Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






2. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






3. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






4. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






5. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






6. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






7. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






8. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






9. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






10. Psychographic/demographic descriptions of the audience of a specific medium






11. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






12. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






13. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






14. Priorities and codes of conduct that both affects and reflects the character of American society






15. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






16. Customizing both product and communications programs by area or country when conducting business on a global basis






17. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






18. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






19. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






20. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






21. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






22. Focused on the degree of personal relevance that the product or purchase holds for the consumer






23. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






24. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






25. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






26. Advertising designed to promote a favorable company image rather than specific products






27. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






28. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






29. The amount of status members of one social class have in comparison with members of other social classes






30. Determination if the marketing message was correctly receiver - understood - and interpreted






31. A theory of learning based on mental information processing - often in response to problem solving






32. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






33. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






34. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






35. Allowing a well-known brand name to be affixed to products of another manufacturer






36. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






37. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






38. Consists of events that strengthen the likelihood of a specific response






39. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






40. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






41. Individuals inferences or judgements as to the causes of their own behavior






42. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






43. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






44. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






45. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






46. An unpleasant or negative outcome that also serves to encourage a specific behavior






47. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






48. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






49. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






50. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf