Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






2. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






3. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






4. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






5. Standardizing both product and communications programs when conducting business on a global basis






6. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






7. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






8. Focused on the degree of personal relevance that the product or purchase holds for the consumer






9. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






10. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






11. A theory of learning based on mental information processing - often in response to problem solving






12. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






13. A series of personal evaluations an individual uses to put himself or herself into a social class






14. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






15. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






16. Individuals inferences or judgements as to the causes of their own behavior






17. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






18. The ability to select a specific stimulus from among similar stimuli because of perceived differences






19. The practice of marketing a whole line of company products under the same brand name






20. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






21. Psychographic/demographic descriptions of the audience of a specific medium






22. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






23. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






24. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






25. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






26. Persistent critics of marketers who initiate bad publicity online






27. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






28. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






29. Wordplay - often used to create a double meaning - used in combination with a relevant picture






30. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






31. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






32. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






33. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






34. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






35. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






36. Phenomenon in which people forget the source of a message buy remember the message itself






37. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






38. Advertising designed to promote a favorable company image rather than specific products






39. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






40. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






41. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






42. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






43. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






44. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






45. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






46. The perceived honesty and objectivity of the source of the communication






47. The number of consumers exposed to a message and how they react






48. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






49. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






50. An unpleasant or negative outcome that also serves to encourage a specific behavior