Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Draws away from a negative feature they ushually hide it with good stuff






2. Meaningless or empty words that dont give specific details






3. An appeal that deals with time - creates a sense of urgency






4. Compile info about the product - the product category - competitors - and other details of the marketing environment






5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






6. If you use this product - you will be just like the people in the ad






7. Suggesting that you must have the product to be happy - popular or satisfied






8. Background research that uses available published info about a topic






9. Delivers numerical data






10. A belief that if you buy this product then your apart of an elite club






11. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






12. A rhetorical question in which their really isnt an answer






13. Indication of an important trend in marketing that is moving beyond two-way communication






14. Personnal attacks people do to discredit their ideas






15. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


17. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






18. Descriptions of the target audience that read like a description of someone you know.






19. More tightly focused on solving a particular marketing communication problem in a specified time.






20. Research that actually measures what it says it measures






21. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






22. Compares the product to its competetors






23. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






24. Fiving us compliments to try to sell a product






25. New brain- science approach to how people think






26. Records behaviors of consumers when exposed to product






27. Cheap product that you can afford






28. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






29. Info that is collected for first from original sources






30. May cover a more specific division of the company; focused on maximizing profit






31. A distraction from the real issue






32. Occurs when the consumer recognizes a need for a product






33. People devoted to a particular brand. E.g. HOG;Harley Owners Group






34. Group of people you use as a model for behavior in specific situations






35. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






36. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






37. Using a chance to win a prize to attract attention






38. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






39. Repeating words or sounds






40. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






41. To affect parents and make them want to buy the product for their child






42. Suggesting that association with a person or product can make you special






43. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






44. A celeberty or famous fiqure that is endorcing a product






45. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






46. Sensory images to get you interested in their product






47. Showing or announcing a discounted price can make a product look better






48. Many products are nearly identical






49. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






50. Two-way communication; a dialogue or conversation