Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reaction the audience has to the message






2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






3. If you buy something you will be the first to have it






4. Two-way communication; a dialogue or conversation






5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






6. A regular person using a product to show how good it is






7. Suggesting that you must have the product to be happy - popular or satisfied






8. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






9. A distraction from the real issue






10. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






11. An appeal that deals with time - creates a sense of urgency






12. Gives the illusion that if someone else has it then i should have it too






13. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






14. Identifies people who are in the market for the product






15. People testifying about the value or quality of a product in order to sell it






16. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






17. Intentionally do not finish a claim






18. Using costumers fond memories to buy a product






19. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






20. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






21. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






22. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






24. Compile info about the product - the product category - competitors - and other details of the marketing environment






25. Sensory images to get you interested in their product






26. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






27. Uses a logical argument of fact to persuade you to buy the product






28. Use jokes or laughter to get you engaged in a commercial






29. Uncovers critical info that becomes the basis for strategic planning






30. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






31. A process which outlines the important players and steps






32. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






33. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






34. Most popular demographic used by advertisers






35. Info that is collected for first from original sources






36. Using symbols to suggest an association with a positive influence






37. Many products are nearly identical






38. Meaningless or empty words that dont give specific details






39. Indication of an important trend in marketing that is moving beyond two-way communication






40. A type of testimonial to try to sell something because it is down-to-earth or easy to use






41. A rhetorical question in which their really isnt an answer






42. Statistics percentages - and numbers to convince you that this product is better than something else






43. To show loyalty patriotisim to the country






44. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






45. If you use this product - you will be just like the people in the ad






46. Group of people you use as a model for behavior in specific situations






47. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






48. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






49. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






50. Involves the researcher actually living the life of the people or group being studied.