Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






2. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






3. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






4. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






5. Determination if the marketing message was correctly receiver - understood - and interpreted






6. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






7. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






8. When consumers recode what they have already encoded to include largest amounts of information






9. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






10. Measures concerned with consumers' overall feelings about the product and the brand and their purchase intentions






11. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






12. Advertising that explicitly names or otherwise identifies one or more competitors of the advertised brand for the purpose of claiming superiority - either on an overall basis or on selected product groupings






13. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






14. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






15. Caused by confusion with competing ads - and make informational retrieval difficult






16. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






17. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






18. Wordplay - often used to create a double meaning - used in combination with a relevant picture






19. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






20. Standardizing both product and communications programs when conducting business on a global basis






21. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






22. Customizing both product and communications programs by area or country when conducting business on a global basis






23. A theory that suggest consumers are likely to accept credit for successful outcomes (internal attribution) and to blame other persons or products for failure (external attribution)






24. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






25. The premise that observable responses to specific external stimuli signal that learning has taken place






26. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






27. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






28. Researchers who participate in the environment that they are studying without notifying those who are being observed






29. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






30. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






31. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content






32. Focused on the degree of personal relevance that the product or purchase holds for the consumer






33. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






34. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






35. Determination if an advertisement increased a product's sales






36. Traits and tendencies often associated with a particular gender; for example - masculine traits include aggressiveness and competitiveness - whereas feminine traits include neatness - tactfulness - gentleness and talkativeness






37. Born between 1965-1979 - post baby boomer segment






38. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






39. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






40. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






41. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






42. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






43. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






44. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






45. The response given to a communicated message - whether a spoken reply - nonverbal communication - or some other variant






46. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






47. Making the same response to a slightly different stimuli






48. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






49. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






50. Reinforcement performed before the desired consumer behavior actually takes place - increases the probabilities that certain desired customers behavior will occur