Test your basic knowledge |

Consumer Behavior

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers






2. The number of consumers exposed to a message and how they react






3. Addressable communications that are significantly more response measured than traditional broadcast measures






4. Focused on the degree of personal relevance that the product or purchase holds for the consumer






5. Individuals born between 1946 and 1964 (approx. 40% of the adult population)






6. A component of the functional approach to attitude-change that suggests that consumers want to protect their self-concepts from inner feelings of doubt






7. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way






8. The point at which an individual can become satiated with numerous exposures and both attention and retention decline






9. The process - started in childhood - by which an individual learns the skills and attitudes relevant to consumer purchase behavior






10. Theories based on the premise that learning takes place as the result of observable responses to external stimuli






11. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile






12. Researchers who participate in the environment that they are studying without notifying those who are being observed






13. A behavioral theory of learning based on a trial-and-error process - with habits formed as the result of positive experiences resulting from specific behaviors






14. Customizing both product and communications programs by area or country when conducting business on a global basis






15. The sum total of learned beliefs - values and customs that serve to direct the consumer behavior of members of a particular society






16. A method for systematically analyzing the content of verbal and/or pictorial communication. the method is frequently used to determine prevailing social values of a society in a particular era under study






17. A model that proposes that a consumer's attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome






18. A theory concerned with how people assign causality to events - and form or alter their attitudes after assessing their own or other people's behaviors






19. An attitude-change theory that classifies attitudes in terms of four functions: utilitarian - ego-defensive - value-expressive - and knowledge functions






20. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided






21. Mostly refers to advertising by premier online merchants who analyze the purchase behaviors of their users and utilize this data to make customized recommendations to individual users about future offerings.






22. Allowing a well-known brand name to be affixed to products of another manufacturer






23. Making the same response to a slightly different stimuli






24. Selected fact-based demographic or socioeconomic variables (such as occupation - income - education level) that are used to classify individuals in terms of social class






25. The premise that observable responses to specific external stimuli signal that learning has taken place






26. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product






27. A way to track bodily responses to stimuli - in an effort to see which products generate the most positive response






28. A theory of attitude change that suggests individuals form attitudes that are consistent with their own prior behavior






29. Advertising designed to promote a favorable company image rather than specific products






30. A series of personal evaluations an individual uses to put himself or herself into a social class






31. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education






32. The division of members of a society into a hierarchy of distinct status classes - so that members of each class have either higher or lower status than members of other classes






33. Psychographic/demographic descriptions of the audience of a specific medium






34. An orientation for assessing whether to use a global versus local marketing strategy concentration on high-tech to high-touch continuum






35. Observational research by anthropologists of the behaviors of a small sample of people from a particular society






36. Recasts the theory-of-reasoned-action model by replacing actual behavior with trying to behave as the variable to be explained and/or predicted






37. Learning theory in which the basic premise is that the righta dn left hemispheres of the brain "specialize" in the kinds of information that they process






38. Caused by confusion with competing ads - and make informational retrieval difficult






39. The consumer is asked whether he or she has read a particular magazine/seen a particular TV show and can recall any of the ads seen in them






40. Wordplay - often used to create a double meaning - used in combination with a relevant picture






41. Consumers who agree to promote products by bringing them to family gatherings - suggesting to store owners that they stock the items - reading certain books in public - and finding other ways to create "buzz" about a product






42. A feeling of social-group membership that reflects an individual's sense of belonging or identification with others






43. An individual's perceived age (usually 10 to 15 years younger than his chronological age)






44. The consumer is shown an ad and asked whether he or she remembers seeing it and recalls any of its salient points






45. A cognitive theory of human learning patterned after a computer information processing that focuses on how information is stored in human memory and how it is retrieved






46. The approximately 71 million Americans who were born between the years of 1977 and 1994 (the children of the baby boomers)






47. Persistent critics of marketers who initiate bad publicity online






48. The creation of a strong association between conditional stimulus and the unconditional stimulu requiring (1) forward conditioning; (2) repeated pairings of the CS and US; (3) a CS and US that logically belong together; (4) a CS that is novel and unf






49. Advertising technique in which all the viewers of a given TV show or readers of a magazine receiver the same advertising content






50. Priorities and codes of conduct that both affects and reflects the character of American society