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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
current ratio
Mixed Management
sales promotion
Audit
2. Cost of producing or acquiring a company's products for sale during a given period
Procedure
marketing strategy
Span of Control
cost of goods sold
3. Advertising that seeks to create goodwill and to build a desired image for a company rather than to sell specific products
ways to expand a product line
institutional advertising
specialty advertising
advertising approach
4. Corporation whose stock is held by only a few people and is not available for sale to the general public
Closely Held (or Private) Corporation
Committee and Team Authority
functional strategies
Competition
5. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Functional Strategy
Environmental Analysis
Limited Liability Corporation (LLC)
Universal Product Codes
6. A phase marked by a prolonged period of high unemployment - weak sales of goods and services - and business failure
positioning
Depression
activity ratios
skim pricing
7. Market or industry characterized by numerous buyers and relatively numerous sellers trying to differentiate their products from those of competitors
Environmental Analysis
bundling
Socialism
Monopolistic competition
8. Introducing a new product at a low price in hopes of building sales volume quickly
geographic segmentation
Pure Competition
brand loyalty
penetration pricing
9. Obligation employees have to their manager for the successful completion of an assigned task
Insider Trading
distribution channels
Accountability
statement of cash flows
10. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
market segmentation
Intellectual Property
Imperfect Competition
relationship marketing
11. Goal set for the very near future
Export
debt-to-total-assets ratio
levels of brand loyalty
Short-Term Goal
12. Complete list of all products that a company offers for sale
Consumer Goods
product mix
push strategy
Marketer
13. The processes and behaviors used by someone - such as a manager - to motivate - inspire - and influence the behaviors of others
Processing
Leadership
Business Ethics
activity ratios
14. The way you live as measure by the kinds and quality of goods and services you can afford
Market economy
Standard of Living
Service Business
Organizational Stakeholders
15. Business that is legally considered an entity separate from its owners and is liable for its own debts; owners' liabilities extend to the limits of their investments
Swot Analysis
Corporation
middle management
Variance
16. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
working capital
brand names
Unlimited Liability
decision-making role
17. Activities needed to move a product efficiently from manufacturer to consumer
accounts receivable turnover ratio
earnings per share
Physical Distribution
stealth marketing
18. Use a brand name on a variety of related products
family branding
debt financing
Sarbanes-Oxley Act of 2002 (Sarbox)
Physical Distribution
19. Activities producing tangible products such as radios - newspapers - buses and textbooks
Goods Operations (Goods Production)
Sole Proprietership
contract
Leading
20. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
marketing strategy
Retailer
accrual basis
Supply Chain (Value Chain)
21. The quantity of a good that an average worker can produce in an hour
promotional strategy
Span of Control
Labor Productivity
Deregulation
22. Cost of goods sold = beginning inventory + net purchases - ending inventory
Goods Operations (Goods Production)
Crisis Management
cost of goods sold equation
assume that all workers are content with their work
23. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
introductory stage
auction pricing
Matrix Structures
penetration pricing
24. Selling or supporting the sales process over the telephone
telemarketing
Short-range or operational planning
marketing research
Contingent Worker
25. 1. 5 C's (customer - company - competitors - collaborators - context) 2. market segmentation - selection of target market - product/service positioning 3. product attributes - pricing parts - promotion - placement 4. recruit customer - reta
equity financing
form utility
schematic of marketing process
sales promotion
26. Markets focus on increasing the product's market share
growth stage
Management Information System (MIS)
it produces the greatest amount of good for the greatest number
selling expenses
27. Economy in which individuals control production and allocation decisions through supply and demand
delegate the task
contract
Market economy
Unemployment
28. Applying a successful brand name to a new product category
Prime Rate
Chief Executive Officer (CEO)
place utility
brand extension
29. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
Delegation
trade promotions
Limited Liability
fiscal year
30. A ____ is an agreement between two parties to carry out a transaction - such as the sale of goods from a seller to buyer.
contract
marketing
brand equity
Gross National Product (GNP)
31. Business costs that remain constant regardless of the number of units produced
fixed costs
Competition
categories of customer communication
fiscal year
32. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position
Recession
steps in the strategic marketing planning process
Wholesaler
Business (or Competitive) Strategy
33. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
customer service
return on sales
empowerment
geodemographics
34. Money paid to acquire something of permanent value in a business
cost of goods sold
capital investments
depreciation
Copyright
35. Specification of the jobs to be done within an organization and the ways in which they relate to one another
institutional advertising
Services
Organizational Structure
strategic marketing planning
36. Ethical or unethical behaviors by employees in the context of their jobs
skim pricing
close the books
Business Ethics
financial control
37. Delegating more power to employees
empowerment
Business Cycle
telemarketing
Short-range or operational planning
38. The four key elements of marketing strategy: product - price - distribution - and promotion
Organizing
skim pricing
marketing mix
cost of goods sold
39. Power of a good or services to satisfy a human need
utility
cost based pricing
Three reasons nations trade
Inflation
40. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
Specialty Good/Specialty Service
Identity Influence
trademarks
customer service
41. Ratios that measure a firm's reliance on debt financing of its operations
loss-leader
debt ratios
specialty advertising
Mission Statement
42. Somethings needed by a community and provided by its government
current liabilities
Unethical Behavior
Public Goods
Audit
43. Creating a flatter organization structure normally cutting out middle management
marketing mix
Multinational (or Transnational) Corporation
downsizing
quality control circles
44. Goal set for an extended time - typically 5 years or more in the future
Herzberg's two-factor theory
factors that influence pricing decisions
Long-Term Goal
forecasting
45. Formal agreement to set prices. Sometimes illegal - but is typically secretive
Collusion
place marketing
financial control
Long-range or strategic planning
46. All the operating expenses associated with marketing goods or services
growth through direction state
selling expenses
Goods Operations (Goods Production)
geographic segmentation
47. Identification and analysis of organizational strengths and weaknesses and environmental opportunities and threats as part of strategy formulation
owner's equity
Purchasing Power Party
Swot Analysis
Mixed Management
48. Alternative plans to be implemented if uncontrollable event occur
need
cash basis
Monopoly
contingency plans
49. Categorization of customers according to their relationship with products or response to product characteristics
Reward Influence
behavioral segmentation
trade allowance
opportunity cost
50. A prolonged and deep recession
maturity stage
Depression
dynamic pricing
Outcome-based ethics