Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






2. Builds trustworthyness/credability of product






3. Showing or announcing a discounted price can make a product look better






4. Telling only positive things about something or someone - without giving evidence or facts






5. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






6. The reaction the audience has to the message






7. Questions behavior of the consumer and quality of the product






8. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






9. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






10. Suggesting that you must have the product to be happy - popular or satisfied






11. Group of people you use as a model for behavior in specific situations






12. People testifying about the value or quality of a product in order to sell it






13. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






14. A distraction from the real issue






15. Meaningless or empty words that dont give specific details






16. Indication of an important trend in marketing that is moving beyond two-way communication






17. More tightly focused on solving a particular marketing communication problem in a specified time.






18. Uncovers critical info that becomes the basis for strategic planning






19. Developed for a brand or product line and evaluated annually






20. Identifies people who are in the market for the product






21. An appeal that deals with time - creates a sense of urgency






22. Use jokes or laughter to get you engaged in a commercial






23. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






24. Telling you what to do---"Buy today!" - "Vote now!"






25. A regular person using a product to show how good it is






26. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






27. Most popular demographic used by advertisers






28. Many products are nearly identical






29. To show loyalty patriotisim to the country






30. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






31. Using costumers fond memories to buy a product






32. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






33. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






34. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






35. A rhetorical question in which their really isnt an answer






36. Info that is collected for first from original sources






37. Occurs when the consumer recognizes a need for a product






38. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






39. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






40. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






41. Suggesting that association with a person or product can make you special






42. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






43. You can run the test over and over and get the same answer






44. Repeating words or sounds






45. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






46. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






47. Personnal attacks people do to discredit their ideas






48. Sensory images to get you interested in their product






49. People devoted to a particular brand. E.g. HOG;Harley Owners Group






50. Records behaviors of consumers when exposed to product