Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Addressable communications that are significantly more response measured than traditional broadcast measures






2. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






3. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






4. The silent - mental repetition of material






5. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






6. A series of personal evaluations an individual uses to put himself or herself into a social class






7. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






8. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






9. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






10. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






11. Standardizing both product and communications programs when conducting business on a global basis






12. Born between 1965-1979 - post baby boomer segment






13. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






14. An unpleasant or negative outcome that also serves to encourage a specific behavior






15. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






16. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






17. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






18. Determination if an advertisement increased a product's sales






19. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






20. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






21. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






22. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






23. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






24. The amount of status members of one social class have in comparison with members of other social classes






25. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






26. When consumers feel that another person is responsible for either positive or negative product performance






27. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






28. Advertising designed to promote a favorable company image rather than specific products






29. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






30. The ability to select a specific stimulus from among similar stimuli because of perceived differences






31. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






32. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






33. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






34. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






35. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






36. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






37. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






38. A theory of learning based on mental information processing - often in response to problem solving






39. Persistent critics of marketers who initiate bad publicity online






40. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






41. Customizing both product and communications programs by area or country when conducting business on a global basis






42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






43. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






44. The process by which we recover information from long-term storage






45. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






46. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






47. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






48. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






49. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






50. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed