Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Draws away from a negative feature they ushually hide it with good stuff






2. Personnal attacks people do to discredit their ideas






3. New brain- science approach to how people think






4. A belief that if you buy this product then your apart of an elite club






5. Cheap product that you can afford






6. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






7. To show loyalty patriotisim to the country






8. Compares the product to its competetors






9. Compile info about the product - the product category - competitors - and other details of the marketing environment






10. Research that actually measures what it says it measures






11. Subsegments of a more general market.






12. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






13. Repeating words or sounds






14. More tightly focused on solving a particular marketing communication problem in a specified time.






15. Questions behavior of the consumer and quality of the product






16. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






17. A celeberty or famous fiqure that is endorcing a product






18. Uncovers critical info that becomes the basis for strategic planning






19. Delivers numerical data






20. Many products are nearly identical






21. Showing or announcing a discounted price can make a product look better






22. Intentionally do not finish a claim






23. Research used to gather info about a particular market






24. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






25. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






26. Info that is collected for first from original sources






27. Suggesting that you must have the product to be happy - popular or satisfied






28. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






29. A regular person using a product to show how good it is






30. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






31. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






32. Most popular demographic used by advertisers






33. Meaningless or empty words that dont give specific details






34. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






35. Promoting a special ingredient may make you think the product works better than others






36. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






37. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






38. Focuses on all the elements of advertising






39. You can run the test over and over and get the same answer






40. Appeals to costumers disire to be different from everybody else






41. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






42. Using costumers fond memories to buy a product






43. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






44. A type of testimonial to try to sell something because it is down-to-earth or easy to use






45. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






46. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






47. Connects to audience emotions to win them over to your product






48. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






49. A rhetorical question in which their really isnt an answer






50. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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