Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






2. Determination if the marketing message was correctly receiver - understood - and interpreted






3. A series of personal evaluations an individual uses to put himself or herself into a social class






4. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






5. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






6. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






7. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






8. The practice of marketing a whole line of company products under the same brand name






9. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






10. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






11. The perceived honesty and objectivity of the source of the communication






12. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






13. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






14. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






15. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






16. Advertising designed to promote a favorable company image rather than specific products






17. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






18. The number of consumers exposed to a message and how they react






19. Psychographic/demographic descriptions of the audience of a specific medium






20. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






21. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






22. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






23. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






24. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






25. Focused on the degree of personal relevance that the product or purchase holds for the consumer






26. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






27. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






28. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






29. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






30. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






31. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






32. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






33. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






34. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






35. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






36. Priorities and codes of conduct that both affects and reflects the character of American society






37. When consumers recode what they have already encoded to include largest amounts of information






38. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






39. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






40. Phenomenon in which people forget the source of a message buy remember the message itself






41. Standardizing both product and communications programs when conducting business on a global basis






42. Consists of events that strengthen the likelihood of a specific response






43. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






44. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






45. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






46. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






47. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






48. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






49. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






50. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills