Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uncovers critical info that becomes the basis for strategic planning






2. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






3. Draws away from a negative feature they ushually hide it with good stuff






4. Cheap product that you can afford






5. Suggesting that you must have the product to be happy - popular or satisfied






6. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






7. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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8. Background research that uses available published info about a topic






9. Fiving us compliments to try to sell a product






10. The reaction the audience has to the message






11. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






12. Statistics percentages - and numbers to convince you that this product is better than something else






13. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






14. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






15. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






16. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






17. A regular person using a product to show how good it is






18. Repeating words or sounds






19. To show loyalty patriotisim to the country






20. Using costumers fond memories to buy a product






21. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






22. Showing or announcing a discounted price can make a product look better






23. Two-way communication; a dialogue or conversation






24. People devoted to a particular brand. E.g. HOG;Harley Owners Group






25. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






26. Delivers numerical data






27. Intentionally do not finish a claim






28. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






29. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






30. Using a chance to win a prize to attract attention






31. Info that is collected for first from original sources






32. Advertisers assure us that their products are foolproof and easy to use.






33. Telling you what to do---"Buy today!" - "Vote now!"






34. New brain- science approach to how people think






35. A celeberty or famous fiqure that is endorcing a product






36. Research used to gather info about a particular market






37. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






38. Appeals to costumers disire to be different from everybody else






39. Attention - Interest - Desire - Action






40. Occurs when the consumer recognizes a need for a product






41. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






42. A distraction from the real issue






43. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






44. Use jokes or laughter to get you engaged in a commercial






45. Questions behavior of the consumer and quality of the product






46. Connects to audience emotions to win them over to your product






47. Developed for a brand or product line and evaluated annually






48. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






49. Most popular demographic used by advertisers






50. If you use this product - you will be just like the people in the ad