Test your basic knowledge |

Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of testimonial to try to sell something because it is down-to-earth or easy to use

2. A process which outlines the important players and steps

3. Using costumers fond memories to buy a product

4. Personnal attacks people do to discredit their ideas

5. People testifying about the value or quality of a product in order to sell it

6. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)

7. To affect parents and make them want to buy the product for their child

8. Info that is collected for first from original sources

9. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

10. Where advertisers stress positive qualities and ignore negatives

11. Compares the product to its competetors

12. Using symbols to suggest an association with a positive influence

13. Showing or announcing a discounted price can make a product look better

14. Involves the researcher actually living the life of the people or group being studied.

15. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)

16. Most popular demographic used by advertisers

17. Promoting a special ingredient may make you think the product works better than others

18. Telling you what to do---"Buy today!" - "Vote now!"

19. Indication of an important trend in marketing that is moving beyond two-way communication

20. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive

21. Attention - Interest - Desire - Action

22. To show loyalty patriotisim to the country

23. Background research that uses available published info about a topic

24. Suggesting that association with a person or product can make you special

25. More tightly focused on solving a particular marketing communication problem in a specified time.

26. Use jokes or laughter to get you engaged in a commercial

27. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea

28. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

29. The reaction the audience has to the message

30. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

31. Descriptions of the target audience that read like a description of someone you know.

32. A regular person using a product to show how good it is

33. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)

34. Research that actually measures what it says it measures

35. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

36. Subsegments of a more general market.

37. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

38. A rhetorical question in which their really isnt an answer

39. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

40. Using images and sounds to appeal to your senses: sight - touch - smell - etc.

41. Compile info about the product - the product category - competitors - and other details of the marketing environment

42. Repeating words or sounds

43. Fiving us compliments to try to sell a product

44. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

45. Two-way communication; a dialogue or conversation

46. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val

47. Suggesting that you must have the product to be happy - popular or satisfied

48. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

49. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

50. New brain- science approach to how people think