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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Priorities and codes of conduct that both affects and reflects the character of American society






2. Caused by confusion with competing ads - and make informational retrieval difficult






3. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






4. Advertising designed to promote a favorable company image rather than specific products






5. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






6. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






7. The process by which we recover information from long-term storage






8. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






9. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






10. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






11. When consumers feel that another person is responsible for either positive or negative product performance






12. Wordplay - often used to create a double meaning - used in combination with a relevant picture






13. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






14. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






15. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






16. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






17. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






18. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






19. Researchers who participate in the environment that they are studying without notifying those who are being observed






20. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






21. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






22. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






23. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






24. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






26. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






27. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






28. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






29. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






30. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






31. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






32. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






33. Determination if the marketing message was correctly receiver - understood - and interpreted






34. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






35. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






36. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






37. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






38. A theory of learning based on mental information processing - often in response to problem solving






39. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






40. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






41. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






42. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






43. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






44. Determination if an advertisement increased a product's sales






45. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






46. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






47. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






48. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






49. Making the same response to a slightly different stimuli






50. Born between 1965-1979 - post baby boomer segment







Sorry!:) No result found.

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