Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






2. Attention - Interest - Desire - Action






3. Involves the researcher actually living the life of the people or group being studied.






4. Taking a dangerous and fearful approach to a commercial






5. Info that is collected for first from original sources






6. Research used to gather info about a particular market






7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






8. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






9. Connects to audience emotions to win them over to your product






10. Group of people you use as a model for behavior in specific situations






11. People devoted to a particular brand. E.g. HOG;Harley Owners Group






12. Showing or announcing a discounted price can make a product look better






13. People testifying about the value or quality of a product in order to sell it






14. A distraction from the real issue






15. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






16. A celeberty or famous fiqure that is endorcing a product






17. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






18. Uses a logical argument of fact to persuade you to buy the product






19. Gives the illusion that if someone else has it then i should have it too






20. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






21. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






22. Where advertisers stress positive qualities and ignore negatives






23. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






24. Developed for a brand or product line and evaluated annually






25. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






26. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






27. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






28. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






29. You can run the test over and over and get the same answer






30. Questions behavior of the consumer and quality of the product






31. To affect parents and make them want to buy the product for their child






32. Subsegments of a more general market.






33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






34. Descriptions of the target audience that read like a description of someone you know.






35. More tightly focused on solving a particular marketing communication problem in a specified time.






36. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






37. A type of testimonial to try to sell something because it is down-to-earth or easy to use






38. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






39. Research that actually measures what it says it measures






40. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






41. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






42. Personnal attacks people do to discredit their ideas






43. Statistics percentages - and numbers to convince you that this product is better than something else






44. Using symbols to suggest an association with a positive influence






45. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






46. Occurs when the consumer recognizes a need for a product






47. Use jokes or laughter to get you engaged in a commercial






48. Focuses on all the elements of advertising






49. Intentionally do not finish a claim






50. Suggesting that you must have the product to be happy - popular or satisfied