Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






2. The ability to select a specific stimulus from among similar stimuli because of perceived differences






3. Determination if an advertisement increased a product's sales






4. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






5. Caused by confusion with competing ads - and make informational retrieval difficult






6. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






7. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






8. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






9. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






10. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






11. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






12. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






13. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






14. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






15. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






16. Individuals inferences or judgements as to the causes of their own behavior






17. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






18. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






19. Addressable communications that are significantly more response measured than traditional broadcast measures






20. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






21. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






22. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






23. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






24. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






25. An unpleasant or negative outcome that also serves to encourage a specific behavior






26. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






27. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






28. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






29. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






30. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






31. A theory of learning based on mental information processing - often in response to problem solving






32. Attribution theory suggests that consumers are likely to credit their successes to outside sources






33. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






34. When consumers feel that another person is responsible for either positive or negative product performance






35. The number of consumers exposed to a message and how they react






36. The perceived honesty and objectivity of the source of the communication






37. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






38. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






39. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






40. The silent - mental repetition of material






41. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






42. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






43. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






44. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






45. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






46. Phenomenon in which people forget the source of a message buy remember the message itself






47. The premise that observable responses to specific external stimuli signal that learning has taken place






48. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






49. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






50. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability