Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More tightly focused on solving a particular marketing communication problem in a specified time.






2. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






3. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






4. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






5. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






6. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






7. Gives the illusion that if someone else has it then i should have it too






8. Indication of an important trend in marketing that is moving beyond two-way communication






9. Developed for a brand or product line and evaluated annually






10. Meaningless or empty words that dont give specific details






11. Suggesting that association with a person or product can make you special






12. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






13. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






14. To affect parents and make them want to buy the product for their child






15. You can run the test over and over and get the same answer






16. Info that is collected for first from original sources






17. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






18. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






19. Builds trustworthyness/credability of product






20. Telling only positive things about something or someone - without giving evidence or facts






21. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






22. Uncovers critical info that becomes the basis for strategic planning






23. If you buy something you will be the first to have it






24. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






25. A celeberty or famous fiqure that is endorcing a product






26. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






27. Research that actually measures what it says it measures






28. Repeating words or sounds






29. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






30. Cheap product that you can afford






31. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






32. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






33. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






34. Identifies people who are in the market for the product






35. Research used to gather info about a particular market






36. Sensory images to get you interested in their product






37. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






38. Telling you what to do---"Buy today!" - "Vote now!"






39. A regular person using a product to show how good it is






40. A distraction from the real issue






41. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






43. Appeals to costumers disire to be different from everybody else






44. Compile info about the product - the product category - competitors - and other details of the marketing environment






45. Group of people you use as a model for behavior in specific situations






46. Subsegments of a more general market.






47. A rhetorical question in which their really isnt an answer






48. Focuses on all the elements of advertising






49. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






50. Delivers numerical data