Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attribution theory suggests that consumers are likely to credit their successes to outside sources






2. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






3. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






4. Advertising designed to promote a favorable company image rather than specific products






5. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






6. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






7. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






8. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






9. Researchers who participate in the environment that they are studying without notifying those who are being observed






10. Standardizing both product and communications programs when conducting business on a global basis






11. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






12. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






13. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






14. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






15. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






16. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






17. The perceived honesty and objectivity of the source of the communication






18. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






19. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






20. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






21. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






22. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






23. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






24. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






25. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






26. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






27. Individuals inferences or judgements as to the causes of their own behavior






28. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






29. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






30. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






31. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






32. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






33. A series of personal evaluations an individual uses to put himself or herself into a social class






34. An unpleasant or negative outcome that also serves to encourage a specific behavior






35. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






36. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






37. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






38. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






39. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






40. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






41. Customizing both product and communications programs by area or country when conducting business on a global basis






42. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






43. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






44. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






45. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






46. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






47. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






48. Determination if an advertisement increased a product's sales






49. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






50. Wordplay - often used to create a double meaning - used in combination with a relevant picture