Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attribution theory suggests that consumers are likely to credit their successes to outside sources






2. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






3. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






4. Psychographic/demographic descriptions of the audience of a specific medium






5. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






6. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






7. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






8. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






9. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






10. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






11. Making the same response to a slightly different stimuli






12. An unpleasant or negative outcome that also serves to encourage a specific behavior






13. Born between 1965-1979 - post baby boomer segment






14. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






15. The perceived honesty and objectivity of the source of the communication






16. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






17. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






18. Wordplay - often used to create a double meaning - used in combination with a relevant picture






19. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






20. Persistent critics of marketers who initiate bad publicity online






21. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






22. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






23. Individuals inferences or judgements as to the causes of their own behavior






24. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






25. The practice of marketing a whole line of company products under the same brand name






26. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






27. Advertising designed to promote a favorable company image rather than specific products






28. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






29. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






30. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






31. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






32. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






33. Researchers who participate in the environment that they are studying without notifying those who are being observed






34. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






35. The silent - mental repetition of material






36. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






37. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






38. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






39. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






40. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






41. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






42. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






43. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






44. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






45. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






46. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






47. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






48. Priorities and codes of conduct that both affects and reflects the character of American society






49. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






50. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark