Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A regular person using a product to show how good it is






2. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






3. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






4. Indication of an important trend in marketing that is moving beyond two-way communication






5. If you use this product - you will be just like the people in the ad






6. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






7. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






8. To affect parents and make them want to buy the product for their child






9. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






10. Subsegments of a more general market.






11. Questions behavior of the consumer and quality of the product






12. Appeals to costumers disire to be different from everybody else






13. Use jokes or laughter to get you engaged in a commercial






14. Where advertisers stress positive qualities and ignore negatives






15. You can run the test over and over and get the same answer






16. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






17. Builds trustworthyness/credability of product






18. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






19. Intentionally do not finish a claim






20. A belief that if you buy this product then your apart of an elite club






21. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






22. Meaningless or empty words that dont give specific details






23. Advertisers assure us that their products are foolproof and easy to use.






24. Using costumers fond memories to buy a product






25. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






26. Focuses on all the elements of advertising






27. Attention - Interest - Desire - Action






28. Identifies people who are in the market for the product






29. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






30. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






31. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






32. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






33. Uses a logical argument of fact to persuade you to buy the product






34. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






35. Sensory images to get you interested in their product






36. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






37. Involves the researcher actually living the life of the people or group being studied.






38. People devoted to a particular brand. E.g. HOG;Harley Owners Group






39. Info that is collected for first from original sources






40. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






41. Personnal attacks people do to discredit their ideas






42. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






43. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






44. Connects to audience emotions to win them over to your product






45. Occurs when the consumer recognizes a need for a product






46. An appeal that deals with time - creates a sense of urgency






47. Two-way communication; a dialogue or conversation






48. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






49. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






50. Descriptions of the target audience that read like a description of someone you know.