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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records behaviors of consumers when exposed to product






2. Uncovers critical info that becomes the basis for strategic planning






3. Promoting a special ingredient may make you think the product works better than others






4. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






5. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






6. Where advertisers stress positive qualities and ignore negatives






7. Showing or announcing a discounted price can make a product look better






8. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






9. Advertisers assure us that their products are foolproof and easy to use.






10. Use jokes or laughter to get you engaged in a commercial






11. Cheap product that you can afford






12. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






13. Telling only positive things about something or someone - without giving evidence or facts






14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






15. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






16. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






17. Two-way communication; a dialogue or conversation






18. Indication of an important trend in marketing that is moving beyond two-way communication






19. To affect parents and make them want to buy the product for their child






20. Fiving us compliments to try to sell a product






21. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






22. Builds trustworthyness/credability of product






23. Group of people you use as a model for behavior in specific situations






24. A distraction from the real issue






25. Most popular demographic used by advertisers






26. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






27. Attention - Interest - Desire - Action






28. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






29. Informing you about how the product works or helps you






30. Uses a logical argument of fact to persuade you to buy the product






31. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






33. People testifying about the value or quality of a product in order to sell it






34. To show loyalty patriotisim to the country






35. Occurs when the consumer recognizes a need for a product






36. Appeals to costumers disire to be different from everybody else






37. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






38. Involves the researcher actually living the life of the people or group being studied.






39. The reaction the audience has to the message






40. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






41. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






42. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






43. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






44. May cover a more specific division of the company; focused on maximizing profit






45. People devoted to a particular brand. E.g. HOG;Harley Owners Group






46. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






47. Delivers numerical data






48. Compares the product to its competetors






49. Statistics percentages - and numbers to convince you that this product is better than something else






50. If you buy something you will be the first to have it







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Can you answer 50 questions in 15 minutes?


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