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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
bait and switch
Targeting
glittering generality
Bribery
2. Attention - Interest - Desire - Action
SMCR model
AIDA
Consumer research
transfer
3. If you use this product - you will be just like the people in the ad
sense appeal
Neuromarketing
transfer
Qualitative research
4. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Market research
Plain Folks
snob appeal
Symbols
5. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Brand Communities
Consumer Behavior
Easy to Use
Niche Market
6. Indication of an important trend in marketing that is moving beyond two-way communication
Buzz Marketing
games and activities
humor
Profiles
7. You can run the test over and over and get the same answer
Reliability
External Noise
Types of Segmentation
endorsement
8. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Explicit
AIDA
Intensity
Qualitative research
9. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Need recognition
Internal Noise
The various ways to segment consumers
Targeting
10. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
product comparrision
Experts
Interactive Communication
Business Plan
11. To show loyalty patriotisim to the country
Don't Get Left Out
facts and fiqures
patriotisim
Low involvement
12. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Intensity
Kairos
External Noise
Explicit
13. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
VALS
Don't Get Left Out
Affective advertising
sense appeal
14. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Kairos
Segmenting
Internal Noise
elitist appeal
15. Involves the researcher actually living the life of the people or group being studied.
Plain Folks
Primary Research
sense appeal
Ethnographic research
16. Repeating words or sounds
repitition
Marketing Plan
Explicit
Campaign Plan
17. Taking a dangerous and fearful approach to a commercial
Psychographics
fear
sense appeal
Feedback
18. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Warm and Fuzzy
Consumer research
Experts
Flattery
19. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Easy to Use
repitition
Ethnographic research
Simple Solution
20. The reaction the audience has to the message
Feedback
Functions of a Reference Group
Symbols
Desires that Successful Brands Satisfy
21. A process which outlines the important players and steps
sense appeal
Internal Noise
Validity
The Mass Communication Approach
22. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Marketing Plan
Association
patriotisim
Functions of a Reference Group
23. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
External Noise
Market research
Glamourous You
Bribery
24. Using symbols to suggest an association with a positive influence
Symbols
The Mass Communication Approach
Feedback
bait and switch
25. Draws away from a negative feature they ushually hide it with good stuff
The Big Lie
Association
Campaign Plan
diversion
26. Telling only positive things about something or someone - without giving evidence or facts
weasel words
individuality
glittering generality
Quantitative research
27. May cover a more specific division of the company; focused on maximizing profit
Buzz Marketing
prizes - sweepstakes and gifts
Business Plan
Types of Segmentation
28. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Feedback
fact and figures
price appeal
Low involvement
29. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
repitition
Culture and Corporate Culture
bait and switch
Targeting
30. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Intensity
unfinished
Adaption Process
transfer
31. Fiving us compliments to try to sell a product
Interactive Communication
Flattery
Market research
name-calling
32. Two-way communication; a dialogue or conversation
Interactive Communication
Market research
Age
Valid advertising techniques
33. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Valid advertising techniques
Glamourous You
Interactive Communication
Reference Group
34. Research that actually measures what it says it measures
Validity
unique claim
Buzz Marketing
Niche Market
35. Info that is collected for first from original sources
fact and figures
Advertising research
Primary Research
Secondary Research
36. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
The Big Lie
Campaign Plan
Influences on Consumer Decision making
parental appeal
37. Telling you what to do---"Buy today!" - "Vote now!"
Functions of a Reference Group
Red Herrin
The Mass Communication Approach
call to action
38. A celeberty or famous fiqure that is endorcing a product
repitition
unfinished
endorsement
Types of Consumer Responses
39. Questions behavior of the consumer and quality of the product
Qualitative research
Red Herrin
Segmenting
bandwagon
40. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Validity
Types of Consumer Responses
Niche Market
Association
41. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
The Big Lie
bandwagon
Affective advertising
prizes - sweepstakes and gifts
42. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Symbols
sense appeal
Kairos
Buzz Marketing
43. Group of people you use as a model for behavior in specific situations
External Noise
Reference Group
Interactive Communication
must have
44. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
bait and switch
Primary Research
call to action
testimonial
45. Suggesting that association with a person or product can make you special
Validity
fear
snob appeal
SMCR model
46. Cheap product that you can afford
Market research
price appeal
Reliability
Marketing Plan
47. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Buzz Marketing
Bribery
unique claim
Niche Market
48. New brain- science approach to how people think
Slippery Slope
sales and price
Campaign Plan
Neuromarketing
49. A belief that if you buy this product then your apart of an elite club
endorsement
Ethnographic research
elitist appeal
Influences on Consumer Decision making
50. Personnal attacks people do to discredit their ideas
ethos
Need recognition
Ethnographic research
name-calling