Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






2. Where advertisers stress positive qualities and ignore negatives






3. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






4. Suggesting that association with a person or product can make you special






5. Most popular demographic used by advertisers






6. A celeberty or famous fiqure that is endorcing a product






7. Repeating words or sounds






8. Subsegments of a more general market.






9. Uncovers critical info that becomes the basis for strategic planning






10. Use jokes or laughter to get you engaged in a commercial






11. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






12. Informing you about how the product works or helps you






13. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






14. You can run the test over and over and get the same answer






15. People devoted to a particular brand. E.g. HOG;Harley Owners Group






16. Meaningless or empty words that dont give specific details






17. If you use this product - you will be just like the people in the ad






18. Telling only positive things about something or someone - without giving evidence or facts






19. Sensory images to get you interested in their product






20. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






21. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






22. Builds trustworthyness/credability of product






23. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






24. An appeal that deals with time - creates a sense of urgency






25. Taking a dangerous and fearful approach to a commercial






26. People testifying about the value or quality of a product in order to sell it






27. May cover a more specific division of the company; focused on maximizing profit






28. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






29. The reaction the audience has to the message






30. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






31. Descriptions of the target audience that read like a description of someone you know.






32. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






33. Delivers numerical data






34. A regular person using a product to show how good it is






35. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






36. Focuses on all the elements of advertising






37. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






38. Telling you what to do---"Buy today!" - "Vote now!"






39. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






40. Compile info about the product - the product category - competitors - and other details of the marketing environment






41. Fiving us compliments to try to sell a product






42. Research that actually measures what it says it measures






43. Using a chance to win a prize to attract attention






44. Background research that uses available published info about a topic






45. Suggesting that you must have the product to be happy - popular or satisfied






46. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






47. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






48. Gives the illusion that if someone else has it then i should have it too






49. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






50. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)