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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






2. Statistics percentages - and numbers to convince you that this product is better than something else






3. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






4. Builds trustworthyness/credability of product






5. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






6. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






7. To show loyalty patriotisim to the country






8. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






9. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






10. Use jokes or laughter to get you engaged in a commercial






11. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






12. Subsegments of a more general market.






13. Intentionally do not finish a claim






14. If you buy something you will be the first to have it






15. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






16. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






17. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






18. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






19. Advertisers assure us that their products are foolproof and easy to use.






20. New brain- science approach to how people think






21. More tightly focused on solving a particular marketing communication problem in a specified time.






22. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






23. Research that actually measures what it says it measures






24. A celeberty or famous fiqure that is endorcing a product






25. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






26. Appeals to costumers disire to be different from everybody else






27. Telling only positive things about something or someone - without giving evidence or facts






28. Attention - Interest - Desire - Action






29. Uses a logical argument of fact to persuade you to buy the product






30. Sensory images to get you interested in their product






31. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






32. Using symbols to suggest an association with a positive influence






33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






34. Using a chance to win a prize to attract attention






35. A belief that if you buy this product then your apart of an elite club






36. Suggesting that association with a person or product can make you special






37. Telling you what to do---"Buy today!" - "Vote now!"






38. Fiving us compliments to try to sell a product






39. Most popular demographic used by advertisers






40. Many products are nearly identical






41. Using costumers fond memories to buy a product






42. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






43. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






44. Identifies people who are in the market for the product






45. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






46. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






47. People devoted to a particular brand. E.g. HOG;Harley Owners Group






48. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






49. Meaningless or empty words that dont give specific details






50. Taking a dangerous and fearful approach to a commercial







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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