Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Showing or announcing a discounted price can make a product look better






2. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






3. Indication of an important trend in marketing that is moving beyond two-way communication






4. Group of people you use as a model for behavior in specific situations






5. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






6. A belief that if you buy this product then your apart of an elite club






7. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






8. Promoting a special ingredient may make you think the product works better than others






9. A celeberty or famous fiqure that is endorcing a product






10. Draws away from a negative feature they ushually hide it with good stuff






11. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






12. Most popular demographic used by advertisers






13. To show loyalty patriotisim to the country






14. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






15. Statistics percentages - and numbers to convince you that this product is better than something else






16. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






17. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






18. Personnal attacks people do to discredit their ideas






19. Uncovers critical info that becomes the basis for strategic planning






20. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






21. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






22. Research that actually measures what it says it measures






23. To affect parents and make them want to buy the product for their child






24. People devoted to a particular brand. E.g. HOG;Harley Owners Group






25. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






26. Cheap product that you can afford






27. Info that is collected for first from original sources






28. If you use this product - you will be just like the people in the ad






29. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






30. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






31. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






32. You can run the test over and over and get the same answer






33. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






34. May cover a more specific division of the company; focused on maximizing profit






35. Sensory images to get you interested in their product






36. Using symbols to suggest an association with a positive influence






37. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






38. Using a chance to win a prize to attract attention






39. An appeal that deals with time - creates a sense of urgency






40. Gives the illusion that if someone else has it then i should have it too






41. Occurs when the consumer recognizes a need for a product






42. Telling only positive things about something or someone - without giving evidence or facts






43. A rhetorical question in which their really isnt an answer






44. Uses a logical argument of fact to persuade you to buy the product






45. A type of testimonial to try to sell something because it is down-to-earth or easy to use






46. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






47. A regular person using a product to show how good it is






48. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






49. Suggesting that association with a person or product can make you special






50. Personal behavior and how the behavior reflects the speed with which people are willing to try something new