Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






2. Repeating words or sounds






3. Many products are nearly identical






4. Promoting a special ingredient may make you think the product works better than others






5. Delivers numerical data






6. Uncovers critical info that becomes the basis for strategic planning






7. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






8. If you buy something you will be the first to have it






9. Two-way communication; a dialogue or conversation






10. Uses a logical argument of fact to persuade you to buy the product






11. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






12. Where advertisers stress positive qualities and ignore negatives






13. A rhetorical question in which their really isnt an answer






14. More tightly focused on solving a particular marketing communication problem in a specified time.






15. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






16. Meaningless or empty words that dont give specific details






17. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






18. Background research that uses available published info about a topic






19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






20. Records behaviors of consumers when exposed to product






21. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






22. Research that actually measures what it says it measures






23. Group of people you use as a model for behavior in specific situations






24. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






25. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






26. Suggesting that you must have the product to be happy - popular or satisfied






27. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






28. May cover a more specific division of the company; focused on maximizing profit






29. To affect parents and make them want to buy the product for their child






30. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






31. Advertisers assure us that their products are foolproof and easy to use.






32. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






34. People devoted to a particular brand. E.g. HOG;Harley Owners Group






35. A distraction from the real issue






36. Intentionally do not finish a claim






37. An appeal that deals with time - creates a sense of urgency






38. Compares the product to its competetors






39. To show loyalty patriotisim to the country






40. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






41. New brain- science approach to how people think






42. Connects to audience emotions to win them over to your product






43. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






44. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






45. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






46. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






47. Fiving us compliments to try to sell a product






48. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






49. A process which outlines the important players and steps






50. Taking a dangerous and fearful approach to a commercial