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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action
sense appeal
AIDA
transfer
avant guard
2. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
Bribery
Brand Communities
SMCR model
Market research
3. Fiving us compliments to try to sell a product
unfinished
diversion
patriotisim
Flattery
4. Using a chance to win a prize to attract attention
Testimonials
sense appeal
endorsement
prizes - sweepstakes and gifts
5. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
fact and figures
Observation research
Misleading and unethical advertisong techniques
Internal Noise
6. Builds trustworthyness/credability of product
Affective advertising
special ingredients
ethos
must have
7. Informing you about how the product works or helps you
avant guard
Niche Market
Reliability
claim
8. Many products are nearly identical
weasel words
unique claim
glittering generality
AIDA
9. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
fact and figures
patriotisim
Valid advertising techniques
Buzz Marketing
10. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
AIDA
bandwagon
fear
11. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Don't Get Left Out
fact and figures
Culture and Corporate Culture
special ingredients
12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Low involvement
Profiles
Types of Segmentation
repitition
13. Suggesting that you must have the product to be happy - popular or satisfied
AIDA
Market research
Consumer Behavior
must have
14. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Campaign Plan
SWOT analysis
games and activities
Slippery Slope
15. Telling you what to do---"Buy today!" - "Vote now!"
call to action
special ingredients
pathos
Misleading and unethical advertisong techniques
16. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Glamourous You
Reliability
Business Plan
Internal Noise
17. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Qualitative research
Slippery Slope
Observation research
special ingredients
18. Using costumers fond memories to buy a product
Quantitative research
parental appeal
patriotisim
nostalgia
19. Personnal attacks people do to discredit their ideas
Neuromarketing
nostalgia
Qualitative research
name-calling
20. People testifying about the value or quality of a product in order to sell it
endorsement
ethos
Testimonials
individuality
21. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
Symbols
Testimonials
card stacking
22. Most popular demographic used by advertisers
Adaption Process
VALS
Age
Need recognition
23. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Valid advertising techniques
pathos
Simple Solution
Low involvement
24. Advertisers assure us that their products are foolproof and easy to use.
Intensity
Easy to Use
IMC plan
Quantitative research
25. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Simple Solution
High Involvement
Brand Communities
special ingredients
26. Focuses on all the elements of advertising
card stacking
Advertising research
sales and price
parental appeal
27. Research used to gather info about a particular market
Market research
The various ways to segment consumers
External Noise
ethos
28. A belief that if you buy this product then your apart of an elite club
elitist appeal
ethos
Observation research
testimonial
29. A process which outlines the important players and steps
testimonial
The Mass Communication Approach
Affective advertising
price appeal
30. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Reference Group
Red Herrin
Consumer Behavior
Warm and Fuzzy
31. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
facts and fiqures
Misleading and unethical advertisong techniques
Types of Segmentation
Reliability
32. Sensory images to get you interested in their product
sense appeal
Warm and Fuzzy
External Noise
Business Plan
33. A regular person using a product to show how good it is
Psychographics
testimonial
Functions of a Reference Group
Misleading and unethical advertisong techniques
34. Meaningless or empty words that dont give specific details
special ingredients
individuality
Segmenting
weasel words
35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
rhetorical claim
Marketing Plan
Experts
Market research
36. Uses a logical argument of fact to persuade you to buy the product
fact and figures
Red Herrin
Warm and Fuzzy
logos
37. To affect parents and make them want to buy the product for their child
parental appeal
Qualitative research
sales and price
special ingredients
38. Promoting a special ingredient may make you think the product works better than others
Plain Folks
special ingredients
Consumer research
nostalgia
39. A rhetorical question in which their really isnt an answer
fear
Segmenting
High Involvement
rhetorical claim
40. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Validity
glittering generality
IMC plan
Kairos
41. You can run the test over and over and get the same answer
Profiles
prizes - sweepstakes and gifts
Observation research
Reliability
42. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
bait and switch
Don't Get Left Out
avant guard
43. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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44. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Testimonials
Slippery Slope
games and activities
Segmenting
45. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
card stacking
Primary Research
Niche Market
46. Uncovers critical info that becomes the basis for strategic planning
Marketing Plan
IMC plan
Explicit
Strategic research
47. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
ethos
Need recognition
Types of Consumer Responses
48. A distraction from the real issue
glittering generality
Quantitative research
Red Herrin
patriotisim
49. Draws away from a negative feature they ushually hide it with good stuff
call to action
diversion
Internal Noise
Functions of a Reference Group
50. Background research that uses available published info about a topic
fear
Secondary Research
ethos
unique claim