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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Business costs that increase with the number of units produced
Unlimited Liability
debt-to-equity ratio
owner's equity
variable costs
2. Individuals or households that buy goods and services for personal use
budget
loss-leader
trade allowance
consumer market
3. Intermediary who sells products directly to consumers
database marketing
General Partnership
Retailer
direct marketing
4. Specification of the jobs to be done within an organization and the ways in which they relate to one another
Procedure
depreciation
Organizational Structure
personal sales approach
5. The company founder is no longer solely responsible for all decision making during the ____.
growth through direction state
Capitalism
Leadership
Public Goods
6. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
categories of customer communication
Strategy
trade allowance
market segmentation
7. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
Short-range or operational planning
Supply Chain (Value Chain)
news release
liabilities
8. Small software programs that provide part of the functionality of a website
widgets
Business Cycle
time utility
authority
9. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
Operations (Production) Management
Mission Statement
Patent
a continuous-flow operating system
10. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
Philosophy
ways to expand a product line
product
Audit
11. Markets focus on increasing the product's market share
demographics
social media
growth stage
capital budgeting
12. Brands that have been given legal protection so that their owners have exclusive rights to their use
profitability ratios
Oligopoly
trademarks
Insider Trading
13. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
Real GDP
marketing mix
co-branding
responsibilities of a financial manager
14. Payments other than wages or salaries - other benefits
Outsourcing
dynamic pricing
fringe benefit
Monopolistic competition
15. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
a continuous-flow operating system
skim pricing
Public Goods
primary factors of market segmentation
16. Objective that a business hopes and plans to achieve
Goal
product mix
Service Business
market segmentation
17. This level of management includes department heads and district sales managers.
consumer promotion
middle management
ratio analysis
skim pricing
18. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
advertising approach
fixed assets
Decision-Making Skills
line organization
19. Difference of revenues - costs - and profit from the planned amounts.
Services
permission marketing
Variance
Service Operations (Service Production)
20. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Limited Liability Corporation (LLC)
Import
retained earnings
form utility
21. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
Philosophy
common pricing strategies
price based pricing
break-even analysis
22. Arises when group members recognize that the leader has special expertise in the area
brand mark
break-even point
Specialty Good/Specialty Service
Expert Influence
23. Under the Americans with Disabilities Act - companies cannot fire or refuse to hire people because of...
owner's equity
certain disabilities and illnesses
Goal
Recovery
24. The marketer must decide whether to keep the product and reduce its costs to compensate for declining sales or to discontinue it
decline stage
Import
inventory turnover ratio
middle management
25. Activities needed to move a product efficiently from manufacturer to consumer
Physical Distribution
point-of-purchase display
Ethical Behavior
Flat Organizational Structure
26. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
certain disabilities and illnesses
Flat Organizational Structure
Whistle Blower
utility
27. Selling or supporting the sales process over the telephone
Democratic Leadership Style
direct mail
long-term liabilities
telemarketing
28. Large-scale production and distribution of a product
Leadership
elements of a company's marketing mix
commercialization
Matrix Structures
29. Study of statistical characteristics of a population
demographics
Franchise
Procedure
Herzberg's two-factor theory
30. Ratio between net income after taxes and total owners' equity; also known as return on equity
return on investment
penetration pricing
organizational market
Nepotism
31. Businesses - nonprofit organizations - and government agencies that purchase goods and services for use in their operations
expenses
organizational market
activity ratios
penetration pricing
32. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
Top Manager
pull strategy
form utility
liquidity ratios
33. Direct communication other than personal sales contacts designed to effect a measurable response
Flat Organizational Structure
Organizing
direct marketing
price elasticity
34. Categorization of customers according to their relationship with products or response to product characteristics
reminder advertising
behavioral segmentation
utility
Laws
35. Products characterized by a plain label - with no advertising and no brand name
Board of Directors
skim pricing
Sole Proprietership
generic products
36. Employee hired on something other than a full-time basis to supplement an organization's permanent workforce
personal sales approach
Decision-Making Skills
Labor Union
Contingent Worker
37. Provides protection for the product - makes products easier to display - and attracts attention
fixed assets
penetration pricing
function of packaging
Expert Influence
38. Identification and marketing of a social issues - cause - or idea to selected target markets
growth strategies
North American Free Trade Agreement (NAFTA)
accounting equation
cause-related marketing
39. Arrangement in which a buyer (franchisee) purchases the right to sell the good or service of the seller (franchiser)
marketing mix
why companies learn about customers so they can stay in touch with their current needs and wants
return on sales
Franchise
40. Unwelcome sexual advances in the workplace
promotional strategy
Sexual Harassment
Copyright
Specialty Good/Specialty Service
41. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
ratio analysis
loss-leader
market segmentation
strategic marketing planning
42. A leadership style where managers are less directive and involved employees in decision making
expenses
Strategic Management
debt financing
Quid Pro Quo Harassment
43. Goal set for the very near future
Limited Partnership
advertising approach
market segmentation
Short-Term Goal
44. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Real GDP
Quid Pro Quo Harassment
Outcome-based ethics
place utility
45. Diagram depicting a company's structure and showing employees where they fit into its operations
factors that influence pricing decisions
Organization Chart
opportunity cost
5 C's
46. Those groups - individuals - and organizations that are directly affected by the practices of an organization and who therefore have a stake in its performance
Organizational Stakeholders
Multinational (or Transnational) Corporation
middle management
delegate the task
47. Cash and items that can be turned into cash within one year
General Partnership
current assets
mission statement
penetration pricing
48. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
cause-related marketing
target markets
Prime Rate
news conference
49. Loss of brand identity and the cannibalization of sales of other products in the product line
specialty advertising
risks of product-line extensions
customer loyalty
ratio analysis
50. Is a drawing that represents every job in the organization and the formal reporting relationships between those jobs.
Organizational Chart
Theory Z
Depression
Socialism