Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Draws away from a negative feature they ushually hide it with good stuff






2. Promoting a special ingredient may make you think the product works better than others






3. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






4. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






5. To affect parents and make them want to buy the product for their child






6. Compile info about the product - the product category - competitors - and other details of the marketing environment






7. Using a chance to win a prize to attract attention






8. Gives the illusion that if someone else has it then i should have it too






9. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






10. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






11. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






12. Taking a dangerous and fearful approach to a commercial






13. A rhetorical question in which their really isnt an answer






14. Uses a logical argument of fact to persuade you to buy the product






15. If you buy something you will be the first to have it






16. You can run the test over and over and get the same answer






17. Research that actually measures what it says it measures






18. Many products are nearly identical






19. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






20. Telling you what to do---"Buy today!" - "Vote now!"






21. Background research that uses available published info about a topic






22. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






23. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






24. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






25. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T






26. People testifying about the value or quality of a product in order to sell it






27. Info that is collected for first from original sources






28. More tightly focused on solving a particular marketing communication problem in a specified time.






29. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






30. Showing or announcing a discounted price can make a product look better






31. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






32. Connects to audience emotions to win them over to your product






33. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






34. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






35. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






36. Meaningless or empty words that dont give specific details






37. New brain- science approach to how people think






38. Two-way communication; a dialogue or conversation






39. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






40. Telling only positive things about something or someone - without giving evidence or facts






41. A celeberty or famous fiqure that is endorcing a product






42. Subsegments of a more general market.






43. Indication of an important trend in marketing that is moving beyond two-way communication






44. A belief that if you buy this product then your apart of an elite club






45. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


46. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive






47. Occurs when the consumer recognizes a need for a product






48. Builds trustworthyness/credability of product






49. Fiving us compliments to try to sell a product






50. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message