Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






2. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






3. The silent - mental repetition of material






4. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






5. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






6. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






7. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






8. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






9. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






10. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






11. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






12. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






13. The amount of status members of one social class have in comparison with members of other social classes






14. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






15. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






16. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






17. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






18. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






19. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






20. A theory of learning based on mental information processing - often in response to problem solving






21. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






22. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






23. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






24. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






25. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






26. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






27. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






28. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






29. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






30. The perceived honesty and objectivity of the source of the communication






31. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






32. Individuals inferences or judgements as to the causes of their own behavior






33. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






34. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






35. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






36. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






37. The practice of marketing a whole line of company products under the same brand name






38. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






40. Wordplay - often used to create a double meaning - used in combination with a relevant picture






41. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






42. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






43. Customizing both product and communications programs by area or country when conducting business on a global basis






44. Standardizing both product and communications programs when conducting business on a global basis






45. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






46. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






47. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






48. Attribution theory suggests that consumers are likely to credit their successes to outside sources






49. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






50. An individual's perceived age (usually 10 to 15 years younger than his chronological age)