Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Background research that uses available published info about a topic






2. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






3. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






4. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






5. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






6. Where advertisers stress positive qualities and ignore negatives






7. Many products are nearly identical






8. Compares the product to its competetors






9. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






10. Taking a dangerous and fearful approach to a commercial






11. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






12. If you buy something you will be the first to have it






13. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






14. The reaction the audience has to the message






15. Telling only positive things about something or someone - without giving evidence or facts






16. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






17. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






18. May cover a more specific division of the company; focused on maximizing profit






19. Attention - Interest - Desire - Action






20. Uses a logical argument of fact to persuade you to buy the product






21. People testifying about the value or quality of a product in order to sell it






22. Uncovers critical info that becomes the basis for strategic planning






23. Research that actually measures what it says it measures






24. Meaningless or empty words that dont give specific details






25. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






26. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






27. Descriptions of the target audience that read like a description of someone you know.






28. A celeberty or famous fiqure that is endorcing a product






29. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






30. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






31. Identifies people who are in the market for the product






32. Promoting a special ingredient may make you think the product works better than others






33. If you use this product - you will be just like the people in the ad






34. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






35. Statistics percentages - and numbers to convince you that this product is better than something else






36. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






37. Advertisers assure us that their products are foolproof and easy to use.






38. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






39. Using a chance to win a prize to attract attention






40. Telling you what to do---"Buy today!" - "Vote now!"






41. Records behaviors of consumers when exposed to product






42. A type of testimonial to try to sell something because it is down-to-earth or easy to use






43. Delivers numerical data






44. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






45. Intentionally do not finish a claim






46. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






47. Group of people you use as a model for behavior in specific situations






48. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






49. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






50. You can run the test over and over and get the same answer