Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






2. The amount of status members of one social class have in comparison with members of other social classes






3. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






4. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






5. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






6. The process by which we recover information from long-term storage






7. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






8. Priorities and codes of conduct that both affects and reflects the character of American society






9. The number of consumers exposed to a message and how they react






10. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






11. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






12. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






13. A series of personal evaluations an individual uses to put himself or herself into a social class






14. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






15. Consists of events that strengthen the likelihood of a specific response






16. Persistent critics of marketers who initiate bad publicity online






17. Focused on the degree of personal relevance that the product or purchase holds for the consumer






18. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






19. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






20. The silent - mental repetition of material






21. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






22. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






23. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






24. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






25. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






26. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






27. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






28. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






29. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






30. Psychographic/demographic descriptions of the audience of a specific medium






31. The ability to select a specific stimulus from among similar stimuli because of perceived differences






32. When consumers recode what they have already encoded to include largest amounts of information






33. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






34. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






35. Phenomenon in which people forget the source of a message buy remember the message itself






36. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






37. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






38. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






39. The premise that observable responses to specific external stimuli signal that learning has taken place






40. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






41. Individuals inferences or judgements as to the causes of their own behavior






42. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






43. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






44. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






45. When two brand names are featured on a single product






46. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






47. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






48. The perceived honesty and objectivity of the source of the communication






49. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






50. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)