Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






2. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






3. Priorities and codes of conduct that both affects and reflects the character of American society






4. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






5. Phenomenon in which people forget the source of a message buy remember the message itself






6. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






7. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






8. The ability to select a specific stimulus from among similar stimuli because of perceived differences






9. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






10. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






11. Focused on the degree of personal relevance that the product or purchase holds for the consumer






12. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






13. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






14. The perceived honesty and objectivity of the source of the communication






15. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






16. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






17. Making the same response to a slightly different stimuli






18. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






19. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






20. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






21. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






22. Researchers who participate in the environment that they are studying without notifying those who are being observed






23. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






24. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






25. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






26. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






27. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






28. Standardizing both product and communications programs when conducting business on a global basis






29. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






30. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






31. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






32. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






33. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






34. Customizing both product and communications programs by area or country when conducting business on a global basis






35. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






36. Caused by confusion with competing ads - and make informational retrieval difficult






37. When two brand names are featured on a single product






38. Determination if the marketing message was correctly receiver - understood - and interpreted






39. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






40. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






41. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






42. A theory of learning based on mental information processing - often in response to problem solving






43. Addressable communications that are significantly more response measured than traditional broadcast measures






44. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






45. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






46. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






47. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






48. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






49. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






50. Born between 1965-1979 - post baby boomer segment