Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






2. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


3. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






4. A type of testimonial to try to sell something because it is down-to-earth or easy to use






5. A distraction from the real issue






6. Compile info about the product - the product category - competitors - and other details of the marketing environment






7. A regular person using a product to show how good it is






8. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Gives the illusion that if someone else has it then i should have it too






10. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






11. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






12. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






13. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






14. Intentionally do not finish a claim






15. A belief that if you buy this product then your apart of an elite club






16. You can run the test over and over and get the same answer






17. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






18. People testifying about the value or quality of a product in order to sell it






19. Where advertisers stress positive qualities and ignore negatives






20. Using symbols to suggest an association with a positive influence






21. If you buy something you will be the first to have it






22. Personnal attacks people do to discredit their ideas






23. Info that is collected for first from original sources






24. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






25. Attention - Interest - Desire - Action






26. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






27. Statistics percentages - and numbers to convince you that this product is better than something else






28. If you use this product - you will be just like the people in the ad






29. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






30. Focuses on all the elements of advertising






31. Compares the product to its competetors






32. Telling you what to do---"Buy today!" - "Vote now!"






33. Questions behavior of the consumer and quality of the product






34. Builds trustworthyness/credability of product






35. Informing you about how the product works or helps you






36. Connects to audience emotions to win them over to your product






37. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






38. Sensory images to get you interested in their product






39. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






40. Occurs when the consumer recognizes a need for a product






41. More tightly focused on solving a particular marketing communication problem in a specified time.






42. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






43. Delivers numerical data






44. Two-way communication; a dialogue or conversation






45. May cover a more specific division of the company; focused on maximizing profit






46. Indication of an important trend in marketing that is moving beyond two-way communication






47. Records behaviors of consumers when exposed to product






48. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






49. Meaningless or empty words that dont give specific details






50. Primary tool used to evaluate strengths - weaknesses - opportunities and threats