Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






2. Developed for a brand or product line and evaluated annually






3. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






4. People devoted to a particular brand. E.g. HOG;Harley Owners Group






5. Group of people you use as a model for behavior in specific situations






6. Showing or announcing a discounted price can make a product look better






7. Gives the illusion that if someone else has it then i should have it too






8. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






9. Records behaviors of consumers when exposed to product






10. Builds trustworthyness/credability of product






11. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






12. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






13. Appeals to costumers disire to be different from everybody else






14. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






15. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






16. Uses a logical argument of fact to persuade you to buy the product






17. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






18. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






20. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






21. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






22. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






23. If you buy something you will be the first to have it






24. Using a chance to win a prize to attract attention






25. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






26. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






27. New brain- science approach to how people think






28. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






29. Research used to gather info about a particular market






30. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






31. Cheap product that you can afford






32. Meaningless or empty words that dont give specific details






33. Sensory images to get you interested in their product






34. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






35. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






36. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






37. Compares the product to its competetors






38. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






39. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






40. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






41. May cover a more specific division of the company; focused on maximizing profit






42. Fiving us compliments to try to sell a product






43. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






44. Suggesting that association with a person or product can make you special






45. Identifies people who are in the market for the product






46. Personnal attacks people do to discredit their ideas






47. Use jokes or laughter to get you engaged in a commercial






48. Attention - Interest - Desire - Action






49. Statistics percentages - and numbers to convince you that this product is better than something else






50. Focuses on all the elements of advertising