Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






2. Uses a logical argument of fact to persuade you to buy the product






3. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






4. Background research that uses available published info about a topic






5. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






6. You can run the test over and over and get the same answer






7. If you buy something you will be the first to have it






8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






10. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






11. May cover a more specific division of the company; focused on maximizing profit






12. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






13. Two-way communication; a dialogue or conversation






14. Suggesting that you must have the product to be happy - popular or satisfied






15. A belief that if you buy this product then your apart of an elite club






16. Repeating words or sounds






17. If you use this product - you will be just like the people in the ad






18. A process which outlines the important players and steps






19. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






20. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






21. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






22. Most popular demographic used by advertisers






23. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






24. Using symbols to suggest an association with a positive influence






25. Personnal attacks people do to discredit their ideas






26. New brain- science approach to how people think






27. Info that is collected for first from original sources






28. Research that actually measures what it says it measures






29. Focuses on all the elements of advertising






30. The reaction the audience has to the message






31. Informing you about how the product works or helps you






32. A regular person using a product to show how good it is






33. Suggesting that association with a person or product can make you special






34. Advertisers assure us that their products are foolproof and easy to use.






35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






36. Meaningless or empty words that dont give specific details






37. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






38. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






39. Involves the researcher actually living the life of the people or group being studied.






40. Uncovers critical info that becomes the basis for strategic planning






41. Cheap product that you can afford






42. Draws away from a negative feature they ushually hide it with good stuff






43. Showing or announcing a discounted price can make a product look better






44. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






45. To affect parents and make them want to buy the product for their child






46. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






47. Using costumers fond memories to buy a product






48. Telling you what to do---"Buy today!" - "Vote now!"






49. People testifying about the value or quality of a product in order to sell it






50. Occurs when the consumer recognizes a need for a product