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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SMCR model
Secondary Research
Validity
pathos
2. You can run the test over and over and get the same answer
Simple Solution
Reliability
product comparrision
sales and price
3. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
humor
Types of Consumer Responses
Need recognition
Intensity
4. Suggesting that association with a person or product can make you special
games and activities
snob appeal
Flattery
Glamourous You
5. Delivers numerical data
Reference Group
Testimonials
Feedback
Quantitative research
6. The reaction the audience has to the message
Warm and Fuzzy
Low involvement
External Noise
Feedback
7. Identifies people who are in the market for the product
Profiles
Misleading and unethical advertisong techniques
Consumer research
Brand Communities
8. A distraction from the real issue
Strategic research
High Involvement
special ingredients
Red Herrin
9. If you use this product - you will be just like the people in the ad
transfer
Flattery
Psychographics
Need recognition
10. Gives the illusion that if someone else has it then i should have it too
bandwagon
Validity
price appeal
SMCR model
11. Telling only positive things about something or someone - without giving evidence or facts
claim
humor
glittering generality
endorsement
12. Group of people you use as a model for behavior in specific situations
call to action
Reference Group
pathos
Slippery Slope
13. Using costumers fond memories to buy a product
Adaption Process
Low involvement
card stacking
nostalgia
14. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
unique claim
Targeting
Affective advertising
The Big Lie
15. Attention - Interest - Desire - Action
AIDA
unfinished
Psychographics
Marketing Plan
16. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Flattery
Slippery Slope
VALS
Functions of a Reference Group
17. Personnal attacks people do to discredit their ideas
name-calling
Consumer research
The Big Lie
weasel words
18. Info that is collected for first from original sources
Niche Market
Primary Research
Market research
Reference Group
19. To affect parents and make them want to buy the product for their child
Marketing Plan
Secondary Research
parental appeal
Adaption Process
20. Intentionally do not finish a claim
unfinished
Kairos
Functions of a Reference Group
IMC plan
21. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Valid advertising techniques
pathos
Reference Group
VALS
22. Appeals to costumers disire to be different from everybody else
Bribery
must have
individuality
Observation research
23. Research that actually measures what it says it measures
pathos
fear
unfinished
Validity
24. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
AIDA
Brand Communities
The Big Lie
Reference Group
25. A process which outlines the important players and steps
The various ways to segment consumers
Business Plan
logos
The Mass Communication Approach
26. Taking a dangerous and fearful approach to a commercial
Explicit
fear
snob appeal
VALS
27. Two-way communication; a dialogue or conversation
High Involvement
Interactive Communication
Campaign Plan
claim
28. A celeberty or famous fiqure that is endorcing a product
Validity
Desires that Successful Brands Satisfy
endorsement
Association
29. Focuses on all the elements of advertising
patriotisim
Advertising research
Consumer Behavior
Easy to Use
30. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
endorsement
individuality
Association
ethos
31. Builds trustworthyness/credability of product
Niche Market
ethos
Internal Noise
Functions of a Reference Group
32. Uncovers critical info that becomes the basis for strategic planning
Niche Market
card stacking
Campaign Plan
Strategic research
33. Repeating words or sounds
name-calling
repitition
Glamourous You
sense appeal
34. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
Red Herrin
prizes - sweepstakes and gifts
pathos
35. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
36. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Quantitative research
name-calling
Desires that Successful Brands Satisfy
sense appeal
37. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
prizes - sweepstakes and gifts
Internal Noise
transfer
Symbols
38. People testifying about the value or quality of a product in order to sell it
VALS
price appeal
Testimonials
Observation research
39. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
bait and switch
Reliability
Interactive Communication
Reference Group
40. Descriptions of the target audience that read like a description of someone you know.
unique claim
sales and price
Affective advertising
Profiles
41. More tightly focused on solving a particular marketing communication problem in a specified time.
Affective advertising
Campaign Plan
snob appeal
Validity
42. Informing you about how the product works or helps you
claim
humor
Neuromarketing
logos
43. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Adaption Process
Plain Folks
games and activities
prizes - sweepstakes and gifts
44. Showing or announcing a discounted price can make a product look better
SWOT analysis
price appeal
pathos
sales and price
45. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
prizes - sweepstakes and gifts
Neuromarketing
Flattery
SWOT analysis
46. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Flattery
Red Herrin
ethos
IMC plan
47. A regular person using a product to show how good it is
testimonial
Glamourous You
avant guard
parental appeal
48. Using symbols to suggest an association with a positive influence
fear
Symbols
Interactive Communication
Observation research
49. Statistics percentages - and numbers to convince you that this product is better than something else
Flattery
Need recognition
facts and fiqures
Easy to Use
50. A type of testimonial to try to sell something because it is down-to-earth or easy to use
testimonial
Plain Folks
transfer
Don't Get Left Out