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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
New Media
Differential Decay
Theory of Planned Behavior
Positive Reinforcement
2. The process by which we recover information from long-term storage
Geodemographic Clusters
Unaided Recall
Retrieval
Content Analysis
3. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Ego-Defensive Function
Social Class
Informal Communication Source
Physiological Measures
4. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Behavioral Learning
Social Status
Market Maven
Social Class
5. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Negative Reinforcement
Viral Marketing
Neo-Pavlovian Conditioning
Culture
6. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Sale Effects
Attitude-Toward-the-Ad Models
Intention-to-Buy Scales
Theory of Trying to Consume
7. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Social Class
Differential Decay
Attitude-Toward-the-Ad Models
Stimulus Discrimination
8. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Participant Observers
Baby Boomers
Field Observation
Objective Measures
9. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Medium
Multiattribute Attitude Models
Attitudinal Measures
Advertising Resonance
10. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Consumer Involvement
Cognitive Ages
World Brand
Broadcast Model
11. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Attitude-Toward-the-Ad Models
Corrective Advertising
Rehearsal
New Media
12. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Culture
Value-Expressive Function
Field Observation
Informal Communication Source
13. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Interference Effects
Sex Roles
Socialization of Family Members
Licensing
14. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Informal Communication Source
Foot-In-The-Door Technique
Attributions Toward Others
Rokeach Value Survey
15. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Audience Profile
Utilitarian Function
Cognitive Associative Learning
Consumer Socialization
16. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Source Amnesia
External Attributions
Stimulus Generalization
Passive Learning
17. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Family Branding
Utilitarian Function
Addressable Advertising
Product Standardization
18. Individuals inferences or judgements as to the causes of their own behavior
Self-Perception Theory
Attributions Toward Things
Addressable Advertising
Megabrands
19. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Country-of-Origin Effects
Medium
Intention-to-Buy Scales
Market Maven
20. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Attributions Toward Others
Source Amnesia
Co-Branding
Societal Marketing Concept
21. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Subjective Measures
Content Analysis
Objective Measures
Central Route to Persuasion
22. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Attitudinal Measures
Behavioral Learning
Attribution Theory
Information Processing
23. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Retrieval
Addressable Messages
Country-of-Origin Effects
Information Processing
24. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Rokeach Value Survey
Aided Recall
Attribution Theory
Social Class
25. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Global Strategy
Country-of-Origin Effects
Retrieval
Family Branding
26. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Geodemographic Clusters
Advertising Wearout
Consumer Involvement
Tricomponent Attitude Model
27. Caused by confusion with competing ads - and make informational retrieval difficult
Interference Effects
Global Strategy
Stimulus Generalization
Functional Approach
28. Priorities and codes of conduct that both affects and reflects the character of American society
Positive Reinforcement
Objective Measures
Passive Learning
Core Values
29. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Knowledge Function
Generation Y
Participant Observers
Value-Expressive Function
30. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Marketing Ethics
Theory-of-Reasoned-Action (TRA) Model
Consumer Generated Media
Neo-Pavlovian Conditioning
31. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Consumer Fieldwork
Covert - Masked or Stealth Marketing
Attribution Theory
Self-Perception Theory
32. The silent - mental repetition of material
Sleeper Effect
Tricomponent Attitude Model
Rehearsal
Consumer Generated Media
33. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Socialization of Family Members
Megabrands
Aided Recall
Recognition and Recall Tests
34. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Differential Decay
Cognitive Ages
Attributions Toward Others
Stimulus Generalization
35. Persistent critics of marketers who initiate bad publicity online
Generation X
Mixed Strategies
Determined Detractors
Passive Learning
36. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Unaided Recall
Source Credibility
Megabrands
Ego-Defensive Function
37. A theory of learning based on mental information processing - often in response to problem solving
Cognitive Learning
Internal Attributions
Attitude-Toward-the-Ad Models
Socialization Agent
38. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Core Values
Differential Decay
Exposure Effects
Index of Status Characteristics
39. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Retrieval
Culture
Ego-Defensive Function
Recognition and Recall Tests
40. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Theory of Trying to Consume
Cognitive Learning
Knowledge Function
Audience Profile
41. The perceived honesty and objectivity of the source of the communication
Source Credibility
Exposure Effects
Cognitive Learning
Viral Marketing
42. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Country-of-Origin Effects
Cross-Cultural Consumer Analysis
Baby Boomers
Determined Detractors
43. Determination if an advertisement increased a product's sales
Product Standardization
Sale Effects
Attitude-Toward-the-Ad Models
Field Observation
44. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Modeling (observational/vicarious learning)
Rokeach Value Survey
Interference Effects
Consumer Generated Media
45. Addressable communications that are significantly more response measured than traditional broadcast measures
Narrowcast Messages
Rehearsal
Consumer Ethics
Source Credibility
46. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Megabrands
Cognitive Dissonance Theory
Generation Y
Persuasion Effects
47. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Composite-Variable Indexes
Baby Boomers
Product Standardization
Traditional Family Life Cycle
48. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Stimulus Discrimination
Rokeach Value Survey
Societal Marketing Concept
Tricomponent Attitude Model
49. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Chunking
New Media
Neo-Pavlovian Conditioning
Encoding
50. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Branded Entertainment
Door-In-The-Face Technique
Rokeach Value Survey
Generation X