Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A belief that if you buy this product then your apart of an elite club






2. If you use this product - you will be just like the people in the ad






3. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






4. Two-way communication; a dialogue or conversation






5. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. A process which outlines the important players and steps






7. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






8. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






9. To affect parents and make them want to buy the product for their child






10. A regular person using a product to show how good it is






11. Meaningless or empty words that dont give specific details






12. Most popular demographic used by advertisers






13. Uncovers critical info that becomes the basis for strategic planning






14. Subsegments of a more general market.






15. Records behaviors of consumers when exposed to product






16. The reaction the audience has to the message






17. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






18. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






20. Delivers numerical data






21. If you buy something you will be the first to have it






22. Sensory images to get you interested in their product






23. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






24. Repeating words or sounds






25. New brain- science approach to how people think






26. Attention - Interest - Desire - Action






27. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






28. Group of people you use as a model for behavior in specific situations






29. Suggesting that association with a person or product can make you special






30. Telling only positive things about something or someone - without giving evidence or facts






31. Gives the illusion that if someone else has it then i should have it too






32. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






33. Fiving us compliments to try to sell a product






34. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






35. Identifies people who are in the market for the product






36. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






37. Research that actually measures what it says it measures






38. Use jokes or laughter to get you engaged in a commercial






39. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






40. Occurs when the consumer recognizes a need for a product






41. A distraction from the real issue






42. You can run the test over and over and get the same answer






43. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






44. Using symbols to suggest an association with a positive influence






45. Indication of an important trend in marketing that is moving beyond two-way communication






46. Involves the researcher actually living the life of the people or group being studied.






47. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






48. Builds trustworthyness/credability of product






49. Connects to audience emotions to win them over to your product






50. Compares the product to its competetors