Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persistent critics of marketers who initiate bad publicity online






2. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






3. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






4. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






5. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






6. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






7. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






8. Making the same response to a slightly different stimuli






9. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






10. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






11. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






12. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






13. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






14. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






15. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






16. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






17. The number of consumers exposed to a message and how they react






18. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






19. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






20. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






21. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






22. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






23. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






24. Researchers who participate in the environment that they are studying without notifying those who are being observed






25. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






26. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






27. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






28. When two brand names are featured on a single product






29. The perceived honesty and objectivity of the source of the communication






30. An unpleasant or negative outcome that also serves to encourage a specific behavior






31. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






32. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






33. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






34. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






35. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






36. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






37. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






38. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






40. A theory of learning based on mental information processing - often in response to problem solving






41. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






42. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






43. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






44. Individuals inferences or judgements as to the causes of their own behavior






45. The ability to select a specific stimulus from among similar stimuli because of perceived differences






46. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






47. Phenomenon in which people forget the source of a message buy remember the message itself






48. Standardizing both product and communications programs when conducting business on a global basis






49. Addressable communications that are significantly more response measured than traditional broadcast measures






50. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br