Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Group of people you use as a model for behavior in specific situations






2. Telling you what to do---"Buy today!" - "Vote now!"






3. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






4. Intentionally do not finish a claim






5. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






6. A distraction from the real issue






7. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






8. Draws away from a negative feature they ushually hide it with good stuff






9. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






10. A process which outlines the important players and steps






11. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






12. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Using costumers fond memories to buy a product






14. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


15. People devoted to a particular brand. E.g. HOG;Harley Owners Group






16. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






17. You can run the test over and over and get the same answer






18. Compares the product to its competetors






19. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






20. Suggesting that association with a person or product can make you special






21. A rhetorical question in which their really isnt an answer






22. Subsegments of a more general market.






23. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






24. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






25. Descriptions of the target audience that read like a description of someone you know.






26. Focuses on all the elements of advertising






27. Use jokes or laughter to get you engaged in a commercial






28. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






29. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






30. Two-way communication; a dialogue or conversation






31. Sensory images to get you interested in their product






32. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






33. Suggesting that you must have the product to be happy - popular or satisfied






34. Many products are nearly identical






35. If you use this product - you will be just like the people in the ad






36. The reaction the audience has to the message






37. Meaningless or empty words that dont give specific details






38. To show loyalty patriotisim to the country






39. Using a chance to win a prize to attract attention






40. Where advertisers stress positive qualities and ignore negatives






41. Questions behavior of the consumer and quality of the product






42. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






43. A belief that if you buy this product then your apart of an elite club






44. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






45. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






46. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






47. More tightly focused on solving a particular marketing communication problem in a specified time.






48. Cheap product that you can afford






49. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






50. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation