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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Family Branding
Index of Status Characteristics
Class Consciousness
Core Values
2. The amount of status members of one social class have in comparison with members of other social classes
Peripheral Route to Persuasion
Theory-of-Reasoned-Action (TRA) Model
Social Status
Generation Y
3. A theory of learning based on mental information processing - often in response to problem solving
Central Route to Persuasion
Attribution Theory
Cognitive Learning
PRIZM NE
4. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Content Analysis
Peripheral Route to Persuasion
Behavioral Learning
Consumer Generated Media
5. A series of personal evaluations an individual uses to put himself or herself into a social class
Subjective Measures
Consumer Fieldwork
Viral Marketing
Attitude-Toward-Object Model
6. Born between 1965-1979 - post baby boomer segment
Generation X
Culture
Shaping
Viral Marketing
7. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Consumer Involvement
Exploitive Targeting
Determined Detractors
Instrumental (operant) Conditioning
8. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Central Route to Persuasion
Addressable Advertising
Exploitive Targeting
Product Standardization
9. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Country-of-Origin Effects
Consumer Socialization
Comparative Advertising
Passive Learning
10. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Content Analysis
Cognitive Ages
Market Maven
Index of Status Characteristics
11. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Rokeach Value Survey
Attitudinal Measures
Unaided Recall
Consumer Socialization
12. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Communication Feedback
Megabrands
Geodemographic Clusters
Aided Recall
13. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Functional Approach
Mixed Strategies
External Attributions
Attributions Toward Others
14. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Hemispheric Lateralizatio
Instrumental (operant) Conditioning
Global Strategy
Advertising Resonance
15. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Single-Variable Indexes
Recognition and Recall Tests
Objective Measures
Media Strategy
16. The premise that observable responses to specific external stimuli signal that learning has taken place
World Brand
Stimulus-Response Learning
Local Strategy
Narrowcast Messages
17. The perceived honesty and objectivity of the source of the communication
Central Route to Persuasion
Socialization of Family Members
Source Credibility
Consumer Socialization
18. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Foot-In-The-Door Technique
Theory of Trying to Consume
Institutional Advertising
Consumer Ethics
19. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Theory of Planned Behavior
Mixed Strategies
Branded Entertainment
Product Standardization
20. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Addressable Messages
Aided Recall
Baby Boomers
Core Values
21. Caused by confusion with competing ads - and make informational retrieval difficult
Interference Effects
Audience Profile
Advertising Resonance
Attributions Toward Things
22. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Generation Y
Participant Observers
Instrumental (operant) Conditioning
PRIZM NE
23. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Comparative Advertising
Culture
Single-Variable Indexes
Elaboration Likelihood Model (ELM)
24. When two brand names are featured on a single product
Attribution Theory
Cognitive Ages
Consumer Ethics
Co-Branding
25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Licensing
Family Branding
Cognitive Learning
Knowledge Function
26. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Theory of Trying to Consume
Intention-to-Buy Scales
Stimulus Generalization
Buzz Agents
27. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Consumer Ethics
Co-Branding
Traditional Family Life Cycle
Aided Recall
28. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Participant Observers
Covert - Masked or Stealth Marketing
Attributions Toward Others
Buzz Agents
29. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Instrumental (operant) Conditioning
Multiattribute Attitude Models
Value-Expressive Function
Societal Marketing Concept
30. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Door-In-The-Face Technique
Attitude-Toward-the-Ad Models
Attribution Theory
Attributions Toward Things
31. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Informal Communication Source
Recognition and Recall Tests
Societal Marketing Concept
Information Processing
32. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Theory-of-Reasoned-Action (TRA) Model
Covert - Masked or Stealth Marketing
Persuasion Effects
New Media
33. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Order Effects
Social Class
Advertising Wearout
Internal Attributions
34. The process by which we recover information from long-term storage
Intention-to-Buy Scales
Retrieval
Negative Reinforcement
Audience Profile
35. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Cognitive Associative Learning
Exploitive Targeting
Sex Roles
Theory of Planned Behavior
36. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Field Observation
Baby Boomers
Source Amnesia
Content Analysis
37. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Medium
Encoding
Stimulus Discrimination
Global Strategy
38. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Consumer Ethics
Elaboration Likelihood Model (ELM)
Theory-of-Reasoned-Action (TRA) Model
Comparative Advertising
39. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Socialization Agent
Generation X
Intention-to-Buy Scales
Social Class
40. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Theory of Planned Behavior
Advertising Wearout
Viral Marketing
Attitudinal Measures
41. Priorities and codes of conduct that both affects and reflects the character of American society
Core Values
Megabrands
Passive Learning
Medium
42. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Corrective Advertising
Comparative Advertising
Consumer Involvement
Field Observation
43. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Negative Reinforcement
Cognitive Dissonance Theory
Marketing Ethics
Consumer Generated Media
44. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Intention-to-Buy Scales
Stimulus Generalization
Consumer Fieldwork
Local Strategy
45. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Differential Decay
Attitude-Toward-the-Ad Models
Attitudinal Measures
Buzz Agents
46. Determination if the marketing message was correctly receiver - understood - and interpreted
Geodemographic Clusters
Audience Profile
Persuasion Effects
Unaided Recall
47. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Order Effects
Recognition and Recall Tests
Value-Expressive Function
New Media
48. The practice of marketing a whole line of company products under the same brand name
Family Branding
Exploitive Targeting
Passive Learning
Viral Marketing
49. Addressable communications that are significantly more response measured than traditional broadcast measures
Narrowcast Messages
Audience Profile
Information Processing
Hemispheric Lateralizatio
50. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Family Branding
Consumer Involvement
Marketing Ethics
New Media