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Test your basic knowledge |
Consumer Behavior
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Subject
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business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Social Class
Communication Feedback
Interference Effects
Self-Perception Theory
2. Customizing both product and communications programs by area or country when conducting business on a global basis
Defensive Attribution
Local Strategy
Aided Recall
Foot-In-The-Door Technique
3. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Traditional Family Life Cycle
Sleeper Effect
World Brand
Theory-of-Reasoned-Action (TRA) Model
4. A theory of learning based on mental information processing - often in response to problem solving
Defensive Attribution
Cognitive Learning
Mixed Strategies
Socialization of Family Members
5. Determination if an advertisement increased a product's sales
Co-Branding
Sale Effects
Consumer Generated Media
Determined Detractors
6. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Theory of Trying to Consume
Theory of Planned Behavior
Exploitive Targeting
External Attributions
7. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Socioeconomic Status Score
Instrumental (operant) Conditioning
PRIZM NE
Sex Roles
8. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Ego-Defensive Function
Marketing Ethics
Generation X
Formal Communication Source
9. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Cognitive Dissonance Theory
Narrowcast Messages
Intention-to-Buy Scales
Tricomponent Attitude Model
10. Individuals inferences or judgements as to the causes of their own behavior
Theory of Trying to Consume
Self-Perception Theory
Generation X
Attitude-Toward-Object Model
11. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Advertising Resonance
Global Strategy
Hemispheric Lateralizatio
World Brand
12. Phenomenon in which people forget the source of a message buy remember the message itself
Source Amnesia
Information Processing
Internal Attributions
Negative Reinforcement
13. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Door-In-The-Face Technique
Central Route to Persuasion
Narrowcast Messages
Branded Entertainment
14. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Attitude-Toward-the-Ad Models
Socioeconomic Status Score
Central Route to Persuasion
Positive Reinforcement
15. The silent - mental repetition of material
Family Branding
Interference Effects
Rehearsal
Sex Roles
16. The perceived honesty and objectivity of the source of the communication
Source Credibility
Intention-to-Buy Scales
Classical Conditioning
Institutional Advertising
17. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Differential Decay
Mixed Strategies
Cognitive Ages
Positive Reinforcement
18. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Elaboration Likelihood Model (ELM)
Sleeper Effect
Central Route to Persuasion
Broadcast Model
19. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Order Effects
Source Credibility
Formal Communication Source
Information Processing
20. Determination if the marketing message was correctly receiver - understood - and interpreted
Persuasion Effects
Knowledge Function
Geodemographic Clusters
Foot-In-The-Door Technique
21. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Cognitive Dissonance Theory
Attitude-Toward-Behavior Model
Peripheral Route to Persuasion
Intention-to-Buy Scales
22. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Comparative Advertising
Megabrands
Covert - Masked or Stealth Marketing
Source Amnesia
23. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Neo-Pavlovian Conditioning
Social Class
Country-of-Origin Effects
Retrieval
24. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Encoding
Sex Roles
Ego-Defensive Function
Objective Measures
25. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Classical Conditioning
Marketing Ethics
Encoding
Generation X
26. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Exploitive Targeting
Product Standardization
Baby Boomers
27. The number of consumers exposed to a message and how they react
Rokeach Value Survey
Communication Feedback
Exposure Effects
Field Observation
28. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Media Strategy
Societal Marketing Concept
Advertising Resonance
Attitude-Toward-Behavior Model
29. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Theory of Planned Behavior
Advertising Resonance
Media Strategy
Utilitarian Function
30. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Encoding
Attitudinal Measures
Attribution Theory
Consumer Generated Media
31. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Knowledge Function
Instrumental (operant) Conditioning
Field Observation
Modeling (observational/vicarious learning)
32. The premise that observable responses to specific external stimuli signal that learning has taken place
Attributions Toward Others
Stimulus-Response Learning
Addressable Advertising
Physiological Measures
33. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Exposure Effects
Subjective Measures
Differential Decay
Index of Status Characteristics
34. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Buzz Agents
New Media
Differential Decay
Single-Variable Indexes
35. Addressable communications that are significantly more response measured than traditional broadcast measures
World Brand
Informal Communication Source
Exposure Effects
Narrowcast Messages
36. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Cross-Cultural Consumer Analysis
Sleeper Effect
Attitude-Toward-the-Ad Models
Field Observation
37. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Medium
Internal Attributions
Exposure Effects
38. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Knowledge Function
Baby Boomers
Intention-to-Buy Scales
Internal Attributions
39. Persistent critics of marketers who initiate bad publicity online
Determined Detractors
Advertising Wearout
Institutional Advertising
Cognitive Dissonance Theory
40. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Audience Profile
Self-Perception Theory
Behavioral Learning
Door-In-The-Face Technique
41. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Sleeper Effect
Source Credibility
Co-Branding
Unaided Recall
42. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Class Consciousness
Geodemographic Clusters
Door-In-The-Face Technique
Attitude-Toward-Object Model
43. Priorities and codes of conduct that both affects and reflects the character of American society
Physiological Measures
Core Values
Traditional Family Life Cycle
Culture
44. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Order Effects
Consumer Involvement
Hemispheric Lateralizatio
Neo-Pavlovian Conditioning
45. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
New Media
Intention-to-Buy Scales
Order Effects
Mixed Strategies
46. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Differential Decay
Order Effects
Knowledge Function
Multiattribute Attitude Models
47. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Narrowcast Messages
Sex Roles
Informal Communication Source
Participant Observers
48. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Cross-Cultural Consumer Analysis
Recognition and Recall Tests
Consumer Fieldwork
Consumer Ethics
49. Born between 1965-1979 - post baby boomer segment
Generation X
Unaided Recall
Viral Marketing
World Brand
50. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Stimulus Discrimination
Passive Learning
Medium
Local Strategy
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