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Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






2. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






3. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






4. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






5. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






6. When two brand names are featured on a single product






7. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






8. Priorities and codes of conduct that both affects and reflects the character of American society






9. Determination if an advertisement increased a product's sales






10. The ability to select a specific stimulus from among similar stimuli because of perceived differences






11. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






12. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






13. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






14. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






15. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






16. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






17. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






18. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






19. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






20. Psychographic/demographic descriptions of the audience of a specific medium






21. When consumers recode what they have already encoded to include largest amounts of information






22. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






23. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






24. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






25. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






26. Caused by confusion with competing ads - and make informational retrieval difficult






27. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






28. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






29. Advertising designed to promote a favorable company image rather than specific products






30. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






31. A theory of learning based on mental information processing - often in response to problem solving






32. Consists of events that strengthen the likelihood of a specific response






33. Determination if the marketing message was correctly receiver - understood - and interpreted






34. Researchers who participate in the environment that they are studying without notifying those who are being observed






35. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






36. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






37. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






38. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






39. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






40. Consumers judge a products performance and attribute its success or failure to the product itself






41. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






42. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






43. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






44. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






45. The process by which we recover information from long-term storage






46. The number of consumers exposed to a message and how they react






47. Persistent critics of marketers who initiate bad publicity online






48. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






49. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






50. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization







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