Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action






2. A process which outlines the important players and steps






3. Advertisers assure us that their products are foolproof and easy to use.






4. Uncovers critical info that becomes the basis for strategic planning






5. Gives the illusion that if someone else has it then i should have it too






6. A belief that if you buy this product then your apart of an elite club






7. Repeating words or sounds






8. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






9. If you use this product - you will be just like the people in the ad






10. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






11. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






12. Sensory images to get you interested in their product






13. Info that is collected for first from original sources






14. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






15. Using symbols to suggest an association with a positive influence






16. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






17. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






18. Compares the product to its competetors






19. Delivers numerical data






20. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






21. Subsegments of a more general market.






22. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






23. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


24. If you buy something you will be the first to have it






25. Connects to audience emotions to win them over to your product






26. Group of people you use as a model for behavior in specific situations






27. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






28. New brain- science approach to how people think






29. Promoting a special ingredient may make you think the product works better than others






30. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






31. The reaction the audience has to the message






32. Research that actually measures what it says it measures






33. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






34. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






35. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






36. Informing you about how the product works or helps you






37. Developed for a brand or product line and evaluated annually






38. Records behaviors of consumers when exposed to product






39. Appeals to costumers disire to be different from everybody else






40. Using a chance to win a prize to attract attention






41. People testifying about the value or quality of a product in order to sell it






42. Background research that uses available published info about a topic






43. May cover a more specific division of the company; focused on maximizing profit






44. Research used to gather info about a particular market






45. Occurs when the consumer recognizes a need for a product






46. Taking a dangerous and fearful approach to a commercial






47. Identifies people who are in the market for the product






48. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






49. People devoted to a particular brand. E.g. HOG;Harley Owners Group






50. You can run the test over and over and get the same answer