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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






2. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






3. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






4. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






5. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






6. When consumers feel that another person is responsible for either positive or negative product performance






7. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






8. Born between 1965-1979 - post baby boomer segment






9. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






10. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






11. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






12. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






13. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






14. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






15. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






16. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






17. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






18. Phenomenon in which people forget the source of a message buy remember the message itself






19. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






20. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






21. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






22. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






23. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






24. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






25. Caused by confusion with competing ads - and make informational retrieval difficult






26. The premise that observable responses to specific external stimuli signal that learning has taken place






27. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






28. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






29. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






30. Psychographic/demographic descriptions of the audience of a specific medium






31. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






32. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






33. An unpleasant or negative outcome that also serves to encourage a specific behavior






34. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






35. The amount of status members of one social class have in comparison with members of other social classes






36. Priorities and codes of conduct that both affects and reflects the character of American society






37. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






38. Making the same response to a slightly different stimuli






39. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






40. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






41. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






42. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






43. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






44. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






45. When consumers recode what they have already encoded to include largest amounts of information






46. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






47. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






48. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






49. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






50. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






Can you answer 50 questions in 15 minutes?



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