Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Phenomenon in which people forget the source of a message buy remember the message itself






2. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






3. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






4. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






5. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






6. A theory of learning based on mental information processing - often in response to problem solving






7. The silent - mental repetition of material






8. Psychographic/demographic descriptions of the audience of a specific medium






9. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






10. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






11. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






12. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






13. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






14. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






15. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






16. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






17. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






18. Advertising designed to promote a favorable company image rather than specific products






19. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






20. Researchers who participate in the environment that they are studying without notifying those who are being observed






21. Attribution theory suggests that consumers are likely to credit their successes to outside sources






22. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






23. The practice of marketing a whole line of company products under the same brand name






24. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






25. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






26. Making the same response to a slightly different stimuli






27. Focused on the degree of personal relevance that the product or purchase holds for the consumer






28. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






29. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






30. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






31. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






32. Customizing both product and communications programs by area or country when conducting business on a global basis






33. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






34. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






35. The ability to select a specific stimulus from among similar stimuli because of perceived differences






36. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






37. Consists of events that strengthen the likelihood of a specific response






38. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






39. Allowing a well-known brand name to be affixed to products of another manufacturer






40. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






41. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






42. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






43. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






44. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






45. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






46. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






47. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






48. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






49. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






50. The amount of status members of one social class have in comparison with members of other social classes