Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action






2. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






3. Fiving us compliments to try to sell a product






4. Using a chance to win a prize to attract attention






5. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






6. Builds trustworthyness/credability of product






7. Informing you about how the product works or helps you






8. Many products are nearly identical






9. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






10. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






11. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






13. Suggesting that you must have the product to be happy - popular or satisfied






14. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






15. Telling you what to do---"Buy today!" - "Vote now!"






16. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






17. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






18. Using costumers fond memories to buy a product






19. Personnal attacks people do to discredit their ideas






20. People testifying about the value or quality of a product in order to sell it






21. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






22. Most popular demographic used by advertisers






23. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






24. Advertisers assure us that their products are foolproof and easy to use.






25. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






26. Focuses on all the elements of advertising






27. Research used to gather info about a particular market






28. A belief that if you buy this product then your apart of an elite club






29. A process which outlines the important players and steps






30. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






31. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






32. Sensory images to get you interested in their product






33. A regular person using a product to show how good it is






34. Meaningless or empty words that dont give specific details






35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






36. Uses a logical argument of fact to persuade you to buy the product






37. To affect parents and make them want to buy the product for their child






38. Promoting a special ingredient may make you think the product works better than others






39. A rhetorical question in which their really isnt an answer






40. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






41. You can run the test over and over and get the same answer






42. Telling only positive things about something or someone - without giving evidence or facts






43. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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44. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






45. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






46. Uncovers critical info that becomes the basis for strategic planning






47. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






48. A distraction from the real issue






49. Draws away from a negative feature they ushually hide it with good stuff






50. Background research that uses available published info about a topic