Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Most popular demographic used by advertisers






2. Uncovers critical info that becomes the basis for strategic planning






3. Repeating words or sounds






4. Many products are nearly identical






5. A celeberty or famous fiqure that is endorcing a product






6. Compile info about the product - the product category - competitors - and other details of the marketing environment






7. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






8. Descriptions of the target audience that read like a description of someone you know.






9. Info that is collected for first from original sources






10. Advertisers assure us that their products are foolproof and easy to use.






11. Personnal attacks people do to discredit their ideas






12. Subsegments of a more general market.






13. Occurs when the consumer recognizes a need for a product






14. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






15. Identifies people who are in the market for the product






16. Developed for a brand or product line and evaluated annually






17. An appeal that deals with time - creates a sense of urgency






18. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






19. Telling you what to do---"Buy today!" - "Vote now!"






20. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






21. Promoting a special ingredient may make you think the product works better than others






22. Draws away from a negative feature they ushually hide it with good stuff






23. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






24. A process which outlines the important players and steps






25. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






26. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






27. Fiving us compliments to try to sell a product






28. Using a chance to win a prize to attract attention






29. Where advertisers stress positive qualities and ignore negatives






30. Two-way communication; a dialogue or conversation






31. People devoted to a particular brand. E.g. HOG;Harley Owners Group






32. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






33. Using costumers fond memories to buy a product






34. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






35. Indication of an important trend in marketing that is moving beyond two-way communication






36. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






37. You can run the test over and over and get the same answer






38. Gives the illusion that if someone else has it then i should have it too






39. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






40. Statistics percentages - and numbers to convince you that this product is better than something else






41. A belief that if you buy this product then your apart of an elite club






42. More tightly focused on solving a particular marketing communication problem in a specified time.






43. The reaction the audience has to the message






44. Sensory images to get you interested in their product






45. Use jokes or laughter to get you engaged in a commercial






46. Attention - Interest - Desire - Action






47. Uses a logical argument of fact to persuade you to buy the product






48. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






49. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






50. Builds trustworthyness/credability of product