Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Delivers numerical data






2. Research that actually measures what it says it measures






3. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






4. If you buy something you will be the first to have it






5. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






6. Compares the product to its competetors






7. A type of testimonial to try to sell something because it is down-to-earth or easy to use






8. Appeals to costumers disire to be different from everybody else






9. Suggesting that association with a person or product can make you special






10. Questions behavior of the consumer and quality of the product






11. Descriptions of the target audience that read like a description of someone you know.






12. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






13. Using costumers fond memories to buy a product






14. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






15. A belief that if you buy this product then your apart of an elite club






16. A celeberty or famous fiqure that is endorcing a product






17. More tightly focused on solving a particular marketing communication problem in a specified time.






18. Taking a dangerous and fearful approach to a commercial






19. A regular person using a product to show how good it is






20. Repeating words or sounds






21. Builds trustworthyness/credability of product






22. Telling only positive things about something or someone - without giving evidence or facts






23. New brain- science approach to how people think






24. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






25. A distraction from the real issue






26. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






27. Occurs when the consumer recognizes a need for a product






28. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






29. Statistics percentages - and numbers to convince you that this product is better than something else






30. Attention - Interest - Desire - Action






31. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






32. Indication of an important trend in marketing that is moving beyond two-way communication






33. Cheap product that you can afford






34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






35. An appeal that deals with time - creates a sense of urgency






36. Advertisers assure us that their products are foolproof and easy to use.






37. Research used to gather info about a particular market






38. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






39. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






40. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






41. Many products are nearly identical






42. You can run the test over and over and get the same answer






43. May cover a more specific division of the company; focused on maximizing profit






44. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






45. Uses a logical argument of fact to persuade you to buy the product






46. Suggesting that you must have the product to be happy - popular or satisfied






47. Telling you what to do---"Buy today!" - "Vote now!"






48. Fiving us compliments to try to sell a product






49. Identifies people who are in the market for the product






50. Subsegments of a more general market.