Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that you must have the product to be happy - popular or satisfied






2. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






3. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






4. Group of people you use as a model for behavior in specific situations






5. Intentionally do not finish a claim






6. Many products are nearly identical






7. If you use this product - you will be just like the people in the ad






8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






9. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






10. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






11. Taking a dangerous and fearful approach to a commercial






12. A regular person using a product to show how good it is






13. Connects to audience emotions to win them over to your product






14. Using a chance to win a prize to attract attention






15. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






16. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






17. Sensory images to get you interested in their product






18. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






19. Meaningless or empty words that dont give specific details






20. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






21. Suggesting that association with a person or product can make you special






22. Records behaviors of consumers when exposed to product






23. May cover a more specific division of the company; focused on maximizing profit






24. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






25. Compares the product to its competetors






26. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






27. You can run the test over and over and get the same answer






28. Research that actually measures what it says it measures






29. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






30. A belief that if you buy this product then your apart of an elite club






31. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






32. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






33. To affect parents and make them want to buy the product for their child






34. Gives the illusion that if someone else has it then i should have it too






35. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






36. A celeberty or famous fiqure that is endorcing a product






37. Draws away from a negative feature they ushually hide it with good stuff






38. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






39. Research used to gather info about a particular market






40. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






41. Background research that uses available published info about a topic






42. People devoted to a particular brand. E.g. HOG;Harley Owners Group






43. More tightly focused on solving a particular marketing communication problem in a specified time.






44. An appeal that deals with time - creates a sense of urgency






45. Uncovers critical info that becomes the basis for strategic planning






46. Advertisers assure us that their products are foolproof and easy to use.






47. Telling you what to do---"Buy today!" - "Vote now!"






48. Showing or announcing a discounted price can make a product look better






49. A type of testimonial to try to sell something because it is down-to-earth or easy to use






50. Attention - Interest - Desire - Action