Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaningless or empty words that dont give specific details






2. Compile info about the product - the product category - competitors - and other details of the marketing environment






3. People testifying about the value or quality of a product in order to sell it






4. Where advertisers stress positive qualities and ignore negatives






5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Attention - Interest - Desire - Action






7. Focuses on all the elements of advertising






8. Many products are nearly identical






9. Sensory images to get you interested in their product






10. Uses a logical argument of fact to persuade you to buy the product






11. Info that is collected for first from original sources






12. Records behaviors of consumers when exposed to product






13. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






14. Cheap product that you can afford






15. Intentionally do not finish a claim






16. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






17. Suggesting that association with a person or product can make you special






18. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






19. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






20. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






21. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






22. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


23. Gives the illusion that if someone else has it then i should have it too






24. Using a chance to win a prize to attract attention






25. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






26. Research used to gather info about a particular market






27. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






28. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






29. A type of testimonial to try to sell something because it is down-to-earth or easy to use






30. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






31. Subsegments of a more general market.






32. Draws away from a negative feature they ushually hide it with good stuff






33. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






34. Use jokes or laughter to get you engaged in a commercial






35. Questions behavior of the consumer and quality of the product






36. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






37. A regular person using a product to show how good it is






38. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






39. Appeals to costumers disire to be different from everybody else






40. Compares the product to its competetors






41. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






42. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






43. A distraction from the real issue






44. A celeberty or famous fiqure that is endorcing a product






45. Developed for a brand or product line and evaluated annually






46. A process which outlines the important players and steps






47. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






48. May cover a more specific division of the company; focused on maximizing profit






49. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






50. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do