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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Shaping
Viral Marketing
Audience Profile
PRIZM NE
2. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Attitude-Toward-Object Model
Exposure Effects
Megabrands
Addressable Advertising
3. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Internal Attributions
Rokeach Value Survey
Branded Entertainment
Cognitive Ages
4. When consumers feel that another person is responsible for either positive or negative product performance
Chunking
Participant Observers
Generation X
Attributions Toward Others
5. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Culture
Megabrands
Exploitive Targeting
Corrective Advertising
6. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Knowledge Function
Attitude-Toward-Behavior Model
New Media
Formal Communication Source
7. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Product Standardization
Sleeper Effect
Marketing Ethics
Tricomponent Attitude Model
8. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Corrective Advertising
Covert - Masked or Stealth Marketing
Branded Entertainment
Narrowcast Messages
9. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Stimulus-Response Learning
Mixed Strategies
Source Amnesia
10. The premise that observable responses to specific external stimuli signal that learning has taken place
Stimulus-Response Learning
Cognitive Learning
Co-Branding
Modeling (observational/vicarious learning)
11. The silent - mental repetition of material
Broadcast Model
Rehearsal
Neo-Pavlovian Conditioning
Index of Status Characteristics
12. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Passive Learning
Neo-Pavlovian Conditioning
Aided Recall
Internal Attributions
13. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Traditional Family Life Cycle
Single-Variable Indexes
Baby Boomers
Central Route to Persuasion
14. Making the same response to a slightly different stimuli
Stimulus Generalization
Rokeach Value Survey
Objective Measures
Peripheral Route to Persuasion
15. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Theory of Trying to Consume
Attitude-Toward-Object Model
Sleeper Effect
Order Effects
16. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Foot-In-The-Door Technique
Theory of Trying to Consume
Stimulus-Response Learning
Tricomponent Attitude Model
17. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Consumer Ethics
Mixed Strategies
Attribution Theory
Order Effects
18. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Functional Approach
Consumer Fieldwork
Utilitarian Function
Modeling (observational/vicarious learning)
19. When consumers recode what they have already encoded to include largest amounts of information
Attribution Theory
Generation X
Traditional Family Life Cycle
Chunking
20. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Index of Status Characteristics
Societal Marketing Concept
Socialization Agent
Attributions Toward Others
21. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Exposure Effects
Neo-Pavlovian Conditioning
Classical Conditioning
Positive Reinforcement
22. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Elaboration Likelihood Model (ELM)
Buzz Agents
Exposure Effects
Rehearsal
23. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Communication Feedback
Attribution Theory
Foot-In-The-Door Technique
Core Values
24. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
Mixed Strategies
Door-In-The-Face Technique
Attitude-Toward-Behavior Model
Theory-of-Reasoned-Action (TRA) Model
25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Advertising Resonance
Media Strategy
Rokeach Value Survey
26. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Positive Reinforcement
Media Strategy
Chunking
Composite-Variable Indexes
27. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Participant Observers
Licensing
Narrowcast Messages
Advertising Wearout
28. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Attribution Theory
Unaided Recall
Generation Y
Addressable Messages
29. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Traditional Family Life Cycle
Communication Feedback
Consumer Generated Media
Intention-to-Buy Scales
30. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Modeling (observational/vicarious learning)
Subjective Measures
Composite-Variable Indexes
Theory of Planned Behavior
31. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Global Strategy
Rehearsal
Formal Communication Source
Media Strategy
32. The number of consumers exposed to a message and how they react
Informal Communication Source
Subjective Measures
Exposure Effects
Attributions Toward Others
33. Persistent critics of marketers who initiate bad publicity online
Attitude-Toward-Object Model
Positive Reinforcement
Sleeper Effect
Determined Detractors
34. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Branded Entertainment
Aided Recall
Defensive Attribution
Cross-Cultural Consumer Analysis
35. Priorities and codes of conduct that both affects and reflects the character of American society
Traditional Family Life Cycle
Positive Reinforcement
Core Values
Central Route to Persuasion
36. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Recognition and Recall Tests
Country-of-Origin Effects
Megabrands
Encoding
37. Researchers who participate in the environment that they are studying without notifying those who are being observed
Tricomponent Attitude Model
Participant Observers
Elaboration Likelihood Model (ELM)
Determined Detractors
38. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Retrieval
Consumer Generated Media
Audience Profile
Value-Expressive Function
39. The perceived honesty and objectivity of the source of the communication
Source Credibility
Advertising Resonance
Buzz Agents
Positive Reinforcement
40. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Hemispheric Lateralizatio
Participant Observers
Sex Roles
Attitude-Toward-the-Ad Models
41. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Retrieval
Socialization Agent
Consumer Involvement
Instrumental (operant) Conditioning
42. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
External Attributions
Sale Effects
Sex Roles
Socialization Agent
43. The ability to select a specific stimulus from among similar stimuli because of perceived differences
World Brand
Socialization Agent
Chunking
Stimulus Discrimination
44. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Baby Boomers
Classical Conditioning
Consumer Involvement
Generation X
45. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Positive Reinforcement
Utilitarian Function
Consumer Socialization
Advertising Resonance
46. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior
Attitude-Toward-the-Ad Models
Cross-Cultural Consumer Analysis
New Media
Global Strategy
47. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Attitude-Toward-the-Ad Models
Family Branding
Cognitive Dissonance Theory
Rokeach Value Survey
48. Consists of events that strengthen the likelihood of a specific response
Positive Reinforcement
Attitude-Toward-the-Ad Models
Cross-Cultural Consumer Analysis
Viral Marketing
49. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Negative Reinforcement
Information Processing
Aided Recall
Unaided Recall
50. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Aided Recall
Single-Variable Indexes
Index of Status Characteristics
Communication Feedback