Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






2. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






3. Telling you what to do---"Buy today!" - "Vote now!"






4. Meaningless or empty words that dont give specific details






5. Taking a dangerous and fearful approach to a commercial






6. Involves the researcher actually living the life of the people or group being studied.






7. Fiving us compliments to try to sell a product






8. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






9. Most popular demographic used by advertisers






10. Advertisers assure us that their products are foolproof and easy to use.






11. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






12. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






13. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






14. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






15. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






16. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






17. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






18. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






19. Descriptions of the target audience that read like a description of someone you know.






20. Records behaviors of consumers when exposed to product






21. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






22. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






23. More tightly focused on solving a particular marketing communication problem in a specified time.






24. An appeal that deals with time - creates a sense of urgency






25. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






26. To show loyalty patriotisim to the country






27. Gives the illusion that if someone else has it then i should have it too






28. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






29. Builds trustworthyness/credability of product






30. Developed for a brand or product line and evaluated annually






31. Group of people you use as a model for behavior in specific situations






32. Connects to audience emotions to win them over to your product






33. A distraction from the real issue






34. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






35. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






36. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






37. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






38. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






39. Personnal attacks people do to discredit their ideas






40. Using a chance to win a prize to attract attention






41. Draws away from a negative feature they ushually hide it with good stuff






42. Where advertisers stress positive qualities and ignore negatives






43. Suggesting that you must have the product to be happy - popular or satisfied






44. A process which outlines the important players and steps






45. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






46. Cheap product that you can afford






47. People devoted to a particular brand. E.g. HOG;Harley Owners Group






48. Statistics percentages - and numbers to convince you that this product is better than something else






49. Using symbols to suggest an association with a positive influence






50. Occurs when the consumer recognizes a need for a product