Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






2. Focused on the degree of personal relevance that the product or purchase holds for the consumer






3. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






4. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






5. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






6. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






7. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






8. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






9. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






10. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






11. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






12. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






13. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






14. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






15. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






16. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






17. The silent - mental repetition of material






18. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






19. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






20. Phenomenon in which people forget the source of a message buy remember the message itself






21. Wordplay - often used to create a double meaning - used in combination with a relevant picture






22. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






23. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






24. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






25. An unpleasant or negative outcome that also serves to encourage a specific behavior






26. Individuals inferences or judgements as to the causes of their own behavior






27. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






28. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






29. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






30. The number of consumers exposed to a message and how they react






31. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






32. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






33. The amount of status members of one social class have in comparison with members of other social classes






34. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






35. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






36. Allowing a well-known brand name to be affixed to products of another manufacturer






37. Persistent critics of marketers who initiate bad publicity online






38. Making the same response to a slightly different stimuli






39. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






40. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






41. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






42. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






43. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






44. The perceived honesty and objectivity of the source of the communication






45. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






46. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






47. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






48. Determination if an advertisement increased a product's sales






49. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






50. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)