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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Class Consciousness
Subjective Measures
Content Analysis
External Attributions
2. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Stimulus-Response Learning
Consumer Fieldwork
Recognition and Recall Tests
Modeling (observational/vicarious learning)
3. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Baby Boomers
Ego-Defensive Function
Tricomponent Attitude Model
Social Class
4. Psychographic/demographic descriptions of the audience of a specific medium
Attribution Theory
Market Maven
Audience Profile
Local Strategy
5. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Attributions Toward Others
Audience Profile
Functional Approach
Buzz Agents
6. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions
Institutional Advertising
Functional Approach
Licensing
Country-of-Origin Effects
7. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
Attributions Toward Others
Information Processing
World Brand
Cognitive Associative Learning
8. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society
Culture
Neo-Pavlovian Conditioning
Source Credibility
Rehearsal
9. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Attitude-Toward-the-Ad Models
Product Standardization
Attitude-Toward-Behavior Model
Addressable Messages
10. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Interference Effects
Functional Approach
Subjective Measures
Market Maven
11. Making the same response to a slightly different stimuli
Licensing
Stimulus Generalization
Peripheral Route to Persuasion
Socioeconomic Status Score
12. An unpleasant or negative outcome that also serves to encourage a specific behavior
Negative Reinforcement
Single-Variable Indexes
Consumer Generated Media
Retrieval
13. Born between 1965-1979 - post baby boomer segment
Positive Reinforcement
Generation X
Persuasion Effects
Licensing
14. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Interference Effects
Traditional Family Life Cycle
Index of Status Characteristics
Utilitarian Function
15. The perceived honesty and objectivity of the source of the communication
Source Credibility
Viral Marketing
Order Effects
Exposure Effects
16. An individual's perceived age (usually 10 to 15 years younger than his chronological age)
Cognitive Learning
Cognitive Ages
Exploitive Targeting
Attitude-Toward-the-Ad Models
17. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook
Geodemographic Clusters
Field Observation
Value-Expressive Function
Subjective Measures
18. Wordplay - often used to create a double meaning - used in combination with a relevant picture
Hemispheric Lateralizatio
Physiological Measures
Marketing Ethics
Advertising Resonance
19. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)
Ego-Defensive Function
Knowledge Function
Stimulus Generalization
Field Observation
20. Persistent critics of marketers who initiate bad publicity online
Generation Y
Licensing
Advertising Wearout
Determined Detractors
21. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf
Behavioral Learning
Content Analysis
Consumer Involvement
Neo-Pavlovian Conditioning
22. Observational research by anthropologists of the behaviors of a small sample of people from a particular society
Cognitive Associative Learning
Consumer Fieldwork
Informal Communication Source
Attribution Theory
23. Individuals inferences or judgements as to the causes of their own behavior
Cognitive Dissonance Theory
Exploitive Targeting
Self-Perception Theory
Elaboration Likelihood Model (ELM)
24. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Attitude-Toward-Behavior Model
Consumer Involvement
Modeling (observational/vicarious learning)
Cognitive Learning
25. The practice of marketing a whole line of company products under the same brand name
Generation Y
Stimulus-Response Learning
Multiattribute Attitude Models
Family Branding
26. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum
Behavioral Learning
Socialization of Family Members
Cognitive Ages
Product Standardization
27. Advertising designed to promote a favorable company image rather than specific products
Institutional Advertising
Narrowcast Messages
Classical Conditioning
Single-Variable Indexes
28. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Advertising Resonance
Socialization of Family Members
Cognitive Learning
Positive Reinforcement
29. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Shaping
Multiattribute Attitude Models
Class Consciousness
Attributions Toward Others
30. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Information Processing
Co-Branding
Elaboration Likelihood Model (ELM)
Intention-to-Buy Scales
31. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
Sleeper Effect
Viral Marketing
Culture
Rehearsal
32. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study
Content Analysis
Licensing
Defensive Attribution
Cognitive Dissonance Theory
33. Researchers who participate in the environment that they are studying without notifying those who are being observed
Tricomponent Attitude Model
Societal Marketing Concept
Core Values
Participant Observers
34. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Door-In-The-Face Technique
Elaboration Likelihood Model (ELM)
Rokeach Value Survey
Social Class
35. The silent - mental repetition of material
Positive Reinforcement
Co-Branding
Rehearsal
Comparative Advertising
36. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Broadcast Model
Marketing Ethics
Instrumental (operant) Conditioning
Theory of Trying to Consume
37. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Medium
Instrumental (operant) Conditioning
Information Processing
Viral Marketing
38. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Advertising Resonance
Baby Boomers
Branded Entertainment
Exploitive Targeting
39. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Attitude-Toward-the-Ad Models
Information Processing
Field Observation
Traditional Family Life Cycle
40. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
PRIZM NE
Informal Communication Source
Communication Feedback
Tricomponent Attitude Model
41. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
Encoding
Medium
Elaboration Likelihood Model (ELM)
Exploitive Targeting
42. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Megabrands
Consumer Generated Media
Socialization Agent
Multiattribute Attitude Models
43. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Recognition and Recall Tests
Unaided Recall
Single-Variable Indexes
Negative Reinforcement
44. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing
Defensive Attribution
Generation X
Composite-Variable Indexes
Attitude-Toward-the-Ad Models
45. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Participant Observers
Knowledge Function
Single-Variable Indexes
Intention-to-Buy Scales
46. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Field Observation
Theory of Trying to Consume
Broadcast Model
Attitude-Toward-Object Model
47. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes
Global Strategy
Attitude-Toward-Object Model
Participant Observers
Functional Approach
48. Priorities and codes of conduct that both affects and reflects the character of American society
Attitude-Toward-the-Ad Models
Branded Entertainment
Core Values
Consumer Socialization
49. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Cognitive Associative Learning
External Attributions
Narrowcast Messages
Rehearsal
50. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Attitude-Toward-Object Model
Societal Marketing Concept
Encoding
World Brand