Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






2. Info that is collected for first from original sources






3. Many products are nearly identical






4. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






5. Developed for a brand or product line and evaluated annually






6. Focuses on all the elements of advertising






7. More tightly focused on solving a particular marketing communication problem in a specified time.






8. A belief that if you buy this product then your apart of an elite club






9. Telling you what to do---"Buy today!" - "Vote now!"






10. Two-way communication; a dialogue or conversation






11. Personnal attacks people do to discredit their ideas






12. Indication of an important trend in marketing that is moving beyond two-way communication






13. An appeal that deals with time - creates a sense of urgency






14. If you use this product - you will be just like the people in the ad






15. The reaction the audience has to the message






16. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






17. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






18. Compile info about the product - the product category - competitors - and other details of the marketing environment






19. A celeberty or famous fiqure that is endorcing a product






20. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






21. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






22. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






23. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






24. Suggesting that association with a person or product can make you special






25. Sensory images to get you interested in their product






26. Appeals to costumers disire to be different from everybody else






27. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






28. You can run the test over and over and get the same answer






29. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






30. Research used to gather info about a particular market






31. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






32. Compares the product to its competetors






33. Uses a logical argument of fact to persuade you to buy the product






34. Records behaviors of consumers when exposed to product






35. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






36. Subsegments of a more general market.






37. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






38. Suggesting that you must have the product to be happy - popular or satisfied






39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






40. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






41. Questions behavior of the consumer and quality of the product






42. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






43. Informing you about how the product works or helps you






44. May cover a more specific division of the company; focused on maximizing profit






45. Research that actually measures what it says it measures






46. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






47. Occurs when the consumer recognizes a need for a product






48. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






49. Taking a dangerous and fearful approach to a commercial






50. Using symbols to suggest an association with a positive influence