SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SWOT analysis
Interactive Communication
product comparrision
Association
2. Most popular demographic used by advertisers
Age
Culture and Corporate Culture
Consumer Behavior
Campaign Plan
3. A regular person using a product to show how good it is
Need recognition
Desires that Successful Brands Satisfy
Slippery Slope
testimonial
4. Informing you about how the product works or helps you
claim
Targeting
must have
Misleading and unethical advertisong techniques
5. Taking a dangerous and fearful approach to a commercial
unfinished
logos
fear
Slippery Slope
6. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
facts and fiqures
Types of Consumer Responses
Qualitative research
7. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Secondary Research
Reference Group
individuality
Internal Noise
8. People testifying about the value or quality of a product in order to sell it
Marketing Plan
Testimonials
snob appeal
VALS
9. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Strategic research
Psychographics
AIDA
10. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Advertising research
call to action
Easy to Use
Warm and Fuzzy
11. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Simple Solution
IMC plan
Targeting
bait and switch
12. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
sense appeal
diversion
Types of Segmentation
The various ways to segment consumers
13. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
individuality
Profiles
bait and switch
14. Many products are nearly identical
The Mass Communication Approach
Misleading and unethical advertisong techniques
SMCR model
unique claim
15. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Interactive Communication
Psychographics
AIDA
Market research
16. May cover a more specific division of the company; focused on maximizing profit
Glamourous You
call to action
Business Plan
sales and price
17. Records behaviors of consumers when exposed to product
Observation research
SWOT analysis
claim
Culture and Corporate Culture
18. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
Reliability
SMCR model
Association
Market research
19. Showing or announcing a discounted price can make a product look better
Advertising research
Experts
weasel words
sales and price
20. Identifies people who are in the market for the product
fact and figures
Experts
Targeting
Consumer research
21. Descriptions of the target audience that read like a description of someone you know.
Easy to Use
Influences on Consumer Decision making
Primary Research
Profiles
22. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
parental appeal
avant guard
Types of Consumer Responses
Simple Solution
23. An appeal that deals with time - creates a sense of urgency
Kairos
prizes - sweepstakes and gifts
Functions of a Reference Group
AIDA
24. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
Experts
Influences on Consumer Decision making
IMC plan
unique claim
25. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
The Big Lie
must have
External Noise
Association
26. Involves the researcher actually living the life of the people or group being studied.
Buzz Marketing
Valid advertising techniques
Ethnographic research
Warm and Fuzzy
27. Uses a logical argument of fact to persuade you to buy the product
snob appeal
Ethnographic research
Don't Get Left Out
logos
28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
Bribery
product comparrision
Campaign Plan
29. Compares the product to its competetors
product comparrision
Slippery Slope
special ingredients
SMCR model
30. Draws away from a negative feature they ushually hide it with good stuff
Niche Market
diversion
special ingredients
Easy to Use
31. Indication of an important trend in marketing that is moving beyond two-way communication
pathos
logos
Flattery
Buzz Marketing
32. Use jokes or laughter to get you engaged in a commercial
sales and price
Age
Profiles
humor
33. Info that is collected for first from original sources
Reference Group
Desires that Successful Brands Satisfy
testimonial
Primary Research
34. Appeals to costumers disire to be different from everybody else
bait and switch
individuality
Age
Consumer Behavior
35. Delivers numerical data
must have
individuality
Functions of a Reference Group
Quantitative research
36. Compile info about the product - the product category - competitors - and other details of the marketing environment
Adaption Process
Targeting
Qualitative research
Market research
37. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Misleading and unethical advertisong techniques
Intensity
The various ways to segment consumers
weasel words
38. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Interactive Communication
Marketing Plan
VALS
transfer
39. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
Neuromarketing
Secondary Research
Explicit
40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
sales and price
Flattery
unique claim
Explicit
41. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Consumer Behavior
Red Herrin
Internal Noise
parental appeal
42. The reaction the audience has to the message
Feedback
Don't Get Left Out
Low involvement
sales and price
43. Using costumers fond memories to buy a product
High Involvement
snob appeal
Association
nostalgia
44. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
Intensity
Neuromarketing
Secondary Research
45. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Reference Group
The Big Lie
High Involvement
External Noise
46. Uncovers critical info that becomes the basis for strategic planning
parental appeal
endorsement
Strategic research
Bribery
47. Research used to gather info about a particular market
weasel words
Consumer research
Market research
claim
48. Using a chance to win a prize to attract attention
glittering generality
parental appeal
IMC plan
prizes - sweepstakes and gifts
49. Gives the illusion that if someone else has it then i should have it too
Explicit
facts and fiqures
fear
bandwagon
50. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Easy to Use
Qualitative research
SMCR model
sense appeal