Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






2. When consumers recode what they have already encoded to include largest amounts of information






3. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






4. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






5. Standardizing both product and communications programs when conducting business on a global basis






6. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






7. Individuals inferences or judgements as to the causes of their own behavior






8. When two brand names are featured on a single product






9. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






10. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






11. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






12. The perceived honesty and objectivity of the source of the communication






13. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






14. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






15. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






16. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






17. Consumers judge a products performance and attribute its success or failure to the product itself






18. Customizing both product and communications programs by area or country when conducting business on a global basis






19. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






20. Consists of events that strengthen the likelihood of a specific response






21. Born between 1965-1979 - post baby boomer segment






22. When consumers feel that another person is responsible for either positive or negative product performance






23. Psychographic/demographic descriptions of the audience of a specific medium






24. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






26. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






27. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






28. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






29. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






30. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






31. Attribution theory suggests that consumers are likely to credit their successes to outside sources






32. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






33. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






34. Allowing a well-known brand name to be affixed to products of another manufacturer






35. Caused by confusion with competing ads - and make informational retrieval difficult






36. The practice of marketing a whole line of company products under the same brand name






37. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






38. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






39. The silent - mental repetition of material






40. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






41. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






42. Focused on the degree of personal relevance that the product or purchase holds for the consumer






43. Phenomenon in which people forget the source of a message buy remember the message itself






44. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






45. The ability to select a specific stimulus from among similar stimuli because of perceived differences






46. Making the same response to a slightly different stimuli






47. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






48. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






49. A series of personal evaluations an individual uses to put himself or herself into a social class






50. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets