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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Addressable communications that are significantly more response measured than traditional broadcast measures
Field Observation
Audience Profile
Narrowcast Messages
Source Amnesia
2. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Attitude-Toward-Behavior Model
Informal Communication Source
Index of Status Characteristics
Passive Learning
3. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Shaping
Modeling (observational/vicarious learning)
Class Consciousness
Internal Attributions
4. The silent - mental repetition of material
Rehearsal
Consumer Ethics
Advertising Wearout
Cognitive Associative Learning
5. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Socioeconomic Status Score
Field Observation
World Brand
Cross-Cultural Consumer Analysis
6. A series of personal evaluations an individual uses to put himself or herself into a social class
Attributions Toward Things
Shaping
Subjective Measures
Consumer Ethics
7. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Self-Perception Theory
PRIZM NE
Physiological Measures
Attributions Toward Things
8. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Socialization Agent
Stimulus Generalization
Order Effects
Tricomponent Attitude Model
9. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Door-In-The-Face Technique
Internal Attributions
Participant Observers
Determined Detractors
10. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Field Observation
Theory of Trying to Consume
Market Maven
Social Status
11. Standardizing both product and communications programs when conducting business on a global basis
Global Strategy
Audience Profile
Covert - Masked or Stealth Marketing
Behavioral Learning
12. Born between 1965-1979 - post baby boomer segment
Audience Profile
Generation X
Ego-Defensive Function
Baby Boomers
13. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Sex Roles
Consumer Involvement
Unaided Recall
Subjective Measures
14. An unpleasant or negative outcome that also serves to encourage a specific behavior
Consumer Involvement
Sale Effects
Negative Reinforcement
Advertising Resonance
15. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Broadcast Model
Index of Status Characteristics
Ego-Defensive Function
Multiattribute Attitude Models
16. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Cognitive Associative Learning
Internal Attributions
Single-Variable Indexes
Audience Profile
17. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Cognitive Associative Learning
Social Class
Differential Decay
Social Status
18. Determination if an advertisement increased a product's sales
Socialization of Family Members
Sale Effects
Ego-Defensive Function
Baby Boomers
19. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Classical Conditioning
Shaping
Tricomponent Attitude Model
Media Strategy
20. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Informal Communication Source
Attribution Theory
Traditional Family Life Cycle
Intention-to-Buy Scales
21. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Behavioral Learning
Rehearsal
Information Processing
Sleeper Effect
22. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Cognitive Associative Learning
Advertising Wearout
Attitude-Toward-the-Ad Models
Local Strategy
23. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Unaided Recall
Order Effects
Formal Communication Source
Addressable Messages
24. The amount of status members of one social class have in comparison with members of other social classes
Source Credibility
Social Status
Ego-Defensive Function
Order Effects
25. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Hemispheric Lateralizatio
Attributions Toward Others
Persuasion Effects
Exploitive Targeting
26. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Rehearsal
Interference Effects
Culture
27. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
PRIZM NE
Megabrands
Sex Roles
Utilitarian Function
28. Advertising designed to promote a favorable company image rather than specific products
Self-Perception Theory
Tricomponent Attitude Model
Chunking
Institutional Advertising
29. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Hemispheric Lateralizatio
Licensing
Market Maven
Neo-Pavlovian Conditioning
30. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Socioeconomic Status Score
Stimulus Discrimination
Generation Y
Co-Branding
31. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Content Analysis
Differential Decay
Geodemographic Clusters
Behavioral Learning
32. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Value-Expressive Function
Cognitive Dissonance Theory
Buzz Agents
Recognition and Recall Tests
33. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Chunking
Geodemographic Clusters
Content Analysis
Broadcast Model
34. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Self-Perception Theory
Encoding
Socioeconomic Status Score
Comparative Advertising
35. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Instrumental (operant) Conditioning
Persuasion Effects
Mixed Strategies
Geodemographic Clusters
36. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
New Media
Content Analysis
Tricomponent Attitude Model
Internal Attributions
37. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Megabrands
Theory of Planned Behavior
Culture
Attributions Toward Others
38. A theory of learning based on mental information processing - often in response to problem solving
Cognitive Learning
Rehearsal
Exposure Effects
Theory of Planned Behavior
39. Persistent critics of marketers who initiate bad publicity online
Determined Detractors
Theory-of-Reasoned-Action (TRA) Model
Product Standardization
Consumer Generated Media
40. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Attributions Toward Things
Retrieval
Broadcast Model
Elaboration Likelihood Model (ELM)
41. Customizing both product and communications programs by area or country when conducting business on a global basis
Local Strategy
Recognition and Recall Tests
Class Consciousness
Source Amnesia
42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Sex Roles
Instrumental (operant) Conditioning
Socialization of Family Members
Theory of Trying to Consume
43. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Foot-In-The-Door Technique
Attributions Toward Things
Exposure Effects
Consumer Socialization
44. The process by which we recover information from long-term storage
Composite-Variable Indexes
Neo-Pavlovian Conditioning
Consumer Involvement
Retrieval
45. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Marketing Ethics
Theory of Trying to Consume
Consumer Fieldwork
World Brand
46. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Tricomponent Attitude Model
Addressable Advertising
Composite-Variable Indexes
Consumer Ethics
47. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Exposure Effects
Sale Effects
Value-Expressive Function
Intention-to-Buy Scales
48. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Covert - Masked or Stealth Marketing
Participant Observers
Megabrands
Product Standardization
49. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Functional Approach
World Brand
Megabrands
Country-of-Origin Effects
50. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Attitudinal Measures
Marketing Ethics
PRIZM NE
Ego-Defensive Function