Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






2. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






3. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






4. When consumers feel that another person is responsible for either positive or negative product performance






5. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






6. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






7. The number of consumers exposed to a message and how they react






8. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






9. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






10. The ability to select a specific stimulus from among similar stimuli because of perceived differences






11. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






12. Determination if an advertisement increased a product's sales






13. Priorities and codes of conduct that both affects and reflects the character of American society






14. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






15. The practice of marketing a whole line of company products under the same brand name






16. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






17. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






18. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






19. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






20. The perceived honesty and objectivity of the source of the communication






21. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






22. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






23. When two brand names are featured on a single product






24. The premise that observable responses to specific external stimuli signal that learning has taken place






25. Psychographic/demographic descriptions of the audience of a specific medium






26. Customizing both product and communications programs by area or country when conducting business on a global basis






27. Wordplay - often used to create a double meaning - used in combination with a relevant picture






28. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






29. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






30. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






31. Individuals inferences or judgements as to the causes of their own behavior






32. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






33. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






34. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






35. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






36. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






37. The process by which we recover information from long-term storage






38. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






39. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






40. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






41. When consumers recode what they have already encoded to include largest amounts of information






42. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






43. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






44. Determination if the marketing message was correctly receiver - understood - and interpreted






45. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






46. Caused by confusion with competing ads - and make informational retrieval difficult






47. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






48. Persistent critics of marketers who initiate bad publicity online






49. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






50. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests