Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






2. Info that is collected for first from original sources






3. Most popular demographic used by advertisers






4. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






5. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






6. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






7. If you buy something you will be the first to have it






8. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






9. Showing or announcing a discounted price can make a product look better






10. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






11. Meaningless or empty words that dont give specific details






12. Suggesting that you must have the product to be happy - popular or satisfied






13. To affect parents and make them want to buy the product for their child






14. Advertisers assure us that their products are foolproof and easy to use.






15. Uncovers critical info that becomes the basis for strategic planning






16. People testifying about the value or quality of a product in order to sell it






17. Telling you what to do---"Buy today!" - "Vote now!"






18. Group of people you use as a model for behavior in specific situations






19. A regular person using a product to show how good it is






20. A rhetorical question in which their really isnt an answer






21. Gives the illusion that if someone else has it then i should have it too






22. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






23. Using a chance to win a prize to attract attention






24. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






25. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






26. Occurs when the consumer recognizes a need for a product






27. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






28. Identifies people who are in the market for the product






29. New brain- science approach to how people think






30. Descriptions of the target audience that read like a description of someone you know.






31. Many products are nearly identical






32. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






33. Research that actually measures what it says it measures






34. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






35. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






36. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






37. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






38. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






39. Two-way communication; a dialogue or conversation






40. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






41. Delivers numerical data






42. You can run the test over and over and get the same answer






43. Builds trustworthyness/credability of product






44. Repeating words or sounds






45. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






46. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






47. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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48. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






49. May cover a more specific division of the company; focused on maximizing profit






50. Appeals to costumers disire to be different from everybody else