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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Hemispheric Lateralizatio
Passive Learning
Retrieval
Shaping
2. The silent - mental repetition of material
Theory of Trying to Consume
Baby Boomers
Rehearsal
Knowledge Function
3. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Social Status
Source Amnesia
Retrieval
Field Observation
4. The number of consumers exposed to a message and how they react
Societal Marketing Concept
Corrective Advertising
Exposure Effects
Mixed Strategies
5. Consists of events that strengthen the likelihood of a specific response
Differential Decay
Positive Reinforcement
Persuasion Effects
Aided Recall
6. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Positive Reinforcement
Passive Learning
Shaping
Class Consciousness
7. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Consumer Ethics
Consumer Socialization
Medium
Unaided Recall
8. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Hemispheric Lateralizatio
Encoding
Physiological Measures
Content Analysis
9. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Utilitarian Function
Attitude-Toward-Behavior Model
Neo-Pavlovian Conditioning
Socialization Agent
10. A series of personal evaluations an individual uses to put himself or herself into a social class
Advertising Wearout
Index of Status Characteristics
Subjective Measures
Media Strategy
11. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Core Values
Media Strategy
Unaided Recall
Classical Conditioning
12. Customizing both product and communications programs by area or country when conducting business on a global basis
Local Strategy
Core Values
Source Amnesia
Utilitarian Function
13. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Buzz Agents
Advertising Wearout
Formal Communication Source
Attitude-Toward-the-Ad Models
14. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Socioeconomic Status Score
Generation Y
Comparative Advertising
Stimulus Discrimination
15. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Persuasion Effects
Determined Detractors
Classical Conditioning
Positive Reinforcement
16. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Instrumental (operant) Conditioning
Ego-Defensive Function
Negative Reinforcement
Knowledge Function
17. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Product Standardization
External Attributions
Traditional Family Life Cycle
Elaboration Likelihood Model (ELM)
18. Allowing a well-known brand name to be affixed to products of another manufacturer
Licensing
Behavioral Learning
Chunking
Hemispheric Lateralizatio
19. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Encoding
Neo-Pavlovian Conditioning
Hemispheric Lateralizatio
Class Consciousness
20. Phenomenon in which people forget the source of a message buy remember the message itself
Source Amnesia
Class Consciousness
External Attributions
Comparative Advertising
21. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Socioeconomic Status Score
Advertising Wearout
Branded Entertainment
Foot-In-The-Door Technique
22. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Retrieval
Consumer Socialization
Viral Marketing
Comparative Advertising
23. Advertising designed to promote a favorable company image rather than specific products
Baby Boomers
Single-Variable Indexes
Elaboration Likelihood Model (ELM)
Institutional Advertising
24. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Marketing Ethics
Social Class
Negative Reinforcement
Classical Conditioning
25. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Addressable Messages
Baby Boomers
Central Route to Persuasion
Behavioral Learning
26. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Culture
Peripheral Route to Persuasion
Consumer Generated Media
Field Observation
27. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Attitudinal Measures
Door-In-The-Face Technique
Attitude-Toward-the-Ad Models
Multiattribute Attitude Models
28. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Behavioral Learning
New Media
Family Branding
Comparative Advertising
29. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Buzz Agents
Theory of Planned Behavior
Utilitarian Function
Attitude-Toward-the-Ad Models
30. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Addressable Advertising
Viral Marketing
Megabrands
Marketing Ethics
31. An unpleasant or negative outcome that also serves to encourage a specific behavior
Negative Reinforcement
Attributions Toward Things
Subjective Measures
Core Values
32. When consumers recode what they have already encoded to include largest amounts of information
Chunking
Value-Expressive Function
Stimulus-Response Learning
Baby Boomers
33. When two brand names are featured on a single product
Co-Branding
Defensive Attribution
Negative Reinforcement
Consumer Socialization
34. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Communication Feedback
Value-Expressive Function
Content Analysis
Sleeper Effect
35. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Neo-Pavlovian Conditioning
Shaping
New Media
Intention-to-Buy Scales
36. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Determined Detractors
Stimulus Discrimination
Addressable Messages
Consumer Ethics
37. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Cognitive Dissonance Theory
Addressable Advertising
Encoding
Rokeach Value Survey
38. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Central Route to Persuasion
Aided Recall
Passive Learning
World Brand
39. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Index of Status Characteristics
Broadcast Model
Cognitive Ages
Functional Approach
40. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Cognitive Associative Learning
Class Consciousness
Narrowcast Messages
Rehearsal
41. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Consumer Socialization
Positive Reinforcement
Field Observation
Attitudinal Measures
42. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Door-In-The-Face Technique
Interference Effects
Composite-Variable Indexes
Informal Communication Source
43. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Self-Perception Theory
Licensing
Attitude-Toward-the-Ad Models
Branded Entertainment
44. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
PRIZM NE
Intention-to-Buy Scales
Market Maven
Theory of Trying to Consume
45. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Behavioral Learning
Viral Marketing
Core Values
Recognition and Recall Tests
46. The amount of status members of one social class have in comparison with members of other social classes
Social Status
Participant Observers
Rokeach Value Survey
Interference Effects
47. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Attributions Toward Others
Single-Variable Indexes
Formal Communication Source
Unaided Recall
48. Standardizing both product and communications programs when conducting business on a global basis
Global Strategy
Shaping
Socioeconomic Status Score
Branded Entertainment
49. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Positive Reinforcement
Ego-Defensive Function
Intention-to-Buy Scales
Theory of Planned Behavior
50. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Neo-Pavlovian Conditioning
Ego-Defensive Function
Source Amnesia
Multiattribute Attitude Models