Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it






2. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






3. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






4. Use jokes or laughter to get you engaged in a commercial






5. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






6. A process which outlines the important players and steps






7. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






8. Meaningless or empty words that dont give specific details






9. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






10. Descriptions of the target audience that read like a description of someone you know.






11. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






12. Records behaviors of consumers when exposed to product






13. Where advertisers stress positive qualities and ignore negatives






14. People devoted to a particular brand. E.g. HOG;Harley Owners Group






15. Occurs when the consumer recognizes a need for a product






16. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






17. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






18. Intentionally do not finish a claim






19. The reaction the audience has to the message






20. Promoting a special ingredient may make you think the product works better than others






21. Compile info about the product - the product category - competitors - and other details of the marketing environment






22. Taking a dangerous and fearful approach to a commercial






23. Research that actually measures what it says it measures






24. Attention - Interest - Desire - Action






25. Cheap product that you can afford






26. A celeberty or famous fiqure that is endorcing a product






27. Questions behavior of the consumer and quality of the product






28. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






29. Involves the researcher actually living the life of the people or group being studied.






30. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






31. Telling you what to do---"Buy today!" - "Vote now!"






32. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






33. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






34. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






35. Appeals to costumers disire to be different from everybody else






36. Using a chance to win a prize to attract attention






37. Delivers numerical data






38. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






39. Research used to gather info about a particular market






40. Draws away from a negative feature they ushually hide it with good stuff






41. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






42. Statistics percentages - and numbers to convince you that this product is better than something else






43. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






44. Background research that uses available published info about a topic






45. A type of testimonial to try to sell something because it is down-to-earth or easy to use






46. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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47. Group of people you use as a model for behavior in specific situations






48. New brain- science approach to how people think






49. You can run the test over and over and get the same answer






50. Showing or announcing a discounted price can make a product look better







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Can you answer 50 questions in 15 minutes?


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