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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Occurs when the consumer recognizes a need for a product
Secondary Research
Testimonials
Profiles
Need recognition
2. You can run the test over and over and get the same answer
Don't Get Left Out
Brand Communities
unique claim
Reliability
3. Personnal attacks people do to discredit their ideas
games and activities
Niche Market
name-calling
Advertising research
4. Advertisers assure us that their products are foolproof and easy to use.
Interactive Communication
sales and price
Easy to Use
unique claim
5. Fiving us compliments to try to sell a product
Flattery
Plain Folks
Interactive Communication
parental appeal
6. Involves the researcher actually living the life of the people or group being studied.
endorsement
Ethnographic research
claim
Slippery Slope
7. People testifying about the value or quality of a product in order to sell it
Quantitative research
Affective advertising
Testimonials
Low involvement
8. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Plain Folks
IMC plan
Flattery
product comparrision
9. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
SMCR model
weasel words
IMC plan
10. People devoted to a particular brand. E.g. HOG;Harley Owners Group
parental appeal
ethos
AIDA
Brand Communities
11. A process which outlines the important players and steps
Desires that Successful Brands Satisfy
Experts
Adaption Process
The Mass Communication Approach
12. Questions behavior of the consumer and quality of the product
Niche Market
Secondary Research
Qualitative research
prizes - sweepstakes and gifts
13. Subsegments of a more general market.
must have
Niche Market
Brand Communities
snob appeal
14. Group of people you use as a model for behavior in specific situations
The Mass Communication Approach
Quantitative research
Reference Group
Types of Consumer Responses
15. Records behaviors of consumers when exposed to product
individuality
Don't Get Left Out
Observation research
Flattery
16. Compares the product to its competetors
transfer
IMC plan
product comparrision
Glamourous You
17. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
unique claim
call to action
bait and switch
18. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Validity
Affective advertising
Buzz Marketing
testimonial
19. Connects to audience emotions to win them over to your product
pathos
Functions of a Reference Group
unique claim
VALS
20. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
individuality
Influences on Consumer Decision making
diversion
Intensity
21. Cheap product that you can afford
Symbols
price appeal
Segmenting
Desires that Successful Brands Satisfy
22. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Reliability
Glamourous You
High Involvement
Interactive Communication
23. Statistics percentages - and numbers to convince you that this product is better than something else
sense appeal
facts and fiqures
humor
Flattery
24. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Valid advertising techniques
Misleading and unethical advertisong techniques
Bribery
parental appeal
25. Repeating words or sounds
Internal Noise
Types of Consumer Responses
AIDA
repitition
26. The reaction the audience has to the message
Affective advertising
Feedback
Slippery Slope
Kairos
27. A celeberty or famous fiqure that is endorcing a product
Adaption Process
unique claim
VALS
endorsement
28. Many products are nearly identical
Easy to Use
unique claim
Bribery
Glamourous You
29. Descriptions of the target audience that read like a description of someone you know.
must have
fact and figures
Profiles
avant guard
30. Indication of an important trend in marketing that is moving beyond two-way communication
External Noise
repitition
Buzz Marketing
Intensity
31. To show loyalty patriotisim to the country
Warm and Fuzzy
Culture and Corporate Culture
patriotisim
Buzz Marketing
32. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
Types of Consumer Responses
AIDA
bait and switch
The Big Lie
33. Suggesting that you must have the product to be happy - popular or satisfied
Symbols
Types of Consumer Responses
Profiles
must have
34. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Marketing Plan
The various ways to segment consumers
SWOT analysis
Brand Communities
35. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
individuality
Bribery
Explicit
Association
36. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
name-calling
Glamourous You
sense appeal
Association
37. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
Validity
Plain Folks
Ethnographic research
38. Sensory images to get you interested in their product
individuality
sense appeal
Reference Group
The Big Lie
39. Meaningless or empty words that dont give specific details
Brand Communities
weasel words
AIDA
Simple Solution
40. Taking a dangerous and fearful approach to a commercial
SWOT analysis
Primary Research
fear
Testimonials
41. Draws away from a negative feature they ushually hide it with good stuff
pathos
External Noise
diversion
games and activities
42. Focuses on all the elements of advertising
Advertising research
logos
Brand Communities
Consumer research
43. Identifies people who are in the market for the product
Consumer research
SMCR model
Low involvement
Consumer Behavior
44. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Business Plan
nostalgia
pathos
Warm and Fuzzy
45. Promoting a special ingredient may make you think the product works better than others
testimonial
Interactive Communication
call to action
special ingredients
46. Two-way communication; a dialogue or conversation
name-calling
call to action
Interactive Communication
Explicit
47. Uses a logical argument of fact to persuade you to buy the product
High Involvement
Buzz Marketing
Adaption Process
logos
48. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Consumer Behavior
Experts
individuality
sense appeal
49. Informing you about how the product works or helps you
fact and figures
sales and price
claim
product comparrision
50. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
avant guard
Misleading and unethical advertisong techniques
Qualitative research
Neuromarketing