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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action






2. If you use this product - you will be just like the people in the ad






3. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






4. To affect parents and make them want to buy the product for their child






5. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






6. Showing or announcing a discounted price can make a product look better






7. Suggesting that association with a person or product can make you special






8. Connects to audience emotions to win them over to your product






9. Group of people you use as a model for behavior in specific situations






10. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






11. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






12. Appeals to costumers disire to be different from everybody else






13. Questions behavior of the consumer and quality of the product






14. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






15. A celeberty or famous fiqure that is endorcing a product






16. You can run the test over and over and get the same answer






17. Two-way communication; a dialogue or conversation






18. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






19. Research that actually measures what it says it measures






20. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






21. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






22. Informing you about how the product works or helps you






23. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






24. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






25. Focuses on all the elements of advertising






26. Using costumers fond memories to buy a product






27. People testifying about the value or quality of a product in order to sell it






28. Involves the researcher actually living the life of the people or group being studied.






29. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






30. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






31. More tightly focused on solving a particular marketing communication problem in a specified time.






32. A rhetorical question in which their really isnt an answer






33. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






34. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






35. Repeating words or sounds






36. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






37. Intentionally do not finish a claim






38. A belief that if you buy this product then your apart of an elite club






39. Subsegments of a more general market.






40. Info that is collected for first from original sources






41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






42. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






43. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






44. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






45. Meaningless or empty words that dont give specific details






46. Uses a logical argument of fact to persuade you to buy the product






47. Research used to gather info about a particular market






48. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






49. Delivers numerical data






50. A type of testimonial to try to sell something because it is down-to-earth or easy to use







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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