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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internal descriptors such as attitudes - interests - values - behaviors - and habits
operating expenses
psychographics
Inflation
functional strategies
2. Specification of the jobs to be done within an organization and the ways in which they relate to one another
search advertising
Organizational Structure
types of financial ratios
theory y
3. A forecast of financial requirements and the financing sources to be used
steps in the strategic marketing planning process
financial plan
depreciation
discount pricing
4. Process of dealing with employees who are represented by a union
calendar year
consumer promotion
Labor Relations
Span of Control
5. This level of management includes department heads and district sales managers.
penetration pricing
marketing research
Chief Executive Officer (CEO)
middle management
6. Brands owned by the manufacturers and distributed nationally
Service Operations (Service Production)
function of labels
national brands
social media
7. Business owned and usually operated by one person who is responsible for all its debts
Supply Chain (Value Chain)
Restructuring
Sole Proprietership
Purpose of Strategic Planning
8. Effective acquisition and use of money
behavioral segmentation
double-entry bookkeeping
Certificate of Incorporation
financial management
9. A business that grows products or takes raw material from nature
Monopoly
Variance
Extractor
geographic segmentation
10. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
line organization
Oligopoly
Recession
point-of-purchase display
11. Assets - liabilities = owner's equity
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12. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
5 C's
Closely Held (or Private) Corporation
Chain of Command
market segmentation
13. Small groups in the same work area that have scheduled meetings about problems and how to fix them
Swot Analysis
quality control circles
capital investments
form utility
14. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
Decentralized Organization
Chief Executive Officer (CEO)
revenues
price
15. Study of statistical characteristics of a population
Recovery
cognitive dissonance
Wholesaler
demographics
16. A detailed series of related steps or tasks written to implement a policy is called a ____.
Market
accrual basis
Procedure
cognitive dissonance
17. Bar codes on product packages that provide information read by optical scanners
types of financial ratios
Universal Product Codes
expenses
3 Economic Role
18. Online ads that are linked to search engine results or website content
social media
credit
search advertising
Sexual Harassment
19. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
earnings per share
liabilities
financial plan
Supply Chain (Value Chain)
20. Mechanism for exchange between buyers and sellers of a particular good or service
Telemarketing
working capital
Market
Labor Productivity
21. The process of changing an organization's structure - Has a small negative effect on task performance. - Has a more significant negative effect on organizational commitment.
Restructuring
fringe benefit
marketing research
permission marketing
22. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
Corporation
equity financing
strategic marketing planning
Quality
23. Advertising that tries to sell specific goods or services - generally by describing features - benefits - and occasionally - price
product advertising
Deregulation
First-Line Manager
Private enterprise
24. People are internally motivated
theory y
authority
Authority
productivity - the success of the managers - and the morale of the other employees
25. Exclusive right to manufacture - sell or use a new invention - prevents someone from stealing and profiting from your invention
categories of customer communication
public relations approach
Corporate Bond
Patent
26. Managers and workers cooperating as a team
Democratic Leadership Style
accounts payable
family branding
accounting equation
27. Certificates that offer discounts on particular items and are redeemed at the time of purchase
Intellectual Property
demographics
Variance
coupons
28. Diagram depicting a company's structure and showing employees where they fit into its operations
theory x
Publicly Held (or Public) Corporation
social commerce
Organization Chart
29. A sustained increase in the general level of prices
Planning
transaction
sales promotion
Inflation
30. Ratios that measure the effectiveness of the firm's use of its resources
Globalization
stealth marketing
Closely Held (or Private) Corporation
activity ratios
31. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
news release
stages in the life cycle of a product
Private enterprise
opportunity cost
32. Way of recording financial transactions that requires two entries for every transaction so that the accounting equation is always kept in balance
time utility
double-entry bookkeeping
utility
product line
33. Amounts that are currently due to a company
forecasting
Consumer Goods
accounts receivable
Controlling
34. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
Custom Manufacturing
market segmentation
a continuous-flow operating system
organization behavior modification
35. Confusion results if a person reports to two people at once - according to ____.
stealth marketing
market segmentation
unity of command
quality control circles
36. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
Labor Union
Export
Nepotism
growth strategies
37. When organizations change raw materials into finished goods
Private enterprise
Patent
Business (or Competitive) Strategy
form utility
38. 1. 5 C's (customer - company - competitors - collaborators - context) 2. market segmentation - selection of target market - product/service positioning 3. product attributes - pricing parts - promotion - placement 4. recruit customer - reta
Operations (Production) Management
persuasive advertising
Accountability
schematic of marketing process
39. Strategy by which managers in specific areas decide how best to achieve corporate goals through productivity
brand equity
direct marketing approach
Universal Product Codes
Functional Strategy
40. Ethical or unethical behaviors by employees in the context of their jobs
middle management
debt-to-total-assets ratio
brand equity
Business Ethics
41. The value that a company has built up in a brand
brand equity
risks of product-line extensions
introductory stage
corporate strategies
42. Arrangement in which a buyer (franchisee) purchases the right to sell the good or service of the seller (franchiser)
growth through direction state
Franchise
Goals
Organizational Structure
43. Organization in which most decision-making authority is held by upper-level management
Stockholder (or Shareholder)
primary factors of market segmentation
trademarks
Centralized Organization
44. Beliefs about what is right or wrong and good or bad in actions that affect others
social media
statement of cash flows
public relations approach
Ethics
45. Manager responsible for a firm's overall performance and effectiveness
Top Manager
why companies learn about customers so they can stay in touch with their current needs and wants
Supply Chain (Value Chain)
Democratic Leadership Style
46. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
earnings per share
Depression
Identity Influence
function of packaging
47. The creation and sharing of product-related information among customers and potential customers
social commerce
wants
stages in the life cycle of a product
Labor Union
48. Offering several products for a single price that is presumably lower than the total of the products' individual prices
Franchise
merger
Consumer Goods
bundling
49. Intermediary who sells products to other businesses for resale to final consumers
Wholesaler
sales promotion
Tall Organizational Structure
First-Line Manager
50. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
generic products
Marketing
debt-to-equity ratio
geodemographics
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