Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you buy something you will be the first to have it






2. A regular person using a product to show how good it is






3. To affect parents and make them want to buy the product for their child






4. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






6. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






7. Connects to audience emotions to win them over to your product






8. Subsegments of a more general market.






9. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






10. Delivers numerical data






11. A rhetorical question in which their really isnt an answer






12. People devoted to a particular brand. E.g. HOG;Harley Owners Group






13. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


14. Draws away from a negative feature they ushually hide it with good stuff






15. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






16. Cheap product that you can afford






17. A type of testimonial to try to sell something because it is down-to-earth or easy to use






18. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. Research that actually measures what it says it measures






20. Builds trustworthyness/credability of product






21. Informing you about how the product works or helps you






22. A belief that if you buy this product then your apart of an elite club






23. A distraction from the real issue






24. A process which outlines the important players and steps






25. Focuses on all the elements of advertising






26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






27. Indication of an important trend in marketing that is moving beyond two-way communication






28. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






29. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






30. Developed for a brand or product line and evaluated annually






31. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






32. Fiving us compliments to try to sell a product






33. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






34. Uncovers critical info that becomes the basis for strategic planning






35. Intentionally do not finish a claim






36. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






37. Meaningless or empty words that dont give specific details






38. Telling only positive things about something or someone - without giving evidence or facts






39. An appeal that deals with time - creates a sense of urgency






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. Promoting a special ingredient may make you think the product works better than others






42. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






43. Attention - Interest - Desire - Action






44. Compares the product to its competetors






45. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






46. Many products are nearly identical






47. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






48. To show loyalty patriotisim to the country






49. May cover a more specific division of the company; focused on maximizing profit






50. Sensory images to get you interested in their product