Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






2. Allowing a well-known brand name to be affixed to products of another manufacturer






3. Priorities and codes of conduct that both affects and reflects the character of American society






4. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






5. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






6. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






7. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






8. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






9. Consumers judge a products performance and attribute its success or failure to the product itself






10. Wordplay - often used to create a double meaning - used in combination with a relevant picture






11. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






12. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






13. A series of personal evaluations an individual uses to put himself or herself into a social class






14. When two brand names are featured on a single product






15. The process by which we recover information from long-term storage






16. Attribution theory suggests that consumers are likely to credit their successes to outside sources






17. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






18. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






19. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






20. Psychographic/demographic descriptions of the audience of a specific medium






21. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






22. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






23. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






24. An unpleasant or negative outcome that also serves to encourage a specific behavior






25. Born between 1965-1979 - post baby boomer segment






26. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






27. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






28. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






29. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






30. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






31. Phenomenon in which people forget the source of a message buy remember the message itself






32. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






33. The perceived honesty and objectivity of the source of the communication






34. Individuals inferences or judgements as to the causes of their own behavior






35. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






36. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






37. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






38. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






39. Persistent critics of marketers who initiate bad publicity online






40. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






41. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






42. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






43. Caused by confusion with competing ads - and make informational retrieval difficult






44. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






45. Researchers who participate in the environment that they are studying without notifying those who are being observed






46. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






47. The ability to select a specific stimulus from among similar stimuli because of perceived differences






48. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






49. When consumers feel that another person is responsible for either positive or negative product performance






50. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content