Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To show loyalty patriotisim to the country






2. Intentionally do not finish a claim






3. You can run the test over and over and get the same answer






4. People devoted to a particular brand. E.g. HOG;Harley Owners Group






5. Focuses on all the elements of advertising






6. Telling you what to do---"Buy today!" - "Vote now!"






7. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






8. Sensory images to get you interested in their product






9. Uncovers critical info that becomes the basis for strategic planning






10. Suggesting that association with a person or product can make you special






11. Cheap product that you can afford






12. A type of testimonial to try to sell something because it is down-to-earth or easy to use






13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






14. Promoting a special ingredient may make you think the product works better than others






15. Appeals to costumers disire to be different from everybody else






16. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






17. Use jokes or laughter to get you engaged in a commercial






18. Background research that uses available published info about a topic






19. More tightly focused on solving a particular marketing communication problem in a specified time.






20. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






21. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






22. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






23. Occurs when the consumer recognizes a need for a product






24. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






25. Connects to audience emotions to win them over to your product






26. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






27. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






28. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






29. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






30. Personnal attacks people do to discredit their ideas






31. Where advertisers stress positive qualities and ignore negatives






32. Questions behavior of the consumer and quality of the product






33. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






34. A celeberty or famous fiqure that is endorcing a product






35. A regular person using a product to show how good it is






36. Research that actually measures what it says it measures






37. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






38. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






39. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






40. Showing or announcing a discounted price can make a product look better






41. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






42. Compares the product to its competetors






43. Identifies people who are in the market for the product






44. People testifying about the value or quality of a product in order to sell it






45. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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46. Developed for a brand or product line and evaluated annually






47. If you use this product - you will be just like the people in the ad






48. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






49. An appeal that deals with time - creates a sense of urgency






50. Records behaviors of consumers when exposed to product