Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






2. The perceived honesty and objectivity of the source of the communication






3. Caused by confusion with competing ads - and make informational retrieval difficult






4. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






5. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






6. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






7. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






8. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






9. When consumers recode what they have already encoded to include largest amounts of information






10. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






11. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






12. A theory of learning based on mental information processing - often in response to problem solving






13. Attribution theory suggests that consumers are likely to credit their successes to outside sources






14. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






15. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






16. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






17. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






18. Consumers judge a products performance and attribute its success or failure to the product itself






19. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






20. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






21. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






22. Advertising designed to promote a favorable company image rather than specific products






23. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






24. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






25. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






26. When consumers feel that another person is responsible for either positive or negative product performance






27. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






28. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






29. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






30. Determination if the marketing message was correctly receiver - understood - and interpreted






31. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






32. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






33. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






34. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






35. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






36. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






37. The amount of status members of one social class have in comparison with members of other social classes






38. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






39. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






40. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






41. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






42. An unpleasant or negative outcome that also serves to encourage a specific behavior






43. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






44. Persistent critics of marketers who initiate bad publicity online






45. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






46. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






47. Born between 1965-1979 - post baby boomer segment






48. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






49. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






50. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object