Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Delivers numerical data






2. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






3. Compares the product to its competetors






4. Many products are nearly identical






5. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






6. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






7. A process which outlines the important players and steps






8. Taking a dangerous and fearful approach to a commercial






9. Using symbols to suggest an association with a positive influence






10. If you buy something you will be the first to have it






11. Most popular demographic used by advertisers






12. Informing you about how the product works or helps you






13. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it






14. New brain- science approach to how people think






15. Telling you what to do---"Buy today!" - "Vote now!"






16. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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17. Info that is collected for first from original sources






18. Uncovers critical info that becomes the basis for strategic planning






19. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






20. Where advertisers stress positive qualities and ignore negatives






21. Descriptions of the target audience that read like a description of someone you know.






22. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






23. People testifying about the value or quality of a product in order to sell it






24. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






25. Records behaviors of consumers when exposed to product






26. Promoting a special ingredient may make you think the product works better than others






27. Suggesting that you must have the product to be happy - popular or satisfied






28. The reaction the audience has to the message






29. Claims that a product is a simple solution for your life (Using a specific brand will instantly make your life better.)






30. Demographic Segmentation - Life stage segmentation - Geographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Values and benefits based segmentation






31. You can run the test over and over and get the same answer






32. Telling only positive things about something or someone - without giving evidence or facts






33. Identifies people who are in the market for the product






34. A type of testimonial to try to sell something because it is down-to-earth or easy to use






35. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






36. Compile info about the product - the product category - competitors - and other details of the marketing environment






37. Occurs when the consumer recognizes a need for a product






38. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






39. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. Attention - Interest - Desire - Action






42. Questions behavior of the consumer and quality of the product






43. Connects to audience emotions to win them over to your product






44. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)






45. Two-way communication; a dialogue or conversation






46. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






47. Involves the researcher actually living the life of the people or group being studied.






48. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






49. Research used to gather info about a particular market






50. Fiving us compliments to try to sell a product