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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compile info about the product - the product category - competitors - and other details of the marketing environment






2. The reaction the audience has to the message






3. You can run the test over and over and get the same answer






4. Advertisers assure us that their products are foolproof and easy to use.






5. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






6. Uses a logical argument of fact to persuade you to buy the product






7. Research that actually measures what it says it measures






8. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






9. Focuses on all the elements of advertising






10. Promoting a special ingredient may make you think the product works better than others






11. Most popular demographic used by advertisers






12. Fiving us compliments to try to sell a product






13. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






14. New brain- science approach to how people think






15. If you use this product - you will be just like the people in the ad






16. A regular person using a product to show how good it is






17. Personnal attacks people do to discredit their ideas






18. Sensory images to get you interested in their product






19. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






20. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






21. Use jokes or laughter to get you engaged in a commercial






22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






23. Builds trustworthyness/credability of product






24. Info that is collected for first from original sources






25. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






26. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






27. Group of people you use as a model for behavior in specific situations






28. A rhetorical question in which their really isnt an answer






29. Suggesting that you must have the product to be happy - popular or satisfied






30. Intentionally do not finish a claim






31. A process which outlines the important players and steps






32. Suggesting that association with a person or product can make you special






33. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






34. Informing you about how the product works or helps you






35. A distraction from the real issue






36. Records behaviors of consumers when exposed to product






37. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






38. Meaningless or empty words that dont give specific details






39. Using symbols to suggest an association with a positive influence






40. Subsegments of a more general market.






41. Background research that uses available published info about a topic






42. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






43. Telling you what to do---"Buy today!" - "Vote now!"






44. Telling only positive things about something or someone - without giving evidence or facts






45. Taking a dangerous and fearful approach to a commercial






46. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






47. Draws away from a negative feature they ushually hide it with good stuff






48. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






49. May cover a more specific division of the company; focused on maximizing profit






50. Where advertisers stress positive qualities and ignore negatives







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Can you answer 50 questions in 15 minutes?


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