Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






2. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






3. Repeating words or sounds






4. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






5. If you buy something you will be the first to have it






6. More tightly focused on solving a particular marketing communication problem in a specified time.






7. Using a chance to win a prize to attract attention






8. Involves the researcher actually living the life of the people or group being studied.






9. A rhetorical question in which their really isnt an answer






10. To show loyalty patriotisim to the country






11. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






12. Builds trustworthyness/credability of product






13. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






14. Compile info about the product - the product category - competitors - and other details of the marketing environment






15. A type of testimonial to try to sell something because it is down-to-earth or easy to use






16. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






17. People testifying about the value or quality of a product in order to sell it






18. Focuses on all the elements of advertising






19. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






20. A distraction from the real issue






21. Taking a dangerous and fearful approach to a commercial






22. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






23. People devoted to a particular brand. E.g. HOG;Harley Owners Group






24. You can run the test over and over and get the same answer






25. Uses a logical argument of fact to persuade you to buy the product






26. A regular person using a product to show how good it is






27. Informing you about how the product works or helps you






28. A belief that if you buy this product then your apart of an elite club






29. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






30. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






31. If you use this product - you will be just like the people in the ad






32. Showing or announcing a discounted price can make a product look better






33. Sensory images to get you interested in their product






34. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






35. Using symbols to suggest an association with a positive influence






36. Suggesting that association with a person or product can make you special






37. Statistics percentages - and numbers to convince you that this product is better than something else






38. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






39. Suggesting that you must have the product to be happy - popular or satisfied






40. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






41. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






42. Where advertisers stress positive qualities and ignore negatives






43. Promoting a special ingredient may make you think the product works better than others






44. Appeals to costumers disire to be different from everybody else






45. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






46. Attention - Interest - Desire - Action






47. The reaction the audience has to the message






48. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






49. Two-way communication; a dialogue or conversation






50. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message