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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Effective acquisition and use of money
statement of cash flows
assets equation
Telemarketing
financial management
2. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
push strategy
unity of command
benchmarking
brand equity
3. Codified rules of behavior enforced by society
mission statement
Laws
methods of finance for an expanding business
direct mail
4. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
Strategy
Corporate Strategy
Insider Trading
Supply Chain (Value Chain)
5. Arises when group members recognize that the leader has special expertise in the area
Expert Influence
Out-sourcing
Strategic Management
Bankruptcy
6. Media: tv - radio - internet - print; audience: broad - intensity: passive - purpose: inform - persuade
brand loyalty
current ratio
negative reinforcement
advertising approach
7. Advertising sent directly to potential customers - usually through the mail
accounts payable
direct mail
national brands
debt ratios
8. Strategy by which managers in specific areas decide how best to achieve corporate goals through productivity
Functional Strategy
Import
assets equation
Leadership Style
9. Partner who actively manages a firm and who has unlimited liability for its debts
Standard of Living
debt-to-total-assets ratio
General (Active) Partner
Monopoly
10. Act of obtaining a desired object or services from another party by offering something of value in return
exchange process
Consumer Goods
cognitive dissonance
product advertising
11. Managers and workers cooperating as a team
Democratic Leadership Style
functional strategies
debt-to-total-assets ratio
Variance
12. Making decisions without consulting anyone
limitations of marketing research
Recession
Autocratic Leadership style
Custom Manufacturing
13. A leadership style where managers are less directive and involved employees in decision making
personal selling
gross profit
debt financing
Strategic Management
14. Operating expenses - such as office and administrative expenses - not directly associated with creating or marketing a good or a service
operating expenses
marketing mix
general expenses
Convenience Good/Convenience Service
15. Power to make the decisions necessary to complete a task
brand names
Authority
Information Technology (IT)
Imperfect Competition
16. A large number of identical products are assembled using a continuous - efficient procedure
personal selling
Mass Production
Supply Chain (Value Chain)
geographic segmentation
17. Characteristic of centralized companies with multiple layers of management
Management Information System (MIS)
Whistle Blower
Tall Organizational Structure
reminder advertising
18. Marketing efforts to attract people and organizations to a particular geographical area
Middle Manager
a continuous-flow operating system
place marketing
revenues
19. Delegating more power to employees
psychographics
Sexual Harassment
advertising approach
empowerment
20. Location
owner's equity
geographics
Authority
rebates
21. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
discount pricing
financial control
Depression
Recession
22. Agreement to gradually eliminate tariffs and other trade barriers among the United States - Canada - and Mexico
risks of product-line extensions
debt-to-equity ratio
North American Free Trade Agreement (NAFTA)
net income
23. Lots of leeway to workers to meet goals
marketing research
Specialty Good/Specialty Service
laissez-faire Leadership style
empowerment
24. Ratios that measure a firm's reliance on debt financing of its operations
specialty advertising
contract
debt ratios
co-branding
25. Assets - liabilities = owner's equity
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26. By studying consumer buying behavior - conducting market research - and capturing and analyzing consumer data
Limited Partnership
revenues
how companies learn about customer
liabilities
27. Formal agreement to set prices. Sometimes illegal - but is typically secretive
Strategy
debt ratios
utility
Collusion
28. Occurs when widespread price increases occur throughout an economic system
promotional strategy
Inflation
Decentralized Organization
Maslow's hierarchy of needs
29. Motivator and hygiene factors need to be met to prevent dissatisfaction
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30. Market or industry in which there is only one producer that can therefore set the prices on all of its products
Goals
Monopoly
theory x
accounts payable
31. Paid - nonpersonal communication to a target market from an identified sponsor using mass communications channels
Real GDP
Depression
advertising
cash basis
32. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
geographics
current ratio
First-Line Manager
assets
33. One seller of a product - denies people competition and is against the law (They can typically raise prices)
Monopoly
Limited Partner
organizational market
co-branding
34. The level of joblessness among people actively seeking work in an economic system
Unemployment
activity ratios
Expert Influence
Swot Analysis
35. Enactment of federal regulations to restore public trust in accounting practices by imposing new requirements on financial activities in publicly traded corporations
Organizing
Sexual Harassment
possession utility
Sarbanes-Oxley Act of 2002 (Sarbox)
36. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
primary factors of market segmentation
place utility
Marketing
brand equity
37. The degree to which customers continue to purchase a specific brand
theory x
brand loyalty
Reward Influence
common pricing strategies
38. Specific customer groups or segments to whom a company wants to sell a particular product
Regulatory (Administrative) Law
market segmentation
target markets
social media
39. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
Corporate Strategy
utility
direct mail
Tall Organizational Structure
40. Market structure that does not meet all conditions of perfect competition - three catagories: monopolistic - oligopoly & monopoly
Custom Manufacturing
Patent
Imperfect Competition
brand names
41. Hybrid of a closely held corporation and a partnership - organized and operated like a corporation but treated as a partnership for tax purposes
fixed costs
S Corporation
organization behavior modification
break-even analysis
42. Continually adjusting prices to reflect changes in supply and demand
Purpose of Strategic Planning
communication mix
dynamic pricing
unity of command
43. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
accrual basis
cost of goods sold
Ethical Behavior
maturity stage
44. Independent and well informed buyers and sellers of the exact same product (farmers markets)
cash basis
Pure Competition
Public Goods
relationship marketing
45. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
assets equation
pull strategy
debt ratios
Quid Pro Quo Harassment
46. Tension that exists when a person's beliefs don't match his or her behaviors: a common example is buyer's remorse - when someone regrets a purchase immediately after making it
cognitive dissonance
sales promotion
Committee and Team Authority
Monopolistic competition
47. Law made by the authority of administrative agencies
Sole Proprietership
behavioral segmentation
Regulatory (Administrative) Law
working capital
48. Free or bargain-priced items offered to encourage customers to buy a product
job rotation
Monopoly
inventory turnover ratio
premiums
49. Provides protection for the product - makes products easier to display - and attracts attention
news conference
function of packaging
place marketing
return on equity ratio
50. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
primary factors of market segmentation
possession utility
decision-making role
product