Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New brain- science approach to how people think






2. Using a chance to win a prize to attract attention






3. A belief that if you buy this product then your apart of an elite club






4. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






7. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






8. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






9. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






10. Developed for a brand or product line and evaluated annually






11. Builds trustworthyness/credability of product






12. Showing or announcing a discounted price can make a product look better






13. To show loyalty patriotisim to the country






14. To affect parents and make them want to buy the product for their child






15. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






16. Group of people you use as a model for behavior in specific situations






17. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






18. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






19. Promoting a special ingredient may make you think the product works better than others






20. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






21. Where advertisers stress positive qualities and ignore negatives






22. A regular person using a product to show how good it is






23. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






24. Using costumers fond memories to buy a product






25. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






26. Telling you what to do---"Buy today!" - "Vote now!"






27. Cheap product that you can afford






28. Many products are nearly identical






29. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






30. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






31. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






32. Uncovers critical info that becomes the basis for strategic planning






33. People testifying about the value or quality of a product in order to sell it






34. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






35. Research used to gather info about a particular market






36. If you buy something you will be the first to have it






37. Info that is collected for first from original sources






38. People devoted to a particular brand. E.g. HOG;Harley Owners Group






39. Personnal attacks people do to discredit their ideas






40. Fiving us compliments to try to sell a product






41. Attention - Interest - Desire - Action






42. A celeberty or famous fiqure that is endorcing a product






43. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






44. Delivers numerical data






45. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






46. Meaningless or empty words that dont give specific details






47. Repeating words or sounds






48. Uses a logical argument of fact to persuade you to buy the product






49. The reaction the audience has to the message






50. You can run the test over and over and get the same answer