Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






2. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






3. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






4. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






5. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






6. Determination if the marketing message was correctly receiver - understood - and interpreted






7. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






8. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






9. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






10. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






11. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






12. The silent - mental repetition of material






13. When consumers feel that another person is responsible for either positive or negative product performance






14. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






15. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






16. The ability to select a specific stimulus from among similar stimuli because of perceived differences






17. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






18. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






19. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






20. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






21. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






22. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






23. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






24. When consumers recode what they have already encoded to include largest amounts of information






25. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






26. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






27. Attribution theory suggests that consumers are likely to credit their successes to outside sources






28. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






29. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






30. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






31. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






32. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






33. A theory of learning based on mental information processing - often in response to problem solving






34. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






35. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






36. Consumers judge a products performance and attribute its success or failure to the product itself






37. Allowing a well-known brand name to be affixed to products of another manufacturer






38. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






39. An unpleasant or negative outcome that also serves to encourage a specific behavior






40. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






41. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






42. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






43. Standardizing both product and communications programs when conducting business on a global basis






44. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






45. Focused on the degree of personal relevance that the product or purchase holds for the consumer






46. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






47. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






48. Making the same response to a slightly different stimuli






49. The perceived honesty and objectivity of the source of the communication






50. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur