Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






2. More tightly focused on solving a particular marketing communication problem in a specified time.






3. Sensory images to get you interested in their product






4. Promoting a special ingredient may make you think the product works better than others






5. People devoted to a particular brand. E.g. HOG;Harley Owners Group






6. Attention - Interest - Desire - Action






7. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






8. Identifies people who are in the market for the product






9. Subsegments of a more general market.






10. A distraction from the real issue






11. Questions behavior of the consumer and quality of the product






12. To show loyalty patriotisim to the country






13. Suggesting that you must have the product to be happy - popular or satisfied






14. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






15. An appeal that deals with time - creates a sense of urgency






16. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






17. Draws away from a negative feature they ushually hide it with good stuff






18. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






19. You can run the test over and over and get the same answer






20. A regular person using a product to show how good it is






21. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






22. Indication of an important trend in marketing that is moving beyond two-way communication






23. Telling you what to do---"Buy today!" - "Vote now!"






24. Using a chance to win a prize to attract attention






25. Builds trustworthyness/credability of product






26. A belief that if you buy this product then your apart of an elite club






27. Cheap product that you can afford






28. Uses a logical argument of fact to persuade you to buy the product






29. Records behaviors of consumers when exposed to product






30. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






31. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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34. Informing you about how the product works or helps you






35. Appeals to costumers disire to be different from everybody else






36. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






37. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






38. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






39. Telling only positive things about something or someone - without giving evidence or facts






40. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






41. Using costumers fond memories to buy a product






42. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






43. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






44. Connects to audience emotions to win them over to your product






45. Background research that uses available published info about a topic






46. Info that is collected for first from original sources






47. Advertisers assure us that their products are foolproof and easy to use.






48. To affect parents and make them want to buy the product for their child






49. Personnal attacks people do to discredit their ideas






50. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors