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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Group of people you use as a model for behavior in specific situations
Advertising research
Reliability
Segmenting
Reference Group
2. Records behaviors of consumers when exposed to product
Niche Market
The various ways to segment consumers
Adaption Process
Observation research
3. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Reliability
claim
Brand Communities
fact and figures
4. Subsegments of a more general market.
The various ways to segment consumers
nostalgia
sense appeal
Niche Market
5. To affect parents and make them want to buy the product for their child
Niche Market
sense appeal
parental appeal
endorsement
6. Compares the product to its competetors
Valid advertising techniques
individuality
product comparrision
card stacking
7. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Feedback
Glamourous You
Intensity
Plain Folks
8. Sensory images to get you interested in their product
sense appeal
Red Herrin
Observation research
bait and switch
9. Most popular demographic used by advertisers
unique claim
rhetorical claim
Segmenting
Age
10. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Niche Market
Targeting
Explicit
Brand Communities
11. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Buzz Marketing
Intensity
High Involvement
Plain Folks
12. Many products are nearly identical
unique claim
weasel words
Marketing Plan
Association
13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Red Herrin
The Big Lie
weasel words
Psychographics
14. A distraction from the real issue
Red Herrin
SMCR model
High Involvement
Slippery Slope
15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
External Noise
Slippery Slope
price appeal
must have
16. Use jokes or laughter to get you engaged in a commercial
Observation research
humor
name-calling
Advertising research
17. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
VALS
Consumer Behavior
Types of Consumer Responses
The various ways to segment consumers
18. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
fear
Affective advertising
Easy to Use
Reliability
19. Where advertisers stress positive qualities and ignore negatives
Interactive Communication
card stacking
Symbols
Flattery
20. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
sense appeal
Association
External Noise
Intensity
21. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
glittering generality
Flattery
sales and price
22. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Bribery
individuality
Low involvement
Explicit
23. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
sales and price
Neuromarketing
sense appeal
Profiles
24. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Observation research
SMCR model
diversion
Internal Noise
25. A rhetorical question in which their really isnt an answer
Plain Folks
Kairos
rhetorical claim
transfer
26. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
Buzz Marketing
Adaption Process
Desires that Successful Brands Satisfy
27. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Observation research
Explicit
fact and figures
Plain Folks
28. Info that is collected for first from original sources
Niche Market
Age
Testimonials
Primary Research
29. Draws away from a negative feature they ushually hide it with good stuff
diversion
glittering generality
Plain Folks
SMCR model
30. Uses a logical argument of fact to persuade you to buy the product
sense appeal
unique claim
logos
endorsement
31. Using costumers fond memories to buy a product
Association
Segmenting
nostalgia
product comparrision
32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
diversion
bait and switch
avant guard
SMCR model
33. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Reference Group
Segmenting
Advertising research
IMC plan
34. Focuses on all the elements of advertising
Advertising research
logos
The Big Lie
price appeal
35. Questions behavior of the consumer and quality of the product
Qualitative research
pathos
sense appeal
Neuromarketing
36. Statistics percentages - and numbers to convince you that this product is better than something else
sales and price
facts and fiqures
Strategic research
Valid advertising techniques
37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Misleading and unethical advertisong techniques
Culture and Corporate Culture
SWOT analysis
prizes - sweepstakes and gifts
38. You can run the test over and over and get the same answer
Reliability
Validity
Age
Reference Group
39. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
ethos
Influences on Consumer Decision making
Valid advertising techniques
elitist appeal
40. To show loyalty patriotisim to the country
Types of Consumer Responses
patriotisim
Campaign Plan
unfinished
41. Occurs when the consumer recognizes a need for a product
SMCR model
Intensity
Need recognition
VALS
42. Research used to gather info about a particular market
Market research
Explicit
Symbols
Validity
43. Delivers numerical data
Targeting
Quantitative research
price appeal
Explicit
44. Attention - Interest - Desire - Action
name-calling
Profiles
AIDA
glittering generality
45. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Buzz Marketing
Consumer Behavior
Quantitative research
Flattery
46. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
Targeting
Don't Get Left Out
Simple Solution
bait and switch
47. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
pathos
Feedback
Misleading and unethical advertisong techniques
call to action
48. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
SMCR model
VALS
Intensity
Influences on Consumer Decision making
49. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Interactive Communication
Association
unique claim
Market research
50. Showing or announcing a discounted price can make a product look better
Buzz Marketing
sales and price
Plain Folks
unique claim