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Test your basic knowledge |
Consumer Behavior
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products that are manufactured - packaged - and positioned the same way regardless of the country in which they are sold
World Brand
Theory of Trying to Consume
Recognition and Recall Tests
Consumer Ethics
2. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills
Stimulus-Response Learning
Media Strategy
Physiological Measures
Internal Attributions
3. An unpleasant or negative outcome that also serves to encourage a specific behavior
Hemispheric Lateralizatio
Negative Reinforcement
Objective Measures
Behavioral Learning
4. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class
Stimulus-Response Learning
Objective Measures
Branded Entertainment
Internal Attributions
5. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting
Elaboration Likelihood Model (ELM)
Social Status
Peripheral Route to Persuasion
Addressable Advertising
6. Consumers judge a products performance and attribute its success or failure to the product itself
Instrumental (operant) Conditioning
Product Standardization
Market Maven
Attributions Toward Things
7. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution
Shaping
Physiological Measures
Hemispheric Lateralizatio
Traditional Family Life Cycle
8. Phenomenon in which people forget the source of a message buy remember the message itself
Source Amnesia
Attributions Toward Things
Cognitive Ages
Differential Decay
9. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior
Comparative Advertising
Defensive Attribution
Narrowcast Messages
Consumer Socialization
10. Consists of events that strengthen the likelihood of a specific response
Instrumental (operant) Conditioning
Attitude-Toward-the-Ad Models
New Media
Positive Reinforcement
11. The ability to select a specific stimulus from among similar stimuli because of perceived differences
Stimulus Discrimination
PRIZM NE
Exposure Effects
Ego-Defensive Function
12. The process by which we recover information from long-term storage
Physiological Measures
Index of Status Characteristics
Retrieval
Sale Effects
13. When two brand names are featured on a single product
Cognitive Associative Learning
Communication Feedback
Index of Status Characteristics
Co-Branding
14. A series of personal evaluations an individual uses to put himself or herself into a social class
Subjective Measures
Encoding
Hemispheric Lateralizatio
Retrieval
15. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt
Ego-Defensive Function
Product Standardization
Generation Y
Addressable Messages
16. A theory of learning based on mental information processing - often in response to problem solving
Cognitive Learning
Persuasion Effects
Ego-Defensive Function
Socialization of Family Members
17. Psychographic/demographic descriptions of the audience of a specific medium
Audience Profile
Theory of Planned Behavior
Global Strategy
Field Observation
18. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors
Order Effects
Instrumental (operant) Conditioning
Family Branding
Country-of-Origin Effects
19. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile
Determined Detractors
Elaboration Likelihood Model (ELM)
Media Strategy
Narrowcast Messages
20. Attribution theory suggests that consumers are likely to credit their successes to outside sources
Attitude-Toward-the-Ad Models
External Attributions
Attitudinal Measures
Country-of-Origin Effects
21. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way
Encoding
Negative Reinforcement
Intention-to-Buy Scales
Family Branding
22. The amount of status members of one social class have in comparison with members of other social classes
Social Status
Shaping
Mixed Strategies
Branded Entertainment
23. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome
Hemispheric Lateralizatio
Attitude-Toward-Behavior Model
Covert - Masked or Stealth Marketing
Addressable Advertising
24. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object
Ego-Defensive Function
Cognitive Dissonance Theory
Socialization Agent
Encoding
25. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product
Order Effects
Buzz Agents
Knowledge Function
Differential Decay
26. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture
Self-Perception Theory
Generation Y
Socialization of Family Members
Addressable Advertising
27. Individuals born between 1946 and 1964 (approx. 40% of the adult population)
Baby Boomers
Theory-of-Reasoned-Action (TRA) Model
Cognitive Ages
Cross-Cultural Consumer Analysis
28. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content
Attitudinal Measures
Broadcast Model
Theory of Planned Behavior
Positive Reinforcement
29. Focused on the degree of personal relevance that the product or purchase holds for the consumer
Cognitive Dissonance Theory
Sex Roles
Attitude-Toward-Object Model
Consumer Involvement
30. Advertising designed to promote a favorable company image rather than specific products
Institutional Advertising
Recognition and Recall Tests
Single-Variable Indexes
Consumer Ethics
31. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)
Recognition and Recall Tests
Medium
Source Amnesia
Consumer Generated Media
32. Customizing both product and communications programs by area or country when conducting business on a global basis
Passive Learning
Comparative Advertising
Content Analysis
Local Strategy
33. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message
Socialization of Family Members
Positive Reinforcement
Addressable Messages
Baby Boomers
34. Standardizing both product and communications programs when conducting business on a global basis
Institutional Advertising
Marketing Ethics
Content Analysis
Global Strategy
35. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness
Rehearsal
Sex Roles
Self-Perception Theory
Buzz Agents
36. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes
Broadcast Model
Knowledge Function
Behavioral Learning
Social Class
37. The silent - mental repetition of material
Advertising Resonance
Rehearsal
Theory-of-Reasoned-Action (TRA) Model
Narrowcast Messages
38. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact
Unaided Recall
Cross-Cultural Consumer Analysis
Social Status
Knowledge Function
39. Attitudes consist of three major components: cognitive component - an affective component - and a conative component
Tricomponent Attitude Model
Class Consciousness
Medium
Addressable Messages
40. Making the same response to a slightly different stimuli
Aided Recall
Consumer Involvement
Stimulus Generalization
Theory of Planned Behavior
41. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers
Source Credibility
Positive Reinforcement
Theory of Trying to Consume
Covert - Masked or Stealth Marketing
42. The number of consumers exposed to a message and how they react
Attributions Toward Others
Persuasion Effects
Exposure Effects
Global Strategy
43. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed
Chunking
PRIZM NE
Theory of Planned Behavior
Stimulus-Response Learning
44. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services
Stimulus-Response Learning
Tricomponent Attitude Model
Differential Decay
Market Maven
45. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions
Peripheral Route to Persuasion
Societal Marketing Concept
Exploitive Targeting
Recognition and Recall Tests
46. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility
Chunking
Differential Decay
Geodemographic Clusters
Utilitarian Function
47. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)
Theory of Planned Behavior
Neo-Pavlovian Conditioning
Defensive Attribution
Door-In-The-Face Technique
48. The perceived honesty and objectivity of the source of the communication
Sale Effects
Family Branding
Baby Boomers
Source Credibility
49. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content
Differential Decay
Informal Communication Source
Viral Marketing
Recognition and Recall Tests
50. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark
Determined Detractors
Attitude-Toward-Object Model
Baby Boomers
Societal Marketing Concept