Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action






2. Research used to gather info about a particular market






3. Compile info about the product - the product category - competitors - and other details of the marketing environment






4. Fiving us compliments to try to sell a product






5. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






6. A belief that if you buy this product then your apart of an elite club






7. Advertisers assure us that their products are foolproof and easy to use.






8. To show loyalty patriotisim to the country






9. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






10. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






11. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






12. Connects to audience emotions to win them over to your product






13. Research that actually measures what it says it measures






14. Telling only positive things about something or someone - without giving evidence or facts






15. Uses a logical argument of fact to persuade you to buy the product






16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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17. Use jokes or laughter to get you engaged in a commercial






18. Descriptions of the target audience that read like a description of someone you know.






19. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






20. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






21. Focuses on all the elements of advertising






22. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






23. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






24. Statistics percentages - and numbers to convince you that this product is better than something else






25. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






26. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






27. A process which outlines the important players and steps






28. Meaningless or empty words that dont give specific details






29. Records behaviors of consumers when exposed to product






30. Subsegments of a more general market.






31. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






32. Indication of an important trend in marketing that is moving beyond two-way communication






33. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






34. Developed for a brand or product line and evaluated annually






35. Background research that uses available published info about a topic






36. Using costumers fond memories to buy a product






37. Suggesting that you must have the product to be happy - popular or satisfied






38. Gives the illusion that if someone else has it then i should have it too






39. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






40. Cheap product that you can afford






41. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






42. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






43. Promoting a special ingredient may make you think the product works better than others






44. An appeal that deals with time - creates a sense of urgency






45. Info that is collected for first from original sources






46. Draws away from a negative feature they ushually hide it with good stuff






47. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






48. Appeals to costumers disire to be different from everybody else






49. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






50. Identifies people who are in the market for the product