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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stocks - bonds - and other investments that can be turned into cash quickly
Workplace Diversity
marketable securities
Strategy
personal selling
2. Formal agreement to set prices. Sometimes illegal - but is typically secretive
Functional Strategy
Authority
Matrix Structures
Collusion
3. Advertising that appears on various items such as coffee mugs - pens - and calendars - designed to help keep a company's name in front of customers
customer buying behavior
cash basis
operating expenses
specialty advertising
4. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
stages of product development
Decentralized Organization
Divestiture
cost of goods sold equation
5. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
laissez-faire Leadership style
Small Business Administration (SBA)
promotional strategy
Recovery
6. The purchase of one company by another
Leading
Acquisition
opportunity cost
behavioral segmentation
7. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
Limited Liability
general expenses
private brands
current liabilities
8. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
profitability ratios
Recession
Corporation
liabilities
9. People are internally motivated
cognitive dissonance
Extension
theory y
Telemarketing
10. An extra amount of time granted to a party to make a payment
Divestiture
European Union (EU)
Extension
Collusion
11. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
strategic marketing planning
Market economy
Marketer
Acquisition
12. All the operating expenses associated with marketing goods or services
Recession
price based pricing
function of packaging
selling expenses
13. Physical products purchased by companies to produce other products
test marketing
Divestiture
Industrial Goods
Marketer
14. Acquiring funds through borrowing
debt financing
Real GDP
net income
break-even point equation
15. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
Telemarketing
debt-to-total-assets ratio
Labor Productivity
financial management
16. Advertising sent directly to potential customers - usually through the mail
family branding
Custom Manufacturing
productivity - the success of the managers - and the morale of the other employees
direct mail
17. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
personal selling
possession utility
direct mail
horizontal analysis
18. Protects art and literary work - give authors exclusive right to publish - sell and reproduce their work
Copyright
assets equation
opportunity cost
Insider Trading
19. Intermediary who sells products directly to consumers
Business Ethics
private brands
Retailer
Top Manager
20. Larger visual and multimedia ads that appear on websites
generic products
online display advertising
Prosperity
gross profit
21. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
depreciation
Private enterprise
psychographics
place marketing
22. Ratio between net income after taxes and net sales; also known as profit margin
debit
return on sales
Accountability
quick ratio
23. Difference between a person's actual state and his or her ideal state; provides the basic motivation to make a purchase
Decision Making
negative reinforcement
product line
need
24. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
Purchasing Power Party
media
persuasive advertising
price based pricing
25. Process of planning - organizing - leading and controlling an organization's resources to achieve its goals
Management
Inflation
Herzberg's two-factor theory
Decentralized Organization
26. The portion of shareholders' equity earned by the company but not distributed to its owners in the form of dividends
online display advertising
price
retained earnings
Strategic Management
27. Objective that a business hopes and plans to achieve
Goal
accounts payable
exchange process
Whistle Blower
28. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
Retrenchment
reminder advertising
cause-related marketing
Business (or Competitive) Strategy
29. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
Identity Influence
Extractor
Purchasing Power Party
First-Line Manager
30. Activities producing intangible and tangible products - such as entertainment - transportation - and education
Service Operations (Service Production)
Export
Physical Distribution
debt financing
31. Lots of leeway to workers to meet goals
Tall Organizational Structure
negative reinforcement
laissez-faire Leadership style
Workplace Diversity
32. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
Leadership
Sole Proprietership
factors that influence pricing decisions
owner's equity
33. Market or industry characterized by numerous small firms producing an identical product
Perfect competition
owner's equity equation
Organization Chart
Substitute Product
34. Changing jobs or tasks from time to time
Decision Making
target markets
behavioral segmentation
job rotation
35. Process through which a manager allocates work to subordinates
Merger
liquidity ratios
Delegation
product line
36. Introductory stage - growth stage - maturity stage - decline stage
Depression
stages in the life cycle of a product
retained earnings
return on investment
37. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
institutional advertising
trade allowance
retained earnings
debit
38. By studying consumer buying behavior - conducting market research - and capturing and analyzing consumer data
Leadership Style
how companies learn about customer
fringe benefit
marketing research
39. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Quid Pro Quo Harassment
Tall Organizational Structure
exchange process
Goods Operations (Goods Production)
40. Occurs when two companies form one corporation
Swot Analysis
Leading
merger
market share
41. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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42. Independent and well informed buyers and sellers of the exact same product (farmers markets)
trademarks
objectives
organizational market
Pure Competition
43. Provides protection for the product - makes products easier to display - and attracts attention
function of packaging
social commerce
Collusion
Crisis Management
44. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
limitations of marketing research
close the books
Outcome-based ethics
brand managers
45. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
skim pricing
promotional strategy
Theory Z
Leading
46. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
Management Information System (MIS)
brand managers
Officers
Unemployment
47. Sales promotion aimed at final consumers
consumer promotion
positive reinforcement
form utility
Depression
48. Assets - liabilities = owner's equity
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49. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
Labor Union
Gross National Product (GNP)
productivity - the success of the managers - and the morale of the other employees
utility
50. Characteristic of decentralized companies with relatively few layers of management
Flat Organizational Structure
balance sheet
grand strategies
Middle Manager