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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






2. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






3. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






4. The practice of marketing a whole line of company products under the same brand name






5. Persistent critics of marketers who initiate bad publicity online






6. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






7. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






8. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






9. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






10. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






11. The process by which we recover information from long-term storage






12. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






13. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






14. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






15. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






16. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






17. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






18. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






19. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






20. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






21. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






22. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






23. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






24. Standardizing both product and communications programs when conducting business on a global basis






25. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






26. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






27. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






28. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






29. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






30. When two brand names are featured on a single product






31. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






32. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






33. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






34. Phenomenon in which people forget the source of a message buy remember the message itself






35. Customizing both product and communications programs by area or country when conducting business on a global basis






36. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






37. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






38. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






39. The number of consumers exposed to a message and how they react






40. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






41. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






42. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






43. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






44. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






45. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






46. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






47. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






48. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






49. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






50. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






Can you answer 50 questions in 15 minutes?



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