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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selling or supporting the sales process over the telephone
current ratio
telemarketing
brand managers
forecasting
2. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
Swot Analysis
downsizing
geodemographics
vertical analysis
3. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
customer loyalty
time utility
price based pricing
accounts payable
4. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
Strategic Management
geodemographics
Management
permission marketing
5. Hybrid of a closely held corporation and a partnership - organized and operated like a corporation but treated as a partnership for tax purposes
Controlling
functional strategies
S Corporation
Purchasing Power Party
6. Partner who actively manages a firm and who has unlimited liability for its debts
General (Active) Partner
premiums
North American Free Trade Agreement (NAFTA)
opportunity cost
7. Activities producing tangible products such as radios - newspapers - buses and textbooks
Hostile Work Environment
Venture Capital Company
Goods Operations (Goods Production)
financial control
8. The creation and sharing of product-related information among customers and potential customers
Service Operations (Service Production)
social commerce
Small Business Administration (SBA)
brand
9. Costs created in the process of generating revenues
persuasive advertising
expenses
Ethical Behavior
selling expenses
10. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
fixed assets
grand strategies
Swot Analysis
sales promotion approach
11. Small groups in the same work area that have scheduled meetings about problems and how to fix them
quality control circles
bundling
introductory stage
responsibility
12. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
Three reasons nations trade
Monopolistic competition
Monopoly
Environmental Analysis
13. Ratios that measure the overall financial performance of a firm- include return on sales - return on investment - and earnings per share
profitability ratios
penetration pricing
Business (or Competitive) Strategy
Purpose of Strategic Planning
14. Assets - liabilities = owner's equity
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15. Portion of a company's assets that belongs to the owners after obligations to all creditors have been met
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16. Partnership between two or more companies to closely link their brand names together for a single product
price based pricing
theory y
Standard of living
co-branding
17. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
Inflation
brand mark
relationship marketing
growth strategies
18. Customer value added by making a product available in a convenient location
break-even analysis
brand extension
benchmarking
place utility
19. Claims against a firm's assets by creditors - such as banks and suppliers
form utility
Long-range or strategic planning
Nepotism
liabilities
20. Free or bargain-priced items offered to encourage customers to buy a product
Patent
premiums
capital budgeting
Mass Production
21. Helps companies set goals - develop new products - segment markets - plan future marketing programs - evaluate the effectiveness of a marketing program - keep an eye on competition - and measure customer satisfaction
marketing research
Service Operations (Service Production)
accrual basis
credit
22. Process of planning and executing the conception - pricing - promotion - and distribution of ideas - goods - and services to create and maintain relationships
marketing
Processing
Competition
Hostile Work Environment
23. Direct communication other than personal sales contacts designed to effect a measurable response
direct marketing
assets equation
Limited Partnership
Labor Productivity
24. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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25. The act of transferring net revenue and expense account balances to retained earnings for the period
Specialty Good/Specialty Service
close the books
need
Supply
26. Process through which a manager allocates work to subordinates
Centralized Organization
Delegation
geodemographics
distribution channels
27. Product made or grown domestically but sold abroad
brand equity
Recovery
Export
reminder advertising
28. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
Unlimited Liability
demographics
Merger
strategic marketing planning
29. Business costs that remain constant regardless of the number of units produced
net income
vertical analysis
Unemployment
fixed costs
30. Act of obtaining a desired object or services from another party by offering something of value in return
positive reinforcement
Identity Influence
Labor Relations
exchange process
31. Codified rules of behavior enforced by society
Laws
push strategy
schematic of marketing process
place marketing
32. People are internally motivated
Board of Directors
theory y
point-of-purchase display
organization behavior modification
33. Discount offered by producers to wholesalers and retailers
Monopoly
point-of-purchase display
vertical analysis
trade allowance
34. Management process of monotoring an organization's performance to ensure that it is meeting its goals
Import
grand strategies
Controlling
methods of finance for an expanding business
35. Is the way in which tasks in an organization are divided into separate jobs. - Also known as division of labor - Assembly line worker.
Wheeler-Lea Act of 1938
S Corporation
Short-Term Goal
Work Specialization
36. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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37. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
private brands
product advertising
social commerce
Whistle Blower
38. Planned economic system in which the government owns and operates only selected major sources of production
Reward Influence
Socialism
Wholesaler
Labor Relations
39. Assets = liabilities + owner's equity
Common Law
accounting equation
factors that influence pricing decisions
advertising approach
40. All costs of operation that are not included under cost of goods sold
operating expenses
Recession
Extractor
Monopoly
41. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
benchmarking
contract
Marketing
price based pricing
42. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
laissez-faire Leadership style
marketing mix
categories of customer communication
marketable securities
43. Customer value created by converting raw materials and other inputs into finished goods and services
assume that all workers are content with their work
assets equation
form utility
break-even point
44. Exchange of value between parties
transaction
sales promotion approach
dynamic pricing
Specialty Good/Specialty Service
45. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
opportunity cost
social media
management by objectives (MBO)
profitability ratios
46. Brands owned by the manufacturers and distributed nationally
need
Regulatory (Administrative) Law
national brands
Collusion
47. Delegating more power to employees
empowerment
Decision-Making Skills
Quid Pro Quo Harassment
theory x
48. A focus on developing and maintaining long-term relationships with customers - suppliers - and distribution partners for mutual benefit
theory y
Authority
relationship marketing
Flat Organizational Structure
49. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
target markets
Business Plan
current ratio
decline stage
50. Provides protection for the product - makes products easier to display - and attracts attention
utility
function of packaging
Recession
current assets