SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Social Status
Ego-Defensive Function
Stimulus Discrimination
Marketing Ethics
2. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Informal Communication Source
Composite-Variable Indexes
Classical Conditioning
Buzz Agents
3. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Neo-Pavlovian Conditioning
Attributions Toward Things
Theory-of-Reasoned-Action (TRA) Model
Addressable Advertising
4. The amount of status members of one social class have in comparison with members of other social classes
Differential Decay
Social Status
Internal Attributions
Foot-In-The-Door Technique
5. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Product Standardization
Cross-Cultural Consumer Analysis
Institutional Advertising
Single-Variable Indexes
6. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Attitudinal Measures
Attributions Toward Others
Chunking
Physiological Measures
7. Individuals inferences or judgements as to the causes of their own behavior
Self-Perception Theory
Audience Profile
Baby Boomers
Source Amnesia
8. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization
Broadcast Model
Cognitive Learning
Unaided Recall
Formal Communication Source
9. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Encoding
Negative Reinforcement
Addressable Messages
Media Strategy
10. A theory of learning based on mental information processing - often in response to problem solving
Cognitive Learning
Objective Measures
Attributions Toward Others
Theory of Trying to Consume
11. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior
Foot-In-The-Door Technique
Theory of Planned Behavior
Retrieval
Attribution Theory
12. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Consumer Involvement
Content Analysis
Objective Measures
Media Strategy
13. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Knowledge Function
Order Effects
Comparative Advertising
Source Amnesia
14. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Negative Reinforcement
Rokeach Value Survey
Covert - Masked or Stealth Marketing
Chunking
15. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Rokeach Value Survey
Ego-Defensive Function
Order Effects
Cognitive Ages
16. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Cognitive Dissonance Theory
Content Analysis
Negative Reinforcement
Country-of-Origin Effects
17. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Sleeper Effect
Informal Communication Source
PRIZM NE
Socialization Agent
18. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Attitude-Toward-Object Model
Negative Reinforcement
Social Class
Socioeconomic Status Score
19. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Differential Decay
Information Processing
Chunking
Social Status
20. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Megabrands
Exposure Effects
Cognitive Ages
Door-In-The-Face Technique
21. Attribution theory suggests that consumers are likely to credit their successes to outside sources
New Media
Cognitive Dissonance Theory
External Attributions
Order Effects
22. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Theory of Planned Behavior
Mixed Strategies
Consumer Fieldwork
Narrowcast Messages
23. When consumers feel that another person is responsible for either positive or negative product performance
Country-of-Origin Effects
Global Strategy
Attributions Toward Others
Social Status
24. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Market Maven
Socialization Agent
Source Credibility
Sleeper Effect
25. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Hemispheric Lateralizatio
Institutional Advertising
Attribution Theory
Internal Attributions
26. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Theory of Planned Behavior
Buzz Agents
Socioeconomic Status Score
Advertising Wearout
27. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Defensive Attribution
Theory of Trying to Consume
Advertising Wearout
Exposure Effects
28. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Central Route to Persuasion
Societal Marketing Concept
Socioeconomic Status Score
Consumer Generated Media
29. Phenomenon in which people forget the source of a message buy remember the message itself
Societal Marketing Concept
Medium
Source Amnesia
Attribution Theory
30. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Geodemographic Clusters
Institutional Advertising
Elaboration Likelihood Model (ELM)
Consumer Involvement
31. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Intention-to-Buy Scales
Addressable Advertising
Socioeconomic Status Score
Elaboration Likelihood Model (ELM)
32. Addressable communications that are significantly more response measured than traditional broadcast measures
Societal Marketing Concept
Intention-to-Buy Scales
Narrowcast Messages
Passive Learning
33. Caused by confusion with competing ads - and make informational retrieval difficult
Sleeper Effect
PRIZM NE
Interference Effects
Corrective Advertising
34. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Buzz Agents
Co-Branding
Peripheral Route to Persuasion
Media Strategy
35. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents
Societal Marketing Concept
Comparative Advertising
Media Strategy
Encoding
36. Determination if the marketing message was correctly receiver - understood - and interpreted
Licensing
Cognitive Ages
Functional Approach
Persuasion Effects
37. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Internal Attributions
Recognition and Recall Tests
Theory of Planned Behavior
Classical Conditioning
38. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Sleeper Effect
Formal Communication Source
Encoding
Baby Boomers
39. Determination if an advertisement increased a product's sales
Negative Reinforcement
Sale Effects
Recognition and Recall Tests
Cognitive Dissonance Theory
40. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Shaping
Information Processing
Consumer Socialization
Passive Learning
41. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Corrective Advertising
Cognitive Learning
Interference Effects
Sex Roles
42. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Persuasion Effects
Advertising Resonance
Differential Decay
Elaboration Likelihood Model (ELM)
43. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Socialization Agent
Peripheral Route to Persuasion
Market Maven
Chunking
44. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Viral Marketing
Exploitive Targeting
Encoding
Recognition and Recall Tests
45. An unpleasant or negative outcome that also serves to encourage a specific behavior
Social Status
Culture
Subjective Measures
Negative Reinforcement
46. Born between 1965-1979 - post baby boomer segment
Cognitive Ages
Utilitarian Function
Cognitive Dissonance Theory
Generation X
47. A comprehensive theory of the interrelationship among attitudes - intentions and behavior
Door-In-The-Face Technique
Theory of Planned Behavior
Ego-Defensive Function
Theory-of-Reasoned-Action (TRA) Model
48. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Persuasion Effects
Advertising Wearout
Attributions Toward Things
Multiattribute Attitude Models
49. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Addressable Advertising
Composite-Variable Indexes
Content Analysis
Branded Entertainment
50. Researchers who participate in the environment that they are studying without notifying those who are being observed
Retrieval
Participant Observers
Passive Learning
Subjective Measures