Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






2. The amount of status members of one social class have in comparison with members of other social classes






3. A theory of learning based on mental information processing - often in response to problem solving






4. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






5. A series of personal evaluations an individual uses to put himself or herself into a social class






6. Born between 1965-1979 - post baby boomer segment






7. Focused on the degree of personal relevance that the product or purchase holds for the consumer






8. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






9. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






10. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






11. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






12. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






13. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






14. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






15. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






16. The premise that observable responses to specific external stimuli signal that learning has taken place






17. The perceived honesty and objectivity of the source of the communication






18. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






19. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






20. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






21. Caused by confusion with competing ads - and make informational retrieval difficult






22. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






23. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






24. When two brand names are featured on a single product






25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






26. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






27. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






28. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






29. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






30. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






31. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






32. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






33. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






34. The process by which we recover information from long-term storage






35. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






36. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






37. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






38. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






39. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






40. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






41. Priorities and codes of conduct that both affects and reflects the character of American society






42. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






43. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






44. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






45. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






46. Determination if the marketing message was correctly receiver - understood - and interpreted






47. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






48. The practice of marketing a whole line of company products under the same brand name






49. Addressable communications that are significantly more response measured than traditional broadcast measures






50. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability