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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acquiring funds through borrowing
need
Marketer
types of utility
debt financing
2. Selling method in which the price is set by customers bidding against each other
auction
wants
demographics
Strategic Management
3. Brands that have been given legal protection so that their owners have exclusive rights to their use
trademarks
net income
accounts payable
Joint Venture
4. An increase in liabilities
market segmentation
debit
function of labels
Collusion
5. Market or industry characterized by numerous buyers and relatively numerous sellers trying to differentiate their products from those of competitors
license
gross profit
social media
Monopolistic competition
6. Applying a successful brand name to a new product category
Information Technology (IT)
trade promotions
Divestiture
brand extension
7. Obligation employees have to their manager for the successful completion of an assigned task
Accountability
push strategy
gross profit
relationship marketing
8. The delivery of marketing messages to people who are not aware that they are being marketing to; these messages can be delivered by either acquaintances or strangers - depending on the technique
form utility
close the books
function of packaging
stealth marketing
9. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
accrual basis
vertical analysis
owner's equity equation
promotional strategy
10. Process by which the world is becoming a single interdependent system
Bankruptcy
product line
Management Information System (MIS)
Globalization
11. Beliefs about what is right or wrong and good or bad in actions that affect others
Ethics
Gross National Product (GNP)
commercialization
Outcome-based ethics
12. Management process of monotoring an organization's performance to ensure that it is meeting its goals
need
Labor Union
types of financial ratios
Controlling
13. The purchase of one company by another
why companies learn about customers so they can stay in touch with their current needs and wants
geodemographics
Acquisition
marketing concept
14. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
middle management
Swot Analysis
function of packaging
Substitute Product
15. Measure of the time a company takes to turn its inventory into sales - calculated by divided cost of goods sold by the average value of inventory for a period
cognitive dissonance
Publicly Held (or Public) Corporation
Custom Manufacturing
inventory turnover ratio
16. A forecast of financial requirements and the financing sources to be used
Decision-Making Skills
financial plan
trade allowance
Maslow's hierarchy of needs
17. Statement of a firm's cash receipts and cash payments that presents information on its sources and uses of cash
statement of cash flows
accrual basis
Mission Statement
productivity - the success of the managers - and the morale of the other employees
18. Advertising sent directly to potential customers - usually through the mail
price
place utility
net income
direct mail
19. Method of calculating the minimum volume of sales needed at a given price to cover all costs
transaction
break-even analysis
penetration pricing
liquidity ratios
20. Promotional campaigns that send information only to those people who've specifically asked to receive it
Natural monopoly
Organizing
permission marketing
decline stage
21. Legal principal holding owners responsible for paying off all debts of a business
Leadership Style
Unlimited Liability
Market
Limited Liability Corporation (LLC)
22. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
budget
news conference
Franchise
price elasticity
23. Senior company managers who serve on the company's board of directors are known as ____.
inside board members
net income
Reward Influence
coupons
24. Costs created in the process of generating revenues
Mass Production
Goal
expenses
Marketer
25. Somethings needed by a community and provided by its government
public relations approach
permission marketing
Public Goods
Demand
26. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
owner's equity equation
media
Prime Rate
Limited Liability Corporation (LLC)
27. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
debt ratios
Chain of Command
Gross National Product (GNP)
net income
28. Categorization of customers according to their relationship with products or response to product characteristics
distribution channels
break-even analysis
Closely Held (or Private) Corporation
behavioral segmentation
29. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
Copyright
co-branding
corporate strategies
word of mouth
30. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
Leadership
SWOT analysis
Real GDP
Organizational Chart
31. This law guards against false advertising.
Wheeler-Lea Act of 1938
loss-leader pricing
Reward Influence
Democratic Leadership Style
32. Owner of shares of stock in a corporation
Stockholder (or Shareholder)
Market economy
Sarbanes-Oxley Act of 2002 (Sarbox)
SWOT analysis
33. Pricing selling one product at a loss as a way to entice customers to consider other products
liquidity ratios
cost based pricing
owner's equity equation
loss-leader
34. Document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented
Quid Pro Quo Harassment
Demand
Business Plan
net income
35. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
Sexual Harassment
Processing
expenses
Nepotism
36. Good or service used as the basis of commerce
skim pricing
vertical analysis
product
Quid Pro Quo Harassment
37. Occurs when widespread price increases occur throughout an economic system
Contingent Worker
distribution channels
consumer promotion
Inflation
38. Economy in which individuals control production and allocation decisions through supply and demand
merger
Functional Strategy
ways to expand a product line
Market economy
39. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
price
news conference
profitability ratios
it produces the greatest amount of good for the greatest number
40. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
sales promotion approach
functional strategies
Theory Z
current ratio
41. A large number of identical products are assembled using a continuous - efficient procedure
Workplace Diversity
Mass Production
Copyright
Benefits
42. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
Officers
Purpose of Strategic Planning
contract
Prime Rate
43. profitability - liquidity - activities - and leverage/debt
psychographics
types of financial ratios
Nepotism
downsizing
44. Making decisions without consulting anyone
a continuous-flow operating system
Autocratic Leadership style
Nepotism
social commerce
45. Process for evaluating proposed investments in select projects that provide the best long-term financial return
Corporate Strategy
capital budgeting
Standard of Living
Workplace Diversity
46. Changes the form of material so they can be consumed or used to manufacture other products
Chain of Command
Processing
organizational market
loss-leader pricing
47. Using promotion - product - distribution - and price to differentiate a good or service from those of competitors in the mind of the prospective buyer
Inflation
primary factors of market segmentation
positioning
Market economy
48. The ability to get others to accoplish tasks because of the position the leader holds
cognitive dissonance
Position Influence
stages in the life cycle of a product
laissez-faire Leadership style
49. Intermediary who sells products directly to consumers
Retailer
Strategic Alliance
Limited Liability
close the books
50. Compensation other than wages and salaries
family branding
widgets
Benefits
demographics
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