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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
diversion
Types of Segmentation
Influences on Consumer Decision making
Types of Consumer Responses
2. Info that is collected for first from original sources
Valid advertising techniques
Primary Research
Internal Noise
endorsement
3. Most popular demographic used by advertisers
Age
Secondary Research
parental appeal
Functions of a Reference Group
4. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
name-calling
The Big Lie
SWOT analysis
Primary Research
5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Flattery
Bribery
individuality
Secondary Research
6. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
testimonial
Quantitative research
unique claim
7. If you buy something you will be the first to have it
avant guard
sense appeal
Marketing Plan
Quantitative research
8. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
bait and switch
Bribery
games and activities
Reference Group
9. Showing or announcing a discounted price can make a product look better
sales and price
pathos
card stacking
Niche Market
10. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
Affective advertising
fact and figures
Feedback
11. Meaningless or empty words that dont give specific details
Ethnographic research
Affective advertising
Glamourous You
weasel words
12. Suggesting that you must have the product to be happy - popular or satisfied
Profiles
Validity
must have
sales and price
13. To affect parents and make them want to buy the product for their child
Red Herrin
games and activities
logos
parental appeal
14. Advertisers assure us that their products are foolproof and easy to use.
rhetorical claim
Valid advertising techniques
Easy to Use
Slippery Slope
15. Uncovers critical info that becomes the basis for strategic planning
Strategic research
Qualitative research
Functions of a Reference Group
Adaption Process
16. People testifying about the value or quality of a product in order to sell it
Neuromarketing
facts and fiqures
glittering generality
Testimonials
17. Telling you what to do---"Buy today!" - "Vote now!"
call to action
Niche Market
unfinished
Observation research
18. Group of people you use as a model for behavior in specific situations
Valid advertising techniques
Consumer Behavior
Flattery
Reference Group
19. A regular person using a product to show how good it is
pathos
Neuromarketing
testimonial
unfinished
20. A rhetorical question in which their really isnt an answer
Experts
Interactive Communication
rhetorical claim
Low involvement
21. Gives the illusion that if someone else has it then i should have it too
bandwagon
Culture and Corporate Culture
AIDA
Quantitative research
22. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
ethos
Influences on Consumer Decision making
High Involvement
bait and switch
23. Using a chance to win a prize to attract attention
Valid advertising techniques
Segmenting
prizes - sweepstakes and gifts
facts and fiqures
24. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
Interactive Communication
Campaign Plan
bandwagon
25. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Affective advertising
Buzz Marketing
patriotisim
nostalgia
26. Occurs when the consumer recognizes a need for a product
name-calling
Need recognition
Campaign Plan
Secondary Research
27. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Warm and Fuzzy
Qualitative research
Brand Communities
diversion
28. Identifies people who are in the market for the product
Business Plan
Consumer research
sense appeal
Types of Segmentation
29. New brain- science approach to how people think
Targeting
fear
Valid advertising techniques
Neuromarketing
30. Descriptions of the target audience that read like a description of someone you know.
Warm and Fuzzy
Affective advertising
Plain Folks
Profiles
31. Many products are nearly identical
Neuromarketing
unique claim
Testimonials
patriotisim
32. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Flattery
fear
Affective advertising
Targeting
33. Research that actually measures what it says it measures
Experts
snob appeal
Don't Get Left Out
Validity
34. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Buzz Marketing
Functions of a Reference Group
Marketing Plan
unique claim
35. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Age
Valid advertising techniques
unfinished
facts and fiqures
36. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Red Herrin
Glamourous You
fear
bandwagon
37. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Internal Noise
avant guard
Need recognition
name-calling
38. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Flattery
Plain Folks
Adaption Process
VALS
39. Two-way communication; a dialogue or conversation
Market research
Bribery
Feedback
Interactive Communication
40. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
Association
Don't Get Left Out
Age
External Noise
41. Delivers numerical data
Low involvement
Quantitative research
pathos
nostalgia
42. You can run the test over and over and get the same answer
snob appeal
Reliability
Easy to Use
Age
43. Builds trustworthyness/credability of product
ethos
prizes - sweepstakes and gifts
Primary Research
Plain Folks
44. Repeating words or sounds
repitition
Ethnographic research
SWOT analysis
facts and fiqures
45. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
endorsement
Reference Group
SWOT analysis
individuality
46. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
nostalgia
sense appeal
special ingredients
Low involvement
47. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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48. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
snob appeal
IMC plan
product comparrision
Buzz Marketing
49. May cover a more specific division of the company; focused on maximizing profit
product comparrision
Brand Communities
Business Plan
must have
50. Appeals to costumers disire to be different from everybody else
Psychographics
individuality
Flattery
Valid advertising techniques