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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Repeating words or sounds
repitition
Consumer Behavior
nostalgia
sense appeal
2. Info that is collected for first from original sources
ethos
External Noise
card stacking
Primary Research
3. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Culture and Corporate Culture
card stacking
patriotisim
Warm and Fuzzy
4. A process which outlines the important players and steps
Desires that Successful Brands Satisfy
External Noise
The Mass Communication Approach
humor
5. Suggesting that you must have the product to be happy - popular or satisfied
AIDA
elitist appeal
must have
fact and figures
6. Suggesting that association with a person or product can make you special
fear
testimonial
Slippery Slope
snob appeal
7. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
Market research
repitition
unfinished
8. Fiving us compliments to try to sell a product
Observation research
Consumer research
Types of Consumer Responses
Flattery
9. Advertisers assure us that their products are foolproof and easy to use.
fact and figures
Easy to Use
price appeal
SWOT analysis
10. Promoting a special ingredient may make you think the product works better than others
Types of Segmentation
special ingredients
call to action
The Mass Communication Approach
11. Compares the product to its competetors
product comparrision
Advertising research
Easy to Use
snob appeal
12. Uses a logical argument of fact to persuade you to buy the product
Interactive Communication
patriotisim
logos
Flattery
13. Occurs when the consumer recognizes a need for a product
Brand Communities
Need recognition
product comparrision
Qualitative research
14. Using costumers fond memories to buy a product
Bribery
nostalgia
Influences on Consumer Decision making
Brand Communities
15. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
The Big Lie
Intensity
Flattery
Valid advertising techniques
16. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Plain Folks
testimonial
Flattery
Misleading and unethical advertisong techniques
17. Uncovers critical info that becomes the basis for strategic planning
Need recognition
Strategic research
bandwagon
claim
18. Focuses on all the elements of advertising
Low involvement
Qualitative research
Advertising research
logos
19. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Niche Market
Types of Consumer Responses
bait and switch
fact and figures
20. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
bait and switch
Easy to Use
Qualitative research
21. Delivers numerical data
Desires that Successful Brands Satisfy
Quantitative research
Primary Research
Business Plan
22. Descriptions of the target audience that read like a description of someone you know.
Plain Folks
glittering generality
Profiles
Types of Consumer Responses
23. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)
Buzz Marketing
The Big Lie
AIDA
Quantitative research
24. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
SMCR model
Types of Segmentation
bandwagon
25. Identifies people who are in the market for the product
Reference Group
repitition
Qualitative research
Consumer research
26. If you buy something you will be the first to have it
Reliability
avant guard
Profiles
Marketing Plan
27. Use jokes or laughter to get you engaged in a commercial
Easy to Use
Campaign Plan
humor
testimonial
28. An appeal that deals with time - creates a sense of urgency
Age
Profiles
Primary Research
Kairos
29. Builds trustworthyness/credability of product
ethos
Brand Communities
Influences on Consumer Decision making
IMC plan
30. Involves the researcher actually living the life of the people or group being studied.
Observation research
pathos
Glamourous You
Ethnographic research
31. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SMCR model
Profiles
Affective advertising
Market research
32. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Simple Solution
Ethnographic research
claim
special ingredients
33. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
card stacking
repitition
unfinished
34. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
Explicit
Adaption Process
fact and figures
The Big Lie
35. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Desires that Successful Brands Satisfy
Explicit
repitition
logos
36. A regular person using a product to show how good it is
Market research
rhetorical claim
testimonial
pathos
37. Background research that uses available published info about a topic
Qualitative research
Low involvement
unfinished
Secondary Research
38. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
sales and price
rhetorical claim
Types of Consumer Responses
39. People testifying about the value or quality of a product in order to sell it
rhetorical claim
Testimonials
bait and switch
Feedback
40. You can run the test over and over and get the same answer
Misleading and unethical advertisong techniques
Market research
fear
Reliability
41. Intentionally do not finish a claim
Easy to Use
High Involvement
unfinished
name-calling
42. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
logos
Desires that Successful Brands Satisfy
price appeal
Feedback
43. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
nostalgia
sales and price
Feedback
44. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Culture and Corporate Culture
prizes - sweepstakes and gifts
sense appeal
Warm and Fuzzy
45. Draws away from a negative feature they ushually hide it with good stuff
diversion
IMC plan
humor
Primary Research
46. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment
Kairos
facts and fiqures
Affective advertising
Market research
47. Personnal attacks people do to discredit their ideas
name-calling
Quantitative research
The Big Lie
Glamourous You
48. Records behaviors of consumers when exposed to product
Observation research
The Big Lie
Targeting
product comparrision
49. Using a chance to win a prize to attract attention
elitist appeal
Targeting
Don't Get Left Out
prizes - sweepstakes and gifts
50. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
Experts
fact and figures
SMCR model