Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumers judge a products performance and attribute its success or failure to the product itself






2. Attribution theory suggests that consumers are likely to credit their successes to outside sources






3. The practice of marketing a whole line of company products under the same brand name






4. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






5. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






6. Caused by confusion with competing ads - and make informational retrieval difficult






7. A series of personal evaluations an individual uses to put himself or herself into a social class






8. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






9. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






10. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






11. The silent - mental repetition of material






12. The amount of status members of one social class have in comparison with members of other social classes






13. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






14. Priorities and codes of conduct that both affects and reflects the character of American society






15. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






16. Determination if an advertisement increased a product's sales






17. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






18. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






19. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






20. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






21. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






22. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






23. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






24. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






25. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






26. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






27. Making the same response to a slightly different stimuli






28. The number of consumers exposed to a message and how they react






29. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






30. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






31. Wordplay - often used to create a double meaning - used in combination with a relevant picture






32. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






33. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






34. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






35. Phenomenon in which people forget the source of a message buy remember the message itself






36. The ability to select a specific stimulus from among similar stimuli because of perceived differences






37. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






38. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






39. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






40. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






41. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






42. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






43. Advertising designed to promote a favorable company image rather than specific products






44. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






45. An unpleasant or negative outcome that also serves to encourage a specific behavior






46. When consumers feel that another person is responsible for either positive or negative product performance






47. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






48. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






49. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






50. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant