Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focuses on all the elements of advertising






2. Gives the illusion that if someone else has it then i should have it too






3. To show loyalty patriotisim to the country






4. Many products are nearly identical






5. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






6. If you buy something you will be the first to have it






7. Sensory images to get you interested in their product






8. Occurs when the consumer recognizes a need for a product






9. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






10. Research used to gather info about a particular market






11. Telling only positive things about something or someone - without giving evidence or facts






12. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






13. You can run the test over and over and get the same answer






14. More tightly focused on solving a particular marketing communication problem in a specified time.






15. Uncovers critical info that becomes the basis for strategic planning






16. Using symbols to suggest an association with a positive influence






17. Fiving us compliments to try to sell a product






18. Promoting a special ingredient may make you think the product works better than others






19. To affect parents and make them want to buy the product for their child






20. Info that is collected for first from original sources






21. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






22. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






23. If you use this product - you will be just like the people in the ad






24. Delivers numerical data






25. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






26. Identifies people who are in the market for the product






27. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






28. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






29. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






30. A type of testimonial to try to sell something because it is down-to-earth or easy to use






31. Subsegments of a more general market.






32. Repeating words or sounds






33. People devoted to a particular brand. E.g. HOG;Harley Owners Group






34. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






35. Two-way communication; a dialogue or conversation






36. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






37. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






38. Use jokes or laughter to get you engaged in a commercial






39. Compares the product to its competetors






40. Using costumers fond memories to buy a product






41. May cover a more specific division of the company; focused on maximizing profit






42. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






43. Developed for a brand or product line and evaluated annually






44. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






45. A regular person using a product to show how good it is






46. Cheap product that you can afford






47. Research that actually measures what it says it measures






48. Suggesting that association with a person or product can make you special






49. Builds trustworthyness/credability of product






50. Descriptions of the target audience that read like a description of someone you know.