Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Descriptions of the target audience that read like a description of someone you know.






2. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






3. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






4. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






5. Research used to gather info about a particular market






6. Repeating words or sounds






7. You can run the test over and over and get the same answer






8. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






9. Intentionally do not finish a claim






10. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






11. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






12. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






13. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






14. The reaction the audience has to the message






15. Delivers numerical data






16. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






17. An appeal that deals with time - creates a sense of urgency






18. Telling only positive things about something or someone - without giving evidence or facts






19. Uses a logical argument of fact to persuade you to buy the product






20. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






21. Compares the product to its competetors






22. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


23. Draws away from a negative feature they ushually hide it with good stuff






24. Attention - Interest - Desire - Action






25. If you buy something you will be the first to have it






26. Connects to audience emotions to win them over to your product






27. A celeberty or famous fiqure that is endorcing a product






28. Personnal attacks people do to discredit their ideas






29. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






30. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






31. A regular person using a product to show how good it is






32. To show loyalty patriotisim to the country






33. Gives the illusion that if someone else has it then i should have it too






34. Use jokes or laughter to get you engaged in a commercial






35. Questions behavior of the consumer and quality of the product






36. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






37. More tightly focused on solving a particular marketing communication problem in a specified time.






38. Many products are nearly identical






39. Meaningless or empty words that dont give specific details






40. Using symbols to suggest an association with a positive influence






41. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






42. May cover a more specific division of the company; focused on maximizing profit






43. Most popular demographic used by advertisers






44. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






45. Taking a dangerous and fearful approach to a commercial






46. If you use this product - you will be just like the people in the ad






47. Group of people you use as a model for behavior in specific situations






48. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






49. Two-way communication; a dialogue or conversation






50. Records behaviors of consumers when exposed to product