Test your basic knowledge |

Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers to obvious but it re-enforces your understanding as you take the test each time.
1. Draws away from a negative feature they ushually hide it with good stuff

2. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val

3. A rhetorical question in which their really isnt an answer

4. Showing or announcing a discounted price can make a product look better

5. Advertisers assure us that their products are foolproof and easy to use.

6. Cheap product that you can afford

7. Research that actually measures what it says it measures

8. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

9. Focuses on all the elements of advertising

10. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

11. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

12. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

13. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)

14. Questions behavior of the consumer and quality of the product

15. Involves the researcher actually living the life of the people or group being studied.

16. Occurs when the consumer recognizes a need for a product

17. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

18. Uncovers critical info that becomes the basis for strategic planning

19. Info that is collected for first from original sources

20. A process which outlines the important players and steps

21. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive

22. Most popular demographic used by advertisers

23. Descriptions of the target audience that read like a description of someone you know.

24. Personal behavior and how the behavior reflects the speed with which people are willing to try something new

25. Two-way communication; a dialogue or conversation

26. A belief that if you buy this product then your apart of an elite club

27. More tightly focused on solving a particular marketing communication problem in a specified time.

28. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

29. Sensory images to get you interested in their product

30. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

31. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

32. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors

33. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

34. Uses a logical argument of fact to persuade you to buy the product

35. Telling you what to do---"Buy today!" - "Vote now!"

36. Connects to audience emotions to win them over to your product

37. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

38. Using costumers fond memories to buy a product

39. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)

40. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

41. Taking a dangerous and fearful approach to a commercial

42. Use jokes or laughter to get you engaged in a commercial

43. To show loyalty patriotisim to the country

44. Subsegments of a more general market.

45. Personnal attacks people do to discredit their ideas

46. A type of testimonial to try to sell something because it is down-to-earth or easy to use

47. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

48. People devoted to a particular brand. E.g. HOG;Harley Owners Group

49. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

50. Attention - Interest - Desire - Action