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Test your basic knowledge |
Consumer Behavior
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Corrective Advertising
Shaping
Aided Recall
Attributions Toward Others
2. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Knowledge Function
Co-Branding
Cognitive Learning
Buzz Agents
3. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Order Effects
Licensing
Generation Y
Social Class
4. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Buzz Agents
Defensive Attribution
Persuasion Effects
5. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Field Observation
Baby Boomers
Cross-Cultural Consumer Analysis
Market Maven
6. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Cognitive Associative Learning
Information Processing
Instrumental (operant) Conditioning
Chunking
7. The number of consumers exposed to a message and how they react
Socioeconomic Status Score
Aided Recall
Product Standardization
Exposure Effects
8. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Interference Effects
Stimulus-Response Learning
Source Amnesia
Product Standardization
9. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Megabrands
Single-Variable Indexes
Attributions Toward Others
Functional Approach
10. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Stimulus Discrimination
Consumer Fieldwork
Participant Observers
Retrieval
11. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Content Analysis
Socialization Agent
New Media
Country-of-Origin Effects
12. Determination if an advertisement increased a product's sales
Sale Effects
Cognitive Dissonance Theory
Hemispheric Lateralizatio
Index of Status Characteristics
13. Priorities and codes of conduct that both affects and reflects the character of American society
Addressable Advertising
Covert - Masked or Stealth Marketing
Core Values
Traditional Family Life Cycle
14. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Consumer Ethics
Content Analysis
Geodemographic Clusters
Internal Attributions
15. The practice of marketing a whole line of company products under the same brand name
Central Route to Persuasion
Theory-of-Reasoned-Action (TRA) Model
Communication Feedback
Family Branding
16. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Viral Marketing
Ego-Defensive Function
Geodemographic Clusters
Sex Roles
17. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Objective Measures
Ego-Defensive Function
Broadcast Model
PRIZM NE
18. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Functional Approach
Socialization of Family Members
Neo-Pavlovian Conditioning
Traditional Family Life Cycle
19. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Attitudinal Measures
Country-of-Origin Effects
Differential Decay
Composite-Variable Indexes
20. The perceived honesty and objectivity of the source of the communication
Source Credibility
Central Route to Persuasion
Attitude-Toward-the-Ad Models
Covert - Masked or Stealth Marketing
21. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Knowledge Function
Door-In-The-Face Technique
Hemispheric Lateralizatio
Cognitive Learning
22. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Aided Recall
Generation Y
Family Branding
Field Observation
23. When two brand names are featured on a single product
Geodemographic Clusters
Cognitive Learning
Stimulus Discrimination
Co-Branding
24. The premise that observable responses to specific external stimuli signal that learning has taken place
Knowledge Function
Marketing Ethics
Theory of Trying to Consume
Stimulus-Response Learning
25. Psychographic/demographic descriptions of the audience of a specific medium
Broadcast Model
Intention-to-Buy Scales
Audience Profile
Differential Decay
26. Customizing both product and communications programs by area or country when conducting business on a global basis
Consumer Involvement
Local Strategy
Corrective Advertising
Communication Feedback
27. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Tricomponent Attitude Model
Advertising Resonance
Ego-Defensive Function
Core Values
28. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Source Credibility
Comparative Advertising
Multiattribute Attitude Models
Culture
29. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Licensing
Cognitive Ages
Internal Attributions
Content Analysis
30. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Single-Variable Indexes
Attitude-Toward-Behavior Model
Media Strategy
Intention-to-Buy Scales
31. Individuals inferences or judgements as to the causes of their own behavior
Participant Observers
Intention-to-Buy Scales
Audience Profile
Self-Perception Theory
32. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Socialization of Family Members
Stimulus Discrimination
Theory of Trying to Consume
Determined Detractors
33. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Attribution Theory
Index of Status Characteristics
Elaboration Likelihood Model (ELM)
Attitude-Toward-the-Ad Models
34. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Covert - Masked or Stealth Marketing
Consumer Generated Media
Addressable Messages
Defensive Attribution
35. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Utilitarian Function
Index of Status Characteristics
Interference Effects
Tricomponent Attitude Model
36. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Composite-Variable Indexes
Exposure Effects
PRIZM NE
Peripheral Route to Persuasion
37. The process by which we recover information from long-term storage
Retrieval
Class Consciousness
Communication Feedback
Branded Entertainment
38. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Viral Marketing
Class Consciousness
Buzz Agents
Participant Observers
39. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
PRIZM NE
Traditional Family Life Cycle
Tricomponent Attitude Model
Consumer Ethics
40. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Addressable Messages
Sale Effects
Content Analysis
Narrowcast Messages
41. When consumers recode what they have already encoded to include largest amounts of information
World Brand
Marketing Ethics
Encoding
Chunking
42. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Generation Y
Negative Reinforcement
Door-In-The-Face Technique
Attribution Theory
43. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Mixed Strategies
Intention-to-Buy Scales
Formal Communication Source
Attitudinal Measures
44. Determination if the marketing message was correctly receiver - understood - and interpreted
Cognitive Associative Learning
Persuasion Effects
Informal Communication Source
Source Amnesia
45. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Door-In-The-Face Technique
Societal Marketing Concept
Attitude-Toward-the-Ad Models
Attribution Theory
46. Caused by confusion with competing ads - and make informational retrieval difficult
Interference Effects
Composite-Variable Indexes
Physiological Measures
Self-Perception Theory
47. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Advertising Wearout
Physiological Measures
Country-of-Origin Effects
Covert - Masked or Stealth Marketing
48. Persistent critics of marketers who initiate bad publicity online
Functional Approach
Determined Detractors
Encoding
Traditional Family Life Cycle
49. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Corrective Advertising
Institutional Advertising
Hemispheric Lateralizatio
Social Class
50. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Objective Measures
Cognitive Dissonance Theory
Medium
Differential Decay
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