SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A distraction from the real issue
Red Herrin
endorsement
sales and price
Reference Group
2. A celeberty or famous fiqure that is endorcing a product
Interactive Communication
External Noise
special ingredients
endorsement
3. To affect parents and make them want to buy the product for their child
parental appeal
Secondary Research
Culture and Corporate Culture
Neuromarketing
4. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
call to action
elitist appeal
Bribery
Consumer research
5. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
fact and figures
price appeal
pathos
rhetorical claim
6. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
bait and switch
name-calling
Consumer research
Primary Research
7. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
facts and fiqures
rhetorical claim
unfinished
SMCR model
8. Group of people you use as a model for behavior in specific situations
Reference Group
Age
Validity
External Noise
9. Personnal attacks people do to discredit their ideas
Qualitative research
name-calling
Brand Communities
transfer
10. Info that is collected for first from original sources
Plain Folks
Primary Research
Qualitative research
price appeal
11. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Ethnographic research
Campaign Plan
Kairos
Plain Folks
12. If you buy something you will be the first to have it
Reference Group
call to action
Flattery
avant guard
13. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Culture and Corporate Culture
Segmenting
Reliability
AIDA
14. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Consumer Behavior
Strategic research
Valid advertising techniques
sense appeal
15. Two-way communication; a dialogue or conversation
Reference Group
Campaign Plan
Age
Interactive Communication
16. Attention - Interest - Desire - Action
Valid advertising techniques
Business Plan
Warm and Fuzzy
AIDA
17. Research used to gather info about a particular market
parental appeal
glittering generality
Market research
snob appeal
18. Records behaviors of consumers when exposed to product
Reliability
SWOT analysis
Observation research
Reference Group
19. Using symbols to suggest an association with a positive influence
Symbols
Feedback
Buzz Marketing
fear
20. Most popular demographic used by advertisers
Advertising research
humor
Age
Influences on Consumer Decision making
21. Involves the researcher actually living the life of the people or group being studied.
patriotisim
Ethnographic research
Reliability
Buzz Marketing
22. To show loyalty patriotisim to the country
patriotisim
Reliability
prizes - sweepstakes and gifts
Feedback
23. Suggesting that association with a person or product can make you special
External Noise
Flattery
snob appeal
The various ways to segment consumers
24. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
The Mass Communication Approach
repitition
Warm and Fuzzy
25. Repeating words or sounds
Flattery
repitition
Desires that Successful Brands Satisfy
Glamourous You
26. An appeal that deals with time - creates a sense of urgency
humor
Market research
card stacking
Kairos
27. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Targeting
humor
Desires that Successful Brands Satisfy
weasel words
28. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Types of Segmentation
Red Herrin
Validity
Brand Communities
29. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
Consumer research
Marketing Plan
High Involvement
30. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Valid advertising techniques
Culture and Corporate Culture
diversion
sense appeal
31. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
The various ways to segment consumers
Association
bait and switch
32. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Reliability
The Big Lie
Functions of a Reference Group
Explicit
33. Developed for a brand or product line and evaluated annually
Explicit
card stacking
Segmenting
Marketing Plan
34. Showing or announcing a discounted price can make a product look better
The Mass Communication Approach
Buzz Marketing
sales and price
Easy to Use
35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Interactive Communication
facts and fiqures
Warm and Fuzzy
Experts
36. Identifies people who are in the market for the product
Segmenting
VALS
Consumer research
Slippery Slope
37. Many products are nearly identical
Flattery
diversion
AIDA
unique claim
38. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
sense appeal
Symbols
Primary Research
39. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SWOT analysis
fact and figures
games and activities
Quantitative research
40. If you use this product - you will be just like the people in the ad
Profiles
transfer
Reliability
Reference Group
41. May cover a more specific division of the company; focused on maximizing profit
The Big Lie
bait and switch
special ingredients
Business Plan
42. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
Adaption Process
Intensity
VALS
43. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
nostalgia
Testimonials
transfer
Valid advertising techniques
44. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
testimonial
External Noise
SMCR model
Don't Get Left Out
45. Connects to audience emotions to win them over to your product
logos
pathos
sense appeal
SMCR model
46. Use jokes or laughter to get you engaged in a commercial
Plain Folks
humor
glittering generality
diversion
47. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Easy to Use
Qualitative research
Need recognition
Intensity
48. A belief that if you buy this product then your apart of an elite club
elitist appeal
Need recognition
call to action
External Noise
49. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
bandwagon
card stacking
Influences on Consumer Decision making
50. Sensory images to get you interested in their product
The Mass Communication Approach
prizes - sweepstakes and gifts
sense appeal
Intensity