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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Viral Marketing
Consumer Generated Media
Social Status
Cognitive Ages
2. The silent - mental repetition of material
Self-Perception Theory
Consumer Fieldwork
Chunking
Rehearsal
3. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Shaping
Index of Status Characteristics
Stimulus Discrimination
Hemispheric Lateralizatio
4. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Utilitarian Function
Stimulus Generalization
Exposure Effects
Institutional Advertising
5. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Advertising Wearout
Consumer Socialization
Social Class
Intention-to-Buy Scales
6. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Recognition and Recall Tests
Defensive Attribution
Central Route to Persuasion
Societal Marketing Concept
7. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Core Values
Objective Measures
Recognition and Recall Tests
Content Analysis
8. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Medium
Knowledge Function
Stimulus Discrimination
Baby Boomers
9. A series of personal evaluations an individual uses to put himself or herself into a social class
Cross-Cultural Consumer Analysis
Consumer Involvement
Exposure Effects
Subjective Measures
10. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Class Consciousness
World Brand
Informal Communication Source
Societal Marketing Concept
11. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Addressable Advertising
Media Strategy
Class Consciousness
Encoding
12. Customizing both product and communications programs by area or country when conducting business on a global basis
Local Strategy
Defensive Attribution
Theory-of-Reasoned-Action (TRA) Model
Cross-Cultural Consumer Analysis
13. Making the same response to a slightly different stimuli
Attributions Toward Things
Classical Conditioning
Generation Y
Stimulus Generalization
14. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Addressable Messages
Local Strategy
Instrumental (operant) Conditioning
Peripheral Route to Persuasion
15. Persistent critics of marketers who initiate bad publicity online
New Media
Hemispheric Lateralizatio
Local Strategy
Determined Detractors
16. Determination if an advertisement increased a product's sales
Rehearsal
Sale Effects
Country-of-Origin Effects
Narrowcast Messages
17. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Behavioral Learning
Class Consciousness
Cognitive Associative Learning
Neo-Pavlovian Conditioning
18. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Value-Expressive Function
Social Class
Communication Feedback
Defensive Attribution
19. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Consumer Generated Media
Field Observation
Product Standardization
Stimulus-Response Learning
20. Advertising designed to promote a favorable company image rather than specific products
World Brand
Socialization of Family Members
Differential Decay
Institutional Advertising
21. Phenomenon in which people forget the source of a message buy remember the message itself
Source Amnesia
Attitude-Toward-the-Ad Models
Megabrands
Informal Communication Source
22. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Country-of-Origin Effects
Physiological Measures
Societal Marketing Concept
Advertising Resonance
23. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Peripheral Route to Persuasion
Socioeconomic Status Score
Theory of Trying to Consume
Advertising Resonance
24. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Physiological Measures
Order Effects
Exposure Effects
Class Consciousness
25. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
World Brand
Social Class
Core Values
Cross-Cultural Consumer Analysis
26. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Classical Conditioning
Central Route to Persuasion
Family Branding
Theory of Planned Behavior
27. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Covert - Masked or Stealth Marketing
PRIZM NE
Stimulus Generalization
Cognitive Learning
28. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Local Strategy
Objective Measures
Theory of Trying to Consume
Product Standardization
29. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Theory of Planned Behavior
Attitude-Toward-Behavior Model
Foot-In-The-Door Technique
Market Maven
30. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Single-Variable Indexes
Exploitive Targeting
Theory-of-Reasoned-Action (TRA) Model
Cognitive Ages
31. An unpleasant or negative outcome that also serves to encourage a specific behavior
Core Values
Retrieval
Negative Reinforcement
Consumer Fieldwork
32. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Branded Entertainment
Consumer Ethics
Sale Effects
Attitude-Toward-the-Ad Models
33. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Media Strategy
Socialization of Family Members
New Media
Interference Effects
34. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Field Observation
Culture
Defensive Attribution
Sex Roles
35. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Source Amnesia
Value-Expressive Function
Consumer Generated Media
Passive Learning
36. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Country-of-Origin Effects
Geodemographic Clusters
Instrumental (operant) Conditioning
Stimulus Discrimination
37. Individuals inferences or judgements as to the causes of their own behavior
Exposure Effects
Self-Perception Theory
Shaping
Branded Entertainment
38. Priorities and codes of conduct that both affects and reflects the character of American society
Stimulus Generalization
Core Values
Chunking
Sex Roles
39. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Behavioral Learning
Passive Learning
Broadcast Model
Single-Variable Indexes
40. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Tricomponent Attitude Model
Advertising Wearout
Negative Reinforcement
Market Maven
41. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Aided Recall
Broadcast Model
Sleeper Effect
Market Maven
42. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Defensive Attribution
Addressable Advertising
Attribution Theory
Passive Learning
43. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Attributions Toward Things
Theory-of-Reasoned-Action (TRA) Model
Classical Conditioning
Elaboration Likelihood Model (ELM)
44. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Core Values
Mixed Strategies
Geodemographic Clusters
Exploitive Targeting
45. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Content Analysis
Narrowcast Messages
Cognitive Dissonance Theory
Single-Variable Indexes
46. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Informal Communication Source
Theory-of-Reasoned-Action (TRA) Model
Objective Measures
Family Branding
47. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Core Values
Addressable Advertising
Comparative Advertising
Consumer Socialization
48. When consumers recode what they have already encoded to include largest amounts of information
Theory of Planned Behavior
Chunking
Neo-Pavlovian Conditioning
Internal Attributions
49. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Content Analysis
Socialization Agent
Persuasion Effects
Co-Branding
50. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Participant Observers
Societal Marketing Concept
Multiattribute Attitude Models
Persuasion Effects