Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you use this product - you will be just like the people in the ad






2. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






3. Involves the researcher actually living the life of the people or group being studied.






4. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






5. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Appeals to costumers disire to be different from everybody else






7. Compares the product to its competetors






8. Suggesting that you must have the product to be happy - popular or satisfied






9. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






10. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






11. Intentionally do not finish a claim






12. A type of testimonial to try to sell something because it is down-to-earth or easy to use






13. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






14. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






15. Taking a dangerous and fearful approach to a commercial






16. Using costumers fond memories to buy a product






17. Descriptions of the target audience that read like a description of someone you know.






18. New brain- science approach to how people think






19. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






20. Developed for a brand or product line and evaluated annually






21. Uses a logical argument of fact to persuade you to buy the product






22. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






23. Questions behavior of the consumer and quality of the product






24. A process which outlines the important players and steps






25. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






26. An appeal that deals with time - creates a sense of urgency






27. Promoting a special ingredient may make you think the product works better than others






28. Records behaviors of consumers when exposed to product






29. The reaction the audience has to the message






30. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






31. Personnal attacks people do to discredit their ideas






32. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






33. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






34. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






35. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






36. Where advertisers stress positive qualities and ignore negatives






37. Research used to gather info about a particular market






38. If you buy something you will be the first to have it






39. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






40. May cover a more specific division of the company; focused on maximizing profit






41. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






42. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






43. Many products are nearly identical






44. A distraction from the real issue






45. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


46. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






47. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






48. A rhetorical question in which their really isnt an answer






49. Occurs when the consumer recognizes a need for a product






50. A belief that if you buy this product then your apart of an elite club