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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A distraction from the real issue






2. Questions behavior of the consumer and quality of the product






3. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






4. People testifying about the value or quality of a product in order to sell it






5. To show loyalty patriotisim to the country






6. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






7. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






8. Use jokes or laughter to get you engaged in a commercial






9. Research used to gather info about a particular market






10. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






11. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






12. Involves the researcher actually living the life of the people or group being studied.






13. Intentionally do not finish a claim






14. Many products are nearly identical






15. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






16. An appeal that deals with time - creates a sense of urgency






17. People devoted to a particular brand. E.g. HOG;Harley Owners Group






18. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






19. Where advertisers stress positive qualities and ignore negatives






20. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






21. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






22. Draws away from a negative feature they ushually hide it with good stuff






23. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






24. Research that actually measures what it says it measures






25. Uncovers critical info that becomes the basis for strategic planning






26. Sensory images to get you interested in their product






27. Descriptions of the target audience that read like a description of someone you know.






28. Gives the illusion that if someone else has it then i should have it too






29. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






30. Taking a dangerous and fearful approach to a commercial






31. Telling only positive things about something or someone - without giving evidence or facts






32. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






33. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






34. Informing you about how the product works or helps you






35. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






36. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






37. Delivers numerical data






38. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






39. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






40. Meaningless or empty words that dont give specific details






41. Builds trustworthyness/credability of product






42. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






43. Telling you what to do---"Buy today!" - "Vote now!"






44. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






45. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






46. Suggesting that association with a person or product can make you special






47. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






48. Showing or announcing a discounted price can make a product look better






49. Fiving us compliments to try to sell a product






50. Using costumers fond memories to buy a product






Can you answer 50 questions in 15 minutes?



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