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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A focus on developing and maintaining long-term relationships with customers - suppliers - and distribution partners for mutual benefit
limitations of marketing research
relationship marketing
function of labels
Business Cycle
2. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
marketing mix
factors that influence pricing decisions
Corporate Governance
Price Fixing
3. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
trade promotions
vertical analysis
Organizational Chart
sales promotion
4. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
revenues
debt financing
corporate strategies
Marketing
5. Motivator and hygiene factors need to be met to prevent dissatisfaction
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6. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
empowerment
Restructuring
Strategy
Operations (Production) Management
7. Corporation whose stock is held by only a few people and is not available for sale to the general public
Closely Held (or Private) Corporation
Accountability
Labor Relations
Information Technology (IT)
8. Charging a high price for a new product during the introductory stage and lowering the price later
Benefits
skim pricing
benchmarking
Organizational Chart
9. Product - price - distribution - customer communication
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10. Customer value created by converting raw materials and other inputs into finished goods and services
Audit
cost of goods sold equation
form utility
Long-range or strategic planning
11. A leadership style where managers are less directive and involved employees in decision making
Variance
Limited Partnership
SWOT analysis
Strategic Management
12. Illegal practice of using special knowledge about a firm for profit or gain
middle management
communication mix
Standard of living
Insider Trading
13. Direct communication other than personal sales contacts designed to effect a measurable response
balance sheet
decline stage
direct marketing
Nepotism
14. Selling one product at a loss as a way to entice customers to consider other products
Monopolistic Competition
marketing research
loss-leader pricing
Business Plan
15. Managers and workers cooperating as a team
Wholesaler
public relations approach
Democratic Leadership Style
Wheeler-Lea Act of 1938
16. The movement of an economy from one condition to another and back again
owner's equity equation
debt-to-total-assets ratio
contingency plans
Business Cycle
17. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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18. Small groups in the same work area that have scheduled meetings about problems and how to fix them
test marketing
Limited Liability Corporation (LLC)
Sarbanes-Oxley Act of 2002 (Sarbox)
quality control circles
19. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
credit
profitability ratios
skim pricing
Organizing
20. A large number of identical products are assembled using a continuous - efficient procedure
Mass Production
assets equation
personal selling
Chain of Command
21. Physical products purchased by consumers for personal use
financial management
Marketer
Consumer Goods
double-entry bookkeeping
22. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
Corporate Strategy
current ratio
elements of a company's marketing mix
Public Goods
23. Senior company managers who serve on the company's board of directors are known as ____.
delegate the task
target markets
Short-Term Goal
inside board members
24. Market or industry characterized by numerous small firms producing an identical product
Retailer
Perfect competition
marketing strategy
telemarketing
25. Product made or grown domestically but sold abroad
Export
current ratio
growth strategies
dynamic pricing
26. Using relative information to predict how many jobs will be needed
Operations (Production) Management
time utility
downsizing
forecasting
27. Helps companies set goals - develop new products - segment markets - plan future marketing programs - evaluate the effectiveness of a marketing program - keep an eye on competition - and measure customer satisfaction
Controlling
quick ratio
marketing research
dynamic pricing
28. Inexpensive good or service purchased and consumed rapidly and regularly
penetration pricing
Convenience Good/Convenience Service
earnings per share
owner's equity equation
29. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
brand equity
Acquisition
Outcome-based ethics
Variance
30. Cost-based pricing - price-based pricing - optimal pricing - skim pricing - penetration pricing - loss-leader pricing - auction pricing
communication mix
cost of goods sold
Autocratic Leadership style
common pricing strategies
31. Beliefs about what is right or wrong and good or bad in actions that affect others
Ethics
product mix
activity ratios
Recession
32. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
customer loyalty
institutional advertising
permission marketing
family branding
33. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
Span of Control
Laws
Goals
current assets
34. Corporation whose stock is widely held and available for sale to the general public
Publicly Held (or Public) Corporation
Whistle Blower
database marketing
product line
35. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
Decentralized Organization
trademarks
break-even point equation
Supply Chain (Value Chain)
36. Results from the leader's ability to give or withhold rewards
test marketing
form utility
sales promotion approach
Reward Influence
37. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
debt financing
Real GDP
product life cycle
Accountability
38. Nonsales communication that businesses have with their various audiences
relationship marketing
Standard of living
public relations
Limited Liability Corporation (LLC)
39. Court-granted permission for a company to not pay some or all debts
how companies learn about customer
Custom Manufacturing
Regulatory (Administrative) Law
Bankruptcy
40. Certificates that offer discounts on particular items and are redeemed at the time of purchase
Price Fixing
coupons
consumer market
theory x
41. Exclusive right to manufacture - sell or use a new invention - prevents someone from stealing and profiting from your invention
Patent
Identity Influence
consumer promotion
capital investments
42. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
steps in the strategic marketing planning process
corporate strategies
methods of finance for an expanding business
Workplace Diversity
43. Pricing selling one product at a loss as a way to entice customers to consider other products
debt ratios
loss-leader
Monopoly
Theory Z
44. All the operating expenses associated with marketing goods or services
Workplace Diversity
decline stage
selling expenses
depreciation
45. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
Officers
auction
limitations of marketing research
Globalization
46. Measure how well a company is managing assets; two types inventory turnover and accounts receivable turnover
Labor Union
Nepotism
form utility
activity ratios
47. Acquiring funds through borrowing
debt financing
accrual basis
Ethical Behavior
forecasting
48. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
Market
Leadership
depreciation
exchange process
49. A series of related products offered by a firm
Democratic Leadership Style
Reward Influence
Strategic Alliance
product line
50. Ratio between net income after taxes and total owners' equity; also known as return on equity
return on investment
sales promotion
license
market segmentation
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