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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Field Observation
Modeling (observational/vicarious learning)
Chunking
Sex Roles
2. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Buzz Agents
Tricomponent Attitude Model
Traditional Family Life Cycle
Social Status
3. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Foot-In-The-Door Technique
Modeling (observational/vicarious learning)
Formal Communication Source
Order Effects
4. When consumers feel that another person is responsible for either positive or negative product performance
Local Strategy
Consumer Fieldwork
Attributions Toward Others
Sleeper Effect
5. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Rokeach Value Survey
Intention-to-Buy Scales
Attitude-Toward-Behavior Model
Persuasion Effects
6. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Generation Y
Neo-Pavlovian Conditioning
Ego-Defensive Function
Internal Attributions
7. Allowing a well-known brand name to be affixed to products of another manufacturer
Shaping
Aided Recall
Licensing
Ego-Defensive Function
8. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Country-of-Origin Effects
Sale Effects
Door-In-The-Face Technique
Socioeconomic Status Score
9. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Intention-to-Buy Scales
Comparative Advertising
Information Processing
Sale Effects
10. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Corrective Advertising
Societal Marketing Concept
PRIZM NE
Order Effects
11. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Field Observation
Advertising Resonance
Consumer Ethics
Generation Y
12. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Broadcast Model
Instrumental (operant) Conditioning
World Brand
Socialization Agent
13. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Market Maven
Recognition and Recall Tests
Class Consciousness
Narrowcast Messages
14. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Shaping
Covert - Masked or Stealth Marketing
Generation Y
Encoding
15. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Consumer Socialization
Differential Decay
Persuasion Effects
Aided Recall
16. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Corrective Advertising
Defensive Attribution
Chunking
Stimulus Generalization
17. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Source Amnesia
World Brand
Theory of Trying to Consume
18. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Baby Boomers
Recognition and Recall Tests
Theory of Planned Behavior
Foot-In-The-Door Technique
19. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Marketing Ethics
Information Processing
Value-Expressive Function
Generation X
20. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Mixed Strategies
Attitude-Toward-Object Model
Covert - Masked or Stealth Marketing
Stimulus Discrimination
21. Determination if the marketing message was correctly receiver - understood - and interpreted
Interference Effects
Chunking
Functional Approach
Persuasion Effects
22. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Elaboration Likelihood Model (ELM)
Cognitive Ages
Attitudinal Measures
Advertising Wearout
23. The amount of status members of one social class have in comparison with members of other social classes
Social Status
Tricomponent Attitude Model
Objective Measures
Determined Detractors
24. Priorities and codes of conduct that both affects and reflects the character of American society
Social Status
Addressable Messages
Informal Communication Source
Core Values
25. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Core Values
Objective Measures
Shaping
Rokeach Value Survey
26. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Central Route to Persuasion
Consumer Fieldwork
Generation Y
Cognitive Associative Learning
27. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Cognitive Dissonance Theory
Subjective Measures
Tricomponent Attitude Model
Cross-Cultural Consumer Analysis
28. The number of consumers exposed to a message and how they react
Exposure Effects
Cognitive Dissonance Theory
Informal Communication Source
Theory of Planned Behavior
29. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Recognition and Recall Tests
Index of Status Characteristics
Consumer Generated Media
Covert - Masked or Stealth Marketing
30. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Neo-Pavlovian Conditioning
Objective Measures
Knowledge Function
Index of Status Characteristics
31. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Cognitive Ages
Socialization Agent
Recognition and Recall Tests
Exploitive Targeting
32. Determination if an advertisement increased a product's sales
Sale Effects
Buzz Agents
Negative Reinforcement
Persuasion Effects
33. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Cognitive Associative Learning
Participant Observers
Stimulus Generalization
Core Values
34. Addressable communications that are significantly more response measured than traditional broadcast measures
Narrowcast Messages
Stimulus Generalization
Marketing Ethics
Intention-to-Buy Scales
35. When consumers recode what they have already encoded to include largest amounts of information
Instrumental (operant) Conditioning
Cognitive Associative Learning
Chunking
Exploitive Targeting
36. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Formal Communication Source
Social Class
Consumer Fieldwork
Socioeconomic Status Score
37. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Interference Effects
Branded Entertainment
Theory of Trying to Consume
Communication Feedback
38. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Attitude-Toward-Behavior Model
Communication Feedback
Narrowcast Messages
Value-Expressive Function
39. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Ego-Defensive Function
Peripheral Route to Persuasion
Audience Profile
Culture
40. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Geodemographic Clusters
Branded Entertainment
Informal Communication Source
Socialization of Family Members
41. Caused by confusion with competing ads - and make informational retrieval difficult
Advertising Resonance
Information Processing
Interference Effects
Viral Marketing
42. The perceived honesty and objectivity of the source of the communication
Socialization of Family Members
Source Credibility
Branded Entertainment
Foot-In-The-Door Technique
43. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Global Strategy
Viral Marketing
PRIZM NE
Comparative Advertising
44. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Country-of-Origin Effects
Central Route to Persuasion
Foot-In-The-Door Technique
Attitude-Toward-the-Ad Models
45. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Societal Marketing Concept
Attitude-Toward-Behavior Model
Exploitive Targeting
Neo-Pavlovian Conditioning
46. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Persuasion Effects
Advertising Resonance
Broadcast Model
Shaping
47. The practice of marketing a whole line of company products under the same brand name
Family Branding
Persuasion Effects
Formal Communication Source
Internal Attributions
48. Advertising designed to promote a favorable company image rather than specific products
Institutional Advertising
Door-In-The-Face Technique
Class Consciousness
Viral Marketing
49. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Socialization Agent
Sleeper Effect
Consumer Fieldwork
Passive Learning
50. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Aided Recall
Cross-Cultural Consumer Analysis
Source Amnesia
Social Status