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Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cash and items that can be turned into cash within one year
current assets
market segmentation
levels of brand loyalty
Goal
2. The creation and sharing of product-related information among customers and potential customers
news conference
quick ratio
social commerce
Variance
3. Product made or grown abroad but sold domestically
Import
Hostile Work Environment
negative reinforcement
Wholesaler
4. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
balance sheet
Chain of Command
media
decision-making role
5. In a ____ authority originates at the top and moves downward in a line.
line organization
ways to expand a product line
direct marketing
stages in the life cycle of a product
6. Form of nonstore retailing in which the telephone is used to sell directly to consumers
Specialty Good/Specialty Service
Telemarketing
Franchise
customer buying behavior
7. Using relative information to predict how many jobs will be needed
Functional Strategy
sales promotion
Pure Competition
forecasting
8. Idea generation - idea screening - business analysis - prototype development - test marketing - commercialization
Acquisition
advertising
debt financing
stages of product development
9. Method of combining geographical data with demographic data to develop profiles of neighborhood segments
Intellectual Property
geodemographics
skim pricing
Variance
10. A short - specific written statement of the reason a business exists and what it wants to achieve.
double-entry bookkeeping
mission statement
Top Manager
Limited Partner
11. Paid - nonpersonal communication to a target market from an identified sponsor using mass communications channels
Limited Liability
promotional strategy
exchange process
advertising
12. Rewarded for good performance; something the employee likes is praised
unity of command
introductory stage
positive reinforcement
Multinational (or Transnational) Corporation
13. The price of your nation's currency is in terms of another nation's currency
Mixed Management
Gross Domestic Product (GDP)
Exchange Rate
Supply
14. Customer value created when someone takes ownership of a product
Labor Union
equity financing
cost of goods sold
possession utility
15. Obligations that must be next within a year
current liabilities
Service Business
Marketing
dynamic pricing
16. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
responsibilities of a financial manager
return on sales
Oligopoly
Audit
17. From of sexual harassment deriving from off-color jokes - lewd comments - and so forth
Hostile Work Environment
permission marketing
Tall Organizational Structure
common pricing strategies
18. Introducing a new product at a low price in hopes of building sales volume quickly
database marketing
opportunity cost
penetration pricing
Merger
19. Corporation whose stock is widely held and available for sale to the general public
Publicly Held (or Public) Corporation
Standard of living
Centralized Organization
Closely Held (or Private) Corporation
20. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
brand
objectives
calendar year
financial control
21. Takes the extractor's products or raw materials and changs the into a form that consumers can use
place utility
Benefits
Manufacturer
cause-related marketing
22. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit
Services
Strategic Alliance
coupons
price based pricing
23. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
marketing
fixed assets
ways to expand a product line
growth stage
24. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
risks of product-line extensions
Real GDP
Recession
Outsourcing
25. Location
geographics
demographics
Contingent Worker
Laws
26. Direct communication other than personal sales contacts designed to effect a measurable response
horizontal analysis
Substitute Product
direct marketing
time utility
27. Cost of producing or acquiring a company's products for sale during a given period
cost of goods sold
calendar year
Monopolistic Competition
co-branding
28. Products characterized by a plain label - with no advertising and no brand name
ways to expand a product line
generic products
contingency plans
time utility
29. Multiple year; compares two ratios in company's financial statements; sales - sales returns/allowance - net sales - gross marginal
functional strategies
horizontal analysis
discount pricing
rebates
30. The four key elements of marketing strategy: product - price - distribution - and promotion
Policy
place marketing
Contingent Worker
marketing mix
31. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
Policy
accrual basis
Recession
auction
32. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
license
wants
Export
pull strategy
33. The value that a company has built up in a brand
advertising
brand equity
Standard of Living
advertising approach
34. All the operating expenses associated with marketing goods or services
Hostile Work Environment
widgets
selling expenses
advertising approach
35. Intermediary who sells products directly to consumers
Retailer
Market
time utility
Autocratic Leadership style
36. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
earnings per share
Corporate Bond
psychographics
credit
37. Senior company managers who serve on the company's board of directors are known as ____.
inside board members
forecasting
positive reinforcement
Goals
38. A series of related products offered by a firm
penetration pricing
product line
assume that all workers are content with their work
brand
39. The way you live as measure by the kinds and quality of goods and services you can afford
financial management
Imperfect Competition
Standard of Living
retained earnings
40. Managers and workers cooperating as a team
Democratic Leadership Style
Information Technology (IT)
Outsourcing
types of utility
41. External statistical descriptors such as age - income - gender - and profession
coupons
advertising
social commerce
demographics
42. The union of two corporations to form a new corporation
cost of goods sold equation
Common Law
Merger
assets
43. The creation and sharing of product-related information among customers and potential customers
Sexual Harassment
Delegation
social commerce
debit
44. Nonsales communication that businesses have with their various audiences
market segmentation
growth through direction state
Long-Term Goal
public relations
45. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
consumer promotion
strategic marketing planning
depreciation
marketable securities
46. Exchange of value between parties
transaction
Marketing
Labor Productivity
Strategic Alliance
47. People are lazy
co-branding
theory x
depreciation
activity ratios
48. Process of dealing with employees who are represented by a union
Theory Z
Officers
brand names
Labor Relations
49. Markets focus on increasing the product's market share
family branding
growth stage
net income
Decision-Making Skills
50. Sales promotion aimed at final consumers
Top Manager
Private enterprise
assets equation
consumer promotion
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