Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






2. Born between 1965-1979 - post baby boomer segment






3. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






4. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






5. An unpleasant or negative outcome that also serves to encourage a specific behavior






6. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






7. Researchers who participate in the environment that they are studying without notifying those who are being observed






8. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






9. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






10. Individuals inferences or judgements as to the causes of their own behavior






11. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






12. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






13. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






14. Making the same response to a slightly different stimuli






15. The practice of marketing a whole line of company products under the same brand name






16. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






17. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






18. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






19. Psychographic/demographic descriptions of the audience of a specific medium






20. The amount of status members of one social class have in comparison with members of other social classes






21. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






22. Priorities and codes of conduct that both affects and reflects the character of American society






23. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






24. Allowing a well-known brand name to be affixed to products of another manufacturer






25. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






26. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






27. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






28. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






29. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






30. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






31. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






32. The process by which we recover information from long-term storage






33. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






34. Caused by confusion with competing ads - and make informational retrieval difficult






35. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






36. When two brand names are featured on a single product






37. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






38. Determination if the marketing message was correctly receiver - understood - and interpreted






39. Attribution theory suggests that consumers are likely to credit their successes to outside sources






40. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






41. Phenomenon in which people forget the source of a message buy remember the message itself






42. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






43. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






44. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






45. Customizing both product and communications programs by area or country when conducting business on a global basis






46. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






47. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






48. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






49. Advertising designed to promote a favorable company image rather than specific products






50. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society