Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






2. A distraction from the real issue






3. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






4. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






5. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






6. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






7. Indication of an important trend in marketing that is moving beyond two-way communication






8. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






9. Identifies people who are in the market for the product






10. Many products are nearly identical






11. A celeberty or famous fiqure that is endorcing a product






12. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






13. Using symbols to suggest an association with a positive influence






14. Intentionally do not finish a claim






15. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






16. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






17. Promoting a special ingredient may make you think the product works better than others






18. Using costumers fond memories to buy a product






19. You can run the test over and over and get the same answer






20. May cover a more specific division of the company; focused on maximizing profit






21. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






22. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






24. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






25. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






26. An appeal that deals with time - creates a sense of urgency






27. A belief that if you buy this product then your apart of an elite club






28. Records behaviors of consumers when exposed to product






29. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






30. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






31. Compares the product to its competetors






32. Most popular demographic used by advertisers






33. To show loyalty patriotisim to the country






34. The reaction the audience has to the message






35. Developed for a brand or product line and evaluated annually






36. If you buy something you will be the first to have it






37. Appeals to costumers disire to be different from everybody else






38. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


39. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






40. Questions behavior of the consumer and quality of the product






41. A process which outlines the important players and steps






42. Connects to audience emotions to win them over to your product






43. Use jokes or laughter to get you engaged in a commercial






44. Gives the illusion that if someone else has it then i should have it too






45. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






46. Background research that uses available published info about a topic






47. Personnal attacks people do to discredit their ideas






48. Suggesting that you must have the product to be happy - popular or satisfied






49. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






50. A rhetorical question in which their really isnt an answer







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests