Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suggesting that you must have the product to be happy - popular or satisfied






2. To show loyalty patriotisim to the country






3. Statistics percentages - and numbers to convince you that this product is better than something else






4. An appeal that deals with time - creates a sense of urgency






5. Background research that uses available published info about a topic






6. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






7. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






8. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






9. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






10. You can run the test over and over and get the same answer






11. If you use this product - you will be just like the people in the ad






12. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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13. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






14. Research that actually measures what it says it measures






15. A celeberty or famous fiqure that is endorcing a product






16. Indication of an important trend in marketing that is moving beyond two-way communication






17. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






18. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






19. Subsegments of a more general market.






20. Research used to gather info about a particular market






21. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






22. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






23. A distraction from the real issue






24. A rhetorical question in which their really isnt an answer






25. Promoting a special ingredient may make you think the product works better than others






26. Use jokes or laughter to get you engaged in a commercial






27. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






28. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






29. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






30. Using costumers fond memories to buy a product






31. Showing or announcing a discounted price can make a product look better






32. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






33. Attention - Interest - Desire - Action






34. A type of testimonial to try to sell something because it is down-to-earth or easy to use






35. Informing you about how the product works or helps you






36. Advertisers assure us that their products are foolproof and easy to use.






37. Questions behavior of the consumer and quality of the product






38. To affect parents and make them want to buy the product for their child






39. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






40. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






41. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






42. Descriptions of the target audience that read like a description of someone you know.






43. Two-way communication; a dialogue or conversation






44. Sensory images to get you interested in their product






45. If you buy something you will be the first to have it






46. May cover a more specific division of the company; focused on maximizing profit






47. Using a chance to win a prize to attract attention






48. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






49. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






50. Using images and sounds to appeal to your senses: sight - touch - smell - etc.