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Test your basic knowledge |
Advertising Techniques
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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2. To affect parents and make them want to buy the product for their child
unique claim
parental appeal
Warm and Fuzzy
logos
3. To show loyalty patriotisim to the country
SMCR model
AIDA
patriotisim
Age
4. People testifying about the value or quality of a product in order to sell it
Testimonials
The various ways to segment consumers
Desires that Successful Brands Satisfy
Ethnographic research
5. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Explicit
Consumer Behavior
Functions of a Reference Group
VALS
6. Promoting a special ingredient may make you think the product works better than others
Valid advertising techniques
special ingredients
Campaign Plan
Segmenting
7. Focuses on all the elements of advertising
Glamourous You
Advertising research
Reliability
The various ways to segment consumers
8. Cheap product that you can afford
Symbols
AIDA
price appeal
Targeting
9. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Easy to Use
Low involvement
Adaption Process
Secondary Research
10. Questions behavior of the consumer and quality of the product
Simple Solution
Reliability
Qualitative research
Need recognition
11. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Testimonials
Association
glittering generality
Warm and Fuzzy
12. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
bandwagon
IMC plan
Internal Noise
Misleading and unethical advertisong techniques
13. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Psychographics
must have
fear
Misleading and unethical advertisong techniques
14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Misleading and unethical advertisong techniques
Experts
transfer
The Big Lie
15. A belief that if you buy this product then your apart of an elite club
elitist appeal
Strategic research
Functions of a Reference Group
The various ways to segment consumers
16. Personnal attacks people do to discredit their ideas
Bribery
name-calling
Age
Primary Research
17. Identifies people who are in the market for the product
Red Herrin
Primary Research
facts and fiqures
Consumer research
18. Compares the product to its competetors
The various ways to segment consumers
product comparrision
IMC plan
elitist appeal
19. Records behaviors of consumers when exposed to product
avant guard
logos
Observation research
High Involvement
20. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
ethos
special ingredients
Internal Noise
High Involvement
21. Many products are nearly identical
Validity
Low involvement
unique claim
price appeal
22. Indication of an important trend in marketing that is moving beyond two-way communication
transfer
Buzz Marketing
Types of Consumer Responses
price appeal
23. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
price appeal
Experts
Business Plan
24. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
rhetorical claim
Low involvement
repitition
sense appeal
25. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
nostalgia
Segmenting
Valid advertising techniques
Testimonials
26. You can run the test over and over and get the same answer
Culture and Corporate Culture
External Noise
Reliability
card stacking
27. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
SMCR model
diversion
Experts
Segmenting
28. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
logos
unfinished
Low involvement
29. Showing or announcing a discounted price can make a product look better
sales and price
Targeting
Association
Red Herrin
30. Telling you what to do---"Buy today!" - "Vote now!"
Qualitative research
External Noise
fact and figures
call to action
31. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Valid advertising techniques
Glamourous You
glittering generality
Red Herrin
32. If you use this product - you will be just like the people in the ad
fear
Plain Folks
transfer
The various ways to segment consumers
33. Suggesting that you must have the product to be happy - popular or satisfied
bait and switch
Secondary Research
must have
High Involvement
34. Uses a logical argument of fact to persuade you to buy the product
logos
weasel words
name-calling
Neuromarketing
35. Suggesting that association with a person or product can make you special
transfer
Explicit
Valid advertising techniques
snob appeal
36. Sensory images to get you interested in their product
testimonial
sense appeal
unique claim
parental appeal
37. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Consumer Behavior
Influences on Consumer Decision making
Need recognition
Slippery Slope
38. Research used to gather info about a particular market
Market research
Types of Segmentation
Feedback
individuality
39. Occurs when the consumer recognizes a need for a product
Feedback
Need recognition
Consumer Behavior
The Big Lie
40. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Intensity
Affective advertising
Explicit
Experts
41. Developed for a brand or product line and evaluated annually
Marketing Plan
avant guard
The Mass Communication Approach
Types of Consumer Responses
42. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
pathos
Campaign Plan
Observation research
43. Delivers numerical data
unfinished
Easy to Use
bait and switch
Quantitative research
44. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Psychographics
games and activities
Feedback
Internal Noise
45. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
avant guard
unfinished
Slippery Slope
ethos
46. A celeberty or famous fiqure that is endorcing a product
endorsement
glittering generality
Marketing Plan
diversion
47. A regular person using a product to show how good it is
testimonial
claim
Feedback
pathos
48. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
The Mass Communication Approach
endorsement
price appeal
Internal Noise
49. Statistics percentages - and numbers to convince you that this product is better than something else
Market research
Bribery
Qualitative research
facts and fiqures
50. Most popular demographic used by advertisers
Age
Types of Consumer Responses
Primary Research
Simple Solution
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