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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Caused by confusion with competing ads - and make informational retrieval difficult






2. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






3. Researchers who participate in the environment that they are studying without notifying those who are being observed






4. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






5. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






6. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






7. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






8. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






9. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






10. When two brand names are featured on a single product






11. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






12. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






13. Determination if an advertisement increased a product's sales






14. Individuals inferences or judgements as to the causes of their own behavior






15. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






16. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






17. Determination if the marketing message was correctly receiver - understood - and interpreted






18. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






19. The silent - mental repetition of material






20. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






21. Priorities and codes of conduct that both affects and reflects the character of American society






22. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






23. A theory of learning based on mental information processing - often in response to problem solving






24. When consumers feel that another person is responsible for either positive or negative product performance






25. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






26. When consumers recode what they have already encoded to include largest amounts of information






27. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






28. Focused on the degree of personal relevance that the product or purchase holds for the consumer






29. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






30. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






31. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






32. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






33. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






34. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






35. Advertising designed to promote a favorable company image rather than specific products






36. The premise that observable responses to specific external stimuli signal that learning has taken place






37. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






38. Addressable communications that are significantly more response measured than traditional broadcast measures






39. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






40. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






41. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






42. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






43. The amount of status members of one social class have in comparison with members of other social classes






44. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






45. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






46. A series of personal evaluations an individual uses to put himself or herself into a social class






47. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






48. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






49. Wordplay - often used to create a double meaning - used in combination with a relevant picture






50. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






Can you answer 50 questions in 15 minutes?



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