Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intentionally do not finish a claim






2. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






3. Builds trustworthyness/credability of product






4. Identifies people who are in the market for the product






5. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






6. You can run the test over and over and get the same answer






7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






8. Showing or announcing a discounted price can make a product look better






9. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






10. Research used to gather info about a particular market






11. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






12. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






13. Where advertisers stress positive qualities and ignore negatives






14. Two-way communication; a dialogue or conversation






15. Statistics percentages - and numbers to convince you that this product is better than something else






16. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






17. Using costumers fond memories to buy a product






18. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. Taking a dangerous and fearful approach to a commercial






20. Background research that uses available published info about a topic






21. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






22. Telling only positive things about something or someone - without giving evidence or facts






23. Using a chance to win a prize to attract attention






24. A process which outlines the important players and steps






25. Gives the illusion that if someone else has it then i should have it too






26. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






27. If you buy something you will be the first to have it






28. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






29. Appeals to costumers disire to be different from everybody else






30. Sensory images to get you interested in their product






31. Suggesting that you must have the product to be happy - popular or satisfied






32. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






33. Advertisers assure us that their products are foolproof and easy to use.






34. A rhetorical question in which their really isnt an answer






35. Telling you what to do---"Buy today!" - "Vote now!"






36. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






37. To affect parents and make them want to buy the product for their child






38. Uses a logical argument of fact to persuade you to buy the product






39. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






40. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






41. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






42. Cheap product that you can afford






43. Most popular demographic used by advertisers






44. Group of people you use as a model for behavior in specific situations






45. Descriptions of the target audience that read like a description of someone you know.






46. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






47. Suggesting that association with a person or product can make you special






48. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






49. Connects to audience emotions to win them over to your product






50. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it