Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






2. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






3. Determination if the marketing message was correctly receiver - understood - and interpreted






4. Allowing a well-known brand name to be affixed to products of another manufacturer






5. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






6. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






7. The premise that observable responses to specific external stimuli signal that learning has taken place






8. Advertising designed to promote a favorable company image rather than specific products






9. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






10. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






11. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






12. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






13. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






14. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






15. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






16. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






17. When consumers recode what they have already encoded to include largest amounts of information






18. The perceived honesty and objectivity of the source of the communication






19. Psychographic/demographic descriptions of the audience of a specific medium






20. Born between 1965-1979 - post baby boomer segment






21. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






22. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






23. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






24. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






25. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






26. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






27. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






28. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






29. The silent - mental repetition of material






30. Making the same response to a slightly different stimuli






31. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






32. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






33. Attribution theory suggests that consumers are likely to credit their successes to outside sources






34. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






35. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






36. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






37. Caused by confusion with competing ads - and make informational retrieval difficult






38. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






39. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






40. Addressable communications that are significantly more response measured than traditional broadcast measures






41. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






42. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






43. Focused on the degree of personal relevance that the product or purchase holds for the consumer






44. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






45. Wordplay - often used to create a double meaning - used in combination with a relevant picture






46. The process by which we recover information from long-term storage






47. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






48. Priorities and codes of conduct that both affects and reflects the character of American society






49. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






50. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution