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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New brain- science approach to how people think
Validity
Neuromarketing
unfinished
External Noise
2. Most popular demographic used by advertisers
Age
Reference Group
Observation research
repitition
3. Developed for a brand or product line and evaluated annually
Marketing Plan
snob appeal
fact and figures
facts and fiqures
4. Where advertisers stress positive qualities and ignore negatives
Targeting
card stacking
Slippery Slope
rhetorical claim
5. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Types of Segmentation
Affective advertising
fact and figures
Plain Folks
6. Telling only positive things about something or someone - without giving evidence or facts
Campaign Plan
glittering generality
Reliability
Buzz Marketing
7. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
diversion
Intensity
endorsement
Affective advertising
8. Promoting a special ingredient may make you think the product works better than others
Warm and Fuzzy
special ingredients
Experts
ethos
9. A distraction from the real issue
Red Herrin
Targeting
nostalgia
card stacking
10. Two-way communication; a dialogue or conversation
Brand Communities
SMCR model
Flattery
Interactive Communication
11. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
nostalgia
VALS
Interactive Communication
Desires that Successful Brands Satisfy
12. Fiving us compliments to try to sell a product
snob appeal
Age
Quantitative research
Flattery
13. A belief that if you buy this product then your apart of an elite club
Low involvement
elitist appeal
Influences on Consumer Decision making
Age
14. Appeals to costumers disire to be different from everybody else
individuality
Explicit
Reliability
prizes - sweepstakes and gifts
15. Suggesting that association with a person or product can make you special
snob appeal
special ingredients
humor
Consumer Behavior
16. Delivers numerical data
Don't Get Left Out
Neuromarketing
Quantitative research
unique claim
17. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Age
logos
Simple Solution
Campaign Plan
18. Sensory images to get you interested in their product
sense appeal
Flattery
Easy to Use
Don't Get Left Out
19. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
endorsement
Low involvement
IMC plan
Types of Consumer Responses
20. A process which outlines the important players and steps
Profiles
unique claim
The Mass Communication Approach
Targeting
21. Compile info about the product - the product category - competitors - and other details of the marketing environment
Observation research
Bribery
snob appeal
Market research
22. An appeal that deals with time - creates a sense of urgency
humor
Simple Solution
Adaption Process
Kairos
23. May cover a more specific division of the company; focused on maximizing profit
Influences on Consumer Decision making
Business Plan
Desires that Successful Brands Satisfy
diversion
24. Questions behavior of the consumer and quality of the product
Marketing Plan
Targeting
Qualitative research
VALS
25. Using costumers fond memories to buy a product
nostalgia
External Noise
repitition
parental appeal
26. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
Niche Market
glittering generality
Interactive Communication
27. Meaningless or empty words that dont give specific details
Age
individuality
weasel words
Interactive Communication
28. Telling you what to do---"Buy today!" - "Vote now!"
Red Herrin
Types of Consumer Responses
call to action
Don't Get Left Out
29. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
VALS
Reliability
Observation research
Business Plan
30. Draws away from a negative feature they ushually hide it with good stuff
snob appeal
Slippery Slope
diversion
sense appeal
31. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
facts and fiqures
Validity
High Involvement
Don't Get Left Out
32. To show loyalty patriotisim to the country
bandwagon
patriotisim
facts and fiqures
Niche Market
33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
pathos
Neuromarketing
External Noise
Reliability
34. Builds trustworthyness/credability of product
ethos
Business Plan
Explicit
Glamourous You
35. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Affective advertising
Warm and Fuzzy
sales and price
claim
36. Attention - Interest - Desire - Action
The Big Lie
Misleading and unethical advertisong techniques
AIDA
Consumer research
37. Using a chance to win a prize to attract attention
Easy to Use
Valid advertising techniques
prizes - sweepstakes and gifts
Slippery Slope
38. Background research that uses available published info about a topic
fact and figures
Observation research
patriotisim
Secondary Research
39. Many products are nearly identical
bait and switch
must have
rhetorical claim
unique claim
40. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Intensity
Campaign Plan
testimonial
Symbols
41. Using symbols to suggest an association with a positive influence
games and activities
unique claim
Symbols
price appeal
42. Descriptions of the target audience that read like a description of someone you know.
facts and fiqures
Warm and Fuzzy
Profiles
unfinished
43. Informing you about how the product works or helps you
claim
games and activities
Flattery
name-calling
44. Cheap product that you can afford
price appeal
parental appeal
Advertising research
Targeting
45. A rhetorical question in which their really isnt an answer
unique claim
prizes - sweepstakes and gifts
rhetorical claim
patriotisim
46. The reaction the audience has to the message
Feedback
AIDA
Niche Market
Brand Communities
47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
must have
Niche Market
Glamourous You
The Big Lie
48. Occurs when the consumer recognizes a need for a product
Plain Folks
Need recognition
glittering generality
Secondary Research
49. A regular person using a product to show how good it is
Brand Communities
Marketing Plan
testimonial
Easy to Use
50. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Advertising research
Culture and Corporate Culture
High Involvement
Warm and Fuzzy