Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that you must have the product to be happy - popular or satisfied






2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






3. Informing you about how the product works or helps you






4. Intentionally do not finish a claim






5. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






6. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






7. Repeating words or sounds






8. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






9. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






10. A process which outlines the important players and steps






11. People devoted to a particular brand. E.g. HOG;Harley Owners Group






12. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Many products are nearly identical






14. To show loyalty patriotisim to the country






15. Cheap product that you can afford






16. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






17. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






18. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






19. Records behaviors of consumers when exposed to product






20. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






21. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






22. Sensory images to get you interested in their product






23. To affect parents and make them want to buy the product for their child






24. Using a chance to win a prize to attract attention






25. Descriptions of the target audience that read like a description of someone you know.






26. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


27. Fiving us compliments to try to sell a product






28. You can run the test over and over and get the same answer






29. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






30. Compares the product to its competetors






31. Builds trustworthyness/credability of product






32. Info that is collected for first from original sources






33. Research used to gather info about a particular market






34. A celeberty or famous fiqure that is endorcing a product






35. A type of testimonial to try to sell something because it is down-to-earth or easy to use






36. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






37. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






38. Telling only positive things about something or someone - without giving evidence or facts






39. If you buy something you will be the first to have it






40. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






41. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






42. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






43. Occurs when the consumer recognizes a need for a product






44. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






45. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






46. A regular person using a product to show how good it is






47. Questions behavior of the consumer and quality of the product






48. Personnal attacks people do to discredit their ideas






49. New brain- science approach to how people think






50. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)