Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






2. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






3. An unpleasant or negative outcome that also serves to encourage a specific behavior






4. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






5. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






6. When consumers recode what they have already encoded to include largest amounts of information






7. Addressable communications that are significantly more response measured than traditional broadcast measures






8. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






9. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






10. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






11. The number of consumers exposed to a message and how they react






12. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






13. Consists of events that strengthen the likelihood of a specific response






14. Allowing a well-known brand name to be affixed to products of another manufacturer






15. Born between 1965-1979 - post baby boomer segment






16. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






17. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






18. Advertising designed to promote a favorable company image rather than specific products






19. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






20. Determination if an advertisement increased a product's sales






21. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






22. Making the same response to a slightly different stimuli






23. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






24. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






25. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






26. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






27. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






28. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






29. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






30. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






31. Caused by confusion with competing ads - and make informational retrieval difficult






32. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






33. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






34. The process by which we recover information from long-term storage






35. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






36. A theory of learning based on mental information processing - often in response to problem solving






37. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






38. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






39. Persistent critics of marketers who initiate bad publicity online






40. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






41. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






42. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






43. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






44. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






45. The practice of marketing a whole line of company products under the same brand name






46. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






47. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






48. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






49. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






50. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society