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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






2. Suggesting that association with a person or product can make you special






3. Research used to gather info about a particular market






4. A rhetorical question in which their really isnt an answer






5. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






6. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. Personnal attacks people do to discredit their ideas






8. Gives the illusion that if someone else has it then i should have it too






9. Occurs when the consumer recognizes a need for a product






10. Fiving us compliments to try to sell a product






11. Many products are nearly identical






12. Showing or announcing a discounted price can make a product look better






13. People testifying about the value or quality of a product in order to sell it






14. Uses a logical argument of fact to persuade you to buy the product






15. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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17. Group of people you use as a model for behavior in specific situations






18. If you buy something you will be the first to have it






19. New brain- science approach to how people think






20. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






21. Using symbols to suggest an association with a positive influence






22. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






23. Descriptions of the target audience that read like a description of someone you know.






24. Where advertisers stress positive qualities and ignore negatives






25. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






26. Info that is collected for first from original sources






27. Indication of an important trend in marketing that is moving beyond two-way communication






28. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






29. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






30. Two-way communication; a dialogue or conversation






31. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






32. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






33. Telling only positive things about something or someone - without giving evidence or facts






34. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






35. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






36. Focuses on all the elements of advertising






37. Involves the researcher actually living the life of the people or group being studied.






38. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






39. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






40. Compile info about the product - the product category - competitors - and other details of the marketing environment






41. Informing you about how the product works or helps you






42. Uncovers critical info that becomes the basis for strategic planning






43. Delivers numerical data






44. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






45. To affect parents and make them want to buy the product for their child






46. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






47. Questions behavior of the consumer and quality of the product






48. Promoting a special ingredient may make you think the product works better than others






49. A process which outlines the important players and steps






50. Use jokes or laughter to get you engaged in a commercial







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Can you answer 50 questions in 15 minutes?


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