Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






2. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






3. The ability to select a specific stimulus from among similar stimuli because of perceived differences






4. Born between 1965-1979 - post baby boomer segment






5. Determination if an advertisement increased a product's sales






6. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






7. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






8. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






9. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






10. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






11. An unpleasant or negative outcome that also serves to encourage a specific behavior






12. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






13. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






14. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






15. Priorities and codes of conduct that both affects and reflects the character of American society






16. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






17. Customizing both product and communications programs by area or country when conducting business on a global basis






18. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






19. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






20. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






21. When two brand names are featured on a single product






22. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






23. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






24. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






25. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






26. Allowing a well-known brand name to be affixed to products of another manufacturer






27. Caused by confusion with competing ads - and make informational retrieval difficult






28. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






29. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






30. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






31. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






32. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






33. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






34. Wordplay - often used to create a double meaning - used in combination with a relevant picture






35. When consumers feel that another person is responsible for either positive or negative product performance






36. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






37. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






38. Focused on the degree of personal relevance that the product or purchase holds for the consumer






39. A series of personal evaluations an individual uses to put himself or herself into a social class






40. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






41. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






42. Persistent critics of marketers who initiate bad publicity online






43. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






44. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






45. The practice of marketing a whole line of company products under the same brand name






46. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






47. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






48. Addressable communications that are significantly more response measured than traditional broadcast measures






49. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






50. Consists of events that strengthen the likelihood of a specific response






Search BasicVersity Tests



OR

Browse BasicVersity