Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you buy something you will be the first to have it






2. Focuses on all the elements of advertising






3. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






4. Subsegments of a more general market.






5. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






6. People testifying about the value or quality of a product in order to sell it






7. A type of testimonial to try to sell something because it is down-to-earth or easy to use






8. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






9. Questions behavior of the consumer and quality of the product






10. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






11. Identifies people who are in the market for the product






12. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






13. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






14. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






15. Meaningless or empty words that dont give specific details






16. Telling you what to do---"Buy today!" - "Vote now!"






17. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






18. Records behaviors of consumers when exposed to product






19. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






20. Compile info about the product - the product category - competitors - and other details of the marketing environment






21. An appeal that deals with time - creates a sense of urgency






22. Showing or announcing a discounted price can make a product look better






23. Promoting a special ingredient may make you think the product works better than others






24. Statistics percentages - and numbers to convince you that this product is better than something else






25. Involves the researcher actually living the life of the people or group being studied.






26. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






27. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






28. Builds trustworthyness/credability of product






29. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






30. Attention - Interest - Desire - Action






31. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






32. Use jokes or laughter to get you engaged in a commercial






33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






34. Draws away from a negative feature they ushually hide it with good stuff






35. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






36. Background research that uses available published info about a topic






37. Compares the product to its competetors






38. If you use this product - you will be just like the people in the ad






39. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






40. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






41. Repeating words or sounds






42. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






43. Personnal attacks people do to discredit their ideas






44. Taking a dangerous and fearful approach to a commercial






45. Cheap product that you can afford






46. Gives the illusion that if someone else has it then i should have it too






47. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






48. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






49. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






50. A belief that if you buy this product then your apart of an elite club