Test your basic knowledge |

Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To show loyalty patriotisim to the country

2. Compile info about the product - the product category - competitors - and other details of the marketing environment

3. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

4. Records behaviors of consumers when exposed to product

5. Fiving us compliments to try to sell a product

6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

7. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

8. Statistics percentages - and numbers to convince you that this product is better than something else

9. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

10. May cover a more specific division of the company; focused on maximizing profit

11. Research that actually measures what it says it measures

12. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)

13. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

14. A rhetorical question in which their really isnt an answer

15. Use jokes or laughter to get you engaged in a commercial

16. Occurs when the consumer recognizes a need for a product

17. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

18. You can run the test over and over and get the same answer

19. Advertisers assure us that their products are foolproof and easy to use.

20. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors

21. To affect parents and make them want to buy the product for their child

22. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

23. Focuses on all the elements of advertising

24. Appeals to costumers disire to be different from everybody else

25. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

26. Using symbols to suggest an association with a positive influence

27. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

28. Research used to gather info about a particular market

29. Gives the illusion that if someone else has it then i should have it too

30. People testifying about the value or quality of a product in order to sell it

31. A celeberty or famous fiqure that is endorcing a product

32. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

33. Attention - Interest - Desire - Action

34. Showing or announcing a discounted price can make a product look better

35. Draws away from a negative feature they ushually hide it with good stuff

36. Builds trustworthyness/credability of product

37. Many products are nearly identical

38. Questions behavior of the consumer and quality of the product

39. Suggesting that you must have the product to be happy - popular or satisfied

40. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)

41. If you use this product - you will be just like the people in the ad

42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

43. Where advertisers stress positive qualities and ignore negatives

44. Involves the researcher actually living the life of the people or group being studied.

45. Most popular demographic used by advertisers

46. Identifies people who are in the market for the product

47. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)

48. Taking a dangerous and fearful approach to a commercial

49. A belief that if you buy this product then your apart of an elite club

50. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message