Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Background research that uses available published info about a topic






2. A process which outlines the important players and steps






3. Focuses on all the elements of advertising






4. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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5. Many products are nearly identical






6. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






7. New brain- science approach to how people think






8. To show loyalty patriotisim to the country






9. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






10. Using a chance to win a prize to attract attention






11. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






12. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Occurs when the consumer recognizes a need for a product






14. Suggesting that association with a person or product can make you special






15. Intentionally do not finish a claim






16. An appeal that deals with time - creates a sense of urgency






17. Subsegments of a more general market.






18. Repeating words or sounds






19. To affect parents and make them want to buy the product for their child






20. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






21. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






22. A celeberty or famous fiqure that is endorcing a product






23. If you buy something you will be the first to have it






24. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






25. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






26. Records behaviors of consumers when exposed to product






27. More tightly focused on solving a particular marketing communication problem in a specified time.






28. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






29. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






30. Research used to gather info about a particular market






31. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






32. Use jokes or laughter to get you engaged in a commercial






33. Involves the researcher actually living the life of the people or group being studied.






34. A distraction from the real issue






35. Gives the illusion that if someone else has it then i should have it too






36. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






37. Appeals to costumers disire to be different from everybody else






38. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






39. A regular person using a product to show how good it is






40. A type of testimonial to try to sell something because it is down-to-earth or easy to use






41. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






42. Draws away from a negative feature they ushually hide it with good stuff






43. Fiving us compliments to try to sell a product






44. Developed for a brand or product line and evaluated annually






45. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






46. People devoted to a particular brand. E.g. HOG;Harley Owners Group






47. Compares the product to its competetors






48. Using symbols to suggest an association with a positive influence






49. Telling only positive things about something or someone - without giving evidence or facts






50. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.