Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A belief that if you buy this product then your apart of an elite club






2. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






3. May cover a more specific division of the company; focused on maximizing profit






4. A celeberty or famous fiqure that is endorcing a product






5. Descriptions of the target audience that read like a description of someone you know.






6. A regular person using a product to show how good it is






7. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






8. Attention - Interest - Desire - Action






9. Sensory images to get you interested in their product






10. Builds trustworthyness/credability of product






11. Statistics percentages - and numbers to convince you that this product is better than something else






12. Delivers numerical data






13. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






14. Many products are nearly identical






15. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






16. Group of people you use as a model for behavior in specific situations






17. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






18. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






19. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






20. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






21. Identifies people who are in the market for the product






22. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






23. Personnal attacks people do to discredit their ideas






24. Promoting a special ingredient may make you think the product works better than others






25. Two-way communication; a dialogue or conversation






26. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






27. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






28. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






29. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






30. Informing you about how the product works or helps you






31. Suggesting that association with a person or product can make you special






32. Fiving us compliments to try to sell a product






33. Uncovers critical info that becomes the basis for strategic planning






34. Draws away from a negative feature they ushually hide it with good stuff






35. Developed for a brand or product line and evaluated annually






36. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






37. Records behaviors of consumers when exposed to product






38. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






39. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






40. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






41. Taking a dangerous and fearful approach to a commercial






42. Compares the product to its competetors






43. Telling only positive things about something or someone - without giving evidence or facts






44. The reaction the audience has to the message






45. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






46. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






47. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






48. Where advertisers stress positive qualities and ignore negatives






49. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






50. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment