Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Delivers numerical data






2. Meaningless or empty words that dont give specific details






3. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






4. Informing you about how the product works or helps you






5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






6. Advertisers assure us that their products are foolproof and easy to use.






7. Gives the illusion that if someone else has it then i should have it too






8. The reaction the audience has to the message






9. A celeberty or famous fiqure that is endorcing a product






10. To affect parents and make them want to buy the product for their child






11. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






12. Attention - Interest - Desire - Action






13. Indication of an important trend in marketing that is moving beyond two-way communication






14. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






15. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






16. Draws away from a negative feature they ushually hide it with good stuff






17. Suggesting that you must have the product to be happy - popular or satisfied






18. Questions behavior of the consumer and quality of the product






19. Cheap product that you can afford






20. Builds trustworthyness/credability of product






21. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






22. A type of testimonial to try to sell something because it is down-to-earth or easy to use






23. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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24. New brain- science approach to how people think






25. Most popular demographic used by advertisers






26. If you buy something you will be the first to have it






27. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






28. Suggesting that association with a person or product can make you special






29. Where advertisers stress positive qualities and ignore negatives






30. Two-way communication; a dialogue or conversation






31. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






32. Personnal attacks people do to discredit their ideas






33. More tightly focused on solving a particular marketing communication problem in a specified time.






34. Many products are nearly identical






35. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






36. Telling you what to do---"Buy today!" - "Vote now!"






37. Sensory images to get you interested in their product






38. Records behaviors of consumers when exposed to product






39. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






40. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






41. Uncovers critical info that becomes the basis for strategic planning






42. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






43. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






44. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






45. Descriptions of the target audience that read like a description of someone you know.






46. Involves the researcher actually living the life of the people or group being studied.






47. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






48. Focuses on all the elements of advertising






49. An appeal that deals with time - creates a sense of urgency






50. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation