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Test your basic knowledge |
Business Fundamentals
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customer (needs/wants) - Company (competencies) - Competitors (who compete in the same markets) - Collaborators (people who increase value) - Context (political - economic - social - technology)
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2. Elimination of rules that restrict business activity
Crisis Management
Deregulation
objectives
Accountability
3. Efforts a company makes to satisfy its customers to help them realize the greatest possible value from the products they are purchasing
persuasive advertising
Labor Union
objectives
customer service
4. The collection and analysis of information for making marketing decisions
retained earnings
marketing research
Industrial Goods
selling expenses
5. Measure how well a company is managing assets; two types inventory turnover and accounts receivable turnover
activity ratios
European Union (EU)
social commerce
Strategic Management
6. Brands owned by the manufacturers and distributed nationally
assets
national brands
liabilities
sales promotion
7. The quantity of a good that an average worker can produce in an hour
skim pricing
Expert Influence
Labor Productivity
Stockholder (or Shareholder)
8. The marketer must decide whether to keep the product and reduce its costs to compensate for declining sales or to discontinue it
price
decline stage
growth through direction state
assume that all workers are content with their work
9. Law created by consistitution(s) or by federal - state - or local legislative acts
Statutory Law
Environmental Analysis
brand names
Corporate Governance
10. Profit earned or loss incurred by a firm - determined by subtracting expenses from revenues; also called the bottom line
Operations (Production) Management
schematic of marketing process
net income
decline stage
11. Exchange of value between parties
national brands
transaction
capital budgeting
negative reinforcement
12. Examining your current marketing situation - assessing your opportunities and setting your objectives - and developing your market strategy
Mixed Management
product mix
generic products
steps in the strategic marketing planning process
13. Difference of revenues - costs - and profit from the planned amounts.
ratio analysis
Variance
Limited Liability
Small Business Administration (SBA)
14. Loss of brand identity and the cannibalization of sales of other products in the product line
penetration pricing
Chief Executive Officer (CEO)
Quid Pro Quo Harassment
risks of product-line extensions
15. Market or industry characterized by numerous small firms producing an identical product
functional strategies
public relations
Perfect competition
accrual basis
16. Agreement to gradually eliminate tariffs and other trade barriers among the United States - Canada - and Mexico
North American Free Trade Agreement (NAFTA)
accrual basis
current liabilities
Acquisition
17. Somethings needed by a community and provided by its government
sales promotion approach
capital investments
Public Goods
General Partnership
18. Vying among businesses for the same resources or customers
growth stage
social commerce
debit
Competition
19. Promotional strategy that stimulates consumer demand - which then exerts pressure on wholesalers and retailers to carry a product
Tall Organizational Structure
Prosperity
pull strategy
Information Technology (IT)
20. Systematic direction and control of the processes that transform resources into finished products that create value for and provide benefits to customers
product life cycle
Information Technology (IT)
Operations (Production) Management
job rotation
21. Nonsales communication that businesses have with their various audiences
market share
Policy
public relations
online display advertising
22. Manager responsible for implementing the strategies and working toward the goals set by top managers
Goals
customer service
Middle Manager
psychographics
23. Form of sexual harassment in which sexual favors are requested in return for job-related benefits
primary factors of market segmentation
calendar year
Quid Pro Quo Harassment
dynamic pricing
24. Discount offered by producers to wholesalers and retailers
Position Influence
revenues
trade allowance
communication mix
25. Government agency charged with assisting small businesses - a govt agency that helps small business owners develop business plan and obtain financing and other support for their companies
Strategic Alliance
positive reinforcement
Small Business Administration (SBA)
Manufacturer
26. A leadership style where the manager is directive and controlling
brand mark
behavioral segmentation
Tactical Management
introductory stage
27. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding
financial management
Import
liquidity ratios
earnings per share
28. Degree to which customers continue to buy from a particular retailer or buy the products of a particular manufacturer or service provider
accounts receivable
Hostile Work Environment
demographics
customer loyalty
29. Electronic media that invite participation by the general public
cost of goods sold equation
social media
accounts receivable turnover ratio
Long-Term Goal
30. Ratios that measure a firm's reliance on debt financing of its operations
debt ratios
Copyright
Convenience Good/Convenience Service
statement of cash flows
31. Market or industry characterized by numerous buyers and relatively numerous sellers trying to differentiate their products from those of competitors
financial plan
Monopolistic competition
communication mix
return on sales
32. Sales-promotion efforts aimed at inducing distributors or retails to push a producer's products
SWOT analysis
Swot Analysis
trade promotions
North American Free Trade Agreement (NAFTA)
33. Four basic stage through which a product progresses: introduction - growth - maturity - and decline
ways to expand a product line
social media
product life cycle
Monopoly
34. Money paid to acquire something of permanent value in a business
cost of goods sold
Identity Influence
cost based pricing
capital investments
35. Transferring work to another country
current assets
ways to expand a product line
Telemarketing
Out-sourcing
36. Brief statement or video program released to the press announcing new products - management changes - sales performance - and other potential news items
a continuous-flow operating system
theory x
news release
Pure Competition
37. Form of nonstore retailing in which the telephone is used to sell directly to consumers
Outcome-based ethics
price elasticity
Telemarketing
debt-to-equity ratio
38. Amount earned from sales of goods or services and inflow from miscellaneous sources such as interest - rent - and royalties
schematic of marketing process
delegate the task
Mission Statement
revenues
39. A Theory Y manager is most likely to ____.
assume that all workers are content with their work
specialty advertising
financial control
Socialism
40. Organization in which most decision-making authority is held by upper-level management
Centralized Organization
double-entry bookkeeping
Supply
Planning
41. Economy in which individuals control production and allocation decisions through supply and demand
Imperfect Competition
Insider Trading
Market economy
Telemarketing
42. A measure of the sensitivity of demand to changes in price
price elasticity
Outcome-based ethics
Inflation
Business Ethics
43. Small groups in the same work area that have scheduled meetings about problems and how to fix them
quality control circles
Manufacturer
form utility
debt ratios
44. The ability to carry out a task
authority
Bankruptcy
institutional advertising
online display advertising
45. Manager responsible for a firm's overall performance and effectiveness
Goods Operations (Goods Production)
opportunity cost
Top Manager
bundling
46. Broad set of organizational plans for implementing the decisions made for achieving organizational goals
possession utility
Strategy
Organizational Structure
Services
47. Way of recording financial transactions that requires two entries for every transaction so that the accounting equation is always kept in balance
double-entry bookkeeping
how companies learn about customer
Marketing
Chain of Command
48. Division of a diverse market into smaller - relatively homogeneous groups with similar needs - wants - and purchase behaviors
Leadership
market segmentation
Unethical Behavior
theory x
49. One seller of a product - denies people competition and is against the law (They can typically raise prices)
contract
liquidity ratios
Crisis Management
Monopoly
50. A series of related products offered by a firm
product life cycle
Planning
product line
theory x
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