Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






2. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






3. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






4. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






5. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






6. The practice of marketing a whole line of company products under the same brand name






7. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






8. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






9. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






10. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






11. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






12. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






13. Attribution theory suggests that consumers are likely to credit their successes to outside sources






14. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






15. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






16. Wordplay - often used to create a double meaning - used in combination with a relevant picture






17. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






18. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






19. Consumers judge a products performance and attribute its success or failure to the product itself






20. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






21. When consumers recode what they have already encoded to include largest amounts of information






22. Determination if the marketing message was correctly receiver - understood - and interpreted






23. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






24. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






25. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






26. Focused on the degree of personal relevance that the product or purchase holds for the consumer






27. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






28. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






29. When consumers feel that another person is responsible for either positive or negative product performance






30. The premise that observable responses to specific external stimuli signal that learning has taken place






31. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






32. Standardizing both product and communications programs when conducting business on a global basis






33. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






34. An unpleasant or negative outcome that also serves to encourage a specific behavior






35. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






36. Customizing both product and communications programs by area or country when conducting business on a global basis






37. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






38. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






39. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






40. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






41. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






42. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






43. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






44. The perceived honesty and objectivity of the source of the communication






45. Born between 1965-1979 - post baby boomer segment






46. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






47. Researchers who participate in the environment that they are studying without notifying those who are being observed






48. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






49. The amount of status members of one social class have in comparison with members of other social classes






50. Making the same response to a slightly different stimuli