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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assets = liabilities + owner's equity
psychographics
accounting equation
debt-to-total-assets ratio
Top Manager
2. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
direct mail
accounts payable
Herzberg's two-factor theory
Merger
3. The combined use of tactical and strategic management
Mixed Management
why companies learn about customers so they can stay in touch with their current needs and wants
customer service
Authority
4. The act of transferring net revenue and expense account balances to retained earnings for the period
specialty advertising
Maslow's hierarchy of needs
close the books
primary factors of market segmentation
5. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
it produces the greatest amount of good for the greatest number
net income
bundling
Whistle Blower
6. Media: tv - radio - internet - print; audience: broad - intensity: passive - purpose: inform - persuade
Prosperity
Management Information System (MIS)
Perfect competition
advertising approach
7. Advertising that tries to sell specific goods or services - generally by describing features - benefits - and occasionally - price
product advertising
Decision-Making Skills
assets equation
Officers
8. A group of customer who need or want a particular product and have the money to buy it
market
Retailer
Centralized Organization
Common Law
9. Characteristic of decentralized companies with relatively few layers of management
Swot Analysis
3 Economic Role
responsibilities of a financial manager
Flat Organizational Structure
10. Communications channels - such as newspapers - radio - and television
permission-based marketing
media
merger
Whistle Blower
11. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
cost of goods sold equation
SWOT analysis
point-of-purchase display
auction pricing
12. Discount offered by producers to wholesalers and retailers
Statutory Law
Organizational Structure
Bankruptcy
trade allowance
13. Enactment of federal regulations to restore public trust in accounting practices by imposing new requirements on financial activities in publicly traded corporations
Sarbanes-Oxley Act of 2002 (Sarbox)
benchmarking
Stockholder (or Shareholder)
permission-based marketing
14. Paid - nonpersonal communication to a target market from an identified sponsor using mass communications channels
Extension
auction pricing
advertising
accounts receivable turnover ratio
15. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
strategic marketing planning
Processing
Centralized Organization
Oligopoly
16. Activities producing tangible products such as radios - newspapers - buses and textbooks
Goods Operations (Goods Production)
European Union (EU)
Standard of Living
Organizing
17. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
marketing research
assume that all workers are content with their work
Quality Control
financial control
18. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
advertising
Decision Making
direct mail
Price Fixing
19. The way you live as measure by the kinds and quality of goods and services you can afford
Standard of Living
cash basis
liquidity ratios
Centralized Organization
20. Something produced by the intellect or mind that has commercial value
capital investments
marketing strategy
Intellectual Property
communication mix
21. profitability - liquidity - activities - and leverage/debt
fixed assets
types of financial ratios
private brands
Corporate Governance
22. Being accountable or being able to justify an action
cognitive dissonance
Price Fixing
Mission Statement
responsibility
23. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
brand mark
Leadership Style
General Partnership
trade promotions
24. Personal communication between a seller and one or more potential buyers
debt financing
Purpose of Strategic Planning
product
personal selling
25. Is the way in which tasks in an organization are divided into separate jobs. - Also known as division of labor - Assembly line worker.
Work Specialization
skim pricing
Goods Operations (Goods Production)
Gross Domestic Product (GDP)
26. Form - time - place - possession
Socialism
family branding
types of utility
contract
27. Free or bargain-priced items offered to encourage customers to buy a product
premiums
Affirmative Action
Mass Production
Extractor
28. Internal descriptors such as attitudes - interests - values - behaviors - and habits
Variance
gross profit
family branding
psychographics
29. A series of related products offered by a firm
product line
steps in the strategic marketing planning process
Contingent Worker
Laws
30. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
Real GDP
Quality
Chain of Command
news conference
31. Amounts that are currently due to a company
accounts receivable
license
form utility
news conference
32. Payments other than wages or salaries - other benefits
Leadership
personal selling
fringe benefit
Tactical Management
33. Inexpensive good or service purchased and consumed rapidly and regularly
place utility
Contingent Worker
Private enterprise
Convenience Good/Convenience Service
34. Specific customer groups or segments to whom a company wants to sell a particular product
target markets
operating expenses
Custom Manufacturing
Closely Held (or Private) Corporation
35. Document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented
Business Plan
Standard of Living
social commerce
Common Law
36. The creation and sharing of product-related information among customers and potential customers
marketing mix
financial management
Closely Held (or Private) Corporation
social commerce
37. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
time utility
Monopoly
Three reasons nations trade
Leadership
38. Motivator and hygiene factors need to be met to prevent dissatisfaction
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39. Individuals or households that buy goods and services for personal use
Sexual Harassment
consumer market
grand strategies
Consumer Goods
40. Objective that a business hopes and plans to achieve
factors that influence pricing decisions
brand
Goal
rebates
41. Amount remaining when the cost of goods sold is deducted from net sales; also known as gross margin
Long-Term Goal
growth through direction state
gross profit
cause-related marketing
42. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
possession utility
trade promotions
strategic marketing planning
growth strategies
43. Introducing a new product at a low price in hopes of building sales volume quickly
penetration pricing
Mass Production
public relations approach
Centralized Organization
44. Diagram depicting a company's structure and showing employees where they fit into its operations
Organization Chart
mission statement
test marketing
Market economy
45. An increase in liabilities
Identity Influence
debit
Service Business
Span of Control
46. Authority granted to committees or teams involved in a firm's daily operations
product line
Committee and Team Authority
Supply Chain (Value Chain)
Copyright
47. Planned economic system in which the government owns and operates only selected major sources of production
Socialism
Decision Making
Corporate Strategy
Middle Manager
48. Process of planning - organizing - leading and controlling an organization's resources to achieve its goals
Management
stages in the life cycle of a product
dynamic pricing
break-even point equation
49. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
place marketing
pull strategy
Management
cost of goods sold equation
50. Nonsales communication that businesses have with their various audiences
public relations
marketing mix
Limited Partnership
marketing research