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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Tricomponent Attitude Model
Theory of Planned Behavior
Recognition and Recall Tests
Media Strategy
2. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Generation Y
Tricomponent Attitude Model
Physiological Measures
3. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Traditional Family Life Cycle
Retrieval
Attitude-Toward-Object Model
Broadcast Model
4. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Classical Conditioning
Index of Status Characteristics
Cross-Cultural Consumer Analysis
Corrective Advertising
5. Born between 1965-1979 - post baby boomer segment
Source Credibility
Attitude-Toward-Object Model
Generation X
Recognition and Recall Tests
6. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Consumer Fieldwork
Market Maven
Hemispheric Lateralizatio
Ego-Defensive Function
7. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Modeling (observational/vicarious learning)
Informal Communication Source
Narrowcast Messages
Consumer Socialization
8. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
External Attributions
Stimulus Discrimination
Viral Marketing
Socialization Agent
9. The perceived honesty and objectivity of the source of the communication
Participant Observers
Societal Marketing Concept
Source Credibility
Licensing
10. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Index of Status Characteristics
Cognitive Associative Learning
Comparative Advertising
Traditional Family Life Cycle
11. A theory of learning based on mental information processing - often in response to problem solving
Informal Communication Source
Cognitive Learning
Consumer Involvement
Participant Observers
12. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Class Consciousness
Attitudinal Measures
Culture
Narrowcast Messages
13. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
PRIZM NE
Attribution Theory
Door-In-The-Face Technique
Institutional Advertising
14. Making the same response to a slightly different stimuli
Stimulus Generalization
Objective Measures
Peripheral Route to Persuasion
Attributions Toward Others
15. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Culture
Megabrands
Family Branding
Branded Entertainment
16. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Central Route to Persuasion
Consumer Fieldwork
Co-Branding
Persuasion Effects
17. Customizing both product and communications programs by area or country when conducting business on a global basis
Local Strategy
Cognitive Dissonance Theory
Informal Communication Source
Chunking
18. Phenomenon in which people forget the source of a message buy remember the message itself
Source Amnesia
Viral Marketing
Door-In-The-Face Technique
World Brand
19. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Covert - Masked or Stealth Marketing
Field Observation
Foot-In-The-Door Technique
PRIZM NE
20. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Cross-Cultural Consumer Analysis
Marketing Ethics
Covert - Masked or Stealth Marketing
Country-of-Origin Effects
21. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Exploitive Targeting
Value-Expressive Function
Global Strategy
Functional Approach
22. When consumers feel that another person is responsible for either positive or negative product performance
Information Processing
Attitudinal Measures
World Brand
Attributions Toward Others
23. Individuals inferences or judgements as to the causes of their own behavior
Narrowcast Messages
Self-Perception Theory
Audience Profile
Core Values
24. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Self-Perception Theory
Classical Conditioning
Addressable Advertising
Theory of Trying to Consume
25. The amount of status members of one social class have in comparison with members of other social classes
Generation Y
External Attributions
Social Status
Intention-to-Buy Scales
26. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Knowledge Function
Megabrands
Encoding
Formal Communication Source
27. When consumers recode what they have already encoded to include largest amounts of information
Chunking
Marketing Ethics
Shaping
Cross-Cultural Consumer Analysis
28. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Attributions Toward Others
Cognitive Associative Learning
Intention-to-Buy Scales
Socioeconomic Status Score
29. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Functional Approach
Consumer Involvement
Traditional Family Life Cycle
Cognitive Dissonance Theory
30. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Utilitarian Function
Co-Branding
Multiattribute Attitude Models
Social Status
31. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Market Maven
Consumer Involvement
Knowledge Function
Advertising Wearout
32. The silent - mental repetition of material
Rehearsal
Positive Reinforcement
Consumer Socialization
Utilitarian Function
33. Determination if the marketing message was correctly receiver - understood - and interpreted
Retrieval
Communication Feedback
Traditional Family Life Cycle
Persuasion Effects
34. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Exploitive Targeting
Consumer Ethics
Corrective Advertising
Information Processing
35. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Foot-In-The-Door Technique
Marketing Ethics
Stimulus Discrimination
Subjective Measures
36. Addressable communications that are significantly more response measured than traditional broadcast measures
Stimulus-Response Learning
Knowledge Function
Attitude-Toward-Object Model
Narrowcast Messages
37. When two brand names are featured on a single product
Megabrands
Socialization of Family Members
Objective Measures
Co-Branding
38. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Cognitive Dissonance Theory
Attitude-Toward-the-Ad Models
Index of Status Characteristics
Passive Learning
39. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Consumer Generated Media
Traditional Family Life Cycle
Viral Marketing
Addressable Advertising
40. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Passive Learning
Consumer Generated Media
Consumer Ethics
Retrieval
41. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Neo-Pavlovian Conditioning
World Brand
Buzz Agents
Product Standardization
42. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Order Effects
Composite-Variable Indexes
Co-Branding
Exposure Effects
43. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Composite-Variable Indexes
Consumer Involvement
Covert - Masked or Stealth Marketing
Addressable Advertising
44. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Comparative Advertising
Exploitive Targeting
Utilitarian Function
Attributions Toward Things
45. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Media Strategy
Single-Variable Indexes
New Media
Attribution Theory
46. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Advertising Resonance
Recognition and Recall Tests
Cognitive Associative Learning
Attributions Toward Others
47. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Attributions Toward Things
Exploitive Targeting
Content Analysis
Consumer Generated Media
48. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
PRIZM NE
Attitude-Toward-Object Model
Recognition and Recall Tests
Encoding
49. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Objective Measures
Advertising Wearout
Exposure Effects
Exploitive Targeting
50. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Country-of-Origin Effects
Hemispheric Lateralizatio
Central Route to Persuasion
Buzz Agents