Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






2. Attention - Interest - Desire - Action






3. If you use this product - you will be just like the people in the ad






4. A type of testimonial to try to sell something because it is down-to-earth or easy to use






5. People devoted to a particular brand. E.g. HOG;Harley Owners Group






6. Indication of an important trend in marketing that is moving beyond two-way communication






7. You can run the test over and over and get the same answer






8. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






9. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






10. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






11. To show loyalty patriotisim to the country






12. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






13. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






14. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






15. Involves the researcher actually living the life of the people or group being studied.






16. Repeating words or sounds






17. Taking a dangerous and fearful approach to a commercial






18. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






19. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






20. The reaction the audience has to the message






21. A process which outlines the important players and steps






22. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






23. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






24. Using symbols to suggest an association with a positive influence






25. Draws away from a negative feature they ushually hide it with good stuff






26. Telling only positive things about something or someone - without giving evidence or facts






27. May cover a more specific division of the company; focused on maximizing profit






28. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






29. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






30. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






31. Fiving us compliments to try to sell a product






32. Two-way communication; a dialogue or conversation






33. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






34. Research that actually measures what it says it measures






35. Info that is collected for first from original sources






36. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






37. Telling you what to do---"Buy today!" - "Vote now!"






38. A celeberty or famous fiqure that is endorcing a product






39. Questions behavior of the consumer and quality of the product






40. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






41. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






42. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






43. Group of people you use as a model for behavior in specific situations






44. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






45. Suggesting that association with a person or product can make you special






46. Cheap product that you can afford






47. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






48. New brain- science approach to how people think






49. A belief that if you buy this product then your apart of an elite club






50. Personnal attacks people do to discredit their ideas