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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A ____ is an agreement between two parties to carry out a transaction - such as the sale of goods from a seller to buyer.
contract
introductory stage
Top Manager
selling expenses
2. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
Gross National Product (GNP)
trade promotions
Supply
Tall Organizational Structure
3. Ratio between net income after taxes and net sales; also known as profit margin
Unemployment
Natural monopoly
Mass Production
return on sales
4. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
trade promotions
marketable securities
Limited Partnership
Unethical Behavior
5. The creation and sharing of product-related information among customers and potential customers
positive reinforcement
Authority
ratio analysis
social commerce
6. Operating expenses - such as office and administrative expenses - not directly associated with creating or marketing a good or a service
Labor Productivity
3 Economic Role
general expenses
credit
7. Independent and well informed buyers and sellers of the exact same product (farmers markets)
credit
Pure Competition
Limited Liability
Retailer
8. The marketer must decide whether to keep the product and reduce its costs to compensate for declining sales or to discontinue it
assume that all workers are content with their work
bundling
decline stage
marketing research
9. Large-scale production and distribution of a product
Sole Proprietership
Divestiture
commercialization
limitations of marketing research
10. Organization for economic - social - and security cooperation among European nations
brand equity
Span of Control
European Union (EU)
consumer market
11. In bookkeeping - an increase in assets
credit
accounting equation
revenues
Collusion
12. A leadership style where managers are less directive and involved employees in decision making
stages of product development
Organizational Chart
Strategic Management
horizontal analysis
13. A prolonged and deep recession
expenses
Limited Partnership
mission statement
Depression
14. Partner who actively manages a firm and who has unlimited liability for its debts
Purpose of Strategic Planning
maturity stage
General (Active) Partner
public relations approach
15. Vying among businesses for the same resources or customers
Inflation
Competition
Depression
empowerment
16. Claims against a firm's assets by creditors - such as banks and suppliers
functional strategies
wants
news release
liabilities
17. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
Quality Control
responsibilities of a financial manager
grand strategies
loss-leader
18. Form - time - place - possession
Short-range or operational planning
specialty advertising
5 C's
types of utility
19. A business firm that does things for you instead of making or makerting products
Organizational Stakeholders
Service Business
inside board members
sales promotion approach
20. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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21. Measure of a firm's short-term liquidity - calculated by adding cash - marketable securities - and receivables - then divided that sum by current liabilities; also known as the acid-test ratio
growth strategies
marketing mix
Corporate Bond
quick ratio
22. Discount offered by producers to wholesalers and retailers
trade allowance
Planning
assume that all workers are content with their work
Inflation
23. Applying a successful brand name to a new product category
pull strategy
Business (or Competitive) Strategy
brand extension
levels of brand loyalty
24. Being accountable or being able to justify an action
quick ratio
responsibility
liabilities
3 Economic Role
25. Study of statistical characteristics of a population
demographics
Patent
consumer promotion
growth through direction state
26. When a task is too time consuming for a manager to handle alone - he or she may ____.
elements of a company's marketing mix
delegate the task
Chain of Command
fringe benefit
27. A period during which aggregate output - as measured by GDP - declines
Price Fixing
Recession
types of utility
horizontal analysis
28. Measures income earned on owners' investment - formula: Net income/total owners' equity
return on equity ratio
news release
Purpose of Strategic Planning
Whistle Blower
29. Building a specific and unique product to meet the needs of one consumer
Custom Manufacturing
Sarbanes-Oxley Act of 2002 (Sarbox)
Labor Productivity
steps in the strategic marketing planning process
30. Goal set for the very near future
Joint Venture
stages of product development
Short-Term Goal
marketing concept
31. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
persuasive advertising
Telemarketing
Committee and Team Authority
functional strategies
32. Agreement to produce and market another company's product in exchange for a royalty or fee
growth strategies
stealth marketing
Quality Control
license
33. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
social commerce
Ethics
return on investment
Management Information System (MIS)
34. Media: mail - telephone - internet - audience: target potential buyers - intensity: passive - purpose: persuade
direct marketing approach
close the books
risks of product-line extensions
job rotation
35. Objective that a business hopes and plans to achieve
grand strategies
close the books
Goal
Decision-Making Skills
36. Measure how well a company is managing assets; two types inventory turnover and accounts receivable turnover
Perfect competition
fiscal year
activity ratios
cost of goods sold equation
37. The state of being certain that adverse effects will not be caused by some agent under defined conditions
customer loyalty
point-of-purchase display
Safety
activity ratios
38. A group of customer who need or want a particular product and have the money to buy it
market
Limited Liability Corporation (LLC)
Franchise
Common Law
39. A governing plan for accomplishing goals and objectives. Explain how goals will be achieved. Define the general course and scope of activities. Serve as basis for future decisions - actions and help coordinate plans. Control performance - increase
common pricing strategies
Policy
marketing mix
a continuous-flow operating system
40. Management process of monotoring an organization's performance to ensure that it is meeting its goals
Controlling
Business (or Competitive) Strategy
Outcome-based ethics
cognitive dissonance
41. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
Wheeler-Lea Act of 1938
communication mix
Bankruptcy
generic products
42. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
Chain of Command
Hostile Work Environment
co-branding
place marketing
43. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
Supply
Marketing
advertising approach
Marketer
44. Process of scanning the business environment for threats and opportunities
Depression
Environmental Analysis
Strategic Management
marketing research
45. The level of joblessness among people actively seeking work in an economic system
form utility
Affirmative Action
Unemployment
integrated marketing communications
46. The combination of 'characteristics of a product of service that bear on its ability to satisfy stated or implied needs'
Chain of Command
Identity Influence
Quality
growth strategies
47. Advertising designed to encourage customers to try new products or to switch brands
persuasive advertising
liabilities
cause-related marketing
distribution channels
48. This law guards against false advertising.
Wheeler-Lea Act of 1938
brand managers
Philosophy
North American Free Trade Agreement (NAFTA)
49. Promotional campaigns that send information only to those people who've specifically asked to receive it
market
news conference
Work Specialization
permission marketing
50. Authority granted to committees or teams involved in a firm's daily operations
Committee and Team Authority
calendar year
Affirmative Action
marketing mix