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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intentionally do not finish a claim
unfinished
IMC plan
Misleading and unethical advertisong techniques
testimonial
2. Personnal attacks people do to discredit their ideas
name-calling
Secondary Research
card stacking
Profiles
3. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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4. Indication of an important trend in marketing that is moving beyond two-way communication
ethos
Buzz Marketing
Functions of a Reference Group
Low involvement
5. Meaningless or empty words that dont give specific details
weasel words
humor
Reference Group
testimonial
6. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
Valid advertising techniques
Functions of a Reference Group
Need recognition
7. You can run the test over and over and get the same answer
endorsement
Reliability
Symbols
diversion
8. Advertisers assure us that their products are foolproof and easy to use.
bait and switch
Association
Symbols
Easy to Use
9. A celeberty or famous fiqure that is endorcing a product
glittering generality
nostalgia
Easy to Use
endorsement
10. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
repitition
Segmenting
Explicit
Primary Research
11. Involves the researcher actually living the life of the people or group being studied.
Reference Group
Psychographics
The Big Lie
Ethnographic research
12. Suggesting that you must have the product to be happy - popular or satisfied
Plain Folks
Qualitative research
must have
ethos
13. An appeal that deals with time - creates a sense of urgency
Advertising research
IMC plan
Kairos
Observation research
14. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Internal Noise
SWOT analysis
Association
Strategic research
15. Telling you what to do---"Buy today!" - "Vote now!"
Campaign Plan
External Noise
call to action
IMC plan
16. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Feedback
Segmenting
diversion
Consumer Behavior
17. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
testimonial
Brand Communities
product comparrision
18. Info that is collected for first from original sources
Primary Research
Feedback
Intensity
Bribery
19. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
bandwagon
Secondary Research
High Involvement
Types of Segmentation
20. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
Consumer research
Business Plan
weasel words
21. Attention - Interest - Desire - Action
Consumer Behavior
Affective advertising
Bribery
AIDA
22. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Secondary Research
Functions of a Reference Group
External Noise
Adaption Process
23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
sense appeal
VALS
Red Herrin
High Involvement
24. To show loyalty patriotisim to the country
Experts
prizes - sweepstakes and gifts
Strategic research
patriotisim
25. Many products are nearly identical
weasel words
Don't Get Left Out
glittering generality
unique claim
26. The reaction the audience has to the message
repitition
special ingredients
Feedback
price appeal
27. Questions behavior of the consumer and quality of the product
Qualitative research
Warm and Fuzzy
call to action
Kairos
28. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Brand Communities
Types of Segmentation
The various ways to segment consumers
29. Appeals to costumers disire to be different from everybody else
individuality
unfinished
IMC plan
Influences on Consumer Decision making
30. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
pathos
Types of Segmentation
Primary Research
Strategic research
31. Developed for a brand or product line and evaluated annually
Marketing Plan
The various ways to segment consumers
endorsement
Glamourous You
32. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Valid advertising techniques
AIDA
Low involvement
Segmenting
33. Informing you about how the product works or helps you
claim
Validity
Kairos
name-calling
34. Most popular demographic used by advertisers
Qualitative research
Age
glittering generality
Market research
35. If you use this product - you will be just like the people in the ad
Desires that Successful Brands Satisfy
Testimonials
transfer
Symbols
36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
fear
Business Plan
Psychographics
Bribery
37. Identifies people who are in the market for the product
Consumer research
sense appeal
Segmenting
Neuromarketing
38. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Marketing Plan
Influences on Consumer Decision making
Consumer Behavior
Buzz Marketing
39. A belief that if you buy this product then your apart of an elite club
Campaign Plan
Flattery
Influences on Consumer Decision making
elitist appeal
40. Suggesting that association with a person or product can make you special
price appeal
Interactive Communication
snob appeal
SWOT analysis
41. More tightly focused on solving a particular marketing communication problem in a specified time.
Psychographics
Consumer Behavior
Campaign Plan
SWOT analysis
42. Gives the illusion that if someone else has it then i should have it too
Advertising research
Misleading and unethical advertisong techniques
Adaption Process
bandwagon
43. Occurs when the consumer recognizes a need for a product
Marketing Plan
Need recognition
humor
Feedback
44. Group of people you use as a model for behavior in specific situations
Reference Group
Reliability
ethos
AIDA
45. Using costumers fond memories to buy a product
nostalgia
Adaption Process
sales and price
Plain Folks
46. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
facts and fiqures
Secondary Research
bait and switch
endorsement
47. Cheap product that you can afford
bandwagon
price appeal
Adaption Process
Simple Solution
48. Showing or announcing a discounted price can make a product look better
Flattery
sales and price
name-calling
Consumer research
49. Compares the product to its competetors
product comparrision
games and activities
Consumer Behavior
Experts
50. May cover a more specific division of the company; focused on maximizing profit
individuality
Business Plan
card stacking
sense appeal
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