Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intentionally do not finish a claim






2. Personnal attacks people do to discredit their ideas






3. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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4. Indication of an important trend in marketing that is moving beyond two-way communication






5. Meaningless or empty words that dont give specific details






6. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






7. You can run the test over and over and get the same answer






8. Advertisers assure us that their products are foolproof and easy to use.






9. A celeberty or famous fiqure that is endorcing a product






10. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






11. Involves the researcher actually living the life of the people or group being studied.






12. Suggesting that you must have the product to be happy - popular or satisfied






13. An appeal that deals with time - creates a sense of urgency






14. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






15. Telling you what to do---"Buy today!" - "Vote now!"






16. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






17. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






18. Info that is collected for first from original sources






19. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






20. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






21. Attention - Interest - Desire - Action






22. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






24. To show loyalty patriotisim to the country






25. Many products are nearly identical






26. The reaction the audience has to the message






27. Questions behavior of the consumer and quality of the product






28. Telling only positive things about something or someone - without giving evidence or facts






29. Appeals to costumers disire to be different from everybody else






30. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






31. Developed for a brand or product line and evaluated annually






32. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






33. Informing you about how the product works or helps you






34. Most popular demographic used by advertisers






35. If you use this product - you will be just like the people in the ad






36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






37. Identifies people who are in the market for the product






38. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






39. A belief that if you buy this product then your apart of an elite club






40. Suggesting that association with a person or product can make you special






41. More tightly focused on solving a particular marketing communication problem in a specified time.






42. Gives the illusion that if someone else has it then i should have it too






43. Occurs when the consumer recognizes a need for a product






44. Group of people you use as a model for behavior in specific situations






45. Using costumers fond memories to buy a product






46. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






47. Cheap product that you can afford






48. Showing or announcing a discounted price can make a product look better






49. Compares the product to its competetors






50. May cover a more specific division of the company; focused on maximizing profit







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Can you answer 50 questions in 15 minutes?


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