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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
organization behavior modification
primary factors of market segmentation
Board of Directors
distribution channels
2. Ratio between net income after taxes and total owners' equity; also known as return on equity
schematic of marketing process
risks of product-line extensions
accrual basis
return on investment
3. Employee hired on something other than a full-time basis to supplement an organization's permanent workforce
Contingent Worker
Corporation
Inflation
Management Information System (MIS)
4. Exclusive right to manufacture - sell or use a new invention - prevents someone from stealing and profiting from your invention
corporate strategies
Patent
public relations
Monopoly
5. Selling method in which the price is set by customers bidding against each other
Inflation
auction
accounts receivable
discount pricing
6. Examining your current marketing situation - assessing your opportunities and setting your objectives - and developing your market strategy
Common Law
Substitute Product
steps in the strategic marketing planning process
Organizing
7. Promotional campaigns that send information only to those people who've specifically asked to receive it
types of financial ratios
laissez-faire Leadership style
permission marketing
Export
8. Current assets minus current liabilities
loss-leader pricing
working capital
Safety
social commerce
9. Reporting relationships within a company
variable costs
Chain of Command
dynamic pricing
quality control circles
10. Charging a high price for a new product during the introductory stage and lowering the price later
Audit
skim pricing
objectives
social media approach
11. Mix of people in organizations in terms of essential/demographic status
Workplace Diversity
customer buying behavior
accrual basis
cost of goods sold
12. Management process of determining what an organization needs to do and how best to get it done
Planning
Theory Z
Quality
Standard of Living
13. When organizations change raw materials into finished goods
Workplace Diversity
certain disabilities and illnesses
form utility
Universal Product Codes
14. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
Patent
brand loyalty
personal sales approach
Goals
15. The level of joblessness among people actively seeking work in an economic system
Tactical Management
form utility
premiums
Unemployment
16. Obligations that must be next within a year
Mixed Management
Public Goods
need
current liabilities
17. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
stealth marketing
news release
profitability ratios
depreciation
18. The marketer must decide whether to keep the product and reduce its costs to compensate for declining sales or to discontinue it
commercialization
time utility
Business Cycle
decline stage
19. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
rebates
contract
direct mail
responsibilities of a financial manager
20. Codified rules of behavior enforced by society
elements of a company's marketing mix
Work Specialization
Laws
Perfect competition
21. Refers to policies that take factors including 'race - color - religion - gender - sexual orientation or national origin' into consideration in order to benefit an underrepresented group - usually as a means to counter the effects of a history o
place utility
owner's equity equation
retained earnings
Affirmative Action
22. Tension that exists when a person's beliefs don't match his or her behaviors: a common example is buyer's remorse - when someone regrets a purchase immediately after making it
assets
cognitive dissonance
Work Specialization
Expert Influence
23. Ratios that measure a firm's ability to meet its short-term obligations when they are due - judged on the basis of working capital - current ratio - and quick ratio
liquidity ratios
Democratic Leadership Style
direct mail
Small Business Administration (SBA)
24. Intermediary who sells products directly to consumers
form utility
discount pricing
Retailer
place marketing
25. Under the Americans with Disabilities Act - companies cannot fire or refuse to hire people because of...
certain disabilities and illnesses
market
contract
persuasive advertising
26. The way you live as measure by the kinds and quality of goods and services you can afford
Venture Capital Company
market share
brand mark
Standard of Living
27. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
Globalization
Corporation
Common Law
ratio analysis
28. Media: mail - telephone - internet - audience: target potential buyers - intensity: passive - purpose: persuade
direct marketing approach
introductory stage
distribution channels
objectives
29. In a ____ authority originates at the top and moves downward in a line.
Labor Productivity
Capitalism
steps in the strategic marketing planning process
line organization
30. From of sexual harassment deriving from off-color jokes - lewd comments - and so forth
Labor Union
Operations (Production) Management
Hostile Work Environment
reminder advertising
31. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
assets
break-even point
Wheeler-Lea Act of 1938
Tall Organizational Structure
32. Postsales reductions in price - must be applied for by the purchaser
rebates
Out-sourcing
market share
corporate strategies
33. Senior company managers who serve on the company's board of directors are known as ____.
inside board members
Management Information System (MIS)
Depression
benchmarking
34. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
market segmentation
transaction
online display advertising
Venture Capital Company
35. Strategy in which two or more organizations collaborate on a project for mutual gain
Chain of Command
Strategic Alliance
Management Information System (MIS)
widgets
36. Complete list of all products that a company offers for sale
product mix
Monopolistic competition
equity financing
Purchasing Power Party
37. Product made or grown domestically but sold abroad
persuasive advertising
public relations approach
Export
Labor Relations
38. Market or industry characterized by numerous small firms producing an identical product
geographics
Perfect competition
integrated marketing communications
Retrenchment
39. Legal principal holding owners responsible for paying off all debts of a business
equity financing
a continuous-flow operating system
Unlimited Liability
fiscal year
40. Marketing efforts to attract people and organizations to a particular geographical area
variable costs
horizontal analysis
place marketing
working capital
41. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
calendar year
commercialization
trade promotions
Sarbanes-Oxley Act of 2002 (Sarbox)
42. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
Limited Liability
Herzberg's two-factor theory
Unlimited Liability
strategic marketing planning
43. Group of small investors who invest money in companies with rapid growth potential
return on sales
Venture Capital Company
cognitive dissonance
liquidity ratios
44. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
Wholesaler
Oligopoly
consumer promotion
activity ratios
45. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
Purchasing Power Party
market segmentation
rebates
risks of product-line extensions
46. A detailed series of related steps or tasks written to implement a policy is called a ____.
marketing strategy
SWOT analysis
theory y
Procedure
47. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
Mass Production
Span of Control
Real GDP
skim pricing
48. Assets = liabilities + owner's equity
assets equation
North American Free Trade Agreement (NAFTA)
customer service
Marketer
49. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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50. Use of quantitative measures to evaluate a firm's financial performance - compares two elements from the same year's financial figures; computed by divided one element of a financial statement by another
ratio analysis
opportunity cost
point-of-purchase display
equity financing