Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






2. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






3. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






4. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






5. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






6. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






7. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






8. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






9. When consumers feel that another person is responsible for either positive or negative product performance






10. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






11. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






12. When two brand names are featured on a single product






13. Phenomenon in which people forget the source of a message buy remember the message itself






14. Priorities and codes of conduct that both affects and reflects the character of American society






15. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






16. Wordplay - often used to create a double meaning - used in combination with a relevant picture






17. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






18. Consists of events that strengthen the likelihood of a specific response






19. Addressable communications that are significantly more response measured than traditional broadcast measures






20. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






21. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






22. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






23. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






24. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






25. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






26. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






27. Focused on the degree of personal relevance that the product or purchase holds for the consumer






28. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






29. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






30. Consumers judge a products performance and attribute its success or failure to the product itself






31. The practice of marketing a whole line of company products under the same brand name






32. Allowing a well-known brand name to be affixed to products of another manufacturer






33. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






34. Making the same response to a slightly different stimuli






35. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






36. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






37. Individuals inferences or judgements as to the causes of their own behavior






38. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






39. Born between 1965-1979 - post baby boomer segment






40. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






41. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






42. Advertising designed to promote a favorable company image rather than specific products






43. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






44. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






45. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






46. When consumers recode what they have already encoded to include largest amounts of information






47. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






48. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






49. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






50. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object