Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






2. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






3. A theory of learning based on mental information processing - often in response to problem solving






4. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






5. Standardizing both product and communications programs when conducting business on a global basis






6. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






7. Caused by confusion with competing ads - and make informational retrieval difficult






8. The number of consumers exposed to a message and how they react






9. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






10. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






11. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






12. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






13. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






14. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






15. When consumers feel that another person is responsible for either positive or negative product performance






16. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






17. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






18. Customizing both product and communications programs by area or country when conducting business on a global basis






19. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






20. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






21. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






22. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






23. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






24. Individuals inferences or judgements as to the causes of their own behavior






25. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






26. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






27. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






28. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






29. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






30. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






31. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






32. Determination if the marketing message was correctly receiver - understood - and interpreted






33. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






34. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






35. Researchers who participate in the environment that they are studying without notifying those who are being observed






36. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






37. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






38. Determination if an advertisement increased a product's sales






39. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






40. Wordplay - often used to create a double meaning - used in combination with a relevant picture






41. Priorities and codes of conduct that both affects and reflects the character of American society






42. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






43. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






44. Making the same response to a slightly different stimuli






45. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






46. Focused on the degree of personal relevance that the product or purchase holds for the consumer






47. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






48. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






49. The practice of marketing a whole line of company products under the same brand name






50. Consumers judge a products performance and attribute its success or failure to the product itself