Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






2. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






3. Caused by confusion with competing ads - and make informational retrieval difficult






4. Wordplay - often used to create a double meaning - used in combination with a relevant picture






5. Customizing both product and communications programs by area or country when conducting business on a global basis






6. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






7. Persistent critics of marketers who initiate bad publicity online






8. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






9. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






10. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






11. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






12. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






13. Psychographic/demographic descriptions of the audience of a specific medium






14. An unpleasant or negative outcome that also serves to encourage a specific behavior






15. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






16. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






17. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






18. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






19. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






20. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






21. Attribution theory suggests that consumers are likely to credit their successes to outside sources






22. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






23. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






24. Determination if an advertisement increased a product's sales






25. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






26. A theory of learning based on mental information processing - often in response to problem solving






27. The practice of marketing a whole line of company products under the same brand name






28. Individuals inferences or judgements as to the causes of their own behavior






29. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






30. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






31. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






32. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






33. The ability to select a specific stimulus from among similar stimuli because of perceived differences






34. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






35. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






36. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






37. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






38. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






39. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






40. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






41. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






42. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






43. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






44. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






45. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






46. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






47. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






48. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






49. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






50. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets