Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






2. Group of people you use as a model for behavior in specific situations






3. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






4. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






5. A process which outlines the important players and steps






6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






8. Descriptions of the target audience that read like a description of someone you know.






9. You can run the test over and over and get the same answer






10. Informing you about how the product works or helps you






11. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






12. Repeating words or sounds






13. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






14. A distraction from the real issue






15. Involves the researcher actually living the life of the people or group being studied.






16. Fiving us compliments to try to sell a product






17. Showing or announcing a discounted price can make a product look better






18. To show loyalty patriotisim to the country






19. Taking a dangerous and fearful approach to a commercial






20. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






21. Gives the illusion that if someone else has it then i should have it too






22. Using symbols to suggest an association with a positive influence






23. New brain- science approach to how people think






24. Research used to gather info about a particular market






25. Questions behavior of the consumer and quality of the product






26. Advertisers assure us that their products are foolproof and easy to use.






27. Compares the product to its competetors






28. Occurs when the consumer recognizes a need for a product






29. Use jokes or laughter to get you engaged in a commercial






30. Draws away from a negative feature they ushually hide it with good stuff






31. Background research that uses available published info about a topic






32. Compile info about the product - the product category - competitors - and other details of the marketing environment






33. If you buy something you will be the first to have it






34. Records behaviors of consumers when exposed to product






35. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






36. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






37. People testifying about the value or quality of a product in order to sell it






38. An appeal that deals with time - creates a sense of urgency






39. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






40. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






41. Indication of an important trend in marketing that is moving beyond two-way communication






42. A regular person using a product to show how good it is






43. Most popular demographic used by advertisers






44. If you use this product - you will be just like the people in the ad






45. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






46. Connects to audience emotions to win them over to your product






47. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






48. Research that actually measures what it says it measures






49. Focuses on all the elements of advertising






50. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)