Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






2. Research that actually measures what it says it measures






3. Uses a logical argument of fact to persuade you to buy the product






4. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






5. Background research that uses available published info about a topic






6. Identifies people who are in the market for the product






7. Telling only positive things about something or someone - without giving evidence or facts






8. Draws away from a negative feature they ushually hide it with good stuff






9. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






10. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






11. Subsegments of a more general market.






12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






13. Info that is collected for first from original sources






14. Fiving us compliments to try to sell a product






15. Questions behavior of the consumer and quality of the product






16. Research used to gather info about a particular market






17. A rhetorical question in which their really isnt an answer






18. You can run the test over and over and get the same answer






19. A type of testimonial to try to sell something because it is down-to-earth or easy to use






20. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






21. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






22. The reaction the audience has to the message






23. Using costumers fond memories to buy a product






24. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






25. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






27. People devoted to a particular brand. E.g. HOG;Harley Owners Group






28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






29. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






30. An appeal that deals with time - creates a sense of urgency






31. Using symbols to suggest an association with a positive influence






32. Records behaviors of consumers when exposed to product






33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






34. Promoting a special ingredient may make you think the product works better than others






35. New brain- science approach to how people think






36. A regular person using a product to show how good it is






37. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






38. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






39. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






40. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






41. To show loyalty patriotisim to the country






42. Uncovers critical info that becomes the basis for strategic planning






43. People testifying about the value or quality of a product in order to sell it






44. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






45. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






46. Intentionally do not finish a claim






47. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






48. Taking a dangerous and fearful approach to a commercial






49. Many products are nearly identical






50. A distraction from the real issue