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Test your basic knowledge |
Business Fundamentals
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Subject
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business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Are a more complex form of organizational design that tries to take advantage of two types of structures at the same time. - The matrix represents a combination of a functional structure and a product structure.
assets
fixed costs
Matrix Structures
working capital
2. Cost of producing or acquiring a company's products for sale during a given period
Small Business Administration (SBA)
Organizational Stakeholders
cost of goods sold
debt ratios
3. Provides protection for the product - makes products easier to display - and attracts attention
budget
function of packaging
positioning
Procedure
4. Court-granted permission for a company to not pay some or all debts
Bankruptcy
loss-leader pricing
Tactical Management
Corporation
5. Governing body of a corporation that reports to its shareholders and delegates power to run its day-to-day operations while remaining responsible for sustaining its assets
auction
Board of Directors
Retrenchment
permission marketing
6. Protects art and literary work - give authors exclusive right to publish - sell and reproduce their work
Corporate Governance
direct mail
Copyright
Business Plan
7. Business costs that increase with the number of units produced
cost of goods sold
variable costs
product line
social commerce
8. Classification of customers on the basis of their psychological makeup - interests - and lifestyles
psychographics
gross profit
Statutory Law
test marketing
9. Manager responsible for a firm's overall performance and effectiveness
test marketing
Top Manager
cause-related marketing
Acquisition
10. Specification of the jobs to be done within an organization and the ways in which they relate to one another
Organizational Structure
inside board members
time utility
stages of product development
11. Individuals or households that buy goods and services for personal use
Monopoly
consumer market
debt ratios
S Corporation
12. Small groups in the same work area that have scheduled meetings about problems and how to fix them
quality control circles
product mix
Unethical Behavior
demographics
13. Utilitarianism: outcome oriented - focuses on the consequences of an action - not on the nature of the action itself or on any set of preestablished moral values or religious beliefs.
penetration pricing
Outcome-based ethics
elements of a company's marketing mix
private brands
14. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix
marketing strategy
market segmentation
Divestiture
Position Influence
15. Continually adjusting prices to reflect changes in supply and demand
stages in the life cycle of a product
debit
Multinational (or Transnational) Corporation
dynamic pricing
16. Ratio between net income after taxes and net sales; also known as profit margin
target markets
Imperfect Competition
return on sales
Chain of Command
17. Worker - consumer - citizen Consumers vote in favor of goods and services; Worker productivity is important for a nations advancement; Citizens join with other citizens in making some economical decision for the good of the community
search advertising
credit
3 Economic Role
steps in the strategic marketing planning process
18. In a ____ authority originates at the top and moves downward in a line.
Three reasons nations trade
line organization
Demand
Multinational (or Transnational) Corporation
19. Behavior exhibited by consumers as they consider - select - and purchase goods and services
Corporate Governance
customer buying behavior
penetration pricing
Whistle Blower
20. Assets - liabilities = owner's equity
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21. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
liquidity ratios
product life cycle
European Union (EU)
database marketing
22. Expensive - rarely purchased good or service
Services
Democratic Leadership Style
Specialty Good/Specialty Service
marketing research
23. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
debt-to-equity ratio
Public Goods
marketing
Middle Manager
24. Applying a successful brand name to a new product category
Corporation
profitability ratios
brand extension
brand equity
25. Form of nonstore retailing in which the telephone is used to sell directly to consumers
word of mouth
Telemarketing
return on investment
Controlling
26. Within an organization essentially answers the question 'Who reports to whom?' - Specific flow of authority down through the levels of an organization's structure.
vertical analysis
Chain of Command
market segmentation
national brands
27. Way of recording financial transactions that requires two entries for every transaction so that the accounting equation is always kept in balance
retained earnings
Business Ethics
double-entry bookkeeping
customer loyalty
28. Marketing efforts to attract people and organizations to a particular geographical area
coupons
place marketing
Prosperity
pull strategy
29. Any 12 consecutive months used as an accounting period
debt-to-equity ratio
Recession
Import
fiscal year
30. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
market segmentation
Private enterprise
price elasticity
Inflation
31. Selling or supporting the sales process over the telephone
telemarketing
accounts payable
Labor Union
Copyright
32. Process through which a manager allocates work to subordinates
activity ratios
Delegation
brand equity
cost of goods sold
33. Act of obtaining a desired object or services from another party by offering something of value in return
skim pricing
exchange process
customer service
form utility
34. The degree to which customers continue to purchase a specific brand
brand loyalty
Leading
Delegation
contingency plans
35. Assets = liabilities + owner's equity
assets
Corporate Governance
news release
accounting equation
36. Portion of a brand that can be expressed orally - including letters - words - or numbers
Standard of Living
Long-range or strategic planning
brand names
Supply
37. Any things of value owned or leased by a business such as equipment - cash - land - buildings - inventory - investments - patents - and copyrights
push strategy
Supply Chain (Value Chain)
Swot Analysis
assets
38. All costs of operation that are not included under cost of goods sold
Decision Making
Whistle Blower
Venture Capital Company
operating expenses
39. Market or industry characterized by numerous small firms producing an identical product
introductory stage
mission statement
selling expenses
Perfect competition
40. An increase in liabilities
sales promotion
financial management
debit
Oligopoly
41. Hybrid of a publicly held corporation and a partnership in which owners are taxed as partners but enjoy the benefits of limited liability
Limited Liability Corporation (LLC)
stealth marketing
SWOT analysis
Mixed Management
42. Characteristic of decentralized companies with relatively few layers of management
Certificate of Incorporation
Market economy
Flat Organizational Structure
Top Manager
43. Accounting method in which revenue is recorded when a sale is made and expense is recorded when it is incurred
opportunity cost
accrual basis
Monopolistic Competition
bundling
44. Promotional approach designed to motivate wholesalers and retailers to push a producer's products to end users
Limited Liability
limitations of marketing research
owner's equity equation
push strategy
45. Using promotion - product - distribution - and price to differentiate a good or service from those of competitors in the mind of the prospective buyer
Quality Control
Service Business
demographics
positioning
46. Operating expenses - such as office and administrative expenses - not directly associated with creating or marketing a good or a service
organizational market
general expenses
Publicly Held (or Public) Corporation
organization behavior modification
47. Management process of monotoring an organization's performance to ensure that it is meeting its goals
activity ratios
Organizational Chart
Leadership
Controlling
48. Stems from personal trust and respect members have for the leader
Nepotism
Identity Influence
credit
Reward Influence
49. Systematic examination of a company's accounting system to determine whether its financial reports reliably represent its operations
Audit
Business Plan
Purchasing Power Party
advertising approach
50. Partner who does not share in a firm's management and is liable for its debts only to the limits of said partner's investment
brand loyalty
Limited Partner
unity of command
laissez-faire Leadership style
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