Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Delivers numerical data






2. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






3. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






4. Uncovers critical info that becomes the basis for strategic planning






5. Appeals to costumers disire to be different from everybody else






6. A distraction from the real issue






7. Descriptions of the target audience that read like a description of someone you know.






8. Sensory images to get you interested in their product






9. A belief that if you buy this product then your apart of an elite club






10. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






11. Records behaviors of consumers when exposed to product






12. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






13. New brain- science approach to how people think






14. If you buy something you will be the first to have it






15. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






16. Most popular demographic used by advertisers






17. A type of testimonial to try to sell something because it is down-to-earth or easy to use






18. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






19. Background research that uses available published info about a topic






20. You can run the test over and over and get the same answer






21. Involves the researcher actually living the life of the people or group being studied.






22. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






23. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






24. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






25. Use jokes or laughter to get you engaged in a commercial






26. More tightly focused on solving a particular marketing communication problem in a specified time.






27. Two-way communication; a dialogue or conversation






28. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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29. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






30. Cheap product that you can afford






31. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






32. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






33. Attention - Interest - Desire - Action






34. Many products are nearly identical






35. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






36. A regular person using a product to show how good it is






37. Uses a logical argument of fact to persuade you to buy the product






38. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






39. Suggesting that association with a person or product can make you special






40. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






41. Advertisers assure us that their products are foolproof and easy to use.






42. Promoting a special ingredient may make you think the product works better than others






43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






44. Repeating words or sounds






45. Connects to audience emotions to win them over to your product






46. Informing you about how the product works or helps you






47. Where advertisers stress positive qualities and ignore negatives






48. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






49. An appeal that deals with time - creates a sense of urgency






50. Using symbols to suggest an association with a positive influence







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Can you answer 50 questions in 15 minutes?


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