SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selling method in which the price is set by customers bidding against each other
auction
positive reinforcement
accounts payable
persuasive advertising
2. The degree to which customers continue to purchase a specific brand
target markets
brand loyalty
Export
Centralized Organization
3. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
institutional advertising
direct marketing
forecasting
horizontal analysis
4. This law guards against false advertising.
budget
premiums
Wheeler-Lea Act of 1938
brand mark
5. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
Pure Competition
Regulatory (Administrative) Law
Industrial Goods
Audit
6. Measure of the time a company takes to turn its inventory into sales - calculated by divided cost of goods sold by the average value of inventory for a period
inventory turnover ratio
quick ratio
Chain of Command
fixed costs
7. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
Regulatory (Administrative) Law
Supply Chain (Value Chain)
Business Plan
consumer promotion
8. Acquiring funds through borrowing
steps in the strategic marketing planning process
brand
depreciation
debt financing
9. Provides protection for the product - makes products easier to display - and attracts attention
debt financing
Telemarketing
contract
function of packaging
10. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
accrual basis
positioning
Management
geodemographics
11. Introductory stage - growth stage - maturity stage - decline stage
stages in the life cycle of a product
types of utility
positioning
Chain of Command
12. A series of related products offered by a firm
Extractor
stages of product development
telemarketing
product line
13. Brand awareness - brand preference - brand insistence
Custom Manufacturing
Maslow's hierarchy of needs
Socialism
levels of brand loyalty
14. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
Insider Trading
Monopolistic Competition
Mixed Management
current ratio
15. Employee hired on something other than a full-time basis to supplement an organization's permanent workforce
Recession
Decision Making
Contingent Worker
methods of finance for an expanding business
16. Positive reinforcement - negative reinforcement - punishment
organization behavior modification
forecasting
stages of product development
Outsourcing
17. Product - price - distribution - customer communication
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
18. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
Franchise
stages of product development
relationship marketing
Prosperity
19. An extra amount of time granted to a party to make a payment
Extension
net income
cost of goods sold equation
stealth marketing
20. A forecast of financial requirements and the financing sources to be used
Laws
contract
Standard of living
financial plan
21. Claims against a firm's assets by creditors - such as banks and suppliers
types of financial ratios
revenues
Unemployment
liabilities
22. The marketer must decide whether to keep the product and reduce its costs to compensate for declining sales or to discontinue it
decline stage
decision-making role
media
Philosophy
23. Assets = liabilities + owner's equity
cost based pricing
general expenses
accounting equation
product mix
24. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
Market
market
Matrix Structures
permission-based marketing
25. Form of a corporation spanning national boundaries
Committee and Team Authority
customer buying behavior
responsibility
Multinational (or Transnational) Corporation
26. Industry in which one company can most efficiently supply all needed goods or services
Natural monopoly
Short-Term Goal
merger
contract
27. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
Supply Chain (Value Chain)
net income
Chain of Command
push strategy
28. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
Statutory Law
Monopoly
management by objectives (MBO)
Goal
29. Complete list of all products that a company offers for sale
product mix
World Trade Organization (WTO)
Consumer Goods
limitations of marketing research
30. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
Monopolistic Competition
Recession
financial control
growth through direction state
31. Process through which a manager allocates work to subordinates
Delegation
Unlimited Liability
how companies learn about customer
profitability ratios
32. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
Laws
Controlling
opportunity cost
telemarketing
33. Objective that a business hopes and plans to achieve
test marketing
Industrial Goods
double-entry bookkeeping
Goal
34. Applying a successful brand name to a new product category
telemarketing
inside board members
brand extension
horizontal analysis
35. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
media
a continuous-flow operating system
Export
Top Manager
36. Using relative information to predict how many jobs will be needed
General (Active) Partner
Corporate Strategy
Human Resource Management (HRM)
forecasting
37. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
expenses
Corporation
Telemarketing
Acquisition
38. A large number of identical products are assembled using a continuous - efficient procedure
Mass Production
downsizing
marketing mix
Capitalism
39. Media: mail - telephone - internet - audience: target potential buyers - intensity: passive - purpose: persuade
ways to expand a product line
direct marketing approach
downsizing
psychographics
40. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
Real GDP
relationship marketing
statement of cash flows
Corporate Governance
41. Protects art and literary work - give authors exclusive right to publish - sell and reproduce their work
Copyright
brand loyalty
Processing
advertising approach
42. Obligation employees have to their manager for the successful completion of an assigned task
Perfect competition
5 C's
World Trade Organization (WTO)
Accountability
43. Internal descriptors such as attitudes - interests - values - behaviors - and habits
psychographics
Patent
Industrial Goods
price elasticity
44. Brands that have been given legal protection so that their owners have exclusive rights to their use
Small Business Administration (SBA)
trademarks
retained earnings
relationship marketing
45. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
strategic marketing planning
theory x
methods of finance for an expanding business
social media
46. Being accountable or being able to justify an action
brand
responsibility
cost of goods sold
growth strategies
47. In bookkeeping - an increase in assets
credit
corporate strategies
Price Fixing
organization behavior modification
48. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
Recession
marketing strategy
Private enterprise
Whistle Blower
49. Organization's methods for dealing with emergencies
price based pricing
coupons
geographics
Crisis Management
50. The collection and analysis of information for making marketing decisions
Oligopoly
marketing research
Common Law
accounts receivable turnover ratio