Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






2. Taking a dangerous and fearful approach to a commercial






3. A rhetorical question in which their really isnt an answer






4. Advertisers assure us that their products are foolproof and easy to use.






5. If you use this product - you will be just like the people in the ad






6. Descriptions of the target audience that read like a description of someone you know.






7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






8. A regular person using a product to show how good it is






9. Occurs when the consumer recognizes a need for a product






10. A distraction from the real issue






11. Involves the researcher actually living the life of the people or group being studied.






12. Connects to audience emotions to win them over to your product






13. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






14. Delivers numerical data






15. You can run the test over and over and get the same answer






16. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






17. Uses a logical argument of fact to persuade you to buy the product






18. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






19. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






20. The reaction the audience has to the message






21. Cheap product that you can afford






22. Using a chance to win a prize to attract attention






23. People testifying about the value or quality of a product in order to sell it






24. Two-way communication; a dialogue or conversation






25. Promoting a special ingredient may make you think the product works better than others






26. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






27. Telling only positive things about something or someone - without giving evidence or facts






28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






29. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






30. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






31. Meaningless or empty words that dont give specific details






32. Research that actually measures what it says it measures






33. Focuses on all the elements of advertising






34. Attention - Interest - Desire - Action






35. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






36. A type of testimonial to try to sell something because it is down-to-earth or easy to use






37. Appeals to costumers disire to be different from everybody else






38. Personnal attacks people do to discredit their ideas






39. People devoted to a particular brand. E.g. HOG;Harley Owners Group






40. A process which outlines the important players and steps






41. Group of people you use as a model for behavior in specific situations






42. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






43. Suggesting that you must have the product to be happy - popular or satisfied






44. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






45. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






46. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






47. A belief that if you buy this product then your apart of an elite club






48. A celeberty or famous fiqure that is endorcing a product






49. Sensory images to get you interested in their product






50. New brain- science approach to how people think