Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






2. Many products are nearly identical






3. Identifies people who are in the market for the product






4. Descriptions of the target audience that read like a description of someone you know.






5. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






6. Advertisers assure us that their products are foolproof and easy to use.






7. Statistics percentages - and numbers to convince you that this product is better than something else






8. Repeating words or sounds






9. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






10. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






11. Personnal attacks people do to discredit their ideas






12. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






13. People testifying about the value or quality of a product in order to sell it






14. An appeal that deals with time - creates a sense of urgency






15. Records behaviors of consumers when exposed to product






16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


17. The reaction the audience has to the message






18. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






19. A rhetorical question in which their really isnt an answer






20. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






21. Attention - Interest - Desire - Action






22. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






23. Gives the illusion that if someone else has it then i should have it too






24. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






25. Research that actually measures what it says it measures






26. Uncovers critical info that becomes the basis for strategic planning






27. Research used to gather info about a particular market






28. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






29. A celeberty or famous fiqure that is endorcing a product






30. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






31. A process which outlines the important players and steps






32. Subsegments of a more general market.






33. Uses a logical argument of fact to persuade you to buy the product






34. You can run the test over and over and get the same answer






35. People devoted to a particular brand. E.g. HOG;Harley Owners Group






36. Suggesting that association with a person or product can make you special






37. If you use this product - you will be just like the people in the ad






38. Info that is collected for first from original sources






39. Using a chance to win a prize to attract attention






40. Delivers numerical data






41. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






42. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






43. Occurs when the consumer recognizes a need for a product






44. A distraction from the real issue






45. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






46. Draws away from a negative feature they ushually hide it with good stuff






47. Meaningless or empty words that dont give specific details






48. Where advertisers stress positive qualities and ignore negatives






49. Compares the product to its competetors






50. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.