Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The premise that observable responses to specific external stimuli signal that learning has taken place






2. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






3. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






4. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






5. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






6. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






7. Phenomenon in which people forget the source of a message buy remember the message itself






8. The process by which we recover information from long-term storage






9. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






10. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






11. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






12. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






13. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






14. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






15. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






16. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






17. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






18. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






19. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






20. Priorities and codes of conduct that both affects and reflects the character of American society






21. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






22. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






23. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






24. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






25. The amount of status members of one social class have in comparison with members of other social classes






26. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






27. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






28. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






29. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






30. Consumers judge a products performance and attribute its success or failure to the product itself






31. Focused on the degree of personal relevance that the product or purchase holds for the consumer






32. Allowing a well-known brand name to be affixed to products of another manufacturer






33. Customizing both product and communications programs by area or country when conducting business on a global basis






34. The practice of marketing a whole line of company products under the same brand name






35. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






36. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






37. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






38. Caused by confusion with competing ads - and make informational retrieval difficult






39. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






40. An unpleasant or negative outcome that also serves to encourage a specific behavior






41. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






43. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






44. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






45. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






46. Persistent critics of marketers who initiate bad publicity online






47. Making the same response to a slightly different stimuli






48. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






49. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






50. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks