Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






2. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






3. The amount of status members of one social class have in comparison with members of other social classes






4. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






5. Wordplay - often used to create a double meaning - used in combination with a relevant picture






6. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






7. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






8. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






9. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






10. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






11. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






12. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






13. Determination if an advertisement increased a product's sales






14. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






15. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






16. Consists of events that strengthen the likelihood of a specific response






17. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






18. Standardizing both product and communications programs when conducting business on a global basis






19. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






20. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






21. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






22. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






23. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






24. The process by which we recover information from long-term storage






25. Advertising designed to promote a favorable company image rather than specific products






26. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






27. Researchers who participate in the environment that they are studying without notifying those who are being observed






28. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






29. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






30. The practice of marketing a whole line of company products under the same brand name






31. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






32. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






33. Attribution theory suggests that consumers are likely to credit their successes to outside sources






34. Addressable communications that are significantly more response measured than traditional broadcast measures






35. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






36. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






37. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






38. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






40. The number of consumers exposed to a message and how they react






41. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






42. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






43. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






44. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






45. A series of personal evaluations an individual uses to put himself or herself into a social class






46. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






47. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






48. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






49. When two brand names are featured on a single product






50. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur