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Test your basic knowledge |
Consumer Behavior
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Cognitive Learning
Instrumental (operant) Conditioning
Branded Entertainment
Sleeper Effect
2. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Central Route to Persuasion
Socioeconomic Status Score
Chunking
Geodemographic Clusters
3. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Market Maven
Cognitive Dissonance Theory
Traditional Family Life Cycle
Modeling (observational/vicarious learning)
4. The practice of marketing a whole line of company products under the same brand name
Family Branding
Socialization Agent
Consumer Involvement
Attribution Theory
5. Persistent critics of marketers who initiate bad publicity online
Single-Variable Indexes
Formal Communication Source
Attitudinal Measures
Determined Detractors
6. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Narrowcast Messages
Media Strategy
Market Maven
Cross-Cultural Consumer Analysis
7. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Class Consciousness
Addressable Messages
Content Analysis
Attribution Theory
8. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Attributions Toward Things
Instrumental (operant) Conditioning
Defensive Attribution
Broadcast Model
9. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Consumer Generated Media
Retrieval
Attitude-Toward-Behavior Model
Attitudinal Measures
10. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Determined Detractors
Advertising Wearout
Family Branding
Megabrands
11. The process by which we recover information from long-term storage
Generation X
Retrieval
Content Analysis
Negative Reinforcement
12. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Traditional Family Life Cycle
Advertising Resonance
Shaping
Persuasion Effects
13. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Cognitive Ages
Sex Roles
Source Credibility
Differential Decay
14. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Utilitarian Function
Global Strategy
Cognitive Ages
Field Observation
15. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Branded Entertainment
Subjective Measures
Recognition and Recall Tests
Multiattribute Attitude Models
16. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Consumer Socialization
Medium
Audience Profile
Traditional Family Life Cycle
17. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Sex Roles
PRIZM NE
Global Strategy
Recognition and Recall Tests
18. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Defensive Attribution
Functional Approach
New Media
Physiological Measures
19. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Value-Expressive Function
Peripheral Route to Persuasion
Family Branding
Attributions Toward Things
20. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Passive Learning
Rokeach Value Survey
Chunking
Traditional Family Life Cycle
21. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Baby Boomers
Positive Reinforcement
Covert - Masked or Stealth Marketing
Tricomponent Attitude Model
22. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Core Values
Cognitive Dissonance Theory
Cross-Cultural Consumer Analysis
Attitude-Toward-Object Model
23. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Objective Measures
Neo-Pavlovian Conditioning
Consumer Involvement
Recognition and Recall Tests
24. Standardizing both product and communications programs when conducting business on a global basis
Sale Effects
Stimulus-Response Learning
Global Strategy
Buzz Agents
25. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Generation Y
Passive Learning
Media Strategy
Viral Marketing
26. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Marketing Ethics
Audience Profile
Rokeach Value Survey
Societal Marketing Concept
27. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Medium
Negative Reinforcement
Aided Recall
Sale Effects
28. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Classical Conditioning
Stimulus-Response Learning
Instrumental (operant) Conditioning
Foot-In-The-Door Technique
29. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Societal Marketing Concept
Hemispheric Lateralizatio
Medium
Advertising Resonance
30. When two brand names are featured on a single product
Co-Branding
Order Effects
World Brand
Recognition and Recall Tests
31. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Generation X
Attitude-Toward-Behavior Model
Viral Marketing
Internal Attributions
32. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Cognitive Associative Learning
Index of Status Characteristics
Traditional Family Life Cycle
Content Analysis
33. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Defensive Attribution
Consumer Generated Media
Cognitive Learning
Attitude-Toward-Object Model
34. Phenomenon in which people forget the source of a message buy remember the message itself
Generation Y
Source Amnesia
Socioeconomic Status Score
Positive Reinforcement
35. Customizing both product and communications programs by area or country when conducting business on a global basis
Door-In-The-Face Technique
Determined Detractors
Shaping
Local Strategy
36. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Field Observation
Knowledge Function
Order Effects
Instrumental (operant) Conditioning
37. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Theory-of-Reasoned-Action (TRA) Model
Global Strategy
Socialization Agent
Differential Decay
38. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Single-Variable Indexes
Narrowcast Messages
Exploitive Targeting
Informal Communication Source
39. The number of consumers exposed to a message and how they react
Modeling (observational/vicarious learning)
Exposure Effects
Ego-Defensive Function
Societal Marketing Concept
40. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Sale Effects
Class Consciousness
Tricomponent Attitude Model
Megabrands
41. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Advertising Resonance
Informal Communication Source
Foot-In-The-Door Technique
Neo-Pavlovian Conditioning
42. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Sleeper Effect
Value-Expressive Function
Objective Measures
Narrowcast Messages
43. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Behavioral Learning
Objective Measures
Core Values
Addressable Advertising
44. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Internal Attributions
Determined Detractors
Global Strategy
Culture
45. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Country-of-Origin Effects
Functional Approach
Stimulus Generalization
Rokeach Value Survey
46. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Generation X
Consumer Fieldwork
Retrieval
Instrumental (operant) Conditioning
47. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Cross-Cultural Consumer Analysis
Institutional Advertising
Media Strategy
Formal Communication Source
48. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Attribution Theory
Central Route to Persuasion
Sex Roles
Modeling (observational/vicarious learning)
49. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Self-Perception Theory
World Brand
Communication Feedback
Viral Marketing
50. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
New Media
Local Strategy
Defensive Attribution
Peripheral Route to Persuasion
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