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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questions behavior of the consumer and quality of the product






2. A rhetorical question in which their really isnt an answer






3. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






4. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






5. Many products are nearly identical






6. Statistics percentages - and numbers to convince you that this product is better than something else






7. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






8. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






9. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






10. Gives the illusion that if someone else has it then i should have it too






11. A type of testimonial to try to sell something because it is down-to-earth or easy to use






12. Use jokes or laughter to get you engaged in a commercial






13. Telling you what to do---"Buy today!" - "Vote now!"






14. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






15. A belief that if you buy this product then your apart of an elite club






16. Two-way communication; a dialogue or conversation






17. Uncovers critical info that becomes the basis for strategic planning






18. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






19. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






20. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






21. Using symbols to suggest an association with a positive influence






22. Descriptions of the target audience that read like a description of someone you know.






23. Personnal attacks people do to discredit their ideas






24. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






25. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






26. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






27. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






28. Telling only positive things about something or someone - without giving evidence or facts






29. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






30. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






31. People testifying about the value or quality of a product in order to sell it






32. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






33. Taking a dangerous and fearful approach to a commercial






34. A process which outlines the important players and steps






35. If you use this product - you will be just like the people in the ad






36. A distraction from the real issue






37. Advertisers assure us that their products are foolproof and easy to use.






38. Subsegments of a more general market.






39. Promoting a special ingredient may make you think the product works better than others






40. Showing or announcing a discounted price can make a product look better






41. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






42. Sensory images to get you interested in their product






43. Fiving us compliments to try to sell a product






44. Background research that uses available published info about a topic






45. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






46. An appeal that deals with time - creates a sense of urgency






47. Developed for a brand or product line and evaluated annually






48. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






49. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






50. Research that actually measures what it says it measures






Can you answer 50 questions in 15 minutes?



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