Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






2. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






3. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






4. The process by which we recover information from long-term storage






5. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






6. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






7. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






8. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






9. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






10. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






11. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






12. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






13. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






14. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






15. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






16. When consumers feel that another person is responsible for either positive or negative product performance






17. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






18. A series of personal evaluations an individual uses to put himself or herself into a social class






19. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






20. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






21. The perceived honesty and objectivity of the source of the communication






22. Consumers judge a products performance and attribute its success or failure to the product itself






23. Customizing both product and communications programs by area or country when conducting business on a global basis






24. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






25. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






26. A theory of learning based on mental information processing - often in response to problem solving






27. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






28. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






29. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






30. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






31. The premise that observable responses to specific external stimuli signal that learning has taken place






32. Wordplay - often used to create a double meaning - used in combination with a relevant picture






33. Caused by confusion with competing ads - and make informational retrieval difficult






34. Making the same response to a slightly different stimuli






35. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






36. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






37. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






38. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






39. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






40. Advertising designed to promote a favorable company image rather than specific products






41. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






42. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






43. Phenomenon in which people forget the source of a message buy remember the message itself






44. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






45. Individuals inferences or judgements as to the causes of their own behavior






46. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






47. Standardizing both product and communications programs when conducting business on a global basis






48. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






49. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






50. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior