Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






2. A theory of learning based on mental information processing - often in response to problem solving






3. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






4. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






5. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






6. Advertising designed to promote a favorable company image rather than specific products






7. Addressable communications that are significantly more response measured than traditional broadcast measures






8. Individuals inferences or judgements as to the causes of their own behavior






9. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






10. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






11. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






12. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






13. The premise that observable responses to specific external stimuli signal that learning has taken place






14. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






15. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






16. The practice of marketing a whole line of company products under the same brand name






17. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






18. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






19. Consists of events that strengthen the likelihood of a specific response






20. Determination if the marketing message was correctly receiver - understood - and interpreted






21. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






22. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






23. When consumers feel that another person is responsible for either positive or negative product performance






24. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






25. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






26. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






27. Wordplay - often used to create a double meaning - used in combination with a relevant picture






28. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






29. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






30. Psychographic/demographic descriptions of the audience of a specific medium






31. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






32. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






33. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






34. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






35. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






36. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






37. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






38. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






39. The amount of status members of one social class have in comparison with members of other social classes






40. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






41. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






42. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






43. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






44. Focused on the degree of personal relevance that the product or purchase holds for the consumer






45. Making the same response to a slightly different stimuli






46. Attribution theory suggests that consumers are likely to credit their successes to outside sources






47. Consumers judge a products performance and attribute its success or failure to the product itself






48. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






49. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






50. A series of personal evaluations an individual uses to put himself or herself into a social class