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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






2. Group of people you use as a model for behavior in specific situations






3. Fiving us compliments to try to sell a product






4. Promoting a special ingredient may make you think the product works better than others






5. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






6. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






7. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






8. Intentionally do not finish a claim






9. Focuses on all the elements of advertising






10. Taking a dangerous and fearful approach to a commercial






11. Draws away from a negative feature they ushually hide it with good stuff






12. New brain- science approach to how people think






13. A belief that if you buy this product then your apart of an elite club






14. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






16. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






17. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






18. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






19. Connects to audience emotions to win them over to your product






20. Research used to gather info about a particular market






21. A type of testimonial to try to sell something because it is down-to-earth or easy to use






22. More tightly focused on solving a particular marketing communication problem in a specified time.






23. Many products are nearly identical






24. To affect parents and make them want to buy the product for their child






25. A regular person using a product to show how good it is






26. Indication of an important trend in marketing that is moving beyond two-way communication






27. Compile info about the product - the product category - competitors - and other details of the marketing environment






28. You can run the test over and over and get the same answer






29. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






30. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






31. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






33. Repeating words or sounds






34. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






35. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






36. May cover a more specific division of the company; focused on maximizing profit






37. Advertisers assure us that their products are foolproof and easy to use.






38. Telling you what to do---"Buy today!" - "Vote now!"






39. Research that actually measures what it says it measures






40. A distraction from the real issue






41. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






42. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






43. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






44. Info that is collected for first from original sources






45. Appeals to costumers disire to be different from everybody else






46. Delivers numerical data






47. Personnal attacks people do to discredit their ideas






48. A celeberty or famous fiqure that is endorcing a product






49. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






50. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)







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Can you answer 50 questions in 15 minutes?


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