Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






2. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






3. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






4. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






5. Born between 1965-1979 - post baby boomer segment






6. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






7. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






8. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






9. The perceived honesty and objectivity of the source of the communication






10. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






11. A theory of learning based on mental information processing - often in response to problem solving






12. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






13. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






14. Making the same response to a slightly different stimuli






15. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






16. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






17. Customizing both product and communications programs by area or country when conducting business on a global basis






18. Phenomenon in which people forget the source of a message buy remember the message itself






19. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






20. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






21. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






22. When consumers feel that another person is responsible for either positive or negative product performance






23. Individuals inferences or judgements as to the causes of their own behavior






24. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






25. The amount of status members of one social class have in comparison with members of other social classes






26. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






27. When consumers recode what they have already encoded to include largest amounts of information






28. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






29. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






30. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






31. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






32. The silent - mental repetition of material






33. Determination if the marketing message was correctly receiver - understood - and interpreted






34. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






35. The ability to select a specific stimulus from among similar stimuli because of perceived differences






36. Addressable communications that are significantly more response measured than traditional broadcast measures






37. When two brand names are featured on a single product






38. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






39. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






40. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






41. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






42. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






43. Focused on the degree of personal relevance that the product or purchase holds for the consumer






44. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






45. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






46. Wordplay - often used to create a double meaning - used in combination with a relevant picture






47. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






48. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






49. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






50. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases