Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






2. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






3. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






4. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






5. Suggesting that association with a person or product can make you special






6. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






7. Focuses on all the elements of advertising






8. Involves the researcher actually living the life of the people or group being studied.






9. Background research that uses available published info about a topic






10. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






11. Appeals to costumers disire to be different from everybody else






12. Where advertisers stress positive qualities and ignore negatives






13. Suggesting that you must have the product to be happy - popular or satisfied






14. A regular person using a product to show how good it is






15. Descriptions of the target audience that read like a description of someone you know.






16. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






17. Using a chance to win a prize to attract attention






18. New brain- science approach to how people think






19. Questions behavior of the consumer and quality of the product






20. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






21. Builds trustworthyness/credability of product






22. Occurs when the consumer recognizes a need for a product






23. Uncovers critical info that becomes the basis for strategic planning






24. Draws away from a negative feature they ushually hide it with good stuff






25. Delivers numerical data






26. Research used to gather info about a particular market






27. A type of testimonial to try to sell something because it is down-to-earth or easy to use






28. Developed for a brand or product line and evaluated annually






29. The reaction the audience has to the message






30. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






31. Identifies people who are in the market for the product






32. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






33. If you use this product - you will be just like the people in the ad






34. Two-way communication; a dialogue or conversation






35. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






36. A process which outlines the important players and steps






37. People testifying about the value or quality of a product in order to sell it






38. Intentionally do not finish a claim






39. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






40. Taking a dangerous and fearful approach to a commercial






41. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






42. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






43. Uses a logical argument of fact to persuade you to buy the product






44. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






45. Repeating words or sounds






46. Telling only positive things about something or someone - without giving evidence or facts






47. Connects to audience emotions to win them over to your product






48. Statistics percentages - and numbers to convince you that this product is better than something else






49. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






50. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors