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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sensory images to get you interested in their product
AIDA
sense appeal
repitition
Warm and Fuzzy
2. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
sales and price
bait and switch
Symbols
3. Promoting a special ingredient may make you think the product works better than others
Internal Noise
individuality
special ingredients
Business Plan
4. Using a chance to win a prize to attract attention
logos
facts and fiqures
diversion
prizes - sweepstakes and gifts
5. Draws away from a negative feature they ushually hide it with good stuff
Quantitative research
SWOT analysis
snob appeal
diversion
6. More tightly focused on solving a particular marketing communication problem in a specified time.
Strategic research
SWOT analysis
Campaign Plan
Kairos
7. Info that is collected for first from original sources
Symbols
Primary Research
avant guard
SMCR model
8. Compile info about the product - the product category - competitors - and other details of the marketing environment
Buzz Marketing
Market research
unique claim
Reliability
9. Suggesting that association with a person or product can make you special
snob appeal
Advertising research
Simple Solution
avant guard
10. To affect parents and make them want to buy the product for their child
parental appeal
Affective advertising
sense appeal
Age
11. Cheap product that you can afford
patriotisim
price appeal
Secondary Research
diversion
12. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Desires that Successful Brands Satisfy
Brand Communities
Validity
repitition
13. Involves the researcher actually living the life of the people or group being studied.
IMC plan
Ethnographic research
name-calling
product comparrision
14. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Age
Brand Communities
Don't Get Left Out
patriotisim
15. Identifies people who are in the market for the product
Validity
Consumer research
testimonial
Reference Group
16. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
The Big Lie
logos
External Noise
Experts
17. Uses a logical argument of fact to persuade you to buy the product
logos
transfer
games and activities
must have
18. A process which outlines the important players and steps
name-calling
Bribery
The Mass Communication Approach
High Involvement
19. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
The Big Lie
Observation research
Ethnographic research
must have
20. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Buzz Marketing
Quantitative research
Flattery
Influences on Consumer Decision making
21. A celeberty or famous fiqure that is endorcing a product
External Noise
Brand Communities
endorsement
avant guard
22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
Adaption Process
parental appeal
transfer
23. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Intensity
nostalgia
Culture and Corporate Culture
AIDA
24. Delivers numerical data
Quantitative research
The Big Lie
games and activities
Niche Market
25. Suggesting that you must have the product to be happy - popular or satisfied
transfer
Adaption Process
must have
Age
26. Where advertisers stress positive qualities and ignore negatives
card stacking
ethos
price appeal
Experts
27. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
avant guard
Observation research
Market research
Misleading and unethical advertisong techniques
28. Indication of an important trend in marketing that is moving beyond two-way communication
Association
unique claim
Buzz Marketing
The Mass Communication Approach
29. Records behaviors of consumers when exposed to product
Market research
Neuromarketing
Observation research
fact and figures
30. Using symbols to suggest an association with a positive influence
Symbols
elitist appeal
must have
Culture and Corporate Culture
31. Use jokes or laughter to get you engaged in a commercial
special ingredients
humor
Valid advertising techniques
The various ways to segment consumers
32. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Observation research
Warm and Fuzzy
Flattery
Valid advertising techniques
33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
34. Meaningless or empty words that dont give specific details
weasel words
Need recognition
Testimonials
AIDA
35. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Ethnographic research
special ingredients
Need recognition
Plain Folks
36. A regular person using a product to show how good it is
testimonial
Interactive Communication
Neuromarketing
price appeal
37. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
games and activities
Valid advertising techniques
parental appeal
Experts
38. Appeals to costumers disire to be different from everybody else
Ethnographic research
Types of Consumer Responses
individuality
Affective advertising
39. Showing or announcing a discounted price can make a product look better
sales and price
Explicit
Easy to Use
bandwagon
40. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Explicit
Primary Research
Flattery
Psychographics
41. Fiving us compliments to try to sell a product
Flattery
The Mass Communication Approach
glittering generality
Business Plan
42. Compares the product to its competetors
Flattery
product comparrision
elitist appeal
Reference Group
43. An appeal that deals with time - creates a sense of urgency
Kairos
ethos
Influences on Consumer Decision making
SWOT analysis
44. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Red Herrin
bait and switch
High Involvement
Warm and Fuzzy
45. Gives the illusion that if someone else has it then i should have it too
Types of Segmentation
bandwagon
SMCR model
Interactive Communication
46. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
elitist appeal
VALS
Glamourous You
avant guard
47. Focuses on all the elements of advertising
Targeting
Advertising research
The Mass Communication Approach
Testimonials
48. Connects to audience emotions to win them over to your product
Kairos
repitition
pathos
Qualitative research
49. Statistics percentages - and numbers to convince you that this product is better than something else
nostalgia
testimonial
name-calling
facts and fiqures
50. Telling you what to do---"Buy today!" - "Vote now!"
rhetorical claim
call to action
Association
ethos