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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records behaviors of consumers when exposed to product
avant guard
Observation research
special ingredients
logos
2. More tightly focused on solving a particular marketing communication problem in a specified time.
Campaign Plan
Functions of a Reference Group
special ingredients
SWOT analysis
3. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
elitist appeal
Experts
Culture and Corporate Culture
individuality
4. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Types of Segmentation
special ingredients
Influences on Consumer Decision making
Need recognition
5. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
pathos
Niche Market
Types of Consumer Responses
prizes - sweepstakes and gifts
6. To affect parents and make them want to buy the product for their child
Brand Communities
prizes - sweepstakes and gifts
name-calling
parental appeal
7. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
SWOT analysis
The Mass Communication Approach
games and activities
pathos
8. A type of testimonial to try to sell something because it is down-to-earth or easy to use
avant guard
Plain Folks
Red Herrin
SWOT analysis
9. Indication of an important trend in marketing that is moving beyond two-way communication
Buzz Marketing
Observation research
prizes - sweepstakes and gifts
AIDA
10. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
bait and switch
Bribery
Intensity
Simple Solution
11. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Consumer Behavior
Adaption Process
The various ways to segment consumers
Intensity
12. Meaningless or empty words that dont give specific details
Quantitative research
Consumer research
Red Herrin
weasel words
13. Subsegments of a more general market.
Bribery
Influences on Consumer Decision making
individuality
Niche Market
14. Research used to gather info about a particular market
Market research
fact and figures
Symbols
Marketing Plan
15. May cover a more specific division of the company; focused on maximizing profit
Business Plan
patriotisim
glittering generality
Brand Communities
16. Suggesting that association with a person or product can make you special
SWOT analysis
Red Herrin
price appeal
snob appeal
17. A rhetorical question in which their really isnt an answer
rhetorical claim
snob appeal
Types of Segmentation
The Mass Communication Approach
18. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
claim
Slippery Slope
Age
19. If you buy something you will be the first to have it
Campaign Plan
avant guard
patriotisim
External Noise
20. Sensory images to get you interested in their product
IMC plan
Consumer research
weasel words
sense appeal
21. A process which outlines the important players and steps
avant guard
Kairos
Red Herrin
The Mass Communication Approach
22. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Adaption Process
parental appeal
Valid advertising techniques
Reliability
23. Most popular demographic used by advertisers
Brand Communities
Age
Niche Market
sales and price
24. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
logos
SMCR model
Reliability
games and activities
25. Attention - Interest - Desire - Action
Reliability
fact and figures
The Big Lie
AIDA
26. Advertisers assure us that their products are foolproof and easy to use.
SWOT analysis
bandwagon
Experts
Easy to Use
27. Fiving us compliments to try to sell a product
Symbols
Flattery
special ingredients
Interactive Communication
28. Using a chance to win a prize to attract attention
Secondary Research
Observation research
bait and switch
prizes - sweepstakes and gifts
29. Using symbols to suggest an association with a positive influence
Ethnographic research
claim
Symbols
Quantitative research
30. Suggesting that you must have the product to be happy - popular or satisfied
sense appeal
The Big Lie
bandwagon
must have
31. Use jokes or laughter to get you engaged in a commercial
Age
Advertising research
Association
humor
32. Focuses on all the elements of advertising
Business Plan
product comparrision
Advertising research
games and activities
33. To show loyalty patriotisim to the country
parental appeal
Quantitative research
patriotisim
Reference Group
34. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
name-calling
Desires that Successful Brands Satisfy
snob appeal
35. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
parental appeal
Easy to Use
Misleading and unethical advertisong techniques
Reference Group
36. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Types of Consumer Responses
product comparrision
Market research
SWOT analysis
37. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Desires that Successful Brands Satisfy
Culture and Corporate Culture
SMCR model
38. Gives the illusion that if someone else has it then i should have it too
bandwagon
Types of Consumer Responses
fact and figures
Validity
39. New brain- science approach to how people think
testimonial
must have
Neuromarketing
humor
40. Cheap product that you can afford
Observation research
price appeal
repitition
Association
41. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Glamourous You
AIDA
Explicit
Bribery
42. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
snob appeal
bandwagon
bait and switch
Business Plan
43. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
diversion
Association
Validity
nostalgia
44. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Primary Research
Age
Affective advertising
fear
45. Personnal attacks people do to discredit their ideas
bait and switch
unfinished
name-calling
Valid advertising techniques
46. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
47. Delivers numerical data
Plain Folks
Quantitative research
The Big Lie
elitist appeal
48. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
External Noise
Market research
Types of Segmentation
testimonial
49. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
name-calling
Flattery
IMC plan
must have
50. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
Internal Noise
bait and switch
nostalgia