Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






2. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






3. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






4. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






5. Wordplay - often used to create a double meaning - used in combination with a relevant picture






6. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






7. A weighted measure of the following socioeconomic variables: occupation - source of income - house type - and dwelling area (quality of neighborhood)






8. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






9. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






10. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






11. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






12. Determination if the marketing message was correctly receiver - understood - and interpreted






13. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






14. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






15. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






16. Born between 1965-1979 - post baby boomer segment






17. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






18. Caused by confusion with competing ads - and make informational retrieval difficult






19. The perceived honesty and objectivity of the source of the communication






20. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






21. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






22. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






23. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






24. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






25. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






26. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






27. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






28. Advertising designed to promote a favorable company image rather than specific products






29. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






30. Priorities and codes of conduct that both affects and reflects the character of American society






31. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






32. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






33. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






34. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






35. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






36. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






37. Allowing a well-known brand name to be affixed to products of another manufacturer






38. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






39. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






40. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






41. The ability to select a specific stimulus from among similar stimuli because of perceived differences






42. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






43. Individuals inferences or judgements as to the causes of their own behavior






44. The practice of marketing a whole line of company products under the same brand name






45. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






46. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






47. The silent - mental repetition of material






48. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






49. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






50. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing