Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






2. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






3. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






4. Persistent critics of marketers who initiate bad publicity online






5. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






6. Wordplay - often used to create a double meaning - used in combination with a relevant picture






7. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






8. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






9. Allowing a well-known brand name to be affixed to products of another manufacturer






10. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






11. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






12. The silent - mental repetition of material






13. A series of personal evaluations an individual uses to put himself or herself into a social class






14. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






15. When consumers recode what they have already encoded to include largest amounts of information






16. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






17. Standardizing both product and communications programs when conducting business on a global basis






18. The amount of status members of one social class have in comparison with members of other social classes






19. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






20. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






21. Phenomenon in which people forget the source of a message buy remember the message itself






22. The perceived honesty and objectivity of the source of the communication






23. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






24. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






25. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






26. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






27. Addressable communications that are significantly more response measured than traditional broadcast measures






28. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






29. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






30. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






31. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






32. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






33. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






34. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






35. Individuals inferences or judgements as to the causes of their own behavior






36. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






37. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






38. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






39. The practice of marketing a whole line of company products under the same brand name






40. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






41. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






42. The premise that observable responses to specific external stimuli signal that learning has taken place






43. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






44. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






45. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






46. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






47. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






48. The process by which we recover information from long-term storage






49. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






50. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content