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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To affect parents and make them want to buy the product for their child
parental appeal
Influences on Consumer Decision making
Symbols
AIDA
2. Showing or announcing a discounted price can make a product look better
sales and price
Association
The various ways to segment consumers
Secondary Research
3. You can run the test over and over and get the same answer
card stacking
Explicit
Reliability
Primary Research
4. Developed for a brand or product line and evaluated annually
snob appeal
prizes - sweepstakes and gifts
Influences on Consumer Decision making
Marketing Plan
5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
elitist appeal
bait and switch
product comparrision
Culture and Corporate Culture
6. Group of people you use as a model for behavior in specific situations
Reference Group
Buzz Marketing
special ingredients
price appeal
7. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
SWOT analysis
Influences on Consumer Decision making
Warm and Fuzzy
Secondary Research
8. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Segmenting
Symbols
The Big Lie
Warm and Fuzzy
9. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
SWOT analysis
sales and price
Ethnographic research
Segmenting
10. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
SMCR model
diversion
claim
11. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Market research
fact and figures
Flattery
Brand Communities
12. An appeal that deals with time - creates a sense of urgency
bandwagon
Misleading and unethical advertisong techniques
avant guard
Kairos
13. Use jokes or laughter to get you engaged in a commercial
humor
must have
Consumer Behavior
Types of Consumer Responses
14. Intentionally do not finish a claim
SWOT analysis
name-calling
Brand Communities
unfinished
15. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
sense appeal
ethos
card stacking
SWOT analysis
16. Telling you what to do---"Buy today!" - "Vote now!"
Ethnographic research
AIDA
call to action
Primary Research
17. Fiving us compliments to try to sell a product
Functions of a Reference Group
Intensity
unique claim
Flattery
18. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
The Mass Communication Approach
games and activities
Reliability
Secondary Research
19. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Affective advertising
Age
Association
repitition
20. Gives the illusion that if someone else has it then i should have it too
High Involvement
bandwagon
facts and fiqures
Validity
21. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
card stacking
Psychographics
weasel words
Interactive Communication
22. Uncovers critical info that becomes the basis for strategic planning
Strategic research
price appeal
fear
logos
23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
special ingredients
Consumer Behavior
Quantitative research
VALS
24. Advertisers assure us that their products are foolproof and easy to use.
Easy to Use
Culture and Corporate Culture
Profiles
parental appeal
25. Draws away from a negative feature they ushually hide it with good stuff
diversion
Bribery
sense appeal
snob appeal
26. Suggesting that you must have the product to be happy - popular or satisfied
Secondary Research
Culture and Corporate Culture
must have
Kairos
27. Indication of an important trend in marketing that is moving beyond two-way communication
High Involvement
transfer
Buzz Marketing
bandwagon
28. Questions behavior of the consumer and quality of the product
Types of Segmentation
High Involvement
parental appeal
Qualitative research
29. Statistics percentages - and numbers to convince you that this product is better than something else
sense appeal
Easy to Use
facts and fiqures
must have
30. Promoting a special ingredient may make you think the product works better than others
special ingredients
parental appeal
Low involvement
patriotisim
31. Sensory images to get you interested in their product
Culture and Corporate Culture
sense appeal
parental appeal
SWOT analysis
32. Builds trustworthyness/credability of product
ethos
Slippery Slope
Secondary Research
Bribery
33. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Buzz Marketing
diversion
Functions of a Reference Group
price appeal
34. May cover a more specific division of the company; focused on maximizing profit
Profiles
facts and fiqures
Business Plan
humor
35. Repeating words or sounds
repitition
sense appeal
claim
weasel words
36. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Qualitative research
Valid advertising techniques
transfer
special ingredients
37. Appeals to costumers disire to be different from everybody else
rhetorical claim
The various ways to segment consumers
individuality
ethos
38. Records behaviors of consumers when exposed to product
Observation research
nostalgia
High Involvement
bandwagon
39. Taking a dangerous and fearful approach to a commercial
Ethnographic research
Warm and Fuzzy
Don't Get Left Out
fear
40. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Low involvement
Profiles
Desires that Successful Brands Satisfy
nostalgia
41. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Strategic research
Functions of a Reference Group
Segmenting
Misleading and unethical advertisong techniques
42. Focuses on all the elements of advertising
Advertising research
Types of Consumer Responses
Types of Segmentation
VALS
43. Uses a logical argument of fact to persuade you to buy the product
logos
Red Herrin
Affective advertising
games and activities
44. Research used to gather info about a particular market
Valid advertising techniques
Consumer research
Market research
Psychographics
45. A distraction from the real issue
Red Herrin
call to action
price appeal
glittering generality
46. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Low involvement
Primary Research
Types of Consumer Responses
Simple Solution
47. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
High Involvement
Slippery Slope
Interactive Communication
Adaption Process
48. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
repitition
bandwagon
Explicit
Red Herrin
49. People testifying about the value or quality of a product in order to sell it
Market research
parental appeal
individuality
Testimonials
50. Cheap product that you can afford
fear
must have
price appeal
Segmenting