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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






2. The silent - mental repetition of material






3. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






4. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






5. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






6. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






7. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






8. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






9. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






10. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






11. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






12. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






13. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






14. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






15. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






16. When consumers recode what they have already encoded to include largest amounts of information






17. Making the same response to a slightly different stimuli






18. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






19. Customizing both product and communications programs by area or country when conducting business on a global basis






20. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






21. Addressable communications that are significantly more response measured than traditional broadcast measures






22. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






23. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






24. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






25. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






26. The amount of status members of one social class have in comparison with members of other social classes






27. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






28. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






29. Priorities and codes of conduct that both affects and reflects the character of American society






30. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






31. Attribution theory suggests that consumers are likely to credit their successes to outside sources






32. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






33. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






34. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






35. Focused on the degree of personal relevance that the product or purchase holds for the consumer






36. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






37. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






38. The number of consumers exposed to a message and how they react






39. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






40. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






41. Persistent critics of marketers who initiate bad publicity online






42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






43. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






44. Individuals inferences or judgements as to the causes of their own behavior






45. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






46. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






47. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






48. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






49. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






50. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment







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