Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






2. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






3. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






4. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






5. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






6. The perceived honesty and objectivity of the source of the communication






7. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






8. Determination if the marketing message was correctly receiver - understood - and interpreted






9. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






10. Wordplay - often used to create a double meaning - used in combination with a relevant picture






11. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






12. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






13. When two brand names are featured on a single product






14. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






15. Allowing a well-known brand name to be affixed to products of another manufacturer






16. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






17. Priorities and codes of conduct that both affects and reflects the character of American society






18. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






19. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






20. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






21. The number of consumers exposed to a message and how they react






22. Individuals inferences or judgements as to the causes of their own behavior






23. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






24. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






25. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






26. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






27. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






28. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






29. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






30. Attribution theory suggests that consumers are likely to credit their successes to outside sources






31. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






32. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






33. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






34. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






35. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






36. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






37. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






38. Consumers judge a products performance and attribute its success or failure to the product itself






39. The amount of status members of one social class have in comparison with members of other social classes






40. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






41. Advertising designed to promote a favorable company image rather than specific products






42. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






43. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






44. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






45. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






46. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






47. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






48. A series of personal evaluations an individual uses to put himself or herself into a social class






49. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






50. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills