Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






2. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






3. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






4. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






5. The practice of marketing a whole line of company products under the same brand name






6. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






7. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






8. Consumers judge a products performance and attribute its success or failure to the product itself






9. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






10. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






11. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






12. Wordplay - often used to create a double meaning - used in combination with a relevant picture






13. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






14. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






15. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






16. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






17. Standardizing both product and communications programs when conducting business on a global basis






18. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






19. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






20. The process by which we recover information from long-term storage






21. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






22. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






23. Determination if the marketing message was correctly receiver - understood - and interpreted






24. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






25. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






26. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






27. The premise that observable responses to specific external stimuli signal that learning has taken place






28. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






29. The amount of status members of one social class have in comparison with members of other social classes






30. Customizing both product and communications programs by area or country when conducting business on a global basis






31. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






32. A series of personal evaluations an individual uses to put himself or herself into a social class






33. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






34. Consists of events that strengthen the likelihood of a specific response






35. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






36. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






37. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






38. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






39. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






40. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






41. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






42. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






43. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






44. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






45. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






46. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






47. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






48. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






49. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






50. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points