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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cash and items that can be turned into cash within one year
Purpose of Strategic Planning
consumer promotion
current assets
Hostile Work Environment
2. A document - generally issued by a state government - giving permission to start a corporation
Certificate of Incorporation
long-term liabilities
schematic of marketing process
categories of customer communication
3. Products characterized by a plain label - with no advertising and no brand name
Copyright
Recession
social media approach
generic products
4. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
discount pricing
Socialism
Expert Influence
Strategy
5. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
Benefits
utility
Philosophy
time utility
6. A phase of the business cycle when most people who want to work are working and businesses produce goods and services in record numbers
Prosperity
introductory stage
Price Fixing
Industrial Goods
7. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
responsibilities of a financial manager
cost based pricing
World Trade Organization (WTO)
Labor Relations
8. Media: tv - radio - internet - print; audience: broad - intensity: passive - purpose: inform - persuade
sales promotion
advertising approach
Sexual Harassment
functional strategies
9. Illegal practice of using special knowledge about a firm for profit or gain
product advertising
inside board members
factors that influence pricing decisions
Insider Trading
10. Process through which a manager allocates work to subordinates
social media approach
theory y
Delegation
methods of finance for an expanding business
11. Organization's methods for dealing with emergencies
depreciation
Mixed Management
Crisis Management
empowerment
12. Cost of goods sold = beginning inventory + net purchases - ending inventory
cost of goods sold equation
steps in the strategic marketing planning process
it produces the greatest amount of good for the greatest number
Workplace Diversity
13. Positive reinforcement - negative reinforcement - punishment
Corporate Governance
accounts payable
private brands
organization behavior modification
14. A leadership style where managers are less directive and involved employees in decision making
job rotation
persuasive advertising
consumer market
Strategic Management
15. Where products are conveniently placed for customers
direct mail
operating expenses
place utility
auction
16. Ratios that measure a firm's reliance on debt financing of its operations
Private enterprise
Chain of Command
debt ratios
Policy
17. Vying among businesses for the same resources or customers
return on sales
Competition
Sexual Harassment
Organizational Structure
18. Act of obtaining a desired object or services from another party by offering something of value in return
promotion
exchange process
geodemographics
sales promotion approach
19. Management process of determining what an organization needs to do and how best to get it done
Chain of Command
downsizing
Planning
marketing concept
20. Senior company managers who serve on the company's board of directors are known as ____.
customer loyalty
calendar year
5 C's
inside board members
21. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
depreciation
Globalization
geodemographics
Limited Liability Corporation (LLC)
22. Goal set for the very near future
Physical Distribution
5 C's
Short-Term Goal
cost of goods sold equation
23. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
Monopolistic Competition
Tactical Management
Mixed Management
Market
24. Measure of a firm's short-term liquidity - calculated by adding cash - marketable securities - and receivables - then divided that sum by current liabilities; also known as the acid-test ratio
how companies learn about customer
market
quick ratio
psychographics
25. Organization in which most decision-making authority is held by upper-level management
Centralized Organization
operating expenses
assume that all workers are content with their work
brand mark
26. Organization through which member nations negotiate trading agreements and resolve disputes about trade policies and practices
World Trade Organization (WTO)
search advertising
current assets
assume that all workers are content with their work
27. Those groups - individuals - and organizations that are directly affected by the practices of an organization and who therefore have a stake in its performance
Human Resource Management (HRM)
assets equation
Intellectual Property
Organizational Stakeholders
28. Under the Americans with Disabilities Act - companies cannot fire or refuse to hire people because of...
cause-related marketing
Inflation
certain disabilities and illnesses
double-entry bookkeeping
29. Stems from personal trust and respect members have for the leader
Limited Liability Corporation (LLC)
Long-Term Goal
Identity Influence
Standard of Living
30. Media: person to person - telephone - web; audience: small groups; intensity: high; purpose: inform - persuade
news release
personal sales approach
retained earnings
laissez-faire Leadership style
31. Marketers focus on stimulating demand for the new product
introductory stage
expenses
Sole Proprietership
primary factors of market segmentation
32. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
Privatization
decision-making role
Herzberg's two-factor theory
bundling
33. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
3 Economic Role
social media approach
distribution channels
net income
34. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
Chain of Command
Privatization
Processing
product advertising
35. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
Goals
negative reinforcement
cause-related marketing
ways to expand a product line
36. The level of joblessness among people actively seeking work in an economic system
Functional Strategy
Decentralized Organization
Unemployment
coupons
37. Process of dealing with employees who are represented by a union
unity of command
vertical analysis
direct mail
Labor Relations
38. Bar codes on product packages that provide information read by optical scanners
Universal Product Codes
North American Free Trade Agreement (NAFTA)
assets equation
news release
39. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
Herzberg's two-factor theory
Service Operations (Service Production)
negative reinforcement
Gross National Product (GNP)
40. Use a brand name on a variety of related products
Sexual Harassment
authority
accounting equation
family branding
41. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
market segmentation
Top Manager
debt-to-equity ratio
Patent
42. The value that a company has built up in a brand
brand equity
theory x
stages in the life cycle of a product
Organizing
43. Process for evaluating proposed investments in select projects that provide the best long-term financial return
Labor Union
assume that all workers are content with their work
capital budgeting
stages of product development
44. When organizations change raw materials into finished goods
form utility
Corporate Strategy
Monopoly
Tactical Management
45. Organization's statement of how it will achieve its purpose in the environment in which it conducts business
current ratio
Mission Statement
double-entry bookkeeping
Intellectual Property
46. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position
Wheeler-Lea Act of 1938
Copyright
Business (or Competitive) Strategy
Retrenchment
47. Mechanism for exchange between buyers and sellers of a particular good or service
Publicly Held (or Public) Corporation
Market
brand extension
functional strategies
48. Corporation whose stock is held by only a few people and is not available for sale to the general public
decline stage
Closely Held (or Private) Corporation
Decision Making
growth through direction state
49. Being accountable or being able to justify an action
responsibility
Democratic Leadership Style
Corporate Bond
Labor Productivity
50. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
Recession
Patent
private brands
institutional advertising