Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






2. A regular person using a product to show how good it is






3. Background research that uses available published info about a topic






4. Research used to gather info about a particular market






5. Statistics percentages - and numbers to convince you that this product is better than something else






6. An appeal that deals with time - creates a sense of urgency






7. A belief that if you buy this product then your apart of an elite club






8. People devoted to a particular brand. E.g. HOG;Harley Owners Group






9. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






10. Uncovers critical info that becomes the basis for strategic planning






11. Research that actually measures what it says it measures






12. Many products are nearly identical






13. Fiving us compliments to try to sell a product






14. Group of people you use as a model for behavior in specific situations






15. Where advertisers stress positive qualities and ignore negatives






16. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






17. Use jokes or laughter to get you engaged in a commercial






18. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






19. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






20. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






21. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






22. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






23. New brain- science approach to how people think






24. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






25. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






26. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






27. Meaningless or empty words that dont give specific details






28. Descriptions of the target audience that read like a description of someone you know.






29. A type of testimonial to try to sell something because it is down-to-earth or easy to use






30. Questions behavior of the consumer and quality of the product






31. Most popular demographic used by advertisers






32. A celeberty or famous fiqure that is endorcing a product






33. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






34. More tightly focused on solving a particular marketing communication problem in a specified time.






35. Advertisers assure us that their products are foolproof and easy to use.






36. Developed for a brand or product line and evaluated annually






37. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






38. Involves the researcher actually living the life of the people or group being studied.






39. Occurs when the consumer recognizes a need for a product






40. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






41. Informing you about how the product works or helps you






42. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






43. A process which outlines the important players and steps






44. Delivers numerical data






45. Using symbols to suggest an association with a positive influence






46. Appeals to costumers disire to be different from everybody else






47. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






48. Telling only positive things about something or someone - without giving evidence or facts






49. Compile info about the product - the product category - competitors - and other details of the marketing environment






50. Taking a dangerous and fearful approach to a commercial