Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






2. May cover a more specific division of the company; focused on maximizing profit






3. Indication of an important trend in marketing that is moving beyond two-way communication






4. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






5. People testifying about the value or quality of a product in order to sell it






6. Draws away from a negative feature they ushually hide it with good stuff






7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






8. Research that actually measures what it says it measures






9. Using costumers fond memories to buy a product






10. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






11. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






12. Most popular demographic used by advertisers






13. Many products are nearly identical






14. You can run the test over and over and get the same answer






15. Occurs when the consumer recognizes a need for a product






16. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






17. A rhetorical question in which their really isnt an answer






18. Info that is collected for first from original sources






19. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






20. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






21. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






22. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






23. Showing or announcing a discounted price can make a product look better






24. Fiving us compliments to try to sell a product






25. Sensory images to get you interested in their product






26. Records behaviors of consumers when exposed to product






27. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






28. Use jokes or laughter to get you engaged in a commercial






29. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






30. People devoted to a particular brand. E.g. HOG;Harley Owners Group






31. Compile info about the product - the product category - competitors - and other details of the marketing environment






32. Identifies people who are in the market for the product






33. Telling only positive things about something or someone - without giving evidence or facts






34. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






35. Uncovers critical info that becomes the basis for strategic planning






36. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






37. Cheap product that you can afford






38. Using symbols to suggest an association with a positive influence






39. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






40. Delivers numerical data






41. To show loyalty patriotisim to the country






42. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






43. Subsegments of a more general market.






44. More tightly focused on solving a particular marketing communication problem in a specified time.






45. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






46. Two-way communication; a dialogue or conversation






47. Where advertisers stress positive qualities and ignore negatives






48. Attention - Interest - Desire - Action






49. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


50. The reaction the audience has to the message