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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can run the test over and over and get the same answer
Consumer research
Reliability
bait and switch
Valid advertising techniques
2. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SMCR model
repitition
facts and fiqures
product comparrision
3. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
Validity
repitition
Buzz Marketing
4. Draws away from a negative feature they ushually hide it with good stuff
IMC plan
diversion
Kairos
Experts
5. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Culture and Corporate Culture
must have
Types of Consumer Responses
card stacking
6. Uncovers critical info that becomes the basis for strategic planning
glittering generality
Strategic research
Brand Communities
SMCR model
7. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
bandwagon
sense appeal
The various ways to segment consumers
call to action
8. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
The Big Lie
patriotisim
bait and switch
Association
9. Using symbols to suggest an association with a positive influence
Flattery
Intensity
Consumer Behavior
Symbols
10. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Types of Segmentation
Misleading and unethical advertisong techniques
The various ways to segment consumers
Low involvement
11. Appeals to costumers disire to be different from everybody else
individuality
unfinished
call to action
price appeal
12. If you buy something you will be the first to have it
Quantitative research
Affective advertising
avant guard
IMC plan
13. Gives the illusion that if someone else has it then i should have it too
ethos
endorsement
bandwagon
Targeting
14. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SWOT analysis
Flattery
Slippery Slope
The Big Lie
15. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
snob appeal
The Big Lie
The Mass Communication Approach
Types of Consumer Responses
16. Most popular demographic used by advertisers
Slippery Slope
Feedback
repitition
Age
17. Suggesting that you must have the product to be happy - popular or satisfied
Warm and Fuzzy
must have
Observation research
fact and figures
18. Compares the product to its competetors
Testimonials
Segmenting
product comparrision
Brand Communities
19. An appeal that deals with time - creates a sense of urgency
endorsement
Kairos
Desires that Successful Brands Satisfy
Profiles
20. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Desires that Successful Brands Satisfy
games and activities
Red Herrin
Strategic research
21. Repeating words or sounds
AIDA
Misleading and unethical advertisong techniques
repitition
Bribery
22. Info that is collected for first from original sources
Valid advertising techniques
Validity
special ingredients
Primary Research
23. Cheap product that you can afford
price appeal
The various ways to segment consumers
transfer
Warm and Fuzzy
24. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
Consumer Behavior
diversion
Intensity
25. Personnal attacks people do to discredit their ideas
Types of Segmentation
Need recognition
facts and fiqures
name-calling
26. Descriptions of the target audience that read like a description of someone you know.
elitist appeal
must have
avant guard
Profiles
27. Informing you about how the product works or helps you
claim
Interactive Communication
Don't Get Left Out
card stacking
28. Research that actually measures what it says it measures
Culture and Corporate Culture
Reference Group
individuality
Validity
29. Connects to audience emotions to win them over to your product
avant guard
transfer
Affective advertising
pathos
30. Where advertisers stress positive qualities and ignore negatives
Marketing Plan
card stacking
Internal Noise
Bribery
31. Telling only positive things about something or someone - without giving evidence or facts
Red Herrin
Easy to Use
glittering generality
Brand Communities
32. Indication of an important trend in marketing that is moving beyond two-way communication
Buzz Marketing
parental appeal
Profiles
Functions of a Reference Group
33. Meaningless or empty words that dont give specific details
Niche Market
weasel words
testimonial
Kairos
34. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
The Big Lie
Targeting
Feedback
Types of Segmentation
35. Two-way communication; a dialogue or conversation
ethos
Reliability
Interactive Communication
diversion
36. Telling you what to do---"Buy today!" - "Vote now!"
Interactive Communication
Secondary Research
glittering generality
call to action
37. Advertisers assure us that their products are foolproof and easy to use.
card stacking
pathos
Easy to Use
External Noise
38. A belief that if you buy this product then your apart of an elite club
elitist appeal
avant guard
fear
The Mass Communication Approach
39. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
snob appeal
Functions of a Reference Group
Symbols
SWOT analysis
40. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
Glamourous You
logos
parental appeal
41. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Simple Solution
Misleading and unethical advertisong techniques
Red Herrin
External Noise
42. Developed for a brand or product line and evaluated annually
Red Herrin
parental appeal
prizes - sweepstakes and gifts
Marketing Plan
43. Group of people you use as a model for behavior in specific situations
elitist appeal
fear
Reference Group
Segmenting
44. Involves the researcher actually living the life of the people or group being studied.
logos
Testimonials
Ethnographic research
Desires that Successful Brands Satisfy
45. Intentionally do not finish a claim
Simple Solution
Ethnographic research
avant guard
unfinished
46. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
Observation research
product comparrision
Interactive Communication
47. More tightly focused on solving a particular marketing communication problem in a specified time.
Desires that Successful Brands Satisfy
Observation research
sales and price
Campaign Plan
48. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
AIDA
card stacking
The Mass Communication Approach
49. A rhetorical question in which their really isnt an answer
SWOT analysis
Intensity
rhetorical claim
transfer
50. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Primary Research
unfinished
Warm and Fuzzy
Consumer research