Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To show loyalty patriotisim to the country






2. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






3. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






4. Most popular demographic used by advertisers






5. Using symbols to suggest an association with a positive influence






6. Advertisers assure us that their products are foolproof and easy to use.






7. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






8. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






9. May cover a more specific division of the company; focused on maximizing profit






10. Where advertisers stress positive qualities and ignore negatives






11. Focuses on all the elements of advertising






12. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






13. People testifying about the value or quality of a product in order to sell it






14. Suggesting that you must have the product to be happy - popular or satisfied






15. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






16. Occurs when the consumer recognizes a need for a product






17. Research used to gather info about a particular market






18. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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19. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






20. Info that is collected for first from original sources






21. Involves the researcher actually living the life of the people or group being studied.






22. Intentionally do not finish a claim






23. Draws away from a negative feature they ushually hide it with good stuff






24. Cheap product that you can afford






25. Indication of an important trend in marketing that is moving beyond two-way communication






26. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






27. Promoting a special ingredient may make you think the product works better than others






28. Group of people you use as a model for behavior in specific situations






29. Personnal attacks people do to discredit their ideas






30. Suggesting that association with a person or product can make you special






31. Many products are nearly identical






32. Subsegments of a more general market.






33. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






34. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






35. Two-way communication; a dialogue or conversation






36. Sensory images to get you interested in their product






37. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






38. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






39. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






40. A regular person using a product to show how good it is






41. Connects to audience emotions to win them over to your product






42. Appeals to costumers disire to be different from everybody else






43. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






44. A rhetorical question in which their really isnt an answer






45. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






46. Identifies people who are in the market for the product






47. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






48. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






49. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






50. A process which outlines the important players and steps







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Can you answer 50 questions in 15 minutes?


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