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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A firm's portion of the total sales in a market
personal sales approach
market share
corporate strategies
target markets
2. Process of planning - organizing - leading and controlling an organization's resources to achieve its goals
Safety
Theory Z
Management
Private enterprise
3. Process of planning and executing the conception - pricing - promotion - and distribution of ideas - goods - and services to create and maintain relationships
Specialty Good/Specialty Service
marketing
family branding
marketing strategy
4. Statement of a firm's financial position on a particular date; also known as a statement of financial position
balance sheet
Oligopoly
Mission Statement
point-of-purchase display
5. Organization's methods for dealing with emergencies
general expenses
depreciation
Business Plan
Crisis Management
6. Occurs when widespread price increases occur throughout an economic system
break-even point equation
Closely Held (or Private) Corporation
push strategy
Inflation
7. Brands owned by the manufacturers and distributed nationally
trade allowance
Tall Organizational Structure
co-branding
national brands
8. Behavior exhibited by consumers as they consider - select - and purchase goods and services
customer buying behavior
Outsourcing
break-even analysis
bundling
9. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
Democratic Leadership Style
Expert Influence
delegate the task
Small Business Administration (SBA)
10. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
Centralized Organization
Nepotism
fixed assets
selling expenses
11. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
5 C's
opportunity cost
strategic marketing planning
customer loyalty
12. Economy in which individuals control production and allocation decisions through supply and demand
rebates
geographics
Organizational Structure
Market economy
13. Offering a temporary reduction in price
growth through direction state
Organizing
discount pricing
Processing
14. Delegating more power to employees
gross profit
empowerment
Insider Trading
North American Free Trade Agreement (NAFTA)
15. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
accounts payable
Quid Pro Quo Harassment
downsizing
Small Business Administration (SBA)
16. Introducing a new product at a low price in hopes of building sales volume quickly
loss-leader pricing
penetration pricing
trademarks
geographic segmentation
17. System that sanctions the private ownership of the factors of production and encourages entrepreneurship by offering profits as an incentive
Capitalism
customer loyalty
vertical analysis
return on sales
18. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
Purpose of Strategic Planning
Leading
Consumer Goods
cost based pricing
19. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
Consumer Goods
geodemographics
trade allowance
Tall Organizational Structure
20. The combined use of tactical and strategic management
Market economy
Planning
Mixed Management
Marketer
21. Marketing efforts to attract people and organizations to a particular geographical area
calendar year
Marketing
place marketing
theory y
22. Managers who develop and implement a complete strategy and marketing program for specific products or brands
brand managers
relationship marketing
psychographics
Philosophy
23. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
search advertising
laissez-faire Leadership style
capital budgeting
marketing strategy
24. A business that grows products or takes raw material from nature
Extractor
responsibility
psychographics
benchmarking
25. Agreement to gradually eliminate tariffs and other trade barriers among the United States - Canada - and Mexico
Marketer
balance sheet
Quality
North American Free Trade Agreement (NAFTA)
26. Corporation whose stock is widely held and available for sale to the general public
Organizational Structure
form utility
it produces the greatest amount of good for the greatest number
Publicly Held (or Public) Corporation
27. Sales volume at a given price that will cover all of a company's costs
specialty advertising
Import
break-even point
Hostile Work Environment
28. Assets = liabilities + owner's equity
Socialism
assets equation
Organizational Chart
cost based pricing
29. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
General (Active) Partner
bundling
trade promotions
Prime Rate
30. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
need
accounts payable
brand
Workplace Diversity
31. Postsales reductions in price - must be applied for by the purchaser
laissez-faire Leadership style
responsibilities of a financial manager
debt financing
rebates
32. Costs created in the process of generating revenues
test marketing
expenses
Planning
statement of cash flows
33. Motivator and hygiene factors need to be met to prevent dissatisfaction
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34. The value that a company has built up in a brand
Delegation
brand equity
net income
Manufacturer
35. The process of comparing an organization's products or services and processes with those of another companies
objectives
benchmarking
pull strategy
product life cycle
36. Charging a high price for a new product during the introductory stage and lowering the price later
skim pricing
news release
accrual basis
institutional advertising
37. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Specialty Good/Specialty Service
Retrenchment
5 C's
Depression
38. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
growth strategies
inventory turnover ratio
Inflation
Divestiture
39. Employee hired on something other than a full-time basis to supplement an organization's permanent workforce
Monopolistic Competition
Business (or Competitive) Strategy
brand
Contingent Worker
40. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
Officers
push strategy
trade allowance
Strategic Management
41. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
SWOT analysis
Monopolistic Competition
return on equity ratio
Organizing
42. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
Outcome-based ethics
financial plan
Mission Statement
Gross Domestic Product (GDP)
43. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
skim pricing
Purchasing Power Party
Multinational (or Transnational) Corporation
media
44. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
integrated marketing communications
marketing concept
Authority
Crisis Management
45. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
trade allowance
Three reasons nations trade
Organizational Chart
time utility
46. Small software programs that provide part of the functionality of a website
widgets
ways to expand a product line
Position Influence
Variance
47. Complete list of all products that a company offers for sale
product mix
Expert Influence
Services
Chain of Command
48. An extra amount of time granted to a party to make a payment
customer buying behavior
Extension
trademarks
geographics
49. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
categories of customer communication
Chain of Command
growth strategies
mission statement
50. The ability to carry out a task
fixed assets
authority
Universal Product Codes
inventory turnover ratio