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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Country-of-Origin Effects
Recognition and Recall Tests
Attribution Theory
Co-Branding
2. The perceived honesty and objectivity of the source of the communication
Socialization Agent
Formal Communication Source
Source Credibility
Core Values
3. Caused by confusion with competing ads - and make informational retrieval difficult
Defensive Attribution
Medium
Interference Effects
Attributions Toward Others
4. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Source Amnesia
Audience Profile
Medium
Family Branding
5. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Information Processing
Attitude-Toward-Object Model
Informal Communication Source
Stimulus Discrimination
6. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Cross-Cultural Consumer Analysis
Media Strategy
Source Credibility
Baby Boomers
7. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Core Values
Formal Communication Source
Societal Marketing Concept
Covert - Masked or Stealth Marketing
8. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
World Brand
Determined Detractors
Family Branding
Narrowcast Messages
9. When consumers recode what they have already encoded to include largest amounts of information
Traditional Family Life Cycle
Chunking
Cognitive Learning
Functional Approach
10. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Branded Entertainment
Cognitive Associative Learning
Co-Branding
11. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Encoding
Aided Recall
Neo-Pavlovian Conditioning
Peripheral Route to Persuasion
12. A theory of learning based on mental information processing - often in response to problem solving
Family Branding
Comparative Advertising
Cognitive Learning
Attributions Toward Others
13. Attribution theory suggests that consumers are likely to credit their successes to outside sources
External Attributions
Index of Status Characteristics
Persuasion Effects
Exposure Effects
14. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Socialization of Family Members
Consumer Fieldwork
Value-Expressive Function
Stimulus-Response Learning
15. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Market Maven
Broadcast Model
World Brand
Neo-Pavlovian Conditioning
16. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Tricomponent Attitude Model
Consumer Ethics
Modeling (observational/vicarious learning)
Neo-Pavlovian Conditioning
17. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Audience Profile
Rokeach Value Survey
Objective Measures
Neo-Pavlovian Conditioning
18. Consumers judge a products performance and attribute its success or failure to the product itself
Institutional Advertising
Attribution Theory
Utilitarian Function
Attributions Toward Things
19. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Consumer Socialization
Defensive Attribution
New Media
Informal Communication Source
20. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Consumer Ethics
Product Standardization
Self-Perception Theory
Socialization Agent
21. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Classical Conditioning
Mixed Strategies
World Brand
Exploitive Targeting
22. Advertising designed to promote a favorable company image rather than specific products
Utilitarian Function
Attitude-Toward-Object Model
Family Branding
Institutional Advertising
23. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Mixed Strategies
Index of Status Characteristics
Passive Learning
Classical Conditioning
24. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Attitude-Toward-Object Model
PRIZM NE
Societal Marketing Concept
Corrective Advertising
25. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Foot-In-The-Door Technique
Value-Expressive Function
Traditional Family Life Cycle
Tricomponent Attitude Model
26. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Unaided Recall
Exploitive Targeting
Index of Status Characteristics
27. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Culture
Functional Approach
Societal Marketing Concept
Narrowcast Messages
28. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Foot-In-The-Door Technique
Buzz Agents
Exposure Effects
Defensive Attribution
29. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Defensive Attribution
Social Status
Content Analysis
World Brand
30. Determination if the marketing message was correctly receiver - understood - and interpreted
Differential Decay
Persuasion Effects
Foot-In-The-Door Technique
Encoding
31. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Neo-Pavlovian Conditioning
Licensing
Persuasion Effects
Consumer Generated Media
32. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Composite-Variable Indexes
Branded Entertainment
Socialization Agent
Tricomponent Attitude Model
33. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Single-Variable Indexes
Theory-of-Reasoned-Action (TRA) Model
Social Class
Sale Effects
34. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Persuasion Effects
Media Strategy
Shaping
Cognitive Dissonance Theory
35. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Informal Communication Source
Social Status
Door-In-The-Face Technique
Local Strategy
36. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Market Maven
Branded Entertainment
Encoding
Differential Decay
37. The amount of status members of one social class have in comparison with members of other social classes
Attitude-Toward-the-Ad Models
Social Status
Rokeach Value Survey
Institutional Advertising
38. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Geodemographic Clusters
Knowledge Function
Traditional Family Life Cycle
Participant Observers
39. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Comparative Advertising
Co-Branding
Cognitive Ages
Medium
40. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Megabrands
Attitude-Toward-the-Ad Models
Persuasion Effects
Theory of Planned Behavior
41. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Utilitarian Function
Index of Status Characteristics
Rokeach Value Survey
Determined Detractors
42. An unpleasant or negative outcome that also serves to encourage a specific behavior
Cross-Cultural Consumer Analysis
Negative Reinforcement
Cognitive Associative Learning
Order Effects
43. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Societal Marketing Concept
Positive Reinforcement
Objective Measures
Persuasion Effects
44. Persistent critics of marketers who initiate bad publicity online
Societal Marketing Concept
Determined Detractors
Licensing
Functional Approach
45. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Chunking
Order Effects
Functional Approach
Classical Conditioning
46. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Corrective Advertising
Intention-to-Buy Scales
Recognition and Recall Tests
Sex Roles
47. Born between 1965-1979 - post baby boomer segment
Instrumental (operant) Conditioning
Attitudinal Measures
Rokeach Value Survey
Generation X
48. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Functional Approach
Aided Recall
Intention-to-Buy Scales
Shaping
49. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Exploitive Targeting
External Attributions
Class Consciousness
Sleeper Effect
50. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Classical Conditioning
Multiattribute Attitude Models
Country-of-Origin Effects
Differential Decay