Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






2. Born between 1965-1979 - post baby boomer segment






3. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






4. A series of personal evaluations an individual uses to put himself or herself into a social class






5. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






6. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






7. Persistent critics of marketers who initiate bad publicity online






8. Determination if an advertisement increased a product's sales






9. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






10. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






11. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






12. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






13. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






14. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






15. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






16. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






17. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






18. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






19. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






20. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






21. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






22. When consumers feel that another person is responsible for either positive or negative product performance






23. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






24. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






25. The practice of marketing a whole line of company products under the same brand name






26. Wordplay - often used to create a double meaning - used in combination with a relevant picture






27. Individuals inferences or judgements as to the causes of their own behavior






28. Consists of events that strengthen the likelihood of a specific response






29. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






30. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






31. Priorities and codes of conduct that both affects and reflects the character of American society






32. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






33. When two brand names are featured on a single product






34. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






35. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






36. Making the same response to a slightly different stimuli






37. Determination if the marketing message was correctly receiver - understood - and interpreted






38. Phenomenon in which people forget the source of a message buy remember the message itself






39. Attribution theory suggests that consumers are likely to credit their successes to outside sources






40. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






41. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






42. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






43. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






44. Consumers judge a products performance and attribute its success or failure to the product itself






45. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






46. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






47. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






48. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






49. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






50. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations