Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of testimonial to try to sell something because it is down-to-earth or easy to use






2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






3. To affect parents and make them want to buy the product for their child






4. Personnal attacks people do to discredit their ideas






5. Showing or announcing a discounted price can make a product look better






6. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






7. Descriptions of the target audience that read like a description of someone you know.






8. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






9. Developed for a brand or product line and evaluated annually






10. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






11. Meaningless or empty words that dont give specific details






12. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






13. Two-way communication; a dialogue or conversation






14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






15. Most popular demographic used by advertisers






16. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






17. Appeals to costumers disire to be different from everybody else






18. Involves the researcher actually living the life of the people or group being studied.






19. Repeating words or sounds






20. More tightly focused on solving a particular marketing communication problem in a specified time.






21. You can run the test over and over and get the same answer






22. Cheap product that you can afford






23. Attention - Interest - Desire - Action






24. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






25. To show loyalty patriotisim to the country






26. Identifies people who are in the market for the product






27. Many products are nearly identical






28. People devoted to a particular brand. E.g. HOG;Harley Owners Group






29. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






30. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






31. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






32. Informing you about how the product works or helps you






33. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






34. May cover a more specific division of the company; focused on maximizing profit






35. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






36. An appeal that deals with time - creates a sense of urgency






37. Gives the illusion that if someone else has it then i should have it too






38. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






39. Info that is collected for first from original sources






40. A process which outlines the important players and steps






41. Compares the product to its competetors






42. Uses a logical argument of fact to persuade you to buy the product






43. A celeberty or famous fiqure that is endorcing a product






44. Research used to gather info about a particular market






45. Promoting a special ingredient may make you think the product works better than others






46. Questions behavior of the consumer and quality of the product






47. Statistics percentages - and numbers to convince you that this product is better than something else






48. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






49. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






50. Fiving us compliments to try to sell a product