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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Taking a dangerous and fearful approach to a commercial
Ethnographic research
fear
VALS
Feedback
2. Personnal attacks people do to discredit their ideas
facts and fiqures
Don't Get Left Out
Intensity
name-calling
3. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
pathos
name-calling
Low involvement
Bribery
4. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Secondary Research
Simple Solution
repitition
logos
5. Suggesting that you must have the product to be happy - popular or satisfied
must have
card stacking
sales and price
Valid advertising techniques
6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Interactive Communication
High Involvement
individuality
special ingredients
7. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
name-calling
Functions of a Reference Group
Primary Research
transfer
8. Using a chance to win a prize to attract attention
SWOT analysis
price appeal
prizes - sweepstakes and gifts
Need recognition
9. Advertisers assure us that their products are foolproof and easy to use.
Market research
Easy to Use
SWOT analysis
endorsement
10. Repeating words or sounds
nostalgia
Plain Folks
prizes - sweepstakes and gifts
repitition
11. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Ethnographic research
The Big Lie
Intensity
Experts
12. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
patriotisim
Adaption Process
Consumer Behavior
Red Herrin
13. Promoting a special ingredient may make you think the product works better than others
Brand Communities
Feedback
special ingredients
Slippery Slope
14. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Market research
Influences on Consumer Decision making
SMCR model
facts and fiqures
15. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
transfer
Don't Get Left Out
sales and price
16. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
Market research
Feedback
Need recognition
17. The reaction the audience has to the message
individuality
diversion
Feedback
Niche Market
18. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Culture and Corporate Culture
snob appeal
VALS
Validity
19. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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20. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
nostalgia
Segmenting
Simple Solution
individuality
21. Group of people you use as a model for behavior in specific situations
Reliability
name-calling
The Mass Communication Approach
Reference Group
22. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Kairos
Secondary Research
Desires that Successful Brands Satisfy
IMC plan
23. Telling only positive things about something or someone - without giving evidence or facts
Business Plan
Red Herrin
fact and figures
glittering generality
24. Showing or announcing a discounted price can make a product look better
sales and price
snob appeal
logos
Ethnographic research
25. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
facts and fiqures
Reliability
IMC plan
Validity
26. Sensory images to get you interested in their product
Profiles
sense appeal
product comparrision
Influences on Consumer Decision making
27. Uncovers critical info that becomes the basis for strategic planning
Buzz Marketing
patriotisim
Strategic research
Adaption Process
28. To show loyalty patriotisim to the country
Low involvement
sense appeal
patriotisim
special ingredients
29. Fiving us compliments to try to sell a product
Segmenting
snob appeal
humor
Flattery
30. Info that is collected for first from original sources
Consumer research
Primary Research
Targeting
unfinished
31. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
Types of Segmentation
Internal Noise
Age
32. Using symbols to suggest an association with a positive influence
Kairos
Symbols
Secondary Research
endorsement
33. Descriptions of the target audience that read like a description of someone you know.
diversion
games and activities
Profiles
Testimonials
34. More tightly focused on solving a particular marketing communication problem in a specified time.
Symbols
The Big Lie
Influences on Consumer Decision making
Campaign Plan
35. Involves the researcher actually living the life of the people or group being studied.
endorsement
Ethnographic research
parental appeal
Symbols
36. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Market research
Business Plan
The various ways to segment consumers
Misleading and unethical advertisong techniques
37. A belief that if you buy this product then your apart of an elite club
elitist appeal
Plain Folks
Neuromarketing
games and activities
38. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
SWOT analysis
bait and switch
individuality
IMC plan
39. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Quantitative research
parental appeal
claim
fact and figures
40. Delivers numerical data
Niche Market
Quantitative research
Association
Advertising research
41. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
games and activities
sense appeal
Types of Consumer Responses
Affective advertising
42. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
High Involvement
glittering generality
Observation research
43. A regular person using a product to show how good it is
Observation research
testimonial
Affective advertising
Age
44. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
claim
games and activities
SWOT analysis
diversion
45. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Business Plan
High Involvement
Explicit
Simple Solution
46. Identifies people who are in the market for the product
Plain Folks
fear
Consumer research
Desires that Successful Brands Satisfy
47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Association
Experts
Glamourous You
Bribery
48. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
Observation research
bandwagon
Kairos
49. People testifying about the value or quality of a product in order to sell it
price appeal
Age
must have
Testimonials
50. Most popular demographic used by advertisers
repitition
Business Plan
External Noise
Age