Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






2. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






3. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






4. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






5. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






6. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






7. Priorities and codes of conduct that both affects and reflects the character of American society






8. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






9. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






10. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






11. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






12. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






13. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






14. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






15. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






16. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






17. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






18. When two brand names are featured on a single product






19. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






20. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






21. Persistent critics of marketers who initiate bad publicity online






22. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






23. Determination if the marketing message was correctly receiver - understood - and interpreted






24. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






25. Allowing a well-known brand name to be affixed to products of another manufacturer






26. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






27. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






28. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






29. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






30. Researchers who participate in the environment that they are studying without notifying those who are being observed






31. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






32. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






33. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






34. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






35. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






36. Focused on the degree of personal relevance that the product or purchase holds for the consumer






37. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






38. Phenomenon in which people forget the source of a message buy remember the message itself






39. Attribution theory suggests that consumers are likely to credit their successes to outside sources






40. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






41. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






42. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






43. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






44. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






45. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






46. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






47. The perceived honesty and objectivity of the source of the communication






48. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






49. Determination if an advertisement increased a product's sales






50. The ability to select a specific stimulus from among similar stimuli because of perceived differences