Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A series of personal evaluations an individual uses to put himself or herself into a social class






2. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






3. The perceived honesty and objectivity of the source of the communication






4. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






5. The number of consumers exposed to a message and how they react






6. Determination if the marketing message was correctly receiver - understood - and interpreted






7. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






8. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






9. Determination if an advertisement increased a product's sales






10. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






11. The process by which we recover information from long-term storage






12. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






13. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






14. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






15. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






16. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






17. The premise that observable responses to specific external stimuli signal that learning has taken place






18. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






19. Advertising designed to promote a favorable company image rather than specific products






20. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






21. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






22. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






23. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






24. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






26. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






27. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






28. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






29. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






30. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






31. The practice of marketing a whole line of company products under the same brand name






32. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






33. Addressable communications that are significantly more response measured than traditional broadcast measures






34. Wordplay - often used to create a double meaning - used in combination with a relevant picture






35. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






36. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






37. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






38. Persistent critics of marketers who initiate bad publicity online






39. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






40. Researchers who participate in the environment that they are studying without notifying those who are being observed






41. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






42. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






43. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






44. The silent - mental repetition of material






45. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






46. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






47. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






48. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






49. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






50. Consumers judge a products performance and attribute its success or failure to the product itself