Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personnal attacks people do to discredit their ideas






2. A regular person using a product to show how good it is






3. Builds trustworthyness/credability of product






4. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






5. A process which outlines the important players and steps






6. May cover a more specific division of the company; focused on maximizing profit






7. Meaningless or empty words that dont give specific details






8. Gives the illusion that if someone else has it then i should have it too






9. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






10. The reaction the audience has to the message






11. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






12. Using costumers fond memories to buy a product






13. Identifies people who are in the market for the product






14. Involves the researcher actually living the life of the people or group being studied.






15. Advertisers assure us that their products are foolproof and easy to use.






16. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






17. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






18. Delivers numerical data






19. New brain- science approach to how people think






20. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






21. Suggesting that you must have the product to be happy - popular or satisfied






22. Indication of an important trend in marketing that is moving beyond two-way communication






23. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






24. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






25. Statistics percentages - and numbers to convince you that this product is better than something else






26. People testifying about the value or quality of a product in order to sell it






27. Telling you what to do---"Buy today!" - "Vote now!"






28. Records behaviors of consumers when exposed to product






29. Fiving us compliments to try to sell a product






30. Developed for a brand or product line and evaluated annually






31. A celeberty or famous fiqure that is endorcing a product






32. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






33. To show loyalty patriotisim to the country






34. Uncovers critical info that becomes the basis for strategic planning






35. People devoted to a particular brand. E.g. HOG;Harley Owners Group






36. Focuses on all the elements of advertising






37. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






38. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






39. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






40. You can run the test over and over and get the same answer






41. Use jokes or laughter to get you engaged in a commercial






42. A rhetorical question in which their really isnt an answer






43. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






44. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






45. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






46. Taking a dangerous and fearful approach to a commercial






47. Sensory images to get you interested in their product






48. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






49. Draws away from a negative feature they ushually hide it with good stuff






50. Dividing the market into groups of people who have similar characteristics in certain key product related areas.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests