Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






2. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






3. Commercials are planned with segments of action that occur in a single location






4. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






5. If direct mail does not so much generate sales - what does it instead generate?






6. Types of TV commercials Demonstration: Story - or Both - ________






7. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






8. Formula writing that uses cliches - generalities - stock phrases - and superlatives






9. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






10. What way of presenting a TV ad uses pictures and words?






11. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






12. Presenting TV ads to others: Story board - Script - __________






13. What kind of radio ad strives for believability?






14. 3:1 or 4:1 - ratio of _____________






15. Advantages of _____________: Control - Flexibility - Appeal






16. 2 kinds of __________: free gift and bonus items






17. Types of _____________:pop-out coupons and poin-of purchase






18. What does POP stand for?






19. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






20. Types of billboards: _______ and electronic






21. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






22. Small - often rectangular shaped graphic that appears at the top of a webpage.






23. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






24. How many words should there be on a billboard?






25. The title of an ad; it is display copy set in large type to get the reader's attention






26. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






27. Another word of email ads - Use with caution






28. Internet ad copy should be written with most important information on top






29. How fast or slow the action progresses in a commercial






30. Self important copy that focuses on the company rather than the consumer






31. How many inches wide is a typical newspaper column?






32. Dont be redundant - Voice over should match on screen type - Dont use too many words






33. What should be put last in the radio ad?






34. Where should legal copy be buried in the radio ad?






35. The text of the message






36. The written version of a television commercial specifying all the video and audio information






37. All copywriting and all of advertisig is about giving _______.






38. The act of clicking on a button on a website that takes the viewer to a different website






39. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






40. People who appear in television commercials






41. 2 1/4:1 - ratio of ___________






42. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






43. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






44. A concluding line that tells people how to buy the product






45. An indirect headline that gives little information






46. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






47. In television - a voice that is coming from an unseen speaker






48. Lifelike imitations of sounds






49. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






50. Where is the best palce to put the legal copy of the radio ad?