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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






2. A rhetorical question in which their really isnt an answer






3. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






4. Statistics percentages - and numbers to convince you that this product is better than something else






5. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






6. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






7. Appeals to costumers disire to be different from everybody else






8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Group of people you use as a model for behavior in specific situations






10. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






11. Compile info about the product - the product category - competitors - and other details of the marketing environment






12. If you buy something you will be the first to have it






13. Two-way communication; a dialogue or conversation






14. Showing or announcing a discounted price can make a product look better






15. If you use this product - you will be just like the people in the ad






16. A regular person using a product to show how good it is






17. Records behaviors of consumers when exposed to product






18. Where advertisers stress positive qualities and ignore negatives






19. Research that actually measures what it says it measures






20. Uses a logical argument of fact to persuade you to buy the product






21. Telling you what to do---"Buy today!" - "Vote now!"






22. Gives the illusion that if someone else has it then i should have it too






23. Draws away from a negative feature they ushually hide it with good stuff






24. Suggesting that you must have the product to be happy - popular or satisfied






25. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






26. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






27. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






28. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






29. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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30. Delivers numerical data






31. Intentionally do not finish a claim






32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






34. A process which outlines the important players and steps






35. New brain- science approach to how people think






36. Attention - Interest - Desire - Action






37. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






38. Use jokes or laughter to get you engaged in a commercial






39. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






40. Research used to gather info about a particular market






41. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






42. Informing you about how the product works or helps you






43. An appeal that deals with time - creates a sense of urgency






44. Cheap product that you can afford






45. Indication of an important trend in marketing that is moving beyond two-way communication






46. Personnal attacks people do to discredit their ideas






47. The reaction the audience has to the message






48. More tightly focused on solving a particular marketing communication problem in a specified time.






49. Connects to audience emotions to win them over to your product






50. May cover a more specific division of the company; focused on maximizing profit







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Can you answer 50 questions in 15 minutes?


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