Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?






2. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






3. The text of the message






4. What kind of radio ad strives for believability?






5. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






6. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






7. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






8. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






9. Commercials shot outside the studio






10. What does POP stand for?






11. The visual of the ______________ include: headline - lead - sight bites






12. Customers who have already bought from you






13. The act of clicking on a button on a website that takes the viewer to a different website






14. In what shape do people view internet ads?






15. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






16. Image that conveys the heart of the concept






17. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






18. Limitations to Radio: Cannot show product - __________ - difficult to test success






19. Self important copy that focuses on the company rather than the consumer






20. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






21. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






22. Formula writing that uses cliches - generalities - stock phrases - and superlatives






23. what is a classified ad that contains a photo called?






24. Small - often rectangular shaped graphic that appears at the top of a webpage.






25. Presenting TV ads to others: Story board - Script - __________






26. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






28. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






29. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






30. A block of text separate from the main display copy and headline where the idea is presented






31. The title of an ad; it is display copy set in large type to get the reader's attention






32. Types of _____________:pop-out coupons and poin-of purchase






33. Internet ad copy should be written with most important information on top






34. 2 kinds of __________: free gift and bonus items






35. 3:1 or 4:1 - ratio of _____________






36. A mockup of a television commercial that uses still photos for the frames






37. 2 1/4:1 - ratio of ___________






38. How many inches wide total is a double newspaper page?






39. A series of frames sketched to illustrate how the story line will develop






40. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






41. An indirect headline that gives little information






42. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






43. Dont be redundant - Voice over should match on screen type - Dont use too many words






44. 2 fold message of newspaper ad: _____ - sell at a particular store






45. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






46. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






47. Text used to set the stage and lead into the headline of the copy






48. How many percent of a newspaper is made up of ads?






49. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






50. Your competitor's customers