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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






2. Focused on the degree of personal relevance that the product or purchase holds for the consumer






3. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






4. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






5. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






6. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






7. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






8. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






9. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






10. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






11. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






12. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






13. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






14. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






15. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






16. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






17. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






18. Addressable communications that are significantly more response measured than traditional broadcast measures






19. A series of personal evaluations an individual uses to put himself or herself into a social class






20. The practice of marketing a whole line of company products under the same brand name






21. Wordplay - often used to create a double meaning - used in combination with a relevant picture






22. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






23. Determination if an advertisement increased a product's sales






24. Making the same response to a slightly different stimuli






25. Born between 1965-1979 - post baby boomer segment






26. Consumers judge a products performance and attribute its success or failure to the product itself






27. When consumers recode what they have already encoded to include largest amounts of information






28. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






29. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






30. Caused by confusion with competing ads - and make informational retrieval difficult






31. Determination if the marketing message was correctly receiver - understood - and interpreted






32. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






33. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






34. Allowing a well-known brand name to be affixed to products of another manufacturer






35. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






36. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






37. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






38. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






39. The number of consumers exposed to a message and how they react






40. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






41. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






42. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






43. When two brand names are featured on a single product






44. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






45. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






46. The process by which we recover information from long-term storage






47. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






48. A theory of learning based on mental information processing - often in response to problem solving






49. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






50. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product







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