SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Social Class
Licensing
Attitude-Toward-the-Ad Models
Socialization Agent
2. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Buzz Agents
Corrective Advertising
Objective Measures
Product Standardization
3. When two brand names are featured on a single product
Objective Measures
Recognition and Recall Tests
Behavioral Learning
Co-Branding
4. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
New Media
Positive Reinforcement
Consumer Fieldwork
Cognitive Ages
5. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Stimulus-Response Learning
Consumer Generated Media
Attitudinal Measures
Interference Effects
6. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Determined Detractors
Attitudinal Measures
Classical Conditioning
PRIZM NE
7. The silent - mental repetition of material
Tricomponent Attitude Model
Global Strategy
Rehearsal
Consumer Generated Media
8. Determination if the marketing message was correctly receiver - understood - and interpreted
Multiattribute Attitude Models
Medium
Persuasion Effects
Social Status
9. The practice of marketing a whole line of company products under the same brand name
Family Branding
Attitude-Toward-Object Model
Advertising Wearout
Consumer Generated Media
10. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Advertising Resonance
Societal Marketing Concept
Single-Variable Indexes
Positive Reinforcement
11. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Persuasion Effects
Communication Feedback
Exposure Effects
Central Route to Persuasion
12. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Exposure Effects
Differential Decay
PRIZM NE
Attitudinal Measures
13. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Buzz Agents
Attitude-Toward-the-Ad Models
Value-Expressive Function
Shaping
14. Persistent critics of marketers who initiate bad publicity online
Determined Detractors
Attribution Theory
Family Branding
Sale Effects
15. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Defensive Attribution
Market Maven
Consumer Fieldwork
Global Strategy
16. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Market Maven
Global Strategy
Sex Roles
Sleeper Effect
17. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Addressable Advertising
Branded Entertainment
Formal Communication Source
Source Credibility
18. Customizing both product and communications programs by area or country when conducting business on a global basis
Persuasion Effects
Local Strategy
Foot-In-The-Door Technique
Value-Expressive Function
19. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Behavioral Learning
Theory of Trying to Consume
Objective Measures
Consumer Generated Media
20. When consumers feel that another person is responsible for either positive or negative product performance
Behavioral Learning
Attributions Toward Others
Order Effects
Local Strategy
21. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Consumer Involvement
External Attributions
Stimulus Discrimination
Class Consciousness
22. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Central Route to Persuasion
Encoding
Broadcast Model
Value-Expressive Function
23. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Theory of Planned Behavior
Global Strategy
Socialization of Family Members
Geodemographic Clusters
24. The premise that observable responses to specific external stimuli signal that learning has taken place
Interference Effects
Recognition and Recall Tests
Stimulus-Response Learning
Baby Boomers
25. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Advertising Wearout
World Brand
Societal Marketing Concept
Communication Feedback
26. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Differential Decay
Exposure Effects
Sale Effects
Family Branding
27. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Multiattribute Attitude Models
Consumer Generated Media
Generation Y
Geodemographic Clusters
28. Researchers who participate in the environment that they are studying without notifying those who are being observed
Global Strategy
Participant Observers
Subjective Measures
Sleeper Effect
29. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Consumer Ethics
Central Route to Persuasion
Covert - Masked or Stealth Marketing
Core Values
30. The process by which we recover information from long-term storage
Culture
Multiattribute Attitude Models
Institutional Advertising
Retrieval
31. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Foot-In-The-Door Technique
Defensive Attribution
Objective Measures
Hemispheric Lateralizatio
32. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Marketing Ethics
Attributions Toward Things
Rokeach Value Survey
Objective Measures
33. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Advertising Wearout
Rehearsal
Attitude-Toward-Behavior Model
Elaboration Likelihood Model (ELM)
34. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Communication Feedback
Cognitive Ages
Single-Variable Indexes
Self-Perception Theory
35. A theory of learning based on mental information processing - often in response to problem solving
Attitudinal Measures
Subjective Measures
Self-Perception Theory
Cognitive Learning
36. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Field Observation
Sale Effects
Information Processing
New Media
37. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Theory-of-Reasoned-Action (TRA) Model
Stimulus Discrimination
Mixed Strategies
Consumer Involvement
38. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Attribution Theory
Local Strategy
Global Strategy
Advertising Wearout
39. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Informal Communication Source
Co-Branding
Theory of Trying to Consume
Attribution Theory
40. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Traditional Family Life Cycle
Composite-Variable Indexes
Negative Reinforcement
Classical Conditioning
41. Addressable communications that are significantly more response measured than traditional broadcast measures
Content Analysis
Country-of-Origin Effects
Narrowcast Messages
Consumer Fieldwork
42. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Knowledge Function
Multiattribute Attitude Models
Central Route to Persuasion
Product Standardization
43. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Attitude-Toward-Object Model
Consumer Socialization
Culture
Attitude-Toward-Behavior Model
44. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Cross-Cultural Consumer Analysis
Determined Detractors
Formal Communication Source
Theory-of-Reasoned-Action (TRA) Model
45. Standardizing both product and communications programs when conducting business on a global basis
Global Strategy
Core Values
Objective Measures
Ego-Defensive Function
46. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
New Media
Consumer Generated Media
Attribution Theory
Utilitarian Function
47. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Social Status
Licensing
Passive Learning
Rehearsal
48. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Stimulus-Response Learning
Cognitive Associative Learning
Global Strategy
Shaping
49. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Behavioral Learning
Audience Profile
Differential Decay
Attitude-Toward-Object Model
50. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Theory of Planned Behavior
Order Effects
Buzz Agents
Encoding