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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Experts
Consumer Behavior
humor
Brand Communities
2. If you buy something you will be the first to have it
avant guard
parental appeal
Feedback
repitition
3. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
humor
nostalgia
Adaption Process
Types of Segmentation
4. Descriptions of the target audience that read like a description of someone you know.
avant guard
Market research
diversion
Profiles
5. Telling only positive things about something or someone - without giving evidence or facts
Influences on Consumer Decision making
glittering generality
Warm and Fuzzy
ethos
6. A belief that if you buy this product then your apart of an elite club
External Noise
Secondary Research
facts and fiqures
elitist appeal
7. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
Warm and Fuzzy
Market research
External Noise
Business Plan
8. Repeating words or sounds
unfinished
nostalgia
Glamourous You
repitition
9. Developed for a brand or product line and evaluated annually
Consumer research
Business Plan
Neuromarketing
Marketing Plan
10. May cover a more specific division of the company; focused on maximizing profit
Campaign Plan
Experts
Primary Research
Business Plan
11. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Intensity
snob appeal
Misleading and unethical advertisong techniques
Types of Consumer Responses
12. Two-way communication; a dialogue or conversation
Explicit
The Big Lie
Interactive Communication
SWOT analysis
13. More tightly focused on solving a particular marketing communication problem in a specified time.
diversion
Age
Glamourous You
Campaign Plan
14. Cheap product that you can afford
Association
price appeal
Slippery Slope
Affective advertising
15. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
bait and switch
Red Herrin
The Mass Communication Approach
sense appeal
16. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Need recognition
Reference Group
Neuromarketing
Experts
17. Subsegments of a more general market.
SWOT analysis
Market research
Niche Market
glittering generality
18. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
price appeal
Market research
snob appeal
19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Influences on Consumer Decision making
fact and figures
Warm and Fuzzy
pathos
20. A distraction from the real issue
SMCR model
Consumer research
Red Herrin
endorsement
21. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
games and activities
special ingredients
High Involvement
Consumer research
22. A regular person using a product to show how good it is
testimonial
Business Plan
Affective advertising
Brand Communities
23. Personnal attacks people do to discredit their ideas
Business Plan
name-calling
Feedback
Simple Solution
24. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Internal Noise
High Involvement
SWOT analysis
The Big Lie
25. Using symbols to suggest an association with a positive influence
Symbols
Experts
repitition
Simple Solution
26. Occurs when the consumer recognizes a need for a product
Need recognition
Valid advertising techniques
Adaption Process
unfinished
27. Advertisers assure us that their products are foolproof and easy to use.
Symbols
Psychographics
Easy to Use
fear
28. Builds trustworthyness/credability of product
Kairos
ethos
Consumer research
Quantitative research
29. Using costumers fond memories to buy a product
AIDA
avant guard
nostalgia
Flattery
30. Meaningless or empty words that dont give specific details
Interactive Communication
sense appeal
weasel words
Valid advertising techniques
31. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
bait and switch
Campaign Plan
Consumer Behavior
diversion
32. A type of testimonial to try to sell something because it is down-to-earth or easy to use
High Involvement
Reference Group
Segmenting
Plain Folks
33. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
games and activities
fear
Business Plan
The various ways to segment consumers
34. Gives the illusion that if someone else has it then i should have it too
bandwagon
Psychographics
parental appeal
Influences on Consumer Decision making
35. Connects to audience emotions to win them over to your product
unfinished
Advertising research
sense appeal
pathos
36. Using a chance to win a prize to attract attention
The various ways to segment consumers
prizes - sweepstakes and gifts
Don't Get Left Out
Brand Communities
37. A process which outlines the important players and steps
Targeting
Neuromarketing
The Mass Communication Approach
Flattery
38. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
Desires that Successful Brands Satisfy
games and activities
SMCR model
Feedback
39. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Influences on Consumer Decision making
claim
parental appeal
price appeal
40. Taking a dangerous and fearful approach to a commercial
Kairos
fear
IMC plan
sense appeal
41. Identifies people who are in the market for the product
Consumer research
ethos
avant guard
High Involvement
42. Telling you what to do---"Buy today!" - "Vote now!"
call to action
AIDA
name-calling
The various ways to segment consumers
43. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
sense appeal
Secondary Research
External Noise
The Big Lie
44. Many products are nearly identical
endorsement
Intensity
Business Plan
unique claim
45. New brain- science approach to how people think
Neuromarketing
bandwagon
Marketing Plan
Valid advertising techniques
46. Questions behavior of the consumer and quality of the product
Glamourous You
Qualitative research
Intensity
facts and fiqures
47. If you use this product - you will be just like the people in the ad
prizes - sweepstakes and gifts
Interactive Communication
bait and switch
transfer
48. Delivers numerical data
Quantitative research
Niche Market
avant guard
Campaign Plan
49. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Warm and Fuzzy
Primary Research
Culture and Corporate Culture
ethos
50. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Culture and Corporate Culture
pathos
Intensity
Glamourous You