Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Making the same response to a slightly different stimuli






2. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






3. Allowing a well-known brand name to be affixed to products of another manufacturer






4. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






5. Addressable communications that are significantly more response measured than traditional broadcast measures






6. Priorities and codes of conduct that both affects and reflects the character of American society






7. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






8. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






9. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






10. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






11. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






12. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






13. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






14. The silent - mental repetition of material






15. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






16. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






17. Standardizing both product and communications programs when conducting business on a global basis






18. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






19. When two brand names are featured on a single product






20. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






21. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






22. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






23. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






24. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






25. Consists of events that strengthen the likelihood of a specific response






26. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






27. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






28. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






29. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






30. Individuals inferences or judgements as to the causes of their own behavior






31. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






32. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






33. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






34. The process by which we recover information from long-term storage






35. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






36. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






37. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






38. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






39. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






40. The ability to select a specific stimulus from among similar stimuli because of perceived differences






41. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






42. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






43. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






44. Determination if an advertisement increased a product's sales






45. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






46. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






47. Focused on the degree of personal relevance that the product or purchase holds for the consumer






48. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






49. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






50. Customizing both product and communications programs by area or country when conducting business on a global basis