Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reaction the audience has to the message






2. A belief that if you buy this product then your apart of an elite club






3. Background research that uses available published info about a topic






4. Where advertisers stress positive qualities and ignore negatives






5. Identifies people who are in the market for the product






6. A regular person using a product to show how good it is






7. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






8. Appeals to costumers disire to be different from everybody else






9. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






10. Cheap product that you can afford






11. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






12. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






13. Repeating words or sounds






14. Descriptions of the target audience that read like a description of someone you know.






15. Using symbols to suggest an association with a positive influence






16. Showing or announcing a discounted price can make a product look better






17. Developed for a brand or product line and evaluated annually






18. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






19. Promoting a special ingredient may make you think the product works better than others






20. If you use this product - you will be just like the people in the ad






21. Uses a logical argument of fact to persuade you to buy the product






22. A type of testimonial to try to sell something because it is down-to-earth or easy to use






23. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






24. Research that actually measures what it says it measures






25. A celeberty or famous fiqure that is endorcing a product






26. Personnal attacks people do to discredit their ideas






27. Suggesting that you must have the product to be happy - popular or satisfied






28. Questions behavior of the consumer and quality of the product






29. Taking a dangerous and fearful approach to a commercial






30. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






31. Compares the product to its competetors






32. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






33. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






34. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






35. A distraction from the real issue






36. If you buy something you will be the first to have it






37. Builds trustworthyness/credability of product






38. Records behaviors of consumers when exposed to product






39. Telling only positive things about something or someone - without giving evidence or facts






40. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






41. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






42. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






43. To show loyalty patriotisim to the country






44. Use jokes or laughter to get you engaged in a commercial






45. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






46. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






47. Meaningless or empty words that dont give specific details






48. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






49. Research used to gather info about a particular market






50. Uncovers critical info that becomes the basis for strategic planning