Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






2. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






3. To show loyalty patriotisim to the country






4. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






5. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






6. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






7. People testifying about the value or quality of a product in order to sell it






8. Gives the illusion that if someone else has it then i should have it too






9. Appeals to costumers disire to be different from everybody else






10. A type of testimonial to try to sell something because it is down-to-earth or easy to use






11. A process which outlines the important players and steps






12. Statistics percentages - and numbers to convince you that this product is better than something else






13. Two-way communication; a dialogue or conversation






14. Informing you about how the product works or helps you






15. Repeating words or sounds






16. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






17. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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18. Meaningless or empty words that dont give specific details






19. Many products are nearly identical






20. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






21. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






22. Research that actually measures what it says it measures






23. A regular person using a product to show how good it is






24. Uses a logical argument of fact to persuade you to buy the product






25. Where advertisers stress positive qualities and ignore negatives






26. If you use this product - you will be just like the people in the ad






27. Promoting a special ingredient may make you think the product works better than others






28. Connects to audience emotions to win them over to your product






29. An appeal that deals with time - creates a sense of urgency






30. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






31. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






32. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






33. Suggesting that you must have the product to be happy - popular or satisfied






34. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






35. Use jokes or laughter to get you engaged in a commercial






36. Advertisers assure us that their products are foolproof and easy to use.






37. Telling you what to do---"Buy today!" - "Vote now!"






38. Builds trustworthyness/credability of product






39. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






40. If you buy something you will be the first to have it






41. Personnal attacks people do to discredit their ideas






42. To affect parents and make them want to buy the product for their child






43. Identifies people who are in the market for the product






44. Fiving us compliments to try to sell a product






45. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






46. Using symbols to suggest an association with a positive influence






47. Info that is collected for first from original sources






48. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






49. Developed for a brand or product line and evaluated annually






50. Compile info about the product - the product category - competitors - and other details of the marketing environment