Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






2. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






3. Informing you about how the product works or helps you






4. Builds trustworthyness/credability of product






5. Info that is collected for first from original sources






6. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






7. People testifying about the value or quality of a product in order to sell it






8. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






9. Repeating words or sounds






10. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






11. A belief that if you buy this product then your apart of an elite club






12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






13. Records behaviors of consumers when exposed to product






14. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






15. Fiving us compliments to try to sell a product






16. Uses a logical argument of fact to persuade you to buy the product






17. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






18. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






19. Intentionally do not finish a claim






20. A rhetorical question in which their really isnt an answer






21. A distraction from the real issue






22. The reaction the audience has to the message






23. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






24. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






25. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






26. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






27. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






28. A regular person using a product to show how good it is






29. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






30. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






31. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






32. You can run the test over and over and get the same answer






33. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






34. Group of people you use as a model for behavior in specific situations






35. Meaningless or empty words that dont give specific details






36. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






37. Appeals to costumers disire to be different from everybody else






38. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






39. Research used to gather info about a particular market






40. If you buy something you will be the first to have it






41. Showing or announcing a discounted price can make a product look better






42. To show loyalty patriotisim to the country






43. An appeal that deals with time - creates a sense of urgency






44. Advertisers assure us that their products are foolproof and easy to use.






45. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






46. Delivers numerical data






47. If you use this product - you will be just like the people in the ad






48. A celeberty or famous fiqure that is endorcing a product






49. A process which outlines the important players and steps






50. Uncovers critical info that becomes the basis for strategic planning