Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using a chance to win a prize to attract attention






2. Sensory images to get you interested in their product






3. Descriptions of the target audience that read like a description of someone you know.






4. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






5. Appeals to costumers disire to be different from everybody else






6. A distraction from the real issue






7. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






8. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






9. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. Background research that uses available published info about a topic






11. Research that actually measures what it says it measures






12. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






13. Showing or announcing a discounted price can make a product look better






14. To show loyalty patriotisim to the country






15. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






16. A process which outlines the important players and steps






17. Indication of an important trend in marketing that is moving beyond two-way communication






18. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






19. The reaction the audience has to the message






20. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






21. You can run the test over and over and get the same answer






22. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






23. Gives the illusion that if someone else has it then i should have it too






24. New brain- science approach to how people think






25. A belief that if you buy this product then your apart of an elite club






26. Identifies people who are in the market for the product






27. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






28. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






29. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






30. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






31. Group of people you use as a model for behavior in specific situations






32. Compile info about the product - the product category - competitors - and other details of the marketing environment






33. Personnal attacks people do to discredit their ideas






34. Where advertisers stress positive qualities and ignore negatives






35. Using costumers fond memories to buy a product






36. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






37. Questions behavior of the consumer and quality of the product






38. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






39. A type of testimonial to try to sell something because it is down-to-earth or easy to use






40. An appeal that deals with time - creates a sense of urgency






41. Attention - Interest - Desire - Action






42. Informing you about how the product works or helps you






43. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






44. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






45. A rhetorical question in which their really isnt an answer






46. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






47. Promoting a special ingredient may make you think the product works better than others






48. Focuses on all the elements of advertising






49. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






50. Uncovers critical info that becomes the basis for strategic planning