Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






2. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






3. Individuals inferences or judgements as to the causes of their own behavior






4. A series of personal evaluations an individual uses to put himself or herself into a social class






5. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






6. Focused on the degree of personal relevance that the product or purchase holds for the consumer






7. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






8. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






9. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






10. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






11. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






12. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






13. Born between 1965-1979 - post baby boomer segment






14. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






15. When two brand names are featured on a single product






16. Persistent critics of marketers who initiate bad publicity online






17. The amount of status members of one social class have in comparison with members of other social classes






18. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






19. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






20. Allowing a well-known brand name to be affixed to products of another manufacturer






21. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






22. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






23. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






24. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






25. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






26. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






27. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






28. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






29. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






30. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






31. Consists of events that strengthen the likelihood of a specific response






32. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






33. Advertising designed to promote a favorable company image rather than specific products






34. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






35. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






36. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






37. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






38. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






39. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






40. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






41. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






42. An unpleasant or negative outcome that also serves to encourage a specific behavior






43. Determination if the marketing message was correctly receiver - understood - and interpreted






44. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






45. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






46. The premise that observable responses to specific external stimuli signal that learning has taken place






47. Caused by confusion with competing ads - and make informational retrieval difficult






48. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






49. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






50. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests