Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New brain- science approach to how people think






2. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






3. Identifies people who are in the market for the product






4. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






5. People testifying about the value or quality of a product in order to sell it






6. Draws away from a negative feature they ushually hide it with good stuff






7. Uncovers critical info that becomes the basis for strategic planning






8. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






9. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






10. Promoting a special ingredient may make you think the product works better than others






11. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






12. A celeberty or famous fiqure that is endorcing a product






13. To affect parents and make them want to buy the product for their child






14. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






15. A process which outlines the important players and steps






16. Suggesting that you must have the product to be happy - popular or satisfied






17. May cover a more specific division of the company; focused on maximizing profit






18. Compares the product to its competetors






19. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






20. Using a chance to win a prize to attract attention






21. Background research that uses available published info about a topic






22. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






23. Questions behavior of the consumer and quality of the product






24. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






25. People devoted to a particular brand. E.g. HOG;Harley Owners Group






26. Use jokes or laughter to get you engaged in a commercial






27. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






28. Descriptions of the target audience that read like a description of someone you know.






29. A belief that if you buy this product then your apart of an elite club






30. Appeals to costumers disire to be different from everybody else






31. Occurs when the consumer recognizes a need for a product






32. Research that actually measures what it says it measures






33. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






34. Connects to audience emotions to win them over to your product






35. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






36. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






37. Telling only positive things about something or someone - without giving evidence or facts






38. Group of people you use as a model for behavior in specific situations






39. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






40. The reaction the audience has to the message






41. More tightly focused on solving a particular marketing communication problem in a specified time.






42. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






43. If you buy something you will be the first to have it






44. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






45. Repeating words or sounds






46. A rhetorical question in which their really isnt an answer






47. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






48. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






49. Focuses on all the elements of advertising






50. If you use this product - you will be just like the people in the ad