Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An unpleasant or negative outcome that also serves to encourage a specific behavior






2. The amount of status members of one social class have in comparison with members of other social classes






3. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






4. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






5. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






6. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






7. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






8. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






9. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






10. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






11. Consumers judge a products performance and attribute its success or failure to the product itself






12. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






13. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






14. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






15. Standardizing both product and communications programs when conducting business on a global basis






16. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






17. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






18. Consists of events that strengthen the likelihood of a specific response






19. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






20. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






21. Determination if the marketing message was correctly receiver - understood - and interpreted






22. Researchers who participate in the environment that they are studying without notifying those who are being observed






23. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






24. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






26. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






27. Wordplay - often used to create a double meaning - used in combination with a relevant picture






28. Priorities and codes of conduct that both affects and reflects the character of American society






29. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






30. Customizing both product and communications programs by area or country when conducting business on a global basis






31. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






32. Born between 1965-1979 - post baby boomer segment






33. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






34. Addressable communications that are significantly more response measured than traditional broadcast measures






35. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






36. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






37. A theory of learning based on mental information processing - often in response to problem solving






38. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






39. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






40. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






41. Phenomenon in which people forget the source of a message buy remember the message itself






42. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






43. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






44. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






45. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






46. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






47. The process by which we recover information from long-term storage






48. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






49. The practice of marketing a whole line of company products under the same brand name






50. The premise that observable responses to specific external stimuli signal that learning has taken place