Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






2. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






3. A type of testimonial to try to sell something because it is down-to-earth or easy to use






4. Using a chance to win a prize to attract attention






5. Compares the product to its competetors






6. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






7. Personnal attacks people do to discredit their ideas






8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






9. Descriptions of the target audience that read like a description of someone you know.






10. Focuses on all the elements of advertising






11. A celeberty or famous fiqure that is endorcing a product






12. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






13. Most popular demographic used by advertisers






14. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






15. Group of people you use as a model for behavior in specific situations






16. Two-way communication; a dialogue or conversation






17. Statistics percentages - and numbers to convince you that this product is better than something else






18. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






19. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






20. Cheap product that you can afford






21. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






22. Promoting a special ingredient may make you think the product works better than others






23. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






24. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






25. Background research that uses available published info about a topic






26. Builds trustworthyness/credability of product






27. If you use this product - you will be just like the people in the ad






28. A regular person using a product to show how good it is






29. People testifying about the value or quality of a product in order to sell it






30. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






31. Gives the illusion that if someone else has it then i should have it too






32. Use jokes or laughter to get you engaged in a commercial






33. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






34. Questions behavior of the consumer and quality of the product






35. Identifies people who are in the market for the product






36. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






37. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






38. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






39. Developed for a brand or product line and evaluated annually






40. Draws away from a negative feature they ushually hide it with good stuff






41. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






42. Attention - Interest - Desire - Action






43. Uses a logical argument of fact to persuade you to buy the product






44. Connects to audience emotions to win them over to your product






45. A rhetorical question in which their really isnt an answer






46. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






47. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






48. A belief that if you buy this product then your apart of an elite club






49. Intentionally do not finish a claim






50. Informing you about how the product works or helps you