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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fiving us compliments to try to sell a product






2. Subsegments of a more general market.






3. Telling you what to do---"Buy today!" - "Vote now!"






4. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






5. Appeals to costumers disire to be different from everybody else






6. Most popular demographic used by advertisers






7. New brain- science approach to how people think






8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Research used to gather info about a particular market






10. Involves the researcher actually living the life of the people or group being studied.






11. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






12. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






13. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






14. Using symbols to suggest an association with a positive influence






15. Info that is collected for first from original sources






16. Meaningless or empty words that dont give specific details






17. Occurs when the consumer recognizes a need for a product






18. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






19. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






20. Using a chance to win a prize to attract attention






21. Where advertisers stress positive qualities and ignore negatives






22. Suggesting that association with a person or product can make you special






23. A celeberty or famous fiqure that is endorcing a product






24. Developed for a brand or product line and evaluated annually






25. Uncovers critical info that becomes the basis for strategic planning






26. Descriptions of the target audience that read like a description of someone you know.






27. A rhetorical question in which their really isnt an answer






28. Compile info about the product - the product category - competitors - and other details of the marketing environment






29. Taking a dangerous and fearful approach to a commercial






30. To affect parents and make them want to buy the product for their child






31. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






32. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






33. Indication of an important trend in marketing that is moving beyond two-way communication






34. Draws away from a negative feature they ushually hide it with good stuff






35. Gives the illusion that if someone else has it then i should have it too






36. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






37. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






38. Attention - Interest - Desire - Action






39. Personnal attacks people do to discredit their ideas






40. More tightly focused on solving a particular marketing communication problem in a specified time.






41. Background research that uses available published info about a topic






42. You can run the test over and over and get the same answer






43. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






44. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






45. Cheap product that you can afford






46. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






47. People testifying about the value or quality of a product in order to sell it






48. Advertisers assure us that their products are foolproof and easy to use.






49. To show loyalty patriotisim to the country






50. A regular person using a product to show how good it is







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Can you answer 50 questions in 15 minutes?


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