Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promoting a special ingredient may make you think the product works better than others






2. Meaningless or empty words that dont give specific details






3. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






4. Using costumers fond memories to buy a product






5. Suggesting that association with a person or product can make you special






6. Occurs when the consumer recognizes a need for a product






7. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






8. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






9. Two-way communication; a dialogue or conversation






10. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






11. Records behaviors of consumers when exposed to product






12. A distraction from the real issue






13. Descriptions of the target audience that read like a description of someone you know.






14. If you use this product - you will be just like the people in the ad






15. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






16. If you buy something you will be the first to have it






17. You can run the test over and over and get the same answer






18. Showing or announcing a discounted price can make a product look better






19. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






20. Fiving us compliments to try to sell a product






21. Connects to audience emotions to win them over to your product






22. A belief that if you buy this product then your apart of an elite club






23. Background research that uses available published info about a topic






24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






25. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






26. Using a chance to win a prize to attract attention






27. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






28. A celeberty or famous fiqure that is endorcing a product






29. Info that is collected for first from original sources






30. Questions behavior of the consumer and quality of the product






31. A type of testimonial to try to sell something because it is down-to-earth or easy to use






32. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






33. Many products are nearly identical






34. Most popular demographic used by advertisers






35. Suggesting that you must have the product to be happy - popular or satisfied






36. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






37. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






38. A regular person using a product to show how good it is






39. Use jokes or laughter to get you engaged in a commercial






40. Research used to gather info about a particular market






41. Subsegments of a more general market.






42. Involves the researcher actually living the life of the people or group being studied.






43. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






44. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






45. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






46. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






47. Personnal attacks people do to discredit their ideas






48. Uses a logical argument of fact to persuade you to buy the product






49. Sensory images to get you interested in their product






50. New brain- science approach to how people think