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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A prolonged and deep recession
Monopoly
cost based pricing
Depression
growth through direction state
2. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Organizing
market segmentation
laissez-faire Leadership style
relationship marketing
3. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
loss-leader
fixed costs
price based pricing
auction pricing
4. A business that grows products or takes raw material from nature
Capitalism
Extractor
current ratio
Leadership
5. Sales promotion aimed at final consumers
auction
Labor Union
consumer promotion
Board of Directors
6. The company founder is no longer solely responsible for all decision making during the ____.
risks of product-line extensions
growth through direction state
operating expenses
line organization
7. Charging a high price for a new product during the introductory stage and lowering the price later
growth through direction state
3 Economic Role
skim pricing
Procedure
8. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
direct mail
Recession
Socialism
Prime Rate
9. All the operating expenses associated with marketing goods or services
selling expenses
cognitive dissonance
personal selling
a continuous-flow operating system
10. Introducing a new product at a low price in hopes of building sales volume quickly
Venture Capital Company
break-even analysis
Public Goods
penetration pricing
11. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
horizontal analysis
Service Operations (Service Production)
Publicly Held (or Public) Corporation
Limited Partner
12. Method of calculating the minimum volume of sales needed at a given price to cover all costs
credit
Convenience Good/Convenience Service
break-even analysis
job rotation
13. Continually adjusting prices to reflect changes in supply and demand
Retrenchment
database marketing
Restructuring
dynamic pricing
14. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
Gross National Product (GNP)
Leadership
Work Specialization
delegate the task
15. Markets focus on increasing the product's market share
Out-sourcing
growth stage
Goals
discount pricing
16. Changes the form of material so they can be consumed or used to manufacture other products
Import
Processing
public relations
advertising
17. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
statement of cash flows
Quality
Limited Partner
Oligopoly
18. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
methods of finance for an expanding business
target markets
cause-related marketing
opportunity cost
19. Arises when group members recognize that the leader has special expertise in the area
Unethical Behavior
national brands
possession utility
Expert Influence
20. Management process of determining what an organization needs to do and how best to get it done
Outsourcing
3 Economic Role
Planning
it produces the greatest amount of good for the greatest number
21. Manager responsible for a firm's overall performance and effectiveness
Top Manager
inventory turnover ratio
product life cycle
a continuous-flow operating system
22. Selling one product at a loss as a way to entice customers to consider other products
Decision-Making Skills
Management
loss-leader pricing
contingency plans
23. Help identify and distinguish the product - provide information about the product such as ingredients - shelf life - operating procedures - and UPC codes which are used for scanning sales information and monitoring inventory and pricing
break-even point
accrual basis
Certificate of Incorporation
function of labels
24. Rewarded for good performance; something the employee likes is praised
Sole Proprietership
financial plan
positive reinforcement
accounts receivable turnover ratio
25. Independent and well informed buyers and sellers of the exact same product (farmers markets)
social media approach
Pure Competition
need
market share
26. Cash and items that can be turned into cash within one year
Limited Liability Corporation (LLC)
current assets
geodemographics
Leadership Style
27. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
Supply Chain (Value Chain)
capital investments
Socialism
levels of brand loyalty
28. Form - time - place - possession
Limited Liability Corporation (LLC)
types of utility
Limited Partner
Quality Control
29. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
Benefits
Prime Rate
Maslow's hierarchy of needs
Audit
30. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
statement of cash flows
General Partnership
growth strategies
Herzberg's two-factor theory
31. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
Market economy
brand names
function of packaging
marketing strategy
32. Specific goods - services - experiences - or other entities that are desirable in light of a person's experiences - culture - and personality
wants
Mixed Management
Business (or Competitive) Strategy
place utility
33. A leadership style where managers are less directive and involved employees in decision making
Position Influence
Hostile Work Environment
Strategic Management
Goods Operations (Goods Production)
34. Power of a good or services to satisfy a human need
utility
stealth marketing
Telemarketing
Management Information System (MIS)
35. 12 month accounting period that begins on January 1 and ends on December 31
owner's equity equation
equity financing
types of financial ratios
calendar year
36. Owner of shares of stock in a corporation
Extension
auction
Stockholder (or Shareholder)
fringe benefit
37. Activities needed to move a product efficiently from manufacturer to consumer
benchmarking
Limited Liability Corporation (LLC)
Physical Distribution
Privatization
38. Law created by consistitution(s) or by federal - state - or local legislative acts
family branding
accounts receivable turnover ratio
Statutory Law
Private enterprise
39. Making a product available at a convenient time
Recovery
current liabilities
Gross Domestic Product (GDP)
time utility
40. Assets = liabilities + owner's equity
accounting equation
current ratio
Gross Domestic Product (GDP)
steps in the strategic marketing planning process
41. Personal communication between a seller and one or more potential buyers
personal selling
Philosophy
Top Manager
Reward Influence
42. Making decisions without consulting anyone
Whistle Blower
Autocratic Leadership style
activity ratios
transaction
43. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
search advertising
push strategy
marketing concept
Philosophy
44. All costs of operation that are not included under cost of goods sold
negative reinforcement
skim pricing
Information Technology (IT)
operating expenses
45. Identification and marketing of a social issues - cause - or idea to selected target markets
cause-related marketing
Quality
Nepotism
Top Manager
46. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
exchange process
Work Specialization
Convenience Good/Convenience Service
Strategy
47. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
Business Ethics
budget
persuasive advertising
ways to expand a product line
48. Is the way in which tasks in an organization are divided into separate jobs. - Also known as division of labor - Assembly line worker.
Work Specialization
activity ratios
owner's equity equation
Sarbanes-Oxley Act of 2002 (Sarbox)
49. Vying among businesses for the same resources or customers
Human Resource Management (HRM)
levels of brand loyalty
Competition
Top Manager
50. Use a brand name on a variety of related products
marketing strategy
theory x
family branding
Controlling