Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Researchers who participate in the environment that they are studying without notifying those who are being observed






2. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






3. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






4. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






5. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






6. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






7. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






8. Addressable communications that are significantly more response measured than traditional broadcast measures






9. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






10. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






11. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






12. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






13. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






14. Customizing both product and communications programs by area or country when conducting business on a global basis






15. Consumers judge a products performance and attribute its success or failure to the product itself






16. Consists of events that strengthen the likelihood of a specific response






17. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






18. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






19. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






20. Priorities and codes of conduct that both affects and reflects the character of American society






21. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






22. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






23. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






24. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






25. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






26. Born between 1965-1979 - post baby boomer segment






27. Focused on the degree of personal relevance that the product or purchase holds for the consumer






28. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






29. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






30. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






31. When consumers feel that another person is responsible for either positive or negative product performance






32. An unpleasant or negative outcome that also serves to encourage a specific behavior






33. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






34. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






35. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






36. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






37. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






38. The perceived honesty and objectivity of the source of the communication






39. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






40. The practice of marketing a whole line of company products under the same brand name






41. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message






42. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






43. A theory of learning based on mental information processing - often in response to problem solving






44. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






45. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






46. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






47. Caused by confusion with competing ads - and make informational retrieval difficult






48. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






49. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






50. Determination if an advertisement increased a product's sales