Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A belief that if you buy this product then your apart of an elite club






2. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






3. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






4. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






5. Records behaviors of consumers when exposed to product






6. Group of people you use as a model for behavior in specific situations






7. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






8. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






9. A type of testimonial to try to sell something because it is down-to-earth or easy to use






10. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






11. A celeberty or famous fiqure that is endorcing a product






12. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






13. Using costumers fond memories to buy a product






14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






15. Cheap product that you can afford






16. Builds trustworthyness/credability of product






17. May cover a more specific division of the company; focused on maximizing profit






18. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






19. An appeal that deals with time - creates a sense of urgency






20. If you buy something you will be the first to have it






21. People testifying about the value or quality of a product in order to sell it






22. Delivers numerical data






23. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






24. Questions behavior of the consumer and quality of the product






25. Telling only positive things about something or someone - without giving evidence or facts






26. Subsegments of a more general market.






27. Connects to audience emotions to win them over to your product






28. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






29. Two-way communication; a dialogue or conversation






30. Indication of an important trend in marketing that is moving beyond two-way communication






31. Background research that uses available published info about a topic






32. New brain- science approach to how people think






33. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






34. Advertisers assure us that their products are foolproof and easy to use.






35. If you use this product - you will be just like the people in the ad






36. Descriptions of the target audience that read like a description of someone you know.






37. A rhetorical question in which their really isnt an answer






38. Where advertisers stress positive qualities and ignore negatives






39. Attention - Interest - Desire - Action






40. You can run the test over and over and get the same answer






41. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






42. To show loyalty patriotisim to the country






43. Repeating words or sounds






44. Using a chance to win a prize to attract attention






45. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






46. Telling you what to do---"Buy today!" - "Vote now!"






47. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






48. More tightly focused on solving a particular marketing communication problem in a specified time.






49. Suggesting that you must have the product to be happy - popular or satisfied






50. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)