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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where advertisers stress positive qualities and ignore negatives
Market research
product comparrision
card stacking
humor
2. Using symbols to suggest an association with a positive influence
price appeal
Campaign Plan
bandwagon
Symbols
3. Occurs when the consumer recognizes a need for a product
The Mass Communication Approach
Explicit
Need recognition
Market research
4. Repeating words or sounds
Internal Noise
Niche Market
repitition
Observation research
5. To show loyalty patriotisim to the country
Primary Research
parental appeal
Affective advertising
patriotisim
6. An appeal that deals with time - creates a sense of urgency
Misleading and unethical advertisong techniques
Don't Get Left Out
Kairos
facts and fiqures
7. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
call to action
pathos
Bribery
Interactive Communication
8. A process which outlines the important players and steps
Misleading and unethical advertisong techniques
Advertising research
The Mass Communication Approach
The Big Lie
9. To affect parents and make them want to buy the product for their child
pathos
fear
Valid advertising techniques
parental appeal
10. Cheap product that you can afford
Need recognition
Niche Market
Misleading and unethical advertisong techniques
price appeal
11. Delivers numerical data
sense appeal
Qualitative research
Consumer Behavior
Quantitative research
12. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
diversion
Explicit
Intensity
Validity
13. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Qualitative research
Market research
Culture and Corporate Culture
Functions of a Reference Group
14. Use jokes or laughter to get you engaged in a commercial
Consumer Behavior
Internal Noise
Feedback
humor
15. Uncovers critical info that becomes the basis for strategic planning
glittering generality
Reference Group
individuality
Strategic research
16. Research that actually measures what it says it measures
Brand Communities
snob appeal
Consumer Behavior
Validity
17. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
unfinished
Ethnographic research
special ingredients
games and activities
18. Telling only positive things about something or someone - without giving evidence or facts
The Mass Communication Approach
Bribery
glittering generality
Targeting
19. Showing or announcing a discounted price can make a product look better
patriotisim
AIDA
price appeal
sales and price
20. Most popular demographic used by advertisers
Intensity
Plain Folks
Primary Research
Age
21. Two-way communication; a dialogue or conversation
VALS
call to action
Warm and Fuzzy
Interactive Communication
22. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
Market research
The various ways to segment consumers
High Involvement
fear
23. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Experts
fear
weasel words
Psychographics
24. Statistics percentages - and numbers to convince you that this product is better than something else
Ethnographic research
facts and fiqures
Flattery
repitition
25. A distraction from the real issue
Red Herrin
Low involvement
endorsement
The Mass Communication Approach
26. A regular person using a product to show how good it is
SMCR model
testimonial
claim
SWOT analysis
27. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
The various ways to segment consumers
Consumer Behavior
Campaign Plan
nostalgia
28. Compares the product to its competetors
Advertising research
transfer
diversion
product comparrision
29. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Slippery Slope
Desires that Successful Brands Satisfy
Valid advertising techniques
glittering generality
30. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Types of Segmentation
Affective advertising
Market research
Symbols
31. Gives the illusion that if someone else has it then i should have it too
High Involvement
Red Herrin
Flattery
bandwagon
32. Informing you about how the product works or helps you
claim
Feedback
Red Herrin
SMCR model
33. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
The various ways to segment consumers
Explicit
individuality
fact and figures
34. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
must have
High Involvement
Intensity
Valid advertising techniques
35. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val
patriotisim
Valid advertising techniques
bait and switch
Influences on Consumer Decision making
36. Identifies people who are in the market for the product
SMCR model
Consumer research
Qualitative research
Association
37. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Validity
Slippery Slope
Types of Consumer Responses
Need recognition
38. Questions behavior of the consumer and quality of the product
Reliability
Simple Solution
Qualitative research
Don't Get Left Out
39. If you buy something you will be the first to have it
Explicit
Quantitative research
Feedback
avant guard
40. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
Consumer research
Strategic research
card stacking
41. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
sense appeal
Strategic research
card stacking
call to action
42. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
Market research
Internal Noise
Primary Research
unique claim
43. The reaction the audience has to the message
product comparrision
Feedback
Valid advertising techniques
elitist appeal
44. New brain- science approach to how people think
Primary Research
Psychographics
Kairos
Neuromarketing
45. Appeals to costumers disire to be different from everybody else
Market research
Flattery
individuality
Interactive Communication
46. You can run the test over and over and get the same answer
Reliability
Qualitative research
bait and switch
claim
47. People testifying about the value or quality of a product in order to sell it
Testimonials
parental appeal
repitition
SWOT analysis
48. Subsegments of a more general market.
Niche Market
patriotisim
Consumer Behavior
Strategic research
49. Using costumers fond memories to buy a product
nostalgia
name-calling
Internal Noise
SWOT analysis
50. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
games and activities
Segmenting
fear
testimonial