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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

2. Meaningless or empty words that dont give specific details

3. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

4. Using images and sounds to appeal to your senses: sight - touch - smell - etc.

5. A rhetorical question in which their really isnt an answer

6. Draws away from a negative feature they ushually hide it with good stuff

7. Delivers numerical data

8. The reaction the audience has to the message

9. Cheap product that you can afford

10. Connects to audience emotions to win them over to your product

11. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)

12. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)

13. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)

14. New brain- science approach to how people think

15. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive

16. A distraction from the real issue

17. Suggesting that association with a person or product can make you special

18. People testifying about the value or quality of a product in order to sell it

19. Research that actually measures what it says it measures

20. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)

21. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

22. Appeals to costumers disire to be different from everybody else

23. Group of people you use as a model for behavior in specific situations

24. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

25. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

26. Compile info about the product - the product category - competitors - and other details of the marketing environment

27. People devoted to a particular brand. E.g. HOG;Harley Owners Group

28. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

29. Showing or announcing a discounted price can make a product look better

30. Indication of an important trend in marketing that is moving beyond two-way communication

31. A regular person using a product to show how good it is

32. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

34. A celeberty or famous fiqure that is endorcing a product

35. A belief that if you buy this product then your apart of an elite club

36. Questions behavior of the consumer and quality of the product

37. Using costumers fond memories to buy a product

38. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

39. Where advertisers stress positive qualities and ignore negatives

40. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

41. Info that is collected for first from original sources

42. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors

43. Personal behavior and how the behavior reflects the speed with which people are willing to try something new

44. If you buy something you will be the first to have it

45. Involves the researcher actually living the life of the people or group being studied.

46. Research used to gather info about a particular market

47. Two-way communication; a dialogue or conversation

48. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

49. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

50. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation