Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reaction the audience has to the message






2. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






3. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






4. Intentionally do not finish a claim






5. Most popular demographic used by advertisers






6. Fiving us compliments to try to sell a product






7. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






8. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






9. Sensory images to get you interested in their product






10. Using costumers fond memories to buy a product






11. Taking a dangerous and fearful approach to a commercial






12. Suggesting that you must have the product to be happy - popular or satisfied






13. Group of people you use as a model for behavior in specific situations






14. Compares the product to its competetors






15. Personnal attacks people do to discredit their ideas






16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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17. May cover a more specific division of the company; focused on maximizing profit






18. Indication of an important trend in marketing that is moving beyond two-way communication






19. If you use this product - you will be just like the people in the ad






20. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






21. More tightly focused on solving a particular marketing communication problem in a specified time.






22. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






23. To affect parents and make them want to buy the product for their child






24. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






25. Appeals to costumers disire to be different from everybody else






26. Repeating words or sounds






27. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






28. Developed for a brand or product line and evaluated annually






29. An appeal that deals with time - creates a sense of urgency






30. Meaningless or empty words that dont give specific details






31. A distraction from the real issue






32. You can run the test over and over and get the same answer






33. Gives the illusion that if someone else has it then i should have it too






34. A regular person using a product to show how good it is






35. Use jokes or laughter to get you engaged in a commercial






36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






37. Focuses on all the elements of advertising






38. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






39. Builds trustworthyness/credability of product






40. Telling you what to do---"Buy today!" - "Vote now!"






41. Using a chance to win a prize to attract attention






42. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






43. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






44. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






45. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






46. Descriptions of the target audience that read like a description of someone you know.






47. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






48. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






49. Research used to gather info about a particular market






50. Statistics percentages - and numbers to convince you that this product is better than something else