Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The practice of marketing a whole line of company products under the same brand name






2. The perceived honesty and objectivity of the source of the communication






3. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






4. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






5. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






6. Making the same response to a slightly different stimuli






7. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






8. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






9. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






10. An unpleasant or negative outcome that also serves to encourage a specific behavior






11. The process by which we recover information from long-term storage






12. Persistent critics of marketers who initiate bad publicity online






13. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






14. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






15. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






16. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






17. When two brand names are featured on a single product






18. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






19. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






20. Customizing both product and communications programs by area or country when conducting business on a global basis






21. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






22. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






23. Addressable communications that are significantly more response measured than traditional broadcast measures






24. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






25. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






26. Determination if the marketing message was correctly receiver - understood - and interpreted






27. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






28. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






29. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






30. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






31. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






32. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






33. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






34. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






35. The ability to select a specific stimulus from among similar stimuli because of perceived differences






36. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






37. Determination if an advertisement increased a product's sales






38. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






39. Born between 1965-1979 - post baby boomer segment






40. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






41. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






42. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






43. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






44. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






45. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






46. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






47. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






48. Researchers who participate in the environment that they are studying without notifying those who are being observed






49. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






50. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society