Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statistics percentages - and numbers to convince you that this product is better than something else






2. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






3. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






4. Using symbols to suggest an association with a positive influence






5. Records behaviors of consumers when exposed to product






6. Two-way communication; a dialogue or conversation






7. Research used to gather info about a particular market






8. Involves the researcher actually living the life of the people or group being studied.






9. Developed for a brand or product line and evaluated annually






10. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






11. Questions behavior of the consumer and quality of the product






12. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






13. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






14. Appeals to costumers disire to be different from everybody else






15. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






16. Subsegments of a more general market.






17. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






18. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






19. Taking a dangerous and fearful approach to a commercial






20. Delivers numerical data






21. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






22. Where advertisers stress positive qualities and ignore negatives






23. A type of testimonial to try to sell something because it is down-to-earth or easy to use






24. People testifying about the value or quality of a product in order to sell it






25. Research that actually measures what it says it measures






26. Occurs when the consumer recognizes a need for a product






27. Descriptions of the target audience that read like a description of someone you know.






28. Fiving us compliments to try to sell a product






29. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






30. To affect parents and make them want to buy the product for their child






31. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






32. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






33. Showing or announcing a discounted price can make a product look better






34. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






35. Gives the illusion that if someone else has it then i should have it too






36. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






37. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






38. If you buy something you will be the first to have it






39. A celeberty or famous fiqure that is endorcing a product






40. Attention - Interest - Desire - Action






41. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






42. To show loyalty patriotisim to the country






43. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






44. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






45. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






46. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






47. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






48. A rhetorical question in which their really isnt an answer






49. Repeating words or sounds






50. Group of people you use as a model for behavior in specific situations