Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






2. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






3. Advertisers assure us that their products are foolproof and easy to use.






4. To show loyalty patriotisim to the country






5. Sensory images to get you interested in their product






6. If you use this product - you will be just like the people in the ad






7. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






8. Telling you what to do---"Buy today!" - "Vote now!"






9. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






10. Focuses on all the elements of advertising






11. New brain- science approach to how people think






12. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






13. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






14. Draws away from a negative feature they ushually hide it with good stuff






15. Builds trustworthyness/credability of product






16. Telling only positive things about something or someone - without giving evidence or facts






17. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






18. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






19. An appeal that deals with time - creates a sense of urgency






20. Subsegments of a more general market.






21. Info that is collected for first from original sources






22. Appeals to costumers disire to be different from everybody else






23. A celeberty or famous fiqure that is endorcing a product






24. Descriptions of the target audience that read like a description of someone you know.






25. Developed for a brand or product line and evaluated annually






26. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






27. Attention - Interest - Desire - Action






28. Taking a dangerous and fearful approach to a commercial






29. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






30. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






31. Cheap product that you can afford






32. Using symbols to suggest an association with a positive influence






33. Personnal attacks people do to discredit their ideas






34. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






36. To affect parents and make them want to buy the product for their child






37. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






38. The reaction the audience has to the message






39. Compares the product to its competetors






40. Intentionally do not finish a claim






41. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






42. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






43. Where advertisers stress positive qualities and ignore negatives






44. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






45. Group of people you use as a model for behavior in specific situations






46. Connects to audience emotions to win them over to your product






47. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






48. Involves the researcher actually living the life of the people or group being studied.






49. More tightly focused on solving a particular marketing communication problem in a specified time.






50. You can run the test over and over and get the same answer