Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reaction the audience has to the message






2. To affect parents and make them want to buy the product for their child






3. Records behaviors of consumers when exposed to product






4. Using symbols to suggest an association with a positive influence






5. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






6. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






7. Using a chance to win a prize to attract attention






8. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






9. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






10. Using costumers fond memories to buy a product






11. A process which outlines the important players and steps






12. People devoted to a particular brand. E.g. HOG;Harley Owners Group






13. Compares the product to its competetors






14. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






15. Most popular demographic used by advertisers






16. Where advertisers stress positive qualities and ignore negatives






17. Uncovers critical info that becomes the basis for strategic planning






18. A celeberty or famous fiqure that is endorcing a product






19. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






20. Meaningless or empty words that dont give specific details






21. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






22. May cover a more specific division of the company; focused on maximizing profit






23. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






24. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






25. Research used to gather info about a particular market






26. Taking a dangerous and fearful approach to a commercial






27. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






28. Advertisers assure us that their products are foolproof and easy to use.






29. An appeal that deals with time - creates a sense of urgency






30. Telling you what to do---"Buy today!" - "Vote now!"






31. You can run the test over and over and get the same answer






32. Suggesting that you must have the product to be happy - popular or satisfied






33. A rhetorical question in which their really isnt an answer






34. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






35. If you use this product - you will be just like the people in the ad






36. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






37. Fiving us compliments to try to sell a product






38. Suggesting that association with a person or product can make you special






39. Appeals to costumers disire to be different from everybody else






40. Showing or announcing a discounted price can make a product look better






41. Info that is collected for first from original sources






42. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






43. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






44. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






45. Connects to audience emotions to win them over to your product






46. Descriptions of the target audience that read like a description of someone you know.






47. Questions behavior of the consumer and quality of the product






48. Involves the researcher actually living the life of the people or group being studied.






49. Compile info about the product - the product category - competitors - and other details of the marketing environment






50. Builds trustworthyness/credability of product







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests