Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






2. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






3. The practice of marketing a whole line of company products under the same brand name






4. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






5. Caused by confusion with competing ads - and make informational retrieval difficult






6. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






7. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






8. Individuals inferences or judgements as to the causes of their own behavior






9. A theory of learning based on mental information processing - often in response to problem solving






10. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






11. The process by which we recover information from long-term storage






12. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






13. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






14. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






15. Priorities and codes of conduct that both affects and reflects the character of American society






16. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






17. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






18. The number of consumers exposed to a message and how they react






19. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






20. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






21. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






22. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






23. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






24. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






25. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






26. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






27. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






28. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






29. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






30. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






31. Advertising designed to promote a favorable company image rather than specific products






32. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






33. When consumers feel that another person is responsible for either positive or negative product performance






34. Persistent critics of marketers who initiate bad publicity online






35. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






36. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






37. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






38. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






39. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






40. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






41. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






42. The premise that observable responses to specific external stimuli signal that learning has taken place






43. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






44. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






45. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






46. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






47. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






48. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






49. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






50. The point at which an individual can become satiated with numerous exposures and both attention and retention decline