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Business Fundamentals
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Subject
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business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mix of people in organizations in terms of essential/demographic status
place utility
Substitute Product
Processing
Workplace Diversity
2. Rewarded for good performance; something the employee likes is praised
positive reinforcement
marketing research
Expert Influence
Purchasing Power Party
3. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
Outsourcing
ways to expand a product line
Autocratic Leadership style
Strategy
4. The willingness and ability of buyers to purchase a good or service
place utility
Maslow's hierarchy of needs
Demand
Span of Control
5. In a ____ authority originates at the top and moves downward in a line.
auction
line organization
Environmental Analysis
Monopolistic competition
6. Applying a successful brand name to a new product category
brand extension
Three reasons nations trade
activity ratios
Public Goods
7. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
inventory turnover ratio
SWOT analysis
return on sales
grand strategies
8. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
online display advertising
authority
Unemployment
Goals
9. Agreement to produce and market another company's product in exchange for a royalty or fee
direct mail
responsibility
Laws
license
10. A statement of what is to be accomplished that is expressed in singular - specific - and measurable terms with a target date
objectives
assets equation
assume that all workers are content with their work
Demand
11. Advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions
Physical Distribution
Collusion
point-of-purchase display
Autocratic Leadership style
12. Ratios that measure a firm's ability to meet its short-term obligations when they are due - judged on the basis of working capital - current ratio - and quick ratio
Quality
Information Technology (IT)
liquidity ratios
Theory Z
13. Objective that a business hopes and plans to achieve
marketing mix
benchmarking
Goal
expenses
14. Somethings needed by a community and provided by its government
statement of cash flows
positive reinforcement
accounts receivable turnover ratio
Public Goods
15. Claims against a firm's assets by creditors - such as banks and suppliers
liabilities
Labor Relations
fixed assets
contingency plans
16. Power of a good or services to satisfy a human need
decline stage
cost of goods sold equation
utility
Labor Union
17. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
Span of Control
mission statement
cause-related marketing
Gross National Product (GNP)
18. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
Labor Productivity
Regulatory (Administrative) Law
3 Economic Role
Operations (Production) Management
19. Manufacturing and selling costs - competition - the needs of wholesalers and retailers who distribute the product to the final customer - the firm's marketing objectives - government regulations - quality perceptions - and customer demand
commercialization
growth stage
brand managers
factors that influence pricing decisions
20. Formal agreement to set prices. Sometimes illegal - but is typically secretive
unity of command
Decision-Making Skills
financial management
Collusion
21. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
marketable securities
Tactical Management
Standard of Living
marketing strategy
22. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
Monopolistic Competition
pull strategy
Corporate Governance
a continuous-flow operating system
23. The creation and sharing of product-related information among customers and potential customers
responsibilities of a financial manager
demographics
social commerce
Organizing
24. Selling or supporting the sales process over the telephone
cash basis
commercialization
telemarketing
Goods Operations (Goods Production)
25. Product that is dissimilar from those of competitors but than can fulfill the same need
quick ratio
skim pricing
widgets
Substitute Product
26. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
opportunity cost
customer service
Three reasons nations trade
assets equation
27. Occurs when widespread price increases occur throughout an economic system
stages of product development
Inflation
Committee and Team Authority
communication mix
28. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
Tall Organizational Structure
management by objectives (MBO)
downsizing
a continuous-flow operating system
29. Business owned and usually operated by one person who is responsible for all its debts
owner's equity equation
public relations
capital budgeting
Sole Proprietership
30. Making decisions without consulting anyone
steps in the strategic marketing planning process
national brands
growth strategies
Autocratic Leadership style
31. Ratio between net income after taxes and total owners' equity; also known as return on equity
public relations
return on investment
Position Influence
Depression
32. The way a manager teats and directs employees
Mass Production
search advertising
widgets
Leadership Style
33. Strategy whereby a firm sells one or more of its business units
Divestiture
commercialization
activity ratios
time utility
34. The value that a company has built up in a brand
double-entry bookkeeping
Short-range or operational planning
brand equity
Theory Z
35. Process of scanning the business environment for threats and opportunities
Environmental Analysis
function of packaging
negative reinforcement
Marketer
36. Characteristic of decentralized companies with relatively few layers of management
Centralized Organization
Flat Organizational Structure
laissez-faire Leadership style
marketable securities
37. Assets = liabilities + owner's equity
functional strategies
responsibility
accounting equation
accrual basis
38. Personal communication between a seller and one or more potential buyers
Monopoly
function of labels
Exchange Rate
personal selling
39. A business firm that does things for you instead of making or makerting products
product life cycle
social media approach
Flat Organizational Structure
Service Business
40. Ethical or unethical behaviors by employees in the context of their jobs
Retrenchment
Business Ethics
Board of Directors
owner's equity
41. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
Whistle Blower
accounts payable
Audit
form utility
42. Protects art and literary work - give authors exclusive right to publish - sell and reproduce their work
Copyright
Inflation
Joint Venture
Depression
43. Organization's methods for dealing with emergencies
Telemarketing
Officers
Crisis Management
database marketing
44. The level of joblessness among people actively seeking work in an economic system
Unemployment
Labor Productivity
Committee and Team Authority
Organizing
45. Elimination of rules that restrict business activity
gross profit
Deregulation
Private enterprise
brand names
46. Changes the form of material so they can be consumed or used to manufacture other products
Processing
Privatization
Middle Manager
Quid Pro Quo Harassment
47. Where products are conveniently placed for customers
middle management
net income
place utility
form utility
48. Arises when group members recognize that the leader has special expertise in the area
Socialism
Recovery
Expert Influence
brand extension
49. Provides protection for the product - makes products easier to display - and attracts attention
function of packaging
growth stage
Autocratic Leadership style
place utility
50. Management process of monotoring an organization's performance to ensure that it is meeting its goals
price elasticity
Controlling
Authority
Price Fixing
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