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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To show loyalty patriotisim to the country
fact and figures
nostalgia
Adaption Process
patriotisim
2. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
Ethnographic research
Brand Communities
External Noise
3. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
call to action
bait and switch
Reliability
games and activities
4. Records behaviors of consumers when exposed to product
weasel words
Observation research
ethos
Flattery
5. Fiving us compliments to try to sell a product
Flattery
Types of Segmentation
Primary Research
fear
6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
High Involvement
Intensity
diversion
Age
7. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
fact and figures
Desires that Successful Brands Satisfy
Valid advertising techniques
call to action
8. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
SWOT analysis
pathos
claim
9. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
prizes - sweepstakes and gifts
unique claim
Low involvement
Bribery
10. May cover a more specific division of the company; focused on maximizing profit
Business Plan
pathos
Targeting
IMC plan
11. Research that actually measures what it says it measures
SWOT analysis
Validity
parental appeal
individuality
12. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Types of Consumer Responses
Misleading and unethical advertisong techniques
Warm and Fuzzy
Qualitative research
13. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Plain Folks
Explicit
Targeting
IMC plan
14. A rhetorical question in which their really isnt an answer
Ethnographic research
VALS
Internal Noise
rhetorical claim
15. Use jokes or laughter to get you engaged in a commercial
AIDA
bait and switch
patriotisim
humor
16. Occurs when the consumer recognizes a need for a product
Brand Communities
patriotisim
avant guard
Need recognition
17. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Market research
games and activities
SWOT analysis
Market research
18. You can run the test over and over and get the same answer
Reliability
Niche Market
Neuromarketing
Influences on Consumer Decision making
19. Advertisers assure us that their products are foolproof and easy to use.
Easy to Use
Simple Solution
nostalgia
bait and switch
20. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Flattery
ethos
VALS
avant guard
21. To affect parents and make them want to buy the product for their child
fear
parental appeal
must have
Types of Consumer Responses
22. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
sales and price
Valid advertising techniques
Explicit
product comparrision
23. Focuses on all the elements of advertising
Reference Group
SWOT analysis
Advertising research
price appeal
24. Appeals to costumers disire to be different from everybody else
Simple Solution
Profiles
Validity
individuality
25. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
nostalgia
The Mass Communication Approach
Types of Consumer Responses
repitition
26. Using symbols to suggest an association with a positive influence
Reliability
Consumer Behavior
Symbols
claim
27. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Reference Group
facts and fiqures
Internal Noise
Influences on Consumer Decision making
28. Research used to gather info about a particular market
Market research
Business Plan
Low involvement
testimonial
29. Gives the illusion that if someone else has it then i should have it too
bandwagon
sales and price
Don't Get Left Out
rhetorical claim
30. People testifying about the value or quality of a product in order to sell it
Observation research
Testimonials
bait and switch
repitition
31. A celeberty or famous fiqure that is endorcing a product
transfer
endorsement
Easy to Use
Glamourous You
32. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Segmenting
pathos
sense appeal
Psychographics
33. Attention - Interest - Desire - Action
AIDA
Feedback
Reliability
games and activities
34. Showing or announcing a discounted price can make a product look better
Functions of a Reference Group
ethos
sales and price
VALS
35. Draws away from a negative feature they ushually hide it with good stuff
fear
diversion
Profiles
Feedback
36. Builds trustworthyness/credability of product
Buzz Marketing
External Noise
endorsement
ethos
37. Many products are nearly identical
product comparrision
Functions of a Reference Group
unique claim
patriotisim
38. Questions behavior of the consumer and quality of the product
prizes - sweepstakes and gifts
Qualitative research
Consumer Behavior
Kairos
39. Suggesting that you must have the product to be happy - popular or satisfied
SMCR model
must have
unique claim
Age
40. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Slippery Slope
Association
avant guard
Desires that Successful Brands Satisfy
41. If you use this product - you will be just like the people in the ad
transfer
parental appeal
snob appeal
name-calling
42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Consumer Behavior
Explicit
Desires that Successful Brands Satisfy
Brand Communities
43. Where advertisers stress positive qualities and ignore negatives
Psychographics
ethos
The various ways to segment consumers
card stacking
44. Involves the researcher actually living the life of the people or group being studied.
pathos
Ethnographic research
SMCR model
card stacking
45. Most popular demographic used by advertisers
Flattery
Slippery Slope
Marketing Plan
Age
46. Identifies people who are in the market for the product
Business Plan
sense appeal
Consumer research
Segmenting
47. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
logos
unfinished
Simple Solution
Plain Folks
48. Taking a dangerous and fearful approach to a commercial
Buzz Marketing
fear
Marketing Plan
facts and fiqures
49. A belief that if you buy this product then your apart of an elite club
Secondary Research
Explicit
elitist appeal
Observation research
50. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
unique claim
sense appeal
Reference Group