Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






2. Indication of an important trend in marketing that is moving beyond two-way communication






3. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






4. If you buy something you will be the first to have it






5. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






6. Background research that uses available published info about a topic






7. Uses a logical argument of fact to persuade you to buy the product






8. Telling only positive things about something or someone - without giving evidence or facts






9. Taking a dangerous and fearful approach to a commercial






10. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






11. Use jokes or laughter to get you engaged in a commercial






12. Delivers numerical data






13. The reaction the audience has to the message






14. Statistics percentages - and numbers to convince you that this product is better than something else






15. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






16. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






17. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






18. A celeberty or famous fiqure that is endorcing a product






19. Advertisers assure us that their products are foolproof and easy to use.






20. Appeals to costumers disire to be different from everybody else






21. Draws away from a negative feature they ushually hide it with good stuff






22. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






23. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






24. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






25. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






27. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






28. To show loyalty patriotisim to the country






29. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






30. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






31. Research that actually measures what it says it measures






32. Intentionally do not finish a claim






33. Showing or announcing a discounted price can make a product look better






34. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






35. Compile info about the product - the product category - competitors - and other details of the marketing environment






36. Research used to gather info about a particular market






37. New brain- science approach to how people think






38. Descriptions of the target audience that read like a description of someone you know.






39. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






40. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






41. Builds trustworthyness/credability of product






42. Two-way communication; a dialogue or conversation






43. Developed for a brand or product line and evaluated annually






44. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






45. People testifying about the value or quality of a product in order to sell it






46. Repeating words or sounds






47. Connects to audience emotions to win them over to your product






48. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






49. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






50. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)