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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a task is too time consuming for a manager to handle alone - he or she may ____.
debt-to-total-assets ratio
Substitute Product
delegate the task
consumer market
2. Product that is dissimilar from those of competitors but than can fulfill the same need
Management
need
Procedure
Substitute Product
3. Deliver quality products - and provide effective customer service; keeps customers satisfied and helps retain long-term loyalty
national brands
Functional Strategy
why companies learn about customers so they can stay in touch with their current needs and wants
Limited Partnership
4. Demographics - psychographics - and geographics
statement of cash flows
primary factors of market segmentation
product line
categories of customer communication
5. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
marketable securities
Business Cycle
strategic marketing planning
generic products
6. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
Collusion
Socialism
Ethical Behavior
marketing strategy
7. Skills in defining problems and selecting the best courses of action
Acquisition
Decision-Making Skills
permission-based marketing
Corporate Governance
8. Brand awareness - brand preference - brand insistence
brand loyalty
stages of product development
levels of brand loyalty
demographics
9. Specific goods - services - experiences - or other entities that are desirable in light of a person's experiences - culture - and personality
social media
direct marketing
stealth marketing
wants
10. Under the Americans with Disabilities Act - companies cannot fire or refuse to hire people because of...
Collusion
certain disabilities and illnesses
depreciation
Reward Influence
11. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
statement of cash flows
Corporation
Limited Liability Corporation (LLC)
Statutory Law
12. The action of ensuring that operations produce products that meet specific quality standards
Privatization
Substitute Product
Quality Control
specialty advertising
13. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Matrix Structures
widgets
brand loyalty
Franchise
14. Mix of people in organizations in terms of essential/demographic status
Workplace Diversity
place utility
Quality
positioning
15. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
SWOT analysis
statement of cash flows
unity of command
institutional advertising
16. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
personal selling
accounts receivable
Position Influence
accrual basis
17. Portion of a brand that cannot be expressed verbally
brand mark
risks of product-line extensions
Outcome-based ethics
limitations of marketing research
18. Amount remaining when the cost of goods sold is deducted from net sales; also known as gross margin
Monopolistic Competition
gross profit
Patent
Organizing
19. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
function of packaging
Identity Influence
a continuous-flow operating system
fixed assets
20. Postsales reductions in price - must be applied for by the purchaser
test marketing
budget
corporate strategies
rebates
21. Management process of determining what an organization needs to do and how best to get it done
Herzberg's two-factor theory
commercialization
Planning
news conference
22. Process of planning - organizing - leading and controlling an organization's resources to achieve its goals
stages in the life cycle of a product
Management
vertical analysis
downsizing
23. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
levels of brand loyalty
geodemographics
Corporate Strategy
a continuous-flow operating system
24. Results from the leader's ability to give or withhold rewards
Reward Influence
product mix
need
institutional advertising
25. Lots of leeway to workers to meet goals
Collusion
laissez-faire Leadership style
Retailer
public relations
26. Advertising designed to encourage customers to try new products or to switch brands
market
persuasive advertising
3 Economic Role
return on investment
27. Organization in which most decision-making authority is held by upper-level management
promotional strategy
Centralized Organization
levels of brand loyalty
certain disabilities and illnesses
28. Strategu for determining a firm's overall attitude toward growth and the way it will manage its business or product lines
unity of command
institutional advertising
Corporate Strategy
Marketing
29. Advertising that tries to sell specific goods or services - generally by describing features - benefits - and occasionally - price
Imperfect Competition
financial management
Goals
product advertising
30. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
Swot Analysis
fiscal year
Recovery
Quid Pro Quo Harassment
31. Being accountable or being able to justify an action
responsibility
trade promotions
current liabilities
vertical analysis
32. Those groups - individuals - and organizations that are directly affected by the practices of an organization and who therefore have a stake in its performance
commercialization
Organizational Stakeholders
Public Goods
Tall Organizational Structure
33. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
market segmentation
introductory stage
Natural monopoly
depreciation
34. Independent and well informed buyers and sellers of the exact same product (farmers markets)
Organizational Structure
Pure Competition
Real GDP
Depression
35. The delivery of marketing messages to people who are not aware that they are being marketing to; these messages can be delivered by either acquaintances or strangers - depending on the technique
a continuous-flow operating system
stealth marketing
cash basis
Variance
36. In bookkeeping - an increase in assets
fixed costs
Ethics
double-entry bookkeeping
credit
37. Takes the extractor's products or raw materials and changs the into a form that consumers can use
Committee and Team Authority
Prime Rate
Joint Venture
Manufacturer
38. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
return on sales
Nepotism
accounting equation
media
39. Employee hired on something other than a full-time basis to supplement an organization's permanent workforce
Contingent Worker
debt-to-equity ratio
personal sales approach
unity of command
40. Applying a successful brand name to a new product category
brand extension
Corporation
Ethics
limitations of marketing research
41. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
primary factors of market segmentation
risks of product-line extensions
Short-Term Goal
promotion
42. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
Multinational (or Transnational) Corporation
S Corporation
mission statement
revenues
43. Break-even point = fixed costs/ (selling price - variable costs per unit)
Affirmative Action
opportunity cost
break-even point equation
debt-to-total-assets ratio
44. Informal work groups can affect ____.
opportunity cost
productivity - the success of the managers - and the morale of the other employees
direct mail
S Corporation
45. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
stages of product development
organization behavior modification
product mix
decline stage
46. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Publicly Held (or Public) Corporation
Functional Strategy
credit
Organizing
47. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
Copyright
integrated marketing communications
trade promotions
earnings per share
48. Power to make the decisions necessary to complete a task
Corporate Strategy
Authority
decline stage
loss-leader pricing
49. Strategy of coordinating and integrating all communications and promotional efforts with customers to ensure greater efficiency and effectiveness
return on investment
integrated marketing communications
Recession
skim pricing
50. Arises when group members recognize that the leader has special expertise in the area
Workplace Diversity
Expert Influence
liabilities
elements of a company's marketing mix
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