Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records behaviors of consumers when exposed to product






2. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






3. Intentionally do not finish a claim






4. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






5. Delivers numerical data






6. Background research that uses available published info about a topic






7. A belief that if you buy this product then your apart of an elite club






8. Attention - Interest - Desire - Action






9. People devoted to a particular brand. E.g. HOG;Harley Owners Group






10. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






11. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






12. Showing or announcing a discounted price can make a product look better






13. You can run the test over and over and get the same answer






14. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






15. Using costumers fond memories to buy a product






16. Involves the researcher actually living the life of the people or group being studied.






17. Most popular demographic used by advertisers






18. Draws away from a negative feature they ushually hide it with good stuff






19. Meaningless or empty words that dont give specific details






20. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






21. A process which outlines the important players and steps






22. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






23. Developed for a brand or product line and evaluated annually






24. Descriptions of the target audience that read like a description of someone you know.






25. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr


26. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






27. Info that is collected for first from original sources






28. Advertisers assure us that their products are foolproof and easy to use.






29. To affect parents and make them want to buy the product for their child






30. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






31. Research used to gather info about a particular market






32. Use jokes or laughter to get you engaged in a commercial






33. A distraction from the real issue






34. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






35. More tightly focused on solving a particular marketing communication problem in a specified time.






36. If you buy something you will be the first to have it






37. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






38. New brain- science approach to how people think






39. Two-way communication; a dialogue or conversation






40. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






41. Subsegments of a more general market.






42. Identifies people who are in the market for the product






43. Suggesting that you must have the product to be happy - popular or satisfied






44. May cover a more specific division of the company; focused on maximizing profit






45. Many products are nearly identical






46. Builds trustworthyness/credability of product






47. Using a chance to win a prize to attract attention






48. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






49. Questions behavior of the consumer and quality of the product






50. Taking a dangerous and fearful approach to a commercial