Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






2. Born between 1965-1979 - post baby boomer segment






3. The perceived honesty and objectivity of the source of the communication






4. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






5. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






6. The ability to select a specific stimulus from among similar stimuli because of perceived differences






7. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






8. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






9. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






10. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






11. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






12. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






13. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






14. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






15. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






16. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






17. The premise that observable responses to specific external stimuli signal that learning has taken place






18. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






19. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






20. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






21. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






22. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






23. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






24. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






25. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






26. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






27. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






28. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






29. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






30. Priorities and codes of conduct that both affects and reflects the character of American society






31. Determination if an advertisement increased a product's sales






32. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






33. Customizing both product and communications programs by area or country when conducting business on a global basis






34. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






35. Making the same response to a slightly different stimuli






36. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






37. When consumers feel that another person is responsible for either positive or negative product performance






38. Addressable communications that are significantly more response measured than traditional broadcast measures






39. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






40. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






41. Focused on the degree of personal relevance that the product or purchase holds for the consumer






42. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






43. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






44. Allowing a well-known brand name to be affixed to products of another manufacturer






45. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






46. Researchers who participate in the environment that they are studying without notifying those who are being observed






47. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






48. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






49. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






50. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings