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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Caused by confusion with competing ads - and make informational retrieval difficult






2. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






3. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






4. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






5. Persistent critics of marketers who initiate bad publicity online






6. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






7. The perceived honesty and objectivity of the source of the communication






8. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






9. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






10. Addressable communications that are significantly more response measured than traditional broadcast measures






11. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






12. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






13. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






14. The premise that observable responses to specific external stimuli signal that learning has taken place






15. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






16. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






17. Advertising designed to promote a favorable company image rather than specific products






18. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






19. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






20. Consumers judge a products performance and attribute its success or failure to the product itself






21. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






22. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






23. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






24. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






25. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






26. The practice of marketing a whole line of company products under the same brand name






27. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






28. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






29. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






30. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






31. When consumers feel that another person is responsible for either positive or negative product performance






32. Determination if the marketing message was correctly receiver - understood - and interpreted






33. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






34. The silent - mental repetition of material






35. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






36. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






37. When two brand names are featured on a single product






38. Phenomenon in which people forget the source of a message buy remember the message itself






39. Allowing a well-known brand name to be affixed to products of another manufacturer






40. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






41. Individuals inferences or judgements as to the causes of their own behavior






42. Born between 1965-1979 - post baby boomer segment






43. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






44. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






45. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






46. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






47. Customizing both product and communications programs by area or country when conducting business on a global basis






48. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






49. A theory of learning based on mental information processing - often in response to problem solving






50. Attitudes consist of three major components: cognitive component - an affective component - and a conative component







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