Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






2. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






3. An unpleasant or negative outcome that also serves to encourage a specific behavior






4. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






5. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






6. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






7. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






8. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






9. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






10. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






11. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






12. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






13. Born between 1965-1979 - post baby boomer segment






14. Caused by confusion with competing ads - and make informational retrieval difficult






15. Customizing both product and communications programs by area or country when conducting business on a global basis






16. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






17. Consumers judge a products performance and attribute its success or failure to the product itself






18. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






19. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






20. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






21. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






22. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






23. Priorities and codes of conduct that both affects and reflects the character of American society






24. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






25. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






26. Addressable communications that are significantly more response measured than traditional broadcast measures






27. Determination if the marketing message was correctly receiver - understood - and interpreted






28. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






29. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






30. When consumers recode what they have already encoded to include largest amounts of information






31. Wordplay - often used to create a double meaning - used in combination with a relevant picture






32. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






33. The practice of marketing a whole line of company products under the same brand name






34. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






35. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






36. When consumers feel that another person is responsible for either positive or negative product performance






37. When two brand names are featured on a single product






38. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






39. The ability to select a specific stimulus from among similar stimuli because of perceived differences






40. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






41. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






42. The silent - mental repetition of material






43. Persistent critics of marketers who initiate bad publicity online






44. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






45. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






46. Consists of events that strengthen the likelihood of a specific response






47. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






48. Psychographic/demographic descriptions of the audience of a specific medium






49. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






50. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt