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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Glamourous You
Business Plan
Targeting
logos
2. Group of people you use as a model for behavior in specific situations
Reference Group
Niche Market
Affective advertising
facts and fiqures
3. Fiving us compliments to try to sell a product
Consumer Behavior
Market research
Flattery
Consumer research
4. Promoting a special ingredient may make you think the product works better than others
special ingredients
individuality
bait and switch
rhetorical claim
5. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
sense appeal
Consumer Behavior
Quantitative research
The various ways to segment consumers
6. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
Kairos
Plain Folks
product comparrision
7. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
The various ways to segment consumers
Market research
Warm and Fuzzy
Affective advertising
8. Intentionally do not finish a claim
glittering generality
pathos
Low involvement
unfinished
9. Focuses on all the elements of advertising
Association
Slippery Slope
Profiles
Advertising research
10. Taking a dangerous and fearful approach to a commercial
fear
Validity
pathos
bait and switch
11. Draws away from a negative feature they ushually hide it with good stuff
Types of Consumer Responses
Symbols
endorsement
diversion
12. New brain- science approach to how people think
must have
Easy to Use
Qualitative research
Neuromarketing
13. A belief that if you buy this product then your apart of an elite club
Glamourous You
elitist appeal
Red Herrin
Need recognition
14. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
Symbols
Low involvement
nostalgia
15. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
logos
Validity
special ingredients
16. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
ethos
Adaption Process
Culture and Corporate Culture
sales and price
17. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
logos
name-calling
repitition
18. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
External Noise
Valid advertising techniques
pathos
Buzz Marketing
19. Connects to audience emotions to win them over to your product
pathos
Misleading and unethical advertisong techniques
Easy to Use
Slippery Slope
20. Research used to gather info about a particular market
fact and figures
Desires that Successful Brands Satisfy
Market research
name-calling
21. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
Functions of a Reference Group
Red Herrin
facts and fiqures
22. More tightly focused on solving a particular marketing communication problem in a specified time.
VALS
Kairos
Simple Solution
Campaign Plan
23. Many products are nearly identical
Psychographics
unique claim
Easy to Use
Campaign Plan
24. To affect parents and make them want to buy the product for their child
logos
Psychographics
Observation research
parental appeal
25. A regular person using a product to show how good it is
testimonial
Market research
product comparrision
Neuromarketing
26. Indication of an important trend in marketing that is moving beyond two-way communication
Consumer research
card stacking
Buzz Marketing
price appeal
27. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
Neuromarketing
fear
Targeting
28. You can run the test over and over and get the same answer
Reliability
Market research
bait and switch
SWOT analysis
29. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Warm and Fuzzy
Psychographics
pathos
Secondary Research
30. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
Testimonials
SWOT analysis
Plain Folks
31. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
nostalgia
bait and switch
External Noise
Association
32. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SWOT analysis
SMCR model
special ingredients
fact and figures
33. Repeating words or sounds
repitition
Glamourous You
elitist appeal
Feedback
34. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Symbols
Psychographics
Don't Get Left Out
testimonial
35. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
facts and fiqures
Market research
Explicit
Influences on Consumer Decision making
36. May cover a more specific division of the company; focused on maximizing profit
Business Plan
Don't Get Left Out
transfer
Consumer Behavior
37. Advertisers assure us that their products are foolproof and easy to use.
Segmenting
Campaign Plan
Testimonials
Easy to Use
38. Telling you what to do---"Buy today!" - "Vote now!"
Internal Noise
call to action
sense appeal
glittering generality
39. Research that actually measures what it says it measures
Validity
Campaign Plan
price appeal
transfer
40. A distraction from the real issue
ethos
special ingredients
Validity
Red Herrin
41. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
External Noise
Psychographics
Culture and Corporate Culture
Easy to Use
42. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
fact and figures
Qualitative research
SMCR model
External Noise
43. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
bandwagon
The Mass Communication Approach
Symbols
Internal Noise
44. Info that is collected for first from original sources
unique claim
Consumer Behavior
Kairos
Primary Research
45. Appeals to costumers disire to be different from everybody else
individuality
Low involvement
SWOT analysis
sense appeal
46. Delivers numerical data
unfinished
elitist appeal
Valid advertising techniques
Quantitative research
47. Personnal attacks people do to discredit their ideas
Interactive Communication
Culture and Corporate Culture
name-calling
pathos
48. A celeberty or famous fiqure that is endorcing a product
endorsement
prizes - sweepstakes and gifts
Adaption Process
Types of Consumer Responses
49. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
The Big Lie
individuality
sense appeal
Functions of a Reference Group
50. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Need recognition
Psychographics
The Big Lie
must have
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