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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you buy something you will be the first to have it
Niche Market
avant guard
Experts
Advertising research
2. Compares the product to its competetors
Slippery Slope
VALS
product comparrision
fact and figures
3. Showing or announcing a discounted price can make a product look better
Culture and Corporate Culture
claim
Explicit
sales and price
4. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
Primary Research
bait and switch
Market research
individuality
5. Uses a logical argument of fact to persuade you to buy the product
games and activities
product comparrision
logos
unfinished
6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
High Involvement
Flattery
Culture and Corporate Culture
Primary Research
7. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Secondary Research
SWOT analysis
Bribery
facts and fiqures
8. Many products are nearly identical
unfinished
unique claim
Flattery
Marketing Plan
9. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Affective advertising
Warm and Fuzzy
ethos
sense appeal
10. New brain- science approach to how people think
Types of Consumer Responses
Neuromarketing
logos
avant guard
11. Records behaviors of consumers when exposed to product
Observation research
facts and fiqures
Marketing Plan
product comparrision
12. May cover a more specific division of the company; focused on maximizing profit
VALS
Business Plan
Desires that Successful Brands Satisfy
facts and fiqures
13. Where advertisers stress positive qualities and ignore negatives
SMCR model
Profiles
Market research
card stacking
14. Research that actually measures what it says it measures
games and activities
External Noise
fact and figures
Validity
15. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Plain Folks
SWOT analysis
Flattery
Reliability
16. Use jokes or laughter to get you engaged in a commercial
Misleading and unethical advertisong techniques
Association
humor
Quantitative research
17. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
Strategic research
Plain Folks
External Noise
VALS
18. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
Don't Get Left Out
Advertising research
pathos
19. Connects to audience emotions to win them over to your product
pathos
Testimonials
Don't Get Left Out
bandwagon
20. Intentionally do not finish a claim
The Big Lie
parental appeal
unfinished
Functions of a Reference Group
21. A rhetorical question in which their really isnt an answer
Easy to Use
Consumer research
rhetorical claim
Marketing Plan
22. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
VALS
Reference Group
facts and fiqures
SMCR model
23. Two-way communication; a dialogue or conversation
weasel words
Segmenting
patriotisim
Interactive Communication
24. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Observation research
Ethnographic research
pathos
Types of Consumer Responses
25. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
Niche Market
Feedback
Advertising research
26. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Intensity
Consumer research
High Involvement
facts and fiqures
27. Using a chance to win a prize to attract attention
Advertising research
Desires that Successful Brands Satisfy
prizes - sweepstakes and gifts
games and activities
28. Gives the illusion that if someone else has it then i should have it too
prizes - sweepstakes and gifts
product comparrision
SMCR model
bandwagon
29. Research used to gather info about a particular market
Market research
elitist appeal
Brand Communities
High Involvement
30. If you use this product - you will be just like the people in the ad
Ethnographic research
transfer
rhetorical claim
Niche Market
31. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Qualitative research
sense appeal
Kairos
fear
32. Taking a dangerous and fearful approach to a commercial
fear
Functions of a Reference Group
card stacking
unique claim
33. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
sense appeal
Neuromarketing
Warm and Fuzzy
sales and price
34. Occurs when the consumer recognizes a need for a product
parental appeal
Low involvement
Glamourous You
Need recognition
35. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Feedback
Niche Market
Market research
Adaption Process
36. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Feedback
The Big Lie
Strategic research
ethos
37. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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38. More tightly focused on solving a particular marketing communication problem in a specified time.
Buzz Marketing
Campaign Plan
snob appeal
Functions of a Reference Group
39. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Reliability
Campaign Plan
fact and figures
snob appeal
40. People devoted to a particular brand. E.g. HOG;Harley Owners Group
elitist appeal
Slippery Slope
special ingredients
Brand Communities
41. People testifying about the value or quality of a product in order to sell it
Functions of a Reference Group
weasel words
Testimonials
Types of Consumer Responses
42. Questions behavior of the consumer and quality of the product
product comparrision
Qualitative research
Observation research
Need recognition
43. Indication of an important trend in marketing that is moving beyond two-way communication
ethos
Buzz Marketing
Affective advertising
transfer
44. Telling only positive things about something or someone - without giving evidence or facts
Internal Noise
Brand Communities
glittering generality
IMC plan
45. Suggesting that you must have the product to be happy - popular or satisfied
must have
fear
sense appeal
diversion
46. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
ethos
Interactive Communication
Consumer Behavior
Misleading and unethical advertisong techniques
47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
Don't Get Left Out
Explicit
individuality
48. Most popular demographic used by advertisers
Profiles
Age
sales and price
VALS
49. Identifies people who are in the market for the product
Profiles
Internal Noise
Consumer research
card stacking
50. Promoting a special ingredient may make you think the product works better than others
Ethnographic research
special ingredients
Strategic research
Flattery