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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Two-way communication; a dialogue or conversation

2. An appeal that deals with time - creates a sense of urgency

3. Connects to audience emotions to win them over to your product

4. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.

5. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea

6. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors

7. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)

8. Descriptions of the target audience that read like a description of someone you know.

9. Telling only positive things about something or someone - without giving evidence or facts

10. Many products are nearly identical

11. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

12. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)

13. To affect parents and make them want to buy the product for their child

14. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

15. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)

16. Occurs when the consumer recognizes a need for a product

17. Dividing the market into groups of people who have similar characteristics in certain key product related areas.

18. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

19. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication

20. Intentionally do not finish a claim

21. Statistics percentages - and numbers to convince you that this product is better than something else

22. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

23. Background research that uses available published info about a topic

24. Appeals to costumers disire to be different from everybody else

25. A type of testimonial to try to sell something because it is down-to-earth or easy to use

26. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

27. More tightly focused on solving a particular marketing communication problem in a specified time.

28. Attention - Interest - Desire - Action

29. Questions behavior of the consumer and quality of the product

30. Using costumers fond memories to buy a product

31. A process which outlines the important players and steps

32. May cover a more specific division of the company; focused on maximizing profit

33. Fiving us compliments to try to sell a product

34. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

35. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

36. Gives the illusion that if someone else has it then i should have it too

37. Subsegments of a more general market.

38. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.

39. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives

40. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

41. Suggesting that you must have the product to be happy - popular or satisfied

42. Personnal attacks people do to discredit their ideas

43. Sensory images to get you interested in their product

44. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)

45. Using a chance to win a prize to attract attention

46. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors

47. Compares the product to its competetors

48. Uses a logical argument of fact to persuade you to buy the product

49. A belief that if you buy this product then your apart of an elite club

50. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation