Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. May cover a more specific division of the company; focused on maximizing profit






2. Using a chance to win a prize to attract attention






3. Telling you what to do---"Buy today!" - "Vote now!"






4. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






5. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






6. Informing you about how the product works or helps you






7. A type of testimonial to try to sell something because it is down-to-earth or easy to use






8. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






9. Advertisers assure us that their products are foolproof and easy to use.






10. Intentionally do not finish a claim






11. Promoting a special ingredient may make you think the product works better than others






12. Many products are nearly identical






13. Info that is collected for first from original sources






14. You can run the test over and over and get the same answer






15. Focuses on all the elements of advertising






16. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






17. A process which outlines the important players and steps






18. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






19. People testifying about the value or quality of a product in order to sell it






20. To show loyalty patriotisim to the country






21. Occurs when the consumer recognizes a need for a product






22. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






23. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






24. Meaningless or empty words that dont give specific details






25. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






26. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






27. Telling only positive things about something or someone - without giving evidence or facts






28. Showing or announcing a discounted price can make a product look better






29. Research that actually measures what it says it measures






30. A belief that if you buy this product then your apart of an elite club






31. Appeals to costumers disire to be different from everybody else






32. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






33. Developed for a brand or product line and evaluated annually






34. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






35. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






36. Compares the product to its competetors






37. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






38. Cheap product that you can afford






39. Subsegments of a more general market.






40. Gives the illusion that if someone else has it then i should have it too






41. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






42. Suggesting that association with a person or product can make you special






43. People devoted to a particular brand. E.g. HOG;Harley Owners Group






44. Uses a logical argument of fact to persuade you to buy the product






45. Attention - Interest - Desire - Action






46. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






48. The reaction the audience has to the message






49. A distraction from the real issue






50. Draws away from a negative feature they ushually hide it with good stuff