Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Use jokes or laughter to get you engaged in a commercial






2. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






3. Info that is collected for first from original sources






4. Sensory images to get you interested in their product






5. Background research that uses available published info about a topic






6. Draws away from a negative feature they ushually hide it with good stuff






7. Suggesting that association with a person or product can make you special






8. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






9. Delivers numerical data






10. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






11. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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12. Most popular demographic used by advertisers






13. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






14. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






15. Attention - Interest - Desire - Action






16. Using costumers fond memories to buy a product






17. Questions behavior of the consumer and quality of the product






18. Fiving us compliments to try to sell a product






19. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






20. A process which outlines the important players and steps






21. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






22. Identifies people who are in the market for the product






23. Research that actually measures what it says it measures






24. Compares the product to its competetors






25. A belief that if you buy this product then your apart of an elite club






26. Appeals to costumers disire to be different from everybody else






27. Involves the researcher actually living the life of the people or group being studied.






28. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






29. Occurs when the consumer recognizes a need for a product






30. You can run the test over and over and get the same answer






31. Statistics percentages - and numbers to convince you that this product is better than something else






32. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






33. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






34. An appeal that deals with time - creates a sense of urgency






35. Connects to audience emotions to win them over to your product






36. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






37. Promoting a special ingredient may make you think the product works better than others






38. The reaction the audience has to the message






39. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






40. Subsegments of a more general market.






41. Cheap product that you can afford






42. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






43. Developed for a brand or product line and evaluated annually






44. Where advertisers stress positive qualities and ignore negatives






45. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






46. Showing or announcing a discounted price can make a product look better






47. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






48. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






49. A rhetorical question in which their really isnt an answer






50. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.