Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process by which the sender (or source) of a communication message selects and assigns words or visual images to represent the message's contents






2. Originally defined as a person whom the message receiver knows personally - such as a parent or friend who gives product information or advice - today it includes people who influence one's consumption via online social networks






3. A person or organization involved in passing along the basic values and behaviors of a group - mainly because they are in close proximity and control the means to reward and/or punish actions






4. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations






5. A model that proposes that a consumer's attitude toward a product or brand is a function of the presence of certain attributes and the consumer's evaluation of those attributes






6. Tests conducted to determine whether consumers remember seeing an ad - the extent to which they have read it or seen it and can recall its content - their resulting attitudes toward the product and the brand - and their purchase intentions






7. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






8. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






9. Addressable communications that are significantly more response measured than traditional broadcast measures






10. Allowing a well-known brand name to be affixed to products of another manufacturer






11. An anthropological measurement technique that focuses on observing behavior within a natural environment (often without the subjects awareness)






12. According to Pavlovian theory - conditioned learning results when a stimulus paired with another stimulus that elicits a known response serves to product the same response by itself






13. The practice of encouraging individuals to pass on an email message to others - thus creating the potential for exponential growth in the message's exposure and infuence






14. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact






15. A model that proposes that a consumer forms various feelings (affects) and judgments (cognition) as the result of exposure to an advertisement - which - in turn - affect the consumer's attitude toward the ad and beliefs and attitudes toward the br






16. A component of the functional approach to attitude-change theory that suggests consumers hold certain attitudes partly because of the brand's utility






17. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






18. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture






19. Attribution theory suggests that consumers are likely to credit their successes to outside sources






20. When two brand names are featured on a single product






21. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






22. The amount of status members of one social class have in comparison with members of other social classes






23. A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services; that is - they must endeavor to satisfy the needs and wants of their target mark






24. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






25. All ads that reach the consumer online and on any mobile communication devices such as PDAs - cell phones and smartphones (aka mobile advertising)






26. The learning of associations among events through classical conditioning that allows the organism to anticipate and represent its environment






27. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






28. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment






29. Individuals whose influence stems from a general knowledge and market expertise that lead to an early awareness of new products and services






30. Making the same response to a slightly different stimuli






31. A progression of stages through which many families pass. the five traditional FLC stages are bachelorhood - honeymooners - parenthood - post-parenthood - and dissolution






32. A component of the functional approach to attitude-change theory that suggests that attitudes express consumers' general values - lifestyles - and outlook






33. Without active involvement - individuals process and store right-brain (non-verbal - pictorial) information






34. A composite segmentation strategy that uses both geographic variables (zip codes - neighborhoods or blocks) and demographic variables (income - occupation - value or residence) to identify target markets






35. A marketing strategy that combines elements of the global and local marketing strategies - offering either a customized message and uniform product - or a uniform message and customized product






36. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






37. A source of communication that speaks on behalf of an organization - either a for-profit or a not-for-profit organization






38. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






39. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






40. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






41. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






42. An unpleasant or negative outcome that also serves to encourage a specific behavior






43. The perception a consumer has of a product based on where it is manufactured - due to reputation or personal biases






44. Research to determine the extent to which consumers of two or more nations are similar in relation to specific consumption behavior






45. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






46. An index that combines a number of socioeconomic variables (such as education - income - occupation) to form one overall measure of social class standing






47. Standardizing both product and communications programs when conducting business on a global basis






48. Attribution theory suggests that some people attribute their success in performing certain tasks to their own skills






49. The practice of marketing a whole line of company products under the same brand name






50. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message