Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






2. A series of personal evaluations an individual uses to put himself or herself into a social class






3. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






4. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






5. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






6. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






7. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






8. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






9. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






10. Priorities and codes of conduct that both affects and reflects the character of American society






11. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






12. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






13. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






14. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






15. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






16. Determination if the marketing message was correctly receiver - understood - and interpreted






17. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






18. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






19. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






20. The silent - mental repetition of material






21. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






22. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






23. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






24. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






25. The ability to select a specific stimulus from among similar stimuli because of perceived differences






26. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






27. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






28. The number of consumers exposed to a message and how they react






29. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






30. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






31. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






32. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






33. A theory of learning based on mental information processing - often in response to problem solving






34. The practice of marketing a whole line of company products under the same brand name






35. Standardizing both product and communications programs when conducting business on a global basis






36. The premise that observable responses to specific external stimuli signal that learning has taken place






37. Persistent critics of marketers who initiate bad publicity online






38. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






39. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






40. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






41. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






42. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






43. When consumers recode what they have already encoded to include largest amounts of information






44. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






45. Born between 1965-1979 - post baby boomer segment






46. The amount of status members of one social class have in comparison with members of other social classes






47. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






48. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






49. The perceived honesty and objectivity of the source of the communication






50. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study