Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychographic/demographic descriptions of the audience of a specific medium






2. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






3. Individuals inferences or judgements as to the causes of their own behavior






4. The number of consumers exposed to a message and how they react






5. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






6. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






7. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






8. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






9. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






10. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






11. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






12. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






13. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






14. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






15. The perceived honesty and objectivity of the source of the communication






16. Customizing both product and communications programs by area or country when conducting business on a global basis






17. Standardizing both product and communications programs when conducting business on a global basis






18. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






19. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






20. When consumers feel that another person is responsible for either positive or negative product performance






21. The process by which we recover information from long-term storage






22. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






23. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






24. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






25. When two brand names are featured on a single product






26. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






27. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






28. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






29. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






30. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






31. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






32. Attribution theory suggests that consumers are likely to credit their successes to outside sources






33. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






34. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






35. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






36. Researchers who participate in the environment that they are studying without notifying those who are being observed






37. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






38. Making the same response to a slightly different stimuli






39. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






40. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






41. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






42. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






43. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






44. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






45. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






46. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






47. Advertising designed to promote a favorable company image rather than specific products






48. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






49. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






50. Phenomenon in which people forget the source of a message buy remember the message itself