Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






2. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






3. Addressable communications that are significantly more response measured than traditional broadcast measures






4. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






5. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






6. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






7. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






8. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






9. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






10. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






11. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






12. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






13. Advertising designed to promote a favorable company image rather than specific products






14. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






15. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






16. The silent - mental repetition of material






17. Attribution theory suggests that consumers are likely to credit their successes to outside sources






18. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






19. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






20. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






21. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






22. The amount of status members of one social class have in comparison with members of other social classes






23. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






24. An unpleasant or negative outcome that also serves to encourage a specific behavior






25. Standardizing both product and communications programs when conducting business on a global basis






26. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






27. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






28. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






29. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






30. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






31. Consumers judge a products performance and attribute its success or failure to the product itself






32. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






33. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






34. The premise that observable responses to specific external stimuli signal that learning has taken place






35. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






36. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






37. Psychographic/demographic descriptions of the audience of a specific medium






38. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






39. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






40. The perceived honesty and objectivity of the source of the communication






41. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






42. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






43. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






44. When consumers feel that another person is responsible for either positive or negative product performance






45. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






46. Allowing a well-known brand name to be affixed to products of another manufacturer






47. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






48. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






49. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






50. When consumers recode what they have already encoded to include largest amounts of information