Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The reaction the audience has to the message






2. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






3. If you buy something you will be the first to have it






4. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






5. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Sensory images to get you interested in their product






7. Where advertisers stress positive qualities and ignore negatives






8. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






9. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






10. Personnal attacks people do to discredit their ideas






11. New brain- science approach to how people think






12. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






13. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






14. Taking a dangerous and fearful approach to a commercial






15. Research used to gather info about a particular market






16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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17. You can run the test over and over and get the same answer






18. A regular person using a product to show how good it is






19. Statistics percentages - and numbers to convince you that this product is better than something else






20. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






21. Research that actually measures what it says it measures






22. Use jokes or laughter to get you engaged in a commercial






23. Using a chance to win a prize to attract attention






24. Intentionally do not finish a claim






25. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






26. Descriptions of the target audience that read like a description of someone you know.






27. More tightly focused on solving a particular marketing communication problem in a specified time.






28. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






29. A celeberty or famous fiqure that is endorcing a product






30. Uncovers critical info that becomes the basis for strategic planning






31. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






32. Cheap product that you can afford






33. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






34. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






35. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






36. People devoted to a particular brand. E.g. HOG;Harley Owners Group






37. Using symbols to suggest an association with a positive influence






38. Occurs when the consumer recognizes a need for a product






39. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






40. Advertisers assure us that their products are foolproof and easy to use.






41. Telling you what to do---"Buy today!" - "Vote now!"






42. A belief that if you buy this product then your apart of an elite club






43. Indication of an important trend in marketing that is moving beyond two-way communication






44. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






45. Uses a logical argument of fact to persuade you to buy the product






46. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






47. Suggesting that you must have the product to be happy - popular or satisfied






48. Suggesting that association with a person or product can make you special






49. Subsegments of a more general market.






50. Promoting a special ingredient may make you think the product works better than others