Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






2. Promoting a special ingredient may make you think the product works better than others






3. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






4. Attention - Interest - Desire - Action






5. Repeating words or sounds






6. Identifies people who are in the market for the product






7. Using symbols to suggest an association with a positive influence






8. If you buy something you will be the first to have it






9. A rhetorical question in which their really isnt an answer






10. Developed for a brand or product line and evaluated annually






11. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






12. People devoted to a particular brand. E.g. HOG;Harley Owners Group






13. Gives the illusion that if someone else has it then i should have it too






14. Connects to audience emotions to win them over to your product






15. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






16. Delivers numerical data






17. Group of people you use as a model for behavior in specific situations






18. People testifying about the value or quality of a product in order to sell it






19. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






20. More tightly focused on solving a particular marketing communication problem in a specified time.






21. Research used to gather info about a particular market






22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






23. You can run the test over and over and get the same answer






24. A distraction from the real issue






25. Cheap product that you can afford






26. Records behaviors of consumers when exposed to product






27. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






28. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






29. To affect parents and make them want to buy the product for their child






30. Most popular demographic used by advertisers






31. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






32. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






33. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






34. Statistics percentages - and numbers to convince you that this product is better than something else






35. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






36. A type of testimonial to try to sell something because it is down-to-earth or easy to use






37. May cover a more specific division of the company; focused on maximizing profit






38. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


39. Sensory images to get you interested in their product






40. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






41. An appeal that deals with time - creates a sense of urgency






42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






43. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






44. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






45. A process which outlines the important players and steps






46. Suggesting that association with a person or product can make you special






47. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






48. New brain- science approach to how people think






49. A regular person using a product to show how good it is






50. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric