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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To show loyalty patriotisim to the country
Quantitative research
patriotisim
card stacking
Niche Market
2. Suggesting that you must have the product to be happy - popular or satisfied
Flattery
must have
IMC plan
Need recognition
3. Involves the researcher actually living the life of the people or group being studied.
VALS
Ethnographic research
Association
humor
4. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Consumer research
parental appeal
Association
Types of Consumer Responses
5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Niche Market
unique claim
Warm and Fuzzy
Bribery
6. Cheap product that you can afford
bait and switch
Culture and Corporate Culture
price appeal
Plain Folks
7. Fiving us compliments to try to sell a product
testimonial
Flattery
bandwagon
prizes - sweepstakes and gifts
8. Group of people you use as a model for behavior in specific situations
transfer
individuality
Interactive Communication
Reference Group
9. Advertisers assure us that their products are foolproof and easy to use.
Secondary Research
Interactive Communication
Easy to Use
must have
10. Identifies people who are in the market for the product
High Involvement
must have
Consumer research
fact and figures
11. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Warm and Fuzzy
Flattery
special ingredients
The various ways to segment consumers
12. Compile info about the product - the product category - competitors - and other details of the marketing environment
Misleading and unethical advertisong techniques
Market research
product comparrision
Flattery
13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
The Big Lie
Strategic research
snob appeal
Association
14. Focuses on all the elements of advertising
The Mass Communication Approach
Psychographics
Advertising research
Business Plan
15. Records behaviors of consumers when exposed to product
prizes - sweepstakes and gifts
Types of Consumer Responses
must have
Observation research
16. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
product comparrision
Advertising research
bait and switch
Profiles
17. A celeberty or famous fiqure that is endorcing a product
Warm and Fuzzy
bait and switch
Plain Folks
endorsement
18. Informing you about how the product works or helps you
claim
unfinished
Quantitative research
call to action
19. Draws away from a negative feature they ushually hide it with good stuff
diversion
Observation research
Market research
Validity
20. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Consumer Behavior
fear
Bribery
Brand Communities
21. Questions behavior of the consumer and quality of the product
Neuromarketing
Don't Get Left Out
sense appeal
Qualitative research
22. Meaningless or empty words that dont give specific details
card stacking
Marketing Plan
Testimonials
weasel words
23. Promoting a special ingredient may make you think the product works better than others
Easy to Use
Low involvement
special ingredients
Kairos
24. Two-way communication; a dialogue or conversation
Interactive Communication
fear
Need recognition
elitist appeal
25. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
name-calling
VALS
Segmenting
Types of Consumer Responses
26. Compares the product to its competetors
unfinished
Reliability
product comparrision
Culture and Corporate Culture
27. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Low involvement
Consumer Behavior
sense appeal
Secondary Research
28. Use jokes or laughter to get you engaged in a commercial
unique claim
Market research
humor
Observation research
29. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
games and activities
unique claim
Observation research
Adaption Process
30. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
logos
Segmenting
Easy to Use
Desires that Successful Brands Satisfy
31. A rhetorical question in which their really isnt an answer
claim
rhetorical claim
parental appeal
Ethnographic research
32. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Flattery
Glamourous You
bait and switch
Misleading and unethical advertisong techniques
33. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
individuality
Valid advertising techniques
VALS
repitition
34. Telling you what to do---"Buy today!" - "Vote now!"
Testimonials
Qualitative research
call to action
endorsement
35. Uncovers critical info that becomes the basis for strategic planning
Strategic research
Quantitative research
SWOT analysis
patriotisim
36. Background research that uses available published info about a topic
Misleading and unethical advertisong techniques
Validity
Secondary Research
Intensity
37. Many products are nearly identical
unique claim
Qualitative research
ethos
Valid advertising techniques
38. Using a chance to win a prize to attract attention
Primary Research
Psychographics
prizes - sweepstakes and gifts
Testimonials
39. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Quantitative research
Red Herrin
Targeting
Psychographics
40. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
The Big Lie
IMC plan
transfer
Feedback
41. Occurs when the consumer recognizes a need for a product
snob appeal
Need recognition
Influences on Consumer Decision making
Explicit
42. Attention - Interest - Desire - Action
AIDA
unique claim
product comparrision
special ingredients
43. A regular person using a product to show how good it is
testimonial
Simple Solution
fact and figures
Interactive Communication
44. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
games and activities
Simple Solution
Profiles
Psychographics
45. Using costumers fond memories to buy a product
Glamourous You
Buzz Marketing
nostalgia
Psychographics
46. Taking a dangerous and fearful approach to a commercial
The various ways to segment consumers
IMC plan
fear
Affective advertising
47. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Brand Communities
weasel words
endorsement
ethos
48. Delivers numerical data
ethos
Quantitative research
Adaption Process
Neuromarketing
49. Sensory images to get you interested in their product
sense appeal
Marketing Plan
Valid advertising techniques
The various ways to segment consumers
50. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
price appeal
sense appeal
Explicit
Experts
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