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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
merger
unity of command
market segmentation
growth strategies
2. A short - specific written statement of the reason a business exists and what it wants to achieve.
factors that influence pricing decisions
Imperfect Competition
mission statement
financial plan
3. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
Labor Productivity
coupons
Committee and Team Authority
debt-to-total-assets ratio
4. Using relative information to predict how many jobs will be needed
Leadership Style
brand extension
forecasting
factors that influence pricing decisions
5. Media: news release; audience: broad - intensity: passive - active; purpose: inform
Retailer
revenues
return on equity ratio
public relations approach
6. The combination of 'characteristics of a product of service that bear on its ability to satisfy stated or implied needs'
Globalization
calendar year
Quality
delegate the task
7. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
geographic segmentation
financial management
a continuous-flow operating system
laissez-faire Leadership style
8. A statement of what is to be accomplished that is expressed in singular - specific - and measurable terms with a target date
Whistle Blower
marketing research
objectives
Depression
9. A measure of the sensitivity of demand to changes in price
Service Operations (Service Production)
Authority
Management
price elasticity
10. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
Functional Strategy
Recession
current ratio
Convenience Good/Convenience Service
11. Electronic media that invite participation by the general public
schematic of marketing process
cognitive dissonance
Whistle Blower
social media
12. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
Outsourcing
quality control circles
direct mail
Theory Z
13. Advertising sent directly to potential customers - usually through the mail
direct mail
productivity - the success of the managers - and the morale of the other employees
Depression
Industrial Goods
14. External statistical descriptors such as age - income - gender - and profession
demographics
Private enterprise
Out-sourcing
Service Business
15. Effective acquisition and use of money
financial management
Management
exchange process
Manufacturer
16. Obligations that must be next within a year
brand mark
current liabilities
Organizational Structure
Decision-Making Skills
17. Brands that have been given legal protection so that their owners have exclusive rights to their use
Corporation
Prosperity
trademarks
Industrial Goods
18. Economic system that allows individuals to pursue their own interests without undue governmental restriction
responsibility
Private enterprise
Monopoly
Custom Manufacturing
19. A period during which aggregate output - as measured by GDP - declines
delegate the task
organization behavior modification
Recession
integrated marketing communications
20. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
customer buying behavior
Matrix Structures
Business Cycle
balance sheet
21. Business costs that increase with the number of units produced
debt financing
fringe benefit
Marketing
variable costs
22. Top manager who is responsible for the overall performance of a corporation
Processing
assets equation
Chief Executive Officer (CEO)
Long-range or strategic planning
23. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
Decision-Making Skills
Long-range or strategic planning
Ethics
Corporate Bond
24. When a task is too time consuming for a manager to handle alone - he or she may ____.
demographics
market segmentation
delegate the task
Strategic Alliance
25. Difference of revenues - costs - and profit from the planned amounts.
Limited Liability
cost of goods sold
Planning
Variance
26. Measure of the time a company takes to turn its inventory into sales - calculated by divided cost of goods sold by the average value of inventory for a period
promotional strategy
widgets
Private enterprise
inventory turnover ratio
27. Market or industry characterized by numerous small firms producing an identical product
Out-sourcing
Perfect competition
news conference
Wheeler-Lea Act of 1938
28. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
SWOT analysis
Benefits
Processing
Recession
29. Ethical or unethical behaviors by employees in the context of their jobs
distribution channels
Business Ethics
Oligopoly
Services
30. A name - term - sign - symbol - design or combination of those used to identify the products of a firm and competing products
price
brand
Human Resource Management (HRM)
commercialization
31. Economy in which individuals control production and allocation decisions through supply and demand
target markets
Market economy
Whistle Blower
Prosperity
32. A large number of identical products are assembled using a continuous - efficient procedure
Swot Analysis
schematic of marketing process
Mass Production
First-Line Manager
33. Cost of goods sold = beginning inventory + net purchases - ending inventory
Variance
break-even analysis
premiums
cost of goods sold equation
34. Strategy in which two or more organizations collaborate on a project for mutual gain
Deregulation
responsibility
communication mix
Strategic Alliance
35. Organization's methods for dealing with emergencies
Retrenchment
Business (or Competitive) Strategy
Middle Manager
Crisis Management
36. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
Joint Venture
maturity stage
test marketing
North American Free Trade Agreement (NAFTA)
37. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
Real GDP
Business Plan
Whistle Blower
brand managers
38. Mechanism for exchange between buyers and sellers of a particular good or service
Market
Imperfect Competition
specialty advertising
Corporate Strategy
39. Employee who detects and tries to put an end to a company's unethical - illegal - or socially irresponsible actions by publicizing them
Service Operations (Service Production)
depreciation
Whistle Blower
price based pricing
40. Cash and items that can be turned into cash within one year
Divestiture
penetration pricing
price based pricing
current assets
41. Customer value added by making a product available at a convenient time
introductory stage
Wholesaler
Service Business
time utility
42. Ratios that measure the overall financial performance of a firm- include return on sales - return on investment - and earnings per share
Bankruptcy
direct marketing approach
profitability ratios
penetration pricing
43. The level of joblessness among people actively seeking work in an economic system
Retrenchment
Unemployment
consumer market
premiums
44. From of sexual harassment deriving from off-color jokes - lewd comments - and so forth
Hostile Work Environment
place marketing
Competition
advertising
45. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
product life cycle
organization behavior modification
fringe benefit
brand equity
46. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
news conference
Safety
Mass Production
Quality
47. Informal work groups can affect ____.
Purchasing Power Party
job rotation
productivity - the success of the managers - and the morale of the other employees
Matrix Structures
48. 1. 5 C's (customer - company - competitors - collaborators - context) 2. market segmentation - selection of target market - product/service positioning 3. product attributes - pricing parts - promotion - placement 4. recruit customer - reta
growth stage
schematic of marketing process
Quality
stages of product development
49. A firm's portion of the total sales in a market
market share
Tactical Management
social media
Exchange Rate
50. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
Restructuring
Monopoly
Leadership
corporate strategies