SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Age
glittering generality
prizes - sweepstakes and gifts
Glamourous You
2. A rhetorical question in which their really isnt an answer
rhetorical claim
The various ways to segment consumers
The Big Lie
Low involvement
3. Builds trustworthyness/credability of product
ethos
product comparrision
bandwagon
nostalgia
4. Informing you about how the product works or helps you
Validity
Observation research
claim
Buzz Marketing
5. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
6. Showing or announcing a discounted price can make a product look better
ethos
sales and price
Psychographics
Targeting
7. Developed for a brand or product line and evaluated annually
Internal Noise
Neuromarketing
Marketing Plan
sales and price
8. The reaction the audience has to the message
Feedback
Buzz Marketing
sales and price
product comparrision
9. Using a chance to win a prize to attract attention
Functions of a Reference Group
sales and price
prizes - sweepstakes and gifts
Buzz Marketing
10. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Valid advertising techniques
Business Plan
sense appeal
Bribery
11. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
weasel words
SMCR model
Culture and Corporate Culture
Experts
12. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Secondary Research
Quantitative research
Affective advertising
Symbols
13. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Ethnographic research
Simple Solution
Consumer Behavior
Business Plan
14. If you buy something you will be the first to have it
price appeal
avant guard
Types of Consumer Responses
testimonial
15. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
card stacking
Misleading and unethical advertisong techniques
Low involvement
pathos
16. Fiving us compliments to try to sell a product
Bribery
Flattery
patriotisim
price appeal
17. Uses a logical argument of fact to persuade you to buy the product
Reliability
ethos
logos
special ingredients
18. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
elitist appeal
Bribery
Consumer Behavior
rhetorical claim
19. Using costumers fond memories to buy a product
SMCR model
Business Plan
nostalgia
repitition
20. New brain- science approach to how people think
Neuromarketing
patriotisim
call to action
Kairos
21. Telling you what to do---"Buy today!" - "Vote now!"
call to action
Quantitative research
Campaign Plan
special ingredients
22. Intentionally do not finish a claim
unfinished
endorsement
sense appeal
Brand Communities
23. Meaningless or empty words that dont give specific details
Bribery
AIDA
weasel words
SWOT analysis
24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Experts
Simple Solution
Desires that Successful Brands Satisfy
Neuromarketing
25. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Ethnographic research
Simple Solution
repitition
Types of Segmentation
26. Appeals to costumers disire to be different from everybody else
Quantitative research
Testimonials
pathos
individuality
27. Questions behavior of the consumer and quality of the product
parental appeal
Qualitative research
Segmenting
fear
28. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
The Big Lie
transfer
Explicit
individuality
29. Records behaviors of consumers when exposed to product
Slippery Slope
Observation research
Consumer Behavior
bait and switch
30. Promoting a special ingredient may make you think the product works better than others
Explicit
Age
special ingredients
The various ways to segment consumers
31. Occurs when the consumer recognizes a need for a product
Advertising research
Need recognition
fear
Qualitative research
32. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Consumer research
Valid advertising techniques
Consumer Behavior
Quantitative research
33. Research that actually measures what it says it measures
Validity
Need recognition
Slippery Slope
Targeting
34. Compares the product to its competetors
The Big Lie
avant guard
transfer
product comparrision
35. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
special ingredients
Culture and Corporate Culture
Affective advertising
Red Herrin
36. Compile info about the product - the product category - competitors - and other details of the marketing environment
Symbols
Market research
Consumer research
Feedback
37. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Validity
Association
Valid advertising techniques
price appeal
38. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Consumer Behavior
Buzz Marketing
Slippery Slope
Valid advertising techniques
39. Two-way communication; a dialogue or conversation
Observation research
Interactive Communication
Marketing Plan
repitition
40. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Affective advertising
Observation research
patriotisim
SWOT analysis
41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Strategic research
Advertising research
Secondary Research
High Involvement
42. A celeberty or famous fiqure that is endorcing a product
elitist appeal
Secondary Research
endorsement
sales and price
43. Use jokes or laughter to get you engaged in a commercial
humor
card stacking
Advertising research
rhetorical claim
44. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Affective advertising
Adaption Process
Flattery
Targeting
45. A distraction from the real issue
Flattery
Consumer Behavior
Experts
Red Herrin
46. Uncovers critical info that becomes the basis for strategic planning
Internal Noise
Age
Easy to Use
Strategic research
47. Subsegments of a more general market.
AIDA
Niche Market
elitist appeal
Consumer Behavior
48. Sensory images to get you interested in their product
Flattery
The Mass Communication Approach
sense appeal
Neuromarketing
49. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Plain Folks
Low involvement
Testimonials
Red Herrin
50. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Internal Noise
product comparrision
fact and figures
The Big Lie