Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Group of people you use as a model for behavior in specific situations






2. Records behaviors of consumers when exposed to product






3. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






4. Subsegments of a more general market.






5. To affect parents and make them want to buy the product for their child






6. Compares the product to its competetors






7. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






8. Sensory images to get you interested in their product






9. Most popular demographic used by advertisers






10. People devoted to a particular brand. E.g. HOG;Harley Owners Group






11. A type of testimonial to try to sell something because it is down-to-earth or easy to use






12. Many products are nearly identical






13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






14. A distraction from the real issue






15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






16. Use jokes or laughter to get you engaged in a commercial






17. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






18. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






19. Where advertisers stress positive qualities and ignore negatives






20. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






21. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






22. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






23. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






24. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






25. A rhetorical question in which their really isnt an answer






26. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






27. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






28. Info that is collected for first from original sources






29. Draws away from a negative feature they ushually hide it with good stuff






30. Uses a logical argument of fact to persuade you to buy the product






31. Using costumers fond memories to buy a product






32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






33. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






34. Focuses on all the elements of advertising






35. Questions behavior of the consumer and quality of the product






36. Statistics percentages - and numbers to convince you that this product is better than something else






37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






38. You can run the test over and over and get the same answer






39. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






40. To show loyalty patriotisim to the country






41. Occurs when the consumer recognizes a need for a product






42. Research used to gather info about a particular market






43. Delivers numerical data






44. Attention - Interest - Desire - Action






45. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






46. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






47. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






48. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






49. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






50. Showing or announcing a discounted price can make a product look better