Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you buy something you will be the first to have it






2. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






3. Suggesting that association with a person or product can make you special






4. Many products are nearly identical






5. Cheap product that you can afford






6. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






7. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






8. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






9. Records behaviors of consumers when exposed to product






10. Connects to audience emotions to win them over to your product






11. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






12. The reaction the audience has to the message






13. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






14. Using symbols to suggest an association with a positive influence






15. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






16. Repeating words or sounds






17. Two-way communication; a dialogue or conversation






18. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






19. You can run the test over and over and get the same answer






20. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






21. Questions behavior of the consumer and quality of the product






22. Subsegments of a more general market.






23. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






24. A process which outlines the important players and steps






25. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






26. Statistics percentages - and numbers to convince you that this product is better than something else






27. An appeal that deals with time - creates a sense of urgency






28. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






29. Compares the product to its competetors






30. Identifies people who are in the market for the product






31. Telling you what to do---"Buy today!" - "Vote now!"






32. Fiving us compliments to try to sell a product






33. Intentionally do not finish a claim






34. Sensory images to get you interested in their product






35. People testifying about the value or quality of a product in order to sell it






36. Where advertisers stress positive qualities and ignore negatives






37. Research used to gather info about a particular market






38. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






39. Occurs when the consumer recognizes a need for a product






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






42. Meaningless or empty words that dont give specific details






43. Developed for a brand or product line and evaluated annually






44. Involves the researcher actually living the life of the people or group being studied.






45. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






46. Group of people you use as a model for behavior in specific situations






47. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






48. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






49. Using costumers fond memories to buy a product






50. Promoting a special ingredient may make you think the product works better than others