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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action
AIDA
Secondary Research
SMCR model
Culture and Corporate Culture
2. Group of people you use as a model for behavior in specific situations
humor
sales and price
prizes - sweepstakes and gifts
Reference Group
3. Using costumers fond memories to buy a product
nostalgia
The Big Lie
Low involvement
Targeting
4. Records behaviors of consumers when exposed to product
Simple Solution
Association
Observation research
Misleading and unethical advertisong techniques
5. Identifies people who are in the market for the product
repitition
glittering generality
Intensity
Consumer research
6. Gives the illusion that if someone else has it then i should have it too
bandwagon
IMC plan
Misleading and unethical advertisong techniques
card stacking
7. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
bait and switch
Culture and Corporate Culture
SWOT analysis
ethos
8. Subsegments of a more general market.
Strategic research
Psychographics
Desires that Successful Brands Satisfy
Niche Market
9. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
games and activities
Validity
External Noise
Bribery
10. More tightly focused on solving a particular marketing communication problem in a specified time.
prizes - sweepstakes and gifts
weasel words
Buzz Marketing
Campaign Plan
11. Where advertisers stress positive qualities and ignore negatives
card stacking
diversion
Valid advertising techniques
Red Herrin
12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Brand Communities
Don't Get Left Out
unfinished
Types of Segmentation
13. Informing you about how the product works or helps you
Targeting
claim
Psychographics
prizes - sweepstakes and gifts
14. Two-way communication; a dialogue or conversation
SMCR model
Glamourous You
Interactive Communication
Secondary Research
15. Occurs when the consumer recognizes a need for a product
Affective advertising
repitition
Need recognition
must have
16. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Segmenting
Easy to Use
Simple Solution
Validity
17. Repeating words or sounds
Internal Noise
endorsement
Easy to Use
repitition
18. Involves the researcher actually living the life of the people or group being studied.
Neuromarketing
Buzz Marketing
elitist appeal
Ethnographic research
19. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
humor
logos
Market research
20. Questions behavior of the consumer and quality of the product
Qualitative research
Easy to Use
individuality
Market research
21. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Business Plan
Secondary Research
Adaption Process
Valid advertising techniques
22. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
The Mass Communication Approach
Glamourous You
glittering generality
IMC plan
23. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
rhetorical claim
Segmenting
unique claim
Slippery Slope
24. Draws away from a negative feature they ushually hide it with good stuff
unique claim
diversion
Reliability
fear
25. Showing or announcing a discounted price can make a product look better
sales and price
Validity
unique claim
must have
26. Using symbols to suggest an association with a positive influence
price appeal
Primary Research
Symbols
humor
27. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Brand Communities
Kairos
fear
elitist appeal
28. Uncovers critical info that becomes the basis for strategic planning
name-calling
Affective advertising
Easy to Use
Strategic research
29. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
claim
Desires that Successful Brands Satisfy
fact and figures
Internal Noise
30. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
Reference Group
Market research
Kairos
31. Indication of an important trend in marketing that is moving beyond two-way communication
Buzz Marketing
Niche Market
call to action
AIDA
32. Focuses on all the elements of advertising
unique claim
Market research
Segmenting
Advertising research
33. Background research that uses available published info about a topic
Secondary Research
Brand Communities
High Involvement
Campaign Plan
34. Use jokes or laughter to get you engaged in a commercial
Slippery Slope
Primary Research
prizes - sweepstakes and gifts
humor
35. Intentionally do not finish a claim
Age
unfinished
Neuromarketing
Intensity
36. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
SMCR model
Niche Market
Market research
37. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Valid advertising techniques
Targeting
Types of Consumer Responses
Consumer research
38. People testifying about the value or quality of a product in order to sell it
Interactive Communication
avant guard
Advertising research
Testimonials
39. Uses a logical argument of fact to persuade you to buy the product
logos
Testimonials
Reliability
diversion
40. Compile info about the product - the product category - competitors - and other details of the marketing environment
price appeal
Market research
Targeting
Kairos
41. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Testimonials
card stacking
Culture and Corporate Culture
logos
42. Appeals to costumers disire to be different from everybody else
name-calling
Consumer research
individuality
Types of Segmentation
43. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Niche Market
Strategic research
bandwagon
Affective advertising
44. Taking a dangerous and fearful approach to a commercial
fear
bait and switch
Observation research
Explicit
45. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
games and activities
ethos
Misleading and unethical advertisong techniques
Brand Communities
46. A regular person using a product to show how good it is
testimonial
prizes - sweepstakes and gifts
fear
Targeting
47. If you buy something you will be the first to have it
sense appeal
avant guard
Observation research
Adaption Process
48. Fiving us compliments to try to sell a product
Flattery
games and activities
Advertising research
Intensity
49. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
glittering generality
Don't Get Left Out
Association
endorsement
50. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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