Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can run the test over and over and get the same answer






2. Promoting a special ingredient may make you think the product works better than others






3. Using a chance to win a prize to attract attention






4. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






5. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






6. Cheap product that you can afford






7. Most popular demographic used by advertisers






8. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






9. Records behaviors of consumers when exposed to product






10. The reaction the audience has to the message






11. Delivers numerical data






12. Use jokes or laughter to get you engaged in a commercial






13. A belief that if you buy this product then your apart of an elite club






14. A rhetorical question in which their really isnt an answer






15. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






16. More tightly focused on solving a particular marketing communication problem in a specified time.






17. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






18. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






19. An appeal that deals with time - creates a sense of urgency






20. Personnal attacks people do to discredit their ideas






21. Using symbols to suggest an association with a positive influence






22. Developed for a brand or product line and evaluated annually






23. Telling you what to do---"Buy today!" - "Vote now!"






24. Descriptions of the target audience that read like a description of someone you know.






25. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






26. Compares the product to its competetors






27. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






28. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






29. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






30. Taking a dangerous and fearful approach to a commercial






31. Builds trustworthyness/credability of product






32. People devoted to a particular brand. E.g. HOG;Harley Owners Group






33. Uses a logical argument of fact to persuade you to buy the product






34. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






35. Meaningless or empty words that dont give specific details






36. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






37. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






38. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






39. Subsegments of a more general market.






40. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






41. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






42. Suggesting that association with a person or product can make you special






43. To affect parents and make them want to buy the product for their child






44. Two-way communication; a dialogue or conversation






45. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






46. Connects to audience emotions to win them over to your product






47. Telling only positive things about something or someone - without giving evidence or facts






48. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






49. Showing or announcing a discounted price can make a product look better






50. Occurs when the consumer recognizes a need for a product