Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






2. You can run the test over and over and get the same answer






3. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






4. Suggesting that association with a person or product can make you special






5. Delivers numerical data






6. The reaction the audience has to the message






7. Identifies people who are in the market for the product






8. A distraction from the real issue






9. If you use this product - you will be just like the people in the ad






10. Gives the illusion that if someone else has it then i should have it too






11. Telling only positive things about something or someone - without giving evidence or facts






12. Group of people you use as a model for behavior in specific situations






13. Using costumers fond memories to buy a product






14. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






15. Attention - Interest - Desire - Action






16. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






17. Personnal attacks people do to discredit their ideas






18. Info that is collected for first from original sources






19. To affect parents and make them want to buy the product for their child






20. Intentionally do not finish a claim






21. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






22. Appeals to costumers disire to be different from everybody else






23. Research that actually measures what it says it measures






24. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






25. A process which outlines the important players and steps






26. Taking a dangerous and fearful approach to a commercial






27. Two-way communication; a dialogue or conversation






28. A celeberty or famous fiqure that is endorcing a product






29. Focuses on all the elements of advertising






30. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






31. Builds trustworthyness/credability of product






32. Uncovers critical info that becomes the basis for strategic planning






33. Repeating words or sounds






34. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






35. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


36. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






37. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






38. People testifying about the value or quality of a product in order to sell it






39. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






40. Descriptions of the target audience that read like a description of someone you know.






41. More tightly focused on solving a particular marketing communication problem in a specified time.






42. Informing you about how the product works or helps you






43. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






44. Showing or announcing a discounted price can make a product look better






45. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






46. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






47. A regular person using a product to show how good it is






48. Using symbols to suggest an association with a positive influence






49. Statistics percentages - and numbers to convince you that this product is better than something else






50. A type of testimonial to try to sell something because it is down-to-earth or easy to use