SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products characterized by a plain label - with no advertising and no brand name
Procedure
liquidity ratios
how companies learn about customer
generic products
2. A business that is involvec with moving goods from producers to consumers
price
Marketer
Workplace Diversity
brand mark
3. Help identify and distinguish the product - provide information about the product such as ingredients - shelf life - operating procedures - and UPC codes which are used for scanning sales information and monitoring inventory and pricing
function of labels
common pricing strategies
marketing mix
stages in the life cycle of a product
4. Intermediary who sells products to other businesses for resale to final consumers
break-even point
place marketing
Natural monopoly
Wholesaler
5. A governing plan for accomplishing goals and objectives. Explain how goals will be achieved. Define the general course and scope of activities. Serve as basis for future decisions - actions and help coordinate plans. Control performance - increase
Expert Influence
Policy
revenues
brand extension
6. A measure of the sensitivity of demand to changes in price
factors that influence pricing decisions
price elasticity
Quality Control
organization behavior modification
7. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
inside board members
Closely Held (or Private) Corporation
Purchasing Power Party
brand
8. Exchange of value between parties
license
transaction
news conference
Quality Control
9. The ability to get others to accoplish tasks because of the position the leader holds
Stockholder (or Shareholder)
Position Influence
Gross National Product (GNP)
capital budgeting
10. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
General Partnership
Organization Chart
skim pricing
Top Manager
11. Inexpensive good or service purchased and consumed rapidly and regularly
Wholesaler
Retrenchment
Sarbanes-Oxley Act of 2002 (Sarbox)
Convenience Good/Convenience Service
12. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
responsibility
customer buying behavior
Leadership
Privatization
13. Difference between a person's actual state and his or her ideal state; provides the basic motivation to make a purchase
Expert Influence
customer buying behavior
generic products
need
14. Mix of people in organizations in terms of essential/demographic status
trade allowance
double-entry bookkeeping
Workplace Diversity
contingency plans
15. Promotional campaigns that send information only to those people who've specifically asked to receive it
Autocratic Leadership style
permission marketing
current ratio
social commerce
16. A short - specific written statement of the reason a business exists and what it wants to achieve.
mission statement
positioning
return on investment
Swot Analysis
17. Systems for moving goods and services from producers to customers; also known as marketing channels
Services
Mass Production
distribution channels
Merger
18. Amounts that are currently due to a company
accounts receivable
Swot Analysis
Market
return on equity ratio
19. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Stockholder (or Shareholder)
Wheeler-Lea Act of 1938
market share
Depression
20. Managers and workers cooperating as a team
Democratic Leadership Style
Merger
merger
Organization Chart
21. Group of individuals working together to achieve shared job-related goals - such as higher pay - shorter working hours - more job security - greater benefits - or better working conditions
variable costs
forecasting
Labor Union
Private enterprise
22. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
Marketing
Strategic Alliance
utility
objectives
23. Codified rules of behavior enforced by society
license
personal selling
Gross National Product (GNP)
Laws
24. The act of transferring net revenue and expense account balances to retained earnings for the period
accounts receivable turnover ratio
Outsourcing
theory y
close the books
25. Marketing efforts to attract people and organizations to a particular geographical area
place marketing
product mix
owner's equity
North American Free Trade Agreement (NAFTA)
26. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
Unethical Behavior
private brands
news conference
Nepotism
27. Leaders need vision that is realistic and feasible. The strategic vision should be clear - cohesive - consistent and flexible. Includes analysis of the agency's internal and external environments (strengths - weaknesses - opportunities - and thr
brand loyalty
Purpose of Strategic Planning
generic products
Limited Partnership
28. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
Theory Z
Business Plan
rebates
Capitalism
29. The portion of shareholders' equity earned by the company but not distributed to its owners in the form of dividends
Deregulation
retained earnings
Intellectual Property
Sarbanes-Oxley Act of 2002 (Sarbox)
30. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
telemarketing
long-term liabilities
Corporate Strategy
stealth marketing
31. Diagram depicting a company's structure and showing employees where they fit into its operations
Organization Chart
cost based pricing
Philosophy
Demand
32. The company founder is no longer solely responsible for all decision making during the ____.
place utility
growth through direction state
accounts receivable turnover ratio
Herzberg's two-factor theory
33. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
transaction
mission statement
sales promotion
Matrix Structures
34. The combined use of tactical and strategic management
Ethical Behavior
search advertising
Short-Term Goal
Mixed Management
35. Media: news release; audience: broad - intensity: passive - active; purpose: inform
public relations approach
price
Ethical Behavior
Board of Directors
36. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
Leadership Style
grand strategies
Insider Trading
Consumer Goods
37. Elimination of rules that restrict business activity
Deregulation
trade promotions
Services
forecasting
38. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
Board of Directors
online display advertising
Perfect competition
premiums
39. Any 12 consecutive months used as an accounting period
Limited Partnership
fiscal year
co-branding
Maslow's hierarchy of needs
40. Using relative information to predict how many jobs will be needed
Audit
test marketing
price based pricing
forecasting
41. Under the Americans with Disabilities Act - companies cannot fire or refuse to hire people because of...
Corporate Strategy
Long-range or strategic planning
certain disabilities and illnesses
capital budgeting
42. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
Supply Chain (Value Chain)
ways to expand a product line
Retailer
Officers
43. 12 month accounting period that begins on January 1 and ends on December 31
ratio analysis
Marketer
calendar year
theory y
44. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
premiums
Democratic Leadership Style
Real GDP
marketing strategy
45. A group of customer who need or want a particular product and have the money to buy it
word of mouth
Leading
Labor Relations
market
46. Occurs when two companies form one corporation
Retailer
debt-to-equity ratio
market
merger
47. A period during which aggregate output - as measured by GDP - declines
integrated marketing communications
Labor Relations
Organizational Chart
Recession
48. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
Recession
capital investments
Theory Z
revenues
49. The ability to carry out a task
benchmarking
SWOT analysis
authority
trade allowance
50. Being accountable or being able to justify an action
responsibility
Strategy
Tactical Management
Variance