Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






2. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






3. A regular person using a product to show how good it is






4. May cover a more specific division of the company; focused on maximizing profit






5. Personnal attacks people do to discredit their ideas






6. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






7. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






8. Informing you about how the product works or helps you






9. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






10. Promoting a special ingredient may make you think the product works better than others






11. Telling only positive things about something or someone - without giving evidence or facts






12. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






13. Attention - Interest - Desire - Action






14. Occurs when the consumer recognizes a need for a product






15. Use jokes or laughter to get you engaged in a commercial






16. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






17. Group of people you use as a model for behavior in specific situations






18. Delivers numerical data






19. Fiving us compliments to try to sell a product






20. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






21. Many products are nearly identical






22. People devoted to a particular brand. E.g. HOG;Harley Owners Group






23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






24. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






25. Uses a logical argument of fact to persuade you to buy the product






26. Research used to gather info about a particular market






27. Indication of an important trend in marketing that is moving beyond two-way communication






28. A process which outlines the important players and steps






29. Suggesting that association with a person or product can make you special






30. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






31. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






32. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






33. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






34. Subsegments of a more general market.






35. Draws away from a negative feature they ushually hide it with good stuff






36. A celeberty or famous fiqure that is endorcing a product






37. Focuses on all the elements of advertising






38. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






39. Records behaviors of consumers when exposed to product






40. Background research that uses available published info about a topic






41. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






42. You can run the test over and over and get the same answer






43. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






44. Builds trustworthyness/credability of product






45. To affect parents and make them want to buy the product for their child






46. Intentionally do not finish a claim






47. Telling you what to do---"Buy today!" - "Vote now!"






48. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






49. Cheap product that you can afford






50. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val