Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that association with a person or product can make you special






2. Showing or announcing a discounted price can make a product look better






3. Connects to audience emotions to win them over to your product






4. Occurs when the consumer recognizes a need for a product






5. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






6. Using a chance to win a prize to attract attention






7. People testifying about the value or quality of a product in order to sell it






8. To affect parents and make them want to buy the product for their child






9. May cover a more specific division of the company; focused on maximizing profit






10. Descriptions of the target audience that read like a description of someone you know.






11. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






12. Personnal attacks people do to discredit their ideas






13. A distraction from the real issue






14. Promoting a special ingredient may make you think the product works better than others






15. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






16. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






17. Using symbols to suggest an association with a positive influence






18. A type of testimonial to try to sell something because it is down-to-earth or easy to use






19. Repeating words or sounds






20. Compile info about the product - the product category - competitors - and other details of the marketing environment






21. Cheap product that you can afford






22. Draws away from a negative feature they ushually hide it with good stuff






23. Research that actually measures what it says it measures






24. Sensory images to get you interested in their product






25. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






26. You can run the test over and over and get the same answer






27. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






28. Builds trustworthyness/credability of product






29. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






30. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






31. A celeberty or famous fiqure that is endorcing a product






32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






34. A rhetorical question in which their really isnt an answer






35. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






36. Involves the researcher actually living the life of the people or group being studied.






37. Telling only positive things about something or someone - without giving evidence or facts






38. Subsegments of a more general market.






39. Informing you about how the product works or helps you






40. If you use this product - you will be just like the people in the ad






41. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






42. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






43. People devoted to a particular brand. E.g. HOG;Harley Owners Group






44. A regular person using a product to show how good it is






45. Using costumers fond memories to buy a product






46. New brain- science approach to how people think






47. Advertisers assure us that their products are foolproof and easy to use.






48. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






49. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






50. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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