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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Buzz Agents
Socialization of Family Members
Family Branding
Socioeconomic Status Score
2. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Source Amnesia
Classical Conditioning
Hemispheric Lateralizatio
Addressable Advertising
3. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Unaided Recall
Cognitive Dissonance Theory
Attributions Toward Others
Corrective Advertising
4. A theory of learning based on mental information processing - often in response to problem solving
Cognitive Learning
Attribution Theory
Media Strategy
Consumer Socialization
5. Determination if an advertisement increased a product's sales
Sale Effects
Comparative Advertising
Formal Communication Source
Consumer Generated Media
6. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Content Analysis
Cognitive Ages
Co-Branding
Subjective Measures
7. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Peripheral Route to Persuasion
Market Maven
Instrumental (operant) Conditioning
Value-Expressive Function
8. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Comparative Advertising
Class Consciousness
Co-Branding
World Brand
9. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Modeling (observational/vicarious learning)
Exploitive Targeting
Recognition and Recall Tests
Theory of Trying to Consume
10. Caused by confusion with competing ads - and make informational retrieval difficult
Geodemographic Clusters
Interference Effects
Informal Communication Source
Door-In-The-Face Technique
11. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Internal Attributions
Traditional Family Life Cycle
Attributions Toward Others
Self-Perception Theory
12. Customizing both product and communications programs by area or country when conducting business on a global basis
Functional Approach
Internal Attributions
Covert - Masked or Stealth Marketing
Local Strategy
13. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Composite-Variable Indexes
Branded Entertainment
PRIZM NE
Tricomponent Attitude Model
14. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Modeling (observational/vicarious learning)
Encoding
Elaboration Likelihood Model (ELM)
Media Strategy
15. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Attitudinal Measures
Central Route to Persuasion
Formal Communication Source
World Brand
16. When consumers feel that another person is responsible for either positive or negative product performance
Attributions Toward Others
World Brand
Intention-to-Buy Scales
Door-In-The-Face Technique
17. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Broadcast Model
Objective Measures
Medium
Defensive Attribution
18. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Order Effects
Consumer Socialization
Composite-Variable Indexes
Generation X
19. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Attributions Toward Others
Theory-of-Reasoned-Action (TRA) Model
Viral Marketing
Door-In-The-Face Technique
20. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant
Advertising Wearout
Family Branding
Communication Feedback
Stimulus Generalization
21. Advertising designed to promote a favorable company image rather than specific products
Global Strategy
Intention-to-Buy Scales
Class Consciousness
Institutional Advertising
22. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Rokeach Value Survey
Chunking
Advertising Wearout
Functional Approach
23. The point at which an individual can become satiated with numerous exposures and both attention and retention decline
Corrective Advertising
Attitude-Toward-Behavior Model
Licensing
Advertising Wearout
24. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Consumer Generated Media
Rehearsal
Socialization Agent
Addressable Messages
25. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Buzz Agents
Elaboration Likelihood Model (ELM)
Attributions Toward Things
World Brand
26. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Source Amnesia
Single-Variable Indexes
Recognition and Recall Tests
Peripheral Route to Persuasion
27. Theories based on the premise that learning takes place as the result of observable responses to external stimuli
Attributions Toward Things
Advertising Resonance
Modeling (observational/vicarious learning)
Behavioral Learning
28. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Peripheral Route to Persuasion
Attitude-Toward-Object Model
Modeling (observational/vicarious learning)
29. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Advertising Resonance
Branded Entertainment
Chunking
Modeling (observational/vicarious learning)
30. Standardizing both product and communications programs when conducting business on a global basis
Consumer Involvement
Global Strategy
Source Credibility
Information Processing
31. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Ego-Defensive Function
Marketing Ethics
Cognitive Dissonance Theory
Local Strategy
32. Consists of events that strengthen the likelihood of a specific response
Geodemographic Clusters
Negative Reinforcement
Positive Reinforcement
Cross-Cultural Consumer Analysis
33. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)
Generation Y
Megabrands
Behavioral Learning
Comparative Advertising
34. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Consumer Generated Media
Peripheral Route to Persuasion
Medium
Consumer Socialization
35. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.
Corrective Advertising
Market Maven
Addressable Advertising
Rehearsal
36. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response
Physiological Measures
Megabrands
Attitude-Toward-Object Model
Addressable Messages
37. The process by which we recover information from long-term storage
Country-of-Origin Effects
Retrieval
Buzz Agents
Baby Boomers
38. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Addressable Messages
Order Effects
Institutional Advertising
Comparative Advertising
39. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Index of Status Characteristics
Exploitive Targeting
Media Strategy
Viral Marketing
40. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Consumer Ethics
Behavioral Learning
Advertising Wearout
New Media
41. Researchers who participate in the environment that they are studying without notifying those who are being observed
Socioeconomic Status Score
Comparative Advertising
Participant Observers
Defensive Attribution
42. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Positive Reinforcement
Culture
Order Effects
Index of Status Characteristics
43. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Sex Roles
Theory-of-Reasoned-Action (TRA) Model
Physiological Measures
Broadcast Model
44. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Cognitive Learning
Societal Marketing Concept
Self-Perception Theory
Determined Detractors
45. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Formal Communication Source
Source Amnesia
Content Analysis
Defensive Attribution
46. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Stimulus-Response Learning
Modeling (observational/vicarious learning)
Shaping
Information Processing
47. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim
Functional Approach
Medium
Door-In-The-Face Technique
Consumer Ethics
48. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Aided Recall
Intention-to-Buy Scales
Neo-Pavlovian Conditioning
Market Maven
49. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Shaping
Communication Feedback
Retrieval
Cognitive Learning
50. The premise that observable responses to specific external stimuli signal that learning has taken place
Stimulus-Response Learning
Consumer Socialization
Cognitive Ages
Neo-Pavlovian Conditioning