Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






2. The reaction the audience has to the message






3. Builds trustworthyness/credability of product






4. More tightly focused on solving a particular marketing communication problem in a specified time.






5. A celeberty or famous fiqure that is endorcing a product






6. Appeals to costumers disire to be different from everybody else






7. You can run the test over and over and get the same answer






8. Compares the product to its competetors






9. Informing you about how the product works or helps you






10. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






11. An appeal that deals with time - creates a sense of urgency






12. Compile info about the product - the product category - competitors - and other details of the marketing environment






13. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






14. Telling you what to do---"Buy today!" - "Vote now!"






15. Promoting a special ingredient may make you think the product works better than others






16. Uncovers critical info that becomes the basis for strategic planning






17. New brain- science approach to how people think






18. Showing or announcing a discounted price can make a product look better






19. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






20. Suggesting that association with a person or product can make you special






21. People devoted to a particular brand. E.g. HOG;Harley Owners Group






22. Info that is collected for first from original sources






23. Connects to audience emotions to win them over to your product






24. Most popular demographic used by advertisers






25. A type of testimonial to try to sell something because it is down-to-earth or easy to use






26. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






27. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






28. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






29. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






30. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






31. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






32. Questions behavior of the consumer and quality of the product






33. Group of people you use as a model for behavior in specific situations






34. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






35. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






36. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






37. Intentionally do not finish a claim






38. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






39. Focuses on all the elements of advertising






40. Descriptions of the target audience that read like a description of someone you know.






41. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






42. Involves the researcher actually living the life of the people or group being studied.






43. If you buy something you will be the first to have it






44. To show loyalty patriotisim to the country






45. Occurs when the consumer recognizes a need for a product






46. Research that actually measures what it says it measures






47. Using a chance to win a prize to attract attention






48. Using costumers fond memories to buy a product






49. Cheap product that you can afford






50. Indication of an important trend in marketing that is moving beyond two-way communication