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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the researcher actually living the life of the people or group being studied.






2. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






3. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






4. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






5. To show loyalty patriotisim to the country






6. People testifying about the value or quality of a product in order to sell it






7. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






8. Subsegments of a more general market.






9. Using costumers fond memories to buy a product






10. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






11. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






12. Showing or announcing a discounted price can make a product look better






13. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






14. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






15. People devoted to a particular brand. E.g. HOG;Harley Owners Group






16. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






17. Builds trustworthyness/credability of product






18. Intentionally do not finish a claim






19. Where advertisers stress positive qualities and ignore negatives






20. Informing you about how the product works or helps you






21. Attention - Interest - Desire - Action






22. An appeal that deals with time - creates a sense of urgency






23. You can run the test over and over and get the same answer






24. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






25. Research that actually measures what it says it measures






26. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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27. Using symbols to suggest an association with a positive influence






28. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






29. Using a chance to win a prize to attract attention






30. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






31. Background research that uses available published info about a topic






32. A regular person using a product to show how good it is






33. A type of testimonial to try to sell something because it is down-to-earth or easy to use






34. Focuses on all the elements of advertising






35. Identifies people who are in the market for the product






36. Group of people you use as a model for behavior in specific situations






37. Uses a logical argument of fact to persuade you to buy the product






38. May cover a more specific division of the company; focused on maximizing profit






39. More tightly focused on solving a particular marketing communication problem in a specified time.






40. A celeberty or famous fiqure that is endorcing a product






41. Meaningless or empty words that dont give specific details






42. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






43. Gives the illusion that if someone else has it then i should have it too






44. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






45. A belief that if you buy this product then your apart of an elite club






46. Suggesting that association with a person or product can make you special






47. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






48. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






49. Advertisers assure us that their products are foolproof and easy to use.






50. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication







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Can you answer 50 questions in 15 minutes?


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