SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Business Plan
card stacking
The Big Lie
Flattery
2. Meaningless or empty words that dont give specific details
bait and switch
weasel words
snob appeal
name-calling
3. Group of people you use as a model for behavior in specific situations
pathos
Validity
VALS
Reference Group
4. Uses a logical argument of fact to persuade you to buy the product
endorsement
Culture and Corporate Culture
AIDA
logos
5. Compares the product to its competetors
Market research
Affective advertising
product comparrision
Quantitative research
6. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Types of Segmentation
Explicit
call to action
Flattery
7. A rhetorical question in which their really isnt an answer
rhetorical claim
ethos
Intensity
Warm and Fuzzy
8. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SWOT analysis
call to action
sense appeal
Culture and Corporate Culture
9. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Feedback
VALS
Consumer Behavior
repitition
10. Suggesting that you must have the product to be happy - popular or satisfied
rhetorical claim
Validity
SMCR model
must have
11. Draws away from a negative feature they ushually hide it with good stuff
Flattery
Validity
diversion
patriotisim
12. Delivers numerical data
Quantitative research
Intensity
Desires that Successful Brands Satisfy
Explicit
13. A process which outlines the important players and steps
Types of Segmentation
Plain Folks
Valid advertising techniques
The Mass Communication Approach
14. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Advertising research
Culture and Corporate Culture
Quantitative research
Functions of a Reference Group
15. Records behaviors of consumers when exposed to product
Age
Testimonials
Observation research
High Involvement
16. Cheap product that you can afford
price appeal
Ethnographic research
fact and figures
Types of Segmentation
17. A celeberty or famous fiqure that is endorcing a product
games and activities
endorsement
parental appeal
The Big Lie
18. Promoting a special ingredient may make you think the product works better than others
Low involvement
product comparrision
Intensity
special ingredients
19. If you use this product - you will be just like the people in the ad
transfer
diversion
Reliability
games and activities
20. Statistics percentages - and numbers to convince you that this product is better than something else
humor
High Involvement
facts and fiqures
sense appeal
21. Advertisers assure us that their products are foolproof and easy to use.
Low involvement
Red Herrin
avant guard
Easy to Use
22. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
Validity
weasel words
Simple Solution
23. Using a chance to win a prize to attract attention
Age
repitition
prizes - sweepstakes and gifts
Types of Segmentation
24. Informing you about how the product works or helps you
The Big Lie
Misleading and unethical advertisong techniques
claim
Types of Segmentation
25. Most popular demographic used by advertisers
fact and figures
Age
Reference Group
Qualitative research
26. Using symbols to suggest an association with a positive influence
product comparrision
Marketing Plan
Advertising research
Symbols
27. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
diversion
Association
Neuromarketing
Consumer research
28. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Don't Get Left Out
Desires that Successful Brands Satisfy
bait and switch
29. New brain- science approach to how people think
Neuromarketing
testimonial
games and activities
bait and switch
30. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
product comparrision
SMCR model
Kairos
31. If you buy something you will be the first to have it
Marketing Plan
Age
transfer
avant guard
32. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
bait and switch
Consumer Behavior
patriotisim
repitition
33. Fiving us compliments to try to sell a product
Flattery
Quantitative research
claim
Secondary Research
34. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
sense appeal
Don't Get Left Out
endorsement
Kairos
35. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
External Noise
Warm and Fuzzy
Valid advertising techniques
Segmenting
36. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
patriotisim
bait and switch
Advertising research
37. Appeals to costumers disire to be different from everybody else
Buzz Marketing
Easy to Use
Functions of a Reference Group
individuality
38. May cover a more specific division of the company; focused on maximizing profit
Niche Market
Business Plan
fear
ethos
39. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
IMC plan
SMCR model
Symbols
Slippery Slope
40. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Validity
snob appeal
Business Plan
Low involvement
41. Telling only positive things about something or someone - without giving evidence or facts
ethos
rhetorical claim
repitition
glittering generality
42. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Glamourous You
name-calling
prizes - sweepstakes and gifts
Affective advertising
43. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
Desires that Successful Brands Satisfy
fear
Strategic research
44. Occurs when the consumer recognizes a need for a product
Affective advertising
SMCR model
Profiles
Need recognition
45. Identifies people who are in the market for the product
diversion
Qualitative research
Consumer research
Influences on Consumer Decision making
46. Using costumers fond memories to buy a product
Secondary Research
nostalgia
Profiles
Internal Noise
47. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Simple Solution
Business Plan
Types of Consumer Responses
name-calling
48. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
External Noise
card stacking
Valid advertising techniques
Feedback
49. Telling you what to do---"Buy today!" - "Vote now!"
Misleading and unethical advertisong techniques
call to action
Easy to Use
repitition
50. Taking a dangerous and fearful approach to a commercial
Age
parental appeal
fear
pathos