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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Objective that a business hopes and plans to achieve
private brands
Goal
brand extension
break-even analysis
2. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
place marketing
form utility
Retrenchment
owner's equity equation
3. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
Common Law
market segmentation
Gross Domestic Product (GDP)
factors that influence pricing decisions
4. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
debt ratios
positioning
productivity - the success of the managers - and the morale of the other employees
private brands
5. Any 12 consecutive months used as an accounting period
S Corporation
Contingent Worker
fiscal year
Publicly Held (or Public) Corporation
6. Systems for moving goods and services from producers to customers; also known as marketing channels
Outcome-based ethics
distribution channels
maturity stage
strategic marketing planning
7. A prolonged and deep recession
Depression
revenues
unity of command
function of packaging
8. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
current ratio
inventory turnover ratio
Chain of Command
demographics
9. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
premiums
family branding
Price Fixing
Autocratic Leadership style
10. Customer value added by making a product available in a convenient location
World Trade Organization (WTO)
return on sales
place utility
middle management
11. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
Acquisition
Crisis Management
Intellectual Property
trade promotions
12. Location
trademarks
Recession
time utility
geographics
13. Marketers focus on stimulating demand for the new product
Specialty Good/Specialty Service
introductory stage
Organization Chart
product line
14. Enactment of federal regulations to restore public trust in accounting practices by imposing new requirements on financial activities in publicly traded corporations
push strategy
statement of cash flows
Sarbanes-Oxley Act of 2002 (Sarbox)
Audit
15. The ability to get others to accoplish tasks because of the position the leader holds
push strategy
Position Influence
theory y
geodemographics
16. Motivator and hygiene factors need to be met to prevent dissatisfaction
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17. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
Processing
Goals
permission marketing
Quality
18. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Management Information System (MIS)
direct mail
customer buying behavior
Depression
19. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
Long-range or strategic planning
Safety
current assets
Work Specialization
20. The level of joblessness among people actively seeking work in an economic system
Unemployment
Business (or Competitive) Strategy
unity of command
financial management
21. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
integrated marketing communications
product mix
Export
news conference
22. An increase in liabilities
word of mouth
Intellectual Property
debit
Middle Manager
23. A business firm that does things for you instead of making or makerting products
General (Active) Partner
Monopoly
news conference
Service Business
24. Management process of determining what an organization needs to do and how best to get it done
Business Plan
Planning
Philosophy
geographics
25. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
Perfect competition
categories of customer communication
Outsourcing
calendar year
26. Activities producing intangible and tangible products - such as entertainment - transportation - and education
Long-range or strategic planning
Service Operations (Service Production)
long-term liabilities
working capital
27. Legal principal holding investors liable for a firm's debts only to the limits of their personal investments in it
methods of finance for an expanding business
Limited Liability
consumer market
Wheeler-Lea Act of 1938
28. Act of obtaining a desired object or services from another party by offering something of value in return
Unlimited Liability
depreciation
marketing strategy
exchange process
29. Economy in which individuals control production and allocation decisions through supply and demand
online display advertising
Operations (Production) Management
Market economy
delegate the task
30. Organization for economic - social - and security cooperation among European nations
discount pricing
European Union (EU)
empowerment
permission-based marketing
31. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
Committee and Team Authority
why companies learn about customers so they can stay in touch with their current needs and wants
SWOT analysis
Decentralized Organization
32. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
types of financial ratios
social media approach
expenses
consumer promotion
33. Process of converting government enterprises into privately owned companies
Business (or Competitive) Strategy
debt financing
gross profit
Privatization
34. A statement of what is to be accomplished that is expressed in singular - specific - and measurable terms with a target date
exchange process
objectives
Span of Control
strategic marketing planning
35. Strategic alliance in which the collaboration involves joint ownership of the new venture
premiums
working capital
Joint Venture
Mass Production
36. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
Sexual Harassment
5 C's
form utility
vertical analysis
37. Independent and well informed buyers and sellers of the exact same product (farmers markets)
types of utility
skim pricing
fixed costs
Pure Competition
38. Economic system that allows individuals to pursue their own interests without undue governmental restriction
Public Goods
Private enterprise
long-term liabilities
inventory turnover ratio
39. Done in conjunction with budgeting. Develops departmental maintenance and improvement goals for the coming year.
Corporate Bond
growth strategies
Marketer
Short-range or operational planning
40. Media: person to person - telephone - web; audience: small groups; intensity: high; purpose: inform - persuade
personal sales approach
selling expenses
Market
Organizational Structure
41. A focus on developing and maintaining long-term relationships with customers - suppliers - and distribution partners for mutual benefit
private brands
Market
Merger
relationship marketing
42. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
Operations (Production) Management
product line
Price Fixing
debt-to-equity ratio
43. Manufacturing and selling costs - competition - the needs of wholesalers and retailers who distribute the product to the final customer - the firm's marketing objectives - government regulations - quality perceptions - and customer demand
types of utility
loss-leader pricing
premiums
factors that influence pricing decisions
44. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
Venture Capital Company
stages of product development
Corporate Bond
form utility
45. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
revenues
Gross National Product (GNP)
break-even analysis
factors that influence pricing decisions
46. Changing jobs or tasks from time to time
Pure Competition
Labor Relations
Marketing
job rotation
47. By studying consumer buying behavior - conducting market research - and capturing and analyzing consumer data
Officers
relationship marketing
need
how companies learn about customer
48. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
Unethical Behavior
sales promotion
Limited Liability Corporation (LLC)
debt-to-total-assets ratio
49. The combination of 'characteristics of a product of service that bear on its ability to satisfy stated or implied needs'
Import
Retailer
Quality
balance sheet
50. Organization in which most decision-making authority is held by upper-level management
time utility
Procedure
Multinational (or Transnational) Corporation
Centralized Organization