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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uses a logical argument of fact to persuade you to buy the product






2. New brain- science approach to how people think






3. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






4. Records behaviors of consumers when exposed to product






5. Cheap product that you can afford






6. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






7. Suggesting that you must have the product to be happy - popular or satisfied






8. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






9. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






10. Occurs when the consumer recognizes a need for a product






11. Info that is collected for first from original sources






12. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Telling only positive things about something or someone - without giving evidence or facts






14. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






15. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






16. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






17. A process which outlines the important players and steps






18. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






19. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






20. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






21. Telling you what to do---"Buy today!" - "Vote now!"






22. Intentionally do not finish a claim






23. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






24. Developed for a brand or product line and evaluated annually






25. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






26. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






27. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






28. People devoted to a particular brand. E.g. HOG;Harley Owners Group






29. People testifying about the value or quality of a product in order to sell it






30. Identifies people who are in the market for the product






31. The reaction the audience has to the message






32. Most popular demographic used by advertisers






33. Background research that uses available published info about a topic






34. Research used to gather info about a particular market






35. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






36. Focuses on all the elements of advertising






37. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






38. To show loyalty patriotisim to the country






39. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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40. If you use this product - you will be just like the people in the ad






41. Suggesting that association with a person or product can make you special






42. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






43. Delivers numerical data






44. Builds trustworthyness/credability of product






45. Connects to audience emotions to win them over to your product






46. Attention - Interest - Desire - Action






47. Personnal attacks people do to discredit their ideas






48. Subsegments of a more general market.






49. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






50. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






Can you answer 50 questions in 15 minutes?



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