Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The practice of marketing a whole line of company products under the same brand name






2. A theory of learning based on mental information processing - often in response to problem solving






3. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






4. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






5. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






6. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






7. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






8. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






9. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






10. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






11. Attribution theory suggests that consumers are likely to credit their successes to outside sources






12. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






13. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






14. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






15. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






16. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






17. The process by which we recover information from long-term storage






18. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






19. The ability to select a specific stimulus from among similar stimuli because of perceived differences






20. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






21. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






22. Consumers judge a products performance and attribute its success or failure to the product itself






23. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






24. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






25. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






26. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






27. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






28. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






29. Making the same response to a slightly different stimuli






30. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






31. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






32. When consumers feel that another person is responsible for either positive or negative product performance






33. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






34. Psychographic/demographic descriptions of the audience of a specific medium






35. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






36. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






37. Determination if an advertisement increased a product's sales






38. A series of personal evaluations an individual uses to put himself or herself into a social class






39. Individuals inferences or judgements as to the causes of their own behavior






40. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






41. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






42. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






43. Determination if the marketing message was correctly receiver - understood - and interpreted






44. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






45. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






46. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






47. Priorities and codes of conduct that both affects and reflects the character of American society






48. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






49. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






50. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)