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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dont be redundant - Voice over should match on screen type - Dont use too many words






2. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






4. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






5. commercials set to music






6. An indirect headline that gives little information






7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






8. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






9. What kind of radio ad often includes obsurd situations?






10. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






11. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






12. A headline that is straightforward and informative and leads to some kind of action






13. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






14. Your competitor's customers






15. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






16. Types of _____________:pop-out coupons and poin-of purchase






17. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






18. A block of text separate from the main display copy and headline where the idea is presented






19. 3:1 or 4:1 - ratio of _____________






20. In which part of the AIPI formula should you repeat the prodcut and company name?






21. Formula writing that uses cliches - generalities - stock phrases - and superlatives






22. If direct mail does not so much generate sales - what does it instead generate?






23. Other tips for Radio: ________ - Schedule wisely - Give all info






24. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






25. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






26. Something that gives customers one more reason to purchase your product






27. How many pages is the typical direct mail ad?






28. Advantages of _____________: Control - Flexibility - Appeal






29. Type that is set in larger sizes that is used to attract the reader's attention






30. Presenting TV ads to others: Story board - Script - __________






31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






32. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






33. A word or phrase typed into a search engine to find websites relevant to a certain topic






34. In what shape do people view internet ads?






35. Limitations to Radio: Cannot show product - __________ - difficult to test success






36. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






37. Internet ad copy should be written with most important information on top






38. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






39. How many percent of a newspaper is made up of ads?






40. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






41. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






42. Text used to set the stage and lead into the headline of the copy






43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






44. Where is the best palce to put the legal copy of the radio ad?






45. People who appear in television commercials






46. How many inches wide is a typical newspaper column?






47. What is the type of rate that is the same amount charge however long it is run?






48. The text of the message






49. How fast or slow the action progresses in a commercial






50. Types of ___________: buses - bus benches - bus stop shelters







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Can you answer 50 questions in 15 minutes?


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