Test your basic knowledge |

Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To affect parents and make them want to buy the product for their child

2. Showing or announcing a discounted price can make a product look better

3. You can run the test over and over and get the same answer

4. Developed for a brand or product line and evaluated annually

5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate

6. Group of people you use as a model for behavior in specific situations

7. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val

8. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

9. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

10. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

11. People devoted to a particular brand. E.g. HOG;Harley Owners Group

12. An appeal that deals with time - creates a sense of urgency

13. Use jokes or laughter to get you engaged in a commercial

14. Intentionally do not finish a claim

15. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

16. Telling you what to do---"Buy today!" - "Vote now!"

17. Fiving us compliments to try to sell a product

18. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

19. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)

20. Gives the illusion that if someone else has it then i should have it too

21. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

22. Uncovers critical info that becomes the basis for strategic planning

23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors

24. Advertisers assure us that their products are foolproof and easy to use.

25. Draws away from a negative feature they ushually hide it with good stuff

26. Suggesting that you must have the product to be happy - popular or satisfied

27. Indication of an important trend in marketing that is moving beyond two-way communication

28. Questions behavior of the consumer and quality of the product

29. Statistics percentages - and numbers to convince you that this product is better than something else

30. Promoting a special ingredient may make you think the product works better than others

31. Sensory images to get you interested in their product

32. Builds trustworthyness/credability of product

33. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

34. May cover a more specific division of the company; focused on maximizing profit

35. Repeating words or sounds

36. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

37. Appeals to costumers disire to be different from everybody else

38. Records behaviors of consumers when exposed to product

39. Taking a dangerous and fearful approach to a commercial

40. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

41. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)

42. Focuses on all the elements of advertising

43. Uses a logical argument of fact to persuade you to buy the product

44. Research used to gather info about a particular market

45. A distraction from the real issue

46. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

47. Personal behavior and how the behavior reflects the speed with which people are willing to try something new

48. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

49. People testifying about the value or quality of a product in order to sell it

50. Cheap product that you can afford