Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to select a specific stimulus from among similar stimuli because of perceived differences






2. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






3. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






4. The amount of status members of one social class have in comparison with members of other social classes






5. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






6. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






7. Individuals inferences or judgements as to the causes of their own behavior






8. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






9. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






10. A theory of learning based on mental information processing - often in response to problem solving






11. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






12. Focused on the degree of personal relevance that the product or purchase holds for the consumer






13. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






14. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






15. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






16. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






17. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






18. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






19. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






20. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






21. Attribution theory suggests that consumers are likely to credit their successes to outside sources






22. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






23. When consumers feel that another person is responsible for either positive or negative product performance






24. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






25. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






26. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






27. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






28. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






29. Phenomenon in which people forget the source of a message buy remember the message itself






30. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






31. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






32. Addressable communications that are significantly more response measured than traditional broadcast measures






33. Caused by confusion with competing ads - and make informational retrieval difficult






34. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






35. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






36. Determination if the marketing message was correctly receiver - understood - and interpreted






37. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






38. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






39. Determination if an advertisement increased a product's sales






40. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






41. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






42. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






43. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






44. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






45. An unpleasant or negative outcome that also serves to encourage a specific behavior






46. Born between 1965-1979 - post baby boomer segment






47. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






48. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






49. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






50. Researchers who participate in the environment that they are studying without notifying those who are being observed