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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
Matrix Structures
Strategic Alliance
Chief Executive Officer (CEO)
promotion
2. Authority granted to committees or teams involved in a firm's daily operations
Purpose of Strategic Planning
Demand
Committee and Team Authority
Organizational Structure
3. Delegating more power to employees
empowerment
Organizational Structure
Safety
trade allowance
4. The various appliances and devices for creating - storing - exchanging - and using information in diverse modes - including visual images - voice - multimedia - and business data
marketing research
discount pricing
Information Technology (IT)
Identity Influence
5. Lots of leeway to workers to meet goals
geodemographics
sales promotion approach
Flat Organizational Structure
laissez-faire Leadership style
6. Group of small investors who invest money in companies with rapid growth potential
job rotation
First-Line Manager
net income
Venture Capital Company
7. Illegal practice of using special knowledge about a firm for profit or gain
Insider Trading
Audit
Goods Operations (Goods Production)
forecasting
8. Total value of all goods and services produced within a given period by a national economy through domestic factors of production
stealth marketing
Gross Domestic Product (GDP)
Standard of living
accounting equation
9. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
cash basis
Corporation
Centralized Organization
current assets
10. Inexpensive good or service purchased and consumed rapidly and regularly
possession utility
national brands
telemarketing
Convenience Good/Convenience Service
11. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
place utility
owner's equity
Outsourcing
Closely Held (or Private) Corporation
12. The purchase of one company by another
Acquisition
Tall Organizational Structure
marketing concept
form utility
13. Offering several products for a single price that is presumably lower than the total of the products' individual prices
variable costs
bundling
news conference
growth strategies
14. The delivery of marketing messages to people who are not aware that they are being marketing to; these messages can be delivered by either acquaintances or strangers - depending on the technique
Operations (Production) Management
Procedure
stealth marketing
direct mail
15. Electronic media that invite participation by the general public
customer buying behavior
social media
current ratio
Labor Union
16. Media: person to person - telephone - web; audience: small groups; intensity: high; purpose: inform - persuade
personal sales approach
maturity stage
Extractor
Contingent Worker
17. Business costs that remain constant regardless of the number of units produced
fixed costs
job rotation
demographics
Ethical Behavior
18. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
brand managers
push strategy
Purchasing Power Party
Board of Directors
19. A leadership style where managers are less directive and involved employees in decision making
product life cycle
Strategic Management
Multinational (or Transnational) Corporation
accounts receivable turnover ratio
20. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
Affirmative Action
SWOT analysis
Philosophy
trade allowance
21. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
promotion
direct marketing
co-branding
Depression
22. Is a drawing that represents every job in the organization and the formal reporting relationships between those jobs.
marketing
Organizational Chart
trade promotions
product line
23. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
market share
Export
Long-range or strategic planning
balance sheet
24. The willingness and ability of buyers to purchase a good or service
types of utility
generic products
Demand
time utility
25. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
place marketing
types of financial ratios
Swot Analysis
cost of goods sold
26. The union of two corporations to form a new corporation
Merger
ratio analysis
Patent
factors that influence pricing decisions
27. Complete list of all products that a company offers for sale
Recession
Common Law
product mix
Controlling
28. Payments other than wages or salaries - other benefits
Flat Organizational Structure
Work Specialization
fringe benefit
promotional strategy
29. Identification and marketing of a social issues - cause - or idea to selected target markets
Labor Productivity
social commerce
cause-related marketing
close the books
30. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
maturity stage
quality control circles
Nepotism
Strategic Management
31. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
place marketing
management by objectives (MBO)
Supply
activity ratios
32. Media: discounts - coupons - rebates; audience: targeted; intensity: passive; purpose: persuade
Gross National Product (GNP)
productivity - the success of the managers - and the morale of the other employees
sales promotion approach
functional strategies
33. Current assets minus current liabilities
working capital
Strategic Management
stages of product development
Workplace Diversity
34. The way you live as measure by the kinds and quality of goods and services you can afford
Standard of Living
product advertising
Multinational (or Transnational) Corporation
Policy
35. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
credit
Consumer Goods
limitations of marketing research
Long-Term Goal
36. Helps companies set goals - develop new products - segment markets - plan future marketing programs - evaluate the effectiveness of a marketing program - keep an eye on competition - and measure customer satisfaction
Whistle Blower
marketing
marketing research
marketing strategy
37. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
promotional strategy
Small Business Administration (SBA)
current liabilities
Prime Rate
38. Enactment of federal regulations to restore public trust in accounting practices by imposing new requirements on financial activities in publicly traded corporations
Business (or Competitive) Strategy
social media approach
forecasting
Sarbanes-Oxley Act of 2002 (Sarbox)
39. Measure of a firm's short-term liquidity - calculated by adding cash - marketable securities - and receivables - then divided that sum by current liabilities; also known as the acid-test ratio
quick ratio
co-branding
Autocratic Leadership style
S Corporation
40. Vying among businesses for the same resources or customers
General (Active) Partner
Competition
mission statement
Joint Venture
41. Organization through which member nations negotiate trading agreements and resolve disputes about trade policies and practices
downsizing
World Trade Organization (WTO)
online display advertising
forecasting
42. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
Divestiture
Theory Z
debt-to-total-assets ratio
Short-Term Goal
43. Legal principal holding investors liable for a firm's debts only to the limits of their personal investments in it
Limited Partner
Variance
Limited Liability
Processing
44. Charging a high price for a new product during the introductory stage and lowering the price later
functional strategies
assets equation
contingency plans
skim pricing
45. A series of related products offered by a firm
loss-leader pricing
product line
Gross National Product (GNP)
earnings per share
46. Large-scale production and distribution of a product
commercialization
productivity - the success of the managers - and the morale of the other employees
grand strategies
Nepotism
47. Degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
equity financing
customer loyalty
product mix
return on sales
48. Form of nonstore retailing in which the telephone is used to sell directly to consumers
Telemarketing
utility
organizational market
co-branding
49. Ethical or unethical behaviors by employees in the context of their jobs
product advertising
Business Ethics
Industrial Goods
Price Fixing
50. All costs of operation that are not included under cost of goods sold
Organizational Chart
Swot Analysis
operating expenses
family branding
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