Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






2. You can run the test over and over and get the same answer






3. A distraction from the real issue






4. Subsegments of a more general market.






5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. A belief that if you buy this product then your apart of an elite club






7. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






8. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






9. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






10. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






11. Meaningless or empty words that dont give specific details






12. Suggesting that you must have the product to be happy - popular or satisfied






13. Identifies people who are in the market for the product






14. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






15. Telling only positive things about something or someone - without giving evidence or facts






16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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17. Delivers numerical data






18. A type of testimonial to try to sell something because it is down-to-earth or easy to use






19. People devoted to a particular brand. E.g. HOG;Harley Owners Group






20. Questions behavior of the consumer and quality of the product






21. Compares the product to its competetors






22. Occurs when the consumer recognizes a need for a product






23. Two-way communication; a dialogue or conversation






24. Draws away from a negative feature they ushually hide it with good stuff






25. Taking a dangerous and fearful approach to a commercial






26. Telling you what to do---"Buy today!" - "Vote now!"






27. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






28. Most popular demographic used by advertisers






29. Informing you about how the product works or helps you






30. Use jokes or laughter to get you engaged in a commercial






31. The reaction the audience has to the message






32. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






33. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






34. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






35. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






36. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






37. Group of people you use as a model for behavior in specific situations






38. Uses a logical argument of fact to persuade you to buy the product






39. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






40. Statistics percentages - and numbers to convince you that this product is better than something else






41. Compile info about the product - the product category - competitors - and other details of the marketing environment






42. Personnal attacks people do to discredit their ideas






43. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






44. More tightly focused on solving a particular marketing communication problem in a specified time.






45. Uncovers critical info that becomes the basis for strategic planning






46. Background research that uses available published info about a topic






47. Where advertisers stress positive qualities and ignore negatives






48. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






49. Involves the researcher actually living the life of the people or group being studied.






50. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation