Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records behaviors of consumers when exposed to product






2. More tightly focused on solving a particular marketing communication problem in a specified time.






3. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






4. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






5. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






6. To affect parents and make them want to buy the product for their child






7. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






8. A type of testimonial to try to sell something because it is down-to-earth or easy to use






9. Indication of an important trend in marketing that is moving beyond two-way communication






10. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






11. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






12. Meaningless or empty words that dont give specific details






13. Subsegments of a more general market.






14. Research used to gather info about a particular market






15. May cover a more specific division of the company; focused on maximizing profit






16. Suggesting that association with a person or product can make you special






17. A rhetorical question in which their really isnt an answer






18. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






19. If you buy something you will be the first to have it






20. Sensory images to get you interested in their product






21. A process which outlines the important players and steps






22. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






23. Most popular demographic used by advertisers






24. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






25. Attention - Interest - Desire - Action






26. Advertisers assure us that their products are foolproof and easy to use.






27. Fiving us compliments to try to sell a product






28. Using a chance to win a prize to attract attention






29. Using symbols to suggest an association with a positive influence






30. Suggesting that you must have the product to be happy - popular or satisfied






31. Use jokes or laughter to get you engaged in a commercial






32. Focuses on all the elements of advertising






33. To show loyalty patriotisim to the country






34. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






35. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






36. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






37. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






38. Gives the illusion that if someone else has it then i should have it too






39. New brain- science approach to how people think






40. Cheap product that you can afford






41. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






42. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






43. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






44. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






45. Personnal attacks people do to discredit their ideas






46. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


47. Delivers numerical data






48. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






49. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






50. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors