Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cheap product that you can afford






2. Indication of an important trend in marketing that is moving beyond two-way communication






3. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






4. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






5. Using a chance to win a prize to attract attention






6. Showing or announcing a discounted price can make a product look better






7. Sensory images to get you interested in their product






8. A belief that if you buy this product then your apart of an elite club






9. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






10. Personnal attacks people do to discredit their ideas






11. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






12. Suggesting that association with a person or product can make you special






13. Taking a dangerous and fearful approach to a commercial






14. Repeating words or sounds






15. Telling you what to do---"Buy today!" - "Vote now!"






16. Group of people you use as a model for behavior in specific situations






17. To show loyalty patriotisim to the country






18. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






19. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






20. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






21. Most popular demographic used by advertisers






22. Research used to gather info about a particular market






23. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






24. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






25. Identifies people who are in the market for the product






26. Informing you about how the product works or helps you






27. A distraction from the real issue






28. Gives the illusion that if someone else has it then i should have it too






29. Involves the researcher actually living the life of the people or group being studied.






30. Uses a logical argument of fact to persuade you to buy the product






31. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






32. Questions behavior of the consumer and quality of the product






33. Statistics percentages - and numbers to convince you that this product is better than something else






34. Appeals to costumers disire to be different from everybody else






35. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






36. A regular person using a product to show how good it is






37. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






38. People devoted to a particular brand. E.g. HOG;Harley Owners Group






39. Occurs when the consumer recognizes a need for a product






40. Meaningless or empty words that dont give specific details






41. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






42. Using costumers fond memories to buy a product






43. Focuses on all the elements of advertising






44. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






45. Uncovers critical info that becomes the basis for strategic planning






46. Descriptions of the target audience that read like a description of someone you know.






47. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






48. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






49. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






50. Promoting a special ingredient may make you think the product works better than others