Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Delivers numerical data






2. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






3. Statistics percentages - and numbers to convince you that this product is better than something else






4. Fiving us compliments to try to sell a product






5. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






6. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






7. Showing or announcing a discounted price can make a product look better






8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Indication of an important trend in marketing that is moving beyond two-way communication






10. Research that actually measures what it says it measures






11. Occurs when the consumer recognizes a need for a product






12. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






13. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






14. Two-way communication; a dialogue or conversation






15. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






16. Taking a dangerous and fearful approach to a commercial






17. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. Advertisers assure us that their products are foolproof and easy to use.






19. Builds trustworthyness/credability of product






20. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






21. Using a chance to win a prize to attract attention






22. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






23. Questions behavior of the consumer and quality of the product






24. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






25. Subsegments of a more general market.






26. To show loyalty patriotisim to the country






27. Gives the illusion that if someone else has it then i should have it too






28. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






29. A belief that if you buy this product then your apart of an elite club






30. The reaction the audience has to the message






31. Suggesting that you must have the product to be happy - popular or satisfied






32. People devoted to a particular brand. E.g. HOG;Harley Owners Group






33. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






34. Info that is collected for first from original sources






35. A rhetorical question in which their really isnt an answer






36. An appeal that deals with time - creates a sense of urgency






37. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






38. Promoting a special ingredient may make you think the product works better than others






39. A celeberty or famous fiqure that is endorcing a product






40. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






41. Meaningless or empty words that dont give specific details






42. People testifying about the value or quality of a product in order to sell it






43. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






44. Intentionally do not finish a claim






45. May cover a more specific division of the company; focused on maximizing profit






46. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






47. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






48. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


49. More tightly focused on solving a particular marketing communication problem in a specified time.






50. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.