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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that you must have the product to be happy - popular or satisfied
humor
must have
VALS
Psychographics
2. Subsegments of a more general market.
Low involvement
Symbols
Qualitative research
Niche Market
3. New brain- science approach to how people think
Neuromarketing
nostalgia
Primary Research
card stacking
4. A belief that if you buy this product then your apart of an elite club
Neuromarketing
Feedback
elitist appeal
Business Plan
5. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Internal Noise
Red Herrin
Glamourous You
Need recognition
6. Developed for a brand or product line and evaluated annually
SMCR model
Marketing Plan
Valid advertising techniques
The Mass Communication Approach
7. Background research that uses available published info about a topic
Types of Consumer Responses
Secondary Research
Reference Group
Need recognition
8. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
SWOT analysis
sense appeal
External Noise
Slippery Slope
9. Indication of an important trend in marketing that is moving beyond two-way communication
Valid advertising techniques
Buzz Marketing
Targeting
rhetorical claim
10. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
unique claim
Ethnographic research
VALS
Marketing Plan
11. Suggesting that association with a person or product can make you special
product comparrision
Strategic research
snob appeal
SWOT analysis
12. Identifies people who are in the market for the product
rhetorical claim
Neuromarketing
Slippery Slope
Consumer research
13. Group of people you use as a model for behavior in specific situations
Warm and Fuzzy
Reference Group
card stacking
Adaption Process
14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
rhetorical claim
Consumer Behavior
Valid advertising techniques
The Big Lie
15. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
Misleading and unethical advertisong techniques
Simple Solution
Niche Market
16. May cover a more specific division of the company; focused on maximizing profit
Business Plan
ethos
transfer
Misleading and unethical advertisong techniques
17. Attention - Interest - Desire - Action
AIDA
Explicit
Adaption Process
transfer
18. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Validity
Functions of a Reference Group
Association
Segmenting
19. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Age
card stacking
weasel words
High Involvement
20. Many products are nearly identical
unique claim
Observation research
parental appeal
Testimonials
21. If you use this product - you will be just like the people in the ad
transfer
product comparrision
elitist appeal
nostalgia
22. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
Red Herrin
Reference Group
Market research
23. Gives the illusion that if someone else has it then i should have it too
External Noise
bandwagon
IMC plan
Internal Noise
24. Cheap product that you can afford
price appeal
unfinished
diversion
pathos
25. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
individuality
nostalgia
IMC plan
26. Descriptions of the target audience that read like a description of someone you know.
call to action
rhetorical claim
Glamourous You
Profiles
27. Appeals to costumers disire to be different from everybody else
Symbols
individuality
unique claim
Reference Group
28. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
unique claim
avant guard
fact and figures
29. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Brand Communities
pathos
Low involvement
Warm and Fuzzy
30. Meaningless or empty words that dont give specific details
Primary Research
card stacking
weasel words
Advertising research
31. Info that is collected for first from original sources
Primary Research
Marketing Plan
Strategic research
testimonial
32. Focuses on all the elements of advertising
VALS
Advertising research
Affective advertising
Campaign Plan
33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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34. You can run the test over and over and get the same answer
Reliability
Functions of a Reference Group
testimonial
bait and switch
35. Delivers numerical data
ethos
Slippery Slope
Business Plan
Quantitative research
36. Taking a dangerous and fearful approach to a commercial
testimonial
Plain Folks
fear
Easy to Use
37. Informing you about how the product works or helps you
Targeting
claim
endorsement
Advertising research
38. Uses a logical argument of fact to persuade you to buy the product
sense appeal
logos
Don't Get Left Out
endorsement
39. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
claim
Niche Market
price appeal
40. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Niche Market
SMCR model
Campaign Plan
Culture and Corporate Culture
41. Promoting a special ingredient may make you think the product works better than others
Qualitative research
special ingredients
Types of Segmentation
call to action
42. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
pathos
Simple Solution
Market research
Explicit
43. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
bait and switch
Age
Qualitative research
Strategic research
44. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
SMCR model
Low involvement
Easy to Use
Primary Research
45. Statistics percentages - and numbers to convince you that this product is better than something else
logos
VALS
facts and fiqures
Symbols
46. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Neuromarketing
Influences on Consumer Decision making
Valid advertising techniques
unique claim
47. Most popular demographic used by advertisers
Age
Buzz Marketing
Targeting
The Mass Communication Approach
48. Use jokes or laughter to get you engaged in a commercial
Intensity
SMCR model
humor
Strategic research
49. Compares the product to its competetors
Consumer research
product comparrision
Intensity
Low involvement
50. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
The Mass Communication Approach
weasel words
SMCR model
Experts