Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






2. Appeals to costumers disire to be different from everybody else






3. Records behaviors of consumers when exposed to product






4. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






5. A regular person using a product to show how good it is






6. A distraction from the real issue






7. Draws away from a negative feature they ushually hide it with good stuff






8. Uncovers critical info that becomes the basis for strategic planning






9. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






10. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






11. A rhetorical question in which their really isnt an answer






12. Info that is collected for first from original sources






13. Descriptions of the target audience that read like a description of someone you know.






14. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






15. Suggesting that association with a person or product can make you special






16. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






17. Attention - Interest - Desire - Action






18. An appeal that deals with time - creates a sense of urgency






19. Showing or announcing a discounted price can make a product look better






20. Occurs when the consumer recognizes a need for a product






21. Identifies people who are in the market for the product






22. Intentionally do not finish a claim






23. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






24. Using symbols to suggest an association with a positive influence






25. Questions behavior of the consumer and quality of the product






26. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






27. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






28. Sensory images to get you interested in their product






29. Advertisers assure us that their products are foolproof and easy to use.






30. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






31. The reaction the audience has to the message






32. People devoted to a particular brand. E.g. HOG;Harley Owners Group






33. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






34. Cheap product that you can afford






35. Compile info about the product - the product category - competitors - and other details of the marketing environment






36. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






37. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






38. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






39. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






40. More tightly focused on solving a particular marketing communication problem in a specified time.






41. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






42. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






43. Use jokes or laughter to get you engaged in a commercial






44. Suggesting that you must have the product to be happy - popular or satisfied






45. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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46. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






47. Subsegments of a more general market.






48. Telling only positive things about something or someone - without giving evidence or facts






49. Gives the illusion that if someone else has it then i should have it too






50. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors