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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategy in which two or more organizations collaborate on a project for mutual gain
Regulatory (Administrative) Law
Strategic Alliance
Mass Production
accounts receivable
2. Brand awareness - brand preference - brand insistence
debt ratios
Purchasing Power Party
Exchange Rate
levels of brand loyalty
3. Intermediary who sells products to other businesses for resale to final consumers
Marketing
Wholesaler
private brands
Decision-Making Skills
4. Making decisions without consulting anyone
Autocratic Leadership style
co-branding
Work Specialization
Span of Control
5. Ratios that measure the effectiveness of the firm's use of its resources
Short-range or operational planning
Expert Influence
activity ratios
gross profit
6. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
Philosophy
break-even analysis
Market
financial control
7. The level of joblessness among people actively seeking work in an economic system
Leadership Style
marketing research
Unemployment
Environmental Analysis
8. Product development stage in which a product is sold on a limited basis - a trial introduction
Franchise
cost of goods sold
introductory stage
test marketing
9. The portion of shareholders' equity earned by the company but not distributed to its owners in the form of dividends
objectives
discount pricing
retained earnings
quality control circles
10. A short - specific written statement of the reason a business exists and what it wants to achieve.
mission statement
Safety
Top Manager
Certificate of Incorporation
11. Complete list of all products that a company offers for sale
Inflation
institutional advertising
Monopoly
product mix
12. A sustained increase in the general level of prices
quality control circles
Inflation
Import
Stockholder (or Shareholder)
13. Objective that a business hopes and plans to achieve
cost based pricing
Monopolistic competition
theory x
Goal
14. Managers and workers cooperating as a team
Democratic Leadership Style
ways to expand a product line
Outsourcing
sales promotion
15. Paid - nonpersonal communication to a target market from an identified sponsor using mass communications channels
advertising
integrated marketing communications
accounts receivable
Monopoly
16. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
Regulatory (Administrative) Law
Market
word of mouth
promotion
17. Management process of determining what an organization needs to do and how best to get it done
Planning
test marketing
growth through direction state
Demand
18. Confusion results if a person reports to two people at once - according to ____.
Competition
Affirmative Action
unity of command
Democratic Leadership Style
19. Body of decisions handed down by courts ruling on individual cases
Socialism
market
Common Law
Laws
20. Ratio between net income after taxes and net sales; also known as profit margin
exchange process
Monopoly
limitations of marketing research
return on sales
21. Statement of a firm's financial position on a particular date; also known as a statement of financial position
balance sheet
Organization Chart
Contingent Worker
debt ratios
22. Planned economic system in which the government owns and operates only selected major sources of production
target markets
Socialism
Planning
product life cycle
23. Process of scanning the business environment for threats and opportunities
Environmental Analysis
telemarketing
Depression
a continuous-flow operating system
24. Small software programs that provide part of the functionality of a website
a continuous-flow operating system
Span of Control
Position Influence
widgets
25. Authority granted to committees or teams involved in a firm's daily operations
Committee and Team Authority
Business Ethics
opportunity cost
Regulatory (Administrative) Law
26. Partnership between two or more companies to closely link their brand names together for a single product
current ratio
Processing
co-branding
trademarks
27. Portion of a brand that cannot be expressed verbally
brand mark
Patent
social commerce
net income
28. Process for evaluating proposed investments in select projects that provide the best long-term financial return
Exchange Rate
levels of brand loyalty
capital budgeting
Philosophy
29. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
Environmental Analysis
Middle Manager
Short-range or operational planning
stages of product development
30. The amount of money charged for a product or service
Processing
Position Influence
price
geographic segmentation
31. A forecast of financial requirements and the financing sources to be used
downsizing
financial plan
word of mouth
Convenience Good/Convenience Service
32. Market or industry in which there is only one producer that can therefore set the prices on all of its products
introductory stage
World Trade Organization (WTO)
Long-Term Goal
Monopoly
33. Manager responsible for implementing the strategies and working toward the goals set by top managers
capital investments
auction
Middle Manager
assets equation
34. Helps companies set goals - develop new products - segment markets - plan future marketing programs - evaluate the effectiveness of a marketing program - keep an eye on competition - and measure customer satisfaction
Consumer Goods
Business (or Competitive) Strategy
exchange process
marketing research
35. Assets - liabilities = owner's equity
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36. People are lazy
limitations of marketing research
theory x
Specialty Good/Specialty Service
Imperfect Competition
37. Form - time - place - possession
types of utility
Substitute Product
integrated marketing communications
Export
38. Study of statistical characteristics of a population
wants
demographics
Natural monopoly
brand loyalty
39. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
place utility
accounts receivable turnover ratio
Labor Union
Custom Manufacturing
40. Organization for economic - social - and security cooperation among European nations
cognitive dissonance
owner's equity equation
General (Active) Partner
European Union (EU)
41. Acquiring funds through borrowing
responsibilities of a financial manager
Limited Liability
debt financing
product advertising
42. Alternative plans to be implemented if uncontrollable event occur
Labor Union
Tall Organizational Structure
marketing concept
contingency plans
43. A name - term - sign - symbol - design or combination of those used to identify the products of a firm and competing products
co-branding
brand
positive reinforcement
Delegation
44. The act of transferring net revenue and expense account balances to retained earnings for the period
Goals
capital budgeting
Procedure
close the books
45. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
Corporation
positive reinforcement
Mission Statement
responsibility
46. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
management by objectives (MBO)
current assets
Monopolistic competition
Outsourcing
47. Activities producing tangible products such as radios - newspapers - buses and textbooks
Goods Operations (Goods Production)
database marketing
permission-based marketing
Long-Term Goal
48. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
marketing
brand
cost based pricing
inventory turnover ratio
49. Customer value added by making a product available at a convenient time
exchange process
trade allowance
time utility
social commerce
50. Lots of leeway to workers to meet goals
laissez-faire Leadership style
theory x
downsizing
trade allowance
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