Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






2. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






3. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






4. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






5. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






6. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






7. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






8. Psychographic/demographic descriptions of the audience of a specific medium






9. The ability to select a specific stimulus from among similar stimuli because of perceived differences






10. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






11. An unpleasant or negative outcome that also serves to encourage a specific behavior






12. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






13. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






14. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






15. The amount of status members of one social class have in comparison with members of other social classes






16. Determination if an advertisement increased a product's sales






17. Standardizing both product and communications programs when conducting business on a global basis






18. Making the same response to a slightly different stimuli






19. A theory of learning based on mental information processing - often in response to problem solving






20. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






21. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






22. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






23. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






24. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






25. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






26. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






27. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






28. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






29. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






30. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






31. Attribution theory suggests that consumers are likely to credit their successes to outside sources






32. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






33. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






34. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






35. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






36. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






37. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






38. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






39. The perceived honesty and objectivity of the source of the communication






40. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






41. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






42. Customizing both product and communications programs by area or country when conducting business on a global basis






43. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






44. Priorities and codes of conduct that both affects and reflects the character of American society






45. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






46. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






47. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






48. When two brand names are featured on a single product






49. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






50. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content