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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Marketing Ethics
Aided Recall
Covert - Masked or Stealth Marketing
Formal Communication Source
2. When two brand names are featured on a single product
Co-Branding
Baby Boomers
Modeling (observational/vicarious learning)
Sleeper Effect
3. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Neo-Pavlovian Conditioning
Baby Boomers
Attitudinal Measures
Sex Roles
4. Individuals inferences or judgements as to the causes of their own behavior
Self-Perception Theory
Aided Recall
Theory of Planned Behavior
Buzz Agents
5. Caused by confusion with competing ads - and make informational retrieval difficult
Addressable Messages
Interference Effects
Intention-to-Buy Scales
Social Class
6. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Peripheral Route to Persuasion
Door-In-The-Face Technique
Comparative Advertising
Elaboration Likelihood Model (ELM)
7. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Addressable Advertising
Stimulus Generalization
Differential Decay
Objective Measures
8. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Covert - Masked or Stealth Marketing
Utilitarian Function
Physiological Measures
Cross-Cultural Consumer Analysis
9. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Passive Learning
Cognitive Dissonance Theory
Unaided Recall
Elaboration Likelihood Model (ELM)
10. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Communication Feedback
Consumer Socialization
Objective Measures
Tricomponent Attitude Model
11. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Source Amnesia
Behavioral Learning
Chunking
Theory of Planned Behavior
12. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Socialization Agent
Intention-to-Buy Scales
Unaided Recall
Attribution Theory
13. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Shaping
Tricomponent Attitude Model
Multiattribute Attitude Models
Theory of Trying to Consume
14. The silent - mental repetition of material
Exploitive Targeting
Rehearsal
Single-Variable Indexes
Generation Y
15. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Peripheral Route to Persuasion
Social Class
World Brand
Corrective Advertising
16. Consumers judge a products performance and attribute its success or failure to the product itself
Generation X
Door-In-The-Face Technique
Attributions Toward Things
Recognition and Recall Tests
17. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Door-In-The-Face Technique
Media Strategy
Classical Conditioning
Composite-Variable Indexes
18. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Physiological Measures
Megabrands
Buzz Agents
Country-of-Origin Effects
19. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Addressable Advertising
Intention-to-Buy Scales
Addressable Messages
World Brand
20. A series of personal evaluations an individual uses to put himself or herself into a social class
Instrumental (operant) Conditioning
Audience Profile
Socialization of Family Members
Subjective Measures
21. Customizing both product and communications programs by area or country when conducting business on a global basis
Instrumental (operant) Conditioning
Local Strategy
Subjective Measures
Value-Expressive Function
22. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Central Route to Persuasion
Audience Profile
Broadcast Model
Field Observation
23. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Socioeconomic Status Score
Theory-of-Reasoned-Action (TRA) Model
Aided Recall
Determined Detractors
24. The practice of marketing a whole line of company products under the same brand name
Consumer Fieldwork
Knowledge Function
Information Processing
Family Branding
25. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Media Strategy
Source Credibility
Narrowcast Messages
Cognitive Ages
26. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Persuasion Effects
Utilitarian Function
Narrowcast Messages
Central Route to Persuasion
27. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Audience Profile
Viral Marketing
Defensive Attribution
Central Route to Persuasion
28. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Cognitive Dissonance Theory
Elaboration Likelihood Model (ELM)
Field Observation
Exploitive Targeting
29. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Neo-Pavlovian Conditioning
Formal Communication Source
Theory of Planned Behavior
Attitudinal Measures
30. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Consumer Generated Media
Product Standardization
Instrumental (operant) Conditioning
Advertising Resonance
31. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Differential Decay
Consumer Socialization
Formal Communication Source
Consumer Generated Media
32. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Geodemographic Clusters
Attitudinal Measures
Instrumental (operant) Conditioning
Consumer Socialization
33. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Stimulus-Response Learning
Intention-to-Buy Scales
Passive Learning
Value-Expressive Function
34. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Narrowcast Messages
Licensing
Modeling (observational/vicarious learning)
Generation X
35. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Cognitive Associative Learning
Participant Observers
Covert - Masked or Stealth Marketing
Retrieval
36. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Composite-Variable Indexes
Viral Marketing
Neo-Pavlovian Conditioning
Mixed Strategies
37. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Objective Measures
Addressable Messages
Composite-Variable Indexes
Social Class
38. Determination if the marketing message was correctly receiver - understood - and interpreted
Institutional Advertising
Persuasion Effects
Encoding
Socioeconomic Status Score
39. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Retrieval
Audience Profile
Utilitarian Function
Culture
40. Advertising designed to promote a favorable company image rather than specific products
Stimulus-Response Learning
Global Strategy
Institutional Advertising
Tricomponent Attitude Model
41. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Cognitive Associative Learning
Product Standardization
Modeling (observational/vicarious learning)
Order Effects
42. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Theory-of-Reasoned-Action (TRA) Model
Shaping
Traditional Family Life Cycle
Source Amnesia
43. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Multiattribute Attitude Models
Encoding
Country-of-Origin Effects
Advertising Wearout
44. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Media Strategy
Mixed Strategies
Societal Marketing Concept
Licensing
45. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Passive Learning
Defensive Attribution
Sex Roles
Theory-of-Reasoned-Action (TRA) Model
46. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Social Status
Tricomponent Attitude Model
Traditional Family Life Cycle
New Media
47. The number of consumers exposed to a message and how they react
Classical Conditioning
Peripheral Route to Persuasion
Exposure Effects
Physiological Measures
48. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Physiological Measures
Market Maven
Socialization Agent
Co-Branding
49. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Generation X
Objective Measures
Cognitive Associative Learning
Information Processing
50. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Theory of Planned Behavior
Informal Communication Source
Negative Reinforcement
Socioeconomic Status Score