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Test your basic knowledge |
Advertising Techniques
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Functions of a Reference Group
unique claim
Glamourous You
Reliability
2. Descriptions of the target audience that read like a description of someone you know.
Profiles
transfer
special ingredients
Business Plan
3. Using symbols to suggest an association with a positive influence
Age
Symbols
fact and figures
Reference Group
4. Subsegments of a more general market.
Niche Market
Valid advertising techniques
Market research
Low involvement
5. Developed for a brand or product line and evaluated annually
sense appeal
Ethnographic research
Reference Group
Marketing Plan
6. Records behaviors of consumers when exposed to product
Intensity
The various ways to segment consumers
Observation research
Association
7. Gives the illusion that if someone else has it then i should have it too
Internal Noise
bandwagon
Reference Group
Culture and Corporate Culture
8. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
patriotisim
Consumer Behavior
transfer
Brand Communities
9. Research that actually measures what it says it measures
Validity
Slippery Slope
Easy to Use
Adaption Process
10. Promoting a special ingredient may make you think the product works better than others
Plain Folks
special ingredients
fact and figures
call to action
11. Suggesting that you must have the product to be happy - popular or satisfied
must have
claim
bandwagon
unfinished
12. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Observation research
card stacking
bait and switch
Explicit
13. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Consumer Behavior
fact and figures
Marketing Plan
The various ways to segment consumers
14. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SWOT analysis
bandwagon
product comparrision
External Noise
15. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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16. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
name-calling
parental appeal
snob appeal
games and activities
17. Builds trustworthyness/credability of product
Internal Noise
Types of Segmentation
Simple Solution
ethos
18. Suggesting that association with a person or product can make you special
must have
snob appeal
High Involvement
Easy to Use
19. Occurs when the consumer recognizes a need for a product
Symbols
Need recognition
name-calling
Warm and Fuzzy
20. Telling you what to do---"Buy today!" - "Vote now!"
Plain Folks
call to action
transfer
diversion
21. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Desires that Successful Brands Satisfy
Low involvement
Glamourous You
bait and switch
22. Personnal attacks people do to discredit their ideas
name-calling
Ethnographic research
Primary Research
SWOT analysis
23. Using a chance to win a prize to attract attention
Explicit
card stacking
must have
prizes - sweepstakes and gifts
24. Delivers numerical data
Quantitative research
Red Herrin
Advertising research
Valid advertising techniques
25. Research used to gather info about a particular market
endorsement
facts and fiqures
special ingredients
Market research
26. Two-way communication; a dialogue or conversation
The Mass Communication Approach
Neuromarketing
Interactive Communication
Market research
27. A belief that if you buy this product then your apart of an elite club
Neuromarketing
Glamourous You
elitist appeal
rhetorical claim
28. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
The Big Lie
Warm and Fuzzy
diversion
Valid advertising techniques
29. Telling only positive things about something or someone - without giving evidence or facts
testimonial
glittering generality
claim
Validity
30. Indication of an important trend in marketing that is moving beyond two-way communication
Bribery
Feedback
Buzz Marketing
VALS
31. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Reliability
transfer
Internal Noise
Symbols
32. Meaningless or empty words that dont give specific details
sense appeal
weasel words
Easy to Use
External Noise
33. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Types of Consumer Responses
AIDA
Psychographics
product comparrision
34. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
call to action
External Noise
elitist appeal
Explicit
35. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
prizes - sweepstakes and gifts
Culture and Corporate Culture
Desires that Successful Brands Satisfy
Functions of a Reference Group
36. Use jokes or laughter to get you engaged in a commercial
Desires that Successful Brands Satisfy
humor
Market research
Valid advertising techniques
37. Questions behavior of the consumer and quality of the product
ethos
sense appeal
Qualitative research
Functions of a Reference Group
38. Advertisers assure us that their products are foolproof and easy to use.
Easy to Use
Profiles
Segmenting
Market research
39. New brain- science approach to how people think
Influences on Consumer Decision making
Neuromarketing
Association
diversion
40. The reaction the audience has to the message
patriotisim
bandwagon
Desires that Successful Brands Satisfy
Feedback
41. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Internal Noise
Types of Segmentation
parental appeal
snob appeal
42. Focuses on all the elements of advertising
prizes - sweepstakes and gifts
Low involvement
patriotisim
Advertising research
43. Appeals to costumers disire to be different from everybody else
individuality
pathos
Plain Folks
Consumer research
44. More tightly focused on solving a particular marketing communication problem in a specified time.
Campaign Plan
Glamourous You
games and activities
VALS
45. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
Explicit
Profiles
bait and switch
Kairos
46. Sensory images to get you interested in their product
sense appeal
call to action
pathos
Plain Folks
47. A distraction from the real issue
Red Herrin
bait and switch
Age
Segmenting
48. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
diversion
Affective advertising
Niche Market
High Involvement
49. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Ethnographic research
Association
Buzz Marketing
sales and price
50. Many products are nearly identical
sense appeal
weasel words
snob appeal
unique claim
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