SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Meaningless or empty words that dont give specific details
Segmenting
diversion
weasel words
Slippery Slope
2. Compile info about the product - the product category - competitors - and other details of the marketing environment
Market research
Types of Consumer Responses
prizes - sweepstakes and gifts
Ethnographic research
3. People testifying about the value or quality of a product in order to sell it
nostalgia
weasel words
name-calling
Testimonials
4. Where advertisers stress positive qualities and ignore negatives
Slippery Slope
card stacking
transfer
parental appeal
5. Need recognition--> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
Market research
Low involvement
Quantitative research
patriotisim
6. Attention - Interest - Desire - Action
Culture and Corporate Culture
AIDA
logos
Niche Market
7. Focuses on all the elements of advertising
Advertising research
facts and fiqures
sense appeal
repitition
8. Many products are nearly identical
unique claim
External Noise
call to action
Types of Consumer Responses
9. Sensory images to get you interested in their product
sense appeal
Functions of a Reference Group
Flattery
Association
10. Uses a logical argument of fact to persuade you to buy the product
logos
Culture and Corporate Culture
Symbols
facts and fiqures
11. Info that is collected for first from original sources
Primary Research
Low involvement
The Big Lie
claim
12. Records behaviors of consumers when exposed to product
Functions of a Reference Group
Observation research
Campaign Plan
Culture and Corporate Culture
13. Using test - statistics - or information that sounds scientific to prove that one product or person is better than another
fact and figures
The Mass Communication Approach
name-calling
claim
14. Cheap product that you can afford
Neuromarketing
claim
price appeal
Secondary Research
15. Intentionally do not finish a claim
fact and figures
facts and fiqures
unfinished
diversion
16. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)
Secondary Research
Warm and Fuzzy
Business Plan
rhetorical claim
17. Suggesting that association with a person or product can make you special
sense appeal
External Noise
Adaption Process
snob appeal
18. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
parental appeal
facts and fiqures
repitition
Internal Noise
19. 1) To feel safe and secure 2) To feel comfortable 3) To be cared for and connected to others 4) To be desired by others 5) To be free to do what we want 6) To grow and become more 7) To serve others and give back 8) To be surprised and excited 9) T
Observation research
Low involvement
Desires that Successful Brands Satisfy
Culture and Corporate Culture
20. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.
Glamourous You
Misleading and unethical advertisong techniques
facts and fiqures
Simple Solution
21. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors
Consumer Behavior
Buzz Marketing
sense appeal
Targeting
22. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
23. Gives the illusion that if someone else has it then i should have it too
bandwagon
VALS
Desires that Successful Brands Satisfy
Market research
24. Using a chance to win a prize to attract attention
prizes - sweepstakes and gifts
Business Plan
Experts
Kairos
25. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)
transfer
Psychographics
Glamourous You
SWOT analysis
26. Research used to gather info about a particular market
pathos
Market research
Types of Segmentation
Validity
27. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
fact and figures
Influences on Consumer Decision making
The various ways to segment consumers
Easy to Use
28. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation
IMC plan
High Involvement
Easy to Use
Business Plan
29. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Need recognition
Plain Folks
games and activities
individuality
30. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication
Targeting
Niche Market
logos
Functions of a Reference Group
31. Subsegments of a more general market.
Niche Market
High Involvement
Secondary Research
unfinished
32. Draws away from a negative feature they ushually hide it with good stuff
logos
diversion
Desires that Successful Brands Satisfy
Marketing Plan
33. A disonest tatic where they lure a costemer for a bargain but then perswade them to buy something expensive
testimonial
bait and switch
unique claim
Age
34. Use jokes or laughter to get you engaged in a commercial
unfinished
bandwagon
Need recognition
humor
35. Questions behavior of the consumer and quality of the product
Targeting
Reference Group
Qualitative research
IMC plan
36. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
External Noise
patriotisim
Intensity
diversion
37. A regular person using a product to show how good it is
testimonial
Market research
Association
Profiles
38. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea
Feedback
Kairos
Experts
Explicit
39. Appeals to costumers disire to be different from everybody else
individuality
VALS
Culture and Corporate Culture
Affective advertising
40. Compares the product to its competetors
Profiles
Adaption Process
product comparrision
Campaign Plan
41. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Interactive Communication
Segmenting
sense appeal
bait and switch
42. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation
diversion
Types of Segmentation
transfer
Culture and Corporate Culture
43. A distraction from the real issue
Red Herrin
Influences on Consumer Decision making
Interactive Communication
unique claim
44. A celeberty or famous fiqure that is endorcing a product
Neuromarketing
elitist appeal
endorsement
IMC plan
45. Developed for a brand or product line and evaluated annually
Marketing Plan
Kairos
sense appeal
fact and figures
46. A process which outlines the important players and steps
unique claim
The Mass Communication Approach
Adaption Process
Consumer research
47. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Targeting
Valid advertising techniques
Bribery
testimonial
48. May cover a more specific division of the company; focused on maximizing profit
Business Plan
Campaign Plan
parental appeal
games and activities
49. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors
bandwagon
VALS
must have
Observation research
50. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do
Types of Consumer Responses
Marketing Plan
prizes - sweepstakes and gifts
fact and figures