Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






2. Cheap product that you can afford






3. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






4. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






5. To affect parents and make them want to buy the product for their child






6. Suggesting that association with a person or product can make you special






7. Uses a logical argument of fact to persuade you to buy the product






8. Informing you about how the product works or helps you






9. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






10. May cover a more specific division of the company; focused on maximizing profit






11. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






12. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






13. Using symbols to suggest an association with a positive influence






14. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






15. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






16. Attention - Interest - Desire - Action






17. A type of testimonial to try to sell something because it is down-to-earth or easy to use






18. Appeals to costumers disire to be different from everybody else






19. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






20. Two-way communication; a dialogue or conversation






21. If you use this product - you will be just like the people in the ad






22. Suggesting that you must have the product to be happy - popular or satisfied






23. New brain- science approach to how people think






24. Telling only positive things about something or someone - without giving evidence or facts






25. A distraction from the real issue






26. Advertisers assure us that their products are foolproof and easy to use.






27. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






28. Repeating words or sounds






29. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






30. Fiving us compliments to try to sell a product






31. Occurs when the consumer recognizes a need for a product






32. A process which outlines the important players and steps






33. To show loyalty patriotisim to the country






34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






35. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






36. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






37. If you buy something you will be the first to have it






38. Connects to audience emotions to win them over to your product






39. Using a chance to win a prize to attract attention






40. Indication of an important trend in marketing that is moving beyond two-way communication






41. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






42. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






43. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






44. More tightly focused on solving a particular marketing communication problem in a specified time.






45. Descriptions of the target audience that read like a description of someone you know.






46. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






47. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






48. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






49. Research that actually measures what it says it measures






50. Personnal attacks people do to discredit their ideas