Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






2. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






3. When two brand names are featured on a single product






4. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






5. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






6. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






7. The silent - mental repetition of material






8. Determination if the marketing message was correctly receiver - understood - and interpreted






9. The practice of marketing a whole line of company products under the same brand name






10. Wordplay - often used to create a double meaning - used in combination with a relevant picture






11. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






12. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






13. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






14. Persistent critics of marketers who initiate bad publicity online






15. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






16. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






17. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






18. Customizing both product and communications programs by area or country when conducting business on a global basis






19. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






20. When consumers feel that another person is responsible for either positive or negative product performance






21. Focused on the degree of personal relevance that the product or purchase holds for the consumer






22. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






23. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






24. The premise that observable responses to specific external stimuli signal that learning has taken place






25. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






26. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






27. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






28. Researchers who participate in the environment that they are studying without notifying those who are being observed






29. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






30. The process by which we recover information from long-term storage






31. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






32. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






33. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






34. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






35. A theory of learning based on mental information processing - often in response to problem solving






36. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






37. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






38. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






39. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






40. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






41. Addressable communications that are significantly more response measured than traditional broadcast measures






42. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






43. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






44. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






45. Standardizing both product and communications programs when conducting business on a global basis






46. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






47. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






48. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






49. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






50. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents