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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Use a brand name on a variety of related products
steps in the strategic marketing planning process
Long-range or strategic planning
growth strategies
family branding
2. Selling one product at a loss as a way to entice customers to consider other products
loss-leader pricing
customer buying behavior
pull strategy
risks of product-line extensions
3. Making a product available at a convenient time
time utility
S Corporation
expenses
Deregulation
4. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
responsibilities of a financial manager
discount pricing
Matrix Structures
Leadership
5. External statistical descriptors such as age - income - gender - and profession
demographics
Committee and Team Authority
Demand
place utility
6. A formal pledge obligating the issuer (the company) to pay interest periodically and repay the principal at maturity
Corporate Bond
stages of product development
types of financial ratios
demographics
7. A group of customer who need or want a particular product and have the money to buy it
market
Variance
brand managers
variable costs
8. Any 12 consecutive months used as an accounting period
revenues
fiscal year
Business Plan
debit
9. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
Oligopoly
auction pricing
news release
time utility
10. Product made or grown domestically but sold abroad
Export
debt-to-equity ratio
Venture Capital Company
generic products
11. Statement of a firm's financial position on a particular date; also known as a statement of financial position
balance sheet
objectives
delegate the task
operating expenses
12. Employee hired on something other than a full-time basis to supplement an organization's permanent workforce
Workplace Diversity
Market
Three reasons nations trade
Contingent Worker
13. Exclusive right to manufacture - sell or use a new invention - prevents someone from stealing and profiting from your invention
Custom Manufacturing
Retrenchment
Supply Chain (Value Chain)
Patent
14. In a ____ authority originates at the top and moves downward in a line.
telemarketing
empowerment
line organization
capital investments
15. A detailed series of related steps or tasks written to implement a policy is called a ____.
Procedure
social media approach
discount pricing
growth stage
16. Management process of determining how to best arrange an organization's resources and activities into a coherent structure
Organizing
brand
Top Manager
Substitute Product
17. The collection and analysis of information for making marketing decisions
marketing research
Standard of living
return on equity ratio
Mission Statement
18. Process of scanning the business environment for threats and opportunities
Quality Control
break-even analysis
financial control
Environmental Analysis
19. People are lazy
marketing mix
Organization Chart
license
theory x
20. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
push strategy
Matrix Structures
Unethical Behavior
Sarbanes-Oxley Act of 2002 (Sarbox)
21. Beliefs about what is right or wrong and good or bad in actions that affect others
productivity - the success of the managers - and the morale of the other employees
trade promotions
balance sheet
Ethics
22. Elimination of rules that restrict business activity
direct mail
strategic marketing planning
activity ratios
Deregulation
23. An increase in liabilities
exchange process
debit
line organization
variable costs
24. A phase of the business cycle when most people who want to work are working and businesses produce goods and services in record numbers
Mass Production
Benefits
marketing research
Prosperity
25. Introducing a new product at a low price in hopes of building sales volume quickly
marketable securities
cost of goods sold
Work Specialization
penetration pricing
26. Measure of a firm's ability to carry long-term debt - calculated by divided total liabilities by total assets
levels of brand loyalty
form utility
Herzberg's two-factor theory
debt-to-total-assets ratio
27. A leadership style where the manager is directive and controlling
Pure Competition
Tactical Management
Expert Influence
Certificate of Incorporation
28. Costs created in the process of generating revenues
Monopolistic Competition
Organizational Stakeholders
expenses
delegate the task
29. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
decline stage
a continuous-flow operating system
Board of Directors
organization behavior modification
30. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
permission marketing
Contingent Worker
generic products
revenues
31. Intermediary who sells products directly to consumers
Contingent Worker
Flat Organizational Structure
Service Business
Retailer
32. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
Long-range or strategic planning
Corporate Governance
accounts receivable turnover ratio
Authority
33. Vying among businesses for the same resources or customers
Competition
capital budgeting
Philosophy
statement of cash flows
34. Start with the cost of producing a good or a service and then add a markup to the cost of the product to produce a product
price based pricing
price
cost based pricing
Outsourcing
35. Classification of customers on the basis of their psychological makeup - interests - and lifestyles
debt-to-total-assets ratio
inventory turnover ratio
Supply
psychographics
36. A period during which aggregate output - as measured by GDP - declines
private brands
activity ratios
Recession
contract
37. Manager responsible for implementing the strategies and working toward the goals set by top managers
Laws
Middle Manager
Chain of Command
Sole Proprietership
38. Organization for economic - social - and security cooperation among European nations
customer service
psychographics
downsizing
European Union (EU)
39. The creation and sharing of product-related information among customers and potential customers
brand managers
social commerce
Accountability
decline stage
40. Process of building - maintaining - and using customer databases for the purpose of contacting customers and transacting business
demographics
Expert Influence
Bankruptcy
database marketing
41. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
current ratio
Reward Influence
Quid Pro Quo Harassment
Variance
42. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position
Business (or Competitive) Strategy
downsizing
expenses
promotional strategy
43. Delegating more power to employees
organization behavior modification
empowerment
need
merger
44. Making decisions without consulting anyone
Retrenchment
Position Influence
assets
Autocratic Leadership style
45. Managers and workers cooperating as a team
Reward Influence
close the books
Democratic Leadership Style
commercialization
46. Organization in which most decision-making authority is held by upper-level management
marketing research
Inflation
skim pricing
Centralized Organization
47. Something produced by the intellect or mind that has commercial value
Three reasons nations trade
Price Fixing
price
Intellectual Property
48. Gathering of media representatives at which companies announce new information; also called a press conference or press briefing
Small Business Administration (SBA)
news conference
auction
merger
49. Activities producing intangible and tangible products - such as entertainment - transportation - and education
it produces the greatest amount of good for the greatest number
cost based pricing
Service Operations (Service Production)
balance sheet
50. Where products are conveniently placed for customers
geographics
liabilities
place utility
Organization Chart