Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individuals inferences or judgements as to the causes of their own behavior






2. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






3. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






4. Addressable communications that are significantly more response measured than traditional broadcast measures






5. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






6. The process by which we recover information from long-term storage






7. Consists of events that strengthen the likelihood of a specific response






8. Allowing a well-known brand name to be affixed to products of another manufacturer






9. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






10. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






11. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






12. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






13. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






14. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






15. A theory of learning based on mental information processing - often in response to problem solving






16. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






17. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






18. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






19. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






20. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






21. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






22. Making the same response to a slightly different stimuli






23. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






24. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






25. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






26. Advertising designed to promote a favorable company image rather than specific products






27. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






28. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






29. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






30. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






31. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






32. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






33. An unpleasant or negative outcome that also serves to encourage a specific behavior






34. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






35. Born between 1965-1979 - post baby boomer segment






36. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






37. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






38. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






39. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






40. When consumers feel that another person is responsible for either positive or negative product performance






41. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






42. The number of consumers exposed to a message and how they react






43. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






44. When two brand names are featured on a single product






45. The amount of status members of one social class have in comparison with members of other social classes






46. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






47. Caused by confusion with competing ads - and make informational retrieval difficult






48. Determination if an advertisement increased a product's sales






49. A series of personal evaluations an individual uses to put himself or herself into a social class






50. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills