Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






3. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






4. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






5. Types of TV commercials Demonstration: Story - or Both - ________






6. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






7. What kind of radio ad strives for believability?






8. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






9. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






10. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






11. If direct mail does not so much generate sales - what does it instead generate?






12. What is the method by which the customer responds called?






13. Self important copy that focuses on the company rather than the consumer






14. In which part of the AIPI formula should you repeat the prodcut and company name?






15. 2 kinds of __________: free gift and bonus items






16. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






17. The title of an ad; it is display copy set in large type to get the reader's attention






18. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






19. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






20. How many more times are electronic billboards more effective than poster panels?






21. A constructed setting in which the action of a commercial takes place






22. Commercials shot outside the studio






23. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






24. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






25. People who appear in television commercials






26. Customers who have already bought from you






27. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






28. How many inches wide is a typical newspaper column?






29. what is a classified ad that contains a photo called?






30. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






31. Headlines that aim to capture attention although they might not provide much information






32. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






33. An indirect headline that gives little information






34. What does POP stand for?






35. In radio advertising - the story is visualized in the listener's imagination






36. A headline that is straightforward and informative and leads to some kind of action






37. How many words should there be on a billboard?






38. A block of text separate from the main display copy and headline where the idea is presented






39. Another word of email ads - Use with caution






40. The first line or paragraph of the body copy that is used to stimulate the reader's interest






41. How many percent of a newspaper is made up of ads?






42. Types of billboards: _______ and electronic






43. How fast or slow the action progresses in a commercial






44. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






45. Dont be redundant - Voice over should match on screen type - Dont use too many words






46. Where is the best palce to put the legal copy of the radio ad?






47. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






48. Small - often rectangular shaped graphic that appears at the top of a webpage.






49. List of contacts that you purchase from companies that put these lists together






50. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency