Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limitations to Radio: Cannot show product - __________ - difficult to test success






2. Dont be redundant - Voice over should match on screen type - Dont use too many words






3. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






4. The act of clicking on a button on a website that takes the viewer to a different website






5. Customers who have already bought from you






6. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






7. In what shape do people view internet ads?






8. Other tips for Radio: ________ - Schedule wisely - Give all info






9. 3:1 or 4:1 - ratio of _____________






10. commercials set to music






11. Types of ___________: buses - bus benches - bus stop shelters






12. Where should legal copy be buried in the radio ad?






13. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






14. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






15. What is the type of rate that is the same amount charge however long it is run?






16. What kind of radio ad strives for believability?






17. All copywriting and all of advertisig is about giving _______.






18. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






19. Types of TV commercials Demonstration: Story - or Both - ________






20. A word or phrase typed into a search engine to find websites relevant to a certain topic






21. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






23. A series of frames sketched to illustrate how the story line will develop






24. A mockup of a television commercial that uses still photos for the frames






25. Something that gives customers one more reason to purchase your product






26. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






27. Text that explains what is happening in a corresponding photo or illustration






28. Commercials are planned with segments of action that occur in a single location






29. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






30. What is the method by which the customer responds called?






31. In which part of the AIPI formula should you repeat the prodcut and company name?






32. How many inches wide total is a double newspaper page?






33. what is a classified ad that contains a photo called?






34. 2 kinds of __________: free gift and bonus items






35. A concluding line that tells people how to buy the product






36. How many pages is the typical direct mail ad?






37. Your competitor's customers






38. How fast or slow the action progresses in a commercial






39. Image that conveys the heart of the concept






40. In radio advertising - the story is visualized in the listener's imagination






41. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






42. How many words should there be on a billboard?






43. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






44. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






45. What does POP stand for?






46. The title of an ad; it is display copy set in large type to get the reader's attention






47. What is the type of rate that is based on space purchase and time it is run called?






48. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






49. What way of presenting a TV ad uses pictures and words?






50. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________