Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can run the test over and over and get the same answer






2. Questions behavior of the consumer and quality of the product






3. Taking a dangerous and fearful approach to a commercial






4. Repeating words or sounds






5. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






6. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






7. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






8. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






9. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






10. Subsegments of a more general market.






11. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






12. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






13. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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14. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






16. Records behaviors of consumers when exposed to product






17. The reaction the audience has to the message






18. Sensory images to get you interested in their product






19. Developed for a brand or product line and evaluated annually






20. Where advertisers stress positive qualities and ignore negatives






21. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






22. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






23. Using a chance to win a prize to attract attention






24. Telling you what to do---"Buy today!" - "Vote now!"






25. A type of testimonial to try to sell something because it is down-to-earth or easy to use






26. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






27. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






28. A celeberty or famous fiqure that is endorcing a product






29. Suggesting that you must have the product to be happy - popular or satisfied






30. Research that actually measures what it says it measures






31. A rhetorical question in which their really isnt an answer






32. If you use this product - you will be just like the people in the ad






33. Draws away from a negative feature they ushually hide it with good stuff






34. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






35. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






36. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






37. To show loyalty patriotisim to the country






38. Most popular demographic used by advertisers






39. If you buy something you will be the first to have it






40. People devoted to a particular brand. E.g. HOG;Harley Owners Group






41. Compares the product to its competetors






42. Showing or announcing a discounted price can make a product look better






43. Personnal attacks people do to discredit their ideas






44. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






45. More tightly focused on solving a particular marketing communication problem in a specified time.






46. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






47. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






48. Using costumers fond memories to buy a product






49. Suggesting that association with a person or product can make you special






50. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T