SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
Crisis Management
Audit
pull strategy
Deregulation
2. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
Accountability
Centralized Organization
Chain of Command
categories of customer communication
3. The ability to carry out a task
owner's equity
inside board members
Gross Domestic Product (GDP)
authority
4. Communications channels - such as newspapers - radio - and television
primary factors of market segmentation
Safety
Extractor
media
5. Pricing selling one product at a loss as a way to entice customers to consider other products
loss-leader
laissez-faire Leadership style
Tall Organizational Structure
debt-to-equity ratio
6. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
news conference
personal sales approach
market segmentation
Substitute Product
7. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
Depression
permission-based marketing
Corporate Bond
organization behavior modification
8. Charging a high price for a new product during the introductory stage and lowering the price later
working capital
skim pricing
Variance
Strategy
9. Law created by consistitution(s) or by federal - state - or local legislative acts
how companies learn about customer
Convenience Good/Convenience Service
Statutory Law
ways to expand a product line
10. The marketer must decide whether to keep the product and reduce its costs to compensate for declining sales or to discontinue it
theory y
decline stage
World Trade Organization (WTO)
Corporate Strategy
11. Product made or grown abroad but sold domestically
debt-to-total-assets ratio
Chain of Command
working capital
Import
12. Assets - liabilities = owner's equity
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
13. Measure of a firm's short-term liquidity - calculated by adding cash - marketable securities - and receivables - then divided that sum by current liabilities; also known as the acid-test ratio
Purpose of Strategic Planning
primary factors of market segmentation
quick ratio
marketing research
14. Offering several products for a single price that is presumably lower than the total of the products' individual prices
sales promotion
bundling
product
Delegation
15. Act of obtaining a desired object or services from another party by offering something of value in return
place marketing
current liabilities
selling expenses
exchange process
16. Done in conjunction with budgeting. Develops departmental maintenance and improvement goals for the coming year.
Short-range or operational planning
exchange process
Price Fixing
steps in the strategic marketing planning process
17. Markets focus on increasing the product's market share
Officers
growth stage
factors that influence pricing decisions
Capitalism
18. Organization for economic - social - and security cooperation among European nations
methods of finance for an expanding business
European Union (EU)
Goal
Decentralized Organization
19. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position
Business (or Competitive) Strategy
social commerce
Marketing
permission marketing
20. Strategy in which two or more organizations collaborate on a project for mutual gain
Business Ethics
place marketing
Strategic Alliance
Business Plan
21. Sales volume at a given price that will cover all of a company's costs
risks of product-line extensions
break-even point
market share
co-branding
22. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
net income
Contingent Worker
Flat Organizational Structure
methods of finance for an expanding business
23. Manager responsible for implementing the strategies and working toward the goals set by top managers
Substitute Product
Middle Manager
integrated marketing communications
Price Fixing
24. Where products are conveniently placed for customers
place utility
Variance
pull strategy
loss-leader pricing
25. Market or industry in which there is only one producer that can therefore set the prices on all of its products
Industrial Goods
Flat Organizational Structure
Monopoly
it produces the greatest amount of good for the greatest number
26. Document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented
specialty advertising
levels of brand loyalty
Business Plan
Mixed Management
27. Introducing a new product at a low price in hopes of building sales volume quickly
Capitalism
Marketing
penetration pricing
types of utility
28. Organization's methods for dealing with emergencies
Crisis Management
Common Law
working capital
test marketing
29. Brand awareness - brand preference - brand insistence
product life cycle
levels of brand loyalty
primary factors of market segmentation
Business Plan
30. Vying among businesses for the same resources or customers
widgets
Herzberg's two-factor theory
Competition
Wheeler-Lea Act of 1938
31. A short - specific written statement of the reason a business exists and what it wants to achieve.
Decision-Making Skills
mission statement
Goals
financial management
32. Alternative plans to be implemented if uncontrollable event occur
Wheeler-Lea Act of 1938
a continuous-flow operating system
contingency plans
Gross Domestic Product (GDP)
33. Product development stage in which a product is sold on a limited basis - a trial introduction
Capitalism
test marketing
Human Resource Management (HRM)
financial plan
34. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
customer loyalty
Leading
direct marketing
Decentralized Organization
35. Management process of monotoring an organization's performance to ensure that it is meeting its goals
Controlling
Middle Manager
Matrix Structures
common pricing strategies
36. Physical products purchased by consumers for personal use
certain disabilities and illnesses
debt-to-total-assets ratio
Consumer Goods
customer buying behavior
37. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
product life cycle
ratio analysis
distribution channels
laissez-faire Leadership style
38. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
growth stage
news conference
Committee and Team Authority
categories of customer communication
39. Money paid to acquire something of permanent value in a business
capital investments
Physical Distribution
Leadership
accounts receivable
40. The value that a company has built up in a brand
brand equity
stages of product development
online display advertising
marketing
41. Choosing one alternative from among several options
Decision Making
Closely Held (or Private) Corporation
Procedure
reminder advertising
42. A ____ is an agreement between two parties to carry out a transaction - such as the sale of goods from a seller to buyer.
commercialization
Strategic Alliance
accrual basis
contract
43. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
auction pricing
Unemployment
Price Fixing
Limited Liability Corporation (LLC)
44. Large-scale production and distribution of a product
wants
telemarketing
commercialization
social media
45. Diagram depicting a company's structure and showing employees where they fit into its operations
direct marketing approach
private brands
growth strategies
Organization Chart
46. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
quality control circles
operating expenses
grand strategies
return on equity ratio
47. Product - price - distribution - customer communication
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
48. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Matrix Structures
Officers
psychographics
Mass Production
49. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
premiums
brand mark
promotion
Organizational Chart
50. Positive reinforcement - negative reinforcement - punishment
direct mail
capital budgeting
organization behavior modification
Swot Analysis