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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persistent critics of marketers who initiate bad publicity online
Mixed Strategies
Chunking
Determined Detractors
Marketing Ethics
2. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Aided Recall
Content Analysis
Addressable Messages
Exposure Effects
3. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Cognitive Associative Learning
Social Class
Audience Profile
Socialization Agent
4. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Order Effects
Subjective Measures
Attitude-Toward-Behavior Model
Communication Feedback
5. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Source Credibility
Sex Roles
Global Strategy
Defensive Attribution
6. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Field Observation
Country-of-Origin Effects
Market Maven
Media Strategy
7. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Exploitive Targeting
Local Strategy
Consumer Socialization
Sleeper Effect
8. Making the same response to a slightly different stimuli
Negative Reinforcement
Stimulus Generalization
Elaboration Likelihood Model (ELM)
Informal Communication Source
9. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Generation Y
Consumer Ethics
Ego-Defensive Function
Branded Entertainment
10. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
External Attributions
Marketing Ethics
Stimulus-Response Learning
Behavioral Learning
11. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
New Media
Global Strategy
Consumer Generated Media
Unaided Recall
12. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Neo-Pavlovian Conditioning
Advertising Resonance
Branded Entertainment
Field Observation
13. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Behavioral Learning
Shaping
Media Strategy
Rokeach Value Survey
14. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Central Route to Persuasion
Exposure Effects
Differential Decay
Stimulus Discrimination
15. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Exposure Effects
Rokeach Value Survey
Licensing
Information Processing
16. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Socialization of Family Members
Attitude-Toward-Object Model
Consumer Fieldwork
Corrective Advertising
17. The number of consumers exposed to a message and how they react
Information Processing
Exposure Effects
Baby Boomers
Unaided Recall
18. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Cross-Cultural Consumer Analysis
Cognitive Dissonance Theory
Value-Expressive Function
Attitude-Toward-Object Model
19. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Cognitive Dissonance Theory
Media Strategy
Addressable Messages
Theory-of-Reasoned-Action (TRA) Model
20. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Multiattribute Attitude Models
Intention-to-Buy Scales
Tricomponent Attitude Model
New Media
21. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Family Branding
Rokeach Value Survey
Cognitive Dissonance Theory
Modeling (observational/vicarious learning)
22. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
PRIZM NE
Country-of-Origin Effects
Instrumental (operant) Conditioning
Attributions Toward Others
23. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Passive Learning
Megabrands
Negative Reinforcement
Central Route to Persuasion
24. Researchers who participate in the environment that they are studying without notifying those who are being observed
Social Status
Audience Profile
Participant Observers
Functional Approach
25. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Elaboration Likelihood Model (ELM)
Stimulus Discrimination
Door-In-The-Face Technique
Neo-Pavlovian Conditioning
26. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Differential Decay
Self-Perception Theory
Addressable Advertising
Single-Variable Indexes
27. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Sale Effects
Local Strategy
Addressable Messages
Order Effects
28. When two brand names are featured on a single product
Content Analysis
Co-Branding
Market Maven
Source Amnesia
29. The perceived honesty and objectivity of the source of the communication
Index of Status Characteristics
Source Credibility
Culture
Hemispheric Lateralizatio
30. An unpleasant or negative outcome that also serves to encourage a specific behavior
Modeling (observational/vicarious learning)
Intention-to-Buy Scales
Aided Recall
Negative Reinforcement
31. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Addressable Messages
Broadcast Model
Hemispheric Lateralizatio
Consumer Fieldwork
32. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Field Observation
Passive Learning
Narrowcast Messages
Classical Conditioning
33. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
PRIZM NE
Baby Boomers
Culture
Content Analysis
34. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Mixed Strategies
Buzz Agents
Class Consciousness
Door-In-The-Face Technique
35. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Theory-of-Reasoned-Action (TRA) Model
Socialization Agent
Defensive Attribution
Addressable Messages
36. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Foot-In-The-Door Technique
Central Route to Persuasion
Baby Boomers
Market Maven
37. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Objective Measures
Product Standardization
Value-Expressive Function
Physiological Measures
38. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Media Strategy
Communication Feedback
Cognitive Dissonance Theory
Generation Y
39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Tricomponent Attitude Model
Institutional Advertising
Modeling (observational/vicarious learning)
Peripheral Route to Persuasion
40. A theory of learning based on mental information processing - often in response to problem solving
Family Branding
Cognitive Learning
Audience Profile
Order Effects
41. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Product Standardization
Socioeconomic Status Score
New Media
Geodemographic Clusters
42. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Ego-Defensive Function
Subjective Measures
Comparative Advertising
Culture
43. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Order Effects
Consumer Generated Media
Social Status
Cognitive Associative Learning
44. Individuals inferences or judgements as to the causes of their own behavior
Broadcast Model
Co-Branding
Peripheral Route to Persuasion
Self-Perception Theory
45. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Rokeach Value Survey
Stimulus Discrimination
Consumer Socialization
Field Observation
46. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Licensing
Local Strategy
Consumer Socialization
Exploitive Targeting
47. Phenomenon in which people forget the source of a message buy remember the message itself
Source Amnesia
Subjective Measures
Attributions Toward Things
Negative Reinforcement
48. Standardizing both product and communications programs when conducting business on a global basis
Global Strategy
Neo-Pavlovian Conditioning
Index of Status Characteristics
Persuasion Effects
49. Addressable communications that are significantly more response measured than traditional broadcast measures
Positive Reinforcement
Cognitive Learning
Narrowcast Messages
Composite-Variable Indexes
50. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Positive Reinforcement
Megabrands
Societal Marketing Concept
Attitude-Toward-the-Ad Models