Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you buy something you will be the first to have it






2. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






3. Uncovers critical info that becomes the basis for strategic planning






4. Use jokes or laughter to get you engaged in a commercial






5. Sensory images to get you interested in their product






6. People testifying about the value or quality of a product in order to sell it






7. Info that is collected for first from original sources






8. You can run the test over and over and get the same answer






9. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






10. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






11. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






12. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






13. Two-way communication; a dialogue or conversation






14. Involves the researcher actually living the life of the people or group being studied.






15. Most popular demographic used by advertisers






16. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






17. To show loyalty patriotisim to the country






18. Promoting a special ingredient may make you think the product works better than others






19. Statistics percentages - and numbers to convince you that this product is better than something else






20. Builds trustworthyness/credability of product






21. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






22. Background research that uses available published info about a topic






23. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






24. Intentionally do not finish a claim






25. A rhetorical question in which their really isnt an answer






26. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






27. Identifies people who are in the market for the product






28. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






29. Using a chance to win a prize to attract attention






30. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






31. Records behaviors of consumers when exposed to product






32. Using costumers fond memories to buy a product






33. An appeal that deals with time - creates a sense of urgency






34. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






35. Descriptions of the target audience that read like a description of someone you know.






36. Taking a dangerous and fearful approach to a commercial






37. Draws away from a negative feature they ushually hide it with good stuff






38. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






39. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






40. A distraction from the real issue






41. Indication of an important trend in marketing that is moving beyond two-way communication






42. Subsegments of a more general market.






43. Appeals to costumers disire to be different from everybody else






44. Repeating words or sounds






45. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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46. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






47. To affect parents and make them want to buy the product for their child






48. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






49. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






50. Connects to audience emotions to win them over to your product