Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifies people who are in the market for the product






2. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






3. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






4. People devoted to a particular brand. E.g. HOG;Harley Owners Group






5. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






6. Uncovers critical info that becomes the basis for strategic planning






7. Connects to audience emotions to win them over to your product






8. Two-way communication; a dialogue or conversation






9. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






10. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






11. Background research that uses available published info about a topic






12. Suggesting that you must have the product to be happy - popular or satisfied






13. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






14. If you use this product - you will be just like the people in the ad






15. Promoting a special ingredient may make you think the product works better than others






16. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






17. Using costumers fond memories to buy a product






18. Advertisers assure us that their products are foolproof and easy to use.






19. Delivers numerical data






20. A distraction from the real issue






21. Uses a logical argument of fact to persuade you to buy the product






22. May cover a more specific division of the company; focused on maximizing profit






23. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






24. Research that actually measures what it says it measures






25. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






26. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






27. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






28. To affect parents and make them want to buy the product for their child






29. Most popular demographic used by advertisers






30. Indication of an important trend in marketing that is moving beyond two-way communication






31. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






32. Meaningless or empty words that dont give specific details






33. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






34. A celeberty or famous fiqure that is endorcing a product






35. Use jokes or laughter to get you engaged in a commercial






36. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






37. Descriptions of the target audience that read like a description of someone you know.






38. Fiving us compliments to try to sell a product






39. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






40. Info that is collected for first from original sources






41. Appeals to costumers disire to be different from everybody else






42. Sensory images to get you interested in their product






43. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






44. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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45. Showing or announcing a discounted price can make a product look better






46. Using a chance to win a prize to attract attention






47. Telling you what to do---"Buy today!" - "Vote now!"






48. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






49. Intentionally do not finish a claim






50. A rhetorical question in which their really isnt an answer