Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statistics percentages - and numbers to convince you that this product is better than something else






2. Appeals to costumers disire to be different from everybody else






3. To show loyalty patriotisim to the country






4. Most popular demographic used by advertisers






5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






6. Suggesting that association with a person or product can make you special






7. Connects to audience emotions to win them over to your product






8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Developed for a brand or product line and evaluated annually






10. Personnal attacks people do to discredit their ideas






11. Occurs when the consumer recognizes a need for a product






12. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. People testifying about the value or quality of a product in order to sell it






14. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






15. People devoted to a particular brand. E.g. HOG;Harley Owners Group






16. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






17. Subsegments of a more general market.






18. Showing or announcing a discounted price can make a product look better






19. Compares the product to its competetors






20. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






21. Compile info about the product - the product category - competitors - and other details of the marketing environment






22. If you buy something you will be the first to have it






23. A distraction from the real issue






24. Informing you about how the product works or helps you






25. A regular person using a product to show how good it is






26. Telling you what to do---"Buy today!" - "Vote now!"






27. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






28. The reaction the audience has to the message






29. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






30. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






31. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






32. Many products are nearly identical






33. Promoting a special ingredient may make you think the product works better than others






34. More tightly focused on solving a particular marketing communication problem in a specified time.






35. Focuses on all the elements of advertising






36. Use jokes or laughter to get you engaged in a commercial






37. Records behaviors of consumers when exposed to product






38. Indication of an important trend in marketing that is moving beyond two-way communication






39. Research used to gather info about a particular market






40. Suggesting that you must have the product to be happy - popular or satisfied






41. Uncovers critical info that becomes the basis for strategic planning






42. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






43. A celeberty or famous fiqure that is endorcing a product






44. Identifies people who are in the market for the product






45. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






46. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






47. Using symbols to suggest an association with a positive influence






48. Attention - Interest - Desire - Action






49. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






50. Cheap product that you can afford