Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Caused by confusion with competing ads - and make informational retrieval difficult






2. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






3. Making the same response to a slightly different stimuli






4. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






5. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






6. Psychographic/demographic descriptions of the audience of a specific medium






7. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






8. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






9. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






10. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






11. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






12. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






13. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






14. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






15. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






16. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






17. The ability to select a specific stimulus from among similar stimuli because of perceived differences






18. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






19. Phenomenon in which people forget the source of a message buy remember the message itself






20. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






21. A theory of learning based on mental information processing - often in response to problem solving






22. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






23. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






24. When consumers recode what they have already encoded to include largest amounts of information






25. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






26. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






27. Researchers who participate in the environment that they are studying without notifying those who are being observed






28. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






29. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






30. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






31. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






32. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






33. Customizing both product and communications programs by area or country when conducting business on a global basis






34. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






35. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






36. The premise that observable responses to specific external stimuli signal that learning has taken place






37. Determination if an advertisement increased a product's sales






38. Individuals inferences or judgements as to the causes of their own behavior






39. Persistent critics of marketers who initiate bad publicity online






40. The silent - mental repetition of material






41. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






42. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






43. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






44. Attribution theory suggests that consumers are likely to credit their successes to outside sources






45. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






46. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






47. Allowing a well-known brand name to be affixed to products of another manufacturer






48. Born between 1965-1979 - post baby boomer segment






49. The amount of status members of one social class have in comparison with members of other social classes






50. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective