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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate
Culture and Corporate Culture
Red Herrin
price appeal
VALS
2. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
bait and switch
fact and figures
Types of Consumer Responses
Reliability
3. Gives the illusion that if someone else has it then i should have it too
Explicit
bandwagon
Experts
Business Plan
4. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
Don't Get Left Out
Glamourous You
Types of Segmentation
special ingredients
5. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.
Explicit
Desires that Successful Brands Satisfy
Easy to Use
Culture and Corporate Culture
6. Group of people you use as a model for behavior in specific situations
Reference Group
fear
Reliability
Brand Communities
7. You can run the test over and over and get the same answer
IMC plan
individuality
Explicit
Reliability
8. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
repitition
must have
games and activities
AIDA
9. Appeals to costumers disire to be different from everybody else
elitist appeal
individuality
Primary Research
High Involvement
10. A celeberty or famous fiqure that is endorcing a product
pathos
Feedback
endorsement
prizes - sweepstakes and gifts
11. Statistics percentages - and numbers to convince you that this product is better than something else
facts and fiqures
Simple Solution
Flattery
Ethnographic research
12. A belief that if you buy this product then your apart of an elite club
elitist appeal
Neuromarketing
Primary Research
Symbols
13. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
Psychographics
Validity
The various ways to segment consumers
Types of Consumer Responses
14. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Slippery Slope
endorsement
Intensity
Plain Folks
15. A rhetorical question in which their really isnt an answer
pathos
weasel words
IMC plan
rhetorical claim
16. If you buy something you will be the first to have it
fact and figures
Reference Group
avant guard
price appeal
17. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
call to action
Reliability
Internal Noise
The various ways to segment consumers
18. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Brand Communities
Red Herrin
Simple Solution
claim
19. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Simple Solution
claim
Misleading and unethical advertisong techniques
20. Taking a dangerous and fearful approach to a commercial
fear
ethos
humor
Intensity
21. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
claim
Influences on Consumer Decision making
bandwagon
22. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
avant guard
Types of Consumer Responses
Glamourous You
Adaption Process
23. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
name-calling
Simple Solution
fear
Internal Noise
24. A regular person using a product to show how good it is
Campaign Plan
testimonial
Experts
Testimonials
25. Occurs when the consumer recognizes a need for a product
AIDA
Simple Solution
Segmenting
Need recognition
26. Telling you what to do---"Buy today!" - "Vote now!"
call to action
Neuromarketing
Flattery
Plain Folks
27. Suggesting that you must have the product to be happy - popular or satisfied
must have
unfinished
Affective advertising
Low involvement
28. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Experts
Validity
The various ways to segment consumers
Don't Get Left Out
29. Showing or announcing a discounted price can make a product look better
Adaption Process
Desires that Successful Brands Satisfy
Neuromarketing
sales and price
30. Connects to audience emotions to win them over to your product
pathos
must have
Culture and Corporate Culture
Kairos
31. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
elitist appeal
call to action
Valid advertising techniques
Desires that Successful Brands Satisfy
32. Compares the product to its competetors
Plain Folks
The Big Lie
product comparrision
Buzz Marketing
33. Sensory images to get you interested in their product
Market research
High Involvement
Symbols
sense appeal
34. Builds trustworthyness/credability of product
Simple Solution
ethos
Flattery
VALS
35. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
Bribery
Profiles
Types of Consumer Responses
sense appeal
36. People testifying about the value or quality of a product in order to sell it
Testimonials
IMC plan
sales and price
Bribery
37. To affect parents and make them want to buy the product for their child
parental appeal
call to action
individuality
must have
38. Identifies people who are in the market for the product
unfinished
Consumer research
Secondary Research
Types of Consumer Responses
39. Cheap product that you can afford
Low involvement
individuality
price appeal
unique claim
40. Informing you about how the product works or helps you
claim
Association
Warm and Fuzzy
Validity
41. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Age
High Involvement
Misleading and unethical advertisong techniques
Feedback
42. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
fact and figures
Observation research
product comparrision
prizes - sweepstakes and gifts
43. Background research that uses available published info about a topic
Testimonials
Secondary Research
prizes - sweepstakes and gifts
Business Plan
44. Records behaviors of consumers when exposed to product
Interactive Communication
Observation research
product comparrision
card stacking
45. Intentionally do not finish a claim
The various ways to segment consumers
Ethnographic research
unfinished
Need recognition
46. Advertisers assure us that their products are foolproof and easy to use.
Easy to Use
Bribery
Strategic research
Explicit
47. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
call to action
card stacking
repitition
Association
48. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Feedback
High Involvement
Ethnographic research
Low involvement
49. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Feedback
Experts
diversion
Intensity
50. Repeating words or sounds
special ingredients
unfinished
patriotisim
repitition