Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






2. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






3. Where advertisers stress positive qualities and ignore negatives






4. Advertisers assure us that their products are foolproof and easy to use.






5. Draws away from a negative feature they ushually hide it with good stuff






6. Using a chance to win a prize to attract attention






7. Telling only positive things about something or someone - without giving evidence or facts






8. Use jokes or laughter to get you engaged in a commercial






9. Most popular demographic used by advertisers






10. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






11. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


12. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






13. A belief that if you buy this product then your apart of an elite club






14. Two-way communication; a dialogue or conversation






15. Sensory images to get you interested in their product






16. Personnal attacks people do to discredit their ideas






17. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






18. Fiving us compliments to try to sell a product






19. Info that is collected for first from original sources






20. A regular person using a product to show how good it is






21. Repeating words or sounds






22. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






23. Uses a logical argument of fact to persuade you to buy the product






24. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






25. Promoting a special ingredient may make you think the product works better than others






26. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






27. Delivers numerical data






28. Identifies people who are in the market for the product






29. To show loyalty patriotisim to the country






30. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






31. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






32. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






33. Gives the illusion that if someone else has it then i should have it too






34. Descriptions of the target audience that read like a description of someone you know.






35. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






36. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






37. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






38. Showing or announcing a discounted price can make a product look better






39. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






40. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






41. If you use this product - you will be just like the people in the ad






42. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






43. Builds trustworthyness/credability of product






44. The reaction the audience has to the message






45. Using symbols to suggest an association with a positive influence






46. Connects to audience emotions to win them over to your product






47. Background research that uses available published info about a topic






48. To affect parents and make them want to buy the product for their child






49. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






50. A rhetorical question in which their really isnt an answer