Test your basic knowledge |

Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uncovers critical info that becomes the basis for strategic planning

2. Use jokes or laughter to get you engaged in a commercial

3. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

4. The reaction the audience has to the message

5. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

6. May cover a more specific division of the company; focused on maximizing profit

7. Subsegments of a more general market.

8. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation

9. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

10. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

11. Focuses on all the elements of advertising

12. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors

13. Identifies people who are in the market for the product

14. Descriptions of the target audience that read like a description of someone you know.

15. Statistics percentages - and numbers to convince you that this product is better than something else

16. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)

17. To show loyalty patriotisim to the country

18. Personnal attacks people do to discredit their ideas

19. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

20. Repeating words or sounds

21. Using images and sounds to appeal to your senses: sight - touch - smell - etc.

22. Info that is collected for first from original sources

23. Indication of an important trend in marketing that is moving beyond two-way communication

24. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

25. Advertisers assure us that their products are foolproof and easy to use.

26. A distraction from the real issue

27. Group of people you use as a model for behavior in specific situations

28. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea

29. Builds trustworthyness/credability of product

30. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

31. An appeal that deals with time - creates a sense of urgency

32. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

33. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

34. Uses a logical argument of fact to persuade you to buy the product

35. Where advertisers stress positive qualities and ignore negatives

36. People devoted to a particular brand. E.g. HOG;Harley Owners Group

37. Records behaviors of consumers when exposed to product

38. A regular person using a product to show how good it is

39. People testifying about the value or quality of a product in order to sell it

40. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate

41. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

42. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

43. Compares the product to its competetors

44. Informing you about how the product works or helps you

45. Using a chance to win a prize to attract attention

46. A celeberty or famous fiqure that is endorcing a product

47. Fiving us compliments to try to sell a product

48. Connects to audience emotions to win them over to your product

49. Developed for a brand or product line and evaluated annually

50. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)