Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






2. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






3. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






4. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






5. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






6. Consumers judge a products performance and attribute its success or failure to the product itself






7. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






8. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






9. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






10. The number of consumers exposed to a message and how they react






11. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






12. Customizing both product and communications programs by area or country when conducting business on a global basis






13. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






14. Phenomenon in which people forget the source of a message buy remember the message itself






15. The premise that observable responses to specific external stimuli signal that learning has taken place






16. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






17. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






18. The perceived honesty and objectivity of the source of the communication






19. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






20. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






21. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






22. Wordplay - often used to create a double meaning - used in combination with a relevant picture






23. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






24. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






25. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






26. The ability to select a specific stimulus from among similar stimuli because of perceived differences






27. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






28. Psychographic/demographic descriptions of the audience of a specific medium






29. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






30. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






31. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






32. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






33. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






34. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






35. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






36. A theory of learning based on mental information processing - often in response to problem solving






37. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






38. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






39. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






40. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






41. Advertising designed to promote a favorable company image rather than specific products






42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






43. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






44. When two brand names are featured on a single product






45. Attribution theory suggests that consumers are likely to credit their successes to outside sources






46. Born between 1965-1979 - post baby boomer segment






47. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






48. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






49. An unpleasant or negative outcome that also serves to encourage a specific behavior






50. The practice of marketing a whole line of company products under the same brand name