Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to select a specific stimulus from among similar stimuli because of perceived differences






2. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






3. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






4. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






5. Attribution theory suggests that consumers are likely to credit their successes to outside sources






6. When consumers recode what they have already encoded to include largest amounts of information






7. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






8. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






9. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






10. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






11. Advertising designed to promote a favorable company image rather than specific products






12. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






13. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






14. Persistent critics of marketers who initiate bad publicity online






15. The number of consumers exposed to a message and how they react






16. When consumers feel that another person is responsible for either positive or negative product performance






17. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






18. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






19. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






20. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






21. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






22. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






23. The process by which we recover information from long-term storage






24. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






25. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






26. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






27. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






28. Priorities and codes of conduct that both affects and reflects the character of American society






29. Individuals inferences or judgements as to the causes of their own behavior






30. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






31. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






32. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






33. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






34. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






35. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






36. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






37. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






38. The amount of status members of one social class have in comparison with members of other social classes






39. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






40. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






41. Customizing both product and communications programs by area or country when conducting business on a global basis






42. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






43. Determination if the marketing message was correctly receiver - understood - and interpreted






44. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






45. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






46. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






47. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






48. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






49. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






50. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings