Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






2. The silent - mental repetition of material






3. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






4. The number of consumers exposed to a message and how they react






5. Consists of events that strengthen the likelihood of a specific response






6. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






7. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






8. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






9. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






10. A series of personal evaluations an individual uses to put himself or herself into a social class






11. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






12. Customizing both product and communications programs by area or country when conducting business on a global basis






13. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






14. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






15. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






16. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






17. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






18. Allowing a well-known brand name to be affixed to products of another manufacturer






19. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






20. Phenomenon in which people forget the source of a message buy remember the message itself






21. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






22. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






23. Advertising designed to promote a favorable company image rather than specific products






24. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






25. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






26. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






27. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






28. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






29. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






30. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






31. An unpleasant or negative outcome that also serves to encourage a specific behavior






32. When consumers recode what they have already encoded to include largest amounts of information






33. When two brand names are featured on a single product






34. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






35. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






36. The ability to select a specific stimulus from among similar stimuli because of perceived differences






37. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






38. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






39. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






40. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






41. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






42. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






43. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






44. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






45. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






46. The amount of status members of one social class have in comparison with members of other social classes






47. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






48. Standardizing both product and communications programs when conducting business on a global basis






49. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






50. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object