Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






2. A type of testimonial to try to sell something because it is down-to-earth or easy to use






3. Promoting a special ingredient may make you think the product works better than others






4. Attention - Interest - Desire - Action






5. Many products are nearly identical






6. Involves the researcher actually living the life of the people or group being studied.






7. Connects to audience emotions to win them over to your product






8. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






9. Fiving us compliments to try to sell a product






10. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






11. Telling only positive things about something or someone - without giving evidence or facts






12. Advertisers assure us that their products are foolproof and easy to use.






13. Delivers numerical data






14. Compares the product to its competetors






15. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






16. People devoted to a particular brand. E.g. HOG;Harley Owners Group






17. Identifies people who are in the market for the product






18. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






19. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






20. A regular person using a product to show how good it is






21. May cover a more specific division of the company; focused on maximizing profit






22. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






23. Builds trustworthyness/credability of product






24. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






25. Cheap product that you can afford






26. Indication of an important trend in marketing that is moving beyond two-way communication






27. Records behaviors of consumers when exposed to product






28. Subsegments of a more general market.






29. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






30. Most popular demographic used by advertisers






31. Use jokes or laughter to get you engaged in a commercial






32. Taking a dangerous and fearful approach to a commercial






33. Draws away from a negative feature they ushually hide it with good stuff






34. Using costumers fond memories to buy a product






35. A celeberty or famous fiqure that is endorcing a product






36. Showing or announcing a discounted price can make a product look better






37. Research that actually measures what it says it measures






38. Using symbols to suggest an association with a positive influence






39. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






40. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






41. Compile info about the product - the product category - competitors - and other details of the marketing environment






42. An appeal that deals with time - creates a sense of urgency






43. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






44. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






45. Meaningless or empty words that dont give specific details






46. To show loyalty patriotisim to the country






47. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






48. A belief that if you buy this product then your apart of an elite club






49. Group of people you use as a model for behavior in specific situations






50. Statistics percentages - and numbers to convince you that this product is better than something else