Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






2. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






3. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






4. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






5. The ability to select a specific stimulus from among similar stimuli because of perceived differences






6. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






7. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






8. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






9. Focused on the degree of personal relevance that the product or purchase holds for the consumer






10. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






11. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






12. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






13. Customizing both product and communications programs by area or country when conducting business on a global basis






14. Phenomenon in which people forget the source of a message buy remember the message itself






15. Priorities and codes of conduct that both affects and reflects the character of American society






16. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






17. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






18. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






19. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






20. Consumers judge a products performance and attribute its success or failure to the product itself






21. The number of consumers exposed to a message and how they react






22. Born between 1965-1979 - post baby boomer segment






23. The premise that observable responses to specific external stimuli signal that learning has taken place






24. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






25. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






26. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






27. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






28. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






29. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






30. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






31. Attribution theory suggests that consumers are likely to credit their successes to outside sources






32. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






33. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






34. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






35. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






36. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






37. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






38. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






39. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






40. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






41. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






42. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






43. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






44. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






45. Consists of events that strengthen the likelihood of a specific response






46. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






47. The perceived honesty and objectivity of the source of the communication






48. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






49. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






50. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum