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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






2. Determination if an advertisement increased a product's sales






3. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






4. Allowing a well-known brand name to be affixed to products of another manufacturer






5. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






6. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






7. Customizing both product and communications programs by area or country when conducting business on a global basis






8. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






9. A series of personal evaluations an individual uses to put himself or herself into a social class






10. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






11. Focused on the degree of personal relevance that the product or purchase holds for the consumer






12. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






13. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






14. Making the same response to a slightly different stimuli






15. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






16. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






17. A theory of learning based on mental information processing - often in response to problem solving






18. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






19. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






20. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






21. The process by which we recover information from long-term storage






22. Priorities and codes of conduct that both affects and reflects the character of American society






23. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






24. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






25. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






26. Attribution theory suggests that consumers are likely to credit their successes to outside sources






27. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






28. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






29. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






30. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






31. The perceived honesty and objectivity of the source of the communication






32. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






33. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






34. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






35. Persistent critics of marketers who initiate bad publicity online






36. The practice of marketing a whole line of company products under the same brand name






37. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






38. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






39. When two brand names are featured on a single product






40. The ability to select a specific stimulus from among similar stimuli because of perceived differences






41. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






42. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






43. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






44. Caused by confusion with competing ads - and make informational retrieval difficult






45. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






46. Advertising designed to promote a favorable company image rather than specific products






47. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






48. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






49. An unpleasant or negative outcome that also serves to encourage a specific behavior






50. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






Can you answer 50 questions in 15 minutes?



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