Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






2. Researchers who participate in the environment that they are studying without notifying those who are being observed






3. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






4. A series of personal evaluations an individual uses to put himself or herself into a social class






5. Focused on the degree of personal relevance that the product or purchase holds for the consumer






6. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






7. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






8. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






9. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






10. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






11. Psychographic/demographic descriptions of the audience of a specific medium






12. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






13. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






14. Phenomenon in which people forget the source of a message buy remember the message itself






15. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






16. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






17. Individuals inferences or judgements as to the causes of their own behavior






18. A theory of learning based on mental information processing - often in response to problem solving






19. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






20. Standardizing both product and communications programs when conducting business on a global basis






21. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






22. The ability to select a specific stimulus from among similar stimuli because of perceived differences






23. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






24. Allowing a well-known brand name to be affixed to products of another manufacturer






25. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






26. The premise that observable responses to specific external stimuli signal that learning has taken place






27. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






28. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






29. The perceived honesty and objectivity of the source of the communication






30. Customizing both product and communications programs by area or country when conducting business on a global basis






31. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






32. The practice of marketing a whole line of company products under the same brand name






33. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






34. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






35. Determination if an advertisement increased a product's sales






36. Consists of events that strengthen the likelihood of a specific response






37. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






38. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






39. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






40. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






41. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






42. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






43. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






44. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






45. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






46. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






47. The silent - mental repetition of material






48. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






49. The amount of status members of one social class have in comparison with members of other social classes






50. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture