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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internal descriptors such as attitudes - interests - values - behaviors - and habits
widgets
depreciation
psychographics
budget
2. Manufacturing and selling costs - competition - the needs of wholesalers and retailers who distribute the product to the final customer - the firm's marketing objectives - government regulations - quality perceptions - and customer demand
Services
factors that influence pricing decisions
Long-Term Goal
close the books
3. A large number of identical products are assembled using a continuous - efficient procedure
delegate the task
public relations
Unethical Behavior
Mass Production
4. A detailed series of related steps or tasks written to implement a policy is called a ____.
Custom Manufacturing
Procedure
customer loyalty
Joint Venture
5. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
assets
Leadership Style
Marketing
Mixed Management
6. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
owner's equity equation
Limited Partner
Small Business Administration (SBA)
theory y
7. Certificates that offer discounts on particular items and are redeemed at the time of purchase
coupons
Substitute Product
Sexual Harassment
financial control
8. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
Universal Product Codes
steps in the strategic marketing planning process
private brands
gross profit
9. Formal agreement to set prices. Sometimes illegal - but is typically secretive
Inflation
Span of Control
Collusion
Purpose of Strategic Planning
10. From of sexual harassment deriving from off-color jokes - lewd comments - and so forth
Hostile Work Environment
Chain of Command
Sexual Harassment
Recovery
11. Larger visual and multimedia ads that appear on websites
persuasive advertising
productivity - the success of the managers - and the morale of the other employees
online display advertising
job rotation
12. Legal principal holding owners responsible for paying off all debts of a business
test marketing
Unlimited Liability
return on sales
empowerment
13. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
market segmentation
schematic of marketing process
budget
Environmental Analysis
14. A document - generally issued by a state government - giving permission to start a corporation
Labor Relations
reminder advertising
Closely Held (or Private) Corporation
Certificate of Incorporation
15. An action is morally correct - when - among the people it affects...
mission statement
Workplace Diversity
accounts payable
it produces the greatest amount of good for the greatest number
16. Specification of the jobs to be done within an organization and the ways in which they relate to one another
Organizational Structure
steps in the strategic marketing planning process
Policy
responsibility
17. Sales promotion aimed at final consumers
middle management
Officers
Publicly Held (or Public) Corporation
consumer promotion
18. A leadership style where the manager is directive and controlling
Industrial Goods
statement of cash flows
Tactical Management
pull strategy
19. Is the way in which tasks in an organization are divided into separate jobs. - Also known as division of labor - Assembly line worker.
Supply Chain (Value Chain)
utility
Work Specialization
direct mail
20. Measures income earned on owners' investment - formula: Net income/total owners' equity
Ethics
Management
behavioral segmentation
return on equity ratio
21. Takes the extractor's products or raw materials and changs the into a form that consumers can use
Span of Control
Manufacturer
marketing concept
contingency plans
22. The willingness and ability of producers to offer a good or service for sale
assume that all workers are content with their work
Supply
maturity stage
Business Cycle
23. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
Authority
functional strategies
Organization Chart
Long-range or strategic planning
24. Cost of producing or acquiring a company's products for sale during a given period
cost of goods sold
Monopolistic Competition
place marketing
fringe benefit
25. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
brand managers
Supply
long-term liabilities
Substitute Product
26. Results from the leader's ability to give or withhold rewards
stealth marketing
direct marketing
Reward Influence
auction pricing
27. A governing plan for accomplishing goals and objectives. Explain how goals will be achieved. Define the general course and scope of activities. Serve as basis for future decisions - actions and help coordinate plans. Control performance - increase
current ratio
Policy
product advertising
Outcome-based ethics
28. A name - term - sign - symbol - design or combination of those used to identify the products of a firm and competing products
point-of-purchase display
brand
trade allowance
private brands
29. Corporation whose stock is held by only a few people and is not available for sale to the general public
Restructuring
3 Economic Role
Organizational Chart
Closely Held (or Private) Corporation
30. Systems for moving goods and services from producers to customers; also known as marketing channels
brand extension
Procedure
variable costs
distribution channels
31. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
communication mix
authority
advertising
Price Fixing
32. Wide range of events and activities (including coupons - rebates - contests - in-store demonstrations - free samples - trade shows - and point-of-purchase displays) designed to stimulate interest in a product
middle management
sales promotion
cognitive dissonance
selling expenses
33. In bookkeeping - an increase in assets
credit
Real GDP
Small Business Administration (SBA)
auction pricing
34. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
integrated marketing communications
target markets
why companies learn about customers so they can stay in touch with their current needs and wants
fringe benefit
35. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
license
point-of-purchase display
Whistle Blower
Unlimited Liability
36. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
Business Cycle
Wholesaler
revenues
Retrenchment
37. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
Franchise
Imperfect Competition
organizational market
financial control
38. Ratio between net income after taxes and net sales; also known as profit margin
return on sales
North American Free Trade Agreement (NAFTA)
financial control
Processing
39. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
responsibilities of a financial manager
telemarketing
activity ratios
Three reasons nations trade
40. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Services
brand managers
Organizing
Statutory Law
41. Management process of guiding and motivating employees to meet an organization's objectives
bundling
Leading
Long-range or strategic planning
Long-Term Goal
42. Pricing selling one product at a loss as a way to entice customers to consider other products
Market
Multinational (or Transnational) Corporation
loss-leader
Import
43. Media: person to person - telephone - web; audience: small groups; intensity: high; purpose: inform - persuade
personal sales approach
Reward Influence
distribution channels
accounts payable
44. A series of related products offered by a firm
customer loyalty
cognitive dissonance
product line
media
45. Power to make the decisions necessary to complete a task
factors that influence pricing decisions
grand strategies
Authority
Unemployment
46. Process of scanning the business environment for threats and opportunities
Environmental Analysis
Accountability
Price Fixing
marketing strategy
47. A phase of the business cycle when most people who want to work are working and businesses produce goods and services in record numbers
Prosperity
Unlimited Liability
Convenience Good/Convenience Service
current assets
48. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
management by objectives (MBO)
Middle Manager
Limited Liability Corporation (LLC)
grand strategies
49. Individuals or households that buy goods and services for personal use
consumer market
co-branding
geographic segmentation
Mass Production
50. Stocks - bonds - and other investments that can be turned into cash quickly
Publicly Held (or Public) Corporation
functional strategies
marketable securities
Strategic Alliance