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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Product development stage in which a product is sold on a limited basis - a trial introduction
retained earnings
test marketing
Tactical Management
Inflation
2. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
function of labels
institutional advertising
Human Resource Management (HRM)
Management Information System (MIS)
3. Small groups in the same work area that have scheduled meetings about problems and how to fix them
liquidity ratios
quality control circles
financial management
Authority
4. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
assets equation
Retrenchment
SWOT analysis
social media approach
5. Systems for moving goods and services from producers to customers; also known as marketing channels
distribution channels
Convenience Good/Convenience Service
equity financing
grand strategies
6. Cost of goods sold = beginning inventory + net purchases - ending inventory
direct mail
debt ratios
Globalization
cost of goods sold equation
7. Location
demographics
geographics
fiscal year
Unemployment
8. The creation and sharing of product-related information among customers and potential customers
auction pricing
social commerce
customer loyalty
positioning
9. Selling one product at a loss as a way to entice customers to consider other products
maturity stage
loss-leader pricing
assets
pull strategy
10. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
unity of command
Telemarketing
database marketing
functional strategies
11. Inexpensive good or service purchased and consumed rapidly and regularly
Authority
activity ratios
financial control
Convenience Good/Convenience Service
12. Building a specific and unique product to meet the needs of one consumer
Whistle Blower
Custom Manufacturing
persuasive advertising
search advertising
13. Introductory stage - growth stage - maturity stage - decline stage
stages in the life cycle of a product
Consumer Goods
Depression
premiums
14. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
depreciation
Limited Partnership
place marketing
Decentralized Organization
15. Method of calculating the minimum volume of sales needed at a given price to cover all costs
factors that influence pricing decisions
social commerce
Contingent Worker
break-even analysis
16. Informal communication between customers and potential customers
penetration pricing
3 Economic Role
fixed assets
word of mouth
17. Individuals or households that buy goods and services for personal use
consumer market
marketing strategy
behavioral segmentation
Unlimited Liability
18. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
Limited Liability Corporation (LLC)
Depression
marketing mix
Chain of Command
19. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
debt ratios
expenses
Theory Z
communication mix
20. Wide range of events and activities (including coupons - rebates - contests - in-store demonstrations - free samples - trade shows - and point-of-purchase displays) designed to stimulate interest in a product
sales promotion
Quid Pro Quo Harassment
Purpose of Strategic Planning
Inflation
21. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
price elasticity
long-term liabilities
Acquisition
demographics
22. Continually adjusting prices to reflect changes in supply and demand
long-term liabilities
dynamic pricing
Collusion
social commerce
23. The purchase of one company by another
current liabilities
accounts receivable
financial management
Acquisition
24. Occurs when widespread price increases occur throughout an economic system
calendar year
news conference
Inflation
inside board members
25. Products characterized by a plain label - with no advertising and no brand name
generic products
Oligopoly
marketable securities
budget
26. Offering a temporary reduction in price
Environmental Analysis
discount pricing
Universal Product Codes
expenses
27. By studying consumer buying behavior - conducting market research - and capturing and analyzing consumer data
statement of cash flows
how companies learn about customer
Planning
decision-making role
28. Larger visual and multimedia ads that appear on websites
Labor Relations
Labor Productivity
online display advertising
grand strategies
29. Strategy whereby a firm sells one or more of its business units
Expert Influence
Divestiture
owner's equity equation
brand
30. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
decline stage
Board of Directors
factors that influence pricing decisions
Demand
31. Difference of revenues - costs - and profit from the planned amounts.
empowerment
Committee and Team Authority
Variance
Long-Term Goal
32. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
marketing mix
marketing research
debt-to-total-assets ratio
ways to expand a product line
33. One seller of a product - denies people competition and is against the law (They can typically raise prices)
Monopoly
liquidity ratios
Quid Pro Quo Harassment
Limited Partner
34. Arises when group members recognize that the leader has special expertise in the area
Expert Influence
price
national brands
penetration pricing
35. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
strategic marketing planning
Benefits
Limited Partnership
Whistle Blower
36. Good or service used as the basis of commerce
product
Leadership
equity financing
marketing
37. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
Strategy
target markets
Top Manager
debt-to-total-assets ratio
38. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
methods of finance for an expanding business
Affirmative Action
job rotation
types of utility
39. A large number of identical products are assembled using a continuous - efficient procedure
organization behavior modification
Span of Control
Mass Production
theory x
40. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
General Partnership
psychographics
Purchasing Power Party
3 Economic Role
41. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
Deregulation
liquidity ratios
Venture Capital Company
Decentralized Organization
42. Operating expenses - such as office and administrative expenses - not directly associated with creating or marketing a good or a service
Franchise
general expenses
direct marketing
Convenience Good/Convenience Service
43. Process of dealing with employees who are represented by a union
Labor Relations
accounting equation
organization behavior modification
demographics
44. Electronic media that invite participation by the general public
Unethical Behavior
social media
Service Business
management by objectives (MBO)
45. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Venture Capital Company
liquidity ratios
Limited Liability Corporation (LLC)
owner's equity
46. Form of a corporation spanning national boundaries
common pricing strategies
Private enterprise
Multinational (or Transnational) Corporation
Service Operations (Service Production)
47. In bookkeeping - an increase in assets
Demand
credit
negative reinforcement
quality control circles
48. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
Labor Relations
limitations of marketing research
Certificate of Incorporation
Span of Control
49. Intermediary who sells products to other businesses for resale to final consumers
Wholesaler
target markets
social commerce
Merger
50. Portion of a brand that cannot be expressed verbally
cost based pricing
return on investment
brand mark
Chain of Command