Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of testimonial to try to sell something because it is down-to-earth or easy to use






2. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






3. Focuses on all the elements of advertising






4. Telling you what to do---"Buy today!" - "Vote now!"






5. Compile info about the product - the product category - competitors - and other details of the marketing environment






6. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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7. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






8. Statistics percentages - and numbers to convince you that this product is better than something else






9. Subsegments of a more general market.






10. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






11. Research used to gather info about a particular market






12. A process which outlines the important players and steps






13. Meaningless or empty words that dont give specific details






14. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






15. Intentionally do not finish a claim






16. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






17. You can run the test over and over and get the same answer






18. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






19. Questions behavior of the consumer and quality of the product






20. To show loyalty patriotisim to the country






21. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






22. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






23. People devoted to a particular brand. E.g. HOG;Harley Owners Group






24. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






25. Involves the researcher actually living the life of the people or group being studied.






26. Telling only positive things about something or someone - without giving evidence or facts






27. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






28. More tightly focused on solving a particular marketing communication problem in a specified time.






29. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






30. Repeating words or sounds






31. Promoting a special ingredient may make you think the product works better than others






32. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






33. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






34. Advertisers assure us that their products are foolproof and easy to use.






35. A distraction from the real issue






36. Appeals to costumers disire to be different from everybody else






37. Many products are nearly identical






38. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






39. Background research that uses available published info about a topic






40. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






41. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






42. Using costumers fond memories to buy a product






43. Sensory images to get you interested in their product






44. A regular person using a product to show how good it is






45. Use jokes or laughter to get you engaged in a commercial






46. Occurs when the consumer recognizes a need for a product






47. Suggesting that association with a person or product can make you special






48. Descriptions of the target audience that read like a description of someone you know.






49. To affect parents and make them want to buy the product for their child






50. The reaction the audience has to the message