Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






2. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






3. Indication of an important trend in marketing that is moving beyond two-way communication






4. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






5. Promoting a special ingredient may make you think the product works better than others






6. Personnal attacks people do to discredit their ideas






7. Occurs when the consumer recognizes a need for a product






8. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






9. Identifies people who are in the market for the product






10. Statistics percentages - and numbers to convince you that this product is better than something else






11. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






12. The reaction the audience has to the message






13. Suggesting that you must have the product to be happy - popular or satisfied






14. To show loyalty patriotisim to the country






15. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






16. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






17. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






18. You can run the test over and over and get the same answer






19. Involves the researcher actually living the life of the people or group being studied.






20. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






21. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






22. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






23. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






24. Subsegments of a more general market.






25. Two-way communication; a dialogue or conversation






26. Use jokes or laughter to get you engaged in a commercial






27. Showing or announcing a discounted price can make a product look better






28. Intentionally do not finish a claim






29. A celeberty or famous fiqure that is endorcing a product






30. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






31. Info that is collected for first from original sources






32. Questions behavior of the consumer and quality of the product






33. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






34. Gives the illusion that if someone else has it then i should have it too






35. Using symbols to suggest an association with a positive influence






36. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






37. Telling only positive things about something or someone - without giving evidence or facts






38. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






39. Builds trustworthyness/credability of product






40. May cover a more specific division of the company; focused on maximizing profit






41. A belief that if you buy this product then your apart of an elite club






42. Repeating words or sounds






43. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






44. New brain- science approach to how people think






45. Meaningless or empty words that dont give specific details






46. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






47. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






48. Taking a dangerous and fearful approach to a commercial






49. Developed for a brand or product line and evaluated annually






50. A process which outlines the important players and steps