Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can run the test over and over and get the same answer






2. Descriptions of the target audience that read like a description of someone you know.






3. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






4. To affect parents and make them want to buy the product for their child






5. Meaningless or empty words that dont give specific details






6. Group of people you use as a model for behavior in specific situations






7. Research used to gather info about a particular market






8. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






9. Telling only positive things about something or someone - without giving evidence or facts






10. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






11. Connects to audience emotions to win them over to your product






12. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






13. A type of testimonial to try to sell something because it is down-to-earth or easy to use






14. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






15. Two-way communication; a dialogue or conversation






16. Delivers numerical data






17. Identifies people who are in the market for the product






18. Using symbols to suggest an association with a positive influence






19. If you use this product - you will be just like the people in the ad






20. Compares the product to its competetors






21. Gives the illusion that if someone else has it then i should have it too






22. Sensory images to get you interested in their product






23. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






24. Statistics percentages - and numbers to convince you that this product is better than something else






25. Intentionally do not finish a claim






26. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






27. A process which outlines the important players and steps






28. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






29. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






30. New brain- science approach to how people think






31. Draws away from a negative feature they ushually hide it with good stuff






32. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






33. Questions behavior of the consumer and quality of the product






34. People testifying about the value or quality of a product in order to sell it






35. Promoting a special ingredient may make you think the product works better than others






36. Developed for a brand or product line and evaluated annually






37. Occurs when the consumer recognizes a need for a product






38. More tightly focused on solving a particular marketing communication problem in a specified time.






39. Telling you what to do---"Buy today!" - "Vote now!"






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. Appeals to costumers disire to be different from everybody else






42. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






43. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






44. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






45. Records behaviors of consumers when exposed to product






46. Repeating words or sounds






47. Showing or announcing a discounted price can make a product look better






48. Advertisers assure us that their products are foolproof and easy to use.






49. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


50. Most popular demographic used by advertisers