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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers assure us that their products are foolproof and easy to use.
games and activities
Psychographics
Validity
Easy to Use
2. The reaction the audience has to the message
Profiles
Feedback
Campaign Plan
Market research
3. Info that is collected for first from original sources
SMCR model
Primary Research
SWOT analysis
individuality
4. Intentionally do not finish a claim
must have
Valid advertising techniques
unfinished
individuality
5. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
ethos
diversion
transfer
6. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Age
transfer
Bribery
Primary Research
7. If you buy something you will be the first to have it
claim
product comparrision
Market research
avant guard
8. An appeal that deals with time - creates a sense of urgency
Types of Consumer Responses
pathos
Secondary Research
Kairos
9. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
games and activities
Brand Communities
fact and figures
bait and switch
10. To affect parents and make them want to buy the product for their child
parental appeal
must have
sense appeal
call to action
11. Descriptions of the target audience that read like a description of someone you know.
Interactive Communication
Profiles
rhetorical claim
bandwagon
12. Connects to audience emotions to win them over to your product
Influences on Consumer Decision making
pathos
Observation research
bandwagon
13. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Campaign Plan
Intensity
The Mass Communication Approach
weasel words
14. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
Misleading and unethical advertisong techniques
Strategic research
Consumer research
sense appeal
15. Research used to gather info about a particular market
Psychographics
Ethnographic research
Market research
sense appeal
16. To show loyalty patriotisim to the country
patriotisim
Consumer Behavior
price appeal
Primary Research
17. Questions behavior of the consumer and quality of the product
High Involvement
Brand Communities
Association
Qualitative research
18. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
Low involvement
VALS
bait and switch
High Involvement
19. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Consumer Behavior
Culture and Corporate Culture
Desires that Successful Brands Satisfy
Profiles
20. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Warm and Fuzzy
Low involvement
snob appeal
Neuromarketing
21. Informing you about how the product works or helps you
claim
Business Plan
Explicit
bandwagon
22. A process which outlines the important players and steps
Neuromarketing
claim
The Mass Communication Approach
AIDA
23. More tightly focused on solving a particular marketing communication problem in a specified time.
Campaign Plan
Flattery
games and activities
Intensity
24. Records behaviors of consumers when exposed to product
Adaption Process
Advertising research
Affective advertising
Observation research
25. Focuses on all the elements of advertising
card stacking
Advertising research
Misleading and unethical advertisong techniques
prizes - sweepstakes and gifts
26. Promoting a special ingredient may make you think the product works better than others
Explicit
facts and fiqures
special ingredients
Desires that Successful Brands Satisfy
27. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
The various ways to segment consumers
Don't Get Left Out
SWOT analysis
individuality
28. Draws away from a negative feature they ushually hide it with good stuff
Symbols
diversion
Validity
Valid advertising techniques
29. Developed for a brand or product line and evaluated annually
Marketing Plan
games and activities
name-calling
Feedback
30. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
Bribery
fear
Types of Segmentation
31. Uncovers critical info that becomes the basis for strategic planning
Flattery
parental appeal
Strategic research
Bribery
32. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Brand Communities
Segmenting
Qualitative research
Functions of a Reference Group
33. Compares the product to its competetors
IMC plan
bandwagon
Experts
product comparrision
34. Group of people you use as a model for behavior in specific situations
Reference Group
weasel words
Strategic research
Validity
35. Attention - Interest - Desire - Action
AIDA
Affective advertising
Glamourous You
Quantitative research
36. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
claim
Red Herrin
Intensity
Slippery Slope
37. Cheap product that you can afford
price appeal
sense appeal
card stacking
Misleading and unethical advertisong techniques
38. A belief that if you buy this product then your apart of an elite club
External Noise
Affective advertising
elitist appeal
product comparrision
39. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
Niche Market
sense appeal
Reference Group
40. May cover a more specific division of the company; focused on maximizing profit
Types of Segmentation
Observation research
Business Plan
Misleading and unethical advertisong techniques
41. Showing or announcing a discounted price can make a product look better
Internal Noise
rhetorical claim
Psychographics
sales and price
42. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Culture and Corporate Culture
IMC plan
Association
Reference Group
43. People testifying about the value or quality of a product in order to sell it
Brand Communities
card stacking
Testimonials
Experts
44. Two-way communication; a dialogue or conversation
Interactive Communication
The Mass Communication Approach
Kairos
pathos
45. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
sense appeal
Internal Noise
Adaption Process
Neuromarketing
46. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
unique claim
testimonial
Observation research
47. Using costumers fond memories to buy a product
Adaption Process
nostalgia
Plain Folks
Culture and Corporate Culture
48. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
unfinished
fact and figures
claim
Red Herrin
49. People devoted to a particular brand. E.g. HOG;Harley Owners Group
patriotisim
Brand Communities
Types of Consumer Responses
prizes - sweepstakes and gifts
50. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Misleading and unethical advertisong techniques
Targeting
Plain Folks
games and activities