Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






2. If you buy something you will be the first to have it






3. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






4. Descriptions of the target audience that read like a description of someone you know.






5. Telling only positive things about something or someone - without giving evidence or facts






6. A belief that if you buy this product then your apart of an elite club






7. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






8. Repeating words or sounds






9. Developed for a brand or product line and evaluated annually






10. May cover a more specific division of the company; focused on maximizing profit






11. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






12. Two-way communication; a dialogue or conversation






13. More tightly focused on solving a particular marketing communication problem in a specified time.






14. Cheap product that you can afford






15. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






16. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






17. Subsegments of a more general market.






18. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






20. A distraction from the real issue






21. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






22. A regular person using a product to show how good it is






23. Personnal attacks people do to discredit their ideas






24. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






25. Using symbols to suggest an association with a positive influence






26. Occurs when the consumer recognizes a need for a product






27. Advertisers assure us that their products are foolproof and easy to use.






28. Builds trustworthyness/credability of product






29. Using costumers fond memories to buy a product






30. Meaningless or empty words that dont give specific details






31. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






32. A type of testimonial to try to sell something because it is down-to-earth or easy to use






33. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






34. Gives the illusion that if someone else has it then i should have it too






35. Connects to audience emotions to win them over to your product






36. Using a chance to win a prize to attract attention






37. A process which outlines the important players and steps






38. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






39. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






40. Taking a dangerous and fearful approach to a commercial






41. Identifies people who are in the market for the product






42. Telling you what to do---"Buy today!" - "Vote now!"






43. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






44. Many products are nearly identical






45. New brain- science approach to how people think






46. Questions behavior of the consumer and quality of the product






47. If you use this product - you will be just like the people in the ad






48. Delivers numerical data






49. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






50. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.