Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






2. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






3. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






4. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






5. A theory of learning based on mental information processing - often in response to problem solving






6. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






7. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






8. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






9. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






10. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






11. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






12. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






13. The premise that observable responses to specific external stimuli signal that learning has taken place






14. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






15. The process by which we recover information from long-term storage






16. Wordplay - often used to create a double meaning - used in combination with a relevant picture






17. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






18. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






19. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






20. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






21. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






22. Psychographic/demographic descriptions of the audience of a specific medium






23. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






24. Individuals inferences or judgements as to the causes of their own behavior






25. Persistent critics of marketers who initiate bad publicity online






26. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






27. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






28. An unpleasant or negative outcome that also serves to encourage a specific behavior






29. Consists of events that strengthen the likelihood of a specific response






30. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






31. Consumers judge a products performance and attribute its success or failure to the product itself






32. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






33. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






34. Determination if the marketing message was correctly receiver - understood - and interpreted






35. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






36. Attribution theory suggests that consumers are likely to credit their successes to outside sources






37. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






38. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






39. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






40. When consumers recode what they have already encoded to include largest amounts of information






41. Born between 1965-1979 - post baby boomer segment






42. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






43. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






44. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






45. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






46. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






47. Researchers who participate in the environment that they are studying without notifying those who are being observed






48. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






49. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






50. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture