Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






2. A rhetorical question in which their really isnt an answer






3. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






4. Attention - Interest - Desire - Action






5. An appeal that deals with time - creates a sense of urgency






6. Showing or announcing a discounted price can make a product look better






7. Suggesting that association with a person or product can make you special






8. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






9. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






10. Fiving us compliments to try to sell a product






11. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






12. A type of testimonial to try to sell something because it is down-to-earth or easy to use






13. Intentionally do not finish a claim






14. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






15. Indication of an important trend in marketing that is moving beyond two-way communication






16. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric






17. New brain- science approach to how people think






18. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






19. A regular person using a product to show how good it is






20. Identifies people who are in the market for the product






21. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






22. Using a chance to win a prize to attract attention






23. Draws away from a negative feature they ushually hide it with good stuff






24. Personnal attacks people do to discredit their ideas






25. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






26. Research used to gather info about a particular market






27. People testifying about the value or quality of a product in order to sell it






28. Meaningless or empty words that dont give specific details






29. Builds trustworthyness/credability of product






30. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






31. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






32. Statistics percentages - and numbers to convince you that this product is better than something else






33. Records behaviors of consumers when exposed to product






34. Info that is collected for first from original sources






35. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






36. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






37. Gives the illusion that if someone else has it then i should have it too






38. Use jokes or laughter to get you engaged in a commercial






39. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






40. Many products are nearly identical






41. Informing you about how the product works or helps you






42. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






43. A process which outlines the important players and steps






44. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






45. Compile info about the product - the product category - competitors - and other details of the marketing environment






46. Two-way communication; a dialogue or conversation






47. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






48. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






49. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






50. A celeberty or famous fiqure that is endorcing a product







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests