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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
elitist appeal
Slippery Slope
ethos
2. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Adaption Process
bandwagon
Misleading and unethical advertisong techniques
fear
3. A belief that if you buy this product then your apart of an elite club
parental appeal
elitist appeal
Reliability
facts and fiqures
4. Info that is collected for first from original sources
Primary Research
avant guard
Affective advertising
Strategic research
5. If you use this product - you will be just like the people in the ad
Simple Solution
Influences on Consumer Decision making
transfer
IMC plan
6. Fiving us compliments to try to sell a product
Reference Group
Secondary Research
Flattery
Association
7. A process which outlines the important players and steps
testimonial
Affective advertising
Valid advertising techniques
The Mass Communication Approach
8. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
Campaign Plan
price appeal
Buzz Marketing
9. Records behaviors of consumers when exposed to product
Market research
Reliability
Observation research
sense appeal
10. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Kairos
Don't Get Left Out
Affective advertising
Consumer Behavior
11. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
The Big Lie
Culture and Corporate Culture
Advertising research
12. To affect parents and make them want to buy the product for their child
Testimonials
Types of Segmentation
parental appeal
price appeal
13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Explicit
testimonial
Intensity
fear
14. Use jokes or laughter to get you engaged in a commercial
humor
The Mass Communication Approach
Valid advertising techniques
testimonial
15. Developed for a brand or product line and evaluated annually
Valid advertising techniques
Plain Folks
Consumer Behavior
Marketing Plan
16. Identifies people who are in the market for the product
Consumer research
SWOT analysis
Types of Segmentation
Brand Communities
17. To show loyalty patriotisim to the country
avant guard
sense appeal
patriotisim
Warm and Fuzzy
18. Using costumers fond memories to buy a product
nostalgia
Psychographics
Kairos
must have
19. Repeating words or sounds
The Mass Communication Approach
repitition
Reliability
rhetorical claim
20. Appeals to costumers disire to be different from everybody else
individuality
transfer
Market research
Testimonials
21. Subsegments of a more general market.
Business Plan
humor
Secondary Research
Niche Market
22. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
logos
Segmenting
The Mass Communication Approach
games and activities
23. Two-way communication; a dialogue or conversation
High Involvement
Reliability
Interactive Communication
Don't Get Left Out
24. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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25. Background research that uses available published info about a topic
Secondary Research
patriotisim
nostalgia
High Involvement
26. A regular person using a product to show how good it is
Don't Get Left Out
Qualitative research
Profiles
testimonial
27. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SMCR model
Explicit
product comparrision
facts and fiqures
28. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
High Involvement
rhetorical claim
Bribery
Marketing Plan
29. Uses a logical argument of fact to persuade you to buy the product
logos
Low involvement
claim
Profiles
30. Meaningless or empty words that dont give specific details
fear
Culture and Corporate Culture
Buzz Marketing
weasel words
31. Promoting a special ingredient may make you think the product works better than others
Flattery
Segmenting
special ingredients
Ethnographic research
32. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
pathos
Flattery
VALS
33. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
price appeal
Business Plan
Adaption Process
Culture and Corporate Culture
34. Builds trustworthyness/credability of product
ethos
price appeal
Reliability
Bribery
35. Using a chance to win a prize to attract attention
Misleading and unethical advertisong techniques
price appeal
prizes - sweepstakes and gifts
Psychographics
36. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Intensity
Brand Communities
Primary Research
Profiles
37. Many products are nearly identical
Business Plan
Feedback
Don't Get Left Out
unique claim
38. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
name-calling
must have
Functions of a Reference Group
logos
39. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Strategic research
Psychographics
Marketing Plan
Quantitative research
40. Occurs when the consumer recognizes a need for a product
product comparrision
Need recognition
Quantitative research
Profiles
41. Involves the researcher actually living the life of the people or group being studied.
testimonial
Ethnographic research
Neuromarketing
avant guard
42. Cheap product that you can afford
Marketing Plan
price appeal
endorsement
Advertising research
43. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
SMCR model
Adaption Process
Primary Research
External Noise
44. May cover a more specific division of the company; focused on maximizing profit
Business Plan
fear
Don't Get Left Out
bandwagon
45. Focuses on all the elements of advertising
Reliability
The Mass Communication Approach
Advertising research
Symbols
46. Compile info about the product - the product category - competitors - and other details of the marketing environment
must have
Market research
Easy to Use
Consumer Behavior
47. A rhetorical question in which their really isnt an answer
rhetorical claim
Strategic research
Simple Solution
The Mass Communication Approach
48. Questions behavior of the consumer and quality of the product
Easy to Use
Qualitative research
Influences on Consumer Decision making
nostalgia
49. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Age
The various ways to segment consumers
patriotisim
sales and price
50. Advertisers assure us that their products are foolproof and easy to use.
Easy to Use
Campaign Plan
Kairos
Types of Segmentation
Can you answer 50 questions in 15 minutes?
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