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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
must have
individuality
Consumer Behavior
prizes - sweepstakes and gifts
2. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
games and activities
Intensity
Feedback
Strategic research
3. Advertisers assure us that their products are foolproof and easy to use.
patriotisim
Easy to Use
Desires that Successful Brands Satisfy
avant guard
4. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
Niche Market
avant guard
Profiles
5. Telling only positive things about something or someone - without giving evidence or facts
transfer
must have
glittering generality
Glamourous You
6. Taking a dangerous and fearful approach to a commercial
fear
Plain Folks
unfinished
Quantitative research
7. Questions behavior of the consumer and quality of the product
Market research
The Mass Communication Approach
Qualitative research
SWOT analysis
8. A celeberty or famous fiqure that is endorcing a product
Reference Group
call to action
endorsement
Types of Consumer Responses
9. Showing or announcing a discounted price can make a product look better
avant guard
Consumer Behavior
sales and price
Plain Folks
10. Descriptions of the target audience that read like a description of someone you know.
Plain Folks
External Noise
Profiles
sense appeal
11. If you use this product - you will be just like the people in the ad
humor
transfer
snob appeal
Quantitative research
12. Use jokes or laughter to get you engaged in a commercial
unique claim
humor
Symbols
bait and switch
13. To affect parents and make them want to buy the product for their child
parental appeal
Kairos
Testimonials
Interactive Communication
14. More tightly focused on solving a particular marketing communication problem in a specified time.
glittering generality
High Involvement
Campaign Plan
pathos
15. Records behaviors of consumers when exposed to product
Culture and Corporate Culture
Observation research
Flattery
AIDA
16. Suggesting that association with a person or product can make you special
The various ways to segment consumers
Psychographics
testimonial
snob appeal
17. Focuses on all the elements of advertising
Advertising research
nostalgia
endorsement
Flattery
18. Uses a logical argument of fact to persuade you to buy the product
Neuromarketing
logos
Culture and Corporate Culture
Targeting
19. An appeal that deals with time - creates a sense of urgency
avant guard
Internal Noise
Age
Kairos
20. Gives the illusion that if someone else has it then i should have it too
facts and fiqures
bandwagon
The Big Lie
Slippery Slope
21. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
SWOT analysis
Low involvement
Secondary Research
sense appeal
22. Informing you about how the product works or helps you
logos
repitition
claim
Culture and Corporate Culture
23. Connects to audience emotions to win them over to your product
Age
parental appeal
product comparrision
pathos
24. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
games and activities
SMCR model
rhetorical claim
Culture and Corporate Culture
25. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
Consumer research
The various ways to segment consumers
Marketing Plan
26. Research used to gather info about a particular market
Market research
Valid advertising techniques
repitition
bait and switch
27. A regular person using a product to show how good it is
testimonial
fact and figures
External Noise
Low involvement
28. A rhetorical question in which their really isnt an answer
elitist appeal
bait and switch
rhetorical claim
endorsement
29. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
unfinished
Targeting
Simple Solution
facts and fiqures
30. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Secondary Research
games and activities
Bribery
facts and fiqures
31. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Age
sense appeal
ethos
Plain Folks
32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
Secondary Research
Consumer Behavior
individuality
33. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Affective advertising
diversion
Explicit
price appeal
34. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
rhetorical claim
Don't Get Left Out
endorsement
Types of Segmentation
35. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
Age
Affective advertising
Segmenting
36. Info that is collected for first from original sources
Flattery
Consumer research
Primary Research
repitition
37. Fiving us compliments to try to sell a product
Warm and Fuzzy
special ingredients
Flattery
Reference Group
38. Telling you what to do---"Buy today!" - "Vote now!"
Reliability
Glamourous You
Buzz Marketing
call to action
39. Identifies people who are in the market for the product
fact and figures
Consumer research
Advertising research
games and activities
40. A distraction from the real issue
Need recognition
Red Herrin
IMC plan
card stacking
41. Attention - Interest - Desire - Action
AIDA
Warm and Fuzzy
Reference Group
Business Plan
42. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
Explicit
Flattery
pathos
43. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Warm and Fuzzy
Advertising research
The Mass Communication Approach
nostalgia
44. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Affective advertising
Psychographics
fact and figures
endorsement
45. Appeals to costumers disire to be different from everybody else
parental appeal
Niche Market
individuality
prizes - sweepstakes and gifts
46. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
weasel words
VALS
Desires that Successful Brands Satisfy
repitition
47. May cover a more specific division of the company; focused on maximizing profit
endorsement
unique claim
Business Plan
pathos
48. A belief that if you buy this product then your apart of an elite club
elitist appeal
ethos
Consumer Behavior
Niche Market
49. Sensory images to get you interested in their product
testimonial
diversion
sense appeal
bandwagon
50. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
sense appeal
prizes - sweepstakes and gifts
Segmenting
Warm and Fuzzy