Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






2. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






3. Statistics percentages - and numbers to convince you that this product is better than something else






4. Suggesting that association with a person or product can make you special






5. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






6. Fiving us compliments to try to sell a product






7. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






9. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






10. Cheap product that you can afford






11. Delivers numerical data






12. An appeal that deals with time - creates a sense of urgency






13. A type of testimonial to try to sell something because it is down-to-earth or easy to use






14. Compares the product to its competetors






15. Two-way communication; a dialogue or conversation






16. Advertisers assure us that their products are foolproof and easy to use.






17. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






18. The reaction the audience has to the message






19. Indication of an important trend in marketing that is moving beyond two-way communication






20. Questions behavior of the consumer and quality of the product






21. Uncovers critical info that becomes the basis for strategic planning






22. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






23. A regular person using a product to show how good it is






24. If you buy something you will be the first to have it






25. Intentionally do not finish a claim






26. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






27. New brain- science approach to how people think






28. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






29. Promoting a special ingredient may make you think the product works better than others






30. A distraction from the real issue






31. Most popular demographic used by advertisers






32. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






33. Builds trustworthyness/credability of product






34. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






35. Many products are nearly identical






36. Background research that uses available published info about a topic






37. Suggesting that you must have the product to be happy - popular or satisfied






38. Gives the illusion that if someone else has it then i should have it too






39. Records behaviors of consumers when exposed to product






40. Sensory images to get you interested in their product






41. Using a chance to win a prize to attract attention






42. Developed for a brand or product line and evaluated annually






43. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






44. Taking a dangerous and fearful approach to a commercial






45. Using costumers fond memories to buy a product






46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






47. Repeating words or sounds






48. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






49. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






50. Personnal attacks people do to discredit their ideas