Test your basic knowledge |

Advertising Techniques

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Delivers numerical data






2. Uses a logical argument of fact to persuade you to buy the product






3. Attention - Interest - Desire - Action






4. Use jokes or laughter to get you engaged in a commercial






5. Advertising and marketing communication plan; outlines all of the communication activities needed to deliver on business and marketing objectives in terms of communication objectives






6. Refers to lifestyle and psychological characteristics (activities - values - interest - attitudes - opinions)






7. More than an exaggeration or hype-tells a complete falsehood (The Energizer Battery can light up the entire town.)






8. Promoting a special ingredient may make you think the product works better than others






9. People devoted to a particular brand. E.g. HOG;Harley Owners Group






10. Suggesting that you must have the product to be happy - popular or satisfied






11. S- source/ sender (advertiser) M- coded message (agency) C- Channels of communication (media) R- Receiver (target audience)






12. Culture- made up of tangible items (art - lit. - buildings - music) and intangible concepts (history - knowledge - laws - morals) that together define a group of people or a way of life - Corp. Culture- how various companies operate






13. Personnal attacks people do to discredit their ideas






14. Descriptions of the target audience that read like a description of someone you know.






15. A celeberty or famous fiqure that is endorcing a product






16. Info that is collected for first from original sources






17. Advertisers realize that we like to feel important - so they tell us that their products will make us glamorous - sophisticated - or macho.






18. Draws away from a negative feature they ushually hide it with good stuff






19. Personal behavior and how the behavior reflects the speed with which people are willing to try something new






20. Telling you what to do---"Buy today!" - "Vote now!"






21. Claims directly - fully - and or clearly expressing something- the price - the main ingredients - number of items - etc.






22. Identifying the group that might be the most profitable audience and the most likely to respond to marketing communication






23. Focuses on all the elements of advertising






24. You can run the test over and over and get the same answer






25. Sensory images to get you interested in their product






26. Taking a dangerous and fearful approach to a commercial






27. Need Recognition--> Information Search --> Evaluation of Alternatives--> Purchase Decision--> Postpurchase Evaluation






28. Background research that uses available published info about a topic






29. Group of people you use as a model for behavior in specific situations






30. Advertisers sometimes lead us to believe that we will miss an important opportunity if we don't buy their product right awasy. This techniques might come in the form of a limited-time offer or an indication that only a very limited quantity of the pr

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31. A message to the consumer about a brand. It gets attention and provides info - sometimes even a bit of entertainment






32. May cover a more specific division of the company; focused on maximizing profit






33. How individuals or groups select - purchase - use - or dispose of products - as well as the needs and wants that motivate these behaviors






34. Out-of-Context Quotations - Exploitation of Fears and Misgiving - Health Fraud - Credit Repair - Get Rick Quick Schemes - Supermarket Specials - Bait and Switch - Product Misrepresentation - Travel Fraud (you got a free holiday!)






35. Using superlatives (greatest - best - fastest) - comparatives (better - improved - increased) - and hyperbole to try to hype up the product






36. To affect parents and make them want to buy the product for their child






37. Cheap product that you can afford






38. Using costumers fond memories to buy a product






39. A belief that if you buy this product then your apart of an elite club






40. Involves the researcher actually living the life of the people or group being studied.






41. Uncovers critical info that becomes the basis for strategic planning






42. Showing or announcing a discounted price can make a product look better






43. Psychological- state of mind - needs - wants - satisfaction - personality Social/ Cultural- Culture - Social class - family - demographic Behavioral- Quantity usage - brand relationship innovation Market Segment- target audience Norms - Val






44. Occurs when the consumer recognizes a need for a product






45. 1) see/hear 2) feel 3) think/understand 4) connect 5) believe 6) act/do






46. Appeals to costumers disire to be different from everybody else






47. Using images and sounds to appeal to your senses: sight - touch - smell - etc.






48. People testifying about the value or quality of a product in order to sell it






49. Most popular demographic used by advertisers






50. Compile info about the product - the product category - competitors - and other details of the marketing environment







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Can you answer 50 questions in 15 minutes?


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