Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






2. Appeals to costumers disire to be different from everybody else






3. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






4. Use jokes or laughter to get you engaged in a commercial






5. Uncovers critical info that becomes the basis for strategic planning






6. A celeberty or famous fiqure that is endorcing a product






7. Suggesting that association with a person or product can make you special






8. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






9. Taking a dangerous and fearful approach to a commercial






10. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






11. Occurs when the consumer recognizes a need for a product






12. Promoting a special ingredient may make you think the product works better than others






13. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






14. Using symbols to suggest an association with a positive influence






15. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






16. Sensory images to get you interested in their product






17. Cheap product that you can afford






18. Group of people you use as a model for behavior in specific situations






19. Two-way communication; a dialogue or conversation






20. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






21. Where advertisers stress positive qualities and ignore negatives






22. Showing or announcing a discounted price can make a product look better






23. A regular person using a product to show how good it is






24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






25. Info that is collected for first from original sources






26. People testifying about the value or quality of a product in order to sell it






27. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






28. People devoted to a particular brand. E.g. HOG;Harley Owners Group






29. Connects to audience emotions to win them over to your product






30. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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31. If you buy something you will be the first to have it






32. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






33. Many products are nearly identical






34. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






35. May cover a more specific division of the company; focused on maximizing profit






36. To show loyalty patriotisim to the country






37. Questions behavior of the consumer and quality of the product






38. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






39. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






40. Suggesting that you must have the product to be happy - popular or satisfied






41. Telling you what to do---"Buy today!" - "Vote now!"






42. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






43. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






44. A distraction from the real issue






45. Indication of an important trend in marketing that is moving beyond two-way communication






46. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






47. An appeal that deals with time - creates a sense of urgency






48. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






49. Compile info about the product - the product category - competitors - and other details of the marketing environment






50. Using a chance to win a prize to attract attention