Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






2. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






3. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






4. A theory of learning based on mental information processing - often in response to problem solving






5. Determination if an advertisement increased a product's sales






6. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






7. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






8. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






9. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






10. Caused by confusion with competing ads - and make informational retrieval difficult






11. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






12. Customizing both product and communications programs by area or country when conducting business on a global basis






13. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






14. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






15. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






16. When consumers feel that another person is responsible for either positive or negative product performance






17. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






18. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






19. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






20. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






21. Advertising designed to promote a favorable company image rather than specific products






22. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






23. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






24. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






25. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






26. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






27. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






28. Psychographic/demographic descriptions of the audience of a specific medium






29. Wordplay - often used to create a double meaning - used in combination with a relevant picture






30. Standardizing both product and communications programs when conducting business on a global basis






31. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






32. Consists of events that strengthen the likelihood of a specific response






33. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






34. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






35. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






36. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






37. The process by which we recover information from long-term storage






38. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






39. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






40. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






41. Researchers who participate in the environment that they are studying without notifying those who are being observed






42. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






43. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






44. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






45. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






46. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






47. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






48. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






49. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






50. The premise that observable responses to specific external stimuli signal that learning has taken place