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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ratios that measure the effectiveness of the firm's use of its resources
activity ratios
place utility
positive reinforcement
promotion
2. Characteristic of decentralized companies with relatively few layers of management
Flat Organizational Structure
Privatization
Depression
common pricing strategies
3. Selling one product at a loss as a way to entice customers to consider other products
marketing mix
loss-leader pricing
quick ratio
primary factors of market segmentation
4. One seller of a product - denies people competition and is against the law (They can typically raise prices)
bundling
advertising
Monopoly
Goods Operations (Goods Production)
5. Act of obtaining a desired object or services from another party by offering something of value in return
decision-making role
fiscal year
exchange process
Oligopoly
6. Goal set for an extended time - typically 5 years or more in the future
Stockholder (or Shareholder)
debt-to-equity ratio
Long-Term Goal
marketing research
7. Brands owned by the manufacturers and distributed nationally
general expenses
Perfect competition
national brands
Inflation
8. Form of a corporation spanning national boundaries
Industrial Goods
Safety
Multinational (or Transnational) Corporation
Out-sourcing
9. Building a specific and unique product to meet the needs of one consumer
primary factors of market segmentation
cost of goods sold
Perfect competition
Custom Manufacturing
10. In a ____ authority originates at the top and moves downward in a line.
penetration pricing
assume that all workers are content with their work
General Partnership
line organization
11. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
depreciation
target markets
stealth marketing
negative reinforcement
12. Business owned and usually operated by one person who is responsible for all its debts
possession utility
Sole Proprietership
utility
point-of-purchase display
13. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
accounts receivable turnover ratio
Functional Strategy
Supply Chain (Value Chain)
search advertising
14. Categorization of customers according to their geographical location
downsizing
geographic segmentation
Monopolistic competition
social commerce
15. Diagram depicting a company's structure and showing employees where they fit into its operations
place utility
Span of Control
Organization Chart
reminder advertising
16. Wide range of events and activities (including coupons - rebates - contests - in-store demonstrations - free samples - trade shows - and point-of-purchase displays) designed to stimulate interest in a product
Monopoly
it produces the greatest amount of good for the greatest number
Manufacturer
sales promotion
17. Law made by the authority of administrative agencies
Regulatory (Administrative) Law
Unethical Behavior
owner's equity
Extractor
18. Changes the form of material so they can be consumed or used to manufacture other products
Processing
Pure Competition
working capital
Monopoly
19. Ratio between net income after taxes and total owners' equity; also known as return on equity
Organizational Structure
marketing strategy
return on investment
price
20. Nonsales communication that businesses have with their various audiences
Gross National Product (GNP)
public relations
Unethical Behavior
cognitive dissonance
21. Corporation whose stock is widely held and available for sale to the general public
risks of product-line extensions
Long-Term Goal
depreciation
Publicly Held (or Public) Corporation
22. People are lazy
theory x
Delegation
empowerment
distribution channels
23. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
commercialization
permission-based marketing
European Union (EU)
news release
24. Market or industry in which there is only one producer that can therefore set the prices on all of its products
behavioral segmentation
Competition
Human Resource Management (HRM)
Monopoly
25. A detailed series of related steps or tasks written to implement a policy is called a ____.
Procedure
marketable securities
general expenses
Theory Z
26. All the operating expenses associated with marketing goods or services
brand mark
selling expenses
fringe benefit
Inflation
27. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
Audit
Limited Partnership
corporate strategies
Physical Distribution
28. Media: news release; audience: broad - intensity: passive - active; purpose: inform
unity of command
Goods Operations (Goods Production)
Restructuring
public relations approach
29. Making a product available at a convenient time
Quality
specialty advertising
Expert Influence
time utility
30. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
Retrenchment
brand
sales promotion
customer service
31. Help identify and distinguish the product - provide information about the product such as ingredients - shelf life - operating procedures - and UPC codes which are used for scanning sales information and monitoring inventory and pricing
financial control
function of labels
discount pricing
form utility
32. Use of quantitative measures to evaluate a firm's financial performance - compares two elements from the same year's financial figures; computed by divided one element of a financial statement by another
Strategic Management
brand equity
ratio analysis
skim pricing
33. Free or bargain-priced items offered to encourage customers to buy a product
premiums
Multinational (or Transnational) Corporation
double-entry bookkeeping
Monopolistic Competition
34. Location
double-entry bookkeeping
Business Cycle
geographics
social media approach
35. Advertising designed to encourage customers to try new products or to switch brands
Patent
persuasive advertising
product life cycle
Standard of living
36. Advertising intended to remind existing customers of a product's availability and benefits
Expert Influence
reminder advertising
public relations approach
brand extension
37. Activities producing intangible and tangible products - such as entertainment - transportation - and education
double-entry bookkeeping
General (Active) Partner
Socialism
Service Operations (Service Production)
38. Advertising sent directly to potential customers - usually through the mail
accrual basis
direct mail
marketing mix
commercialization
39. Personal communication between a seller and one or more potential buyers
personal selling
Functional Strategy
Limited Partnership
capital investments
40. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
debit
debt-to-total-assets ratio
product line
types of financial ratios
41. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Processing
Procedure
Depression
break-even point equation
42. A firm's portion of the total sales in a market
market share
Three reasons nations trade
positive reinforcement
theory x
43. 1. 5 C's (customer - company - competitors - collaborators - context) 2. market segmentation - selection of target market - product/service positioning 3. product attributes - pricing parts - promotion - placement 4. recruit customer - reta
schematic of marketing process
accrual basis
Recession
strategic marketing planning
44. Statement or document that defines the direction and scope of the promotional activities that a company will use to meet its marketing objectives
ways to expand a product line
exchange process
promotional strategy
marketing concept
45. The level of joblessness among people actively seeking work in an economic system
Custom Manufacturing
promotion
equity financing
Unemployment
46. Form - time - place - possession
types of utility
Controlling
expenses
schematic of marketing process
47. Cost of producing or acquiring a company's products for sale during a given period
sales promotion
cost of goods sold
marketing concept
fiscal year
48. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
quality control circles
Delegation
sales promotion
a continuous-flow operating system
49. Stems from personal trust and respect members have for the leader
relationship marketing
Identity Influence
premiums
psychographics
50. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
financial plan
Venture Capital Company
assets
dynamic pricing
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