Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Occurs when the consumer recognizes a need for a product






2. You can run the test over and over and get the same answer






3. Personnal attacks people do to discredit their ideas






4. Advertisers assure us that their products are foolproof and easy to use.






5. Fiving us compliments to try to sell a product






6. Involves the researcher actually living the life of the people or group being studied.






7. People testifying about the value or quality of a product in order to sell it






8. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






9. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






10. People devoted to a particular brand. E.g. HOG;Harley Owners Group






11. A process which outlines the important players and steps






12. Questions behavior of the consumer and quality of the product






13. Subsegments of a more general market.






14. Group of people you use as a model for behavior in specific situations






15. Records behaviors of consumers when exposed to product






16. Compares the product to its competetors






17. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






18. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






19. Connects to audience emotions to win them over to your product






20. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






21. Cheap product that you can afford






22. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






23. Statistics percentages - and numbers to convince you that this product is better than something else






24. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






25. Repeating words or sounds






26. The reaction the audience has to the message






27. A celeberty or famous fiqure that is endorcing a product






28. Many products are nearly identical






29. Descriptions of the target audience that read like a description of someone you know.






30. Indication of an important trend in marketing that is moving beyond two-way communication






31. To show loyalty patriotisim to the country






32. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






33. Suggesting that you must have the product to be happy - popular or satisfied






34. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






35. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






36. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






37. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






38. Sensory images to get you interested in their product






39. Meaningless or empty words that dont give specific details






40. Taking a dangerous and fearful approach to a commercial






41. Draws away from a negative feature they ushually hide it with good stuff






42. Focuses on all the elements of advertising






43. Identifies people who are in the market for the product






44. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






45. Promoting a special ingredient may make you think the product works better than others






46. Two-way communication; a dialogue or conversation






47. Uses a logical argument of fact to persuade you to buy the product






48. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






49. Informing you about how the product works or helps you






50. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)