Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records behaviors of consumers when exposed to product






2. A celeberty or famous fiqure that is endorcing a product






3. Descriptions of the target audience that read like a description of someone you know.






4. Intentionally do not finish a claim






5. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






7. Suggesting that you must have the product to be happy - popular or satisfied






8. Telling you what to do---"Buy today!" - "Vote now!"






9. A rhetorical question in which their really isnt an answer






10. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






11. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






12. Subsegments of a more general market.






13. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






14. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






15. Background research that uses available published info about a topic






16. If you buy something you will be the first to have it






17. Info that is collected for first from original sources






18. Many products are nearly identical






19. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






20. Gives the illusion that if someone else has it then i should have it too






21. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






22. To show loyalty patriotisim to the country






23. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






24. Questions behavior of the consumer and quality of the product






25. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






26. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






27. Group of people you use as a model for behavior in specific situations






28. The reaction the audience has to the message






29. Personnal attacks people do to discredit their ideas






30. People testifying about the value or quality of a product in order to sell it






31. A belief that if you buy this product then your apart of an elite club






32. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






34. People devoted to a particular brand. E.g. HOG;Harley Owners Group






35. Fiving us compliments to try to sell a product






36. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






38. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






39. Promoting a special ingredient may make you think the product works better than others






40. Two-way communication; a dialogue or conversation






41. Connects to audience emotions to win them over to your product






42. Delivers numerical data






43. Uses a logical argument of fact to persuade you to buy the product






44. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






45. Involves the researcher actually living the life of the people or group being studied.






46. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






47. Appeals to costumers disire to be different from everybody else






48. Builds trustworthyness/credability of product






49. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






50. Showing or announcing a discounted price can make a product look better







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests