Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Addressable communications that are significantly more response measured than traditional broadcast measures






2. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






3. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






4. The number of consumers exposed to a message and how they react






5. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






6. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






7. A theory of learning based on mental information processing - often in response to problem solving






8. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






9. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






10. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






11. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






12. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






13. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






14. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






15. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






16. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






17. Caused by confusion with competing ads - and make informational retrieval difficult






18. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






19. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






20. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






21. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






22. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






23. Consists of events that strengthen the likelihood of a specific response






24. The amount of status members of one social class have in comparison with members of other social classes






25. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






26. Researchers who participate in the environment that they are studying without notifying those who are being observed






27. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






28. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






29. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






30. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






31. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






32. Customizing both product and communications programs by area or country when conducting business on a global basis






33. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






34. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






35. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






36. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






37. When consumers feel that another person is responsible for either positive or negative product performance






38. Allowing a well-known brand name to be affixed to products of another manufacturer






39. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






40. A series of personal evaluations an individual uses to put himself or herself into a social class






41. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






42. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






43. The practice of marketing a whole line of company products under the same brand name






44. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






45. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






46. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






47. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






48. Individuals inferences or judgements as to the causes of their own behavior






49. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






50. Focused on the degree of personal relevance that the product or purchase holds for the consumer