Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New brain- science approach to how people think






2. Personnal attacks people do to discredit their ideas






3. Promoting a special ingredient may make you think the product works better than others






4. Background research that uses available published info about a topic






5. Subsegments of a more general market.






6. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






7. Suggesting that you must have the product to be happy - popular or satisfied






8. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






9. Occurs when the consumer recognizes a need for a product






10. Questions behavior of the consumer and quality of the product






11. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






12. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






13. Sensory images to get you interested in their product






14. Fiving us compliments to try to sell a product






15. Many products are nearly identical






16. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






17. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






18. Where advertisers stress positive qualities and ignore negatives






19. Using costumers fond memories to buy a product






20. Research used to gather info about a particular market






21. Telling you what to do---"Buy today!" - "Vote now!"






22. Indication of an important trend in marketing that is moving beyond two-way communication






23. Focuses on all the elements of advertising






24. If you use this product - you will be just like the people in the ad






25. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






26. Builds trustworthyness/credability of product






27. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






28. Compile info about the product - the product category - competitors - and other details of the marketing environment






29. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






30. Most popular demographic used by advertisers






31. Info that is collected for first from original sources






32. Repeating words or sounds






33. May cover a more specific division of the company; focused on maximizing profit






34. A regular person using a product to show how good it is






35. To show loyalty patriotisim to the country






36. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






37. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






38. Intentionally do not finish a claim






39. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






40. Delivers numerical data






41. A rhetorical question in which their really isnt an answer






42. Identifies people who are in the market for the product






43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






44. Using a chance to win a prize to attract attention






45. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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46. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






47. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






48. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






49. People testifying about the value or quality of a product in order to sell it






50. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment