Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questions behavior of the consumer and quality of the product






2. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






3. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






4. A belief that if you buy this product then your apart of an elite club






5. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






6. Using a chance to win a prize to attract attention






7. Indication of an important trend in marketing that is moving beyond two-way communication






8. Research used to gather info about a particular market






9. Uncovers critical info that becomes the basis for strategic planning






10. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






11. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






12. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






14. Using symbols to suggest an association with a positive influence






15. Fiving us compliments to try to sell a product






16. Statistics percentages - and numbers to convince you that this product is better than something else






17. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. Use jokes or laughter to get you engaged in a commercial






19. To show loyalty patriotisim to the country






20. Draws away from a negative feature they ushually hide it with good stuff






21. Repeating words or sounds






22. A rhetorical question in which their really isnt an answer






23. Records behaviors of consumers when exposed to product






24. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






25. Group of people you use as a model for behavior in specific situations






26. Occurs when the consumer recognizes a need for a product






27. Cheap product that you can afford






28. Most popular demographic used by advertisers






29. Suggesting that association with a person or product can make you special






30. Connects to audience emotions to win them over to your product






31. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


32. Builds trustworthyness/credability of product






33. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






35. An appeal that deals with time - creates a sense of urgency






36. A process which outlines the important players and steps






37. Intentionally do not finish a claim






38. Meaningless or empty words that dont give specific details






39. The reaction the audience has to the message






40. Research that actually measures what it says it measures






41. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






42. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






43. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






44. You can run the test over and over and get the same answer






45. A regular person using a product to show how good it is






46. Sensory images to get you interested in their product






47. Uses a logical argument of fact to persuade you to buy the product






48. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






49. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






50. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)