Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






2. You can run the test over and over and get the same answer






3. Descriptions of the target audience that read like a description of someone you know.






4. Indication of an important trend in marketing that is moving beyond two-way communication






5. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






6. Telling only positive things about something or someone - without giving evidence or facts






7. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






8. Background research that uses available published info about a topic






9. Two-way communication; a dialogue or conversation






10. A celeberty or famous fiqure that is endorcing a product






11. New brain- science approach to how people think






12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






13. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






14. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






15. Advertisers assure us that their products are foolproof and easy to use.






16. A distraction from the real issue






17. A belief that if you buy this product then your apart of an elite club






18. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






19. Cheap product that you can afford






20. Info that is collected for first from original sources






21. Gives the illusion that if someone else has it then i should have it too






22. Repeating words or sounds






23. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






24. A rhetorical question in which their really isnt an answer






25. A type of testimonial to try to sell something because it is down-to-earth or easy to use






26. A process which outlines the important players and steps






27. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






28. Showing or announcing a discounted price can make a product look better






29. Most popular demographic used by advertisers






30. Where advertisers stress positive qualities and ignore negatives






31. The reaction the audience has to the message






32. Many products are nearly identical






33. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






34. Informing you about how the product works or helps you






35. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






36. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






37. Using a chance to win a prize to attract attention






38. Developed for a brand or product line and evaluated annually






39. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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40. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






41. To show loyalty patriotisim to the country






42. People devoted to a particular brand. E.g. HOG;Harley Owners Group






43. May cover a more specific division of the company; focused on maximizing profit






44. Compile info about the product - the product category - competitors - and other details of the marketing environment






45. If you buy something you will be the first to have it






46. People testifying about the value or quality of a product in order to sell it






47. Promoting a special ingredient may make you think the product works better than others






48. Occurs when the consumer recognizes a need for a product






49. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






50. Records behaviors of consumers when exposed to product