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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The company founder is no longer solely responsible for all decision making during the ____.
Industrial Goods
marketing research
consumer promotion
growth through direction state
2. Degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
customer loyalty
downsizing
brand names
Statutory Law
3. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
fixed assets
introductory stage
Delegation
Industrial Goods
4. A sustained increase in the general level of prices
Three reasons nations trade
function of packaging
Inflation
Privatization
5. Assets = liabilities + owner's equity
Marketer
debt ratios
debit
assets equation
6. Introducing a new product at a low price in hopes of building sales volume quickly
penetration pricing
Joint Venture
point-of-purchase display
brand extension
7. Form of nonstore retailing in which the telephone is used to sell directly to consumers
Telemarketing
market segmentation
Labor Union
place marketing
8. Market structure that does not meet all conditions of perfect competition - three catagories: monopolistic - oligopoly & monopoly
Stockholder (or Shareholder)
marketing research
Imperfect Competition
Privatization
9. Continually adjusting prices to reflect changes in supply and demand
stages of product development
Matrix Structures
dynamic pricing
personal sales approach
10. The total quantity and quality of goods and services people can purchase with the currency used in their economic system
Standard of living
institutional advertising
Stockholder (or Shareholder)
need
11. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
Limited Liability
quick ratio
horizontal analysis
Expert Influence
12. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
Contingent Worker
accounts payable
Benefits
Oligopoly
13. Charging a high price for a new product during the introductory stage and lowering the price later
skim pricing
balance sheet
fixed assets
grand strategies
14. Body of decisions handed down by courts ruling on individual cases
Custom Manufacturing
Common Law
product line
Accountability
15. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
Business Ethics
media
Recession
Mission Statement
16. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
auction pricing
Prime Rate
marketing research
financial control
17. Owner of shares of stock in a corporation
dynamic pricing
Stockholder (or Shareholder)
decision-making role
Intellectual Property
18. Being accountable or being able to justify an action
responsibility
Mass Production
marketing research
Common Law
19. Type of partnership consisting of limited partners and a general (or active) partner
Crisis Management
Limited Partnership
Inflation
customer loyalty
20. Something that the employee dislikes is taken away
negative reinforcement
psychographics
organizational market
Deregulation
21. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
General (Active) Partner
Goal
earnings per share
market segmentation
22. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Common Law
Depression
product line
Out-sourcing
23. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
personal sales approach
Span of Control
contingency plans
target markets
24. Act of obtaining a desired object or services from another party by offering something of value in return
delegate the task
exchange process
activity ratios
North American Free Trade Agreement (NAFTA)
25. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
Business (or Competitive) Strategy
corporate strategies
expenses
accounts payable
26. Communications channels - such as newspapers - radio - and television
balance sheet
media
function of labels
cognitive dissonance
27. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
Monopolistic Competition
brand
possession utility
assets equation
28. Business costs that increase with the number of units produced
Prime Rate
Collusion
variable costs
promotion
29. An action is morally correct - when - among the people it affects...
it produces the greatest amount of good for the greatest number
direct mail
marketing research
Statutory Law
30. Customer value created by converting raw materials and other inputs into finished goods and services
form utility
grand strategies
Labor Relations
Benefits
31. Offering a temporary reduction in price
discount pricing
psychographics
test marketing
Tactical Management
32. Occurs when widespread price increases occur throughout an economic system
Inflation
Laws
Philosophy
Democratic Leadership Style
33. Organization for economic - social - and security cooperation among European nations
European Union (EU)
Corporate Bond
Mass Production
market segmentation
34. Cost of goods sold = beginning inventory + net purchases - ending inventory
cost of goods sold equation
Market
social commerce
product life cycle
35. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
categories of customer communication
promotion
market segmentation
point-of-purchase display
36. The level of joblessness among people actively seeking work in an economic system
First-Line Manager
Unemployment
geographic segmentation
Purchasing Power Party
37. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
market segmentation
contract
strategic marketing planning
elements of a company's marketing mix
38. Skills in defining problems and selecting the best courses of action
customer service
debt financing
Decision-Making Skills
Specialty Good/Specialty Service
39. Industry in which one company can most efficiently supply all needed goods or services
target markets
Natural monopoly
marketing
promotional strategy
40. Alternative plans to be implemented if uncontrollable event occur
financial management
contingency plans
Labor Relations
benchmarking
41. Discount offered by producers to wholesalers and retailers
relationship marketing
direct marketing
Prosperity
trade allowance
42. Helps companies set goals - develop new products - segment markets - plan future marketing programs - evaluate the effectiveness of a marketing program - keep an eye on competition - and measure customer satisfaction
marketing research
Stockholder (or Shareholder)
capital budgeting
Maslow's hierarchy of needs
43. Specific goods - services - experiences - or other entities that are desirable in light of a person's experiences - culture - and personality
Competition
license
wants
Policy
44. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
S Corporation
Board of Directors
Globalization
family branding
45. Group of individuals working together to achieve shared job-related goals - such as higher pay - shorter working hours - more job security - greater benefits - or better working conditions
management by objectives (MBO)
Labor Union
Nepotism
authority
46. Measure of a firm's short-term liquidity - calculated by adding cash - marketable securities - and receivables - then divided that sum by current liabilities; also known as the acid-test ratio
product
quick ratio
trade promotions
marketing strategy
47. Loss of brand identity and the cannibalization of sales of other products in the product line
Capitalism
risks of product-line extensions
Multinational (or Transnational) Corporation
bundling
48. Characteristic of decentralized companies with relatively few layers of management
Flat Organizational Structure
fiscal year
risks of product-line extensions
behavioral segmentation
49. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Outcome-based ethics
Matrix Structures
Retailer
Organizational Stakeholders
50. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
Purchasing Power Party
Reward Influence
function of packaging
direct mail
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