Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






2. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






3. The amount of status members of one social class have in comparison with members of other social classes






4. The premise that observable responses to specific external stimuli signal that learning has taken place






5. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






6. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






7. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






8. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






9. Priorities and codes of conduct that both affects and reflects the character of American society






10. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






11. A series of personal evaluations an individual uses to put himself or herself into a social class






12. When consumers feel that another person is responsible for either positive or negative product performance






13. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






14. Persistent critics of marketers who initiate bad publicity online






15. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






16. Born between 1965-1979 - post baby boomer segment






17. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






18. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






19. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






20. Determination if the marketing message was correctly receiver - understood - and interpreted






21. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






22. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






23. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






24. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






25. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






26. Phenomenon in which people forget the source of a message buy remember the message itself






27. Standardizing both product and communications programs when conducting business on a global basis






28. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






29. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






30. Consists of events that strengthen the likelihood of a specific response






31. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






32. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






33. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






34. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






35. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






36. Focused on the degree of personal relevance that the product or purchase holds for the consumer






37. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






38. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






40. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






41. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






42. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






43. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






44. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






45. The process by which we recover information from long-term storage






46. Advertising designed to promote a favorable company image rather than specific products






47. The practice of marketing a whole line of company products under the same brand name






48. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






49. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






50. The number of consumers exposed to a message and how they react