Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising designed to promote a favorable company image rather than specific products






2. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






3. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






4. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






5. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






6. When two brand names are featured on a single product






7. Individuals inferences or judgements as to the causes of their own behavior






8. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






9. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






10. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






11. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






12. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






13. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






14. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






15. Making the same response to a slightly different stimuli






16. Determination if the marketing message was correctly receiver - understood - and interpreted






17. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






18. Determination if an advertisement increased a product's sales






19. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






20. The process by which we recover information from long-term storage






21. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






22. Addressable communications that are significantly more response measured than traditional broadcast measures






23. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






24. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






25. Allowing a well-known brand name to be affixed to products of another manufacturer






26. Priorities and codes of conduct that both affects and reflects the character of American society






27. Researchers who participate in the environment that they are studying without notifying those who are being observed






28. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






29. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






30. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






31. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






32. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






33. Persistent critics of marketers who initiate bad publicity online






34. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






35. A theory of learning based on mental information processing - often in response to problem solving






36. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






37. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






38. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






39. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






40. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






41. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






42. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






43. The premise that observable responses to specific external stimuli signal that learning has taken place






44. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






45. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






46. Customizing both product and communications programs by area or country when conducting business on a global basis






47. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






48. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






49. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






50. A comprehensive theory of the interrelationship among attitudes - intentions and behavior