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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that tries to sell specific goods or services - generally by describing features - benefits - and occasionally - price
Strategic Management
product advertising
balance sheet
Extractor
2. Process of planning - organizing - leading and controlling an organization's resources to achieve its goals
Decision-Making Skills
geographics
Management
decline stage
3. One seller of a product - denies people competition and is against the law (They can typically raise prices)
function of packaging
push strategy
Monopoly
statement of cash flows
4. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
Management Information System (MIS)
gross profit
organization behavior modification
generic products
5. Ratios that measure the overall financial performance of a firm- include return on sales - return on investment - and earnings per share
theory y
contingency plans
Herzberg's two-factor theory
profitability ratios
6. A business that is involvec with moving goods from producers to consumers
place utility
Copyright
accounting equation
Marketer
7. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
variable costs
risks of product-line extensions
limitations of marketing research
Price Fixing
8. Choosing one alternative from among several options
Supply Chain (Value Chain)
price
Decision Making
Authority
9. Management process of guiding and motivating employees to meet an organization's objectives
marketing research
Leading
Quid Pro Quo Harassment
selling expenses
10. Product development stage in which a product is sold on a limited basis - a trial introduction
Substitute Product
inventory turnover ratio
corporate strategies
test marketing
11. Roles of shareholders - directors - and other managers in corporate decision making and accountability
forecasting
direct marketing approach
Corporate Governance
Crisis Management
12. Under the Americans with Disabilities Act - companies cannot fire or refuse to hire people because of...
word of mouth
Committee and Team Authority
national brands
certain disabilities and illnesses
13. Lots of leeway to workers to meet goals
break-even point equation
psychographics
laissez-faire Leadership style
Three reasons nations trade
14. Process for evaluating proposed investments in select projects that provide the best long-term financial return
capital budgeting
Business Cycle
fixed assets
accounts receivable
15. Changing jobs or tasks from time to time
Outcome-based ethics
marketing mix
job rotation
contingency plans
16. Applying a successful brand name to a new product category
brand extension
Chain of Command
Procedure
financial control
17. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
functional strategies
fixed assets
variable costs
assets
18. All the operating expenses associated with marketing goods or services
Statutory Law
Outcome-based ethics
Business (or Competitive) Strategy
selling expenses
19. Process of planning and executing the conception - pricing - promotion - and distribution of ideas - goods - and services to create and maintain relationships
Top Manager
how companies learn about customer
function of packaging
marketing
20. Selling or supporting the sales process over the telephone
assets equation
Restructuring
telemarketing
quality control circles
21. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
marketing research
auction pricing
General (Active) Partner
product
22. Portion of a brand that cannot be expressed verbally
product mix
brand mark
transaction
Goal
23. Break-even point = fixed costs/ (selling price - variable costs per unit)
Business (or Competitive) Strategy
theory y
break-even point equation
Public Goods
24. Product - price - distribution - customer communication
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25. Process through which a manager allocates work to subordinates
Real GDP
vertical analysis
Mixed Management
Delegation
26. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
budget
General Partnership
steps in the strategic marketing planning process
Universal Product Codes
27. Organization's methods for dealing with emergencies
Crisis Management
Authority
form utility
Unemployment
28. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
Accountability
marketing strategy
psychographics
organization behavior modification
29. The level of joblessness among people actively seeking work in an economic system
Procedure
Unemployment
Price Fixing
positioning
30. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
customer service
break-even point
telemarketing
capital budgeting
31. Location
product line
Three reasons nations trade
geographics
skim pricing
32. Market or industry in which there is only one producer that can therefore set the prices on all of its products
public relations approach
Organizational Chart
SWOT analysis
Monopoly
33. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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34. The willingness and ability of buyers to purchase a good or service
First-Line Manager
common pricing strategies
Demand
Democratic Leadership Style
35. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
Matrix Structures
consumer market
Mission Statement
Officers
36. profitability - liquidity - activities - and leverage/debt
wants
types of financial ratios
telemarketing
news conference
37. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
current liabilities
decision-making role
auction
Workplace Diversity
38. A focus on developing and maintaining long-term relationships with customers - suppliers - and distribution partners for mutual benefit
consumer promotion
Top Manager
introductory stage
relationship marketing
39. Measure of a firm's short-term liquidity - calculated by adding cash - marketable securities - and receivables - then divided that sum by current liabilities; also known as the acid-test ratio
quick ratio
form utility
Merger
stages of product development
40. Elimination of rules that restrict business activity
maturity stage
Deregulation
grand strategies
social media approach
41. Something that the employee dislikes is taken away
Short-Term Goal
Quality
trademarks
negative reinforcement
42. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
Chain of Command
ratio analysis
debt-to-equity ratio
Public Goods
43. Set of organizational activities directed at attracting - developing - and maintaining an effective workforce
management by objectives (MBO)
assets equation
Human Resource Management (HRM)
Operations (Production) Management
44. Degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
customer loyalty
Manufacturer
marketing research
Contingent Worker
45. Economic system that allows individuals to pursue their own interests without undue governmental restriction
Leadership Style
function of labels
marketing concept
Private enterprise
46. The amount of money charged for a product or service
price
brand extension
Labor Productivity
possession utility
47. Intermediary who sells products directly to consumers
Controlling
Retailer
news release
Insider Trading
48. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
Service Business
private brands
Service Operations (Service Production)
communication mix
49. Approach to business management that stresses customer needs and wants - seeks long-term profitability - and integrates marketing with other functional units within the organization
social commerce
marketing concept
Supply
Inflation
50. Amounts that are currently due to a company
price
accounts receivable
liquidity ratios
steps in the strategic marketing planning process