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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






2. Research that actually measures what it says it measures






3. People devoted to a particular brand. E.g. HOG;Harley Owners Group






4. Records behaviors of consumers when exposed to product






5. The reaction the audience has to the message






6. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






7. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






8. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






9. Meaningless or empty words that dont give specific details






10. Many products are nearly identical






11. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






12. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






13. Cheap product that you can afford






14. Statistics percentages - and numbers to convince you that this product is better than something else






15. Builds trustworthyness/credability of product






16. A regular person using a product to show how good it is






17. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






18. Questions behavior of the consumer and quality of the product






19. More tightly focused on solving a particular marketing communication problem in a specified time.






20. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






21. Background research that uses available published info about a topic






22. Draws away from a negative feature they ushually hide it with good stuff






23. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






24. You can run the test over and over and get the same answer






25. Appeals to costumers disire to be different from everybody else






26. May cover a more specific division of the company; focused on maximizing profit






27. Suggesting that you must have the product to be happy - popular or satisfied






28. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






29. Occurs when the consumer recognizes a need for a product






30. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






31. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






32. New brain- science approach to how people think






33. Compares the product to its competetors






34. Advertisers assure us that their products are foolproof and easy to use.






35. Sensory images to get you interested in their product






36. Repeating words or sounds






37. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






38. People testifying about the value or quality of a product in order to sell it






39. Showing or announcing a discounted price can make a product look better






40. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






41. To show loyalty patriotisim to the country






42. Connects to audience emotions to win them over to your product






43. Telling you what to do---"Buy today!" - "Vote now!"






44. Info that is collected for first from original sources






45. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






46. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






48. Two-way communication; a dialogue or conversation






49. Delivers numerical data






50. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it







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Can you answer 50 questions in 15 minutes?


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