Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






2. Using a chance to win a prize to attract attention






3. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






4. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






5. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






6. A distraction from the real issue






7. Using symbols to suggest an association with a positive influence






8. Info that is collected for first from original sources






9. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


10. May cover a more specific division of the company; focused on maximizing profit






11. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






12. If you use this product - you will be just like the people in the ad






13. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






14. Showing or announcing a discounted price can make a product look better






15. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






16. Records behaviors of consumers when exposed to product






17. Group of people you use as a model for behavior in specific situations






18. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. Compile info about the product - the product category - competitors - and other details of the marketing environment






20. Statistics percentages - and numbers to convince you that this product is better than something else






21. Use jokes or laughter to get you engaged in a commercial






22. Gives the illusion that if someone else has it then i should have it too






23. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






24. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






25. Indication of an important trend in marketing that is moving beyond two-way communication






26. Repeating words or sounds






27. Promoting a special ingredient may make you think the product works better than others






28. Many products are nearly identical






29. A type of testimonial to try to sell something because it is down-to-earth or easy to use






30. New brain- science approach to how people think






31. More tightly focused on solving a particular marketing communication problem in a specified time.






32. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






33. Intentionally do not finish a claim






34. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






35. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






36. If you buy something you will be the first to have it






37. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






38. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






39. Taking a dangerous and fearful approach to a commercial






40. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






41. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






42. To show loyalty patriotisim to the country






43. A process which outlines the important players and steps






44. Builds trustworthyness/credability of product






45. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






46. A regular person using a product to show how good it is






47. To affect parents and make them want to buy the product for their child






48. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






49. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






50. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)