Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






2. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






3. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






4. Priorities and codes of conduct that both affects and reflects the character of American society






5. Researchers who participate in the environment that they are studying without notifying those who are being observed






6. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






7. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






8. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






9. Consumers judge a products performance and attribute its success or failure to the product itself






10. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






11. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






12. The perceived honesty and objectivity of the source of the communication






13. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






14. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






15. A theory of learning based on mental information processing - often in response to problem solving






16. Consists of events that strengthen the likelihood of a specific response






17. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






18. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






19. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






20. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






21. Phenomenon in which people forget the source of a message buy remember the message itself






22. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






23. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






24. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






25. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






26. Attribution theory suggests that consumers are likely to credit their successes to outside sources






27. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






28. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






29. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






30. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






31. Making the same response to a slightly different stimuli






32. Customizing both product and communications programs by area or country when conducting business on a global basis






33. When two brand names are featured on a single product






34. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






35. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






36. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






37. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






38. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






39. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






40. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






41. The premise that observable responses to specific external stimuli signal that learning has taken place






42. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






43. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






44. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






45. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






46. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






47. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






48. When consumers feel that another person is responsible for either positive or negative product performance






49. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






50. The ability to select a specific stimulus from among similar stimuli because of perceived differences