Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






2. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






3. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






4. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






5. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






6. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






7. The silent - mental repetition of material






8. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






9. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






10. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






11. Caused by confusion with competing ads - and make informational retrieval difficult






12. The practice of marketing a whole line of company products under the same brand name






13. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






14. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






15. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






16. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






17. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






18. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






19. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






20. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






21. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






22. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






23. Focused on the degree of personal relevance that the product or purchase holds for the consumer






24. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






25. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






26. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






27. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






28. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






29. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






30. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






31. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






32. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






33. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






34. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






35. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






36. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






37. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






38. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






39. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






40. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






41. Wordplay - often used to create a double meaning - used in combination with a relevant picture






42. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






43. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






44. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






45. Researchers who participate in the environment that they are studying without notifying those who are being observed






46. When consumers feel that another person is responsible for either positive or negative product performance






47. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






48. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






49. An unpleasant or negative outcome that also serves to encourage a specific behavior






50. The point at which an individual can become satiated with numerous exposures and both attention and retention decline