Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on all the elements of advertising






2. A belief that if you buy this product then your apart of an elite club






3. Info that is collected for first from original sources






4. Sensory images to get you interested in their product






5. A rhetorical question in which their really isnt an answer






6. A regular person using a product to show how good it is






7. Repeating words or sounds






8. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






9. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






10. To show loyalty patriotisim to the country






11. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






12. A celeberty or famous fiqure that is endorcing a product






13. If you use this product - you will be just like the people in the ad






14. Questions behavior of the consumer and quality of the product






15. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






16. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






17. Showing or announcing a discounted price can make a product look better






18. A distraction from the real issue






19. Using a chance to win a prize to attract attention






20. A process which outlines the important players and steps






21. Cheap product that you can afford






22. Where advertisers stress positive qualities and ignore negatives






23. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






24. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






25. Subsegments of a more general market.






26. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






27. The reaction the audience has to the message






28. Gives the illusion that if someone else has it then i should have it too






29. Delivers numerical data






30. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






31. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






33. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






34. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






35. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






36. Indication of an important trend in marketing that is moving beyond two-way communication






37. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






38. New brain- science approach to how people think






39. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






40. Draws away from a negative feature they ushually hide it with good stuff






41. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






42. More tightly focused on solving a particular marketing communication problem in a specified time.






43. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






44. Group of people you use as a model for behavior in specific situations






45. Telling only positive things about something or someone - without giving evidence or facts






46. Intentionally do not finish a claim






47. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






48. Suggesting that association with a person or product can make you special






49. To affect parents and make them want to buy the product for their child






50. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr