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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Accounting method in which revenue is recorded when payment is received and expense is recorded when cash is paid
Common Law
cash basis
sales promotion approach
levels of brand loyalty
2. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
current ratio
debt-to-equity ratio
bundling
laissez-faire Leadership style
3. Corporation whose stock is widely held and available for sale to the general public
direct mail
Pure Competition
Labor Relations
Publicly Held (or Public) Corporation
4. Partner who does not share in a firm's management and is liable for its debts only to the limits of said partner's investment
Limited Partner
Socialism
place marketing
Manufacturer
5. Owner of shares of stock in a corporation
Supply
Stockholder (or Shareholder)
Corporate Bond
Monopoly
6. Specific goods - services - experiences - or other entities that are desirable in light of a person's experiences - culture - and personality
growth stage
objectives
wants
Restructuring
7. Economy in which individuals control production and allocation decisions through supply and demand
Substitute Product
Market economy
productivity - the success of the managers - and the morale of the other employees
close the books
8. Skills in defining problems and selecting the best courses of action
Decision-Making Skills
form utility
Specialty Good/Specialty Service
advertising approach
9. Current assets minus current liabilities
Limited Partnership
market share
downsizing
working capital
10. Creating a flatter organization structure normally cutting out middle management
North American Free Trade Agreement (NAFTA)
Globalization
downsizing
owner's equity equation
11. Type of partnership consisting of limited partners and a general (or active) partner
Mission Statement
auction
Limited Partnership
Controlling
12. Advertising intended to remind existing customers of a product's availability and benefits
marketing strategy
utility
reminder advertising
Gross Domestic Product (GDP)
13. Selling method in which the price is set by customers bidding against each other
auction
customer loyalty
Marketer
Short-range or operational planning
14. Good or service used as the basis of commerce
downsizing
product
Small Business Administration (SBA)
accounts receivable
15. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
Whistle Blower
Prosperity
growth through direction state
Functional Strategy
16. Economic system that allows individuals to pursue their own interests without undue governmental restriction
Private enterprise
SWOT analysis
personal sales approach
market segmentation
17. Delegating more power to employees
Supply
budget
empowerment
contingency plans
18. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
grand strategies
Purpose of Strategic Planning
a continuous-flow operating system
current ratio
19. The way a manager teats and directs employees
negative reinforcement
Leadership Style
accounts payable
decline stage
20. In bookkeeping - an increase in assets
rebates
Industrial Goods
credit
time utility
21. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
decline stage
revenues
Long-range or strategic planning
Committee and Team Authority
22. The delivery of marketing messages to people who are not aware that they are being marketing to; these messages can be delivered by either acquaintances or strangers - depending on the technique
stealth marketing
return on investment
personal selling
methods of finance for an expanding business
23. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
organization behavior modification
types of utility
geodemographics
Goals
24. Small software programs that provide part of the functionality of a website
pull strategy
communication mix
widgets
Outsourcing
25. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
generic products
benchmarking
price based pricing
auction
26. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
telemarketing
vertical analysis
liabilities
Labor Productivity
27. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
categories of customer communication
contract
reminder advertising
ratio analysis
28. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
Chief Executive Officer (CEO)
SWOT analysis
promotion
accounting equation
29. Large-scale production and distribution of a product
debt-to-total-assets ratio
commercialization
S Corporation
Industrial Goods
30. Degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
customer loyalty
fringe benefit
Exchange Rate
psychographics
31. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
growth strategies
Tactical Management
online display advertising
objectives
32. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
liquidity ratios
Management Information System (MIS)
sales promotion approach
relationship marketing
33. Set of organizational activities directed at attracting - developing - and maintaining an effective workforce
Prime Rate
assume that all workers are content with their work
skim pricing
Human Resource Management (HRM)
34. Physical products purchased by companies to produce other products
Controlling
Organizational Chart
Flat Organizational Structure
Industrial Goods
35. Promotional campaigns that send information only to those people who've specifically asked to receive it
line organization
Hostile Work Environment
permission marketing
marketing research
36. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
working capital
market
3 Economic Role
Public Goods
37. Characteristic of decentralized companies with relatively few layers of management
Import
product advertising
Flat Organizational Structure
place utility
38. Products characterized by a plain label - with no advertising and no brand name
behavioral segmentation
benchmarking
generic products
Position Influence
39. This level of management includes department heads and district sales managers.
a continuous-flow operating system
news conference
Globalization
middle management
40. Measure of a firm's short-term liquidity - calculated by adding cash - marketable securities - and receivables - then divided that sum by current liabilities; also known as the acid-test ratio
quick ratio
activity ratios
authority
bundling
41. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
relationship marketing
behavioral segmentation
marketing strategy
Price Fixing
42. Obligations that must be next within a year
current liabilities
assets equation
utility
word of mouth
43. Statement of a firm's financial position on a particular date; also known as a statement of financial position
price elasticity
balance sheet
sales promotion
trade promotions
44. Larger visual and multimedia ads that appear on websites
corporate strategies
introductory stage
marketable securities
online display advertising
45. Organization through which member nations negotiate trading agreements and resolve disputes about trade policies and practices
dynamic pricing
World Trade Organization (WTO)
Monopoly
Competition
46. Brand awareness - brand preference - brand insistence
gross profit
levels of brand loyalty
bundling
Bankruptcy
47. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
Gross National Product (GNP)
Procedure
close the books
assets equation
48. Ethical or unethical behaviors by employees in the context of their jobs
fiscal year
Business Ethics
delegate the task
types of utility
49. An action is morally correct - when - among the people it affects...
financial plan
introductory stage
assets equation
it produces the greatest amount of good for the greatest number
50. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
test marketing
accounts receivable turnover ratio
possession utility
Quid Pro Quo Harassment