Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






2. A word or phrase typed into a search engine to find websites relevant to a certain topic






3. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






4. Types of _____________:pop-out coupons and poin-of purchase






5. what is a classified ad that contains a photo called?






6. Limitations to Radio: Cannot show product - __________ - difficult to test success






7. What should be put last in the radio ad?






8. Dont be redundant - Voice over should match on screen type - Dont use too many words






9. A constructed setting in which the action of a commercial takes place






10. A series of frames sketched to illustrate how the story line will develop






11. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






12. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






13. A written version of a radio commercial used to produce the commercial






14. Types of billboards: _______ and electronic






15. Text used to set the stage and lead into the headline of the copy






16. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






17. Small - often rectangular shaped graphic that appears at the top of a webpage.






18. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






19. What is the type of rate that is the same amount charge however long it is run?






20. The title of an ad; it is display copy set in large type to get the reader's attention






21. The text of the message






22. How many more times are electronic billboards more effective than poster panels?






23. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






24. Presenting TV ads to others: Story board - Script - __________






25. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






26. A mockup of a television commercial that uses still photos for the frames






27. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






28. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






29. Customers who have already bought from you






30. What kind of radio ad often includes obsurd situations?






31. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






32. An indirect headline that gives little information






33. How fast or slow the action progresses in a commercial






34. The first line or paragraph of the body copy that is used to stimulate the reader's interest






35. Types of TV commercials Demonstration: Story - or Both - ________






36. Something that gives customers one more reason to purchase your product






37. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






38. Formula writing that uses cliches - generalities - stock phrases - and superlatives






39. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






40. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






41. The written version of a television commercial specifying all the video and audio information






42. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






43. In which part of the AIPI formula should you repeat the prodcut and company name?






44. Where is the best palce to put the legal copy of the radio ad?






45. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






46. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






47. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






48. A block of text separate from the main display copy and headline where the idea is presented






49. How many words should there be on a billboard?






50. List of contacts that you purchase from companies that put these lists together