Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






2. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






3. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






4. An unpleasant or negative outcome that also serves to encourage a specific behavior






5. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






6. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






7. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






8. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






9. Persistent critics of marketers who initiate bad publicity online






10. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






11. The premise that observable responses to specific external stimuli signal that learning has taken place






12. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






13. The amount of status members of one social class have in comparison with members of other social classes






14. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






15. The ability to select a specific stimulus from among similar stimuli because of perceived differences






16. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






17. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






18. Wordplay - often used to create a double meaning - used in combination with a relevant picture






19. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






20. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






21. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






22. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






23. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






24. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






25. Consumers judge a products performance and attribute its success or failure to the product itself






26. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






27. The perceived honesty and objectivity of the source of the communication






28. When two brand names are featured on a single product






29. Individuals inferences or judgements as to the causes of their own behavior






30. A series of personal evaluations an individual uses to put himself or herself into a social class






31. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






32. Standardizing both product and communications programs when conducting business on a global basis






33. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






34. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






35. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






36. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






37. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






38. Addressable communications that are significantly more response measured than traditional broadcast measures






39. A theory of learning based on mental information processing - often in response to problem solving






40. Allowing a well-known brand name to be affixed to products of another manufacturer






41. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






42. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






43. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






44. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






45. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






46. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






47. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






48. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






49. The number of consumers exposed to a message and how they react






50. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end