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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Advertising research
Adaption Process
High Involvement
Culture and Corporate Culture
2. Attention - Interest - Desire - Action
Market research
AIDA
Business Plan
elitist appeal
3. Involves the researcher actually living the life of the people or group being studied.
Influences on Consumer Decision making
Explicit
Campaign Plan
Ethnographic research
4. Taking a dangerous and fearful approach to a commercial
Business Plan
Intensity
Niche Market
fear
5. Info that is collected for first from original sources
Buzz Marketing
product comparrision
Primary Research
Validity
6. Research used to gather info about a particular market
Consumer Behavior
Market research
Functions of a Reference Group
Glamourous You
7. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Neuromarketing
Types of Consumer Responses
Adaption Process
Reference Group
8. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
patriotisim
Desires that Successful Brands Satisfy
AIDA
Ethnographic research
9. Connects to audience emotions to win them over to your product
Neuromarketing
pathos
logos
The various ways to segment consumers
10. Group of people you use as a model for behavior in specific situations
Intensity
nostalgia
Reference Group
Symbols
11. People devoted to a particular brand. E.g. HOG;Harley Owners Group
Bribery
Segmenting
Brand Communities
Qualitative research
12. Showing or announcing a discounted price can make a product look better
sales and price
sense appeal
External Noise
games and activities
13. People testifying about the value or quality of a product in order to sell it
Internal Noise
Testimonials
avant guard
Experts
14. A distraction from the real issue
Association
Kairos
Plain Folks
Red Herrin
15. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
AIDA
diversion
Experts
Types of Consumer Responses
16. A celeberty or famous fiqure that is endorcing a product
endorsement
weasel words
Warm and Fuzzy
Secondary Research
17. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Low involvement
Consumer Behavior
Adaption Process
claim
18. Uses a logical argument of fact to persuade you to buy the product
Types of Segmentation
SMCR model
logos
Market research
19. Gives the illusion that if someone else has it then i should have it too
Buzz Marketing
Kairos
pathos
bandwagon
20. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
IMC plan
snob appeal
SWOT analysis
Influences on Consumer Decision making
21. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
unique claim
Bribery
Symbols
unfinished
22. Where advertisers stress positive qualities and ignore negatives
Testimonials
Adaption Process
Market research
card stacking
23. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
product comparrision
The Mass Communication Approach
unique claim
24. Developed for a brand or product line and evaluated annually
Marketing Plan
fact and figures
prizes - sweepstakes and gifts
Strategic research
25. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
The Big Lie
avant guard
Desires that Successful Brands Satisfy
26. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
unfinished
bait and switch
product comparrision
Need recognition
27. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Segmenting
Symbols
High Involvement
transfer
28. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
logos
Psychographics
avant guard
IMC plan
29. You can run the test over and over and get the same answer
Reference Group
repitition
Reliability
Kairos
30. Questions behavior of the consumer and quality of the product
Qualitative research
High Involvement
transfer
Low involvement
31. To affect parents and make them want to buy the product for their child
Qualitative research
sales and price
parental appeal
Consumer research
32. Subsegments of a more general market.
humor
unfinished
Testimonials
Niche Market
33. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product
Intensity
parental appeal
Primary Research
Kairos
34. Descriptions of the target audience that read like a description of someone you know.
Profiles
Need recognition
Age
Explicit
35. More tightly focused on solving a particular marketing communication problem in a specified time.
Experts
Campaign Plan
logos
repitition
36. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
name-calling
AIDA
The Mass Communication Approach
Types of Segmentation
37. A type of testimonial to try to sell something because it is down-to-earth or easy to use
fear
Plain Folks
Advertising research
humor
38. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
sales and price
Business Plan
Adaption Process
Valid advertising techniques
39. Research that actually measures what it says it measures
Misleading and unethical advertisong techniques
Reference Group
Market research
Validity
40. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
sense appeal
testimonial
must have
41. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
prizes - sweepstakes and gifts
Psychographics
Profiles
Kairos
42. Personnal attacks people do to discredit their ideas
Reliability
Niche Market
Warm and Fuzzy
name-calling
43. Statistics percentages - and numbers to convince you that this product is better than something else
Simple Solution
Market research
Easy to Use
facts and fiqures
44. Using symbols to suggest an association with a positive influence
Strategic research
Buzz Marketing
unfinished
Symbols
45. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)
Types of Segmentation
Misleading and unethical advertisong techniques
The Mass Communication Approach
Simple Solution
46. Occurs when the consumer recognizes a need for a product
repitition
Secondary Research
Need recognition
Business Plan
47. Use jokes or laughter to get you engaged in a commercial
rhetorical claim
endorsement
humor
AIDA
48. Focuses on all the elements of advertising
Advertising research
Types of Segmentation
External Noise
Age
49. Intentionally do not finish a claim
unfinished
prizes - sweepstakes and gifts
fact and figures
pathos
50. Suggesting that you must have the product to be happy - popular or satisfied
must have
glittering generality
parental appeal
Explicit