Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






2. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






3. May cover a more specific division of the company; focused on maximizing profit






4. Suggesting that you must have the product to be happy - popular or satisfied






5. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






6. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






7. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






8. Compile info about the product - the product category - competitors - and other details of the marketing environment






9. A rhetorical question in which their really isnt an answer






10. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






11. Connects to audience emotions to win them over to your product






12. To affect parents and make them want to buy the product for their child






13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






14. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






15. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






16. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






17. Descriptions of the target audience that read like a description of someone you know.






18. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. A type of testimonial to try to sell something because it is down-to-earth or easy to use






20. Occurs when the consumer recognizes a need for a product






21. To show loyalty patriotisim to the country






22. More tightly focused on solving a particular marketing communication problem in a specified time.






23. Many products are nearly identical






24. Advertisers assure us that their products are foolproof and easy to use.






25. Subsegments of a more general market.






26. Taking a dangerous and fearful approach to a commercial






27. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






28. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






29. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






30. Personnal attacks people do to discredit their ideas






31. Attention - Interest - Desire - Action






32. Repeating words or sounds






33. A distraction from the real issue






34. Uses a logical argument of fact to persuade you to buy the product






35. Using a chance to win a prize to attract attention






36. Uncovers critical info that becomes the basis for strategic planning






37. A celeberty or famous fiqure that is endorcing a product






38. Involves the researcher actually living the life of the people or group being studied.






39. Group of people you use as a model for behavior in specific situations






40. Developed for a brand or product line and evaluated annually






41. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






42. Focuses on all the elements of advertising






43. An appeal that deals with time - creates a sense of urgency






44. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






45. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






46. People testifying about the value or quality of a product in order to sell it






47. Sensory images to get you interested in their product






48. People devoted to a particular brand. E.g. HOG;Harley Owners Group






49. Statistics percentages - and numbers to convince you that this product is better than something else






50. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea