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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
geodemographics
skim pricing
Corporation
Limited Liability
2. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
sales promotion approach
types of utility
Leadership
Copyright
3. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
Monopoly
integrated marketing communications
co-branding
Corporation
4. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
Price Fixing
brand equity
Globalization
Outcome-based ethics
5. The degree to which customers continue to purchase a specific brand
accounts receivable
Deregulation
demographics
brand loyalty
6. Assets = liabilities + owner's equity
sales promotion
revenues
persuasive advertising
accounting equation
7. Exchange of value between parties
Universal Product Codes
transaction
stages in the life cycle of a product
marketing
8. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
Middle Manager
financial control
Unethical Behavior
liquidity ratios
9. profitability - liquidity - activities - and leverage/debt
debt-to-total-assets ratio
Closely Held (or Private) Corporation
penetration pricing
types of financial ratios
10. The way you live as measure by the kinds and quality of goods and services you can afford
Standard of Living
First-Line Manager
unity of command
Short-Term Goal
11. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
advertising approach
consumer promotion
private brands
Telemarketing
12. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
geographic segmentation
horizontal analysis
Span of Control
Work Specialization
13. Good or service used as the basis of commerce
Workplace Diversity
Monopolistic Competition
product
Organizing
14. The ability to carry out a task
form utility
authority
form utility
media
15. Skills in defining problems and selecting the best courses of action
Decision-Making Skills
theory x
budget
merger
16. The movement of an economy from one condition to another and back again
marketing mix
Business Cycle
Gross Domestic Product (GDP)
working capital
17. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
form utility
grand strategies
empowerment
price elasticity
18. Behavior exhibited by consumers as they consider - select - and purchase goods and services
Custom Manufacturing
statement of cash flows
customer buying behavior
Delegation
19. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
Real GDP
Short-range or operational planning
Corporate Strategy
Workplace Diversity
20. Motivator and hygiene factors need to be met to prevent dissatisfaction
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21. The collection and analysis of information for making marketing decisions
mission statement
Long-Term Goal
marketing research
Top Manager
22. From of sexual harassment deriving from off-color jokes - lewd comments - and so forth
Hostile Work Environment
Crisis Management
Strategic Alliance
growth through direction state
23. Accounting method in which revenue is recorded when payment is received and expense is recorded when cash is paid
social commerce
cash basis
profitability ratios
Leadership Style
24. Takes the extractor's products or raw materials and changs the into a form that consumers can use
maturity stage
advertising
Marketing
Manufacturer
25. Statement of a firm's cash receipts and cash payments that presents information on its sources and uses of cash
Decentralized Organization
Recovery
statement of cash flows
Strategic Management
26. Changing jobs or tasks from time to time
job rotation
Public Goods
Safety
Price Fixing
27. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
responsibilities of a financial manager
Sexual Harassment
empowerment
Monopolistic Competition
28. Marketing efforts to attract people and organizations to a particular geographical area
operating expenses
place marketing
social commerce
assume that all workers are content with their work
29. Using promotion - product - distribution - and price to differentiate a good or service from those of competitors in the mind of the prospective buyer
positioning
Functional Strategy
Policy
balance sheet
30. A series of related products offered by a firm
brand managers
selling expenses
product line
promotional strategy
31. A detailed series of related steps or tasks written to implement a policy is called a ____.
Theory Z
General Partnership
Procedure
Divestiture
32. A firm's portion of the total sales in a market
market share
Committee and Team Authority
factors that influence pricing decisions
fringe benefit
33. Done in conjunction with budgeting. Develops departmental maintenance and improvement goals for the coming year.
Corporate Bond
Controlling
unity of command
Short-range or operational planning
34. In a ____ authority originates at the top and moves downward in a line.
line organization
financial management
cost of goods sold
brand managers
35. Individuals or households that buy goods and services for personal use
Limited Liability Corporation (LLC)
consumer market
levels of brand loyalty
social media approach
36. Transferring work to another country
Organizational Chart
Out-sourcing
inventory turnover ratio
Sole Proprietership
37. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
Procedure
depreciation
Management Information System (MIS)
Whistle Blower
38. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
theory y
accounts payable
elements of a company's marketing mix
Nepotism
39. Media: tv - radio - internet - print; audience: broad - intensity: passive - purpose: inform - persuade
advertising approach
Bankruptcy
Perfect competition
Depression
40. Physical products purchased by companies to produce other products
product mix
place marketing
Socialism
Industrial Goods
41. Legal principal holding owners responsible for paying off all debts of a business
Contingent Worker
Unlimited Liability
Standard of Living
private brands
42. Objective that a business hopes and plans to achieve
direct marketing
license
Goal
line organization
43. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
Retailer
long-term liabilities
Acquisition
geodemographics
44. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
depreciation
S Corporation
customer loyalty
Goods Operations (Goods Production)
45. Authority granted to committees or teams involved in a firm's daily operations
Wheeler-Lea Act of 1938
Committee and Team Authority
Merger
owner's equity
46. Advertising sent directly to potential customers - usually through the mail
Market
types of financial ratios
direct mail
Limited Partner
47. A short - specific written statement of the reason a business exists and what it wants to achieve.
product line
form utility
Telemarketing
mission statement
48. Helps companies set goals - develop new products - segment markets - plan future marketing programs - evaluate the effectiveness of a marketing program - keep an eye on competition - and measure customer satisfaction
marketing research
Short-range or operational planning
Variance
advertising
49. Building a specific and unique product to meet the needs of one consumer
Custom Manufacturing
private brands
online display advertising
coupons
50. Business costs that remain constant regardless of the number of units produced
Short-Term Goal
fixed costs
brand mark
earnings per share