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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An appeal that deals with time - creates a sense of urgency






2. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






3. Informing you about how the product works or helps you






4. Descriptions of the target audience that read like a description of someone you know.






5. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






6. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






7. Two-way communication; a dialogue or conversation






8. A process which outlines the important players and steps






9. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






10. Group of people you use as a model for behavior in specific situations






11. Uses a logical argument of fact to persuade you to buy the product






12. Repeating words or sounds






13. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






14. Using symbols to suggest an association with a positive influence






15. Connects to audience emotions to win them over to your product






16. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






17. Attention - Interest - Desire - Action






18. To affect parents and make them want to buy the product for their child






19. Showing or announcing a discounted price can make a product look better






20. Intentionally do not finish a claim






21. Occurs when the consumer recognizes a need for a product






22. Developed for a brand or product line and evaluated annually






23. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






24. Fiving us compliments to try to sell a product






25. You can run the test over and over and get the same answer






26. Background research that uses available published info about a topic






27. A type of testimonial to try to sell something because it is down-to-earth or easy to use






28. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






29. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






30. Compile info about the product - the product category - competitors - and other details of the marketing environment






31. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






32. Appeals to costumers disire to be different from everybody else






33. Telling only positive things about something or someone - without giving evidence or facts






34. Records behaviors of consumers when exposed to product






35. Focuses on all the elements of advertising






36. To show loyalty patriotisim to the country






37. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






38. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






39. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






40. Indication of an important trend in marketing that is moving beyond two-way communication






41. Personnal attacks people do to discredit their ideas






42. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






43. People devoted to a particular brand. E.g. HOG;Harley Owners Group






44. Subsegments of a more general market.






45. Most popular demographic used by advertisers






46. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






47. The reaction the audience has to the message






48. Delivers numerical data






49. Using a chance to win a prize to attract attention






50. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors







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Can you answer 50 questions in 15 minutes?


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