Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






2. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






3. Focused on the degree of personal relevance that the product or purchase holds for the consumer






4. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






5. Determination if an advertisement increased a product's sales






6. Allowing a well-known brand name to be affixed to products of another manufacturer






7. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






8. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






9. The amount of status members of one social class have in comparison with members of other social classes






10. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






11. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






12. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






13. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






14. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






15. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






16. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






17. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






18. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






19. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






20. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






21. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






22. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






23. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






24. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






25. Attribution theory suggests that consumers are likely to credit their successes to outside sources






26. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






27. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






28. A theory of learning based on mental information processing - often in response to problem solving






29. Individuals inferences or judgements as to the causes of their own behavior






30. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






31. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






32. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






33. The practice of marketing a whole line of company products under the same brand name






34. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






35. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






36. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






37. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






38. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






39. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






40. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






41. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






42. When two brand names are featured on a single product






43. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






44. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






45. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






46. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






47. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






48. The silent - mental repetition of material






49. Researchers who participate in the environment that they are studying without notifying those who are being observed






50. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising