Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






2. When two brand names are featured on a single product






3. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






4. Individuals inferences or judgements as to the causes of their own behavior






5. Caused by confusion with competing ads - and make informational retrieval difficult






6. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






7. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






8. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






9. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






10. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






11. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






12. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






13. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






14. The silent - mental repetition of material






15. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






16. Consumers judge a products performance and attribute its success or failure to the product itself






17. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






18. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






19. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






20. A series of personal evaluations an individual uses to put himself or herself into a social class






21. Customizing both product and communications programs by area or country when conducting business on a global basis






22. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






23. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






24. The practice of marketing a whole line of company products under the same brand name






25. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






26. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






27. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






28. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






29. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






30. Wordplay - often used to create a double meaning - used in combination with a relevant picture






31. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






32. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






33. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






34. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






35. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






36. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






37. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






38. Determination if the marketing message was correctly receiver - understood - and interpreted






39. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






40. Advertising designed to promote a favorable company image rather than specific products






41. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






42. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






43. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






44. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






45. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






46. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






47. The number of consumers exposed to a message and how they react






48. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






49. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






50. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks