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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






2. The number of consumers exposed to a message and how they react






3. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






4. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






5. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






6. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






7. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






8. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






9. A theory of learning based on mental information processing - often in response to problem solving






10. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






11. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






12. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






13. Attribution theory suggests that consumers are likely to credit their successes to outside sources






14. When consumers recode what they have already encoded to include largest amounts of information






15. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






16. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






17. Wordplay - often used to create a double meaning - used in combination with a relevant picture






18. The premise that observable responses to specific external stimuli signal that learning has taken place






19. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






20. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






21. The practice of marketing a whole line of company products under the same brand name






22. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






23. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






24. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






25. When consumers feel that another person is responsible for either positive or negative product performance






26. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






27. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






28. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






29. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






30. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






31. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






32. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






33. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






34. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






35. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






36. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






37. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






38. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






39. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






40. Consumers judge a products performance and attribute its success or failure to the product itself






41. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






42. The silent - mental repetition of material






43. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






44. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






45. Advertising designed to promote a favorable company image rather than specific products






46. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






47. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






48. Focused on the degree of personal relevance that the product or purchase holds for the consumer






49. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






50. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product







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