Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






2. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






3. Gives the illusion that if someone else has it then i should have it too






4. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






5. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






6. Group of people you use as a model for behavior in specific situations






7. You can run the test over and over and get the same answer






8. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






9. Appeals to costumers disire to be different from everybody else






10. A celeberty or famous fiqure that is endorcing a product






11. Statistics percentages - and numbers to convince you that this product is better than something else






12. A belief that if you buy this product then your apart of an elite club






13. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






14. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






15. A rhetorical question in which their really isnt an answer






16. If you buy something you will be the first to have it






17. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






18. People devoted to a particular brand. E.g. HOG;Harley Owners Group






19. Telling only positive things about something or someone - without giving evidence or facts






20. Taking a dangerous and fearful approach to a commercial






21. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






22. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






23. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






24. A regular person using a product to show how good it is






25. Occurs when the consumer recognizes a need for a product






26. Telling you what to do---"Buy today!" - "Vote now!"






27. Suggesting that you must have the product to be happy - popular or satisfied






28. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






29. Showing or announcing a discounted price can make a product look better






30. Connects to audience emotions to win them over to your product






31. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






32. Compares the product to its competetors






33. Sensory images to get you interested in their product






34. Builds trustworthyness/credability of product






35. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






36. People testifying about the value or quality of a product in order to sell it






37. To affect parents and make them want to buy the product for their child






38. Identifies people who are in the market for the product






39. Cheap product that you can afford






40. Informing you about how the product works or helps you






41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






42. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






43. Background research that uses available published info about a topic






44. Records behaviors of consumers when exposed to product






45. Intentionally do not finish a claim






46. Advertisers assure us that their products are foolproof and easy to use.






47. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






48. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






49. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






50. Repeating words or sounds