Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






2. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






3. Caused by confusion with competing ads - and make informational retrieval difficult






4. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






5. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






6. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






7. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






8. The practice of marketing a whole line of company products under the same brand name






9. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






10. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






11. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






12. Allowing a well-known brand name to be affixed to products of another manufacturer






13. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






14. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






15. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






16. The amount of status members of one social class have in comparison with members of other social classes






17. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






18. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






19. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






20. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






21. Wordplay - often used to create a double meaning - used in combination with a relevant picture






22. Psychographic/demographic descriptions of the audience of a specific medium






23. Standardizing both product and communications programs when conducting business on a global basis






24. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






25. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






26. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






27. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






28. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






29. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






30. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






31. Focused on the degree of personal relevance that the product or purchase holds for the consumer






32. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






33. The process by which we recover information from long-term storage






34. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






35. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






36. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






37. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






38. Determination if an advertisement increased a product's sales






39. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






40. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






41. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






42. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






43. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






44. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






45. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






46. The ability to select a specific stimulus from among similar stimuli because of perceived differences






47. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






48. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






49. Making the same response to a slightly different stimuli






50. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.