Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






2. Two-way communication; a dialogue or conversation






3. A celeberty or famous fiqure that is endorcing a product






4. Taking a dangerous and fearful approach to a commercial






5. You can run the test over and over and get the same answer






6. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






7. Indication of an important trend in marketing that is moving beyond two-way communication






8. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






9. Questions behavior of the consumer and quality of the product






10. Attention - Interest - Desire - Action






11. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






12. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






13. Using symbols to suggest an association with a positive influence






14. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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15. Fiving us compliments to try to sell a product






16. Records behaviors of consumers when exposed to product






17. Builds trustworthyness/credability of product






18. Most popular demographic used by advertisers






19. Focuses on all the elements of advertising






20. If you use this product - you will be just like the people in the ad






21. Using a chance to win a prize to attract attention






22. Sensory images to get you interested in their product






23. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






24. Repeating words or sounds






25. Draws away from a negative feature they ushually hide it with good stuff






26. Telling you what to do---"Buy today!" - "Vote now!"






27. New brain- science approach to how people think






28. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






29. Uses a logical argument of fact to persuade you to buy the product






30. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






31. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






32. To show loyalty patriotisim to the country






33. Connects to audience emotions to win them over to your product






34. If you buy something you will be the first to have it






35. A regular person using a product to show how good it is






36. Cheap product that you can afford






37. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






38. Uncovers critical info that becomes the basis for strategic planning






39. Statistics percentages - and numbers to convince you that this product is better than something else






40. Appeals to costumers disire to be different from everybody else






41. Background research that uses available published info about a topic






42. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






43. To affect parents and make them want to buy the product for their child






44. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






45. Personnal attacks people do to discredit their ideas






46. Gives the illusion that if someone else has it then i should have it too






47. Compile info about the product - the product category - competitors - and other details of the marketing environment






48. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






49. People testifying about the value or quality of a product in order to sell it






50. A process which outlines the important players and steps