Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






2. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






3. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






4. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






5. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






6. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






7. Consumers judge a products performance and attribute its success or failure to the product itself






8. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






9. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur






10. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






11. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






12. Phenomenon in which people forget the source of a message buy remember the message itself






13. Determination if an advertisement increased a product's sales






14. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






15. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






16. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






17. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






18. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






19. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






20. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






21. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






22. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






23. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






24. The perceived honesty and objectivity of the source of the communication






25. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






26. Born between 1965-1979 - post baby boomer segment






27. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






28. Aka product placement - a marketing technique in which a product is integrated into a TV show or film through its use by the characters






29. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






30. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






31. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






32. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






33. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






34. A series of personal evaluations an individual uses to put himself or herself into a social class






35. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






36. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






37. Standardizing both product and communications programs when conducting business on a global basis






38. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






39. An extension of the TRA model which includes an additional factor leading to intention - a customer's perception whether a behavior is within his or her control






40. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






41. The number of consumers exposed to a message and how they react






42. Well-known brand names; have become global "cultural icons" and enjoy powerful advantages over the competition






43. Addressable communications that are significantly more response measured than traditional broadcast measures






44. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






45. Focused on the degree of personal relevance that the product or purchase holds for the consumer






46. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






47. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






48. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






49. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






50. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response