Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






2. The perceived honesty and objectivity of the source of the communication






3. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






4. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






5. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






6. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






7. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






8. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






9. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






10. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






11. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






12. The premise that observable responses to specific external stimuli signal that learning has taken place






13. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






14. The silent - mental repetition of material






15. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






16. Customizing both product and communications programs by area or country when conducting business on a global basis






17. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






18. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






19. The number of consumers exposed to a message and how they react






20. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






21. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






22. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






23. Focused on the degree of personal relevance that the product or purchase holds for the consumer






24. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






25. Addressable communications that are significantly more response measured than traditional broadcast measures






26. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






27. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






28. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






29. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






30. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






31. Wordplay - often used to create a double meaning - used in combination with a relevant picture






32. Attribution theory suggests that consumers are likely to credit their successes to outside sources






33. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






34. Born between 1965-1979 - post baby boomer segment






35. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






36. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






37. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






38. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






39. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






40. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






41. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






42. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






43. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






44. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






45. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






46. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






47. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






48. The practice of marketing a whole line of company products under the same brand name






49. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






50. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions







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