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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
Identity Influence
Private enterprise
cost based pricing
Oligopoly
2. Cost of producing or acquiring a company's products for sale during a given period
Corporate Bond
demographics
cost of goods sold
Long-range or strategic planning
3. Markets focus on increasing the product's market share
brand equity
Tactical Management
current assets
growth stage
4. Organization for economic - social - and security cooperation among European nations
owner's equity equation
European Union (EU)
Span of Control
communication mix
5. Applying a successful brand name to a new product category
demographics
functional strategies
brand extension
liabilities
6. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
debt-to-total-assets ratio
Limited Liability Corporation (LLC)
product life cycle
Management
7. Ethical or unethical behaviors by employees in the context of their jobs
Business Ethics
Globalization
Flat Organizational Structure
accounting equation
8. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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9. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
Quality Control
Imperfect Competition
SWOT analysis
public relations approach
10. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
database marketing
Reward Influence
line organization
marketing strategy
11. The process of changing an organization's structure - Has a small negative effect on task performance. - Has a more significant negative effect on organizational commitment.
earnings per share
Restructuring
Certificate of Incorporation
European Union (EU)
12. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
return on investment
Organizing
Natural monopoly
Mission Statement
13. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
earnings per share
Democratic Leadership Style
Autocratic Leadership style
laissez-faire Leadership style
14. Process of building - maintaining - and using customer databases for the purpose of contacting customers and transacting business
direct marketing approach
database marketing
maturity stage
price
15. The willingness and ability of buyers to purchase a good or service
Demand
Common Law
expenses
Retrenchment
16. Process of converting government enterprises into privately owned companies
objectives
Stockholder (or Shareholder)
Privatization
private brands
17. Senior company managers who serve on the company's board of directors are known as ____.
inside board members
trademarks
current liabilities
elements of a company's marketing mix
18. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
Extractor
horizontal analysis
price based pricing
owner's equity
19. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
license
social media approach
Business Plan
Manufacturer
20. Cash and items that can be turned into cash within one year
current assets
geographics
market share
cost of goods sold
21. Ratios that measure a firm's reliance on debt financing of its operations
objectives
debt ratios
time utility
permission marketing
22. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
Telemarketing
North American Free Trade Agreement (NAFTA)
Gross Domestic Product (GDP)
Theory Z
23. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
Telemarketing
communication mix
forecasting
responsibility
24. Form of a corporation spanning national boundaries
Chain of Command
Service Operations (Service Production)
Multinational (or Transnational) Corporation
risks of product-line extensions
25. Media: mail - telephone - internet - audience: target potential buyers - intensity: passive - purpose: persuade
Bankruptcy
Universal Product Codes
sales promotion approach
direct marketing approach
26. A Theory Y manager is most likely to ____.
assume that all workers are content with their work
delegate the task
news release
variable costs
27. Continually adjusting prices to reflect changes in supply and demand
cognitive dissonance
dynamic pricing
Market
consumer promotion
28. Statement or document that defines the direction and scope of the promotional activities that a company will use to meet its marketing objectives
downsizing
promotional strategy
line organization
Labor Union
29. Cost-based pricing - price-based pricing - optimal pricing - skim pricing - penetration pricing - loss-leader pricing - auction pricing
owner's equity equation
customer service
common pricing strategies
brand managers
30. Authority granted to committees or teams involved in a firm's daily operations
customer service
Committee and Team Authority
advertising approach
Monopolistic Competition
31. This law guards against false advertising.
Position Influence
Wheeler-Lea Act of 1938
assets
Sole Proprietership
32. Marketers focus on stimulating demand for the new product
Recession
Out-sourcing
introductory stage
Identity Influence
33. Promotional campaigns that send information only to those people who've specifically asked to receive it
permission marketing
statement of cash flows
direct mail
Monopoly
34. Industry in which one company can most efficiently supply all needed goods or services
market segmentation
Natural monopoly
why companies learn about customers so they can stay in touch with their current needs and wants
product
35. Tension that exists when a person's beliefs don't match his or her behaviors: a common example is buyer's remorse - when someone regrets a purchase immediately after making it
cognitive dissonance
cost based pricing
penetration pricing
management by objectives (MBO)
36. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
Limited Liability Corporation (LLC)
net income
private brands
Management
37. Compensation other than wages and salaries
Gross National Product (GNP)
target markets
Benefits
Accountability
38. Ratio between net income after taxes and total owners' equity; also known as return on equity
Democratic Leadership Style
Short-Term Goal
return on investment
brand loyalty
39. Arises when group members recognize that the leader has special expertise in the area
Corporation
time utility
Expert Influence
Short-range or operational planning
40. A measure of the sensitivity of demand to changes in price
consumer market
price elasticity
expenses
Purpose of Strategic Planning
41. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
Decision Making
statement of cash flows
Board of Directors
downsizing
42. Vying among businesses for the same resources or customers
Competition
time utility
schematic of marketing process
Labor Productivity
43. Delegating more power to employees
Physical Distribution
5 C's
empowerment
responsibility
44. Legal principal holding owners responsible for paying off all debts of a business
North American Free Trade Agreement (NAFTA)
Unlimited Liability
Philosophy
Competition
45. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
responsibilities of a financial manager
widgets
financial plan
marketing mix
46. Assets - liabilities = owner's equity
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47. Manufacturing and selling costs - competition - the needs of wholesalers and retailers who distribute the product to the final customer - the firm's marketing objectives - government regulations - quality perceptions - and customer demand
factors that influence pricing decisions
methods of finance for an expanding business
equity financing
psychographics
48. Portion of a company's assets that belongs to the owners after obligations to all creditors have been met
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49. Introductory stage - growth stage - maturity stage - decline stage
net income
national brands
brand managers
stages in the life cycle of a product
50. In a ____ authority originates at the top and moves downward in a line.
line organization
Specialty Good/Specialty Service
Identity Influence
brand equity