SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. By studying consumer buying behavior - conducting market research - and capturing and analyzing consumer data
productivity - the success of the managers - and the morale of the other employees
how companies learn about customer
Crisis Management
Competition
2. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Matrix Structures
Small Business Administration (SBA)
social commerce
Strategy
3. Brands that have been given legal protection so that their owners have exclusive rights to their use
strategic marketing planning
trademarks
place utility
Corporate Governance
4. Choosing one alternative from among several options
First-Line Manager
Decision Making
Top Manager
3 Economic Role
5. Management process of monotoring an organization's performance to ensure that it is meeting its goals
penetration pricing
demographics
methods of finance for an expanding business
Controlling
6. The willingness and ability of buyers to purchase a good or service
elements of a company's marketing mix
brand
certain disabilities and illnesses
Demand
7. A ____ is an agreement between two parties to carry out a transaction - such as the sale of goods from a seller to buyer.
calendar year
contract
promotional strategy
relationship marketing
8. Stems from personal trust and respect members have for the leader
exchange process
demographics
Identity Influence
specialty advertising
9. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
Bankruptcy
negative reinforcement
news conference
Matrix Structures
10. Transferring work to another country
ways to expand a product line
market segmentation
a continuous-flow operating system
Out-sourcing
11. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
sales promotion
Organization Chart
Sole Proprietership
Corporation
12. Postsales reductions in price - must be applied for by the purchaser
rebates
Variance
permission marketing
owner's equity
13. A forecast of financial requirements and the financing sources to be used
financial plan
Maslow's hierarchy of needs
product mix
Planning
14. Mix of people in organizations in terms of essential/demographic status
expenses
Workplace Diversity
common pricing strategies
Prosperity
15. A name - term - sign - symbol - design or combination of those used to identify the products of a firm and competing products
brand
delegate the task
public relations
Wheeler-Lea Act of 1938
16. Planned economic system in which the government owns and operates only selected major sources of production
license
Socialism
time utility
Position Influence
17. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
Workplace Diversity
integrated marketing communications
Sole Proprietership
financial plan
18. Owner of shares of stock in a corporation
point-of-purchase display
assets
Stockholder (or Shareholder)
Prosperity
19. Vying among businesses for the same resources or customers
primary factors of market segmentation
Competition
marketing strategy
Leading
20. Is the way in which tasks in an organization are divided into separate jobs. - Also known as division of labor - Assembly line worker.
Work Specialization
Collusion
commercialization
types of financial ratios
21. Hybrid of a closely held corporation and a partnership - organized and operated like a corporation but treated as a partnership for tax purposes
S Corporation
3 Economic Role
Manufacturer
Telemarketing
22. 12 month accounting period that begins on January 1 and ends on December 31
bundling
liquidity ratios
calendar year
Privatization
23. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
Accountability
Purchasing Power Party
Strategy
Organizational Stakeholders
24. Wide range of events and activities (including coupons - rebates - contests - in-store demonstrations - free samples - trade shows - and point-of-purchase displays) designed to stimulate interest in a product
Copyright
long-term liabilities
Supply
sales promotion
25. Characteristic of centralized companies with multiple layers of management
Strategic Management
Processing
categories of customer communication
Tall Organizational Structure
26. Ratio between net income after taxes and net sales; also known as profit margin
return on sales
Mass Production
Span of Control
Collusion
27. Those groups - individuals - and organizations that are directly affected by the practices of an organization and who therefore have a stake in its performance
Organizational Stakeholders
Acquisition
Limited Partner
assume that all workers are content with their work
28. People are internally motivated
sales promotion
assets
theory y
time utility
29. Done in conjunction with budgeting. Develops departmental maintenance and improvement goals for the coming year.
communication mix
Short-range or operational planning
negative reinforcement
geodemographics
30. Personal communication between a seller and one or more potential buyers
telemarketing
personal selling
Autocratic Leadership style
financial control
31. Organization's methods for dealing with emergencies
brand
Strategy
maturity stage
Crisis Management
32. Strategy whereby a firm sells one or more of its business units
decline stage
Whistle Blower
Divestiture
marketing concept
33. Creating a flatter organization structure normally cutting out middle management
Whistle Blower
downsizing
Exchange Rate
place utility
34. Goal set for the very near future
Short-Term Goal
stages in the life cycle of a product
accounts payable
Nepotism
35. A leadership style where the manager is directive and controlling
Tactical Management
news release
Wholesaler
Natural monopoly
36. Portion of a brand that can be expressed orally - including letters - words - or numbers
push strategy
brand names
relationship marketing
auction
37. Authority granted to committees or teams involved in a firm's daily operations
responsibilities of a financial manager
Committee and Team Authority
Marketer
growth strategies
38. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
social media
debit
depreciation
activity ratios
39. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
Processing
Nepotism
job rotation
communication mix
40. Body of decisions handed down by courts ruling on individual cases
assets equation
Oligopoly
Common Law
marketing mix
41. Introductory stage - growth stage - maturity stage - decline stage
stages in the life cycle of a product
ways to expand a product line
Bankruptcy
Publicly Held (or Public) Corporation
42. The total quantity and quality of goods and services people can purchase with the currency used in their economic system
consumer market
primary factors of market segmentation
Privatization
Standard of living
43. Internal descriptors such as attitudes - interests - values - behaviors - and habits
geodemographics
psychographics
exchange process
Mission Statement
44. Manager responsible for a firm's overall performance and effectiveness
fringe benefit
product mix
Decision Making
Top Manager
45. Online ads that are linked to search engine results or website content
responsibility
Information Technology (IT)
Identity Influence
search advertising
46. An extra amount of time granted to a party to make a payment
forecasting
fringe benefit
customer buying behavior
Extension
47. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
opportunity cost
brand equity
Extractor
Specialty Good/Specialty Service
48. Product made or grown domestically but sold abroad
Leadership Style
point-of-purchase display
relationship marketing
Export
49. Strategy in which two or more organizations collaborate on a project for mutual gain
Strategic Alliance
assume that all workers are content with their work
Exchange Rate
how companies learn about customer
50. Charging a high price for a new product during the introductory stage and lowering the price later
Out-sourcing
Tactical Management
skim pricing
credit