Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumers judge a products performance and attribute its success or failure to the product itself






2. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






3. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






4. The ability to select a specific stimulus from among similar stimuli because of perceived differences






5. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






6. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






7. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






8. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






9. A series of personal evaluations an individual uses to put himself or herself into a social class






10. Caused by confusion with competing ads - and make informational retrieval difficult






11. A theory of learning based on mental information processing - often in response to problem solving






12. Researchers who participate in the environment that they are studying without notifying those who are being observed






13. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






14. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






15. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






16. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






17. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






18. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






19. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






20. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






21. Attribution theory suggests that consumers are likely to credit their successes to outside sources






22. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






23. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






24. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






25. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






26. Individuals inferences or judgements as to the causes of their own behavior






27. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






28. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






29. Determination if an advertisement increased a product's sales






30. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






31. Making the same response to a slightly different stimuli






32. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






33. Customizing both product and communications programs by area or country when conducting business on a global basis






34. The premise that observable responses to specific external stimuli signal that learning has taken place






35. The number of consumers exposed to a message and how they react






36. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






37. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






38. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






39. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






40. Wordplay - often used to create a double meaning - used in combination with a relevant picture






41. When consumers recode what they have already encoded to include largest amounts of information






42. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






43. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






44. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






45. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






46. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






47. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






48. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






49. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






50. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment