/* */

Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






2. May cover a more specific division of the company; focused on maximizing profit






3. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






4. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






5. Meaningless or empty words that dont give specific details






6. Suggesting that association with a person or product can make you special






7. Using symbols to suggest an association with a positive influence






8. You can run the test over and over and get the same answer






9. Records behaviors of consumers when exposed to product






10. Promoting a special ingredient may make you think the product works better than others






11. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






12. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






13. Taking a dangerous and fearful approach to a commercial






14. If you use this product - you will be just like the people in the ad






15. Compares the product to its competetors






16. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






17. Connects to audience emotions to win them over to your product






18. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






19. If you buy something you will be the first to have it






20. Developed for a brand or product line and evaluated annually






21. Two-way communication; a dialogue or conversation






22. Draws away from a negative feature they ushually hide it with good stuff






23. The reaction the audience has to the message






24. Info that is collected for first from original sources






25. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






26. A celeberty or famous fiqure that is endorcing a product






27. A process which outlines the important players and steps






28. Indication of an important trend in marketing that is moving beyond two-way communication






29. A type of testimonial to try to sell something because it is down-to-earth or easy to use






30. Many products are nearly identical






31. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






32. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






33. Uses a logical argument of fact to persuade you to buy the product






34. People testifying about the value or quality of a product in order to sell it






35. Descriptions of the target audience that read like a description of someone you know.






36. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






37. Fiving us compliments to try to sell a product






38. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






39. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






40. Compile info about the product - the product category - competitors - and other details of the marketing environment






41. Personnal attacks people do to discredit their ideas






42. New brain- science approach to how people think






43. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






44. Repeating words or sounds






45. Advertisers assure us that their products are foolproof and easy to use.






46. A belief that if you buy this product then your apart of an elite club






47. A rhetorical question in which their really isnt an answer






48. Cheap product that you can afford






49. To affect parents and make them want to buy the product for their child






50. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






//