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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A process which outlines the important players and steps






2. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






3. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






4. Identifies people who are in the market for the product






5. Compares the product to its competetors






6. The reaction the audience has to the message






7. Developed for a brand or product line and evaluated annually






8. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






9. Personnal attacks people do to discredit their ideas






10. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






11. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






12. Telling you what to do---"Buy today!" - "Vote now!"






13. Records behaviors of consumers when exposed to product






14. To affect parents and make them want to buy the product for their child






15. If you buy something you will be the first to have it






16. Using a chance to win a prize to attract attention






17. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. Cheap product that you can afford






19. Research that actually measures what it says it measures






20. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






21. A celeberty or famous fiqure that is endorcing a product






22. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






23. Use jokes or laughter to get you engaged in a commercial






24. Using symbols to suggest an association with a positive influence






25. Uses a logical argument of fact to persuade you to buy the product






26. A regular person using a product to show how good it is






27. Connects to audience emotions to win them over to your product






28. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






29. Background research that uses available published info about a topic






30. May cover a more specific division of the company; focused on maximizing profit






31. A type of testimonial to try to sell something because it is down-to-earth or easy to use






32. Attention - Interest - Desire - Action






33. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






34. To show loyalty patriotisim to the country






35. Promoting a special ingredient may make you think the product works better than others






36. Indication of an important trend in marketing that is moving beyond two-way communication






37. Uncovers critical info that becomes the basis for strategic planning






38. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






39. Builds trustworthyness/credability of product






40. Subsegments of a more general market.






41. Suggesting that you must have the product to be happy - popular or satisfied






42. Info that is collected for first from original sources






43. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






44. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






45. Many products are nearly identical






46. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






47. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






48. People testifying about the value or quality of a product in order to sell it






49. A distraction from the real issue






50. Taking a dangerous and fearful approach to a commercial







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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