Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






2. A rhetorical question in which their really isnt an answer






3. Builds trustworthyness/credability of product






4. Informing you about how the product works or helps you






5. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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6. Showing or announcing a discounted price can make a product look better






7. Developed for a brand or product line and evaluated annually






8. The reaction the audience has to the message






9. Using a chance to win a prize to attract attention






10. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






11. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






12. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






13. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






14. If you buy something you will be the first to have it






15. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






16. Fiving us compliments to try to sell a product






17. Uses a logical argument of fact to persuade you to buy the product






18. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






19. Using costumers fond memories to buy a product






20. New brain- science approach to how people think






21. Telling you what to do---"Buy today!" - "Vote now!"






22. Intentionally do not finish a claim






23. Meaningless or empty words that dont give specific details






24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






25. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






26. Appeals to costumers disire to be different from everybody else






27. Questions behavior of the consumer and quality of the product






28. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






29. Records behaviors of consumers when exposed to product






30. Promoting a special ingredient may make you think the product works better than others






31. Occurs when the consumer recognizes a need for a product






32. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






33. Research that actually measures what it says it measures






34. Compares the product to its competetors






35. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






36. Compile info about the product - the product category - competitors - and other details of the marketing environment






37. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






38. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






39. Two-way communication; a dialogue or conversation






40. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






42. A celeberty or famous fiqure that is endorcing a product






43. Use jokes or laughter to get you engaged in a commercial






44. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






45. A distraction from the real issue






46. Uncovers critical info that becomes the basis for strategic planning






47. Subsegments of a more general market.






48. Sensory images to get you interested in their product






49. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






50. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors