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Test your basic knowledge |
Consumer Behavior
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Priorities and codes of conduct that both affects and reflects the character of American society
Advertising Resonance
World Brand
Informal Communication Source
Core Values
2. Caused by confusion with competing ads - and make informational retrieval difficult
Country-of-Origin Effects
Generation Y
Value-Expressive Function
Interference Effects
3. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
World Brand
Megabrands
Functional Approach
Consumer Generated Media
4. Advertising designed to promote a favorable company image rather than specific products
Product Standardization
Audience Profile
Sex Roles
Institutional Advertising
5. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Advertising Wearout
Field Observation
Objective Measures
Consumer Generated Media
6. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Country-of-Origin Effects
World Brand
Utilitarian Function
Instrumental (operant) Conditioning
7. The process by which we recover information from long-term storage
Retrieval
Institutional Advertising
Attributions Toward Things
World Brand
8. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Mixed Strategies
Order Effects
Chunking
Foot-In-The-Door Technique
9. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Cross-Cultural Consumer Analysis
Stimulus Discrimination
Information Processing
Retrieval
10. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Cognitive Learning
Attributions Toward Things
Attributions Toward Others
Defensive Attribution
11. When consumers feel that another person is responsible for either positive or negative product performance
Tricomponent Attitude Model
Source Credibility
Attributions Toward Others
Attitude-Toward-Behavior Model
12. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Medium
Stimulus-Response Learning
Generation Y
Advertising Resonance
13. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Internal Attributions
Negative Reinforcement
Megabrands
Socioeconomic Status Score
14. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Foot-In-The-Door Technique
External Attributions
Baby Boomers
Value-Expressive Function
15. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Attribution Theory
Field Observation
Unaided Recall
Addressable Advertising
16. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Market Maven
Attribution Theory
Index of Status Characteristics
Modeling (observational/vicarious learning)
17. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Single-Variable Indexes
Attributions Toward Things
Order Effects
Value-Expressive Function
18. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Negative Reinforcement
Multiattribute Attitude Models
Corrective Advertising
Sale Effects
19. Researchers who participate in the environment that they are studying without notifying those who are being observed
Aided Recall
Participant Observers
Licensing
Intention-to-Buy Scales
20. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Hemispheric Lateralizatio
Covert - Masked or Stealth Marketing
Multiattribute Attitude Models
Social Class
21. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Market Maven
Peripheral Route to Persuasion
Differential Decay
Generation Y
22. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Unaided Recall
New Media
Ego-Defensive Function
Theory of Trying to Consume
23. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Cross-Cultural Consumer Analysis
Advertising Resonance
Attributions Toward Others
Product Standardization
24. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Rokeach Value Survey
Product Standardization
Hemispheric Lateralizatio
Differential Decay
25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Global Strategy
Objective Measures
Product Standardization
26. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Source Credibility
Product Standardization
Behavioral Learning
Subjective Measures
27. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Communication Feedback
Narrowcast Messages
Advertising Wearout
Positive Reinforcement
28. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Consumer Ethics
Cognitive Ages
Recognition and Recall Tests
Chunking
29. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Chunking
Socialization Agent
Socioeconomic Status Score
Addressable Messages
30. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Theory of Trying to Consume
Megabrands
Cognitive Associative Learning
Interference Effects
31. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Advertising Wearout
Rokeach Value Survey
Single-Variable Indexes
Foot-In-The-Door Technique
32. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Objective Measures
Advertising Wearout
Multiattribute Attitude Models
Shaping
33. Determination if the marketing message was correctly receiver - understood - and interpreted
Socioeconomic Status Score
Subjective Measures
Persuasion Effects
Interference Effects
34. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Content Analysis
Consumer Socialization
Value-Expressive Function
Country-of-Origin Effects
35. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Behavioral Learning
Stimulus-Response Learning
Cognitive Dissonance Theory
Buzz Agents
36. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Rokeach Value Survey
Stimulus Generalization
Retrieval
Attribution Theory
37. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Sleeper Effect
Value-Expressive Function
Advertising Wearout
Market Maven
38. A theory of learning based on mental information processing - often in response to problem solving
Socioeconomic Status Score
Rehearsal
Differential Decay
Cognitive Learning
39. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Attitudinal Measures
Stimulus Generalization
Comparative Advertising
Cognitive Learning
40. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Cognitive Dissonance Theory
Functional Approach
Hemispheric Lateralizatio
Generation Y
41. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Consumer Fieldwork
Geodemographic Clusters
Broadcast Model
Index of Status Characteristics
42. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Objective Measures
Advertising Resonance
Generation X
Socioeconomic Status Score
43. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Socialization Agent
Communication Feedback
Country-of-Origin Effects
Recognition and Recall Tests
44. Determination if an advertisement increased a product's sales
Stimulus-Response Learning
Viral Marketing
Baby Boomers
Sale Effects
45. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Socialization of Family Members
Classical Conditioning
Value-Expressive Function
Informal Communication Source
46. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Addressable Messages
Attitude-Toward-the-Ad Models
Passive Learning
Socialization Agent
47. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Unaided Recall
Cognitive Associative Learning
Sleeper Effect
Geodemographic Clusters
48. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Medium
Field Observation
Theory of Planned Behavior
Subjective Measures
49. Making the same response to a slightly different stimuli
Culture
Retrieval
Cognitive Associative Learning
Stimulus Generalization
50. Born between 1965-1979 - post baby boomer segment
Generation X
Baby Boomers
Theory-of-Reasoned-Action (TRA) Model
Ego-Defensive Function
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