Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






2. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






3. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






4. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






5. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






6. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






7. Showing or announcing a discounted price can make a product look better






8. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






9. Most popular demographic used by advertisers






10. A process which outlines the important players and steps






11. Draws away from a negative feature they ushually hide it with good stuff






12. Involves the researcher actually living the life of the people or group being studied.






13. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






14. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






15. Background research that uses available published info about a topic






16. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






17. Questions behavior of the consumer and quality of the product






18. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






19. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






20. Appeals to costumers disire to be different from everybody else






21. Personnal attacks people do to discredit their ideas






22. Focuses on all the elements of advertising






23. Research that actually measures what it says it measures






24. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






25. Suggesting that you must have the product to be happy - popular or satisfied






26. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






27. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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28. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






29. Promoting a special ingredient may make you think the product works better than others






30. Research used to gather info about a particular market






31. May cover a more specific division of the company; focused on maximizing profit






32. Meaningless or empty words that dont give specific details






33. A regular person using a product to show how good it is






34. Repeating words or sounds






35. Using costumers fond memories to buy a product






36. Developed for a brand or product line and evaluated annually






37. A rhetorical question in which their really isnt an answer






38. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






39. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






40. Taking a dangerous and fearful approach to a commercial






41. Info that is collected for first from original sources






42. Using symbols to suggest an association with a positive influence






43. Descriptions of the target audience that read like a description of someone you know.






44. New brain- science approach to how people think






45. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






46. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






47. Connects to audience emotions to win them over to your product






48. Fiving us compliments to try to sell a product






49. Delivers numerical data






50. People testifying about the value or quality of a product in order to sell it