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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To affect parents and make them want to buy the product for their child






2. Appeals to costumers disire to be different from everybody else






3. A celeberty or famous fiqure that is endorcing a product






4. Identifies people who are in the market for the product






5. Delivers numerical data






6. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. A rhetorical question in which their really isnt an answer






8. Info that is collected for first from original sources






9. People devoted to a particular brand. E.g. HOG;Harley Owners Group






10. May cover a more specific division of the company; focused on maximizing profit






11. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






12. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






13. Suggesting that association with a person or product can make you special






14. Using a chance to win a prize to attract attention






15. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






16. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






17. Personnal attacks people do to discredit their ideas






18. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






19. The reaction the audience has to the message






20. Occurs when the consumer recognizes a need for a product






21. Sensory images to get you interested in their product






22. People testifying about the value or quality of a product in order to sell it






23. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






24. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






25. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






26. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






27. Intentionally do not finish a claim






28. Subsegments of a more general market.






29. Indication of an important trend in marketing that is moving beyond two-way communication






30. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






31. Fiving us compliments to try to sell a product






32. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






33. A distraction from the real issue






34. Builds trustworthyness/credability of product






35. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






37. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






38. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






39. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






40. Telling only positive things about something or someone - without giving evidence or facts






41. You can run the test over and over and get the same answer






42. Showing or announcing a discounted price can make a product look better






43. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






44. Compares the product to its competetors






45. More tightly focused on solving a particular marketing communication problem in a specified time.






46. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






47. A process which outlines the important players and steps






48. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






49. If you use this product - you will be just like the people in the ad






50. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation







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Can you answer 50 questions in 15 minutes?


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