Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gives the illusion that if someone else has it then i should have it too






2. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






3. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






4. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






5. To affect parents and make them want to buy the product for their child






6. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






7. Background research that uses available published info about a topic






8. Connects to audience emotions to win them over to your product






9. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






10. Suggesting that you must have the product to be happy - popular or satisfied






11. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






12. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






13. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






14. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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15. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






16. Use jokes or laughter to get you engaged in a commercial






17. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






18. A type of testimonial to try to sell something because it is down-to-earth or easy to use






19. Where advertisers stress positive qualities and ignore negatives






20. To show loyalty patriotisim to the country






21. Sensory images to get you interested in their product






22. Records behaviors of consumers when exposed to product






23. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






24. A belief that if you buy this product then your apart of an elite club






25. Telling you what to do---"Buy today!" - "Vote now!"






26. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






27. Attention - Interest - Desire - Action






28. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






29. Descriptions of the target audience that read like a description of someone you know.






30. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






31. People testifying about the value or quality of a product in order to sell it






32. Taking a dangerous and fearful approach to a commercial






33. Subsegments of a more general market.






34. Using costumers fond memories to buy a product






35. Occurs when the consumer recognizes a need for a product






36. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






37. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






38. Meaningless or empty words that dont give specific details






39. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






40. A regular person using a product to show how good it is






41. If you use this product - you will be just like the people in the ad






42. More tightly focused on solving a particular marketing communication problem in a specified time.






43. Suggesting that association with a person or product can make you special






44. Info that is collected for first from original sources






45. Repeating words or sounds






46. Uses a logical argument of fact to persuade you to buy the product






47. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






48. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






49. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






50. Fiving us compliments to try to sell a product