Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it






2. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






3. A belief that if you buy this product then your apart of an elite club






4. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






5. To affect parents and make them want to buy the product for their child






6. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






7. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






8. Indication of an important trend in marketing that is moving beyond two-way communication






9. A type of testimonial to try to sell something because it is down-to-earth or easy to use






10. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






11. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






12. Involves the researcher actually living the life of the people or group being studied.






13. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






14. A distraction from the real issue






15. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






16. Connects to audience emotions to win them over to your product






17. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






18. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






19. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






20. If you buy something you will be the first to have it






21. You can run the test over and over and get the same answer






22. Using symbols to suggest an association with a positive influence






23. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






24. Informing you about how the product works or helps you






25. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






26. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






27. A process which outlines the important players and steps






28. Meaningless or empty words that dont give specific details






29. More tightly focused on solving a particular marketing communication problem in a specified time.






30. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






31. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






32. Suggesting that you must have the product to be happy - popular or satisfied






33. People devoted to a particular brand. E.g. HOG;Harley Owners Group






34. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






35. Subsegments of a more general market.






36. Telling only positive things about something or someone - without giving evidence or facts






37. Advertisers assure us that their products are foolproof and easy to use.






38. Appeals to costumers disire to be different from everybody else






39. Occurs when the consumer recognizes a need for a product






40. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






41. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






42. Telling you what to do---"Buy today!" - "Vote now!"






43. Attention - Interest - Desire - Action






44. Identifies people who are in the market for the product






45. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






46. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


47. Suggesting that association with a person or product can make you special






48. Fiving us compliments to try to sell a product






49. Use jokes or laughter to get you engaged in a commercial






50. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors