Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can run the test over and over and get the same answer






2. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






3. Compile info about the product - the product category - competitors - and other details of the marketing environment






4. Draws away from a negative feature they ushually hide it with good stuff






5. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






6. Uncovers critical info that becomes the basis for strategic planning






7. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






8. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






9. Using symbols to suggest an association with a positive influence






10. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






11. Appeals to costumers disire to be different from everybody else






12. If you buy something you will be the first to have it






13. Gives the illusion that if someone else has it then i should have it too






14. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






15. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






16. Most popular demographic used by advertisers






17. Suggesting that you must have the product to be happy - popular or satisfied






18. Compares the product to its competetors






19. An appeal that deals with time - creates a sense of urgency






20. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






21. Repeating words or sounds






22. Info that is collected for first from original sources






23. Cheap product that you can afford






24. Using a chance to win a prize to attract attention






25. Personnal attacks people do to discredit their ideas






26. Descriptions of the target audience that read like a description of someone you know.






27. Informing you about how the product works or helps you






28. Research that actually measures what it says it measures






29. Connects to audience emotions to win them over to your product






30. Where advertisers stress positive qualities and ignore negatives






31. Telling only positive things about something or someone - without giving evidence or facts






32. Indication of an important trend in marketing that is moving beyond two-way communication






33. Meaningless or empty words that dont give specific details






34. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






35. Two-way communication; a dialogue or conversation






36. Telling you what to do---"Buy today!" - "Vote now!"






37. Advertisers assure us that their products are foolproof and easy to use.






38. A belief that if you buy this product then your apart of an elite club






39. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






40. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






41. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






42. Developed for a brand or product line and evaluated annually






43. Group of people you use as a model for behavior in specific situations






44. Involves the researcher actually living the life of the people or group being studied.






45. Intentionally do not finish a claim






46. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






47. More tightly focused on solving a particular marketing communication problem in a specified time.






48. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






49. A rhetorical question in which their really isnt an answer






50. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)