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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Priorities and codes of conduct that both affects and reflects the character of American society






2. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






3. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






4. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






5. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






6. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






7. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






8. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






9. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






10. The perceived honesty and objectivity of the source of the communication






11. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






12. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






13. Individuals inferences or judgements as to the causes of their own behavior






14. The number of consumers exposed to a message and how they react






15. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






16. Addressable communications that are significantly more response measured than traditional broadcast measures






17. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






18. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






19. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






20. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






21. The practice of marketing a whole line of company products under the same brand name






22. Standardizing both product and communications programs when conducting business on a global basis






23. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






24. Determination if an advertisement increased a product's sales






25. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






26. Psychographic/demographic descriptions of the audience of a specific medium






27. Consumers judge a products performance and attribute its success or failure to the product itself






28. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






29. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






30. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






31. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






32. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






33. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






34. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






35. Researchers who participate in the environment that they are studying without notifying those who are being observed






36. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






37. A theory of learning based on mental information processing - often in response to problem solving






38. The process by which we recover information from long-term storage






39. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






40. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






41. The ability to select a specific stimulus from among similar stimuli because of perceived differences






42. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






43. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






44. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






45. Attribution theory suggests that consumers are likely to credit their successes to outside sources






46. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






47. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






48. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






49. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






50. The silent - mental repetition of material






Can you answer 50 questions in 15 minutes?



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