Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






2. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






3. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






4. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






5. Standardizing both product and communications programs when conducting business on a global basis






6. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






7. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






8. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






9. Persistent critics of marketers who initiate bad publicity online






10. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






11. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






12. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






13. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






14. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






15. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






16. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






17. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






18. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






19. Caused by confusion with competing ads - and make informational retrieval difficult






20. Phenomenon in which people forget the source of a message buy remember the message itself






21. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






22. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






23. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






24. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






25. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






26. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






27. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






28. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






29. When consumers recode what they have already encoded to include largest amounts of information






30. A theory of learning based on mental information processing - often in response to problem solving






31. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






32. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






33. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






34. Customizing both product and communications programs by area or country when conducting business on a global basis






35. Consists of events that strengthen the likelihood of a specific response






36. The ability to select a specific stimulus from among similar stimuli because of perceived differences






37. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






38. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






39. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






40. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






41. The amount of status members of one social class have in comparison with members of other social classes






42. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






43. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






44. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






45. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






46. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






47. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






48. Born between 1965-1979 - post baby boomer segment






49. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






50. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object