Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






2. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






3. Advertisers assure us that their products are foolproof and easy to use.






4. Statistics percentages - and numbers to convince you that this product is better than something else






5. Telling only positive things about something or someone - without giving evidence or facts






6. Taking a dangerous and fearful approach to a commercial






7. Questions behavior of the consumer and quality of the product






8. A celeberty or famous fiqure that is endorcing a product






9. Showing or announcing a discounted price can make a product look better






10. Descriptions of the target audience that read like a description of someone you know.






11. If you use this product - you will be just like the people in the ad






12. Use jokes or laughter to get you engaged in a commercial






13. To affect parents and make them want to buy the product for their child






14. More tightly focused on solving a particular marketing communication problem in a specified time.






15. Records behaviors of consumers when exposed to product






16. Suggesting that association with a person or product can make you special






17. Focuses on all the elements of advertising






18. Uses a logical argument of fact to persuade you to buy the product






19. An appeal that deals with time - creates a sense of urgency






20. Gives the illusion that if someone else has it then i should have it too






21. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






22. Informing you about how the product works or helps you






23. Connects to audience emotions to win them over to your product






24. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






25. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






26. Research used to gather info about a particular market






27. A regular person using a product to show how good it is






28. A rhetorical question in which their really isnt an answer






29. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






30. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






31. A type of testimonial to try to sell something because it is down-to-earth or easy to use






32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






33. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






34. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






35. Using a chance to win a prize to attract attention






36. Info that is collected for first from original sources






37. Fiving us compliments to try to sell a product






38. Telling you what to do---"Buy today!" - "Vote now!"






39. Identifies people who are in the market for the product






40. A distraction from the real issue






41. Attention - Interest - Desire - Action






42. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






43. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






44. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






45. Appeals to costumers disire to be different from everybody else






46. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






47. May cover a more specific division of the company; focused on maximizing profit






48. A belief that if you buy this product then your apart of an elite club






49. Sensory images to get you interested in their product






50. Using images and sounds to appeal to your senses: sight - touch - smell - etc.