Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






2. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






3. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






4. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






5. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






6. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






7. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






8. When two brand names are featured on a single product






9. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






10. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






11. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






12. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






13. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






14. The ability to select a specific stimulus from among similar stimuli because of perceived differences






15. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






16. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






17. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






18. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






19. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






20. Psychographic/demographic descriptions of the audience of a specific medium






21. Standardizing both product and communications programs when conducting business on a global basis






22. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






23. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






24. Focused on the degree of personal relevance that the product or purchase holds for the consumer






25. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






26. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






27. Caused by confusion with competing ads - and make informational retrieval difficult






28. Researchers who participate in the environment that they are studying without notifying those who are being observed






29. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






30. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






31. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






32. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






33. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






34. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






35. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






36. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






37. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






38. The amount of status members of one social class have in comparison with members of other social classes






39. Wordplay - often used to create a double meaning - used in combination with a relevant picture






40. A theory of learning based on mental information processing - often in response to problem solving






41. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






43. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






44. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






45. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






46. The premise that observable responses to specific external stimuli signal that learning has taken place






47. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






48. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






49. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






50. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society