Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Use jokes or laughter to get you engaged in a commercial






2. Telling only positive things about something or someone - without giving evidence or facts






3. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






4. Meaningless or empty words that dont give specific details






5. Suggesting that you must have the product to be happy - popular or satisfied






6. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






7. You can run the test over and over and get the same answer






8. Where advertisers stress positive qualities and ignore negatives






9. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. Developed for a brand or product line and evaluated annually






11. A distraction from the real issue






12. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






13. People testifying about the value or quality of a product in order to sell it






14. Intentionally do not finish a claim






15. Records behaviors of consumers when exposed to product






16. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






17. New brain- science approach to how people think






18. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






19. Research used to gather info about a particular market






20. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






21. Uncovers critical info that becomes the basis for strategic planning






22. Personnal attacks people do to discredit their ideas






23. Involves the researcher actually living the life of the people or group being studied.






24. Taking a dangerous and fearful approach to a commercial






25. Repeating words or sounds






26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






27. People devoted to a particular brand. E.g. HOG;Harley Owners Group






28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






29. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






30. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






31. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






32. Compares the product to its competetors






33. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






34. Telling you what to do---"Buy today!" - "Vote now!"






35. A rhetorical question in which their really isnt an answer






36. To affect parents and make them want to buy the product for their child






37. Info that is collected for first from original sources






38. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






39. Identifies people who are in the market for the product






40. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






41. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






42. Two-way communication; a dialogue or conversation






43. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






44. Advertisers assure us that their products are foolproof and easy to use.






45. If you use this product - you will be just like the people in the ad






46. Compile info about the product - the product category - competitors - and other details of the marketing environment






47. A process which outlines the important players and steps






48. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






49. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






50. Focuses on all the elements of advertising