Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A composite index of geographic and socioeconomic factors expressed in residential zip-code neighborhoods from which geodemographic consumer segments are formed






2. When consumers feel that another person is responsible for either positive or negative product performance






3. The use of a single socioeconomic variable (such as income) to estimate an individual's relative social class






4. Standardizing both product and communications programs when conducting business on a global basis






5. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






6. When two brand names are featured on a single product






7. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






8. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






9. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






10. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






11. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability






12. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim






13. An unpleasant or negative outcome that also serves to encourage a specific behavior






14. Allowing a well-known brand name to be affixed to products of another manufacturer






15. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






16. A theory of learning based on mental information processing - often in response to problem solving






17. Phenomenon in which people forget the source of a message buy remember the message itself






18. A self-administered inventory consisting of 18 "terminal" values (personal goals) and 18 "instrumental" values (wasy of reaching personal goals






19. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






20. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






21. Advertising designed to promote a favorable company image rather than specific products






22. Caused by confusion with competing ads - and make informational retrieval difficult






23. The tendency for persuasive communications to lose the impact of source credibility over time (example - the influence of a message from a high credibility source tends to decrease over time; the influence of a message from a low credibility source






24. A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising






25. Consists of events that strengthen the likelihood of a specific response






26. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






27. Attitudes consist of three major components: cognitive component - an affective component - and a conative component






28. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






29. Determination if the marketing message was correctly receiver - understood - and interpreted






30. Priorities and codes of conduct that both affects and reflects the character of American society






31. A comprehensive theory of the interrelationship among attitudes - intentions and behavior






32. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






33. Portrays consumers' attitudes with regard to an attitude object as a function of consumers perception and assessment of key attributes or beliefs held with regard to the particular attitude object






34. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






35. The premise that observable responses to specific external stimuli signal that learning has taken place






36. The amount of status members of one social class have in comparison with members of other social classes






37. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






38. The ability to select a specific stimulus from among similar stimuli because of perceived differences






39. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






40. Determination if an advertisement increased a product's sales






41. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






42. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






43. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






44. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






45. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end






46. Addressable communications that are significantly more response measured than traditional broadcast measures






47. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






48. Attribution theory suggests that consumers are likely to credit their successes to outside sources






49. A communication channel - generally classified as either impersonal (mass medium) and interpersonal (conversations between people)






50. The process by which we recover information from long-term storage