Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






2. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






3. Taking a dangerous and fearful approach to a commercial






4. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






5. Personnal attacks people do to discredit their ideas






6. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






7. May cover a more specific division of the company; focused on maximizing profit






8. Involves the researcher actually living the life of the people or group being studied.






9. Two-way communication; a dialogue or conversation






10. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


11. Meaningless or empty words that dont give specific details






12. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






13. Many products are nearly identical






14. A rhetorical question in which their really isnt an answer






15. Developed for a brand or product line and evaluated annually






16. A process which outlines the important players and steps






17. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






18. Most popular demographic used by advertisers






19. Intentionally do not finish a claim






20. Research used to gather info about a particular market






21. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






22. Using symbols to suggest an association with a positive influence






23. Research that actually measures what it says it measures






24. People devoted to a particular brand. E.g. HOG;Harley Owners Group






25. Builds trustworthyness/credability of product






26. Delivers numerical data






27. Cheap product that you can afford






28. Gives the illusion that if someone else has it then i should have it too






29. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






30. Telling only positive things about something or someone - without giving evidence or facts






31. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






32. A type of testimonial to try to sell something because it is down-to-earth or easy to use






33. Background research that uses available published info about a topic






34. Where advertisers stress positive qualities and ignore negatives






35. Compile info about the product - the product category - competitors - and other details of the marketing environment






36. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






37. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






38. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






39. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






40. Use jokes or laughter to get you engaged in a commercial






41. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






43. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






44. People testifying about the value or quality of a product in order to sell it






45. Sensory images to get you interested in their product






46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






47. An appeal that deals with time - creates a sense of urgency






48. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






49. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






50. Telling you what to do---"Buy today!" - "Vote now!"