Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compile info about the product - the product category - competitors - and other details of the marketing environment






2. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






3. Fiving us compliments to try to sell a product






4. Meaningless or empty words that dont give specific details






5. Group of people you use as a model for behavior in specific situations






6. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






7. Info that is collected for first from original sources






8. A regular person using a product to show how good it is






9. A type of testimonial to try to sell something because it is down-to-earth or easy to use






10. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






11. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






12. Using a chance to win a prize to attract attention






13. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






14. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






15. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






16. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






17. Descriptions of the target audience that read like a description of someone you know.






18. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






19. A celeberty or famous fiqure that is endorcing a product






20. Many products are nearly identical






21. Background research that uses available published info about a topic






22. You can run the test over and over and get the same answer






23. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






24. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






25. Subsegments of a more general market.






26. Draws away from a negative feature they ushually hide it with good stuff






27. Cheap product that you can afford






28. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






29. Advertisers assure us that their products are foolproof and easy to use.






30. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






31. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






32. If you use this product - you will be just like the people in the ad






33. A distraction from the real issue






34. May cover a more specific division of the company; focused on maximizing profit






35. Indication of an important trend in marketing that is moving beyond two-way communication






36. People devoted to a particular brand. E.g. HOG;Harley Owners Group






37. More tightly focused on solving a particular marketing communication problem in a specified time.






38. Records behaviors of consumers when exposed to product






39. The reaction the audience has to the message






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. Focuses on all the elements of advertising






42. A belief that if you buy this product then your apart of an elite club






43. Telling only positive things about something or someone - without giving evidence or facts






44. A rhetorical question in which their really isnt an answer






45. Telling you what to do---"Buy today!" - "Vote now!"






46. Connects to audience emotions to win them over to your product






47. Identifies people who are in the market for the product






48. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr






49. People testifying about the value or quality of a product in order to sell it






50. Primary tool used to evaluate strengths - weaknesses - opportunities and threats