Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






2. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






3. Statistics percentages - and numbers to convince you that this product is better than something else






4. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






5. People devoted to a particular brand. E.g. HOG;Harley Owners Group






6. Fiving us compliments to try to sell a product






7. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






8. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






9. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






10. Compares the product to its competetors






11. Subsegments of a more general market.






12. A celeberty or famous fiqure that is endorcing a product






13. If you use this product - you will be just like the people in the ad






14. A type of testimonial to try to sell something because it is down-to-earth or easy to use






15. Compile info about the product - the product category - competitors - and other details of the marketing environment






16. Involves the researcher actually living the life of the people or group being studied.






17. Informing you about how the product works or helps you






18. Meaningless or empty words that dont give specific details






19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






20. Occurs when the consumer recognizes a need for a product






21. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






22. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






23. Info that is collected for first from original sources






24. Use jokes or laughter to get you engaged in a commercial






25. Intentionally do not finish a claim






26. May cover a more specific division of the company; focused on maximizing profit






27. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






28. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






29. Uses a logical argument of fact to persuade you to buy the product






30. Cheap product that you can afford






31. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






32. Suggesting that association with a person or product can make you special






33. A distraction from the real issue






34. Attention - Interest - Desire - Action






35. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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36. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






37. Promoting a special ingredient may make you think the product works better than others






38. Developed for a brand or product line and evaluated annually






39. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






40. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






41. Sensory images to get you interested in their product






42. Advertisers assure us that their products are foolproof and easy to use.






43. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






44. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






45. To show loyalty patriotisim to the country






46. Draws away from a negative feature they ushually hide it with good stuff






47. Research that actually measures what it says it measures






48. A regular person using a product to show how good it is






49. Background research that uses available published info about a topic






50. Builds trustworthyness/credability of product