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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Power of a good or services to satisfy a human need
Leadership
return on investment
transaction
utility
2. Industry in which one company can most efficiently supply all needed goods or services
Natural monopoly
Real GDP
levels of brand loyalty
S Corporation
3. The process of comparing an organization's products or services and processes with those of another companies
database marketing
return on sales
benchmarking
negative reinforcement
4. Small software programs that provide part of the functionality of a website
Small Business Administration (SBA)
authority
social media approach
widgets
5. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
Herzberg's two-factor theory
Capitalism
growth strategies
Wholesaler
6. Process by which the world is becoming a single interdependent system
Globalization
debt ratios
Strategic Management
product line
7. Market or industry characterized by numerous buyers and relatively numerous sellers trying to differentiate their products from those of competitors
Strategy
Monopolistic competition
commercialization
financial plan
8. A forecast of financial requirements and the financing sources to be used
current liabilities
function of packaging
Long-Term Goal
financial plan
9. Characteristic of centralized companies with multiple layers of management
brand equity
Tall Organizational Structure
laissez-faire Leadership style
possession utility
10. Measure of the time a company takes to turn its inventory into sales - calculated by divided cost of goods sold by the average value of inventory for a period
inventory turnover ratio
elements of a company's marketing mix
price elasticity
marketing
11. Measures income earned on owners' investment - formula: Net income/total owners' equity
return on equity ratio
possession utility
co-branding
Strategic Management
12. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
levels of brand loyalty
limitations of marketing research
Committee and Team Authority
World Trade Organization (WTO)
13. Provides protection for the product - makes products easier to display - and attracts attention
Import
trademarks
factors that influence pricing decisions
function of packaging
14. Examining your current marketing situation - assessing your opportunities and setting your objectives - and developing your market strategy
Demand
steps in the strategic marketing planning process
Corporate Strategy
penetration pricing
15. Activities needed to move a product efficiently from manufacturer to consumer
Monopoly
Recession
Physical Distribution
Organizational Structure
16. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
ways to expand a product line
types of financial ratios
media
Unlimited Liability
17. Online ads that are linked to search engine results or website content
Laws
search advertising
news conference
statement of cash flows
18. Difference of revenues - costs - and profit from the planned amounts.
Goals
equity financing
Variance
geodemographics
19. This level of management includes department heads and district sales managers.
debt financing
Herzberg's two-factor theory
Venture Capital Company
middle management
20. Strategy in which two or more organizations collaborate on a project for mutual gain
media
Strategic Alliance
Authority
Exchange Rate
21. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Limited Liability Corporation (LLC)
Procedure
Inflation
penetration pricing
22. Body of decisions handed down by courts ruling on individual cases
Common Law
liquidity ratios
brand managers
Prosperity
23. Use of quantitative measures to evaluate a firm's financial performance - compares two elements from the same year's financial figures; computed by divided one element of a financial statement by another
ratio analysis
Patent
function of packaging
target markets
24. Ratios that measure a firm's reliance on debt financing of its operations
cognitive dissonance
First-Line Manager
Purchasing Power Party
debt ratios
25. Amounts that are currently due to a company
operating expenses
accounts receivable
North American Free Trade Agreement (NAFTA)
integrated marketing communications
26. Manager responsible for implementing the strategies and working toward the goals set by top managers
Long-range or strategic planning
Middle Manager
customer loyalty
Wholesaler
27. Lots of leeway to workers to meet goals
Venture Capital Company
owner's equity equation
laissez-faire Leadership style
geographic segmentation
28. Effective acquisition and use of money
primary factors of market segmentation
Supply Chain (Value Chain)
financial management
Matrix Structures
29. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
return on sales
financial management
fixed assets
Tall Organizational Structure
30. Partner who actively manages a firm and who has unlimited liability for its debts
financial plan
General (Active) Partner
credit
Accountability
31. Internal descriptors such as attitudes - interests - values - behaviors - and habits
search advertising
schematic of marketing process
psychographics
auction
32. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
Real GDP
accounts receivable turnover ratio
management by objectives (MBO)
Corporation
33. Organization in which most decision-making authority is held by upper-level management
Depression
inventory turnover ratio
Centralized Organization
communication mix
34. Postsales reductions in price - must be applied for by the purchaser
Organizational Structure
rebates
discount pricing
price elasticity
35. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
net income
integrated marketing communications
negative reinforcement
co-branding
36. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
cash basis
market segmentation
responsibility
current liabilities
37. Cost-based pricing - price-based pricing - optimal pricing - skim pricing - penetration pricing - loss-leader pricing - auction pricing
common pricing strategies
selling expenses
geographic segmentation
Labor Union
38. Payments other than wages or salaries - other benefits
fringe benefit
Sexual Harassment
authority
product line
39. In bookkeeping - an increase in assets
Autocratic Leadership style
cognitive dissonance
Matrix Structures
credit
40. Senior company managers who serve on the company's board of directors are known as ____.
Short-Term Goal
positive reinforcement
5 C's
inside board members
41. Obligation employees have to their manager for the successful completion of an assigned task
form utility
Accountability
management by objectives (MBO)
price
42. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
gross profit
activity ratios
revenues
marketing strategy
43. Using relative information to predict how many jobs will be needed
Sole Proprietership
forecasting
time utility
word of mouth
44. Direct communication other than personal sales contacts designed to effect a measurable response
Identity Influence
direct marketing
Purchasing Power Party
accrual basis
45. Break-even point = fixed costs/ (selling price - variable costs per unit)
break-even point equation
organizational market
function of labels
Limited Partnership
46. Top manager who is responsible for the overall performance of a corporation
Chief Executive Officer (CEO)
Insider Trading
Leadership Style
Extension
47. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
Outsourcing
Stockholder (or Shareholder)
primary factors of market segmentation
growth through direction state
48. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
Organization Chart
Nepotism
social media
primary factors of market segmentation
49. Acquiring funds by selling shares of a company's stock
equity financing
liabilities
word of mouth
assets equation
50. Individuals or households that buy goods and services for personal use
net income
Maslow's hierarchy of needs
Monopolistic competition
consumer market