Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






2. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






3. Questions behavior of the consumer and quality of the product






4. Taking a dangerous and fearful approach to a commercial






5. Research used to gather info about a particular market






6. Sensory images to get you interested in their product






7. Most popular demographic used by advertisers






8. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






9. Advertisers assure us that their products are foolproof and easy to use.






10. Records behaviors of consumers when exposed to product






11. Research that actually measures what it says it measures






12. You can run the test over and over and get the same answer






13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






14. New brain- science approach to how people think






15. Info that is collected for first from original sources






16. Promoting a special ingredient may make you think the product works better than others






17. A process which outlines the important players and steps






18. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






19. Informing you about how the product works or helps you






20. Developed for a brand or product line and evaluated annually






21. Meaningless or empty words that dont give specific details






22. A celeberty or famous fiqure that is endorcing a product






23. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






24. Uses a logical argument of fact to persuade you to buy the product






25. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






26. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






27. To affect parents and make them want to buy the product for their child






28. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






29. Builds trustworthyness/credability of product






30. May cover a more specific division of the company; focused on maximizing profit






31. Suggesting that you must have the product to be happy - popular or satisfied






32. Many products are nearly identical






33. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






34. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






35. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






36. An appeal that deals with time - creates a sense of urgency






37. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






38. More tightly focused on solving a particular marketing communication problem in a specified time.






39. A type of testimonial to try to sell something because it is down-to-earth or easy to use






40. Background research that uses available published info about a topic






41. Compares the product to its competetors






42. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






43. Attention - Interest - Desire - Action






44. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






45. Group of people you use as a model for behavior in specific situations






46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






47. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






48. Personnal attacks people do to discredit their ideas






49. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






50. Indication of an important trend in marketing that is moving beyond two-way communication