Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






2. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






3. Using symbols to suggest an association with a positive influence






4. A belief that if you buy this product then your apart of an elite club






5. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






6. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






7. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






8. Group of people you use as a model for behavior in specific situations






9. To show loyalty patriotisim to the country






10. Appeals to costumers disire to be different from everybody else






11. Identifies people who are in the market for the product






12. Promoting a special ingredient may make you think the product works better than others






13. Intentionally do not finish a claim






14. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






15. Questions behavior of the consumer and quality of the product






16. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






17. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






18. Fiving us compliments to try to sell a product






19. Focuses on all the elements of advertising






20. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






21. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






22. Suggesting that you must have the product to be happy - popular or satisfied






23. A regular person using a product to show how good it is






24. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






25. A type of testimonial to try to sell something because it is down-to-earth or easy to use






26. Occurs when the consumer recognizes a need for a product






27. Using costumers fond memories to buy a product






28. Sensory images to get you interested in their product






29. Personnal attacks people do to discredit their ideas






30. Repeating words or sounds






31. Builds trustworthyness/credability of product






32. A celeberty or famous fiqure that is endorcing a product






33. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






34. If you use this product - you will be just like the people in the ad






35. Delivers numerical data






36. An appeal that deals with time - creates a sense of urgency






37. Developed for a brand or product line and evaluated annually






38. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






39. Telling you what to do---"Buy today!" - "Vote now!"






40. People devoted to a particular brand. E.g. HOG;Harley Owners Group






41. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






42. A rhetorical question in which their really isnt an answer






43. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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44. May cover a more specific division of the company; focused on maximizing profit






45. Subsegments of a more general market.






46. Background research that uses available published info about a topic






47. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






48. Using a chance to win a prize to attract attention






49. The reaction the audience has to the message






50. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive