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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Agreement to produce and market another company's product in exchange for a royalty or fee
assets equation
geodemographics
categories of customer communication
license
2. Motivator and hygiene factors need to be met to prevent dissatisfaction
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3. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
Divestiture
Venture Capital Company
Supply Chain (Value Chain)
Standard of Living
4. Online ads that are linked to search engine results or website content
Services
grand strategies
search advertising
working capital
5. Changing jobs or tasks from time to time
customer loyalty
job rotation
productivity - the success of the managers - and the morale of the other employees
capital budgeting
6. A Theory Y manager is most likely to ____.
assume that all workers are content with their work
growth stage
Public Goods
General Partnership
7. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
Organizational Chart
Joint Venture
Labor Productivity
institutional advertising
8. Market structure that does not meet all conditions of perfect competition - three catagories: monopolistic - oligopoly & monopoly
Natural monopoly
Imperfect Competition
stages of product development
management by objectives (MBO)
9. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
positioning
customer loyalty
Theory Z
function of labels
10. Process of planning - organizing - leading and controlling an organization's resources to achieve its goals
Management
Long-range or strategic planning
grand strategies
activity ratios
11. Paid - nonpersonal communication to a target market from an identified sponsor using mass communications channels
widgets
distribution channels
advertising
Sexual Harassment
12. Discount offered by producers to wholesalers and retailers
product line
trade allowance
communication mix
ways to expand a product line
13. Marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest
family branding
market segmentation
permission-based marketing
theory y
14. Type of partnership consisting of limited partners and a general (or active) partner
geographics
common pricing strategies
Small Business Administration (SBA)
Limited Partnership
15. Intermediary who sells products directly to consumers
Safety
Convenience Good/Convenience Service
Retailer
online display advertising
16. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
Leadership
Labor Relations
geodemographics
revenues
17. Formal agreement to set prices. Sometimes illegal - but is typically secretive
quality control circles
fringe benefit
Collusion
accounts payable
18. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
Chain of Command
Ethical Behavior
database marketing
Board of Directors
19. Wide range of events and activities (including coupons - rebates - contests - in-store demonstrations - free samples - trade shows - and point-of-purchase displays) designed to stimulate interest in a product
sales promotion
Authority
positive reinforcement
Recession
20. When organizations change raw materials into finished goods
product mix
Labor Relations
Strategy
form utility
21. Planning and control tool that reflects expected revenues - operating expenses - and cash receipts and outlays
Services
assets equation
budget
Recession
22. Economy in which individuals control production and allocation decisions through supply and demand
horizontal analysis
pull strategy
primary factors of market segmentation
Market economy
23. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
opportunity cost
Organizational Stakeholders
break-even point
Telemarketing
24. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
Manufacturer
common pricing strategies
Recession
S Corporation
25. The act of transferring net revenue and expense account balances to retained earnings for the period
permission marketing
close the books
Organizational Chart
liabilities
26. Measure of time a company takes to turn its accounts receivable into cash - calculated by divided sales by the average value of accounts receivable for a period
5 C's
contingency plans
Limited Liability Corporation (LLC)
accounts receivable turnover ratio
27. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
horizontal analysis
Acquisition
quick ratio
Publicly Held (or Public) Corporation
28. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
Chain of Command
push strategy
Long-range or strategic planning
loss-leader
29. Top management team of a corporation
Herzberg's two-factor theory
Officers
Out-sourcing
auction pricing
30. Business with two or more owners who share in both the operation of the firm and the financial responsibility for its debts
Business Plan
General Partnership
Board of Directors
social media
31. This law guards against false advertising.
gross profit
Corporate Governance
revenues
Wheeler-Lea Act of 1938
32. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
brand
marketing concept
unity of command
market segmentation
33. In bookkeeping - an increase in assets
credit
activity ratios
Certificate of Incorporation
ways to expand a product line
34. Way of recording financial transactions that requires two entries for every transaction so that the accounting equation is always kept in balance
marketable securities
Private enterprise
double-entry bookkeeping
Position Influence
35. Measure how well a company is managing assets; two types inventory turnover and accounts receivable turnover
Export
activity ratios
authority
corporate strategies
36. The marketer must decide whether to keep the product and reduce its costs to compensate for declining sales or to discontinue it
Limited Liability Corporation (LLC)
customer service
decline stage
Strategy
37. Method of calculating the minimum volume of sales needed at a given price to cover all costs
Retrenchment
marketable securities
break-even analysis
Manufacturer
38. Making decisions without consulting anyone
Autocratic Leadership style
co-branding
it produces the greatest amount of good for the greatest number
online display advertising
39. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
Regulatory (Administrative) Law
brand
contingency plans
net income
40. Intermediary who sells products to other businesses for resale to final consumers
certain disabilities and illnesses
Wholesaler
middle management
net income
41. Something that the employee dislikes is taken away
push strategy
Variance
negative reinforcement
premiums
42. Legal principal holding investors liable for a firm's debts only to the limits of their personal investments in it
Chief Executive Officer (CEO)
Limited Liability
Mission Statement
Environmental Analysis
43. Something produced by the intellect or mind that has commercial value
Intellectual Property
Industrial Goods
Monopolistic Competition
debt ratios
44. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
fiscal year
Corporation
it produces the greatest amount of good for the greatest number
Private enterprise
45. A business firm that does things for you instead of making or makerting products
distribution channels
cost of goods sold
debt-to-equity ratio
Service Business
46. Legal principal holding owners responsible for paying off all debts of a business
Decision Making
Unlimited Liability
brand loyalty
market share
47. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
return on investment
marketing concept
Limited Liability Corporation (LLC)
demographics
48. An extra amount of time granted to a party to make a payment
current ratio
brand
Venture Capital Company
Extension
49. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Out-sourcing
Quid Pro Quo Harassment
national brands
return on investment
50. Cost of producing or acquiring a company's products for sale during a given period
cost of goods sold
place utility
S Corporation
Herzberg's two-factor theory
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