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Test your basic knowledge |
Business Fundamentals
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Occurs when widespread price increases occur throughout an economic system
Collusion
institutional advertising
Inflation
Regulatory (Administrative) Law
2. A Theory Y manager is most likely to ____.
Tactical Management
assume that all workers are content with their work
fringe benefit
assets
3. The union of two corporations to form a new corporation
contingency plans
Autocratic Leadership style
credit
Merger
4. Introductory stage - growth stage - maturity stage - decline stage
middle management
demographics
brand equity
stages in the life cycle of a product
5. Rewarded for good performance; something the employee likes is praised
discount pricing
positive reinforcement
Telemarketing
Tall Organizational Structure
6. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
Patent
generic products
widgets
Mission Statement
7. Owner of shares of stock in a corporation
Stockholder (or Shareholder)
word of mouth
a continuous-flow operating system
Divestiture
8. A group of customer who need or want a particular product and have the money to buy it
Autocratic Leadership style
return on equity ratio
market
Mixed Management
9. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
promotion
Outcome-based ethics
accounting equation
integrated marketing communications
10. Portion of a company's assets that belongs to the owners after obligations to all creditors have been met
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11. Acquiring funds by selling shares of a company's stock
equity financing
Exchange Rate
Depression
Specialty Good/Specialty Service
12. Break-even point = fixed costs/ (selling price - variable costs per unit)
Limited Partnership
assets
Business Plan
break-even point equation
13. The marketer must decide whether to keep the product and reduce its costs to compensate for declining sales or to discontinue it
decline stage
corporate strategies
Certificate of Incorporation
Public Goods
14. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
levels of brand loyalty
integrated marketing communications
Market economy
primary factors of market segmentation
15. Transferring work to another country
auction
wants
Out-sourcing
Human Resource Management (HRM)
16. Type of partnership consisting of limited partners and a general (or active) partner
accounts receivable
Accountability
Limited Partnership
public relations
17. Mechanism for exchange between buyers and sellers of a particular good or service
Market
brand names
Marketer
opportunity cost
18. Postsales reductions in price - must be applied for by the purchaser
Globalization
rebates
Real GDP
Services
19. Bar codes on product packages that provide information read by optical scanners
long-term liabilities
Universal Product Codes
Organizational Chart
Monopolistic Competition
20. Ratios that measure the overall financial performance of a firm- include return on sales - return on investment - and earnings per share
certain disabilities and illnesses
brand names
profitability ratios
delegate the task
21. Media: tv - radio - internet - print; audience: broad - intensity: passive - purpose: inform - persuade
cause-related marketing
Controlling
advertising approach
push strategy
22. Illegal practice of using special knowledge about a firm for profit or gain
positive reinforcement
Safety
Exchange Rate
Insider Trading
23. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
decision-making role
Outsourcing
European Union (EU)
trade allowance
24. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
price based pricing
news conference
customer service
fiscal year
25. Operating expenses - such as office and administrative expenses - not directly associated with creating or marketing a good or a service
Multinational (or Transnational) Corporation
general expenses
revenues
widgets
26. Selling one product at a loss as a way to entice customers to consider other products
market share
rebates
debt-to-equity ratio
loss-leader pricing
27. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
Strategic Alliance
Deregulation
Goals
gross profit
28. Advertising that appears on various items such as coffee mugs - pens - and calendars - designed to help keep a company's name in front of customers
Corporation
Organizational Chart
Physical Distribution
specialty advertising
29. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Limited Liability Corporation (LLC)
price elasticity
General (Active) Partner
Decentralized Organization
30. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
debt financing
Collusion
fixed assets
Limited Partner
31. Difference between a person's actual state and his or her ideal state; provides the basic motivation to make a purchase
need
marketing strategy
current ratio
contingency plans
32. Process through which a manager allocates work to subordinates
Delegation
Mission Statement
Functional Strategy
Nepotism
33. Corporation whose stock is held by only a few people and is not available for sale to the general public
trademarks
Delegation
Closely Held (or Private) Corporation
geographic segmentation
34. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
Corporate Governance
functional strategies
license
Retrenchment
35. The creation and sharing of product-related information among customers and potential customers
marketing research
social commerce
function of packaging
loss-leader pricing
36. Costs created in the process of generating revenues
Common Law
social commerce
expenses
Globalization
37. Obligations that must be next within a year
steps in the strategic marketing planning process
Nepotism
current liabilities
product mix
38. Economy in which individuals control production and allocation decisions through supply and demand
Short-Term Goal
Market economy
owner's equity equation
Three reasons nations trade
39. A short - specific written statement of the reason a business exists and what it wants to achieve.
product life cycle
Sexual Harassment
mission statement
long-term liabilities
40. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
Committee and Team Authority
close the books
Chain of Command
advertising
41. The four key elements of marketing strategy: product - price - distribution - and promotion
expenses
budget
marketing mix
revenues
42. Stems from personal trust and respect members have for the leader
marketing strategy
demographics
Identity Influence
Gross Domestic Product (GDP)
43. Selling or supporting the sales process over the telephone
telemarketing
Public Goods
equity financing
Identity Influence
44. Process of dealing with employees who are represented by a union
a continuous-flow operating system
Policy
point-of-purchase display
Labor Relations
45. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
Contingent Worker
Extractor
a continuous-flow operating system
earnings per share
46. Ratio between net income after taxes and net sales; also known as profit margin
return on sales
types of utility
Monopoly
possession utility
47. Individuals or households that buy goods and services for personal use
Services
online display advertising
consumer market
pull strategy
48. Mix of people in organizations in terms of essential/demographic status
marketing concept
S Corporation
Workplace Diversity
debt ratios
49. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
Long-range or strategic planning
Globalization
market segmentation
Multinational (or Transnational) Corporation
50. A forecast of financial requirements and the financing sources to be used
customer loyalty
financial plan
Management Information System (MIS)
positive reinforcement