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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts






2. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






3. Use jokes or laughter to get you engaged in a commercial






4. To show loyalty patriotisim to the country






5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Connects to audience emotions to win them over to your product






7. Promoting a special ingredient may make you think the product works better than others






8. Delivers numerical data






9. Questions behavior of the consumer and quality of the product






10. Taking a dangerous and fearful approach to a commercial






11. Identifies people who are in the market for the product






12. Suggesting that association with a person or product can make you special






13. Involves the researcher actually living the life of the people or group being studied.






14. Using costumers fond memories to buy a product






15. People devoted to a particular brand. E.g. HOG;Harley Owners Group






16. Repeating words or sounds






17. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






18. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






19. Intentionally do not finish a claim






20. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






21. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






22. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






23. Research used to gather info about a particular market






24. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






25. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






26. Two-way communication; a dialogue or conversation






27. Compile info about the product - the product category - competitors - and other details of the marketing environment






28. Draws away from a negative feature they ushually hide it with good stuff






29. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






30. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






31. Using symbols to suggest an association with a positive influence






32. Uncovers critical info that becomes the basis for strategic planning






33. Research that actually measures what it says it measures






34. New brain- science approach to how people think






35. A rhetorical question in which their really isnt an answer






36. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






37. If you use this product - you will be just like the people in the ad






38. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






39. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






40. If you buy something you will be the first to have it






41. Info that is collected for first from original sources






42. May cover a more specific division of the company; focused on maximizing profit






43. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






44. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






45. Group of people you use as a model for behavior in specific situations






46. A belief that if you buy this product then your apart of an elite club






47. The reaction the audience has to the message






48. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






49. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






50. Sensory images to get you interested in their product







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