Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






2. Showing or announcing a discounted price can make a product look better






3. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






4. Appeals to costumers disire to be different from everybody else






5. Telling you what to do---"Buy today!" - "Vote now!"






6. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






7. Many products are nearly identical






8. Advertisers assure us that their products are foolproof and easy to use.






9. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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10. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






11. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






12. Suggesting that association with a person or product can make you special






13. Focuses on all the elements of advertising






14. If you buy something you will be the first to have it






15. Builds trustworthyness/credability of product






16. A rhetorical question in which their really isnt an answer






17. A distraction from the real issue






18. More tightly focused on solving a particular marketing communication problem in a specified time.






19. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






20. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






21. New brain- science approach to how people think






22. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






23. Telling only positive things about something or someone - without giving evidence or facts






24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






25. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






27. Records behaviors of consumers when exposed to product






28. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






29. Connects to audience emotions to win them over to your product






30. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






31. A regular person using a product to show how good it is






32. Developed for a brand or product line and evaluated annually






33. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






34. Fiving us compliments to try to sell a product






35. Occurs when the consumer recognizes a need for a product






36. A celeberty or famous fiqure that is endorcing a product






37. Info that is collected for first from original sources






38. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






39. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






40. Cheap product that you can afford






41. Delivers numerical data






42. Gives the illusion that if someone else has it then i should have it too






43. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






44. Research that actually measures what it says it measures






45. Statistics percentages - and numbers to convince you that this product is better than something else






46. Group of people you use as a model for behavior in specific situations






47. Involves the researcher actually living the life of the people or group being studied.






48. Using costumers fond memories to buy a product






49. Compile info about the product - the product category - competitors - and other details of the marketing environment






50. Informing you about how the product works or helps you