SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Covert - Masked or Stealth Marketing
Market Maven
Baby Boomers
Recognition and Recall Tests
2. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Objective Measures
Sex Roles
Subjective Measures
Mixed Strategies
3. Determination if an advertisement increased a product's sales
Sale Effects
Social Status
Class Consciousness
Attribution Theory
4. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Mixed Strategies
World Brand
Cognitive Ages
Branded Entertainment
5. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Advertising Resonance
Peripheral Route to Persuasion
Consumer Involvement
Attributions Toward Others
6. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Advertising Wearout
Attributions Toward Things
Passive Learning
Informal Communication Source
7. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Covert - Masked or Stealth Marketing
Order Effects
Theory of Trying to Consume
Broadcast Model
8. Consists of events that strengthen the likelihood of a specific response
Participant Observers
Societal Marketing Concept
Positive Reinforcement
Self-Perception Theory
9. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Stimulus Generalization
Passive Learning
Addressable Messages
Core Values
10. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Participant Observers
Cross-Cultural Consumer Analysis
Neo-Pavlovian Conditioning
Positive Reinforcement
11. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Ego-Defensive Function
New Media
Attitude-Toward-Object Model
Local Strategy
12. The premise that observable responses to specific external stimuli signal that learning has taken place
Value-Expressive Function
Stimulus-Response Learning
Source Credibility
World Brand
13. Determination if the marketing message was correctly receiver - understood - and interpreted
Persuasion Effects
Stimulus-Response Learning
Traditional Family Life Cycle
Sleeper Effect
14. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Medium
Negative Reinforcement
Composite-Variable Indexes
Institutional Advertising
15. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Social Class
Tricomponent Attitude Model
Behavioral Learning
16. The perceived honesty and objectivity of the source of the communication
Theory of Planned Behavior
Source Credibility
Cognitive Dissonance Theory
Participant Observers
17. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Modeling (observational/vicarious learning)
Consumer Ethics
Informal Communication Source
Generation Y
18. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Interference Effects
Central Route to Persuasion
Narrowcast Messages
Culture
19. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Buzz Agents
Attitude-Toward-Behavior Model
Order Effects
Shaping
20. Making the same response to a slightly different stimuli
Stimulus Generalization
Recognition and Recall Tests
Foot-In-The-Door Technique
Value-Expressive Function
21. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Physiological Measures
Social Class
Country-of-Origin Effects
Single-Variable Indexes
22. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Consumer Ethics
Branded Entertainment
Modeling (observational/vicarious learning)
Attribution Theory
23. Priorities and codes of conduct that both affects and reflects the character of American society
Generation Y
Neo-Pavlovian Conditioning
Core Values
Addressable Advertising
24. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Encoding
Peripheral Route to Persuasion
Baby Boomers
Hemispheric Lateralizatio
25. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
External Attributions
Generation Y
Behavioral Learning
Mixed Strategies
26. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Attitude-Toward-the-Ad Models
Societal Marketing Concept
Exposure Effects
Modeling (observational/vicarious learning)
27. Advertising designed to promote a favorable company image rather than specific products
Sleeper Effect
Exploitive Targeting
Institutional Advertising
Persuasion Effects
28. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Tricomponent Attitude Model
Negative Reinforcement
Societal Marketing Concept
Attribution Theory
29. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Corrective Advertising
Aided Recall
Central Route to Persuasion
Geodemographic Clusters
30. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Comparative Advertising
Elaboration Likelihood Model (ELM)
Physiological Measures
New Media
31. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Stimulus-Response Learning
Sleeper Effect
Socialization of Family Members
Central Route to Persuasion
32. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Behavioral Learning
Country-of-Origin Effects
Physiological Measures
Megabrands
33. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Functional Approach
Social Class
Addressable Advertising
Communication Feedback
34. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Product Standardization
Market Maven
Single-Variable Indexes
Advertising Resonance
35. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Societal Marketing Concept
Elaboration Likelihood Model (ELM)
Index of Status Characteristics
Behavioral Learning
36. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Socialization Agent
Broadcast Model
Information Processing
Sex Roles
37. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Value-Expressive Function
Cross-Cultural Consumer Analysis
Sex Roles
Source Credibility
38. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Exploitive Targeting
Peripheral Route to Persuasion
Participant Observers
Communication Feedback
39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Baby Boomers
Shaping
Tricomponent Attitude Model
Theory-of-Reasoned-Action (TRA) Model
40. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Theory-of-Reasoned-Action (TRA) Model
Co-Branding
Door-In-The-Face Technique
Baby Boomers
41. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Source Credibility
Theory-of-Reasoned-Action (TRA) Model
Cross-Cultural Consumer Analysis
Cognitive Learning
42. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Social Status
Consumer Generated Media
Socialization of Family Members
Audience Profile
43. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Family Branding
Functional Approach
Value-Expressive Function
Defensive Attribution
44. A series of personal evaluations an individual uses to put himself or herself into a social class
Family Branding
Subjective Measures
Theory-of-Reasoned-Action (TRA) Model
Societal Marketing Concept
45. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Consumer Generated Media
Advertising Wearout
Corrective Advertising
Megabrands
46. When consumers recode what they have already encoded to include largest amounts of information
Defensive Attribution
Passive Learning
Social Class
Chunking
47. The process by which we recover information from long-term storage
Retrieval
Source Credibility
Instrumental (operant) Conditioning
Tricomponent Attitude Model
48. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
PRIZM NE
Mixed Strategies
External Attributions
Attributions Toward Things
49. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
External Attributions
Intention-to-Buy Scales
Persuasion Effects
Formal Communication Source
50. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Addressable Messages
Cognitive Associative Learning
Socialization of Family Members
Recognition and Recall Tests