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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Corrective Advertising
Utilitarian Function
Peripheral Route to Persuasion
Marketing Ethics
2. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Branded Entertainment
Hemispheric Lateralizatio
Classical Conditioning
Theory of Trying to Consume
3. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Retrieval
Social Status
Attitude-Toward-the-Ad Models
Cross-Cultural Consumer Analysis
4. Priorities and codes of conduct that both affects and reflects the character of American society
Cognitive Ages
Field Observation
Core Values
Ego-Defensive Function
5. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Market Maven
Tricomponent Attitude Model
Exposure Effects
Cognitive Associative Learning
6. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Global Strategy
PRIZM NE
Formal Communication Source
Value-Expressive Function
7. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Product Standardization
Self-Perception Theory
Consumer Generated Media
Mixed Strategies
8. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Viral Marketing
Generation X
Local Strategy
Peripheral Route to Persuasion
9. Individuals inferences or judgements as to the causes of their own behavior
Self-Perception Theory
Unaided Recall
Corrective Advertising
Stimulus Generalization
10. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Comparative Advertising
Peripheral Route to Persuasion
Advertising Wearout
Consumer Fieldwork
11. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Ego-Defensive Function
New Media
Modeling (observational/vicarious learning)
Interference Effects
12. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Intention-to-Buy Scales
Geodemographic Clusters
Index of Status Characteristics
Corrective Advertising
13. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Functional Approach
Attribution Theory
Interference Effects
Culture
14. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Theory of Trying to Consume
Chunking
New Media
Defensive Attribution
15. A theory of learning based on mental information processing - often in response to problem solving
Attributions Toward Others
Elaboration Likelihood Model (ELM)
Exploitive Targeting
Cognitive Learning
16. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Information Processing
Neo-Pavlovian Conditioning
Addressable Messages
Index of Status Characteristics
17. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Theory of Planned Behavior
Mixed Strategies
Cognitive Learning
Communication Feedback
18. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Media Strategy
Market Maven
Passive Learning
Negative Reinforcement
19. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Formal Communication Source
Exposure Effects
Medium
Local Strategy
20. The process by which we recover information from long-term storage
Retrieval
Theory of Trying to Consume
Attitude-Toward-Object Model
Foot-In-The-Door Technique
21. Persistent critics of marketers who initiate bad publicity online
Determined Detractors
Rokeach Value Survey
Baby Boomers
Local Strategy
22. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Addressable Messages
Interference Effects
Marketing Ethics
Traditional Family Life Cycle
23. When two brand names are featured on a single product
Objective Measures
Information Processing
Co-Branding
Societal Marketing Concept
24. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Mixed Strategies
Defensive Attribution
Comparative Advertising
Broadcast Model
25. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Attitudinal Measures
Informal Communication Source
Central Route to Persuasion
Marketing Ethics
26. Phenomenon in which people forget the source of a message buy remember the message itself
Intention-to-Buy Scales
Attributions Toward Others
Source Amnesia
Tricomponent Attitude Model
27. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Consumer Ethics
Attribution Theory
Knowledge Function
Value-Expressive Function
28. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Self-Perception Theory
Positive Reinforcement
Communication Feedback
Shaping
29. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Attitude-Toward-Behavior Model
Central Route to Persuasion
Defensive Attribution
Audience Profile
30. Determination if the marketing message was correctly receiver - understood - and interpreted
Addressable Messages
World Brand
Hemispheric Lateralizatio
Persuasion Effects
31. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Interference Effects
Elaboration Likelihood Model (ELM)
Peripheral Route to Persuasion
Broadcast Model
32. Consists of events that strengthen the likelihood of a specific response
Media Strategy
Positive Reinforcement
Cross-Cultural Consumer Analysis
Mixed Strategies
33. Psychographic/demographic descriptions of the audience of a specific medium
Tricomponent Attitude Model
Generation X
Objective Measures
Audience Profile
34. Addressable communications that are significantly more response measured than traditional broadcast measures
Theory-of-Reasoned-Action (TRA) Model
Door-In-The-Face Technique
Cognitive Dissonance Theory
Narrowcast Messages
35. Determination if an advertisement increased a product's sales
Sale Effects
Rehearsal
Source Credibility
External Attributions
36. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Modeling (observational/vicarious learning)
Social Class
Self-Perception Theory
Consumer Involvement
37. The number of consumers exposed to a message and how they react
Exposure Effects
Ego-Defensive Function
Stimulus Discrimination
Covert - Masked or Stealth Marketing
38. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Narrowcast Messages
PRIZM NE
Megabrands
Attitude-Toward-Object Model
39. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Product Standardization
External Attributions
PRIZM NE
Consumer Fieldwork
40. Researchers who participate in the environment that they are studying without notifying those who are being observed
Culture
Participant Observers
Socialization of Family Members
Viral Marketing
41. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Unaided Recall
Societal Marketing Concept
Social Status
Knowledge Function
42. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Core Values
Attributions Toward Others
Intention-to-Buy Scales
Recognition and Recall Tests
43. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Attribution Theory
Megabrands
Unaided Recall
Behavioral Learning
44. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Composite-Variable Indexes
Generation Y
Informal Communication Source
Multiattribute Attitude Models
45. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Internal Attributions
Composite-Variable Indexes
Institutional Advertising
Persuasion Effects
46. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Socialization Agent
Attitude-Toward-Object Model
Covert - Masked or Stealth Marketing
Information Processing
47. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Self-Perception Theory
Cognitive Dissonance Theory
Geodemographic Clusters
Exploitive Targeting
48. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Field Observation
Value-Expressive Function
Advertising Resonance
Behavioral Learning
49. Allowing a well-known brand name to be affixed to products of another manufacturer
Global Strategy
Medium
Instrumental (operant) Conditioning
Licensing
50. An unpleasant or negative outcome that also serves to encourage a specific behavior
Negative Reinforcement
Generation X
Sex Roles
World Brand