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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
accounts receivable turnover ratio
Leadership Style
Sole Proprietership
Physical Distribution
2. profitability - liquidity - activities - and leverage/debt
types of financial ratios
liabilities
demographics
product advertising
3. Manufacturing and selling costs - competition - the needs of wholesalers and retailers who distribute the product to the final customer - the firm's marketing objectives - government regulations - quality perceptions - and customer demand
sales promotion
media
form utility
factors that influence pricing decisions
4. Stocks - bonds - and other investments that can be turned into cash quickly
Mixed Management
marketable securities
price elasticity
cost of goods sold
5. Advertising designed to encourage customers to try new products or to switch brands
3 Economic Role
Wheeler-Lea Act of 1938
persuasive advertising
Management
6. A series of related products offered by a firm
Tall Organizational Structure
product line
Joint Venture
certain disabilities and illnesses
7. The union of two corporations to form a new corporation
Intellectual Property
Merger
news conference
Leadership
8. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
loss-leader pricing
middle management
opportunity cost
Nepotism
9. Product that is dissimilar from those of competitors but than can fulfill the same need
Variance
Substitute Product
Convenience Good/Convenience Service
form utility
10. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
double-entry bookkeeping
cost of goods sold equation
debt-to-equity ratio
Prosperity
11. Manager responsible for supervising the work of employees
grand strategies
First-Line Manager
psychographics
Procedure
12. Ratios that measure the overall financial performance of a firm- include return on sales - return on investment - and earnings per share
positive reinforcement
profitability ratios
penetration pricing
debt-to-total-assets ratio
13. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
depreciation
rebates
organization behavior modification
social media approach
14. Compensation other than wages and salaries
product line
Strategic Management
Benefits
common pricing strategies
15. Intermediary who sells products to other businesses for resale to final consumers
Contingent Worker
General Partnership
Wholesaler
auction
16. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
dynamic pricing
opportunity cost
Small Business Administration (SBA)
Business (or Competitive) Strategy
17. Leaders need vision that is realistic and feasible. The strategic vision should be clear - cohesive - consistent and flexible. Includes analysis of the agency's internal and external environments (strengths - weaknesses - opportunities - and thr
organization behavior modification
Goods Operations (Goods Production)
Purpose of Strategic Planning
Perfect competition
18. Process of converting government enterprises into privately owned companies
Privatization
Small Business Administration (SBA)
specialty advertising
product advertising
19. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
SWOT analysis
Telemarketing
Market
cognitive dissonance
20. The collection and analysis of information for making marketing decisions
stages of product development
strategic marketing planning
marketing research
forecasting
21. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
a continuous-flow operating system
Monopolistic Competition
Theory Z
profitability ratios
22. A name - term - sign - symbol - design or combination of those used to identify the products of a firm and competing products
accounts receivable
brand
Exchange Rate
laissez-faire Leadership style
23. Specification of the jobs to be done within an organization and the ways in which they relate to one another
Competition
Organizational Structure
customer buying behavior
Private enterprise
24. The action of ensuring that operations produce products that meet specific quality standards
Quality Control
risks of product-line extensions
limitations of marketing research
categories of customer communication
25. Senior company managers who serve on the company's board of directors are known as ____.
factors that influence pricing decisions
inside board members
Corporate Strategy
national brands
26. Managers who develop and implement a complete strategy and marketing program for specific products or brands
brand managers
objectives
activity ratios
North American Free Trade Agreement (NAFTA)
27. Physical products purchased by companies to produce other products
product life cycle
Industrial Goods
Natural monopoly
wants
28. Illegal practice of using special knowledge about a firm for profit or gain
financial management
Insider Trading
Leadership
Workplace Diversity
29. A ____ is an agreement between two parties to carry out a transaction - such as the sale of goods from a seller to buyer.
Wheeler-Lea Act of 1938
contract
break-even point
credit
30. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
Ethical Behavior
direct mail
Business Ethics
current ratio
31. Objective that a business hopes and plans to achieve
Centralized Organization
product life cycle
Goal
Manufacturer
32. Unwelcome sexual advances in the workplace
behavioral segmentation
Services
Socialism
Sexual Harassment
33. Wide range of events and activities (including coupons - rebates - contests - in-store demonstrations - free samples - trade shows - and point-of-purchase displays) designed to stimulate interest in a product
cognitive dissonance
time utility
sales promotion
Work Specialization
34. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
positive reinforcement
Export
limitations of marketing research
consumer market
35. Specific customer groups or segments to whom a company wants to sell a particular product
Contingent Worker
target markets
inside board members
statement of cash flows
36. Alternative plans to be implemented if uncontrollable event occur
contingency plans
Purchasing Power Party
contract
Decision-Making Skills
37. Hybrid of a closely held corporation and a partnership - organized and operated like a corporation but treated as a partnership for tax purposes
S Corporation
marketing mix
Unemployment
categories of customer communication
38. Pricing selling one product at a loss as a way to entice customers to consider other products
job rotation
sales promotion approach
Theory Z
loss-leader
39. Charging a high price for a new product during the introductory stage and lowering the price later
assets
Safety
cause-related marketing
skim pricing
40. A group of customer who need or want a particular product and have the money to buy it
management by objectives (MBO)
sales promotion
marketing strategy
market
41. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
Monopolistic Competition
direct marketing
revenues
place utility
42. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Organizing
elements of a company's marketing mix
Long-range or strategic planning
time utility
43. Corporation whose stock is held by only a few people and is not available for sale to the general public
Identity Influence
Maslow's hierarchy of needs
Small Business Administration (SBA)
Closely Held (or Private) Corporation
44. Activities needed to move a product efficiently from manufacturer to consumer
Convenience Good/Convenience Service
brand equity
Decision-Making Skills
Physical Distribution
45. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
responsibilities of a financial manager
Business Ethics
Autocratic Leadership style
Retrenchment
46. The creation and sharing of product-related information among customers and potential customers
penetration pricing
social commerce
debit
Regulatory (Administrative) Law
47. Refers to policies that take factors including 'race - color - religion - gender - sexual orientation or national origin' into consideration in order to benefit an underrepresented group - usually as a means to counter the effects of a history o
sales promotion
Affirmative Action
Theory Z
5 C's
48. The delivery of marketing messages to people who are not aware that they are being marketing to; these messages can be delivered by either acquaintances or strangers - depending on the technique
pull strategy
stealth marketing
Substitute Product
Prosperity
49. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
Prosperity
certain disabilities and illnesses
functional strategies
premiums
50. Advertising that tries to sell specific goods or services - generally by describing features - benefits - and occasionally - price
opportunity cost
need
product advertising
Physical Distribution
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