Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






2. The reaction the audience has to the message






3. A regular person using a product to show how good it is






4. Telling only positive things about something or someone - without giving evidence or facts






5. A belief that if you buy this product then your apart of an elite club






6. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






7. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






8. Meaningless or empty words that dont give specific details






9. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






10. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






11. Intentionally do not finish a claim






12. Taking a dangerous and fearful approach to a commercial






13. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


14. If you buy something you will be the first to have it






15. Descriptions of the target audience that read like a description of someone you know.






16. Developed for a brand or product line and evaluated annually






17. A rhetorical question in which their really isnt an answer






18. Indication of an important trend in marketing that is moving beyond two-way communication






19. Promoting a special ingredient may make you think the product works better than others






20. Using symbols to suggest an association with a positive influence






21. People devoted to a particular brand. E.g. HOG;Harley Owners Group






22. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






23. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






24. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






25. Occurs when the consumer recognizes a need for a product






26. If you use this product - you will be just like the people in the ad






27. Identifies people who are in the market for the product






28. Informing you about how the product works or helps you






29. Connects to audience emotions to win them over to your product






30. Builds trustworthyness/credability of product






31. Sensory images to get you interested in their product






32. To affect parents and make them want to buy the product for their child






33. Info that is collected for first from original sources






34. Background research that uses available published info about a topic






35. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






36. Subsegments of a more general market.






37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






38. Suggesting that association with a person or product can make you special






39. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






40. Draws away from a negative feature they ushually hide it with good stuff






41. Group of people you use as a model for behavior in specific situations






42. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






43. Research used to gather info about a particular market






44. May cover a more specific division of the company; focused on maximizing profit






45. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






46. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






47. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






48. Personnal attacks people do to discredit their ideas






49. An appeal that deals with time - creates a sense of urgency






50. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)