Test your basic knowledge |

Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

2. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

3. Taking a dangerous and fearful approach to a commercial

4. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive

5. Personnal attacks people do to discredit their ideas

6. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

7. May cover a more specific division of the company; focused on maximizing profit

8. Involves the researcher actually living the life of the people or group being studied.

9. Two-way communication; a dialogue or conversation

10. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

11. Meaningless or empty words that dont give specific details

12. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

13. Many products are nearly identical

14. A rhetorical question in which their really isnt an answer

15. Developed for a brand or product line and evaluated annually

16. A process which outlines the important players and steps

17. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

18. Most popular demographic used by advertisers

19. Intentionally do not finish a claim

20. Research used to gather info about a particular market

21. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors

22. Using symbols to suggest an association with a positive influence

23. Research that actually measures what it says it measures

24. People devoted to a particular brand. E.g. HOG;Harley Owners Group

25. Builds trustworthyness/credability of product

26. Delivers numerical data

27. Cheap product that you can afford

28. Gives the illusion that if someone else has it then i should have it too

29. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)

30. Telling only positive things about something or someone - without giving evidence or facts

31. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)

32. A type of testimonial to try to sell something because it is down-to-earth or easy to use

33. Background research that uses available published info about a topic

34. Where advertisers stress positive qualities and ignore negatives

35. Compile info about the product - the product category - competitors - and other details of the marketing environment

36. Personal behavior and how the behavior reflects the speed with which people are willing to try something new

37. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

38. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)

39. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

40. Use jokes or laughter to get you engaged in a commercial

41. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors

42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

43. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

44. People testifying about the value or quality of a product in order to sell it

45. Sensory images to get you interested in their product

46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

47. An appeal that deals with time - creates a sense of urgency

48. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate

49. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

50. Telling you what to do---"Buy today!" - "Vote now!"