Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A theory of learning based on mental information processing - often in response to problem solving






2. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






3. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






4. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






5. Addressable communications that are significantly more response measured than traditional broadcast measures






6. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






7. Phenomenon in which people forget the source of a message buy remember the message itself






8. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






9. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






10. The perceived honesty and objectivity of the source of the communication






11. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






12. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






13. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






14. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






15. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






16. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






17. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






18. Psychographic/demographic descriptions of the audience of a specific medium






19. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






20. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






21. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






22. A series of personal evaluations an individual uses to put himself or herself into a social class






23. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






24. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






25. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






26. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






27. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






28. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






29. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






30. The process by which we recover information from long-term storage






31. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






32. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






33. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






34. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






35. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






36. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






37. The ability to select a specific stimulus from among similar stimuli because of perceived differences






38. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






39. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






40. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






41. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






42. The silent - mental repetition of material






43. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






44. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






45. Attribution theory suggests that consumers are likely to credit their successes to outside sources






46. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






47. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






48. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






49. An unpleasant or negative outcome that also serves to encourage a specific behavior






50. The practice of marketing a whole line of company products under the same brand name