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Consumer Behavior
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Subject
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business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Institutional Advertising
Local Strategy
Modeling (observational/vicarious learning)
Aided Recall
2. The silent - mental repetition of material
Attitude-Toward-the-Ad Models
Generation Y
Sleeper Effect
Rehearsal
3. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
New Media
Attitude-Toward-the-Ad Models
Value-Expressive Function
Family Branding
4. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Medium
Institutional Advertising
Rehearsal
Attitudinal Measures
5. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Objective Measures
Generation X
Single-Variable Indexes
Theory-of-Reasoned-Action (TRA) Model
6. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Mixed Strategies
Stimulus Generalization
Viral Marketing
Informal Communication Source
7. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
New Media
Utilitarian Function
Advertising Resonance
Classical Conditioning
8. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Behavioral Learning
Medium
Sleeper Effect
Information Processing
9. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Consumer Fieldwork
Consumer Involvement
Baby Boomers
Communication Feedback
10. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Consumer Involvement
Socioeconomic Status Score
Exploitive Targeting
Informal Communication Source
11. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Field Observation
Attitude-Toward-Behavior Model
Consumer Ethics
Socialization of Family Members
12. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Socioeconomic Status Score
Knowledge Function
World Brand
Negative Reinforcement
13. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Local Strategy
Mixed Strategies
Comparative Advertising
Order Effects
14. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Functional Approach
Consumer Generated Media
Stimulus-Response Learning
Composite-Variable Indexes
15. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Attributions Toward Things
Covert - Masked or Stealth Marketing
Core Values
Passive Learning
16. When consumers recode what they have already encoded to include largest amounts of information
Co-Branding
Rokeach Value Survey
Chunking
Buzz Agents
17. Making the same response to a slightly different stimuli
Cognitive Dissonance Theory
Peripheral Route to Persuasion
Attribution Theory
Stimulus Generalization
18. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Door-In-The-Face Technique
Socialization Agent
Chunking
Index of Status Characteristics
19. Customizing both product and communications programs by area or country when conducting business on a global basis
Chunking
Field Observation
Viral Marketing
Local Strategy
20. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Knowledge Function
Source Amnesia
Covert - Masked or Stealth Marketing
Shaping
21. Addressable communications that are significantly more response measured than traditional broadcast measures
Narrowcast Messages
Traditional Family Life Cycle
Source Amnesia
Stimulus Discrimination
22. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Stimulus Generalization
Retrieval
Cross-Cultural Consumer Analysis
Consumer Socialization
23. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Physiological Measures
Generation X
Culture
World Brand
24. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Traditional Family Life Cycle
Determined Detractors
Co-Branding
Cognitive Learning
25. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Country-of-Origin Effects
Elaboration Likelihood Model (ELM)
Tricomponent Attitude Model
Physiological Measures
26. The amount of status members of one social class have in comparison with members of other social classes
Formal Communication Source
Social Status
Exposure Effects
Cognitive Associative Learning
27. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Geodemographic Clusters
Attributions Toward Others
Traditional Family Life Cycle
World Brand
28. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Modeling (observational/vicarious learning)
Participant Observers
Encoding
New Media
29. Priorities and codes of conduct that both affects and reflects the character of American society
Passive Learning
Baby Boomers
Marketing Ethics
Core Values
30. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Negative Reinforcement
Hemispheric Lateralizatio
Product Standardization
Media Strategy
31. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Formal Communication Source
Attitudinal Measures
Intention-to-Buy Scales
External Attributions
32. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Generation Y
New Media
Product Standardization
Class Consciousness
33. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Consumer Ethics
Media Strategy
Cognitive Associative Learning
Instrumental (operant) Conditioning
34. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Value-Expressive Function
Content Analysis
Attributions Toward Others
Co-Branding
35. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Advertising Wearout
Consumer Involvement
Consumer Socialization
Communication Feedback
36. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Advertising Resonance
Theory-of-Reasoned-Action (TRA) Model
Rokeach Value Survey
Attributions Toward Others
37. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Theory of Planned Behavior
Comparative Advertising
Composite-Variable Indexes
Addressable Messages
38. The number of consumers exposed to a message and how they react
Exposure Effects
Consumer Fieldwork
Aided Recall
Formal Communication Source
39. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Attributions Toward Things
Attitude-Toward-Object Model
Positive Reinforcement
Class Consciousness
40. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Shaping
Social Class
Cognitive Learning
Subjective Measures
41. Persistent critics of marketers who initiate bad publicity online
Advertising Wearout
Intention-to-Buy Scales
Subjective Measures
Determined Detractors
42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Shaping
Participant Observers
Instrumental (operant) Conditioning
Attitude-Toward-Behavior Model
43. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
New Media
Addressable Messages
Stimulus Generalization
Chunking
44. Individuals inferences or judgements as to the causes of their own behavior
Attitude-Toward-Behavior Model
Self-Perception Theory
External Attributions
Sleeper Effect
45. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Advertising Wearout
World Brand
Stimulus Discrimination
Field Observation
46. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Addressable Messages
Foot-In-The-Door Technique
Geodemographic Clusters
Hemispheric Lateralizatio
47. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Composite-Variable Indexes
Traditional Family Life Cycle
Tricomponent Attitude Model
Consumer Socialization
48. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Multiattribute Attitude Models
Theory-of-Reasoned-Action (TRA) Model
Consumer Ethics
Traditional Family Life Cycle
49. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Attitude-Toward-Behavior Model
Stimulus-Response Learning
Physiological Measures
Class Consciousness
50. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Socioeconomic Status Score
World Brand
Attitude-Toward-Behavior Model
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