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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Arrangement in which a buyer (franchisee) purchases the right to sell the good or service of the seller (franchiser)
Whistle Blower
job rotation
Franchise
Work Specialization
2. Unwelcome sexual advances in the workplace
Divestiture
Sexual Harassment
Joint Venture
selling expenses
3. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
growth strategies
unity of command
Recession
promotion
4. Managers and workers cooperating as a team
factors that influence pricing decisions
co-branding
Democratic Leadership Style
primary factors of market segmentation
5. Planned economic system in which the government owns and operates only selected major sources of production
Policy
personal selling
Socialism
Stockholder (or Shareholder)
6. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
persuasive advertising
expenses
statement of cash flows
Recession
7. Money paid to acquire something of permanent value in a business
widgets
capital investments
geographic segmentation
debt-to-equity ratio
8. The state of being certain that adverse effects will not be caused by some agent under defined conditions
Labor Union
Safety
Ethical Behavior
stages in the life cycle of a product
9. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
Mission Statement
brand mark
methods of finance for an expanding business
how companies learn about customer
10. Identification and marketing of a social issues - cause - or idea to selected target markets
Maslow's hierarchy of needs
cause-related marketing
fixed costs
inside board members
11. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
Retailer
current ratio
Corporate Strategy
Recovery
12. Diagram depicting a company's structure and showing employees where they fit into its operations
Organization Chart
cash basis
calendar year
job rotation
13. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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14. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
public relations approach
Multinational (or Transnational) Corporation
Information Technology (IT)
market segmentation
15. Organization in which most decision-making authority is held by upper-level management
discount pricing
Centralized Organization
Reward Influence
Physical Distribution
16. Assets - liabilities = owner's equity
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17. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
Wheeler-Lea Act of 1938
Tactical Management
marketing concept
Oligopoly
18. The action of ensuring that operations produce products that meet specific quality standards
Venture Capital Company
contract
Quality Control
SWOT analysis
19. Managers who develop and implement a complete strategy and marketing program for specific products or brands
Globalization
Physical Distribution
brand managers
place utility
20. Type of partnership consisting of limited partners and a general (or active) partner
Limited Partnership
Sarbanes-Oxley Act of 2002 (Sarbox)
Long-Term Goal
marketing
21. Product made or grown domestically but sold abroad
permission-based marketing
Long-range or strategic planning
coupons
Export
22. 1. 5 C's (customer - company - competitors - collaborators - context) 2. market segmentation - selection of target market - product/service positioning 3. product attributes - pricing parts - promotion - placement 4. recruit customer - reta
inside board members
responsibilities of a financial manager
laissez-faire Leadership style
schematic of marketing process
23. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
transaction
fixed costs
net income
trademarks
24. Body of decisions handed down by courts ruling on individual cases
Closely Held (or Private) Corporation
customer service
Common Law
time utility
25. The union of two corporations to form a new corporation
Socialism
Merger
loss-leader
Short-Term Goal
26. Ethical or unethical behaviors by employees in the context of their jobs
Monopolistic competition
national brands
Recession
Business Ethics
27. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
customer service
Strategy
Standard of Living
limitations of marketing research
28. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
Certificate of Incorporation
Chief Executive Officer (CEO)
Delegation
cost based pricing
29. All costs of operation that are not included under cost of goods sold
Workplace Diversity
earnings per share
calendar year
operating expenses
30. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
accounts receivable
Depression
Purchasing Power Party
Supply
31. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
Chain of Command
coupons
customer service
Tall Organizational Structure
32. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
job rotation
contract
geodemographics
gross profit
33. Operating expenses - such as office and administrative expenses - not directly associated with creating or marketing a good or a service
Nepotism
Corporation
categories of customer communication
general expenses
34. Power of a good or services to satisfy a human need
news conference
consumer market
utility
Procedure
35. Specific customer groups or segments to whom a company wants to sell a particular product
liabilities
target markets
Limited Partnership
working capital
36. Industry in which one company can most efficiently supply all needed goods or services
revenues
Natural monopoly
Board of Directors
Inflation
37. Rewarded for good performance; something the employee likes is praised
positive reinforcement
Monopoly
Policy
accounts receivable
38. Lots of leeway to workers to meet goals
Privatization
laissez-faire Leadership style
Corporation
Contingent Worker
39. Charging a high price for a new product during the introductory stage and lowering the price later
skim pricing
cost of goods sold
Corporate Governance
delegate the task
40. Payments other than wages or salaries - other benefits
fringe benefit
integrated marketing communications
Contingent Worker
promotional strategy
41. Pricing selling one product at a loss as a way to entice customers to consider other products
Herzberg's two-factor theory
Joint Venture
brand equity
loss-leader
42. Portion of a company's assets that belongs to the owners after obligations to all creditors have been met
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43. Ratios that measure a firm's ability to meet its short-term obligations when they are due - judged on the basis of working capital - current ratio - and quick ratio
Imperfect Competition
Service Business
Privatization
liquidity ratios
44. Exchange of value between parties
geographic segmentation
close the books
marketing research
transaction
45. External statistical descriptors such as age - income - gender - and profession
marketable securities
double-entry bookkeeping
working capital
demographics
46. The degree to which customers continue to purchase a specific brand
brand loyalty
Philosophy
test marketing
Business (or Competitive) Strategy
47. Online ads that are linked to search engine results or website content
target markets
organization behavior modification
search advertising
word of mouth
48. Customer value created by converting raw materials and other inputs into finished goods and services
Unemployment
form utility
Organizational Chart
methods of finance for an expanding business
49. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
5 C's
Corporate Strategy
Decision Making
Supply
50. Deliver quality products - and provide effective customer service; keeps customers satisfied and helps retain long-term loyalty
why companies learn about customers so they can stay in touch with their current needs and wants
First-Line Manager
product mix
place utility