Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of billboards: _______ and electronic






2. Commercials are planned with segments of action that occur in a single location






3. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






4. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






5. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






6. what is a classified ad that contains a photo called?






7. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






8. The title of an ad; it is display copy set in large type to get the reader's attention






9. How many pages is the typical direct mail ad?






10. What way of presenting a TV ad uses pictures and words?






11. What does POP stand for?






12. Customers who have already bought from you






13. Dont be redundant - Voice over should match on screen type - Dont use too many words






14. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






15. What is the type of rate that is based on space purchase and time it is run called?






16. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






17. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






18. In radio advertising - the story is visualized in the listener's imagination






19. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






20. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






21. The act of clicking on a button on a website that takes the viewer to a different website






22. Advantages of _____________: Control - Flexibility - Appeal






23. Headlines that aim to capture attention although they might not provide much information






24. commercials set to music






25. A concluding line that tells people how to buy the product






26. Your competitor's customers






27. Presenting TV ads to others: Story board - Script - __________






28. 2 kinds of __________: free gift and bonus items






29. How fast or slow the action progresses in a commercial






30. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






31. In which part of the AIPI formula should you repeat the prodcut and company name?






32. 3:1 or 4:1 - ratio of _____________






33. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






34. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






35. The first line or paragraph of the body copy that is used to stimulate the reader's interest






36. In television - a voice that is coming from an unseen speaker






37. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






38. Internet ad copy should be written with most important information on top






39. A word or phrase typed into a search engine to find websites relevant to a certain topic






40. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






41. A constructed setting in which the action of a commercial takes place






42. What kind of radio ad often includes obsurd situations?






43. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






44. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






45. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






46. How many inches wide is a typical newspaper column?






47. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






48. Something that gives customers one more reason to purchase your product






49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






50. Types of ___________: buses - bus benches - bus stop shelters