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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cheap product that you can afford
Quantitative research
pathos
humor
price appeal
2. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
ethos
Kairos
unique claim
3. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Influences on Consumer Decision making
glittering generality
prizes - sweepstakes and gifts
individuality
4. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Campaign Plan
Quantitative research
Explicit
Experts
5. Intentionally do not finish a claim
diversion
unfinished
Types of Segmentation
External Noise
6. Repeating words or sounds
repitition
nostalgia
Low involvement
bandwagon
7. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Influences on Consumer Decision making
Types of Consumer Responses
nostalgia
Internal Noise
8. Two-way communication; a dialogue or conversation
humor
Interactive Communication
patriotisim
Need recognition
9. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
special ingredients
glittering generality
Reliability
High Involvement
10. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Quantitative research
IMC plan
Flattery
avant guard
11. Focuses on all the elements of advertising
call to action
SWOT analysis
Advertising research
Campaign Plan
12. Gives the illusion that if someone else has it then i should have it too
Misleading and unethical advertisong techniques
Symbols
Need recognition
bandwagon
13. Many products are nearly identical
price appeal
unfinished
Reliability
unique claim
14. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
Culture and Corporate Culture
The various ways to segment consumers
Campaign Plan
15. Info that is collected for first from original sources
Primary Research
unfinished
Secondary Research
Observation research
16. Developed for a brand or product line and evaluated annually
Marketing Plan
endorsement
Advertising research
IMC plan
17. A rhetorical question in which their really isnt an answer
rhetorical claim
Campaign Plan
Intensity
Targeting
18. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
special ingredients
Quantitative research
Psychographics
Profiles
19. Appeals to costumers disire to be different from everybody else
SMCR model
AIDA
individuality
Interactive Communication
20. Occurs when the consumer recognizes a need for a product
Need recognition
facts and fiqures
Advertising research
Valid advertising techniques
21. Delivers numerical data
bait and switch
nostalgia
Quantitative research
Observation research
22. To affect parents and make them want to buy the product for their child
Valid advertising techniques
parental appeal
Feedback
Kairos
23. Descriptions of the target audience that read like a description of someone you know.
Profiles
Market research
Testimonials
Marketing Plan
24. Background research that uses available published info about a topic
The Mass Communication Approach
avant guard
Feedback
Secondary Research
25. Attention - Interest - Desire - Action
AIDA
Don't Get Left Out
SWOT analysis
Quantitative research
26. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
endorsement
Buzz Marketing
Feedback
Types of Segmentation
27. People testifying about the value or quality of a product in order to sell it
Marketing Plan
Testimonials
The various ways to segment consumers
Interactive Communication
28. Uses a logical argument of fact to persuade you to buy the product
Reliability
logos
Glamourous You
diversion
29. Suggesting that you must have the product to be happy - popular or satisfied
rhetorical claim
Glamourous You
Segmenting
must have
30. An appeal that deals with time - creates a sense of urgency
Qualitative research
IMC plan
Kairos
testimonial
31. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Warm and Fuzzy
Observation research
Glamourous You
elitist appeal
32. Telling you what to do---"Buy today!" - "Vote now!"
Reference Group
sense appeal
sense appeal
call to action
33. The reaction the audience has to the message
games and activities
transfer
Feedback
parental appeal
34. Records behaviors of consumers when exposed to product
Observation research
individuality
Market research
SMCR model
35. Using a chance to win a prize to attract attention
Adaption Process
prizes - sweepstakes and gifts
rhetorical claim
facts and fiqures
36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Influences on Consumer Decision making
Neuromarketing
facts and fiqures
Bribery
37. Advertisers assure us that their products are foolproof and easy to use.
rhetorical claim
call to action
bandwagon
Easy to Use
38. Uncovers critical info that becomes the basis for strategic planning
Strategic research
Need recognition
Slippery Slope
Valid advertising techniques
39. May cover a more specific division of the company; focused on maximizing profit
Validity
Business Plan
Strategic research
Buzz Marketing
40. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Consumer research
Adaption Process
facts and fiqures
High Involvement
41. If you buy something you will be the first to have it
IMC plan
Internal Noise
Glamourous You
avant guard
42. Suggesting that association with a person or product can make you special
Functions of a Reference Group
glittering generality
Consumer Behavior
snob appeal
43. Subsegments of a more general market.
name-calling
Niche Market
repitition
fear
44. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Secondary Research
Explicit
Consumer research
Validity
45. Using symbols to suggest an association with a positive influence
facts and fiqures
avant guard
Consumer Behavior
Symbols
46. Promoting a special ingredient may make you think the product works better than others
Types of Segmentation
SWOT analysis
nostalgia
special ingredients
47. If you use this product - you will be just like the people in the ad
sales and price
Easy to Use
unfinished
transfer
48. Compares the product to its competetors
product comparrision
testimonial
Simple Solution
must have
49. Use jokes or laughter to get you engaged in a commercial
Simple Solution
Profiles
humor
Kairos
50. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
Symbols
bait and switch
prizes - sweepstakes and gifts
Types of Segmentation