Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Connects to audience emotions to win them over to your product






2. Two-way communication; a dialogue or conversation






3. Use jokes or laughter to get you engaged in a commercial






4. Advertisers assure us that their products are foolproof and easy to use.






5. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






6. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






7. Compares the product to its competetors






8. A process which outlines the important players and steps






9. Indication of an important trend in marketing that is moving beyond two-way communication






10. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






11. Using a chance to win a prize to attract attention






12. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






13. Most popular demographic used by advertisers






14. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






15. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






16. Personnal attacks people do to discredit their ideas






17. Focuses on all the elements of advertising






18. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






19. To show loyalty patriotisim to the country






20. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






21. Involves the researcher actually living the life of the people or group being studied.






22. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






23. Taking a dangerous and fearful approach to a commercial






24. If you use this product - you will be just like the people in the ad






25. People devoted to a particular brand. E.g. HOG;Harley Owners Group






26. Research used to gather info about a particular market






27. Uncovers critical info that becomes the basis for strategic planning






28. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






29. A distraction from the real issue






30. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






31. Delivers numerical data






32. Cheap product that you can afford






33. Uses a logical argument of fact to persuade you to buy the product






34. You can run the test over and over and get the same answer






35. Telling you what to do---"Buy today!" - "Vote now!"






36. Using symbols to suggest an association with a positive influence






37. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






38. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






39. Info that is collected for first from original sources






40. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






41. Occurs when the consumer recognizes a need for a product






42. A celeberty or famous fiqure that is endorcing a product






43. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






44. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






45. A belief that if you buy this product then your apart of an elite club






46. A rhetorical question in which their really isnt an answer






47. Many products are nearly identical






48. Intentionally do not finish a claim






49. If you buy something you will be the first to have it






50. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)