Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fiving us compliments to try to sell a product






2. A belief that if you buy this product then your apart of an elite club






3. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






4. Using costumers fond memories to buy a product






5. Builds trustworthyness/credability of product






6. Sensory images to get you interested in their product






7. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






8. Compile info about the product - the product category - competitors - and other details of the marketing environment






9. Attention - Interest - Desire - Action






10. Where advertisers stress positive qualities and ignore negatives






11. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






12. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






13. Developed for a brand or product line and evaluated annually






14. A rhetorical question in which their really isnt an answer






15. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






16. Uses a logical argument of fact to persuade you to buy the product






17. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






18. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






19. Info that is collected for first from original sources






20. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






21. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






22. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






23. Research used to gather info about a particular market






24. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






25. The reaction the audience has to the message






26. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






27. Draws away from a negative feature they ushually hide it with good stuff






28. To show loyalty patriotisim to the country






29. Uncovers critical info that becomes the basis for strategic planning






30. A celeberty or famous fiqure that is endorcing a product






31. Using symbols to suggest an association with a positive influence






32. Involves the researcher actually living the life of the people or group being studied.






33. A type of testimonial to try to sell something because it is down-to-earth or easy to use






34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






35. Two-way communication; a dialogue or conversation






36. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






37. Showing or announcing a discounted price can make a product look better






38. Many products are nearly identical






39. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


40. Use jokes or laughter to get you engaged in a commercial






41. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






42. Compares the product to its competetors






43. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






44. Telling you what to do---"Buy today!" - "Vote now!"






45. Descriptions of the target audience that read like a description of someone you know.






46. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






47. Suggesting that you must have the product to be happy - popular or satisfied






48. Telling only positive things about something or someone - without giving evidence or facts






49. Repeating words or sounds






50. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance