SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
liabilities
search advertising
Long-range or strategic planning
marketing mix
2. A firm's portion of the total sales in a market
Board of Directors
market share
owner's equity
Patent
3. Market structure that does not meet all conditions of perfect competition - three catagories: monopolistic - oligopoly & monopoly
Imperfect Competition
Decentralized Organization
family branding
Specialty Good/Specialty Service
4. Costs created in the process of generating revenues
widgets
Common Law
expenses
Long-range or strategic planning
5. Corporation whose stock is widely held and available for sale to the general public
Publicly Held (or Public) Corporation
rebates
assets
Socialism
6. Ratios that measure a firm's reliance on debt financing of its operations
primary factors of market segmentation
Custom Manufacturing
debt ratios
demographics
7. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
inventory turnover ratio
communication mix
auction pricing
ways to expand a product line
8. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
Certificate of Incorporation
growth strategies
Flat Organizational Structure
advertising approach
9. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
merger
Leading
product life cycle
working capital
10. Cash and items that can be turned into cash within one year
current assets
Labor Relations
coupons
Three reasons nations trade
11. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
Swot Analysis
Corporate Strategy
debt-to-total-assets ratio
sales promotion
12. Specific customer groups or segments to whom a company wants to sell a particular product
price based pricing
unity of command
online display advertising
target markets
13. The four key elements of marketing strategy: product - price - distribution - and promotion
Inflation
marketing mix
generic products
brand loyalty
14. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
Flat Organizational Structure
Depression
growth stage
debt ratios
15. People are internally motivated
cognitive dissonance
theory y
test marketing
Audit
16. Business costs that remain constant regardless of the number of units produced
fixed costs
delegate the task
time utility
First-Line Manager
17. Discount offered by producers to wholesalers and retailers
Long-range or strategic planning
S Corporation
Import
trade allowance
18. Type of partnership consisting of limited partners and a general (or active) partner
Limited Partnership
public relations
Import
it produces the greatest amount of good for the greatest number
19. Skills in defining problems and selecting the best courses of action
equity financing
Decision-Making Skills
quality control circles
direct marketing
20. Process of converting government enterprises into privately owned companies
Insider Trading
Gross Domestic Product (GDP)
institutional advertising
Privatization
21. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Perfect competition
brand equity
Business Plan
Matrix Structures
22. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
Decision-Making Skills
retained earnings
Purpose of Strategic Planning
vertical analysis
23. Diagram depicting a company's structure and showing employees where they fit into its operations
cash basis
Organization Chart
Monopolistic Competition
debt-to-equity ratio
24. Continually adjusting prices to reflect changes in supply and demand
dynamic pricing
Long-Term Goal
Out-sourcing
penetration pricing
25. Elimination of rules that restrict business activity
customer service
brand
Deregulation
growth through direction state
26. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
marketing research
Unlimited Liability
communication mix
place utility
27. Deliver quality products - and provide effective customer service; keeps customers satisfied and helps retain long-term loyalty
Natural monopoly
Sole Proprietership
why companies learn about customers so they can stay in touch with their current needs and wants
Extractor
28. Rewarded for good performance; something the employee likes is praised
profitability ratios
Service Operations (Service Production)
reminder advertising
positive reinforcement
29. Process of scanning the business environment for threats and opportunities
Environmental Analysis
expenses
middle management
Audit
30. Marketers focus on stimulating demand for the new product
inventory turnover ratio
North American Free Trade Agreement (NAFTA)
introductory stage
brand equity
31. Categorization of customers according to their relationship with products or response to product characteristics
customer buying behavior
Divestiture
Business (or Competitive) Strategy
behavioral segmentation
32. A group of customer who need or want a particular product and have the money to buy it
budget
ways to expand a product line
Specialty Good/Specialty Service
market
33. A ____ is an agreement between two parties to carry out a transaction - such as the sale of goods from a seller to buyer.
promotional strategy
contract
Labor Relations
loss-leader
34. Manager responsible for implementing the strategies and working toward the goals set by top managers
Middle Manager
trade promotions
Consumer Goods
Processing
35. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
levels of brand loyalty
family branding
penetration pricing
Quid Pro Quo Harassment
36. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
inventory turnover ratio
unity of command
capital budgeting
Three reasons nations trade
37. Postsales reductions in price - must be applied for by the purchaser
price elasticity
Benefits
rebates
Goals
38. Mix of people in organizations in terms of essential/demographic status
form utility
Workplace Diversity
organization behavior modification
Divestiture
39. Body of decisions handed down by courts ruling on individual cases
geographics
Substitute Product
loss-leader pricing
Common Law
40. Method of calculating the minimum volume of sales needed at a given price to cover all costs
direct marketing
break-even analysis
Goal
Tactical Management
41. Certificates that offer discounts on particular items and are redeemed at the time of purchase
product
coupons
Insider Trading
Long-range or strategic planning
42. Product that is dissimilar from those of competitors but than can fulfill the same need
Import
Substitute Product
debt financing
net income
43. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
schematic of marketing process
Recession
North American Free Trade Agreement (NAFTA)
Philosophy
44. The combination of 'characteristics of a product of service that bear on its ability to satisfy stated or implied needs'
database marketing
Policy
Quality
Intellectual Property
45. The price of your nation's currency is in terms of another nation's currency
Unlimited Liability
specialty advertising
Exchange Rate
opportunity cost
46. Act of obtaining a desired object or services from another party by offering something of value in return
SWOT analysis
public relations
direct marketing approach
exchange process
47. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
48. The level of joblessness among people actively seeking work in an economic system
Depression
Unemployment
time utility
theory x
49. Identification and marketing of a social issues - cause - or idea to selected target markets
Corporate Governance
cause-related marketing
Middle Manager
contingency plans
50. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
widgets
Organizing
Sole Proprietership
functional strategies