Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that you must have the product to be happy - popular or satisfied






2. Subsegments of a more general market.






3. New brain- science approach to how people think






4. A belief that if you buy this product then your apart of an elite club






5. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






6. Developed for a brand or product line and evaluated annually






7. Background research that uses available published info about a topic






8. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






9. Indication of an important trend in marketing that is moving beyond two-way communication






10. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






11. Suggesting that association with a person or product can make you special






12. Identifies people who are in the market for the product






13. Group of people you use as a model for behavior in specific situations






14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






15. Compile info about the product - the product category - competitors - and other details of the marketing environment






16. May cover a more specific division of the company; focused on maximizing profit






17. Attention - Interest - Desire - Action






18. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






19. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






20. Many products are nearly identical






21. If you use this product - you will be just like the people in the ad






22. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






23. Gives the illusion that if someone else has it then i should have it too






24. Cheap product that you can afford






25. Telling only positive things about something or someone - without giving evidence or facts






26. Descriptions of the target audience that read like a description of someone you know.






27. Appeals to costumers disire to be different from everybody else






28. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






29. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






30. Meaningless or empty words that dont give specific details






31. Info that is collected for first from original sources






32. Focuses on all the elements of advertising






33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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34. You can run the test over and over and get the same answer






35. Delivers numerical data






36. Taking a dangerous and fearful approach to a commercial






37. Informing you about how the product works or helps you






38. Uses a logical argument of fact to persuade you to buy the product






39. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






40. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






41. Promoting a special ingredient may make you think the product works better than others






42. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






43. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






44. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






45. Statistics percentages - and numbers to convince you that this product is better than something else






46. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






47. Most popular demographic used by advertisers






48. Use jokes or laughter to get you engaged in a commercial






49. Compares the product to its competetors






50. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)