Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






2. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






3. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






4. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






5. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






6. The number of consumers exposed to a message and how they react






7. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






8. The practice of marketing a whole line of company products under the same brand name






9. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






10. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






11. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






12. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






13. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






14. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






15. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






16. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






17. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






18. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






19. Focused on the degree of personal relevance that the product or purchase holds for the consumer






20. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






21. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






22. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






23. Priorities and codes of conduct that both affects and reflects the character of American society






24. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






25. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






26. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






27. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






28. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






29. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






30. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






31. Making the same response to a slightly different stimuli






32. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






33. Psychographic/demographic descriptions of the audience of a specific medium






34. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






35. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






36. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






37. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






38. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






39. When two brand names are featured on a single product






40. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






41. Determination if an advertisement increased a product's sales






42. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






43. Phenomenon in which people forget the source of a message buy remember the message itself






44. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






45. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






46. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






47. Caused by confusion with competing ads - and make informational retrieval difficult






48. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






49. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






50. The premise that observable responses to specific external stimuli signal that learning has taken place