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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it
Testimonials
Interactive Communication
Warm and Fuzzy
Consumer Behavior
2. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Low involvement
Bribery
SMCR model
Association
3. A belief that if you buy this product then your apart of an elite club
Business Plan
Reliability
Affective advertising
elitist appeal
4. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
parental appeal
games and activities
The various ways to segment consumers
External Noise
5. To affect parents and make them want to buy the product for their child
parental appeal
fear
unique claim
Plain Folks
6. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Warm and Fuzzy
Kairos
Internal Noise
Explicit
7. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
bait and switch
Primary Research
product comparrision
Types of Consumer Responses
8. Indication of an important trend in marketing that is moving beyond two-way communication
nostalgia
Need recognition
Buzz Marketing
External Noise
9. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
Age
Targeting
Explicit
10. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Reliability
Simple Solution
Valid advertising techniques
Desires that Successful Brands Satisfy
11. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Profiles
Consumer Behavior
Misleading and unethical advertisong techniques
Niche Market
12. Involves the researcher actually living the life of the people or group being studied.
Explicit
Functions of a Reference Group
SWOT analysis
Ethnographic research
13. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
call to action
Strategic research
Marketing Plan
Affective advertising
14. A distraction from the real issue
fear
Consumer research
Red Herrin
weasel words
15. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
Validity
SMCR model
bait and switch
Consumer research
16. Connects to audience emotions to win them over to your product
parental appeal
Advertising research
pathos
snob appeal
17. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Niche Market
IMC plan
Age
Buzz Marketing
18. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
call to action
Testimonials
Glamourous You
Functions of a Reference Group
19. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
weasel words
Types of Consumer Responses
special ingredients
The various ways to segment consumers
20. If you buy something you will be the first to have it
avant guard
Culture and Corporate Culture
Misleading and unethical advertisong techniques
Intensity
21. You can run the test over and over and get the same answer
unfinished
Functions of a Reference Group
Reliability
prizes - sweepstakes and gifts
22. Using symbols to suggest an association with a positive influence
Plain Folks
endorsement
Symbols
must have
23. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Niche Market
Market research
High Involvement
glittering generality
24. Informing you about how the product works or helps you
Feedback
Age
claim
External Noise
25. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
pathos
ethos
Low involvement
Neuromarketing
26. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
glittering generality
humor
Psychographics
nostalgia
27. A process which outlines the important players and steps
Brand Communities
The Mass Communication Approach
Profiles
The various ways to segment consumers
28. Meaningless or empty words that dont give specific details
The Big Lie
name-calling
snob appeal
weasel words
29. More tightly focused on solving a particular marketing communication problem in a specified time.
ethos
SWOT analysis
Campaign Plan
Market research
30. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Simple Solution
Marketing Plan
logos
individuality
31. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Affective advertising
Easy to Use
bait and switch
Experts
32. Suggesting that you must have the product to be happy - popular or satisfied
product comparrision
Flattery
must have
fact and figures
33. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Don't Get Left Out
Segmenting
Consumer research
Brand Communities
34. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Consumer research
Targeting
Buzz Marketing
Red Herrin
35. Subsegments of a more general market.
Influences on Consumer Decision making
Niche Market
unfinished
price appeal
36. Telling only positive things about something or someone - without giving evidence or facts
The various ways to segment consumers
fact and figures
glittering generality
Functions of a Reference Group
37. Advertisers assure us that their products are foolproof and easy to use.
Easy to Use
Psychographics
Campaign Plan
Association
38. Appeals to costumers disire to be different from everybody else
bait and switch
Affective advertising
Feedback
individuality
39. Occurs when the consumer recognizes a need for a product
Advertising research
Internal Noise
call to action
Need recognition
40. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Simple Solution
Intensity
Slippery Slope
Red Herrin
41. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
parental appeal
name-calling
Valid advertising techniques
42. Telling you what to do---"Buy today!" - "Vote now!"
Glamourous You
Intensity
call to action
prizes - sweepstakes and gifts
43. Attention - Interest - Desire - Action
Consumer research
bait and switch
AIDA
bandwagon
44. Identifies people who are in the market for the product
Consumer research
Desires that Successful Brands Satisfy
Functions of a Reference Group
Brand Communities
45. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
Age
Business Plan
External Noise
Slippery Slope
46. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
47. Suggesting that association with a person or product can make you special
Affective advertising
snob appeal
card stacking
Misleading and unethical advertisong techniques
48. Fiving us compliments to try to sell a product
Flattery
games and activities
Profiles
Ethnographic research
49. Use jokes or laughter to get you engaged in a commercial
Secondary Research
Influences on Consumer Decision making
humor
Qualitative research
50. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Age
VALS
Adaption Process
Consumer research