Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theory of learning based on mental information processing - often in response to problem solving






2. The perceived honesty and objectivity of the source of the communication






3. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






4. When two brand names are featured on a single product






5. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






6. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






7. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






8. The silent - mental repetition of material






9. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






10. Researchers who participate in the environment that they are studying without notifying those who are being observed






11. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






12. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






13. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






14. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






15. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






16. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






17. When consumers recode what they have already encoded to include largest amounts of information






18. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






19. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






20. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






21. Determination if an advertisement increased a product's sales






22. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






23. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






24. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






25. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






26. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






27. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






28. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






29. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






30. Advertising designed to promote a favorable company image rather than specific products






31. A series of personal evaluations an individual uses to put himself or herself into a social class






32. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






33. An unpleasant or negative outcome that also serves to encourage a specific behavior






34. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






35. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






36. Attribution theory suggests that consumers are likely to credit their successes to outside sources






37. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






38. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






39. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






40. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






41. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






42. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






43. Phenomenon in which people forget the source of a message buy remember the message itself






44. Consists of events that strengthen the likelihood of a specific response






45. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






46. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






47. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






48. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






49. The premise that observable responses to specific external stimuli signal that learning has taken place






50. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society