Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People devoted to a particular brand. E.g. HOG;Harley Owners Group






2. Using costumers fond memories to buy a product






3. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






4. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






5. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






6. Builds trustworthyness/credability of product






7. People testifying about the value or quality of a product in order to sell it






8. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






9. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. A celeberty or famous fiqure that is endorcing a product






11. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






12. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






13. Gives the illusion that if someone else has it then i should have it too






14. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






15. To affect parents and make them want to buy the product for their child






16. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






17. Cheap product that you can afford






18. Compares the product to its competetors






19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






20. Promoting a special ingredient may make you think the product works better than others






21. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






22. A regular person using a product to show how good it is






23. Showing or announcing a discounted price can make a product look better






24. Background research that uses available published info about a topic






25. Telling only positive things about something or someone - without giving evidence or facts






26. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






27. A type of testimonial to try to sell something because it is down-to-earth or easy to use






28. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






29. Repeating words or sounds






30. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






31. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






32. Questions behavior of the consumer and quality of the product






33. Connects to audience emotions to win them over to your product






34. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






35. If you buy something you will be the first to have it






36. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






37. Use jokes or laughter to get you engaged in a commercial






38. An appeal that deals with time - creates a sense of urgency






39. New brain- science approach to how people think






40. Where advertisers stress positive qualities and ignore negatives






41. Statistics percentages - and numbers to convince you that this product is better than something else






42. Many products are nearly identical






43. Advertisers assure us that their products are foolproof and easy to use.






44. Uncovers critical info that becomes the basis for strategic planning






45. More tightly focused on solving a particular marketing communication problem in a specified time.






46. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






47. Intentionally do not finish a claim






48. Indication of an important trend in marketing that is moving beyond two-way communication






49. Uses a logical argument of fact to persuade you to buy the product






50. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)