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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A series of related products offered by a firm
consumer promotion
variable costs
debt-to-equity ratio
product line
2. System that sanctions the private ownership of the factors of production and encourages entrepreneurship by offering profits as an incentive
direct marketing
brand loyalty
Capitalism
Bankruptcy
3. Law made by the authority of administrative agencies
Regulatory (Administrative) Law
generic products
Limited Partner
promotional strategy
4. Partner who actively manages a firm and who has unlimited liability for its debts
General (Active) Partner
Supply Chain (Value Chain)
Corporate Strategy
North American Free Trade Agreement (NAFTA)
5. Skills in defining problems and selecting the best courses of action
Limited Liability Corporation (LLC)
Decision-Making Skills
Market economy
marketing research
6. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
fixed costs
Long-range or strategic planning
mission statement
news release
7. A name - term - sign - symbol - design or combination of those used to identify the products of a firm and competing products
theory x
Democratic Leadership Style
Outcome-based ethics
brand
8. Demographics - psychographics - and geographics
debt-to-equity ratio
Strategic Alliance
brand extension
primary factors of market segmentation
9. The creation and sharing of product-related information among customers and potential customers
social commerce
co-branding
word of mouth
contingency plans
10. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
place utility
functional strategies
price elasticity
Natural monopoly
11. Provides protection for the product - makes products easier to display - and attracts attention
skim pricing
Centralized Organization
function of packaging
responsibilities of a financial manager
12. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
owner's equity
Goals
Position Influence
cash basis
13. Statement or document that defines the direction and scope of the promotional activities that a company will use to meet its marketing objectives
personal sales approach
promotional strategy
Ethics
delegate the task
14. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
Span of Control
Extractor
target markets
Collusion
15. Top management team of a corporation
risks of product-line extensions
Marketing
Officers
demographics
16. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
Venture Capital Company
Market
depreciation
Work Specialization
17. Difference between a person's actual state and his or her ideal state; provides the basic motivation to make a purchase
product line
need
Short-Term Goal
Limited Partner
18. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
net income
customer service
accounts receivable turnover ratio
strategic marketing planning
19. Sales volume at a given price that will cover all of a company's costs
demographics
utility
break-even point
Theory Z
20. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
auction pricing
auction
Swot Analysis
Retailer
21. Using relative information to predict how many jobs will be needed
accounting equation
behavioral segmentation
forecasting
Policy
22. Marketers focus on stimulating demand for the new product
Unemployment
Custom Manufacturing
Franchise
introductory stage
23. A document - generally issued by a state government - giving permission to start a corporation
earnings per share
owner's equity
Certificate of Incorporation
brand managers
24. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
Outcome-based ethics
commercialization
Marketer
dynamic pricing
25. A business that grows products or takes raw material from nature
Extractor
Quality Control
price elasticity
Patent
26. A leadership style where managers are less directive and involved employees in decision making
direct mail
demographics
Strategic Management
positioning
27. Enactment of federal regulations to restore public trust in accounting practices by imposing new requirements on financial activities in publicly traded corporations
Authority
break-even point
Safety
Sarbanes-Oxley Act of 2002 (Sarbox)
28. Document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented
owner's equity
Business Plan
marketing concept
steps in the strategic marketing planning process
29. Under the Americans with Disabilities Act - companies cannot fire or refuse to hire people because of...
certain disabilities and illnesses
inventory turnover ratio
levels of brand loyalty
point-of-purchase display
30. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
advertising
Monopolistic Competition
accounts receivable
form utility
31. An increase in liabilities
elements of a company's marketing mix
Outsourcing
Business (or Competitive) Strategy
debit
32. A phase of the business cycle when most people who want to work are working and businesses produce goods and services in record numbers
World Trade Organization (WTO)
loss-leader
Prosperity
Depression
33. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
assets
Decision Making
Joint Venture
Mixed Management
34. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
marketing strategy
current liabilities
coupons
Bankruptcy
35. Codified rules of behavior enforced by society
dynamic pricing
Laws
cause-related marketing
Privatization
36. Senior company managers who serve on the company's board of directors are known as ____.
current liabilities
revenues
inside board members
accounts payable
37. Identification and marketing of a social issues - cause - or idea to selected target markets
Socialism
function of labels
cause-related marketing
sales promotion
38. Strategy in which two or more organizations collaborate on a project for mutual gain
horizontal analysis
market share
Privatization
Strategic Alliance
39. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
brand names
Wholesaler
Operations (Production) Management
demographics
40. Court-granted permission for a company to not pay some or all debts
family branding
Bankruptcy
loss-leader pricing
Competition
41. The total quantity and quality of goods and services people can purchase with the currency used in their economic system
accrual basis
credit
Standard of living
objectives
42. Manager responsible for supervising the work of employees
First-Line Manager
utility
product
break-even point equation
43. Body of decisions handed down by courts ruling on individual cases
Merger
Common Law
database marketing
decline stage
44. Organization through which member nations negotiate trading agreements and resolve disputes about trade policies and practices
Work Specialization
direct marketing
World Trade Organization (WTO)
Restructuring
45. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
Long-range or strategic planning
market segmentation
General Partnership
geodemographics
46. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
Operations (Production) Management
Three reasons nations trade
objectives
break-even point equation
47. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
assets
Corporate Strategy
3 Economic Role
reminder advertising
48. Free or bargain-priced items offered to encourage customers to buy a product
price elasticity
premiums
Strategy
First-Line Manager
49. Ethical or unethical behaviors by employees in the context of their jobs
Business Ethics
news conference
Franchise
Merger
50. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
Nepotism
Theory Z
brand loyalty
Oligopoly