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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






2. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






3. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






4. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






5. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






6. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






7. When consumers recode what they have already encoded to include largest amounts of information






8. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






9. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






10. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






11. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






12. Phenomenon in which people forget the source of a message buy remember the message itself






13. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






14. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






15. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






16. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






17. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






18. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






19. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






20. A series of personal evaluations an individual uses to put himself or herself into a social class






21. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






22. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






23. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






24. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






25. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






26. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






27. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






28. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






29. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






30. The practice of marketing a whole line of company products under the same brand name






31. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






32. The perceived honesty and objectivity of the source of the communication






33. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






34. Psychographic/demographic descriptions of the audience of a specific medium






35. Addressable communications that are significantly more response measured than traditional broadcast measures






36. Researchers who participate in the environment that they are studying without notifying those who are being observed






37. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






38. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






39. Born between 1965-1979 - post baby boomer segment






40. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






41. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






42. A theory of learning based on mental information processing - often in response to problem solving






43. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






44. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






45. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






46. The premise that observable responses to specific external stimuli signal that learning has taken place






47. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






48. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






49. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






50. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)







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