Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attribution theory suggests that consumers are likely to credit their successes to outside sources






2. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






3. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






4. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






5. Wordplay - often used to create a double meaning - used in combination with a relevant picture






6. A series of personal evaluations an individual uses to put himself or herself into a social class






7. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






8. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






9. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






10. Making the same response to a slightly different stimuli






11. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






12. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






13. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






14. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






15. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






16. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






17. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






18. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






19. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






20. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






21. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






22. Standardizing both product and communications programs when conducting business on a global basis






23. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






24. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






25. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






26. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






27. The amount of status members of one social class have in comparison with members of other social classes






28. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






29. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






30. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






31. Priorities and codes of conduct that both affects and reflects the character of American society






32. An unpleasant or negative outcome that also serves to encourage a specific behavior






33. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






34. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






35. Researchers who participate in the environment that they are studying without notifying those who are being observed






36. Born between 1965-1979 - post baby boomer segment






37. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






38. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






39. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






40. The process by which we recover information from long-term storage






41. Determination if an advertisement increased a product's sales






42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






43. The ability to select a specific stimulus from among similar stimuli because of perceived differences






44. Phenomenon in which people forget the source of a message buy remember the message itself






45. Psychographic/demographic descriptions of the audience of a specific medium






46. The premise that observable responses to specific external stimuli signal that learning has taken place






47. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






48. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






49. Focused on the degree of personal relevance that the product or purchase holds for the consumer






50. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions