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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
product comparrision
price appeal
patriotisim
Targeting
2. Appeals to costumers disire to be different from everybody else
Experts
individuality
Business Plan
Simple Solution
3. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Feedback
Flattery
fact and figures
Age
4. Use jokes or laughter to get you engaged in a commercial
bandwagon
Consumer Behavior
humor
Profiles
5. Uncovers critical info that becomes the basis for strategic planning
IMC plan
facts and fiqures
Niche Market
Strategic research
6. A celeberty or famous fiqure that is endorcing a product
fear
Association
The Mass Communication Approach
endorsement
7. Suggesting that association with a person or product can make you special
Simple Solution
snob appeal
repitition
product comparrision
8. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
SWOT analysis
Experts
Adaption Process
sense appeal
9. Taking a dangerous and fearful approach to a commercial
fear
Types of Consumer Responses
Neuromarketing
bandwagon
10. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Kairos
Association
Types of Segmentation
fear
11. Occurs when the consumer recognizes a need for a product
Need recognition
fear
rhetorical claim
name-calling
12. Promoting a special ingredient may make you think the product works better than others
Experts
endorsement
Psychographics
special ingredients
13. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Explicit
Plain Folks
ethos
Secondary Research
14. Using symbols to suggest an association with a positive influence
Symbols
Advertising research
The Big Lie
Warm and Fuzzy
15. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
unfinished
snob appeal
Affective advertising
Market research
16. Sensory images to get you interested in their product
sense appeal
Validity
High Involvement
Don't Get Left Out
17. Cheap product that you can afford
Campaign Plan
Desires that Successful Brands Satisfy
Validity
price appeal
18. Group of people you use as a model for behavior in specific situations
Reference Group
Plain Folks
Types of Segmentation
Bribery
19. Two-way communication; a dialogue or conversation
snob appeal
Affective advertising
Niche Market
Interactive Communication
20. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Functions of a Reference Group
fact and figures
Culture and Corporate Culture
logos
21. Where advertisers stress positive qualities and ignore negatives
card stacking
special ingredients
prizes - sweepstakes and gifts
Targeting
22. Showing or announcing a discounted price can make a product look better
Age
sales and price
AIDA
Explicit
23. A regular person using a product to show how good it is
testimonial
Intensity
Misleading and unethical advertisong techniques
call to action
24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Kairos
transfer
SMCR model
Desires that Successful Brands Satisfy
25. Info that is collected for first from original sources
Primary Research
snob appeal
logos
Valid advertising techniques
26. People testifying about the value or quality of a product in order to sell it
Observation research
Affective advertising
Low involvement
Testimonials
27. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Affective advertising
testimonial
Simple Solution
patriotisim
28. People devoted to a particular brand. E.g. HOG;Harley Owners Group
prizes - sweepstakes and gifts
Brand Communities
unfinished
The Big Lie
29. Connects to audience emotions to win them over to your product
patriotisim
name-calling
Influences on Consumer Decision making
pathos
30. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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31. If you buy something you will be the first to have it
Influences on Consumer Decision making
Primary Research
The Mass Communication Approach
avant guard
32. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
High Involvement
IMC plan
Functions of a Reference Group
fear
33. Many products are nearly identical
IMC plan
unique claim
special ingredients
AIDA
34. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
The Mass Communication Approach
Types of Segmentation
Influences on Consumer Decision making
games and activities
35. May cover a more specific division of the company; focused on maximizing profit
price appeal
Business Plan
Affective advertising
Profiles
36. To show loyalty patriotisim to the country
patriotisim
Psychographics
Brand Communities
unfinished
37. Questions behavior of the consumer and quality of the product
Interactive Communication
SMCR model
Market research
Qualitative research
38. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Low involvement
glittering generality
Affective advertising
Buzz Marketing
39. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Reliability
The Big Lie
product comparrision
ethos
40. Suggesting that you must have the product to be happy - popular or satisfied
Flattery
Primary Research
must have
Profiles
41. Telling you what to do---"Buy today!" - "Vote now!"
Advertising research
call to action
snob appeal
Age
42. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
ethos
Slippery Slope
facts and fiqures
Segmenting
43. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
glittering generality
Adaption Process
unique claim
Simple Solution
44. A distraction from the real issue
Campaign Plan
Market research
Symbols
Red Herrin
45. Indication of an important trend in marketing that is moving beyond two-way communication
Buzz Marketing
claim
Testimonials
Intensity
46. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
High Involvement
endorsement
unfinished
Intensity
47. An appeal that deals with time - creates a sense of urgency
Kairos
name-calling
parental appeal
avant guard
48. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Simple Solution
Easy to Use
Warm and Fuzzy
parental appeal
49. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
Qualitative research
Targeting
Secondary Research
50. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
Advertising research
Association
The Big Lie