Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






2. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






3. Determination if an advertisement increased a product's sales






4. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






5. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






6. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






7. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






8. Consists of events that strengthen the likelihood of a specific response






9. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






10. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






11. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






12. The premise that observable responses to specific external stimuli signal that learning has taken place






13. Determination if the marketing message was correctly receiver - understood - and interpreted






14. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






15. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






16. The perceived honesty and objectivity of the source of the communication






17. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






18. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






19. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






20. Making the same response to a slightly different stimuli






21. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






22. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






23. Priorities and codes of conduct that both affects and reflects the character of American society






24. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






25. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






26. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






27. Advertising designed to promote a favorable company image rather than specific products






28. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






29. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






30. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






31. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






32. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






33. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






34. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






35. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






36. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






37. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






38. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






40. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






41. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






42. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






43. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






44. A series of personal evaluations an individual uses to put himself or herself into a social class






45. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






46. When consumers recode what they have already encoded to include largest amounts of information






47. The process by which we recover information from long-term storage






48. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






49. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






50. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions