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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed for a brand or product line and evaluated annually

2. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

3. A type of testimonial to try to sell something because it is down-to-earth or easy to use

4. Identifies people who are in the market for the product

5. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

6. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

7. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors

8. Cheap product that you can afford

9. Using symbols to suggest an association with a positive influence

10. Personal behavior and how the behavior reflects the speed with which people are willing to try something new

11. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

12. Using costumers fond memories to buy a product

13. A rhetorical question in which their really isnt an answer

14. A process which outlines the important players and steps

15. A celeberty or famous fiqure that is endorcing a product

16. Telling you what to do---"Buy today!" - "Vote now!"

17. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)

18. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

19. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation

20. If you buy something you will be the first to have it

21. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

22. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors

24. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

25. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

26. Informing you about how the product works or helps you

27. More tightly focused on solving a particular marketing communication problem in a specified time.

28. Attention - Interest - Desire - Action

29. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

30. Meaningless or empty words that dont give specific details

31. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)

32. An appeal that deals with time - creates a sense of urgency

33. Showing or announcing a discounted price can make a product look better

34. Telling only positive things about something or someone - without giving evidence or facts

35. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

36. Promoting a special ingredient may make you think the product works better than others

37. Most popular demographic used by advertisers

38. Compares the product to its competetors

39. People testifying about the value or quality of a product in order to sell it

40. Advertisers assure us that their products are foolproof and easy to use.

41. To show loyalty patriotisim to the country

42. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

43. Delivers numerical data

44. Uses a logical argument of fact to persuade you to buy the product

45. A belief that if you buy this product then your apart of an elite club

46. Repeating words or sounds

47. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

48. Sensory images to get you interested in their product

49. Background research that uses available published info about a topic

50. Descriptions of the target audience that read like a description of someone you know.