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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






2. Personnal attacks people do to discredit their ideas






3. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






4. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






5. Occurs when the consumer recognizes a need for a product






6. Most popular demographic used by advertisers






7. Cheap product that you can afford






8. New brain- science approach to how people think






9. Descriptions of the target audience that read like a description of someone you know.






10. Repeating words or sounds






11. A rhetorical question in which their really isnt an answer






12. Indication of an important trend in marketing that is moving beyond two-way communication






13. Use jokes or laughter to get you engaged in a commercial






14. To affect parents and make them want to buy the product for their child






15. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






16. Uncovers critical info that becomes the basis for strategic planning






17. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






19. Compile info about the product - the product category - competitors - and other details of the marketing environment






20. A belief that if you buy this product then your apart of an elite club






21. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






22. Developed for a brand or product line and evaluated annually






23. Sensory images to get you interested in their product






24. Uses a logical argument of fact to persuade you to buy the product






25. Promoting a special ingredient may make you think the product works better than others






26. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






27. Two-way communication; a dialogue or conversation






28. A type of testimonial to try to sell something because it is down-to-earth or easy to use






29. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






30. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






31. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






32. Advertisers assure us that their products are foolproof and easy to use.






33. Research used to gather info about a particular market






34. To show loyalty patriotisim to the country






35. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






36. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






37. Suggesting that you must have the product to be happy - popular or satisfied






38. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






39. You can run the test over and over and get the same answer






40. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






41. Focuses on all the elements of advertising






42. A process which outlines the important players and steps






43. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






44. A celeberty or famous fiqure that is endorcing a product






45. Using symbols to suggest an association with a positive influence






46. Fiving us compliments to try to sell a product






47. Using costumers fond memories to buy a product






48. Compares the product to its competetors






49. Many products are nearly identical






50. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






Can you answer 50 questions in 15 minutes?



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