Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cheap product that you can afford






2. Compile info about the product - the product category - competitors - and other details of the marketing environment






3. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






4. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






5. Intentionally do not finish a claim






6. Repeating words or sounds






7. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






8. Two-way communication; a dialogue or conversation






9. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






11. Focuses on all the elements of advertising






12. Gives the illusion that if someone else has it then i should have it too






13. Many products are nearly identical






14. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






15. Info that is collected for first from original sources






16. Developed for a brand or product line and evaluated annually






17. A rhetorical question in which their really isnt an answer






18. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






19. Appeals to costumers disire to be different from everybody else






20. Occurs when the consumer recognizes a need for a product






21. Delivers numerical data






22. To affect parents and make them want to buy the product for their child






23. Descriptions of the target audience that read like a description of someone you know.






24. Background research that uses available published info about a topic






25. Attention - Interest - Desire - Action






26. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






27. People testifying about the value or quality of a product in order to sell it






28. Uses a logical argument of fact to persuade you to buy the product






29. Suggesting that you must have the product to be happy - popular or satisfied






30. An appeal that deals with time - creates a sense of urgency






31. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






32. Telling you what to do---"Buy today!" - "Vote now!"






33. The reaction the audience has to the message






34. Records behaviors of consumers when exposed to product






35. Using a chance to win a prize to attract attention






36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






37. Advertisers assure us that their products are foolproof and easy to use.






38. Uncovers critical info that becomes the basis for strategic planning






39. May cover a more specific division of the company; focused on maximizing profit






40. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






41. If you buy something you will be the first to have it






42. Suggesting that association with a person or product can make you special






43. Subsegments of a more general market.






44. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






45. Using symbols to suggest an association with a positive influence






46. Promoting a special ingredient may make you think the product works better than others






47. If you use this product - you will be just like the people in the ad






48. Compares the product to its competetors






49. Use jokes or laughter to get you engaged in a commercial






50. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive