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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Intensity
IMC plan
Types of Segmentation
Types of Consumer Responses
2. Two-way communication; a dialogue or conversation
patriotisim
games and activities
logos
Interactive Communication
3. A celeberty or famous fiqure that is endorcing a product
endorsement
IMC plan
The various ways to segment consumers
special ingredients
4. Taking a dangerous and fearful approach to a commercial
Secondary Research
Kairos
individuality
fear
5. You can run the test over and over and get the same answer
repitition
Reliability
The Big Lie
Market research
6. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
unique claim
Association
Consumer research
Influences on Consumer Decision making
7. Indication of an important trend in marketing that is moving beyond two-way communication
Buzz Marketing
Ethnographic research
Association
Simple Solution
8. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
special ingredients
External Noise
Experts
Adaption Process
9. Questions behavior of the consumer and quality of the product
endorsement
Slippery Slope
Interactive Communication
Qualitative research
10. Attention - Interest - Desire - Action
Psychographics
Desires that Successful Brands Satisfy
games and activities
AIDA
11. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
The Big Lie
Glamourous You
Segmenting
bait and switch
12. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
SMCR model
sense appeal
card stacking
The various ways to segment consumers
13. Using symbols to suggest an association with a positive influence
patriotisim
Valid advertising techniques
Intensity
Symbols
14. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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15. Fiving us compliments to try to sell a product
Types of Segmentation
Flattery
Adaption Process
Intensity
16. Records behaviors of consumers when exposed to product
claim
Functions of a Reference Group
Observation research
Internal Noise
17. Builds trustworthyness/credability of product
Validity
games and activities
Misleading and unethical advertisong techniques
ethos
18. Most popular demographic used by advertisers
Marketing Plan
Age
Influences on Consumer Decision making
Adaption Process
19. Focuses on all the elements of advertising
Flattery
Advertising research
Market research
humor
20. If you use this product - you will be just like the people in the ad
Niche Market
Flattery
transfer
logos
21. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
Internal Noise
Affective advertising
fact and figures
22. Sensory images to get you interested in their product
Bribery
sense appeal
Simple Solution
card stacking
23. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Functions of a Reference Group
Observation research
weasel words
The various ways to segment consumers
24. Repeating words or sounds
Association
Explicit
snob appeal
repitition
25. Draws away from a negative feature they ushually hide it with good stuff
diversion
SWOT analysis
Advertising research
fear
26. Telling you what to do---"Buy today!" - "Vote now!"
rhetorical claim
Reliability
call to action
Testimonials
27. New brain- science approach to how people think
Neuromarketing
SWOT analysis
elitist appeal
Market research
28. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Affective advertising
Reliability
Kairos
Glamourous You
29. Uses a logical argument of fact to persuade you to buy the product
logos
snob appeal
testimonial
Easy to Use
30. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
facts and fiqures
Internal Noise
Brand Communities
fact and figures
31. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SMCR model
Need recognition
patriotisim
pathos
32. To show loyalty patriotisim to the country
Marketing Plan
Campaign Plan
Influences on Consumer Decision making
patriotisim
33. Connects to audience emotions to win them over to your product
elitist appeal
pathos
Brand Communities
Strategic research
34. If you buy something you will be the first to have it
Adaption Process
special ingredients
avant guard
testimonial
35. A regular person using a product to show how good it is
Culture and Corporate Culture
nostalgia
price appeal
testimonial
36. Cheap product that you can afford
price appeal
sales and price
Neuromarketing
Association
37. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
repitition
parental appeal
Segmenting
Feedback
38. Uncovers critical info that becomes the basis for strategic planning
bandwagon
Strategic research
games and activities
Targeting
39. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
Quantitative research
Internal Noise
Culture and Corporate Culture
40. Appeals to costumers disire to be different from everybody else
individuality
Experts
weasel words
bait and switch
41. Background research that uses available published info about a topic
Slippery Slope
Secondary Research
Desires that Successful Brands Satisfy
Validity
42. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Flattery
Affective advertising
ethos
Campaign Plan
43. To affect parents and make them want to buy the product for their child
humor
Types of Consumer Responses
parental appeal
Market research
44. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
High Involvement
unique claim
IMC plan
Internal Noise
45. Personnal attacks people do to discredit their ideas
Warm and Fuzzy
name-calling
rhetorical claim
parental appeal
46. Gives the illusion that if someone else has it then i should have it too
games and activities
bandwagon
Influences on Consumer Decision making
avant guard
47. Compile info about the product - the product category - competitors - and other details of the marketing environment
External Noise
individuality
Ethnographic research
Market research
48. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Reference Group
games and activities
Flattery
call to action
49. People testifying about the value or quality of a product in order to sell it
diversion
sales and price
Testimonials
parental appeal
50. A process which outlines the important players and steps
The Mass Communication Approach
Experts
Strategic research
Psychographics