Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling you what to do---"Buy today!" - "Vote now!"






2. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






3. Sensory images to get you interested in their product






4. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






5. Taking a dangerous and fearful approach to a commercial






6. Using symbols to suggest an association with a positive influence






7. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






8. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






9. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






10. A process which outlines the important players and steps






11. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






12. An appeal that deals with time - creates a sense of urgency






13. Subsegments of a more general market.






14. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






15. Uses a logical argument of fact to persuade you to buy the product






16. If you buy something you will be the first to have it






17. Statistics percentages - and numbers to convince you that this product is better than something else






18. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






19. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






20. Focuses on all the elements of advertising






21. Repeating words or sounds






22. A celeberty or famous fiqure that is endorcing a product






23. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






24. People devoted to a particular brand. E.g. HOG;Harley Owners Group






25. Where advertisers stress positive qualities and ignore negatives






26. Suggesting that association with a person or product can make you special






27. Personnal attacks people do to discredit their ideas






28. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






29. A type of testimonial to try to sell something because it is down-to-earth or easy to use






30. Delivers numerical data






31. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






32. New brain- science approach to how people think






33. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






34. Records behaviors of consumers when exposed to product






35. Many products are nearly identical






36. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






37. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






38. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






39. Advertisers assure us that their products are foolproof and easy to use.






40. Builds trustworthyness/credability of product






41. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






42. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






44. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






45. Two-way communication; a dialogue or conversation






46. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






47. Using costumers fond memories to buy a product






48. To affect parents and make them want to buy the product for their child






49. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






50. The reaction the audience has to the message