Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Primary tool used to evaluate strengths - weaknesses - opportunities and threats






2. Most popular demographic used by advertisers






3. A regular person using a product to show how good it is






4. Informing you about how the product works or helps you






5. Taking a dangerous and fearful approach to a commercial






6. Dividing the market into groups of people who have similar characteristics in certain key product related areas.






7. Personal factors that affect the reception of an advertisement - such as the receivers needs - language skills - purchase history - info-processing abilities and other personal factors






8. People testifying about the value or quality of a product in order to sell it






9. Hinders the consumer's reception of the message - includes technical and socioeconomic trends that affect the reception of the message






10. Technique that uses sentimental images - sounds - and words (Using a cute teddy bear to sell your product.)






11. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






12. 1)Divide them by type of market they represent B2B or B2C 2) Refer them to either as purchasers or customers - users - or influencers






13. 1) Provide Info 2) Serve as a means of personal comparison 3) Offer guidance






14. Many products are nearly identical






15. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






16. May cover a more specific division of the company; focused on maximizing profit






17. Records behaviors of consumers when exposed to product






18. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






19. Showing or announcing a discounted price can make a product look better






20. Identifies people who are in the market for the product






21. Descriptions of the target audience that read like a description of someone you know.






22. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






23. An appeal that deals with time - creates a sense of urgency






24. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






25. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






26. Involves the researcher actually living the life of the people or group being studied.






27. Uses a logical argument of fact to persuade you to buy the product






28. Tries to link a product - service or idea that is already desired by the target audience (Nike linked to victory.)






29. Compares the product to its competetors






30. Draws away from a negative feature they ushually hide it with good stuff






31. Indication of an important trend in marketing that is moving beyond two-way communication






32. Use jokes or laughter to get you engaged in a commercial






33. Info that is collected for first from original sources






34. Appeals to costumers disire to be different from everybody else






35. Delivers numerical data






36. Compile info about the product - the product category - competitors - and other details of the marketing environment






37. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






38. Values and Lifestyle system - which categorizes consumers according to psychological traits that correlate to purchasing behaviors






39. A type of testimonial - usually scientists - professors - and other professionals advocating for a product/idea






40. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






41. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






42. The reaction the audience has to the message






43. Using costumers fond memories to buy a product






44. A type of testimonial to try to sell something because it is down-to-earth or easy to use






45. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






46. Uncovers critical info that becomes the basis for strategic planning






47. Research used to gather info about a particular market






48. Using a chance to win a prize to attract attention






49. Gives the illusion that if someone else has it then i should have it too






50. Using images and sounds to appeal to your senses: sight - touch - smell - etc.