Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Occurs when the consumer recognizes a need for a product






2. Fiving us compliments to try to sell a product






3. If you use this product - you will be just like the people in the ad






4. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






5. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






7. Intentionally do not finish a claim






8. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






9. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






10. Delivers numerical data






11. Using symbols to suggest an association with a positive influence






12. Subsegments of a more general market.






13. To show loyalty patriotisim to the country






14. Use jokes or laughter to get you engaged in a commercial






15. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






16. Compile info about the product - the product category - competitors - and other details of the marketing environment






17. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






18. A rhetorical question in which their really isnt an answer






19. Advertisers assure us that their products are foolproof and easy to use.






20. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






21. You can run the test over and over and get the same answer






22. Research that actually measures what it says it measures






23. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






24. A distraction from the real issue






25. Descriptions of the target audience that read like a description of someone you know.






26. Showing or announcing a discounted price can make a product look better






27. Statistics percentages - and numbers to convince you that this product is better than something else






28. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






29. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






30. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






31. Many products are nearly identical






32. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






33. An appeal that deals with time - creates a sense of urgency






34. Involves the researcher actually living the life of the people or group being studied.






35. A celeberty or famous fiqure that is endorcing a product






36. Promoting a special ingredient may make you think the product works better than others






37. Compares the product to its competetors






38. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






39. People devoted to a particular brand. E.g. HOG;Harley Owners Group






40. Meaningless or empty words that dont give specific details






41. Telling only positive things about something or someone - without giving evidence or facts






42. Taking a dangerous and fearful approach to a commercial






43. Group of people you use as a model for behavior in specific situations






44. Appeals to costumers disire to be different from everybody else






45. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






46. Background research that uses available published info about a topic






47. Telling you what to do---"Buy today!" - "Vote now!"






48. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






49. More tightly focused on solving a particular marketing communication problem in a specified time.






50. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product