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Test your basic knowledge |
Advertising Techniques
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personnal attacks people do to discredit their ideas
Flattery
Targeting
Reliability
name-calling
2. A regular person using a product to show how good it is
testimonial
Don't Get Left Out
Strategic research
Ethnographic research
3. Builds trustworthyness/credability of product
AIDA
ethos
Profiles
Glamourous You
4. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
sales and price
Primary Research
Ethnographic research
The various ways to segment consumers
5. A process which outlines the important players and steps
Qualitative research
Strategic research
Bribery
The Mass Communication Approach
6. May cover a more specific division of the company; focused on maximizing profit
Primary Research
Business Plan
The various ways to segment consumers
ethos
7. Meaningless or empty words that dont give specific details
weasel words
Observation research
Intensity
Types of Segmentation
8. Gives the illusion that if someone else has it then i should have it too
unique claim
bandwagon
pathos
price appeal
9. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
special ingredients
Culture and Corporate Culture
IMC plan
card stacking
10. The reaction the audience has to the message
Feedback
claim
nostalgia
sales and price
11. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
games and activities
Consumer research
Bribery
diversion
12. Using costumers fond memories to buy a product
Campaign Plan
Quantitative research
Brand Communities
nostalgia
13. Identifies people who are in the market for the product
Consumer research
ethos
Symbols
logos
14. Involves the researcher actually living the life of the people or group being studied.
Consumer research
VALS
Kairos
Ethnographic research
15. Advertisers assure us that their products are foolproof and easy to use.
Don't Get Left Out
Testimonials
Easy to Use
games and activities
16. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
SMCR model
card stacking
Explicit
Simple Solution
17. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Internal Noise
diversion
Adaption Process
individuality
18. Delivers numerical data
Culture and Corporate Culture
Quantitative research
The Big Lie
Misleading and unethical advertisong techniques
19. New brain- science approach to how people think
Neuromarketing
Red Herrin
prizes - sweepstakes and gifts
ethos
20. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Experts
VALS
Internal Noise
Influences on Consumer Decision making
21. Suggesting that you must have the product to be happy - popular or satisfied
humor
Consumer research
Validity
must have
22. Indication of an important trend in marketing that is moving beyond two-way communication
Buzz Marketing
unfinished
transfer
Adaption Process
23. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
Culture and Corporate Culture
Valid advertising techniques
facts and fiqures
24. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
rhetorical claim
High Involvement
Affective advertising
sense appeal
25. Statistics percentages - and numbers to convince you that this product is better than something else
VALS
SMCR model
facts and fiqures
Campaign Plan
26. People testifying about the value or quality of a product in order to sell it
Consumer research
Glamourous You
Testimonials
repitition
27. Telling you what to do---"Buy today!" - "Vote now!"
Experts
call to action
Functions of a Reference Group
Campaign Plan
28. Records behaviors of consumers when exposed to product
Low involvement
Observation research
Validity
bait and switch
29. Fiving us compliments to try to sell a product
Reference Group
Glamourous You
Influences on Consumer Decision making
Flattery
30. Developed for a brand or product line and evaluated annually
SWOT analysis
bandwagon
Validity
Marketing Plan
31. A celeberty or famous fiqure that is endorcing a product
Brand Communities
endorsement
Reliability
Symbols
32. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
call to action
sense appeal
External Noise
Psychographics
33. To show loyalty patriotisim to the country
unique claim
patriotisim
IMC plan
Experts
34. Uncovers critical info that becomes the basis for strategic planning
Validity
rhetorical claim
parental appeal
Strategic research
35. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Campaign Plan
Age
Brand Communities
nostalgia
36. Focuses on all the elements of advertising
Interactive Communication
facts and fiqures
SWOT analysis
Advertising research
37. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Desires that Successful Brands Satisfy
sales and price
Reliability
Glamourous You
38. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
SMCR model
The Mass Communication Approach
fear
39. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Psychographics
Ethnographic research
Brand Communities
SWOT analysis
40. You can run the test over and over and get the same answer
parental appeal
Reliability
Psychographics
Testimonials
41. Use jokes or laughter to get you engaged in a commercial
Consumer Behavior
Need recognition
humor
product comparrision
42. A rhetorical question in which their really isnt an answer
VALS
name-calling
rhetorical claim
Low involvement
43. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Consumer Behavior
The various ways to segment consumers
elitist appeal
External Noise
44. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Types of Segmentation
bait and switch
bandwagon
fact and figures
45. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
games and activities
Segmenting
fear
Secondary Research
46. Taking a dangerous and fearful approach to a commercial
sense appeal
glittering generality
special ingredients
fear
47. Sensory images to get you interested in their product
Culture and Corporate Culture
snob appeal
Targeting
sense appeal
48. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
bandwagon
Intensity
Misleading and unethical advertisong techniques
call to action
49. Draws away from a negative feature they ushually hide it with good stuff
Reliability
Intensity
diversion
IMC plan
50. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
Easy to Use
Intensity
Testimonials
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