SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Misleading and unethical advertisong techniques
patriotisim
Profiles
glittering generality
2. More tightly focused on solving a particular marketing communication problem in a specified time.
Experts
Campaign Plan
Influences on Consumer Decision making
glittering generality
3. Sensory images to get you interested in their product
Quantitative research
Don't Get Left Out
sense appeal
Association
4. Promoting a special ingredient may make you think the product works better than others
special ingredients
Explicit
SMCR model
Plain Folks
5. People devoted to a particular brand. E.g. HOG;Harley Owners Group
AIDA
humor
Brand Communities
parental appeal
6. Attention - Interest - Desire - Action
card stacking
Ethnographic research
testimonial
AIDA
7. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
sales and price
The Mass Communication Approach
Functions of a Reference Group
card stacking
8. Identifies people who are in the market for the product
Niche Market
Segmenting
Consumer research
card stacking
9. Subsegments of a more general market.
Influences on Consumer Decision making
Advertising research
sense appeal
Niche Market
10. A distraction from the real issue
weasel words
prizes - sweepstakes and gifts
Consumer research
Red Herrin
11. Questions behavior of the consumer and quality of the product
Qualitative research
elitist appeal
High Involvement
Testimonials
12. To show loyalty patriotisim to the country
parental appeal
avant guard
sales and price
patriotisim
13. Suggesting that you must have the product to be happy - popular or satisfied
Brand Communities
SWOT analysis
must have
Association
14. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Valid advertising techniques
product comparrision
humor
Quantitative research
15. An appeal that deals with time - creates a sense of urgency
rhetorical claim
Association
Experts
Kairos
16. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
Desires that Successful Brands Satisfy
diversion
Consumer Behavior
17. Draws away from a negative feature they ushually hide it with good stuff
card stacking
The various ways to segment consumers
Symbols
diversion
18. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
External Noise
Brand Communities
unfinished
Influences on Consumer Decision making
19. You can run the test over and over and get the same answer
Reliability
snob appeal
Targeting
Qualitative research
20. A regular person using a product to show how good it is
The various ways to segment consumers
testimonial
Strategic research
sales and price
21. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Desires that Successful Brands Satisfy
IMC plan
Qualitative research
Observation research
22. Indication of an important trend in marketing that is moving beyond two-way communication
Slippery Slope
Intensity
Buzz Marketing
card stacking
23. Telling you what to do---"Buy today!" - "Vote now!"
Desires that Successful Brands Satisfy
Slippery Slope
SMCR model
call to action
24. Using a chance to win a prize to attract attention
Plain Folks
pathos
Explicit
prizes - sweepstakes and gifts
25. Builds trustworthyness/credability of product
Targeting
call to action
Market research
ethos
26. A belief that if you buy this product then your apart of an elite club
patriotisim
elitist appeal
Flattery
Affective advertising
27. Cheap product that you can afford
weasel words
price appeal
product comparrision
Segmenting
28. Uses a logical argument of fact to persuade you to buy the product
The Mass Communication Approach
Association
logos
Profiles
29. Records behaviors of consumers when exposed to product
testimonial
Types of Consumer Responses
Observation research
IMC plan
30. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Bribery
Market research
ethos
VALS
31. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Advertising research
Consumer research
Adaption Process
Market research
32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
Market research
SMCR model
Easy to Use
must have
33. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
34. Informing you about how the product works or helps you
Don't Get Left Out
claim
Bribery
Testimonials
35. Appeals to costumers disire to be different from everybody else
repitition
Consumer research
nostalgia
individuality
36. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Neuromarketing
diversion
Glamourous You
card stacking
37. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Bribery
Primary Research
Intensity
endorsement
38. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Profiles
IMC plan
sense appeal
Explicit
39. Telling only positive things about something or someone - without giving evidence or facts
sales and price
glittering generality
Simple Solution
Internal Noise
40. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Don't Get Left Out
Psychographics
Observation research
bait and switch
41. Using costumers fond memories to buy a product
Primary Research
Intensity
diversion
nostalgia
42. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Association
Explicit
Types of Consumer Responses
unique claim
43. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
rhetorical claim
Advertising research
Affective advertising
44. Connects to audience emotions to win them over to your product
pathos
Need recognition
Culture and Corporate Culture
Bribery
45. Background research that uses available published info about a topic
Secondary Research
Valid advertising techniques
glittering generality
Testimonials
46. Info that is collected for first from original sources
Consumer Behavior
Buzz Marketing
Primary Research
Testimonials
47. Advertisers assure us that their products are foolproof and easy to use.
call to action
Easy to Use
claim
Simple Solution
48. To affect parents and make them want to buy the product for their child
Reference Group
testimonial
parental appeal
Explicit
49. Personnal attacks people do to discredit their ideas
Qualitative research
individuality
name-calling
Business Plan
50. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
claim
Internal Noise
elitist appeal
name-calling