Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






2. A series of personal evaluations an individual uses to put himself or herself into a social class






3. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






4. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






5. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






6. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






7. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






8. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






9. Making the same response to a slightly different stimuli






10. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






11. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






12. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






13. A theory of learning based on mental information processing - often in response to problem solving






14. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






15. Focused on the degree of personal relevance that the product or purchase holds for the consumer






16. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






17. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






18. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






19. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






20. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






21. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






22. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






23. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






24. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






25. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






26. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






27. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






28. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






29. Consumers judge a products performance and attribute its success or failure to the product itself






30. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






31. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






32. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






33. The ability to select a specific stimulus from among similar stimuli because of perceived differences






34. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






35. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






36. Persistent critics of marketers who initiate bad publicity online






37. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






38. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






39. When consumers recode what they have already encoded to include largest amounts of information






40. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






41. Determination if the marketing message was correctly receiver - understood - and interpreted






42. Consists of events that strengthen the likelihood of a specific response






43. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






44. Caused by confusion with competing ads - and make informational retrieval difficult






45. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






46. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






47. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






48. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






49. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






50. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests