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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A process which outlines the important players and steps






2. Research used to gather info about a particular market






3. Showing or announcing a discounted price can make a product look better






4. Intentionally do not finish a claim






5. Attention - Interest - Desire - Action






6. People testifying about the value or quality of a product in order to sell it






7. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






8. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






9. Fiving us compliments to try to sell a product






10. If you use this product - you will be just like the people in the ad






11. To affect parents and make them want to buy the product for their child






12. Gives the illusion that if someone else has it then i should have it too






13. May cover a more specific division of the company; focused on maximizing profit






14. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






15. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






16. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






17. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. A celeberty or famous fiqure that is endorcing a product






19. A distraction from the real issue






20. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






21. An appeal that deals with time - creates a sense of urgency






22. Use jokes or laughter to get you engaged in a commercial






23. Appeals to costumers disire to be different from everybody else






24. You can run the test over and over and get the same answer






25. Suggesting that you must have the product to be happy - popular or satisfied






26. Builds trustworthyness/credability of product






27. Taking a dangerous and fearful approach to a commercial






28. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






29. Draws away from a negative feature they ushually hide it with good stuff






30. Cheap product that you can afford






31. Sensory images to get you interested in their product






32. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






33. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






34. Telling you what to do---"Buy today!" - "Vote now!"






35. Connects to audience emotions to win them over to your product






36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






37. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






38. Group of people you use as a model for behavior in specific situations






39. Indication of an important trend in marketing that is moving beyond two-way communication






40. Informing you about how the product works or helps you






41. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






42. Meaningless or empty words that dont give specific details






43. A belief that if you buy this product then your apart of an elite club






44. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






45. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






46. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






47. Repeating words or sounds






48. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






49. Compares the product to its competetors






50. Compile info about the product - the product category - competitors - and other details of the marketing environment







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Can you answer 50 questions in 15 minutes?


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