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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






2. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






3. Born between 1965-1979 - post baby boomer segment






4. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






5. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






6. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






7. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






8. Persistent critics of marketers who initiate bad publicity online






9. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






10. The practice of marketing a whole line of company products under the same brand name






11. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






12. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






13. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






14. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






15. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






16. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






17. Customizing both product and communications programs by area or country when conducting business on a global basis






18. Attribution theory suggests that consumers are likely to credit their successes to outside sources






19. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






20. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






21. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






22. Making the same response to a slightly different stimuli






23. The process by which we recover information from long-term storage






24. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






25. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






26. Determination if the marketing message was correctly receiver - understood - and interpreted






27. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






28. The number of consumers exposed to a message and how they react






29. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






30. Psychographic/demographic descriptions of the audience of a specific medium






31. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






32. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






33. Researchers who participate in the environment that they are studying without notifying those who are being observed






34. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






35. A theory of learning based on mental information processing - often in response to problem solving






36. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






37. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






38. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






39. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






40. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






41. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






42. A series of personal evaluations an individual uses to put himself or herself into a social class






43. When two brand names are featured on a single product






44. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






45. When consumers recode what they have already encoded to include largest amounts of information






46. Determination if an advertisement increased a product's sales






47. Phenomenon in which people forget the source of a message buy remember the message itself






48. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






49. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






50. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes







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