Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Indication of an important trend in marketing that is moving beyond two-way communication






2. Group of people you use as a model for behavior in specific situations






3. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






4. Info that is collected for first from original sources






5. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






6. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






7. Showing or announcing a discounted price can make a product look better






8. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






9. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






10. Subsegments of a more general market.






11. Promoting a special ingredient may make you think the product works better than others






12. Suggesting that you must have the product to be happy - popular or satisfied






13. Taking a dangerous and fearful approach to a commercial






14. A rhetorical question in which their really isnt an answer






15. The reaction the audience has to the message






16. Questions behavior of the consumer and quality of the product






17. Suggesting that association with a person or product can make you special






18. Many products are nearly identical






19. Attention - Interest - Desire - Action






20. May cover a more specific division of the company; focused on maximizing profit






21. If you buy something you will be the first to have it






22. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






23. Research used to gather info about a particular market






24. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






25. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






26. More tightly focused on solving a particular marketing communication problem in a specified time.






27. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






28. Use jokes or laughter to get you engaged in a commercial






29. Developed for a brand or product line and evaluated annually






30. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






31. Informing you about how the product works or helps you






32. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






33. Meaningless or empty words that dont give specific details






34. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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35. Occurs when the consumer recognizes a need for a product






36. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






37. A celeberty or famous fiqure that is endorcing a product






38. Compares the product to its competetors






39. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






40. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






41. A regular person using a product to show how good it is






42. A belief that if you buy this product then your apart of an elite club






43. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






44. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






45. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






46. Connects to audience emotions to win them over to your product






47. Statistics percentages - and numbers to convince you that this product is better than something else






48. Uses a logical argument of fact to persuade you to buy the product






49. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






50. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate