Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






2. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






3. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






4. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






5. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






6. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






7. Individuals inferences or judgements as to the causes of their own behavior






8. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






9. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






10. The silent - mental repetition of material






11. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






12. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






13. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






14. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






15. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






16. A series of personal evaluations an individual uses to put himself or herself into a social class






17. A theory of learning based on mental information processing - often in response to problem solving






18. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






19. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






20. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






21. When two brand names are featured on a single product






22. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






23. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






24. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






25. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






26. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






27. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






28. The ability to select a specific stimulus from among similar stimuli because of perceived differences






29. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






30. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






31. Researchers who participate in the environment that they are studying without notifying those who are being observed






32. When consumers recode what they have already encoded to include largest amounts of information






33. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






34. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






35. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






36. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






37. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






38. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






39. Determination if an advertisement increased a product's sales






40. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






41. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






42. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






43. The process by which we recover information from long-term storage






44. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






45. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






46. An unpleasant or negative outcome that also serves to encourage a specific behavior






47. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






48. Making the same response to a slightly different stimuli






49. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






50. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum