Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gives the illusion that if someone else has it then i should have it too






2. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






3. A celeberty or famous fiqure that is endorcing a product






4. Indication of an important trend in marketing that is moving beyond two-way communication






5. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






6. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






7. To affect parents and make them want to buy the product for their child






8. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






9. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






10. Info that is collected for first from original sources






11. Many products are nearly identical






12. If you buy something you will be the first to have it






13. Taking a dangerous and fearful approach to a commercial






14. Identifies people who are in the market for the product






15. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






16. Cheap product that you can afford






17. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






18. A regular person using a product to show how good it is






19. A rhetorical question in which their really isnt an answer






20. An appeal that deals with time - creates a sense of urgency






21. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






22. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






23. More tightly focused on solving a particular marketing communication problem in a specified time.






24. Research that actually measures what it says it measures






25. People devoted to a particular brand. E.g. HOG;Harley Owners Group






26. Using symbols to suggest an association with a positive influence






27. Suggesting that you must have the product to be happy - popular or satisfied






28. Fiving us compliments to try to sell a product






29. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






30. New brain- science approach to how people think






31. Compile info about the product - the product category - competitors - and other details of the marketing environment






32. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






33. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






34. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






35. Two-way communication; a dialogue or conversation






36. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






37. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






38. Advertisers assure us that their products are foolproof and easy to use.






39. Occurs when the consumer recognizes a need for a product






40. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






41. Personnal attacks people do to discredit their ideas






42. Developed for a brand or product line and evaluated annually






43. Statistics percentages - and numbers to convince you that this product is better than something else






44. Use jokes or laughter to get you engaged in a commercial






45. Showing or announcing a discounted price can make a product look better






46. Involves the researcher actually living the life of the people or group being studied.






47. Descriptions of the target audience that read like a description of someone you know.






48. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






49. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






50. A belief that if you buy this product then your apart of an elite club