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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Cross-Cultural Consumer Analysis
New Media
Instrumental (operant) Conditioning
Geodemographic Clusters
2. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Retrieval
Attitudinal Measures
Socialization Agent
Attributions Toward Others
3. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Local Strategy
Neo-Pavlovian Conditioning
Narrowcast Messages
Determined Detractors
4. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Theory of Planned Behavior
Index of Status Characteristics
Corrective Advertising
External Attributions
5. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Megabrands
Single-Variable Indexes
Culture
Knowledge Function
6. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Social Class
Theory-of-Reasoned-Action (TRA) Model
Utilitarian Function
Media Strategy
7. Individuals inferences or judgements as to the causes of their own behavior
Cognitive Dissonance Theory
Persuasion Effects
Geodemographic Clusters
Self-Perception Theory
8. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Persuasion Effects
Corrective Advertising
Sleeper Effect
Global Strategy
9. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Shaping
Internal Attributions
Culture
Informal Communication Source
10. Advertising designed to promote a favorable company image rather than specific products
Audience Profile
Determined Detractors
Institutional Advertising
Retrieval
11. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Buzz Agents
PRIZM NE
Addressable Messages
Baby Boomers
12. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Composite-Variable Indexes
Formal Communication Source
Index of Status Characteristics
Source Credibility
13. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Societal Marketing Concept
Knowledge Function
Recognition and Recall Tests
Peripheral Route to Persuasion
14. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Cognitive Learning
External Attributions
Behavioral Learning
Attitude-Toward-Object Model
15. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Tricomponent Attitude Model
Composite-Variable Indexes
Determined Detractors
Shaping
16. Determination if the marketing message was correctly receiver - understood - and interpreted
Persuasion Effects
Passive Learning
Cognitive Learning
Family Branding
17. Consists of events that strengthen the likelihood of a specific response
Institutional Advertising
Positive Reinforcement
Foot-In-The-Door Technique
Consumer Involvement
18. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Narrowcast Messages
Informal Communication Source
Stimulus Generalization
Advertising Resonance
19. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Behavioral Learning
Encoding
Hemispheric Lateralizatio
Media Strategy
20. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Culture
Comparative Advertising
Product Standardization
Attitude-Toward-Behavior Model
21. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Covert - Masked or Stealth Marketing
Shaping
Socioeconomic Status Score
Ego-Defensive Function
22. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
PRIZM NE
Tricomponent Attitude Model
Advertising Resonance
Mixed Strategies
23. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Positive Reinforcement
Geodemographic Clusters
Central Route to Persuasion
Core Values
24. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Corrective Advertising
Megabrands
Covert - Masked or Stealth Marketing
Generation X
25. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Culture
Stimulus Generalization
Exposure Effects
Defensive Attribution
26. A theory of learning based on mental information processing - often in response to problem solving
Stimulus Generalization
Cognitive Learning
Source Amnesia
External Attributions
27. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Market Maven
Defensive Attribution
Chunking
Elaboration Likelihood Model (ELM)
28. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Attribution Theory
Product Standardization
Sex Roles
Attributions Toward Things
29. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Peripheral Route to Persuasion
Order Effects
Class Consciousness
Comparative Advertising
30. The practice of marketing a whole line of company products under the same brand name
Family Branding
Cognitive Learning
Neo-Pavlovian Conditioning
Advertising Resonance
31. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Advertising Resonance
Peripheral Route to Persuasion
Modeling (observational/vicarious learning)
Exploitive Targeting
32. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Sale Effects
Utilitarian Function
Megabrands
Peripheral Route to Persuasion
33. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Behavioral Learning
Institutional Advertising
Sale Effects
Narrowcast Messages
34. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Value-Expressive Function
Consumer Generated Media
Megabrands
Addressable Advertising
35. The silent - mental repetition of material
Door-In-The-Face Technique
Rehearsal
Negative Reinforcement
Elaboration Likelihood Model (ELM)
36. The amount of status members of one social class have in comparison with members of other social classes
Determined Detractors
Recognition and Recall Tests
Social Status
Negative Reinforcement
37. Priorities and codes of conduct that both affects and reflects the character of American society
Negative Reinforcement
Baby Boomers
Core Values
Tricomponent Attitude Model
38. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Stimulus Discrimination
World Brand
External Attributions
Socialization of Family Members
39. Addressable communications that are significantly more response measured than traditional broadcast measures
Tricomponent Attitude Model
Narrowcast Messages
Generation X
Baby Boomers
40. The premise that observable responses to specific external stimuli signal that learning has taken place
Defensive Attribution
Formal Communication Source
Broadcast Model
Stimulus-Response Learning
41. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Unaided Recall
Branded Entertainment
Socialization Agent
Recognition and Recall Tests
42. Standardizing both product and communications programs when conducting business on a global basis
Co-Branding
Theory-of-Reasoned-Action (TRA) Model
Global Strategy
Corrective Advertising
43. When consumers feel that another person is responsible for either positive or negative product performance
Attitude-Toward-Behavior Model
Attributions Toward Others
External Attributions
Rokeach Value Survey
44. When two brand names are featured on a single product
Media Strategy
Index of Status Characteristics
Co-Branding
Communication Feedback
45. Born between 1965-1979 - post baby boomer segment
Covert - Masked or Stealth Marketing
Encoding
Generation X
Aided Recall
46. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Tricomponent Attitude Model
Co-Branding
Objective Measures
Market Maven
47. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Advertising Resonance
Positive Reinforcement
Societal Marketing Concept
Self-Perception Theory
48. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Differential Decay
Positive Reinforcement
Product Standardization
Source Amnesia
49. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Communication Feedback
Culture
Mixed Strategies
Exploitive Targeting
50. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Consumer Socialization
Socialization of Family Members
Baby Boomers
Field Observation