Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






2. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






3. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






4. Attribution theory suggests that consumers are likely to credit their successes to outside sources






5. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






6. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






7. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






8. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






9. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






10. Standardizing both product and communications programs when conducting business on a global basis






11. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






12. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






13. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






14. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






15. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






16. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






17. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






18. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






19. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






20. The practice of marketing a whole line of company products under the same brand name






21. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






22. The premise that observable responses to specific external stimuli signal that learning has taken place






23. The process by which we recover information from long-term storage






24. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






25. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






26. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






27. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






28. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






29. A theory of learning based on mental information processing - often in response to problem solving






30. Persistent critics of marketers who initiate bad publicity online






31. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






32. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






33. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






34. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






35. Customizing both product and communications programs by area or country when conducting business on a global basis






36. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






37. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






38. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






39. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






40. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






41. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






42. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






43. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






44. Psychographic/demographic descriptions of the audience of a specific medium






45. When consumers feel that another person is responsible for either positive or negative product performance






46. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






47. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






48. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






49. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






50. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters