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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Cognitive Associative Learning
Attitude-Toward-the-Ad Models
Attitudinal Measures
Theory-of-Reasoned-Action (TRA) Model
2. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Functional Approach
Shaping
Consumer Involvement
Defensive Attribution
3. Determination if the marketing message was correctly receiver - understood - and interpreted
Information Processing
Persuasion Effects
Attributions Toward Things
Attitude-Toward-Object Model
4. Allowing a well-known brand name to be affixed to products of another manufacturer
Rokeach Value Survey
Tricomponent Attitude Model
Attributions Toward Others
Licensing
5. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Consumer Socialization
Covert - Masked or Stealth Marketing
Social Class
Branded Entertainment
6. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Viral Marketing
Family Branding
Socioeconomic Status Score
Door-In-The-Face Technique
7. The premise that observable responses to specific external stimuli signal that learning has taken place
Elaboration Likelihood Model (ELM)
Stimulus-Response Learning
Attitude-Toward-Object Model
Attributions Toward Others
8. Advertising designed to promote a favorable company image rather than specific products
Passive Learning
Consumer Ethics
Market Maven
Institutional Advertising
9. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Attitude-Toward-Object Model
PRIZM NE
Attribution Theory
Ego-Defensive Function
10. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Order Effects
New Media
Stimulus Discrimination
Socialization Agent
11. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Comparative Advertising
Media Strategy
Theory of Trying to Consume
Audience Profile
12. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Addressable Messages
Attitudinal Measures
Medium
Intention-to-Buy Scales
13. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Socioeconomic Status Score
Advertising Resonance
Value-Expressive Function
Exploitive Targeting
14. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Baby Boomers
Formal Communication Source
Instrumental (operant) Conditioning
Central Route to Persuasion
15. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Theory-of-Reasoned-Action (TRA) Model
Buzz Agents
Self-Perception Theory
Ego-Defensive Function
16. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Participant Observers
Theory of Trying to Consume
Instrumental (operant) Conditioning
Internal Attributions
17. When consumers recode what they have already encoded to include largest amounts of information
Marketing Ethics
Medium
Cognitive Associative Learning
Chunking
18. The perceived honesty and objectivity of the source of the communication
Theory-of-Reasoned-Action (TRA) Model
Knowledge Function
Source Credibility
Field Observation
19. Psychographic/demographic descriptions of the audience of a specific medium
Advertising Resonance
Audience Profile
Information Processing
Functional Approach
20. Born between 1965-1979 - post baby boomer segment
Positive Reinforcement
Generation X
Addressable Advertising
Aided Recall
21. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Encoding
Consumer Fieldwork
Tricomponent Attitude Model
Attribution Theory
22. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Ego-Defensive Function
Neo-Pavlovian Conditioning
Subjective Measures
Social Class
23. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Attitude-Toward-the-Ad Models
Positive Reinforcement
Culture
Informal Communication Source
24. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Cognitive Associative Learning
Peripheral Route to Persuasion
Hemispheric Lateralizatio
Tricomponent Attitude Model
25. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Aided Recall
Media Strategy
Sex Roles
Encoding
26. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Media Strategy
Attitude-Toward-Object Model
Attitude-Toward-Behavior Model
Broadcast Model
27. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Peripheral Route to Persuasion
Tricomponent Attitude Model
Recognition and Recall Tests
Modeling (observational/vicarious learning)
28. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Foot-In-The-Door Technique
Comparative Advertising
Cross-Cultural Consumer Analysis
Chunking
29. The silent - mental repetition of material
Rehearsal
Licensing
Attribution Theory
Utilitarian Function
30. Making the same response to a slightly different stimuli
Information Processing
Stimulus Generalization
Cognitive Associative Learning
Value-Expressive Function
31. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Behavioral Learning
Physiological Measures
Shaping
Country-of-Origin Effects
32. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Index of Status Characteristics
Foot-In-The-Door Technique
Retrieval
Unaided Recall
33. Attribution theory suggests that consumers are likely to credit their successes to outside sources
External Attributions
Information Processing
Audience Profile
Knowledge Function
34. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Participant Observers
Index of Status Characteristics
Aided Recall
Order Effects
35. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Generation Y
Recognition and Recall Tests
Social Status
Branded Entertainment
36. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Socioeconomic Status Score
Field Observation
Consumer Ethics
Multiattribute Attitude Models
37. Caused by confusion with competing ads - and make informational retrieval difficult
Interference Effects
Persuasion Effects
Local Strategy
Internal Attributions
38. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Content Analysis
Intention-to-Buy Scales
Narrowcast Messages
Single-Variable Indexes
39. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Composite-Variable Indexes
Socialization of Family Members
Communication Feedback
Behavioral Learning
40. Addressable communications that are significantly more response measured than traditional broadcast measures
Foot-In-The-Door Technique
Generation X
Narrowcast Messages
Viral Marketing
41. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Self-Perception Theory
Consumer Generated Media
World Brand
Elaboration Likelihood Model (ELM)
42. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Family Branding
Rokeach Value Survey
Culture
Chunking
43. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Stimulus-Response Learning
External Attributions
Traditional Family Life Cycle
Consumer Involvement
44. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Chunking
Shaping
Consumer Generated Media
Modeling (observational/vicarious learning)
45. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Rokeach Value Survey
Advertising Resonance
Attributions Toward Things
Neo-Pavlovian Conditioning
46. The process by which we recover information from long-term storage
Retrieval
Viral Marketing
Consumer Socialization
Attribution Theory
47. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Elaboration Likelihood Model (ELM)
Advertising Resonance
Baby Boomers
Megabrands
48. Priorities and codes of conduct that both affects and reflects the character of American society
Addressable Advertising
Consumer Socialization
Core Values
Field Observation
49. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Societal Marketing Concept
Culture
Functional Approach
Intention-to-Buy Scales
50. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Instrumental (operant) Conditioning
Passive Learning
Interference Effects
Traditional Family Life Cycle