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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. profitability - liquidity - activities - and leverage/debt
Regulatory (Administrative) Law
Common Law
types of financial ratios
operating expenses
2. Product - price - distribution - customer communication
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3. Employee hired on something other than a full-time basis to supplement an organization's permanent workforce
push strategy
Contingent Worker
cost based pricing
database marketing
4. Top management team of a corporation
Officers
Exchange Rate
positive reinforcement
double-entry bookkeeping
5. The ability to get others to accoplish tasks because of the position the leader holds
common pricing strategies
inside board members
Chain of Command
Position Influence
6. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
geodemographics
Whistle Blower
Recession
advertising approach
7. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
price based pricing
Organizational Stakeholders
maturity stage
public relations
8. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
news release
Long-range or strategic planning
direct marketing
decision-making role
9. Acquiring funds by selling shares of a company's stock
debt ratios
Leading
equity financing
customer service
10. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
ways to expand a product line
Environmental Analysis
persuasive advertising
brand mark
11. Using relative information to predict how many jobs will be needed
forecasting
Business (or Competitive) Strategy
time utility
Unethical Behavior
12. All costs of operation that are not included under cost of goods sold
common pricing strategies
operating expenses
Long-Term Goal
social commerce
13. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
Outcome-based ethics
Marketing
North American Free Trade Agreement (NAFTA)
private brands
14. Specific customer groups or segments to whom a company wants to sell a particular product
Out-sourcing
Patent
target markets
accounts receivable
15. Illegal practice of using special knowledge about a firm for profit or gain
contingency plans
capital budgeting
Insider Trading
product line
16. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
social commerce
depreciation
accounts receivable
skim pricing
17. A measure of the sensitivity of demand to changes in price
Strategy
Prime Rate
product advertising
price elasticity
18. Wide range of events and activities (including coupons - rebates - contests - in-store demonstrations - free samples - trade shows - and point-of-purchase displays) designed to stimulate interest in a product
sales promotion
Services
Recession
downsizing
19. Objective that a business hopes and plans to achieve
Marketing
brand
Flat Organizational Structure
Goal
20. A leadership style where the manager is directive and controlling
Tactical Management
activity ratios
activity ratios
premiums
21. Brands owned by the manufacturers and distributed nationally
statement of cash flows
national brands
Work Specialization
owner's equity
22. Elimination of rules that restrict business activity
Leadership Style
categories of customer communication
Deregulation
Supply Chain (Value Chain)
23. Product made or grown abroad but sold domestically
market segmentation
Board of Directors
Import
stages of product development
24. A formal pledge obligating the issuer (the company) to pay interest periodically and repay the principal at maturity
demographics
operating expenses
Corporate Bond
Service Business
25. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
negative reinforcement
Real GDP
Specialty Good/Specialty Service
marketing concept
26. Form - time - place - possession
types of utility
marketing research
responsibility
behavioral segmentation
27. Managers and workers cooperating as a team
Corporate Governance
direct marketing approach
Democratic Leadership Style
consumer market
28. The amount of money charged for a product or service
Regulatory (Administrative) Law
skim pricing
price
Depression
29. Enactment of federal regulations to restore public trust in accounting practices by imposing new requirements on financial activities in publicly traded corporations
Sarbanes-Oxley Act of 2002 (Sarbox)
push strategy
liabilities
marketing research
30. Examining your current marketing situation - assessing your opportunities and setting your objectives - and developing your market strategy
assets equation
activity ratios
steps in the strategic marketing planning process
inventory turnover ratio
31. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
private brands
Tall Organizational Structure
Variance
generic products
32. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
General Partnership
place marketing
Swot Analysis
elements of a company's marketing mix
33. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
Service Operations (Service Production)
equity financing
stealth marketing
market segmentation
34. Process through which a manager allocates work to subordinates
relationship marketing
accounting equation
Delegation
Strategy
35. A large number of identical products are assembled using a continuous - efficient procedure
Insider Trading
Mass Production
brand managers
contract
36. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
permission-based marketing
Import
skim pricing
Stockholder (or Shareholder)
37. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
cost of goods sold equation
gross profit
Limited Partner
Three reasons nations trade
38. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
limitations of marketing research
Safety
responsibilities of a financial manager
demographics
39. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
time utility
penetration pricing
Goals
public relations
40. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
Policy
Prosperity
capital budgeting
market segmentation
41. Court-granted permission for a company to not pay some or all debts
Bankruptcy
promotional strategy
decline stage
product line
42. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
variable costs
Position Influence
Audit
Custom Manufacturing
43. Legal principal holding investors liable for a firm's debts only to the limits of their personal investments in it
brand equity
North American Free Trade Agreement (NAFTA)
Matrix Structures
Limited Liability
44. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
break-even point equation
specialty advertising
productivity - the success of the managers - and the morale of the other employees
social media approach
45. Senior company managers who serve on the company's board of directors are known as ____.
current assets
inside board members
opportunity cost
national brands
46. Amounts that are currently due to a company
accounts receivable
Authority
product life cycle
Theory Z
47. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
assets equation
marketing strategy
product mix
First-Line Manager
48. Introducing a new product at a low price in hopes of building sales volume quickly
Leadership Style
co-branding
penetration pricing
quick ratio
49. Organization's methods for dealing with emergencies
Outcome-based ethics
Out-sourcing
European Union (EU)
Crisis Management
50. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
maturity stage
accrual basis
Matrix Structures
earnings per share