Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






2. Info that is collected for first from original sources






3. Uncovers critical info that becomes the basis for strategic planning






4. Suggesting that association with a person or product can make you special






5. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






6. Delivers numerical data






7. Repeating words or sounds






8. Connects to audience emotions to win them over to your product






9. Identifies people who are in the market for the product






10. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






11. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






12. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






13. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






14. People devoted to a particular brand. E.g. HOG;Harley Owners Group






15. A regular person using a product to show how good it is






16. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






17. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






18. Sensory images to get you interested in their product






19. Many products are nearly identical






20. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






21. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






22. A distraction from the real issue






23. Research that actually measures what it says it measures






24. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






25. Research used to gather info about a particular market






26. An appeal that deals with time - creates a sense of urgency






27. A type of testimonial to try to sell something because it is down-to-earth or easy to use






28. If you use this product - you will be just like the people in the ad






29. Compile info about the product - the product category - competitors - and other details of the marketing environment






30. Suggesting that you must have the product to be happy - popular or satisfied






31. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






32. Using a chance to win a prize to attract attention






33. Occurs when the consumer recognizes a need for a product






34. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






35. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






36. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






37. Attention - Interest - Desire - Action






38. Builds trustworthyness/credability of product






39. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






40. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






41. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






42. Descriptions of the target audience that read like a description of someone you know.






43. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






44. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






45. Using costumers fond memories to buy a product






46. Involves the researcher actually living the life of the people or group being studied.






47. Taking a dangerous and fearful approach to a commercial






48. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






49. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






50. Developed for a brand or product line and evaluated annually