Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






2. Taking a dangerous and fearful approach to a commercial






3. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






4. Most popular demographic used by advertisers






5. Where advertisers stress positive qualities and ignore negatives






6. Advertisers assure us that their products are foolproof and easy to use.






7. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






8. Two-way communication; a dialogue or conversation






9. Draws away from a negative feature they ushually hide it with good stuff






10. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






11. Developed for a brand or product line and evaluated annually






12. Suggesting that you must have the product to be happy - popular or satisfied






13. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






14. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






15. Identifies people who are in the market for the product






16. Suggesting that association with a person or product can make you special






17. Statistics percentages - and numbers to convince you that this product is better than something else






18. Connects to audience emotions to win them over to your product






19. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






20. Compares the product to its competetors






21. Group of people you use as a model for behavior in specific situations






22. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






23. Research that actually measures what it says it measures






24. Subsegments of a more general market.






25. Focuses on all the elements of advertising






26. May cover a more specific division of the company; focused on maximizing profit






27. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






28. A celeberty or famous fiqure that is endorcing a product






29. Meaningless or empty words that dont give specific details






30. Background research that uses available published info about a topic






31. Many products are nearly identical






32. Using a chance to win a prize to attract attention






33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






34. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






35. Descriptions of the target audience that read like a description of someone you know.






36. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






37. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






38. A belief that if you buy this product then your apart of an elite club






39. Intentionally do not finish a claim






40. Records behaviors of consumers when exposed to product






41. New brain- science approach to how people think






42. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






43. To show loyalty patriotisim to the country






44. Using costumers fond memories to buy a product






45. Appeals to costumers disire to be different from everybody else






46. Builds trustworthyness/credability of product






47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






48. A type of testimonial to try to sell something because it is down-to-earth or easy to use






49. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






50. Research used to gather info about a particular market