Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






2. Descriptions of the target audience that read like a description of someone you know.






3. Using symbols to suggest an association with a positive influence






4. Subsegments of a more general market.






5. Developed for a brand or product line and evaluated annually






6. Records behaviors of consumers when exposed to product






7. Gives the illusion that if someone else has it then i should have it too






8. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






9. Research that actually measures what it says it measures






10. Promoting a special ingredient may make you think the product works better than others






11. Suggesting that you must have the product to be happy - popular or satisfied






12. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






13. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






14. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






15. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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16. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






17. Builds trustworthyness/credability of product






18. Suggesting that association with a person or product can make you special






19. Occurs when the consumer recognizes a need for a product






20. Telling you what to do---"Buy today!" - "Vote now!"






21. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






22. Personnal attacks people do to discredit their ideas






23. Using a chance to win a prize to attract attention






24. Delivers numerical data






25. Research used to gather info about a particular market






26. Two-way communication; a dialogue or conversation






27. A belief that if you buy this product then your apart of an elite club






28. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






29. Telling only positive things about something or someone - without giving evidence or facts






30. Indication of an important trend in marketing that is moving beyond two-way communication






31. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






32. Meaningless or empty words that dont give specific details






33. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






34. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






35. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






36. Use jokes or laughter to get you engaged in a commercial






37. Questions behavior of the consumer and quality of the product






38. Advertisers assure us that their products are foolproof and easy to use.






39. New brain- science approach to how people think






40. The reaction the audience has to the message






41. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






42. Focuses on all the elements of advertising






43. Appeals to costumers disire to be different from everybody else






44. More tightly focused on solving a particular marketing communication problem in a specified time.






45. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






46. Sensory images to get you interested in their product






47. A distraction from the real issue






48. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






49. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






50. Many products are nearly identical







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Can you answer 50 questions in 15 minutes?


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