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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cheap product that you can afford






2. Using costumers fond memories to buy a product






3. Connects to audience emotions to win them over to your product






4. Suggesting that association with a person or product can make you special






5. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






6. A process which outlines the important players and steps






7. Two-way communication; a dialogue or conversation






8. Research used to gather info about a particular market






9. Identifies people who are in the market for the product






10. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






11. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






12. Background research that uses available published info about a topic






13. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






14. Personnal attacks people do to discredit their ideas






15. If you buy something you will be the first to have it






16. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






17. A rhetorical question in which their really isnt an answer






18. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






19. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






20. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






21. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






22. Compile info about the product - the product category - competitors - and other details of the marketing environment






23. Telling only positive things about something or someone - without giving evidence or facts






24. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






25. Uncovers critical info that becomes the basis for strategic planning






26. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






27. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






28. Fiving us compliments to try to sell a product






29. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






30. The reaction the audience has to the message






31. Records behaviors of consumers when exposed to product






32. Where advertisers stress positive qualities and ignore negatives






33. People devoted to a particular brand. E.g. HOG;Harley Owners Group






34. Delivers numerical data






35. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






36. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






37. Suggesting that you must have the product to be happy - popular or satisfied






38. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






39. Builds trustworthyness/credability of product






40. Using a chance to win a prize to attract attention






41. Draws away from a negative feature they ushually hide it with good stuff






42. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






43. You can run the test over and over and get the same answer






44. To show loyalty patriotisim to the country






45. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






46. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






47. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






48. Developed for a brand or product line and evaluated annually






49. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






50. New brain- science approach to how people think







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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