Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






2. When consumers feel that another person is responsible for either positive or negative product performance






3. Caused by confusion with competing ads - and make informational retrieval difficult






4. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






5. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






6. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






7. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






8. Born between 1965-1979 - post baby boomer segment






9. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






10. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






11. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






12. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






13. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






14. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






15. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






16. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






17. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






18. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






19. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






20. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






21. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






22. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






23. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






24. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






25. Psychographic/demographic descriptions of the audience of a specific medium






26. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






27. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






28. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






29. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






30. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






31. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






32. When two brand names are featured on a single product






33. An unpleasant or negative outcome that also serves to encourage a specific behavior






34. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






35. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






36. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






37. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






38. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






39. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






40. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






41. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






42. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






43. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






44. When consumers recode what they have already encoded to include largest amounts of information






45. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






46. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






47. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






48. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






49. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






50. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided