Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






2. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






3. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






4. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






5. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






6. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






7. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






8. Making the same response to a slightly different stimuli






9. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






10. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






11. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






12. Attribution theory suggests that consumers are likely to credit their successes to outside sources






13. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






14. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






15. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






16. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






17. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






18. The practice of marketing a whole line of company products under the same brand name






19. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






20. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






21. Customizing both product and communications programs by area or country when conducting business on a global basis






22. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






23. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






24. The process by which we recover information from long-term storage






25. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






26. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






27. Standardizing both product and communications programs when conducting business on a global basis






28. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






29. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






30. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






31. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






32. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






33. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






34. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






35. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






36. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






37. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






38. Caused by confusion with competing ads - and make informational retrieval difficult






39. Priorities and codes of conduct that both affects and reflects the character of American society






40. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






41. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






42. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






43. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






44. Individuals inferences or judgements as to the causes of their own behavior






45. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






46. The premise that observable responses to specific external stimuli signal that learning has taken place






47. The amount of status members of one social class have in comparison with members of other social classes






48. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






49. Allowing a well-known brand name to be affixed to products of another manufacturer






50. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting