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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products characterized by a plain label - with no advertising and no brand name
generic products
social media
Sexual Harassment
types of utility
2. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
auction pricing
decision-making role
inside board members
operating expenses
3. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
auction pricing
growth stage
long-term liabilities
growth strategies
4. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
Gross Domestic Product (GDP)
Small Business Administration (SBA)
Prime Rate
stages in the life cycle of a product
5. Being accountable or being able to justify an action
marketing strategy
possession utility
financial management
responsibility
6. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
Long-range or strategic planning
Quality
corporate strategies
marketing concept
7. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
Consumer Goods
Competition
product life cycle
Mission Statement
8. Motivator and hygiene factors need to be met to prevent dissatisfaction
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9. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
Pure Competition
national brands
profitability ratios
Gross National Product (GNP)
10. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
organizational market
Perfect competition
Outsourcing
database marketing
11. Process of building - maintaining - and using customer databases for the purpose of contacting customers and transacting business
Environmental Analysis
marketing mix
database marketing
Limited Partnership
12. Something that the employee dislikes is taken away
online display advertising
Stockholder (or Shareholder)
calendar year
negative reinforcement
13. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
price based pricing
Swot Analysis
debit
positioning
14. Good or service used as the basis of commerce
product
Processing
unity of command
Universal Product Codes
15. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
market segmentation
advertising
cognitive dissonance
Philosophy
16. Examining your current marketing situation - assessing your opportunities and setting your objectives - and developing your market strategy
Safety
responsibilities of a financial manager
license
steps in the strategic marketing planning process
17. The total quantity and quality of goods and services people can purchase with the currency used in their economic system
exchange process
Standard of living
inside board members
private brands
18. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
private brands
Chain of Command
need
Market economy
19. The degree to which customers continue to purchase a specific brand
Private enterprise
Inflation
brand loyalty
Retailer
20. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
public relations approach
direct marketing approach
Recession
Short-range or operational planning
21. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
SWOT analysis
Quality Control
long-term liabilities
capital budgeting
22. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
Retrenchment
benchmarking
integrated marketing communications
Unlimited Liability
23. Cash and items that can be turned into cash within one year
market
coupons
return on investment
current assets
24. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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25. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
general expenses
Sexual Harassment
Depression
database marketing
26. Product that is dissimilar from those of competitors but than can fulfill the same need
persuasive advertising
Socialism
Substitute Product
theory y
27. A phase of the business cycle when most people who want to work are working and businesses produce goods and services in record numbers
merger
Prosperity
Quid Pro Quo Harassment
return on investment
28. Categorization of customers according to their relationship with products or response to product characteristics
debit
Collusion
Planning
behavioral segmentation
29. Selling or supporting the sales process over the telephone
telemarketing
decline stage
time utility
Strategy
30. Business costs that increase with the number of units produced
Audit
elements of a company's marketing mix
debt-to-equity ratio
variable costs
31. Assets = liabilities + owner's equity
trade promotions
Purpose of Strategic Planning
assets equation
Closely Held (or Private) Corporation
32. A series of related products offered by a firm
social media approach
product line
push strategy
Tall Organizational Structure
33. Demographics - psychographics - and geographics
loss-leader pricing
relationship marketing
debt financing
primary factors of market segmentation
34. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
Centralized Organization
dynamic pricing
customer loyalty
geodemographics
35. The movement of an economy from one condition to another and back again
current ratio
Business Cycle
national brands
Hostile Work Environment
36. Process of planning - organizing - leading and controlling an organization's resources to achieve its goals
Competition
Globalization
Management
objectives
37. Break-even point = fixed costs/ (selling price - variable costs per unit)
Supply
strategic marketing planning
break-even point equation
loss-leader pricing
38. Claims against a firm's assets by creditors - such as banks and suppliers
market segmentation
liabilities
unity of command
co-branding
39. The combination of 'characteristics of a product of service that bear on its ability to satisfy stated or implied needs'
communication mix
Quality
permission-based marketing
Business Plan
40. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
Specialty Good/Specialty Service
opportunity cost
Imperfect Competition
a continuous-flow operating system
41. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
stages in the life cycle of a product
Retrenchment
World Trade Organization (WTO)
brand managers
42. Corporation whose stock is widely held and available for sale to the general public
point-of-purchase display
Laws
activity ratios
Publicly Held (or Public) Corporation
43. Law created by consistitution(s) or by federal - state - or local legislative acts
public relations
Standard of Living
Statutory Law
Laws
44. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
Purchasing Power Party
Private enterprise
Recovery
primary factors of market segmentation
45. The process of changing an organization's structure - Has a small negative effect on task performance. - Has a more significant negative effect on organizational commitment.
Restructuring
Marketing
Management
close the books
46. Cost of goods sold = beginning inventory + net purchases - ending inventory
cost of goods sold equation
Wholesaler
Nepotism
database marketing
47. Elimination of rules that restrict business activity
theory x
Deregulation
growth through direction state
behavioral segmentation
48. Large-scale production and distribution of a product
factors that influence pricing decisions
budget
Leadership Style
commercialization
49. Customer value created when someone takes ownership of a product
categories of customer communication
possession utility
market segmentation
Natural monopoly
50. Portion of a company's assets that belongs to the owners after obligations to all creditors have been met
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