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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a task is too time consuming for a manager to handle alone - he or she may ____.
delegate the task
Labor Productivity
debit
Corporate Governance
2. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
operating expenses
management by objectives (MBO)
Whistle Blower
Limited Partner
3. System that sanctions the private ownership of the factors of production and encourages entrepreneurship by offering profits as an incentive
revenues
Unemployment
reminder advertising
Capitalism
4. The portion of shareholders' equity earned by the company but not distributed to its owners in the form of dividends
Crisis Management
retained earnings
equity financing
skim pricing
5. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
Organizational Chart
Operations (Production) Management
media
Competition
6. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
point-of-purchase display
Affirmative Action
maturity stage
Demand
7. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
depreciation
benchmarking
Matrix Structures
Herzberg's two-factor theory
8. Ratios that measure the effectiveness of the firm's use of its resources
market segmentation
organizational market
activity ratios
long-term liabilities
9. Communications channels - such as newspapers - radio - and television
media
Board of Directors
Closely Held (or Private) Corporation
how companies learn about customer
10. Top manager who is responsible for the overall performance of a corporation
market
Chief Executive Officer (CEO)
capital budgeting
working capital
11. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
Joint Venture
strategic marketing planning
direct marketing approach
European Union (EU)
12. A Theory Y manager is most likely to ____.
liabilities
assume that all workers are content with their work
cognitive dissonance
Chain of Command
13. Being accountable or being able to justify an action
Imperfect Competition
Standard of Living
social commerce
responsibility
14. The four key elements of marketing strategy: product - price - distribution - and promotion
marketing mix
Affirmative Action
Business Plan
Closely Held (or Private) Corporation
15. The value that a company has built up in a brand
brand equity
Information Technology (IT)
capital investments
media
16. Study of statistical characteristics of a population
Limited Partner
demographics
stealth marketing
General (Active) Partner
17. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
relationship marketing
growth strategies
Decentralized Organization
Policy
18. An increase in liabilities
market segmentation
debit
public relations approach
price based pricing
19. People are internally motivated
cost of goods sold
strategic marketing planning
Closely Held (or Private) Corporation
theory y
20. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
opportunity cost
trade promotions
Unemployment
market
21. Marketing efforts to attract people and organizations to a particular geographical area
Wholesaler
place marketing
Publicly Held (or Public) Corporation
wants
22. Legal principal holding owners responsible for paying off all debts of a business
Board of Directors
Philosophy
Unlimited Liability
fiscal year
23. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
direct marketing
cause-related marketing
selling expenses
Monopolistic Competition
24. Stems from personal trust and respect members have for the leader
Mass Production
Laws
permission marketing
Identity Influence
25. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
Natural monopoly
direct marketing approach
decision-making role
Goals
26. Location
net income
Recession
geographics
specialty advertising
27. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
private brands
Collusion
penetration pricing
Extractor
28. Acquiring funds through borrowing
Marketer
debt financing
introductory stage
stealth marketing
29. A formal pledge obligating the issuer (the company) to pay interest periodically and repay the principal at maturity
public relations
capital budgeting
Short-Term Goal
Corporate Bond
30. The action of ensuring that operations produce products that meet specific quality standards
objectives
expenses
Quality Control
cognitive dissonance
31. Selling one product at a loss as a way to entice customers to consider other products
Natural monopoly
reminder advertising
loss-leader pricing
Ethical Behavior
32. Making a product available at a convenient time
risks of product-line extensions
Mission Statement
time utility
Democratic Leadership Style
33. Costs created in the process of generating revenues
Limited Liability
Corporation
Short-range or operational planning
expenses
34. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
word of mouth
elements of a company's marketing mix
Inflation
market segmentation
35. The degree to which customers continue to purchase a specific brand
brand loyalty
Universal Product Codes
statement of cash flows
financial plan
36. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
integrated marketing communications
growth through direction state
Multinational (or Transnational) Corporation
debt-to-equity ratio
37. Larger visual and multimedia ads that appear on websites
online display advertising
discount pricing
forecasting
rebates
38. Selling method in which the price is set by customers bidding against each other
auction
Tactical Management
Corporate Governance
discount pricing
39. Strategy in which two or more organizations collaborate on a project for mutual gain
customer loyalty
debt-to-total-assets ratio
marketing concept
Strategic Alliance
40. Customer value added by making a product available in a convenient location
Inflation
types of financial ratios
place utility
Reward Influence
41. Management process of determining what an organization needs to do and how best to get it done
cost of goods sold equation
quality control circles
Competition
Planning
42. Introducing a new product at a low price in hopes of building sales volume quickly
Affirmative Action
Perfect competition
penetration pricing
target markets
43. The quantity of a good that an average worker can produce in an hour
time utility
Labor Productivity
price
categories of customer communication
44. Sales promotion aimed at final consumers
quality control circles
consumer promotion
specialty advertising
grand strategies
45. Owner of shares of stock in a corporation
Outsourcing
Bankruptcy
Policy
Stockholder (or Shareholder)
46. Brands owned by the manufacturers and distributed nationally
Inflation
Swot Analysis
national brands
loss-leader
47. Brand awareness - brand preference - brand insistence
place utility
levels of brand loyalty
Common Law
widgets
48. Management process of monotoring an organization's performance to ensure that it is meeting its goals
Wheeler-Lea Act of 1938
return on sales
Controlling
online display advertising
49. Cost-based pricing - price-based pricing - optimal pricing - skim pricing - penetration pricing - loss-leader pricing - auction pricing
marketing mix
gross profit
common pricing strategies
marketing concept
50. Illegal practice of using special knowledge about a firm for profit or gain
break-even analysis
stages of product development
consumer promotion
Insider Trading
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