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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People testifying about the value or quality of a product in order to sell it
Testimonials
Psychographics
Buzz Marketing
Age
2. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
sales and price
Warm and Fuzzy
Easy to Use
VALS
3. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Symbols
The Big Lie
prizes - sweepstakes and gifts
testimonial
4. Use jokes or laughter to get you engaged in a commercial
card stacking
humor
snob appeal
product comparrision
5. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Feedback
humor
Validity
Adaption Process
6. A process which outlines the important players and steps
ethos
The Mass Communication Approach
Consumer Behavior
Glamourous You
7. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Niche Market
individuality
Plain Folks
Culture and Corporate Culture
8. Meaningless or empty words that dont give specific details
unique claim
logos
weasel words
Testimonials
9. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
snob appeal
fact and figures
Types of Segmentation
IMC plan
10. Descriptions of the target audience that read like a description of someone you know.
Adaption Process
claim
price appeal
Profiles
11. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
Glamourous You
transfer
Bribery
12. Records behaviors of consumers when exposed to product
Misleading and unethical advertisong techniques
Observation research
Association
price appeal
13. Where advertisers stress positive qualities and ignore negatives
card stacking
Segmenting
SMCR model
patriotisim
14. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Need recognition
Targeting
name-calling
Brand Communities
15. Occurs when the consumer recognizes a need for a product
Association
Need recognition
Neuromarketing
parental appeal
16. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
elitist appeal
Functions of a Reference Group
bait and switch
Affective advertising
17. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
The Big Lie
Valid advertising techniques
Need recognition
Association
18. Intentionally do not finish a claim
unfinished
Testimonials
card stacking
Don't Get Left Out
19. The reaction the audience has to the message
elitist appeal
Feedback
Quantitative research
Types of Segmentation
20. Promoting a special ingredient may make you think the product works better than others
Targeting
testimonial
weasel words
special ingredients
21. Compile info about the product - the product category - competitors - and other details of the marketing environment
Don't Get Left Out
SWOT analysis
games and activities
Market research
22. Taking a dangerous and fearful approach to a commercial
Culture and Corporate Culture
High Involvement
fear
must have
23. Research that actually measures what it says it measures
Explicit
Validity
Red Herrin
name-calling
24. Attention - Interest - Desire - Action
price appeal
bait and switch
Simple Solution
AIDA
25. Cheap product that you can afford
price appeal
Need recognition
Validity
Easy to Use
26. A celeberty or famous fiqure that is endorcing a product
Association
endorsement
Campaign Plan
Desires that Successful Brands Satisfy
27. Questions behavior of the consumer and quality of the product
Plain Folks
Targeting
Qualitative research
bandwagon
28. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
Experts
Quantitative research
Business Plan
29. Involves the researcher actually living the life of the people or group being studied.
sense appeal
Ethnographic research
Consumer research
Primary Research
30. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
card stacking
Bribery
SWOT analysis
Brand Communities
31. Telling you what to do---"Buy today!" - "Vote now!"
humor
elitist appeal
Types of Segmentation
call to action
32. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
sense appeal
diversion
Reliability
Types of Segmentation
33. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Kairos
glittering generality
Experts
Consumer Behavior
34. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
bandwagon
ethos
Glamourous You
transfer
35. Appeals to costumers disire to be different from everybody else
Culture and Corporate Culture
repitition
unique claim
individuality
36. Using a chance to win a prize to attract attention
Reference Group
claim
prizes - sweepstakes and gifts
price appeal
37. Delivers numerical data
Targeting
glittering generality
elitist appeal
Quantitative research
38. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
logos
AIDA
unique claim
39. Research used to gather info about a particular market
Market research
testimonial
Ethnographic research
Feedback
40. Draws away from a negative feature they ushually hide it with good stuff
Advertising research
bait and switch
Market research
diversion
41. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Explicit
Age
parental appeal
sense appeal
42. Statistics percentages - and numbers to convince you that this product is better than something else
Low involvement
High Involvement
facts and fiqures
Segmenting
43. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Types of Segmentation
glittering generality
elitist appeal
Simple Solution
44. Background research that uses available published info about a topic
Glamourous You
Validity
product comparrision
Secondary Research
45. A type of testimonial to try to sell something because it is down-to-earth or easy to use
bandwagon
High Involvement
sense appeal
Plain Folks
46. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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47. Group of people you use as a model for behavior in specific situations
Reference Group
special ingredients
Affective advertising
VALS
48. New brain- science approach to how people think
bandwagon
Warm and Fuzzy
Neuromarketing
diversion
49. You can run the test over and over and get the same answer
Low involvement
ethos
Intensity
Reliability
50. Showing or announcing a discounted price can make a product look better
special ingredients
AIDA
sales and price
Qualitative research
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