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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
Warm and Fuzzy
Age
Bribery
2. People testifying about the value or quality of a product in order to sell it
VALS
Testimonials
Neuromarketing
Strategic research
3. Subsegments of a more general market.
diversion
Advertising research
snob appeal
Niche Market
4. Uses a logical argument of fact to persuade you to buy the product
Reference Group
logos
Campaign Plan
The various ways to segment consumers
5. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Marketing Plan
Culture and Corporate Culture
snob appeal
VALS
6. Showing or announcing a discounted price can make a product look better
testimonial
sales and price
VALS
Age
7. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Warm and Fuzzy
special ingredients
Culture and Corporate Culture
Psychographics
8. To affect parents and make them want to buy the product for their child
Intensity
parental appeal
Valid advertising techniques
nostalgia
9. Indication of an important trend in marketing that is moving beyond two-way communication
Reliability
Buzz Marketing
parental appeal
Adaption Process
10. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
glittering generality
Symbols
Adaption Process
Feedback
11. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Adaption Process
SWOT analysis
Plain Folks
Slippery Slope
12. Attention - Interest - Desire - Action
Influences on Consumer Decision making
repitition
AIDA
Profiles
13. Repeating words or sounds
repitition
Internal Noise
Interactive Communication
Symbols
14. Developed for a brand or product line and evaluated annually
Explicit
humor
Marketing Plan
Bribery
15. If you buy something you will be the first to have it
Warm and Fuzzy
avant guard
product comparrision
Age
16. Research that actually measures what it says it measures
SWOT analysis
endorsement
Validity
Campaign Plan
17. A celeberty or famous fiqure that is endorcing a product
Quantitative research
endorsement
Kairos
Easy to Use
18. Promoting a special ingredient may make you think the product works better than others
Affective advertising
bandwagon
Culture and Corporate Culture
special ingredients
19. More tightly focused on solving a particular marketing communication problem in a specified time.
Low involvement
special ingredients
Validity
Campaign Plan
20. Delivers numerical data
SMCR model
Reliability
Quantitative research
Market research
21. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Market research
fact and figures
Simple Solution
Flattery
22. Records behaviors of consumers when exposed to product
logos
IMC plan
transfer
Observation research
23. Info that is collected for first from original sources
AIDA
Psychographics
Primary Research
Niche Market
24. Many products are nearly identical
The Mass Communication Approach
Profiles
unique claim
avant guard
25. Sensory images to get you interested in their product
facts and fiqures
sense appeal
SMCR model
Don't Get Left Out
26. Occurs when the consumer recognizes a need for a product
unfinished
Need recognition
pathos
Neuromarketing
27. Builds trustworthyness/credability of product
name-calling
claim
Feedback
ethos
28. Telling only positive things about something or someone - without giving evidence or facts
unique claim
SWOT analysis
transfer
glittering generality
29. Group of people you use as a model for behavior in specific situations
Flattery
fact and figures
Reference Group
Warm and Fuzzy
30. Identifies people who are in the market for the product
Types of Segmentation
Consumer research
Explicit
VALS
31. Focuses on all the elements of advertising
Association
must have
Advertising research
individuality
32. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
The Big Lie
fear
Low involvement
Qualitative research
33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
sales and price
Brand Communities
Intensity
Bribery
34. Most popular demographic used by advertisers
name-calling
External Noise
Don't Get Left Out
Age
35. Where advertisers stress positive qualities and ignore negatives
price appeal
fact and figures
card stacking
logos
36. Fiving us compliments to try to sell a product
VALS
Flattery
glittering generality
repitition
37. Connects to audience emotions to win them over to your product
pathos
Market research
testimonial
Observation research
38. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Don't Get Left Out
Profiles
pathos
Affective advertising
39. Compares the product to its competetors
Functions of a Reference Group
product comparrision
sales and price
Buzz Marketing
40. Suggesting that you must have the product to be happy - popular or satisfied
Qualitative research
must have
Secondary Research
SMCR model
41. Gives the illusion that if someone else has it then i should have it too
bandwagon
Valid advertising techniques
games and activities
Qualitative research
42. Meaningless or empty words that dont give specific details
Reliability
Affective advertising
weasel words
Slippery Slope
43. A process which outlines the important players and steps
Reliability
The Mass Communication Approach
Association
High Involvement
44. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
fact and figures
testimonial
Valid advertising techniques
Psychographics
45. A distraction from the real issue
External Noise
Association
Red Herrin
special ingredients
46. Questions behavior of the consumer and quality of the product
Market research
Qualitative research
fear
prizes - sweepstakes and gifts
47. Using a chance to win a prize to attract attention
claim
Secondary Research
Adaption Process
prizes - sweepstakes and gifts
48. Personnal attacks people do to discredit their ideas
Consumer research
Reliability
name-calling
Misleading and unethical advertisong techniques
49. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
special ingredients
Glamourous You
AIDA
Misleading and unethical advertisong techniques
50. A belief that if you buy this product then your apart of an elite club
elitist appeal
Marketing Plan
The Big Lie
Brand Communities