Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Many products are nearly identical






2. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






3. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






4. Using costumers fond memories to buy a product






5. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






6. Most popular demographic used by advertisers






7. Info that is collected for first from original sources






8. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






9. Informing you about how the product works or helps you






10. Two-way communication; a dialogue or conversation






11. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






12. The reaction the audience has to the message






13. Subsegments of a more general market.






14. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






15. Taking a dangerous and fearful approach to a commercial






16. Use jokes or laughter to get you engaged in a commercial






17. Fiving us compliments to try to sell a product






18. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






19. A celeberty or famous fiqure that is endorcing a product






20. Focuses on all the elements of advertising






21. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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22. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






23. To affect parents and make them want to buy the product for their child






24. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






25. Identifies people who are in the market for the product






26. Uses a logical argument of fact to persuade you to buy the product






27. Uncovers critical info that becomes the basis for strategic planning






28. If you buy something you will be the first to have it






29. Builds trustworthyness/credability of product






30. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






31. May cover a more specific division of the company; focused on maximizing profit






32. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






33. Compile info about the product - the product category - competitors - and other details of the marketing environment






34. An appeal that deals with time - creates a sense of urgency






35. Appeals to costumers disire to be different from everybody else






36. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






37. A regular person using a product to show how good it is






38. Telling you what to do---"Buy today!" - "Vote now!"






39. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






40. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






41. A rhetorical question in which their really isnt an answer






42. Showing or announcing a discounted price can make a product look better






43. A belief that if you buy this product then your apart of an elite club






44. Compares the product to its competetors






45. Suggesting that association with a person or product can make you special






46. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






47. Using a chance to win a prize to attract attention






48. Telling only positive things about something or someone - without giving evidence or facts






49. Gives the illusion that if someone else has it then i should have it too






50. New brain- science approach to how people think