Test your basic knowledge |

Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Showing or announcing a discounted price can make a product look better

2. People devoted to a particular brand. E.g. HOG;Harley Owners Group

3. Subsegments of a more general market.

4. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

5. A celeberty or famous fiqure that is endorcing a product

6. Taking a dangerous and fearful approach to a commercial

7. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate

8. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors

9. Repeating words or sounds

10. Telling only positive things about something or someone - without giving evidence or facts

11. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)

12. Identifies people who are in the market for the product

13. A regular person using a product to show how good it is

14. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)

15. Research used to gather info about a particular market

16. Info that is collected for first from original sources

17. Using a chance to win a prize to attract attention

18. If you use this product - you will be just like the people in the ad

19. Using symbols to suggest an association with a positive influence

20. Gives the illusion that if someone else has it then i should have it too

21. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

22. Telling you what to do---"Buy today!" - "Vote now!"

23. Primary tool used to evaluate strengths - weaknesses - opportunities and threats

24. Where advertisers stress positive qualities and ignore negatives

25. Group of people you use as a model for behavior in specific situations

26. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

27. Statistics percentages - and numbers to convince you that this product is better than something else

28. To show loyalty patriotisim to the country

29. Cheap product that you can afford

30. Research that actually measures what it says it measures

31. Advertisers assure us that their products are foolproof and easy to use.

32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

33. Connects to audience emotions to win them over to your product

34. Descriptions of the target audience that read like a description of someone you know.

35. More tightly focused on solving a particular marketing communication problem in a specified time.

36. To affect parents and make them want to buy the product for their child

37. Uncovers critical info that becomes the basis for strategic planning

38. New brain- science approach to how people think

39. A belief that if you buy this product then your apart of an elite club

40. Attention - Interest - Desire - Action

41. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val

42. An appeal that deals with time - creates a sense of urgency

43. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

44. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

45. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

46. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

47. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

48. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

49. Records behaviors of consumers when exposed to product

50. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)