Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






2. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






3. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






4. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






5. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






6. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






7. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






8. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






9. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






10. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






11. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






12. Making the same response to a slightly different stimuli






13. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






14. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






15. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






16. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






17. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






18. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






19. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






20. The ability to select a specific stimulus from among similar stimuli because of perceived differences






21. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






22. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






23. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






24. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






25. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






26. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






27. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






28. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






29. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






30. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






31. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






32. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






33. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






34. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






35. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






36. When two brand names are featured on a single product






37. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






38. Consumers judge a products performance and attribute its success or failure to the product itself






39. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






40. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






41. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






42. Advertising designed to promote a favorable company image rather than specific products






43. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






44. Customizing both product and communications programs by area or country when conducting business on a global basis






45. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






46. A series of personal evaluations an individual uses to put himself or herself into a social class






47. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






48. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






49. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






50. An unpleasant or negative outcome that also serves to encourage a specific behavior