SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Caused by confusion with competing ads - and make informational retrieval difficult
Formal Communication Source
Interference Effects
Socialization of Family Members
Audience Profile
2. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Medium
Consumer Generated Media
Consumer Socialization
Classical Conditioning
3. Researchers who participate in the environment that they are studying without notifying those who are being observed
Attribution Theory
Participant Observers
Country-of-Origin Effects
Socialization of Family Members
4. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Viral Marketing
Classical Conditioning
Determined Detractors
Branded Entertainment
5. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Sex Roles
Shaping
Internal Attributions
Multiattribute Attitude Models
6. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Stimulus Discrimination
PRIZM NE
Functional Approach
Consumer Fieldwork
7. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Classical Conditioning
Single-Variable Indexes
Aided Recall
Communication Feedback
8. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Local Strategy
Neo-Pavlovian Conditioning
Attribution Theory
Ego-Defensive Function
9. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Instrumental (operant) Conditioning
Unaided Recall
Audience Profile
Exposure Effects
10. When two brand names are featured on a single product
Co-Branding
Exploitive Targeting
Advertising Resonance
Unaided Recall
11. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Content Analysis
Differential Decay
Addressable Messages
Physiological Measures
12. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Internal Attributions
World Brand
Sleeper Effect
Physiological Measures
13. Determination if an advertisement increased a product's sales
Formal Communication Source
Unaided Recall
Negative Reinforcement
Sale Effects
14. Individuals inferences or judgements as to the causes of their own behavior
Class Consciousness
Tricomponent Attitude Model
Self-Perception Theory
Passive Learning
15. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Door-In-The-Face Technique
Composite-Variable Indexes
Unaided Recall
Modeling (observational/vicarious learning)
16. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
New Media
Information Processing
Attitudinal Measures
Attributions Toward Things
17. Determination if the marketing message was correctly receiver - understood - and interpreted
Theory-of-Reasoned-Action (TRA) Model
Utilitarian Function
Encoding
Persuasion Effects
18. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Multiattribute Attitude Models
Consumer Generated Media
Media Strategy
Institutional Advertising
19. The silent - mental repetition of material
Societal Marketing Concept
Determined Detractors
Rehearsal
Consumer Fieldwork
20. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Social Class
Attitude-Toward-Behavior Model
Instrumental (operant) Conditioning
Traditional Family Life Cycle
21. Priorities and codes of conduct that both affects and reflects the character of American society
Consumer Ethics
Interference Effects
Class Consciousness
Core Values
22. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Megabrands
Objective Measures
Central Route to Persuasion
Internal Attributions
23. A theory of learning based on mental information processing - often in response to problem solving
Cognitive Learning
Positive Reinforcement
Composite-Variable Indexes
Persuasion Effects
24. When consumers feel that another person is responsible for either positive or negative product performance
Cognitive Associative Learning
Differential Decay
Attributions Toward Others
Retrieval
25. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Culture
Information Processing
Product Standardization
Internal Attributions
26. When consumers recode what they have already encoded to include largest amounts of information
Socioeconomic Status Score
Multiattribute Attitude Models
Chunking
Branded Entertainment
27. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Knowledge Function
Viral Marketing
Socialization of Family Members
Baby Boomers
28. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Attitude-Toward-the-Ad Models
Modeling (observational/vicarious learning)
Attitudinal Measures
Consumer Involvement
29. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Stimulus Generalization
Market Maven
Addressable Advertising
Door-In-The-Face Technique
30. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Retrieval
Global Strategy
Rokeach Value Survey
Peripheral Route to Persuasion
31. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Communication Feedback
External Attributions
Encoding
World Brand
32. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Consumer Generated Media
Order Effects
Core Values
Medium
33. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Cognitive Ages
Participant Observers
Theory-of-Reasoned-Action (TRA) Model
Multiattribute Attitude Models
34. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Corrective Advertising
Recognition and Recall Tests
Addressable Messages
Tricomponent Attitude Model
35. Advertising designed to promote a favorable company image rather than specific products
Institutional Advertising
Behavioral Learning
Retrieval
Functional Approach
36. The premise that observable responses to specific external stimuli signal that learning has taken place
Physiological Measures
Stimulus-Response Learning
New Media
Exposure Effects
37. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Sex Roles
Societal Marketing Concept
Stimulus Generalization
Determined Detractors
38. Addressable communications that are significantly more response measured than traditional broadcast measures
Narrowcast Messages
Stimulus Generalization
Multiattribute Attitude Models
Consumer Generated Media
39. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Value-Expressive Function
Addressable Messages
Culture
Socialization of Family Members
40. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Attribution Theory
Socialization of Family Members
Sale Effects
Recognition and Recall Tests
41. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Classical Conditioning
External Attributions
World Brand
Information Processing
42. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Foot-In-The-Door Technique
Aided Recall
Encoding
Theory-of-Reasoned-Action (TRA) Model
43. The amount of status members of one social class have in comparison with members of other social classes
Single-Variable Indexes
Social Status
Global Strategy
Utilitarian Function
44. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Comparative Advertising
Objective Measures
Sleeper Effect
Societal Marketing Concept
45. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Informal Communication Source
Interference Effects
Broadcast Model
New Media
46. A series of personal evaluations an individual uses to put himself or herself into a social class
Institutional Advertising
Country-of-Origin Effects
Order Effects
Subjective Measures
47. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Door-In-The-Face Technique
Marketing Ethics
Socialization of Family Members
Rehearsal
48. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Local Strategy
Theory of Planned Behavior
Attribution Theory
Cognitive Dissonance Theory
49. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Narrowcast Messages
Advertising Resonance
Rokeach Value Survey
Peripheral Route to Persuasion
50. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Communication Feedback
Covert - Masked or Stealth Marketing
Cognitive Ages
Field Observation
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests