Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






2. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






3. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






4. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






5. The practice of marketing a whole line of company products under the same brand name






6. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






7. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






8. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






9. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






10. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






11. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






12. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






13. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






14. The number of consumers exposed to a message and how they react






15. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






16. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






17. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






18. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






19. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






20. Researchers who participate in the environment that they are studying without notifying those who are being observed






21. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






22. Determination if the marketing message was correctly receiver - understood - and interpreted






23. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






24. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






25. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






26. Making the same response to a slightly different stimuli






27. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






28. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






29. An unpleasant or negative outcome that also serves to encourage a specific behavior






30. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






31. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






32. Psychographic/demographic descriptions of the audience of a specific medium






33. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






34. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






35. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






36. Persistent critics of marketers who initiate bad publicity online






37. Focused on the degree of personal relevance that the product or purchase holds for the consumer






38. Born between 1965-1979 - post baby boomer segment






39. When consumers recode what they have already encoded to include largest amounts of information






40. A theory of learning based on mental information processing - often in response to problem solving






41. Caused by confusion with competing ads - and make informational retrieval difficult






42. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






43. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






44. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






45. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






46. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






47. Priorities and codes of conduct that both affects and reflects the character of American society






48. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






49. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






50. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals