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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Charging a high price for a new product during the introductory stage and lowering the price later
Sole Proprietership
Short-range or operational planning
skim pricing
license
2. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
accrual basis
steps in the strategic marketing planning process
Human Resource Management (HRM)
Procedure
3. Classification of customers on the basis of their psychological makeup - interests - and lifestyles
psychographics
current ratio
Corporation
grand strategies
4. Strategy whereby a firm sells one or more of its business units
Divestiture
Out-sourcing
Limited Partner
Chain of Command
5. Senior company managers who serve on the company's board of directors are known as ____.
Extractor
place utility
inside board members
Chain of Command
6. Characteristic of decentralized companies with relatively few layers of management
objectives
Flat Organizational Structure
dynamic pricing
growth stage
7. Activities needed to move a product efficiently from manufacturer to consumer
wants
activity ratios
Physical Distribution
Organizing
8. A series of related products offered by a firm
Divestiture
product line
Oligopoly
types of utility
9. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
budget
profitability ratios
place utility
Collusion
10. Manager responsible for supervising the work of employees
Contingent Worker
Specialty Good/Specialty Service
Labor Relations
First-Line Manager
11. An increase in liabilities
Organizational Stakeholders
5 C's
Labor Relations
debit
12. Refers to policies that take factors including 'race - color - religion - gender - sexual orientation or national origin' into consideration in order to benefit an underrepresented group - usually as a means to counter the effects of a history o
Quality Control
Affirmative Action
horizontal analysis
decline stage
13. A leadership style where the manager is directive and controlling
Recovery
sales promotion
Retailer
Tactical Management
14. Mechanism for exchange between buyers and sellers of a particular good or service
Outcome-based ethics
inventory turnover ratio
Market
Physical Distribution
15. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
long-term liabilities
cause-related marketing
communication mix
price
16. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
quick ratio
Recession
vertical analysis
Monopolistic Competition
17. Assets - liabilities = owner's equity
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18. Portion of a brand that cannot be expressed verbally
brand mark
decline stage
public relations
Business Cycle
19. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
price based pricing
brand loyalty
it produces the greatest amount of good for the greatest number
Committee and Team Authority
20. Continually adjusting prices to reflect changes in supply and demand
contingency plans
owner's equity
dynamic pricing
Identity Influence
21. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
Franchise
customer service
integrated marketing communications
Tall Organizational Structure
22. A Theory Y manager is most likely to ____.
utility
certain disabilities and illnesses
assume that all workers are content with their work
Tactical Management
23. Expensive - rarely purchased good or service
Specialty Good/Specialty Service
close the books
S Corporation
generic products
24. Media: discounts - coupons - rebates; audience: targeted; intensity: passive; purpose: persuade
sales promotion approach
debit
certain disabilities and illnesses
loss-leader pricing
25. Stocks - bonds - and other investments that can be turned into cash quickly
Certificate of Incorporation
methods of finance for an expanding business
marketable securities
Consumer Goods
26. The level of joblessness among people actively seeking work in an economic system
exchange process
Unemployment
penetration pricing
customer service
27. Ratios that measure a firm's reliance on debt financing of its operations
debt ratios
Socialism
Whistle Blower
Prime Rate
28. The creation and sharing of product-related information among customers and potential customers
social commerce
strategic marketing planning
Services
forecasting
29. Approach to business management that stresses customer needs and wants - seeks long-term profitability - and integrates marketing with other functional units within the organization
Maslow's hierarchy of needs
marketing concept
Market
working capital
30. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
search advertising
communication mix
capital budgeting
Substitute Product
31. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
revenues
brand mark
General Partnership
skim pricing
32. Partner who does not share in a firm's management and is liable for its debts only to the limits of said partner's investment
3 Economic Role
Limited Partner
Sarbanes-Oxley Act of 2002 (Sarbox)
function of packaging
33. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
Swot Analysis
theory x
product life cycle
Natural monopoly
34. Certificates that offer discounts on particular items and are redeemed at the time of purchase
coupons
management by objectives (MBO)
exchange process
Prosperity
35. A measure of the sensitivity of demand to changes in price
price elasticity
Private enterprise
brand names
Mixed Management
36. Independent and well informed buyers and sellers of the exact same product (farmers markets)
fringe benefit
place marketing
Pure Competition
Closely Held (or Private) Corporation
37. Products characterized by a plain label - with no advertising and no brand name
Stockholder (or Shareholder)
Sexual Harassment
generic products
Inflation
38. Process through which a manager allocates work to subordinates
Delegation
Specialty Good/Specialty Service
brand mark
categories of customer communication
39. Small groups in the same work area that have scheduled meetings about problems and how to fix them
depreciation
Policy
categories of customer communication
quality control circles
40. Physical products purchased by consumers for personal use
Supply
Consumer Goods
accounts receivable
commercialization
41. Personal communication between a seller and one or more potential buyers
Standard of Living
Gross Domestic Product (GDP)
personal selling
empowerment
42. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
Service Business
cost based pricing
capital budgeting
commercialization
43. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
brand extension
marketing strategy
Monopoly
Chain of Command
44. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
pull strategy
product mix
liabilities
brand loyalty
45. Body of decisions handed down by courts ruling on individual cases
Common Law
fixed assets
growth through direction state
middle management
46. The process of changing an organization's structure - Has a small negative effect on task performance. - Has a more significant negative effect on organizational commitment.
credit
Flat Organizational Structure
Quid Pro Quo Harassment
Restructuring
47. Managers who develop and implement a complete strategy and marketing program for specific products or brands
Restructuring
brand managers
Service Operations (Service Production)
Corporate Governance
48. Portion of a brand that can be expressed orally - including letters - words - or numbers
Depression
Public Goods
brand names
sales promotion
49. A phase of the business cycle when most people who want to work are working and businesses produce goods and services in record numbers
Monopolistic Competition
Autocratic Leadership style
assets
Prosperity
50. Portion of a company's assets that belongs to the owners after obligations to all creditors have been met
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