Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of consumers exposed to a message and how they react






2. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






3. Individuals inferences or judgements as to the causes of their own behavior






4. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






5. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






6. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






7. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






8. Attribution theory suggests that consumers are likely to credit their successes to outside sources






9. Allowing a well-known brand name to be affixed to products of another manufacturer






10. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






11. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






12. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






13. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






14. Phenomenon in which people forget the source of a message buy remember the message itself






15. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






16. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






17. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






18. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






19. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






20. Focused on the degree of personal relevance that the product or purchase holds for the consumer






21. Determination if an advertisement increased a product's sales






22. The ability to select a specific stimulus from among similar stimuli because of perceived differences






23. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






24. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






25. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






26. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






27. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






28. Determination if the marketing message was correctly receiver - understood - and interpreted






29. When consumers recode what they have already encoded to include largest amounts of information






30. A series of personal evaluations an individual uses to put himself or herself into a social class






31. A theory of learning based on mental information processing - often in response to problem solving






32. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






33. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






34. Priorities and codes of conduct that both affects and reflects the character of American society






35. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






36. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






37. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






38. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






39. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






40. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






41. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






42. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






43. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






44. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






45. The practice of marketing a whole line of company products under the same brand name






46. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






47. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






48. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






49. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






50. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur