Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Connects to audience emotions to win them over to your product






2. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






3. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






4. If you buy something you will be the first to have it






5. Use jokes or laughter to get you engaged in a commercial






6. Group of people you use as a model for behavior in specific situations






7. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






8. Telling you what to do---"Buy today!" - "Vote now!"






9. Attention - Interest - Desire - Action






10. May cover a more specific division of the company; focused on maximizing profit






11. A distraction from the real issue






12. Identifies people who are in the market for the product






13. If you use this product - you will be just like the people in the ad






14. Advertisers assure us that their products are foolproof and easy to use.






15. People devoted to a particular brand. E.g. HOG;Harley Owners Group






16. Builds trustworthyness/credability of product






17. Subsegments of a more general market.






18. Descriptions of the target audience that read like a description of someone you know.






19. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






20. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






21. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






22. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






23. Using costumers fond memories to buy a product






24. Info that is collected for first from original sources






25. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






26. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






27. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr






28. Promoting a special ingredient may make you think the product works better than others






29. Compile info about the product - the product category - competitors - and other details of the marketing environment






30. Compares the product to its competetors






31. Where advertisers stress positive qualities and ignore negatives






32. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






33. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






34. Research used to gather info about a particular market






35. An appeal that deals with time - creates a sense of urgency






36. Gives the illusion that if someone else has it then i should have it too






37. Intentionally do not finish a claim






38. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






39. Telling only positive things about something or someone - without giving evidence or facts






40. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






41. Background research that uses available published info about a topic






42. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






43. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






44. Personnal attacks people do to discredit their ideas






45. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






46. To show loyalty patriotisim to the country






47. Draws away from a negative feature they ushually hide it with good stuff






48. A belief that if you buy this product then your apart of an elite club






49. The reaction the audience has to the message






50. Statistics percentages - and numbers to convince you that this product is better than something else