Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intentionally do not finish a claim






2. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






3. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






4. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






5. Cheap product that you can afford






6. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






7. A regular person using a product to show how good it is






8. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






9. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






10. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






11. Group of people you use as a model for behavior in specific situations






12. Attention - Interest - Desire - Action






13. Info that is collected for first from original sources






14. May cover a more specific division of the company; focused on maximizing profit






15. The reaction the audience has to the message






16. Informing you about how the product works or helps you






17. Questions behavior of the consumer and quality of the product






18. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. Draws away from a negative feature they ushually hide it with good stuff






20. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






21. Subsegments of a more general market.






22. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






23. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






24. Suggesting that association with a person or product can make you special






25. Fiving us compliments to try to sell a product






26. Telling you what to do---"Buy today!" - "Vote now!"






27. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






28. Suggesting that you must have the product to be happy - popular or satisfied






29. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






30. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






31. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






32. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






33. Personnal attacks people do to discredit their ideas






34. Delivers numerical data






35. A celeberty or famous fiqure that is endorcing a product






36. Compile info about the product - the product category - competitors - and other details of the marketing environment






37. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






38. More tightly focused on solving a particular marketing communication problem in a specified time.






39. Occurs when the consumer recognizes a need for a product






40. People testifying about the value or quality of a product in order to sell it






41. Uses a logical argument of fact to persuade you to buy the product






42. Use jokes or laughter to get you engaged in a commercial






43. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






44. Telling only positive things about something or someone - without giving evidence or facts






45. Records behaviors of consumers when exposed to product






46. Using a chance to win a prize to attract attention






47. An appeal that deals with time - creates a sense of urgency






48. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






49. Showing or announcing a discounted price can make a product look better






50. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T