Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling you what to do---"Buy today!" - "Vote now!"






2. Compile info about the product - the product category - competitors - and other details of the marketing environment






3. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






4. Telling only positive things about something or someone - without giving evidence or facts






5. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






6. Where advertisers stress positive qualities and ignore negatives






7. Uses a logical argument of fact to persuade you to buy the product






8. Questions behavior of the consumer and quality of the product






9. Intentionally do not finish a claim






10. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






11. If you use this product - you will be just like the people in the ad






12. Draws away from a negative feature they ushually hide it with good stuff






13. Taking a dangerous and fearful approach to a commercial






14. Many products are nearly identical






15. Most popular demographic used by advertisers






16. Records behaviors of consumers when exposed to product






17. Suggesting that you must have the product to be happy - popular or satisfied






18. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






19. You can run the test over and over and get the same answer






20. Group of people you use as a model for behavior in specific situations






21. Repeating words or sounds






22. If you buy something you will be the first to have it






23. To show loyalty patriotisim to the country






24. Info that is collected for first from original sources






25. The reaction the audience has to the message






26. May cover a more specific division of the company; focused on maximizing profit






27. Cheap product that you can afford






28. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






29. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


30. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






31. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






32. People testifying about the value or quality of a product in order to sell it






33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






34. More tightly focused on solving a particular marketing communication problem in a specified time.






35. Gives the illusion that if someone else has it then i should have it too






36. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






37. Meaningless or empty words that dont give specific details






38. Descriptions of the target audience that read like a description of someone you know.






39. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






40. Statistics percentages - and numbers to convince you that this product is better than something else






41. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






42. New brain- science approach to how people think






43. Use jokes or laughter to get you engaged in a commercial






44. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






45. Using a chance to win a prize to attract attention






46. Focuses on all the elements of advertising






47. A belief that if you buy this product then your apart of an elite club






48. A rhetorical question in which their really isnt an answer






49. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






50. Developed for a brand or product line and evaluated annually