Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






2. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






3. Advertising designed to promote a favorable company image rather than specific products






4. Researchers who participate in the environment that they are studying without notifying those who are being observed






5. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






6. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






7. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






8. The process by which we recover information from long-term storage






9. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






10. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






11. Born between 1965-1979 - post baby boomer segment






12. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






13. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






14. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






15. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






16. Attribution theory suggests that consumers are likely to credit their successes to outside sources






17. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






18. Consists of events that strengthen the likelihood of a specific response






19. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






20. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






21. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






22. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






23. Priorities and codes of conduct that both affects and reflects the character of American society






24. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






25. Psychographic/demographic descriptions of the audience of a specific medium






26. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






27. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






28. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






29. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






30. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






31. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






32. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






33. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






34. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






35. The perceived honesty and objectivity of the source of the communication






36. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






37. The number of consumers exposed to a message and how they react






38. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






39. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






40. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






41. An unpleasant or negative outcome that also serves to encourage a specific behavior






42. Making the same response to a slightly different stimuli






43. Consumers judge a products performance and attribute its success or failure to the product itself






44. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






45. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






46. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






47. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






48. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






49. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






50. The ability to select a specific stimulus from among similar stimuli because of perceived differences