Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Repeating words or sounds






2. Uses a logical argument of fact to persuade you to buy the product






3. Meaningless or empty words that dont give specific details






4. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






5. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






6. A type of testimonial to try to sell something because it is down-to-earth or easy to use






7. Using symbols to suggest an association with a positive influence






8. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






9. Taking a dangerous and fearful approach to a commercial






10. Compares the product to its competetors






11. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






12. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






13. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr






14. Draws away from a negative feature they ushually hide it with good stuff






15. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






16. Most popular demographic used by advertisers






17. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






18. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






19. Cheap product that you can afford






20. Using costumers fond memories to buy a product






21. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






22. If you buy something you will be the first to have it






23. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






24. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






25. Informing you about how the product works or helps you






26. Two-way communication; a dialogue or conversation






27. Group of people you use as a model for behavior in specific situations






28. Compile info about the product - the product category - competitors - and other details of the marketing environment






29. A belief that if you buy this product then your apart of an elite club






30. Subsegments of a more general market.






31. Occurs when the consumer recognizes a need for a product






32. Background research that uses available published info about a topic






33. To affect parents and make them want to buy the product for their child






34. May cover a more specific division of the company; focused on maximizing profit






35. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






36. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






37. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






38. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






39. Info that is collected for first from original sources






40. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






41. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






42. New brain- science approach to how people think






43. Use jokes or laughter to get you engaged in a commercial






44. Telling only positive things about something or someone - without giving evidence or facts






45. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






46. A regular person using a product to show how good it is






47. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






48. Questions behavior of the consumer and quality of the product






49. Appeals to costumers disire to be different from everybody else






50. Statistics percentages - and numbers to convince you that this product is better than something else