Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed for a brand or product line and evaluated annually






2. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






3. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






4. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






5. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






6. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






7. Identifies people who are in the market for the product






8. The reaction the audience has to the message






9. Sensory images to get you interested in their product






10. Telling only positive things about something or someone - without giving evidence or facts






11. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






12. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






13. Draws away from a negative feature they ushually hide it with good stuff






14. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






15. If you use this product - you will be just like the people in the ad






16. Occurs when the consumer recognizes a need for a product






17. A celeberty or famous fiqure that is endorcing a product






18. Statistics percentages - and numbers to convince you that this product is better than something else






19. Using a chance to win a prize to attract attention






20. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






21. Info that is collected for first from original sources






22. Meaningless or empty words that dont give specific details






23. Uncovers critical info that becomes the basis for strategic planning






24. People devoted to a particular brand. E.g. HOG;Harley Owners Group






25. Informing you about how the product works or helps you






26. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






27. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






28. A rhetorical question in which their really isnt an answer






29. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






30. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






31. Cheap product that you can afford






32. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






33. Uses a logical argument of fact to persuade you to buy the product






34. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






35. May cover a more specific division of the company; focused on maximizing profit






36. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






37. To show loyalty patriotisim to the country






38. Group of people you use as a model for behavior in specific situations






39. You can run the test over and over and get the same answer






40. Most popular demographic used by advertisers






41. Showing or announcing a discounted price can make a product look better






42. Promoting a special ingredient may make you think the product works better than others






43. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






44. Descriptions of the target audience that read like a description of someone you know.






45. Questions behavior of the consumer and quality of the product






46. People testifying about the value or quality of a product in order to sell it






47. Suggesting that association with a person or product can make you special






48. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


49. Taking a dangerous and fearful approach to a commercial






50. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do