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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
product comparrision
Feedback
special ingredients
Bribery
2. A rhetorical question in which their really isnt an answer
Segmenting
rhetorical claim
The various ways to segment consumers
Secondary Research
3. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Targeting
fear
Adaption Process
sense appeal
4. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
Marketing Plan
humor
sales and price
5. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
snob appeal
Misleading and unethical advertisong techniques
Adaption Process
Neuromarketing
6. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
product comparrision
Targeting
Glamourous You
The various ways to segment consumers
7. Appeals to costumers disire to be different from everybody else
product comparrision
Intensity
avant guard
individuality
8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Low involvement
Consumer research
games and activities
Buzz Marketing
9. Group of people you use as a model for behavior in specific situations
Reference Group
Culture and Corporate Culture
humor
elitist appeal
10. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
bait and switch
Buzz Marketing
Explicit
special ingredients
11. Compile info about the product - the product category - competitors - and other details of the marketing environment
The Mass Communication Approach
Plain Folks
Market research
Experts
12. If you buy something you will be the first to have it
Need recognition
Advertising research
claim
avant guard
13. Two-way communication; a dialogue or conversation
prizes - sweepstakes and gifts
Neuromarketing
Interactive Communication
Adaption Process
14. Showing or announcing a discounted price can make a product look better
VALS
sales and price
testimonial
humor
15. If you use this product - you will be just like the people in the ad
Observation research
Bribery
ethos
transfer
16. A regular person using a product to show how good it is
games and activities
unfinished
testimonial
Campaign Plan
17. Records behaviors of consumers when exposed to product
fear
Reference Group
Observation research
rhetorical claim
18. Where advertisers stress positive qualities and ignore negatives
facts and fiqures
card stacking
Flattery
bait and switch
19. Research that actually measures what it says it measures
avant guard
Neuromarketing
SWOT analysis
Validity
20. Uses a logical argument of fact to persuade you to buy the product
Reliability
logos
fear
Experts
21. Telling you what to do---"Buy today!" - "Vote now!"
call to action
parental appeal
Profiles
Testimonials
22. Gives the illusion that if someone else has it then i should have it too
bandwagon
The Mass Communication Approach
Simple Solution
individuality
23. Draws away from a negative feature they ushually hide it with good stuff
Low involvement
Advertising research
Quantitative research
diversion
24. Suggesting that you must have the product to be happy - popular or satisfied
must have
testimonial
Association
Adaption Process
25. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
High Involvement
Flattery
Quantitative research
Slippery Slope
26. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
price appeal
facts and fiqures
Desires that Successful Brands Satisfy
prizes - sweepstakes and gifts
27. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SWOT analysis
patriotisim
Kairos
SMCR model
28. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
Association
fact and figures
Kairos
29. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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30. Delivers numerical data
Quantitative research
Neuromarketing
Influences on Consumer Decision making
Psychographics
31. Intentionally do not finish a claim
External Noise
Affective advertising
unfinished
Plain Folks
32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Slippery Slope
SMCR model
Kairos
Functions of a Reference Group
33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
The Big Lie
Influences on Consumer Decision making
Easy to Use
External Noise
34. A process which outlines the important players and steps
transfer
The Mass Communication Approach
facts and fiqures
The various ways to segment consumers
35. New brain- science approach to how people think
elitist appeal
Neuromarketing
special ingredients
transfer
36. Attention - Interest - Desire - Action
Observation research
Segmenting
games and activities
AIDA
37. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
endorsement
IMC plan
testimonial
Simple Solution
38. Use jokes or laughter to get you engaged in a commercial
Qualitative research
Influences on Consumer Decision making
humor
The Mass Communication Approach
39. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Age
Psychographics
Qualitative research
Segmenting
40. Research used to gather info about a particular market
endorsement
bandwagon
sense appeal
Market research
41. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
Influences on Consumer Decision making
repitition
glittering generality
42. Informing you about how the product works or helps you
special ingredients
High Involvement
claim
individuality
43. An appeal that deals with time - creates a sense of urgency
Kairos
prizes - sweepstakes and gifts
Warm and Fuzzy
endorsement
44. Cheap product that you can afford
Symbols
Neuromarketing
price appeal
Feedback
45. Indication of an important trend in marketing that is moving beyond two-way communication
bait and switch
Misleading and unethical advertisong techniques
Buzz Marketing
Qualitative research
46. Personnal attacks people do to discredit their ideas
name-calling
unique claim
Easy to Use
Consumer Behavior
47. The reaction the audience has to the message
Marketing Plan
Misleading and unethical advertisong techniques
Easy to Use
Feedback
48. More tightly focused on solving a particular marketing communication problem in a specified time.
Consumer Behavior
Business Plan
Campaign Plan
bandwagon
49. Connects to audience emotions to win them over to your product
Slippery Slope
Business Plan
sense appeal
pathos
50. May cover a more specific division of the company; focused on maximizing profit
Business Plan
card stacking
bandwagon
Psychographics
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