Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






2. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






3. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






4. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






5. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






6. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






7. Caused by confusion with competing ads - and make informational retrieval difficult






8. Focused on the degree of personal relevance that the product or purchase holds for the consumer






9. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






10. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






11. Psychographic/demographic descriptions of the audience of a specific medium






12. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






13. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






14. Phenomenon in which people forget the source of a message buy remember the message itself






15. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






16. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






17. Standardizing both product and communications programs when conducting business on a global basis






18. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






19. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






20. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






21. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






22. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






23. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






24. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






25. Researchers who participate in the environment that they are studying without notifying those who are being observed






26. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






27. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






28. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






29. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






30. Wordplay - often used to create a double meaning - used in combination with a relevant picture






31. An unpleasant or negative outcome that also serves to encourage a specific behavior






32. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






33. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






34. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






35. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






36. Addressable communications that are significantly more response measured than traditional broadcast measures






37. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






38. A theory of learning based on mental information processing - often in response to problem solving






39. When consumers feel that another person is responsible for either positive or negative product performance






40. When consumers recode what they have already encoded to include largest amounts of information






41. Persistent critics of marketers who initiate bad publicity online






42. The amount of status members of one social class have in comparison with members of other social classes






43. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






44. When two brand names are featured on a single product






45. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






46. Attribution theory suggests that consumers are likely to credit their successes to outside sources






47. The practice of marketing a whole line of company products under the same brand name






48. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






49. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






50. Individuals born between 1946 and 1964 (approx. 40% of the adult population)