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Consumer Behavior
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consists of events that strengthen the likelihood of a specific response
Generation Y
Attitude-Toward-Object Model
Value-Expressive Function
Positive Reinforcement
2. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Sale Effects
Differential Decay
Megabrands
Negative Reinforcement
3. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Broadcast Model
World Brand
Co-Branding
Source Credibility
4. Customizing both product and communications programs by area or country when conducting business on a global basis
Narrowcast Messages
Local Strategy
Theory of Trying to Consume
Shaping
5. The number of consumers exposed to a message and how they react
Exposure Effects
Subjective Measures
Socioeconomic Status Score
Communication Feedback
6. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted
Sale Effects
Stimulus-Response Learning
Theory of Trying to Consume
PRIZM NE
7. The process by which we recover information from long-term storage
Retrieval
Co-Branding
Consumer Fieldwork
Foot-In-The-Door Technique
8. Advertising designed to promote a favorable company image rather than specific products
Value-Expressive Function
Sex Roles
Attitude-Toward-Behavior Model
Institutional Advertising
9. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur
Sale Effects
New Media
Shaping
Consumer Involvement
10. When two brand names are featured on a single product
Consumer Involvement
Geodemographic Clusters
Co-Branding
Field Observation
11. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence
PRIZM NE
Self-Perception Theory
Viral Marketing
New Media
12. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Product Standardization
Participant Observers
Sale Effects
Objective Measures
13. Allowing a well-known brand name to be affixed to products of another manufacturer
Social Status
Licensing
Cognitive Associative Learning
Comparative Advertising
14. Making the same response to a slightly different stimuli
Shaping
Branded Entertainment
Stimulus Generalization
Global Strategy
15. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability
Passive Learning
New Media
Informal Communication Source
Classical Conditioning
16. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Elaboration Likelihood Model (ELM)
Exposure Effects
Interference Effects
Medium
17. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Internal Attributions
Baby Boomers
Sale Effects
Subjective Measures
18. Attribution theory suggests that consumers are likely to credit their successes to outside sources
External Attributions
Generation X
Communication Feedback
Knowledge Function
19. A theory of learning based on mental information processing - often in response to problem solving
Attitudinal Measures
Cognitive Learning
Recognition and Recall Tests
Attitude-Toward-the-Ad Models
20. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points
Institutional Advertising
Aided Recall
Culture
Attitude-Toward-Behavior Model
21. When consumers recode what they have already encoded to include largest amounts of information
Chunking
Tricomponent Attitude Model
Functional Approach
Socialization Agent
22. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Consumer Involvement
Content Analysis
Interference Effects
Socialization of Family Members
23. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process
Exposure Effects
Hemispheric Lateralizatio
Consumer Fieldwork
Single-Variable Indexes
24. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Informal Communication Source
Unaided Recall
Consumer Ethics
Central Route to Persuasion
25. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request
World Brand
Traditional Family Life Cycle
Door-In-The-Face Technique
Utilitarian Function
26. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Social Class
Instrumental (operant) Conditioning
Attitudinal Measures
Functional Approach
27. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Retrieval
Socialization of Family Members
Theory of Planned Behavior
Branded Entertainment
28. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Theory of Trying to Consume
Theory-of-Reasoned-Action (TRA) Model
Institutional Advertising
Modeling (observational/vicarious learning)
29. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them
Country-of-Origin Effects
Peripheral Route to Persuasion
Unaided Recall
Generation Y
30. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Source Amnesia
Informal Communication Source
Socialization of Family Members
External Attributions
31. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Media Strategy
Theory of Trying to Consume
Attitude-Toward-Object Model
Theory of Planned Behavior
32. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Mixed Strategies
Index of Status Characteristics
Multiattribute Attitude Models
Consumer Socialization
33. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Core Values
Covert - Masked or Stealth Marketing
Order Effects
Defensive Attribution
34. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Central Route to Persuasion
Ego-Defensive Function
Sex Roles
Co-Branding
35. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Comparative Advertising
Branded Entertainment
Addressable Messages
Narrowcast Messages
36. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Attitudinal Measures
Chunking
Subjective Measures
Persuasion Effects
37. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals
Unaided Recall
Country-of-Origin Effects
Addressable Advertising
Rokeach Value Survey
38. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Attitude-Toward-Behavior Model
Informal Communication Source
Mixed Strategies
Exposure Effects
39. Addressable communications that are significantly more response measured than traditional broadcast measures
Viral Marketing
Marketing Ethics
Narrowcast Messages
Content Analysis
40. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)
Aided Recall
Defensive Attribution
Covert - Masked or Stealth Marketing
Index of Status Characteristics
41. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object
Peripheral Route to Persuasion
Cognitive Associative Learning
Participant Observers
Multiattribute Attitude Models
42. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Peripheral Route to Persuasion
Narrowcast Messages
Exposure Effects
Exploitive Targeting
43. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions
Socialization Agent
Defensive Attribution
Passive Learning
Objective Measures
44. Phenomenon in which people forget the source of a message buy remember the message itself
Subjective Measures
Rehearsal
Source Amnesia
Cognitive Learning
45. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Attitudinal Measures
Consumer Fieldwork
Knowledge Function
Social Status
46. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class
Local Strategy
Functional Approach
Single-Variable Indexes
Family Branding
47. Consumers judge a products performance and attribute its success or failure to the product itself
Exposure Effects
Attributions Toward Things
Participant Observers
Corrective Advertising
48. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Market Maven
Utilitarian Function
Geodemographic Clusters
Interference Effects
49. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source
Attitudinal Measures
Sleeper Effect
Consumer Socialization
Market Maven
50. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Subjective Measures
Behavioral Learning
Classical Conditioning
Aided Recall
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