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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To show loyalty patriotisim to the country






2. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






3. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






4. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






5. A distraction from the real issue






6. Appeals to costumers disire to be different from everybody else






7. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






8. If you buy something you will be the first to have it






9. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






10. Meaningless or empty words that dont give specific details






11. A regular person using a product to show how good it is






12. Research used to gather info about a particular market






13. A process which outlines the important players and steps






14. A rhetorical question in which their really isnt an answer






15. Records behaviors of consumers when exposed to product






16. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






17. Use jokes or laughter to get you engaged in a commercial






18. A celeberty or famous fiqure that is endorcing a product






19. People devoted to a particular brand. E.g. HOG;Harley Owners Group






20. Using a chance to win a prize to attract attention






21. An appeal that deals with time - creates a sense of urgency






22. Background research that uses available published info about a topic






23. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






24. Statistics percentages - and numbers to convince you that this product is better than something else






25. You can run the test over and over and get the same answer






26. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






27. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






28. Research that actually measures what it says it measures






29. Using costumers fond memories to buy a product






30. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






31. A type of testimonial to try to sell something because it is down-to-earth or easy to use






32. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






33. More tightly focused on solving a particular marketing communication problem in a specified time.






34. Promoting a special ingredient may make you think the product works better than others






35. Involves the researcher actually living the life of the people or group being studied.






36. Most popular demographic used by advertisers






37. Indication of an important trend in marketing that is moving beyond two-way communication






38. Group of people you use as a model for behavior in specific situations






39. Suggesting that you must have the product to be happy - popular or satisfied






40. Delivers numerical data






41. Uncovers critical info that becomes the basis for strategic planning






42. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






43. If you use this product - you will be just like the people in the ad






44. Telling you what to do---"Buy today!" - "Vote now!"






45. Cheap product that you can afford






46. Builds trustworthyness/credability of product






47. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






48. Questions behavior of the consumer and quality of the product






49. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






50. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication







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Can you answer 50 questions in 15 minutes?


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