Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






2. The process by which we recover information from long-term storage






3. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






4. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






5. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






6. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






7. The ability to select a specific stimulus from among similar stimuli because of perceived differences






8. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






9. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






10. Focused on the degree of personal relevance that the product or purchase holds for the consumer






11. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






12. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






13. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






14. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






15. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






16. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






17. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






18. Individuals inferences or judgements as to the causes of their own behavior






19. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






20. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






21. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






22. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






23. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






24. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






25. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






26. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






27. Caused by confusion with competing ads - and make informational retrieval difficult






28. Priorities and codes of conduct that both affects and reflects the character of American society






29. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






30. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






31. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






32. The silent - mental repetition of material






33. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






34. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






35. Persistent critics of marketers who initiate bad publicity online






36. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






37. A theory of learning based on mental information processing - often in response to problem solving






38. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






39. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






40. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






41. The perceived honesty and objectivity of the source of the communication






42. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






43. Determination if an advertisement increased a product's sales






44. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






45. Addressable communications that are significantly more response measured than traditional broadcast measures






46. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






47. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






48. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






49. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






50. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request