Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






2. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






3. Sensory images to get you interested in their product






4. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






5. Statistics percentages - and numbers to convince you that this product is better than something else






6. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






7. A regular person using a product to show how good it is






8. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






9. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






10. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






11. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






12. Uses a logical argument of fact to persuade you to buy the product






13. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






14. Two-way communication; a dialogue or conversation






15. New brain- science approach to how people think






16. People devoted to a particular brand. E.g. HOG;Harley Owners Group






17. Delivers numerical data






18. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






19. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






20. Advertisers assure us that their products are foolproof and easy to use.






21. Using costumers fond memories to buy a product






22. Focuses on all the elements of advertising






23. Descriptions of the target audience that read like a description of someone you know.






24. Background research that uses available published info about a topic






25. Builds trustworthyness/credability of product






26. The reaction the audience has to the message






27. Using a chance to win a prize to attract attention






28. A belief that if you buy this product then your apart of an elite club






29. People testifying about the value or quality of a product in order to sell it






30. Compile info about the product - the product category - competitors - and other details of the marketing environment






31. A distraction from the real issue






32. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






33. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






34. Repeating words or sounds






35. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






36. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






37. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






38. If you use this product - you will be just like the people in the ad






39. Info that is collected for first from original sources






40. Developed for a brand or product line and evaluated annually






41. Connects to audience emotions to win them over to your product






42. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






43. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






44. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






45. Occurs when the consumer recognizes a need for a product






46. Attention - Interest - Desire - Action






47. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






48. Appeals to costumers disire to be different from everybody else






49. A type of testimonial to try to sell something because it is down-to-earth or easy to use






50. Cheap product that you can afford