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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Characteristic of decentralized companies with relatively few layers of management
Nepotism
rebates
Flat Organizational Structure
grand strategies
2. Media: news release; audience: broad - intensity: passive - active; purpose: inform
Demand
personal sales approach
public relations approach
World Trade Organization (WTO)
3. In bookkeeping - an increase in assets
Expert Influence
advertising
credit
Human Resource Management (HRM)
4. Managers who develop and implement a complete strategy and marketing program for specific products or brands
Wheeler-Lea Act of 1938
empowerment
liabilities
brand managers
5. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
Position Influence
earnings per share
Short-Term Goal
S Corporation
6. Owner of shares of stock in a corporation
general expenses
Stockholder (or Shareholder)
marketing concept
consumer promotion
7. Communications channels - such as newspapers - radio - and television
Telemarketing
place utility
Corporate Bond
media
8. Something produced by the intellect or mind that has commercial value
Operations (Production) Management
inventory turnover ratio
Patent
Intellectual Property
9. Somethings needed by a community and provided by its government
Universal Product Codes
demographics
contingency plans
Public Goods
10. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
Market economy
Procedure
Philosophy
stages of product development
11. Intermediary who sells products to other businesses for resale to final consumers
Unlimited Liability
Wholesaler
Unemployment
marketing research
12. Markets focus on increasing the product's market share
maturity stage
Depression
Quality
growth stage
13. Large-scale production and distribution of a product
marketing mix
Business Ethics
commercialization
Monopolistic competition
14. Body of decisions handed down by courts ruling on individual cases
gross profit
corporate strategies
Common Law
Theory Z
15. Ratios that measure a firm's ability to meet its short-term obligations when they are due - judged on the basis of working capital - current ratio - and quick ratio
auction
liquidity ratios
advertising
risks of product-line extensions
16. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
productivity - the success of the managers - and the morale of the other employees
responsibilities of a financial manager
customer service
Top Manager
17. Cost of goods sold = beginning inventory + net purchases - ending inventory
Corporation
brand equity
cost of goods sold equation
Business (or Competitive) Strategy
18. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
Price Fixing
Standard of living
debt financing
Bankruptcy
19. Advertising sent directly to potential customers - usually through the mail
direct mail
retained earnings
Mass Production
Ethical Behavior
20. The act of transferring net revenue and expense account balances to retained earnings for the period
close the books
Mission Statement
auction
General (Active) Partner
21. Loss of brand identity and the cannibalization of sales of other products in the product line
market
Convenience Good/Convenience Service
risks of product-line extensions
Leading
22. The degree to which customers continue to purchase a specific brand
brand loyalty
sales promotion approach
Leadership Style
form utility
23. Rewarded for good performance; something the employee likes is praised
customer buying behavior
financial control
retained earnings
positive reinforcement
24. A forecast of financial requirements and the financing sources to be used
financial plan
Environmental Analysis
forecasting
Marketer
25. The level of joblessness among people actively seeking work in an economic system
private brands
management by objectives (MBO)
Philosophy
Unemployment
26. Assets - liabilities = owner's equity
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27. Approach to business management that stresses customer needs and wants - seeks long-term profitability - and integrates marketing with other functional units within the organization
widgets
brand names
marketing concept
balance sheet
28. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
limitations of marketing research
profitability ratios
authority
Philosophy
29. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Patent
personal sales approach
Organizing
Limited Liability Corporation (LLC)
30. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
family branding
Officers
horizontal analysis
telemarketing
31. Amounts that are currently due to a company
Demand
accounts receivable
Marketer
media
32. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
Physical Distribution
assets
Wheeler-Lea Act of 1938
place marketing
33. Type of partnership consisting of limited partners and a general (or active) partner
premiums
point-of-purchase display
growth through direction state
Limited Partnership
34. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
Monopoly
cost of goods sold
inventory turnover ratio
Chain of Command
35. Management process of determining what an organization needs to do and how best to get it done
Planning
coupons
Business Cycle
Long-Term Goal
36. Good or service used as the basis of commerce
Ethics
product
Prosperity
corporate strategies
37. Money paid to acquire something of permanent value in a business
growth stage
stages in the life cycle of a product
capital investments
possession utility
38. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
Sexual Harassment
responsibilities of a financial manager
direct mail
Real GDP
39. Confusion results if a person reports to two people at once - according to ____.
unity of command
Goods Operations (Goods Production)
owner's equity equation
widgets
40. Classification of customers on the basis of their psychological makeup - interests - and lifestyles
return on equity ratio
Restructuring
psychographics
Quid Pro Quo Harassment
41. External statistical descriptors such as age - income - gender - and profession
Recession
demographics
Natural monopoly
Small Business Administration (SBA)
42. Done in conjunction with budgeting. Develops departmental maintenance and improvement goals for the coming year.
direct marketing approach
Marketing
Short-range or operational planning
retained earnings
43. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
revenues
auction pricing
certain disabilities and illnesses
Three reasons nations trade
44. Process of scanning the business environment for threats and opportunities
Herzberg's two-factor theory
cost of goods sold
Environmental Analysis
consumer promotion
45. Making decisions without consulting anyone
profitability ratios
Autocratic Leadership style
activity ratios
sales promotion
46. Manager responsible for implementing the strategies and working toward the goals set by top managers
distribution channels
Middle Manager
gross profit
Quid Pro Quo Harassment
47. Management process of guiding and motivating employees to meet an organization's objectives
Expert Influence
Copyright
Leading
psychographics
48. Being accountable or being able to justify an action
Recession
Ethics
Corporation
responsibility
49. Physical products purchased by consumers for personal use
permission marketing
break-even point
Consumer Goods
Closely Held (or Private) Corporation
50. Activities producing intangible and tangible products - such as entertainment - transportation - and education
Service Operations (Service Production)
Organizational Structure
Short-Term Goal
quality control circles
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