Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A distraction from the real issue






2. A celeberty or famous fiqure that is endorcing a product






3. To affect parents and make them want to buy the product for their child






4. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






5. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






6. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






7. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






8. Group of people you use as a model for behavior in specific situations






9. Personnal attacks people do to discredit their ideas






10. Info that is collected for first from original sources






11. A type of testimonial to try to sell something because it is down-to-earth or easy to use






12. If you buy something you will be the first to have it






13. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






14. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






15. Two-way communication; a dialogue or conversation






16. Attention - Interest - Desire - Action






17. Research used to gather info about a particular market






18. Records behaviors of consumers when exposed to product






19. Using symbols to suggest an association with a positive influence






20. Most popular demographic used by advertisers






21. Involves the researcher actually living the life of the people or group being studied.






22. To show loyalty patriotisim to the country






23. Suggesting that association with a person or product can make you special






24. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






25. Repeating words or sounds






26. An appeal that deals with time - creates a sense of urgency






27. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






28. People devoted to a particular brand. E.g. HOG;Harley Owners Group






29. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






30. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






31. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






32. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






33. Developed for a brand or product line and evaluated annually






34. Showing or announcing a discounted price can make a product look better






35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






36. Identifies people who are in the market for the product






37. Many products are nearly identical






38. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






39. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






40. If you use this product - you will be just like the people in the ad






41. May cover a more specific division of the company; focused on maximizing profit






42. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






43. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






44. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






45. Connects to audience emotions to win them over to your product






46. Use jokes or laughter to get you engaged in a commercial






47. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






48. A belief that if you buy this product then your apart of an elite club






49. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






50. Sensory images to get you interested in their product