Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






2. An unpleasant or negative outcome that also serves to encourage a specific behavior






3. Customizing both product and communications programs by area or country when conducting business on a global basis






4. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






5. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






6. A series of personal evaluations an individual uses to put himself or herself into a social class






7. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






8. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






9. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






10. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






11. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






12. Determination if the marketing message was correctly receiver - understood - and interpreted






13. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






14. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






15. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






16. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






17. Allowing a well-known brand name to be affixed to products of another manufacturer






18. Priorities and codes of conduct that both affects and reflects the character of American society






19. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






20. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






21. Determination if an advertisement increased a product's sales






22. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






23. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






24. Consumers judge a products performance and attribute its success or failure to the product itself






25. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






26. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






27. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






28. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






29. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






30. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






31. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






32. The process by which we recover information from long-term storage






33. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






34. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






35. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






36. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






37. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






38. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






39. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






40. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






41. When consumers feel that another person is responsible for either positive or negative product performance






42. Researchers who participate in the environment that they are studying without notifying those who are being observed






43. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






44. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






45. The perceived honesty and objectivity of the source of the communication






46. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






47. A theory of learning based on mental information processing - often in response to problem solving






48. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






49. Focused on the degree of personal relevance that the product or purchase holds for the consumer






50. Consists of events that strengthen the likelihood of a specific response