Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






2. Addressable communications that are significantly more response measured than traditional broadcast measures






3. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






4. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






5. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






6. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






7. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






8. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






9. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






10. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






11. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






12. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






13. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






14. Focused on the degree of personal relevance that the product or purchase holds for the consumer






15. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






16. Researchers who participate in the environment that they are studying without notifying those who are being observed






17. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






18. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






19. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






20. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






21. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






22. Determination if an advertisement increased a product's sales






23. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






24. A theory of learning based on mental information processing - often in response to problem solving






25. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






26. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






27. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






28. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






29. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






30. Caused by confusion with competing ads - and make informational retrieval difficult






31. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






32. When consumers feel that another person is responsible for either positive or negative product performance






33. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






34. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






35. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






36. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






37. Phenomenon in which people forget the source of a message buy remember the message itself






38. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






39. Standardizing both product and communications programs when conducting business on a global basis






40. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






41. An unpleasant or negative outcome that also serves to encourage a specific behavior






42. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






43. Priorities and codes of conduct that both affects and reflects the character of American society






44. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






45. Advertising designed to promote a favorable company image rather than specific products






46. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






47. The process by which we recover information from long-term storage






48. Psychographic/demographic descriptions of the audience of a specific medium






49. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






50. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition