Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






2. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






3. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






4. The silent - mental repetition of material






5. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






6. Phenomenon in which people forget the source of a message buy remember the message itself






7. Advertising designed to promote a favorable company image rather than specific products






8. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






9. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






10. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






11. A theory of learning based on mental information processing - often in response to problem solving






12. Determination if the marketing message was correctly receiver - understood - and interpreted






13. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






14. Caused by confusion with competing ads - and make informational retrieval difficult






15. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






16. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






17. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






18. Focused on the degree of personal relevance that the product or purchase holds for the consumer






19. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






20. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






21. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






22. Attribution theory suggests that consumers are likely to credit their successes to outside sources






23. A series of personal evaluations an individual uses to put himself or herself into a social class






24. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






25. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






26. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






27. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






28. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






29. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






30. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






31. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






32. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






33. When two brand names are featured on a single product






34. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






35. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






36. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






37. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






38. Standardizing both product and communications programs when conducting business on a global basis






39. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






40. Wordplay - often used to create a double meaning - used in combination with a relevant picture






41. Individuals inferences or judgements as to the causes of their own behavior






42. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






43. Consists of events that strengthen the likelihood of a specific response






44. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






45. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






46. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






47. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






48. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






49. Making the same response to a slightly different stimuli






50. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society