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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
assets
Long-range or strategic planning
permission marketing
permission-based marketing
2. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
pull strategy
elements of a company's marketing mix
social commerce
Corporate Governance
3. Law made by the authority of administrative agencies
Management Information System (MIS)
Limited Partner
Regulatory (Administrative) Law
Democratic Leadership Style
4. Physical products purchased by companies to produce other products
Universal Product Codes
Purchasing Power Party
Industrial Goods
Insider Trading
5. The marketer must decide whether to keep the product and reduce its costs to compensate for declining sales or to discontinue it
debt-to-total-assets ratio
promotional strategy
decline stage
consumer promotion
6. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
Service Business
cost based pricing
forecasting
a continuous-flow operating system
7. Organization in which most decision-making authority is held by upper-level management
Authority
Limited Liability Corporation (LLC)
capital investments
Centralized Organization
8. The collection and analysis of information for making marketing decisions
Philosophy
marketing research
direct marketing approach
downsizing
9. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
retained earnings
Limited Partnership
Mission Statement
Unethical Behavior
10. Corporation whose stock is widely held and available for sale to the general public
Autocratic Leadership style
Publicly Held (or Public) Corporation
brand loyalty
stages in the life cycle of a product
11. Management process of determining what an organization needs to do and how best to get it done
Swot Analysis
advertising approach
Planning
Convenience Good/Convenience Service
12. A governing plan for accomplishing goals and objectives. Explain how goals will be achieved. Define the general course and scope of activities. Serve as basis for future decisions - actions and help coordinate plans. Control performance - increase
debt-to-equity ratio
family branding
Policy
coupons
13. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
fiscal year
First-Line Manager
Safety
news release
14. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
trade promotions
trademarks
Natural monopoly
debt-to-equity ratio
15. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
promotion
inside board members
cause-related marketing
Identity Influence
16. Changes the form of material so they can be consumed or used to manufacture other products
Processing
Universal Product Codes
Capitalism
Sarbanes-Oxley Act of 2002 (Sarbox)
17. The value that a company has built up in a brand
customer service
brand equity
Service Operations (Service Production)
forecasting
18. Activities producing tangible products such as radios - newspapers - buses and textbooks
Sarbanes-Oxley Act of 2002 (Sarbox)
brand
Goods Operations (Goods Production)
Corporate Bond
19. Good or service used as the basis of commerce
Pure Competition
product
Contingent Worker
current assets
20. Direct communication other than personal sales contacts designed to effect a measurable response
direct marketing
database marketing
widgets
job rotation
21. Reporting relationships within a company
Chain of Command
Procedure
Processing
activity ratios
22. Occurs when widespread price increases occur throughout an economic system
variable costs
Inflation
social commerce
Goals
23. Postsales reductions in price - must be applied for by the purchaser
Maslow's hierarchy of needs
functional strategies
accrual basis
rebates
24. The level of joblessness among people actively seeking work in an economic system
Unemployment
utility
elements of a company's marketing mix
Private enterprise
25. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
calendar year
Market economy
debt financing
Purchasing Power Party
26. Degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
Copyright
customer loyalty
brand
opportunity cost
27. Accounting method in which revenue is recorded when payment is received and expense is recorded when cash is paid
cash basis
Deregulation
Leadership
First-Line Manager
28. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
news conference
Business Plan
trade promotions
general expenses
29. A short - specific written statement of the reason a business exists and what it wants to achieve.
market segmentation
stages of product development
customer buying behavior
mission statement
30. Court-granted permission for a company to not pay some or all debts
sales promotion
Bankruptcy
Gross National Product (GNP)
Middle Manager
31. Loss of brand identity and the cannibalization of sales of other products in the product line
risks of product-line extensions
unity of command
Labor Productivity
activity ratios
32. Is a drawing that represents every job in the organization and the formal reporting relationships between those jobs.
Information Technology (IT)
cognitive dissonance
Organizational Chart
brand managers
33. Obligation employees have to their manager for the successful completion of an assigned task
quality control circles
activity ratios
Accountability
Organizing
34. Process of planning - organizing - leading and controlling an organization's resources to achieve its goals
assets
Supply
Laws
Management
35. Provides protection for the product - makes products easier to display - and attracts attention
Supply Chain (Value Chain)
function of packaging
need
Import
36. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
form utility
Quality Control
General Partnership
limitations of marketing research
37. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
revenues
Real GDP
function of packaging
demographics
38. Type of partnership consisting of limited partners and a general (or active) partner
productivity - the success of the managers - and the morale of the other employees
transaction
consumer market
Limited Partnership
39. In bookkeeping - an increase in assets
credit
vertical analysis
place utility
Unethical Behavior
40. Exchange of value between parties
reminder advertising
transaction
Contingent Worker
trademarks
41. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
accounting equation
corporate strategies
social commerce
Leading
42. Product - price - distribution - customer communication
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43. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
license
return on investment
close the books
strategic marketing planning
44. Help identify and distinguish the product - provide information about the product such as ingredients - shelf life - operating procedures - and UPC codes which are used for scanning sales information and monitoring inventory and pricing
loss-leader
break-even point
inside board members
function of labels
45. All the operating expenses associated with marketing goods or services
selling expenses
how companies learn about customer
limitations of marketing research
cause-related marketing
46. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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47. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
Corporation
specialty advertising
types of utility
Standard of Living
48. Introducing a new product at a low price in hopes of building sales volume quickly
Recession
penetration pricing
personal sales approach
Hostile Work Environment
49. Legal principal holding owners responsible for paying off all debts of a business
laissez-faire Leadership style
Globalization
Leadership Style
Unlimited Liability
50. Market or industry characterized by numerous buyers and relatively numerous sellers trying to differentiate their products from those of competitors
sales promotion approach
Monopolistic competition
Identity Influence
Strategic Alliance