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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Order Effects
Sex Roles
Buzz Agents
Peripheral Route to Persuasion
2. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Culture
Sex Roles
Marketing Ethics
Attitude-Toward-the-Ad Models
3. The premise that observable responses to specific external stimuli signal that learning has taken place
Order Effects
Attitude-Toward-Behavior Model
Stimulus-Response Learning
Co-Branding
4. Determination if an advertisement increased a product's sales
Sleeper Effect
Participant Observers
Sale Effects
Ego-Defensive Function
5. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Multiattribute Attitude Models
Content Analysis
Hemispheric Lateralizatio
Aided Recall
6. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Media Strategy
Passive Learning
Rokeach Value Survey
Modeling (observational/vicarious learning)
7. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Social Class
Covert - Masked or Stealth Marketing
Attributions Toward Others
Socialization of Family Members
8. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Exploitive Targeting
Unaided Recall
Shaping
Buzz Agents
9. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Defensive Attribution
PRIZM NE
Product Standardization
Information Processing
10. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Attitude-Toward-Object Model
Socialization Agent
Family Branding
Informal Communication Source
11. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Communication Feedback
Content Analysis
Generation Y
Attribution Theory
12. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Rehearsal
Value-Expressive Function
World Brand
Ego-Defensive Function
13. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided
Attitude-Toward-Object Model
Marketing Ethics
Local Strategy
Attitude-Toward-Behavior Model
14. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Foot-In-The-Door Technique
Attributions Toward Things
Traditional Family Life Cycle
Licensing
15. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Intention-to-Buy Scales
Rehearsal
Hemispheric Lateralizatio
Tricomponent Attitude Model
16. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Functional Approach
Field Observation
Broadcast Model
Global Strategy
17. Individuals inferences or judgements as to the causes of their own behavior
Information Processing
Differential Decay
Self-Perception Theory
Aided Recall
18. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Sleeper Effect
Physiological Measures
Class Consciousness
Objective Measures
19. Allowing a well-known brand name to be affixed to products of another manufacturer
Stimulus Discrimination
Licensing
Interference Effects
Addressable Messages
20. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Class Consciousness
Multiattribute Attitude Models
Licensing
Attitude-Toward-Behavior Model
21. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Central Route to Persuasion
Theory-of-Reasoned-Action (TRA) Model
World Brand
Marketing Ethics
22. Priorities and codes of conduct that both affects and reflects the character of American society
Core Values
Culture
Classical Conditioning
Determined Detractors
23. The process by which we recover information from long-term storage
Medium
Consumer Generated Media
Ego-Defensive Function
Retrieval
24. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Consumer Ethics
Theory-of-Reasoned-Action (TRA) Model
Stimulus Discrimination
Rehearsal
25. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Audience Profile
Rokeach Value Survey
Elaboration Likelihood Model (ELM)
Buzz Agents
26. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Intention-to-Buy Scales
Viral Marketing
Generation X
Subjective Measures
27. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Negative Reinforcement
Defensive Attribution
Central Route to Persuasion
Rokeach Value Survey
28. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising
Tricomponent Attitude Model
Corrective Advertising
Information Processing
Informal Communication Source
29. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Broadcast Model
Addressable Advertising
Addressable Messages
Tricomponent Attitude Model
30. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Informal Communication Source
Social Class
Exploitive Targeting
Physiological Measures
31. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Consumer Fieldwork
Consumer Generated Media
Instrumental (operant) Conditioning
Order Effects
32. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Socioeconomic Status Score
Consumer Fieldwork
Field Observation
Content Analysis
33. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Information Processing
Consumer Socialization
Sale Effects
PRIZM NE
34. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Retrieval
Advertising Resonance
Differential Decay
Elaboration Likelihood Model (ELM)
35. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
Determined Detractors
Rehearsal
Shaping
36. An unpleasant or negative outcome that also serves to encourage a specific behavior
Core Values
Source Amnesia
Negative Reinforcement
Theory of Planned Behavior
37. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Cognitive Associative Learning
Comparative Advertising
Communication Feedback
Market Maven
38. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
PRIZM NE
Rehearsal
Composite-Variable Indexes
Global Strategy
39. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Marketing Ethics
Attitude-Toward-Object Model
Covert - Masked or Stealth Marketing
Audience Profile
40. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Tricomponent Attitude Model
Internal Attributions
Megabrands
Formal Communication Source
41. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Field Observation
Rehearsal
Megabrands
Licensing
42. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Peripheral Route to Persuasion
Medium
Traditional Family Life Cycle
Cognitive Learning
43. Born between 1965-1979 - post baby boomer segment
Social Class
Generation X
Source Amnesia
Ego-Defensive Function
44. Addressable communications that are significantly more response measured than traditional broadcast measures
Shaping
Attribution Theory
Narrowcast Messages
Rehearsal
45. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Differential Decay
Functional Approach
Baby Boomers
Corrective Advertising
46. When two brand names are featured on a single product
Multiattribute Attitude Models
Stimulus-Response Learning
Co-Branding
Composite-Variable Indexes
47. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Consumer Socialization
Composite-Variable Indexes
Intention-to-Buy Scales
Rokeach Value Survey
48. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Global Strategy
Broadcast Model
Media Strategy
Branded Entertainment
49. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Global Strategy
Family Branding
Formal Communication Source
Objective Measures
50. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Determined Detractors
Consumer Ethics
Theory of Planned Behavior
Neo-Pavlovian Conditioning