Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Descriptions of the target audience that read like a description of someone you know.






2. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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3. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






4. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






5. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






6. Cheap product that you can afford






7. Intentionally do not finish a claim






8. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






9. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






10. Subsegments of a more general market.






11. Use jokes or laughter to get you engaged in a commercial






12. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






13. People devoted to a particular brand. E.g. HOG;Harley Owners Group






14. Using symbols to suggest an association with a positive influence






15. Telling you what to do---"Buy today!" - "Vote now!"






16. Using costumers fond memories to buy a product






17. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






18. Two-way communication; a dialogue or conversation






19. Taking a dangerous and fearful approach to a commercial






20. Builds trustworthyness/credability of product






21. Occurs when the consumer recognizes a need for a product






22. A type of testimonial to try to sell something because it is down-to-earth or easy to use






23. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






24. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






25. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






26. May cover a more specific division of the company; focused on maximizing profit






27. Background research that uses available published info about a topic






28. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






29. Uncovers critical info that becomes the basis for strategic planning






30. Repeating words or sounds






31. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






32. Statistics percentages - and numbers to convince you that this product is better than something else






33. Involves the researcher actually living the life of the people or group being studied.






34. Where advertisers stress positive qualities and ignore negatives






35. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






36. You can run the test over and over and get the same answer






37. Attention - Interest - Desire - Action






38. Suggesting that association with a person or product can make you special






39. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






40. A process which outlines the important players and steps






41. Focuses on all the elements of advertising






42. Showing or announcing a discounted price can make a product look better






43. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






44. Telling only positive things about something or someone - without giving evidence or facts






45. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






46. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






47. More tightly focused on solving a particular marketing communication problem in a specified time.






48. Research that actually measures what it says it measures






49. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






50. People testifying about the value or quality of a product in order to sell it