Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A regular person using a product to show how good it is






2. Showing or announcing a discounted price can make a product look better






3. Records behaviors of consumers when exposed to product






4. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






5. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






6. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






7. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






8. Info that is collected for first from original sources






9. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






10. Repeating words or sounds






11. Attention - Interest - Desire - Action






12. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






14. Connects to audience emotions to win them over to your product






15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






16. Appeals to costumers disire to be different from everybody else






17. Many products are nearly identical






18. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






19. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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20. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






21. More tightly focused on solving a particular marketing communication problem in a specified time.






22. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






23. A belief that if you buy this product then your apart of an elite club






24. Promoting a special ingredient may make you think the product works better than others






25. Descriptions of the target audience that read like a description of someone you know.






26. Where advertisers stress positive qualities and ignore negatives






27. Taking a dangerous and fearful approach to a commercial






28. To show loyalty patriotisim to the country






29. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






30. Telling only positive things about something or someone - without giving evidence or facts






31. Subsegments of a more general market.






32. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






33. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






34. Identifies people who are in the market for the product






35. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






36. Builds trustworthyness/credability of product






37. Personnal attacks people do to discredit their ideas






38. Uncovers critical info that becomes the basis for strategic planning






39. Two-way communication; a dialogue or conversation






40. Research used to gather info about a particular market






41. Using costumers fond memories to buy a product






42. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






43. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






44. New brain- science approach to how people think






45. Research that actually measures what it says it measures






46. Sensory images to get you interested in their product






47. Background research that uses available published info about a topic






48. A type of testimonial to try to sell something because it is down-to-earth or easy to use






49. Intentionally do not finish a claim






50. Compile info about the product - the product category - competitors - and other details of the marketing environment