Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A belief that if you buy this product then your apart of an elite club






2. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






3. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






4. To show loyalty patriotisim to the country






5. An appeal that deals with time - creates a sense of urgency






6. Connects to audience emotions to win them over to your product






7. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






8. Using a chance to win a prize to attract attention






9. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






10. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






11. Many products are nearly identical






12. Two-way communication; a dialogue or conversation






13. Use jokes or laughter to get you engaged in a commercial






14. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






15. Research that actually measures what it says it measures






16. Repeating words or sounds






17. Focuses on all the elements of advertising






18. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






19. Involves the researcher actually living the life of the people or group being studied.






20. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






21. Appeals to costumers disire to be different from everybody else






22. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






23. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






24. Developed for a brand or product line and evaluated annually






25. May cover a more specific division of the company; focused on maximizing profit






26. Delivers numerical data






27. People testifying about the value or quality of a product in order to sell it






28. A process which outlines the important players and steps






29. Gives the illusion that if someone else has it then i should have it too






30. Background research that uses available published info about a topic






31. You can run the test over and over and get the same answer






32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






33. If you buy something you will be the first to have it






34. A regular person using a product to show how good it is






35. Uses a logical argument of fact to persuade you to buy the product






36. Fiving us compliments to try to sell a product






37. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






38. The reaction the audience has to the message






39. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






40. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






41. Suggesting that association with a person or product can make you special






42. Intentionally do not finish a claim






43. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






44. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






45. Uncovers critical info that becomes the basis for strategic planning






46. Builds trustworthyness/credability of product






47. Research used to gather info about a particular market






48. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






49. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






50. Personal behavior and how the behavior reflects the speed with which people are willing to try something new