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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
Authority
trade promotions
Leadership
trade allowance
2. Process by which the world is becoming a single interdependent system
Globalization
how companies learn about customer
Work Specialization
Stockholder (or Shareholder)
3. Introducing a new product at a low price in hopes of building sales volume quickly
break-even point equation
penetration pricing
debit
Competition
4. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
benchmarking
brand
Market economy
price based pricing
5. Communications channels - such as newspapers - radio - and television
marketable securities
auction pricing
media
risks of product-line extensions
6. The combined use of tactical and strategic management
Mixed Management
penetration pricing
Unemployment
Closely Held (or Private) Corporation
7. Difference between a person's actual state and his or her ideal state; provides the basic motivation to make a purchase
General (Active) Partner
levels of brand loyalty
need
place marketing
8. Study of statistical characteristics of a population
trademarks
Three reasons nations trade
demographics
rebates
9. Larger visual and multimedia ads that appear on websites
productivity - the success of the managers - and the morale of the other employees
organization behavior modification
fiscal year
online display advertising
10. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
retained earnings
assets
Matrix Structures
current assets
11. Process through which a manager allocates work to subordinates
market share
Delegation
exchange process
financial plan
12. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
Small Business Administration (SBA)
Intellectual Property
decline stage
direct marketing
13. Claims against a firm's assets by creditors - such as banks and suppliers
liabilities
consumer market
Price Fixing
Organizing
14. Cost of goods sold = beginning inventory + net purchases - ending inventory
contingency plans
theory x
Publicly Held (or Public) Corporation
cost of goods sold equation
15. Arises when group members recognize that the leader has special expertise in the area
generic products
customer buying behavior
Expert Influence
Retailer
16. Break-even point = fixed costs/ (selling price - variable costs per unit)
North American Free Trade Agreement (NAFTA)
promotional strategy
break-even point equation
working capital
17. Arrangement in which a buyer (franchisee) purchases the right to sell the good or service of the seller (franchiser)
Substitute Product
Franchise
marketing concept
liquidity ratios
18. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
psychographics
private brands
social media approach
break-even point equation
19. Identification and marketing of a social issues - cause - or idea to selected target markets
cause-related marketing
cost based pricing
equity financing
loss-leader pricing
20. Intermediary who sells products to other businesses for resale to final consumers
credit
Theory Z
Wholesaler
debt ratios
21. Stocks - bonds - and other investments that can be turned into cash quickly
Collusion
marketable securities
Contingent Worker
market segmentation
22. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
social media approach
general expenses
Regulatory (Administrative) Law
direct marketing
23. The ability to carry out a task
authority
Identity Influence
contingency plans
consumer market
24. Corporation whose stock is held by only a few people and is not available for sale to the general public
unity of command
Planning
Closely Held (or Private) Corporation
Long-range or strategic planning
25. The creation and sharing of product-related information among customers and potential customers
Board of Directors
growth strategies
social commerce
customer loyalty
26. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
Nepotism
brand equity
Marketer
place utility
27. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
First-Line Manager
Service Operations (Service Production)
unity of command
Outcome-based ethics
28. Organization through which member nations negotiate trading agreements and resolve disputes about trade policies and practices
revenues
dynamic pricing
Oligopoly
World Trade Organization (WTO)
29. Charging a high price for a new product during the introductory stage and lowering the price later
skim pricing
horizontal analysis
cognitive dissonance
Ethical Behavior
30. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
Prime Rate
Management
Pure Competition
profitability ratios
31. Postsales reductions in price - must be applied for by the purchaser
promotion
rebates
capital budgeting
Flat Organizational Structure
32. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
transaction
Organizational Structure
Acquisition
Whistle Blower
33. Process of converting government enterprises into privately owned companies
institutional advertising
Privatization
Natural monopoly
Labor Productivity
34. Categorization of customers according to their relationship with products or response to product characteristics
behavioral segmentation
Public Goods
national brands
Insider Trading
35. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
Long-range or strategic planning
product line
break-even point equation
types of utility
36. Unwelcome sexual advances in the workplace
Sexual Harassment
Gross Domestic Product (GDP)
social commerce
Monopoly
37. Electronic media that invite participation by the general public
working capital
demographics
Market economy
social media
38. Assets - liabilities = owner's equity
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39. Strategy by which managers in specific areas decide how best to achieve corporate goals through productivity
Real GDP
Functional Strategy
generic products
statement of cash flows
40. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
function of packaging
Sexual Harassment
Collusion
General Partnership
41. A document - generally issued by a state government - giving permission to start a corporation
sales promotion
Certificate of Incorporation
Prosperity
Acquisition
42. A formal pledge obligating the issuer (the company) to pay interest periodically and repay the principal at maturity
direct marketing approach
Audit
cause-related marketing
Corporate Bond
43. Industry in which one company can most efficiently supply all needed goods or services
Quid Pro Quo Harassment
Restructuring
Natural monopoly
inside board members
44. In a ____ authority originates at the top and moves downward in a line.
5 C's
delegate the task
Short-Term Goal
line organization
45. Process of planning and executing the conception - pricing - promotion - and distribution of ideas - goods - and services to create and maintain relationships
Outcome-based ethics
organizational market
marketing
demographics
46. All costs of operation that are not included under cost of goods sold
co-branding
operating expenses
place marketing
Outcome-based ethics
47. Payments other than wages or salaries - other benefits
stealth marketing
fringe benefit
Intellectual Property
Globalization
48. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
Top Manager
inside board members
Labor Productivity
Mission Statement
49. Product that is dissimilar from those of competitors but than can fulfill the same need
Real GDP
Pure Competition
Substitute Product
reminder advertising
50. The four key elements of marketing strategy: product - price - distribution - and promotion
Certificate of Incorporation
accounts payable
Service Operations (Service Production)
marketing mix