Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






2. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






3. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






4. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






5. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






6. Advertising designed to promote a favorable company image rather than specific products






7. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






8. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






9. A series of personal evaluations an individual uses to put himself or herself into a social class






10. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






11. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






12. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






13. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






14. Persistent critics of marketers who initiate bad publicity online






15. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






16. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






17. Psychographic/demographic descriptions of the audience of a specific medium






18. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






19. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






20. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






21. Making the same response to a slightly different stimuli






22. Caused by confusion with competing ads - and make informational retrieval difficult






23. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






24. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






25. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






26. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






27. The number of consumers exposed to a message and how they react






28. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






29. A theory of learning based on mental information processing - often in response to problem solving






30. Researchers who participate in the environment that they are studying without notifying those who are being observed






31. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






32. An unpleasant or negative outcome that also serves to encourage a specific behavior






33. Allowing a well-known brand name to be affixed to products of another manufacturer






34. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






35. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






36. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






37. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






38. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






39. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






40. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






41. When consumers feel that another person is responsible for either positive or negative product performance






42. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






43. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






44. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






45. Born between 1965-1979 - post baby boomer segment






46. Phenomenon in which people forget the source of a message buy remember the message itself






47. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






48. The silent - mental repetition of material






49. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






50. Customizing both product and communications programs by area or country when conducting business on a global basis