Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






2. Meaningless or empty words that dont give specific details






3. Group of people you use as a model for behavior in specific situations






4. Uses a logical argument of fact to persuade you to buy the product






5. Compares the product to its competetors






6. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






7. A rhetorical question in which their really isnt an answer






8. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






9. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






10. Suggesting that you must have the product to be happy - popular or satisfied






11. Draws away from a negative feature they ushually hide it with good stuff






12. Delivers numerical data






13. A process which outlines the important players and steps






14. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






15. Records behaviors of consumers when exposed to product






16. Cheap product that you can afford






17. A celeberty or famous fiqure that is endorcing a product






18. Promoting a special ingredient may make you think the product works better than others






19. If you use this product - you will be just like the people in the ad






20. Statistics percentages - and numbers to convince you that this product is better than something else






21. Advertisers assure us that their products are foolproof and easy to use.






22. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






23. Using a chance to win a prize to attract attention






24. Informing you about how the product works or helps you






25. Most popular demographic used by advertisers






26. Using symbols to suggest an association with a positive influence






27. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






28. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






29. New brain- science approach to how people think






30. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






31. If you buy something you will be the first to have it






32. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






33. Fiving us compliments to try to sell a product






34. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






35. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






36. A type of testimonial to try to sell something because it is down-to-earth or easy to use






37. Appeals to costumers disire to be different from everybody else






38. May cover a more specific division of the company; focused on maximizing profit






39. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






40. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






41. Telling only positive things about something or someone - without giving evidence or facts






42. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






43. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






44. Occurs when the consumer recognizes a need for a product






45. Identifies people who are in the market for the product






46. Using costumers fond memories to buy a product






47. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






48. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






49. Telling you what to do---"Buy today!" - "Vote now!"






50. Taking a dangerous and fearful approach to a commercial