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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Repeating words or sounds
repitition
Consumer research
bait and switch
unique claim
2. Involves the researcher actually living the life of the people or group being studied.
Ethnographic research
snob appeal
Adaption Process
Flattery
3. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
Qualitative research
Interactive Communication
unique claim
4. An appeal that deals with time - creates a sense of urgency
Low involvement
Kairos
SWOT analysis
Campaign Plan
5. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
Slippery Slope
claim
Consumer Behavior
6. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
testimonial
Explicit
Kairos
7. Uses a logical argument of fact to persuade you to buy the product
price appeal
testimonial
Don't Get Left Out
logos
8. A regular person using a product to show how good it is
nostalgia
Glamourous You
testimonial
Campaign Plan
9. A rhetorical question in which their really isnt an answer
price appeal
rhetorical claim
Brand Communities
sense appeal
10. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
sense appeal
External Noise
Desires that Successful Brands Satisfy
snob appeal
11. To affect parents and make them want to buy the product for their child
name-calling
Campaign Plan
parental appeal
Market research
12. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Secondary Research
price appeal
Glamourous You
Observation research
13. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
SWOT analysis
IMC plan
Secondary Research
14. Background research that uses available published info about a topic
SMCR model
name-calling
Secondary Research
Misleading and unethical advertisong techniques
15. Subsegments of a more general market.
Types of Segmentation
Niche Market
Profiles
Need recognition
16. Most popular demographic used by advertisers
Market research
Reference Group
ethos
Age
17. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
rhetorical claim
External Noise
Validity
Influences on Consumer Decision making
18. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Brand Communities
sense appeal
SMCR model
glittering generality
19. Using a chance to win a prize to attract attention
Observation research
Advertising research
unfinished
prizes - sweepstakes and gifts
20. A process which outlines the important players and steps
Simple Solution
weasel words
sales and price
The Mass Communication Approach
21. Two-way communication; a dialogue or conversation
Market research
Interactive Communication
sales and price
transfer
22. Informing you about how the product works or helps you
claim
Kairos
Reference Group
Observation research
23. May cover a more specific division of the company; focused on maximizing profit
Business Plan
Targeting
rhetorical claim
games and activities
24. Telling you what to do---"Buy today!" - "Vote now!"
call to action
Advertising research
humor
Functions of a Reference Group
25. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
transfer
SWOT analysis
Neuromarketing
endorsement
26. To show loyalty patriotisim to the country
Desires that Successful Brands Satisfy
Business Plan
patriotisim
Market research
27. Focuses on all the elements of advertising
Glamourous You
Campaign Plan
Marketing Plan
Advertising research
28. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
Plain Folks
name-calling
Reference Group
29. Research used to gather info about a particular market
Segmenting
Market research
logos
External Noise
30. Questions behavior of the consumer and quality of the product
External Noise
diversion
VALS
Qualitative research
31. Research that actually measures what it says it measures
VALS
Validity
fear
Slippery Slope
32. Showing or announcing a discounted price can make a product look better
Qualitative research
Desires that Successful Brands Satisfy
Observation research
sales and price
33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
ethos
Testimonials
SMCR model
Primary Research
34. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
repitition
High Involvement
Slippery Slope
The Big Lie
35. A belief that if you buy this product then your apart of an elite club
elitist appeal
individuality
The Mass Communication Approach
unfinished
36. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
Plain Folks
repitition
Need recognition
37. If you buy something you will be the first to have it
avant guard
Experts
Validity
Niche Market
38. Descriptions of the target audience that read like a description of someone you know.
Profiles
Need recognition
individuality
fact and figures
39. Builds trustworthyness/credability of product
sense appeal
ethos
Segmenting
SMCR model
40. New brain- science approach to how people think
Neuromarketing
Ethnographic research
Segmenting
Influences on Consumer Decision making
41. Uncovers critical info that becomes the basis for strategic planning
Strategic research
Reference Group
nostalgia
Ethnographic research
42. Delivers numerical data
Interactive Communication
snob appeal
Secondary Research
Quantitative research
43. Advertisers assure us that their products are foolproof and easy to use.
humor
Easy to Use
Glamourous You
Strategic research
44. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Valid advertising techniques
fact and figures
Need recognition
Simple Solution
45. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Validity
ethos
fact and figures
VALS
46. Suggesting that association with a person or product can make you special
price appeal
snob appeal
Culture and Corporate Culture
Consumer Behavior
47. Occurs when the consumer recognizes a need for a product
Need recognition
humor
parental appeal
unique claim
48. The reaction the audience has to the message
Consumer Behavior
Feedback
SWOT analysis
Desires that Successful Brands Satisfy
49. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
VALS
games and activities
fear
product comparrision
50. Connects to audience emotions to win them over to your product
VALS
Neuromarketing
pathos
bandwagon