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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
SWOT analysis
skim pricing
Purchasing Power Party
Autocratic Leadership style
2. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
customer buying behavior
ways to expand a product line
direct marketing approach
Middle Manager
3. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
a continuous-flow operating system
factors that influence pricing decisions
accrual basis
long-term liabilities
4. Electronic media that invite participation by the general public
social media
earnings per share
Human Resource Management (HRM)
Processing
5. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
push strategy
trade allowance
organizational market
assets
6. Product made or grown abroad but sold domestically
Import
cause-related marketing
debt-to-total-assets ratio
psychographics
7. A sustained increase in the general level of prices
Gross Domestic Product (GDP)
Inflation
demographics
Globalization
8. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
Workplace Diversity
social media approach
Policy
strategic marketing planning
9. Manager responsible for a firm's overall performance and effectiveness
Centralized Organization
Top Manager
family branding
premiums
10. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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11. Market or industry in which there is only one producer that can therefore set the prices on all of its products
Monopoly
job rotation
Recession
inventory turnover ratio
12. Strategy in which two or more organizations collaborate on a project for mutual gain
Strategic Alliance
Functional Strategy
Deregulation
exchange process
13. The state of being certain that adverse effects will not be caused by some agent under defined conditions
Safety
merger
Sole Proprietership
a continuous-flow operating system
14. Vying among businesses for the same resources or customers
trademarks
long-term liabilities
Organizational Structure
Competition
15. Changes the form of material so they can be consumed or used to manufacture other products
Limited Partnership
Processing
Physical Distribution
Depression
16. Acquiring funds by selling shares of a company's stock
equity financing
North American Free Trade Agreement (NAFTA)
a continuous-flow operating system
Flat Organizational Structure
17. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
Unlimited Liability
Purchasing Power Party
merger
Monopolistic competition
18. Applying a successful brand name to a new product category
organizational market
steps in the strategic marketing planning process
brand extension
Consumer Goods
19. System that sanctions the private ownership of the factors of production and encourages entrepreneurship by offering profits as an incentive
Capitalism
trade allowance
target markets
capital budgeting
20. Cost of goods sold = beginning inventory + net purchases - ending inventory
marketing research
cost of goods sold equation
middle management
Affirmative Action
21. Under the Americans with Disabilities Act - companies cannot fire or refuse to hire people because of...
Corporate Governance
Unlimited Liability
certain disabilities and illnesses
Middle Manager
22. Difference of revenues - costs - and profit from the planned amounts.
Variance
distribution channels
Mixed Management
growth through direction state
23. Top management team of a corporation
primary factors of market segmentation
marketing
Officers
marketing concept
24. Lots of leeway to workers to meet goals
Standard of Living
laissez-faire Leadership style
Purpose of Strategic Planning
news conference
25. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
Strategy
Closely Held (or Private) Corporation
communication mix
Environmental Analysis
26. The union of two corporations to form a new corporation
return on equity ratio
form utility
consumer promotion
Merger
27. Certificates that offer discounts on particular items and are redeemed at the time of purchase
return on sales
reminder advertising
Swot Analysis
coupons
28. Location
Organizing
geographics
coupons
Quality
29. Exclusive right to manufacture - sell or use a new invention - prevents someone from stealing and profiting from your invention
Patent
Publicly Held (or Public) Corporation
brand managers
Controlling
30. Pricing selling one product at a loss as a way to entice customers to consider other products
growth stage
loss-leader
Bankruptcy
Management Information System (MIS)
31. Inexpensive good or service purchased and consumed rapidly and regularly
Convenience Good/Convenience Service
Decision-Making Skills
certain disabilities and illnesses
Depression
32. Arises when group members recognize that the leader has special expertise in the area
specialty advertising
fiscal year
elements of a company's marketing mix
Expert Influence
33. Any 12 consecutive months used as an accounting period
Competition
fiscal year
delegate the task
social media approach
34. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
common pricing strategies
trade promotions
Recession
Retrenchment
35. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
double-entry bookkeeping
Crisis Management
Price Fixing
positioning
36. Online ads that are linked to search engine results or website content
5 C's
search advertising
Unemployment
brand names
37. An extra amount of time granted to a party to make a payment
news release
Export
Variance
Extension
38. Power to make the decisions necessary to complete a task
Authority
Limited Liability Corporation (LLC)
Autocratic Leadership style
utility
39. Marketers focus on stimulating demand for the new product
private brands
introductory stage
sales promotion approach
Contingent Worker
40. Manufacturing and selling costs - competition - the needs of wholesalers and retailers who distribute the product to the final customer - the firm's marketing objectives - government regulations - quality perceptions - and customer demand
Policy
factors that influence pricing decisions
vertical analysis
skim pricing
41. A period during which aggregate output - as measured by GDP - declines
Corporate Strategy
Recession
commercialization
General (Active) Partner
42. Physical products purchased by consumers for personal use
break-even point equation
Sole Proprietership
institutional advertising
Consumer Goods
43. Portion of a brand that can be expressed orally - including letters - words - or numbers
break-even point equation
growth through direction state
brand names
net income
44. Informal communication between customers and potential customers
opportunity cost
Services
accounts payable
word of mouth
45. All costs of operation that are not included under cost of goods sold
Retrenchment
operating expenses
debt financing
downsizing
46. A business that is involvec with moving goods from producers to consumers
ratio analysis
Marketer
Business (or Competitive) Strategy
Chain of Command
47. Rewarded for good performance; something the employee likes is praised
permission-based marketing
Goal
positive reinforcement
behavioral segmentation
48. Process by which the world is becoming a single interdependent system
Unlimited Liability
Globalization
profitability ratios
operating expenses
49. The company founder is no longer solely responsible for all decision making during the ____.
growth through direction state
earnings per share
Public Goods
national brands
50. Cost-based pricing - price-based pricing - optimal pricing - skim pricing - penetration pricing - loss-leader pricing - auction pricing
common pricing strategies
skim pricing
Management
break-even point