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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on all the elements of advertising






2. A distraction from the real issue






3. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






4. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






5. Indication of an important trend in marketing that is moving beyond two-way communication






6. Uncovers critical info that becomes the basis for strategic planning






7. New brain- science approach to how people think






8. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






9. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. More tightly focused on solving a particular marketing communication problem in a specified time.






11. Sensory images to get you interested in their product






12. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






13. People testifying about the value or quality of a product in order to sell it






14. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






15. To affect parents and make them want to buy the product for their child






16. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






17. Developed for a brand or product line and evaluated annually






18. If you use this product - you will be just like the people in the ad






19. An appeal that deals with time - creates a sense of urgency






20. Telling only positive things about something or someone - without giving evidence or facts






21. Personnal attacks people do to discredit their ideas






22. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






23. Use jokes or laughter to get you engaged in a commercial






24. Attention - Interest - Desire - Action






25. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






26. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






27. A rhetorical question in which their really isnt an answer






28. Where advertisers stress positive qualities and ignore negatives






29. Using a chance to win a prize to attract attention






30. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






31. May cover a more specific division of the company; focused on maximizing profit






32. Draws away from a negative feature they ushually hide it with good stuff






33. Meaningless or empty words that dont give specific details






34. Showing or announcing a discounted price can make a product look better






35. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






37. Many products are nearly identical






38. A process which outlines the important players and steps






39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






40. A celeberty or famous fiqure that is endorcing a product






41. Background research that uses available published info about a topic






42. Gives the illusion that if someone else has it then i should have it too






43. Appeals to costumers disire to be different from everybody else






44. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






45. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






46. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






47. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






48. Compile info about the product - the product category - competitors - and other details of the marketing environment






49. Repeating words or sounds






50. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






Can you answer 50 questions in 15 minutes?



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