Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People devoted to a particular brand. E.g. HOG;Harley Owners Group






2. Advertisers assure us that their products are foolproof and easy to use.






3. New brain- science approach to how people think






4. Suggesting that association with a person or product can make you special






5. Gives the illusion that if someone else has it then i should have it too






6. Meaningless or empty words that dont give specific details






7. A belief that if you buy this product then your apart of an elite club






8. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






9. More tightly focused on solving a particular marketing communication problem in a specified time.






10. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






11. Info that is collected for first from original sources






12. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






13. An appeal that deals with time - creates a sense of urgency






14. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






15. Use jokes or laughter to get you engaged in a commercial






16. Research used to gather info about a particular market






17. Promoting a special ingredient may make you think the product works better than others






18. Connects to audience emotions to win them over to your product






19. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






20. A distraction from the real issue






21. Records behaviors of consumers when exposed to product






22. Developed for a brand or product line and evaluated annually






23. Descriptions of the target audience that read like a description of someone you know.






24. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






25. A regular person using a product to show how good it is






26. A process which outlines the important players and steps






27. Using symbols to suggest an association with a positive influence






28. Background research that uses available published info about a topic






29. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






30. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






31. May cover a more specific division of the company; focused on maximizing profit






32. A type of testimonial to try to sell something because it is down-to-earth or easy to use






33. People testifying about the value or quality of a product in order to sell it






34. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






35. If you use this product - you will be just like the people in the ad






36. Group of people you use as a model for behavior in specific situations






37. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






38. Identifies people who are in the market for the product






39. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






40. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






41. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






42. Fiving us compliments to try to sell a product






43. Compares the product to its competetors






44. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






45. Suggesting that you must have the product to be happy - popular or satisfied






46. Showing or announcing a discounted price can make a product look better






47. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






48. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






49. Draws away from a negative feature they ushually hide it with good stuff






50. Involves the researcher actually living the life of the people or group being studied.