Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






2. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






3. A belief that if you buy this product then your apart of an elite club






4. Info that is collected for first from original sources






5. If you use this product - you will be just like the people in the ad






6. Fiving us compliments to try to sell a product






7. A process which outlines the important players and steps






8. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






9. Records behaviors of consumers when exposed to product






10. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






11. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






12. To affect parents and make them want to buy the product for their child






13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






14. Use jokes or laughter to get you engaged in a commercial






15. Developed for a brand or product line and evaluated annually






16. Identifies people who are in the market for the product






17. To show loyalty patriotisim to the country






18. Using costumers fond memories to buy a product






19. Repeating words or sounds






20. Appeals to costumers disire to be different from everybody else






21. Subsegments of a more general market.






22. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






23. Two-way communication; a dialogue or conversation






24. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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25. Background research that uses available published info about a topic






26. A regular person using a product to show how good it is






27. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






28. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






29. Uses a logical argument of fact to persuade you to buy the product






30. Meaningless or empty words that dont give specific details






31. Promoting a special ingredient may make you think the product works better than others






32. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






33. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






34. Builds trustworthyness/credability of product






35. Using a chance to win a prize to attract attention






36. People devoted to a particular brand. E.g. HOG;Harley Owners Group






37. Many products are nearly identical






38. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






39. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






40. Occurs when the consumer recognizes a need for a product






41. Involves the researcher actually living the life of the people or group being studied.






42. Cheap product that you can afford






43. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






44. May cover a more specific division of the company; focused on maximizing profit






45. Focuses on all the elements of advertising






46. Compile info about the product - the product category - competitors - and other details of the marketing environment






47. A rhetorical question in which their really isnt an answer






48. Questions behavior of the consumer and quality of the product






49. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






50. Advertisers assure us that their products are foolproof and easy to use.






Can you answer 50 questions in 15 minutes?



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