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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Family Branding
Cross-Cultural Consumer Analysis
Theory-of-Reasoned-Action (TRA) Model
Retrieval
2. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Social Class
Functional Approach
Culture
Generation X
3. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Consumer Involvement
Stimulus Discrimination
Market Maven
Behavioral Learning
4. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Utilitarian Function
Geodemographic Clusters
Attitude-Toward-the-Ad Models
Attitudinal Measures
5. Determination if an advertisement increased a product's sales
Utilitarian Function
Hemispheric Lateralizatio
Traditional Family Life Cycle
Sale Effects
6. Allowing a well-known brand name to be affixed to products of another manufacturer
Physiological Measures
Attitude-Toward-Behavior Model
Licensing
Comparative Advertising
7. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Mixed Strategies
Generation Y
Field Observation
Peripheral Route to Persuasion
8. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
PRIZM NE
Persuasion Effects
Media Strategy
Megabrands
9. The amount of status members of one social class have in comparison with members of other social classes
Socialization Agent
Generation X
Social Status
Global Strategy
10. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Defensive Attribution
Advertising Wearout
Content Analysis
Generation X
11. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Defensive Attribution
Single-Variable Indexes
Socioeconomic Status Score
Instrumental (operant) Conditioning
12. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Generation Y
Marketing Ethics
Co-Branding
Media Strategy
13. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Intention-to-Buy Scales
Door-In-The-Face Technique
Consumer Fieldwork
Interference Effects
14. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Sale Effects
Class Consciousness
Socioeconomic Status Score
Buzz Agents
15. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Medium
Product Standardization
Modeling (observational/vicarious learning)
Rehearsal
16. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Media Strategy
Sex Roles
Cognitive Learning
Defensive Attribution
17. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Cross-Cultural Consumer Analysis
Branded Entertainment
Social Class
External Attributions
18. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Medium
Mixed Strategies
Comparative Advertising
Modeling (observational/vicarious learning)
19. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Family Branding
Addressable Advertising
Defensive Attribution
Marketing Ethics
20. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Addressable Advertising
Cognitive Dissonance Theory
Communication Feedback
Class Consciousness
21. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Tricomponent Attitude Model
Consumer Socialization
Comparative Advertising
Mixed Strategies
22. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Field Observation
Class Consciousness
Unaided Recall
Participant Observers
23. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Rehearsal
Institutional Advertising
PRIZM NE
Covert - Masked or Stealth Marketing
24. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Media Strategy
Addressable Messages
Comparative Advertising
Culture
25. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Informal Communication Source
Participant Observers
Knowledge Function
External Attributions
26. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Consumer Generated Media
Foot-In-The-Door Technique
Co-Branding
Consumer Socialization
27. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Viral Marketing
Behavioral Learning
Theory-of-Reasoned-Action (TRA) Model
Classical Conditioning
28. A theory of learning based on mental information processing - often in response to problem solving
Generation Y
Social Class
Composite-Variable Indexes
Cognitive Learning
29. Individuals inferences or judgements as to the causes of their own behavior
Hemispheric Lateralizatio
Baby Boomers
Self-Perception Theory
Determined Detractors
30. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Attitude-Toward-Object Model
Shaping
Participant Observers
Retrieval
31. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Buzz Agents
Shaping
Defensive Attribution
Functional Approach
32. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Co-Branding
Consumer Fieldwork
Broadcast Model
Cognitive Associative Learning
33. The practice of marketing a whole line of company products under the same brand name
Family Branding
Mixed Strategies
Cognitive Dissonance Theory
Negative Reinforcement
34. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
PRIZM NE
Ego-Defensive Function
Tricomponent Attitude Model
Addressable Messages
35. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Utilitarian Function
Central Route to Persuasion
Country-of-Origin Effects
Advertising Wearout
36. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Cognitive Ages
Attitude-Toward-Object Model
Stimulus-Response Learning
Traditional Family Life Cycle
37. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Rokeach Value Survey
Internal Attributions
Branded Entertainment
Socioeconomic Status Score
38. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Generation X
Door-In-The-Face Technique
Cognitive Learning
Theory of Planned Behavior
39. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Advertising Resonance
Social Class
Exposure Effects
Source Credibility
40. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Foot-In-The-Door Technique
Social Class
Attitude-Toward-Object Model
Licensing
41. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Differential Decay
Composite-Variable Indexes
Theory of Trying to Consume
Positive Reinforcement
42. When two brand names are featured on a single product
Local Strategy
Utilitarian Function
Consumer Involvement
Co-Branding
43. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Recognition and Recall Tests
Instrumental (operant) Conditioning
Licensing
Viral Marketing
44. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Market Maven
Shaping
Tricomponent Attitude Model
Co-Branding
45. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Passive Learning
Ego-Defensive Function
Socialization of Family Members
Exploitive Targeting
46. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Tricomponent Attitude Model
Rehearsal
Marketing Ethics
Social Status
47. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Consumer Ethics
Mixed Strategies
Baby Boomers
Unaided Recall
48. The silent - mental repetition of material
Exploitive Targeting
Social Class
Rehearsal
Internal Attributions
49. Researchers who participate in the environment that they are studying without notifying those who are being observed
Participant Observers
Attitude-Toward-the-Ad Models
Classical Conditioning
Content Analysis
50. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Attribution Theory
Corrective Advertising
Single-Variable Indexes
Baby Boomers