Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questions behavior of the consumer and quality of the product






2. Identifies people who are in the market for the product






3. Telling only positive things about something or someone - without giving evidence or facts






4. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






5. Research used to gather info about a particular market






6. If you buy something you will be the first to have it






7. More tightly focused on solving a particular marketing communication problem in a specified time.






8. Uses a logical argument of fact to persuade you to buy the product






9. Advertisers assure us that their products are foolproof and easy to use.






10. Intentionally do not finish a claim






11. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






12. Appeals to costumers disire to be different from everybody else






13. An appeal that deals with time - creates a sense of urgency






14. To show loyalty patriotisim to the country






15. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






16. Repeating words or sounds






17. Records behaviors of consumers when exposed to product






18. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






19. Occurs when the consumer recognizes a need for a product






20. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






21. Using costumers fond memories to buy a product






22. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






23. Group of people you use as a model for behavior in specific situations






24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






25. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






26. Use jokes or laughter to get you engaged in a commercial






27. Meaningless or empty words that dont give specific details






28. Telling you what to do---"Buy today!" - "Vote now!"






29. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






30. Info that is collected for first from original sources






31. Where advertisers stress positive qualities and ignore negatives






32. Statistics percentages - and numbers to convince you that this product is better than something else






33. People devoted to a particular brand. E.g. HOG;Harley Owners Group






34. If you use this product - you will be just like the people in the ad






35. Draws away from a negative feature they ushually hide it with good stuff






36. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






37. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






38. Compile info about the product - the product category - competitors - and other details of the marketing environment






39. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






40. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






41. Indication of an important trend in marketing that is moving beyond two-way communication






42. Gives the illusion that if someone else has it then i should have it too






43. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






44. The reaction the audience has to the message






45. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






46. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






47. Attention - Interest - Desire - Action






48. A distraction from the real issue






49. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






50. Uncovers critical info that becomes the basis for strategic planning