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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Characteristic of centralized companies with multiple layers of management
Imperfect Competition
empowerment
Tall Organizational Structure
contingency plans
2. A firm's portion of the total sales in a market
Mission Statement
communication mix
depreciation
market share
3. Marketing efforts to attract people and organizations to a particular geographical area
owner's equity
Planning
Common Law
place marketing
4. Building a specific and unique product to meet the needs of one consumer
family branding
Custom Manufacturing
Decision Making
accounting equation
5. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
Organizing
word of mouth
Supply Chain (Value Chain)
price
6. Larger visual and multimedia ads that appear on websites
close the books
online display advertising
Environmental Analysis
news conference
7. Internal descriptors such as attitudes - interests - values - behaviors - and habits
psychographics
Wholesaler
Intellectual Property
certain disabilities and illnesses
8. Power to make the decisions necessary to complete a task
return on sales
Authority
Mass Production
Board of Directors
9. Power of a good or services to satisfy a human need
utility
skim pricing
Oligopoly
place marketing
10. Business costs that increase with the number of units produced
variable costs
Public Goods
Delegation
types of utility
11. Small groups in the same work area that have scheduled meetings about problems and how to fix them
quality control circles
trademarks
financial management
organization behavior modification
12. Product made or grown abroad but sold domestically
Identity Influence
Procedure
Multinational (or Transnational) Corporation
Import
13. Hybrid of a closely held corporation and a partnership - organized and operated like a corporation but treated as a partnership for tax purposes
Identity Influence
search advertising
discount pricing
S Corporation
14. Advertising designed to encourage customers to try new products or to switch brands
Services
middle management
Quality
persuasive advertising
15. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
Maslow's hierarchy of needs
marketing mix
loss-leader
methods of finance for an expanding business
16. The process of comparing an organization's products or services and processes with those of another companies
Accountability
relationship marketing
benchmarking
accounts receivable
17. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
Long-Term Goal
Whistle Blower
Swot Analysis
point-of-purchase display
18. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
objectives
Theory Z
Unemployment
Quid Pro Quo Harassment
19. Large-scale production and distribution of a product
word of mouth
fixed assets
commercialization
cognitive dissonance
20. Introducing a new product at a low price in hopes of building sales volume quickly
categories of customer communication
penetration pricing
point-of-purchase display
Certificate of Incorporation
21. Use a brand name on a variety of related products
fiscal year
Herzberg's two-factor theory
family branding
empowerment
22. 12 month accounting period that begins on January 1 and ends on December 31
form utility
calendar year
Privatization
Wholesaler
23. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
functional strategies
Exchange Rate
brand loyalty
empowerment
24. The collection and analysis of information for making marketing decisions
assume that all workers are content with their work
Three reasons nations trade
marketing research
theory x
25. Amounts that are currently due to a company
accounts receivable
Out-sourcing
Regulatory (Administrative) Law
trade promotions
26. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
Board of Directors
earnings per share
Corporate Governance
Multinational (or Transnational) Corporation
27. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
word of mouth
working capital
responsibilities of a financial manager
stages of product development
28. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
price
categories of customer communication
Monopolistic competition
psychographics
29. Free or bargain-priced items offered to encourage customers to buy a product
psychographics
Recession
grand strategies
premiums
30. Being accountable or being able to justify an action
Globalization
responsibility
mission statement
marketable securities
31. Goal set for the very near future
Short-Term Goal
Crisis Management
Competition
Depression
32. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
permission-based marketing
Officers
accrual basis
profitability ratios
33. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
Functional Strategy
promotion
owner's equity
management by objectives (MBO)
34. A group of customer who need or want a particular product and have the money to buy it
brand equity
organizational market
market
price
35. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
accounts payable
promotional strategy
geodemographics
Socialism
36. Markets focus on increasing the product's market share
positive reinforcement
growth stage
Extractor
expenses
37. A ____ is an agreement between two parties to carry out a transaction - such as the sale of goods from a seller to buyer.
Inflation
demographics
objectives
contract
38. From of sexual harassment deriving from off-color jokes - lewd comments - and so forth
5 C's
brand extension
Hostile Work Environment
Information Technology (IT)
39. Ratios that measure a firm's ability to meet its short-term obligations when they are due - judged on the basis of working capital - current ratio - and quick ratio
Retailer
Competition
Whistle Blower
liquidity ratios
40. Managers and workers cooperating as a team
wants
Democratic Leadership Style
social media approach
First-Line Manager
41. A focus on developing and maintaining long-term relationships with customers - suppliers - and distribution partners for mutual benefit
relationship marketing
Audit
Monopoly
Purchasing Power Party
42. Process for evaluating proposed investments in select projects that provide the best long-term financial return
brand mark
Closely Held (or Private) Corporation
Management
capital budgeting
43. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
Management Information System (MIS)
Delegation
organization behavior modification
permission-based marketing
44. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
activity ratios
market segmentation
Identity Influence
debt financing
45. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
Strategy
Monopoly
break-even point
Ethical Behavior
46. Group of individuals working together to achieve shared job-related goals - such as higher pay - shorter working hours - more job security - greater benefits - or better working conditions
cost of goods sold equation
Labor Union
Industrial Goods
Inflation
47. An increase in liabilities
Audit
debit
cost of goods sold equation
credit
48. Changes the form of material so they can be consumed or used to manufacture other products
Statutory Law
Ethical Behavior
penetration pricing
Processing
49. Body of decisions handed down by courts ruling on individual cases
Common Law
push strategy
Long-Term Goal
cognitive dissonance
50. Motivator and hygiene factors need to be met to prevent dissatisfaction
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