Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






2. Researchers who participate in the environment that they are studying without notifying those who are being observed






3. Consumers judge a products performance and attribute its success or failure to the product itself






4. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






5. Persistent critics of marketers who initiate bad publicity online






6. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






7. Psychographic/demographic descriptions of the audience of a specific medium






8. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






9. Born between 1965-1979 - post baby boomer segment






10. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






11. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






12. The perceived honesty and objectivity of the source of the communication






13. The premise that observable responses to specific external stimuli signal that learning has taken place






14. When consumers feel that another person is responsible for either positive or negative product performance






15. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






16. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






17. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






18. Priorities and codes of conduct that both affects and reflects the character of American society






19. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






20. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






21. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






22. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






23. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






24. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






25. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






26. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






27. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






28. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






29. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






30. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






31. An unpleasant or negative outcome that also serves to encourage a specific behavior






32. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






33. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






34. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






35. A series of personal evaluations an individual uses to put himself or herself into a social class






36. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






37. Caused by confusion with competing ads - and make informational retrieval difficult






38. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






39. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






40. A theory of learning based on mental information processing - often in response to problem solving






41. Advertising designed to promote a favorable company image rather than specific products






42. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






43. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






44. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






45. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






46. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






47. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






48. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






49. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






50. Determination if an advertisement increased a product's sales