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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






2. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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3. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






4. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






5. Informing you about how the product works or helps you






6. Where advertisers stress positive qualities and ignore negatives






7. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






8. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






9. Draws away from a negative feature they ushually hide it with good stuff






10. More tightly focused on solving a particular marketing communication problem in a specified time.






11. Taking a dangerous and fearful approach to a commercial






12. Subsegments of a more general market.






13. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






14. To show loyalty patriotisim to the country






15. Suggesting that association with a person or product can make you special






16. Group of people you use as a model for behavior in specific situations






17. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






18. A belief that if you buy this product then your apart of an elite club






19. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






20. Intentionally do not finish a claim






21. Descriptions of the target audience that read like a description of someone you know.






22. The reaction the audience has to the message






23. If you use this product - you will be just like the people in the ad






24. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






25. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






26. Many products are nearly identical






27. Questions behavior of the consumer and quality of the product






28. Records behaviors of consumers when exposed to product






29. Attention - Interest - Desire - Action






30. Personnal attacks people do to discredit their ideas






31. Info that is collected for first from original sources






32. Telling only positive things about something or someone - without giving evidence or facts






33. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






34. Two-way communication; a dialogue or conversation






35. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






36. Connects to audience emotions to win them over to your product






37. Uncovers critical info that becomes the basis for strategic planning






38. A process which outlines the important players and steps






39. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






40. Fiving us compliments to try to sell a product






41. People testifying about the value or quality of a product in order to sell it






42. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






43. An appeal that deals with time - creates a sense of urgency






44. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






45. Using symbols to suggest an association with a positive influence






46. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






47. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






48. Developed for a brand or product line and evaluated annually






49. Advertisers assure us that their products are foolproof and easy to use.






50. Using images and sounds to appeal to your senses: sight - touch - smell - etc.







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Can you answer 50 questions in 15 minutes?


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