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Business Fundamentals
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Subject
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business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotional campaigns that send information only to those people who've specifically asked to receive it
steps in the strategic marketing planning process
permission marketing
Organizational Stakeholders
penetration pricing
2. Introducing a new product at a low price in hopes of building sales volume quickly
penetration pricing
Limited Liability Corporation (LLC)
Insider Trading
fiscal year
3. Brands that carry the label of a retailer or a wholesaler rather than a manufacturer
general expenses
Officers
national brands
private brands
4. Organization for economic - social - and security cooperation among European nations
quality control circles
sales promotion approach
market
European Union (EU)
5. Objective that a business hopes and plans to achieve
Reward Influence
Limited Partnership
public relations approach
Goal
6. Activities producing intangible and tangible products - such as entertainment - transportation - and education
social commerce
owner's equity
Service Operations (Service Production)
cost based pricing
7. The process in which managers and their employees jointly set objectives for the employees - periodically evaluate performance - and reward according to the results
sales promotion approach
marketing research
Corporate Strategy
management by objectives (MBO)
8. Charging a high price for a new product during the introductory stage and lowering the price later
Decision Making
personal selling
skim pricing
certain disabilities and illnesses
9. Poor predictor of what will excite consumers in the future; sometimes ineffective because it is conducted in an artificial setting
Supply
limitations of marketing research
debit
break-even analysis
10. Process for evaluating proposed investments in select projects that provide the best long-term financial return
capital budgeting
price
customer service
job rotation
11. Assets = liabilities + owner's equity
search advertising
Manufacturer
Monopoly
assets equation
12. Behavior exhibited by consumers as they consider - select - and purchase goods and services
Ethical Behavior
customer buying behavior
Bankruptcy
Gross National Product (GNP)
13. Individuals or households that buy goods and services for personal use
consumer market
product line
Insider Trading
permission marketing
14. Very few large firms dominate the market such as coke - pepsi - GM - McDonalds
Oligopoly
Unemployment
budget
consumer market
15. Acquiring funds through borrowing
debt financing
institutional advertising
Leadership Style
Natural monopoly
16. Measure of a firm's short-term liquidity - calculated by divided current assets by current liabilities
brand
Export
Oligopoly
current ratio
17. Using relative information to predict how many jobs will be needed
forecasting
Certificate of Incorporation
Quid Pro Quo Harassment
generic products
18. Informal communication between customers and potential customers
public relations approach
word of mouth
debt-to-total-assets ratio
market share
19. An increase in liabilities
loss-leader
Controlling
widgets
debit
20. Ratios that measure the effectiveness of the firm's use of its resources
activity ratios
Merger
Privatization
Multinational (or Transnational) Corporation
21. A business that grows products or takes raw material from nature
Globalization
limitations of marketing research
direct marketing
Extractor
22. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Audit
Ethics
Quid Pro Quo Harassment
accounts payable
23. Costs created in the process of generating revenues
inside board members
expenses
debt financing
cash basis
24. Goal set for the very near future
Short-Term Goal
current assets
Ethics
product advertising
25. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
line organization
categories of customer communication
Marketing
marketable securities
26. Represents how many employees the manager is responsible for in the organization - Narrow spans of control allow managers to be much more hands-on with employees.
Autocratic Leadership style
Workplace Diversity
Privatization
Span of Control
27. Media: news release; audience: broad - intensity: passive - active; purpose: inform
owner's equity equation
public relations approach
relationship marketing
product life cycle
28. Advertising sent directly to potential customers - usually through the mail
direct mail
advertising approach
marketing mix
public relations
29. Informal work groups can affect ____.
Copyright
Board of Directors
productivity - the success of the managers - and the morale of the other employees
Retailer
30. Occurs when widespread price increases occur throughout an economic system
Inflation
Outcome-based ethics
Philosophy
Long-range or strategic planning
31. Physical products purchased by companies to produce other products
Labor Relations
productivity - the success of the managers - and the morale of the other employees
Multinational (or Transnational) Corporation
Industrial Goods
32. Internal descriptors such as attitudes - interests - values - behaviors - and habits
Recession
Common Law
function of packaging
psychographics
33. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
Operations (Production) Management
transaction
Affirmative Action
Management
34. Statement of a firm's financial position on a particular date; also known as a statement of financial position
Specialty Good/Specialty Service
balance sheet
stages of product development
depreciation
35. Demographics - psychographics - and geographics
auction pricing
word of mouth
telemarketing
primary factors of market segmentation
36. Favoritism shown to relatives or close friends by those in power (as by giving them jobs)
Nepotism
Limited Partner
Human Resource Management (HRM)
Telemarketing
37. Introducing a new product at a low price in hopes of building sales volume quickly
penetration pricing
loss-leader pricing
Depression
Laws
38. Manager responsible for implementing the strategies and working toward the goals set by top managers
North American Free Trade Agreement (NAFTA)
Publicly Held (or Public) Corporation
Middle Manager
positioning
39. Specific customer groups or segments to whom a company wants to sell a particular product
Market economy
Collusion
Standard of Living
target markets
40. Ratios that measure a firm's reliance on debt financing of its operations
Position Influence
opportunity cost
Recession
debt ratios
41. Accounting method in which revenue is recorded when payment is received and expense is recorded when cash is paid
cash basis
Multinational (or Transnational) Corporation
demographics
Purpose of Strategic Planning
42. Cost of goods sold = beginning inventory + net purchases - ending inventory
Democratic Leadership Style
cost of goods sold equation
fixed assets
Ethics
43. Acquiring funds by selling shares of a company's stock
mission statement
equity financing
certain disabilities and illnesses
Unlimited Liability
44. Act of obtaining a desired object or services from another party by offering something of value in return
sales promotion approach
exchange process
North American Free Trade Agreement (NAFTA)
current assets
45. The quantity of a good that an average worker can produce in an hour
public relations
liquidity ratios
Convenience Good/Convenience Service
Labor Productivity
46. The benefit lost from the next best alternative; what you have to give up - to get what you want or need the most
opportunity cost
World Trade Organization (WTO)
Retailer
Imperfect Competition
47. Product development stage in which a product is sold on a limited basis - a trial introduction
test marketing
product
Safety
demographics
48. Employee hired on something other than a full-time basis to supplement an organization's permanent workforce
Strategy
European Union (EU)
variable costs
Contingent Worker
49. A large number of identical products are assembled using a continuous - efficient procedure
brand extension
Mass Production
assets
integrated marketing communications
50. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
generic products
working capital
debt-to-equity ratio
Audit
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