Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Subsegments of a more general market.






2. New brain- science approach to how people think






3. Meaningless or empty words that dont give specific details






4. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






5. Research that actually measures what it says it measures






6. Showing or announcing a discounted price can make a product look better






7. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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8. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






9. Where advertisers stress positive qualities and ignore negatives






10. Connects to audience emotions to win them over to your product






11. If you buy something you will be the first to have it






12. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






13. A belief that if you buy this product then your apart of an elite club






14. A distraction from the real issue






15. Advertisers assure us that their products are foolproof and easy to use.






16. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






17. Occurs when the consumer recognizes a need for a product






18. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






19. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






20. A celeberty or famous fiqure that is endorcing a product






21. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






22. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






23. Cheap product that you can afford






24. Info that is collected for first from original sources






25. An appeal that deals with time - creates a sense of urgency






26. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






27. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






28. Uses a logical argument of fact to persuade you to buy the product






29. More tightly focused on solving a particular marketing communication problem in a specified time.






30. People devoted to a particular brand. E.g. HOG;Harley Owners Group






31. Uncovers critical info that becomes the basis for strategic planning






32. Telling only positive things about something or someone - without giving evidence or facts






33. Using symbols to suggest an association with a positive influence






34. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






35. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






36. A rhetorical question in which their really isnt an answer






37. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






38. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






39. If you use this product - you will be just like the people in the ad






40. A regular person using a product to show how good it is






41. Builds trustworthyness/credability of product






42. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






43. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






44. Background research that uses available published info about a topic






45. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






47. Records behaviors of consumers when exposed to product






48. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






49. To affect parents and make them want to buy the product for their child






50. Draws away from a negative feature they ushually hide it with good stuff







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Can you answer 50 questions in 15 minutes?


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