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Test your basic knowledge |
Consumer Behavior
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Encoding
Traditional Family Life Cycle
Advertising Wearout
Institutional Advertising
2. The number of consumers exposed to a message and how they react
Rokeach Value Survey
Comparative Advertising
Retrieval
Exposure Effects
3. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Self-Perception Theory
Order Effects
Broadcast Model
Aided Recall
4. The silent - mental repetition of material
Rehearsal
Addressable Messages
Product Standardization
Country-of-Origin Effects
5. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Source Amnesia
Social Status
Narrowcast Messages
Attitude-Toward-the-Ad Models
6. The process by which we recover information from long-term storage
Retrieval
Traditional Family Life Cycle
Market Maven
Generation X
7. A series of personal evaluations an individual uses to put himself or herself into a social class
Subjective Measures
Audience Profile
Branded Entertainment
Social Status
8. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
External Attributions
Attribution Theory
Advertising Resonance
PRIZM NE
9. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
World Brand
Hemispheric Lateralizatio
Formal Communication Source
New Media
10. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Cognitive Ages
Sex Roles
Advertising Resonance
Cognitive Learning
11. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
External Attributions
Subjective Measures
Informal Communication Source
Differential Decay
12. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Viral Marketing
Multiattribute Attitude Models
Socialization of Family Members
Medium
13. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Broadcast Model
Theory of Planned Behavior
Classical Conditioning
Informal Communication Source
14. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Marketing Ethics
Encoding
Stimulus-Response Learning
Exploitive Targeting
15. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Modeling (observational/vicarious learning)
Exploitive Targeting
Recognition and Recall Tests
Product Standardization
16. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Formal Communication Source
Consumer Fieldwork
Shaping
Differential Decay
17. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Foot-In-The-Door Technique
Field Observation
Licensing
Socialization of Family Members
18. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Exploitive Targeting
Societal Marketing Concept
Hemispheric Lateralizatio
Sleeper Effect
19. Determination if the marketing message was correctly receiver - understood - and interpreted
Persuasion Effects
Door-In-The-Face Technique
Societal Marketing Concept
Media Strategy
20. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Societal Marketing Concept
Geodemographic Clusters
Country-of-Origin Effects
Field Observation
21. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Persuasion Effects
Source Amnesia
Cognitive Associative Learning
Advertising Resonance
22. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Central Route to Persuasion
Cognitive Ages
Attitude-Toward-Object Model
Cross-Cultural Consumer Analysis
23. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Branded Entertainment
Objective Measures
Elaboration Likelihood Model (ELM)
Addressable Messages
24. Researchers who participate in the environment that they are studying without notifying those who are being observed
Market Maven
Internal Attributions
Participant Observers
Cognitive Ages
25. A theory of learning based on mental information processing - often in response to problem solving
Cognitive Learning
Theory of Planned Behavior
Product Standardization
Determined Detractors
26. Priorities and codes of conduct that both affects and reflects the character of American society
Core Values
Multiattribute Attitude Models
Theory of Trying to Consume
Encoding
27. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
World Brand
Exposure Effects
Behavioral Learning
Modeling (observational/vicarious learning)
28. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Self-Perception Theory
Source Credibility
Information Processing
Generation Y
29. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Rokeach Value Survey
Order Effects
Formal Communication Source
Physiological Measures
30. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Intention-to-Buy Scales
Recognition and Recall Tests
PRIZM NE
Attitude-Toward-Behavior Model
31. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Local Strategy
Shaping
Ego-Defensive Function
Participant Observers
32. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Intention-to-Buy Scales
Determined Detractors
Knowledge Function
Ego-Defensive Function
33. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Classical Conditioning
Modeling (observational/vicarious learning)
Sleeper Effect
Stimulus Generalization
34. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Branded Entertainment
Family Branding
Content Analysis
Local Strategy
35. An unpleasant or negative outcome that also serves to encourage a specific behavior
Neo-Pavlovian Conditioning
Advertising Resonance
Sex Roles
Negative Reinforcement
36. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Consumer Fieldwork
Co-Branding
Cross-Cultural Consumer Analysis
37. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Internal Attributions
New Media
Mixed Strategies
Multiattribute Attitude Models
38. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Unaided Recall
Content Analysis
Defensive Attribution
Single-Variable Indexes
39. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Utilitarian Function
Elaboration Likelihood Model (ELM)
Baby Boomers
Advertising Wearout
40. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Family Branding
Composite-Variable Indexes
Utilitarian Function
Media Strategy
41. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Comparative Advertising
Socialization Agent
Market Maven
Unaided Recall
42. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Functional Approach
Theory-of-Reasoned-Action (TRA) Model
Unaided Recall
Attribution Theory
43. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Corrective Advertising
Index of Status Characteristics
New Media
Addressable Messages
44. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Unaided Recall
Narrowcast Messages
Single-Variable Indexes
Advertising Wearout
45. Consumers judge a products performance and attribute its success or failure to the product itself
Attributions Toward Things
Door-In-The-Face Technique
Central Route to Persuasion
Internal Attributions
46. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Behavioral Learning
Medium
Attitude-Toward-Object Model
Market Maven
47. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Advertising Wearout
Stimulus-Response Learning
Attributions Toward Things
Physiological Measures
48. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Encoding
Elaboration Likelihood Model (ELM)
Viral Marketing
Traditional Family Life Cycle
49. The premise that observable responses to specific external stimuli signal that learning has taken place
Socialization of Family Members
Theory of Trying to Consume
Cross-Cultural Consumer Analysis
Stimulus-Response Learning
50. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Family Branding
Tricomponent Attitude Model
Value-Expressive Function
Megabrands
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