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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Showing or announcing a discounted price can make a product look better






2. Connects to audience emotions to win them over to your product






3. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






4. Telling only positive things about something or someone - without giving evidence or facts






5. Focuses on all the elements of advertising






6. To affect parents and make them want to buy the product for their child






7. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






8. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






9. A rhetorical question in which their really isnt an answer






10. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






11. Compares the product to its competetors






12. A process which outlines the important players and steps






13. Background research that uses available published info about a topic






14. Questions behavior of the consumer and quality of the product






15. Delivers numerical data






16. Using symbols to suggest an association with a positive influence






17. Personnal attacks people do to discredit their ideas






18. New brain- science approach to how people think






19. An appeal that deals with time - creates a sense of urgency






20. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






21. Research used to gather info about a particular market






22. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






23. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






24. Use jokes or laughter to get you engaged in a commercial






25. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






26. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






27. Identifies people who are in the market for the product






28. Involves the researcher actually living the life of the people or group being studied.






29. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






30. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






31. Uses a logical argument of fact to persuade you to buy the product






32. Subsegments of a more general market.






33. If you use this product - you will be just like the people in the ad






34. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






35. Builds trustworthyness/credability of product






36. Intentionally do not finish a claim






37. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






38. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






39. Promoting a special ingredient may make you think the product works better than others






40. Compile info about the product - the product category - competitors - and other details of the marketing environment






41. Indication of an important trend in marketing that is moving beyond two-way communication






42. Sensory images to get you interested in their product






43. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






44. Suggesting that you must have the product to be happy - popular or satisfied






45. Developed for a brand or product line and evaluated annually






46. A type of testimonial to try to sell something because it is down-to-earth or easy to use






47. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






48. Research that actually measures what it says it measures






49. Meaningless or empty words that dont give specific details






50. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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Can you answer 50 questions in 15 minutes?


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