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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A celeberty or famous fiqure that is endorcing a product
games and activities
Quantitative research
name-calling
endorsement
2. Suggesting that you must have the product to be happy - popular or satisfied
pathos
Secondary Research
patriotisim
must have
3. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
The Big Lie
Influences on Consumer Decision making
Market research
Plain Folks
4. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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5. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Slippery Slope
fact and figures
High Involvement
Feedback
6. Most popular demographic used by advertisers
prizes - sweepstakes and gifts
Age
Simple Solution
Market research
7. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Types of Segmentation
Plain Folks
Strategic research
Ethnographic research
8. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
games and activities
unfinished
Validity
9. Indication of an important trend in marketing that is moving beyond two-way communication
Glamourous You
name-calling
Buzz Marketing
price appeal
10. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Types of Segmentation
Kairos
Functions of a Reference Group
Profiles
11. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
IMC plan
Influences on Consumer Decision making
Campaign Plan
12. Focuses on all the elements of advertising
Advertising research
claim
Slippery Slope
Valid advertising techniques
13. A rhetorical question in which their really isnt an answer
must have
rhetorical claim
unique claim
Culture and Corporate Culture
14. Two-way communication; a dialogue or conversation
Affective advertising
Secondary Research
unfinished
Interactive Communication
15. People testifying about the value or quality of a product in order to sell it
Flattery
Adaption Process
Testimonials
sales and price
16. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
Feedback
Brand Communities
High Involvement
17. Developed for a brand or product line and evaluated annually
The various ways to segment consumers
Marketing Plan
Market research
Niche Market
18. Records behaviors of consumers when exposed to product
Observation research
card stacking
Plain Folks
Explicit
19. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
testimonial
The Big Lie
Easy to Use
Segmenting
20. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
Interactive Communication
Marketing Plan
SMCR model
21. Where advertisers stress positive qualities and ignore negatives
Profiles
Strategic research
card stacking
The Mass Communication Approach
22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
Valid advertising techniques
Secondary Research
Low involvement
23. Advertisers assure us that their products are foolproof and easy to use.
Easy to Use
Ethnographic research
Intensity
Don't Get Left Out
24. Gives the illusion that if someone else has it then i should have it too
must have
bandwagon
Glamourous You
Buzz Marketing
25. Questions behavior of the consumer and quality of the product
Qualitative research
Slippery Slope
glittering generality
Primary Research
26. Sensory images to get you interested in their product
Affective advertising
sense appeal
Validity
Quantitative research
27. A belief that if you buy this product then your apart of an elite club
Campaign Plan
elitist appeal
Interactive Communication
Simple Solution
28. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
Marketing Plan
SWOT analysis
Low involvement
29. Involves the researcher actually living the life of the people or group being studied.
Market research
Ethnographic research
transfer
Kairos
30. Meaningless or empty words that dont give specific details
weasel words
High Involvement
testimonial
bandwagon
31. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
rhetorical claim
High Involvement
Don't Get Left Out
The Big Lie
32. A process which outlines the important players and steps
The Mass Communication Approach
SWOT analysis
Types of Segmentation
transfer
33. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Association
SWOT analysis
fear
Glamourous You
34. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
product comparrision
Plain Folks
Niche Market
Types of Consumer Responses
35. Telling only positive things about something or someone - without giving evidence or facts
Simple Solution
special ingredients
glittering generality
ethos
36. Draws away from a negative feature they ushually hide it with good stuff
pathos
bait and switch
diversion
Kairos
37. Connects to audience emotions to win them over to your product
card stacking
pathos
Reliability
Consumer Behavior
38. May cover a more specific division of the company; focused on maximizing profit
Business Plan
humor
Brand Communities
fear
39. Informing you about how the product works or helps you
Strategic research
Brand Communities
Advertising research
claim
40. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
ethos
Segmenting
individuality
sense appeal
41. The reaction the audience has to the message
elitist appeal
individuality
Quantitative research
Feedback
42. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Reliability
Simple Solution
SWOT analysis
unique claim
43. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
fear
Influences on Consumer Decision making
Types of Segmentation
44. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Bribery
Valid advertising techniques
bandwagon
Adaption Process
45. Info that is collected for first from original sources
call to action
Flattery
Primary Research
Kairos
46. Fiving us compliments to try to sell a product
Kairos
Flattery
Niche Market
Quantitative research
47. Suggesting that association with a person or product can make you special
snob appeal
External Noise
transfer
glittering generality
48. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
The Big Lie
weasel words
Warm and Fuzzy
Psychographics
49. Group of people you use as a model for behavior in specific situations
Easy to Use
Reference Group
Niche Market
Kairos
50. If you buy something you will be the first to have it
fact and figures
diversion
avant guard
Niche Market