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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position
long-term liabilities
public relations approach
Business (or Competitive) Strategy
Standard of Living
2. Process of scanning the business environment for threats and opportunities
Venture Capital Company
liquidity ratios
Environmental Analysis
Controlling
3. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
Span of Control
Recession
Prime Rate
Wholesaler
4. Break-even point = fixed costs/ (selling price - variable costs per unit)
Quality
distribution channels
break-even point equation
Middle Manager
5. Classification of customers on the basis of their psychological makeup - interests - and lifestyles
European Union (EU)
relationship marketing
psychographics
distribution channels
6. The level of joblessness among people actively seeking work in an economic system
utility
demographics
Tactical Management
Unemployment
7. Ratios that measure the overall financial performance of a firm- include return on sales - return on investment - and earnings per share
fringe benefit
profitability ratios
Policy
Organizing
8. System that sanctions the private ownership of the factors of production and encourages entrepreneurship by offering profits as an incentive
Top Manager
Multinational (or Transnational) Corporation
Unemployment
Capitalism
9. Using relative information to predict how many jobs will be needed
growth strategies
place marketing
forecasting
behavioral segmentation
10. Legal principal holding owners responsible for paying off all debts of a business
unity of command
psychographics
Unlimited Liability
Autocratic Leadership style
11. Court-granted permission for a company to not pay some or all debts
Bankruptcy
Joint Venture
Demand
price based pricing
12. The willingness and ability of producers to offer a good or service for sale
Position Influence
Variance
Franchise
Supply
13. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
Span of Control
customer loyalty
trade allowance
distribution channels
14. Manager responsible for implementing the strategies and working toward the goals set by top managers
Accountability
Middle Manager
marketing research
Standard of living
15. Top management team of a corporation
categories of customer communication
product life cycle
Officers
Ethical Behavior
16. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
time utility
Stockholder (or Shareholder)
promotion
telemarketing
17. Formal agreement to set prices. Sometimes illegal - but is typically secretive
Collusion
depreciation
organizational market
Acquisition
18. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
line organization
institutional advertising
auction pricing
cost of goods sold
19. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
Service Operations (Service Production)
Corporate Strategy
need
Limited Liability
20. Claims against a firm's assets by creditors - such as banks and suppliers
liabilities
Real GDP
Consumer Goods
decline stage
21. Managers who develop and implement a complete strategy and marketing program for specific products or brands
Deregulation
mission statement
brand managers
Maslow's hierarchy of needs
22. Product that is dissimilar from those of competitors but than can fulfill the same need
Substitute Product
brand names
Business Ethics
merger
23. Agreement to gradually eliminate tariffs and other trade barriers among the United States - Canada - and Mexico
institutional advertising
fiscal year
fixed costs
North American Free Trade Agreement (NAFTA)
24. Brands that have been given legal protection so that their owners have exclusive rights to their use
credit
schematic of marketing process
trademarks
test marketing
25. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
demographics
maturity stage
Substitute Product
Theory Z
26. Form - time - place - possession
promotional strategy
types of utility
assets equation
laissez-faire Leadership style
27. Offering a temporary reduction in price
discount pricing
marketing strategy
co-branding
Extractor
28. Online ads that are linked to search engine results or website content
search advertising
promotion
job rotation
Crisis Management
29. Payments other than wages or salaries - other benefits
Sarbanes-Oxley Act of 2002 (Sarbox)
fringe benefit
Business Ethics
national brands
30. A document - generally issued by a state government - giving permission to start a corporation
online display advertising
Certificate of Incorporation
Service Operations (Service Production)
consumer promotion
31. Introducing a new product at a low price in hopes of building sales volume quickly
penetration pricing
private brands
Information Technology (IT)
Competition
32. Small software programs that provide part of the functionality of a website
Long-Term Goal
variable costs
widgets
social commerce
33. Organization's methods for dealing with emergencies
growth strategies
Crisis Management
Private enterprise
negative reinforcement
34. Customer value added by making a product available at a convenient time
ratio analysis
time utility
Statutory Law
Service Business
35. Creating a flatter organization structure normally cutting out middle management
Organizational Stakeholders
downsizing
Democratic Leadership Style
Substitute Product
36. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
responsibilities of a financial manager
Reward Influence
middle management
Ethics
37. A group of customer who need or want a particular product and have the money to buy it
trademarks
market
coupons
Theory Z
38. Goal set for the very near future
Short-Term Goal
Real GDP
Bankruptcy
sales promotion
39. Leaders need vision that is realistic and feasible. The strategic vision should be clear - cohesive - consistent and flexible. Includes analysis of the agency's internal and external environments (strengths - weaknesses - opportunities - and thr
Expert Influence
Purpose of Strategic Planning
brand extension
specialty advertising
40. Help identify and distinguish the product - provide information about the product such as ingredients - shelf life - operating procedures - and UPC codes which are used for scanning sales information and monitoring inventory and pricing
function of labels
Real GDP
price based pricing
Management Information System (MIS)
41. A phase of the business cycle when most people who want to work are working and businesses produce goods and services in record numbers
persuasive advertising
Prosperity
Top Manager
grand strategies
42. Physical products purchased by companies to produce other products
gross profit
3 Economic Role
Industrial Goods
accounting equation
43. Informal communication between customers and potential customers
Human Resource Management (HRM)
Insider Trading
word of mouth
Mass Production
44. The state of being certain that adverse effects will not be caused by some agent under defined conditions
Processing
Span of Control
Safety
personal selling
45. Act of obtaining a desired object or services from another party by offering something of value in return
exchange process
productivity - the success of the managers - and the morale of the other employees
current liabilities
Human Resource Management (HRM)
46. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
types of financial ratios
brand loyalty
why companies learn about customers so they can stay in touch with their current needs and wants
news release
47. Organization in which most decision-making authority is held by upper-level management
commercialization
form utility
Centralized Organization
Strategic Management
48. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
customer service
Custom Manufacturing
integrated marketing communications
Public Goods
49. profitability - liquidity - activities - and leverage/debt
Service Operations (Service Production)
types of financial ratios
negative reinforcement
brand
50. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
social media approach
accounts receivable turnover ratio
productivity - the success of the managers - and the morale of the other employees
North American Free Trade Agreement (NAFTA)
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