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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The practice of marketing a whole line of company products under the same brand name
Encoding
Self-Perception Theory
Family Branding
Consumer Socialization
2. A theory of learning based on mental information processing - often in response to problem solving
Retrieval
Consumer Fieldwork
Attitude-Toward-Behavior Model
Cognitive Learning
3. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Cognitive Dissonance Theory
Addressable Advertising
Interference Effects
Attitudinal Measures
4. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Theory-of-Reasoned-Action (TRA) Model
Formal Communication Source
Functional Approach
Door-In-The-Face Technique
5. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Multiattribute Attitude Models
Information Processing
Chunking
Central Route to Persuasion
6. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Narrowcast Messages
Attitude-Toward-Object Model
Market Maven
Stimulus Discrimination
7. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Consumer Fieldwork
Family Branding
Licensing
Addressable Messages
8. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Passive Learning
Foot-In-The-Door Technique
Encoding
9. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Attitude-Toward-the-Ad Models
Cognitive Learning
Intention-to-Buy Scales
Buzz Agents
10. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Class Consciousness
Theory of Trying to Consume
Comparative Advertising
Mixed Strategies
11. Attribution theory suggests that consumers are likely to credit their successes to outside sources
External Attributions
Interference Effects
Physiological Measures
Covert - Masked or Stealth Marketing
12. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Core Values
Content Analysis
Medium
Megabrands
13. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Culture
Institutional Advertising
World Brand
Generation X
14. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Passive Learning
Objective Measures
Subjective Measures
Communication Feedback
15. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Attitude-Toward-the-Ad Models
Differential Decay
Attitude-Toward-Object Model
Objective Measures
16. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Rokeach Value Survey
Addressable Messages
Addressable Advertising
Baby Boomers
17. The process by which we recover information from long-term storage
Retrieval
Marketing Ethics
Persuasion Effects
Cross-Cultural Consumer Analysis
18. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Baby Boomers
Medium
Internal Attributions
Social Class
19. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Stimulus Discrimination
Knowledge Function
Internal Attributions
Unaided Recall
20. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Addressable Messages
Attitude-Toward-the-Ad Models
Megabrands
Consumer Ethics
21. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Foot-In-The-Door Technique
Multiattribute Attitude Models
Single-Variable Indexes
Addressable Messages
22. Consumers judge a products performance and attribute its success or failure to the product itself
Determined Detractors
World Brand
Attitude-Toward-Object Model
Attributions Toward Things
23. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Generation X
Defensive Attribution
Market Maven
Cognitive Dissonance Theory
24. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Stimulus Generalization
Passive Learning
Baby Boomers
Modeling (observational/vicarious learning)
25. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Attitude-Toward-Behavior Model
Rehearsal
Social Class
Audience Profile
26. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Cognitive Dissonance Theory
Cognitive Associative Learning
Door-In-The-Face Technique
Social Status
27. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Subjective Measures
Index of Status Characteristics
Consumer Ethics
Attitudinal Measures
28. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Baby Boomers
Consumer Ethics
Sleeper Effect
Advertising Wearout
29. Making the same response to a slightly different stimuli
Stimulus Generalization
Ego-Defensive Function
Attitude-Toward-the-Ad Models
Cognitive Learning
30. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Encoding
Hemispheric Lateralizatio
Stimulus-Response Learning
Value-Expressive Function
31. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Interference Effects
Consumer Ethics
Differential Decay
Negative Reinforcement
32. When consumers feel that another person is responsible for either positive or negative product performance
Megabrands
Co-Branding
Generation X
Attributions Toward Others
33. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Persuasion Effects
Attitudinal Measures
PRIZM NE
Tricomponent Attitude Model
34. Psychographic/demographic descriptions of the audience of a specific medium
Composite-Variable Indexes
Exposure Effects
Audience Profile
Socioeconomic Status Score
35. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Encoding
Covert - Masked or Stealth Marketing
Comparative Advertising
Source Credibility
36. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Ego-Defensive Function
Peripheral Route to Persuasion
Unaided Recall
Interference Effects
37. Determination if an advertisement increased a product's sales
Exposure Effects
Narrowcast Messages
Attributions Toward Others
Sale Effects
38. A series of personal evaluations an individual uses to put himself or herself into a social class
Subjective Measures
Utilitarian Function
Core Values
Addressable Messages
39. Individuals inferences or judgements as to the causes of their own behavior
Theory of Trying to Consume
Corrective Advertising
Baby Boomers
Self-Perception Theory
40. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Social Class
Encoding
Baby Boomers
Elaboration Likelihood Model (ELM)
41. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Single-Variable Indexes
Value-Expressive Function
PRIZM NE
Family Branding
42. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Licensing
Source Credibility
Mixed Strategies
Shaping
43. Determination if the marketing message was correctly receiver - understood - and interpreted
Persuasion Effects
Stimulus-Response Learning
Central Route to Persuasion
Content Analysis
44. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Source Amnesia
Theory of Planned Behavior
Broadcast Model
Recognition and Recall Tests
45. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Narrowcast Messages
Elaboration Likelihood Model (ELM)
Attitudinal Measures
Product Standardization
46. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Advertising Wearout
Advertising Resonance
Functional Approach
Retrieval
47. Priorities and codes of conduct that both affects and reflects the character of American society
Core Values
Exploitive Targeting
Attitude-Toward-Behavior Model
Unaided Recall
48. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Branded Entertainment
Interference Effects
Attributions Toward Others
Licensing
49. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Communication Feedback
Source Credibility
Attitude-Toward-Behavior Model
Media Strategy
50. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Formal Communication Source
Generation Y
Modeling (observational/vicarious learning)
Functional Approach