Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fiving us compliments to try to sell a product






2. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






3. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






4. Suggesting that you must have the product to be happy - popular or satisfied






5. A distraction from the real issue






6. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






7. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






8. Subsegments of a more general market.






9. Many products are nearly identical






10. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






11. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






12. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






13. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






14. A type of testimonial to try to sell something because it is down-to-earth or easy to use






15. Using costumers fond memories to buy a product






16. Compile info about the product - the product category - competitors - and other details of the marketing environment






17. Telling only positive things about something or someone - without giving evidence or facts






18. A belief that if you buy this product then your apart of an elite club






19. Use jokes or laughter to get you engaged in a commercial






20. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






21. Research that actually measures what it says it measures






22. If you buy something you will be the first to have it






23. Cheap product that you can afford






24. Intentionally do not finish a claim






25. Research used to gather info about a particular market






26. You can run the test over and over and get the same answer






27. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






28. Records behaviors of consumers when exposed to product






29. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






30. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






31. May cover a more specific division of the company; focused on maximizing profit






32. Compares the product to its competetors






33. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






34. A process which outlines the important players and steps






35. New brain- science approach to how people think






36. If you use this product - you will be just like the people in the ad






37. Uncovers critical info that becomes the basis for strategic planning






38. Using a chance to win a prize to attract attention






39. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






40. Suggesting that association with a person or product can make you special






41. Two-way communication; a dialogue or conversation






42. Identifies people who are in the market for the product






43. Appeals to costumers disire to be different from everybody else






44. A rhetorical question in which their really isnt an answer






45. Descriptions of the target audience that read like a description of someone you know.






46. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






47. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






48. Attention - Interest - Desire - Action






49. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






50. Uses a logical argument of fact to persuade you to buy the product