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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mix of people in organizations in terms of essential/demographic status
public relations approach
brand equity
Workplace Diversity
close the books
2. Ratios that measure the effectiveness of the firm's use of its resources
S Corporation
it produces the greatest amount of good for the greatest number
generic products
activity ratios
3. Objective that a business hopes and plans to achieve
Recession
Goal
point-of-purchase display
Long-Term Goal
4. Payments other than wages or salaries - other benefits
Functional Strategy
fringe benefit
how companies learn about customer
operating expenses
5. Location
Recession
geographics
balance sheet
assets equation
6. Partnership between two or more companies to closely link their brand names together for a single product
Sexual Harassment
personal selling
co-branding
Corporate Bond
7. Method of calculating the minimum volume of sales needed at a given price to cover all costs
Business (or Competitive) Strategy
activity ratios
break-even analysis
Service Business
8. A period during which aggregate output - as measured by GDP - declines
return on equity ratio
Recession
Sole Proprietership
marketing mix
9. Paid - nonpersonal communication to a target market from an identified sponsor using mass communications channels
Decision-Making Skills
advertising
Retailer
marketing
10. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
family branding
common pricing strategies
Hostile Work Environment
Operations (Production) Management
11. Complete list of all products that a company offers for sale
Acquisition
product mix
trade promotions
close the books
12. The creation and sharing of product-related information among customers and potential customers
Competition
commercialization
social commerce
penetration pricing
13. Amounts that are currently due to a company
accounts receivable
customer service
statement of cash flows
specialty advertising
14. The purchase of one company by another
Natural monopoly
Acquisition
financial plan
vertical analysis
15. Measure how well a company is managing assets; two types inventory turnover and accounts receivable turnover
market segmentation
activity ratios
types of financial ratios
growth stage
16. Businesses - nonprofit organizations - and government agencies that purchase goods and services for use in their operations
Manufacturer
Depression
organizational market
return on investment
17. A short - specific written statement of the reason a business exists and what it wants to achieve.
General Partnership
general expenses
mission statement
direct marketing approach
18. Power of a good or services to satisfy a human need
need
demographics
utility
Retrenchment
19. Advertising designed to encourage customers to try new products or to switch brands
Nepotism
Human Resource Management (HRM)
persuasive advertising
Board of Directors
20. A statement of what is to be accomplished that is expressed in singular - specific - and measurable terms with a target date
certain disabilities and illnesses
Ethical Behavior
objectives
accounts receivable turnover ratio
21. Portion of a company's assets that belongs to the owners after obligations to all creditors have been met
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22. Selling method in which the price is set by customers bidding against each other
auction
Unemployment
North American Free Trade Agreement (NAFTA)
transaction
23. The ability to get others to accoplish tasks because of the position the leader holds
Position Influence
psychographics
budget
Corporate Strategy
24. The four key elements of marketing strategy: product - price - distribution - and promotion
co-branding
middle management
laissez-faire Leadership style
marketing mix
25. Protects art and literary work - give authors exclusive right to publish - sell and reproduce their work
why companies learn about customers so they can stay in touch with their current needs and wants
personal sales approach
Copyright
World Trade Organization (WTO)
26. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
media
penetration pricing
Outcome-based ethics
Mission Statement
27. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
Management Information System (MIS)
Span of Control
family branding
Goals
28. Activities needed to move a product efficiently from manufacturer to consumer
consumer promotion
Physical Distribution
corporate strategies
Recession
29. Loss of brand identity and the cannibalization of sales of other products in the product line
risks of product-line extensions
pull strategy
theory y
Divestiture
30. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
working capital
Perfect competition
theory x
market segmentation
31. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
balance sheet
steps in the strategic marketing planning process
communication mix
credit
32. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
Globalization
cost based pricing
brand equity
Substitute Product
33. Individuals or households that buy goods and services for personal use
corporate strategies
consumer market
point-of-purchase display
product mix
34. Obligation employees have to their manager for the successful completion of an assigned task
Accountability
form utility
operating expenses
Inflation
35. Cash and items that can be turned into cash within one year
Certificate of Incorporation
Middle Manager
demographics
current assets
36. Senior company managers who serve on the company's board of directors are known as ____.
Oligopoly
common pricing strategies
Safety
inside board members
37. Group of small investors who invest money in companies with rapid growth potential
assets equation
Multinational (or Transnational) Corporation
General Partnership
Venture Capital Company
38. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
market segmentation
Unethical Behavior
Marketer
national brands
39. Help identify and distinguish the product - provide information about the product such as ingredients - shelf life - operating procedures - and UPC codes which are used for scanning sales information and monitoring inventory and pricing
elements of a company's marketing mix
function of labels
grand strategies
theory x
40. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Extractor
skim pricing
5 C's
Quid Pro Quo Harassment
41. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
growth strategies
budget
Statutory Law
psychographics
42. A business that grows products or takes raw material from nature
word of mouth
marketing
Extractor
return on sales
43. Marketers focus on stimulating demand for the new product
Acquisition
introductory stage
Recession
fixed assets
44. Statement of a firm's cash receipts and cash payments that presents information on its sources and uses of cash
Mixed Management
statement of cash flows
break-even point equation
Goals
45. Manager responsible for implementing the strategies and working toward the goals set by top managers
Maslow's hierarchy of needs
Certificate of Incorporation
Out-sourcing
Middle Manager
46. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
why companies learn about customers so they can stay in touch with their current needs and wants
Restructuring
Merger
Oligopoly
47. The act of transferring net revenue and expense account balances to retained earnings for the period
Out-sourcing
close the books
horizontal analysis
line organization
48. Changing jobs or tasks from time to time
theory y
Monopoly
Operations (Production) Management
job rotation
49. Charging a high price for a new product during the introductory stage and lowering the price later
current liabilities
skim pricing
Business Plan
Export
50. Applying a successful brand name to a new product category
Strategy
brand extension
productivity - the success of the managers - and the morale of the other employees
common pricing strategies