Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






2. A process which outlines the important players and steps






3. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






4. Many products are nearly identical






5. Focuses on all the elements of advertising






6. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






7. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






8. Appeals to costumers disire to be different from everybody else






9. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






10. A distraction from the real issue






11. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






12. Fiving us compliments to try to sell a product






13. Attention - Interest - Desire - Action






14. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






15. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






16. People devoted to a particular brand. E.g. HOG;Harley Owners Group






17. Group of people you use as a model for behavior in specific situations






18. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






19. If you buy something you will be the first to have it






20. Background research that uses available published info about a topic






21. A type of testimonial to try to sell something because it is down-to-earth or easy to use






22. Sensory images to get you interested in their product






23. Most popular demographic used by advertisers






24. Research that actually measures what it says it measures






25. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






26. Identifies people who are in the market for the product






27. Two-way communication; a dialogue or conversation






28. Meaningless or empty words that dont give specific details






29. You can run the test over and over and get the same answer






30. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






31. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






32. Advertisers assure us that their products are foolproof and easy to use.






33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






34. Telling you what to do---"Buy today!" - "Vote now!"






35. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






36. Occurs when the consumer recognizes a need for a product






37. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






38. Compares the product to its competetors






39. Descriptions of the target audience that read like a description of someone you know.






40. New brain- science approach to how people think






41. Intentionally do not finish a claim






42. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






43. Statistics percentages - and numbers to convince you that this product is better than something else






44. Personnal attacks people do to discredit their ideas






45. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






46. Gives the illusion that if someone else has it then i should have it too






47. Suggesting that association with a person or product can make you special






48. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






49. A regular person using a product to show how good it is






50. Records behaviors of consumers when exposed to product