Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of _____________:pop-out coupons and poin-of purchase






2. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






3. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






4. Headlines that aim to capture attention although they might not provide much information






5. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






6. The written version of a television commercial specifying all the video and audio information






7. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






8. What is the type of rate that is the same amount charge however long it is run?






9. The first line or paragraph of the body copy that is used to stimulate the reader's interest






10. A concluding line that tells people how to buy the product






11. Lifelike imitations of sounds






12. A constructed setting in which the action of a commercial takes place






13. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






14. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






15. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






16. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






17. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






18. Commercials are planned with segments of action that occur in a single location






19. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






20. Text that explains what is happening in a corresponding photo or illustration






21. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






22. Where should legal copy be buried in the radio ad?






23. A series of frames sketched to illustrate how the story line will develop






24. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






25. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






26. How many pages is the typical direct mail ad?






27. What is the method by which the customer responds called?






28. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






29. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






30. A word or phrase typed into a search engine to find websites relevant to a certain topic






31. Another word of email ads - Use with caution






32. List of contacts that you purchase from companies that put these lists together






33. How many words should there be on a billboard?






34. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






35. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






36. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






37. In radio advertising - the story is visualized in the listener's imagination






38. In what shape do people view internet ads?






39. Image that conveys the heart of the concept






40. Something that gives customers one more reason to purchase your product






41. Types of billboards: _______ and electronic






42. In which part of the AIPI formula should you repeat the prodcut and company name?






43. How many inches wide is a typical newspaper column?






44. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






45. 2 1/4:1 - ratio of ___________






46. The act of clicking on a button on a website that takes the viewer to a different website






47. what is a classified ad that contains a photo called?






48. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






49. Limitations to Radio: Cannot show product - __________ - difficult to test success






50. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests