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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People devoted to a particular brand. E.g. HOG;Harley Owners Group

2. Using costumers fond memories to buy a product

3. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

4. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive

5. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

6. Builds trustworthyness/credability of product

7. People testifying about the value or quality of a product in order to sell it

8. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

9. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

10. A celeberty or famous fiqure that is endorcing a product

11. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val

12. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors

13. Gives the illusion that if someone else has it then i should have it too

14. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

15. To affect parents and make them want to buy the product for their child

16. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

17. Cheap product that you can afford

18. Compares the product to its competetors

19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

20. Promoting a special ingredient may make you think the product works better than others

21. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

22. A regular person using a product to show how good it is

23. Showing or announcing a discounted price can make a product look better

24. Background research that uses available published info about a topic

25. Telling only positive things about something or someone - without giving evidence or facts

26. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

27. A type of testimonial to try to sell something because it is down-to-earth or easy to use

28. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

29. Repeating words or sounds

30. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

31. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)

32. Questions behavior of the consumer and quality of the product

33. Connects to audience emotions to win them over to your product

34. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea

35. If you buy something you will be the first to have it

36. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate

37. Use jokes or laughter to get you engaged in a commercial

38. An appeal that deals with time - creates a sense of urgency

39. New brain- science approach to how people think

40. Where advertisers stress positive qualities and ignore negatives

41. Statistics percentages - and numbers to convince you that this product is better than something else

42. Many products are nearly identical

43. Advertisers assure us that their products are foolproof and easy to use.

44. Uncovers critical info that becomes the basis for strategic planning

45. More tightly focused on solving a particular marketing communication problem in a specified time.

46. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

47. Intentionally do not finish a claim

48. Indication of an important trend in marketing that is moving beyond two-way communication

49. Uses a logical argument of fact to persuade you to buy the product

50. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)