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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Total value of all goods and services produced within a given period by a national economy through domestic factors of production
benchmarking
Supply Chain (Value Chain)
cause-related marketing
Gross Domestic Product (GDP)
2. Ratio between net income after taxes and net sales; also known as profit margin
Span of Control
Public Goods
return on sales
institutional advertising
3. Protects art and literary work - give authors exclusive right to publish - sell and reproduce their work
Copyright
general expenses
Organizational Structure
Retrenchment
4. Categorization of customers according to their relationship with products or response to product characteristics
positioning
Inflation
behavioral segmentation
inside board members
5. Internal descriptors such as attitudes - interests - values - behaviors - and habits
general expenses
psychographics
direct marketing
grand strategies
6. A prolonged and deep recession
marketable securities
Service Business
Centralized Organization
Depression
7. Amount remaining when the cost of goods sold is deducted from net sales; also known as gross margin
expenses
gross profit
Depression
Matrix Structures
8. Discount offered by producers to wholesalers and retailers
permission-based marketing
trade allowance
customer service
need
9. Portion of a brand that cannot be expressed verbally
double-entry bookkeeping
SWOT analysis
Competition
brand mark
10. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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11. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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12. Continually adjusting prices to reflect changes in supply and demand
family branding
product mix
dynamic pricing
theory x
13. Markets focus on increasing the product's market share
liabilities
product
Corporate Strategy
growth stage
14. Lots of leeway to workers to meet goals
Planning
Stockholder (or Shareholder)
laissez-faire Leadership style
accrual basis
15. Difference of revenues - costs - and profit from the planned amounts.
brand equity
it produces the greatest amount of good for the greatest number
personal selling
Variance
16. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
market segmentation
Closely Held (or Private) Corporation
marketing strategy
levels of brand loyalty
17. The quantity of a good that an average worker can produce in an hour
why companies learn about customers so they can stay in touch with their current needs and wants
Patent
theory y
Labor Productivity
18. Rewarded for good performance; something the employee likes is praised
Chief Executive Officer (CEO)
marketing research
positive reinforcement
calendar year
19. Market structure that does not meet all conditions of perfect competition - three catagories: monopolistic - oligopoly & monopoly
Imperfect Competition
Export
debt-to-total-assets ratio
Gross Domestic Product (GDP)
20. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
commercialization
trade allowance
Standard of Living
Goals
21. Individuals or households that buy goods and services for personal use
Planning
personal sales approach
consumer market
market segmentation
22. Charging a high price for a new product during the introductory stage and lowering the price later
return on investment
skim pricing
Short-Term Goal
Planning
23. An extra amount of time granted to a party to make a payment
Retrenchment
product line
Extension
skim pricing
24. The union of two corporations to form a new corporation
stealth marketing
Swot Analysis
consumer promotion
Merger
25. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
revenues
Ethics
media
brand mark
26. Cash and items that can be turned into cash within one year
Export
sales promotion approach
World Trade Organization (WTO)
current assets
27. One seller of a product - denies people competition and is against the law (They can typically raise prices)
Collusion
growth stage
statement of cash flows
Monopoly
28. Strategic alliance in which the collaboration involves joint ownership of the new venture
dynamic pricing
decision-making role
Joint Venture
Import
29. A measure of the sensitivity of demand to changes in price
Benefits
telemarketing
price elasticity
permission marketing
30. Large-scale production and distribution of a product
Wholesaler
social commerce
Organizational Stakeholders
commercialization
31. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
marketing
marketable securities
Strategic Alliance
customer service
32. Product that is dissimilar from those of competitors but than can fulfill the same need
negative reinforcement
Multinational (or Transnational) Corporation
Substitute Product
customer loyalty
33. Products having nonphysical features - such as information - expertise - or an activity that can be purchased
Herzberg's two-factor theory
Benefits
Prime Rate
Services
34. Exchange of value between parties
promotion
customer buying behavior
Import
transaction
35. Goal set for the very near future
Multinational (or Transnational) Corporation
current assets
Short-Term Goal
relationship marketing
36. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
fiscal year
accounts receivable turnover ratio
decision-making role
productivity - the success of the managers - and the morale of the other employees
37. A series of related products offered by a firm
advertising
product line
Human Resource Management (HRM)
function of packaging
38. Activities needed to move a product efficiently from manufacturer to consumer
cost of goods sold
General Partnership
Bankruptcy
Physical Distribution
39. Study of statistical characteristics of a population
demographics
horizontal analysis
Out-sourcing
Accountability
40. Current assets minus current liabilities
working capital
Sole Proprietership
Imperfect Competition
brand mark
41. Leaders need vision that is realistic and feasible. The strategic vision should be clear - cohesive - consistent and flexible. Includes analysis of the agency's internal and external environments (strengths - weaknesses - opportunities - and thr
Purpose of Strategic Planning
product life cycle
Top Manager
Goods Operations (Goods Production)
42. Activities producing tangible products such as radios - newspapers - buses and textbooks
Affirmative Action
decline stage
Goods Operations (Goods Production)
Unethical Behavior
43. A large number of identical products are assembled using a continuous - efficient procedure
Bankruptcy
brand mark
Acquisition
Mass Production
44. Measure how well a company is managing assets; two types inventory turnover and accounts receivable turnover
Convenience Good/Convenience Service
decision-making role
geodemographics
activity ratios
45. Form of a corporation spanning national boundaries
statement of cash flows
geographic segmentation
Multinational (or Transnational) Corporation
behavioral segmentation
46. Compensation other than wages and salaries
Benefits
brand managers
Supply Chain (Value Chain)
marketing research
47. The purchase of one company by another
types of utility
premiums
Acquisition
Corporate Governance
48. A document - generally issued by a state government - giving permission to start a corporation
demographics
Span of Control
Certificate of Incorporation
marketable securities
49. Introducing a new product at a low price in hopes of building sales volume quickly
Retailer
penetration pricing
mission statement
Tactical Management
50. This law guards against false advertising.
trade promotions
demographics
debt-to-total-assets ratio
Wheeler-Lea Act of 1938