Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that you must have the product to be happy - popular or satisfied






2. Occurs when the consumer recognizes a need for a product






3. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






4. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






5. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






7. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






8. Info that is collected for first from original sources






9. Compares the product to its competetors






10. Fiving us compliments to try to sell a product






11. Research that actually measures what it says it measures






12. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






13. Taking a dangerous and fearful approach to a commercial






14. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






15. To affect parents and make them want to buy the product for their child






16. Statistics percentages - and numbers to convince you that this product is better than something else






17. Compile info about the product - the product category - competitors - and other details of the marketing environment






18. Draws away from a negative feature they ushually hide it with good stuff






19. Most popular demographic used by advertisers






20. Telling you what to do---"Buy today!" - "Vote now!"






21. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






22. Use jokes or laughter to get you engaged in a commercial






23. Two-way communication; a dialogue or conversation






24. A distraction from the real issue






25. A belief that if you buy this product then your apart of an elite club






26. Where advertisers stress positive qualities and ignore negatives






27. Advertisers assure us that their products are foolproof and easy to use.






28. Telling only positive things about something or someone - without giving evidence or facts






29. A type of testimonial to try to sell something because it is down-to-earth or easy to use






30. Records behaviors of consumers when exposed to product






31. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






32. New brain- science approach to how people think






33. Subsegments of a more general market.






34. Research used to gather info about a particular market






35. To show loyalty patriotisim to the country






36. People devoted to a particular brand. E.g. HOG;Harley Owners Group






37. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






38. Personnal attacks people do to discredit their ideas






39. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






40. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






41. Background research that uses available published info about a topic






42. Group of people you use as a model for behavior in specific situations






43. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






44. Using symbols to suggest an association with a positive influence






45. Builds trustworthyness/credability of product






46. May cover a more specific division of the company; focused on maximizing profit






47. Showing or announcing a discounted price can make a product look better






48. Involves the researcher actually living the life of the people or group being studied.






49. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






50. Questions behavior of the consumer and quality of the product