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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






2. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






3. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






4. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






5. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






6. Researchers who participate in the environment that they are studying without notifying those who are being observed






7. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






8. Individuals inferences or judgements as to the causes of their own behavior






9. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






10. Addressable communications that are significantly more response measured than traditional broadcast measures






11. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






12. Persistent critics of marketers who initiate bad publicity online






13. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






14. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






15. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






16. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






17. The silent - mental repetition of material






18. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






19. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






20. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






21. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






22. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






23. Consists of events that strengthen the likelihood of a specific response






24. Attribution theory suggests that consumers are likely to credit their successes to outside sources






25. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






26. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






27. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






28. Psychographic/demographic descriptions of the audience of a specific medium






29. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






30. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






31. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






32. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






33. Standardizing both product and communications programs when conducting business on a global basis






34. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






35. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






36. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






37. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






38. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






39. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






40. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






41. Advertising designed to promote a favorable company image rather than specific products






42. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






43. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






44. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






45. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






46. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






47. Phenomenon in which people forget the source of a message buy remember the message itself






48. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






49. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






50. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object







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