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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Making the same response to a slightly different stimuli
Rehearsal
Stimulus Generalization
Stimulus-Response Learning
Intention-to-Buy Scales
2. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Hemispheric Lateralizatio
Differential Decay
Unaided Recall
Negative Reinforcement
3. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Branded Entertainment
Advertising Resonance
Functional Approach
Shaping
4. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Advertising Resonance
Consumer Involvement
Socialization of Family Members
Single-Variable Indexes
5. Individuals inferences or judgements as to the causes of their own behavior
Instrumental (operant) Conditioning
Differential Decay
Passive Learning
Self-Perception Theory
6. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Attribution Theory
Classical Conditioning
Rehearsal
Stimulus Discrimination
7. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Intention-to-Buy Scales
Retrieval
Formal Communication Source
Addressable Advertising
8. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Class Consciousness
Passive Learning
Modeling (observational/vicarious learning)
Peripheral Route to Persuasion
9. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Order Effects
Consumer Ethics
Content Analysis
Cognitive Associative Learning
10. Psychographic/demographic descriptions of the audience of a specific medium
Attitude-Toward-Behavior Model
Audience Profile
Exposure Effects
Market Maven
11. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Baby Boomers
Marketing Ethics
Information Processing
Socialization Agent
12. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Consumer Ethics
Class Consciousness
Megabrands
Buzz Agents
13. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Sex Roles
Cross-Cultural Consumer Analysis
Buzz Agents
Attitude-Toward-the-Ad Models
14. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Consumer Ethics
Attribution Theory
Stimulus Generalization
Consumer Generated Media
15. Standardizing both product and communications programs when conducting business on a global basis
Covert - Masked or Stealth Marketing
Participant Observers
Global Strategy
Functional Approach
16. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Instrumental (operant) Conditioning
Subjective Measures
Audience Profile
Single-Variable Indexes
17. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Buzz Agents
Content Analysis
Mixed Strategies
Formal Communication Source
18. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Consumer Socialization
Utilitarian Function
Addressable Advertising
Functional Approach
19. Advertising designed to promote a favorable company image rather than specific products
Attitude-Toward-Object Model
Institutional Advertising
Unaided Recall
Consumer Socialization
20. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Media Strategy
Objective Measures
World Brand
Unaided Recall
21. The number of consumers exposed to a message and how they react
Country-of-Origin Effects
Exposure Effects
Attributions Toward Others
Sleeper Effect
22. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Cognitive Associative Learning
Index of Status Characteristics
World Brand
Country-of-Origin Effects
23. Customizing both product and communications programs by area or country when conducting business on a global basis
Local Strategy
Addressable Messages
Order Effects
Socialization of Family Members
24. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Multiattribute Attitude Models
Theory of Trying to Consume
Field Observation
Consumer Ethics
25. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Participant Observers
Positive Reinforcement
Socioeconomic Status Score
Hemispheric Lateralizatio
26. The silent - mental repetition of material
Rehearsal
Consumer Socialization
Mixed Strategies
Advertising Resonance
27. Addressable communications that are significantly more response measured than traditional broadcast measures
Attitude-Toward-Behavior Model
Socialization Agent
Narrowcast Messages
Chunking
28. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Addressable Advertising
Central Route to Persuasion
Attributions Toward Things
Peripheral Route to Persuasion
29. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Door-In-The-Face Technique
Functional Approach
Theory of Planned Behavior
Tricomponent Attitude Model
30. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Negative Reinforcement
Order Effects
Traditional Family Life Cycle
Physiological Measures
31. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Cognitive Dissonance Theory
Theory of Planned Behavior
Physiological Measures
Attitude-Toward-Object Model
32. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Country-of-Origin Effects
Unaided Recall
Class Consciousness
New Media
33. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Local Strategy
Encoding
Multiattribute Attitude Models
Buzz Agents
34. Persistent critics of marketers who initiate bad publicity online
Interference Effects
Differential Decay
Market Maven
Determined Detractors
35. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Single-Variable Indexes
Utilitarian Function
Central Route to Persuasion
Source Amnesia
36. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Cognitive Dissonance Theory
Cognitive Learning
Cognitive Ages
Information Processing
37. The amount of status members of one social class have in comparison with members of other social classes
Participant Observers
Social Status
Attitudinal Measures
Defensive Attribution
38. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Social Status
Communication Feedback
Tricomponent Attitude Model
Comparative Advertising
39. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Knowledge Function
Covert - Masked or Stealth Marketing
Functional Approach
Marketing Ethics
40. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Composite-Variable Indexes
Field Observation
Theory-of-Reasoned-Action (TRA) Model
PRIZM NE
41. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Recognition and Recall Tests
Shaping
Foot-In-The-Door Technique
Rehearsal
42. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Stimulus-Response Learning
Intention-to-Buy Scales
Rehearsal
Exploitive Targeting
43. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Socialization Agent
Attitude-Toward-the-Ad Models
Corrective Advertising
Index of Status Characteristics
44. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
World Brand
Market Maven
Hemispheric Lateralizatio
Stimulus-Response Learning
45. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Classical Conditioning
Instrumental (operant) Conditioning
Rokeach Value Survey
Class Consciousness
46. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
World Brand
Attributions Toward Others
Marketing Ethics
Buzz Agents
47. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Intention-to-Buy Scales
Consumer Socialization
Broadcast Model
Viral Marketing
48. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Aided Recall
Attitude-Toward-Behavior Model
Rokeach Value Survey
Informal Communication Source
49. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Branded Entertainment
Megabrands
Communication Feedback
Instrumental (operant) Conditioning
50. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Marketing Ethics
Attitude-Toward-Behavior Model
Knowledge Function
Sale Effects