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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
Supply Chain (Value Chain)
target markets
grand strategies
gross profit
2. Any 12 consecutive months used as an accounting period
fiscal year
social commerce
Officers
brand mark
3. Internal descriptors such as attitudes - interests - values - behaviors - and habits
psychographics
Board of Directors
Affirmative Action
Specialty Good/Specialty Service
4. Authority granted to committees or teams involved in a firm's daily operations
World Trade Organization (WTO)
Venture Capital Company
liabilities
Committee and Team Authority
5. Goal set for the very near future
Short-Term Goal
Franchise
fringe benefit
organizational market
6. Larger visual and multimedia ads that appear on websites
online display advertising
discount pricing
Statutory Law
Prime Rate
7. Certificates that offer discounts on particular items and are redeemed at the time of purchase
Wheeler-Lea Act of 1938
how companies learn about customer
coupons
operating expenses
8. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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9. The ability to get others to accoplish tasks because of the position the leader holds
Position Influence
Recession
Chief Executive Officer (CEO)
Autocratic Leadership style
10. Market structure that does not meet all conditions of perfect competition - three catagories: monopolistic - oligopoly & monopoly
Business (or Competitive) Strategy
Delegation
search advertising
Imperfect Competition
11. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
Standard of Living
Goals
current ratio
Services
12. Takes the extractor's products or raw materials and changs the into a form that consumers can use
license
advertising
telemarketing
Manufacturer
13. A statement of what is to be accomplished that is expressed in singular - specific - and measurable terms with a target date
Patent
Divestiture
Decentralized Organization
objectives
14. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Out-sourcing
Matrix Structures
Extension
Affirmative Action
15. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
ways to expand a product line
Strategic Management
Sexual Harassment
Long-range or strategic planning
16. Nonsales communication that businesses have with their various audiences
public relations
Recession
Inflation
Maslow's hierarchy of needs
17. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
Outsourcing
Workplace Diversity
steps in the strategic marketing planning process
consumer market
18. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
downsizing
Position Influence
current ratio
marketing research
19. Measure how well a company is managing assets; two types inventory turnover and accounts receivable turnover
activity ratios
skim pricing
brand extension
budget
20. Claims against a firm's assets by creditors - such as banks and suppliers
liabilities
reminder advertising
Controlling
steps in the strategic marketing planning process
21. The ability to carry out a task
variable costs
brand names
possession utility
authority
22. Activities producing intangible and tangible products - such as entertainment - transportation - and education
Purchasing Power Party
General (Active) Partner
Goals
Service Operations (Service Production)
23. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
telemarketing
Swot Analysis
expenses
organization behavior modification
24. Organization for economic - social - and security cooperation among European nations
job rotation
European Union (EU)
Environmental Analysis
Perfect competition
25. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
contingency plans
Exchange Rate
Identity Influence
product life cycle
26. Small groups in the same work area that have scheduled meetings about problems and how to fix them
Philosophy
quality control circles
Retailer
owner's equity equation
27. Something that the employee dislikes is taken away
place utility
activity ratios
negative reinforcement
Top Manager
28. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
Theory Z
Goods Operations (Goods Production)
Insider Trading
place marketing
29. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
debt-to-equity ratio
Monopoly
social commerce
Corporate Governance
30. Compensation other than wages and salaries
Corporate Governance
Benefits
discount pricing
Joint Venture
31. Occurs when widespread price increases occur throughout an economic system
Position Influence
Inflation
product life cycle
positive reinforcement
32. Categorization of customers according to their relationship with products or response to product characteristics
Business (or Competitive) Strategy
Operations (Production) Management
behavioral segmentation
a continuous-flow operating system
33. Total value of all goods and services produced within a given period by a national economy through domestic factors of production
Custom Manufacturing
Supply Chain (Value Chain)
utility
Gross Domestic Product (GDP)
34. Marketing efforts to attract people and organizations to a particular geographical area
place marketing
Maslow's hierarchy of needs
variable costs
utility
35. The value that a company has built up in a brand
brand equity
ratio analysis
Position Influence
accounts receivable
36. Media: discounts - coupons - rebates; audience: targeted; intensity: passive; purpose: persuade
Insider Trading
trade allowance
sales promotion approach
Depression
37. Codified rules of behavior enforced by society
break-even point equation
Laws
market segmentation
Labor Relations
38. Creating a flatter organization structure normally cutting out middle management
Purpose of Strategic Planning
decline stage
long-term liabilities
downsizing
39. Assets = liabilities + owner's equity
direct marketing approach
form utility
accounting equation
Workplace Diversity
40. Products having nonphysical features - such as information - expertise - or an activity that can be purchased
Services
sales promotion approach
Laws
Processing
41. The state of being certain that adverse effects will not be caused by some agent under defined conditions
Standard of Living
financial plan
Safety
Recession
42. Something produced by the intellect or mind that has commercial value
Intellectual Property
why companies learn about customers so they can stay in touch with their current needs and wants
Operations (Production) Management
organization behavior modification
43. Management process of guiding and motivating employees to meet an organization's objectives
dynamic pricing
Socialism
return on sales
Leading
44. Pricing selling one product at a loss as a way to entice customers to consider other products
loss-leader
expenses
possession utility
how companies learn about customer
45. Elimination of rules that restrict business activity
Deregulation
co-branding
Goals
Delegation
46. Top management team of a corporation
Officers
marketing concept
communication mix
news conference
47. Physical products purchased by companies to produce other products
common pricing strategies
Industrial Goods
personal sales approach
productivity - the success of the managers - and the morale of the other employees
48. Cash and items that can be turned into cash within one year
premiums
distribution channels
current assets
debt-to-total-assets ratio
49. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
Multinational (or Transnational) Corporation
fiscal year
place marketing
Three reasons nations trade
50. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
growth strategies
Board of Directors
personal sales approach
Unethical Behavior