Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Descriptions of the target audience that read like a description of someone you know.






2. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






3. Compile info about the product - the product category - competitors - and other details of the marketing environment






4. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






5. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






6. Indication of an important trend in marketing that is moving beyond two-way communication






7. Questions behavior of the consumer and quality of the product






8. Using symbols to suggest an association with a positive influence






9. Identifies people who are in the market for the product






10. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






11. Telling you what to do---"Buy today!" - "Vote now!"






12. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






14. Compares the product to its competetors






15. A rhetorical question in which their really isnt an answer






16. A belief that if you buy this product then your apart of an elite club






17. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






18. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






19. Builds trustworthyness/credability of product






20. Records behaviors of consumers when exposed to product






21. Most popular demographic used by advertisers






22. Where advertisers stress positive qualities and ignore negatives






23. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






24. Telling only positive things about something or someone - without giving evidence or facts






25. To show loyalty patriotisim to the country






26. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






27. You can run the test over and over and get the same answer






28. People devoted to a particular brand. E.g. HOG;Harley Owners Group






29. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






30. Two-way communication; a dialogue or conversation






31. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






32. Involves the researcher actually living the life of the people or group being studied.






33. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






34. Promoting a special ingredient may make you think the product works better than others






35. May cover a more specific division of the company; focused on maximizing profit






36. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






37. Gives the illusion that if someone else has it then i should have it too






38. Uses a logical argument of fact to persuade you to buy the product






39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






40. Delivers numerical data






41. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






42. Suggesting that association with a person or product can make you special






43. Uncovers critical info that becomes the basis for strategic planning






44. If you use this product - you will be just like the people in the ad






45. Focuses on all the elements of advertising






46. An appeal that deals with time - creates a sense of urgency






47. Connects to audience emotions to win them over to your product






48. Subsegments of a more general market.






49. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






50. Showing or announcing a discounted price can make a product look better