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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of goods sold = beginning inventory + net purchases - ending inventory
Organizational Chart
cost of goods sold equation
Public Goods
depreciation
2. Cost-based pricing - price-based pricing - optimal pricing - skim pricing - penetration pricing - loss-leader pricing - auction pricing
common pricing strategies
Insider Trading
productivity - the success of the managers - and the morale of the other employees
Matrix Structures
3. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
Retailer
Deregulation
debt-to-total-assets ratio
Hostile Work Environment
4. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
permission marketing
Real GDP
Procedure
customer buying behavior
5. Product that is dissimilar from those of competitors but than can fulfill the same need
Intellectual Property
function of packaging
Substitute Product
why companies learn about customers so they can stay in touch with their current needs and wants
6. From of sexual harassment deriving from off-color jokes - lewd comments - and so forth
trademarks
stealth marketing
Hostile Work Environment
Specialty Good/Specialty Service
7. Advertising that appears on various items such as coffee mugs - pens - and calendars - designed to help keep a company's name in front of customers
specialty advertising
product life cycle
Depression
Leading
8. Illegal practice of using special knowledge about a firm for profit or gain
Insider Trading
place marketing
exchange process
Consumer Goods
9. A type of imperfect competition such that competing producers sell products that are differentiated from one another as good but not perfect substitutes (such as from branding - quality - or location). In monopolistic competition - a firm takes th
Monopolistic Competition
Nepotism
General Partnership
common pricing strategies
10. Skills in defining problems and selecting the best courses of action
Decision-Making Skills
Intellectual Property
direct marketing approach
Goods Operations (Goods Production)
11. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
Universal Product Codes
debt-to-total-assets ratio
double-entry bookkeeping
Small Business Administration (SBA)
12. Type of partnership consisting of limited partners and a general (or active) partner
Limited Partnership
market share
retained earnings
Restructuring
13. The delivery of marketing messages to people who are not aware that they are being marketing to; these messages can be delivered by either acquaintances or strangers - depending on the technique
Corporate Bond
brand names
ratio analysis
stealth marketing
14. Behavior exhibited by consumers as they consider - select - and purchase goods and services
function of packaging
place utility
organization behavior modification
customer buying behavior
15. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
Recession
stages of product development
Demand
Corporate Bond
16. Choosing one alternative from among several options
Decision Making
accounts receivable turnover ratio
product line
brand loyalty
17. This law guards against false advertising.
Wheeler-Lea Act of 1938
trade promotions
Common Law
Audit
18. A period during which aggregate output - as measured by GDP - declines
Authority
Recession
place utility
3 Economic Role
19. Management process of monotoring an organization's performance to ensure that it is meeting its goals
Controlling
Benefits
dynamic pricing
working capital
20. Total value of all goods and services produced by a national economy within a given period regardless of where the factors of production are located
Gross National Product (GNP)
Management
cash basis
contingency plans
21. The action of ensuring that operations produce products that meet specific quality standards
Quality Control
skim pricing
Crisis Management
utility
22. Form of a corporation spanning national boundaries
European Union (EU)
brand managers
Multinational (or Transnational) Corporation
Oligopoly
23. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
product line
liquidity ratios
Swot Analysis
5 C's
24. A formal pledge obligating the issuer (the company) to pay interest periodically and repay the principal at maturity
Operations (Production) Management
Corporate Bond
telemarketing
Organizational Structure
25. Internal descriptors such as attitudes - interests - values - behaviors - and habits
variable costs
psychographics
factors that influence pricing decisions
rebates
26. Informal work groups can affect ____.
co-branding
productivity - the success of the managers - and the morale of the other employees
Franchise
place utility
27. Examining your current marketing situation - assessing your opportunities and setting your objectives - and developing your market strategy
steps in the strategic marketing planning process
promotional strategy
Corporate Bond
Crisis Management
28. Assets = liabilities + owner's equity
assets equation
Corporate Strategy
stages in the life cycle of a product
net income
29. The value that a company has built up in a brand
product life cycle
brand equity
Information Technology (IT)
Procedure
30. Economic system that allows individuals to pursue their own interests without undue governmental restriction
social commerce
Socialism
Intellectual Property
Private enterprise
31. Wide variety of persuasive techniques used by companies to communicate with their target markets and the general public
promotion
product life cycle
promotional strategy
Retailer
32. Brand awareness - brand preference - brand insistence
levels of brand loyalty
Mass Production
how companies learn about customer
credit
33. Selling or supporting the sales process over the telephone
psychographics
telemarketing
commercialization
Processing
34. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
possession utility
First-Line Manager
Long-range or strategic planning
Export
35. Partnership between two or more companies to closely link their brand names together for a single product
Standard of living
Leading
Marketer
co-branding
36. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
growth strategies
discount pricing
Limited Partnership
assets equation
37. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
marketing
Recovery
Organizing
owner's equity equation
38. Process of building - maintaining - and using customer databases for the purpose of contacting customers and transacting business
Private enterprise
Custom Manufacturing
Limited Liability
database marketing
39. Law made by the authority of administrative agencies
Regulatory (Administrative) Law
cognitive dissonance
license
earnings per share
40. Beliefs about what is right or wrong and good or bad in actions that affect others
equity financing
Quality Control
Ethics
product line
41. Changing jobs or tasks from time to time
auction pricing
Mission Statement
job rotation
Copyright
42. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
brand names
place utility
Market
categories of customer communication
43. Intermediary who sells products directly to consumers
Retailer
Services
Service Operations (Service Production)
marketing research
44. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
common pricing strategies
public relations approach
Closely Held (or Private) Corporation
Ethical Behavior
45. Document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented
downsizing
database marketing
sales promotion
Business Plan
46. Sales promotion aimed at final consumers
Organization Chart
Delegation
consumer promotion
Philosophy
47. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
Goods Operations (Goods Production)
Monopolistic Competition
3 Economic Role
Goal
48. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
net income
Corporation
geographics
stages in the life cycle of a product
49. Organization's methods for dealing with emergencies
Crisis Management
Mixed Management
Patent
mission statement
50. A group of customer who need or want a particular product and have the money to buy it
Top Manager
market
Functional Strategy
psychographics