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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Certificates that offer discounts on particular items and are redeemed at the time of purchase
Short-Term Goal
coupons
form utility
Specialty Good/Specialty Service
2. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
news release
debt financing
Philosophy
Price Fixing
3. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
place marketing
decline stage
reminder advertising
Retrenchment
4. From of sexual harassment deriving from off-color jokes - lewd comments - and so forth
Monopolistic Competition
Hostile Work Environment
Multinational (or Transnational) Corporation
retained earnings
5. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
push strategy
integrated marketing communications
activity ratios
skim pricing
6. The level of joblessness among people actively seeking work in an economic system
Recovery
target markets
place utility
Unemployment
7. Reporting relationships within a company
Sole Proprietership
penetration pricing
Chain of Command
Contingent Worker
8. The act of transferring net revenue and expense account balances to retained earnings for the period
private brands
Operations (Production) Management
close the books
quick ratio
9. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
Ethical Behavior
cost of goods sold equation
wants
integrated marketing communications
10. Form of nonstore retailing in which the telephone is used to sell directly to consumers
limitations of marketing research
Top Manager
Telemarketing
Information Technology (IT)
11. Management process of guiding and motivating employees to meet an organization's objectives
national brands
Leading
Laws
return on sales
12. Creating a flatter organization structure normally cutting out middle management
permission marketing
Decentralized Organization
price based pricing
downsizing
13. Something that the employee dislikes is taken away
negative reinforcement
Outsourcing
skim pricing
auction
14. A Theory Y manager is most likely to ____.
Intellectual Property
assume that all workers are content with their work
Strategy
Limited Liability Corporation (LLC)
15. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
Joint Venture
database marketing
Nepotism
productivity - the success of the managers - and the morale of the other employees
16. Portion of a brand that can be expressed orally - including letters - words - or numbers
geodemographics
liquidity ratios
Intellectual Property
brand names
17. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
debt-to-total-assets ratio
market segmentation
liabilities
Small Business Administration (SBA)
18. The way you live as measure by the kinds and quality of goods and services you can afford
psychographics
national brands
Standard of Living
Variance
19. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
function of labels
strategic marketing planning
integrated marketing communications
Out-sourcing
20. Deliver quality products - and provide effective customer service; keeps customers satisfied and helps retain long-term loyalty
why companies learn about customers so they can stay in touch with their current needs and wants
laissez-faire Leadership style
activity ratios
Retailer
21. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
financial management
line organization
Nepotism
3 Economic Role
22. All costs of operation that are not included under cost of goods sold
Chain of Command
Top Manager
operating expenses
quick ratio
23. Occurs when two companies form one corporation
variable costs
merger
Standard of Living
marketable securities
24. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
Audit
growth through direction state
debt-to-equity ratio
Recovery
25. Diagram depicting a company's structure and showing employees where they fit into its operations
Organization Chart
break-even analysis
opportunity cost
cash basis
26. Vying among businesses for the same resources or customers
Recession
Competition
social commerce
Long-Term Goal
27. The willingness and ability of producers to offer a good or service for sale
selling expenses
transaction
Mission Statement
Supply
28. External statistical descriptors such as age - income - gender - and profession
Quality Control
widgets
demographics
Capitalism
29. System that sanctions the private ownership of the factors of production and encourages entrepreneurship by offering profits as an incentive
it produces the greatest amount of good for the greatest number
Oligopoly
market segmentation
Capitalism
30. Charging a high price for a new product during the introductory stage and lowering the price later
test marketing
budget
Maslow's hierarchy of needs
skim pricing
31. Goal set for the very near future
marketing concept
Intellectual Property
Organizing
Short-Term Goal
32. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
decision-making role
Theory Z
Specialty Good/Specialty Service
delegate the task
33. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
General Partnership
growth through direction state
Limited Partner
activity ratios
34. A leadership style where managers are less directive and involved employees in decision making
Strategic Management
cognitive dissonance
break-even analysis
Convenience Good/Convenience Service
35. Small groups in the same work area that have scheduled meetings about problems and how to fix them
quality control circles
theory x
operating expenses
Reward Influence
36. Product development stage in which a product is sold on a limited basis - a trial introduction
Environmental Analysis
consumer promotion
Short-Term Goal
test marketing
37. Categorization of customers according to their relationship with products or response to product characteristics
institutional advertising
World Trade Organization (WTO)
price
behavioral segmentation
38. Media: news release; audience: broad - intensity: passive - active; purpose: inform
public relations approach
media
marketing research
Gross National Product (GNP)
39. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
news release
management by objectives (MBO)
test marketing
price
40. Individuals or households that buy goods and services for personal use
General (Active) Partner
liabilities
Hostile Work Environment
consumer market
41. Advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions
integrated marketing communications
distribution channels
point-of-purchase display
marketing
42. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
time utility
Outsourcing
types of financial ratios
marketing research
43. Done in conjunction with budgeting. Develops departmental maintenance and improvement goals for the coming year.
Short-range or operational planning
Corporation
Decision-Making Skills
Philosophy
44. Measure of a firm's short-term liquidity - calculated by adding cash - marketable securities - and receivables - then divided that sum by current liabilities; also known as the acid-test ratio
Intellectual Property
Information Technology (IT)
quick ratio
Mission Statement
45. Offering several products for a single price that is presumably lower than the total of the products' individual prices
Organization Chart
Identity Influence
bundling
downsizing
46. Assets = liabilities + owner's equity
assets equation
customer buying behavior
activity ratios
search advertising
47. Process of scanning the business environment for threats and opportunities
Identity Influence
job rotation
Environmental Analysis
Stockholder (or Shareholder)
48. Product - price - distribution - customer communication
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49. The creation and sharing of product-related information among customers and potential customers
test marketing
social commerce
activity ratios
premiums
50. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
fixed assets
theory y
Substitute Product
Matrix Structures