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Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - Action






2. A belief that if you buy this product then your apart of an elite club






3. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






4. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






5. Research that actually measures what it says it measures






6. Use jokes or laughter to get you engaged in a commercial






7. Using symbols to suggest an association with a positive influence






8. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






9. Taking a dangerous and fearful approach to a commercial






10. People testifying about the value or quality of a product in order to sell it






11. Suggesting that you must have the product to be happy - popular or satisfied






12. If you use this product - you will be just like the people in the ad






13. A type of testimonial to try to sell something because it is down-to-earth or easy to use






14. Descriptions of the target audience that read like a description of someone you know.






15. Info that is collected for first from original sources






16. Gives the illusion that if someone else has it then i should have it too






17. Statistics percentages - and numbers to convince you that this product is better than something else






18. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another






19. Background research that uses available published info about a topic






20. Involves the researcher actually living the life of the people or group being studied.






21. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






22. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






23. Cheap product that you can afford






24. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






25. Delivers numerical data






26. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






27. If you buy something you will be the first to have it






28. Suggesting that association with a person or product can make you special






29. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






30. A celeberty or famous fiqure that is endorcing a product






31. Subsegments of a more general market.






32. Uses a logical argument of fact to persuade you to buy the product






33. Records behaviors of consumers when exposed to product






34. Showing or announcing a discounted price can make a product look better






35. Meaningless or empty words that dont give specific details






36. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






37. Telling you what to do---"Buy today!" - "Vote now!"






38. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






39. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






40. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






41. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






42. More tightly focused on solving a particular marketing communication problem in a specified time.






43. People devoted to a particular brand. E.g. HOG;Harley Owners Group






44. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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45. Research used to gather info about a particular market






46. Promoting a special ingredient may make you think the product works better than others






47. To affect parents and make them want to buy the product for their child






48. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






49. Most popular demographic used by advertisers






50. Focuses on all the elements of advertising







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Can you answer 50 questions in 15 minutes?


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