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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claims against a firm's assets by creditors - such as banks and suppliers
Marketer
liabilities
equity financing
Business Ethics
2. Partnership between two or more companies to closely link their brand names together for a single product
management by objectives (MBO)
Natural monopoly
co-branding
activity ratios
3. Customer value created when someone takes ownership of a product
possession utility
brand equity
Benefits
Delegation
4. Online ads that are linked to search engine results or website content
Audit
search advertising
possession utility
Private enterprise
5. Customer value added by making a product available at a convenient time
time utility
Certificate of Incorporation
Retailer
return on sales
6. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
Officers
Purpose of Strategic Planning
responsibilities of a financial manager
point-of-purchase display
7. Business owned and usually operated by one person who is responsible for all its debts
Policy
coupons
Decentralized Organization
Sole Proprietership
8. Sales promotion aimed at final consumers
current liabilities
consumer promotion
Policy
Oligopoly
9. Market or industry in which there is only one producer that can therefore set the prices on all of its products
Leadership
Monopoly
license
Expert Influence
10. Process through which a manager allocates work to subordinates
Public Goods
geographic segmentation
Delegation
Mass Production
11. Partner who actively manages a firm and who has unlimited liability for its debts
psychographics
owner's equity equation
General (Active) Partner
direct marketing
12. Agreement to gradually eliminate tariffs and other trade barriers among the United States - Canada - and Mexico
North American Free Trade Agreement (NAFTA)
private brands
limitations of marketing research
form utility
13. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
Limited Partner
vertical analysis
Specialty Good/Specialty Service
Manufacturer
14. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
Top Manager
Labor Productivity
current ratio
categories of customer communication
15. Law created by consistitution(s) or by federal - state - or local legislative acts
Corporate Bond
Custom Manufacturing
sales promotion approach
Statutory Law
16. Intermediary who sells products directly to consumers
Retailer
word of mouth
Whistle Blower
customer service
17. 12 month accounting period that begins on January 1 and ends on December 31
cost of goods sold equation
rebates
calendar year
capital budgeting
18. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
Operations (Production) Management
Position Influence
Extractor
online display advertising
19. A focus on developing and maintaining long-term relationships with customers - suppliers - and distribution partners for mutual benefit
relationship marketing
personal selling
cost of goods sold equation
test marketing
20. People are lazy
product
form utility
Import
theory x
21. Advertising designed to encourage customers to try new products or to switch brands
Leading
persuasive advertising
Bankruptcy
Monopolistic competition
22. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
Globalization
long-term liabilities
geodemographics
product
23. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
Service Operations (Service Production)
unity of command
a continuous-flow operating system
promotion
24. Act of obtaining a desired object or services from another party by offering something of value in return
equity financing
exchange process
organizational market
Mass Production
25. Economic system that allows individuals to pursue their own interests without undue governmental restriction
Crisis Management
Demand
debt financing
Private enterprise
26. Diagram depicting a company's structure and showing employees where they fit into its operations
Acquisition
risks of product-line extensions
Organization Chart
advertising
27. Behavior exhibited by consumers as they consider - select - and purchase goods and services
social commerce
customer buying behavior
Venture Capital Company
brand
28. Certificates that offer discounts on particular items and are redeemed at the time of purchase
Chief Executive Officer (CEO)
current ratio
Labor Productivity
coupons
29. Transferring work to another country
inside board members
Mass Production
growth through direction state
Out-sourcing
30. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
Span of Control
Acquisition
Limited Liability
Monopoly
31. Market structure that does not meet all conditions of perfect competition - three catagories: monopolistic - oligopoly & monopoly
cost based pricing
brand extension
Imperfect Competition
Decision-Making Skills
32. Ratios that measure a firm's ability to meet its short-term obligations when they are due - judged on the basis of working capital - current ratio - and quick ratio
return on sales
push strategy
trade allowance
liquidity ratios
33. Illegal practice of using special knowledge about a firm for profit or gain
Insider Trading
place utility
Services
productivity - the success of the managers - and the morale of the other employees
34. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
marketing
loss-leader
debt-to-equity ratio
Physical Distribution
35. One seller of a product - denies people competition and is against the law (They can typically raise prices)
Theory Z
decline stage
credit
Monopoly
36. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
point-of-purchase display
Outcome-based ethics
earnings per share
Accountability
37. Law made by the authority of administrative agencies
Substitute Product
marketing mix
earnings per share
Regulatory (Administrative) Law
38. Location
geographics
auction pricing
Marketer
ways to expand a product line
39. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
Supply Chain (Value Chain)
middle management
Workplace Diversity
permission-based marketing
40. Process of dealing with employees who are represented by a union
market segmentation
fixed costs
Labor Relations
Functional Strategy
41. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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42. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
Organization Chart
budget
Chief Executive Officer (CEO)
Manufacturer
43. The total quantity and quality of goods and services people can purchase with the currency used in their economic system
Standard of living
Mass Production
Long-range or strategic planning
Public Goods
44. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
line organization
Monopolistic Competition
customer service
point-of-purchase display
45. A governing plan for accomplishing goals and objectives. Explain how goals will be achieved. Define the general course and scope of activities. Serve as basis for future decisions - actions and help coordinate plans. Control performance - increase
Policy
Multinational (or Transnational) Corporation
Sarbanes-Oxley Act of 2002 (Sarbox)
telemarketing
46. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
Controlling
Organizational Chart
Recovery
responsibilities of a financial manager
47. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Public Goods
relationship marketing
growth stage
Quid Pro Quo Harassment
48. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
Variance
telemarketing
corporate strategies
Officers
49. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
Organizational Stakeholders
dynamic pricing
Price Fixing
Recession
50. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
institutional advertising
Outsourcing
Recession
Sarbanes-Oxley Act of 2002 (Sarbox)
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