Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






2. Born between 1965-1979 - post baby boomer segment






3. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






4. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






5. A theory of learning based on mental information processing - often in response to problem solving






6. The process by which we recover information from long-term storage






7. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






8. The ability to select a specific stimulus from among similar stimuli because of perceived differences






9. When consumers recode what they have already encoded to include largest amounts of information






10. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






11. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






12. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






13. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






14. Determination if an advertisement increased a product's sales






15. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






16. The amount of status members of one social class have in comparison with members of other social classes






17. Advertising designed to promote a favorable company image rather than specific products






18. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






19. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






20. Individuals inferences or judgements as to the causes of their own behavior






21. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






22. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






23. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






24. The practice of marketing a whole line of company products under the same brand name






25. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






26. The number of consumers exposed to a message and how they react






27. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






28. The silent - mental repetition of material






29. The premise that observable responses to specific external stimuli signal that learning has taken place






30. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






31. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






32. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






33. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






34. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






35. Wordplay - often used to create a double meaning - used in combination with a relevant picture






36. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






37. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






38. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






39. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






40. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






41. An unpleasant or negative outcome that also serves to encourage a specific behavior






42. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






43. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






44. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






45. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






46. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






47. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






48. Customizing both product and communications programs by area or country when conducting business on a global basis






49. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






50. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility