Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you buy something you will be the first to have it






2. Statistics percentages - and numbers to convince you that this product is better than something else






3. People testifying about the value or quality of a product in order to sell it






4. If you use this product - you will be just like the people in the ad






5. Attention - Interest - Desire - Action






6. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






7. Research that actually measures what it says it measures






8. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






9. Intentionally do not finish a claim






10. May cover a more specific division of the company; focused on maximizing profit






11. Indication of an important trend in marketing that is moving beyond two-way communication






12. Showing or announcing a discounted price can make a product look better






13. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






14. Sensory images to get you interested in their product






15. Background research that uses available published info about a topic






16. Personnal attacks people do to discredit their ideas






17. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






18. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






19. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






20. Compile info about the product - the product category - competitors - and other details of the marketing environment






21. Identifies people who are in the market for the product






22. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






23. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






24. Subsegments of a more general market.






25. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






26. Many products are nearly identical






27. Uncovers critical info that becomes the basis for strategic planning






28. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






29. Using costumers fond memories to buy a product






30. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






31. Builds trustworthyness/credability of product






32. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






33. Promoting a special ingredient may make you think the product works better than others






34. Cheap product that you can afford






35. Using a chance to win a prize to attract attention






36. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






37. Developed for a brand or product line and evaluated annually






38. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






39. A process which outlines the important players and steps






40. More tightly focused on solving a particular marketing communication problem in a specified time.






41. Uses a logical argument of fact to persuade you to buy the product






42. Focuses on all the elements of advertising






43. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






44. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






45. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






46. Two-way communication; a dialogue or conversation






47. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






48. Involves the researcher actually living the life of the people or group being studied.






49. An appeal that deals with time - creates a sense of urgency






50. Group of people you use as a model for behavior in specific situations