Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intentionally do not finish a claim






2. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






3. Where advertisers stress positive qualities and ignore negatives






4. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






5. Repeating words or sounds






6. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. Informing you about how the product works or helps you






8. Focuses on all the elements of advertising






9. You can run the test over and over and get the same answer






10. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






11. Two-way communication; a dialogue or conversation






12. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






13. A celeberty or famous fiqure that is endorcing a product






14. Descriptions of the target audience that read like a description of someone you know.






15. Research that actually measures what it says it measures






16. Suggesting that association with a person or product can make you special






17. If you use this product - you will be just like the people in the ad






18. Builds trustworthyness/credability of product






19. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






20. Sensory images to get you interested in their product






21. Showing or announcing a discounted price can make a product look better






22. Connects to audience emotions to win them over to your product






23. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






24. Meaningless or empty words that dont give specific details






25. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






26. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






27. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






28. If you buy something you will be the first to have it






29. Indication of an important trend in marketing that is moving beyond two-way communication






30. Background research that uses available published info about a topic






31. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






32. People testifying about the value or quality of a product in order to sell it






33. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






34. Using a chance to win a prize to attract attention






35. A type of testimonial to try to sell something because it is down-to-earth or easy to use






36. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






37. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






38. Telling only positive things about something or someone - without giving evidence or facts






39. Records behaviors of consumers when exposed to product






40. Appeals to costumers disire to be different from everybody else






41. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






42. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






43. Gives the illusion that if someone else has it then i should have it too






44. Most popular demographic used by advertisers






45. Use jokes or laughter to get you engaged in a commercial






46. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






47. Attention - Interest - Desire - Action






48. Group of people you use as a model for behavior in specific situations






49. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






50. Advertisers assure us that their products are foolproof and easy to use.