Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Repeating words or sounds






2. Involves the researcher actually living the life of the people or group being studied.






3. A type of testimonial to try to sell something because it is down-to-earth or easy to use






4. An appeal that deals with time - creates a sense of urgency






5. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






6. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






7. Uses a logical argument of fact to persuade you to buy the product






8. A regular person using a product to show how good it is






9. A rhetorical question in which their really isnt an answer






10. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






11. To affect parents and make them want to buy the product for their child






12. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






13. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






14. Background research that uses available published info about a topic






15. Subsegments of a more general market.






16. Most popular demographic used by advertisers






17. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






18. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






19. Using a chance to win a prize to attract attention






20. A process which outlines the important players and steps






21. Two-way communication; a dialogue or conversation






22. Informing you about how the product works or helps you






23. May cover a more specific division of the company; focused on maximizing profit






24. Telling you what to do---"Buy today!" - "Vote now!"






25. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






26. To show loyalty patriotisim to the country






27. Focuses on all the elements of advertising






28. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






29. Research used to gather info about a particular market






30. Questions behavior of the consumer and quality of the product






31. Research that actually measures what it says it measures






32. Showing or announcing a discounted price can make a product look better






33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






34. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






35. A belief that if you buy this product then your apart of an elite club






36. Compile info about the product - the product category - competitors - and other details of the marketing environment






37. If you buy something you will be the first to have it






38. Descriptions of the target audience that read like a description of someone you know.






39. Builds trustworthyness/credability of product






40. New brain- science approach to how people think






41. Uncovers critical info that becomes the basis for strategic planning






42. Delivers numerical data






43. Advertisers assure us that their products are foolproof and easy to use.






44. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






45. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






46. Suggesting that association with a person or product can make you special






47. Occurs when the consumer recognizes a need for a product






48. The reaction the audience has to the message






49. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






50. Connects to audience emotions to win them over to your product