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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

2. Identifies people who are in the market for the product

3. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

4. Delivers numerical data

5. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

6. May cover a more specific division of the company; focused on maximizing profit

7. A type of testimonial to try to sell something because it is down-to-earth or easy to use

8. A regular person using a product to show how good it is

9. Sensory images to get you interested in their product

10. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

11. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

12. A rhetorical question in which their really isnt an answer

13. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

14. Focuses on all the elements of advertising

15. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

16. People devoted to a particular brand. E.g. HOG;Harley Owners Group

17. A distraction from the real issue

18. If you use this product - you will be just like the people in the ad

19. Repeating words or sounds

20. If you buy something you will be the first to have it

21. Taking a dangerous and fearful approach to a commercial

22. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)

23. Telling only positive things about something or someone - without giving evidence or facts

24. Group of people you use as a model for behavior in specific situations

25. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

26. Using images and sounds to appeal to your senses: sight - touch - smell - etc.

27. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)

28. Many products are nearly identical

29. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

30. Showing or announcing a discounted price can make a product look better

31. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

32. Draws away from a negative feature they ushually hide it with good stuff

33. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

34. Involves the researcher actually living the life of the people or group being studied.

35. Where advertisers stress positive qualities and ignore negatives

36. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

37. Subsegments of a more general market.

38. Occurs when the consumer recognizes a need for a product

39. Questions behavior of the consumer and quality of the product

40. Promoting a special ingredient may make you think the product works better than others

41. Using a chance to win a prize to attract attention

42. Attention - Interest - Desire - Action

43. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)

44. Statistics percentages - and numbers to convince you that this product is better than something else

45. Gives the illusion that if someone else has it then i should have it too

46. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

47. Appeals to costumers disire to be different from everybody else

48. Using costumers fond memories to buy a product

49. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

50. Cheap product that you can afford