Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






2. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






3. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






4. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






5. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






6. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






7. Individuals inferences or judgements as to the causes of their own behavior






8. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






9. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






10. Advertising designed to promote a favorable company image rather than specific products






11. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






12. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






13. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






14. Attribution theory suggests that consumers are likely to credit their successes to outside sources






15. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






16. Determination if the marketing message was correctly receiver - understood - and interpreted






17. Consists of events that strengthen the likelihood of a specific response






18. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






19. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






20. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






21. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






22. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






23. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






24. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






25. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






26. A theory of learning based on mental information processing - often in response to problem solving






27. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






28. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






29. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






30. The practice of marketing a whole line of company products under the same brand name






31. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






32. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






33. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






34. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






35. The silent - mental repetition of material






36. The amount of status members of one social class have in comparison with members of other social classes






37. Priorities and codes of conduct that both affects and reflects the character of American society






38. The ability to select a specific stimulus from among similar stimuli because of perceived differences






39. Addressable communications that are significantly more response measured than traditional broadcast measures






40. The premise that observable responses to specific external stimuli signal that learning has taken place






41. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






42. Standardizing both product and communications programs when conducting business on a global basis






43. When consumers feel that another person is responsible for either positive or negative product performance






44. When two brand names are featured on a single product






45. Born between 1965-1979 - post baby boomer segment






46. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






47. Wordplay - often used to create a double meaning - used in combination with a relevant picture






48. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






49. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






50. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture