Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individuals inferences or judgements as to the causes of their own behavior






2. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






3. An unpleasant or negative outcome that also serves to encourage a specific behavior






4. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






5. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






6. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






7. When consumers recode what they have already encoded to include largest amounts of information






8. When two brand names are featured on a single product






9. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






10. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






11. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






12. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






13. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






14. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






15. The perceived honesty and objectivity of the source of the communication






16. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






17. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






18. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






19. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






20. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






21. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






22. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






23. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






24. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






25. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






26. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






27. Consumers judge a products performance and attribute its success or failure to the product itself






28. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






29. The ability to select a specific stimulus from among similar stimuli because of perceived differences






30. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






31. The practice of marketing a whole line of company products under the same brand name






32. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






33. A series of personal evaluations an individual uses to put himself or herself into a social class






34. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






35. Priorities and codes of conduct that both affects and reflects the character of American society






36. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






37. Attribution theory suggests that consumers are likely to credit their successes to outside sources






38. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






39. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






40. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






41. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






42. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






43. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






44. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






45. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






46. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






47. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






48. Customizing both product and communications programs by area or country when conducting business on a global basis






49. Advertising designed to promote a favorable company image rather than specific products






50. Allowing a well-known brand name to be affixed to products of another manufacturer