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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






2. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






3. Advertising designed to promote a favorable company image rather than specific products






4. When consumers recode what they have already encoded to include largest amounts of information






5. The process by which we recover information from long-term storage






6. Determination if an advertisement increased a product's sales






7. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






8. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






9. Born between 1965-1979 - post baby boomer segment






10. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






11. Caused by confusion with competing ads - and make informational retrieval difficult






12. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






13. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






14. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






15. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






16. The perceived honesty and objectivity of the source of the communication






17. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






18. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






19. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






20. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






21. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






22. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






23. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






24. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






25. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






26. Researchers who participate in the environment that they are studying without notifying those who are being observed






27. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






28. Focused on the degree of personal relevance that the product or purchase holds for the consumer






29. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






30. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






31. Determination if the marketing message was correctly receiver - understood - and interpreted






32. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






33. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






34. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






35. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






36. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






37. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






38. Addressable communications that are significantly more response measured than traditional broadcast measures






39. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






40. Standardizing both product and communications programs when conducting business on a global basis






41. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






42. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






43. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






44. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






45. The number of consumers exposed to a message and how they react






46. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






47. Individuals inferences or judgements as to the causes of their own behavior






48. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






49. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






50. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents







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