Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questions behavior of the consumer and quality of the product






2. Taking a dangerous and fearful approach to a commercial






3. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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4. Compile info about the product - the product category - competitors - and other details of the marketing environment






5. To affect parents and make them want to buy the product for their child






6. Most popular demographic used by advertisers






7. Group of people you use as a model for behavior in specific situations






8. Subsegments of a more general market.






9. Uses a logical argument of fact to persuade you to buy the product






10. If you use this product - you will be just like the people in the ad






11. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






12. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






13. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






14. Sensory images to get you interested in their product






15. Indication of an important trend in marketing that is moving beyond two-way communication






16. Using costumers fond memories to buy a product






17. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






18. Gives the illusion that if someone else has it then i should have it too






19. Research that actually measures what it says it measures






20. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






21. May cover a more specific division of the company; focused on maximizing profit






22. Two-way communication; a dialogue or conversation






23. Developed for a brand or product line and evaluated annually






24. Using a chance to win a prize to attract attention






25. Uncovers critical info that becomes the basis for strategic planning






26. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






27. Telling only positive things about something or someone - without giving evidence or facts






28. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






29. Telling you what to do---"Buy today!" - "Vote now!"






30. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






31. A rhetorical question in which their really isnt an answer






32. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






33. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






34. A distraction from the real issue






35. Intentionally do not finish a claim






36. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






37. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






38. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






39. Records behaviors of consumers when exposed to product






40. Compares the product to its competetors






41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






42. Meaningless or empty words that dont give specific details






43. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






44. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






45. Suggesting that you must have the product to be happy - popular or satisfied






46. Info that is collected for first from original sources






47. Background research that uses available published info about a topic






48. Descriptions of the target audience that read like a description of someone you know.






49. New brain- science approach to how people think






50. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers







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