Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to select a specific stimulus from among similar stimuli because of perceived differences






2. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






3. Persistent critics of marketers who initiate bad publicity online






4. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






5. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






6. Individuals inferences or judgements as to the causes of their own behavior






7. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






8. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






9. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






10. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






11. Consumers judge a products performance and attribute its success or failure to the product itself






12. An unpleasant or negative outcome that also serves to encourage a specific behavior






13. Focused on the degree of personal relevance that the product or purchase holds for the consumer






14. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






15. A theory of learning based on mental information processing - often in response to problem solving






16. Allowing a well-known brand name to be affixed to products of another manufacturer






17. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






18. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






19. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






20. Born between 1965-1979 - post baby boomer segment






21. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






22. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






23. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






24. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






25. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






26. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






27. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






28. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






29. Determination if the marketing message was correctly receiver - understood - and interpreted






30. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






31. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






32. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






33. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






34. The process by which we recover information from long-term storage






35. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






36. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






37. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






38. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






39. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






40. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






41. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






42. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






43. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






44. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






45. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






46. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






47. Standardizing both product and communications programs when conducting business on a global basis






48. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






49. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






50. The silent - mental repetition of material