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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process by which we recover information from long-term storage






2. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






3. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






4. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






5. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






6. The number of consumers exposed to a message and how they react






7. Psychographic/demographic descriptions of the audience of a specific medium






8. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






9. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






10. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






11. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






12. Advertising designed to promote a favorable company image rather than specific products






13. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






14. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






15. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






16. Born between 1965-1979 - post baby boomer segment






17. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






18. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






19. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






20. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






21. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






22. The practice of marketing a whole line of company products under the same brand name






23. When consumers feel that another person is responsible for either positive or negative product performance






24. The ability to select a specific stimulus from among similar stimuli because of perceived differences






25. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






26. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






27. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






28. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






29. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






30. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






31. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






32. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






33. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






34. The silent - mental repetition of material






35. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






36. Determination if an advertisement increased a product's sales






37. A theory of learning based on mental information processing - often in response to problem solving






38. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






39. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






40. Caused by confusion with competing ads - and make informational retrieval difficult






41. The amount of status members of one social class have in comparison with members of other social classes






42. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






43. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






44. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






45. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






46. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






47. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






48. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






49. Allowing a well-known brand name to be affixed to products of another manufacturer






50. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals







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