Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should be put last in the radio ad?






2. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






3. The first line or paragraph of the body copy that is used to stimulate the reader's interest






4. Small - often rectangular shaped graphic that appears at the top of a webpage.






5. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






6. commercials set to music






7. In what shape do people view internet ads?






8. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






9. How fast or slow the action progresses in a commercial






10. List of contacts that you purchase from companies that put these lists together






11. In television - a voice that is coming from an unseen speaker






12. Text used to set the stage and lead into the headline of the copy






13. Where is the best palce to put the legal copy of the radio ad?






14. The act of clicking on a button on a website that takes the viewer to a different website






15. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






16. The title of an ad; it is display copy set in large type to get the reader's attention






17. Type that is set in larger sizes that is used to attract the reader's attention






18. Advantages of _____________: Control - Flexibility - Appeal






19. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






20. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






21. If direct mail does not so much generate sales - what does it instead generate?






22. Finding the right person for the role






23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






24. Other tips for Radio: ________ - Schedule wisely - Give all info






25. Formula writing that uses cliches - generalities - stock phrases - and superlatives






26. Where should legal copy be buried in the radio ad?






27. What is the type of rate that is based on space purchase and time it is run called?






28. Customers who have already bought from you






29. In which part of the AIPI formula should you repeat the prodcut and company name?






30. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






31. A mockup of a television commercial that uses still photos for the frames






32. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






33. Commercials are planned with segments of action that occur in a single location






34. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






35. In radio advertising - the story is visualized in the listener's imagination






36. What kind of radio ad often includes obsurd situations?






37. How many more times are electronic billboards more effective than poster panels?






38. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






39. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






40. what is a classified ad that contains a photo called?






41. Text that explains what is happening in a corresponding photo or illustration






42. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






43. What is the type of rate that is the same amount charge however long it is run?






44. What does POP stand for?






45. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






46. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






47. A word or phrase typed into a search engine to find websites relevant to a certain topic






48. How many pages is the typical direct mail ad?






49. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






50. 2 fold message of newspaper ad: _____ - sell at a particular store