Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaningless or empty words that dont give specific details






2. Suggesting that you must have the product to be happy - popular or satisfied






3. Focuses on all the elements of advertising






4. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






5. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






6. If you buy something you will be the first to have it






7. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






8. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






9. Delivers numerical data






10. Research used to gather info about a particular market






11. Using a chance to win a prize to attract attention






12. A celeberty or famous fiqure that is endorcing a product






13. You can run the test over and over and get the same answer






14. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






15. Sensory images to get you interested in their product






16. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






17. A type of testimonial to try to sell something because it is down-to-earth or easy to use






18. Where advertisers stress positive qualities and ignore negatives






19. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






20. To affect parents and make them want to buy the product for their child






21. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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22. Research that actually measures what it says it measures






23. Builds trustworthyness/credability of product






24. Attention - Interest - Desire - Action






25. Connects to audience emotions to win them over to your product






26. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






27. Subsegments of a more general market.






28. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






29. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






30. Intentionally do not finish a claim






31. If you use this product - you will be just like the people in the ad






32. May cover a more specific division of the company; focused on maximizing profit






33. A rhetorical question in which their really isnt an answer






34. Two-way communication; a dialogue or conversation






35. Involves the researcher actually living the life of the people or group being studied.






36. An appeal that deals with time - creates a sense of urgency






37. Cheap product that you can afford






38. To show loyalty patriotisim to the country






39. Taking a dangerous and fearful approach to a commercial






40. Uncovers critical info that becomes the basis for strategic planning






41. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






42. Indication of an important trend in marketing that is moving beyond two-way communication






43. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






44. Fiving us compliments to try to sell a product






45. Personnal attacks people do to discredit their ideas






46. New brain- science approach to how people think






47. Most popular demographic used by advertisers






48. Advertisers assure us that their products are foolproof and easy to use.






49. Occurs when the consumer recognizes a need for a product






50. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea