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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






2. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






3. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






4. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






5. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






6. The silent - mental repetition of material






7. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






8. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






9. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






10. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






11. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






12. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






13. The premise that observable responses to specific external stimuli signal that learning has taken place






14. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






15. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






16. Phenomenon in which people forget the source of a message buy remember the message itself






17. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






18. When two brand names are featured on a single product






19. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






20. Advertising designed to promote a favorable company image rather than specific products






21. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






22. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






23. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






24. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






25. When consumers feel that another person is responsible for either positive or negative product performance






26. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






27. A series of personal evaluations an individual uses to put himself or herself into a social class






28. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






29. Determination if the marketing message was correctly receiver - understood - and interpreted






30. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






31. The perceived honesty and objectivity of the source of the communication






32. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






33. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






34. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






35. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






36. Consumers judge a products performance and attribute its success or failure to the product itself






37. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






38. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






39. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






40. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






41. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






42. A theory of learning based on mental information processing - often in response to problem solving






43. Standardizing both product and communications programs when conducting business on a global basis






44. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






45. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






46. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






47. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






48. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






49. Persistent critics of marketers who initiate bad publicity online






50. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product







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