Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compile info about the product - the product category - competitors - and other details of the marketing environment






2. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






3. Identifies people who are in the market for the product






4. People testifying about the value or quality of a product in order to sell it






5. Occurs when the consumer recognizes a need for a product






6. Focuses on all the elements of advertising






7. Involves the researcher actually living the life of the people or group being studied.






8. Uses a logical argument of fact to persuade you to buy the product






9. You can run the test over and over and get the same answer






10. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






11. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






13. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






14. Attention - Interest - Desire - Action






15. Telling you what to do---"Buy today!" - "Vote now!"






16. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






17. Suggesting that you must have the product to be happy - popular or satisfied






18. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






19. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






20. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






21. Where advertisers stress positive qualities and ignore negatives






22. Two-way communication; a dialogue or conversation






23. Uncovers critical info that becomes the basis for strategic planning






24. Promoting a special ingredient may make you think the product works better than others






25. A rhetorical question in which their really isnt an answer






26. Using a chance to win a prize to attract attention






27. Telling only positive things about something or someone - without giving evidence or facts






28. Subsegments of a more general market.






29. A regular person using a product to show how good it is






30. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






31. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






32. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






33. Gives the illusion that if someone else has it then i should have it too






34. Research used to gather info about a particular market






35. Compares the product to its competetors






36. Advertisers assure us that their products are foolproof and easy to use.






37. A belief that if you buy this product then your apart of an elite club






38. Descriptions of the target audience that read like a description of someone you know.






39. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






40. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






41. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






42. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






43. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






44. Cheap product that you can afford






45. If you buy something you will be the first to have it






46. Repeating words or sounds






47. An appeal that deals with time - creates a sense of urgency






48. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






49. A process which outlines the important players and steps






50. Personnal attacks people do to discredit their ideas