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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consists of events that strengthen the likelihood of a specific response






2. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






3. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






4. Customizing both product and communications programs by area or country when conducting business on a global basis






5. The number of consumers exposed to a message and how they react






6. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






7. The process by which we recover information from long-term storage






8. Advertising designed to promote a favorable company image rather than specific products






9. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






10. When two brand names are featured on a single product






11. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






12. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






13. Allowing a well-known brand name to be affixed to products of another manufacturer






14. Making the same response to a slightly different stimuli






15. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






16. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






17. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






18. Attribution theory suggests that consumers are likely to credit their successes to outside sources






19. A theory of learning based on mental information processing - often in response to problem solving






20. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






21. When consumers recode what they have already encoded to include largest amounts of information






22. Focused on the degree of personal relevance that the product or purchase holds for the consumer






23. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






24. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






25. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






26. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






27. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






28. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






29. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






30. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






31. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






32. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






33. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






34. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






35. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






36. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






37. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






38. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






39. Addressable communications that are significantly more response measured than traditional broadcast measures






40. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






41. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






42. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






43. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






44. Phenomenon in which people forget the source of a message buy remember the message itself






45. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






46. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






47. Consumers judge a products performance and attribute its success or failure to the product itself






48. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






49. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






50. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself







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