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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Background research that uses available published info about a topic
Secondary Research
diversion
Quantitative research
Experts
2. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Warm and Fuzzy
Association
Brand Communities
Consumer research
3. Many products are nearly identical
Secondary Research
testimonial
Warm and Fuzzy
unique claim
4. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Primary Research
product comparrision
Low involvement
Adaption Process
5. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
Business Plan
Red Herrin
Reference Group
6. To show loyalty patriotisim to the country
humor
pathos
snob appeal
patriotisim
7. You can run the test over and over and get the same answer
Reliability
glittering generality
Warm and Fuzzy
nostalgia
8. The reaction the audience has to the message
Types of Segmentation
Types of Consumer Responses
Feedback
Business Plan
9. Most popular demographic used by advertisers
elitist appeal
Advertising research
Ethnographic research
Age
10. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Desires that Successful Brands Satisfy
logos
Experts
Age
11. If you buy something you will be the first to have it
Influences on Consumer Decision making
Marketing Plan
Valid advertising techniques
avant guard
12. Developed for a brand or product line and evaluated annually
facts and fiqures
Marketing Plan
IMC plan
Brand Communities
13. Connects to audience emotions to win them over to your product
prizes - sweepstakes and gifts
IMC plan
Influences on Consumer Decision making
pathos
14. A rhetorical question in which their really isnt an answer
AIDA
humor
Experts
rhetorical claim
15. A distraction from the real issue
Red Herrin
Desires that Successful Brands Satisfy
The various ways to segment consumers
Observation research
16. Where advertisers stress positive qualities and ignore negatives
card stacking
AIDA
transfer
patriotisim
17. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Affective advertising
Simple Solution
Reference Group
Red Herrin
18. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Desires that Successful Brands Satisfy
claim
Influences on Consumer Decision making
Bribery
19. To affect parents and make them want to buy the product for their child
Targeting
pathos
parental appeal
humor
20. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
Market research
ethos
Valid advertising techniques
21. Gives the illusion that if someone else has it then i should have it too
Targeting
Qualitative research
bandwagon
SWOT analysis
22. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
pathos
External Noise
Plain Folks
Simple Solution
23. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Profiles
nostalgia
unique claim
Valid advertising techniques
24. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
fear
sense appeal
IMC plan
claim
25. Using costumers fond memories to buy a product
Intensity
Bribery
individuality
nostalgia
26. Draws away from a negative feature they ushually hide it with good stuff
transfer
Symbols
diversion
Adaption Process
27. Telling you what to do---"Buy today!" - "Vote now!"
Advertising research
logos
Testimonials
call to action
28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
nostalgia
Reliability
unique claim
Association
29. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Brand Communities
Explicit
Simple Solution
Psychographics
30. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Adaption Process
Marketing Plan
call to action
Glamourous You
31. A regular person using a product to show how good it is
elitist appeal
Desires that Successful Brands Satisfy
testimonial
call to action
32. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
AIDA
Types of Consumer Responses
Ethnographic research
Don't Get Left Out
33. Statistics percentages - and numbers to convince you that this product is better than something else
avant guard
logos
facts and fiqures
card stacking
34. Sensory images to get you interested in their product
sense appeal
logos
Affective advertising
Functions of a Reference Group
35. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Red Herrin
Targeting
logos
rhetorical claim
36. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Types of Consumer Responses
Adaption Process
bandwagon
Experts
37. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Influences on Consumer Decision making
Misleading and unethical advertisong techniques
claim
Functions of a Reference Group
38. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Brand Communities
Market research
elitist appeal
Influences on Consumer Decision making
39. Info that is collected for first from original sources
humor
Brand Communities
pathos
Primary Research
40. New brain- science approach to how people think
Secondary Research
weasel words
Neuromarketing
repitition
41. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
IMC plan
Psychographics
call to action
Reliability
42. Fiving us compliments to try to sell a product
ethos
patriotisim
Ethnographic research
Flattery
43. Compile info about the product - the product category - competitors - and other details of the marketing environment
Advertising research
Age
Market research
Types of Consumer Responses
44. An appeal that deals with time - creates a sense of urgency
Market research
Secondary Research
Kairos
Psychographics
45. People testifying about the value or quality of a product in order to sell it
Association
endorsement
Primary Research
Testimonials
46. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Intensity
The Mass Communication Approach
Association
Buzz Marketing
47. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
fact and figures
rhetorical claim
sense appeal
Types of Consumer Responses
48. Research that actually measures what it says it measures
patriotisim
Internal Noise
Validity
card stacking
49. Descriptions of the target audience that read like a description of someone you know.
Kairos
Bribery
Profiles
Secondary Research
50. Uncovers critical info that becomes the basis for strategic planning
Testimonials
Qualitative research
facts and fiqures
Strategic research