Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






2. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






3. Use jokes or laughter to get you engaged in a commercial






4. Focuses on all the elements of advertising






5. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






6. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






7. Uses a logical argument of fact to persuade you to buy the product






8. Attention - Interest - Desire - Action






9. A rhetorical question in which their really isnt an answer






10. Cheap product that you can afford






11. If you buy something you will be the first to have it






12. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






13. Descriptions of the target audience that read like a description of someone you know.






14. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






15. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


16. Sensory images to get you interested in their product






17. If you use this product - you will be just like the people in the ad






18. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






19. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






20. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






21. Developed for a brand or product line and evaluated annually






22. People testifying about the value or quality of a product in order to sell it






23. Suggesting that association with a person or product can make you special






24. Suggesting that you must have the product to be happy - popular or satisfied






25. The reaction the audience has to the message






26. Meaningless or empty words that dont give specific details






27. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






28. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






29. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






30. Taking a dangerous and fearful approach to a commercial






31. Connects to audience emotions to win them over to your product






32. Informing you about how the product works or helps you






33. Subsegments of a more general market.






34. Fiving us compliments to try to sell a product






35. To affect parents and make them want to buy the product for their child






36. Most popular demographic used by advertisers






37. Advertisers assure us that their products are foolproof and easy to use.






38. Occurs when the consumer recognizes a need for a product






39. Appeals to costumers disire to be different from everybody else






40. Telling only positive things about something or someone - without giving evidence or facts






41. A celeberty or famous fiqure that is endorcing a product






42. A process which outlines the important players and steps






43. Where advertisers stress positive qualities and ignore negatives






44. Involves the researcher actually living the life of the people or group being studied.






45. Questions behavior of the consumer and quality of the product






46. Group of people you use as a model for behavior in specific situations






47. Repeating words or sounds






48. Info that is collected for first from original sources






49. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






50. Primary tool used to evaluate strengths - weaknesses - opportunities and threats