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Consumer Behavior
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Subject
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business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Caused by confusion with competing ads - and make informational retrieval difficult
Passive Learning
Co-Branding
Rokeach Value Survey
Interference Effects
2. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
External Attributions
Marketing Ethics
Country-of-Origin Effects
Communication Feedback
3. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Branded Entertainment
Passive Learning
Core Values
Single-Variable Indexes
4. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Encoding
Comparative Advertising
Intention-to-Buy Scales
Cognitive Dissonance Theory
5. Persistent critics of marketers who initiate bad publicity online
Door-In-The-Face Technique
Determined Detractors
Encoding
Order Effects
6. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Buzz Agents
Generation X
Viral Marketing
Physiological Measures
7. The perceived honesty and objectivity of the source of the communication
Single-Variable Indexes
Hemispheric Lateralizatio
Source Credibility
Door-In-The-Face Technique
8. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Shaping
Audience Profile
Broadcast Model
Advertising Wearout
9. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Addressable Messages
Source Amnesia
Viral Marketing
10. Addressable communications that are significantly more response measured than traditional broadcast measures
Addressable Messages
Cognitive Dissonance Theory
Narrowcast Messages
Consumer Involvement
11. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Advertising Resonance
Market Maven
Buzz Agents
Communication Feedback
12. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Self-Perception Theory
Rokeach Value Survey
Index of Status Characteristics
Baby Boomers
13. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Self-Perception Theory
Cognitive Dissonance Theory
Encoding
Generation Y
14. The premise that observable responses to specific external stimuli signal that learning has taken place
Consumer Generated Media
Stimulus-Response Learning
Culture
Unaided Recall
15. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Consumer Socialization
Consumer Fieldwork
Recognition and Recall Tests
Addressable Advertising
16. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Exposure Effects
Unaided Recall
Instrumental (operant) Conditioning
Defensive Attribution
17. Advertising designed to promote a favorable company image rather than specific products
Cognitive Learning
Co-Branding
Cognitive Associative Learning
Institutional Advertising
18. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Self-Perception Theory
Rokeach Value Survey
Class Consciousness
Narrowcast Messages
19. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Country-of-Origin Effects
Field Observation
External Attributions
Class Consciousness
20. Consumers judge a products performance and attribute its success or failure to the product itself
Socialization of Family Members
Attributions Toward Things
Central Route to Persuasion
Cognitive Dissonance Theory
21. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Elaboration Likelihood Model (ELM)
Sale Effects
Attitude-Toward-the-Ad Models
Narrowcast Messages
22. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Branded Entertainment
Stimulus Discrimination
Baby Boomers
Classical Conditioning
23. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
PRIZM NE
Defensive Attribution
Cross-Cultural Consumer Analysis
Advertising Wearout
24. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Consumer Ethics
Core Values
Socialization Agent
Informal Communication Source
25. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Intention-to-Buy Scales
Cognitive Associative Learning
Composite-Variable Indexes
Class Consciousness
26. The practice of marketing a whole line of company products under the same brand name
Defensive Attribution
Geodemographic Clusters
Family Branding
Unaided Recall
27. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Baby Boomers
Sale Effects
Consumer Ethics
Interference Effects
28. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Functional Approach
Composite-Variable Indexes
Unaided Recall
Local Strategy
29. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Sleeper Effect
Socioeconomic Status Score
Broadcast Model
PRIZM NE
30. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Attitude-Toward-Behavior Model
Self-Perception Theory
Exploitive Targeting
Foot-In-The-Door Technique
31. When consumers feel that another person is responsible for either positive or negative product performance
Traditional Family Life Cycle
Knowledge Function
Attributions Toward Others
Geodemographic Clusters
32. Determination if the marketing message was correctly receiver - understood - and interpreted
Socialization of Family Members
Medium
Foot-In-The-Door Technique
Persuasion Effects
33. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Consumer Fieldwork
Marketing Ethics
Market Maven
Neo-Pavlovian Conditioning
34. The silent - mental repetition of material
Rehearsal
Media Strategy
Knowledge Function
Chunking
35. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Participant Observers
Attributions Toward Things
Core Values
Attribution Theory
36. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Cross-Cultural Consumer Analysis
Consumer Fieldwork
Theory of Planned Behavior
Door-In-The-Face Technique
37. When two brand names are featured on a single product
Class Consciousness
Co-Branding
Content Analysis
Medium
38. Phenomenon in which people forget the source of a message buy remember the message itself
Positive Reinforcement
Cognitive Ages
Cognitive Dissonance Theory
Source Amnesia
39. Allowing a well-known brand name to be affixed to products of another manufacturer
Licensing
Central Route to Persuasion
Co-Branding
Attributions Toward Others
40. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Cognitive Associative Learning
Defensive Attribution
Information Processing
Mixed Strategies
41. Individuals inferences or judgements as to the causes of their own behavior
Self-Perception Theory
Sale Effects
Rehearsal
Global Strategy
42. Born between 1965-1979 - post baby boomer segment
Generation X
Neo-Pavlovian Conditioning
Buzz Agents
Communication Feedback
43. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Negative Reinforcement
Attitude-Toward-Object Model
Media Strategy
Elaboration Likelihood Model (ELM)
44. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Classical Conditioning
Recognition and Recall Tests
Cognitive Dissonance Theory
Medium
45. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Attitude-Toward-Behavior Model
Physiological Measures
Multiattribute Attitude Models
Social Status
46. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Attributions Toward Things
Single-Variable Indexes
Shaping
Sleeper Effect
47. Customizing both product and communications programs by area or country when conducting business on a global basis
Determined Detractors
Local Strategy
Geodemographic Clusters
Participant Observers
48. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Covert - Masked or Stealth Marketing
Peripheral Route to Persuasion
Socialization of Family Members
Buzz Agents
49. A theory of learning based on mental information processing - often in response to problem solving
Objective Measures
Mixed Strategies
Order Effects
Cognitive Learning
50. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Self-Perception Theory
Stimulus-Response Learning
Socioeconomic Status Score
Tricomponent Attitude Model
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