SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment
Socialization of Family Members
New Media
Broadcast Model
Cognitive Associative Learning
2. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br
Core Values
Encoding
Local Strategy
Attitude-Toward-the-Ad Models
3. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Branded Entertainment
Baby Boomers
Foot-In-The-Door Technique
Family Branding
4. Priorities and codes of conduct that both affects and reflects the character of American society
Advertising Wearout
Door-In-The-Face Technique
Sex Roles
Core Values
5. Researchers who participate in the environment that they are studying without notifying those who are being observed
Participant Observers
Advertising Wearout
Theory-of-Reasoned-Action (TRA) Model
Marketing Ethics
6. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters
Societal Marketing Concept
Source Credibility
Branded Entertainment
Consumer Generated Media
7. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions
Culture
Content Analysis
Corrective Advertising
Attitudinal Measures
8. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Market Maven
Knowledge Function
Co-Branding
Theory of Planned Behavior
9. Consumers judge a products performance and attribute its success or failure to the product itself
Attributions Toward Things
Unaided Recall
Exploitive Targeting
Attitude-Toward-the-Ad Models
10. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks
Licensing
Door-In-The-Face Technique
Informal Communication Source
Behavioral Learning
11. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others
Class Consciousness
Country-of-Origin Effects
Neo-Pavlovian Conditioning
Utilitarian Function
12. The perceived honesty and objectivity of the source of the communication
Negative Reinforcement
Addressable Messages
Source Credibility
Rehearsal
13. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings
Comparative Advertising
Licensing
Theory of Planned Behavior
Source Amnesia
14. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Addressable Messages
Tricomponent Attitude Model
Formal Communication Source
Covert - Masked or Stealth Marketing
15. A theory of learning based on mental information processing - often in response to problem solving
Cognitive Ages
Cognitive Learning
Peripheral Route to Persuasion
Informal Communication Source
16. Consists of events that strengthen the likelihood of a specific response
Positive Reinforcement
Participant Observers
Exploitive Targeting
Stimulus-Response Learning
17. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations
Instrumental (operant) Conditioning
Self-Perception Theory
Addressable Messages
Modeling (observational/vicarious learning)
18. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Consumer Generated Media
Attributions Toward Things
Market Maven
Megabrands
19. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education
Exploitive Targeting
Internal Attributions
Institutional Advertising
Physiological Measures
20. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
World Brand
Cognitive Ages
Aided Recall
Generation X
21. Phenomenon in which people forget the source of a message buy remember the message itself
Sleeper Effect
Tricomponent Attitude Model
Corrective Advertising
Source Amnesia
22. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment
Covert - Masked or Stealth Marketing
Socioeconomic Status Score
Addressable Messages
Chunking
23. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Attribution Theory
Door-In-The-Face Technique
Knowledge Function
Differential Decay
24. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Socioeconomic Status Score
Consumer Socialization
Media Strategy
Broadcast Model
25. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors
Attribution Theory
Audience Profile
Class Consciousness
Recognition and Recall Tests
26. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Advertising Resonance
Socioeconomic Status Score
External Attributions
Chunking
27. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control
Attribution Theory
Theory of Planned Behavior
Broadcast Model
Cognitive Learning
28. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Class Consciousness
Attitude-Toward-Behavior Model
Peripheral Route to Persuasion
Broadcast Model
29. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself
Value-Expressive Function
Classical Conditioning
Stimulus Discrimination
Intention-to-Buy Scales
30. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)
Medium
Product Standardization
Unaided Recall
Stimulus Generalization
31. Making the same response to a slightly different stimuli
Foot-In-The-Door Technique
Attributions Toward Others
Interference Effects
Stimulus Generalization
32. Customizing both product and communications programs by area or country when conducting business on a global basis
Licensing
Market Maven
Hemispheric Lateralizatio
Local Strategy
33. When two brand names are featured on a single product
Stimulus Discrimination
Physiological Measures
Broadcast Model
Co-Branding
34. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Cognitive Dissonance Theory
Socialization of Family Members
Traditional Family Life Cycle
Recognition and Recall Tests
35. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Determined Detractors
Communication Feedback
Behavioral Learning
Recognition and Recall Tests
36. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product
Generation X
Central Route to Persuasion
Order Effects
Elaboration Likelihood Model (ELM)
37. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
PRIZM NE
Utilitarian Function
Cross-Cultural Consumer Analysis
Foot-In-The-Door Technique
38. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information
Sale Effects
Family Branding
Passive Learning
Functional Approach
39. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Participant Observers
Socialization of Family Members
Value-Expressive Function
Advertising Resonance
40. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Geodemographic Clusters
Consumer Socialization
Functional Approach
Hemispheric Lateralizatio
41. The premise that observable responses to specific external stimuli signal that learning has taken place
Interference Effects
Stimulus-Response Learning
Rehearsal
Core Values
42. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition
Culture
Megabrands
Product Standardization
Chunking
43. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Narrowcast Messages
PRIZM NE
Theory of Planned Behavior
Tricomponent Attitude Model
44. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Field Observation
Sleeper Effect
Instrumental (operant) Conditioning
Theory of Planned Behavior
45. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end
Order Effects
Intention-to-Buy Scales
Single-Variable Indexes
Socialization Agent
46. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases
Content Analysis
Generation X
Product Standardization
Country-of-Origin Effects
47. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved
Content Analysis
Narrowcast Messages
Comparative Advertising
Information Processing
48. When consumers feel that another person is responsible for either positive or negative product performance
Medium
Attributions Toward Others
Corrective Advertising
Viral Marketing
49. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets
Licensing
Chunking
Geodemographic Clusters
Unaided Recall
50. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Functional Approach
Stimulus Discrimination
Cognitive Learning
Informal Communication Source