Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The silent - mental repetition of material






2. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






3. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






4. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






5. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






6. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






7. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






8. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






9. Attribution theory suggests that consumers are likely to credit their successes to outside sources






10. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






11. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






12. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






13. When consumers recode what they have already encoded to include largest amounts of information






14. A theory of learning based on mental information processing - often in response to problem solving






15. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






16. Caused by confusion with competing ads - and make informational retrieval difficult






17. Advertising designed to promote a favorable company image rather than specific products






18. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






19. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






20. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






21. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






22. Allowing a well-known brand name to be affixed to products of another manufacturer






23. Researchers who participate in the environment that they are studying without notifying those who are being observed






24. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






25. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






26. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






27. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






28. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






29. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






30. Consumers judge a products performance and attribute its success or failure to the product itself






31. The ability to select a specific stimulus from among similar stimuli because of perceived differences






32. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






33. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






34. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






35. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






36. Wordplay - often used to create a double meaning - used in combination with a relevant picture






37. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






38. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






39. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






40. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






41. Addressable communications that are significantly more response measured than traditional broadcast measures






42. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






43. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






44. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






45. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






46. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






47. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






48. When consumers feel that another person is responsible for either positive or negative product performance






49. A series of personal evaluations an individual uses to put himself or herself into a social class






50. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them