Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






2. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






3. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






4. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






5. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






6. A regular person using a product to show how good it is






7. Records behaviors of consumers when exposed to product






8. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






9. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






10. To affect parents and make them want to buy the product for their child






11. A process which outlines the important players and steps






12. Focuses on all the elements of advertising






13. Telling only positive things about something or someone - without giving evidence or facts






14. Two-way communication; a dialogue or conversation






15. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






16. Suggesting that association with a person or product can make you special






17. The reaction the audience has to the message






18. Research used to gather info about a particular market






19. Suggesting that you must have the product to be happy - popular or satisfied






20. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






21. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






22. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






23. Indication of an important trend in marketing that is moving beyond two-way communication






24. Research that actually measures what it says it measures






25. Attention - Interest - Desire - Action






26. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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27. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






28. An appeal that deals with time - creates a sense of urgency






29. Advertisers assure us that their products are foolproof and easy to use.






30. Uses a logical argument of fact to persuade you to buy the product






31. Group of people you use as a model for behavior in specific situations






32. Gives the illusion that if someone else has it then i should have it too






33. Compile info about the product - the product category - competitors - and other details of the marketing environment






34. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






35. You can run the test over and over and get the same answer






36. A rhetorical question in which their really isnt an answer






37. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






38. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






39. A celeberty or famous fiqure that is endorcing a product






40. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






41. Connects to audience emotions to win them over to your product






42. Fiving us compliments to try to sell a product






43. Where advertisers stress positive qualities and ignore negatives






44. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






45. If you buy something you will be the first to have it






46. Many products are nearly identical






47. Showing or announcing a discounted price can make a product look better






48. A type of testimonial to try to sell something because it is down-to-earth or easy to use






49. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






50. Info that is collected for first from original sources