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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Caused by confusion with competing ads - and make informational retrieval difficult
Interference Effects
Classical Conditioning
Cognitive Associative Learning
External Attributions
2. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Door-In-The-Face Technique
PRIZM NE
Information Processing
Media Strategy
3. Making the same response to a slightly different stimuli
Stimulus Generalization
Ego-Defensive Function
Central Route to Persuasion
Product Standardization
4. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Geodemographic Clusters
Addressable Advertising
Comparative Advertising
Socialization of Family Members
5. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Family Branding
Covert - Masked or Stealth Marketing
Door-In-The-Face Technique
Chunking
6. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Market Maven
Neo-Pavlovian Conditioning
Social Class
7. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Shaping
Stimulus-Response Learning
Consumer Generated Media
Social Class
8. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Social Class
Generation Y
Covert - Masked or Stealth Marketing
Instrumental (operant) Conditioning
9. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Passive Learning
Order Effects
Composite-Variable Indexes
Objective Measures
10. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Core Values
Attitude-Toward-Object Model
Comparative Advertising
Hemispheric Lateralizatio
11. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Audience Profile
Intention-to-Buy Scales
Foot-In-The-Door Technique
Marketing Ethics
12. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Multiattribute Attitude Models
Consumer Generated Media
Market Maven
Generation X
13. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Class Consciousness
Chunking
World Brand
Branded Entertainment
14. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Sex Roles
Utilitarian Function
External Attributions
Class Consciousness
15. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Mixed Strategies
Core Values
Communication Feedback
Consumer Generated Media
16. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Single-Variable Indexes
Global Strategy
Branded Entertainment
Multiattribute Attitude Models
17. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Exposure Effects
Stimulus Discrimination
Multiattribute Attitude Models
External Attributions
18. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Addressable Messages
Audience Profile
Foot-In-The-Door Technique
Cross-Cultural Consumer Analysis
19. Phenomenon in which people forget the source of a message buy remember the message itself
Determined Detractors
Traditional Family Life Cycle
Multiattribute Attitude Models
Source Amnesia
20. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Attributions Toward Others
Stimulus Discrimination
Unaided Recall
Multiattribute Attitude Models
21. A theory of learning based on mental information processing - often in response to problem solving
Cognitive Learning
Viral Marketing
Door-In-The-Face Technique
Attitude-Toward-Object Model
22. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Source Credibility
Covert - Masked or Stealth Marketing
Socioeconomic Status Score
Local Strategy
23. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
External Attributions
Rokeach Value Survey
Persuasion Effects
Traditional Family Life Cycle
24. When consumers recode what they have already encoded to include largest amounts of information
Cognitive Ages
Broadcast Model
Chunking
Aided Recall
25. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Value-Expressive Function
Family Branding
Objective Measures
Attitude-Toward-Object Model
26. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Advertising Resonance
Societal Marketing Concept
Functional Approach
Defensive Attribution
27. Researchers who participate in the environment that they are studying without notifying those who are being observed
Intention-to-Buy Scales
Attitude-Toward-Behavior Model
Medium
Participant Observers
28. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Stimulus-Response Learning
New Media
Cross-Cultural Consumer Analysis
Attributions Toward Others
29. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Cognitive Learning
Peripheral Route to Persuasion
Social Class
Attitude-Toward-Object Model
30. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Consumer Ethics
Tricomponent Attitude Model
Composite-Variable Indexes
Cross-Cultural Consumer Analysis
31. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Interference Effects
Elaboration Likelihood Model (ELM)
Rehearsal
Branded Entertainment
32. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Attribution Theory
Index of Status Characteristics
Functional Approach
Market Maven
33. Customizing both product and communications programs by area or country when conducting business on a global basis
Local Strategy
Class Consciousness
Single-Variable Indexes
Stimulus Discrimination
34. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Hemispheric Lateralizatio
Corrective Advertising
Institutional Advertising
Buzz Agents
35. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Physiological Measures
Central Route to Persuasion
Consumer Socialization
Mixed Strategies
36. The premise that observable responses to specific external stimuli signal that learning has taken place
Stimulus-Response Learning
Source Amnesia
Addressable Messages
Traditional Family Life Cycle
37. Determination if an advertisement increased a product's sales
Consumer Fieldwork
Sale Effects
Stimulus Discrimination
Source Credibility
38. Individuals inferences or judgements as to the causes of their own behavior
Self-Perception Theory
Covert - Masked or Stealth Marketing
Culture
Narrowcast Messages
39. Persistent critics of marketers who initiate bad publicity online
Determined Detractors
Content Analysis
Hemispheric Lateralizatio
Cross-Cultural Consumer Analysis
40. The silent - mental repetition of material
Viral Marketing
Socialization Agent
Rehearsal
Class Consciousness
41. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Attitude-Toward-Behavior Model
Megabrands
Rokeach Value Survey
Branded Entertainment
42. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Internal Attributions
Value-Expressive Function
Theory of Trying to Consume
Modeling (observational/vicarious learning)
43. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Consumer Ethics
Aided Recall
Negative Reinforcement
Persuasion Effects
44. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Consumer Involvement
Door-In-The-Face Technique
World Brand
External Attributions
45. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Culture
Media Strategy
Socialization Agent
Ego-Defensive Function
46. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Content Analysis
Chunking
Cognitive Associative Learning
Utilitarian Function
47. Allowing a well-known brand name to be affixed to products of another manufacturer
Medium
Broadcast Model
Licensing
Co-Branding
48. Born between 1965-1979 - post baby boomer segment
Differential Decay
World Brand
Generation X
Field Observation
49. The amount of status members of one social class have in comparison with members of other social classes
Social Status
Local Strategy
Corrective Advertising
Socialization of Family Members
50. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Elaboration Likelihood Model (ELM)
Objective Measures
Traditional Family Life Cycle
Geodemographic Clusters