Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






2. People testifying about the value or quality of a product in order to sell it






3. Most popular demographic used by advertisers






4. Intentionally do not finish a claim






5. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






6. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






7. Delivers numerical data






8. A rhetorical question in which their really isnt an answer






9. Sensory images to get you interested in their product






10. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






11. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






12. Uncovers critical info that becomes the basis for strategic planning






13. More tightly focused on solving a particular marketing communication problem in a specified time.






14. Descriptions of the target audience that read like a description of someone you know.






15. You can run the test over and over and get the same answer






16. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






17. Attention - Interest - Desire - Action






18. Info that is collected for first from original sources






19. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






20. A regular person using a product to show how good it is






21. May cover a more specific division of the company; focused on maximizing profit






22. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






23. Group of people you use as a model for behavior in specific situations






24. Subsegments of a more general market.






25. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






26. Appeals to costumers disire to be different from everybody else






27. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






28. Uses a logical argument of fact to persuade you to buy the product






29. Gives the illusion that if someone else has it then i should have it too






30. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






31. Personnal attacks people do to discredit their ideas






32. Suggesting that you must have the product to be happy - popular or satisfied






33. Statistics percentages - and numbers to convince you that this product is better than something else






34. An appeal that deals with time - creates a sense of urgency






35. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






36. Showing or announcing a discounted price can make a product look better






37. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






38. Telling only positive things about something or someone - without giving evidence or facts






39. Research used to gather info about a particular market






40. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






41. Using symbols to suggest an association with a positive influence






42. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






43. A type of testimonial to try to sell something because it is down-to-earth or easy to use






44. Cheap product that you can afford






45. Advertisers assure us that their products are foolproof and easy to use.






46. A belief that if you buy this product then your apart of an elite club






47. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






48. Suggesting that association with a person or product can make you special






49. Involves the researcher actually living the life of the people or group being studied.






50. Meaningless or empty words that dont give specific details