Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






2. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






3. Statistics percentages - and numbers to convince you that this product is better than something else






4. Group of people you use as a model for behavior in specific situations






5. Involves the researcher actually living the life of the people or group being studied.






6. Repeating words or sounds






7. A type of testimonial to try to sell something because it is down-to-earth or easy to use






8. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






9. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






10. Advertisers assure us that their products are foolproof and easy to use.






11. Questions behavior of the consumer and quality of the product






12. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






13. Compares the product to its competetors






14. Appeals to costumers disire to be different from everybody else






15. A celeberty or famous fiqure that is endorcing a product






16. If you buy something you will be the first to have it






17. A regular person using a product to show how good it is






18. Meaningless or empty words that dont give specific details






19. To show loyalty patriotisim to the country






20. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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21. May cover a more specific division of the company; focused on maximizing profit






22. People devoted to a particular brand. E.g. HOG;Harley Owners Group






23. Info that is collected for first from original sources






24. Occurs when the consumer recognizes a need for a product






25. A belief that if you buy this product then your apart of an elite club






26. A process which outlines the important players and steps






27. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






28. You can run the test over and over and get the same answer






29. Two-way communication; a dialogue or conversation






30. The reaction the audience has to the message






31. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






32. Many products are nearly identical






33. Research that actually measures what it says it measures






34. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






35. Subsegments of a more general market.






36. Telling only positive things about something or someone - without giving evidence or facts






37. Delivers numerical data






38. Records behaviors of consumers when exposed to product






39. Uncovers critical info that becomes the basis for strategic planning






40. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






41. Compile info about the product - the product category - competitors - and other details of the marketing environment






42. More tightly focused on solving a particular marketing communication problem in a specified time.






43. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






44. Using a chance to win a prize to attract attention






45. Promoting a special ingredient may make you think the product works better than others






46. Telling you what to do---"Buy today!" - "Vote now!"






47. A distraction from the real issue






48. Informing you about how the product works or helps you






49. New brain- science approach to how people think






50. Suggesting that you must have the product to be happy - popular or satisfied