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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The silent - mental repetition of material
Mixed Strategies
Self-Perception Theory
Rehearsal
Instrumental (operant) Conditioning
2. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Value-Expressive Function
Geodemographic Clusters
Branded Entertainment
Country-of-Origin Effects
3. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Value-Expressive Function
Chunking
Socioeconomic Status Score
Cognitive Ages
4. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Composite-Variable Indexes
Communication Feedback
Order Effects
Social Class
5. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Local Strategy
Neo-Pavlovian Conditioning
Rokeach Value Survey
Social Class
6. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Intention-to-Buy Scales
Addressable Messages
Participant Observers
Societal Marketing Concept
7. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Behavioral Learning
Foot-In-The-Door Technique
Cognitive Learning
Elaboration Likelihood Model (ELM)
8. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Market Maven
Consumer Socialization
Stimulus-Response Learning
Hemispheric Lateralizatio
9. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Functional Approach
Geodemographic Clusters
External Attributions
Field Observation
10. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Source Credibility
Utilitarian Function
Self-Perception Theory
Unaided Recall
11. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Formal Communication Source
Cognitive Associative Learning
Classical Conditioning
Theory of Trying to Consume
12. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Advertising Wearout
Peripheral Route to Persuasion
Branded Entertainment
Rokeach Value Survey
13. When consumers recode what they have already encoded to include largest amounts of information
Chunking
Rehearsal
Broadcast Model
PRIZM NE
14. A theory of learning based on mental information processing - often in response to problem solving
Physiological Measures
Cognitive Learning
Institutional Advertising
Consumer Ethics
15. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Cognitive Ages
Positive Reinforcement
Broadcast Model
Stimulus Discrimination
16. Caused by confusion with competing ads - and make informational retrieval difficult
Sale Effects
Differential Decay
Co-Branding
Interference Effects
17. Advertising designed to promote a favorable company image rather than specific products
Comparative Advertising
Retrieval
Institutional Advertising
Cognitive Dissonance Theory
18. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Determined Detractors
Generation X
Aided Recall
Central Route to Persuasion
19. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Attitude-Toward-Object Model
Composite-Variable Indexes
Stimulus Generalization
Rehearsal
20. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Functional Approach
Theory of Planned Behavior
Attitude-Toward-Object Model
Socialization of Family Members
21. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Attitude-Toward-the-Ad Models
Functional Approach
Composite-Variable Indexes
Consumer Involvement
22. Allowing a well-known brand name to be affixed to products of another manufacturer
Medium
Participant Observers
Licensing
Interference Effects
23. Researchers who participate in the environment that they are studying without notifying those who are being observed
Source Amnesia
Positive Reinforcement
Attribution Theory
Participant Observers
24. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Cross-Cultural Consumer Analysis
Branded Entertainment
Objective Measures
Broadcast Model
25. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Socialization Agent
Socioeconomic Status Score
Social Status
Traditional Family Life Cycle
26. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Cognitive Ages
Societal Marketing Concept
Traditional Family Life Cycle
Sleeper Effect
27. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Physiological Measures
Advertising Resonance
Consumer Socialization
Core Values
28. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Class Consciousness
Cognitive Dissonance Theory
Informal Communication Source
Functional Approach
29. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Geodemographic Clusters
Attitude-Toward-the-Ad Models
Social Status
Covert - Masked or Stealth Marketing
30. Consumers judge a products performance and attribute its success or failure to the product itself
Self-Perception Theory
Physiological Measures
Attributions Toward Others
Attributions Toward Things
31. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Foot-In-The-Door Technique
Stimulus Discrimination
Central Route to Persuasion
Functional Approach
32. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Recognition and Recall Tests
Sleeper Effect
Knowledge Function
World Brand
33. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Medium
Buzz Agents
Informal Communication Source
Order Effects
34. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Attribution Theory
Modeling (observational/vicarious learning)
Traditional Family Life Cycle
Recognition and Recall Tests
35. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Core Values
Branded Entertainment
Central Route to Persuasion
Megabrands
36. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Societal Marketing Concept
Advertising Resonance
Retrieval
Hemispheric Lateralizatio
37. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Sex Roles
Advertising Wearout
Composite-Variable Indexes
Cognitive Dissonance Theory
38. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Utilitarian Function
Consumer Generated Media
Corrective Advertising
Classical Conditioning
39. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Tricomponent Attitude Model
Theory of Trying to Consume
Information Processing
Societal Marketing Concept
40. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Instrumental (operant) Conditioning
Order Effects
Country-of-Origin Effects
Global Strategy
41. Addressable communications that are significantly more response measured than traditional broadcast measures
Narrowcast Messages
Content Analysis
Broadcast Model
Culture
42. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Rokeach Value Survey
Baby Boomers
Tricomponent Attitude Model
Country-of-Origin Effects
43. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Elaboration Likelihood Model (ELM)
Social Class
Consumer Involvement
Cognitive Associative Learning
44. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Behavioral Learning
Retrieval
Cognitive Dissonance Theory
Generation X
45. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Attitude-Toward-the-Ad Models
Interference Effects
Objective Measures
Medium
46. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Class Consciousness
Attribution Theory
Field Observation
Foot-In-The-Door Technique
47. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Consumer Involvement
Single-Variable Indexes
Traditional Family Life Cycle
Societal Marketing Concept
48. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Door-In-The-Face Technique
Attributions Toward Things
Family Branding
49. A series of personal evaluations an individual uses to put himself or herself into a social class
New Media
Family Branding
Class Consciousness
Subjective Measures
50. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Hemispheric Lateralizatio
Aided Recall
Unaided Recall
Interference Effects