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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can run the test over and over and get the same answer
sales and price
Buzz Marketing
Reliability
fact and figures
2. Descriptions of the target audience that read like a description of someone you know.
SMCR model
Profiles
Desires that Successful Brands Satisfy
individuality
3. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
Desires that Successful Brands Satisfy
Qualitative research
Symbols
4. To affect parents and make them want to buy the product for their child
Kairos
weasel words
parental appeal
Business Plan
5. Meaningless or empty words that dont give specific details
Flattery
Misleading and unethical advertisong techniques
endorsement
weasel words
6. Group of people you use as a model for behavior in specific situations
Targeting
The Mass Communication Approach
External Noise
Reference Group
7. Research used to gather info about a particular market
Psychographics
diversion
Testimonials
Market research
8. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
special ingredients
price appeal
Qualitative research
9. Telling only positive things about something or someone - without giving evidence or facts
Market research
Reliability
glittering generality
transfer
10. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
call to action
snob appeal
Reliability
sense appeal
11. Connects to audience emotions to win them over to your product
Adaption Process
pathos
prizes - sweepstakes and gifts
Primary Research
12. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
Interactive Communication
Marketing Plan
Slippery Slope
13. A type of testimonial to try to sell something because it is down-to-earth or easy to use
The various ways to segment consumers
Plain Folks
Quantitative research
parental appeal
14. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Warm and Fuzzy
Observation research
facts and fiqures
Culture and Corporate Culture
15. Two-way communication; a dialogue or conversation
Functions of a Reference Group
Need recognition
Interactive Communication
elitist appeal
16. Delivers numerical data
Flattery
transfer
Reference Group
Quantitative research
17. Identifies people who are in the market for the product
logos
Consumer research
sense appeal
sense appeal
18. Using symbols to suggest an association with a positive influence
High Involvement
Symbols
price appeal
Testimonials
19. If you use this product - you will be just like the people in the ad
transfer
repitition
parental appeal
bandwagon
20. Compares the product to its competetors
The various ways to segment consumers
product comparrision
Adaption Process
Types of Consumer Responses
21. Gives the illusion that if someone else has it then i should have it too
bandwagon
IMC plan
games and activities
Qualitative research
22. Sensory images to get you interested in their product
Neuromarketing
Market research
sense appeal
must have
23. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Segmenting
logos
Consumer Behavior
fact and figures
24. Statistics percentages - and numbers to convince you that this product is better than something else
testimonial
facts and fiqures
Low involvement
Easy to Use
25. Intentionally do not finish a claim
unfinished
Kairos
Business Plan
Consumer Behavior
26. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
logos
Types of Consumer Responses
SMCR model
transfer
27. A process which outlines the important players and steps
The Mass Communication Approach
Flattery
External Noise
unfinished
28. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Validity
Glamourous You
snob appeal
name-calling
29. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Ethnographic research
Explicit
Psychographics
name-calling
30. New brain- science approach to how people think
Qualitative research
Neuromarketing
product comparrision
repitition
31. Draws away from a negative feature they ushually hide it with good stuff
Culture and Corporate Culture
Bribery
Market research
diversion
32. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Don't Get Left Out
Strategic research
unfinished
33. Questions behavior of the consumer and quality of the product
fact and figures
endorsement
Qualitative research
Market research
34. People testifying about the value or quality of a product in order to sell it
diversion
Testimonials
snob appeal
games and activities
35. Promoting a special ingredient may make you think the product works better than others
Feedback
special ingredients
sales and price
individuality
36. Developed for a brand or product line and evaluated annually
Desires that Successful Brands Satisfy
logos
Marketing Plan
sense appeal
37. Occurs when the consumer recognizes a need for a product
bait and switch
Need recognition
Functions of a Reference Group
Glamourous You
38. More tightly focused on solving a particular marketing communication problem in a specified time.
Campaign Plan
Business Plan
bait and switch
Intensity
39. Telling you what to do---"Buy today!" - "Vote now!"
AIDA
call to action
games and activities
The various ways to segment consumers
40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Glamourous You
Neuromarketing
Explicit
Profiles
41. Appeals to costumers disire to be different from everybody else
Business Plan
Functions of a Reference Group
individuality
Targeting
42. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
claim
glittering generality
Culture and Corporate Culture
43. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Marketing Plan
Desires that Successful Brands Satisfy
Bribery
fact and figures
44. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Flattery
Internal Noise
Marketing Plan
Segmenting
45. Records behaviors of consumers when exposed to product
IMC plan
Observation research
Functions of a Reference Group
AIDA
46. Repeating words or sounds
rhetorical claim
logos
Types of Segmentation
repitition
47. Showing or announcing a discounted price can make a product look better
Testimonials
Secondary Research
sales and price
pathos
48. Advertisers assure us that their products are foolproof and easy to use.
humor
Easy to Use
Don't Get Left Out
sales and price
49. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
50. Most popular demographic used by advertisers
product comparrision
Valid advertising techniques
Age
individuality