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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
form utility
form utility
Real GDP
persuasive advertising
2. Assets - liabilities = owner's equity
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3. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Matrix Structures
corporate strategies
inventory turnover ratio
marketing strategy
4. The purchase of one company by another
Work Specialization
Acquisition
Swot Analysis
distribution channels
5. Making a product available at a convenient time
time utility
liquidity ratios
accounts receivable
psychographics
6. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
primary factors of market segmentation
a continuous-flow operating system
Physical Distribution
Manufacturer
7. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
product line
strategic marketing planning
Bankruptcy
Position Influence
8. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
balance sheet
earnings per share
accounts payable
Exchange Rate
9. Communications channels - such as newspapers - radio - and television
Insider Trading
Ethics
debt ratios
media
10. Occurs when widespread price increases occur throughout an economic system
Inflation
product
S Corporation
integrated marketing communications
11. Illegal practice of using special knowledge about a firm for profit or gain
Long-Term Goal
Human Resource Management (HRM)
Insider Trading
trademarks
12. Direct communication other than personal sales contacts designed to effect a measurable response
return on sales
retained earnings
direct marketing
demographics
13. Motivator and hygiene factors need to be met to prevent dissatisfaction
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14. Promotional campaigns that send information only to those people who've specifically asked to receive it
delegate the task
permission marketing
Convenience Good/Convenience Service
First-Line Manager
15. Study of statistical characteristics of a population
demographics
Nepotism
Monopoly
close the books
16. Use of quantitative measures to evaluate a firm's financial performance - compares two elements from the same year's financial figures; computed by divided one element of a financial statement by another
responsibility
Top Manager
ratio analysis
Privatization
17. Use a brand name on a variety of related products
Variance
Insider Trading
family branding
Retrenchment
18. Creating a flatter organization structure normally cutting out middle management
downsizing
psychographics
sales promotion approach
social commerce
19. Online ads that are linked to search engine results or website content
dynamic pricing
Flat Organizational Structure
it produces the greatest amount of good for the greatest number
search advertising
20. A document - generally issued by a state government - giving permission to start a corporation
Leading
need
Certificate of Incorporation
marketable securities
21. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
operating expenses
Mission Statement
Information Technology (IT)
break-even analysis
22. In a ____ authority originates at the top and moves downward in a line.
Middle Manager
line organization
Corporate Governance
accounts receivable
23. Current assets minus current liabilities
opportunity cost
Business Plan
working capital
function of labels
24. Systems for moving goods and services from producers to customers; also known as marketing channels
responsibilities of a financial manager
Globalization
distribution channels
balance sheet
25. Internal descriptors such as attitudes - interests - values - behaviors - and habits
profitability ratios
Depression
objectives
psychographics
26. Using promotion - product - distribution - and price to differentiate a good or service from those of competitors in the mind of the prospective buyer
Chief Executive Officer (CEO)
positioning
consumer market
point-of-purchase display
27. Enactment of federal regulations to restore public trust in accounting practices by imposing new requirements on financial activities in publicly traded corporations
marketing concept
gross profit
Sarbanes-Oxley Act of 2002 (Sarbox)
marketing research
28. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
First-Line Manager
Sexual Harassment
news conference
marketing research
29. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
direct mail
Long-range or strategic planning
Three reasons nations trade
Management Information System (MIS)
30. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
accounts receivable turnover ratio
financial control
responsibilities of a financial manager
coupons
31. Physical products purchased by companies to produce other products
Exchange Rate
financial management
ways to expand a product line
Industrial Goods
32. The collection and analysis of information for making marketing decisions
profitability ratios
marketing research
Market
theory x
33. A measure of the sensitivity of demand to changes in price
price elasticity
private brands
statement of cash flows
close the books
34. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
owner's equity equation
objectives
long-term liabilities
Market
35. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Universal Product Codes
Philosophy
factors that influence pricing decisions
Organizing
36. Process of planning - organizing - leading and controlling an organization's resources to achieve its goals
demographics
Management
retained earnings
Top Manager
37. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
quality control circles
Business Plan
owner's equity
promotion
38. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
Autocratic Leadership style
Capitalism
job rotation
grand strategies
39. Independent and well informed buyers and sellers of the exact same product (farmers markets)
Pure Competition
delegate the task
time utility
Extractor
40. Advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions
place utility
target markets
point-of-purchase display
bundling
41. Cost of producing or acquiring a company's products for sale during a given period
debit
institutional advertising
Deregulation
cost of goods sold
42. Manager responsible for a firm's overall performance and effectiveness
Top Manager
theory x
Depression
Capitalism
43. Customer value added by making a product available in a convenient location
place utility
unity of command
ways to expand a product line
Autocratic Leadership style
44. Planned economic system in which the government owns and operates only selected major sources of production
market segmentation
accounting equation
Chain of Command
Socialism
45. Something produced by the intellect or mind that has commercial value
productivity - the success of the managers - and the morale of the other employees
Intellectual Property
Audit
mission statement
46. Organization for economic - social - and security cooperation among European nations
European Union (EU)
Human Resource Management (HRM)
Decentralized Organization
Ethical Behavior
47. Process for evaluating proposed investments in select projects that provide the best long-term financial return
capital budgeting
accounts receivable
news conference
organizational market
48. Confusion results if a person reports to two people at once - according to ____.
unity of command
Goods Operations (Goods Production)
penetration pricing
Price Fixing
49. Process through which a manager allocates work to subordinates
permission marketing
contract
fixed assets
Delegation
50. Objective that a business hopes and plans to achieve
current ratio
Officers
grand strategies
Goal
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