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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Central Route to Persuasion
Intention-to-Buy Scales
Sex Roles
Rokeach Value Survey
2. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Door-In-The-Face Technique
Country-of-Origin Effects
Broadcast Model
Attitude-Toward-Behavior Model
3. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Attributions Toward Others
Marketing Ethics
Attitude-Toward-the-Ad Models
Institutional Advertising
4. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Attitude-Toward-Object Model
Theory of Trying to Consume
Medium
Utilitarian Function
5. Persistent critics of marketers who initiate bad publicity online
Determined Detractors
Positive Reinforcement
Theory-of-Reasoned-Action (TRA) Model
Knowledge Function
6. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Foot-In-The-Door Technique
Consumer Ethics
Door-In-The-Face Technique
Class Consciousness
7. Determination if an advertisement increased a product's sales
Attribution Theory
Sale Effects
Consumer Involvement
Stimulus-Response Learning
8. Advertising designed to promote a favorable company image rather than specific products
Product Standardization
Class Consciousness
Institutional Advertising
Medium
9. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Subjective Measures
Stimulus Discrimination
Socioeconomic Status Score
Recognition and Recall Tests
10. Customizing both product and communications programs by area or country when conducting business on a global basis
Passive Learning
Value-Expressive Function
Local Strategy
Aided Recall
11. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
PRIZM NE
Passive Learning
Attitude-Toward-Behavior Model
Self-Perception Theory
12. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Advertising Wearout
Theory of Trying to Consume
Branded Entertainment
Objective Measures
13. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
External Attributions
Field Observation
Co-Branding
Passive Learning
14. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
New Media
Co-Branding
Source Amnesia
Composite-Variable Indexes
15. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Passive Learning
Global Strategy
New Media
Peripheral Route to Persuasion
16. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Covert - Masked or Stealth Marketing
Objective Measures
Formal Communication Source
Attribution Theory
17. Standardizing both product and communications programs when conducting business on a global basis
Attitudinal Measures
Determined Detractors
Global Strategy
Peripheral Route to Persuasion
18. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Internal Attributions
Retrieval
Door-In-The-Face Technique
Mixed Strategies
19. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Foot-In-The-Door Technique
Information Processing
Exploitive Targeting
Utilitarian Function
20. Born between 1965-1979 - post baby boomer segment
Stimulus Generalization
Generation X
Advertising Resonance
Attitude-Toward-Object Model
21. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Product Standardization
Traditional Family Life Cycle
Shaping
Aided Recall
22. The practice of marketing a whole line of company products under the same brand name
Family Branding
Theory of Trying to Consume
Advertising Wearout
Generation X
23. Consumers judge a products performance and attribute its success or failure to the product itself
Retrieval
Internal Attributions
Attributions Toward Things
Foot-In-The-Door Technique
24. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Modeling (observational/vicarious learning)
Medium
Core Values
Attitudinal Measures
25. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Consumer Fieldwork
Communication Feedback
Cognitive Learning
Social Status
26. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Branded Entertainment
Marketing Ethics
Multiattribute Attitude Models
Internal Attributions
27. Caused by confusion with competing ads - and make informational retrieval difficult
Local Strategy
Media Strategy
Cognitive Learning
Interference Effects
28. The process by which we recover information from long-term storage
Buzz Agents
Retrieval
Attributions Toward Things
Generation X
29. An unpleasant or negative outcome that also serves to encourage a specific behavior
Composite-Variable Indexes
Negative Reinforcement
World Brand
Sleeper Effect
30. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Composite-Variable Indexes
Aided Recall
Covert - Masked or Stealth Marketing
Co-Branding
31. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Licensing
Central Route to Persuasion
Ego-Defensive Function
Attitude-Toward-Object Model
32. When consumers recode what they have already encoded to include largest amounts of information
Chunking
Societal Marketing Concept
Persuasion Effects
Narrowcast Messages
33. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Cognitive Ages
Theory of Trying to Consume
Co-Branding
Source Amnesia
34. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Functional Approach
Informal Communication Source
Mixed Strategies
Social Status
35. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Comparative Advertising
Theory of Trying to Consume
Peripheral Route to Persuasion
Rokeach Value Survey
36. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Participant Observers
Country-of-Origin Effects
Unaided Recall
Attribution Theory
37. Making the same response to a slightly different stimuli
Viral Marketing
Addressable Advertising
Stimulus Generalization
Content Analysis
38. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Communication Feedback
Chunking
Theory-of-Reasoned-Action (TRA) Model
Addressable Advertising
39. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Stimulus Discrimination
Covert - Masked or Stealth Marketing
Peripheral Route to Persuasion
Cognitive Learning
40. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Knowledge Function
Source Credibility
Broadcast Model
Hemispheric Lateralizatio
41. When consumers feel that another person is responsible for either positive or negative product performance
Theory-of-Reasoned-Action (TRA) Model
Attributions Toward Others
Product Standardization
Communication Feedback
42. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Differential Decay
Social Class
Foot-In-The-Door Technique
Passive Learning
43. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Single-Variable Indexes
Door-In-The-Face Technique
Index of Status Characteristics
Core Values
44. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Corrective Advertising
Attitude-Toward-Behavior Model
Megabrands
Social Status
45. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
New Media
PRIZM NE
Consumer Ethics
Utilitarian Function
46. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Social Class
Source Amnesia
Attributions Toward Things
Socialization Agent
47. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Stimulus-Response Learning
Consumer Involvement
Stimulus Discrimination
Attitudinal Measures
48. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Consumer Generated Media
Encoding
Cognitive Dissonance Theory
Generation X
49. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Rehearsal
Neo-Pavlovian Conditioning
Utilitarian Function
Informal Communication Source
50. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Social Status
Consumer Socialization
Addressable Messages
Subjective Measures