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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategy whereby a firm sells one or more of its business units
Divestiture
growth strategies
return on equity ratio
Quid Pro Quo Harassment
2. Statement of a firm's financial position on a particular date; also known as a statement of financial position
balance sheet
financial management
Business Cycle
Limited Liability Corporation (LLC)
3. Any 12 consecutive months used as an accounting period
Monopoly
fiscal year
Variance
auction pricing
4. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
equity financing
Management Information System (MIS)
function of labels
Variance
5. 1. 5 C's (customer - company - competitors - collaborators - context) 2. market segmentation - selection of target market - product/service positioning 3. product attributes - pricing parts - promotion - placement 4. recruit customer - reta
schematic of marketing process
Oligopoly
Safety
earnings per share
6. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
distribution channels
permission-based marketing
types of financial ratios
online display advertising
7. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
Patent
horizontal analysis
Middle Manager
skim pricing
8. Markets focus on increasing the product's market share
growth stage
word of mouth
line organization
unity of command
9. Ratio between net income after taxes and net sales; also known as profit margin
return on sales
stages of product development
direct mail
auction
10. Illegal practice of using special knowledge about a firm for profit or gain
Insider Trading
Short-range or operational planning
social commerce
Autocratic Leadership style
11. Personal communication between a seller and one or more potential buyers
Organizational Structure
accounting equation
marketable securities
personal selling
12. System that sanctions the private ownership of the factors of production and encourages entrepreneurship by offering profits as an incentive
Middle Manager
responsibilities of a financial manager
Environmental Analysis
Capitalism
13. The portion of shareholders' equity earned by the company but not distributed to its owners in the form of dividends
general expenses
line organization
co-branding
retained earnings
14. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
brand loyalty
activity ratios
Short-range or operational planning
Marketing
15. Electronic media that invite participation by the general public
Middle Manager
transaction
social media
Depression
16. Accounting method in which revenue is recorded when payment is received and expense is recorded when cash is paid
Herzberg's two-factor theory
Decentralized Organization
Autocratic Leadership style
cash basis
17. The various appliances and devices for creating - storing - exchanging - and using information in diverse modes - including visual images - voice - multimedia - and business data
marketing strategy
Venture Capital Company
risks of product-line extensions
Information Technology (IT)
18. Specific goods - services - experiences - or other entities that are desirable in light of a person's experiences - culture - and personality
risks of product-line extensions
wants
Delegation
double-entry bookkeeping
19. Occurs when widespread price increases occur throughout an economic system
a continuous-flow operating system
Publicly Held (or Public) Corporation
public relations approach
Inflation
20. Cost of goods sold = beginning inventory + net purchases - ending inventory
cost of goods sold equation
Whistle Blower
wants
growth stage
21. Manager responsible for implementing the strategies and working toward the goals set by top managers
Workplace Diversity
why companies learn about customers so they can stay in touch with their current needs and wants
Middle Manager
Three reasons nations trade
22. Exclusive right to manufacture - sell or use a new invention - prevents someone from stealing and profiting from your invention
Patent
auction
Philosophy
it produces the greatest amount of good for the greatest number
23. Identification and marketing of a social issues - cause - or idea to selected target markets
revenues
behavioral segmentation
cause-related marketing
Standard of Living
24. Study of statistical characteristics of a population
demographics
theory y
fixed assets
Insider Trading
25. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
budget
Statutory Law
growth strategies
Universal Product Codes
26. People are lazy
theory x
reminder advertising
current liabilities
geographic segmentation
27. Media: tv - radio - internet - print; audience: broad - intensity: passive - purpose: inform - persuade
Human Resource Management (HRM)
advertising approach
Mission Statement
Chain of Command
28. Systems for moving goods and services from producers to customers; also known as marketing channels
possession utility
Statutory Law
distribution channels
types of financial ratios
29. Process for evaluating proposed investments in select projects that provide the best long-term financial return
capital budgeting
consumer market
Acquisition
Marketing
30. Senior company managers who serve on the company's board of directors are known as ____.
Long-range or strategic planning
inside board members
Workplace Diversity
Leadership Style
31. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
Accountability
Unethical Behavior
how companies learn about customer
institutional advertising
32. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
function of packaging
methods of finance for an expanding business
Regulatory (Administrative) Law
private brands
33. profitability - liquidity - activities - and leverage/debt
Custom Manufacturing
accrual basis
types of financial ratios
Flat Organizational Structure
34. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
public relations approach
Prime Rate
brand extension
Privatization
35. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
private brands
fixed assets
brand loyalty
Stockholder (or Shareholder)
36. Online ads that are linked to search engine results or website content
trade promotions
owner's equity equation
Socialism
search advertising
37. Complete list of all products that a company offers for sale
liquidity ratios
product mix
consumer market
Crisis Management
38. Motivator and hygiene factors need to be met to prevent dissatisfaction
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39. A prolonged and deep recession
Depression
Collusion
Decentralized Organization
Private enterprise
40. Amount remaining when the cost of goods sold is deducted from net sales; also known as gross margin
promotional strategy
gross profit
balance sheet
budget
41. Positive reinforcement - negative reinforcement - punishment
Labor Relations
organization behavior modification
merger
product mix
42. Individuals or households that buy goods and services for personal use
skim pricing
how companies learn about customer
debt-to-total-assets ratio
consumer market
43. Internal descriptors such as attitudes - interests - values - behaviors - and habits
Environmental Analysis
break-even analysis
psychographics
Long-Term Goal
44. Characteristic of decentralized companies with relatively few layers of management
Chain of Command
laissez-faire Leadership style
Flat Organizational Structure
media
45. Management process of determining what an organization needs to do and how best to get it done
activity ratios
Planning
institutional advertising
national brands
46. Refers to policies that take factors including 'race - color - religion - gender - sexual orientation or national origin' into consideration in order to benefit an underrepresented group - usually as a means to counter the effects of a history o
decision-making role
Affirmative Action
Monopoly
types of utility
47. Advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions
point-of-purchase display
Leadership Style
budget
Intellectual Property
48. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
exchange process
grand strategies
coupons
accrual basis
49. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
growth through direction state
sales promotion approach
Long-range or strategic planning
accounts payable
50. The quantity of a good that an average worker can produce in an hour
Labor Productivity
Standard of living
Officers
responsibility
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