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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Difference of revenues - costs - and profit from the planned amounts.
ways to expand a product line
Variance
Import
marketing mix
2. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
a continuous-flow operating system
quick ratio
Whistle Blower
steps in the strategic marketing planning process
3. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
brand mark
Matrix Structures
ways to expand a product line
return on investment
4. In a ____ authority originates at the top and moves downward in a line.
job rotation
decline stage
decision-making role
line organization
5. Individuals or households that buy goods and services for personal use
authority
Board of Directors
Herzberg's two-factor theory
consumer market
6. Customer value created by converting raw materials and other inputs into finished goods and services
form utility
working capital
widgets
Marketing
7. Reporting relationships within a company
Quid Pro Quo Harassment
contract
marketing strategy
Chain of Command
8. A business firm that does things for you instead of making or makerting products
Service Business
Goal
Matrix Structures
Hostile Work Environment
9. Group of small investors who invest money in companies with rapid growth potential
accounts payable
General Partnership
Venture Capital Company
loss-leader
10. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
persuasive advertising
Unethical Behavior
Substitute Product
Out-sourcing
11. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
transaction
customer service
decline stage
brand
12. Is a drawing that represents every job in the organization and the formal reporting relationships between those jobs.
break-even point equation
Organizational Chart
North American Free Trade Agreement (NAFTA)
expenses
13. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
General Partnership
sales promotion approach
Extension
news release
14. Expensive - rarely purchased good or service
categories of customer communication
Specialty Good/Specialty Service
Physical Distribution
Swot Analysis
15. The way you live as measure by the kinds and quality of goods and services you can afford
Laws
Mixed Management
Standard of Living
direct mail
16. 12 month accounting period that begins on January 1 and ends on December 31
calendar year
forecasting
stages of product development
Restructuring
17. Business costs that remain constant regardless of the number of units produced
Outcome-based ethics
Work Specialization
break-even point equation
fixed costs
18. Partnership between two or more companies to closely link their brand names together for a single product
General (Active) Partner
Board of Directors
co-branding
direct marketing
19. Strategy in which two or more organizations collaborate on a project for mutual gain
Telemarketing
Mixed Management
Processing
Strategic Alliance
20. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
positive reinforcement
Philosophy
cost of goods sold equation
national brands
21. Authority granted to committees or teams involved in a firm's daily operations
Committee and Team Authority
media
marketing
Recession
22. A group of customer who need or want a particular product and have the money to buy it
statement of cash flows
Work Specialization
mission statement
market
23. Nonsales communication that businesses have with their various audiences
Recession
fiscal year
public relations
Work Specialization
24. Difference between a person's actual state and his or her ideal state; provides the basic motivation to make a purchase
need
cost based pricing
Unlimited Liability
Tall Organizational Structure
25. Markets focus on increasing the product's market share
Quality
ways to expand a product line
Procedure
growth stage
26. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
how companies learn about customer
Long-range or strategic planning
Nepotism
job rotation
27. A business that is involvec with moving goods from producers to consumers
Affirmative Action
function of labels
Marketer
communication mix
28. All the operating expenses associated with marketing goods or services
relationship marketing
selling expenses
Chief Executive Officer (CEO)
online display advertising
29. Arises when group members recognize that the leader has special expertise in the area
advertising
Expert Influence
selling expenses
job rotation
30. Promotional campaigns that send information only to those people who've specifically asked to receive it
brand names
Private enterprise
permission marketing
Maslow's hierarchy of needs
31. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Limited Liability Corporation (LLC)
marketing mix
need
Purpose of Strategic Planning
32. The creation and sharing of product-related information among customers and potential customers
dynamic pricing
social commerce
limitations of marketing research
Convenience Good/Convenience Service
33. Online ads that are linked to search engine results or website content
brand names
search advertising
functional strategies
Unlimited Liability
34. Customer value created when someone takes ownership of a product
authority
stealth marketing
possession utility
promotional strategy
35. Independent and well informed buyers and sellers of the exact same product (farmers markets)
Pure Competition
activity ratios
retained earnings
break-even analysis
36. A ____ is an agreement between two parties to carry out a transaction - such as the sale of goods from a seller to buyer.
news release
contract
brand
Labor Union
37. Offering several products for a single price that is presumably lower than the total of the products' individual prices
bundling
Corporation
Merger
price
38. Cost of goods sold = beginning inventory + net purchases - ending inventory
Herzberg's two-factor theory
Recovery
cost of goods sold equation
Supply Chain (Value Chain)
39. Ratios that measure the effectiveness of the firm's use of its resources
negative reinforcement
activity ratios
target markets
price based pricing
40. Organization's methods for dealing with emergencies
liabilities
accounts receivable
Crisis Management
Work Specialization
41. Communications channels - such as newspapers - radio - and television
media
First-Line Manager
Quality Control
Service Business
42. A name - term - sign - symbol - design or combination of those used to identify the products of a firm and competing products
ways to expand a product line
Monopoly
Extractor
brand
43. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
common pricing strategies
positive reinforcement
Corporate Strategy
Service Business
44. Demographics - psychographics - and geographics
brand names
Quality
primary factors of market segmentation
Patent
45. Costs created in the process of generating revenues
expenses
coupons
Limited Liability Corporation (LLC)
Labor Relations
46. Top manager who is responsible for the overall performance of a corporation
widgets
Organization Chart
Leading
Chief Executive Officer (CEO)
47. Physical products purchased by companies to produce other products
Certificate of Incorporation
Industrial Goods
Services
Insider Trading
48. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
accrual basis
Mixed Management
why companies learn about customers so they can stay in touch with their current needs and wants
price elasticity
49. Marketing efforts to attract people and organizations to a particular geographical area
place marketing
Variance
Contingent Worker
Divestiture
50. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
Public Goods
demographics
vertical analysis
Globalization