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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
Contingent Worker
Export
Consumer Goods
Corporate Strategy
2. Exchange of value between parties
test marketing
decline stage
marketing research
transaction
3. The company founder is no longer solely responsible for all decision making during the ____.
growth through direction state
personal sales approach
Delegation
Sarbanes-Oxley Act of 2002 (Sarbox)
4. Using promotion - product - distribution - and price to differentiate a good or service from those of competitors in the mind of the prospective buyer
Statutory Law
Public Goods
positioning
product life cycle
5. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
Environmental Analysis
earnings per share
accrual basis
possession utility
6. Operating expenses - such as office and administrative expenses - not directly associated with creating or marketing a good or a service
customer loyalty
Operations (Production) Management
personal sales approach
general expenses
7. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
geodemographics
Centralized Organization
Functional Strategy
Recovery
8. Something produced by the intellect or mind that has commercial value
Intellectual Property
cost of goods sold equation
Restructuring
reminder advertising
9. Customer value added by making a product available in a convenient location
place utility
Monopolistic Competition
Operations (Production) Management
Inflation
10. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
revenues
Herzberg's two-factor theory
Standard of living
Officers
11. Continually adjusting prices to reflect changes in supply and demand
dynamic pricing
fiscal year
integrated marketing communications
Democratic Leadership Style
12. Partner who does not share in a firm's management and is liable for its debts only to the limits of said partner's investment
Business Plan
Limited Partner
Leadership Style
factors that influence pricing decisions
13. Selling one product at a loss as a way to entice customers to consider other products
unity of command
loss-leader pricing
break-even analysis
Gross Domestic Product (GDP)
14. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
Publicly Held (or Public) Corporation
Private enterprise
social commerce
strategic marketing planning
15. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
debt ratios
Decision Making
marketing strategy
generic products
16. Behavior exhibited by consumers as they consider - select - and purchase goods and services
Mission Statement
customer buying behavior
Management Information System (MIS)
product line
17. Media: news release; audience: broad - intensity: passive - active; purpose: inform
skim pricing
debit
Information Technology (IT)
public relations approach
18. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
Recession
auction pricing
permission-based marketing
North American Free Trade Agreement (NAFTA)
19. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
financial management
budget
marketable securities
discount pricing
20. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Organizing
Unlimited Liability
Labor Productivity
strategic marketing planning
21. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
First-Line Manager
customer service
Leadership
steps in the strategic marketing planning process
22. Organization's methods for dealing with emergencies
marketing concept
Variance
Crisis Management
Exchange Rate
23. The delivery of marketing messages to people who are not aware that they are being marketing to; these messages can be delivered by either acquaintances or strangers - depending on the technique
loss-leader
stealth marketing
fiscal year
trademarks
24. Making decisions without consulting anyone
skim pricing
market share
marketing research
Autocratic Leadership style
25. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
debt-to-equity ratio
geodemographics
Publicly Held (or Public) Corporation
cost of goods sold equation
26. Transferring work to another country
fringe benefit
Affirmative Action
Out-sourcing
levels of brand loyalty
27. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
responsibility
Chain of Command
Operations (Production) Management
market segmentation
28. Cost of producing or acquiring a company's products for sale during a given period
geodemographics
cost of goods sold
exchange process
product life cycle
29. A name - term - sign - symbol - design or combination of those used to identify the products of a firm and competing products
Inflation
accounting equation
brand
product life cycle
30. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
Ethical Behavior
price based pricing
functional strategies
Insider Trading
31. The various appliances and devices for creating - storing - exchanging - and using information in diverse modes - including visual images - voice - multimedia - and business data
price
online display advertising
grand strategies
Information Technology (IT)
32. Portion of a brand that cannot be expressed verbally
theory x
introductory stage
brand mark
retained earnings
33. Rewarded for good performance; something the employee likes is praised
positive reinforcement
Herzberg's two-factor theory
Processing
loss-leader
34. Power of a good or services to satisfy a human need
search advertising
fixed costs
Environmental Analysis
utility
35. Loss of brand identity and the cannibalization of sales of other products in the product line
risks of product-line extensions
utility
Mixed Management
direct marketing approach
36. Process through which a manager allocates work to subordinates
Bankruptcy
Affirmative Action
Delegation
Pure Competition
37. Confusion results if a person reports to two people at once - according to ____.
Physical Distribution
unity of command
Strategic Management
Depression
38. Diagram depicting a company's structure and showing employees where they fit into its operations
a continuous-flow operating system
pull strategy
mission statement
Organization Chart
39. Larger visual and multimedia ads that appear on websites
Flat Organizational Structure
job rotation
online display advertising
Decentralized Organization
40. Refers to policies that take factors including 'race - color - religion - gender - sexual orientation or national origin' into consideration in order to benefit an underrepresented group - usually as a means to counter the effects of a history o
Affirmative Action
Hostile Work Environment
double-entry bookkeeping
rebates
41. Short-term credit or debt amounts that a company owes its suppliers: the company's "bills" in other words
marketing concept
accounts payable
debit
Organizational Structure
42. Manager responsible for a firm's overall performance and effectiveness
First-Line Manager
Autocratic Leadership style
authority
Top Manager
43. A sustained increase in the general level of prices
Custom Manufacturing
Inflation
direct marketing
Privatization
44. Motivator and hygiene factors need to be met to prevent dissatisfaction
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45. Vying among businesses for the same resources or customers
Business Cycle
Competition
Labor Productivity
Officers
46. Mechanism for exchange between buyers and sellers of a particular good or service
widgets
Corporate Bond
Market
rebates
47. Strategy by which managers in specific areas decide how best to achieve corporate goals through productivity
Functional Strategy
Outcome-based ethics
Natural monopoly
equity financing
48. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
grand strategies
telemarketing
3 Economic Role
responsibilities of a financial manager
49. Hybrid of a closely held corporation and a partnership - organized and operated like a corporation but treated as a partnership for tax purposes
Price Fixing
Quid Pro Quo Harassment
organizational market
S Corporation
50. Costs created in the process of generating revenues
expenses
current assets
market segmentation
relationship marketing
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