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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






2. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






3. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






4. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






5. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






6. Consumers judge a products performance and attribute its success or failure to the product itself






7. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






8. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






9. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






10. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






11. Determination if an advertisement increased a product's sales






12. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






13. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






14. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






15. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






16. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






17. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






18. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






19. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






20. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






21. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






22. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






23. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






24. Focused on the degree of personal relevance that the product or purchase holds for the consumer






25. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






26. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






27. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






28. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






29. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






30. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






31. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






32. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






33. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






34. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






35. The premise that observable responses to specific external stimuli signal that learning has taken place






36. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






37. The process by which we recover information from long-term storage






38. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






39. Priorities and codes of conduct that both affects and reflects the character of American society






40. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






41. Determination if the marketing message was correctly receiver - understood - and interpreted






42. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






43. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






44. Allowing a well-known brand name to be affixed to products of another manufacturer






45. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






46. Persistent critics of marketers who initiate bad publicity online






47. The perceived honesty and objectivity of the source of the communication






48. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






49. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






50. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum







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