Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An appeal that deals with time - creates a sense of urgency






2. Info that is collected for first from original sources






3. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






4. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






5. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






6. Many products are nearly identical






7. Focuses on all the elements of advertising






8. Statistics percentages - and numbers to convince you that this product is better than something else






9. Where advertisers stress positive qualities and ignore negatives






10. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






11. If you buy something you will be the first to have it






12. To show loyalty patriotisim to the country






13. You can run the test over and over and get the same answer






14. Occurs when the consumer recognizes a need for a product






15. People testifying about the value or quality of a product in order to sell it






16. Telling only positive things about something or someone - without giving evidence or facts






17. A type of testimonial to try to sell something because it is down-to-earth or easy to use






18. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






19. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






20. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






21. Subsegments of a more general market.






22. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






23. Showing or announcing a discounted price can make a product look better






24. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






25. Connects to audience emotions to win them over to your product






26. More tightly focused on solving a particular marketing communication problem in a specified time.






27. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






28. Indication of an important trend in marketing that is moving beyond two-way communication






29. Attention - Interest - Desire - Action






30. Most popular demographic used by advertisers






31. Cheap product that you can afford






32. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






33. New brain- science approach to how people think






34. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






35. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






36. A distraction from the real issue






37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






38. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






39. Telling you what to do---"Buy today!" - "Vote now!"






40. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






41. A regular person using a product to show how good it is






42. Using costumers fond memories to buy a product






43. Intentionally do not finish a claim






44. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






45. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






46. Meaningless or empty words that dont give specific details






47. Using a chance to win a prize to attract attention






48. Compile info about the product - the product category - competitors - and other details of the marketing environment






49. Personnal attacks people do to discredit their ideas






50. A belief that if you buy this product then your apart of an elite club