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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychographic/demographic descriptions of the audience of a specific medium
Socialization of Family Members
Subjective Measures
Audience Profile
Self-Perception Theory
2. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Information Processing
Internal Attributions
Marketing Ethics
Socialization of Family Members
3. Individuals inferences or judgements as to the causes of their own behavior
Self-Perception Theory
Information Processing
Internal Attributions
Physiological Measures
4. The number of consumers exposed to a message and how they react
Attitude-Toward-the-Ad Models
Exposure Effects
Peripheral Route to Persuasion
Chunking
5. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Megabrands
Attributions Toward Others
Tricomponent Attitude Model
Consumer Fieldwork
6. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Value-Expressive Function
Rehearsal
Sex Roles
Medium
7. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Physiological Measures
Cognitive Ages
Attitude-Toward-the-Ad Models
Class Consciousness
8. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Socioeconomic Status Score
Cognitive Learning
Encoding
Audience Profile
9. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Narrowcast Messages
Family Branding
Attitudinal Measures
Unaided Recall
10. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Encoding
Classical Conditioning
Medium
Socialization of Family Members
11. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Market Maven
Exploitive Targeting
Source Amnesia
Socialization of Family Members
12. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Positive Reinforcement
Passive Learning
Exploitive Targeting
Internal Attributions
13. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Country-of-Origin Effects
Differential Decay
Socialization Agent
Addressable Advertising
14. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Composite-Variable Indexes
Positive Reinforcement
Physiological Measures
Objective Measures
15. The perceived honesty and objectivity of the source of the communication
Neo-Pavlovian Conditioning
Source Credibility
Marketing Ethics
Media Strategy
16. Customizing both product and communications programs by area or country when conducting business on a global basis
Product Standardization
Informal Communication Source
Information Processing
Local Strategy
17. Standardizing both product and communications programs when conducting business on a global basis
External Attributions
Tricomponent Attitude Model
Stimulus Discrimination
Global Strategy
18. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Ego-Defensive Function
Consumer Ethics
Attitude-Toward-Behavior Model
Neo-Pavlovian Conditioning
19. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Marketing Ethics
Covert - Masked or Stealth Marketing
Baby Boomers
Sleeper Effect
20. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Content Analysis
Negative Reinforcement
Knowledge Function
21. The process by which we recover information from long-term storage
Retrieval
Global Strategy
Generation Y
Order Effects
22. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Branded Entertainment
Peripheral Route to Persuasion
Exposure Effects
Door-In-The-Face Technique
23. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Attitude-Toward-Object Model
Advertising Wearout
Classical Conditioning
New Media
24. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Modeling (observational/vicarious learning)
Order Effects
Instrumental (operant) Conditioning
Country-of-Origin Effects
25. When two brand names are featured on a single product
Co-Branding
Mixed Strategies
Class Consciousness
Informal Communication Source
26. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Attributions Toward Others
Elaboration Likelihood Model (ELM)
Narrowcast Messages
Cognitive Ages
27. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Objective Measures
PRIZM NE
Neo-Pavlovian Conditioning
Attitudinal Measures
28. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Central Route to Persuasion
Modeling (observational/vicarious learning)
Social Status
World Brand
29. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Global Strategy
Stimulus Generalization
Cognitive Ages
Sleeper Effect
30. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Positive Reinforcement
Ego-Defensive Function
Shaping
Theory-of-Reasoned-Action (TRA) Model
31. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Positive Reinforcement
Attributions Toward Things
Classical Conditioning
Intention-to-Buy Scales
32. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Societal Marketing Concept
External Attributions
Culture
Medium
33. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Formal Communication Source
Consumer Fieldwork
Consumer Ethics
Country-of-Origin Effects
34. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Class Consciousness
Defensive Attribution
Communication Feedback
Consumer Fieldwork
35. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Exposure Effects
Hemispheric Lateralizatio
Retrieval
Persuasion Effects
36. Researchers who participate in the environment that they are studying without notifying those who are being observed
Determined Detractors
Shaping
Participant Observers
Marketing Ethics
37. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Addressable Advertising
Comparative Advertising
Sleeper Effect
Rokeach Value Survey
38. Making the same response to a slightly different stimuli
Stimulus Generalization
Tricomponent Attitude Model
Recognition and Recall Tests
Theory-of-Reasoned-Action (TRA) Model
39. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Intention-to-Buy Scales
Institutional Advertising
Elaboration Likelihood Model (ELM)
Formal Communication Source
40. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Internal Attributions
Socialization of Family Members
Hemispheric Lateralizatio
Mixed Strategies
41. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Attributions Toward Things
Cross-Cultural Consumer Analysis
World Brand
Attitudinal Measures
42. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Consumer Socialization
Cross-Cultural Consumer Analysis
Theory-of-Reasoned-Action (TRA) Model
Attitude-Toward-Behavior Model
43. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Class Consciousness
Addressable Messages
Core Values
Attributions Toward Things
44. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Attitude-Toward-the-Ad Models
Societal Marketing Concept
Cognitive Dissonance Theory
Field Observation
45. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Generation X
Broadcast Model
Social Class
Recognition and Recall Tests
46. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Neo-Pavlovian Conditioning
Consumer Involvement
Sleeper Effect
Subjective Measures
47. Advertising designed to promote a favorable company image rather than specific products
Institutional Advertising
Attributions Toward Things
Cross-Cultural Consumer Analysis
Sleeper Effect
48. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Multiattribute Attitude Models
Consumer Ethics
Co-Branding
Rokeach Value Survey
49. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Content Analysis
Covert - Masked or Stealth Marketing
Institutional Advertising
Viral Marketing
50. Phenomenon in which people forget the source of a message buy remember the message itself
Peripheral Route to Persuasion
Geodemographic Clusters
Source Amnesia
Attitude-Toward-Behavior Model