Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






2. Many products are nearly identical






3. Uncovers critical info that becomes the basis for strategic planning






4. Focuses on all the elements of advertising






5. Using costumers fond memories to buy a product






6. Background research that uses available published info about a topic






7. Records behaviors of consumers when exposed to product






8. Developed for a brand or product line and evaluated annually






9. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






10. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






11. Using symbols to suggest an association with a positive influence






12. Suggesting that you must have the product to be happy - popular or satisfied






13. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






14. A celeberty or famous fiqure that is endorcing a product






15. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






16. Using a chance to win a prize to attract attention






17. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






18. Fiving us compliments to try to sell a product






19. Compile info about the product - the product category - competitors - and other details of the marketing environment






20. Sensory images to get you interested in their product






21. A regular person using a product to show how good it is






22. Info that is collected for first from original sources






23. Uses a logical argument of fact to persuade you to buy the product






24. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






25. Research that actually measures what it says it measures






26. Occurs when the consumer recognizes a need for a product






27. Involves the researcher actually living the life of the people or group being studied.






28. An appeal that deals with time - creates a sense of urgency






29. A type of testimonial to try to sell something because it is down-to-earth or easy to use






30. Subsegments of a more general market.






31. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






32. Research used to gather info about a particular market






33. Promoting a special ingredient may make you think the product works better than others






34. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






35. Suggesting that association with a person or product can make you special






36. If you buy something you will be the first to have it






37. If you use this product - you will be just like the people in the ad






38. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






39. Descriptions of the target audience that read like a description of someone you know.






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






42. New brain- science approach to how people think






43. Intentionally do not finish a claim






44. Showing or announcing a discounted price can make a product look better






45. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






46. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






48. You can run the test over and over and get the same answer






49. Where advertisers stress positive qualities and ignore negatives






50. Taking a dangerous and fearful approach to a commercial