Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






2. Attention - Interest - Desire - Action






3. Compile info about the product - the product category - competitors - and other details of the marketing environment






4. More tightly focused on solving a particular marketing communication problem in a specified time.






5. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






6. Most popular demographic used by advertisers






7. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






8. Advertisers assure us that their products are foolproof and easy to use.






9. Descriptions of the target audience that read like a description of someone you know.






10. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






11. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






12. Indication of an important trend in marketing that is moving beyond two-way communication






13. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






14. Showing or announcing a discounted price can make a product look better






15. Repeating words or sounds






16. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






17. Group of people you use as a model for behavior in specific situations






18. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






19. To show loyalty patriotisim to the country






20. Promoting a special ingredient may make you think the product works better than others






21. A distraction from the real issue






22. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






23. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






24. Questions behavior of the consumer and quality of the product






25. A rhetorical question in which their really isnt an answer






26. Using costumers fond memories to buy a product






27. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






28. Personnal attacks people do to discredit their ideas






29. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






30. Informing you about how the product works or helps you






31. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






32. Fiving us compliments to try to sell a product






33. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






34. Meaningless or empty words that dont give specific details






35. Research that actually measures what it says it measures






36. Involves the researcher actually living the life of the people or group being studied.






37. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






38. Occurs when the consumer recognizes a need for a product






39. To affect parents and make them want to buy the product for their child






40. New brain- science approach to how people think






41. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






42. Using symbols to suggest an association with a positive influence






43. If you use this product - you will be just like the people in the ad






44. May cover a more specific division of the company; focused on maximizing profit






45. Two-way communication; a dialogue or conversation






46. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






47. Info that is collected for first from original sources






48. Suggesting that you must have the product to be happy - popular or satisfied






49. Uncovers critical info that becomes the basis for strategic planning






50. A regular person using a product to show how good it is