Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






2. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






3. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






4. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






5. Standardizing both product and communications programs when conducting business on a global basis






6. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






7. Priorities and codes of conduct that both affects and reflects the character of American society






8. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






9. When two brand names are featured on a single product






10. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






11. The amount of status members of one social class have in comparison with members of other social classes






12. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






13. The process by which we recover information from long-term storage






14. The ability to select a specific stimulus from among similar stimuli because of perceived differences






15. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






16. A theory of learning based on mental information processing - often in response to problem solving






17. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






18. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






19. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






20. Customizing both product and communications programs by area or country when conducting business on a global basis






21. Determination if the marketing message was correctly receiver - understood - and interpreted






22. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






23. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






24. The perceived honesty and objectivity of the source of the communication






25. Determination if an advertisement increased a product's sales






26. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






27. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






28. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






29. The number of consumers exposed to a message and how they react






30. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






31. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






32. Advertising designed to promote a favorable company image rather than specific products






33. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






34. Researchers who participate in the environment that they are studying without notifying those who are being observed






35. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






36. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






37. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






38. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






39. An unpleasant or negative outcome that also serves to encourage a specific behavior






40. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






41. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






42. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






43. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






44. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






45. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






46. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






47. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






48. When consumers recode what they have already encoded to include largest amounts of information






49. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






50. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object