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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Primary Research
fear
Misleading and unethical advertisong techniques
Simple Solution
2. Appeals to costumers disire to be different from everybody else
price appeal
Campaign Plan
must have
individuality
3. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
testimonial
Functions of a Reference Group
parental appeal
The various ways to segment consumers
4. Compares the product to its competetors
product comparrision
Plain Folks
Glamourous You
Business Plan
5. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
must have
Need recognition
VALS
facts and fiqures
6. A belief that if you buy this product then your apart of an elite club
product comparrision
Business Plan
bandwagon
elitist appeal
7. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
Market research
SMCR model
Reference Group
Business Plan
8. Occurs when the consumer recognizes a need for a product
Functions of a Reference Group
Need recognition
Quantitative research
Internal Noise
9. Personnal attacks people do to discredit their ideas
name-calling
special ingredients
Association
Marketing Plan
10. Uncovers critical info that becomes the basis for strategic planning
Bribery
fact and figures
Strategic research
name-calling
11. Advertisers assure us that their products are foolproof and easy to use.
Don't Get Left Out
Easy to Use
unfinished
Reference Group
12. Records behaviors of consumers when exposed to product
avant guard
Buzz Marketing
Segmenting
Observation research
13. Many products are nearly identical
External Noise
unique claim
parental appeal
Red Herrin
14. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
testimonial
diversion
Glamourous You
unique claim
15. Using a chance to win a prize to attract attention
patriotisim
prizes - sweepstakes and gifts
IMC plan
endorsement
16. Developed for a brand or product line and evaluated annually
Strategic research
Marketing Plan
bandwagon
elitist appeal
17. People testifying about the value or quality of a product in order to sell it
Testimonials
Niche Market
Primary Research
VALS
18. Sensory images to get you interested in their product
Don't Get Left Out
price appeal
Reliability
sense appeal
19. New brain- science approach to how people think
Neuromarketing
Validity
IMC plan
Simple Solution
20. A regular person using a product to show how good it is
testimonial
Influences on Consumer Decision making
Targeting
nostalgia
21. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
call to action
Profiles
SWOT analysis
Marketing Plan
22. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Affective advertising
Explicit
Feedback
Testimonials
23. A rhetorical question in which their really isnt an answer
The various ways to segment consumers
rhetorical claim
special ingredients
avant guard
24. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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25. Involves the researcher actually living the life of the people or group being studied.
Consumer research
sales and price
Ethnographic research
special ingredients
26. Intentionally do not finish a claim
SMCR model
Red Herrin
unfinished
IMC plan
27. Repeating words or sounds
Niche Market
bait and switch
repitition
Warm and Fuzzy
28. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
humor
Affective advertising
bandwagon
29. Draws away from a negative feature they ushually hide it with good stuff
diversion
prizes - sweepstakes and gifts
Valid advertising techniques
Explicit
30. Builds trustworthyness/credability of product
Kairos
Desires that Successful Brands Satisfy
ethos
rhetorical claim
31. Suggesting that you must have the product to be happy - popular or satisfied
avant guard
rhetorical claim
Reliability
must have
32. Most popular demographic used by advertisers
Affective advertising
High Involvement
Age
bait and switch
33. Subsegments of a more general market.
Niche Market
Experts
Misleading and unethical advertisong techniques
endorsement
34. If you use this product - you will be just like the people in the ad
transfer
Experts
The various ways to segment consumers
Symbols
35. A type of testimonial to try to sell something because it is down-to-earth or easy to use
individuality
Plain Folks
pathos
avant guard
36. Use jokes or laughter to get you engaged in a commercial
humor
ethos
Testimonials
Flattery
37. Uses a logical argument of fact to persuade you to buy the product
sense appeal
bandwagon
Valid advertising techniques
logos
38. Two-way communication; a dialogue or conversation
call to action
Interactive Communication
Types of Segmentation
bandwagon
39. Using costumers fond memories to buy a product
SMCR model
Misleading and unethical advertisong techniques
Validity
nostalgia
40. If you buy something you will be the first to have it
avant guard
Psychographics
Qualitative research
pathos
41. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Quantitative research
Feedback
Segmenting
Need recognition
42. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
The various ways to segment consumers
Symbols
humor
Experts
43. Where advertisers stress positive qualities and ignore negatives
endorsement
Kairos
card stacking
Validity
44. More tightly focused on solving a particular marketing communication problem in a specified time.
Affective advertising
Campaign Plan
Strategic research
Plain Folks
45. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
special ingredients
Market research
High Involvement
must have
46. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
card stacking
humor
sense appeal
Symbols
47. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Consumer research
Interactive Communication
Strategic research
Valid advertising techniques
48. May cover a more specific division of the company; focused on maximizing profit
testimonial
Business Plan
Desires that Successful Brands Satisfy
weasel words
49. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
Advertising research
Kairos
Primary Research
50. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
fact and figures
Campaign Plan
Warm and Fuzzy
Consumer research