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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Delivers numerical data
Explicit
Quantitative research
Neuromarketing
Primary Research
2. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Consumer Behavior
Association
claim
Qualitative research
3. Compares the product to its competetors
Don't Get Left Out
diversion
product comparrision
IMC plan
4. Many products are nearly identical
Don't Get Left Out
Profiles
unique claim
Age
5. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
price appeal
Misleading and unethical advertisong techniques
testimonial
6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
product comparrision
High Involvement
claim
The various ways to segment consumers
7. A process which outlines the important players and steps
call to action
patriotisim
The Mass Communication Approach
IMC plan
8. Taking a dangerous and fearful approach to a commercial
pathos
fear
diversion
Functions of a Reference Group
9. Using symbols to suggest an association with a positive influence
Niche Market
Campaign Plan
Symbols
IMC plan
10. If you buy something you will be the first to have it
avant guard
Warm and Fuzzy
pathos
Slippery Slope
11. Most popular demographic used by advertisers
claim
Advertising research
Age
Ethnographic research
12. Informing you about how the product works or helps you
patriotisim
claim
The Mass Communication Approach
Consumer Behavior
13. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
games and activities
Feedback
Flattery
Consumer Behavior
14. New brain- science approach to how people think
name-calling
Profiles
Neuromarketing
Reference Group
15. Telling you what to do---"Buy today!" - "Vote now!"
The Mass Communication Approach
call to action
bandwagon
fact and figures
16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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17. Info that is collected for first from original sources
Internal Noise
Primary Research
Age
name-calling
18. Uncovers critical info that becomes the basis for strategic planning
Strategic research
avant guard
Qualitative research
must have
19. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Secondary Research
snob appeal
The Big Lie
Profiles
20. Where advertisers stress positive qualities and ignore negatives
The Mass Communication Approach
individuality
card stacking
External Noise
21. Descriptions of the target audience that read like a description of someone you know.
humor
VALS
sense appeal
Profiles
22. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
glittering generality
Experts
Simple Solution
patriotisim
23. People testifying about the value or quality of a product in order to sell it
Types of Segmentation
Kairos
Market research
Testimonials
24. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Need recognition
price appeal
Types of Consumer Responses
glittering generality
25. Records behaviors of consumers when exposed to product
Campaign Plan
SMCR model
Observation research
Culture and Corporate Culture
26. Promoting a special ingredient may make you think the product works better than others
special ingredients
Primary Research
diversion
Testimonials
27. Suggesting that you must have the product to be happy - popular or satisfied
bandwagon
Low involvement
Simple Solution
must have
28. The reaction the audience has to the message
must have
Feedback
Influences on Consumer Decision making
Marketing Plan
29. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Culture and Corporate Culture
sense appeal
Simple Solution
Brand Communities
30. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
pathos
Business Plan
Types of Segmentation
sales and price
31. You can run the test over and over and get the same answer
avant guard
Reliability
SMCR model
Influences on Consumer Decision making
32. Telling only positive things about something or someone - without giving evidence or facts
Easy to Use
glittering generality
ethos
repitition
33. Identifies people who are in the market for the product
must have
Kairos
snob appeal
Consumer research
34. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Plain Folks
Buzz Marketing
External Noise
must have
35. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
special ingredients
ethos
Adaption Process
price appeal
36. Compile info about the product - the product category - competitors - and other details of the marketing environment
name-calling
Market research
Primary Research
Feedback
37. Occurs when the consumer recognizes a need for a product
Need recognition
Red Herrin
repitition
Market research
38. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
humor
The Big Lie
AIDA
IMC plan
39. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
The Mass Communication Approach
Reliability
SMCR model
40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
External Noise
High Involvement
Explicit
special ingredients
41. Attention - Interest - Desire - Action
pathos
Types of Segmentation
Low involvement
AIDA
42. Questions behavior of the consumer and quality of the product
sense appeal
Qualitative research
repitition
Symbols
43. Connects to audience emotions to win them over to your product
avant guard
Quantitative research
call to action
pathos
44. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
Types of Consumer Responses
Segmenting
bait and switch
45. Two-way communication; a dialogue or conversation
glittering generality
bandwagon
Interactive Communication
Targeting
46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
testimonial
SMCR model
Campaign Plan
47. Involves the researcher actually living the life of the people or group being studied.
unfinished
Profiles
Ethnographic research
SMCR model
48. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Explicit
Glamourous You
Functions of a Reference Group
Business Plan
49. Research used to gather info about a particular market
The Big Lie
Market research
humor
External Noise
50. Fiving us compliments to try to sell a product
unfinished
Flattery
Observation research
Primary Research