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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A forecast of financial requirements and the financing sources to be used
marketing research
a continuous-flow operating system
brand loyalty
financial plan
2. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
Information Technology (IT)
profitability ratios
marketing strategy
General (Active) Partner
3. Study of statistical characteristics of a population
demographics
Limited Partner
need
revenues
4. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
Leadership
Corporation
Three reasons nations trade
Contingent Worker
5. The creation and sharing of product-related information among customers and potential customers
Contingent Worker
social commerce
calendar year
Organizational Structure
6. Power of a good or services to satisfy a human need
Privatization
social media approach
utility
certain disabilities and illnesses
7. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
decision-making role
Span of Control
Globalization
database marketing
8. Skills in defining problems and selecting the best courses of action
Intellectual Property
Decision-Making Skills
depreciation
ratio analysis
9. Paid - nonpersonal communication to a target market from an identified sponsor using mass communications channels
Democratic Leadership Style
co-branding
balance sheet
advertising
10. The ability to carry out a task
Imperfect Competition
authority
fixed assets
ways to expand a product line
11. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
Decentralized Organization
Monopoly
Telemarketing
private brands
12. In bookkeeping - an increase in assets
limitations of marketing research
Limited Liability Corporation (LLC)
credit
Recession
13. The union of two corporations to form a new corporation
Theory Z
Committee and Team Authority
Merger
double-entry bookkeeping
14. Activities producing tangible products such as radios - newspapers - buses and textbooks
Goods Operations (Goods Production)
Mission Statement
social commerce
Acquisition
15. Demographics - psychographics - and geographics
primary factors of market segmentation
debt ratios
variable costs
Certificate of Incorporation
16. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
middle management
social media approach
Labor Productivity
Goal
17. Process through which a manager allocates work to subordinates
retained earnings
Delegation
Sole Proprietership
it produces the greatest amount of good for the greatest number
18. Top manager who is responsible for the overall performance of a corporation
form utility
place utility
Chief Executive Officer (CEO)
customer loyalty
19. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
Export
auction pricing
Standard of Living
management by objectives (MBO)
20. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
Laws
Retrenchment
Leadership Style
Nepotism
21. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
news release
decision-making role
Procedure
Decision-Making Skills
22. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
Information Technology (IT)
return on sales
customer service
Ethical Behavior
23. Law made by the authority of administrative agencies
return on investment
Regulatory (Administrative) Law
Import
Price Fixing
24. Unwelcome sexual advances in the workplace
Quid Pro Quo Harassment
Tactical Management
Sexual Harassment
contingency plans
25. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
co-branding
budget
Accountability
return on sales
26. Use of quantitative measures to evaluate a firm's financial performance - compares two elements from the same year's financial figures; computed by divided one element of a financial statement by another
objectives
financial control
break-even analysis
ratio analysis
27. Brands that have been given legal protection so that their owners have exclusive rights to their use
Crisis Management
demographics
Sole Proprietership
trademarks
28. Elimination of rules that restrict business activity
Deregulation
Manufacturer
database marketing
maturity stage
29. Using promotion - product - distribution - and price to differentiate a good or service from those of competitors in the mind of the prospective buyer
Philosophy
growth stage
positioning
schematic of marketing process
30. Characteristic of centralized companies with multiple layers of management
sales promotion approach
Tall Organizational Structure
premiums
Joint Venture
31. The process of changing an organization's structure - Has a small negative effect on task performance. - Has a more significant negative effect on organizational commitment.
Goal
Restructuring
price
decline stage
32. Strategy by which managers in specific areas decide how best to achieve corporate goals through productivity
Imperfect Competition
Functional Strategy
debt ratios
Human Resource Management (HRM)
33. Strategy whereby a firm sells one or more of its business units
public relations approach
permission-based marketing
Divestiture
customer loyalty
34. Media: discounts - coupons - rebates; audience: targeted; intensity: passive; purpose: persuade
Supply Chain (Value Chain)
sales promotion approach
Board of Directors
brand names
35. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
consumer market
debt-to-total-assets ratio
Merger
form utility
36. Goal set for the very near future
decline stage
Oligopoly
Competition
Short-Term Goal
37. Statement or document that defines the direction and scope of the promotional activities that a company will use to meet its marketing objectives
Perfect competition
promotional strategy
Management
liabilities
38. Continually adjusting prices to reflect changes in supply and demand
dynamic pricing
cognitive dissonance
equity financing
Manufacturer
39. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
Depression
database marketing
break-even point
Marketing
40. The state of being certain that adverse effects will not be caused by some agent under defined conditions
Safety
European Union (EU)
transaction
long-term liabilities
41. The degree to which customers continue to purchase a specific brand
Position Influence
European Union (EU)
Market economy
brand loyalty
42. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
Retrenchment
integrated marketing communications
accounts receivable turnover ratio
Theory Z
43. A group of customer who need or want a particular product and have the money to buy it
Quality
Extension
5 C's
market
44. Ratios that measure the effectiveness of the firm's use of its resources
brand extension
activity ratios
time utility
statement of cash flows
45. Results from the leader's ability to give or withhold rewards
Extractor
Reward Influence
institutional advertising
Universal Product Codes
46. Operating expenses - such as office and administrative expenses - not directly associated with creating or marketing a good or a service
growth stage
Planning
general expenses
authority
47. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
Delegation
net income
cost based pricing
accounts receivable turnover ratio
48. Activities producing intangible and tangible products - such as entertainment - transportation - and education
management by objectives (MBO)
Industrial Goods
marketing
Service Operations (Service Production)
49. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Specialty Good/Specialty Service
accounts receivable
Quid Pro Quo Harassment
Stockholder (or Shareholder)
50. Process of converting government enterprises into privately owned companies
Privatization
cash basis
point-of-purchase display
possession utility