Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New brain- science approach to how people think






2. Most popular demographic used by advertisers






3. Developed for a brand or product line and evaluated annually






4. Where advertisers stress positive qualities and ignore negatives






5. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






6. Telling only positive things about something or someone - without giving evidence or facts






7. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






8. Promoting a special ingredient may make you think the product works better than others






9. A distraction from the real issue






10. Two-way communication; a dialogue or conversation






11. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






12. Fiving us compliments to try to sell a product






13. A belief that if you buy this product then your apart of an elite club






14. Appeals to costumers disire to be different from everybody else






15. Suggesting that association with a person or product can make you special






16. Delivers numerical data






17. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






18. Sensory images to get you interested in their product






19. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






20. A process which outlines the important players and steps






21. Compile info about the product - the product category - competitors - and other details of the marketing environment






22. An appeal that deals with time - creates a sense of urgency






23. May cover a more specific division of the company; focused on maximizing profit






24. Questions behavior of the consumer and quality of the product






25. Using costumers fond memories to buy a product






26. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






27. Meaningless or empty words that dont give specific details






28. Telling you what to do---"Buy today!" - "Vote now!"






29. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






30. Draws away from a negative feature they ushually hide it with good stuff






31. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






32. To show loyalty patriotisim to the country






33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






34. Builds trustworthyness/credability of product






35. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






36. Attention - Interest - Desire - Action






37. Using a chance to win a prize to attract attention






38. Background research that uses available published info about a topic






39. Many products are nearly identical






40. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






41. Using symbols to suggest an association with a positive influence






42. Descriptions of the target audience that read like a description of someone you know.






43. Informing you about how the product works or helps you






44. Cheap product that you can afford






45. A rhetorical question in which their really isnt an answer






46. The reaction the audience has to the message






47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






48. Occurs when the consumer recognizes a need for a product






49. A regular person using a product to show how good it is






50. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate