Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






2. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






3. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






4. Priorities and codes of conduct that both affects and reflects the character of American society






5. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






6. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






7. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






8. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






9. Individuals inferences or judgements as to the causes of their own behavior






10. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






11. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






12. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






13. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






14. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






15. A theory of learning based on mental information processing - often in response to problem solving






16. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






17. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






18. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






19. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






20. The process by which we recover information from long-term storage






21. Persistent critics of marketers who initiate bad publicity online






22. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






23. When two brand names are featured on a single product






24. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






25. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






26. Phenomenon in which people forget the source of a message buy remember the message itself






27. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






28. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






29. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






30. Determination if the marketing message was correctly receiver - understood - and interpreted






31. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






32. Consists of events that strengthen the likelihood of a specific response






33. Psychographic/demographic descriptions of the audience of a specific medium






34. Addressable communications that are significantly more response measured than traditional broadcast measures






35. Determination if an advertisement increased a product's sales






36. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






37. The number of consumers exposed to a message and how they react






38. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






39. Attribution theory suggests that consumers are likely to credit their successes to outside sources






40. Researchers who participate in the environment that they are studying without notifying those who are being observed






41. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






42. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






43. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






44. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






45. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






46. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






47. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






48. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






49. Allowing a well-known brand name to be affixed to products of another manufacturer






50. An unpleasant or negative outcome that also serves to encourage a specific behavior