Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A celeberty or famous fiqure that is endorcing a product






2. A process which outlines the important players and steps






3. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






4. Group of people you use as a model for behavior in specific situations






5. Suggesting that association with a person or product can make you special






6. If you use this product - you will be just like the people in the ad






7. Connects to audience emotions to win them over to your product






8. To show loyalty patriotisim to the country






9. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






10. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






11. Uncovers critical info that becomes the basis for strategic planning






12. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






13. The reaction the audience has to the message






14. Using costumers fond memories to buy a product






15. Promoting a special ingredient may make you think the product works better than others






16. Delivers numerical data






17. Compile info about the product - the product category - competitors - and other details of the marketing environment






18. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






19. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






20. Descriptions of the target audience that read like a description of someone you know.






21. Advertisers assure us that their products are foolproof and easy to use.






22. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






23. Many products are nearly identical






24. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






25. A rhetorical question in which their really isnt an answer






26. Background research that uses available published info about a topic






27. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






28. Sensory images to get you interested in their product






29. Identifies people who are in the market for the product






30. An appeal that deals with time - creates a sense of urgency






31. Records behaviors of consumers when exposed to product






32. Compares the product to its competetors






33. You can run the test over and over and get the same answer






34. Appeals to costumers disire to be different from everybody else






35. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






36. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






37. Most popular demographic used by advertisers






38. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr






39. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






40. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






41. Taking a dangerous and fearful approach to a commercial






42. People devoted to a particular brand. E.g. HOG;Harley Owners Group






43. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






44. New brain- science approach to how people think






45. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






46. Personnal attacks people do to discredit their ideas






47. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






48. If you buy something you will be the first to have it






49. Fiving us compliments to try to sell a product






50. Personal behavior and how the behavior reflects the speed with which people are willing to try something new