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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages of _____________: Control - Flexibility - Appeal






2. Finding the right person for the role






3. Limitations to Radio: Cannot show product - __________ - difficult to test success






4. Where is the best palce to put the legal copy of the radio ad?






5. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






6. An indirect headline that gives little information






7. Presenting TV ads to others: Story board - Script - __________






8. Headlines that aim to capture attention although they might not provide much information






9. Types of _____________:pop-out coupons and poin-of purchase






10. Something that gives customers one more reason to purchase your product






11. Text used to set the stage and lead into the headline of the copy






12. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






13. A series of frames sketched to illustrate how the story line will develop






14. All copywriting and all of advertisig is about giving _______.






15. What kind of radio ad strives for believability?






16. The title of an ad; it is display copy set in large type to get the reader's attention






17. Type that is set in larger sizes that is used to attract the reader's attention






18. 2 1/4:1 - ratio of ___________






19. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






20. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






21. In television - a voice that is coming from an unseen speaker






22. Customers who have already bought from you






23. Your competitor's customers






24. The visual of the ______________ include: headline - lead - sight bites






25. Internet ad copy should be written with most important information on top






26. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






27. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






28. How many more times are electronic billboards more effective than poster panels?






29. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






30. A concluding line that tells people how to buy the product






31. If direct mail does not so much generate sales - what does it instead generate?






32. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






33. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






34. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






35. Lifelike imitations of sounds






36. How many inches wide total is a double newspaper page?






37. How many percent of a newspaper is made up of ads?






38. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






39. Where should legal copy be buried in the radio ad?






40. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






41. 2 kinds of __________: free gift and bonus items






42. What should be put last in the radio ad?






43. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






44. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






45. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






46. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






47. Commercials shot outside the studio






48. Image that conveys the heart of the concept






49. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






50. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?







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Can you answer 50 questions in 15 minutes?


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