SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
elitist appeal
VALS
IMC plan
Affective advertising
2. Showing or announcing a discounted price can make a product look better
Types of Consumer Responses
avant guard
sales and price
Glamourous You
3. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Strategic research
The various ways to segment consumers
pathos
Internal Noise
4. Appeals to costumers disire to be different from everybody else
Age
individuality
Validity
Slippery Slope
5. Telling you what to do---"Buy today!" - "Vote now!"
testimonial
VALS
call to action
Simple Solution
6. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
games and activities
Simple Solution
Functions of a Reference Group
Warm and Fuzzy
7. Many products are nearly identical
VALS
unique claim
Red Herrin
Bribery
8. Advertisers assure us that their products are foolproof and easy to use.
fact and figures
Testimonials
AIDA
Easy to Use
9. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
10. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
weasel words
Slippery Slope
The various ways to segment consumers
Glamourous You
11. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
avant guard
Glamourous You
Testimonials
12. Suggesting that association with a person or product can make you special
price appeal
elitist appeal
snob appeal
Flattery
13. Focuses on all the elements of advertising
Advertising research
Reference Group
logos
diversion
14. If you buy something you will be the first to have it
avant guard
Flattery
Feedback
humor
15. Builds trustworthyness/credability of product
ethos
patriotisim
sales and price
Neuromarketing
16. A rhetorical question in which their really isnt an answer
Kairos
snob appeal
Adaption Process
rhetorical claim
17. A distraction from the real issue
Red Herrin
Quantitative research
snob appeal
parental appeal
18. More tightly focused on solving a particular marketing communication problem in a specified time.
Strategic research
Campaign Plan
name-calling
Internal Noise
19. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Types of Consumer Responses
parental appeal
Slippery Slope
Adaption Process
20. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Don't Get Left Out
nostalgia
Low involvement
IMC plan
21. New brain- science approach to how people think
call to action
Psychographics
External Noise
Neuromarketing
22. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Desires that Successful Brands Satisfy
card stacking
SWOT analysis
Affective advertising
23. Telling only positive things about something or someone - without giving evidence or facts
Psychographics
High Involvement
fear
glittering generality
24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Desires that Successful Brands Satisfy
Types of Consumer Responses
The various ways to segment consumers
testimonial
25. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Feedback
Types of Segmentation
repitition
Flattery
26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Qualitative research
Slippery Slope
call to action
Experts
27. Records behaviors of consumers when exposed to product
Segmenting
Experts
Don't Get Left Out
Observation research
28. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
individuality
Consumer Behavior
Bribery
Observation research
29. Connects to audience emotions to win them over to your product
pathos
call to action
elitist appeal
Influences on Consumer Decision making
30. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Explicit
VALS
glittering generality
Qualitative research
31. A regular person using a product to show how good it is
Explicit
Market research
testimonial
Glamourous You
32. Developed for a brand or product line and evaluated annually
Validity
Experts
Marketing Plan
testimonial
33. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Experts
Adaption Process
Psychographics
Slippery Slope
34. Fiving us compliments to try to sell a product
Functions of a Reference Group
diversion
Flattery
unfinished
35. Occurs when the consumer recognizes a need for a product
SMCR model
Need recognition
ethos
Don't Get Left Out
36. A celeberty or famous fiqure that is endorcing a product
Kairos
endorsement
elitist appeal
High Involvement
37. Info that is collected for first from original sources
elitist appeal
Primary Research
call to action
Need recognition
38. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
Feedback
bait and switch
transfer
avant guard
39. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Culture and Corporate Culture
Influences on Consumer Decision making
Adaption Process
Reliability
40. Cheap product that you can afford
Low involvement
individuality
Niche Market
price appeal
41. Delivers numerical data
Campaign Plan
sense appeal
Quantitative research
VALS
42. Gives the illusion that if someone else has it then i should have it too
bandwagon
avant guard
High Involvement
Glamourous You
43. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
sense appeal
Qualitative research
Feedback
product comparrision
44. Research that actually measures what it says it measures
Validity
Simple Solution
Misleading and unethical advertisong techniques
High Involvement
45. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
High Involvement
fact and figures
call to action
46. Group of people you use as a model for behavior in specific situations
Secondary Research
Don't Get Left Out
glittering generality
Reference Group
47. Involves the researcher actually living the life of the people or group being studied.
Glamourous You
weasel words
Ethnographic research
glittering generality
48. Using costumers fond memories to buy a product
Marketing Plan
Functions of a Reference Group
nostalgia
Simple Solution
49. Compile info about the product - the product category - competitors - and other details of the marketing environment
Strategic research
Campaign Plan
Niche Market
Market research
50. Informing you about how the product works or helps you
Segmenting
claim
bait and switch
Strategic research