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Test your basic knowledge |
Consumer Behavior
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Subject
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business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Rehearsal
Sex Roles
Sleeper Effect
Shaping
2. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Field Observation
Determined Detractors
Attitude-Toward-the-Ad Models
Attitude-Toward-Object Model
3. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Defensive Attribution
Exploitive Targeting
Door-In-The-Face Technique
Consumer Socialization
4. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Source Amnesia
Product Standardization
Formal Communication Source
Unaided Recall
5. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Behavioral Learning
Baby Boomers
Attributions Toward Others
Functional Approach
6. The silent - mental repetition of material
Class Consciousness
Rehearsal
Attitudinal Measures
Self-Perception Theory
7. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Cognitive Learning
Social Class
Sex Roles
Attitudinal Measures
8. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Consumer Generated Media
Audience Profile
Intention-to-Buy Scales
Attributions Toward Others
9. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Theory-of-Reasoned-Action (TRA) Model
Viral Marketing
Index of Status Characteristics
Socialization Agent
10. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Defensive Attribution
Traditional Family Life Cycle
Participant Observers
Consumer Fieldwork
11. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Corrective Advertising
Social Class
Elaboration Likelihood Model (ELM)
Core Values
12. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Generation Y
Behavioral Learning
Core Values
Communication Feedback
13. The premise that observable responses to specific external stimuli signal that learning has taken place
Marketing Ethics
Theory of Trying to Consume
Stimulus-Response Learning
Multiattribute Attitude Models
14. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Attitude-Toward-Behavior Model
Self-Perception Theory
Composite-Variable Indexes
Societal Marketing Concept
15. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Exposure Effects
Generation Y
Country-of-Origin Effects
Tricomponent Attitude Model
16. Phenomenon in which people forget the source of a message buy remember the message itself
Consumer Ethics
Ego-Defensive Function
Attribution Theory
Source Amnesia
17. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Sleeper Effect
Attitude-Toward-the-Ad Models
Order Effects
Global Strategy
18. When two brand names are featured on a single product
Attitudinal Measures
Interference Effects
Geodemographic Clusters
Co-Branding
19. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Addressable Advertising
Elaboration Likelihood Model (ELM)
Intention-to-Buy Scales
Culture
20. Advertising designed to promote a favorable company image rather than specific products
Interference Effects
Global Strategy
Institutional Advertising
Persuasion Effects
21. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Attributions Toward Things
Physiological Measures
Theory of Trying to Consume
Utilitarian Function
22. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Co-Branding
New Media
Theory of Trying to Consume
Neo-Pavlovian Conditioning
23. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Covert - Masked or Stealth Marketing
Traditional Family Life Cycle
Modeling (observational/vicarious learning)
Formal Communication Source
24. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Country-of-Origin Effects
Defensive Attribution
Chunking
Viral Marketing
25. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Addressable Advertising
Baby Boomers
Social Class
26. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Informal Communication Source
Viral Marketing
Index of Status Characteristics
Corrective Advertising
27. A series of personal evaluations an individual uses to put himself or herself into a social class
Attitudinal Measures
Informal Communication Source
Subjective Measures
Value-Expressive Function
28. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Consumer Socialization
Sale Effects
Marketing Ethics
Door-In-The-Face Technique
29. Determination if the marketing message was correctly receiver - understood - and interpreted
Knowledge Function
Index of Status Characteristics
Persuasion Effects
Advertising Wearout
30. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Socialization Agent
Determined Detractors
Participant Observers
Broadcast Model
31. The perceived honesty and objectivity of the source of the communication
Behavioral Learning
Consumer Involvement
Social Status
Source Credibility
32. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
External Attributions
Door-In-The-Face Technique
Socialization of Family Members
Country-of-Origin Effects
33. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Attitude-Toward-Object Model
Physiological Measures
Interference Effects
Intention-to-Buy Scales
34. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Order Effects
Value-Expressive Function
Determined Detractors
External Attributions
35. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Addressable Advertising
Consumer Socialization
PRIZM NE
Physiological Measures
36. Consumers judge a products performance and attribute its success or failure to the product itself
Attributions Toward Things
Classical Conditioning
Hemispheric Lateralizatio
Unaided Recall
37. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Product Standardization
Audience Profile
Baby Boomers
Defensive Attribution
38. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Socioeconomic Status Score
Instrumental (operant) Conditioning
Traditional Family Life Cycle
Comparative Advertising
39. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Cognitive Associative Learning
Content Analysis
Recognition and Recall Tests
Local Strategy
40. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Attitude-Toward-Behavior Model
Consumer Involvement
Marketing Ethics
Classical Conditioning
41. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Broadcast Model
Attribution Theory
Negative Reinforcement
Index of Status Characteristics
42. A theory of learning based on mental information processing - often in response to problem solving
Broadcast Model
Negative Reinforcement
Attitude-Toward-Behavior Model
Cognitive Learning
43. Standardizing both product and communications programs when conducting business on a global basis
Foot-In-The-Door Technique
Global Strategy
Core Values
Sleeper Effect
44. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Stimulus-Response Learning
Participant Observers
Differential Decay
Exploitive Targeting
45. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Media Strategy
Utilitarian Function
Covert - Masked or Stealth Marketing
Ego-Defensive Function
46. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Theory of Trying to Consume
Peripheral Route to Persuasion
Socioeconomic Status Score
Ego-Defensive Function
47. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Mixed Strategies
Foot-In-The-Door Technique
Composite-Variable Indexes
Information Processing
48. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
World Brand
Market Maven
Elaboration Likelihood Model (ELM)
Family Branding
49. Persistent critics of marketers who initiate bad publicity online
Cognitive Dissonance Theory
Attributions Toward Others
Consumer Socialization
Determined Detractors
50. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product
Mixed Strategies
Neo-Pavlovian Conditioning
Advertising Resonance
Socioeconomic Status Score
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