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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records behaviors of consumers when exposed to product
Types of Consumer Responses
repitition
Observation research
unfinished
2. Research that actually measures what it says it measures
Validity
humor
Glamourous You
Niche Market
3. Descriptions of the target audience that read like a description of someone you know.
Targeting
Slippery Slope
Profiles
Buzz Marketing
4. Meaningless or empty words that dont give specific details
weasel words
price appeal
prizes - sweepstakes and gifts
Affective advertising
5. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
6. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
fact and figures
Reliability
The various ways to segment consumers
nostalgia
7. To affect parents and make them want to buy the product for their child
parental appeal
Don't Get Left Out
Niche Market
unique claim
8. Use jokes or laughter to get you engaged in a commercial
ethos
humor
transfer
Easy to Use
9. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
games and activities
High Involvement
Buzz Marketing
Reference Group
10. Informing you about how the product works or helps you
Primary Research
claim
Types of Segmentation
High Involvement
11. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Business Plan
Warm and Fuzzy
bait and switch
Plain Folks
12. A rhetorical question in which their really isnt an answer
transfer
Experts
rhetorical claim
Intensity
13. Gives the illusion that if someone else has it then i should have it too
Validity
Misleading and unethical advertisong techniques
bandwagon
The Big Lie
14. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
The Mass Communication Approach
product comparrision
Simple Solution
Warm and Fuzzy
15. Repeating words or sounds
testimonial
endorsement
repitition
Age
16. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
call to action
Primary Research
parental appeal
17. Sensory images to get you interested in their product
Testimonials
sense appeal
Valid advertising techniques
External Noise
18. Builds trustworthyness/credability of product
Intensity
nostalgia
ethos
AIDA
19. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
individuality
sense appeal
Age
testimonial
20. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
fear
bait and switch
weasel words
Segmenting
21. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Desires that Successful Brands Satisfy
Affective advertising
Simple Solution
Market research
22. Group of people you use as a model for behavior in specific situations
Reference Group
Red Herrin
Slippery Slope
Ethnographic research
23. Identifies people who are in the market for the product
call to action
facts and fiqures
sales and price
Consumer research
24. Compares the product to its competetors
humor
Observation research
Marketing Plan
product comparrision
25. More tightly focused on solving a particular marketing communication problem in a specified time.
fact and figures
Niche Market
Campaign Plan
Marketing Plan
26. Most popular demographic used by advertisers
endorsement
price appeal
Association
Age
27. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
SWOT analysis
VALS
Neuromarketing
28. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
External Noise
Qualitative research
Types of Consumer Responses
Targeting
29. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
Quantitative research
claim
facts and fiqures
30. Intentionally do not finish a claim
unfinished
unique claim
Need recognition
card stacking
31. A distraction from the real issue
snob appeal
Qualitative research
Red Herrin
Testimonials
32. If you use this product - you will be just like the people in the ad
transfer
Consumer research
Influences on Consumer Decision making
glittering generality
33. Questions behavior of the consumer and quality of the product
Glamourous You
unique claim
Qualitative research
transfer
34. Where advertisers stress positive qualities and ignore negatives
pathos
Explicit
card stacking
VALS
35. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
bait and switch
fear
Misleading and unethical advertisong techniques
Influences on Consumer Decision making
36. May cover a more specific division of the company; focused on maximizing profit
weasel words
The Mass Communication Approach
Secondary Research
Business Plan
37. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
Qualitative research
Types of Segmentation
IMC plan
card stacking
38. Telling you what to do---"Buy today!" - "Vote now!"
call to action
Explicit
Age
Observation research
39. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Validity
External Noise
Misleading and unethical advertisong techniques
avant guard
40. Using costumers fond memories to buy a product
nostalgia
IMC plan
weasel words
Culture and Corporate Culture
41. A regular person using a product to show how good it is
Slippery Slope
Warm and Fuzzy
Valid advertising techniques
testimonial
42. Many products are nearly identical
humor
Segmenting
nostalgia
unique claim
43. Fiving us compliments to try to sell a product
Desires that Successful Brands Satisfy
call to action
games and activities
Flattery
44. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Slippery Slope
Reference Group
Affective advertising
Adaption Process
45. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
endorsement
Consumer Behavior
SWOT analysis
Internal Noise
46. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
Don't Get Left Out
SMCR model
bandwagon
Warm and Fuzzy
47. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
The Mass Communication Approach
Age
Glamourous You
VALS
48. Indication of an important trend in marketing that is moving beyond two-way communication
Niche Market
Buzz Marketing
Market research
The Mass Communication Approach
49. Attention - Interest - Desire - Action
bait and switch
patriotisim
AIDA
Age
50. Focuses on all the elements of advertising
Reliability
Advertising research
facts and fiqures
sense appeal