Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you buy something you will be the first to have it






2. Compares the product to its competetors






3. Showing or announcing a discounted price can make a product look better






4. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






5. Uses a logical argument of fact to persuade you to buy the product






6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






8. Many products are nearly identical






9. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






10. New brain- science approach to how people think






11. Records behaviors of consumers when exposed to product






12. May cover a more specific division of the company; focused on maximizing profit






13. Where advertisers stress positive qualities and ignore negatives






14. Research that actually measures what it says it measures






15. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






16. Use jokes or laughter to get you engaged in a commercial






17. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






18. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






19. Connects to audience emotions to win them over to your product






20. Intentionally do not finish a claim






21. A rhetorical question in which their really isnt an answer






22. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






23. Two-way communication; a dialogue or conversation






24. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






25. A type of testimonial to try to sell something because it is down-to-earth or easy to use






26. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






27. Using a chance to win a prize to attract attention






28. Gives the illusion that if someone else has it then i should have it too






29. Research used to gather info about a particular market






30. If you use this product - you will be just like the people in the ad






31. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






32. Taking a dangerous and fearful approach to a commercial






33. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






34. Occurs when the consumer recognizes a need for a product






35. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






36. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






37. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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38. More tightly focused on solving a particular marketing communication problem in a specified time.






39. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






40. People devoted to a particular brand. E.g. HOG;Harley Owners Group






41. People testifying about the value or quality of a product in order to sell it






42. Questions behavior of the consumer and quality of the product






43. Indication of an important trend in marketing that is moving beyond two-way communication






44. Telling only positive things about something or someone - without giving evidence or facts






45. Suggesting that you must have the product to be happy - popular or satisfied






46. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






48. Most popular demographic used by advertisers






49. Identifies people who are in the market for the product






50. Promoting a special ingredient may make you think the product works better than others