Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Allowing a well-known brand name to be affixed to products of another manufacturer






2. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






3. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






4. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






5. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






6. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






7. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






8. The perceived honesty and objectivity of the source of the communication






9. The process by which we recover information from long-term storage






10. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






11. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






12. Making the same response to a slightly different stimuli






13. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






14. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






15. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






16. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






17. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






18. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






19. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






20. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






21. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






22. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






23. When two brand names are featured on a single product






24. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






25. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






26. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






27. A theory of learning based on mental information processing - often in response to problem solving






28. Priorities and codes of conduct that both affects and reflects the character of American society






29. The number of consumers exposed to a message and how they react






30. When consumers feel that another person is responsible for either positive or negative product performance






31. Persistent critics of marketers who initiate bad publicity online






32. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






33. The practice of marketing a whole line of company products under the same brand name






34. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






35. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






36. The ability to select a specific stimulus from among similar stimuli because of perceived differences






37. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






38. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






39. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






40. The amount of status members of one social class have in comparison with members of other social classes






41. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






42. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






43. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






44. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






45. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






46. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






47. Researchers who participate in the environment that they are studying without notifying those who are being observed






48. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






49. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






50. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product