Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






2. Group of people you use as a model for behavior in specific situations






3. Records behaviors of consumers when exposed to product






4. A type of testimonial to try to sell something because it is down-to-earth or easy to use






5. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






6. People devoted to a particular brand. E.g. HOG;Harley Owners Group






7. A belief that if you buy this product then your apart of an elite club






8. Using costumers fond memories to buy a product






9. Fiving us compliments to try to sell a product






10. To show loyalty patriotisim to the country






11. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






12. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






13. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






14. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






15. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






16. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






17. Descriptions of the target audience that read like a description of someone you know.






18. Using symbols to suggest an association with a positive influence






19. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






20. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






21. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






22. Sensory images to get you interested in their product






23. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






24. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






25. Info that is collected for first from original sources






26. Using a chance to win a prize to attract attention






27. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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28. Delivers numerical data






29. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






30. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






31. Advertisers assure us that their products are foolproof and easy to use.






32. Uncovers critical info that becomes the basis for strategic planning






33. Subsegments of a more general market.






34. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






35. Repeating words or sounds






36. May cover a more specific division of the company; focused on maximizing profit






37. Gives the illusion that if someone else has it then i should have it too






38. Promoting a special ingredient may make you think the product works better than others






39. Uses a logical argument of fact to persuade you to buy the product






40. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






41. Where advertisers stress positive qualities and ignore negatives






42. Research used to gather info about a particular market






43. You can run the test over and over and get the same answer






44. A distraction from the real issue






45. Research that actually measures what it says it measures






46. Telling only positive things about something or someone - without giving evidence or facts






47. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






48. Connects to audience emotions to win them over to your product






49. A rhetorical question in which their really isnt an answer






50. New brain- science approach to how people think