Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action






2. Group of people you use as a model for behavior in specific situations






3. Using costumers fond memories to buy a product






4. Records behaviors of consumers when exposed to product






5. Identifies people who are in the market for the product






6. Gives the illusion that if someone else has it then i should have it too






7. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






8. Subsegments of a more general market.






9. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






10. More tightly focused on solving a particular marketing communication problem in a specified time.






11. Where advertisers stress positive qualities and ignore negatives






12. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






13. Informing you about how the product works or helps you






14. Two-way communication; a dialogue or conversation






15. Occurs when the consumer recognizes a need for a product






16. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






17. Repeating words or sounds






18. Involves the researcher actually living the life of the people or group being studied.






19. Using a chance to win a prize to attract attention






20. Questions behavior of the consumer and quality of the product






21. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






22. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






23. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






24. Draws away from a negative feature they ushually hide it with good stuff






25. Showing or announcing a discounted price can make a product look better






26. Using symbols to suggest an association with a positive influence






27. People devoted to a particular brand. E.g. HOG;Harley Owners Group






28. Uncovers critical info that becomes the basis for strategic planning






29. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






30. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






31. Indication of an important trend in marketing that is moving beyond two-way communication






32. Focuses on all the elements of advertising






33. Background research that uses available published info about a topic






34. Use jokes or laughter to get you engaged in a commercial






35. Intentionally do not finish a claim






36. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






37. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






38. People testifying about the value or quality of a product in order to sell it






39. Uses a logical argument of fact to persuade you to buy the product






40. Compile info about the product - the product category - competitors - and other details of the marketing environment






41. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






42. Appeals to costumers disire to be different from everybody else






43. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






44. Taking a dangerous and fearful approach to a commercial






45. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






46. A regular person using a product to show how good it is






47. If you buy something you will be the first to have it






48. Fiving us compliments to try to sell a product






49. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






50. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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