Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






2. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






3. The silent - mental repetition of material






4. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






5. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






6. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






7. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






8. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






9. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






10. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






11. Phenomenon in which people forget the source of a message buy remember the message itself






12. When consumers feel that another person is responsible for either positive or negative product performance






13. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






14. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






15. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






16. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






17. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






18. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






19. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






20. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






21. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






22. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






23. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






24. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






25. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






26. Determination if an advertisement increased a product's sales






27. When consumers recode what they have already encoded to include largest amounts of information






28. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






29. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






30. Caused by confusion with competing ads - and make informational retrieval difficult






31. A series of personal evaluations an individual uses to put himself or herself into a social class






32. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






33. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






34. Wordplay - often used to create a double meaning - used in combination with a relevant picture






35. Determination if the marketing message was correctly receiver - understood - and interpreted






36. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






37. Psychographic/demographic descriptions of the audience of a specific medium






38. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






39. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






40. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






41. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






42. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






43. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






44. Making the same response to a slightly different stimuli






45. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






46. Priorities and codes of conduct that both affects and reflects the character of American society






47. The ability to select a specific stimulus from among similar stimuli because of perceived differences






48. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






49. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






50. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product