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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
Organization Chart
Recession
Leadership
marketing mix
2. Personal communication between a seller and one or more potential buyers
liquidity ratios
Long-range or strategic planning
personal selling
test marketing
3. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
product mix
permission-based marketing
Common Law
market segmentation
4. The process of changing an organization's structure - Has a small negative effect on task performance. - Has a more significant negative effect on organizational commitment.
activity ratios
Sexual Harassment
brand equity
Restructuring
5. Specific goods - services - experiences - or other entities that are desirable in light of a person's experiences - culture - and personality
wants
Chief Executive Officer (CEO)
Gross National Product (GNP)
Middle Manager
6. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
Corporate Strategy
consumer promotion
Mission Statement
Swot Analysis
7. The quantity of a good that an average worker can produce in an hour
Labor Productivity
accounts receivable
unity of command
product mix
8. In bookkeeping - an increase in assets
job rotation
credit
European Union (EU)
return on investment
9. Ratios that measure a firm's ability to meet its short-term obligations when they are due - judged on the basis of working capital - current ratio - and quick ratio
Organizational Structure
responsibilities of a financial manager
schematic of marketing process
liquidity ratios
10. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
Substitute Product
Retailer
management by objectives (MBO)
psychographics
11. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
Corporate Strategy
limitations of marketing research
geographic segmentation
Organizing
12. Corporation whose stock is held by only a few people and is not available for sale to the general public
Closely Held (or Private) Corporation
form utility
schematic of marketing process
Public Goods
13. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
debt financing
fiscal year
accounts receivable turnover ratio
Out-sourcing
14. The portion of shareholders' equity earned by the company but not distributed to its owners in the form of dividends
benchmarking
retained earnings
primary factors of market segmentation
Regulatory (Administrative) Law
15. Measure how well a company is managing assets; two types inventory turnover and accounts receivable turnover
activity ratios
Substitute Product
ways to expand a product line
Goods Operations (Goods Production)
16. People are internally motivated
First-Line Manager
theory y
organization behavior modification
national brands
17. Portion of a company's assets that belongs to the owners after obligations to all creditors have been met
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18. The degree to which customers continue to purchase a specific brand
brand loyalty
Decision-Making Skills
Chief Executive Officer (CEO)
First-Line Manager
19. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
media
Real GDP
Universal Product Codes
accounting equation
20. Classification of customers on the basis of their psychological makeup - interests - and lifestyles
Matrix Structures
psychographics
geodemographics
factors that influence pricing decisions
21. Using relative information to predict how many jobs will be needed
forecasting
financial control
product mix
Business Plan
22. Corporation whose stock is widely held and available for sale to the general public
First-Line Manager
gross profit
Publicly Held (or Public) Corporation
positive reinforcement
23. The way a manager teats and directs employees
Perfect competition
Leadership Style
Convenience Good/Convenience Service
Outsourcing
24. Body of decisions handed down by courts ruling on individual cases
Common Law
positive reinforcement
Joint Venture
customer service
25. Refers to policies that take factors including 'race - color - religion - gender - sexual orientation or national origin' into consideration in order to benefit an underrepresented group - usually as a means to counter the effects of a history o
schematic of marketing process
return on equity ratio
S Corporation
Affirmative Action
26. Managers who develop and implement a complete strategy and marketing program for specific products or brands
Perfect competition
brand managers
Functional Strategy
place utility
27. Top manager who is responsible for the overall performance of a corporation
General Partnership
Chief Executive Officer (CEO)
coupons
grand strategies
28. A series of related products offered by a firm
relationship marketing
cash basis
product line
search advertising
29. Product that is dissimilar from those of competitors but than can fulfill the same need
cost of goods sold
functional strategies
Limited Partner
Substitute Product
30. Selling method in which the price is set by customers bidding against each other
auction
price based pricing
Policy
Service Operations (Service Production)
31. Bar codes on product packages that provide information read by optical scanners
Universal Product Codes
Venture Capital Company
Corporate Bond
price based pricing
32. Advertising that appears on various items such as coffee mugs - pens - and calendars - designed to help keep a company's name in front of customers
Insider Trading
specialty advertising
job rotation
Extractor
33. Positive reinforcement - negative reinforcement - punishment
organizational market
theory y
organization behavior modification
steps in the strategic marketing planning process
34. Agreement to gradually eliminate tariffs and other trade barriers among the United States - Canada - and Mexico
North American Free Trade Agreement (NAFTA)
capital investments
Public Goods
long-term liabilities
35. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
Prime Rate
long-term liabilities
factors that influence pricing decisions
Policy
36. Method of calculating the minimum volume of sales needed at a given price to cover all costs
Monopolistic Competition
Prosperity
dynamic pricing
break-even analysis
37. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
promotion
function of labels
Prosperity
promotional strategy
38. Direct communication other than personal sales contacts designed to effect a measurable response
direct marketing
Manufacturer
middle management
Merger
39. Tension that exists when a person's beliefs don't match his or her behaviors: a common example is buyer's remorse - when someone regrets a purchase immediately after making it
direct mail
cognitive dissonance
Strategic Management
negative reinforcement
40. Product made or grown abroad but sold domestically
Philosophy
a continuous-flow operating system
positive reinforcement
Import
41. An extra amount of time granted to a party to make a payment
exchange process
product mix
Top Manager
Extension
42. Current assets minus current liabilities
Private enterprise
product advertising
working capital
price elasticity
43. Strategy whereby a firm sells one or more of its business units
empowerment
5 C's
Divestiture
Collusion
44. Independent and well informed buyers and sellers of the exact same product (farmers markets)
Purpose of Strategic Planning
Closely Held (or Private) Corporation
Workplace Diversity
Pure Competition
45. The combined use of tactical and strategic management
vertical analysis
S Corporation
Mixed Management
Goal
46. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
bundling
price elasticity
negative reinforcement
integrated marketing communications
47. Agreement to produce and market another company's product in exchange for a royalty or fee
license
Theory Z
Recession
return on sales
48. Customer value created by converting raw materials and other inputs into finished goods and services
Sole Proprietership
form utility
Affirmative Action
brand extension
49. A measure of the sensitivity of demand to changes in price
price elasticity
generic products
integrated marketing communications
Laws
50. Manufacturing and selling costs - competition - the needs of wholesalers and retailers who distribute the product to the final customer - the firm's marketing objectives - government regulations - quality perceptions - and customer demand
Unlimited Liability
Board of Directors
Strategy
factors that influence pricing decisions