Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






2. Focuses on all the elements of advertising






3. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






4. A process which outlines the important players and steps






5. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






6. Occurs when the consumer recognizes a need for a product






7. Intentionally do not finish a claim






8. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






9. A distraction from the real issue






10. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






11. Two-way communication; a dialogue or conversation






12. Meaningless or empty words that dont give specific details






13. May cover a more specific division of the company; focused on maximizing profit






14. Personnal attacks people do to discredit their ideas






15. A rhetorical question in which their really isnt an answer






16. Where advertisers stress positive qualities and ignore negatives






17. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






19. Compares the product to its competetors






20. Fiving us compliments to try to sell a product






21. Delivers numerical data






22. Using symbols to suggest an association with a positive influence






23. Using costumers fond memories to buy a product






24. Telling you what to do---"Buy today!" - "Vote now!"






25. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






26. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






27. More tightly focused on solving a particular marketing communication problem in a specified time.






28. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






29. Research used to gather info about a particular market






30. Connects to audience emotions to win them over to your product






31. Identifies people who are in the market for the product






32. Descriptions of the target audience that read like a description of someone you know.






33. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






34. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






35. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






36. Subsegments of a more general market.






37. A belief that if you buy this product then your apart of an elite club






38. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






39. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






40. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






41. Involves the researcher actually living the life of the people or group being studied.






42. Draws away from a negative feature they ushually hide it with good stuff






43. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






44. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






45. The reaction the audience has to the message






46. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






47. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






48. Uncovers critical info that becomes the basis for strategic planning






49. Gives the illusion that if someone else has it then i should have it too






50. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation