Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






2. The silent - mental repetition of material






3. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






4. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






5. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






6. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






7. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






8. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






9. A series of personal evaluations an individual uses to put himself or herself into a social class






10. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






11. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






12. Customizing both product and communications programs by area or country when conducting business on a global basis






13. Making the same response to a slightly different stimuli






14. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






15. Persistent critics of marketers who initiate bad publicity online






16. Determination if an advertisement increased a product's sales






17. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






18. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






19. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






20. Advertising designed to promote a favorable company image rather than specific products






21. Phenomenon in which people forget the source of a message buy remember the message itself






22. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






23. Wordplay - often used to create a double meaning - used in combination with a relevant picture






24. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






25. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






26. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






27. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






28. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






29. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






30. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






31. An unpleasant or negative outcome that also serves to encourage a specific behavior






32. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






33. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






34. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






35. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






36. The ability to select a specific stimulus from among similar stimuli because of perceived differences






37. Individuals inferences or judgements as to the causes of their own behavior






38. Priorities and codes of conduct that both affects and reflects the character of American society






39. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






40. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






41. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






42. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






43. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






44. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






45. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






46. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






47. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






48. When consumers recode what they have already encoded to include largest amounts of information






49. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






50. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object