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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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2. Online ads that are linked to search engine results or website content
Chain of Command
owner's equity
Business Ethics
search advertising
3. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
liabilities
3 Economic Role
categories of customer communication
assume that all workers are content with their work
4. System that sanctions the private ownership of the factors of production and encourages entrepreneurship by offering profits as an incentive
owner's equity equation
Capitalism
cost of goods sold equation
Outsourcing
5. Arises when group members recognize that the leader has special expertise in the area
Expert Influence
Recovery
Variance
it produces the greatest amount of good for the greatest number
6. Small software programs that provide part of the functionality of a website
Mass Production
debit
widgets
Capitalism
7. Individuals or households that buy goods and services for personal use
Privatization
debt ratios
consumer market
Services
8. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
Wholesaler
permission-based marketing
Safety
marketing research
9. Diagram depicting a company's structure and showing employees where they fit into its operations
Decision-Making Skills
Organization Chart
Pure Competition
retained earnings
10. A period during which aggregate output - as measured by GDP - declines
Corporation
Recession
trade allowance
return on sales
11. Managers and workers cooperating as a team
discount pricing
Democratic Leadership Style
cause-related marketing
general expenses
12. Alternative plans to be implemented if uncontrollable event occur
brand names
contingency plans
Patent
promotion
13. Customer value added by making a product available in a convenient location
Tactical Management
place utility
accounts payable
debt financing
14. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
Standard of living
Corporate Bond
growth strategies
Unethical Behavior
15. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
penetration pricing
promotion
Swot Analysis
Competition
16. Amount remaining when the cost of goods sold is deducted from net sales; also known as gross margin
functional strategies
communication mix
gross profit
Universal Product Codes
17. Helps companies set goals - develop new products - segment markets - plan future marketing programs - evaluate the effectiveness of a marketing program - keep an eye on competition - and measure customer satisfaction
Affirmative Action
social media approach
cognitive dissonance
marketing research
18. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Bankruptcy
Limited Liability Corporation (LLC)
limitations of marketing research
positioning
19. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
factors that influence pricing decisions
trade promotions
market share
Delegation
20. Authority granted to committees or teams involved in a firm's daily operations
telemarketing
Committee and Team Authority
cognitive dissonance
Quality
21. Effective acquisition and use of money
Ethical Behavior
cost based pricing
financial management
productivity - the success of the managers - and the morale of the other employees
22. Form - time - place - possession
assume that all workers are content with their work
types of utility
Services
telemarketing
23. Personal communication between a seller and one or more potential buyers
budget
return on investment
Officers
personal selling
24. Where products are conveniently placed for customers
earnings per share
place utility
types of utility
transaction
25. Use of quantitative measures to evaluate a firm's financial performance - compares two elements from the same year's financial figures; computed by divided one element of a financial statement by another
media
Divestiture
ratio analysis
Laws
26. Payments other than wages or salaries - other benefits
Recession
general expenses
Corporate Strategy
fringe benefit
27. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
corporate strategies
Processing
line organization
selling expenses
28. Delegating more power to employees
Long-Term Goal
skim pricing
Gross Domestic Product (GDP)
empowerment
29. Independent and well informed buyers and sellers of the exact same product (farmers markets)
Management Information System (MIS)
marketing strategy
product line
Pure Competition
30. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position
Business (or Competitive) Strategy
Organizing
revenues
Organizational Stakeholders
31. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
customer service
marketing mix
Contingent Worker
Officers
32. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
functional strategies
Oligopoly
Sole Proprietership
product mix
33. In a ____ authority originates at the top and moves downward in a line.
grand strategies
Corporation
line organization
cost of goods sold equation
34. Economy in which individuals control production and allocation decisions through supply and demand
functional strategies
Short-Term Goal
Market economy
ways to expand a product line
35. Enactment of federal regulations to restore public trust in accounting practices by imposing new requirements on financial activities in publicly traded corporations
brand managers
Sarbanes-Oxley Act of 2002 (Sarbox)
function of labels
Natural monopoly
36. Way of recording financial transactions that requires two entries for every transaction so that the accounting equation is always kept in balance
double-entry bookkeeping
form utility
schematic of marketing process
co-branding
37. Vying among businesses for the same resources or customers
Affirmative Action
Monopoly
skim pricing
Competition
38. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
utility
accrual basis
steps in the strategic marketing planning process
Labor Productivity
39. Top management team of a corporation
Officers
Service Operations (Service Production)
Custom Manufacturing
penetration pricing
40. Behavior exhibited by consumers as they consider - select - and purchase goods and services
World Trade Organization (WTO)
strategic marketing planning
customer buying behavior
Capitalism
41. Strategic alliance in which the collaboration involves joint ownership of the new venture
Limited Partnership
Extension
institutional advertising
Joint Venture
42. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
empowerment
Labor Productivity
Matrix Structures
pull strategy
43. Compensation other than wages and salaries
Recovery
Copyright
Insider Trading
Benefits
44. Business owned and usually operated by one person who is responsible for all its debts
brand names
Sole Proprietership
Mission Statement
Democratic Leadership Style
45. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
Purchasing Power Party
grand strategies
break-even point equation
Chief Executive Officer (CEO)
46. Results from the leader's ability to give or withhold rewards
return on sales
Reward Influence
private brands
line organization
47. Protects art and literary work - give authors exclusive right to publish - sell and reproduce their work
objectives
general expenses
Processing
Copyright
48. Form of a corporation spanning national boundaries
Functional Strategy
Theory Z
Multinational (or Transnational) Corporation
Business (or Competitive) Strategy
49. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
accounts payable
risks of product-line extensions
Strategy
Service Operations (Service Production)
50. Good or service used as the basis of commerce
maturity stage
skim pricing
product
advertising