Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When two brand names are featured on a single product






2. The amount of status members of one social class have in comparison with members of other social classes






3. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






4. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






5. Making the same response to a slightly different stimuli






6. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






7. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






8. The practice of marketing a whole line of company products under the same brand name






9. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






10. Consumers judge a products performance and attribute its success or failure to the product itself






11. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






12. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






13. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






14. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






15. A series of personal evaluations an individual uses to put himself or herself into a social class






16. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






17. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






18. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






19. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






20. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






21. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






22. Allowing a well-known brand name to be affixed to products of another manufacturer






23. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






24. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






25. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






26. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






27. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






28. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






29. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






30. Standardizing both product and communications programs when conducting business on a global basis






31. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






32. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






33. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






34. The perceived honesty and objectivity of the source of the communication






35. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






36. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






37. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






38. Advertising designed to promote a favorable company image rather than specific products






39. Psychographic/demographic descriptions of the audience of a specific medium






40. Attribution theory suggests that consumers are likely to credit their successes to outside sources






41. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






42. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






43. A theory of learning based on mental information processing - often in response to problem solving






44. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






45. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






46. Consists of events that strengthen the likelihood of a specific response






47. Persistent critics of marketers who initiate bad publicity online






48. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






49. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






50. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)