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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Objective Measures
Sale Effects
Mixed Strategies
Attitude-Toward-the-Ad Models
2. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Content Analysis
Shaping
Exposure Effects
Order Effects
3. An unpleasant or negative outcome that also serves to encourage a specific behavior
Social Class
Functional Approach
Negative Reinforcement
Consumer Socialization
4. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Cognitive Associative Learning
Formal Communication Source
Addressable Advertising
Stimulus Generalization
5. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Rehearsal
Ego-Defensive Function
World Brand
Recognition and Recall Tests
6. When consumers recode what they have already encoded to include largest amounts of information
External Attributions
Chunking
Stimulus-Response Learning
Attitude-Toward-Behavior Model
7. Addressable communications that are significantly more response measured than traditional broadcast measures
Knowledge Function
Addressable Messages
Narrowcast Messages
Passive Learning
8. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Unaided Recall
Family Branding
Subjective Measures
Attitudinal Measures
9. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Passive Learning
Corrective Advertising
Broadcast Model
Attributions Toward Others
10. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Theory-of-Reasoned-Action (TRA) Model
Branded Entertainment
Foot-In-The-Door Technique
New Media
11. The number of consumers exposed to a message and how they react
Institutional Advertising
Exposure Effects
Negative Reinforcement
Tricomponent Attitude Model
12. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Value-Expressive Function
Central Route to Persuasion
Content Analysis
Attributions Toward Things
13. Consists of events that strengthen the likelihood of a specific response
Positive Reinforcement
Global Strategy
Self-Perception Theory
Chunking
14. Allowing a well-known brand name to be affixed to products of another manufacturer
Audience Profile
Licensing
Socioeconomic Status Score
Interference Effects
15. Born between 1965-1979 - post baby boomer segment
Branded Entertainment
Generation X
Cognitive Ages
Aided Recall
16. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Market Maven
Socialization Agent
Content Analysis
Local Strategy
17. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Classical Conditioning
Mixed Strategies
Stimulus Generalization
Comparative Advertising
18. Advertising designed to promote a favorable company image rather than specific products
Narrowcast Messages
Socialization of Family Members
Institutional Advertising
Knowledge Function
19. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Covert - Masked or Stealth Marketing
Internal Attributions
Socialization of Family Members
Field Observation
20. Determination if an advertisement increased a product's sales
Culture
Advertising Resonance
Country-of-Origin Effects
Sale Effects
21. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Socialization Agent
Defensive Attribution
Societal Marketing Concept
Intention-to-Buy Scales
22. Making the same response to a slightly different stimuli
Local Strategy
Stimulus Generalization
Traditional Family Life Cycle
Global Strategy
23. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Attitudinal Measures
Advertising Wearout
Central Route to Persuasion
Aided Recall
24. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Socioeconomic Status Score
Field Observation
Content Analysis
Interference Effects
25. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Theory of Planned Behavior
Defensive Attribution
Cognitive Dissonance Theory
Co-Branding
26. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Audience Profile
Peripheral Route to Persuasion
Market Maven
Stimulus-Response Learning
27. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Family Branding
Attributions Toward Things
Stimulus Generalization
Class Consciousness
28. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Country-of-Origin Effects
Objective Measures
Generation Y
Stimulus-Response Learning
29. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Attribution Theory
Theory-of-Reasoned-Action (TRA) Model
Traditional Family Life Cycle
Consumer Ethics
30. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Shaping
Corrective Advertising
Branded Entertainment
Megabrands
31. Caused by confusion with competing ads - and make informational retrieval difficult
Core Values
Interference Effects
Communication Feedback
Megabrands
32. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Elaboration Likelihood Model (ELM)
Addressable Advertising
Covert - Masked or Stealth Marketing
Advertising Resonance
33. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Foot-In-The-Door Technique
Megabrands
Attitude-Toward-the-Ad Models
Marketing Ethics
34. The process by which we recover information from long-term storage
Single-Variable Indexes
Retrieval
Rehearsal
Country-of-Origin Effects
35. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Cognitive Ages
Sex Roles
Formal Communication Source
PRIZM NE
36. A theory of learning based on mental information processing - often in response to problem solving
Classical Conditioning
Traditional Family Life Cycle
Central Route to Persuasion
Cognitive Learning
37. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Baby Boomers
Viral Marketing
Socialization of Family Members
Stimulus Generalization
38. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Attributions Toward Things
Stimulus Generalization
Theory of Planned Behavior
Consumer Generated Media
39. Persistent critics of marketers who initiate bad publicity online
Order Effects
Medium
Single-Variable Indexes
Determined Detractors
40. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Communication Feedback
Advertising Wearout
Door-In-The-Face Technique
Audience Profile
41. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Co-Branding
Sex Roles
Medium
Internal Attributions
42. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Positive Reinforcement
Physiological Measures
Content Analysis
Media Strategy
43. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Modeling (observational/vicarious learning)
Composite-Variable Indexes
Corrective Advertising
Attitudinal Measures
44. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Information Processing
Stimulus Discrimination
Central Route to Persuasion
Global Strategy
45. The practice of marketing a whole line of company products under the same brand name
Family Branding
Classical Conditioning
Value-Expressive Function
Global Strategy
46. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Rokeach Value Survey
Determined Detractors
Class Consciousness
Generation Y
47. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Local Strategy
Exploitive Targeting
Foot-In-The-Door Technique
Aided Recall
48. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Persuasion Effects
Index of Status Characteristics
Cognitive Ages
Information Processing
49. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Encoding
Index of Status Characteristics
Subjective Measures
Peripheral Route to Persuasion
50. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Family Branding
Negative Reinforcement
Modeling (observational/vicarious learning)
Culture