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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The perceived honesty and objectivity of the source of the communication
Defensive Attribution
Tricomponent Attitude Model
Source Credibility
Covert - Masked or Stealth Marketing
2. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Consumer Socialization
Product Standardization
Sleeper Effect
Content Analysis
3. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
PRIZM NE
Baby Boomers
Knowledge Function
Ego-Defensive Function
4. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Rokeach Value Survey
Co-Branding
Country-of-Origin Effects
Persuasion Effects
5. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Stimulus Discrimination
Content Analysis
Theory-of-Reasoned-Action (TRA) Model
Consumer Generated Media
6. The premise that observable responses to specific external stimuli signal that learning has taken place
Modeling (observational/vicarious learning)
Stimulus-Response Learning
Comparative Advertising
Attitude-Toward-Behavior Model
7. Allowing a well-known brand name to be affixed to products of another manufacturer
Determined Detractors
Licensing
Utilitarian Function
Core Values
8. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Intention-to-Buy Scales
Media Strategy
Geodemographic Clusters
Consumer Fieldwork
9. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Mixed Strategies
Internal Attributions
Value-Expressive Function
Sex Roles
10. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Socioeconomic Status Score
Attributions Toward Others
Information Processing
Medium
11. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Intention-to-Buy Scales
Physiological Measures
Cognitive Ages
Socialization Agent
12. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Licensing
Marketing Ethics
Shaping
Consumer Ethics
13. When consumers feel that another person is responsible for either positive or negative product performance
Narrowcast Messages
Attributions Toward Others
Mixed Strategies
Functional Approach
14. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Shaping
Passive Learning
Peripheral Route to Persuasion
Index of Status Characteristics
15. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Recognition and Recall Tests
Elaboration Likelihood Model (ELM)
Consumer Socialization
Covert - Masked or Stealth Marketing
16. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Cognitive Ages
Value-Expressive Function
Theory-of-Reasoned-Action (TRA) Model
Internal Attributions
17. Individuals inferences or judgements as to the causes of their own behavior
Self-Perception Theory
Multiattribute Attitude Models
Broadcast Model
Objective Measures
18. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Cognitive Ages
Traditional Family Life Cycle
Culture
Stimulus-Response Learning
19. Phenomenon in which people forget the source of a message buy remember the message itself
Source Amnesia
Generation X
Classical Conditioning
Comparative Advertising
20. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Geodemographic Clusters
Advertising Wearout
Mixed Strategies
Composite-Variable Indexes
21. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Value-Expressive Function
Tricomponent Attitude Model
Subjective Measures
Addressable Advertising
22. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Institutional Advertising
Branded Entertainment
Stimulus Discrimination
Core Values
23. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Geodemographic Clusters
Consumer Ethics
Advertising Resonance
Source Amnesia
24. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Licensing
Subjective Measures
Recognition and Recall Tests
Audience Profile
25. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Internal Attributions
Megabrands
Consumer Socialization
Consumer Ethics
26. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Generation Y
Consumer Fieldwork
Field Observation
Co-Branding
27. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Central Route to Persuasion
Stimulus Discrimination
Formal Communication Source
Generation X
28. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Informal Communication Source
Intention-to-Buy Scales
External Attributions
Exposure Effects
29. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Socialization Agent
Viral Marketing
Marketing Ethics
Media Strategy
30. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Advertising Resonance
Determined Detractors
Tricomponent Attitude Model
Instrumental (operant) Conditioning
31. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Local Strategy
Exploitive Targeting
Persuasion Effects
Passive Learning
32. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
External Attributions
Sale Effects
Product Standardization
Functional Approach
33. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Sex Roles
Aided Recall
Country-of-Origin Effects
Exposure Effects
34. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Instrumental (operant) Conditioning
Stimulus-Response Learning
Rokeach Value Survey
Knowledge Function
35. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Societal Marketing Concept
Generation Y
Defensive Attribution
External Attributions
36. Born between 1965-1979 - post baby boomer segment
Neo-Pavlovian Conditioning
Attitude-Toward-the-Ad Models
Classical Conditioning
Generation X
37. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Medium
Socialization of Family Members
Licensing
Determined Detractors
38. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Megabrands
Narrowcast Messages
Country-of-Origin Effects
Product Standardization
39. The amount of status members of one social class have in comparison with members of other social classes
Social Status
Instrumental (operant) Conditioning
Physiological Measures
Attitude-Toward-Object Model
40. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Ego-Defensive Function
Product Standardization
Cross-Cultural Consumer Analysis
Defensive Attribution
41. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Licensing
Single-Variable Indexes
Attitude-Toward-the-Ad Models
Consumer Involvement
42. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Attitude-Toward-Behavior Model
Rokeach Value Survey
Branded Entertainment
Sleeper Effect
43. Consumers judge a products performance and attribute its success or failure to the product itself
Tricomponent Attitude Model
Social Status
Attributions Toward Things
External Attributions
44. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Participant Observers
Megabrands
Cognitive Associative Learning
Communication Feedback
45. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Media Strategy
Physiological Measures
Medium
Stimulus Discrimination
46. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Medium
Stimulus Discrimination
Internal Attributions
Attitudinal Measures
47. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Market Maven
Classical Conditioning
Self-Perception Theory
Geodemographic Clusters
48. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Multiattribute Attitude Models
Socioeconomic Status Score
Physiological Measures
Narrowcast Messages
49. Priorities and codes of conduct that both affects and reflects the character of American society
Core Values
Order Effects
Consumer Fieldwork
Audience Profile
50. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Passive Learning
Utilitarian Function
Field Observation
Cross-Cultural Consumer Analysis