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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
social media
budget
Committee and Team Authority
Wheeler-Lea Act of 1938
2. Expensive - rarely purchased good or service
Specialty Good/Specialty Service
Services
vertical analysis
Strategic Management
3. Diagram depicting a company's structure and showing employees where they fit into its operations
Organization Chart
auction pricing
Long-range or strategic planning
rebates
4. Process of converting government enterprises into privately owned companies
return on equity ratio
time utility
Privatization
consumer market
5. The combined use of tactical and strategic management
stages in the life cycle of a product
social media
Mixed Management
Prime Rate
6. Being accountable or being able to justify an action
Organizational Structure
Short-Term Goal
Authority
responsibility
7. Marketers focus on stimulating demand for the new product
marketing strategy
product advertising
Officers
introductory stage
8. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
Philosophy
marketing mix
news conference
Industrial Goods
9. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
Bankruptcy
Corporation
introductory stage
price
10. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
Limited Liability
direct mail
psychographics
methods of finance for an expanding business
11. Media: discounts - coupons - rebates; audience: targeted; intensity: passive; purpose: persuade
permission-based marketing
premiums
responsibility
sales promotion approach
12. Management process of monotoring an organization's performance to ensure that it is meeting its goals
promotion
Controlling
Functional Strategy
Supply Chain (Value Chain)
13. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
decision-making role
point-of-purchase display
skim pricing
Long-Term Goal
14. Use of quantitative measures to evaluate a firm's financial performance - compares two elements from the same year's financial figures; computed by divided one element of a financial statement by another
Information Technology (IT)
profitability ratios
ratio analysis
promotional strategy
15. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
public relations
Chain of Command
discount pricing
customer service
16. Brands owned by the manufacturers and distributed nationally
close the books
ways to expand a product line
Gross National Product (GNP)
national brands
17. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
Perfect competition
Position Influence
Marketing
Marketer
18. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
Recovery
Mission Statement
Franchise
marketing research
19. Takes the extractor's products or raw materials and changs the into a form that consumers can use
return on sales
Span of Control
Manufacturer
Wheeler-Lea Act of 1938
20. Activities producing tangible products such as radios - newspapers - buses and textbooks
Goods Operations (Goods Production)
Benefits
market
Long-Term Goal
21. Using relative information to predict how many jobs will be needed
forecasting
Decision Making
limitations of marketing research
Retrenchment
22. Authority granted to committees or teams involved in a firm's daily operations
online display advertising
Socialism
sales promotion
Committee and Team Authority
23. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
Inflation
Decision-Making Skills
penetration pricing
Monopolistic Competition
24. The degree to which customers continue to purchase a specific brand
brand loyalty
S Corporation
accounts receivable
job rotation
25. Mix of people in organizations in terms of essential/demographic status
Laws
promotion
commercialization
Workplace Diversity
26. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
Ethics
earnings per share
Inflation
Recession
27. Roles of shareholders - directors - and other managers in corporate decision making and accountability
Corporate Governance
schematic of marketing process
3 Economic Role
Joint Venture
28. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
responsibilities of a financial manager
Franchise
place utility
integrated marketing communications
29. Process through which a manager allocates work to subordinates
public relations approach
Depression
Delegation
news conference
30. Break-even point = fixed costs/ (selling price - variable costs per unit)
test marketing
break-even point equation
growth strategies
Board of Directors
31. From of sexual harassment deriving from off-color jokes - lewd comments - and so forth
geographics
Hostile Work Environment
Capitalism
line organization
32. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
S Corporation
skim pricing
geodemographics
Whistle Blower
33. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
balance sheet
ways to expand a product line
target markets
general expenses
34. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
Strategy
debt ratios
activity ratios
institutional advertising
35. Applying a successful brand name to a new product category
it produces the greatest amount of good for the greatest number
Authority
brand extension
marketing mix
36. Form of nonstore retailing in which the telephone is used to sell directly to consumers
Joint Venture
direct marketing
accounts payable
Telemarketing
37. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
categories of customer communication
coupons
consumer market
Matrix Structures
38. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
Restructuring
Franchise
product life cycle
maturity stage
39. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
need
Goals
Small Business Administration (SBA)
place utility
40. Group of individuals working together to achieve shared job-related goals - such as higher pay - shorter working hours - more job security - greater benefits - or better working conditions
net income
accounts receivable turnover ratio
organizational market
Labor Union
41. An extra amount of time granted to a party to make a payment
5 C's
Stockholder (or Shareholder)
Extension
delegate the task
42. Arises when group members recognize that the leader has special expertise in the area
forecasting
long-term liabilities
Restructuring
Expert Influence
43. The level of joblessness among people actively seeking work in an economic system
Socialism
Hostile Work Environment
Unemployment
Standard of living
44. Top manager who is responsible for the overall performance of a corporation
job rotation
Substitute Product
skim pricing
Chief Executive Officer (CEO)
45. Market or industry characterized by numerous small firms producing an identical product
marketing research
Perfect competition
current assets
types of utility
46. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
Strategic Management
Purchasing Power Party
Outcome-based ethics
long-term liabilities
47. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
Recession
capital budgeting
marketing concept
variable costs
48. Characteristic of decentralized companies with relatively few layers of management
Specialty Good/Specialty Service
demographics
Flat Organizational Structure
Exchange Rate
49. Skills in defining problems and selecting the best courses of action
Decision-Making Skills
Extractor
Work Specialization
Information Technology (IT)
50. A formal pledge obligating the issuer (the company) to pay interest periodically and repay the principal at maturity
dynamic pricing
Corporate Bond
Theory Z
Public Goods