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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pricing selling one product at a loss as a way to entice customers to consider other products
loss-leader
marketable securities
Organization Chart
penetration pricing
2. Selling or supporting the sales process over the telephone
Long-Term Goal
Globalization
telemarketing
vertical analysis
3. Ratio between net income after taxes and total owners' equity; also known as return on equity
growth through direction state
return on investment
trade promotions
selling expenses
4. Cost of producing or acquiring a company's products for sale during a given period
possession utility
Universal Product Codes
cost of goods sold
Leadership Style
5. Products having nonphysical features - such as information - expertise - or an activity that can be purchased
Services
financial plan
balance sheet
Limited Liability Corporation (LLC)
6. Done in conjunction with budgeting. Develops departmental maintenance and improvement goals for the coming year.
Short-range or operational planning
Mixed Management
categories of customer communication
Pure Competition
7. Charging a high price for a new product during the introductory stage and lowering the price later
Philosophy
certain disabilities and illnesses
skim pricing
accounting equation
8. Occurs when widespread price increases occur throughout an economic system
bundling
Inflation
Deregulation
target markets
9. Act of obtaining a desired object or services from another party by offering something of value in return
product advertising
Sarbanes-Oxley Act of 2002 (Sarbox)
Recovery
exchange process
10. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
relationship marketing
bundling
strategic marketing planning
Quality Control
11. Total value of all goods and services produced within a given period by a national economy through domestic factors of production
Publicly Held (or Public) Corporation
price based pricing
Oligopoly
Gross Domestic Product (GDP)
12. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
Board of Directors
personal sales approach
financial plan
owner's equity equation
13. Specific customer groups or segments to whom a company wants to sell a particular product
First-Line Manager
accounting equation
return on sales
target markets
14. Helps companies set goals - develop new products - segment markets - plan future marketing programs - evaluate the effectiveness of a marketing program - keep an eye on competition - and measure customer satisfaction
Supply Chain (Value Chain)
marketing research
Goods Operations (Goods Production)
Purchasing Power Party
15. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
Extractor
First-Line Manager
debt-to-equity ratio
Corporate Governance
16. Building a specific and unique product to meet the needs of one consumer
Custom Manufacturing
Contingent Worker
Chain of Command
persuasive advertising
17. Complete list of all products that a company offers for sale
Recovery
product mix
advertising approach
European Union (EU)
18. Acquiring funds through borrowing
methods of finance for an expanding business
point-of-purchase display
Unemployment
debt financing
19. Demographics - psychographics - and geographics
primary factors of market segmentation
Quality Control
debt ratios
Organizational Structure
20. Help identify and distinguish the product - provide information about the product such as ingredients - shelf life - operating procedures - and UPC codes which are used for scanning sales information and monitoring inventory and pricing
General Partnership
function of labels
Reward Influence
management by objectives (MBO)
21. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
marketing research
Three reasons nations trade
Import
categories of customer communication
22. Categorization of customers according to their relationship with products or response to product characteristics
premiums
geodemographics
behavioral segmentation
downsizing
23. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
Divestiture
a continuous-flow operating system
middle management
stages of product development
24. Study of statistical characteristics of a population
demographics
bundling
penetration pricing
Supply Chain (Value Chain)
25. Law created by consistitution(s) or by federal - state - or local legislative acts
brand names
Contingent Worker
Statutory Law
double-entry bookkeeping
26. Obligation employees have to their manager for the successful completion of an assigned task
Environmental Analysis
Wheeler-Lea Act of 1938
loss-leader pricing
Accountability
27. The amount of money charged for a product or service
Small Business Administration (SBA)
advertising approach
price
cognitive dissonance
28. Difference between a person's actual state and his or her ideal state; provides the basic motivation to make a purchase
Decision-Making Skills
common pricing strategies
Monopolistic Competition
need
29. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
revenues
objectives
Business (or Competitive) Strategy
statement of cash flows
30. Type of partnership consisting of limited partners and a general (or active) partner
database marketing
Committee and Team Authority
Limited Partnership
Labor Productivity
31. This level of management includes department heads and district sales managers.
return on sales
Board of Directors
Gross Domestic Product (GDP)
middle management
32. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
place utility
auction
Corporation
demographics
33. A period during which aggregate output - as measured by GDP - declines
Recession
cost of goods sold
Long-range or strategic planning
Ethics
34. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
advertising
Outsourcing
Monopolistic competition
long-term liabilities
35. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
stages in the life cycle of a product
Service Operations (Service Production)
assets
Span of Control
36. Alternative plans to be implemented if uncontrollable event occur
contingency plans
inside board members
Audit
accounting equation
37. This law guards against false advertising.
Wheeler-Lea Act of 1938
primary factors of market segmentation
Strategy
Patent
38. Brands that have been given legal protection so that their owners have exclusive rights to their use
trademarks
theory y
Private enterprise
accounts payable
39. Expensive - rarely purchased good or service
product mix
Specialty Good/Specialty Service
a continuous-flow operating system
sales promotion
40. Offering a temporary reduction in price
Leading
discount pricing
objectives
Joint Venture
41. Arrangement in which a buyer (franchisee) purchases the right to sell the good or service of the seller (franchiser)
Franchise
stages of product development
market segmentation
Flat Organizational Structure
42. Process for evaluating proposed investments in select projects that provide the best long-term financial return
Capitalism
Price Fixing
capital budgeting
Committee and Team Authority
43. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
media
Operations (Production) Management
return on equity ratio
function of labels
44. A large number of identical products are assembled using a continuous - efficient procedure
Mass Production
test marketing
trade allowance
cash basis
45. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
brand names
brand equity
Organizing
calendar year
46. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
Certificate of Incorporation
commercialization
management by objectives (MBO)
news conference
47. Objective that a business hopes and plans to achieve
Goal
Business Plan
brand loyalty
empowerment
48. profitability - liquidity - activities - and leverage/debt
primary factors of market segmentation
Officers
Expert Influence
types of financial ratios
49. Measure of the time a company takes to turn its inventory into sales - calculated by divided cost of goods sold by the average value of inventory for a period
organizational market
inventory turnover ratio
form utility
reminder advertising
50. Physical products purchased by companies to produce other products
psychographics
Franchise
Industrial Goods
revenues