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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the researcher actually living the life of the people or group being studied.
Ethnographic research
Reference Group
sales and price
Campaign Plan
2. A process which outlines the important players and steps
VALS
The various ways to segment consumers
The Mass Communication Approach
Desires that Successful Brands Satisfy
3. Delivers numerical data
Warm and Fuzzy
Consumer research
Quantitative research
Validity
4. A belief that if you buy this product then your apart of an elite club
logos
Targeting
elitist appeal
Consumer Behavior
5. Repeating words or sounds
Easy to Use
Flattery
repitition
sales and price
6. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Desires that Successful Brands Satisfy
games and activities
Easy to Use
Simple Solution
7. The reaction the audience has to the message
Niche Market
Targeting
Feedback
games and activities
8. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Simple Solution
Types of Consumer Responses
fact and figures
weasel words
9. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Internal Noise
Brand Communities
sense appeal
Valid advertising techniques
10. Promoting a special ingredient may make you think the product works better than others
special ingredients
games and activities
Warm and Fuzzy
name-calling
11. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
High Involvement
Market research
Advertising research
VALS
12. Attention - Interest - Desire - Action
snob appeal
Adaption Process
Flattery
AIDA
13. Uses a logical argument of fact to persuade you to buy the product
logos
Low involvement
product comparrision
individuality
14. Two-way communication; a dialogue or conversation
Need recognition
Interactive Communication
Brand Communities
SMCR model
15. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Culture and Corporate Culture
Low involvement
Intensity
AIDA
16. Developed for a brand or product line and evaluated annually
Marketing Plan
Campaign Plan
Advertising research
card stacking
17. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
individuality
SMCR model
Warm and Fuzzy
Validity
18. To affect parents and make them want to buy the product for their child
parental appeal
Slippery Slope
Warm and Fuzzy
High Involvement
19. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
humor
Campaign Plan
Desires that Successful Brands Satisfy
testimonial
20. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Flattery
Explicit
Kairos
Campaign Plan
21. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
endorsement
Neuromarketing
Misleading and unethical advertisong techniques
avant guard
22. Focuses on all the elements of advertising
diversion
Advertising research
Functions of a Reference Group
Association
23. New brain- science approach to how people think
ethos
Secondary Research
Neuromarketing
Buzz Marketing
24. Gives the illusion that if someone else has it then i should have it too
Glamourous You
bandwagon
Flattery
Misleading and unethical advertisong techniques
25. Statistics percentages - and numbers to convince you that this product is better than something else
price appeal
AIDA
diversion
facts and fiqures
26. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Neuromarketing
Association
patriotisim
logos
27. Research that actually measures what it says it measures
Advertising research
Validity
The Mass Communication Approach
patriotisim
28. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
facts and fiqures
Warm and Fuzzy
sense appeal
Niche Market
29. Use jokes or laughter to get you engaged in a commercial
unique claim
humor
Easy to Use
facts and fiqures
30. Telling you what to do---"Buy today!" - "Vote now!"
call to action
logos
Adaption Process
testimonial
31. Sensory images to get you interested in their product
sense appeal
Neuromarketing
Culture and Corporate Culture
SWOT analysis
32. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Plain Folks
IMC plan
testimonial
Warm and Fuzzy
33. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Misleading and unethical advertisong techniques
price appeal
Experts
34. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Marketing Plan
Glamourous You
Reliability
Valid advertising techniques
35. More tightly focused on solving a particular marketing communication problem in a specified time.
glittering generality
Campaign Plan
Slippery Slope
The Mass Communication Approach
36. Descriptions of the target audience that read like a description of someone you know.
Valid advertising techniques
Types of Consumer Responses
Profiles
Brand Communities
37. Cheap product that you can afford
Advertising research
price appeal
Influences on Consumer Decision making
VALS
38. A regular person using a product to show how good it is
humor
Reference Group
transfer
testimonial
39. Background research that uses available published info about a topic
Secondary Research
Ethnographic research
Qualitative research
Consumer research
40. To show loyalty patriotisim to the country
Secondary Research
bandwagon
Types of Consumer Responses
patriotisim
41. Uncovers critical info that becomes the basis for strategic planning
Marketing Plan
Internal Noise
avant guard
Strategic research
42. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Market research
Primary Research
call to action
Adaption Process
43. Questions behavior of the consumer and quality of the product
Niche Market
Marketing Plan
Bribery
Qualitative research
44. You can run the test over and over and get the same answer
Primary Research
Reliability
card stacking
facts and fiqures
45. May cover a more specific division of the company; focused on maximizing profit
The various ways to segment consumers
Buzz Marketing
SMCR model
Business Plan
46. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
The Mass Communication Approach
Feedback
Buzz Marketing
Psychographics
47. A distraction from the real issue
Red Herrin
nostalgia
Types of Segmentation
The various ways to segment consumers
48. Builds trustworthyness/credability of product
External Noise
Desires that Successful Brands Satisfy
unfinished
ethos
49. Intentionally do not finish a claim
logos
Symbols
unfinished
Simple Solution
50. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
claim
Quantitative research
Misleading and unethical advertisong techniques