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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theory of learning based on mental information processing - often in response to problem solving






2. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






3. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






4. Consists of events that strengthen the likelihood of a specific response






5. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






6. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






7. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






8. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






9. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






10. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






11. The number of consumers exposed to a message and how they react






12. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






13. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






14. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






15. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






16. When two brand names are featured on a single product






17. Caused by confusion with competing ads - and make informational retrieval difficult






18. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






19. Focused on the degree of personal relevance that the product or purchase holds for the consumer






20. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






21. The process by which we recover information from long-term storage






22. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






23. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






24. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






25. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






26. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






27. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






28. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






29. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






30. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






31. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






32. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






33. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






34. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






35. When consumers feel that another person is responsible for either positive or negative product performance






36. The silent - mental repetition of material






37. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






38. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






39. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






40. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






41. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






42. Customizing both product and communications programs by area or country when conducting business on a global basis






43. Psychographic/demographic descriptions of the audience of a specific medium






44. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






45. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






46. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






47. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






48. Born between 1965-1979 - post baby boomer segment






49. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






50. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)







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