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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Loss of brand identity and the cannibalization of sales of other products in the product line
risks of product-line extensions
maturity stage
Centralized Organization
opportunity cost
2. Ratios that measure the effectiveness of the firm's use of its resources
Mixed Management
Ethics
personal selling
activity ratios
3. Obligations that must be next within a year
laissez-faire Leadership style
general expenses
line organization
current liabilities
4. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Limited Liability Corporation (LLC)
market
market segmentation
current assets
5. Illegal practice of using special knowledge about a firm for profit or gain
Procedure
Insider Trading
Unlimited Liability
cause-related marketing
6. Activities producing intangible and tangible products - such as entertainment - transportation - and education
Labor Union
Oligopoly
financial control
Service Operations (Service Production)
7. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
Recession
authority
grand strategies
capital investments
8. Media: tv - radio - internet - print; audience: broad - intensity: passive - purpose: inform - persuade
utility
coupons
Capitalism
advertising approach
9. Law created by consistitution(s) or by federal - state - or local legislative acts
consumer market
activity ratios
Statutory Law
Restructuring
10. Charging a high price for a new product during the introductory stage and lowering the price later
Globalization
skim pricing
Sole Proprietership
target markets
11. Measure of a firm's short-term liquidity - calculated by adding cash - marketable securities - and receivables - then divided that sum by current liabilities; also known as the acid-test ratio
national brands
Multinational (or Transnational) Corporation
Sole Proprietership
quick ratio
12. Activities needed to move a product efficiently from manufacturer to consumer
statement of cash flows
penetration pricing
Corporate Governance
Physical Distribution
13. Classification of customers on the basis of their psychological makeup - interests - and lifestyles
First-Line Manager
direct marketing
psychographics
inside board members
14. Process of converting government enterprises into privately owned companies
strategic marketing planning
Laws
Privatization
social commerce
15. Choosing one alternative from among several options
Affirmative Action
decline stage
Decision Making
Franchise
16. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
Multinational (or Transnational) Corporation
Insider Trading
Decentralized Organization
assume that all workers are content with their work
17. Statement of a firm's financial position on a particular date; also known as a statement of financial position
place utility
financial plan
promotion
balance sheet
18. Portion of a brand that cannot be expressed verbally
brand mark
Prime Rate
Outsourcing
permission marketing
19. In a ____ authority originates at the top and moves downward in a line.
Insider Trading
Consumer Goods
Telemarketing
line organization
20. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
vertical analysis
capital budgeting
online display advertising
Prosperity
21. Introducing a new product at a low price in hopes of building sales volume quickly
break-even point
penetration pricing
steps in the strategic marketing planning process
middle management
22. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
advertising approach
Limited Liability
Long-range or strategic planning
Inflation
23. Management process of determining what an organization needs to do and how best to get it done
depreciation
Planning
geodemographics
maturity stage
24. Group of individuals working together to achieve shared job-related goals - such as higher pay - shorter working hours - more job security - greater benefits - or better working conditions
Labor Union
generic products
Business Plan
job rotation
25. Postsales reductions in price - must be applied for by the purchaser
Herzberg's two-factor theory
penetration pricing
rebates
Intellectual Property
26. Creating a flatter organization structure normally cutting out middle management
Limited Partnership
consumer market
downsizing
World Trade Organization (WTO)
27. Obligation employees have to their manager for the successful completion of an assigned task
Accountability
brand extension
corporate strategies
Organizational Stakeholders
28. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
Quality Control
3 Economic Role
Business (or Competitive) Strategy
management by objectives (MBO)
29. The action of ensuring that operations produce products that meet specific quality standards
Standard of Living
Quality Control
certain disabilities and illnesses
Quid Pro Quo Harassment
30. Advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions
widgets
point-of-purchase display
World Trade Organization (WTO)
permission marketing
31. Media: discounts - coupons - rebates; audience: targeted; intensity: passive; purpose: persuade
sales promotion approach
Maslow's hierarchy of needs
penetration pricing
Controlling
32. The process of changing an organization's structure - Has a small negative effect on task performance. - Has a more significant negative effect on organizational commitment.
Closely Held (or Private) Corporation
Physical Distribution
Restructuring
current liabilities
33. Legal principal holding investors liable for a firm's debts only to the limits of their personal investments in it
categories of customer communication
Limited Liability
Goods Operations (Goods Production)
forecasting
34. A ____ is an agreement between two parties to carry out a transaction - such as the sale of goods from a seller to buyer.
Information Technology (IT)
Depression
Chain of Command
contract
35. A group of customer who need or want a particular product and have the money to buy it
Sarbanes-Oxley Act of 2002 (Sarbox)
market
Short-range or operational planning
inside board members
36. Compensation other than wages and salaries
financial management
brand mark
Benefits
brand
37. Certificates that offer discounts on particular items and are redeemed at the time of purchase
ratio analysis
coupons
Hostile Work Environment
Pure Competition
38. The union of two corporations to form a new corporation
Merger
Gross National Product (GNP)
market share
Patent
39. Complete list of all products that a company offers for sale
consumer market
product mix
Short-range or operational planning
equity financing
40. Media: person to person - telephone - web; audience: small groups; intensity: high; purpose: inform - persuade
personal sales approach
it produces the greatest amount of good for the greatest number
skim pricing
Limited Liability Corporation (LLC)
41. Managers and workers cooperating as a team
Democratic Leadership Style
contract
Price Fixing
personal sales approach
42. Product made or grown abroad but sold domestically
debt ratios
Import
Prosperity
time utility
43. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
quick ratio
cost of goods sold
institutional advertising
Delegation
44. Strategy by which managers in specific areas decide how best to achieve corporate goals through productivity
mission statement
Monopoly
Restructuring
Functional Strategy
45. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
telemarketing
growth stage
promotion
Authority
46. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
market
penetration pricing
Autocratic Leadership style
Goals
47. A firm's portion of the total sales in a market
market share
revenues
Maslow's hierarchy of needs
customer loyalty
48. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
Real GDP
ratio analysis
Depression
Mission Statement
49. Markets focus on increasing the product's market share
Public Goods
growth stage
Joint Venture
social media
50. Senior company managers who serve on the company's board of directors are known as ____.
credit
inside board members
cost of goods sold equation
Restructuring