Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






2. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






3. An unpleasant or negative outcome that also serves to encourage a specific behavior






4. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






5. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






6. Consumers judge a products performance and attribute its success or failure to the product itself






7. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






8. Phenomenon in which people forget the source of a message buy remember the message itself






9. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






10. Consists of events that strengthen the likelihood of a specific response






11. The ability to select a specific stimulus from among similar stimuli because of perceived differences






12. The process by which we recover information from long-term storage






13. When two brand names are featured on a single product






14. A series of personal evaluations an individual uses to put himself or herself into a social class






15. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






16. A theory of learning based on mental information processing - often in response to problem solving






17. Psychographic/demographic descriptions of the audience of a specific medium






18. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






19. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






20. Attribution theory suggests that consumers are likely to credit their successes to outside sources






21. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






22. The amount of status members of one social class have in comparison with members of other social classes






23. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






24. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






25. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






26. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






27. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






28. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






29. Focused on the degree of personal relevance that the product or purchase holds for the consumer






30. Advertising designed to promote a favorable company image rather than specific products






31. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






32. Customizing both product and communications programs by area or country when conducting business on a global basis






33. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






34. Standardizing both product and communications programs when conducting business on a global basis






35. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






36. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






37. The silent - mental repetition of material






38. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






40. Making the same response to a slightly different stimuli






41. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






42. The number of consumers exposed to a message and how they react






43. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






44. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






45. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






46. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






47. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






48. The perceived honesty and objectivity of the source of the communication






49. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






50. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark