Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






2. Psychographic/demographic descriptions of the audience of a specific medium






3. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






4. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






5. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






6. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






7. Priorities and codes of conduct that both affects and reflects the character of American society






8. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






9. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






10. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






11. When consumers recode what they have already encoded to include largest amounts of information






12. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






13. Born between 1965-1979 - post baby boomer segment






14. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






15. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






16. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






17. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






18. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






19. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






20. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






21. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






22. When two brand names are featured on a single product






23. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






24. The premise that observable responses to specific external stimuli signal that learning has taken place






25. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






26. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






27. Allowing a well-known brand name to be affixed to products of another manufacturer






28. The process by which we recover information from long-term storage






29. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






30. The ability to select a specific stimulus from among similar stimuli because of perceived differences






31. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






32. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






33. Focused on the degree of personal relevance that the product or purchase holds for the consumer






34. Attribution theory suggests that consumers are likely to credit their successes to outside sources






35. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






36. The amount of status members of one social class have in comparison with members of other social classes






37. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






38. Standardizing both product and communications programs when conducting business on a global basis






39. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






40. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






41. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






42. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






43. Persistent critics of marketers who initiate bad publicity online






44. Phenomenon in which people forget the source of a message buy remember the message itself






45. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






46. Determination if the marketing message was correctly receiver - understood - and interpreted






47. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






48. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






49. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






50. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting