Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Descriptions of the target audience that read like a description of someone you know.






2. A rhetorical question in which their really isnt an answer






3. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






4. Focuses on all the elements of advertising






5. Advertisers assure us that their products are foolproof and easy to use.






6. Draws away from a negative feature they ushually hide it with good stuff






7. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






8. If you buy something you will be the first to have it






9. Background research that uses available published info about a topic






10. Statistics percentages - and numbers to convince you that this product is better than something else






11. Fiving us compliments to try to sell a product






12. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






13. People devoted to a particular brand. E.g. HOG;Harley Owners Group






14. Many products are nearly identical






15. Suggesting that you must have the product to be happy - popular or satisfied






16. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






17. Compares the product to its competetors






18. A belief that if you buy this product then your apart of an elite club






19. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






20. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


21. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






22. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






23. Info that is collected for first from original sources






24. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






25. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






26. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






27. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






28. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






29. Meaningless or empty words that dont give specific details






30. Identifies people who are in the market for the product






31. Personnal attacks people do to discredit their ideas






32. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






33. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






34. Occurs when the consumer recognizes a need for a product






35. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






36. You can run the test over and over and get the same answer






37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






38. Telling you what to do---"Buy today!" - "Vote now!"






39. Taking a dangerous and fearful approach to a commercial






40. Records behaviors of consumers when exposed to product






41. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






42. Questions behavior of the consumer and quality of the product






43. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






44. Involves the researcher actually living the life of the people or group being studied.






45. Connects to audience emotions to win them over to your product






46. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






47. Compile info about the product - the product category - competitors - and other details of the marketing environment






48. Uncovers critical info that becomes the basis for strategic planning






49. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






50. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors