Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Occurs when the consumer recognizes a need for a product






2. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






3. To show loyalty patriotisim to the country






4. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






5. Most popular demographic used by advertisers






6. New brain- science approach to how people think






7. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






8. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






9. Research that actually measures what it says it measures






10. Many products are nearly identical






11. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






12. The reaction the audience has to the message






13. Personnal attacks people do to discredit their ideas






14. Developed for a brand or product line and evaluated annually






15. If you use this product - you will be just like the people in the ad






16. Appeals to costumers disire to be different from everybody else






17. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






18. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






19. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






20. A celeberty or famous fiqure that is endorcing a product






21. More tightly focused on solving a particular marketing communication problem in a specified time.






22. Using costumers fond memories to buy a product






23. A rhetorical question in which their really isnt an answer






24. Fiving us compliments to try to sell a product






25. Sensory images to get you interested in their product






26. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






27. People devoted to a particular brand. E.g. HOG;Harley Owners Group






28. Using a chance to win a prize to attract attention






29. Taking a dangerous and fearful approach to a commercial






30. People testifying about the value or quality of a product in order to sell it






31. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






32. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






33. Suggesting that you must have the product to be happy - popular or satisfied






34. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






36. A type of testimonial to try to sell something because it is down-to-earth or easy to use






37. Telling you what to do---"Buy today!" - "Vote now!"






38. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






39. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






40. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






41. A process which outlines the important players and steps






42. Identifies people who are in the market for the product






43. Informing you about how the product works or helps you






44. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






45. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


46. Compile info about the product - the product category - competitors - and other details of the marketing environment






47. Draws away from a negative feature they ushually hide it with good stuff






48. To affect parents and make them want to buy the product for their child






49. Telling only positive things about something or someone - without giving evidence or facts






50. Personal behavior and how the behavior reflects the speed with which people are willing to try something new