Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






2. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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3. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






4. Descriptions of the target audience that read like a description of someone you know.






5. Using a chance to win a prize to attract attention






6. Advertisers assure us that their products are foolproof and easy to use.






7. Group of people you use as a model for behavior in specific situations






8. Developed for a brand or product line and evaluated annually






9. Many products are nearly identical






10. More tightly focused on solving a particular marketing communication problem in a specified time.






11. Background research that uses available published info about a topic






12. Most popular demographic used by advertisers






13. Using symbols to suggest an association with a positive influence






14. Telling you what to do---"Buy today!" - "Vote now!"






15. Connects to audience emotions to win them over to your product






16. Attention - Interest - Desire - Action






17. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






18. Research used to gather info about a particular market






19. Showing or announcing a discounted price can make a product look better






20. To show loyalty patriotisim to the country






21. Meaningless or empty words that dont give specific details






22. Records behaviors of consumers when exposed to product






23. Two-way communication; a dialogue or conversation






24. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






25. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






26. Appeals to costumers disire to be different from everybody else






27. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






28. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






29. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






30. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






31. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






32. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






33. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






34. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






35. A rhetorical question in which their really isnt an answer






36. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






37. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






38. Compile info about the product - the product category - competitors - and other details of the marketing environment






39. People devoted to a particular brand. E.g. HOG;Harley Owners Group






40. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






41. Compares the product to its competetors






42. A belief that if you buy this product then your apart of an elite club






43. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






44. Cheap product that you can afford






45. Uses a logical argument of fact to persuade you to buy the product






46. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






47. Suggesting that you must have the product to be happy - popular or satisfied






48. Intentionally do not finish a claim






49. Gives the illusion that if someone else has it then i should have it too






50. Delivers numerical data