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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
direct mail
5 C's
Theory Z
cognitive dissonance
2. Legal principal holding owners responsible for paying off all debts of a business
decision-making role
Service Operations (Service Production)
Unlimited Liability
debt-to-total-assets ratio
3. Illegal practice of using special knowledge about a firm for profit or gain
Unlimited Liability
generic products
Insider Trading
elements of a company's marketing mix
4. Assets = liabilities + owner's equity
Limited Partnership
assets equation
marketable securities
return on sales
5. Management process of determining what an organization needs to do and how best to get it done
Exchange Rate
form utility
Tall Organizational Structure
Planning
6. Body of decisions handed down by courts ruling on individual cases
Oligopoly
Organization Chart
Strategic Management
Common Law
7. Process of scanning the business environment for threats and opportunities
Outcome-based ethics
product life cycle
Hostile Work Environment
Environmental Analysis
8. A Theory Y manager is most likely to ____.
Span of Control
Divestiture
assume that all workers are content with their work
Corporate Bond
9. Takes the extractor's products or raw materials and changs the into a form that consumers can use
strategic marketing planning
stages of product development
balance sheet
Manufacturer
10. A leadership style where the manager is directive and controlling
Tactical Management
statement of cash flows
Prime Rate
form utility
11. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
Small Business Administration (SBA)
customer loyalty
Retrenchment
marketing research
12. profitability - liquidity - activities - and leverage/debt
quick ratio
Supply Chain (Value Chain)
types of financial ratios
Corporate Bond
13. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
market share
coupons
decision-making role
Convenience Good/Convenience Service
14. Unwelcome sexual advances in the workplace
marketing concept
Swot Analysis
Sexual Harassment
objectives
15. Stocks - bonds - and other investments that can be turned into cash quickly
Sole Proprietership
Depression
Marketer
marketable securities
16. Somethings needed by a community and provided by its government
Committee and Team Authority
communication mix
promotional strategy
Public Goods
17. In a ____ authority originates at the top and moves downward in a line.
budget
line organization
Mission Statement
fixed costs
18. The total quantity and quality of goods and services people can purchase with the currency used in their economic system
Acquisition
introductory stage
function of labels
Standard of living
19. Process of building - maintaining - and using customer databases for the purpose of contacting customers and transacting business
Controlling
database marketing
stages of product development
brand mark
20. Formal agreement to set prices. Sometimes illegal - but is typically secretive
Extractor
Quid Pro Quo Harassment
Statutory Law
Collusion
21. Amounts that are currently due to a company
net income
Human Resource Management (HRM)
accounts receivable
target markets
22. Market structure that does not meet all conditions of perfect competition - three catagories: monopolistic - oligopoly & monopoly
Imperfect Competition
Gross Domestic Product (GDP)
elements of a company's marketing mix
rebates
23. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
Hostile Work Environment
operating expenses
Business Ethics
Price Fixing
24. Personal communication between a seller and one or more potential buyers
personal selling
reminder advertising
customer service
benchmarking
25. Categorization of customers according to their relationship with products or response to product characteristics
time utility
behavioral segmentation
World Trade Organization (WTO)
rebates
26. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
product
sales promotion approach
permission-based marketing
theory x
27. Method of calculating the minimum volume of sales needed at a given price to cover all costs
Organization Chart
cognitive dissonance
break-even analysis
authority
28. Refers to policies that take factors including 'race - color - religion - gender - sexual orientation or national origin' into consideration in order to benefit an underrepresented group - usually as a means to counter the effects of a history o
financial management
price elasticity
owner's equity
Affirmative Action
29. Document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented
Business Plan
responsibility
positive reinforcement
Environmental Analysis
30. Objective that a business hopes and plans to achieve
growth stage
Decision Making
Goal
Functional Strategy
31. Organization through which member nations negotiate trading agreements and resolve disputes about trade policies and practices
point-of-purchase display
World Trade Organization (WTO)
Recovery
strategic marketing planning
32. A series of related products offered by a firm
product line
Short-range or operational planning
word of mouth
working capital
33. Transferring work to another country
Maslow's hierarchy of needs
Out-sourcing
Organizing
Multinational (or Transnational) Corporation
34. Where products are conveniently placed for customers
word of mouth
General Partnership
place utility
product life cycle
35. A formal pledge obligating the issuer (the company) to pay interest periodically and repay the principal at maturity
quality control circles
Top Manager
primary factors of market segmentation
Corporate Bond
36. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
form utility
customer loyalty
opportunity cost
personal sales approach
37. Ratios that measure the overall financial performance of a firm- include return on sales - return on investment - and earnings per share
Workplace Diversity
Goal
factors that influence pricing decisions
profitability ratios
38. Identification and marketing of a social issues - cause - or idea to selected target markets
brand loyalty
Safety
Decision-Making Skills
cause-related marketing
39. Assets - liabilities = owner's equity
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40. Certificates that offer discounts on particular items and are redeemed at the time of purchase
Multinational (or Transnational) Corporation
empowerment
Hostile Work Environment
coupons
41. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
Environmental Analysis
current ratio
specialty advertising
SWOT analysis
42. Roles of shareholders - directors - and other managers in corporate decision making and accountability
Public Goods
Management Information System (MIS)
product
Corporate Governance
43. Large-scale production and distribution of a product
permission-based marketing
Service Business
Officers
commercialization
44. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
institutional advertising
categories of customer communication
methods of finance for an expanding business
Demand
45. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
Inflation
social media approach
cost of goods sold
loss-leader
46. Customer value created when someone takes ownership of a product
North American Free Trade Agreement (NAFTA)
possession utility
Physical Distribution
transaction
47. One seller of a product - denies people competition and is against the law (They can typically raise prices)
Sexual Harassment
Authority
Monopoly
Market economy
48. Court-granted permission for a company to not pay some or all debts
time utility
assets equation
Bankruptcy
price
49. The company founder is no longer solely responsible for all decision making during the ____.
primary factors of market segmentation
why companies learn about customers so they can stay in touch with their current needs and wants
form utility
growth through direction state
50. Partner who actively manages a firm and who has unlimited liability for its debts
Acquisition
Collusion
common pricing strategies
General (Active) Partner
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