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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategy whereby a firm sells one or more of its business units
Organizational Structure
Autocratic Leadership style
Divestiture
Natural monopoly
2. Costs created in the process of generating revenues
brand equity
risks of product-line extensions
current ratio
expenses
3. Difference between a person's actual state and his or her ideal state; provides the basic motivation to make a purchase
Venture Capital Company
need
middle management
Copyright
4. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
S Corporation
variable costs
marketing strategy
Safety
5. A business that is involvec with moving goods from producers to consumers
Leading
debt financing
Mission Statement
Marketer
6. Process of converting government enterprises into privately owned companies
Privatization
marketing concept
limitations of marketing research
it produces the greatest amount of good for the greatest number
7. Study of statistical characteristics of a population
Goal
distribution channels
close the books
demographics
8. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
geodemographics
Organizational Stakeholders
marketing research
Safety
9. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
Chain of Command
Limited Liability Corporation (LLC)
financial control
price elasticity
10. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
strategic marketing planning
product life cycle
ratio analysis
assets equation
11. Manager responsible for implementing the strategies and working toward the goals set by top managers
financial plan
sales promotion approach
form utility
Middle Manager
12. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
Goals
Marketer
Recovery
Stockholder (or Shareholder)
13. A governing plan for accomplishing goals and objectives. Explain how goals will be achieved. Define the general course and scope of activities. Serve as basis for future decisions - actions and help coordinate plans. Control performance - increase
fringe benefit
Policy
Mass Production
Inflation
14. Leaders need vision that is realistic and feasible. The strategic vision should be clear - cohesive - consistent and flexible. Includes analysis of the agency's internal and external environments (strengths - weaknesses - opportunities - and thr
Privatization
depreciation
Purpose of Strategic Planning
elements of a company's marketing mix
15. Stems from personal trust and respect members have for the leader
Identity Influence
Affirmative Action
trademarks
cost of goods sold equation
16. Roles of shareholders - directors - and other managers in corporate decision making and accountability
widgets
Corporate Governance
long-term liabilities
financial plan
17. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
social media approach
Corporation
fixed costs
sales promotion approach
18. Arises when group members recognize that the leader has special expertise in the area
Quid Pro Quo Harassment
Expert Influence
online display advertising
Competition
19. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
categories of customer communication
Mission Statement
Standard of living
cost based pricing
20. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
general expenses
marketing strategy
Monopolistic Competition
Industrial Goods
21. Document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented
Business Plan
social media approach
ratio analysis
General Partnership
22. Legal principal holding owners responsible for paying off all debts of a business
benchmarking
persuasive advertising
steps in the strategic marketing planning process
Unlimited Liability
23. Product made or grown abroad but sold domestically
grand strategies
Import
Supply
Telemarketing
24. profitability - liquidity - activities - and leverage/debt
Benefits
Theory Z
Organizing
types of financial ratios
25. The portion of shareholders' equity earned by the company but not distributed to its owners in the form of dividends
retained earnings
marketing concept
co-branding
Contingent Worker
26. Charging a high price for a new product during the introductory stage and lowering the price later
skim pricing
Functional Strategy
activity ratios
Organizational Structure
27. Introducing a new product at a low price in hopes of building sales volume quickly
methods of finance for an expanding business
marketing concept
penetration pricing
Service Operations (Service Production)
28. Results from the leader's ability to give or withhold rewards
Reward Influence
Pure Competition
Quality Control
Custom Manufacturing
29. The way a manager teats and directs employees
liquidity ratios
psychographics
Leadership Style
search advertising
30. Those groups - individuals - and organizations that are directly affected by the practices of an organization and who therefore have a stake in its performance
S Corporation
Gross National Product (GNP)
current ratio
Organizational Stakeholders
31. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
Price Fixing
strategic marketing planning
break-even analysis
3 Economic Role
32. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
calendar year
Long-range or strategic planning
brand names
discount pricing
33. Internal descriptors such as attitudes - interests - values - behaviors - and habits
psychographics
Business Plan
Strategic Management
Substitute Product
34. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
General Partnership
Sexual Harassment
Outsourcing
database marketing
35. Manager responsible for a firm's overall performance and effectiveness
Chief Executive Officer (CEO)
social commerce
Top Manager
dynamic pricing
36. Mix of people in organizations in terms of essential/demographic status
Business Ethics
Quid Pro Quo Harassment
integrated marketing communications
Workplace Diversity
37. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
Socialism
relationship marketing
corporate strategies
Recovery
38. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Specialty Good/Specialty Service
Purpose of Strategic Planning
Quid Pro Quo Harassment
Three reasons nations trade
39. Under the Americans with Disabilities Act - companies cannot fire or refuse to hire people because of...
certain disabilities and illnesses
form utility
accounts receivable turnover ratio
Tactical Management
40. Cost-based pricing - price-based pricing - optimal pricing - skim pricing - penetration pricing - loss-leader pricing - auction pricing
Specialty Good/Specialty Service
common pricing strategies
Decentralized Organization
function of packaging
41. The four key elements of marketing strategy: product - price - distribution - and promotion
function of labels
Market economy
Outcome-based ethics
marketing mix
42. Organization's methods for dealing with emergencies
Crisis Management
it produces the greatest amount of good for the greatest number
Maslow's hierarchy of needs
premiums
43. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
Retrenchment
Unlimited Liability
social commerce
Real GDP
44. Obligation employees have to their manager for the successful completion of an assigned task
responsibility
inside board members
Accountability
contingency plans
45. When organizations change raw materials into finished goods
5 C's
social commerce
form utility
break-even point equation
46. Owner of shares of stock in a corporation
Reward Influence
General Partnership
Stockholder (or Shareholder)
marketing research
47. Customer value created by converting raw materials and other inputs into finished goods and services
form utility
cause-related marketing
contingency plans
revenues
48. Break-even point = fixed costs/ (selling price - variable costs per unit)
Market
break-even point equation
Prime Rate
Strategic Alliance
49. Activities producing intangible and tangible products - such as entertainment - transportation - and education
brand managers
Identity Influence
Service Operations (Service Production)
Workplace Diversity
50. Is the way in which tasks in an organization are divided into separate jobs. - Also known as division of labor - Assembly line worker.
Matrix Structures
marketing strategy
Work Specialization
price based pricing