Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sensory images to get you interested in their product






2. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






3. Compile info about the product - the product category - competitors - and other details of the marketing environment






4. Descriptions of the target audience that read like a description of someone you know.






5. Suggesting that you must have the product to be happy - popular or satisfied






6. Subsegments of a more general market.






7. Identifies people who are in the market for the product






8. Using symbols to suggest an association with a positive influence






9. Indication of an important trend in marketing that is moving beyond two-way communication






10. Research used to gather info about a particular market






11. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






12. A celeberty or famous fiqure that is endorcing a product






13. People devoted to a particular brand. E.g. HOG;Harley Owners Group






14. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






15. Attention - Interest - Desire - Action






16. Most popular demographic used by advertisers






17. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






18. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






19. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






20. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






21. Focuses on all the elements of advertising






22. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






23. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






24. New brain- science approach to how people think






25. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






26. Advertisers assure us that their products are foolproof and easy to use.






27. Research that actually measures what it says it measures






28. Using costumers fond memories to buy a product






29. An appeal that deals with time - creates a sense of urgency






30. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






31. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






32. Questions behavior of the consumer and quality of the product






33. Developed for a brand or product line and evaluated annually






34. Compares the product to its competetors






35. A distraction from the real issue






36. You can run the test over and over and get the same answer






37. Group of people you use as a model for behavior in specific situations






38. A belief that if you buy this product then your apart of an elite club






39. Repeating words or sounds






40. Use jokes or laughter to get you engaged in a commercial






41. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






42. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






43. May cover a more specific division of the company; focused on maximizing profit






44. A process which outlines the important players and steps






45. The reaction the audience has to the message






46. To show loyalty patriotisim to the country






47. Gives the illusion that if someone else has it then i should have it too






48. Taking a dangerous and fearful approach to a commercial






49. Occurs when the consumer recognizes a need for a product






50. To affect parents and make them want to buy the product for their child