Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A belief that if you buy this product then your apart of an elite club






2. A rhetorical question in which their really isnt an answer






3. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






4. Research used to gather info about a particular market






5. Appeals to costumers disire to be different from everybody else






6. Two-way communication; a dialogue or conversation






7. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






8. Suggesting that you must have the product to be happy - popular or satisfied






9. Uses a logical argument of fact to persuade you to buy the product






10. Meaningless or empty words that dont give specific details






11. New brain- science approach to how people think






12. Use jokes or laughter to get you engaged in a commercial






13. Delivers numerical data






14. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






15. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






16. Gives the illusion that if someone else has it then i should have it too






17. Showing or announcing a discounted price can make a product look better






18. Compile info about the product - the product category - competitors - and other details of the marketing environment






19. Identifies people who are in the market for the product






20. Where advertisers stress positive qualities and ignore negatives






21. Most popular demographic used by advertisers






22. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






23. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






24. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






25. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






26. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






27. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






28. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






29. People testifying about the value or quality of a product in order to sell it






30. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






31. Telling only positive things about something or someone - without giving evidence or facts






32. An appeal that deals with time - creates a sense of urgency






33. A distraction from the real issue






34. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






35. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






36. Promoting a special ingredient may make you think the product works better than others






37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






38. If you buy something you will be the first to have it






39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






40. Sensory images to get you interested in their product






41. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






42. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






43. Statistics percentages - and numbers to convince you that this product is better than something else






44. Background research that uses available published info about a topic






45. Subsegments of a more general market.






46. Using symbols to suggest an association with a positive influence






47. Cheap product that you can afford






48. To show loyalty patriotisim to the country






49. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






50. Taking a dangerous and fearful approach to a commercial