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Consumer Behavior
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Subject
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business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process by which we recover information from long-term storage
Retrieval
Modeling (observational/vicarious learning)
Broadcast Model
Consumer Involvement
2. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Central Route to Persuasion
Branded Entertainment
Local Strategy
Stimulus-Response Learning
3. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Theory-of-Reasoned-Action (TRA) Model
New Media
Source Amnesia
4. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Source Amnesia
Culture
Attitude-Toward-Behavior Model
Differential Decay
5. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Sleeper Effect
Knowledge Function
Recognition and Recall Tests
Socialization of Family Members
6. The number of consumers exposed to a message and how they react
Co-Branding
Country-of-Origin Effects
Exposure Effects
Stimulus Generalization
7. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Information Processing
Content Analysis
Marketing Ethics
8. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Media Strategy
Consumer Fieldwork
Attitude-Toward-Object Model
Attributions Toward Others
9. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Socialization of Family Members
Culture
Megabrands
Advertising Resonance
10. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Cognitive Ages
Social Class
Retrieval
Country-of-Origin Effects
11. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Covert - Masked or Stealth Marketing
Classical Conditioning
Addressable Advertising
Marketing Ethics
12. Advertising designed to promote a favorable company image rather than specific products
Informal Communication Source
Attributions Toward Others
Mixed Strategies
Institutional Advertising
13. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Instrumental (operant) Conditioning
Exposure Effects
Addressable Advertising
Advertising Wearout
14. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Source Amnesia
Stimulus-Response Learning
Functional Approach
Elaboration Likelihood Model (ELM)
15. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Value-Expressive Function
Classical Conditioning
Mixed Strategies
Differential Decay
16. Born between 1965-1979 - post baby boomer segment
Theory of Trying to Consume
Culture
Generation X
Defensive Attribution
17. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Broadcast Model
Cognitive Ages
Product Standardization
Determined Detractors
18. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Marketing Ethics
Positive Reinforcement
Cognitive Dissonance Theory
PRIZM NE
19. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Source Amnesia
PRIZM NE
Theory of Trying to Consume
Theory of Planned Behavior
20. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Culture
Marketing Ethics
Value-Expressive Function
Audience Profile
21. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Product Standardization
Intention-to-Buy Scales
Content Analysis
Attitudinal Measures
22. The practice of marketing a whole line of company products under the same brand name
Family Branding
Ego-Defensive Function
Sale Effects
Neo-Pavlovian Conditioning
23. When consumers feel that another person is responsible for either positive or negative product performance
Socialization of Family Members
Differential Decay
Attributions Toward Others
Sale Effects
24. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Stimulus Discrimination
Socialization of Family Members
Culture
Content Analysis
25. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Foot-In-The-Door Technique
Attitudinal Measures
External Attributions
Physiological Measures
26. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Content Analysis
Geodemographic Clusters
Theory-of-Reasoned-Action (TRA) Model
Comparative Advertising
27. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Consumer Socialization
Chunking
Addressable Messages
Internal Attributions
28. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Co-Branding
Branded Entertainment
Media Strategy
Hemispheric Lateralizatio
29. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Social Status
Persuasion Effects
Attitude-Toward-Object Model
Consumer Socialization
30. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Attributions Toward Things
Addressable Advertising
Generation X
Information Processing
31. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Societal Marketing Concept
Differential Decay
Covert - Masked or Stealth Marketing
World Brand
32. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Persuasion Effects
Attribution Theory
Consumer Socialization
Covert - Masked or Stealth Marketing
33. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Audience Profile
Socialization of Family Members
Mixed Strategies
Socialization Agent
34. The silent - mental repetition of material
Stimulus Discrimination
Medium
Rehearsal
Consumer Socialization
35. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Information Processing
Cognitive Dissonance Theory
Advertising Resonance
Single-Variable Indexes
36. Determination if an advertisement increased a product's sales
Sale Effects
Broadcast Model
Peripheral Route to Persuasion
Family Branding
37. A theory of learning based on mental information processing - often in response to problem solving
Subjective Measures
Megabrands
Shaping
Cognitive Learning
38. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Advertising Resonance
Instrumental (operant) Conditioning
Viral Marketing
Tricomponent Attitude Model
39. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Stimulus Generalization
Objective Measures
Cross-Cultural Consumer Analysis
Cognitive Associative Learning
40. Caused by confusion with competing ads - and make informational retrieval difficult
Sale Effects
Viral Marketing
Interference Effects
Single-Variable Indexes
41. The amount of status members of one social class have in comparison with members of other social classes
Order Effects
Social Status
Hemispheric Lateralizatio
Neo-Pavlovian Conditioning
42. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Passive Learning
Class Consciousness
Theory-of-Reasoned-Action (TRA) Model
Attitude-Toward-the-Ad Models
43. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Field Observation
Cognitive Dissonance Theory
New Media
Recognition and Recall Tests
44. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Baby Boomers
Determined Detractors
Consumer Involvement
Interference Effects
45. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Institutional Advertising
Theory of Planned Behavior
Social Class
Exploitive Targeting
46. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Addressable Advertising
Generation Y
Global Strategy
Neo-Pavlovian Conditioning
47. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Cognitive Associative Learning
Culture
Mixed Strategies
Exploitive Targeting
48. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Socialization Agent
Social Class
Attitude-Toward-the-Ad Models
Neo-Pavlovian Conditioning
49. Allowing a well-known brand name to be affixed to products of another manufacturer
Order Effects
Licensing
Utilitarian Function
Modeling (observational/vicarious learning)
50. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Buzz Agents
Order Effects
Rokeach Value Survey
Positive Reinforcement
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