Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that actually measures what it says it measures






2. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






3. A process which outlines the important players and steps






4. A regular person using a product to show how good it is






5. A distraction from the real issue






6. Compile info about the product - the product category - competitors - and other details of the marketing environment






7. Use jokes or laughter to get you engaged in a commercial






8. Using symbols to suggest an association with a positive influence






9. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


10. Uses a logical argument of fact to persuade you to buy the product






11. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






12. Questions behavior of the consumer and quality of the product






13. Many products are nearly identical






14. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






15. Sensory images to get you interested in their product






16. Draws away from a negative feature they ushually hide it with good stuff






17. A celeberty or famous fiqure that is endorcing a product






18. Informing you about how the product works or helps you






19. Statistics percentages - and numbers to convince you that this product is better than something else






20. Using costumers fond memories to buy a product






21. Most popular demographic used by advertisers






22. To affect parents and make them want to buy the product for their child






23. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






24. An appeal that deals with time - creates a sense of urgency






25. Two-way communication; a dialogue or conversation






26. Gives the illusion that if someone else has it then i should have it too






27. Builds trustworthyness/credability of product






28. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






29. If you buy something you will be the first to have it






30. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






31. People devoted to a particular brand. E.g. HOG;Harley Owners Group






32. Fiving us compliments to try to sell a product






33. Taking a dangerous and fearful approach to a commercial






34. Meaningless or empty words that dont give specific details






35. May cover a more specific division of the company; focused on maximizing profit






36. Records behaviors of consumers when exposed to product






37. Research used to gather info about a particular market






38. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






39. Compares the product to its competetors






40. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






41. A type of testimonial to try to sell something because it is down-to-earth or easy to use






42. Intentionally do not finish a claim






43. Repeating words or sounds






44. Connects to audience emotions to win them over to your product






45. Where advertisers stress positive qualities and ignore negatives






46. Group of people you use as a model for behavior in specific situations






47. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






48. Identifies people who are in the market for the product






49. You can run the test over and over and get the same answer






50. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)