Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. May cover a more specific division of the company; focused on maximizing profit






2. Informing you about how the product works or helps you






3. Occurs when the consumer recognizes a need for a product






4. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






5. Group of people you use as a model for behavior in specific situations






6. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






7. Indication of an important trend in marketing that is moving beyond two-way communication






8. Using costumers fond memories to buy a product






9. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






10. Telling only positive things about something or someone - without giving evidence or facts






11. Info that is collected for first from original sources






12. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






13. New brain- science approach to how people think






14. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






15. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






16. Suggesting that association with a person or product can make you special






17. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






18. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






19. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






20. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






21. A regular person using a product to show how good it is






22. Builds trustworthyness/credability of product






23. People devoted to a particular brand. E.g. HOG;Harley Owners Group






24. Connects to audience emotions to win them over to your product






25. Compile info about the product - the product category - competitors - and other details of the marketing environment






26. Using a chance to win a prize to attract attention






27. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






28. Meaningless or empty words that dont give specific details






29. A distraction from the real issue






30. Showing or announcing a discounted price can make a product look better






31. Telling you what to do---"Buy today!" - "Vote now!"






32. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






33. Focuses on all the elements of advertising






34. Suggesting that you must have the product to be happy - popular or satisfied






35. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






36. Intentionally do not finish a claim






37. Using symbols to suggest an association with a positive influence






38. Repeating words or sounds






39. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






40. Research used to gather info about a particular market






41. A process which outlines the important players and steps






42. Gives the illusion that if someone else has it then i should have it too






43. Compares the product to its competetors






44. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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45. An appeal that deals with time - creates a sense of urgency






46. Subsegments of a more general market.






47. Sensory images to get you interested in their product






48. A belief that if you buy this product then your apart of an elite club






49. Many products are nearly identical






50. Appeals to costumers disire to be different from everybody else