Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifies people who are in the market for the product






2. Taking a dangerous and fearful approach to a commercial






3. Where advertisers stress positive qualities and ignore negatives






4. Suggesting that association with a person or product can make you special






5. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






6. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






7. Background research that uses available published info about a topic






8. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






9. Connects to audience emotions to win them over to your product






10. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






11. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






12. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






13. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






14. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






15. Many products are nearly identical






16. Records behaviors of consumers when exposed to product






17. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






18. A process which outlines the important players and steps






19. A regular person using a product to show how good it is






20. New brain- science approach to how people think






21. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






22. Two-way communication; a dialogue or conversation






23. Developed for a brand or product line and evaluated annually






24. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






25. Focuses on all the elements of advertising






26. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






27. Repeating words or sounds






28. Research used to gather info about a particular market






29. A type of testimonial to try to sell something because it is down-to-earth or easy to use






30. Fiving us compliments to try to sell a product






31. Advertisers assure us that their products are foolproof and easy to use.






32. Promoting a special ingredient may make you think the product works better than others






33. To affect parents and make them want to buy the product for their child






34. Statistics percentages - and numbers to convince you that this product is better than something else






35. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






37. Attention - Interest - Desire - Action






38. A belief that if you buy this product then your apart of an elite club






39. If you use this product - you will be just like the people in the ad






40. If you buy something you will be the first to have it






41. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






42. Using a chance to win a prize to attract attention






43. Using symbols to suggest an association with a positive influence






44. Gives the illusion that if someone else has it then i should have it too






45. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






46. Delivers numerical data






47. Telling you what to do---"Buy today!" - "Vote now!"






48. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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49. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






50. Suggesting that you must have the product to be happy - popular or satisfied