Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






2. Determination if an advertisement increased a product's sales






3. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






4. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






5. Determination if the marketing message was correctly receiver - understood - and interpreted






6. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






7. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






8. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






9. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






10. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






11. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






12. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






13. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






14. Advertising designed to promote a favorable company image rather than specific products






15. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






16. The premise that observable responses to specific external stimuli signal that learning has taken place






17. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






18. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






19. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






20. The ability to select a specific stimulus from among similar stimuli because of perceived differences






21. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






22. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






23. The silent - mental repetition of material






24. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






25. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






26. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






27. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






28. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






29. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






30. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






31. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






32. The perceived honesty and objectivity of the source of the communication






33. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






34. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






35. Priorities and codes of conduct that both affects and reflects the character of American society






36. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






37. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






38. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






39. Researchers who participate in the environment that they are studying without notifying those who are being observed






40. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






41. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






42. Individuals inferences or judgements as to the causes of their own behavior






43. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






44. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






45. Customizing both product and communications programs by area or country when conducting business on a global basis






46. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






47. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






48. When consumers feel that another person is responsible for either positive or negative product performance






49. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






50. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome







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