Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






2. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






3. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






4. When consumers feel that another person is responsible for either positive or negative product performance






5. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






6. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






7. Allowing a well-known brand name to be affixed to products of another manufacturer






8. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






9. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






10. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






11. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






12. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






13. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






14. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






15. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






16. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






17. Psychographic/demographic descriptions of the audience of a specific medium






18. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






19. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






20. The ability to select a specific stimulus from among similar stimuli because of perceived differences






21. Determination if the marketing message was correctly receiver - understood - and interpreted






22. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






23. The amount of status members of one social class have in comparison with members of other social classes






24. Priorities and codes of conduct that both affects and reflects the character of American society






25. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






26. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






27. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






28. The number of consumers exposed to a message and how they react






29. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






30. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






31. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






32. Determination if an advertisement increased a product's sales






33. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






34. Addressable communications that are significantly more response measured than traditional broadcast measures






35. When consumers recode what they have already encoded to include largest amounts of information






36. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






37. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






38. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






39. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






40. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






41. Caused by confusion with competing ads - and make informational retrieval difficult






42. The perceived honesty and objectivity of the source of the communication






43. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






44. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






45. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






46. Wordplay - often used to create a double meaning - used in combination with a relevant picture






47. The practice of marketing a whole line of company products under the same brand name






48. Advertising designed to promote a favorable company image rather than specific products






49. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






50. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points