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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
New Media
Megabrands
Attribution Theory
Foot-In-The-Door Technique
2. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Cross-Cultural Consumer Analysis
Interference Effects
Product Standardization
Physiological Measures
3. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Cognitive Ages
World Brand
Index of Status Characteristics
Sale Effects
4. Attribution theory suggests that consumers are likely to credit their successes to outside sources
External Attributions
Informal Communication Source
Covert - Masked or Stealth Marketing
Shaping
5. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Exploitive Targeting
Consumer Generated Media
Socialization of Family Members
Aided Recall
6. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Information Processing
Intention-to-Buy Scales
Product Standardization
Advertising Wearout
7. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
World Brand
Shaping
Media Strategy
Formal Communication Source
8. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Ego-Defensive Function
Cognitive Associative Learning
Intention-to-Buy Scales
New Media
9. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Corrective Advertising
Theory-of-Reasoned-Action (TRA) Model
Field Observation
Hemispheric Lateralizatio
10. Standardizing both product and communications programs when conducting business on a global basis
Global Strategy
Peripheral Route to Persuasion
Addressable Messages
Functional Approach
11. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Instrumental (operant) Conditioning
New Media
Ego-Defensive Function
Behavioral Learning
12. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Intention-to-Buy Scales
Societal Marketing Concept
Rokeach Value Survey
Medium
13. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Addressable Messages
Consumer Generated Media
Marketing Ethics
Chunking
14. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Class Consciousness
Theory of Planned Behavior
Neo-Pavlovian Conditioning
Door-In-The-Face Technique
15. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Media Strategy
Cognitive Dissonance Theory
Classical Conditioning
Index of Status Characteristics
16. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Cognitive Ages
Consumer Involvement
Central Route to Persuasion
Socioeconomic Status Score
17. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Informal Communication Source
Advertising Wearout
Socialization of Family Members
Socioeconomic Status Score
18. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Cognitive Ages
Consumer Ethics
Buzz Agents
Multiattribute Attitude Models
19. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
New Media
Broadcast Model
Value-Expressive Function
Foot-In-The-Door Technique
20. The practice of marketing a whole line of company products under the same brand name
Family Branding
Value-Expressive Function
Knowledge Function
PRIZM NE
21. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Buzz Agents
Licensing
Theory of Planned Behavior
Attitude-Toward-Object Model
22. The premise that observable responses to specific external stimuli signal that learning has taken place
Source Credibility
Functional Approach
Stimulus-Response Learning
Cognitive Ages
23. The process by which we recover information from long-term storage
Retrieval
Intention-to-Buy Scales
Consumer Generated Media
Multiattribute Attitude Models
24. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Chunking
Exploitive Targeting
Socialization of Family Members
Functional Approach
25. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Aided Recall
External Attributions
Communication Feedback
Recognition and Recall Tests
26. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Stimulus-Response Learning
Peripheral Route to Persuasion
Traditional Family Life Cycle
Societal Marketing Concept
27. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Internal Attributions
Information Processing
Societal Marketing Concept
Ego-Defensive Function
28. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Defensive Attribution
Traditional Family Life Cycle
Encoding
Broadcast Model
29. A theory of learning based on mental information processing - often in response to problem solving
Medium
Cognitive Learning
Interference Effects
Covert - Masked or Stealth Marketing
30. Persistent critics of marketers who initiate bad publicity online
Single-Variable Indexes
Socialization Agent
Sleeper Effect
Determined Detractors
31. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Co-Branding
Positive Reinforcement
Culture
Branded Entertainment
32. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Covert - Masked or Stealth Marketing
Informal Communication Source
World Brand
Geodemographic Clusters
33. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
PRIZM NE
Broadcast Model
Exposure Effects
34. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Sex Roles
Socialization Agent
Intention-to-Buy Scales
Institutional Advertising
35. Customizing both product and communications programs by area or country when conducting business on a global basis
Socialization Agent
Tricomponent Attitude Model
Local Strategy
Self-Perception Theory
36. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Participant Observers
Core Values
Baby Boomers
Foot-In-The-Door Technique
37. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Retrieval
Door-In-The-Face Technique
Formal Communication Source
Cross-Cultural Consumer Analysis
38. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Country-of-Origin Effects
Consumer Involvement
Advertising Wearout
Addressable Advertising
39. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Exposure Effects
Generation Y
Licensing
Recognition and Recall Tests
40. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Attribution Theory
Consumer Involvement
Differential Decay
Audience Profile
41. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Informal Communication Source
Aided Recall
Tricomponent Attitude Model
Addressable Advertising
42. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Foot-In-The-Door Technique
Cross-Cultural Consumer Analysis
Media Strategy
Hemispheric Lateralizatio
43. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Sex Roles
Licensing
Corrective Advertising
Rokeach Value Survey
44. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Attributions Toward Others
Intention-to-Buy Scales
Licensing
45. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Media Strategy
Co-Branding
PRIZM NE
46. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Audience Profile
Generation X
Order Effects
Intention-to-Buy Scales
47. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Audience Profile
Index of Status Characteristics
Media Strategy
Baby Boomers
48. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Core Values
Differential Decay
Rehearsal
Door-In-The-Face Technique
49. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Order Effects
Consumer Ethics
Cognitive Ages
Objective Measures
50. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Traditional Family Life Cycle
Branded Entertainment
Societal Marketing Concept
Consumer Fieldwork