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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gives the illusion that if someone else has it then i should have it too

2. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)

3. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea

4. Occurs when the consumer recognizes a need for a product

5. An appeal that deals with time - creates a sense of urgency

6. Showing or announcing a discounted price can make a product look better

7. A type of testimonial to try to sell something because it is down-to-earth or easy to use

8. Suggesting that you must have the product to be happy - popular or satisfied

9. Involves the researcher actually living the life of the people or group being studied.

10. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)

11. Taking a dangerous and fearful approach to a commercial

12. Intentionally do not finish a claim

13. To show loyalty patriotisim to the country

14. Where advertisers stress positive qualities and ignore negatives

15. Attention - Interest - Desire - Action

16. If you use this product - you will be just like the people in the ad

17. Many products are nearly identical

18. A regular person using a product to show how good it is

19. Compile info about the product - the product category - competitors - and other details of the marketing environment

20. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

21. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

22. Using symbols to suggest an association with a positive influence

23. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

24. Appeals to costumers disire to be different from everybody else

25. Most popular demographic used by advertisers

26. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

27. Fiving us compliments to try to sell a product

28. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)

29. New brain- science approach to how people think

30. Info that is collected for first from original sources

31. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

32. Using a chance to win a prize to attract attention

33. Repeating words or sounds

34. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

35. A belief that if you buy this product then your apart of an elite club

36. Delivers numerical data

37. Builds trustworthyness/credability of product

38. Uncovers critical info that becomes the basis for strategic planning

39. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

40. Group of people you use as a model for behavior in specific situations

41. Statistics percentages - and numbers to convince you that this product is better than something else

42. Suggesting that association with a person or product can make you special

43. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

44. Meaningless or empty words that dont give specific details

45. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

46. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

47. Promoting a special ingredient may make you think the product works better than others

48. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

49. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation

50. Developed for a brand or product line and evaluated annually