Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Draws away from a negative feature they ushually hide it with good stuff






2. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






3. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






4. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






5. Suggesting that association with a person or product can make you special






6. Compile info about the product - the product category - competitors - and other details of the marketing environment






7. A belief that if you buy this product then your apart of an elite club






8. Intentionally do not finish a claim






9. Meaningless or empty words that dont give specific details






10. Most popular demographic used by advertisers






11. Two-way communication; a dialogue or conversation






12. Info that is collected for first from original sources






13. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






14. Attention - Interest - Desire - Action






15. Appeals to costumers disire to be different from everybody else






16. Compares the product to its competetors






17. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






18. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






19. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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20. Involves the researcher actually living the life of the people or group being studied.






21. Descriptions of the target audience that read like a description of someone you know.






22. Delivers numerical data






23. People devoted to a particular brand. E.g. HOG;Harley Owners Group






24. Gives the illusion that if someone else has it then i should have it too






25. A celeberty or famous fiqure that is endorcing a product






26. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






27. Suggesting that you must have the product to be happy - popular or satisfied






28. Taking a dangerous and fearful approach to a commercial






29. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






30. May cover a more specific division of the company; focused on maximizing profit






31. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






32. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






33. Where advertisers stress positive qualities and ignore negatives






34. Indication of an important trend in marketing that is moving beyond two-way communication






35. A regular person using a product to show how good it is






36. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






37. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






38. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






39. Cheap product that you can afford






40. Promoting a special ingredient may make you think the product works better than others






41. Use jokes or laughter to get you engaged in a commercial






42. Showing or announcing a discounted price can make a product look better






43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






44. Fiving us compliments to try to sell a product






45. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






46. Using a chance to win a prize to attract attention






47. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






48. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






49. Telling you what to do---"Buy today!" - "Vote now!"






50. Questions behavior of the consumer and quality of the product