Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising designed to promote a favorable company image rather than specific products






2. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






3. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






4. Customizing both product and communications programs by area or country when conducting business on a global basis






5. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






6. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






7. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






8. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






9. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






10. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






11. The perceived honesty and objectivity of the source of the communication






12. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






13. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






14. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






15. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold






16. Individuals inferences or judgements as to the causes of their own behavior






17. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






18. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






19. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






20. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






21. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






22. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






23. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






24. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






25. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






26. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






27. A series of personal evaluations an individual uses to put himself or herself into a social class






28. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






29. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






30. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






31. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






32. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






33. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






34. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






35. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






36. Standardizing both product and communications programs when conducting business on a global basis






37. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






38. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






39. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






40. Consumers judge a products performance and attribute its success or failure to the product itself






41. The silent - mental repetition of material






42. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






43. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






44. Caused by confusion with competing ads - and make informational retrieval difficult






45. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






46. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






47. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






48. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






49. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






50. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability