Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that actually measures what it says it measures






2. Using a chance to win a prize to attract attention






3. To show loyalty patriotisim to the country






4. A rhetorical question in which their really isnt an answer






5. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






6. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






7. Occurs when the consumer recognizes a need for a product






8. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






9. Informing you about how the product works or helps you






10. Cheap product that you can afford






11. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






12. Using symbols to suggest an association with a positive influence






13. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






14. If you buy something you will be the first to have it






15. A process which outlines the important players and steps






16. Subsegments of a more general market.






17. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






18. Sensory images to get you interested in their product






19. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






20. Showing or announcing a discounted price can make a product look better






21. Telling you what to do---"Buy today!" - "Vote now!"






22. Compares the product to its competetors






23. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






24. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






25. Meaningless or empty words that dont give specific details






26. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






27. Intentionally do not finish a claim






28. Questions behavior of the consumer and quality of the product






29. Where advertisers stress positive qualities and ignore negatives






30. Group of people you use as a model for behavior in specific situations






31. New brain- science approach to how people think






32. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






33. Research used to gather info about a particular market






34. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






35. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






36. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


37. Info that is collected for first from original sources






38. Descriptions of the target audience that read like a description of someone you know.






39. Many products are nearly identical






40. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






41. To affect parents and make them want to buy the product for their child






42. Promoting a special ingredient may make you think the product works better than others






43. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






44. Identifies people who are in the market for the product






45. Uses a logical argument of fact to persuade you to buy the product






46. Indication of an important trend in marketing that is moving beyond two-way communication






47. Most popular demographic used by advertisers






48. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






49. An appeal that deals with time - creates a sense of urgency






50. A regular person using a product to show how good it is