Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To show loyalty patriotisim to the country






2. Suggesting that you must have the product to be happy - popular or satisfied






3. Involves the researcher actually living the life of the people or group being studied.






4. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






6. Cheap product that you can afford






7. Fiving us compliments to try to sell a product






8. Group of people you use as a model for behavior in specific situations






9. Advertisers assure us that their products are foolproof and easy to use.






10. Identifies people who are in the market for the product






11. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






12. Compile info about the product - the product category - competitors - and other details of the marketing environment






13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






14. Focuses on all the elements of advertising






15. Records behaviors of consumers when exposed to product






16. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






17. A celeberty or famous fiqure that is endorcing a product






18. Informing you about how the product works or helps you






19. Draws away from a negative feature they ushually hide it with good stuff






20. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






21. Questions behavior of the consumer and quality of the product






22. Meaningless or empty words that dont give specific details






23. Promoting a special ingredient may make you think the product works better than others






24. Two-way communication; a dialogue or conversation






25. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






26. Compares the product to its competetors






27. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






28. Use jokes or laughter to get you engaged in a commercial






29. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






30. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






31. A rhetorical question in which their really isnt an answer






32. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






33. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






34. Telling you what to do---"Buy today!" - "Vote now!"






35. Uncovers critical info that becomes the basis for strategic planning






36. Background research that uses available published info about a topic






37. Many products are nearly identical






38. Using a chance to win a prize to attract attention






39. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






40. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






41. Occurs when the consumer recognizes a need for a product






42. Attention - Interest - Desire - Action






43. A regular person using a product to show how good it is






44. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






45. Using costumers fond memories to buy a product






46. Taking a dangerous and fearful approach to a commercial






47. People devoted to a particular brand. E.g. HOG;Harley Owners Group






48. Delivers numerical data






49. Sensory images to get you interested in their product






50. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests