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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Shaping
Rokeach Value Survey
Stimulus-Response Learning
Co-Branding
2. When consumers recode what they have already encoded to include largest amounts of information
Cognitive Dissonance Theory
Chunking
Cognitive Ages
Persuasion Effects
3. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Sex Roles
Shaping
Consumer Ethics
Addressable Advertising
4. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
World Brand
Socialization of Family Members
Product Standardization
Attributions Toward Others
5. Standardizing both product and communications programs when conducting business on a global basis
Attitudinal Measures
Global Strategy
Positive Reinforcement
Country-of-Origin Effects
6. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Subjective Measures
Field Observation
Persuasion Effects
Positive Reinforcement
7. Individuals inferences or judgements as to the causes of their own behavior
Self-Perception Theory
Shaping
Formal Communication Source
Consumer Socialization
8. When two brand names are featured on a single product
Co-Branding
Media Strategy
PRIZM NE
Socialization Agent
9. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Defensive Attribution
Neo-Pavlovian Conditioning
Marketing Ethics
PRIZM NE
10. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Addressable Advertising
Utilitarian Function
Local Strategy
Consumer Socialization
11. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Classical Conditioning
Cognitive Dissonance Theory
Social Class
Market Maven
12. The perceived honesty and objectivity of the source of the communication
Tricomponent Attitude Model
Modeling (observational/vicarious learning)
Source Credibility
Hemispheric Lateralizatio
13. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Covert - Masked or Stealth Marketing
Generation X
Global Strategy
Attitude-Toward-Behavior Model
14. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Cognitive Ages
Behavioral Learning
Ego-Defensive Function
Field Observation
15. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Market Maven
Theory of Trying to Consume
Local Strategy
Product Standardization
16. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Behavioral Learning
Marketing Ethics
Branded Entertainment
Product Standardization
17. Consumers judge a products performance and attribute its success or failure to the product itself
Attributions Toward Things
Self-Perception Theory
Recognition and Recall Tests
Attitude-Toward-Object Model
18. Customizing both product and communications programs by area or country when conducting business on a global basis
Local Strategy
Social Status
Branded Entertainment
Cognitive Dissonance Theory
19. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Stimulus Generalization
Classical Conditioning
Rokeach Value Survey
Stimulus Discrimination
20. Consists of events that strengthen the likelihood of a specific response
Composite-Variable Indexes
Interference Effects
Aided Recall
Positive Reinforcement
21. Born between 1965-1979 - post baby boomer segment
Theory of Planned Behavior
Aided Recall
Functional Approach
Generation X
22. When consumers feel that another person is responsible for either positive or negative product performance
Cognitive Associative Learning
Objective Measures
Theory-of-Reasoned-Action (TRA) Model
Attributions Toward Others
23. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Behavioral Learning
Product Standardization
PRIZM NE
24. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Peripheral Route to Persuasion
Attributions Toward Things
Megabrands
Stimulus Discrimination
25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Attributions Toward Others
Knowledge Function
Geodemographic Clusters
Socioeconomic Status Score
26. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Socialization Agent
Door-In-The-Face Technique
Unaided Recall
Cross-Cultural Consumer Analysis
27. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Socialization of Family Members
Consumer Ethics
Central Route to Persuasion
Hemispheric Lateralizatio
28. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
New Media
Buzz Agents
Value-Expressive Function
Physiological Measures
29. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Classical Conditioning
PRIZM NE
Theory of Planned Behavior
Objective Measures
30. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Internal Attributions
Attribution Theory
Core Values
Consumer Generated Media
31. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Elaboration Likelihood Model (ELM)
External Attributions
Door-In-The-Face Technique
Consumer Socialization
32. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Country-of-Origin Effects
Licensing
Addressable Advertising
Field Observation
33. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Cognitive Dissonance Theory
Exploitive Targeting
Audience Profile
Socioeconomic Status Score
34. Allowing a well-known brand name to be affixed to products of another manufacturer
Knowledge Function
Licensing
Narrowcast Messages
Door-In-The-Face Technique
35. Caused by confusion with competing ads - and make informational retrieval difficult
Class Consciousness
Interference Effects
Socialization Agent
Value-Expressive Function
36. The practice of marketing a whole line of company products under the same brand name
Societal Marketing Concept
Family Branding
Baby Boomers
Single-Variable Indexes
37. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Elaboration Likelihood Model (ELM)
Addressable Messages
Cognitive Learning
Consumer Fieldwork
38. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Passive Learning
Attitude-Toward-Object Model
Shaping
Internal Attributions
39. The silent - mental repetition of material
Corrective Advertising
Institutional Advertising
Rehearsal
New Media
40. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Shaping
Class Consciousness
Megabrands
World Brand
41. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Cognitive Ages
Generation Y
Content Analysis
Self-Perception Theory
42. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Geodemographic Clusters
Consumer Involvement
Generation X
Country-of-Origin Effects
43. Phenomenon in which people forget the source of a message buy remember the message itself
Rokeach Value Survey
Consumer Involvement
Source Amnesia
Foot-In-The-Door Technique
44. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Family Branding
Branded Entertainment
Media Strategy
Neo-Pavlovian Conditioning
45. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Exposure Effects
Informal Communication Source
Stimulus Discrimination
Participant Observers
46. Making the same response to a slightly different stimuli
Door-In-The-Face Technique
Country-of-Origin Effects
Stimulus Generalization
Participant Observers
47. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Geodemographic Clusters
Exploitive Targeting
Theory of Planned Behavior
Hemispheric Lateralizatio
48. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Single-Variable Indexes
Country-of-Origin Effects
Composite-Variable Indexes
External Attributions
49. A series of personal evaluations an individual uses to put himself or herself into a social class
Subjective Measures
Addressable Messages
Objective Measures
Licensing
50. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Positive Reinforcement
PRIZM NE
Elaboration Likelihood Model (ELM)
Geodemographic Clusters