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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






2. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






3. Phenomenon in which people forget the source of a message buy remember the message itself






4. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






5. Priorities and codes of conduct that both affects and reflects the character of American society






6. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






7. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






8. Individuals inferences or judgements as to the causes of their own behavior






9. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






10. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






11. Researchers who participate in the environment that they are studying without notifying those who are being observed






12. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






13. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






14. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






15. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






16. A theory of learning based on mental information processing - often in response to problem solving






17. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






18. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






19. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






20. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






21. The silent - mental repetition of material






22. The perceived honesty and objectivity of the source of the communication






23. The process by which we recover information from long-term storage






24. Wordplay - often used to create a double meaning - used in combination with a relevant picture






25. The ability to select a specific stimulus from among similar stimuli because of perceived differences






26. Consists of events that strengthen the likelihood of a specific response






27. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






28. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






29. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






30. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






31. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






32. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






33. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






34. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






35. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






36. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






37. Allowing a well-known brand name to be affixed to products of another manufacturer






38. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






39. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






40. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






41. Caused by confusion with competing ads - and make informational retrieval difficult






42. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






43. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






44. Born between 1965-1979 - post baby boomer segment






45. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






46. Determination if an advertisement increased a product's sales






47. Consumers judge a products performance and attribute its success or failure to the product itself






48. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






49. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






50. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective







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