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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Making a product available at a convenient time
Human Resource Management (HRM)
time utility
Common Law
private brands
2. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
management by objectives (MBO)
accounts payable
financial control
Position Influence
3. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
Services
Industrial Goods
Small Business Administration (SBA)
loss-leader pricing
4. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
market segmentation
debt-to-equity ratio
Outsourcing
Labor Union
5. Free or bargain-priced items offered to encourage customers to buy a product
fixed costs
price based pricing
brand equity
premiums
6. Cost of goods sold = beginning inventory + net purchases - ending inventory
Philosophy
Collusion
cost of goods sold equation
price based pricing
7. Strategy in which two or more organizations collaborate on a project for mutual gain
Strategic Alliance
contingency plans
Committee and Team Authority
North American Free Trade Agreement (NAFTA)
8. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Quid Pro Quo Harassment
dynamic pricing
commercialization
debt financing
9. An increase in liabilities
geographics
rebates
debit
Outsourcing
10. Top management team of a corporation
responsibility
Inflation
quality control circles
Officers
11. Introductory stage - growth stage - maturity stage - decline stage
Service Business
empowerment
stages in the life cycle of a product
liabilities
12. Customer value created when someone takes ownership of a product
possession utility
social commerce
marketing
Marketer
13. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
Labor Union
Philosophy
break-even point
Policy
14. A leadership style where managers are less directive and involved employees in decision making
customer service
cost of goods sold equation
brand names
Strategic Management
15. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Philosophy
Industrial Goods
Merger
Depression
16. Somethings needed by a community and provided by its government
Public Goods
function of labels
strategic marketing planning
Long-Term Goal
17. The creation and sharing of product-related information among customers and potential customers
social commerce
long-term liabilities
news release
Service Operations (Service Production)
18. Set of organizational activities directed at attracting - developing - and maintaining an effective workforce
Extractor
consumer market
Human Resource Management (HRM)
Position Influence
19. Agreement to produce and market another company's product in exchange for a royalty or fee
license
social commerce
Limited Partnership
Goal
20. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
Tall Organizational Structure
customer service
direct marketing approach
contract
21. A large number of identical products are assembled using a continuous - efficient procedure
Mass Production
Marketer
authority
search advertising
22. Group of individuals working together to achieve shared job-related goals - such as higher pay - shorter working hours - more job security - greater benefits - or better working conditions
Labor Union
statement of cash flows
distribution channels
activity ratios
23. A series of related products offered by a firm
Extension
bundling
S Corporation
product line
24. Nonsales communication that businesses have with their various audiences
strategic marketing planning
public relations
debt financing
budget
25. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
Retrenchment
Acquisition
geographic segmentation
Decentralized Organization
26. Elimination of rules that restrict business activity
Deregulation
database marketing
forecasting
net income
27. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
Recovery
price
selling expenses
Top Manager
28. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
ways to expand a product line
private brands
opportunity cost
Oligopoly
29. This level of management includes department heads and district sales managers.
wants
Limited Partner
Leading
middle management
30. Product that is dissimilar from those of competitors but than can fulfill the same need
word of mouth
Substitute Product
Imperfect Competition
Corporation
31. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
ways to expand a product line
function of labels
Span of Control
Strategic Management
32. Delegating more power to employees
Span of Control
news release
psychographics
empowerment
33. Characteristic of decentralized companies with relatively few layers of management
long-term liabilities
debt financing
gross profit
Flat Organizational Structure
34. Intermediary who sells products directly to consumers
Business Ethics
Labor Union
database marketing
Retailer
35. Tension that exists when a person's beliefs don't match his or her behaviors: a common example is buyer's remorse - when someone regrets a purchase immediately after making it
break-even point equation
time utility
Procedure
cognitive dissonance
36. Where products are conveniently placed for customers
Physical Distribution
place utility
fiscal year
point-of-purchase display
37. Brand awareness - brand preference - brand insistence
Depression
benchmarking
Labor Relations
levels of brand loyalty
38. Body of decisions handed down by courts ruling on individual cases
Limited Partner
Common Law
Convenience Good/Convenience Service
cause-related marketing
39. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
point-of-purchase display
Wheeler-Lea Act of 1938
vertical analysis
Prosperity
40. Planned economic system in which the government owns and operates only selected major sources of production
growth stage
Prosperity
Socialism
quick ratio
41. Advertising that tries to sell specific goods or services - generally by describing features - benefits - and occasionally - price
fixed costs
function of packaging
product advertising
marketing
42. Current assets minus current liabilities
Telemarketing
generic products
Stockholder (or Shareholder)
working capital
43. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
activity ratios
Top Manager
persuasive advertising
Chain of Command
44. The combination of 'characteristics of a product of service that bear on its ability to satisfy stated or implied needs'
First-Line Manager
Quality
Human Resource Management (HRM)
opportunity cost
45. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
Small Business Administration (SBA)
contract
integrated marketing communications
Purpose of Strategic Planning
46. The delivery of marketing messages to people who are not aware that they are being marketing to; these messages can be delivered by either acquaintances or strangers - depending on the technique
Tactical Management
stealth marketing
Sexual Harassment
Purchasing Power Party
47. One seller of a product - denies people competition and is against the law (They can typically raise prices)
Monopoly
product
social commerce
integrated marketing communications
48. Internal descriptors such as attitudes - interests - values - behaviors - and habits
customer buying behavior
psychographics
consumer promotion
Wheeler-Lea Act of 1938
49. Making decisions without consulting anyone
Autocratic Leadership style
organization behavior modification
break-even point equation
Collusion
50. Product made or grown abroad but sold domestically
Pure Competition
equity financing
levels of brand loyalty
Import
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