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Advertising Techniques

Subject : business-skills
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers

2. Where advertisers stress positive qualities and ignore negatives

3. Attention - Interest - Desire - Action

4. May cover a more specific division of the company; focused on maximizing profit

5. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)

6. Indication of an important trend in marketing that is moving beyond two-way communication

7. Meaningless or empty words that dont give specific details

8. Info that is collected for first from original sources

9. Identifies people who are in the market for the product

10. Many products are nearly identical

11. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another

12. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T

13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product

14. Personal behavior and how the behavior reflects the speed with which people are willing to try something new

15. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)

16. A type of testimonial to try to sell something because it is down-to-earth or easy to use

17. Delivers numerical data

18. Two-way communication; a dialogue or conversation

19. People testifying about the value or quality of a product in order to sell it

20. New brain- science approach to how people think

21. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea

22. Involves the researcher actually living the life of the people or group being studied.

23. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive

24. Suggesting that you must have the product to be happy - popular or satisfied

25. Subsegments of a more general market.

26. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val

27. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it

28. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment

29. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

30. Developed for a brand or product line and evaluated annually

31. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

32. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do

33. Taking a dangerous and fearful approach to a commercial

34. Using costumers fond memories to buy a product

35. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric

36. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation

37. Background research that uses available published info about a topic

38. An appeal that deals with time - creates a sense of urgency

39. Informing you about how the product works or helps you

40. Group of people you use as a model for behavior in specific situations

41. If you use this product - you will be just like the people in the ad

42. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate

43. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message

44. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance

45. Research used to gather info about a particular market

46. Intentionally do not finish a claim

47. Using a chance to win a prize to attract attention

48. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)

49. Most popular demographic used by advertisers

50. Primary tool used to evaluate strengths - weaknesses - opportunities and threats