Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The perceived honesty and objectivity of the source of the communication






2. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






3. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






4. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






5. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






6. The premise that observable responses to specific external stimuli signal that learning has taken place






7. Allowing a well-known brand name to be affixed to products of another manufacturer






8. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






9. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






10. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






11. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






12. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






13. When consumers feel that another person is responsible for either positive or negative product performance






14. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






15. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






16. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






17. Individuals inferences or judgements as to the causes of their own behavior






18. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






19. Phenomenon in which people forget the source of a message buy remember the message itself






20. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






21. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






22. The ability to select a specific stimulus from among similar stimuli because of perceived differences






23. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






24. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






25. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






26. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






27. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






28. Attribution theory suggests that consumers are likely to credit their successes to outside sources






29. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






30. Wordplay - often used to create a double meaning - used in combination with a relevant picture






31. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






32. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






33. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






34. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






35. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






36. Born between 1965-1979 - post baby boomer segment






37. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






38. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






39. The amount of status members of one social class have in comparison with members of other social classes






40. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






41. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






42. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






43. Consumers judge a products performance and attribute its success or failure to the product itself






44. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






45. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






46. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






47. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






48. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






49. Priorities and codes of conduct that both affects and reflects the character of American society






50. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility