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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
IMC plan
Association
Warm and Fuzzy
Buzz Marketing
2. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
High Involvement
Brand Communities
sense appeal
Symbols
3. Questions behavior of the consumer and quality of the product
Campaign Plan
Consumer research
Qualitative research
repitition
4. Taking a dangerous and fearful approach to a commercial
Adaption Process
individuality
fear
Explicit
5. Research used to gather info about a particular market
Market research
Simple Solution
Misleading and unethical advertisong techniques
Interactive Communication
6. Sensory images to get you interested in their product
Profiles
patriotisim
sense appeal
rhetorical claim
7. Most popular demographic used by advertisers
Affective advertising
fact and figures
Age
Market research
8. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
SWOT analysis
Misleading and unethical advertisong techniques
prizes - sweepstakes and gifts
Niche Market
9. Advertisers assure us that their products are foolproof and easy to use.
IMC plan
Easy to Use
Niche Market
Slippery Slope
10. Records behaviors of consumers when exposed to product
VALS
Observation research
Flattery
Bribery
11. Research that actually measures what it says it measures
pathos
Validity
Niche Market
weasel words
12. You can run the test over and over and get the same answer
sales and price
Reliability
nostalgia
External Noise
13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
The Big Lie
Kairos
Reference Group
patriotisim
14. New brain- science approach to how people think
Neuromarketing
unique claim
Targeting
Observation research
15. Info that is collected for first from original sources
Market research
fact and figures
Reference Group
Primary Research
16. Promoting a special ingredient may make you think the product works better than others
special ingredients
diversion
External Noise
Ethnographic research
17. A process which outlines the important players and steps
AIDA
The Mass Communication Approach
Intensity
Misleading and unethical advertisong techniques
18. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Qualitative research
Reliability
Glamourous You
IMC plan
19. Informing you about how the product works or helps you
Advertising research
AIDA
claim
bandwagon
20. Developed for a brand or product line and evaluated annually
special ingredients
Marketing Plan
Low involvement
Secondary Research
21. Meaningless or empty words that dont give specific details
Types of Segmentation
weasel words
Slippery Slope
The Mass Communication Approach
22. A celeberty or famous fiqure that is endorcing a product
Red Herrin
endorsement
Influences on Consumer Decision making
testimonial
23. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
patriotisim
Campaign Plan
Interactive Communication
High Involvement
24. Uses a logical argument of fact to persuade you to buy the product
fear
Bribery
logos
elitist appeal
25. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Valid advertising techniques
nostalgia
Consumer Behavior
Types of Consumer Responses
26. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
Validity
SWOT analysis
endorsement
card stacking
27. To affect parents and make them want to buy the product for their child
Types of Segmentation
parental appeal
Secondary Research
Internal Noise
28. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Plain Folks
pathos
Experts
Reference Group
29. Builds trustworthyness/credability of product
Kairos
Testimonials
ethos
SWOT analysis
30. May cover a more specific division of the company; focused on maximizing profit
Profiles
fear
Business Plan
Feedback
31. Suggesting that you must have the product to be happy - popular or satisfied
External Noise
Affective advertising
must have
Easy to Use
32. Many products are nearly identical
Plain Folks
unique claim
SMCR model
individuality
33. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
special ingredients
card stacking
Types of Consumer Responses
34. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
product comparrision
The various ways to segment consumers
Consumer Behavior
Profiles
35. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Primary Research
Culture and Corporate Culture
testimonial
Types of Segmentation
36. An appeal that deals with time - creates a sense of urgency
SWOT analysis
Culture and Corporate Culture
Kairos
Bribery
37. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Kairos
Consumer research
Need recognition
Functions of a Reference Group
38. More tightly focused on solving a particular marketing communication problem in a specified time.
Market research
Validity
card stacking
Campaign Plan
39. A type of testimonial to try to sell something because it is down-to-earth or easy to use
rhetorical claim
VALS
price appeal
Plain Folks
40. Background research that uses available published info about a topic
Primary Research
Consumer research
Secondary Research
High Involvement
41. Compares the product to its competetors
sales and price
product comparrision
Interactive Communication
sense appeal
42. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
Don't Get Left Out
testimonial
snob appeal
43. Attention - Interest - Desire - Action
AIDA
Qualitative research
elitist appeal
patriotisim
44. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Easy to Use
Psychographics
price appeal
The various ways to segment consumers
45. Group of people you use as a model for behavior in specific situations
Feedback
Symbols
Functions of a Reference Group
Reference Group
46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
Adaption Process
External Noise
bait and switch
AIDA
47. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
glittering generality
games and activities
Low involvement
price appeal
48. Personnal attacks people do to discredit their ideas
name-calling
sense appeal
Secondary Research
Kairos
49. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
humor
Functions of a Reference Group
sense appeal
Intensity
50. Indication of an important trend in marketing that is moving beyond two-way communication
Interactive Communication
Marketing Plan
Slippery Slope
Buzz Marketing