Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






2. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






3. Priorities and codes of conduct that both affects and reflects the character of American society






4. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






5. The process by which we recover information from long-term storage






6. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






7. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






8. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






9. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






10. Consumers judge a products performance and attribute its success or failure to the product itself






11. Wordplay - often used to create a double meaning - used in combination with a relevant picture






12. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






13. Allowing a well-known brand name to be affixed to products of another manufacturer






14. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






15. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






16. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






17. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






18. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






19. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






20. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






21. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






22. Consists of events that strengthen the likelihood of a specific response






23. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






24. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






25. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






26. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






27. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






28. The premise that observable responses to specific external stimuli signal that learning has taken place






29. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






30. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






31. An unpleasant or negative outcome that also serves to encourage a specific behavior






32. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






33. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






34. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






35. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






36. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






37. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






38. Psychographic/demographic descriptions of the audience of a specific medium






39. Caused by confusion with competing ads - and make informational retrieval difficult






40. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






41. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






42. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






43. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






44. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






45. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






46. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






47. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






48. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






49. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






50. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome