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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measures income earned on owners' investment - formula: Net income/total owners' equity
social media approach
return on equity ratio
corporate strategies
financial control
2. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
ways to expand a product line
General (Active) Partner
Position Influence
Purchasing Power Party
3. Transferring work to another country
place marketing
owner's equity
Recession
Out-sourcing
4. Study of statistical characteristics of a population
contingency plans
it produces the greatest amount of good for the greatest number
levels of brand loyalty
demographics
5. A forecast of financial requirements and the financing sources to be used
earnings per share
financial plan
Limited Partnership
Monopoly
6. Process of planning and executing the conception - pricing - promotion - and distribution of ideas - goods - and services to create and maintain relationships
media
marketing
schematic of marketing process
Long-Term Goal
7. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
Leadership
marketing mix
Wheeler-Lea Act of 1938
Span of Control
8. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
inside board members
current ratio
debit
Board of Directors
9. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Sole Proprietership
Quality
profitability ratios
Depression
10. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
trademarks
Goal
news conference
geographic segmentation
11. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
categories of customer communication
Audit
a continuous-flow operating system
auction pricing
12. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
Philosophy
Small Business Administration (SBA)
Demand
Corporate Bond
13. Charging a high price for a new product during the introductory stage and lowering the price later
customer buying behavior
brand extension
statement of cash flows
skim pricing
14. Product made or grown abroad but sold domestically
Import
Export
Market economy
promotion
15. Goal set for an extended time - typically 5 years or more in the future
theory x
Long-Term Goal
Purchasing Power Party
product life cycle
16. Unwelcome sexual advances in the workplace
Sexual Harassment
Bankruptcy
need
Socialism
17. Process of building - maintaining - and using customer databases for the purpose of contacting customers and transacting business
Organizing
current liabilities
Corporate Strategy
database marketing
18. Physical products purchased by companies to produce other products
Industrial Goods
place utility
Mixed Management
marketing mix
19. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
wants
responsibilities of a financial manager
co-branding
productivity - the success of the managers - and the morale of the other employees
20. When a task is too time consuming for a manager to handle alone - he or she may ____.
place marketing
retained earnings
delegate the task
Monopoly
21. Advertising that tries to sell specific goods or services - generally by describing features - benefits - and occasionally - price
Exchange Rate
Management Information System (MIS)
net income
product advertising
22. Arrangement in which a buyer (franchisee) purchases the right to sell the good or service of the seller (franchiser)
Franchise
Short-range or operational planning
cause-related marketing
Closely Held (or Private) Corporation
23. Promotional campaigns that send information only to those people who've specifically asked to receive it
premiums
Market
permission marketing
word of mouth
24. Statement or document that defines the direction and scope of the promotional activities that a company will use to meet its marketing objectives
promotional strategy
Labor Relations
marketable securities
liquidity ratios
25. The process of changing an organization's structure - Has a small negative effect on task performance. - Has a more significant negative effect on organizational commitment.
Safety
Restructuring
point-of-purchase display
Manufacturer
26. Intermediary who sells products to other businesses for resale to final consumers
owner's equity equation
Wholesaler
Unemployment
Exchange Rate
27. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
personal sales approach
budget
Gross National Product (GNP)
current ratio
28. A measure of the sensitivity of demand to changes in price
Mission Statement
Human Resource Management (HRM)
return on investment
price elasticity
29. Electronic media that invite participation by the general public
Nepotism
social media
authority
permission-based marketing
30. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
SWOT analysis
Leadership Style
budget
long-term liabilities
31. Identification and marketing of a social issues - cause - or idea to selected target markets
cause-related marketing
Pure Competition
Corporate Strategy
Organizational Stakeholders
32. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
accounts payable
Supply
Recession
debt financing
33. Process of scanning the business environment for threats and opportunities
Environmental Analysis
risks of product-line extensions
maturity stage
fringe benefit
34. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Organizing
Mass Production
Gross National Product (GNP)
form utility
35. Strategy in which two or more organizations collaborate on a project for mutual gain
Strategic Alliance
media
break-even analysis
Multinational (or Transnational) Corporation
36. Offering a temporary reduction in price
trade allowance
Deregulation
discount pricing
cause-related marketing
37. The degree to which customers continue to purchase a specific brand
Natural monopoly
Delegation
brand loyalty
penetration pricing
38. Form of a corporation spanning national boundaries
debt-to-total-assets ratio
Physical Distribution
delegate the task
Multinational (or Transnational) Corporation
39. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
communication mix
Accountability
price based pricing
risks of product-line extensions
40. The ability to carry out a task
Safety
authority
Hostile Work Environment
persuasive advertising
41. Changing jobs or tasks from time to time
inventory turnover ratio
accounting equation
job rotation
social media approach
42. A Theory Y manager is most likely to ____.
marketing mix
Management Information System (MIS)
assume that all workers are content with their work
job rotation
43. An increase in liabilities
Statutory Law
debit
Depression
loss-leader
44. Formal agreement to set prices. Sometimes illegal - but is typically secretive
Collusion
benchmarking
Accountability
demographics
45. The creation and sharing of product-related information among customers and potential customers
debt ratios
social commerce
market share
SWOT analysis
46. Product made or grown domestically but sold abroad
Prime Rate
Export
Perfect competition
Laws
47. A focus on developing and maintaining long-term relationships with customers - suppliers - and distribution partners for mutual benefit
relationship marketing
variable costs
credit
Specialty Good/Specialty Service
48. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
geographic segmentation
Three reasons nations trade
accrual basis
Capitalism
49. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
Deregulation
Organizational Chart
social commerce
assets
50. Difference of revenues - costs - and profit from the planned amounts.
Contingent Worker
Organizational Chart
co-branding
Variance