Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






2. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






3. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






4. Allowing a well-known brand name to be affixed to products of another manufacturer






5. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






6. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






7. The number of consumers exposed to a message and how they react






8. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






9. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






10. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






11. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






12. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






13. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






14. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






15. A series of personal evaluations an individual uses to put himself or herself into a social class






16. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






17. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






18. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






19. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






20. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






21. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






22. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






23. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






24. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






25. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






26. An unpleasant or negative outcome that also serves to encourage a specific behavior






27. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






28. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






29. The amount of status members of one social class have in comparison with members of other social classes






30. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






31. Wordplay - often used to create a double meaning - used in combination with a relevant picture






32. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






33. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






34. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






35. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






36. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






37. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






38. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






39. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






40. When consumers recode what they have already encoded to include largest amounts of information






41. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






42. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






43. Determination if the marketing message was correctly receiver - understood - and interpreted






44. Making the same response to a slightly different stimuli






45. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






46. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






47. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






48. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






49. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






50. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters