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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Type of partnership consisting of limited partners and a general (or active) partner
Mixed Management
merger
Stockholder (or Shareholder)
Limited Partnership
2. The process of comparing an organization's products or services and processes with those of another companies
Processing
schematic of marketing process
Common Law
benchmarking
3. Ratios that measure the effectiveness of the firm's use of its resources
assets
earnings per share
activity ratios
rebates
4. Process for evaluating proposed investments in select projects that provide the best long-term financial return
capital budgeting
brand
Management Information System (MIS)
World Trade Organization (WTO)
5. Selling or supporting the sales process over the telephone
liquidity ratios
merger
telemarketing
Ethics
6. Beliefs about what is right or wrong and good or bad in actions that affect others
Public Goods
Work Specialization
Ethics
Private enterprise
7. Vying among businesses for the same resources or customers
Competition
theory y
responsibility
Supply
8. Top management team of a corporation
target markets
Contingent Worker
growth strategies
Officers
9. Measures of the extent to which a business is financed by debt as opposed to invested capital - calculated by dividing the company's total liabilities by owners' equity
debt-to-equity ratio
persuasive advertising
organization behavior modification
word of mouth
10. Advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions
Public Goods
point-of-purchase display
fixed assets
Span of Control
11. Organization's methods for dealing with emergencies
social media approach
Crisis Management
cost based pricing
Strategic Management
12. Elimination of rules that restrict business activity
selling expenses
widgets
Privatization
Deregulation
13. A document - generally issued by a state government - giving permission to start a corporation
Custom Manufacturing
Certificate of Incorporation
Consumer Goods
quick ratio
14. Partner who does not share in a firm's management and is liable for its debts only to the limits of said partner's investment
variable costs
accounting equation
Three reasons nations trade
Limited Partner
15. Discount offered by producers to wholesalers and retailers
liabilities
line organization
trade allowance
Export
16. Obligations that fall due more than a year from the date of the balance sheet - Loans - leases - and bonds
Limited Liability Corporation (LLC)
relationship marketing
General (Active) Partner
long-term liabilities
17. Set of organizational activities directed at attracting - developing - and maintaining an effective workforce
steps in the strategic marketing planning process
Work Specialization
Human Resource Management (HRM)
online display advertising
18. Location
premiums
Retrenchment
return on equity ratio
geographics
19. Strategy - at the business-unit or product-line level - focusing on improving a firm's competitive position
Business (or Competitive) Strategy
persuasive advertising
depreciation
personal sales approach
20. Use of quantitative measures to evaluate a firm's financial performance - compares two elements from the same year's financial figures; computed by divided one element of a financial statement by another
Delegation
auction pricing
ratio analysis
Ethics
21. Product - price - distribution - customer communication
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22. Introducing a new product at a low price in hopes of building sales volume quickly
public relations approach
merger
Prosperity
penetration pricing
23. The phase in which unemployment begins to decrease. demand for goods and services increase - and GDP begins to rise
SWOT analysis
Recovery
Organizational Chart
Organizational Structure
24. By making changes in policies or resolving conflicts in the workplace - a manager is working within his or her ____.
decision-making role
Tall Organizational Structure
Real GDP
marketing concept
25. Media: person to person - telephone - web; audience: small groups; intensity: high; purpose: inform - persuade
Corporate Strategy
personal sales approach
unity of command
Limited Partner
26. Making a product available at a convenient time
double-entry bookkeeping
telemarketing
need
time utility
27. Gross domestic product (GDP) adjusted to account for changes in currency values and price changes
Real GDP
S Corporation
Processing
growth stage
28. Cost of goods sold = beginning inventory + net purchases - ending inventory
responsibility
Organization Chart
loss-leader
cost of goods sold equation
29. Managers and workers cooperating as a team
debt-to-equity ratio
Democratic Leadership Style
Privatization
Perfect competition
30. Applying a successful brand name to a new product category
Outsourcing
integrated marketing communications
brand extension
Safety
31. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
primary factors of market segmentation
customer service
cost based pricing
Supply Chain (Value Chain)
32. The willingness and ability of buyers to purchase a good or service
contract
Planning
Environmental Analysis
Demand
33. Communications channels - such as newspapers - radio - and television
Authority
marketing research
media
Monopolistic competition
34. Introductory stage - growth stage - maturity stage - decline stage
stages in the life cycle of a product
bundling
Environmental Analysis
Chief Executive Officer (CEO)
35. Economic system that allows individuals to pursue their own interests without undue governmental restriction
Private enterprise
Sole Proprietership
discount pricing
Management
36. When the seller doesn't set a firm price but allows buyers to competitively bid on the products being sold
auction pricing
Gross National Product (GNP)
balance sheet
Pure Competition
37. An overall corporate strategy for growth - stability - or turnaround and retrenchment - or for some combination of these
SWOT analysis
grand strategies
balance sheet
Supply Chain (Value Chain)
38. Marketers try to extend the life of the product by highlighting improvements or by repackaging the product in different sizes
Consumer Goods
maturity stage
Intellectual Property
Identity Influence
39. Offering a temporary reduction in price
capital budgeting
discount pricing
public relations
brand equity
40. Product made or grown abroad but sold domestically
Insider Trading
Outsourcing
wants
Import
41. Marketing efforts to attract people and organizations to a particular geographical area
Manufacturer
license
capital budgeting
place marketing
42. Media: tv - radio - internet - print; audience: broad - intensity: passive - purpose: inform - persuade
owner's equity
reminder advertising
advertising approach
Deregulation
43. Strategy whereby a firm sells one or more of its business units
Supply
Divestiture
accounts receivable turnover ratio
Affirmative Action
44. Manufacturing and selling costs - competition - the needs of wholesalers and retailers who distribute the product to the final customer - the firm's marketing objectives - government regulations - quality perceptions - and customer demand
factors that influence pricing decisions
bundling
SWOT analysis
loss-leader pricing
45. Advertising designed to encourage customers to try new products or to switch brands
behavioral segmentation
persuasive advertising
First-Line Manager
benchmarking
46. Provides protection for the product - makes products easier to display - and attracts attention
Statutory Law
Recovery
Decentralized Organization
function of packaging
47. Way of recording financial transactions that requires two entries for every transaction so that the accounting equation is always kept in balance
Top Manager
database marketing
inventory turnover ratio
double-entry bookkeeping
48. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
cost based pricing
trade promotions
commercialization
trade allowance
49. The activity - set of institutions - and process for creating - communicating - delivering - and enhancing offerings that have value for customers - clients - partners - and society at large
First-Line Manager
trade promotions
Marketing
Tall Organizational Structure
50. Extends 3 to 5 years into the future. Begins with in-depth analysis of internal environment's strengths and weaknesses. Reviews external opportunities and threats so realistic goals can be set
calendar year
Long-range or strategic planning
growth strategies
Strategic Alliance
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