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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






2. The number of consumers exposed to a message and how they react






3. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






4. The silent - mental repetition of material






5. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






6. The process by which we recover information from long-term storage






7. A series of personal evaluations an individual uses to put himself or herself into a social class






8. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






9. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






10. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






11. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






12. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






13. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






14. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






15. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






16. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






17. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






18. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






19. Determination if the marketing message was correctly receiver - understood - and interpreted






20. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






21. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






22. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






23. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






24. Researchers who participate in the environment that they are studying without notifying those who are being observed






25. A theory of learning based on mental information processing - often in response to problem solving






26. Priorities and codes of conduct that both affects and reflects the character of American society






27. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






28. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






29. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






30. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






31. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






32. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






33. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






34. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






35. An unpleasant or negative outcome that also serves to encourage a specific behavior






36. When consumers feel that another person is responsible for either positive or negative product performance






37. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






38. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






39. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






40. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






41. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






42. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






43. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






44. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






45. Consumers judge a products performance and attribute its success or failure to the product itself






46. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






47. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






48. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






49. The premise that observable responses to specific external stimuli signal that learning has taken place






50. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






Can you answer 50 questions in 15 minutes?



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