Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






2. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






3. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






4. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






5. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






6. Researchers who participate in the environment that they are studying without notifying those who are being observed






7. The perceived honesty and objectivity of the source of the communication






8. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






9. Caused by confusion with competing ads - and make informational retrieval difficult






10. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






11. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






12. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






13. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






14. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






15. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






16. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






17. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






18. A theory of learning based on mental information processing - often in response to problem solving






19. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






20. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






21. An unpleasant or negative outcome that also serves to encourage a specific behavior






22. The process by which we recover information from long-term storage






23. The ability to select a specific stimulus from among similar stimuli because of perceived differences






24. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






25. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






26. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






27. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






28. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






29. The number of consumers exposed to a message and how they react






30. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






31. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






32. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






33. Wordplay - often used to create a double meaning - used in combination with a relevant picture






34. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






35. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






36. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






37. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






38. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






39. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






40. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






41. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






42. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






43. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






44. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






45. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






46. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






47. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






48. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






49. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






50. Individuals inferences or judgements as to the causes of their own behavior