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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customer value created when someone takes ownership of a product
persuasive advertising
return on equity ratio
Labor Relations
possession utility
2. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
Quid Pro Quo Harassment
Divestiture
Marketing
Extractor
3. Personal communication between a seller and one or more potential buyers
Maslow's hierarchy of needs
brand names
Private enterprise
personal selling
4. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
Limited Liability
Quality Control
financial control
time utility
5. Those groups - individuals - and organizations that are directly affected by the practices of an organization and who therefore have a stake in its performance
objectives
Organizational Stakeholders
pull strategy
cost of goods sold equation
6. The creation and sharing of product-related information among customers and potential customers
social commerce
earnings per share
accounts receivable
Quality Control
7. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
generic products
depreciation
Inflation
Audit
8. Nonsales communication that businesses have with their various audiences
Chief Executive Officer (CEO)
Globalization
public relations
Publicly Held (or Public) Corporation
9. Something produced by the intellect or mind that has commercial value
Merger
Unemployment
personal sales approach
Intellectual Property
10. A prolonged and deep recession
auction
certain disabilities and illnesses
Depression
factors that influence pricing decisions
11. Portion of a company's assets that belongs to the owners after obligations to all creditors have been met
12. Building a specific and unique product to meet the needs of one consumer
Middle Manager
Venture Capital Company
Custom Manufacturing
earnings per share
13. Results from the leader's ability to give or withhold rewards
premiums
Reward Influence
Affirmative Action
return on sales
14. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
statement of cash flows
corporate strategies
Quality
co-branding
15. Lots of leeway to workers to meet goals
laissez-faire Leadership style
Limited Partnership
private brands
Unlimited Liability
16. Stocks - bonds - and other investments that can be turned into cash quickly
Wheeler-Lea Act of 1938
marketable securities
permission-based marketing
Theory Z
17. Roles of shareholders - directors - and other managers in corporate decision making and accountability
Joint Venture
return on equity ratio
generic products
Corporate Governance
18. A sustained increase in the general level of prices
auction pricing
Inflation
Committee and Team Authority
types of utility
19. The action of ensuring that operations produce products that meet specific quality standards
Joint Venture
Quality Control
operating expenses
Franchise
20. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
Labor Productivity
First-Line Manager
Management Information System (MIS)
Mission Statement
21. Process of dealing with employees who are represented by a union
Monopoly
marketable securities
media
Labor Relations
22. Product made or grown abroad but sold domestically
Universal Product Codes
Import
Pure Competition
Goals
23. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
close the books
Perfect competition
trade allowance
Goals
24. Managers who develop and implement a complete strategy and marketing program for specific products or brands
Small Business Administration (SBA)
penetration pricing
Supply Chain (Value Chain)
brand managers
25. In a ____ authority originates at the top and moves downward in a line.
Insider Trading
loss-leader
line organization
Unlimited Liability
26. Making decisions without consulting anyone
Board of Directors
line organization
Autocratic Leadership style
fixed assets
27. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
product advertising
current ratio
customer service
Prime Rate
28. Top manager who is responsible for the overall performance of a corporation
common pricing strategies
Chief Executive Officer (CEO)
Stockholder (or Shareholder)
Outcome-based ethics
29. Ratios that measure the effectiveness of the firm's use of its resources
profitability ratios
World Trade Organization (WTO)
activity ratios
laissez-faire Leadership style
30. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
Autocratic Leadership style
Competition
Chain of Command
authority
31. People are lazy
theory x
Divestiture
place utility
types of financial ratios
32. 12 month accounting period that begins on January 1 and ends on December 31
current ratio
calendar year
Monopolistic competition
accounts payable
33. Charging a high price for a new product during the introductory stage and lowering the price later
rebates
personal selling
skim pricing
functional strategies
34. Larger visual and multimedia ads that appear on websites
Limited Liability Corporation (LLC)
Venture Capital Company
online display advertising
financial management
35. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
Capitalism
push strategy
commercialization
debt-to-total-assets ratio
36. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
functional strategies
Board of Directors
family branding
penetration pricing
37. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
geographic segmentation
stages of product development
Organizational Structure
negative reinforcement
38. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
Quality Control
brand loyalty
grand strategies
fixed assets
39. S- strengths W- weaknesses O- opportunities T- threats - strengths and weaknesses are internal factors of the company; opportunities and threats are external factors towards the company
corporate strategies
Collusion
SWOT analysis
demographics
40. Method of calculating the minimum volume of sales needed at a given price to cover all costs
Retrenchment
exchange process
break-even analysis
price elasticity
41. Sales promotion aimed at final consumers
contract
Organizational Structure
consumer promotion
Out-sourcing
42. Process of planning and executing the conception - pricing - promotion - and distribution of ideas - goods - and services to create and maintain relationships
brand equity
Real GDP
limitations of marketing research
marketing
43. Exclusive right to manufacture - sell or use a new invention - prevents someone from stealing and profiting from your invention
Democratic Leadership Style
categories of customer communication
Patent
Labor Union
44. Manager responsible for supervising the work of employees
downsizing
Market economy
First-Line Manager
Labor Productivity
45. Objective that a business hopes and plans to achieve
Goal
customer loyalty
Venture Capital Company
break-even analysis
46. Strategy whereby a firm sells one or more of its business units
Planning
Multinational (or Transnational) Corporation
Top Manager
Divestiture
47. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
accrual basis
steps in the strategic marketing planning process
Functional Strategy
promotion
48. Introducing a new product at a low price in hopes of building sales volume quickly
inventory turnover ratio
Limited Partnership
Substitute Product
penetration pricing
49. The company founder is no longer solely responsible for all decision making during the ____.
growth through direction state
Organizational Chart
auction
psychographics
50. Market or industry characterized by numerous buyers and relatively numerous sellers trying to differentiate their products from those of competitors
Retailer
Oligopoly
Monopolistic competition
Supply Chain (Value Chain)