Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






2. The number of consumers exposed to a message and how they react






3. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






4. Consumers judge a products performance and attribute its success or failure to the product itself






5. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






6. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






7. Persistent critics of marketers who initiate bad publicity online






8. A theory of learning based on mental information processing - often in response to problem solving






9. An unpleasant or negative outcome that also serves to encourage a specific behavior






10. Consists of events that strengthen the likelihood of a specific response






11. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






12. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






13. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






14. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






15. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






16. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






17. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






18. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






19. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






20. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






21. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






22. When two brand names are featured on a single product






23. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






24. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






25. Addressable communications that are significantly more response measured than traditional broadcast measures






26. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






27. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






28. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






29. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






30. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






31. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






32. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






33. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






34. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






35. A series of personal evaluations an individual uses to put himself or herself into a social class






36. Wordplay - often used to create a double meaning - used in combination with a relevant picture






37. When consumers recode what they have already encoded to include largest amounts of information






38. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






39. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






40. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






41. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






42. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






43. Allowing a well-known brand name to be affixed to products of another manufacturer






44. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






45. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






46. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






47. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






48. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






49. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






50. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes