SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Socioeconomic Status Score
Product Standardization
External Attributions
Ego-Defensive Function
2. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Door-In-The-Face Technique
Traditional Family Life Cycle
Broadcast Model
Sex Roles
3. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Consumer Ethics
Encoding
Geodemographic Clusters
Cognitive Dissonance Theory
4. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Recognition and Recall Tests
Comparative Advertising
Order Effects
Attitude-Toward-Behavior Model
5. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Megabrands
Advertising Resonance
Stimulus Generalization
Central Route to Persuasion
6. A series of personal evaluations an individual uses to put himself or herself into a social class
Neo-Pavlovian Conditioning
Subjective Measures
Theory-of-Reasoned-Action (TRA) Model
Addressable Advertising
7. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Social Class
Product Standardization
Cross-Cultural Consumer Analysis
Positive Reinforcement
8. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Passive Learning
Theory of Planned Behavior
Broadcast Model
Class Consciousness
9. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Socialization of Family Members
Sale Effects
Country-of-Origin Effects
Cognitive Ages
10. Making the same response to a slightly different stimuli
Media Strategy
Culture
Consumer Socialization
Stimulus Generalization
11. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Foot-In-The-Door Technique
Attitude-Toward-Object Model
Mixed Strategies
Hemispheric Lateralizatio
12. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Determined Detractors
Buzz Agents
Functional Approach
Attribution Theory
13. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Cognitive Dissonance Theory
Hemispheric Lateralizatio
Comparative Advertising
Global Strategy
14. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Attitude-Toward-Behavior Model
Behavioral Learning
Instrumental (operant) Conditioning
Passive Learning
15. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Theory-of-Reasoned-Action (TRA) Model
Advertising Resonance
Physiological Measures
Order Effects
16. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Class Consciousness
Core Values
Culture
Physiological Measures
17. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Advertising Resonance
Buzz Agents
Market Maven
Cognitive Ages
18. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Encoding
Consumer Ethics
Advertising Wearout
Source Credibility
19. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Comparative Advertising
Country-of-Origin Effects
Cognitive Learning
Mixed Strategies
20. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Stimulus Discrimination
Single-Variable Indexes
Attitudinal Measures
Product Standardization
21. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Stimulus-Response Learning
Stimulus Generalization
Institutional Advertising
Neo-Pavlovian Conditioning
22. Standardizing both product and communications programs when conducting business on a global basis
Global Strategy
Formal Communication Source
Social Class
Buzz Agents
23. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Content Analysis
Rehearsal
Socioeconomic Status Score
Persuasion Effects
24. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Baby Boomers
Intention-to-Buy Scales
Neo-Pavlovian Conditioning
Sex Roles
25. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Intention-to-Buy Scales
Buzz Agents
Sex Roles
Cognitive Dissonance Theory
26. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Value-Expressive Function
Attitude-Toward-the-Ad Models
Unaided Recall
Sex Roles
27. The amount of status members of one social class have in comparison with members of other social classes
Sleeper Effect
Attitude-Toward-Behavior Model
Megabrands
Social Status
28. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Global Strategy
Attitudinal Measures
Consumer Fieldwork
Addressable Messages
29. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Corrective Advertising
Index of Status Characteristics
Theory of Planned Behavior
Exposure Effects
30. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Consumer Involvement
Social Status
Differential Decay
Rehearsal
31. Priorities and codes of conduct that both affects and reflects the character of American society
Core Values
Participant Observers
External Attributions
Buzz Agents
32. An unpleasant or negative outcome that also serves to encourage a specific behavior
Determined Detractors
Negative Reinforcement
Attitude-Toward-Object Model
Sale Effects
33. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Participant Observers
Country-of-Origin Effects
Corrective Advertising
Knowledge Function
34. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Consumer Ethics
Branded Entertainment
Class Consciousness
Socialization of Family Members
35. Researchers who participate in the environment that they are studying without notifying those who are being observed
Subjective Measures
Participant Observers
Product Standardization
Unaided Recall
36. Born between 1965-1979 - post baby boomer segment
Subjective Measures
Class Consciousness
Chunking
Generation X
37. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Media Strategy
Narrowcast Messages
Socialization Agent
Neo-Pavlovian Conditioning
38. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Central Route to Persuasion
Cognitive Ages
World Brand
Foot-In-The-Door Technique
39. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Utilitarian Function
Door-In-The-Face Technique
Ego-Defensive Function
New Media
40. The process by which we recover information from long-term storage
Self-Perception Theory
Retrieval
Foot-In-The-Door Technique
Chunking
41. Determination if an advertisement increased a product's sales
Theory of Trying to Consume
Cognitive Ages
Intention-to-Buy Scales
Sale Effects
42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Subjective Measures
Intention-to-Buy Scales
Informal Communication Source
Instrumental (operant) Conditioning
43. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Buzz Agents
Addressable Advertising
Encoding
Stimulus Discrimination
44. Phenomenon in which people forget the source of a message buy remember the message itself
Source Credibility
Addressable Messages
Cognitive Ages
Source Amnesia
45. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Rokeach Value Survey
Co-Branding
Defensive Attribution
46. The premise that observable responses to specific external stimuli signal that learning has taken place
Social Class
Stimulus-Response Learning
Family Branding
Sex Roles
47. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Licensing
Branded Entertainment
Addressable Advertising
Narrowcast Messages
48. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
PRIZM NE
Composite-Variable Indexes
Intention-to-Buy Scales
Behavioral Learning
49. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Consumer Involvement
Medium
Foot-In-The-Door Technique
Peripheral Route to Persuasion
50. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Attitudinal Measures
Exploitive Targeting
Broadcast Model
Source Amnesia