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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Knowledge Function
Socioeconomic Status Score
Interference Effects
Mixed Strategies
2. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Baby Boomers
Self-Perception Theory
Participant Observers
World Brand
3. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Attributions Toward Others
Composite-Variable Indexes
Stimulus-Response Learning
Interference Effects
4. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Ego-Defensive Function
Order Effects
Central Route to Persuasion
Classical Conditioning
5. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Recognition and Recall Tests
Consumer Fieldwork
Persuasion Effects
Baby Boomers
6. Advertising designed to promote a favorable company image rather than specific products
Institutional Advertising
Information Processing
Index of Status Characteristics
Shaping
7. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Content Analysis
Chunking
Passive Learning
Consumer Socialization
8. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Socialization of Family Members
Theory of Trying to Consume
Traditional Family Life Cycle
Neo-Pavlovian Conditioning
9. A series of personal evaluations an individual uses to put himself or herself into a social class
Subjective Measures
Behavioral Learning
Intention-to-Buy Scales
Informal Communication Source
10. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Socialization Agent
Differential Decay
Knowledge Function
Socioeconomic Status Score
11. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Advertising Wearout
Field Observation
Tricomponent Attitude Model
Social Status
12. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Order Effects
Advertising Wearout
Informal Communication Source
Determined Detractors
13. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Unaided Recall
Theory of Trying to Consume
Neo-Pavlovian Conditioning
Informal Communication Source
14. Persistent critics of marketers who initiate bad publicity online
Multiattribute Attitude Models
Door-In-The-Face Technique
Determined Detractors
Chunking
15. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Theory-of-Reasoned-Action (TRA) Model
Foot-In-The-Door Technique
Single-Variable Indexes
Attitude-Toward-the-Ad Models
16. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Aided Recall
Internal Attributions
Exposure Effects
Country-of-Origin Effects
17. Psychographic/demographic descriptions of the audience of a specific medium
Subjective Measures
Index of Status Characteristics
Audience Profile
Local Strategy
18. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Rehearsal
Stimulus-Response Learning
Information Processing
Advertising Wearout
19. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Co-Branding
Medium
Neo-Pavlovian Conditioning
Advertising Resonance
20. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Sale Effects
Peripheral Route to Persuasion
Intention-to-Buy Scales
Socialization Agent
21. Making the same response to a slightly different stimuli
Local Strategy
Stimulus Generalization
Attitude-Toward-Object Model
Co-Branding
22. Caused by confusion with competing ads - and make informational retrieval difficult
Medium
Interference Effects
Family Branding
Advertising Wearout
23. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Shaping
Determined Detractors
Comparative Advertising
Multiattribute Attitude Models
24. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Geodemographic Clusters
Class Consciousness
Ego-Defensive Function
Addressable Advertising
25. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Chunking
Determined Detractors
Cognitive Associative Learning
Geodemographic Clusters
26. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Licensing
Passive Learning
Marketing Ethics
Global Strategy
27. The number of consumers exposed to a message and how they react
Door-In-The-Face Technique
Media Strategy
Marketing Ethics
Exposure Effects
28. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Viral Marketing
Cognitive Associative Learning
Physiological Measures
Behavioral Learning
29. A theory of learning based on mental information processing - often in response to problem solving
Traditional Family Life Cycle
Shaping
Chunking
Cognitive Learning
30. Researchers who participate in the environment that they are studying without notifying those who are being observed
Megabrands
Market Maven
Comparative Advertising
Participant Observers
31. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Persuasion Effects
Market Maven
New Media
Covert - Masked or Stealth Marketing
32. An unpleasant or negative outcome that also serves to encourage a specific behavior
Negative Reinforcement
Tricomponent Attitude Model
Source Credibility
Licensing
33. Allowing a well-known brand name to be affixed to products of another manufacturer
Field Observation
Licensing
New Media
Physiological Measures
34. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Institutional Advertising
Socialization of Family Members
Stimulus Generalization
Country-of-Origin Effects
35. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Attribution Theory
Unaided Recall
Product Standardization
Behavioral Learning
36. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Consumer Ethics
Medium
Modeling (observational/vicarious learning)
Market Maven
37. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Broadcast Model
Social Class
Mixed Strategies
Subjective Measures
38. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Stimulus Generalization
Traditional Family Life Cycle
World Brand
Addressable Advertising
39. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Licensing
Defensive Attribution
Attitudinal Measures
Sex Roles
40. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Tricomponent Attitude Model
Central Route to Persuasion
Covert - Masked or Stealth Marketing
Shaping
41. When consumers feel that another person is responsible for either positive or negative product performance
Viral Marketing
Theory-of-Reasoned-Action (TRA) Model
Marketing Ethics
Attributions Toward Others
42. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Sex Roles
Attribution Theory
Functional Approach
Branded Entertainment
43. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Encoding
World Brand
Global Strategy
Rehearsal
44. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Unaided Recall
Megabrands
Interference Effects
Rehearsal
45. Born between 1965-1979 - post baby boomer segment
Generation X
Local Strategy
Global Strategy
Ego-Defensive Function
46. Phenomenon in which people forget the source of a message buy remember the message itself
Shaping
Knowledge Function
Broadcast Model
Source Amnesia
47. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Persuasion Effects
Objective Measures
Attributions Toward Things
Intention-to-Buy Scales
48. The silent - mental repetition of material
Attributions Toward Things
Shaping
Mixed Strategies
Rehearsal
49. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Narrowcast Messages
Theory of Planned Behavior
Generation Y
Door-In-The-Face Technique
50. Customizing both product and communications programs by area or country when conducting business on a global basis
Attribution Theory
Local Strategy
Rokeach Value Survey
Self-Perception Theory