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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
private brands
how companies learn about customer
ways to expand a product line
Board of Directors
2. The degree to which customers continue to purchase a specific brand
trade allowance
persuasive advertising
brand loyalty
Retrenchment
3. A governing plan for accomplishing goals and objectives. Explain how goals will be achieved. Define the general course and scope of activities. Serve as basis for future decisions - actions and help coordinate plans. Control performance - increase
Capitalism
Policy
Joint Venture
mission statement
4. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
Ethical Behavior
debt-to-equity ratio
it produces the greatest amount of good for the greatest number
3 Economic Role
5. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
steps in the strategic marketing planning process
Monopolistic Competition
Monopoly
certain disabilities and illnesses
6. Process through which a manager allocates work to subordinates
discount pricing
current liabilities
Delegation
customer service
7. The ability to get others to accoplish tasks because of the position the leader holds
Span of Control
Restructuring
Position Influence
social commerce
8. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
Flat Organizational Structure
Labor Productivity
Audit
auction
9. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
behavioral segmentation
liabilities
decision-making role
product life cycle
10. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
negative reinforcement
balance sheet
accounts receivable turnover ratio
Recession
11. Sales promotion aimed at final consumers
integrated marketing communications
consumer promotion
customer buying behavior
Market
12. A phase of the business cycle when most people who want to work are working and businesses produce goods and services in record numbers
Extractor
time utility
Prosperity
news conference
13. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
Flat Organizational Structure
penetration pricing
revenues
debit
14. Corporation whose stock is held by only a few people and is not available for sale to the general public
wants
close the books
sales promotion approach
Closely Held (or Private) Corporation
15. Assets - liabilities = owner's equity
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16. Internal descriptors such as attitudes - interests - values - behaviors - and habits
Human Resource Management (HRM)
growth stage
psychographics
price
17. Building a specific and unique product to meet the needs of one consumer
time utility
Management
Custom Manufacturing
news conference
18. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
net income
Inflation
Processing
brand equity
19. All the operating expenses associated with marketing goods or services
Supply Chain (Value Chain)
selling expenses
Management
authority
20. The collection and analysis of information for making marketing decisions
factors that influence pricing decisions
marketing research
current liabilities
Safety
21. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
theory y
Recession
Human Resource Management (HRM)
limitations of marketing research
22. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Price Fixing
point-of-purchase display
quality control circles
Depression
23. Confusion results if a person reports to two people at once - according to ____.
Human Resource Management (HRM)
opportunity cost
ratio analysis
unity of command
24. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
debt-to-total-assets ratio
positive reinforcement
brand managers
Laws
25. A business that grows products or takes raw material from nature
Extractor
marketing research
Policy
Monopoly
26. Business owned and usually operated by one person who is responsible for all its debts
Sole Proprietership
sales promotion approach
possession utility
retained earnings
27. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
Middle Manager
Strategy
Centralized Organization
Environmental Analysis
28. Act of obtaining a desired object or services from another party by offering something of value in return
exchange process
Controlling
Universal Product Codes
marketing concept
29. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
Business Plan
a continuous-flow operating system
net income
budget
30. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
Authority
Procedure
accounts payable
Pure Competition
31. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
statement of cash flows
Short-Term Goal
personal sales approach
Purchasing Power Party
32. Characteristic of centralized companies with multiple layers of management
Business Plan
Tall Organizational Structure
Retrenchment
marketing mix
33. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
dynamic pricing
equity financing
Standard of living
permission-based marketing
34. Free or bargain-priced items offered to encourage customers to buy a product
premiums
accounting equation
Capitalism
Organizing
35. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
Decentralized Organization
Inflation
Audit
word of mouth
36. A leadership style where the manager is directive and controlling
Tactical Management
marketing concept
accrual basis
Mission Statement
37. Process by which the world is becoming a single interdependent system
Publicly Held (or Public) Corporation
product life cycle
behavioral segmentation
Globalization
38. Choosing one alternative from among several options
types of utility
Decision Making
debt-to-equity ratio
Bankruptcy
39. Using promotion - product - distribution - and price to differentiate a good or service from those of competitors in the mind of the prospective buyer
positioning
Corporation
brand loyalty
activity ratios
40. Money paid to acquire something of permanent value in a business
brand loyalty
First-Line Manager
Leading
capital investments
41. Market or industry in which there is only one producer that can therefore set the prices on all of its products
place utility
geodemographics
Monopoly
Collusion
42. Process of building - maintaining - and using customer databases for the purpose of contacting customers and transacting business
database marketing
persuasive advertising
Imperfect Competition
factors that influence pricing decisions
43. A measure of the sensitivity of demand to changes in price
Private enterprise
price elasticity
time utility
brand managers
44. The willingness and ability of buyers to purchase a good or service
Demand
market segmentation
Corporation
responsibility
45. Degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
Restructuring
customer loyalty
institutional advertising
direct marketing approach
46. Planned economic system in which the government owns and operates only selected major sources of production
general expenses
Business Cycle
psychographics
Socialism
47. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
Management Information System (MIS)
marketing research
calendar year
market segmentation
48. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
auction pricing
Depression
pull strategy
capital investments
49. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
Supply Chain (Value Chain)
brand loyalty
budget
Decentralized Organization
50. Difference of revenues - costs - and profit from the planned amounts.
Policy
discount pricing
Variance
introductory stage