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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






2. Sensory images to get you interested in their product






3. Delivers numerical data






4. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






7. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






8. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






9. Background research that uses available published info about a topic






10. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






11. Questions behavior of the consumer and quality of the product






12. Telling you what to do---"Buy today!" - "Vote now!"






13. A regular person using a product to show how good it is






14. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






15. Identifies people who are in the market for the product






16. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






17. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






18. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






19. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






20. Builds trustworthyness/credability of product






21. Connects to audience emotions to win them over to your product






22. Showing or announcing a discounted price can make a product look better






23. Attention - Interest - Desire - Action






24. Gives the illusion that if someone else has it then i should have it too






25. To show loyalty patriotisim to the country






26. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






27. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






28. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






29. A celeberty or famous fiqure that is endorcing a product






30. Uncovers critical info that becomes the basis for strategic planning






31. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






32. Promoting a special ingredient may make you think the product works better than others






33. Where advertisers stress positive qualities and ignore negatives






34. Uses a logical argument of fact to persuade you to buy the product






35. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






36. Involves the researcher actually living the life of the people or group being studied.






37. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






38. Compares the product to its competetors






39. A rhetorical question in which their really isnt an answer






40. Using costumers fond memories to buy a product






41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






42. People testifying about the value or quality of a product in order to sell it






43. Research that actually measures what it says it measures






44. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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45. Suggesting that you must have the product to be happy - popular or satisfied






46. Research used to gather info about a particular market






47. To affect parents and make them want to buy the product for their child






48. Subsegments of a more general market.






49. Appeals to costumers disire to be different from everybody else






50. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors







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Can you answer 50 questions in 15 minutes?


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