Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






2. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






3. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






4. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






5. Persistent critics of marketers who initiate bad publicity online






6. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






7. Determination if an advertisement increased a product's sales






8. Advertising designed to promote a favorable company image rather than specific products






9. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






10. Customizing both product and communications programs by area or country when conducting business on a global basis






11. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






12. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






13. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






14. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






15. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






16. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






17. Standardizing both product and communications programs when conducting business on a global basis






18. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






19. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






20. Born between 1965-1979 - post baby boomer segment






21. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






22. The practice of marketing a whole line of company products under the same brand name






23. Consumers judge a products performance and attribute its success or failure to the product itself






24. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






25. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






26. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






27. Caused by confusion with competing ads - and make informational retrieval difficult






28. The process by which we recover information from long-term storage






29. An unpleasant or negative outcome that also serves to encourage a specific behavior






30. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






31. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






32. When consumers recode what they have already encoded to include largest amounts of information






33. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






34. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






35. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






36. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






37. Making the same response to a slightly different stimuli






38. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






39. The ability to select a specific stimulus from among similar stimuli because of perceived differences






40. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






41. When consumers feel that another person is responsible for either positive or negative product performance






42. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






43. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






44. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






45. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






46. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






47. Focused on the degree of personal relevance that the product or purchase holds for the consumer






48. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






49. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






50. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message