Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed for a brand or product line and evaluated annually






2. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






3. Occurs when the consumer recognizes a need for a product






4. Delivers numerical data






5. People testifying about the value or quality of a product in order to sell it






6. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






7. Indication of an important trend in marketing that is moving beyond two-way communication






8. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






9. Focuses on all the elements of advertising






10. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






11. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






12. Compares the product to its competetors






13. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






14. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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15. People devoted to a particular brand. E.g. HOG;Harley Owners Group






16. Most popular demographic used by advertisers






17. Involves the researcher actually living the life of the people or group being studied.






18. More tightly focused on solving a particular marketing communication problem in a specified time.






19. Repeating words or sounds






20. A process which outlines the important players and steps






21. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






22. Cheap product that you can afford






23. You can run the test over and over and get the same answer






24. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






25. Info that is collected for first from original sources






26. Compile info about the product - the product category - competitors - and other details of the marketing environment






27. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






28. A celeberty or famous fiqure that is endorcing a product






29. Informing you about how the product works or helps you






30. Using costumers fond memories to buy a product






31. An appeal that deals with time - creates a sense of urgency






32. To show loyalty patriotisim to the country






33. Appeals to costumers disire to be different from everybody else






34. Draws away from a negative feature they ushually hide it with good stuff






35. Group of people you use as a model for behavior in specific situations






36. If you use this product - you will be just like the people in the ad






37. May cover a more specific division of the company; focused on maximizing profit






38. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






40. Statistics percentages - and numbers to convince you that this product is better than something else






41. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






42. Records behaviors of consumers when exposed to product






43. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






44. Telling you what to do---"Buy today!" - "Vote now!"






45. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






46. Identifies people who are in the market for the product






47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






48. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






49. Uncovers critical info that becomes the basis for strategic planning






50. To affect parents and make them want to buy the product for their child