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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Exploitive Targeting
Product Standardization
Elaboration Likelihood Model (ELM)
Content Analysis
2. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Addressable Messages
Family Branding
Aided Recall
Foot-In-The-Door Technique
3. The amount of status members of one social class have in comparison with members of other social classes
Covert - Masked or Stealth Marketing
Content Analysis
Functional Approach
Social Status
4. The premise that observable responses to specific external stimuli signal that learning has taken place
Consumer Fieldwork
Sleeper Effect
Stimulus-Response Learning
Attitude-Toward-Behavior Model
5. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Consumer Fieldwork
Covert - Masked or Stealth Marketing
Generation Y
Socialization Agent
6. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Audience Profile
Utilitarian Function
Positive Reinforcement
Attitude-Toward-Behavior Model
7. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Local Strategy
Socioeconomic Status Score
Elaboration Likelihood Model (ELM)
Traditional Family Life Cycle
8. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Broadcast Model
Single-Variable Indexes
World Brand
Consumer Generated Media
9. Priorities and codes of conduct that both affects and reflects the character of American society
Licensing
Multiattribute Attitude Models
Rokeach Value Survey
Core Values
10. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Narrowcast Messages
Knowledge Function
Media Strategy
Social Class
11. A series of personal evaluations an individual uses to put himself or herself into a social class
Socialization of Family Members
Subjective Measures
Recognition and Recall Tests
Branded Entertainment
12. When consumers feel that another person is responsible for either positive or negative product performance
Consumer Ethics
Attributions Toward Others
Theory of Planned Behavior
Index of Status Characteristics
13. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Peripheral Route to Persuasion
Instrumental (operant) Conditioning
Elaboration Likelihood Model (ELM)
Comparative Advertising
14. Persistent critics of marketers who initiate bad publicity online
Elaboration Likelihood Model (ELM)
Interference Effects
Retrieval
Determined Detractors
15. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
External Attributions
Institutional Advertising
Neo-Pavlovian Conditioning
Cognitive Dissonance Theory
16. Born between 1965-1979 - post baby boomer segment
Generation X
Cognitive Learning
Product Standardization
Exposure Effects
17. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Source Amnesia
Advertising Resonance
Covert - Masked or Stealth Marketing
Field Observation
18. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Value-Expressive Function
Stimulus Discrimination
Unaided Recall
Audience Profile
19. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Internal Attributions
Cognitive Dissonance Theory
Informal Communication Source
Attitudinal Measures
20. Determination if the marketing message was correctly receiver - understood - and interpreted
Persuasion Effects
Interference Effects
Addressable Messages
Attribution Theory
21. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Attribution Theory
New Media
Culture
Cognitive Learning
22. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Branded Entertainment
Socialization of Family Members
Traditional Family Life Cycle
Global Strategy
23. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Product Standardization
Societal Marketing Concept
Neo-Pavlovian Conditioning
World Brand
24. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Class Consciousness
Chunking
Single-Variable Indexes
Viral Marketing
25. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Shaping
Ego-Defensive Function
Narrowcast Messages
Sex Roles
26. Phenomenon in which people forget the source of a message buy remember the message itself
Broadcast Model
Attributions Toward Others
Formal Communication Source
Source Amnesia
27. Standardizing both product and communications programs when conducting business on a global basis
Global Strategy
Institutional Advertising
Participant Observers
Advertising Wearout
28. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Attitude-Toward-Behavior Model
Consumer Involvement
Socioeconomic Status Score
Field Observation
29. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Hemispheric Lateralizatio
Passive Learning
Aided Recall
Societal Marketing Concept
30. Consists of events that strengthen the likelihood of a specific response
Positive Reinforcement
Encoding
Global Strategy
Communication Feedback
31. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Consumer Involvement
Buzz Agents
Intention-to-Buy Scales
Addressable Messages
32. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Societal Marketing Concept
Generation Y
Index of Status Characteristics
Attitude-Toward-Object Model
33. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Multiattribute Attitude Models
Exposure Effects
Information Processing
Local Strategy
34. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Knowledge Function
Communication Feedback
Cognitive Dissonance Theory
Retrieval
35. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Comparative Advertising
Attitude-Toward-Object Model
Attitudinal Measures
Addressable Advertising
36. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Shaping
Viral Marketing
Elaboration Likelihood Model (ELM)
Consumer Involvement
37. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Composite-Variable Indexes
Media Strategy
Attitude-Toward-the-Ad Models
Central Route to Persuasion
38. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Information Processing
Participant Observers
Sleeper Effect
Retrieval
39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Licensing
Door-In-The-Face Technique
Tricomponent Attitude Model
Peripheral Route to Persuasion
40. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Stimulus Discrimination
Advertising Wearout
Field Observation
Attribution Theory
41. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Addressable Advertising
Cross-Cultural Consumer Analysis
Self-Perception Theory
Theory of Planned Behavior
42. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Central Route to Persuasion
Cognitive Ages
Objective Measures
Participant Observers
43. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Advertising Wearout
Exposure Effects
Consumer Socialization
Institutional Advertising
44. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Attribution Theory
Addressable Advertising
Door-In-The-Face Technique
Rokeach Value Survey
45. The process by which we recover information from long-term storage
Licensing
Retrieval
Modeling (observational/vicarious learning)
Socialization of Family Members
46. Advertising designed to promote a favorable company image rather than specific products
Product Standardization
Advertising Wearout
New Media
Institutional Advertising
47. The practice of marketing a whole line of company products under the same brand name
Family Branding
Attitudinal Measures
Institutional Advertising
Elaboration Likelihood Model (ELM)
48. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Subjective Measures
Media Strategy
Theory-of-Reasoned-Action (TRA) Model
Unaided Recall
49. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Theory-of-Reasoned-Action (TRA) Model
Central Route to Persuasion
Positive Reinforcement
Consumer Ethics
50. The number of consumers exposed to a message and how they react
Chunking
Index of Status Characteristics
Exposure Effects
Attributions Toward Others