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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Fiving us compliments to try to sell a product
Misleading and unethical advertisong techniques
humor
Flattery
prizes - sweepstakes and gifts
2. A belief that if you buy this product then your apart of an elite club
Age
elitist appeal
Profiles
Red Herrin
3. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
ethos
individuality
Targeting
claim
4. Using costumers fond memories to buy a product
nostalgia
Consumer research
ethos
Red Herrin
5. Builds trustworthyness/credability of product
card stacking
humor
Need recognition
ethos
6. Sensory images to get you interested in their product
sense appeal
Desires that Successful Brands Satisfy
Market research
ethos
7. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
bait and switch
unfinished
Culture and Corporate Culture
Valid advertising techniques
8. Compile info about the product - the product category - competitors - and other details of the marketing environment
repitition
Testimonials
Market research
pathos
9. Attention - Interest - Desire - Action
bait and switch
Interactive Communication
Low involvement
AIDA
10. Where advertisers stress positive qualities and ignore negatives
parental appeal
High Involvement
Adaption Process
card stacking
11. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Reference Group
Internal Noise
Business Plan
Consumer Behavior
12. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
name-calling
elitist appeal
Bribery
13. Developed for a brand or product line and evaluated annually
Marketing Plan
Misleading and unethical advertisong techniques
bait and switch
Qualitative research
14. A rhetorical question in which their really isnt an answer
Quantitative research
The various ways to segment consumers
avant guard
rhetorical claim
15. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
games and activities
diversion
Neuromarketing
fear
16. Uses a logical argument of fact to persuade you to buy the product
avant guard
Reliability
logos
sense appeal
17. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
weasel words
Slippery Slope
Types of Segmentation
Red Herrin
18. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Easy to Use
Types of Consumer Responses
Advertising research
Glamourous You
19. Info that is collected for first from original sources
Primary Research
claim
fear
VALS
20. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Kairos
sense appeal
Psychographics
Internal Noise
21. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
testimonial
Consumer Behavior
ethos
Misleading and unethical advertisong techniques
22. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Bribery
Niche Market
Need recognition
Slippery Slope
23. Research used to gather info about a particular market
Market research
Neuromarketing
Secondary Research
Red Herrin
24. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Simple Solution
External Noise
fear
fact and figures
25. The reaction the audience has to the message
Strategic research
glittering generality
Low involvement
Feedback
26. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Simple Solution
Influences on Consumer Decision making
Brand Communities
Association
27. Draws away from a negative feature they ushually hide it with good stuff
The various ways to segment consumers
diversion
patriotisim
nostalgia
28. To show loyalty patriotisim to the country
patriotisim
call to action
Easy to Use
Culture and Corporate Culture
29. Uncovers critical info that becomes the basis for strategic planning
Observation research
Strategic research
Secondary Research
repitition
30. A celeberty or famous fiqure that is endorcing a product
must have
ethos
Easy to Use
endorsement
31. Using symbols to suggest an association with a positive influence
elitist appeal
Adaption Process
Symbols
Primary Research
32. Involves the researcher actually living the life of the people or group being studied.
Ethnographic research
Warm and Fuzzy
Segmenting
Don't Get Left Out
33. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
SWOT analysis
fact and figures
Campaign Plan
34. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
humor
Bribery
parental appeal
Secondary Research
35. Two-way communication; a dialogue or conversation
Functions of a Reference Group
Observation research
Interactive Communication
Secondary Research
36. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
glittering generality
facts and fiqures
testimonial
VALS
37. Showing or announcing a discounted price can make a product look better
Targeting
Campaign Plan
Affective advertising
sales and price
38. Many products are nearly identical
unique claim
ethos
product comparrision
Niche Market
39. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
40. Use jokes or laughter to get you engaged in a commercial
name-calling
weasel words
humor
sense appeal
41. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Flattery
Quantitative research
repitition
Psychographics
42. Compares the product to its competetors
product comparrision
snob appeal
Misleading and unethical advertisong techniques
Age
43. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Secondary Research
ethos
endorsement
Desires that Successful Brands Satisfy
44. Telling you what to do---"Buy today!" - "Vote now!"
Need recognition
facts and fiqures
Neuromarketing
call to action
45. Descriptions of the target audience that read like a description of someone you know.
Profiles
Desires that Successful Brands Satisfy
Targeting
High Involvement
46. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
name-calling
Culture and Corporate Culture
bandwagon
The Big Lie
47. Suggesting that you must have the product to be happy - popular or satisfied
Niche Market
Functions of a Reference Group
Reliability
must have
48. Telling only positive things about something or someone - without giving evidence or facts
VALS
glittering generality
SWOT analysis
endorsement
49. Repeating words or sounds
Warm and Fuzzy
card stacking
repitition
Campaign Plan
50. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
Simple Solution
call to action
The Mass Communication Approach