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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compile info about the product - the product category - competitors - and other details of the marketing environment

2. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors

3. Fiving us compliments to try to sell a product

4. Meaningless or empty words that dont give specific details

5. Group of people you use as a model for behavior in specific situations

6. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive

7. Info that is collected for first from original sources

8. A regular person using a product to show how good it is

9. A type of testimonial to try to sell something because it is down-to-earth or easy to use

10. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

11. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)

12. Using a chance to win a prize to attract attention

13. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

15. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea

16. Using images and sounds to appeal to your senses: sight - touch - smell - etc.

17. Descriptions of the target audience that read like a description of someone you know.

18. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

19. A celeberty or famous fiqure that is endorcing a product

20. Many products are nearly identical

21. Background research that uses available published info about a topic

22. You can run the test over and over and get the same answer

23. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

24. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

25. Subsegments of a more general market.

26. Draws away from a negative feature they ushually hide it with good stuff

27. Cheap product that you can afford

28. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

29. Advertisers assure us that their products are foolproof and easy to use.

30. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

31. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

32. If you use this product - you will be just like the people in the ad

33. A distraction from the real issue

34. May cover a more specific division of the company; focused on maximizing profit

35. Indication of an important trend in marketing that is moving beyond two-way communication

36. People devoted to a particular brand. E.g. HOG;Harley Owners Group

37. More tightly focused on solving a particular marketing communication problem in a specified time.

38. Records behaviors of consumers when exposed to product

39. The reaction the audience has to the message

40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

41. Focuses on all the elements of advertising

42. A belief that if you buy this product then your apart of an elite club

43. Telling only positive things about something or someone - without giving evidence or facts

44. A rhetorical question in which their really isnt an answer

45. Telling you what to do---"Buy today!" - "Vote now!"

46. Connects to audience emotions to win them over to your product

47. Identifies people who are in the market for the product

48. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

49. People testifying about the value or quality of a product in order to sell it

50. Primary tool used to evaluate strengths - weaknesses - opportunities and threats