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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The movement of an economy from one condition to another and back again
Business Cycle
Intellectual Property
advertising approach
Mass Production
2. Product made or grown abroad but sold domestically
Import
marketing strategy
market segmentation
objectives
3. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
selling expenses
Joint Venture
Convenience Good/Convenience Service
grand strategies
4. Degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
Out-sourcing
Service Business
coupons
customer loyalty
5. Acquiring funds by selling shares of a company's stock
Restructuring
cost of goods sold
equity financing
Controlling
6. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
Oligopoly
Leading
Management Information System (MIS)
capital investments
7. Manager responsible for a firm's overall performance and effectiveness
psychographics
Unethical Behavior
Nepotism
Top Manager
8. Authority granted to committees or teams involved in a firm's daily operations
Wheeler-Lea Act of 1938
responsibility
Committee and Team Authority
Universal Product Codes
9. Informal communication between customers and potential customers
word of mouth
behavioral segmentation
Inflation
Statutory Law
10. Changes the form of material so they can be consumed or used to manufacture other products
Organizing
functional strategies
Board of Directors
Processing
11. Brands owned by the manufacturers and distributed nationally
Consumer Goods
national brands
3 Economic Role
theory y
12. A short - specific written statement of the reason a business exists and what it wants to achieve.
mission statement
growth strategies
Officers
behavioral segmentation
13. Law created by consistitution(s) or by federal - state - or local legislative acts
Mixed Management
Statutory Law
skim pricing
Corporation
14. Charging a high price for a new product during the introductory stage and lowering the price later
loss-leader pricing
online display advertising
Reward Influence
skim pricing
15. Market or industry characterized by numerous small firms producing an identical product
common pricing strategies
Perfect competition
brand extension
Human Resource Management (HRM)
16. Media: mail - telephone - internet - audience: target potential buyers - intensity: passive - purpose: persuade
product advertising
market
direct marketing approach
management by objectives (MBO)
17. Large-scale production and distribution of a product
Limited Liability
cost based pricing
national brands
commercialization
18. Formal agreement to set prices. Sometimes illegal - but is typically secretive
Collusion
Gross National Product (GNP)
Autocratic Leadership style
Business Cycle
19. Internal descriptors such as attitudes - interests - values - behaviors - and habits
form utility
inside board members
Publicly Held (or Public) Corporation
psychographics
20. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
Privatization
Philosophy
Purpose of Strategic Planning
direct marketing
21. Claims against a firm's assets by creditors - such as banks and suppliers
Outsourcing
liabilities
levels of brand loyalty
Mission Statement
22. Elimination of rules that restrict business activity
objectives
operating expenses
Deregulation
Corporate Strategy
23. Done in conjunction with budgeting. Develops departmental maintenance and improvement goals for the coming year.
specialty advertising
market segmentation
Short-range or operational planning
Organization Chart
24. The union of two corporations to form a new corporation
Merger
Quality Control
Collusion
cost of goods sold equation
25. A statement of what is to be accomplished that is expressed in singular - specific - and measurable terms with a target date
Purchasing Power Party
Quid Pro Quo Harassment
objectives
Functional Strategy
26. Good or service used as the basis of commerce
private brands
news conference
Leadership Style
product
27. This level of management includes department heads and district sales managers.
owner's equity
middle management
brand mark
Leadership
28. Total value of all goods and services produced within a given period by a national economy through domestic factors of production
Gross Domestic Product (GDP)
exchange process
quality control circles
merger
29. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
Whistle Blower
opportunity cost
debt ratios
Decentralized Organization
30. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
Board of Directors
earnings per share
Corporate Governance
Sexual Harassment
31. A measure of the sensitivity of demand to changes in price
Mixed Management
earnings per share
price elasticity
operating expenses
32. Employee hired on something other than a full-time basis to supplement an organization's permanent workforce
Inflation
Contingent Worker
Closely Held (or Private) Corporation
decision-making role
33. Brand awareness - brand preference - brand insistence
Whistle Blower
organizational market
net income
levels of brand loyalty
34. Continually adjusting prices to reflect changes in supply and demand
debit
point-of-purchase display
dynamic pricing
market segmentation
35. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
Demand
Consumer Goods
Outsourcing
Organization Chart
36. Complete list of all products that a company offers for sale
assets equation
Recession
product mix
Strategic Management
37. Corporation whose stock is widely held and available for sale to the general public
Position Influence
mission statement
Publicly Held (or Public) Corporation
trade allowance
38. 1. 5 C's (customer - company - competitors - collaborators - context) 2. market segmentation - selection of target market - product/service positioning 3. product attributes - pricing parts - promotion - placement 4. recruit customer - reta
vertical analysis
Inflation
schematic of marketing process
consumer promotion
39. Advertising that appears on various items such as coffee mugs - pens - and calendars - designed to help keep a company's name in front of customers
specialty advertising
strategic marketing planning
Short-Term Goal
Democratic Leadership Style
40. Roles of shareholders - directors - and other managers in corporate decision making and accountability
Nepotism
Corporate Governance
Leadership
market share
41. Skills in defining problems and selecting the best courses of action
Decision-Making Skills
ways to expand a product line
customer loyalty
Safety
42. Top management team of a corporation
place utility
Officers
product mix
elements of a company's marketing mix
43. The various appliances and devices for creating - storing - exchanging - and using information in diverse modes - including visual images - voice - multimedia - and business data
form utility
responsibility
Planning
Information Technology (IT)
44. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
Consumer Goods
private brands
Mixed Management
unity of command
45. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
Leading
Safety
Ethical Behavior
Manufacturer
46. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
bundling
cognitive dissonance
maturity stage
loss-leader pricing
47. Set of organizational activities directed at attracting - developing - and maintaining an effective workforce
Human Resource Management (HRM)
Sole Proprietership
Capitalism
Nepotism
48. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
downsizing
grand strategies
ways to expand a product line
Accountability
49. A detailed series of related steps or tasks written to implement a policy is called a ____.
Purpose of Strategic Planning
Three reasons nations trade
Unlimited Liability
Procedure
50. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
Committee and Team Authority
fixed assets
personal sales approach
Purchasing Power Party