Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






2. Many products are nearly identical






3. Showing or announcing a discounted price can make a product look better






4. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






5. Suggesting that you must have the product to be happy - popular or satisfied






6. A process which outlines the important players and steps






7. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






8. New brain- science approach to how people think






9. Attention - Interest - Desire - Action






10. Identifies people who are in the market for the product






11. Taking a dangerous and fearful approach to a commercial






12. A type of testimonial to try to sell something because it is down-to-earth or easy to use






13. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






14. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






15. Use jokes or laughter to get you engaged in a commercial






16. Using costumers fond memories to buy a product






17. People devoted to a particular brand. E.g. HOG;Harley Owners Group






18. Developed for a brand or product line and evaluated annually






19. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






20. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






21. Repeating words or sounds






22. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






23. If you use this product - you will be just like the people in the ad






24. Info that is collected for first from original sources






25. Promoting a special ingredient may make you think the product works better than others






26. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






27. Using a chance to win a prize to attract attention






28. May cover a more specific division of the company; focused on maximizing profit






29. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






30. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






31. People testifying about the value or quality of a product in order to sell it






32. Compile info about the product - the product category - competitors - and other details of the marketing environment






33. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






34. Sensory images to get you interested in their product






35. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






36. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






37. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






38. Gives the illusion that if someone else has it then i should have it too






39. Suggesting that association with a person or product can make you special






40. Connects to audience emotions to win them over to your product






41. A rhetorical question in which their really isnt an answer






42. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






43. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






44. Research used to gather info about a particular market






45. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






46. Fiving us compliments to try to sell a product






47. Builds trustworthyness/credability of product






48. Appeals to costumers disire to be different from everybody else






49. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






50. A regular person using a product to show how good it is