Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






2. When two brand names are featured on a single product






3. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






4. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






5. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






6. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






7. Wordplay - often used to create a double meaning - used in combination with a relevant picture






8. The silent - mental repetition of material






9. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






10. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






11. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






12. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






13. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






14. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






15. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






16. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






17. Priorities and codes of conduct that both affects and reflects the character of American society






18. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






19. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






20. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






21. Born between 1965-1979 - post baby boomer segment






22. Determination if the marketing message was correctly receiver - understood - and interpreted






23. Caused by confusion with competing ads - and make informational retrieval difficult






24. Focused on the degree of personal relevance that the product or purchase holds for the consumer






25. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






26. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






27. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






28. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






29. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






30. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






31. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






32. Attribution theory suggests that consumers are likely to credit their successes to outside sources






33. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






34. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






35. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






36. The process by which we recover information from long-term storage






37. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






38. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






39. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






40. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






41. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






42. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






43. Researchers who participate in the environment that they are studying without notifying those who are being observed






44. When consumers feel that another person is responsible for either positive or negative product performance






45. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






46. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






47. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






48. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






49. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






50. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior