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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brand awareness - brand preference - brand insistence
Corporate Strategy
levels of brand loyalty
Limited Partner
consumer market
2. Expensive - rarely purchased good or service
General (Active) Partner
Specialty Good/Specialty Service
Inflation
Deregulation
3. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
Prime Rate
Safety
market segmentation
contract
4. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
accounts receivable turnover ratio
private brands
owner's equity
Centralized Organization
5. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
Unlimited Liability
direct marketing
Limited Liability
management by objectives (MBO)
6. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
Wheeler-Lea Act of 1938
psychographics
corporate strategies
Convenience Good/Convenience Service
7. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
Goals
certain disabilities and illnesses
long-term liabilities
delegate the task
8. Customer value created by converting raw materials and other inputs into finished goods and services
organizational market
form utility
responsibilities of a financial manager
generic products
9. Partner who actively manages a firm and who has unlimited liability for its debts
wants
introductory stage
brand names
General (Active) Partner
10. Measures income earned on owners' investment - formula: Net income/total owners' equity
direct mail
general expenses
news conference
return on equity ratio
11. Owner of shares of stock in a corporation
contingency plans
skim pricing
Stockholder (or Shareholder)
Ethics
12. Provides protection for the product - makes products easier to display - and attracts attention
loss-leader
demographics
function of packaging
Environmental Analysis
13. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
Chain of Command
European Union (EU)
Joint Venture
accounts receivable turnover ratio
14. Somethings needed by a community and provided by its government
Chain of Command
time utility
Market economy
Public Goods
15. Identification and marketing of a social issues - cause - or idea to selected target markets
marketing mix
cause-related marketing
Organization Chart
Imperfect Competition
16. The various appliances and devices for creating - storing - exchanging - and using information in diverse modes - including visual images - voice - multimedia - and business data
Services
Information Technology (IT)
Demand
consumer market
17. The combination of 'characteristics of a product of service that bear on its ability to satisfy stated or implied needs'
job rotation
customer buying behavior
Quality
growth strategies
18. Business costs that increase with the number of units produced
variable costs
transaction
mission statement
license
19. Assets - liabilities = owner's equity
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20. Process of dealing with employees who are represented by a union
Labor Relations
Controlling
product
Goods Operations (Goods Production)
21. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
current assets
Three reasons nations trade
break-even analysis
decline stage
22. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
demographics
Mixed Management
Industrial Goods
depreciation
23. Deliver quality products - and provide effective customer service; keeps customers satisfied and helps retain long-term loyalty
Demand
accrual basis
Collusion
why companies learn about customers so they can stay in touch with their current needs and wants
24. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
factors that influence pricing decisions
place utility
benchmarking
Chain of Command
25. The action of ensuring that operations produce products that meet specific quality standards
Intellectual Property
schematic of marketing process
benchmarking
Quality Control
26. A leadership style where the manager is directive and controlling
market segmentation
media
Tactical Management
Mission Statement
27. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
elements of a company's marketing mix
generic products
Market
Corporate Strategy
28. Process through which a manager allocates work to subordinates
Delegation
Deregulation
Demand
profitability ratios
29. Media: person to person - telephone - web; audience: small groups; intensity: high; purpose: inform - persuade
Supply
personal sales approach
steps in the strategic marketing planning process
social media approach
30. People are internally motivated
Organization Chart
news conference
theory y
accounts receivable turnover ratio
31. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
Ethical Behavior
loss-leader pricing
Price Fixing
demographics
32. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
earnings per share
productivity - the success of the managers - and the morale of the other employees
national brands
middle management
33. Physical products purchased by consumers for personal use
Consumer Goods
social commerce
trade allowance
Work Specialization
34. Elimination of rules that restrict business activity
permission marketing
Deregulation
Perfect competition
market
35. Market or industry characterized by numerous small firms producing an identical product
Business Cycle
Perfect competition
Corporate Bond
Leadership
36. Ethical or unethical behaviors by employees in the context of their jobs
Herzberg's two-factor theory
target markets
fixed costs
Business Ethics
37. Management process of guiding and motivating employees to meet an organization's objectives
debt financing
Leading
downsizing
profitability ratios
38. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
geographics
integrated marketing communications
Three reasons nations trade
Hostile Work Environment
39. Leaders need vision that is realistic and feasible. The strategic vision should be clear - cohesive - consistent and flexible. Includes analysis of the agency's internal and external environments (strengths - weaknesses - opportunities - and thr
Chief Executive Officer (CEO)
Purpose of Strategic Planning
activity ratios
responsibility
40. Acquiring funds by selling shares of a company's stock
geographics
equity financing
financial control
brand mark
41. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
variable costs
premiums
Philosophy
brand managers
42. Difference of revenues - costs - and profit from the planned amounts.
Wholesaler
accounts receivable
Out-sourcing
Variance
43. Effective acquisition and use of money
financial management
stages of product development
promotional strategy
Work Specialization
44. Act of obtaining a desired object or services from another party by offering something of value in return
management by objectives (MBO)
auction
assume that all workers are content with their work
exchange process
45. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
accounts payable
Private enterprise
promotional strategy
discount pricing
46. Form - time - place - possession
European Union (EU)
Officers
Merger
types of utility
47. Process of converting government enterprises into privately owned companies
Privatization
theory x
Convenience Good/Convenience Service
cash basis
48. Portion of a brand that can be expressed orally - including letters - words - or numbers
Benefits
brand names
Oligopoly
contract
49. Help identify and distinguish the product - provide information about the product such as ingredients - shelf life - operating procedures - and UPC codes which are used for scanning sales information and monitoring inventory and pricing
Out-sourcing
function of labels
geodemographics
liquidity ratios
50. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
relationship marketing
Monopoly
Corporate Governance
pull strategy