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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the researcher actually living the life of the people or group being studied.
Warm and Fuzzy
Ethnographic research
Interactive Communication
endorsement
2. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
diversion
product comparrision
Consumer Behavior
3. Using a chance to win a prize to attract attention
Neuromarketing
prizes - sweepstakes and gifts
logos
Association
4. Group of people you use as a model for behavior in specific situations
Reference Group
Psychographics
VALS
snob appeal
5. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
High Involvement
Desires that Successful Brands Satisfy
Ethnographic research
nostalgia
6. Questions behavior of the consumer and quality of the product
Qualitative research
Primary Research
prizes - sweepstakes and gifts
SMCR model
7. A regular person using a product to show how good it is
bandwagon
transfer
testimonial
Bribery
8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
card stacking
Psychographics
Profiles
Association
9. Many products are nearly identical
Age
unique claim
Market research
card stacking
10. Research used to gather info about a particular market
Observation research
Market research
Quantitative research
Testimonials
11. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Primary Research
Slippery Slope
Types of Segmentation
transfer
12. You can run the test over and over and get the same answer
Quantitative research
card stacking
special ingredients
Reliability
13. Suggesting that you must have the product to be happy - popular or satisfied
Consumer Behavior
Warm and Fuzzy
Age
must have
14. May cover a more specific division of the company; focused on maximizing profit
card stacking
Business Plan
Interactive Communication
Types of Segmentation
15. Uses a logical argument of fact to persuade you to buy the product
logos
Advertising research
prizes - sweepstakes and gifts
endorsement
16. Using symbols to suggest an association with a positive influence
Internal Noise
Affective advertising
glittering generality
Symbols
17. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
parental appeal
Influences on Consumer Decision making
endorsement
Kairos
18. A type of testimonial to try to sell something because it is down-to-earth or easy to use
nostalgia
weasel words
Plain Folks
High Involvement
19. Background research that uses available published info about a topic
snob appeal
Secondary Research
product comparrision
Segmenting
20. If you buy something you will be the first to have it
External Noise
Adaption Process
Flattery
avant guard
21. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
testimonial
facts and fiqures
games and activities
22. Attention - Interest - Desire - Action
parental appeal
sense appeal
AIDA
Profiles
23. Indication of an important trend in marketing that is moving beyond two-way communication
games and activities
Buzz Marketing
High Involvement
Business Plan
24. Research that actually measures what it says it measures
Validity
card stacking
Feedback
Market research
25. Compares the product to its competetors
product comparrision
Plain Folks
diversion
Consumer research
26. Info that is collected for first from original sources
Testimonials
Advertising research
glittering generality
Primary Research
27. Builds trustworthyness/credability of product
must have
unfinished
Internal Noise
ethos
28. Records behaviors of consumers when exposed to product
Niche Market
AIDA
Internal Noise
Observation research
29. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
special ingredients
games and activities
Types of Consumer Responses
Misleading and unethical advertisong techniques
30. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Experts
sales and price
Consumer Behavior
Advertising research
31. An appeal that deals with time - creates a sense of urgency
Intensity
Need recognition
Kairos
Neuromarketing
32. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Business Plan
pathos
Types of Segmentation
Glamourous You
33. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Red Herrin
Validity
fact and figures
Business Plan
34. Personnal attacks people do to discredit their ideas
facts and fiqures
name-calling
Association
weasel words
35. Sensory images to get you interested in their product
sense appeal
Qualitative research
patriotisim
Advertising research
36. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SWOT analysis
Affective advertising
Intensity
repitition
37. To affect parents and make them want to buy the product for their child
pathos
parental appeal
Don't Get Left Out
The Big Lie
38. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Internal Noise
Intensity
Ethnographic research
Age
39. Focuses on all the elements of advertising
unfinished
Advertising research
Niche Market
Segmenting
40. If you use this product - you will be just like the people in the ad
Adaption Process
The various ways to segment consumers
Easy to Use
transfer
41. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Brand Communities
Buzz Marketing
Adaption Process
Warm and Fuzzy
42. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
claim
Market research
Explicit
Experts
43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
unique claim
endorsement
fear
44. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Explicit
diversion
glittering generality
Misleading and unethical advertisong techniques
45. Two-way communication; a dialogue or conversation
Types of Consumer Responses
special ingredients
Interactive Communication
Culture and Corporate Culture
46. Taking a dangerous and fearful approach to a commercial
elitist appeal
Symbols
fear
Brand Communities
47. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
High Involvement
Bribery
Glamourous You
Flattery
48. Repeating words or sounds
repitition
SWOT analysis
Functions of a Reference Group
Advertising research
49. Statistics percentages - and numbers to convince you that this product is better than something else
Experts
facts and fiqures
games and activities
Glamourous You
50. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Internal Noise
Plain Folks
Bribery
Types of Consumer Responses