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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A belief that if you buy this product then your apart of an elite club
elitist appeal
Experts
Marketing Plan
Buzz Marketing
2. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
call to action
Explicit
special ingredients
sense appeal
3. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Slippery Slope
The Big Lie
snob appeal
special ingredients
4. To show loyalty patriotisim to the country
patriotisim
Internal Noise
Psychographics
sense appeal
5. An appeal that deals with time - creates a sense of urgency
diversion
Kairos
card stacking
Validity
6. Connects to audience emotions to win them over to your product
Brand Communities
pathos
Ethnographic research
Adaption Process
7. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Simple Solution
Misleading and unethical advertisong techniques
Strategic research
Culture and Corporate Culture
8. Using a chance to win a prize to attract attention
sense appeal
special ingredients
endorsement
prizes - sweepstakes and gifts
9. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
elitist appeal
games and activities
Experts
Consumer Behavior
10. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
facts and fiqures
sense appeal
Influences on Consumer Decision making
special ingredients
11. Many products are nearly identical
unique claim
Reliability
Secondary Research
call to action
12. Two-way communication; a dialogue or conversation
pathos
transfer
patriotisim
Interactive Communication
13. Use jokes or laughter to get you engaged in a commercial
Adaption Process
product comparrision
IMC plan
humor
14. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Business Plan
Warm and Fuzzy
External Noise
humor
15. Research that actually measures what it says it measures
Flattery
Validity
Valid advertising techniques
Don't Get Left Out
16. Repeating words or sounds
Advertising research
repitition
diversion
product comparrision
17. Focuses on all the elements of advertising
Simple Solution
Market research
card stacking
Advertising research
18. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
Strategic research
Experts
special ingredients
19. Involves the researcher actually living the life of the people or group being studied.
Feedback
Ethnographic research
Misleading and unethical advertisong techniques
Easy to Use
20. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
repitition
diversion
Explicit
Types of Segmentation
21. Appeals to costumers disire to be different from everybody else
Kairos
Adaption Process
parental appeal
individuality
22. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
AIDA
Red Herrin
Simple Solution
Interactive Communication
23. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
pathos
Targeting
bait and switch
parental appeal
24. Developed for a brand or product line and evaluated annually
product comparrision
ethos
Marketing Plan
Market research
25. May cover a more specific division of the company; focused on maximizing profit
Business Plan
Profiles
Primary Research
parental appeal
26. Delivers numerical data
Segmenting
pathos
Quantitative research
Neuromarketing
27. People testifying about the value or quality of a product in order to sell it
Testimonials
endorsement
Experts
High Involvement
28. A process which outlines the important players and steps
nostalgia
The Mass Communication Approach
Easy to Use
Age
29. Gives the illusion that if someone else has it then i should have it too
VALS
bandwagon
Explicit
fact and figures
30. Background research that uses available published info about a topic
Niche Market
Secondary Research
bandwagon
claim
31. You can run the test over and over and get the same answer
Valid advertising techniques
card stacking
Reliability
diversion
32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
Intensity
SMCR model
individuality
The various ways to segment consumers
33. If you buy something you will be the first to have it
Glamourous You
avant guard
Plain Folks
claim
34. A regular person using a product to show how good it is
testimonial
High Involvement
Internal Noise
Quantitative research
35. Uses a logical argument of fact to persuade you to buy the product
logos
name-calling
Types of Segmentation
product comparrision
36. Fiving us compliments to try to sell a product
Flattery
Easy to Use
elitist appeal
must have
37. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
Testimonials
External Noise
sense appeal
Market research
38. The reaction the audience has to the message
Intensity
Age
Quantitative research
Feedback
39. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Valid advertising techniques
bandwagon
Qualitative research
Business Plan
40. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Glamourous You
The various ways to segment consumers
Testimonials
Low involvement
41. Suggesting that association with a person or product can make you special
snob appeal
must have
logos
Niche Market
42. Intentionally do not finish a claim
Strategic research
unfinished
Business Plan
Culture and Corporate Culture
43. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
AIDA
SWOT analysis
games and activities
Validity
44. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
nostalgia
Affective advertising
The Big Lie
ethos
45. Uncovers critical info that becomes the basis for strategic planning
Strategic research
Validity
bait and switch
facts and fiqures
46. Builds trustworthyness/credability of product
ethos
Feedback
Consumer Behavior
Targeting
47. Research used to gather info about a particular market
patriotisim
Market research
Reliability
must have
48. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Slippery Slope
call to action
glittering generality
Culture and Corporate Culture
49. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
product comparrision
Explicit
Targeting
AIDA
50. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Misleading and unethical advertisong techniques
Adaption Process
Functions of a Reference Group
Simple Solution