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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Comparative Advertising
Passive Learning
Attitudinal Measures
Medium
2. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Consumer Socialization
Consumer Generated Media
Tricomponent Attitude Model
Rokeach Value Survey
3. The silent - mental repetition of material
Intention-to-Buy Scales
Core Values
Rehearsal
Attitude-Toward-Object Model
4. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Determined Detractors
Consumer Fieldwork
Utilitarian Function
Cognitive Ages
5. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Social Class
Internal Attributions
Persuasion Effects
Participant Observers
6. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Core Values
Internal Attributions
Geodemographic Clusters
Interference Effects
7. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Unaided Recall
Advertising Wearout
Encoding
Source Credibility
8. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Chunking
Licensing
Behavioral Learning
Source Credibility
9. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Consumer Ethics
Media Strategy
Self-Perception Theory
Functional Approach
10. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Generation Y
Consumer Ethics
Differential Decay
Socialization of Family Members
11. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Broadcast Model
Country-of-Origin Effects
Comparative Advertising
Source Amnesia
12. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Socioeconomic Status Score
Medium
Rehearsal
Field Observation
13. The amount of status members of one social class have in comparison with members of other social classes
Hemispheric Lateralizatio
Functional Approach
Sex Roles
Social Status
14. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Index of Status Characteristics
Aided Recall
Medium
Product Standardization
15. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Value-Expressive Function
Viral Marketing
Exploitive Targeting
Covert - Masked or Stealth Marketing
16. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Defensive Attribution
Attributions Toward Things
Megabrands
Source Credibility
17. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Physiological Measures
Attitudinal Measures
Stimulus Generalization
Content Analysis
18. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Addressable Messages
Socialization Agent
Determined Detractors
Elaboration Likelihood Model (ELM)
19. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Positive Reinforcement
New Media
Addressable Messages
Stimulus Discrimination
20. A theory of learning based on mental information processing - often in response to problem solving
Class Consciousness
Generation Y
Global Strategy
Cognitive Learning
21. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Sale Effects
Theory of Trying to Consume
Stimulus Discrimination
Recognition and Recall Tests
22. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Instrumental (operant) Conditioning
Interference Effects
Ego-Defensive Function
Product Standardization
23. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Mixed Strategies
Central Route to Persuasion
Unaided Recall
Sale Effects
24. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Field Observation
Corrective Advertising
Determined Detractors
Source Credibility
25. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Attitude-Toward-the-Ad Models
Subjective Measures
Audience Profile
Modeling (observational/vicarious learning)
26. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Elaboration Likelihood Model (ELM)
Sleeper Effect
Communication Feedback
Generation Y
27. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
World Brand
Stimulus Generalization
Branded Entertainment
Self-Perception Theory
28. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Cross-Cultural Consumer Analysis
Market Maven
Cognitive Dissonance Theory
Interference Effects
29. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Comparative Advertising
Negative Reinforcement
Communication Feedback
Consumer Generated Media
30. The perceived honesty and objectivity of the source of the communication
Multiattribute Attitude Models
Licensing
Formal Communication Source
Source Credibility
31. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Attitude-Toward-Object Model
Addressable Advertising
Aided Recall
Objective Measures
32. Individuals inferences or judgements as to the causes of their own behavior
Passive Learning
Field Observation
Index of Status Characteristics
Self-Perception Theory
33. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Broadcast Model
Field Observation
Attitude-Toward-Behavior Model
Single-Variable Indexes
34. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Encoding
New Media
Defensive Attribution
Sleeper Effect
35. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Theory of Trying to Consume
Societal Marketing Concept
Utilitarian Function
Social Status
36. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Advertising Wearout
Cognitive Dissonance Theory
Theory of Planned Behavior
Aided Recall
37. The practice of marketing a whole line of company products under the same brand name
Sale Effects
Informal Communication Source
Family Branding
Licensing
38. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Objective Measures
Subjective Measures
Formal Communication Source
Media Strategy
39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Marketing Ethics
Broadcast Model
Tricomponent Attitude Model
Attitude-Toward-Behavior Model
40. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Subjective Measures
Advertising Resonance
Socioeconomic Status Score
Instrumental (operant) Conditioning
41. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Rehearsal
Addressable Advertising
Composite-Variable Indexes
Consumer Socialization
42. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Peripheral Route to Persuasion
Interference Effects
Marketing Ethics
Sex Roles
43. Customizing both product and communications programs by area or country when conducting business on a global basis
Utilitarian Function
Class Consciousness
Local Strategy
Family Branding
44. Standardizing both product and communications programs when conducting business on a global basis
Cognitive Dissonance Theory
Global Strategy
Market Maven
Sleeper Effect
45. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Societal Marketing Concept
Sex Roles
Sale Effects
Informal Communication Source
46. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Cognitive Dissonance Theory
Class Consciousness
Geodemographic Clusters
Local Strategy
47. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Single-Variable Indexes
Generation Y
External Attributions
Product Standardization
48. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Market Maven
Order Effects
Encoding
External Attributions
49. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Generation Y
Knowledge Function
Addressable Advertising
Theory of Trying to Consume
50. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Cognitive Ages
Recognition and Recall Tests
Consumer Ethics
Modeling (observational/vicarious learning)