Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using a chance to win a prize to attract attention






2. Research used to gather info about a particular market






3. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






4. If you buy something you will be the first to have it






5. Builds trustworthyness/credability of product






6. May cover a more specific division of the company; focused on maximizing profit






7. To affect parents and make them want to buy the product for their child






8. Appeals to costumers disire to be different from everybody else






9. Occurs when the consumer recognizes a need for a product






10. Research that actually measures what it says it measures






11. A regular person using a product to show how good it is






12. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






13. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






14. Connects to audience emotions to win them over to your product






15. Records behaviors of consumers when exposed to product






16. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






17. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






18. People devoted to a particular brand. E.g. HOG;Harley Owners Group






19. Statistics percentages - and numbers to convince you that this product is better than something else






20. Most popular demographic used by advertisers






21. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






22. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






23. Where advertisers stress positive qualities and ignore negatives






24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






25. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






26. Intentionally do not finish a claim






27. People testifying about the value or quality of a product in order to sell it






28. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






29. Info that is collected for first from original sources






30. A type of testimonial to try to sell something because it is down-to-earth or easy to use






31. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






32. Group of people you use as a model for behavior in specific situations






33. Use jokes or laughter to get you engaged in a commercial






34. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






35. A rhetorical question in which their really isnt an answer






36. Advertisers assure us that their products are foolproof and easy to use.






37. Repeating words or sounds






38. Showing or announcing a discounted price can make a product look better






39. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






40. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






41. Telling only positive things about something or someone - without giving evidence or facts






42. Fiving us compliments to try to sell a product






43. The reaction the audience has to the message






44. More tightly focused on solving a particular marketing communication problem in a specified time.






45. Descriptions of the target audience that read like a description of someone you know.






46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






47. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






48. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






49. Identifies people who are in the market for the product






50. Many products are nearly identical