Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New brain- science approach to how people think






2. Records behaviors of consumers when exposed to product






3. Suggesting that you must have the product to be happy - popular or satisfied






4. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






5. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






6. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






7. Compile info about the product - the product category - competitors - and other details of the marketing environment






8. Subsegments of a more general market.






9. Promoting a special ingredient may make you think the product works better than others






10. The reaction the audience has to the message






11. A rhetorical question in which their really isnt an answer






12. Research used to gather info about a particular market






13. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






14. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






15. Two-way communication; a dialogue or conversation






16. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






17. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






18. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






19. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






20. Using a chance to win a prize to attract attention






21. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






22. To show loyalty patriotisim to the country






23. Taking a dangerous and fearful approach to a commercial






24. Personnal attacks people do to discredit their ideas






25. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






26. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






27. Research that actually measures what it says it measures






28. Repeating words or sounds






29. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






30. May cover a more specific division of the company; focused on maximizing profit






31. People devoted to a particular brand. E.g. HOG;Harley Owners Group






32. Meaningless or empty words that dont give specific details






33. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






34. A distraction from the real issue






35. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






37. Developed for a brand or product line and evaluated annually






38. A process which outlines the important players and steps






39. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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40. Statistics percentages - and numbers to convince you that this product is better than something else






41. Compares the product to its competetors






42. Using symbols to suggest an association with a positive influence






43. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






44. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






45. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






46. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






47. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






48. Indication of an important trend in marketing that is moving beyond two-way communication






49. Advertisers assure us that their products are foolproof and easy to use.






50. Telling only positive things about something or someone - without giving evidence or facts