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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Body of decisions handed down by courts ruling on individual cases
Common Law
objectives
psychographics
skim pricing
2. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
pull strategy
fringe benefit
stages of product development
capital budgeting
3. Changes the form of material so they can be consumed or used to manufacture other products
unity of command
Organizational Structure
contingency plans
Processing
4. The purchase of one company by another
integrated marketing communications
working capital
brand equity
Acquisition
5. Media: networks - audience: potential buyers - intensity: passive/active - purpose: inform - persuade - remind
social media approach
social media
Limited Liability Corporation (LLC)
Leadership
6. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
general expenses
push strategy
Theory Z
price based pricing
7. All costs of operation that are not included under cost of goods sold
operating expenses
stages of product development
need
national brands
8. Is the way in which tasks in an organization are divided into separate jobs. - Also known as division of labor - Assembly line worker.
Unethical Behavior
Work Specialization
skim pricing
telemarketing
9. A business that is involvec with moving goods from producers to consumers
behavioral segmentation
assets
Marketer
Out-sourcing
10. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
Supply Chain (Value Chain)
product life cycle
revenues
geodemographics
11. Behavior conforming to generally accepted social norms concerning beneficial and harmful actions
growth through direction state
Ethical Behavior
horizontal analysis
Strategy
12. Large-scale production and distribution of a product
demographics
cost of goods sold
close the books
commercialization
13. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
Oligopoly
advertising approach
Tall Organizational Structure
direct marketing
14. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
3 Economic Role
why companies learn about customers so they can stay in touch with their current needs and wants
Delegation
Matrix Structures
15. Products having nonphysical features - such as information - expertise - or an activity that can be purchased
S Corporation
Services
advertising approach
Franchise
16. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
Prosperity
a continuous-flow operating system
place marketing
gross profit
17. By studying consumer buying behavior - conducting market research - and capturing and analyzing consumer data
Mission Statement
how companies learn about customer
Out-sourcing
need
18. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
Inflation
responsibilities of a financial manager
Operations (Production) Management
stages in the life cycle of a product
19. Customer value created by converting raw materials and other inputs into finished goods and services
form utility
price
Maslow's hierarchy of needs
Herzberg's two-factor theory
20. Flow of information - materials - and services that starts with raw-materials suppliers and continues adding value through other stages in the network of firms until the product reaches that end customer
penetration pricing
Business Cycle
customer buying behavior
Supply Chain (Value Chain)
21. Customer value created when someone takes ownership of a product
consumer market
possession utility
Organization Chart
social media approach
22. Goal set for an extended time - typically 5 years or more in the future
marketing concept
liquidity ratios
Long-Term Goal
time utility
23. Statement of a firm's financial position on a particular date; also known as a statement of financial position
return on equity ratio
push strategy
balance sheet
Retrenchment
24. Reporting relationships within a company
Chain of Command
Gross National Product (GNP)
price based pricing
distribution channels
25. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
Decentralized Organization
categories of customer communication
Wheeler-Lea Act of 1938
liabilities
26. The act of transferring net revenue and expense account balances to retained earnings for the period
close the books
customer service
Oligopoly
revenues
27. Where products are conveniently placed for customers
break-even analysis
place utility
Unethical Behavior
market share
28. Statement or document that defines the direction and scope of the promotional activities that a company will use to meet its marketing objectives
promotional strategy
Laws
price
Human Resource Management (HRM)
29. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
Purchasing Power Party
Telemarketing
institutional advertising
discount pricing
30. Alternative plans to be implemented if uncontrollable event occur
contingency plans
permission marketing
functional strategies
trade promotions
31. Larger visual and multimedia ads that appear on websites
brand extension
Leadership
Intellectual Property
online display advertising
32. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
objectives
push strategy
vertical analysis
Organizational Stakeholders
33. Form of nonstore retailing in which the telephone is used to sell directly to consumers
price
Chain of Command
Telemarketing
accrual basis
34. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
Prime Rate
promotion
growth strategies
return on sales
35. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
institutional advertising
market segmentation
brand loyalty
Unemployment
36. 12 month accounting period that begins on January 1 and ends on December 31
calendar year
organizational market
common pricing strategies
Herzberg's two-factor theory
37. Ratio between net income after taxes and total owners' equity; also known as return on equity
Hostile Work Environment
Span of Control
return on investment
grand strategies
38. Break-even point = fixed costs/ (selling price - variable costs per unit)
Services
long-term liabilities
primary factors of market segmentation
break-even point equation
39. Charging a high price for a new product during the introductory stage and lowering the price later
Quality
Autocratic Leadership style
skim pricing
schematic of marketing process
40. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
cost of goods sold
Privatization
Publicly Held (or Public) Corporation
Unethical Behavior
41. Illegal practice of using special knowledge about a firm for profit or gain
trade promotions
skim pricing
Insider Trading
Recession
42. Making decisions without consulting anyone
maturity stage
Telemarketing
Autocratic Leadership style
Custom Manufacturing
43. Personal communication between a seller and one or more potential buyers
Organizing
capital investments
personal selling
target markets
44. The combined use of tactical and strategic management
Mixed Management
family branding
Public Goods
Telemarketing
45. A business firm that does things for you instead of making or makerting products
Centralized Organization
social commerce
Service Business
brand mark
46. Individuals or households that buy goods and services for personal use
capital investments
price elasticity
Limited Liability Corporation (LLC)
consumer market
47. Internal descriptors such as attitudes - interests - values - behaviors - and habits
positioning
Chief Executive Officer (CEO)
Supply Chain (Value Chain)
psychographics
48. Informal communication between customers and potential customers
word of mouth
quality control circles
Swot Analysis
brand
49. Management process of monotoring an organization's performance to ensure that it is meeting its goals
Controlling
risks of product-line extensions
Sexual Harassment
search advertising
50. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
long-term liabilities
Business Cycle
a continuous-flow operating system
direct marketing approach