Test your basic knowledge |

Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uses a logical argument of fact to persuade you to buy the product

2. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

3. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

4. Advertisers assure us that their products are foolproof and easy to use.

5. Info that is collected for first from original sources

6. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

7. Identifies people who are in the market for the product

8. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

9. A distraction from the real issue

10. Telling you what to do---"Buy today!" - "Vote now!"

11. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

12. To show loyalty patriotisim to the country

13. Occurs when the consumer recognizes a need for a product

14. A rhetorical question in which their really isnt an answer

15. You can run the test over and over and get the same answer

16. Appeals to costumers disire to be different from everybody else

17. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

18. Attention - Interest - Desire - Action

19. Promoting a special ingredient may make you think the product works better than others

20. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

21. Compares the product to its competetors

22. Using a chance to win a prize to attract attention

23. Developed for a brand or product line and evaluated annually

24. Questions behavior of the consumer and quality of the product

25. Group of people you use as a model for behavior in specific situations

26. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors

27. Suggesting that association with a person or product can make you special

28. Using costumers fond memories to buy a product

29. Using images and sounds to appeal to your senses: sight - touch - smell - etc.

30. Informing you about how the product works or helps you

31. Use jokes or laughter to get you engaged in a commercial

32. People devoted to a particular brand. E.g. HOG;Harley Owners Group

33. The reaction the audience has to the message

34. Gives the illusion that if someone else has it then i should have it too

35. Personal behavior and how the behavior reflects the speed with which people are willing to try something new

36. An appeal that deals with time - creates a sense of urgency

37. Many products are nearly identical

38. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

40. More tightly focused on solving a particular marketing communication problem in a specified time.

41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

42. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

43. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val

44. Sensory images to get you interested in their product

45. Delivers numerical data

46. Research used to gather info about a particular market

47. Indication of an important trend in marketing that is moving beyond two-way communication

48. Builds trustworthyness/credability of product

49. Fiving us compliments to try to sell a product

50. Compile info about the product - the product category - competitors - and other details of the marketing environment