Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that actually measures what it says it measures






2. Sensory images to get you interested in their product






3. More tightly focused on solving a particular marketing communication problem in a specified time.






4. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






5. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






6. Background research that uses available published info about a topic






7. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






8. Attention - Interest - Desire - Action






9. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






10. Meaningless or empty words that dont give specific details






11. A type of testimonial to try to sell something because it is down-to-earth or easy to use






12. Repeating words or sounds






13. Identifies people who are in the market for the product






14. Advertisers assure us that their products are foolproof and easy to use.






15. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






16. Questions behavior of the consumer and quality of the product






17. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






18. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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19. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






20. A celeberty or famous fiqure that is endorcing a product






21. Involves the researcher actually living the life of the people or group being studied.






22. Telling you what to do---"Buy today!" - "Vote now!"






23. Appeals to costumers disire to be different from everybody else






24. Use jokes or laughter to get you engaged in a commercial






25. Subsegments of a more general market.






26. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






27. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






28. Descriptions of the target audience that read like a description of someone you know.






29. A rhetorical question in which their really isnt an answer






30. Records behaviors of consumers when exposed to product






31. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






32. Two-way communication; a dialogue or conversation






33. Indication of an important trend in marketing that is moving beyond two-way communication






34. Uses a logical argument of fact to persuade you to buy the product






35. May cover a more specific division of the company; focused on maximizing profit






36. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






37. Delivers numerical data






38. Most popular demographic used by advertisers






39. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






40. A distraction from the real issue






41. Using symbols to suggest an association with a positive influence






42. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






43. A regular person using a product to show how good it is






44. Personnal attacks people do to discredit their ideas






45. Using costumers fond memories to buy a product






46. Developed for a brand or product line and evaluated annually






47. Occurs when the consumer recognizes a need for a product






48. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






49. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






50. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)