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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Obligations that must be next within a year
Corporation
Extractor
current liabilities
Labor Relations
2. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
Labor Productivity
Maslow's hierarchy of needs
communication mix
limitations of marketing research
3. Form of a corporation spanning national boundaries
Multinational (or Transnational) Corporation
social media approach
debit
place marketing
4. Beliefs about what is right or wrong and good or bad in actions that affect others
marketing mix
common pricing strategies
Ethics
productivity - the success of the managers - and the morale of the other employees
5. Obtain goods they cannot produce - reflect comparative advantage - and create jobs
owner's equity equation
Three reasons nations trade
limitations of marketing research
market segmentation
6. Media: news release; audience: broad - intensity: passive - active; purpose: inform
communication mix
public relations approach
Recovery
Outsourcing
7. Amounts that are currently due to a company
Authority
family branding
accounts receivable
Limited Partnership
8. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
Small Business Administration (SBA)
trade promotions
why companies learn about customers so they can stay in touch with their current needs and wants
discount pricing
9. Current assets minus current liabilities
Venture Capital Company
Chain of Command
double-entry bookkeeping
working capital
10. The ability to carry out a task
authority
strategic marketing planning
Strategic Management
product advertising
11. Internal descriptors such as attitudes - interests - values - behaviors - and habits
wants
price elasticity
trade allowance
psychographics
12. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
Purpose of Strategic Planning
Certificate of Incorporation
Long-range or strategic planning
Affirmative Action
13. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life
Outsourcing
depreciation
Committee and Team Authority
Strategy
14. Larger visual and multimedia ads that appear on websites
Management
online display advertising
place utility
debt ratios
15. Hybrid of a closely held corporation and a partnership - organized and operated like a corporation but treated as a partnership for tax purposes
S Corporation
Ethical Behavior
strategic marketing planning
Inflation
16. Specification of the jobs to be done within an organization and the ways in which they relate to one another
Long-range or strategic planning
Organizational Structure
Wheeler-Lea Act of 1938
break-even point
17. Set of organizational activities directed at attracting - developing - and maintaining an effective workforce
Audit
common pricing strategies
responsibilities of a financial manager
Human Resource Management (HRM)
18. Statement or document that defines the direction and scope of the promotional activities that a company will use to meet its marketing objectives
product life cycle
promotional strategy
Organizational Stakeholders
debt financing
19. Organization in which most decision-making authority is held by upper-level management
accounting equation
Business Plan
Monopolistic competition
Centralized Organization
20. 12 month accounting period that begins on January 1 and ends on December 31
social media
General (Active) Partner
Multinational (or Transnational) Corporation
calendar year
21. Organization in which a great deal of decision-making authority is delegated to levels of management at points below the top
Import
trade allowance
Decentralized Organization
assume that all workers are content with their work
22. Process of building - maintaining - and using customer databases for the purpose of contacting customers and transacting business
database marketing
retained earnings
merger
bundling
23. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
Intellectual Property
Management
ways to expand a product line
skim pricing
24. Law created by consistitution(s) or by federal - state - or local legislative acts
activity ratios
calendar year
Statutory Law
skim pricing
25. Mechanism for exchange between buyers and sellers of a particular good or service
Market
levels of brand loyalty
Limited Partner
geodemographics
26. Method of calculating the minimum volume of sales needed at a given price to cover all costs
Industrial Goods
break-even analysis
utility
family branding
27. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
quality control circles
Regulatory (Administrative) Law
assume that all workers are content with their work
management by objectives (MBO)
28. In bookkeeping - an increase in assets
geodemographics
Corporate Bond
credit
growth stage
29. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
quick ratio
Depression
financial plan
steps in the strategic marketing planning process
30. The price of your nation's currency is in terms of another nation's currency
Exchange Rate
Matrix Structures
distribution channels
persuasive advertising
31. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
Audit
advertising approach
Organizational Stakeholders
debt financing
32. The degree to which customers continue to purchase a specific brand
brand loyalty
Exchange Rate
Work Specialization
Expert Influence
33. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
trade allowance
grand strategies
merger
Procedure
34. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
marketing strategy
current ratio
marketing concept
possession utility
35. A period during which aggregate output - as measured by GDP - declines
Recession
strategic marketing planning
market segmentation
net income
36. Lots of leeway to workers to meet goals
trade promotions
laissez-faire Leadership style
Monopolistic competition
contingency plans
37. Categorization of customers according to their geographical location
geographic segmentation
empowerment
growth strategies
target markets
38. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
license
Purpose of Strategic Planning
stages of product development
penetration pricing
39. A large number of identical products are assembled using a continuous - efficient procedure
loss-leader
Mass Production
accrual basis
Sarbanes-Oxley Act of 2002 (Sarbox)
40. Is the way in which tasks in an organization are divided into separate jobs. - Also known as division of labor - Assembly line worker.
types of utility
Accountability
Organizational Stakeholders
Work Specialization
41. The creation and sharing of product-related information among customers and potential customers
social commerce
opportunity cost
psychographics
functional strategies
42. Ratios that measure the effectiveness of the firm's use of its resources
need
North American Free Trade Agreement (NAFTA)
activity ratios
cost of goods sold equation
43. Help identify and distinguish the product - provide information about the product such as ingredients - shelf life - operating procedures - and UPC codes which are used for scanning sales information and monitoring inventory and pricing
function of labels
Monopoly
Supply
Middle Manager
44. A leadership style where managers are less directive and involved employees in decision making
Strategic Management
unity of command
behavioral segmentation
risks of product-line extensions
45. Single year; A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets - liabilities and equities) in a balance sheet is represented as a proportion of the total account; income statement
Herzberg's two-factor theory
behavioral segmentation
vertical analysis
permission-based marketing
46. Where products are conveniently placed for customers
Expert Influence
theory x
place utility
cost based pricing
47. ____ strategy is a plan to reverse negative trends in a company - such as the losses in sales.
social commerce
Goals
Work Specialization
Retrenchment
48. Legal principal holding investors liable for a firm's debts only to the limits of their personal investments in it
Limited Liability
skim pricing
line organization
cost of goods sold equation
49. A business firm that does things for you instead of making or makerting products
liquidity ratios
Three reasons nations trade
Service Business
geographic segmentation
50. Power to make the decisions necessary to complete a task
target markets
brand managers
Authority
customer loyalty