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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Body of decisions handed down by courts ruling on individual cases
Common Law
Standard of living
horizontal analysis
North American Free Trade Agreement (NAFTA)
2. Where products are conveniently placed for customers
current ratio
place utility
customer buying behavior
skim pricing
3. A period during which aggregate output - as measured by GDP - declines
cash basis
Tactical Management
Closely Held (or Private) Corporation
Recession
4. The willingness and ability of buyers to purchase a good or service
product
Demand
objectives
search advertising
5. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Organizing
selling expenses
liquidity ratios
Business Plan
6. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
Private enterprise
net income
Universal Product Codes
organizational market
7. Specific goods - services - experiences - or other entities that are desirable in light of a person's experiences - culture - and personality
market
levels of brand loyalty
advertising
wants
8. When a task is too time consuming for a manager to handle alone - he or she may ____.
Retailer
auction pricing
place utility
delegate the task
9. Ratio between net income after taxes and net sales; also known as profit margin
return on sales
customer loyalty
liquidity ratios
permission marketing
10. Codified rules of behavior enforced by society
Insider Trading
Supply Chain (Value Chain)
Market
Laws
11. This level of management includes department heads and district sales managers.
Environmental Analysis
Joint Venture
methods of finance for an expanding business
middle management
12. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
Globalization
Crisis Management
long-term liabilities
Universal Product Codes
13. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
Corporate Strategy
growth strategies
decision-making role
Oligopoly
14. Products having nonphysical features - such as information - expertise - or an activity that can be purchased
stealth marketing
Centralized Organization
Philosophy
Services
15. Process of scanning the business environment for threats and opportunities
Limited Liability Corporation (LLC)
Contingent Worker
Environmental Analysis
downsizing
16. Type of partnership consisting of limited partners and a general (or active) partner
current assets
bundling
Limited Partnership
responsibilities of a financial manager
17. A forecast of financial requirements and the financing sources to be used
financial plan
responsibilities of a financial manager
Leadership
objectives
18. Products characterized by a plain label - with no advertising and no brand name
Manufacturer
generic products
Corporate Governance
product life cycle
19. Confusion results if a person reports to two people at once - according to ____.
unity of command
Safety
skim pricing
social media approach
20. Changes the form of material so they can be consumed or used to manufacture other products
Corporate Strategy
Processing
Purchasing Power Party
contract
21. Agreement to gradually eliminate tariffs and other trade barriers among the United States - Canada - and Mexico
Capitalism
Strategic Management
Collusion
North American Free Trade Agreement (NAFTA)
22. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
Strategy
cognitive dissonance
Tall Organizational Structure
target markets
23. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
relationship marketing
Organizing
Long-Term Goal
Retrenchment
24. Corporation whose stock is widely held and available for sale to the general public
Publicly Held (or Public) Corporation
responsibility
target markets
North American Free Trade Agreement (NAFTA)
25. 1. 5 C's (customer - company - competitors - collaborators - context) 2. market segmentation - selection of target market - product/service positioning 3. product attributes - pricing parts - promotion - placement 4. recruit customer - reta
schematic of marketing process
assets
Officers
categories of customer communication
26. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
Herzberg's two-factor theory
Management
Multinational (or Transnational) Corporation
SWOT analysis
27. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
Ethical Behavior
discount pricing
loss-leader
promotion
28. Online ads that are linked to search engine results or website content
Retrenchment
Business Cycle
search advertising
current ratio
29. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
a continuous-flow operating system
Certificate of Incorporation
pull strategy
Officers
30. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
reminder advertising
methods of finance for an expanding business
it produces the greatest amount of good for the greatest number
cause-related marketing
31. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
equity financing
Top Manager
types of utility
communication mix
32. Power of a good or services to satisfy a human need
permission marketing
brand loyalty
utility
social media approach
33. Creating a flatter organization structure normally cutting out middle management
Variance
downsizing
Limited Partner
Oligopoly
34. An action is morally correct - when - among the people it affects...
Crisis Management
responsibility
it produces the greatest amount of good for the greatest number
productivity - the success of the managers - and the morale of the other employees
35. Statement of a firm's cash receipts and cash payments that presents information on its sources and uses of cash
direct mail
Exchange Rate
accrual basis
statement of cash flows
36. Managers who develop and implement a complete strategy and marketing program for specific products or brands
brand
Copyright
brand managers
retained earnings
37. Making decisions without consulting anyone
place utility
Autocratic Leadership style
fringe benefit
co-branding
38. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
target markets
Nepotism
Merger
Mission Statement
39. Categorization of customers according to their geographical location
geographic segmentation
rebates
Benefits
Strategic Alliance
40. Offering a temporary reduction in price
discount pricing
Purchasing Power Party
methods of finance for an expanding business
empowerment
41. A business that is involvec with moving goods from producers to consumers
Marketer
public relations
telemarketing
Policy
42. The four key elements of marketing strategy: product - price - distribution - and promotion
marketing mix
demographics
Corporation
Information Technology (IT)
43. Advertising that appears on various items such as coffee mugs - pens - and calendars - designed to help keep a company's name in front of customers
trade promotions
specialty advertising
Purchasing Power Party
Crisis Management
44. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
Middle Manager
assets equation
opportunity cost
balance sheet
45. Measures income earned on owners' investment - formula: Net income/total owners' equity
Officers
return on equity ratio
functional strategies
Standard of living
46. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
contingency plans
Maslow's hierarchy of needs
Small Business Administration (SBA)
decision-making role
47. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
growth strategies
break-even point equation
price
geographics
48. Current assets minus current liabilities
working capital
promotional strategy
target markets
Custom Manufacturing
49. Cost of goods sold = beginning inventory + net purchases - ending inventory
push strategy
cost of goods sold equation
variable costs
levels of brand loyalty
50. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
responsibilities of a financial manager
assume that all workers are content with their work
skim pricing
Market economy