Test your basic knowledge |

Business Fundamentals

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using relative information to predict how many jobs will be needed






2. Promotional campaigns that send information only to those people who've specifically asked to receive it






3. The ability to get others to accoplish tasks because of the position the leader holds






4. Management process of guiding and motivating employees to meet an organization's objectives






5. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines






6. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets






7. Identification and marketing of a social issues - cause - or idea to selected target markets






8. Business owned and usually operated by one person who is responsible for all its debts






9. Certificates that offer discounts on particular items and are redeemed at the time of purchase






10. Method of combining geographical data with demographic data to develop profiles of neighborhood segments






11. Statement of a firm's financial position on a particular date; also known as a statement of financial position






12. Is a drawing that represents every job in the organization and the formal reporting relationships between those jobs.






13. Authority granted to committees or teams involved in a firm's daily operations






14. Organization through which member nations negotiate trading agreements and resolve disputes about trade policies and practices






15. Stems from personal trust and respect members have for the leader






16. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications






17. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity






18. Exclusive right to manufacture - sell or use a new invention - prevents someone from stealing and profiting from your invention






19. Free or bargain-priced items offered to encourage customers to buy a product






20. Acquiring funds through borrowing






21. Management process of determining what an organization needs to do and how best to get it done






22. A firm's portion of the total sales in a market






23. Paid - nonpersonal communication to a target market from an identified sponsor using mass communications channels






24. The creation and sharing of product-related information among customers and potential customers






25. Results from the leader's ability to give or withhold rewards






26. Portion of a brand that can be expressed orally - including letters - words - or numbers






27. Occurs when widespread price increases occur throughout an economic system






28. Corporation whose stock is widely held and available for sale to the general public






29. An action is morally correct - when - among the people it affects...






30. The purchase of one company by another






31. Product made or grown domestically but sold abroad






32. Managers and workers cooperating as a team






33. The level of joblessness among people actively seeking work in an economic system






34. Marketers focus on stimulating demand for the new product






35. The value that a company has built up in a brand






36. The principal that exchange rates are set so that the prices of similar products in different countries are about the same






37. Vying among businesses for the same resources or customers






38. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position






39. Brand awareness - brand preference - brand insistence






40. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users






41. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items






42. Selling one product at a loss as a way to entice customers to consider other products






43. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items






44. Ratio between net income after taxes and net sales; also known as profit margin






45. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives






46. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis






47. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest






48. Law made by the authority of administrative agencies






49. The combined use of tactical and strategic management






50. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind