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






27. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






28. Connects to audience emotions to win them over to your product






29. Records behaviors of consumers when exposed to product






30. Gives the illusion that if someone else has it then i should have it too






31. Indication of an important trend in marketing that is moving beyond two-way communication






32. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






33. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






34. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






35. If you use this product - you will be just like the people in the ad






36. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






37. You can run the test over and over and get the same answer






38. Involves the researcher actually living the life of the people or group being studied.






39. If you buy something you will be the first to have it






40. Personnal attacks people do to discredit their ideas






41. Intentionally do not finish a claim






42. Two-way communication; a dialogue or conversation






43. Compile info about the product - the product category - competitors - and other details of the marketing environment






44. A rhetorical question in which their really isnt an answer






45. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






46. Attention - Interest - Desire - Action






47. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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48. Appeals to costumers disire to be different from everybody else






49. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






50. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors