Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






2. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






3. Making the same response to a slightly different stimuli






4. Individuals inferences or judgements as to the causes of their own behavior






5. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






6. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






7. The process by which we recover information from long-term storage






8. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






9. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






10. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






11. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






12. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






13. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






14. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






15. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






16. Determination if an advertisement increased a product's sales






17. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






18. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






19. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






20. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






21. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






22. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






23. Consumers judge a products performance and attribute its success or failure to the product itself






24. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






25. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






26. Addressable communications that are significantly more response measured than traditional broadcast measures






27. Priorities and codes of conduct that both affects and reflects the character of American society






28. When two brand names are featured on a single product






29. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






30. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






31. Standardizing both product and communications programs when conducting business on a global basis






32. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






33. Allowing a well-known brand name to be affixed to products of another manufacturer






34. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






35. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






36. Caused by confusion with competing ads - and make informational retrieval difficult






37. When consumers feel that another person is responsible for either positive or negative product performance






38. A series of personal evaluations an individual uses to put himself or herself into a social class






39. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






40. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






41. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






42. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






43. An unpleasant or negative outcome that also serves to encourage a specific behavior






44. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






45. Determination if the marketing message was correctly receiver - understood - and interpreted






46. Wordplay - often used to create a double meaning - used in combination with a relevant picture






47. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






48. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






49. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






50. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content