Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






2. Repeating words or sounds






3. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






4. Using costumers fond memories to buy a product






5. Builds trustworthyness/credability of product






6. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






7. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






8. Advertisers assure us that their products are foolproof and easy to use.






9. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






10. If you use this product - you will be just like the people in the ad






11. May cover a more specific division of the company; focused on maximizing profit






12. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






13. A rhetorical question in which their really isnt an answer






14. Research used to gather info about a particular market






15. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






16. Most popular demographic used by advertisers






17. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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18. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






19. Indication of an important trend in marketing that is moving beyond two-way communication






20. Uncovers critical info that becomes the basis for strategic planning






21. Using a chance to win a prize to attract attention






22. Descriptions of the target audience that read like a description of someone you know.






23. People devoted to a particular brand. E.g. HOG;Harley Owners Group






24. Suggesting that you must have the product to be happy - popular or satisfied






25. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






26. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






27. Statistics percentages - and numbers to convince you that this product is better than something else






28. Records behaviors of consumers when exposed to product






29. Cheap product that you can afford






30. A regular person using a product to show how good it is






31. Subsegments of a more general market.






32. Where advertisers stress positive qualities and ignore negatives






33. Info that is collected for first from original sources






34. Developed for a brand or product line and evaluated annually






35. Compile info about the product - the product category - competitors - and other details of the marketing environment






36. Using symbols to suggest an association with a positive influence






37. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






38. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






39. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






40. Uses a logical argument of fact to persuade you to buy the product






41. Taking a dangerous and fearful approach to a commercial






42. Focuses on all the elements of advertising






43. New brain- science approach to how people think






44. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






45. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






46. People testifying about the value or quality of a product in order to sell it






47. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






48. If you buy something you will be the first to have it






49. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






50. Showing or announcing a discounted price can make a product look better