Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers assure us that their products are foolproof and easy to use.






2. The reaction the audience has to the message






3. Info that is collected for first from original sources






4. Intentionally do not finish a claim






5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






6. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






7. If you buy something you will be the first to have it






8. An appeal that deals with time - creates a sense of urgency






9. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






10. To affect parents and make them want to buy the product for their child






11. Descriptions of the target audience that read like a description of someone you know.






12. Connects to audience emotions to win them over to your product






13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






14. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






15. Research used to gather info about a particular market






16. To show loyalty patriotisim to the country






17. Questions behavior of the consumer and quality of the product






18. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






19. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






20. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






21. Informing you about how the product works or helps you






22. A process which outlines the important players and steps






23. More tightly focused on solving a particular marketing communication problem in a specified time.






24. Records behaviors of consumers when exposed to product






25. Focuses on all the elements of advertising






26. Promoting a special ingredient may make you think the product works better than others






27. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






28. Draws away from a negative feature they ushually hide it with good stuff






29. Developed for a brand or product line and evaluated annually






30. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






31. Uncovers critical info that becomes the basis for strategic planning






32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






33. Compares the product to its competetors






34. Group of people you use as a model for behavior in specific situations






35. Attention - Interest - Desire - Action






36. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






37. Cheap product that you can afford






38. A belief that if you buy this product then your apart of an elite club






39. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






40. May cover a more specific division of the company; focused on maximizing profit






41. Showing or announcing a discounted price can make a product look better






42. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






43. People testifying about the value or quality of a product in order to sell it






44. Two-way communication; a dialogue or conversation






45. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






46. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






47. Using costumers fond memories to buy a product






48. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






49. People devoted to a particular brand. E.g. HOG;Harley Owners Group






50. A type of testimonial to try to sell something because it is down-to-earth or easy to use