Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Most popular demographic used by advertisers






2. Promoting a special ingredient may make you think the product works better than others






3. Two-way communication; a dialogue or conversation






4. Draws away from a negative feature they ushually hide it with good stuff






5. Info that is collected for first from original sources






6. Identifies people who are in the market for the product






7. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






8. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






9. New brain- science approach to how people think






10. Sensory images to get you interested in their product






11. Developed for a brand or product line and evaluated annually






12. Research that actually measures what it says it measures






13. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






14. A regular person using a product to show how good it is






15. Taking a dangerous and fearful approach to a commercial






16. Use jokes or laughter to get you engaged in a commercial






17. Using symbols to suggest an association with a positive influence






18. People testifying about the value or quality of a product in order to sell it






19. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






20. Descriptions of the target audience that read like a description of someone you know.






21. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






22. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






23. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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24. Delivers numerical data






25. Statistics percentages - and numbers to convince you that this product is better than something else






26. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






27. Suggesting that you must have the product to be happy - popular or satisfied






28. Indication of an important trend in marketing that is moving beyond two-way communication






29. If you buy something you will be the first to have it






30. Connects to audience emotions to win them over to your product






31. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






32. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






33. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






34. Using costumers fond memories to buy a product






35. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






36. People devoted to a particular brand. E.g. HOG;Harley Owners Group






37. A process which outlines the important players and steps






38. More tightly focused on solving a particular marketing communication problem in a specified time.






39. Using a chance to win a prize to attract attention






40. A belief that if you buy this product then your apart of an elite club






41. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






42. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






43. Suggesting that association with a person or product can make you special






44. Background research that uses available published info about a topic






45. The reaction the audience has to the message






46. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






47. Attention - Interest - Desire - Action






48. Appeals to costumers disire to be different from everybody else






49. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






50. Compares the product to its competetors