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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






2. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






3. Making the same response to a slightly different stimuli






4. Persistent critics of marketers who initiate bad publicity online






5. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






6. The amount of status members of one social class have in comparison with members of other social classes






7. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






8. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






9. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






10. Customizing both product and communications programs by area or country when conducting business on a global basis






11. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






12. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






13. Psychographic/demographic descriptions of the audience of a specific medium






14. Determination if an advertisement increased a product's sales






15. A series of personal evaluations an individual uses to put himself or herself into a social class






16. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






17. Born between 1965-1979 - post baby boomer segment






18. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






19. Individuals inferences or judgements as to the causes of their own behavior






20. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






21. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






22. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






23. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






24. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






25. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






26. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






27. Determination if the marketing message was correctly receiver - understood - and interpreted






28. Allowing a well-known brand name to be affixed to products of another manufacturer






29. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






30. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






31. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






32. Priorities and codes of conduct that both affects and reflects the character of American society






33. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






34. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






35. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






36. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






37. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






38. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






39. The number of consumers exposed to a message and how they react






40. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






41. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






42. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






43. Consumers judge a products performance and attribute its success or failure to the product itself






44. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






45. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






46. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






47. Consists of events that strengthen the likelihood of a specific response






48. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






49. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






50. Caused by confusion with competing ads - and make informational retrieval difficult







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