Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focused on the degree of personal relevance that the product or purchase holds for the consumer






2. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






3. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






4. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






5. Persistent critics of marketers who initiate bad publicity online






6. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






7. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






8. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






9. The premise that observable responses to specific external stimuli signal that learning has taken place






10. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






11. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






12. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






13. Standardizing both product and communications programs when conducting business on a global basis






14. Making the same response to a slightly different stimuli






15. Addressable communications that are significantly more response measured than traditional broadcast measures






16. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






17. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






18. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






19. Allowing a well-known brand name to be affixed to products of another manufacturer






20. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






21. Phenomenon in which people forget the source of a message buy remember the message itself






22. The silent - mental repetition of material






23. Attribution theory suggests that consumers are likely to credit their successes to outside sources






24. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






25. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






26. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






27. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






28. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






29. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






30. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






31. Psychographic/demographic descriptions of the audience of a specific medium






32. Individuals inferences or judgements as to the causes of their own behavior






33. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






34. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






35. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






36. Customizing both product and communications programs by area or country when conducting business on a global basis






37. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






38. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






39. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






40. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






41. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






42. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






43. When consumers recode what they have already encoded to include largest amounts of information






44. Caused by confusion with competing ads - and make informational retrieval difficult






45. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






46. An unpleasant or negative outcome that also serves to encourage a specific behavior






47. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






48. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






49. A theory of learning based on mental information processing - often in response to problem solving






50. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition