Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the researcher actually living the life of the people or group being studied.






2. A process which outlines the important players and steps






3. Delivers numerical data






4. A belief that if you buy this product then your apart of an elite club






5. Repeating words or sounds






6. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






7. The reaction the audience has to the message






8. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






9. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






10. Promoting a special ingredient may make you think the product works better than others






11. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






12. Attention - Interest - Desire - Action






13. Uses a logical argument of fact to persuade you to buy the product






14. Two-way communication; a dialogue or conversation






15. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






16. Developed for a brand or product line and evaluated annually






17. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






18. To affect parents and make them want to buy the product for their child






19. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






20. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






21. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






22. Focuses on all the elements of advertising






23. New brain- science approach to how people think






24. Gives the illusion that if someone else has it then i should have it too






25. Statistics percentages - and numbers to convince you that this product is better than something else






26. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






27. Research that actually measures what it says it measures






28. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






29. Use jokes or laughter to get you engaged in a commercial






30. Telling you what to do---"Buy today!" - "Vote now!"






31. Sensory images to get you interested in their product






32. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






34. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






35. More tightly focused on solving a particular marketing communication problem in a specified time.






36. Descriptions of the target audience that read like a description of someone you know.






37. Cheap product that you can afford






38. A regular person using a product to show how good it is






39. Background research that uses available published info about a topic






40. To show loyalty patriotisim to the country






41. Uncovers critical info that becomes the basis for strategic planning






42. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






43. Questions behavior of the consumer and quality of the product






44. You can run the test over and over and get the same answer






45. May cover a more specific division of the company; focused on maximizing profit






46. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






47. A distraction from the real issue






48. Builds trustworthyness/credability of product






49. Intentionally do not finish a claim






50. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication