Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People devoted to a particular brand. E.g. HOG;Harley Owners Group






2. Research that actually measures what it says it measures






3. Fiving us compliments to try to sell a product






4. Meaningless or empty words that dont give specific details






5. People testifying about the value or quality of a product in order to sell it






6. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






7. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






8. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






9. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






10. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






11. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






12. Research used to gather info about a particular market






13. Info that is collected for first from original sources






14. Compile info about the product - the product category - competitors - and other details of the marketing environment






15. Statistics percentages - and numbers to convince you that this product is better than something else






16. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






17. A regular person using a product to show how good it is






18. Using symbols to suggest an association with a positive influence






19. Where advertisers stress positive qualities and ignore negatives






20. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






21. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






22. Suggesting that association with a person or product can make you special






23. Appeals to costumers disire to be different from everybody else






24. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






25. New brain- science approach to how people think






26. Informing you about how the product works or helps you






27. A type of testimonial to try to sell something because it is down-to-earth or easy to use






28. Using costumers fond memories to buy a product






29. Attention - Interest - Desire - Action






30. If you use this product - you will be just like the people in the ad






31. A distraction from the real issue






32. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






33. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






34. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






35. Group of people you use as a model for behavior in specific situations






36. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






37. Use jokes or laughter to get you engaged in a commercial






38. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






39. You can run the test over and over and get the same answer






40. A belief that if you buy this product then your apart of an elite club






41. Telling you what to do---"Buy today!" - "Vote now!"






42. Repeating words or sounds






43. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






44. Compares the product to its competetors






45. Questions behavior of the consumer and quality of the product






46. An appeal that deals with time - creates a sense of urgency






47. Sensory images to get you interested in their product






48. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






49. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






50. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation