Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






2. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






3. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






4. When two brand names are featured on a single product






5. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






6. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






7. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






8. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






9. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






10. Researchers who participate in the environment that they are studying without notifying those who are being observed






11. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






12. The amount of status members of one social class have in comparison with members of other social classes






13. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






14. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






15. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






16. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






17. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






18. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






19. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






20. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






21. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






22. Persistent critics of marketers who initiate bad publicity online






23. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






24. Born between 1965-1979 - post baby boomer segment






25. The process by which we recover information from long-term storage






26. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






27. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






28. Making the same response to a slightly different stimuli






29. Caused by confusion with competing ads - and make informational retrieval difficult






30. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






31. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






32. Consumers judge a products performance and attribute its success or failure to the product itself






33. When consumers feel that another person is responsible for either positive or negative product performance






34. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






35. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






36. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






37. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






38. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






39. A theory of learning based on mental information processing - often in response to problem solving






40. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






41. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






42. Consists of events that strengthen the likelihood of a specific response






43. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






44. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






45. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






46. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






47. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






48. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






49. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






50. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness