Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using a chance to win a prize to attract attention






2. Draws away from a negative feature they ushually hide it with good stuff






3. Research used to gather info about a particular market






4. Uses a logical argument of fact to persuade you to buy the product






5. Showing or announcing a discounted price can make a product look better






6. Telling only positive things about something or someone - without giving evidence or facts






7. Group of people you use as a model for behavior in specific situations






8. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






9. Records behaviors of consumers when exposed to product






10. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






11. You can run the test over and over and get the same answer






12. To affect parents and make them want to buy the product for their child






13. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






14. The reaction the audience has to the message






15. Informing you about how the product works or helps you






16. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






17. Occurs when the consumer recognizes a need for a product






18. People testifying about the value or quality of a product in order to sell it






19. Compares the product to its competetors






20. Meaningless or empty words that dont give specific details






21. Involves the researcher actually living the life of the people or group being studied.






22. Taking a dangerous and fearful approach to a commercial






23. Statistics percentages - and numbers to convince you that this product is better than something else






24. Subsegments of a more general market.






25. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






26. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






27. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






28. If you use this product - you will be just like the people in the ad






29. Use jokes or laughter to get you engaged in a commercial






30. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






31. A process which outlines the important players and steps






32. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






33. Suggesting that association with a person or product can make you special






34. Connects to audience emotions to win them over to your product






35. Focuses on all the elements of advertising






36. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






37. Fiving us compliments to try to sell a product






38. Gives the illusion that if someone else has it then i should have it too






39. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






40. Advertisers assure us that their products are foolproof and easy to use.






41. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






42. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






43. Developed for a brand or product line and evaluated annually






44. Most popular demographic used by advertisers






45. To show loyalty patriotisim to the country






46. Questions behavior of the consumer and quality of the product






47. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






48. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






49. A type of testimonial to try to sell something because it is down-to-earth or easy to use






50. Background research that uses available published info about a topic