Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






2. Questions behavior of the consumer and quality of the product






3. People devoted to a particular brand. E.g. HOG;Harley Owners Group






4. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






5. Fiving us compliments to try to sell a product






6. Research that actually measures what it says it measures






7. A process which outlines the important players and steps






8. Using a chance to win a prize to attract attention






9. New brain- science approach to how people think






10. Occurs when the consumer recognizes a need for a product






11. Suggesting that you must have the product to be happy - popular or satisfied






12. Cheap product that you can afford






13. Showing or announcing a discounted price can make a product look better






14. Telling only positive things about something or someone - without giving evidence or facts






15. Advertisers assure us that their products are foolproof and easy to use.






16. Involves the researcher actually living the life of the people or group being studied.






17. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






18. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






19. Taking a dangerous and fearful approach to a commercial






20. Intentionally do not finish a claim






21. Where advertisers stress positive qualities and ignore negatives






22. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


23. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






24. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






25. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






26. Indication of an important trend in marketing that is moving beyond two-way communication






27. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






28. Uses a logical argument of fact to persuade you to buy the product






29. Identifies people who are in the market for the product






30. Draws away from a negative feature they ushually hide it with good stuff






31. A type of testimonial to try to sell something because it is down-to-earth or easy to use






32. An appeal that deals with time - creates a sense of urgency






33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






34. People testifying about the value or quality of a product in order to sell it






35. Connects to audience emotions to win them over to your product






36. More tightly focused on solving a particular marketing communication problem in a specified time.






37. Focuses on all the elements of advertising






38. Compile info about the product - the product category - competitors - and other details of the marketing environment






39. To affect parents and make them want to buy the product for their child






40. Subsegments of a more general market.






41. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






42. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






43. Repeating words or sounds






44. If you use this product - you will be just like the people in the ad






45. Personnal attacks people do to discredit their ideas






46. Sensory images to get you interested in their product






47. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






48. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






49. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






50. Appeals to costumers disire to be different from everybody else