Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compile info about the product - the product category - competitors - and other details of the marketing environment






2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






3. A celeberty or famous fiqure that is endorcing a product






4. Occurs when the consumer recognizes a need for a product






5. Cheap product that you can afford






6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. Use jokes or laughter to get you engaged in a commercial






8. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






9. A regular person using a product to show how good it is






10. Info that is collected for first from original sources






11. The reaction the audience has to the message






12. Uncovers critical info that becomes the basis for strategic planning






13. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






14. May cover a more specific division of the company; focused on maximizing profit






15. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






16. Statistics percentages - and numbers to convince you that this product is better than something else






17. Advertisers assure us that their products are foolproof and easy to use.






18. Fiving us compliments to try to sell a product






19. Most popular demographic used by advertisers






20. If you buy something you will be the first to have it






21. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






22. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






23. Subsegments of a more general market.






24. Suggesting that association with a person or product can make you special






25. Developed for a brand or product line and evaluated annually






26. A distraction from the real issue






27. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






28. Builds trustworthyness/credability of product






29. Questions behavior of the consumer and quality of the product






30. Showing or announcing a discounted price can make a product look better






31. Where advertisers stress positive qualities and ignore negatives






32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






33. Identifies people who are in the market for the product






34. Connects to audience emotions to win them over to your product






35. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






36. Telling you what to do---"Buy today!" - "Vote now!"






37. Suggesting that you must have the product to be happy - popular or satisfied






38. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






39. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






40. Meaningless or empty words that dont give specific details






41. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






42. Repeating words or sounds






43. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






44. Personnal attacks people do to discredit their ideas






45. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






46. You can run the test over and over and get the same answer






47. An appeal that deals with time - creates a sense of urgency






48. Intentionally do not finish a claim






49. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






50. More tightly focused on solving a particular marketing communication problem in a specified time.