Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






2. Determination if the marketing message was correctly receiver - understood - and interpreted






3. Wordplay - often used to create a double meaning - used in combination with a relevant picture






4. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






5. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






6. The perceived honesty and objectivity of the source of the communication






7. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






8. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






9. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






10. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






11. The process by which we recover information from long-term storage






12. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






13. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






14. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






15. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






16. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






17. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






18. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






19. The practice of marketing a whole line of company products under the same brand name






20. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






21. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






22. Making the same response to a slightly different stimuli






23. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






24. The number of consumers exposed to a message and how they react






25. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






26. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






27. Advertising designed to promote a favorable company image rather than specific products






28. Focused on the degree of personal relevance that the product or purchase holds for the consumer






29. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






30. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






31. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






32. Allowing a well-known brand name to be affixed to products of another manufacturer






33. When consumers recode what they have already encoded to include largest amounts of information






34. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






35. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






36. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






37. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






38. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






39. When two brand names are featured on a single product






40. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






41. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






42. Persistent critics of marketers who initiate bad publicity online






43. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






44. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






45. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






46. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






47. Psychographic/demographic descriptions of the audience of a specific medium






48. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






49. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






50. An individual's perceived age (usually 10 to 15 years younger than his chronological age)