Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Showing or announcing a discounted price can make a product look better






2. Developed for a brand or product line and evaluated annually






3. Using symbols to suggest an association with a positive influence






4. A process which outlines the important players and steps






5. Advertisers assure us that their products are foolproof and easy to use.






6. Taking a dangerous and fearful approach to a commercial






7. Descriptions of the target audience that read like a description of someone you know.






8. Draws away from a negative feature they ushually hide it with good stuff






9. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






10. Suggesting that association with a person or product can make you special






11. Research that actually measures what it says it measures






12. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






13. Group of people you use as a model for behavior in specific situations






14. People devoted to a particular brand. E.g. HOG;Harley Owners Group






15. You can run the test over and over and get the same answer






16. To show loyalty patriotisim to the country






17. Connects to audience emotions to win them over to your product






18. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






20. May cover a more specific division of the company; focused on maximizing profit






21. Compares the product to its competetors






22. Informing you about how the product works or helps you






23. A distraction from the real issue






24. Compile info about the product - the product category - competitors - and other details of the marketing environment






25. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






26. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






27. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






28. Delivers numerical data






29. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






30. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






31. More tightly focused on solving a particular marketing communication problem in a specified time.






32. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






33. Attention - Interest - Desire - Action






34. People testifying about the value or quality of a product in order to sell it






35. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






36. A rhetorical question in which their really isnt an answer






37. Background research that uses available published info about a topic






38. Records behaviors of consumers when exposed to product






39. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






40. Gives the illusion that if someone else has it then i should have it too






41. Sensory images to get you interested in their product






42. Use jokes or laughter to get you engaged in a commercial






43. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






44. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






45. Promoting a special ingredient may make you think the product works better than others






46. Involves the researcher actually living the life of the people or group being studied.






47. Where advertisers stress positive qualities and ignore negatives






48. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






49. Meaningless or empty words that dont give specific details






50. Info that is collected for first from original sources