Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed for a brand or product line and evaluated annually






2. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






3. Telling only positive things about something or someone - without giving evidence or facts






4. Research that actually measures what it says it measures






5. Background research that uses available published info about a topic






6. Uses a logical argument of fact to persuade you to buy the product






7. Telling you what to do---"Buy today!" - "Vote now!"






8. A type of testimonial to try to sell something because it is down-to-earth or easy to use






9. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






10. Most popular demographic used by advertisers






11. Appeals to costumers disire to be different from everybody else






12. Descriptions of the target audience that read like a description of someone you know.






13. People testifying about the value or quality of a product in order to sell it






14. A process which outlines the important players and steps






15. Uncovers critical info that becomes the basis for strategic planning






16. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






17. A distraction from the real issue






18. May cover a more specific division of the company; focused on maximizing profit






19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






20. A celeberty or famous fiqure that is endorcing a product






21. Focuses on all the elements of advertising






22. A regular person using a product to show how good it is






23. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






24. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






25. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






26. Promoting a special ingredient may make you think the product works better than others






27. Delivers numerical data






28. Sensory images to get you interested in their product






29. Draws away from a negative feature they ushually hide it with good stuff






30. People devoted to a particular brand. E.g. HOG;Harley Owners Group






31. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






32. To affect parents and make them want to buy the product for their child






33. Taking a dangerous and fearful approach to a commercial






34. Subsegments of a more general market.






35. Identifies people who are in the market for the product






36. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






37. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






38. If you buy something you will be the first to have it






39. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






40. If you use this product - you will be just like the people in the ad






41. Occurs when the consumer recognizes a need for a product






42. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






43. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






44. A rhetorical question in which their really isnt an answer






45. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






46. Showing or announcing a discounted price can make a product look better






47. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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48. A belief that if you buy this product then your apart of an elite club






49. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






50. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication