Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If direct mail does not so much generate sales - what does it instead generate?






2. Dont be redundant - Voice over should match on screen type - Dont use too many words






3. How many percent of a newspaper is made up of ads?






4. What should be put last in the radio ad?






5. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






6. Types of billboards: _______ and electronic






7. In television - a voice that is coming from an unseen speaker






8. A headline that is straightforward and informative and leads to some kind of action






9. What is the type of rate that is the same amount charge however long it is run?






10. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






11. Finding the right person for the role






12. A word or phrase typed into a search engine to find websites relevant to a certain topic






13. How many inches wide is a typical newspaper column?






14. Small - often rectangular shaped graphic that appears at the top of a webpage.






15. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






16. Formula writing that uses cliches - generalities - stock phrases - and superlatives






17. In what shape do people view internet ads?






18. All copywriting and all of advertisig is about giving _______.






19. Commercials are planned with segments of action that occur in a single location






20. 3:1 or 4:1 - ratio of _____________






21. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






22. A written version of a radio commercial used to produce the commercial






23. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






24. Text used to set the stage and lead into the headline of the copy






25. A concluding line that tells people how to buy the product






26. A constructed setting in which the action of a commercial takes place






27. Your competitor's customers






28. How many pages is the typical direct mail ad?






29. How fast or slow the action progresses in a commercial






30. A block of text separate from the main display copy and headline where the idea is presented






31. Customers who have already bought from you






32. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






33. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






34. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






35. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






36. People who appear in television commercials






37. Commercials shot outside the studio






38. Self important copy that focuses on the company rather than the consumer






39. What way of presenting a TV ad uses pictures and words?






40. Which part of the AIPI formula is the longest portion of radio ad?






41. Something that gives customers one more reason to purchase your product






42. Types of _____________:pop-out coupons and poin-of purchase






43. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






44. What is the type of rate that is based on space purchase and time it is run called?






45. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






46. Presenting TV ads to others: Story board - Script - __________






47. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






48. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






49. What is the method by which the customer responds called?






50. List of contacts that you purchase from companies that put these lists together