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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Value-Expressive Function
Co-Branding
Recognition and Recall Tests
Core Values
2. A series of personal evaluations an individual uses to put himself or herself into a social class
Marketing Ethics
Cognitive Learning
Subjective Measures
Composite-Variable Indexes
3. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Multiattribute Attitude Models
Sale Effects
Exploitive Targeting
Modeling (observational/vicarious learning)
4. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Index of Status Characteristics
Attitude-Toward-the-Ad Models
Branded Entertainment
Field Observation
5. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Physiological Measures
Cognitive Learning
Market Maven
Country-of-Origin Effects
6. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Addressable Advertising
Media Strategy
Core Values
Covert - Masked or Stealth Marketing
7. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Covert - Masked or Stealth Marketing
Theory of Planned Behavior
Theory of Trying to Consume
Classical Conditioning
8. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Advertising Wearout
Order Effects
Functional Approach
Core Values
9. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Rokeach Value Survey
Determined Detractors
Sleeper Effect
Recognition and Recall Tests
10. Priorities and codes of conduct that both affects and reflects the character of American society
Co-Branding
Core Values
World Brand
Class Consciousness
11. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Culture
Advertising Wearout
Formal Communication Source
Behavioral Learning
12. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Knowledge Function
Megabrands
Consumer Socialization
Ego-Defensive Function
13. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Baby Boomers
Socialization Agent
Attitude-Toward-Object Model
Shaping
14. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Value-Expressive Function
Product Standardization
Core Values
Media Strategy
15. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Multiattribute Attitude Models
Interference Effects
Objective Measures
Hemispheric Lateralizatio
16. Determination if the marketing message was correctly receiver - understood - and interpreted
Subjective Measures
Stimulus Generalization
Advertising Resonance
Persuasion Effects
17. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Internal Attributions
Advertising Wearout
Megabrands
Attitude-Toward-Object Model
18. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Self-Perception Theory
Corrective Advertising
Mixed Strategies
Utilitarian Function
19. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Family Branding
Formal Communication Source
Stimulus-Response Learning
Stimulus Generalization
20. The silent - mental repetition of material
Rehearsal
Ego-Defensive Function
Value-Expressive Function
Addressable Messages
21. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Recognition and Recall Tests
Media Strategy
Tricomponent Attitude Model
Baby Boomers
22. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Consumer Ethics
Recognition and Recall Tests
Participant Observers
Geodemographic Clusters
23. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Formal Communication Source
Index of Status Characteristics
Field Observation
Branded Entertainment
24. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Culture
Central Route to Persuasion
Traditional Family Life Cycle
Megabrands
25. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Sleeper Effect
Institutional Advertising
Stimulus Discrimination
Stimulus-Response Learning
26. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Passive Learning
Socialization of Family Members
Differential Decay
Functional Approach
27. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Composite-Variable Indexes
Peripheral Route to Persuasion
Local Strategy
Foot-In-The-Door Technique
28. The number of consumers exposed to a message and how they react
Addressable Advertising
Exposure Effects
Audience Profile
Generation X
29. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Self-Perception Theory
Aided Recall
Market Maven
Marketing Ethics
30. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Advertising Resonance
Licensing
Branded Entertainment
Communication Feedback
31. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Source Credibility
Differential Decay
Peripheral Route to Persuasion
Shaping
32. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Cross-Cultural Consumer Analysis
Attitude-Toward-Object Model
Behavioral Learning
Neo-Pavlovian Conditioning
33. A theory of learning based on mental information processing - often in response to problem solving
Global Strategy
Baby Boomers
Theory of Planned Behavior
Cognitive Learning
34. The practice of marketing a whole line of company products under the same brand name
Interference Effects
Societal Marketing Concept
Family Branding
Defensive Attribution
35. Standardizing both product and communications programs when conducting business on a global basis
Local Strategy
Global Strategy
Formal Communication Source
World Brand
36. The premise that observable responses to specific external stimuli signal that learning has taken place
Market Maven
Institutional Advertising
Instrumental (operant) Conditioning
Stimulus-Response Learning
37. Persistent critics of marketers who initiate bad publicity online
Medium
Determined Detractors
Aided Recall
Informal Communication Source
38. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Behavioral Learning
Socialization Agent
Neo-Pavlovian Conditioning
Rehearsal
39. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Sex Roles
Attitude-Toward-the-Ad Models
Order Effects
Defensive Attribution
40. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Communication Feedback
Hemispheric Lateralizatio
Field Observation
Generation X
41. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Co-Branding
Generation Y
Addressable Messages
Traditional Family Life Cycle
42. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Comparative Advertising
Socialization of Family Members
Central Route to Persuasion
Utilitarian Function
43. When consumers recode what they have already encoded to include largest amounts of information
Single-Variable Indexes
Exploitive Targeting
Source Amnesia
Chunking
44. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Cognitive Ages
Encoding
Information Processing
Behavioral Learning
45. Born between 1965-1979 - post baby boomer segment
Country-of-Origin Effects
Covert - Masked or Stealth Marketing
Source Credibility
Generation X
46. The amount of status members of one social class have in comparison with members of other social classes
Megabrands
Negative Reinforcement
Advertising Wearout
Social Status
47. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Corrective Advertising
Encoding
Generation X
Utilitarian Function
48. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Mixed Strategies
Megabrands
World Brand
Defensive Attribution
49. The perceived honesty and objectivity of the source of the communication
Determined Detractors
Advertising Resonance
Local Strategy
Source Credibility
50. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Geodemographic Clusters
Social Status
Sale Effects
Content Analysis