Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






2. If you buy something you will be the first to have it






3. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






4. Where advertisers stress positive qualities and ignore negatives






5. Draws away from a negative feature they ushually hide it with good stuff






6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. Fiving us compliments to try to sell a product






8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






9. An appeal that deals with time - creates a sense of urgency






10. To show loyalty patriotisim to the country






11. Using symbols to suggest an association with a positive influence






12. May cover a more specific division of the company; focused on maximizing profit






13. If you use this product - you will be just like the people in the ad






14. A belief that if you buy this product then your apart of an elite club






15. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






16. Compares the product to its competetors






17. Two-way communication; a dialogue or conversation






18. Compile info about the product - the product category - competitors - and other details of the marketing environment






19. Showing or announcing a discounted price can make a product look better






20. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






21. Research used to gather info about a particular market






22. Uncovers critical info that becomes the basis for strategic planning






23. Most popular demographic used by advertisers






24. New brain- science approach to how people think






25. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






26. The reaction the audience has to the message






27. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






28. Use jokes or laughter to get you engaged in a commercial






29. More tightly focused on solving a particular marketing communication problem in a specified time.






30. A regular person using a product to show how good it is






31. Promoting a special ingredient may make you think the product works better than others






32. Research that actually measures what it says it measures






33. To affect parents and make them want to buy the product for their child






34. People devoted to a particular brand. E.g. HOG;Harley Owners Group






35. Personnal attacks people do to discredit their ideas






36. Delivers numerical data






37. A distraction from the real issue






38. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






39. Using a chance to win a prize to attract attention






40. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






41. Informing you about how the product works or helps you






42. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






43. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






44. Involves the researcher actually living the life of the people or group being studied.






45. Repeating words or sounds






46. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






47. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






48. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






49. Questions behavior of the consumer and quality of the product






50. You can run the test over and over and get the same answer