Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where advertisers stress positive qualities and ignore negatives






2. Using symbols to suggest an association with a positive influence






3. Occurs when the consumer recognizes a need for a product






4. Repeating words or sounds






5. To show loyalty patriotisim to the country






6. An appeal that deals with time - creates a sense of urgency






7. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






8. A process which outlines the important players and steps






9. To affect parents and make them want to buy the product for their child






10. Cheap product that you can afford






11. Delivers numerical data






12. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






13. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






14. Use jokes or laughter to get you engaged in a commercial






15. Uncovers critical info that becomes the basis for strategic planning






16. Research that actually measures what it says it measures






17. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






18. Telling only positive things about something or someone - without giving evidence or facts






19. Showing or announcing a discounted price can make a product look better






20. Most popular demographic used by advertisers






21. Two-way communication; a dialogue or conversation






22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






23. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






24. Statistics percentages - and numbers to convince you that this product is better than something else






25. A distraction from the real issue






26. A regular person using a product to show how good it is






27. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






28. Compares the product to its competetors






29. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






30. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






31. Gives the illusion that if someone else has it then i should have it too






32. Informing you about how the product works or helps you






33. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






34. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






35. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






36. Identifies people who are in the market for the product






37. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






38. Questions behavior of the consumer and quality of the product






39. If you buy something you will be the first to have it






40. Compile info about the product - the product category - competitors - and other details of the marketing environment






41. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






42. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






43. The reaction the audience has to the message






44. New brain- science approach to how people think






45. Appeals to costumers disire to be different from everybody else






46. You can run the test over and over and get the same answer






47. People testifying about the value or quality of a product in order to sell it






48. Subsegments of a more general market.






49. Using costumers fond memories to buy a product






50. Dividing the market into groups of people who have similar characteristics in certain key product related areas.