Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Making the same response to a slightly different stimuli






2. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






3. Wordplay - often used to create a double meaning - used in combination with a relevant picture






4. Focused on the degree of personal relevance that the product or purchase holds for the consumer






5. Individuals inferences or judgements as to the causes of their own behavior






6. The ability to select a specific stimulus from among similar stimuli because of perceived differences






7. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






8. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






9. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






10. Psychographic/demographic descriptions of the audience of a specific medium






11. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






12. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






13. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






14. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






15. Standardizing both product and communications programs when conducting business on a global basis






16. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






17. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






18. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






19. Advertising designed to promote a favorable company image rather than specific products






20. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






21. The number of consumers exposed to a message and how they react






22. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






23. Customizing both product and communications programs by area or country when conducting business on a global basis






24. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






25. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






26. The silent - mental repetition of material






27. Addressable communications that are significantly more response measured than traditional broadcast measures






28. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






29. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






30. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






31. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






32. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






33. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






34. Persistent critics of marketers who initiate bad publicity online






35. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






36. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






37. The amount of status members of one social class have in comparison with members of other social classes






38. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






39. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






40. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






41. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






42. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






43. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






44. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






45. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






46. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






47. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






48. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






49. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






50. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact