Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






2. Informing you about how the product works or helps you






3. Compares the product to its competetors






4. Using a chance to win a prize to attract attention






5. Sensory images to get you interested in their product






6. Draws away from a negative feature they ushually hide it with good stuff






7. If you use this product - you will be just like the people in the ad






8. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






9. A distraction from the real issue






10. Appeals to costumers disire to be different from everybody else






11. Records behaviors of consumers when exposed to product






12. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






13. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






14. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






15. Promoting a special ingredient may make you think the product works better than others






16. Telling only positive things about something or someone - without giving evidence or facts






17. Personnal attacks people do to discredit their ideas






18. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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19. A rhetorical question in which their really isnt an answer






20. Most popular demographic used by advertisers






21. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






22. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






23. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






24. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






25. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






26. Involves the researcher actually living the life of the people or group being studied.






27. Subsegments of a more general market.






28. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






29. Questions behavior of the consumer and quality of the product






30. Background research that uses available published info about a topic






31. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






32. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






33. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






34. Info that is collected for first from original sources






35. Fiving us compliments to try to sell a product






36. Uncovers critical info that becomes the basis for strategic planning






37. A belief that if you buy this product then your apart of an elite club






38. An appeal that deals with time - creates a sense of urgency






39. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






40. Builds trustworthyness/credability of product






41. Taking a dangerous and fearful approach to a commercial






42. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






43. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






44. Intentionally do not finish a claim






45. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






46. Attention - Interest - Desire - Action






47. Indication of an important trend in marketing that is moving beyond two-way communication






48. If you buy something you will be the first to have it






49. Use jokes or laughter to get you engaged in a commercial






50. May cover a more specific division of the company; focused on maximizing profit