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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Mixed Strategies
Consumer Ethics
Neo-Pavlovian Conditioning
Culture
2. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Viral Marketing
Institutional Advertising
Consumer Socialization
Internal Attributions
3. An unpleasant or negative outcome that also serves to encourage a specific behavior
Sex Roles
Informal Communication Source
Covert - Masked or Stealth Marketing
Negative Reinforcement
4. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
World Brand
Determined Detractors
Foot-In-The-Door Technique
Megabrands
5. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Medium
PRIZM NE
Attributions Toward Others
Geodemographic Clusters
6. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Social Status
Aided Recall
Comparative Advertising
Multiattribute Attitude Models
7. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Socialization of Family Members
Stimulus Generalization
Composite-Variable Indexes
Class Consciousness
8. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Consumer Involvement
Theory-of-Reasoned-Action (TRA) Model
Encoding
Social Class
9. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Sex Roles
Single-Variable Indexes
Encoding
Elaboration Likelihood Model (ELM)
10. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Field Observation
Formal Communication Source
Medium
Single-Variable Indexes
11. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Composite-Variable Indexes
Socialization Agent
Intention-to-Buy Scales
Participant Observers
12. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Consumer Generated Media
Audience Profile
Functional Approach
Exploitive Targeting
13. Born between 1965-1979 - post baby boomer segment
Central Route to Persuasion
Generation X
Passive Learning
Societal Marketing Concept
14. Caused by confusion with competing ads - and make informational retrieval difficult
Interference Effects
Differential Decay
Social Class
Self-Perception Theory
15. Customizing both product and communications programs by area or country when conducting business on a global basis
Institutional Advertising
Behavioral Learning
Societal Marketing Concept
Local Strategy
16. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Hemispheric Lateralizatio
Traditional Family Life Cycle
Cognitive Ages
Index of Status Characteristics
17. Consumers judge a products performance and attribute its success or failure to the product itself
Attributions Toward Things
Mixed Strategies
Attribution Theory
Attributions Toward Others
18. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Local Strategy
Covert - Masked or Stealth Marketing
Defensive Attribution
Attitude-Toward-Object Model
19. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Composite-Variable Indexes
Order Effects
Retrieval
Cross-Cultural Consumer Analysis
20. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Hemispheric Lateralizatio
Retrieval
Cognitive Ages
Megabrands
21. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Local Strategy
Foot-In-The-Door Technique
Consumer Ethics
Media Strategy
22. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Culture
Geodemographic Clusters
Consumer Fieldwork
Knowledge Function
23. Priorities and codes of conduct that both affects and reflects the character of American society
Comparative Advertising
Core Values
Consumer Involvement
New Media
24. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Societal Marketing Concept
Passive Learning
Geodemographic Clusters
Cognitive Ages
25. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Advertising Resonance
Socialization of Family Members
Objective Measures
Broadcast Model
26. Addressable communications that are significantly more response measured than traditional broadcast measures
Source Credibility
Shaping
Narrowcast Messages
Cognitive Associative Learning
27. Determination if the marketing message was correctly receiver - understood - and interpreted
Single-Variable Indexes
Field Observation
Informal Communication Source
Persuasion Effects
28. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Content Analysis
Value-Expressive Function
Theory of Planned Behavior
Geodemographic Clusters
29. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Modeling (observational/vicarious learning)
Advertising Resonance
Rokeach Value Survey
Class Consciousness
30. When consumers recode what they have already encoded to include largest amounts of information
Social Class
Cognitive Dissonance Theory
Neo-Pavlovian Conditioning
Chunking
31. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Product Standardization
Core Values
Advertising Resonance
Aided Recall
32. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Determined Detractors
Cognitive Associative Learning
Mixed Strategies
New Media
33. The practice of marketing a whole line of company products under the same brand name
Consumer Fieldwork
Family Branding
Central Route to Persuasion
Country-of-Origin Effects
34. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Social Status
Baby Boomers
Classical Conditioning
Rehearsal
35. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Sleeper Effect
Branded Entertainment
Self-Perception Theory
Hemispheric Lateralizatio
36. When consumers feel that another person is responsible for either positive or negative product performance
Value-Expressive Function
Cross-Cultural Consumer Analysis
Attributions Toward Others
Determined Detractors
37. When two brand names are featured on a single product
Negative Reinforcement
Viral Marketing
Recognition and Recall Tests
Co-Branding
38. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
New Media
Market Maven
Traditional Family Life Cycle
Peripheral Route to Persuasion
39. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Index of Status Characteristics
Consumer Ethics
Encoding
Stimulus Discrimination
40. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
World Brand
Attitude-Toward-Behavior Model
Branded Entertainment
Multiattribute Attitude Models
41. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Consumer Involvement
New Media
Encoding
Cross-Cultural Consumer Analysis
42. The silent - mental repetition of material
Rehearsal
Objective Measures
Social Status
Neo-Pavlovian Conditioning
43. Persistent critics of marketers who initiate bad publicity online
Determined Detractors
Market Maven
Cognitive Associative Learning
Cognitive Learning
44. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Theory of Trying to Consume
Defensive Attribution
Source Amnesia
Cognitive Associative Learning
45. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Content Analysis
Central Route to Persuasion
Neo-Pavlovian Conditioning
Modeling (observational/vicarious learning)
46. Consists of events that strengthen the likelihood of a specific response
Positive Reinforcement
Institutional Advertising
Value-Expressive Function
Socialization of Family Members
47. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Recognition and Recall Tests
Negative Reinforcement
Informal Communication Source
Intention-to-Buy Scales
48. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Baby Boomers
Attitude-Toward-the-Ad Models
Medium
49. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Encoding
Attitudinal Measures
Consumer Generated Media
New Media
50. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Ego-Defensive Function
Content Analysis
Consumer Fieldwork
Classical Conditioning