Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Repeating words or sounds






2. Info that is collected for first from original sources






3. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






4. A process which outlines the important players and steps






5. Suggesting that you must have the product to be happy - popular or satisfied






6. Suggesting that association with a person or product can make you special






7. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






8. Fiving us compliments to try to sell a product






9. Advertisers assure us that their products are foolproof and easy to use.






10. Promoting a special ingredient may make you think the product works better than others






11. Compares the product to its competetors






12. Uses a logical argument of fact to persuade you to buy the product






13. Occurs when the consumer recognizes a need for a product






14. Using costumers fond memories to buy a product






15. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






16. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






17. Uncovers critical info that becomes the basis for strategic planning






18. Focuses on all the elements of advertising






19. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






20. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






21. Delivers numerical data






22. Descriptions of the target audience that read like a description of someone you know.






23. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






24. Telling only positive things about something or someone - without giving evidence or facts






25. Identifies people who are in the market for the product






26. If you buy something you will be the first to have it






27. Use jokes or laughter to get you engaged in a commercial






28. An appeal that deals with time - creates a sense of urgency






29. Builds trustworthyness/credability of product






30. Involves the researcher actually living the life of the people or group being studied.






31. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






32. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






33. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






34. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






35. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






36. A regular person using a product to show how good it is






37. Background research that uses available published info about a topic






38. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






39. People testifying about the value or quality of a product in order to sell it






40. You can run the test over and over and get the same answer






41. Intentionally do not finish a claim






42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






43. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






44. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






45. Draws away from a negative feature they ushually hide it with good stuff






46. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






47. Personnal attacks people do to discredit their ideas






48. Records behaviors of consumers when exposed to product






49. Using a chance to win a prize to attract attention






50. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message