Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






2. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






3. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






4. When consumers feel that another person is responsible for either positive or negative product performance






5. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






6. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






7. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






8. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






9. Psychographic/demographic descriptions of the audience of a specific medium






10. The premise that observable responses to specific external stimuli signal that learning has taken place






11. The silent - mental repetition of material






12. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






13. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






14. Making the same response to a slightly different stimuli






15. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






16. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






17. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






18. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






19. When consumers recode what they have already encoded to include largest amounts of information






20. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






21. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






22. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






23. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






24. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






25. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






26. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






27. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






28. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






29. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






30. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






31. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






32. The number of consumers exposed to a message and how they react






33. Persistent critics of marketers who initiate bad publicity online






34. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






35. Priorities and codes of conduct that both affects and reflects the character of American society






36. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






37. Researchers who participate in the environment that they are studying without notifying those who are being observed






38. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






39. The perceived honesty and objectivity of the source of the communication






40. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






41. Focused on the degree of personal relevance that the product or purchase holds for the consumer






42. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






43. The ability to select a specific stimulus from among similar stimuli because of perceived differences






44. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






45. Wordplay - often used to create a double meaning - used in combination with a relevant picture






46. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






47. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






48. Consists of events that strengthen the likelihood of a specific response






49. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






50. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class