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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media: person to person - telephone - web; audience: small groups; intensity: high; purpose: inform - persuade
personal sales approach
theory y
Decision Making
Affirmative Action
2. Obligations that must be next within a year
penetration pricing
marketing strategy
current liabilities
Outcome-based ethics
3. Accounting method in which revenue is recorded when payment is received and expense is recorded when cash is paid
trademarks
Chain of Command
cash basis
budget
4. Product made or grown domestically but sold abroad
close the books
Industrial Goods
Export
Manufacturer
5. Manager responsible for a firm's overall performance and effectiveness
forecasting
assets equation
Stockholder (or Shareholder)
Top Manager
6. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
Business Plan
financial plan
Quid Pro Quo Harassment
Planning
7. ____ help focus attention on what is important and are broader statements than objectives. More quantitative the ____ - the more likely its achievement is to receive attention and less likely it is to be distorted. The end or outcome to be accomplis
owner's equity
widgets
marketing
Goals
8. Planned economic system in which the government owns and operates only selected major sources of production
North American Free Trade Agreement (NAFTA)
place utility
Socialism
loss-leader
9. Filling caps in the market - extending the line to include new varieties of existing products - extending the brand to new product categories - and stretching the lien to include lower or higher priced items
national brands
ways to expand a product line
Divestiture
return on sales
10. People are internally motivated
liquidity ratios
theory y
Limited Liability
unity of command
11. A governing plan for accomplishing goals and objectives. Explain how goals will be achieved. Define the general course and scope of activities. Serve as basis for future decisions - actions and help coordinate plans. Control performance - increase
contingency plans
Strategic Management
Policy
Natural monopoly
12. Assets = liabilities + owner's equity
limitations of marketing research
Prosperity
accounting equation
theory x
13. Free or bargain-priced items offered to encourage customers to buy a product
return on equity ratio
break-even point
premiums
Corporate Strategy
14. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
generic products
Strategy
Operations (Production) Management
debt financing
15. Statement of beliefs and values that direct behavior - clear concise manner and included in staff handbooks and annual reports.
break-even point
customer loyalty
marketing strategy
Philosophy
16. Protects art and literary work - give authors exclusive right to publish - sell and reproduce their work
direct mail
schematic of marketing process
online display advertising
Copyright
17. Lots of leeway to workers to meet goals
Standard of living
SWOT analysis
return on sales
laissez-faire Leadership style
18. Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
brand equity
growth strategies
Out-sourcing
Unethical Behavior
19. An extra amount of time granted to a party to make a payment
price
Extension
Natural monopoly
Small Business Administration (SBA)
20. Offering several products for a single price that is presumably lower than the total of the products' individual prices
market share
Management
Safety
bundling
21. Brands owned by the manufacturers and distributed nationally
Service Operations (Service Production)
Corporation
national brands
SWOT analysis
22. One seller of a product - denies people competition and is against the law (They can typically raise prices)
Monopoly
Mixed Management
Ethical Behavior
growth stage
23. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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24. This law guards against false advertising.
Supply Chain (Value Chain)
elements of a company's marketing mix
Wheeler-Lea Act of 1938
Goods Operations (Goods Production)
25. The action of ensuring that operations produce products that meet specific quality standards
Standard of living
Purchasing Power Party
Quality Control
stages in the life cycle of a product
26. Making decisions without consulting anyone
psychographics
double-entry bookkeeping
Outcome-based ethics
Autocratic Leadership style
27. Categorization of customers according to their geographical location
risks of product-line extensions
place utility
geographic segmentation
contingency plans
28. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification
Extractor
Short-Term Goal
communication mix
growth strategies
29. Non-fluctuating rate that banks use to offer short-term loans of high dollar amounts made up of several interest rates
Prime Rate
relationship marketing
S Corporation
return on equity ratio
30. In bookkeeping - an increase in assets
institutional advertising
earnings per share
credit
market share
31. Strategy whereby a firm sells one or more of its business units
budget
Divestiture
Functional Strategy
Out-sourcing
32. Personal selling - advertising - direct marketing - sales promotion - public relations - social media - postsales communications
Marketing
database marketing
Globalization
categories of customer communication
33. Wide range of events and activities (including coupons - rebates - contests - in-store demonstrations - free samples - trade shows - and point-of-purchase displays) designed to stimulate interest in a product
stages in the life cycle of a product
sales promotion
brand loyalty
loss-leader
34. Process for evaluating proposed investments in select projects that provide the best long-term financial return
Long-range or strategic planning
product life cycle
capital budgeting
liabilities
35. Complete list of all products that a company offers for sale
Statutory Law
product mix
Strategy
Mass Production
36. Discount offered by producers to wholesalers and retailers
trade allowance
First-Line Manager
Joint Venture
wants
37. Offering a temporary reduction in price
Long-range or strategic planning
discount pricing
Insider Trading
responsibility
38. A document - generally issued by a state government - giving permission to start a corporation
Certificate of Incorporation
direct marketing approach
delegate the task
how companies learn about customer
39. Process through which a manager allocates work to subordinates
cash basis
product advertising
Corporate Strategy
Delegation
40. Developing and implementing a firm's financial plan - monitoring cash flow - decided how to create or use excess funds - budgeting for current and future expenditures - recommending specific investments - raising capital to finance the enterpris
responsibilities of a financial manager
growth strategies
customer loyalty
a continuous-flow operating system
41. The process of examining an organization's current marketing situation - assessing opportunities and setting objectives - then developing a marketing strategy to reach those objectives
place utility
Organizational Structure
strategic marketing planning
institutional advertising
42. Arises when group members recognize that the leader has special expertise in the area
close the books
quick ratio
stages of product development
Expert Influence
43. Alternative plans to be implemented if uncontrollable event occur
permission-based marketing
contingency plans
depreciation
Limited Liability Corporation (LLC)
44. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
Tall Organizational Structure
decision-making role
assume that all workers are content with their work
Accountability
45. Exchange of value between parties
psychographics
transaction
brand names
psychographics
46. Advertising intended to remind existing customers of a product's availability and benefits
reminder advertising
opportunity cost
Three reasons nations trade
Flat Organizational Structure
47. A statement of what is to be accomplished that is expressed in singular - specific - and measurable terms with a target date
Decentralized Organization
accounts payable
objectives
advertising
48. Deliver quality products - and provide effective customer service; keeps customers satisfied and helps retain long-term loyalty
marketing research
Unlimited Liability
Expert Influence
why companies learn about customers so they can stay in touch with their current needs and wants
49. The process of changing an organization's structure - Has a small negative effect on task performance. - Has a more significant negative effect on organizational commitment.
function of labels
return on investment
Restructuring
Physical Distribution
50. Business owned and usually operated by one person who is responsible for all its debts
Sole Proprietership
marketing research
debt-to-total-assets ratio
authority
Can you answer 50 questions in 15 minutes?
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