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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






2. A regular person using a product to show how good it is






3. Connects to audience emotions to win them over to your product






4. Suggesting that you must have the product to be happy - popular or satisfied






5. Compile info about the product - the product category - competitors - and other details of the marketing environment






6. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






7. Two-way communication; a dialogue or conversation






8. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






9. Fiving us compliments to try to sell a product






10. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






11. Promoting a special ingredient may make you think the product works better than others






12. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






13. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






14. Group of people you use as a model for behavior in specific situations






15. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






16. Intentionally do not finish a claim






17. Suggesting that association with a person or product can make you special






18. Appeals to costumers disire to be different from everybody else






19. Many products are nearly identical






20. Personnal attacks people do to discredit their ideas






21. Delivers numerical data






22. Use jokes or laughter to get you engaged in a commercial






23. A celeberty or famous fiqure that is endorcing a product






24. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






25. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






26. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






27. Taking a dangerous and fearful approach to a commercial






28. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






29. Telling only positive things about something or someone - without giving evidence or facts






30. People testifying about the value or quality of a product in order to sell it






31. Compares the product to its competetors






32. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






33. Statistics percentages - and numbers to convince you that this product is better than something else






34. Uncovers critical info that becomes the basis for strategic planning






35. People devoted to a particular brand. E.g. HOG;Harley Owners Group






36. Using a chance to win a prize to attract attention






37. Identifies people who are in the market for the product






38. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






39. New brain- science approach to how people think






40. Subsegments of a more general market.






41. Using costumers fond memories to buy a product






42. Meaningless or empty words that dont give specific details






43. The reaction the audience has to the message






44. A distraction from the real issue






45. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






46. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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47. To affect parents and make them want to buy the product for their child






48. Builds trustworthyness/credability of product






49. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






50. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers







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Can you answer 50 questions in 15 minutes?


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