Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The premise that observable responses to specific external stimuli signal that learning has taken place






2. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






3. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






4. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






5. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






6. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






7. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request






8. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






9. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






10. A series of personal evaluations an individual uses to put himself or herself into a social class






11. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






12. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






13. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






14. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






15. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






16. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






17. Attribution theory suggests that consumers are likely to credit their successes to outside sources






18. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






19. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






20. Priorities and codes of conduct that both affects and reflects the character of American society






21. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting






22. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






23. Discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object






24. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






25. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






26. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






27. Consumers judge a products performance and attribute its success or failure to the product itself






28. A theory that suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective






29. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






30. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






31. A theory of learning based on mental information processing - often in response to problem solving






32. Researchers who participate in the environment that they are studying without notifying those who are being observed






33. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






34. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






35. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






36. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






37. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






38. When consumers recode what they have already encoded to include largest amounts of information






39. When consumers feel that another person is responsible for either positive or negative product performance






40. The process by which we recover information from long-term storage






41. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






42. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






43. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






44. Standardizing both product and communications programs when conducting business on a global basis






45. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






46. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






47. Individuals inferences or judgements as to the causes of their own behavior






48. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






49. The amount of status members of one social class have in comparison with members of other social classes






50. Theories based on the premise that learning takes place as the result of observable responses to external stimuli