Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






2. The process by which we recover information from long-term storage






3. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






4. Persistent critics of marketers who initiate bad publicity online






5. When consumers recode what they have already encoded to include largest amounts of information






6. The number of consumers exposed to a message and how they react






7. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






8. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






9. Psychographic/demographic descriptions of the audience of a specific medium






10. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






11. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






12. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






13. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






14. Phenomenon in which people forget the source of a message buy remember the message itself






15. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






16. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






17. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






18. Born between 1965-1979 - post baby boomer segment






19. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






20. The perceived honesty and objectivity of the source of the communication






21. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






22. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






23. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






24. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






25. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






26. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






27. Priorities and codes of conduct that both affects and reflects the character of American society






28. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






29. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






30. Researchers who participate in the environment that they are studying without notifying those who are being observed






31. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






32. A theory of learning based on mental information processing - often in response to problem solving






33. The practice of marketing a whole line of company products under the same brand name






34. Standardizing both product and communications programs when conducting business on a global basis






35. Wordplay - often used to create a double meaning - used in combination with a relevant picture






36. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






37. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






38. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






39. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






40. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






41. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






42. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






43. A series of personal evaluations an individual uses to put himself or herself into a social class






44. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






45. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






46. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






47. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






48. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






49. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






50. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)