Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A regular person using a product to show how good it is






2. Statistics percentages - and numbers to convince you that this product is better than something else






3. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






4. Gives the illusion that if someone else has it then i should have it too






5. Questions behavior of the consumer and quality of the product






6. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






7. A celeberty or famous fiqure that is endorcing a product






8. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






9. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






10. Using symbols to suggest an association with a positive influence






11. Uncovers critical info that becomes the basis for strategic planning






12. Promoting a special ingredient may make you think the product works better than others






13. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






14. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






15. Uses a logical argument of fact to persuade you to buy the product






16. Where advertisers stress positive qualities and ignore negatives






17. Fiving us compliments to try to sell a product






18. Using a chance to win a prize to attract attention






19. A distraction from the real issue






20. Many products are nearly identical






21. If you buy something you will be the first to have it






22. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






23. New brain- science approach to how people think






24. May cover a more specific division of the company; focused on maximizing profit






25. Suggesting that you must have the product to be happy - popular or satisfied






26. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






27. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






28. Showing or announcing a discounted price can make a product look better






29. To show loyalty patriotisim to the country






30. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






31. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






32. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






34. Indication of an important trend in marketing that is moving beyond two-way communication






35. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






36. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






37. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






38. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






39. Descriptions of the target audience that read like a description of someone you know.






40. Research that actually measures what it says it measures






41. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






42. Connects to audience emotions to win them over to your product






43. Telling only positive things about something or someone - without giving evidence or facts






44. A type of testimonial to try to sell something because it is down-to-earth or easy to use






45. Personnal attacks people do to discredit their ideas






46. Informing you about how the product works or helps you






47. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






48. People testifying about the value or quality of a product in order to sell it






49. Appeals to costumers disire to be different from everybody else






50. A rhetorical question in which their really isnt an answer