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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compares the product to its competetors

2. Statistics percentages - and numbers to convince you that this product is better than something else

3. Personnal attacks people do to discredit their ideas

4. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

5. Developed for a brand or product line and evaluated annually

6. Attention - Interest - Desire - Action

7. Uncovers critical info that becomes the basis for strategic planning

8. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)

9. Most popular demographic used by advertisers

10. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation

11. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

12. Taking a dangerous and fearful approach to a commercial

13. If you buy something you will be the first to have it

14. Cheap product that you can afford

15. Questions behavior of the consumer and quality of the product

16. Delivers numerical data

17. Involves the researcher actually living the life of the people or group being studied.

18. People testifying about the value or quality of a product in order to sell it

19. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

20. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

21. Compile info about the product - the product category - competitors - and other details of the marketing environment

22. Info that is collected for first from original sources

23. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

24. To show loyalty patriotisim to the country

25. Using costumers fond memories to buy a product

26. Using images and sounds to appeal to your senses: sight - touch - smell - etc.

27. Using symbols to suggest an association with a positive influence

28. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

29. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

30. Research used to gather info about a particular market

31. People devoted to a particular brand. E.g. HOG;Harley Owners Group

32. If you use this product - you will be just like the people in the ad

33. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

34. Group of people you use as a model for behavior in specific situations

35. A rhetorical question in which their really isnt an answer

36. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

37. Background research that uses available published info about a topic

38. Suggesting that you must have the product to be happy - popular or satisfied

39. A regular person using a product to show how good it is

40. Appeals to costumers disire to be different from everybody else

41. A celeberty or famous fiqure that is endorcing a product

42. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

43. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

44. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

45. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

46. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

47. Intentionally do not finish a claim

48. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

49. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate

50. Draws away from a negative feature they ushually hide it with good stuff