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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Behavior exhibited by consumers as they consider - select - and purchase goods and services
customer buying behavior
Flat Organizational Structure
strategic marketing planning
Monopoly
2. Physical products purchased by consumers for personal use
Consumer Goods
Joint Venture
owner's equity
marketing concept
3. A forecast of financial requirements and the financing sources to be used
Goods Operations (Goods Production)
marketing research
public relations
financial plan
4. Roles of shareholders - directors - and other managers in corporate decision making and accountability
psychographics
Decentralized Organization
Business (or Competitive) Strategy
Corporate Governance
5. Customer value created by converting raw materials and other inputs into finished goods and services
Goal
form utility
market share
Business Ethics
6. Stocks - bonds - and other investments that can be turned into cash quickly
cost of goods sold equation
private brands
marketable securities
General (Active) Partner
7. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
strategic marketing planning
contingency plans
Decentralized Organization
Socialism
8. Where products are conveniently placed for customers
Swot Analysis
empowerment
market
place utility
9. A form of collusion - agree to charge the same prices - usually higher than the price set by competition
Marketer
Price Fixing
merger
contract
10. A series of related products offered by a firm
demographics
elements of a company's marketing mix
Retrenchment
product line
11. Codified rules of behavior enforced by society
exchange process
Laws
Decentralized Organization
debt-to-equity ratio
12. Characteristic of centralized companies with multiple layers of management
Tall Organizational Structure
how companies learn about customer
Safety
auction pricing
13. Arises when group members recognize that the leader has special expertise in the area
delegate the task
Processing
Imperfect Competition
Expert Influence
14. Top manager who is responsible for the overall performance of a corporation
Corporate Governance
Long-range or strategic planning
Chief Executive Officer (CEO)
target markets
15. Process by which the world is becoming a single interdependent system
Organizing
return on sales
Deregulation
Globalization
16. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
Organization Chart
it produces the greatest amount of good for the greatest number
horizontal analysis
Audit
17. Formal agreement to set prices. Sometimes illegal - but is typically secretive
Environmental Analysis
Collusion
debit
inside board members
18. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
geographic segmentation
middle management
Matrix Structures
Three reasons nations trade
19. Advertising sent directly to potential customers - usually through the mail
direct mail
Business (or Competitive) Strategy
fiscal year
positive reinforcement
20. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
Chief Executive Officer (CEO)
Substitute Product
marketing research
Purchasing Power Party
21. Obligations that must be next within a year
current liabilities
steps in the strategic marketing planning process
Authority
Marketing
22. Positive reinforcement - negative reinforcement - punishment
market share
Ethics
limitations of marketing research
organization behavior modification
23. The price of your nation's currency is in terms of another nation's currency
price elasticity
Exchange Rate
function of labels
debt-to-equity ratio
24. Measures income earned on owners' investment - formula: Net income/total owners' equity
Real GDP
direct marketing approach
capital investments
return on equity ratio
25. The state of being certain that adverse effects will not be caused by some agent under defined conditions
Safety
brand extension
Reward Influence
Procedure
26. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
Variance
corporate strategies
news release
debt financing
27. Vying among businesses for the same resources or customers
Competition
Human Resource Management (HRM)
penetration pricing
capital budgeting
28. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
Gross National Product (GNP)
market segmentation
earnings per share
Business Plan
29. Agreement to gradually eliminate tariffs and other trade barriers among the United States - Canada - and Mexico
Gross National Product (GNP)
inside board members
North American Free Trade Agreement (NAFTA)
Publicly Held (or Public) Corporation
30. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
net income
Long-range or strategic planning
depreciation
demographics
31. Way of recording financial transactions that requires two entries for every transaction so that the accounting equation is always kept in balance
cost of goods sold equation
double-entry bookkeeping
public relations
product life cycle
32. A statement of what is to be accomplished that is expressed in singular - specific - and measurable terms with a target date
skim pricing
Board of Directors
objectives
activity ratios
33. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
Services
earnings per share
Leadership
financial plan
34. Complete list of all products that a company offers for sale
skim pricing
Labor Productivity
double-entry bookkeeping
product mix
35. Strategy whereby a firm sells one or more of its business units
Divestiture
Monopolistic competition
accrual basis
Chain of Command
36. Ratio between net income after taxes and net sales; also known as profit margin
widgets
return on sales
Tactical Management
Consumer Goods
37. Product that is dissimilar from those of competitors but than can fulfill the same need
financial control
Short-range or operational planning
downsizing
Substitute Product
38. Ethical or unethical behaviors by employees in the context of their jobs
Business Ethics
transaction
loss-leader
dynamic pricing
39. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
forecasting
accrual basis
personal selling
direct mail
40. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
test marketing
Marketing
ways to expand a product line
Corporate Bond
41. By studying consumer buying behavior - conducting market research - and capturing and analyzing consumer data
sales promotion
Strategy
how companies learn about customer
growth through direction state
42. Creating a flatter organization structure normally cutting out middle management
Strategic Alliance
responsibilities of a financial manager
gross profit
downsizing
43. The practice of paying suppliers and distributors to perform certain business processes or to provide needed materials or services
Insider Trading
advertising approach
Outsourcing
profitability ratios
44. Examining your current marketing situation - assessing your opportunities and setting your objectives - and developing your market strategy
steps in the strategic marketing planning process
bundling
categories of customer communication
Inflation
45. Advertising that appears on various items such as coffee mugs - pens - and calendars - designed to help keep a company's name in front of customers
Goods Operations (Goods Production)
Collusion
persuasive advertising
specialty advertising
46. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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47. Transferring work to another country
Officers
Monopolistic competition
financial control
Out-sourcing
48. Offering a temporary reduction in price
Perfect competition
close the books
gross profit
discount pricing
49. Body of decisions handed down by courts ruling on individual cases
brand
Common Law
stealth marketing
marketing concept
50. The various appliances and devices for creating - storing - exchanging - and using information in diverse modes - including visual images - voice - multimedia - and business data
Business Ethics
Crisis Management
Information Technology (IT)
Gross Domestic Product (GDP)