Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When consumers feel that another person is responsible for either positive or negative product performance






2. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






3. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






4. The amount of status members of one social class have in comparison with members of other social classes






5. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






6. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






7. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






8. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






9. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






10. Customizing both product and communications programs by area or country when conducting business on a global basis






11. Wordplay - often used to create a double meaning - used in combination with a relevant picture






12. Determination if an advertisement increased a product's sales






13. The practice of marketing a whole line of company products under the same brand name






14. An unpleasant or negative outcome that also serves to encourage a specific behavior






15. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






16. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






17. Psychographic/demographic descriptions of the audience of a specific medium






18. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






19. Advertising designed to promote a favorable company image rather than specific products






20. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






21. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






22. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






23. Consumers judge a products performance and attribute its success or failure to the product itself






24. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






25. Priorities and codes of conduct that both affects and reflects the character of American society






26. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






27. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






28. The silent - mental repetition of material






29. Making the same response to a slightly different stimuli






30. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






31. Born between 1965-1979 - post baby boomer segment






32. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






33. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






34. When two brand names are featured on a single product






35. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






36. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






37. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






38. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






39. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






40. The ability to select a specific stimulus from among similar stimuli because of perceived differences






41. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






42. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






43. The premise that observable responses to specific external stimuli signal that learning has taken place






44. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






45. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






46. Researchers who participate in the environment that they are studying without notifying those who are being observed






47. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






48. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






49. A theory of learning based on mental information processing - often in response to problem solving






50. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome