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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






2. Customizing both product and communications programs by area or country when conducting business on a global basis






3. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






4. A theory of learning based on mental information processing - often in response to problem solving






5. Determination if an advertisement increased a product's sales






6. Attribution theory suggests that consumers are likely to credit their successes to outside sources






7. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






8. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






9. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






10. Individuals inferences or judgements as to the causes of their own behavior






11. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






12. Phenomenon in which people forget the source of a message buy remember the message itself






13. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






14. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






15. The silent - mental repetition of material






16. The perceived honesty and objectivity of the source of the communication






17. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






18. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






19. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






20. Determination if the marketing message was correctly receiver - understood - and interpreted






21. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






22. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






23. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






24. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






25. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






26. When consumers feel that another person is responsible for either positive or negative product performance






27. The number of consumers exposed to a message and how they react






28. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






29. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






30. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






31. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






32. The premise that observable responses to specific external stimuli signal that learning has taken place






33. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






34. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






35. Addressable communications that are significantly more response measured than traditional broadcast measures






36. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






37. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






38. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






39. Persistent critics of marketers who initiate bad publicity online






40. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






41. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






42. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






43. Priorities and codes of conduct that both affects and reflects the character of American society






44. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






45. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






46. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






47. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






48. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






49. Born between 1965-1979 - post baby boomer segment






50. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)







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