Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






2. Types of _____________:pop-out coupons and poin-of purchase






3. Your competitor's customers






4. what is a classified ad that contains a photo called?






5. Finding the right person for the role






6. What does POP stand for?






7. 2 kinds of __________: free gift and bonus items






8. The visual of the ______________ include: headline - lead - sight bites






9. A headline that is straightforward and informative and leads to some kind of action






10. A mockup of a television commercial that uses still photos for the frames






11. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






12. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






13. Text used to set the stage and lead into the headline of the copy






14. Dont be redundant - Voice over should match on screen type - Dont use too many words






15. Internet ad copy should be written with most important information on top






16. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






17. What should be put last in the radio ad?






18. Types of billboards: _______ and electronic






19. What is the type of rate that is based on space purchase and time it is run called?






20. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






21. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






22. Something that gives customers one more reason to purchase your product






23. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






24. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






25. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






26. How many inches wide total is a double newspaper page?






27. The act of clicking on a button on a website that takes the viewer to a different website






28. How many inches wide is a typical newspaper column?






29. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






30. Commercials are planned with segments of action that occur in a single location






31. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






32. In what shape do people view internet ads?






33. How many percent of a newspaper is made up of ads?






34. What is the method by which the customer responds called?






35. A constructed setting in which the action of a commercial takes place






36. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






37. Type that is set in larger sizes that is used to attract the reader's attention






38. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






39. How many words should there be on a billboard?






40. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






42. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






43. What kind of radio ad often includes obsurd situations?






44. Limitations to Radio: Cannot show product - __________ - difficult to test success






45. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






46. The title of an ad; it is display copy set in large type to get the reader's attention






47. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






48. In which part of the AIPI formula should you repeat the prodcut and company name?






49. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






50. Which part of the AIPI formula is the longest portion of radio ad?