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Test your basic knowledge |
Business Fundamentals
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media: discounts - coupons - rebates; audience: targeted; intensity: passive; purpose: persuade
skim pricing
bundling
customer service
sales promotion approach
2. Law created by consistitution(s) or by federal - state - or local legislative acts
Procedure
Planning
Statutory Law
earnings per share
3. Computer system that supports managers by providing information- reports - schedules - plans and budgets- that can be used for making decisions
promotion
Ethics
ways to expand a product line
Management Information System (MIS)
4. 12 month accounting period that begins on January 1 and ends on December 31
co-branding
liabilities
calendar year
Centralized Organization
5. Discount offered by producers to wholesalers and retailers
Privatization
levels of brand loyalty
trade allowance
Philosophy
6. Because production occurs continuously throughout the year - the 3-M company can best be described as using ____.
levels of brand loyalty
Copyright
a continuous-flow operating system
Organizational Chart
7. Document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented
Business Plan
place utility
customer service
Exchange Rate
8. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
return on sales
Convenience Good/Convenience Service
assets
market share
9. Owner of shares of stock in a corporation
Stockholder (or Shareholder)
general expenses
psychographics
risks of product-line extensions
10. The quantity of a good that an average worker can produce in an hour
Labor Productivity
calendar year
social media
Tall Organizational Structure
11. Stocks - bonds - and other investments that can be turned into cash quickly
marketable securities
coupons
financial plan
ratio analysis
12. Markets focus on increasing the product's market share
Monopolistic Competition
Workplace Diversity
growth stage
function of packaging
13. Management theory incorporating Japanese emphasis on collective decision making and concern for employees with American emphasis on individual responsibility is ____.
accounts receivable
Theory Z
Private enterprise
vertical analysis
14. Process of scanning the business environment for threats and opportunities
geographic segmentation
Recession
Environmental Analysis
Wholesaler
15. Enactment of federal regulations to restore public trust in accounting practices by imposing new requirements on financial activities in publicly traded corporations
utility
Prime Rate
Sarbanes-Oxley Act of 2002 (Sarbox)
promotional strategy
16. Selling method in which the price is set by customers bidding against each other
test marketing
sales promotion approach
auction
variable costs
17. Provides protection for the product - makes products easier to display - and attracts attention
function of packaging
word of mouth
Merger
decline stage
18. Product that is dissimilar from those of competitors but than can fulfill the same need
market segmentation
Substitute Product
Outcome-based ethics
quick ratio
19. Larger visual and multimedia ads that appear on websites
Deregulation
break-even point equation
current liabilities
online display advertising
20. Offering a temporary reduction in price
inventory turnover ratio
permission marketing
communication mix
discount pricing
21. The ability to get others to accoplish tasks because of the position the leader holds
revenues
working capital
growth strategies
Position Influence
22. Skills in defining problems and selecting the best courses of action
Statutory Law
Decision-Making Skills
Delegation
Processing
23. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
geographics
Restructuring
news conference
current ratio
24. Selling one product at a loss as a way to entice customers to consider other products
loss-leader pricing
accounts receivable turnover ratio
methods of finance for an expanding business
forecasting
25. Helps companies set goals - develop new products - segment markets - plan future marketing programs - evaluate the effectiveness of a marketing program - keep an eye on competition - and measure customer satisfaction
Affirmative Action
Bankruptcy
time utility
marketing research
26. Beliefs about what is right or wrong and good or bad in actions that affect others
Ethics
World Trade Organization (WTO)
Strategic Management
forecasting
27. A short - specific written statement of the reason a business exists and what it wants to achieve.
mission statement
Standard of Living
Inflation
strategic marketing planning
28. Sales volume at a given price that will cover all of a company's costs
accounts receivable
Organizational Stakeholders
break-even point
Unlimited Liability
29. Power to make the decisions necessary to complete a task
Authority
current liabilities
dynamic pricing
Depression
30. Assets retained for long-term use - such as land - buildings - machinery - and equipment; also referred to as property - plant - and equipment
empowerment
fixed assets
Limited Liability
Tactical Management
31. In bookkeeping - an increase in assets
credit
Purpose of Strategic Planning
cost of goods sold
debt-to-total-assets ratio
32. The process of analyzing and adjusting the basic financial plan to correct for forecasted events that do not materialize
Unemployment
financial control
trademarks
fixed costs
33. Management process of determining what an organization needs to do and how best to get it done
Planning
product
unity of command
downsizing
34. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
variable costs
opportunity cost
growth through direction state
consumer promotion
35. The amount of money charged for a product or service
price
steps in the strategic marketing planning process
function of labels
grand strategies
36. Can't have higher level - or class without the lower level; physiological needs - safety needs - feeling of love and belonging - esteem needs - self-actualization
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37. Accounting method in which revenue is recorded when payment is received and expense is recorded when cash is paid
5 C's
discount pricing
cash basis
Demand
38. Occurs when widespread price increases occur throughout an economic system
customer loyalty
Multinational (or Transnational) Corporation
cost based pricing
Inflation
39. Codified rules of behavior enforced by society
consumer promotion
promotional strategy
working capital
Laws
40. A group of customer who need or want a particular product and have the money to buy it
Contingent Worker
market
product life cycle
elements of a company's marketing mix
41. Choosing one alternative from among several options
social commerce
gross profit
Policy
Decision Making
42. Planned economic system in which the government owns and operates only selected major sources of production
Socialism
statement of cash flows
Philosophy
Telemarketing
43. A document - generally issued by a state government - giving permission to start a corporation
Certificate of Incorporation
Marketer
Leading
Outcome-based ethics
44. Costs created in the process of generating revenues
social media approach
integrated marketing communications
expenses
Collusion
45. Offering several products for a single price that is presumably lower than the total of the products' individual prices
bundling
liquidity ratios
Affirmative Action
Venture Capital Company
46. A sustained increase in the general level of prices
Inflation
current ratio
Gross National Product (GNP)
Procedure
47. Strategic alliance in which the collaboration involves joint ownership of the new venture
Services
Joint Venture
gross profit
Capitalism
48. Process of subdividing a market into homogeneous groups to identify potential customers and to devise marketing approaches geared to their needs and interests
General (Active) Partner
brand
Industrial Goods
market segmentation
49. The willingness and ability of buyers to purchase a good or service
Demand
Gross Domestic Product (GDP)
Patent
profitability ratios
50. Particular blend of personal selling - advertising - direct marketing - sales promotion - and public relations that a company uses to reach potential customers
Unemployment
communication mix
fixed costs
accrual basis