Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






2. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






3. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






4. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






5. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






6. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






7. The practice of marketing a whole line of company products under the same brand name






8. The ability to select a specific stimulus from among similar stimuli because of perceived differences






9. Caused by confusion with competing ads - and make informational retrieval difficult






10. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






11. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






12. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






13. Focused on the degree of personal relevance that the product or purchase holds for the consumer






14. The process by which we recover information from long-term storage






15. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






16. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






17. Determination if an advertisement increased a product's sales






18. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






19. Making the same response to a slightly different stimuli






20. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






21. Customizing both product and communications programs by area or country when conducting business on a global basis






22. Standardizing both product and communications programs when conducting business on a global basis






23. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






24. Determination if the marketing message was correctly receiver - understood - and interpreted






25. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






26. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






27. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






28. Individuals inferences or judgements as to the causes of their own behavior






29. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






30. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






31. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






32. The number of consumers exposed to a message and how they react






33. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






34. Researchers who participate in the environment that they are studying without notifying those who are being observed






35. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






36. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






37. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






38. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






39. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






40. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






41. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






42. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






43. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






44. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






45. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






46. The premise that observable responses to specific external stimuli signal that learning has taken place






47. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






48. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






49. Attribution theory suggests that consumers are likely to credit their successes to outside sources






50. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant