Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






2. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






3. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






4. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






5. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






6. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






7. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






8. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






9. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






10. Advertising designed to promote a favorable company image rather than specific products






11. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






12. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






13. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






14. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






15. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






16. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






17. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






18. When two brand names are featured on a single product






19. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






20. Psychographic/demographic descriptions of the audience of a specific medium






21. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






22. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






23. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






24. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






25. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






26. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






27. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






28. Allowing a well-known brand name to be affixed to products of another manufacturer






29. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






30. Persistent critics of marketers who initiate bad publicity online






31. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






32. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






33. Determination if the marketing message was correctly receiver - understood - and interpreted






34. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






35. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






36. Focused on the degree of personal relevance that the product or purchase holds for the consumer






37. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






38. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






39. Consumers judge a products performance and attribute its success or failure to the product itself






40. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






41. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






42. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






43. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






44. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






45. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






46. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






47. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






48. Researchers who participate in the environment that they are studying without notifying those who are being observed






49. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






50. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points