Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To affect parents and make them want to buy the product for their child






2. Compares the product to its competetors






3. Draws away from a negative feature they ushually hide it with good stuff






4. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






5. Suggesting that association with a person or product can make you special






6. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






7. Uncovers critical info that becomes the basis for strategic planning






8. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






9. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






10. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






11. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






12. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






13. A distraction from the real issue






14. Builds trustworthyness/credability of product






15. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






16. More tightly focused on solving a particular marketing communication problem in a specified time.






17. You can run the test over and over and get the same answer






18. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






19. Personnal attacks people do to discredit their ideas






20. Research that actually measures what it says it measures






21. Using a chance to win a prize to attract attention






22. Uses a logical argument of fact to persuade you to buy the product






23. Statistics percentages - and numbers to convince you that this product is better than something else






24. People testifying about the value or quality of a product in order to sell it






25. May cover a more specific division of the company; focused on maximizing profit






26. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






27. Attention - Interest - Desire - Action






28. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






29. If you use this product - you will be just like the people in the ad






30. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






31. Intentionally do not finish a claim






32. Indication of an important trend in marketing that is moving beyond two-way communication






33. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






34. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






35. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






36. A regular person using a product to show how good it is






37. Identifies people who are in the market for the product






38. Using costumers fond memories to buy a product






39. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






40. Connects to audience emotions to win them over to your product






41. To show loyalty patriotisim to the country






42. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






43. Showing or announcing a discounted price can make a product look better






44. A belief that if you buy this product then your apart of an elite club






45. Records behaviors of consumers when exposed to product






46. Cheap product that you can afford






47. Delivers numerical data






48. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






49. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






50. Fiving us compliments to try to sell a product