Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Researchers who participate in the environment that they are studying without notifying those who are being observed






2. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






3. A theory of learning based on mental information processing - often in response to problem solving






4. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






5. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






6. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






7. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






8. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






9. The practice of marketing a whole line of company products under the same brand name






10. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






11. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






12. Persistent critics of marketers who initiate bad publicity online






13. Psychographic/demographic descriptions of the audience of a specific medium






14. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






15. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






16. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






17. When consumers feel that another person is responsible for either positive or negative product performance






18. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






19. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






20. Standardizing both product and communications programs when conducting business on a global basis






21. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






22. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






23. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






24. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






25. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






26. Born between 1965-1979 - post baby boomer segment






27. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






28. Wordplay - often used to create a double meaning - used in combination with a relevant picture






29. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






30. Advertising designed to promote a favorable company image rather than specific products






31. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






32. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






33. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






34. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






35. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






36. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






37. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






38. A series of personal evaluations an individual uses to put himself or herself into a social class






39. When two brand names are featured on a single product






40. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






41. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






42. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






43. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






44. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






45. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






46. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






47. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






48. Addressable communications that are significantly more response measured than traditional broadcast measures






49. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






50. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source