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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of goods sold = beginning inventory + net purchases - ending inventory
Prosperity
cost of goods sold equation
Organizational Structure
liabilities
2. Market or industry in which there is only one producer that can therefore set the prices on all of its products
time utility
widgets
quick ratio
Monopoly
3. Changing jobs or tasks from time to time
auction
net income
job rotation
Gross Domestic Product (GDP)
4. Mix of people in organizations in terms of essential/demographic status
Limited Liability Corporation (LLC)
Long-range or strategic planning
Workplace Diversity
function of packaging
5. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
Monopolistic Competition
customer loyalty
Unemployment
auction pricing
6. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
cost based pricing
balance sheet
Hostile Work Environment
geodemographics
7. Portion of a brand that can be expressed orally - including letters - words - or numbers
Three reasons nations trade
brand names
Public Goods
Joint Venture
8. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
Capitalism
opportunity cost
liquidity ratios
statement of cash flows
9. Unwelcome sexual advances in the workplace
negative reinforcement
Sexual Harassment
owner's equity
objectives
10. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
responsibility
integrated marketing communications
specialty advertising
Sole Proprietership
11. Product that is dissimilar from those of competitors but than can fulfill the same need
media
current assets
Retailer
Substitute Product
12. People are internally motivated
theory y
maturity stage
utility
social commerce
13. Businesses - nonprofit organizations - and government agencies that purchase goods and services for use in their operations
organizational market
customer service
geographic segmentation
customer loyalty
14. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
Recovery
Management
Service Business
horizontal analysis
15. Direct communication other than personal sales contacts designed to effect a measurable response
Globalization
maturity stage
direct marketing
categories of customer communication
16. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
Common Law
Goals
Decentralized Organization
marketing concept
17. Compensation other than wages and salaries
test marketing
Benefits
Natural monopoly
dynamic pricing
18. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
debt-to-total-assets ratio
Span of Control
Controlling
Acquisition
19. Cost of producing or acquiring a company's products for sale during a given period
objectives
cost of goods sold
social commerce
job rotation
20. Goal set for an extended time - typically 5 years or more in the future
Monopolistic Competition
maturity stage
merger
Long-Term Goal
21. Protects art and literary work - give authors exclusive right to publish - sell and reproduce their work
wants
Management
Copyright
Standard of Living
22. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
Depression
Wholesaler
institutional advertising
Operations (Production) Management
23. All the operating expenses associated with marketing goods or services
selling expenses
Market economy
Inflation
trade allowance
24. Legal principal holding investors liable for a firm's debts only to the limits of their personal investments in it
Limited Liability
opportunity cost
telemarketing
General (Active) Partner
25. The willingness and ability of producers to offer a good or service for sale
financial control
Supply
time utility
Limited Liability
26. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
dynamic pricing
accounts receivable turnover ratio
retained earnings
ratio analysis
27. Location
Flat Organizational Structure
revenues
geographics
Quid Pro Quo Harassment
28. Set of organizational activities directed at attracting - developing - and maintaining an effective workforce
customer buying behavior
certain disabilities and illnesses
Human Resource Management (HRM)
Strategic Management
29. The degree to which customers continue to purchase a specific brand
discount pricing
brand loyalty
Philosophy
gross profit
30. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
it produces the greatest amount of good for the greatest number
Demand
Matrix Structures
Merger
31. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
Venture Capital Company
management by objectives (MBO)
auction pricing
trade promotions
32. Accounting method in which revenue is recorded when payment is received and expense is recorded when cash is paid
Recession
cash basis
Officers
capital investments
33. Cash and items that can be turned into cash within one year
current assets
unity of command
Ethical Behavior
Position Influence
34. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
decline stage
place utility
marketing research
3 Economic Role
35. Provides protection for the product - makes products easier to display - and attracts attention
function of packaging
types of utility
laissez-faire Leadership style
responsibility
36. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
marketing strategy
Chain of Command
vertical analysis
Gross Domestic Product (GDP)
37. The act of transferring net revenue and expense account balances to retained earnings for the period
close the books
integrated marketing communications
Pure Competition
Unemployment
38. Choosing one alternative from among several options
Publicly Held (or Public) Corporation
budget
Decision Making
Flat Organizational Structure
39. All costs of operation that are not included under cost of goods sold
operating expenses
brand equity
Human Resource Management (HRM)
Market economy
40. Brand awareness - brand preference - brand insistence
product line
levels of brand loyalty
activity ratios
direct marketing approach
41. Advertising that tries to sell specific goods or services - generally by describing features - benefits - and occasionally - price
Functional Strategy
maturity stage
product advertising
institutional advertising
42. Customer value created when someone takes ownership of a product
Physical Distribution
possession utility
Contingent Worker
family branding
43. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position
Marketing
Business (or Competitive) Strategy
Insider Trading
decision-making role
44. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
Processing
Ethical Behavior
specialty advertising
earnings per share
45. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
social media
Leadership
social media approach
horizontal analysis
46. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
coupons
Corporate Strategy
liabilities
Planning
47. Deliver quality products - and provide effective customer service; keeps customers satisfied and helps retain long-term loyalty
online display advertising
Stockholder (or Shareholder)
why companies learn about customers so they can stay in touch with their current needs and wants
cost based pricing
48. Power of a good or services to satisfy a human need
utility
Depression
promotional strategy
Physical Distribution
49. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
Swot Analysis
Information Technology (IT)
Nepotism
methods of finance for an expanding business
50. The value that a company has built up in a brand
Physical Distribution
brand equity
Supply
demographics
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