Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






2. Type that is set in larger sizes that is used to attract the reader's attention






3. In radio advertising - the story is visualized in the listener's imagination






4. Types of _____________:pop-out coupons and poin-of purchase






5. Internet ad copy should be written with most important information on top






6. The text of the message






7. Types of billboards: _______ and electronic






8. How many inches wide total is a double newspaper page?






9. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






10. Where is the best palce to put the legal copy of the radio ad?






11. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






12. Lifelike imitations of sounds






13. Headlines that aim to capture attention although they might not provide much information






14. Something that gives customers one more reason to purchase your product






15. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






16. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






17. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






18. A concluding line that tells people how to buy the product






19. How many inches wide is a typical newspaper column?






20. In which part of the AIPI formula should you repeat the prodcut and company name?






21. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






23. Image that conveys the heart of the concept






24. Formula writing that uses cliches - generalities - stock phrases - and superlatives






25. Advantages of _____________: Control - Flexibility - Appeal






26. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






27. How many pages is the typical direct mail ad?






28. Another word of email ads - Use with caution






29. 2 1/4:1 - ratio of ___________






30. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






31. Small - often rectangular shaped graphic that appears at the top of a webpage.






32. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






33. What should be put last in the radio ad?






34. What is the method by which the customer responds called?






35. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






36. Customers who have already bought from you






37. A written version of a radio commercial used to produce the commercial






38. An indirect headline that gives little information






39. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






40. Presenting TV ads to others: Story board - Script - __________






41. A mockup of a television commercial that uses still photos for the frames






42. A block of text separate from the main display copy and headline where the idea is presented






43. Your competitor's customers






44. what is a classified ad that contains a photo called?






45. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






46. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






47. Which part of the AIPI formula is the longest portion of radio ad?






48. 2 kinds of __________: free gift and bonus items






49. What kind of radio ad strives for believability?






50. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________