Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records behaviors of consumers when exposed to product






2. Research that actually measures what it says it measures






3. Descriptions of the target audience that read like a description of someone you know.






4. Meaningless or empty words that dont give specific details






5. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


6. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






7. To affect parents and make them want to buy the product for their child






8. Use jokes or laughter to get you engaged in a commercial






9. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. Informing you about how the product works or helps you






11. A type of testimonial to try to sell something because it is down-to-earth or easy to use






12. A rhetorical question in which their really isnt an answer






13. Gives the illusion that if someone else has it then i should have it too






14. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






15. Repeating words or sounds






16. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






17. Sensory images to get you interested in their product






18. Builds trustworthyness/credability of product






19. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






20. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






21. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






22. Group of people you use as a model for behavior in specific situations






23. Identifies people who are in the market for the product






24. Compares the product to its competetors






25. More tightly focused on solving a particular marketing communication problem in a specified time.






26. Most popular demographic used by advertisers






27. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






28. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






29. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






30. Intentionally do not finish a claim






31. A distraction from the real issue






32. If you use this product - you will be just like the people in the ad






33. Questions behavior of the consumer and quality of the product






34. Where advertisers stress positive qualities and ignore negatives






35. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






36. May cover a more specific division of the company; focused on maximizing profit






37. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






38. Telling you what to do---"Buy today!" - "Vote now!"






39. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






40. Using costumers fond memories to buy a product






41. A regular person using a product to show how good it is






42. Many products are nearly identical






43. Fiving us compliments to try to sell a product






44. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






45. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






46. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






48. Indication of an important trend in marketing that is moving beyond two-way communication






49. Attention - Interest - Desire - Action






50. Focuses on all the elements of advertising