Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






2. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






3. The premise that observable responses to specific external stimuli signal that learning has taken place






4. Determination if an advertisement increased a product's sales






5. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






6. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






7. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






8. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






9. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






10. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






11. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






12. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






13. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






14. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






15. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






16. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






17. Individuals inferences or judgements as to the causes of their own behavior






18. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






19. Allowing a well-known brand name to be affixed to products of another manufacturer






20. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






21. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






22. Priorities and codes of conduct that both affects and reflects the character of American society






23. The process by which we recover information from long-term storage






24. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






25. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






26. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






27. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






28. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






29. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






30. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






31. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






32. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






33. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






34. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






35. When consumers feel that another person is responsible for either positive or negative product performance






36. An unpleasant or negative outcome that also serves to encourage a specific behavior






37. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






38. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






39. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






40. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






41. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






42. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






43. Born between 1965-1979 - post baby boomer segment






44. Addressable communications that are significantly more response measured than traditional broadcast measures






45. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






46. When two brand names are featured on a single product






47. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






48. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






49. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






50. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control