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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






2. A written version of a radio commercial used to produce the commercial






3. List of contacts that you purchase from companies that put these lists together






4. Limitations to Radio: Cannot show product - __________ - difficult to test success






5. In television - a voice that is coming from an unseen speaker






6. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






7. Where should legal copy be buried in the radio ad?






8. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






9. How many more times are electronic billboards more effective than poster panels?






10. Small - often rectangular shaped graphic that appears at the top of a webpage.






11. Image that conveys the heart of the concept






12. In radio advertising - the story is visualized in the listener's imagination






13. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






14. In which part of the AIPI formula should you repeat the prodcut and company name?






15. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






16. The title of an ad; it is display copy set in large type to get the reader's attention






17. Types of _____________:pop-out coupons and poin-of purchase






18. How many percent of a newspaper is made up of ads?






19. Self important copy that focuses on the company rather than the consumer






20. Other tips for Radio: ________ - Schedule wisely - Give all info






21. Text used to set the stage and lead into the headline of the copy






22. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






23. Internet ad copy should be written with most important information on top






24. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






25. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






26. Customers who have already bought from you






27. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






28. 2 fold message of newspaper ad: _____ - sell at a particular store






29. commercials set to music






30. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






31. How many inches wide is a typical newspaper column?






32. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






33. The text of the message






34. How fast or slow the action progresses in a commercial






35. What is the method by which the customer responds called?






36. 3:1 or 4:1 - ratio of _____________






37. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






38. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






39. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






40. What is the type of rate that is the same amount charge however long it is run?






41. Dont be redundant - Voice over should match on screen type - Dont use too many words






42. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. Type that is set in larger sizes that is used to attract the reader's attention






45. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






46. The act of clicking on a button on a website that takes the viewer to a different website






47. Advantages of _____________: Control - Flexibility - Appeal






48. Headlines that aim to capture attention although they might not provide much information






49. Text that explains what is happening in a corresponding photo or illustration






50. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth







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Can you answer 50 questions in 15 minutes?


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