Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compares the product to its competetors






2. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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3. A rhetorical question in which their really isnt an answer






4. Use jokes or laughter to get you engaged in a commercial






5. Taking a dangerous and fearful approach to a commercial






6. Two-way communication; a dialogue or conversation






7. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






8. People testifying about the value or quality of a product in order to sell it






9. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






10. If you use this product - you will be just like the people in the ad






11. Statistics percentages - and numbers to convince you that this product is better than something else






12. Where advertisers stress positive qualities and ignore negatives






13. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






14. A type of testimonial to try to sell something because it is down-to-earth or easy to use






15. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






16. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






17. Descriptions of the target audience that read like a description of someone you know.






18. Identifies people who are in the market for the product






19. Using costumers fond memories to buy a product






20. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






21. Research used to gather info about a particular market






22. Draws away from a negative feature they ushually hide it with good stuff






23. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






24. Group of people you use as a model for behavior in specific situations






25. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






26. Suggesting that you must have the product to be happy - popular or satisfied






27. Sensory images to get you interested in their product






28. A process which outlines the important players and steps






29. New brain- science approach to how people think






30. Indication of an important trend in marketing that is moving beyond two-way communication






31. Involves the researcher actually living the life of the people or group being studied.






32. A distraction from the real issue






33. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






34. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






35. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






36. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






37. Intentionally do not finish a claim






38. Personnal attacks people do to discredit their ideas






39. Meaningless or empty words that dont give specific details






40. Subsegments of a more general market.






41. A regular person using a product to show how good it is






42. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






44. Builds trustworthyness/credability of product






45. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






46. You can run the test over and over and get the same answer






47. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






48. The reaction the audience has to the message






49. Uses a logical argument of fact to persuade you to buy the product






50. Attention - Interest - Desire - Action