Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






2. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






3. Developed for a brand or product line and evaluated annually






4. Delivers numerical data






5. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






6. Using a chance to win a prize to attract attention






7. Most popular demographic used by advertisers






8. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






9. New brain- science approach to how people think






10. Cheap product that you can afford






11. Builds trustworthyness/credability of product






12. Taking a dangerous and fearful approach to a commercial






13. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






14. Suggesting that you must have the product to be happy - popular or satisfied






15. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






16. Many products are nearly identical






17. Intentionally do not finish a claim






18. Gives the illusion that if someone else has it then i should have it too






19. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






20. Sensory images to get you interested in their product






21. Appeals to costumers disire to be different from everybody else






22. People devoted to a particular brand. E.g. HOG;Harley Owners Group






23. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


24. Descriptions of the target audience that read like a description of someone you know.






25. A regular person using a product to show how good it is






26. Advertisers assure us that their products are foolproof and easy to use.






27. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






28. Statistics percentages - and numbers to convince you that this product is better than something else






29. To show loyalty patriotisim to the country






30. Background research that uses available published info about a topic






31. Meaningless or empty words that dont give specific details






32. Group of people you use as a model for behavior in specific situations






33. A belief that if you buy this product then your apart of an elite club






34. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






35. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






36. Using symbols to suggest an association with a positive influence






37. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






38. You can run the test over and over and get the same answer






39. A distraction from the real issue






40. Involves the researcher actually living the life of the people or group being studied.






41. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






42. Occurs when the consumer recognizes a need for a product






43. Two-way communication; a dialogue or conversation






44. Where advertisers stress positive qualities and ignore negatives






45. A celeberty or famous fiqure that is endorcing a product






46. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






47. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






48. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






49. Promoting a special ingredient may make you think the product works better than others






50. People testifying about the value or quality of a product in order to sell it