Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An appeal that deals with time - creates a sense of urgency






2. Promoting a special ingredient may make you think the product works better than others






3. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






4. Records behaviors of consumers when exposed to product






5. A belief that if you buy this product then your apart of an elite club






6. If you buy something you will be the first to have it






7. If you use this product - you will be just like the people in the ad






8. People testifying about the value or quality of a product in order to sell it






9. Cheap product that you can afford






10. Meaningless or empty words that dont give specific details






11. Questions behavior of the consumer and quality of the product






12. Intentionally do not finish a claim






13. A process which outlines the important players and steps






14. Developed for a brand or product line and evaluated annually






15. A distraction from the real issue






16. Use jokes or laughter to get you engaged in a commercial






17. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






18. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






19. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






20. You can run the test over and over and get the same answer






21. To show loyalty patriotisim to the country






22. Using symbols to suggest an association with a positive influence






23. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






24. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






25. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






26. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






27. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






28. Uncovers critical info that becomes the basis for strategic planning






29. Delivers numerical data






30. Sensory images to get you interested in their product






31. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






32. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






33. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






34. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






35. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






36. New brain- science approach to how people think






37. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






38. Fiving us compliments to try to sell a product






39. Many products are nearly identical






40. Advertisers assure us that their products are foolproof and easy to use.






41. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






42. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






43. Telling only positive things about something or someone - without giving evidence or facts






44. Identifies people who are in the market for the product






45. Indication of an important trend in marketing that is moving beyond two-way communication






46. Gives the illusion that if someone else has it then i should have it too






47. Subsegments of a more general market.






48. The reaction the audience has to the message






49. A type of testimonial to try to sell something because it is down-to-earth or easy to use






50. More tightly focused on solving a particular marketing communication problem in a specified time.