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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A block of text separate from the main display copy and headline where the idea is presented
Dramatized
Call-outs
Response list
Wall Mural
2. An indirect headline that gives little information
Radio script
Sell product
Blind headline
Billboards
3. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Blind headline
Direct-action headline
Adese
Storyboard
4. A written version of a radio commercial used to produce the commercial
Radio script
Billboards
Support Copy
Spam
5. Types of billboards: _______ and electronic
Sight bites
Poster panel
Brag-and-boast copy
Spam
6. Image that conveys the heart of the concept
Key visual
Set
Short life span
Blind headline
7. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Adese
6
Display copy
8. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Vignette
Letter
Repeating
Lead paragraph
9. Types of ___________: buses - bus benches - bus stop shelters
Click-throughs
Transit advertising
Stick to time
Vignette
10. The title of an ad; it is display copy set in large type to get the reader's attention
Stick to time
Closing pararaph
Headline
House list
11. Commercials are planned with segments of action that occur in a single location
Scenes
Voice-over
Forgettability
Vignette
12. In television - a voice that is coming from an unseen speaker
Off camera
Indirect-action headline
Transit advertising
Sweetener
13. Text used to set the stage and lead into the headline of the copy
Facilitators
Overlines
Storyboard
Indirect-action headline
14. The act of clicking on a button on a website that takes the viewer to a different website
Omnipresence
Talent
Dead
Click-throughs
15. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Direct Mail Advertising
Underlines
Key words
Middle
16. Another word of email ads - Use with caution
Call to action
Sight bites
Closing pararaph
Spam
17. Limitations to Radio: Cannot show product - __________ - difficult to test success
Poster panel
Simple
In-store advertising
Forgettability
18. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Body copy
Letter
Dramatized
Compiled list
19. 2 fold message of newspaper ad: _____ - sell at a particular store
Key visual
Sell product
Point-of-purchase
Caption
20. What should be put last in the radio ad?
Phone number
24
Internet Advertising
Testimonials
21. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Dialogue
Store history
Scenario
Lists
22. In radio advertising - the story is visualized in the listener's imagination
Collateral materials
Theater of the mind
House list
Short life span
23. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Facilitators
Short life span
Selling idea first
Customer commitment
24. Something that gives customers one more reason to purchase your product
Set
Voice-over
Jingle
Sweetener
25. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Adese
Customer commitment
Stick to time
Attention
26. A headline that is straightforward and informative and leads to some kind of action
F
Direct-action headline
Scenario
Storyboard
27. In what shape do people view internet ads?
Omnipresence
Soundtrack of TV
F
Back translation
28. Your competitor's customers
Beginning or in the middle
Response list
Spam
Interstate billboards size
29. How fast or slow the action progresses in a commercial
Forgettability
Middle
Pace
Jingle
30. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Short life span
Magalog
Radio script
Caption
31. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Key visual
Interstate billboards size
Poster panel
32. Which part of the AIPI formula is the longest portion of radio ad?
Underlines
Present sales message
Jingle
Customer commitment
33. How many more times are electronic billboards more effective than poster panels?
6
Inserts
Identify advertiser or product
Set
34. Lifelike imitations of sounds
Navigation
Lead paragraph
Humor and emotion
Sound effects
35. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Jingle
Transit advertising
Display copy
36. Types of TV commercials Demonstration: Story - or Both - ________
F
Body copy
Testimonials
Scenario
37. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Response list
Open rate
Inserts
70
38. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Dead
Straight
Support Copy
39. A series of frames sketched to illustrate how the story line will develop
Identify advertiser or product
Storyboard
Your-name-here copy
Caption
40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Store history
6
Navigation
Flat rate
41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Open rate
Brag-and-boast copy
Identify advertiser or product
Tone of voice
42. what is a classified ad that contains a photo called?
Classified display advertisement
Flat rate
Humor and emotion
Caption
43. Dont be redundant - Voice over should match on screen type - Dont use too many words
House list
Story board
Adese
Soundtrack of TV
44. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Middle
Phone number
Scenario
Image transfer
45. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Lead paragraph
Interstate billboards size
Point-of-purchase
Store history
46. Presenting TV ads to others: Story board - Script - __________
Forgettability
Scenario
Caption
Testimonials
47. Where is the best palce to put the legal copy of the radio ad?
Middle
Tone of voice
Vignette
Short life span
48. A word or phrase typed into a search engine to find websites relevant to a certain topic
Short life span
Vignette
Back translation
Key words
49. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Talent
Billboards
Aerial Banner
Back translation
50. 2 kinds of __________: free gift and bonus items
Identify advertiser or product
Customer commitment
Headline
Incentives