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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Info that is collected for first from original sources






2. Intentionally do not finish a claim






3. Two-way communication; a dialogue or conversation






4. Suggesting that association with a person or product can make you special






5. Many products are nearly identical






6. Showing or announcing a discounted price can make a product look better






7. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






8. Indication of an important trend in marketing that is moving beyond two-way communication






9. Appeals to costumers disire to be different from everybody else






10. Using costumers fond memories to buy a product






11. A rhetorical question in which their really isnt an answer






12. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






13. An appeal that deals with time - creates a sense of urgency






14. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






15. Gives the illusion that if someone else has it then i should have it too






16. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






17. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. Statistics percentages - and numbers to convince you that this product is better than something else






19. Delivers numerical data






20. Connects to audience emotions to win them over to your product






21. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






22. Sensory images to get you interested in their product






23. Subsegments of a more general market.






24. Cheap product that you can afford






25. Fiving us compliments to try to sell a product






26. Meaningless or empty words that dont give specific details






27. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






28. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






29. Where advertisers stress positive qualities and ignore negatives






30. A type of testimonial to try to sell something because it is down-to-earth or easy to use






31. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






32. Compares the product to its competetors






33. Developed for a brand or product line and evaluated annually






34. May cover a more specific division of the company; focused on maximizing profit






35. If you buy something you will be the first to have it






36. A distraction from the real issue






37. Telling you what to do---"Buy today!" - "Vote now!"






38. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






39. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






40. If you use this product - you will be just like the people in the ad






41. Telling only positive things about something or someone - without giving evidence or facts






42. More tightly focused on solving a particular marketing communication problem in a specified time.






43. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






44. A celeberty or famous fiqure that is endorcing a product






45. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






46. To affect parents and make them want to buy the product for their child






47. Research used to gather info about a particular market






48. Descriptions of the target audience that read like a description of someone you know.






49. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






50. Attention - Interest - Desire - Action







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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