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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






2. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






3. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






4. New brain- science approach to how people think






5. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






6. Meaningless or empty words that dont give specific details






7. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






8. A regular person using a product to show how good it is






9. Connects to audience emotions to win them over to your product






10. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






11. Developed for a brand or product line and evaluated annually






12. Repeating words or sounds






13. Sensory images to get you interested in their product






14. Subsegments of a more general market.






15. Group of people you use as a model for behavior in specific situations






16. Statistics percentages - and numbers to convince you that this product is better than something else






17. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






18. Use jokes or laughter to get you engaged in a commercial






19. Questions behavior of the consumer and quality of the product






20. Informing you about how the product works or helps you






21. Compile info about the product - the product category - competitors - and other details of the marketing environment






22. The reaction the audience has to the message






23. Suggesting that association with a person or product can make you special






24. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






25. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






26. Intentionally do not finish a claim






27. Most popular demographic used by advertisers






28. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






29. A belief that if you buy this product then your apart of an elite club






30. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






31. Telling only positive things about something or someone - without giving evidence or facts






32. Two-way communication; a dialogue or conversation






33. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






34. Personnal attacks people do to discredit their ideas






35. Using costumers fond memories to buy a product






36. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






37. Involves the researcher actually living the life of the people or group being studied.






38. May cover a more specific division of the company; focused on maximizing profit






39. A celeberty or famous fiqure that is endorcing a product






40. Background research that uses available published info about a topic






41. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






42. Indication of an important trend in marketing that is moving beyond two-way communication






43. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






44. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






45. Uncovers critical info that becomes the basis for strategic planning






46. Records behaviors of consumers when exposed to product






47. People devoted to a particular brand. E.g. HOG;Harley Owners Group






48. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






49. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






50. Delivers numerical data







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Can you answer 50 questions in 15 minutes?


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