Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the researcher actually living the life of the people or group being studied.






2. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






3. Compile info about the product - the product category - competitors - and other details of the marketing environment






4. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Records behaviors of consumers when exposed to product






7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






8. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






9. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






10. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






11. A type of testimonial to try to sell something because it is down-to-earth or easy to use






12. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






13. Research used to gather info about a particular market






14. Use jokes or laughter to get you engaged in a commercial






15. A celeberty or famous fiqure that is endorcing a product






16. A belief that if you buy this product then your apart of an elite club






17. Descriptions of the target audience that read like a description of someone you know.






18. More tightly focused on solving a particular marketing communication problem in a specified time.






19. Questions behavior of the consumer and quality of the product






20. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






21. Many products are nearly identical






22. Most popular demographic used by advertisers






23. Draws away from a negative feature they ushually hide it with good stuff






24. Repeating words or sounds






25. Statistics percentages - and numbers to convince you that this product is better than something else






26. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






27. Where advertisers stress positive qualities and ignore negatives






28. Suggesting that you must have the product to be happy - popular or satisfied






29. Intentionally do not finish a claim






30. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






31. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






32. Personnal attacks people do to discredit their ideas






33. Uncovers critical info that becomes the basis for strategic planning






34. Using symbols to suggest an association with a positive influence






35. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






36. If you use this product - you will be just like the people in the ad






37. You can run the test over and over and get the same answer






38. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






39. Advertisers assure us that their products are foolproof and easy to use.






40. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






41. Telling only positive things about something or someone - without giving evidence or facts






42. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






43. Developed for a brand or product line and evaluated annually






44. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






45. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






46. Fiving us compliments to try to sell a product






47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






48. Using costumers fond memories to buy a product






49. Taking a dangerous and fearful approach to a commercial






50. Delivers numerical data