Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






2. Statistics percentages - and numbers to convince you that this product is better than something else






3. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






4. Research that actually measures what it says it measures






5. A rhetorical question in which their really isnt an answer






6. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






7. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






8. New brain- science approach to how people think






9. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






10. A process which outlines the important players and steps






11. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






12. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






14. People testifying about the value or quality of a product in order to sell it






15. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






16. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






17. Suggesting that association with a person or product can make you special






18. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






19. Attention - Interest - Desire - Action






20. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






21. Delivers numerical data






22. Telling only positive things about something or someone - without giving evidence or facts






23. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






24. Personnal attacks people do to discredit their ideas






25. Gives the illusion that if someone else has it then i should have it too






26. Descriptions of the target audience that read like a description of someone you know.






27. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






28. A regular person using a product to show how good it is






29. The reaction the audience has to the message






30. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






31. Showing or announcing a discounted price can make a product look better






32. Records behaviors of consumers when exposed to product






33. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






34. Cheap product that you can afford






35. Using a chance to win a prize to attract attention






36. Draws away from a negative feature they ushually hide it with good stuff






37. Most popular demographic used by advertisers






38. Promoting a special ingredient may make you think the product works better than others






39. Connects to audience emotions to win them over to your product






40. Uncovers critical info that becomes the basis for strategic planning






41. Developed for a brand or product line and evaluated annually






42. Identifies people who are in the market for the product






43. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






44. Info that is collected for first from original sources






45. If you buy something you will be the first to have it






46. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






47. Fiving us compliments to try to sell a product






48. Group of people you use as a model for behavior in specific situations






49. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






50. Dividing the market into groups of people who have similar characteristics in certain key product related areas.