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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
consumer market
Organizing
permission-based marketing
Whistle Blower
2. Confusion results if a person reports to two people at once - according to ____.
pull strategy
discount pricing
decline stage
unity of command
3. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
liabilities
Recovery
stealth marketing
current assets
4. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Closely Held (or Private) Corporation
Matrix Structures
Information Technology (IT)
it produces the greatest amount of good for the greatest number
5. Something that the employee dislikes is taken away
Audit
negative reinforcement
news release
growth stage
6. This law guards against false advertising.
Wheeler-Lea Act of 1938
distribution channels
authority
assets equation
7. A measure of the sensitivity of demand to changes in price
Specialty Good/Specialty Service
price elasticity
Perfect competition
decision-making role
8. Portion of a brand that cannot be expressed verbally
brand mark
liquidity ratios
fixed costs
responsibilities of a financial manager
9. Offering a temporary reduction in price
Unemployment
bundling
certain disabilities and illnesses
discount pricing
10. Customer value created when someone takes ownership of a product
possession utility
financial plan
forecasting
generic products
11. Effective acquisition and use of money
financial management
Import
marketing concept
promotional strategy
12. Products having nonphysical features - such as information - expertise - or an activity that can be purchased
Middle Manager
current liabilities
Services
fixed costs
13. A name - term - sign - symbol - design or combination of those used to identify the products of a firm and competing products
contract
theory y
brand
Sarbanes-Oxley Act of 2002 (Sarbox)
14. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
market share
personal sales approach
push strategy
negative reinforcement
15. Making decisions without consulting anyone
profitability ratios
Autocratic Leadership style
working capital
Theory Z
16. Pricing selling one product at a loss as a way to entice customers to consider other products
loss-leader
negative reinforcement
certain disabilities and illnesses
types of financial ratios
17. Group of small investors who invest money in companies with rapid growth potential
operating expenses
Management
Venture Capital Company
Herzberg's two-factor theory
18. Using relative information to predict how many jobs will be needed
forecasting
Benefits
family branding
brand extension
19. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
budget
Sexual Harassment
institutional advertising
Perfect competition
20. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
variable costs
news release
Small Business Administration (SBA)
license
21. Management process of monotoring an organization's performance to ensure that it is meeting its goals
North American Free Trade Agreement (NAFTA)
close the books
Recession
Controlling
22. Court-granted permission for a company to not pay some or all debts
penetration pricing
steps in the strategic marketing planning process
Bankruptcy
contract
23. Arises when group members recognize that the leader has special expertise in the area
national brands
Expert Influence
Nepotism
marketing
24. Specific goods - services - experiences - or other entities that are desirable in light of a person's experiences - culture - and personality
database marketing
wants
Recovery
Variance
25. The way you live as measure by the kinds and quality of goods and services you can afford
benchmarking
responsibility
Standard of Living
Contingent Worker
26. Media: news release; audience: broad - intensity: passive - active; purpose: inform
Corporation
inside board members
public relations approach
possession utility
27. Sales promotion aimed at final consumers
wants
test marketing
discount pricing
consumer promotion
28. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Quid Pro Quo Harassment
Position Influence
Export
penetration pricing
29. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
General Partnership
stages of product development
news conference
price
30. Continually adjusting prices to reflect changes in supply and demand
theory y
Standard of living
dynamic pricing
calendar year
31. Measure how well a company is managing assets; two types inventory turnover and accounts receivable turnover
news release
possession utility
Business (or Competitive) Strategy
activity ratios
32. Form of a corporation spanning national boundaries
Multinational (or Transnational) Corporation
Gross Domestic Product (GDP)
retained earnings
Consumer Goods
33. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position
credit
Business (or Competitive) Strategy
marketing research
brand names
34. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
license
Custom Manufacturing
return on sales
strategic marketing planning
35. A business that is involvec with moving goods from producers to consumers
Market economy
Workplace Diversity
Marketer
promotion
36. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
Telemarketing
double-entry bookkeeping
Procedure
maturity stage
37. Large-scale production and distribution of a product
commercialization
online display advertising
introductory stage
assume that all workers are content with their work
38. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
Deregulation
break-even analysis
Price Fixing
exchange process
39. Location
debt-to-equity ratio
product
geographics
Merger
40. The combined use of tactical and strategic management
organization behavior modification
objectives
Mixed Management
trademarks
41. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Depression
balance sheet
Globalization
Identity Influence
42. Rewarded for good performance; something the employee likes is praised
responsibility
current liabilities
positive reinforcement
productivity - the success of the managers - and the morale of the other employees
43. An action is morally correct - when - among the people it affects...
price based pricing
it produces the greatest amount of good for the greatest number
Corporate Strategy
Common Law
44. External statistical descriptors such as age - income - gender - and profession
demographics
Strategic Alliance
Deregulation
Demand
45. Economic system that allows individuals to pursue their own interests without undue governmental restriction
laissez-faire Leadership style
Organizational Stakeholders
positioning
Private enterprise
46. Type of partnership consisting of limited partners and a general (or active) partner
Consumer Goods
grand strategies
Limited Partnership
Leading
47. Characteristic of decentralized companies with relatively few layers of management
Flat Organizational Structure
corporate strategies
budget
auction
48. Expensive - rarely purchased good or service
Short-range or operational planning
Pure Competition
Specialty Good/Specialty Service
Insider Trading
49. Informal work groups can affect ____.
productivity - the success of the managers - and the morale of the other employees
middle management
Statutory Law
Specialty Good/Specialty Service
50. 12 month accounting period that begins on January 1 and ends on December 31
calendar year
schematic of marketing process
Universal Product Codes
Common Law