Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A belief that if you buy this product then your apart of an elite club






2. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






3. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






4. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






5. Use jokes or laughter to get you engaged in a commercial






6. A rhetorical question in which their really isnt an answer






7. Focuses on all the elements of advertising






8. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






9. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






10. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






11. Connects to audience emotions to win them over to your product






12. Builds trustworthyness/credability of product






13. Two-way communication; a dialogue or conversation






14. People devoted to a particular brand. E.g. HOG;Harley Owners Group






15. Group of people you use as a model for behavior in specific situations






16. Compile info about the product - the product category - competitors - and other details of the marketing environment






17. Telling you what to do---"Buy today!" - "Vote now!"






18. Meaningless or empty words that dont give specific details






19. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






20. Uses a logical argument of fact to persuade you to buy the product






21. Suggesting that you must have the product to be happy - popular or satisfied






22. If you use this product - you will be just like the people in the ad






23. Fiving us compliments to try to sell a product






24. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






25. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






26. Informing you about how the product works or helps you






27. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






28. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






29. Questions behavior of the consumer and quality of the product






30. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






31. Most popular demographic used by advertisers






32. Many products are nearly identical






33. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






34. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






35. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






36. New brain- science approach to how people think






37. Using a chance to win a prize to attract attention






38. Identifies people who are in the market for the product






39. You can run the test over and over and get the same answer






40. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






41. Compares the product to its competetors






42. Intentionally do not finish a claim






43. Occurs when the consumer recognizes a need for a product






44. Cheap product that you can afford






45. Uncovers critical info that becomes the basis for strategic planning






46. Where advertisers stress positive qualities and ignore negatives






47. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






48. Sensory images to get you interested in their product






49. May cover a more specific division of the company; focused on maximizing profit






50. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric