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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
time utility
calendar year
market segmentation
push strategy
2. Assets = liabilities + owner's equity
responsibilities of a financial manager
methods of finance for an expanding business
assets equation
growth through direction state
3. Choosing one alternative from among several options
Decision Making
telemarketing
Franchise
Chief Executive Officer (CEO)
4. The creation and sharing of product-related information among customers and potential customers
Monopoly
Officers
social commerce
Business Cycle
5. Marketers focus on stimulating demand for the new product
introductory stage
expenses
place utility
Organizational Structure
6. Product made or grown domestically but sold abroad
Export
growth stage
long-term liabilities
communication mix
7. Stocks - bonds - and other investments that can be turned into cash quickly
marketing concept
marketable securities
Corporate Bond
revenues
8. All costs of operation that are not included under cost of goods sold
operating expenses
Small Business Administration (SBA)
wants
Marketing
9. An increase in liabilities
debit
Common Law
Sarbanes-Oxley Act of 2002 (Sarbox)
maturity stage
10. Informal communication between customers and potential customers
word of mouth
Corporate Strategy
Delegation
commercialization
11. The value that a company has built up in a brand
Manufacturer
function of packaging
brand equity
inside board members
12. Customer value added by making a product available at a convenient time
Controlling
Officers
time utility
S Corporation
13. Statement of a firm's cash receipts and cash payments that presents information on its sources and uses of cash
Environmental Analysis
statement of cash flows
First-Line Manager
Retrenchment
14. Categorization of customers according to their relationship with products or response to product characteristics
functional strategies
certain disabilities and illnesses
mission statement
behavioral segmentation
15. Expensive - rarely purchased good or service
Span of Control
trademarks
Specialty Good/Specialty Service
Herzberg's two-factor theory
16. Offering several products for a single price that is presumably lower than the total of the products' individual prices
bundling
Span of Control
return on investment
Maslow's hierarchy of needs
17. Motivator and hygiene factors need to be met to prevent dissatisfaction
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18. Claims against a firm's assets by creditors - such as banks and suppliers
Bankruptcy
laissez-faire Leadership style
Real GDP
liabilities
19. Products characterized by a plain label - with no advertising and no brand name
trade allowance
Sarbanes-Oxley Act of 2002 (Sarbox)
Standard of Living
generic products
20. Agreement to gradually eliminate tariffs and other trade barriers among the United States - Canada - and Mexico
mission statement
North American Free Trade Agreement (NAFTA)
Expert Influence
laissez-faire Leadership style
21. Obligations that must be next within a year
primary factors of market segmentation
cost based pricing
current liabilities
delegate the task
22. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
depreciation
Physical Distribution
Strategy
cost of goods sold equation
23. Acquiring funds by selling shares of a company's stock
Exchange Rate
Chief Executive Officer (CEO)
equity financing
national brands
24. A business firm that does things for you instead of making or makerting products
Strategy
balance sheet
Service Business
Quality Control
25. Customer value added by making a product available in a convenient location
place utility
promotion
Authority
wants
26. Effective acquisition and use of money
selling expenses
Decision-Making Skills
variable costs
financial management
27. Small software programs that provide part of the functionality of a website
Short-range or operational planning
corporate strategies
widgets
break-even analysis
28. A governing plan for accomplishing goals and objectives. Explain how goals will be achieved. Define the general course and scope of activities. Serve as basis for future decisions - actions and help coordinate plans. Control performance - increase
Policy
function of packaging
Ethics
maturity stage
29. Advertising that appears on various items such as coffee mugs - pens - and calendars - designed to help keep a company's name in front of customers
contingency plans
Venture Capital Company
specialty advertising
cause-related marketing
30. Confusion results if a person reports to two people at once - according to ____.
unity of command
institutional advertising
Corporate Strategy
Business Cycle
31. Cost of goods sold = beginning inventory + net purchases - ending inventory
cost of goods sold equation
assets
Leading
Sexual Harassment
32. Degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
function of packaging
customer loyalty
customer service
equity financing
33. Selling one product at a loss as a way to entice customers to consider other products
product life cycle
trade allowance
Tall Organizational Structure
loss-leader pricing
34. The delivery of marketing messages to people who are not aware that they are being marketing to; these messages can be delivered by either acquaintances or strangers - depending on the technique
activity ratios
Closely Held (or Private) Corporation
stealth marketing
auction
35. The way a manager teats and directs employees
brand managers
Leadership Style
decline stage
Supply
36. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
Purchasing Power Party
SWOT analysis
financial management
behavioral segmentation
37. Selling or supporting the sales process over the telephone
telemarketing
Patent
Organizing
sales promotion
38. Organization's methods for dealing with emergencies
Flat Organizational Structure
current liabilities
owner's equity equation
Crisis Management
39. Media: news release; audience: broad - intensity: passive - active; purpose: inform
public relations approach
5 C's
Functional Strategy
types of utility
40. Characteristic of decentralized companies with relatively few layers of management
horizontal analysis
Flat Organizational Structure
operating expenses
Organizational Structure
41. Ratio between net income after taxes and total owners' equity; also known as return on equity
Competition
return on investment
skim pricing
Certificate of Incorporation
42. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
contract
brand managers
penetration pricing
Mission Statement
43. Top manager who is responsible for the overall performance of a corporation
marketing research
Chief Executive Officer (CEO)
opportunity cost
accounts payable
44. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
common pricing strategies
social commerce
double-entry bookkeeping
Recession
45. Partner who does not share in a firm's management and is liable for its debts only to the limits of said partner's investment
Committee and Team Authority
credit
Inflation
Limited Partner
46. Legal principal holding owners responsible for paying off all debts of a business
Natural monopoly
Unlimited Liability
capital budgeting
Limited Partner
47. This law guards against false advertising.
Affirmative Action
Wheeler-Lea Act of 1938
steps in the strategic marketing planning process
Hostile Work Environment
48. A prolonged and deep recession
Extractor
Sarbanes-Oxley Act of 2002 (Sarbox)
Natural monopoly
Depression
49. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
quality control circles
auction pricing
factors that influence pricing decisions
skim pricing
50. Intermediary who sells products to other businesses for resale to final consumers
primary factors of market segmentation
Wholesaler
Organizational Stakeholders
Monopoly