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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The movement of an economy from one condition to another and back again
Consumer Goods
Prime Rate
Business Cycle
psychographics
2. Good or service used as the basis of commerce
Reward Influence
Export
product
Inflation
3. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
objectives
Maslow's hierarchy of needs
opportunity cost
Leading
4. Process of dealing with employees who are represented by a union
Labor Relations
cause-related marketing
Affirmative Action
Workplace Diversity
5. A business that grows products or takes raw material from nature
Autocratic Leadership style
Extractor
assume that all workers are content with their work
Custom Manufacturing
6. Manager responsible for implementing the strategies and working toward the goals set by top managers
Middle Manager
stages in the life cycle of a product
horizontal analysis
place utility
7. A series of related products offered by a firm
steps in the strategic marketing planning process
brand extension
growth through direction state
product line
8. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
Monopolistic competition
institutional advertising
Prime Rate
cost based pricing
9. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
utility
Capitalism
Management
news release
10. A sustained increase in the general level of prices
Inflation
public relations approach
co-branding
Gross National Product (GNP)
11. Method of calculating the minimum volume of sales needed at a given price to cover all costs
Export
break-even analysis
statement of cash flows
Three reasons nations trade
12. Group of small investors who invest money in companies with rapid growth potential
decision-making role
Venture Capital Company
empowerment
Delegation
13. Pricing selling one product at a loss as a way to entice customers to consider other products
loss-leader
behavioral segmentation
Strategic Management
Price Fixing
14. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
Services
trade promotions
current liabilities
depreciation
15. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
categories of customer communication
Price Fixing
statement of cash flows
push strategy
16. Agreement to produce and market another company's product in exchange for a royalty or fee
Market economy
cognitive dissonance
news release
license
17. Study of statistical characteristics of a population
current ratio
demographics
Business Cycle
Unemployment
18. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments
direct marketing
fixed costs
functional strategies
double-entry bookkeeping
19. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
market segmentation
categories of customer communication
Prosperity
assets
20. Informal work groups can affect ____.
Restructuring
Nepotism
productivity - the success of the managers - and the morale of the other employees
Organization Chart
21. Authority granted to committees or teams involved in a firm's daily operations
Committee and Team Authority
Goals
primary factors of market segmentation
unity of command
22. Media: mail - telephone - internet - audience: target potential buyers - intensity: passive - purpose: persuade
Expert Influence
marketable securities
direct marketing approach
marketing research
23. A period where demand begins to decrease - businesses lower production of goods and services - unemployment begins to rise - and GDP growth slows for two or more quarters
Recession
theory y
Marketing
cost of goods sold
24. Form of a corporation spanning national boundaries
Functional Strategy
Multinational (or Transnational) Corporation
marketing research
certain disabilities and illnesses
25. Strategies that deal with the most important aspects of the company's operations and provide overall direction for the company are known as ____.
contingency plans
owner's equity equation
gross profit
corporate strategies
26. The principal that exchange rates are set so that the prices of similar products in different countries are about the same
contract
Intellectual Property
cause-related marketing
Purchasing Power Party
27. Cost of producing or acquiring a company's products for sale during a given period
Goal
brand mark
cost of goods sold
debt-to-equity ratio
28. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
marketing research
general expenses
revenues
break-even analysis
29. Reporting relationships within a company
Chain of Command
Middle Manager
marketing
license
30. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
objectives
Publicly Held (or Public) Corporation
Theory Z
merger
31. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
Small Business Administration (SBA)
Labor Union
downsizing
a continuous-flow operating system
32. Objective that a business hopes and plans to achieve
geographics
Limited Liability Corporation (LLC)
Goal
brand names
33. Categorization of customers according to their geographical location
family branding
maturity stage
geographic segmentation
product
34. Products having nonphysical features - such as information - expertise - or an activity that can be purchased
Middle Manager
customer service
Natural monopoly
Services
35. Advertising sent directly to potential customers - usually through the mail
direct mail
3 Economic Role
place marketing
decision-making role
36. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
persuasive advertising
public relations
Mass Production
Unethical Behavior
37. Refers to policies that take factors including 'race - color - religion - gender - sexual orientation or national origin' into consideration in order to benefit an underrepresented group - usually as a means to counter the effects of a history o
Strategy
General (Active) Partner
Affirmative Action
trademarks
38. The action of ensuring that operations produce products that meet specific quality standards
price based pricing
Specialty Good/Specialty Service
accounting equation
Quality Control
39. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
financial control
strategic marketing planning
Publicly Held (or Public) Corporation
demographics
40. Marketing efforts to attract people and organizations to a particular geographical area
Corporate Bond
debt-to-equity ratio
place marketing
possession utility
41. Offering a temporary reduction in price
discount pricing
Globalization
social commerce
Gross Domestic Product (GDP)
42. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Matrix Structures
Limited Liability Corporation (LLC)
Leading
Gross Domestic Product (GDP)
43. Manager responsible for a firm's overall performance and effectiveness
debt financing
exchange process
place utility
Top Manager
44. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
functional strategies
Ethics
limitations of marketing research
current ratio
45. Customer value created when someone takes ownership of a product
possession utility
Business Ethics
theory x
Leadership Style
46. Using relative information to predict how many jobs will be needed
telemarketing
grand strategies
Monopoly
forecasting
47. Cash and items that can be turned into cash within one year
Information Technology (IT)
Sexual Harassment
Accountability
current assets
48. Partnership between two or more companies to closely link their brand names together for a single product
horizontal analysis
cause-related marketing
co-branding
Extractor
49. Process through which a manager allocates work to subordinates
Delegation
Supply
trade promotions
net income
50. Current assets minus current liabilities
Accountability
Board of Directors
return on sales
working capital
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