SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action
The various ways to segment consumers
AIDA
Functions of a Reference Group
Profiles
2. If you use this product - you will be just like the people in the ad
transfer
parental appeal
Functions of a Reference Group
Warm and Fuzzy
3. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Low involvement
Types of Segmentation
Easy to Use
Desires that Successful Brands Satisfy
4. To affect parents and make them want to buy the product for their child
Marketing Plan
Primary Research
parental appeal
patriotisim
5. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
Niche Market
sense appeal
Marketing Plan
6. Showing or announcing a discounted price can make a product look better
Functions of a Reference Group
card stacking
sales and price
Niche Market
7. Suggesting that association with a person or product can make you special
snob appeal
sense appeal
repitition
rhetorical claim
8. Connects to audience emotions to win them over to your product
facts and fiqures
pathos
diversion
Market research
9. Group of people you use as a model for behavior in specific situations
elitist appeal
sales and price
Reference Group
special ingredients
10. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
sales and price
The Big Lie
Testimonials
11. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
claim
Valid advertising techniques
snob appeal
IMC plan
12. Appeals to costumers disire to be different from everybody else
Quantitative research
individuality
Business Plan
Qualitative research
13. Questions behavior of the consumer and quality of the product
Qualitative research
Secondary Research
Experts
Warm and Fuzzy
14. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Simple Solution
Intensity
Association
Desires that Successful Brands Satisfy
15. A celeberty or famous fiqure that is endorcing a product
endorsement
snob appeal
Affective advertising
sense appeal
16. You can run the test over and over and get the same answer
Reliability
repitition
Easy to Use
The Big Lie
17. Two-way communication; a dialogue or conversation
Low involvement
The Big Lie
Interactive Communication
Affective advertising
18. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
transfer
The Big Lie
Symbols
pathos
19. Research that actually measures what it says it measures
Glamourous You
Validity
Don't Get Left Out
The various ways to segment consumers
20. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
fear
Association
Misleading and unethical advertisong techniques
Symbols
21. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
must have
Marketing Plan
price appeal
The various ways to segment consumers
22. Informing you about how the product works or helps you
nostalgia
Plain Folks
claim
fear
23. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
elitist appeal
Adaption Process
Profiles
Market research
24. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Primary Research
games and activities
Intensity
Plain Folks
25. Focuses on all the elements of advertising
Brand Communities
Desires that Successful Brands Satisfy
Advertising research
parental appeal
26. Using costumers fond memories to buy a product
nostalgia
Campaign Plan
Kairos
Feedback
27. People testifying about the value or quality of a product in order to sell it
VALS
Buzz Marketing
sense appeal
Testimonials
28. Involves the researcher actually living the life of the people or group being studied.
Advertising research
Ethnographic research
Red Herrin
Functions of a Reference Group
29. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Misleading and unethical advertisong techniques
Targeting
Desires that Successful Brands Satisfy
special ingredients
30. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
VALS
Culture and Corporate Culture
Testimonials
31. More tightly focused on solving a particular marketing communication problem in a specified time.
Campaign Plan
Functions of a Reference Group
Easy to Use
logos
32. A rhetorical question in which their really isnt an answer
Plain Folks
rhetorical claim
Campaign Plan
Symbols
33. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
fact and figures
Culture and Corporate Culture
Ethnographic research
Don't Get Left Out
34. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Desires that Successful Brands Satisfy
Experts
Simple Solution
logos
35. Repeating words or sounds
Affective advertising
VALS
repitition
special ingredients
36. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
Bribery
claim
Internal Noise
37. Intentionally do not finish a claim
AIDA
rhetorical claim
unfinished
Adaption Process
38. A belief that if you buy this product then your apart of an elite club
call to action
elitist appeal
parental appeal
Ethnographic research
39. Subsegments of a more general market.
Niche Market
Association
Qualitative research
sales and price
40. Info that is collected for first from original sources
The Mass Communication Approach
Segmenting
Primary Research
sense appeal
41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Neuromarketing
High Involvement
Culture and Corporate Culture
sales and price
42. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Internal Noise
Kairos
IMC plan
Explicit
43. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Age
Glamourous You
Secondary Research
Explicit
44. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
unique claim
Quantitative research
IMC plan
Desires that Successful Brands Satisfy
45. Meaningless or empty words that dont give specific details
Marketing Plan
weasel words
The Mass Communication Approach
name-calling
46. Uses a logical argument of fact to persuade you to buy the product
logos
Plain Folks
product comparrision
SWOT analysis
47. Research used to gather info about a particular market
pathos
Market research
Profiles
prizes - sweepstakes and gifts
48. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Strategic research
Advertising research
The Big Lie
Consumer Behavior
49. Delivers numerical data
Interactive Communication
Market research
Quantitative research
repitition
50. A type of testimonial to try to sell something because it is down-to-earth or easy to use
rhetorical claim
Plain Folks
Adaption Process
transfer
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests