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Test your basic knowledge |
Advertising Techniques
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Compares the product to its competetors
pathos
must have
product comparrision
Red Herrin
2. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr
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3. A rhetorical question in which their really isnt an answer
The various ways to segment consumers
rhetorical claim
card stacking
Primary Research
4. Use jokes or laughter to get you engaged in a commercial
SMCR model
humor
Intensity
Advertising research
5. Taking a dangerous and fearful approach to a commercial
snob appeal
Age
fear
bandwagon
6. Two-way communication; a dialogue or conversation
Age
Interactive Communication
SWOT analysis
Need recognition
7. Dividing the market into groups of people who have similar characteristics in certain key product related areas.
Secondary Research
Segmenting
fact and figures
Psychographics
8. People testifying about the value or quality of a product in order to sell it
Reliability
Testimonials
Observation research
External Noise
9. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)
bait and switch
Misleading and unethical advertisong techniques
Quantitative research
Warm and Fuzzy
10. If you use this product - you will be just like the people in the ad
weasel words
Kairos
sales and price
transfer
11. Statistics percentages - and numbers to convince you that this product is better than something else
avant guard
Experts
elitist appeal
facts and fiqures
12. Where advertisers stress positive qualities and ignore negatives
card stacking
special ingredients
Secondary Research
individuality
13. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors
ethos
facts and fiqures
Internal Noise
transfer
14. A type of testimonial to try to sell something because it is down-to-earth or easy to use
Business Plan
Plain Folks
Slippery Slope
games and activities
15. Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Flattery
Low involvement
games and activities
product comparrision
16. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance
Functions of a Reference Group
Primary Research
Need recognition
Explicit
17. Descriptions of the target audience that read like a description of someone you know.
Warm and Fuzzy
Secondary Research
elitist appeal
Profiles
18. Identifies people who are in the market for the product
Red Herrin
sense appeal
Campaign Plan
Consumer research
19. Using costumers fond memories to buy a product
Easy to Use
nostalgia
snob appeal
fact and figures
20. Information (simple/direct) - Status - Peer Approval - Hero/Celebrity Endorsement - Sexual/Romantic Attraction - Entertainment - Intelligence - Independence - Unfinished Comparison - Guarantees - Scarcity - Perceptual Contrast - Scientific or Numeric
Valid advertising techniques
Profiles
Misleading and unethical advertisong techniques
diversion
21. Research used to gather info about a particular market
Market research
Testimonials
The various ways to segment consumers
Reference Group
22. Draws away from a negative feature they ushually hide it with good stuff
logos
games and activities
avant guard
diversion
23. Personal behavior and how the behavior reflects the speed with which people are willing to try something new
Adaption Process
SMCR model
Reliability
Experts
24. Group of people you use as a model for behavior in specific situations
bait and switch
Reference Group
SWOT analysis
Low involvement
25. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)
SMCR model
Primary Research
Qualitative research
The Big Lie
26. Suggesting that you must have the product to be happy - popular or satisfied
Adaption Process
must have
humor
The various ways to segment consumers
27. Sensory images to get you interested in their product
sense appeal
Types of Segmentation
Interactive Communication
External Noise
28. A process which outlines the important players and steps
Types of Consumer Responses
Interactive Communication
The Mass Communication Approach
Red Herrin
29. New brain- science approach to how people think
glittering generality
Neuromarketing
name-calling
Culture and Corporate Culture
30. Indication of an important trend in marketing that is moving beyond two-way communication
Buzz Marketing
elitist appeal
Flattery
must have
31. Involves the researcher actually living the life of the people or group being studied.
Desires that Successful Brands Satisfy
Ethnographic research
Bribery
AIDA
32. A distraction from the real issue
Types of Consumer Responses
Red Herrin
Market research
Don't Get Left Out
33. Primary tool used to evaluate strengths - weaknesses - opportunities and threats
SWOT analysis
transfer
Association
Affective advertising
34. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message
The Mass Communication Approach
External Noise
Don't Get Left Out
Influences on Consumer Decision making
35. Argues against an idea by claiming it is the first step that will result in a complete change (If we ban smoking in restaurants - they will eventual ban unhealthy food - too.)
Glamourous You
Slippery Slope
weasel words
bait and switch
36. Using images and sounds to appeal to your senses: sight - touch - smell - etc.
AIDA
Consumer research
sense appeal
elitist appeal
37. Intentionally do not finish a claim
Testimonials
weasel words
unfinished
sense appeal
38. Personnal attacks people do to discredit their ideas
snob appeal
name-calling
special ingredients
Slippery Slope
39. Meaningless or empty words that dont give specific details
avant guard
testimonial
weasel words
Reliability
40. Subsegments of a more general market.
weasel words
Desires that Successful Brands Satisfy
ethos
Niche Market
41. A regular person using a product to show how good it is
IMC plan
testimonial
rhetorical claim
Don't Get Left Out
42. Tries to persuade by promising to give us something else (Discounts - coupons - free gifts are examples.)
Bribery
AIDA
unfinished
Simple Solution
43. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers
The various ways to segment consumers
High Involvement
patriotisim
logos
44. Builds trustworthyness/credability of product
Business Plan
Misleading and unethical advertisong techniques
facts and fiqures
ethos
45. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives
IMC plan
elitist appeal
unfinished
The Mass Communication Approach
46. You can run the test over and over and get the same answer
games and activities
bandwagon
Reliability
Validity
47. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)
Association
repitition
Valid advertising techniques
Consumer research
48. The reaction the audience has to the message
Feedback
Types of Consumer Responses
Reference Group
testimonial
49. Uses a logical argument of fact to persuade you to buy the product
Influences on Consumer Decision making
Qualitative research
logos
Simple Solution
50. Attention - Interest - Desire - Action
bait and switch
must have
AIDA
weasel words