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Test your basic knowledge |
Advertising Techniques
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To show loyalty patriotisim to the country
diversion
patriotisim
Flattery
Campaign Plan
2. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Misleading and unethical advertisong techniques
Quantitative research
AIDA
Campaign Plan
3. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Red Herrin
The Big Lie
nostalgia
price appeal
4. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
VALS
The Big Lie
Intensity
rhetorical claim
5. A distraction from the real issue
Testimonials
Experts
Quantitative research
Red Herrin
6. Appeals to costumers disire to be different from everybody else
individuality
Low involvement
Association
Desires that Successful Brands Satisfy
7. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Market research
price appeal
testimonial
Influences on Consumer Decision making
8. If you buy something you will be the first to have it
Primary Research
Neuromarketing
product comparrision
avant guard
9. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Simple Solution
sense appeal
prizes - sweepstakes and gifts
Business Plan
10. Meaningless or empty words that dont give specific details
weasel words
Bribery
Segmenting
Validity
11. A regular person using a product to show how good it is
Neuromarketing
Desires that Successful Brands Satisfy
SWOT analysis
testimonial
12. Research used to gather info about a particular market
transfer
Intensity
Secondary Research
Market research
13. A process which outlines the important players and steps
logos
Simple Solution
The Mass Communication Approach
testimonial
14. A rhetorical question in which their really isnt an answer
unfinished
Quantitative research
rhetorical claim
Business Plan
15. Records behaviors of consumers when exposed to product
Observation research
bandwagon
Easy to Use
Low involvement
16. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
prizes - sweepstakes and gifts
Explicit
weasel words
Desires that Successful Brands Satisfy
17. Use jokes or laughter to get you engaged in a commercial
Buzz Marketing
humor
Feedback
Segmenting
18. A celeberty or famous fiqure that is endorcing a product
ethos
fact and figures
Strategic research
endorsement
19. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Consumer research
Brand Communities
parental appeal
facts and fiqures
20. Using a chance to win a prize to attract attention
glittering generality
Qualitative research
Kairos
prizes - sweepstakes and gifts
21. An appeal that deals with time - creates a sense of urgency
logos
testimonial
Kairos
SWOT analysis
22. Background research that uses available published info about a topic
Secondary Research
sense appeal
Age
rhetorical claim
23. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Primary Research
Intensity
IMC plan
Easy to Use
24. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
Strategic research
individuality
Plain Folks
25. You can run the test over and over and get the same answer
Reliability
name-calling
Misleading and unethical advertisong techniques
Observation research
26. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Profiles
Consumer Behavior
Adaption Process
prizes - sweepstakes and gifts
27. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Functions of a Reference Group
Bribery
External Noise
Profiles
28. Research that actually measures what it says it measures
Association
Validity
Culture and Corporate Culture
Simple Solution
29. Using costumers fond memories to buy a product
weasel words
nostalgia
fear
ethos
30. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
unfinished
External Noise
Psychographics
Influences on Consumer Decision making
31. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
Segmenting
card stacking
Qualitative research
32. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
ethos
Glamourous You
Types of Segmentation
SMCR model
33. More tightly focused on solving a particular marketing communication problem in a specified time.
Validity
card stacking
Campaign Plan
humor
34. Promoting a special ingredient may make you think the product works better than others
Ethnographic research
special ingredients
Profiles
card stacking
35. Involves the researcher actually living the life of the people or group being studied.
diversion
Ethnographic research
claim
Slippery Slope
36. Most popular demographic used by advertisers
Low involvement
Age
Market research
Segmenting
37. Indication of an important trend in marketing that is moving beyond two-way communication
External Noise
name-calling
Buzz Marketing
Don't Get Left Out
38. Group of people you use as a model for behavior in specific situations
Reference Group
Red Herrin
price appeal
Simple Solution
39. Suggesting that you must have the product to be happy - popular or satisfied
special ingredients
Valid advertising techniques
must have
prizes - sweepstakes and gifts
40. Delivers numerical data
Interactive Communication
Quantitative research
sales and price
Reliability
41. Uncovers critical info that becomes the basis for strategic planning
claim
Marketing Plan
Strategic research
snob appeal
42. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
High Involvement
Strategic research
transfer
Neuromarketing
43. If you use this product - you will be just like the people in the ad
transfer
Reference Group
glittering generality
unfinished
44. Telling you what to do---"Buy today!" - "Vote now!"
call to action
Explicit
SMCR model
Business Plan
45. Cheap product that you can afford
price appeal
SWOT analysis
diversion
Functions of a Reference Group
46. Builds trustworthyness/credability of product
card stacking
Functions of a Reference Group
fact and figures
ethos
47. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
transfer
Association
Desires that Successful Brands Satisfy
Consumer research
48. Questions behavior of the consumer and quality of the product
Culture and Corporate Culture
Slippery Slope
IMC plan
Qualitative research
49. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
The Big Lie
bait and switch
Validity
Interactive Communication
50. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Ethnographic research
patriotisim
Qualitative research
Targeting
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