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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Use of quantitative measures to evaluate a firm's financial performance - compares two elements from the same year's financial figures; computed by divided one element of a financial statement by another
ratio analysis
owner's equity
Prime Rate
Export
2. Beliefs about what is right or wrong and good or bad in actions that affect others
stealth marketing
corporate strategies
Ethics
financial management
3. The value that a company has built up in a brand
brand equity
fixed assets
Real GDP
productivity - the success of the managers - and the morale of the other employees
4. Customer value created by converting raw materials and other inputs into finished goods and services
responsibility
Business (or Competitive) Strategy
delegate the task
form utility
5. Power to make the decisions necessary to complete a task
advertising
net income
coupons
Authority
6. Sales promotion aimed at final consumers
demographics
Autocratic Leadership style
consumer promotion
positive reinforcement
7. Media: news release; audience: broad - intensity: passive - active; purpose: inform
break-even point
public relations approach
Business Cycle
line organization
8. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
Whistle Blower
cause-related marketing
accounts receivable turnover ratio
debt-to-equity ratio
9. Businesses - nonprofit organizations - and government agencies that purchase goods and services for use in their operations
organizational market
product
Crisis Management
place utility
10. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
brand extension
geodemographics
opportunity cost
Supply Chain (Value Chain)
11. The action of ensuring that operations produce products that meet specific quality standards
target markets
Quality Control
cognitive dissonance
Intellectual Property
12. Amount remaining when the cost of goods sold is deducted from net sales; also known as gross margin
Import
Whistle Blower
gross profit
Flat Organizational Structure
13. Ethical or unethical behaviors by employees in the context of their jobs
price elasticity
Business Ethics
Business Plan
Supply Chain (Value Chain)
14. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
corporate strategies
current assets
Socialism
Substitute Product
15. Rewarded for good performance; something the employee likes is praised
positive reinforcement
brand extension
Pure Competition
decline stage
16. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
loss-leader
permission marketing
Real GDP
categories of customer communication
17. Lots of leeway to workers to meet goals
laissez-faire Leadership style
Gross Domestic Product (GDP)
Manufacturer
Maslow's hierarchy of needs
18. Promotional campaigns that send information only to those people who've specifically asked to receive it
permission marketing
activity ratios
Goods Operations (Goods Production)
point-of-purchase display
19. Confusion results if a person reports to two people at once - according to ____.
geographics
positioning
unity of command
marketing concept
20. Characteristic of centralized companies with multiple layers of management
Identity Influence
Inflation
Sole Proprietership
Tall Organizational Structure
21. Compensation other than wages and salaries
Benefits
online display advertising
bundling
Tactical Management
22. Specific customer groups or segments to whom a company wants to sell a particular product
Middle Manager
target markets
Publicly Held (or Public) Corporation
auction
23. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
Standard of living
Monopolistic competition
accounts receivable turnover ratio
maturity stage
24. The level of joblessness among people actively seeking work in an economic system
decision-making role
Unemployment
methods of finance for an expanding business
word of mouth
25. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Matrix Structures
quality control circles
unity of command
Leading
26. An action is morally correct - when - among the people it affects...
Long-Term Goal
it produces the greatest amount of good for the greatest number
Bankruptcy
database marketing
27. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
pull strategy
expenses
break-even point equation
variable costs
28. A short - specific written statement of the reason a business exists and what it wants to achieve.
Swot Analysis
mission statement
Theory Z
Wholesaler
29. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
communication mix
Statutory Law
marketing research
Leadership
30. Unwelcome sexual advances in the workplace
Planning
Work Specialization
Sexual Harassment
Private enterprise
31. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
Strategic Alliance
Authority
statement of cash flows
trade promotions
32. Costs created in the process of generating revenues
time utility
transaction
operating expenses
expenses
33. In a ____ authority originates at the top and moves downward in a line.
line organization
stealth marketing
maturity stage
Monopolistic competition
34. Charging a high price for a new product during the introductory stage and lowering the price later
price
Sarbanes-Oxley Act of 2002 (Sarbox)
skim pricing
Divestiture
35. Something that the employee dislikes is taken away
rebates
Specialty Good/Specialty Service
Management
negative reinforcement
36. Marketers focus on stimulating demand for the new product
advertising approach
introductory stage
Private enterprise
Regulatory (Administrative) Law
37. The combined use of tactical and strategic management
break-even analysis
Labor Union
cash basis
Mixed Management
38. Court-granted permission for a company to not pay some or all debts
Mixed Management
Decentralized Organization
Sole Proprietership
Bankruptcy
39. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
Standard of living
limitations of marketing research
debt-to-total-assets ratio
Business Cycle
40. Top manager who is responsible for the overall performance of a corporation
Chief Executive Officer (CEO)
Copyright
SWOT analysis
Labor Union
41. Document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented
direct mail
Business Plan
owner's equity equation
Natural monopoly
42. Agreement to produce and market another company's product in exchange for a royalty or fee
activity ratios
Supply Chain (Value Chain)
integrated marketing communications
license
43. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
forecasting
cost based pricing
Physical Distribution
Corporate Strategy
44. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
geographics
Accountability
trademarks
Nepotism
45. In bookkeeping - an increase in assets
Swot Analysis
credit
Whistle Blower
Unlimited Liability
46. Making decisions without consulting anyone
psychographics
strategic marketing planning
Socialism
Autocratic Leadership style
47. Pricing selling one product at a loss as a way to entice customers to consider other products
Identity Influence
accounting equation
double-entry bookkeeping
loss-leader
48. Private funds - partners/shareholders - bank loans - asset leasing and hire purchase - venture capital/business angels - merger capital - retained profits
methods of finance for an expanding business
word of mouth
Procedure
Corporate Strategy
49. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
Deregulation
common pricing strategies
responsibility
opportunity cost
50. Products having nonphysical features - such as information - expertise - or an activity that can be purchased
Services
empowerment
news release
Reward Influence