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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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2. To affect parents and make them want to buy the product for their child






3. To show loyalty patriotisim to the country






4. People testifying about the value or quality of a product in order to sell it






5. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






6. Promoting a special ingredient may make you think the product works better than others






7. Focuses on all the elements of advertising






8. Cheap product that you can afford






9. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






10. Questions behavior of the consumer and quality of the product






11. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






12. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






13. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






15. A belief that if you buy this product then your apart of an elite club






16. Personnal attacks people do to discredit their ideas






17. Identifies people who are in the market for the product






18. Compares the product to its competetors






19. Records behaviors of consumers when exposed to product






20. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






21. Many products are nearly identical






22. Indication of an important trend in marketing that is moving beyond two-way communication






23. Using a chance to win a prize to attract attention






24. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






25. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






26. You can run the test over and over and get the same answer






27. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






28. Compile info about the product - the product category - competitors - and other details of the marketing environment






29. Showing or announcing a discounted price can make a product look better






30. Telling you what to do---"Buy today!" - "Vote now!"






31. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






32. If you use this product - you will be just like the people in the ad






33. Suggesting that you must have the product to be happy - popular or satisfied






34. Uses a logical argument of fact to persuade you to buy the product






35. Suggesting that association with a person or product can make you special






36. Sensory images to get you interested in their product






37. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






38. Research used to gather info about a particular market






39. Occurs when the consumer recognizes a need for a product






40. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






41. Developed for a brand or product line and evaluated annually






42. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






43. Delivers numerical data






44. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






45. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






46. A celeberty or famous fiqure that is endorcing a product






47. A regular person using a product to show how good it is






48. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






49. Statistics percentages - and numbers to convince you that this product is better than something else






50. Most popular demographic used by advertisers







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Can you answer 50 questions in 15 minutes?


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