Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercials are planned with segments of action that occur in a single location






2. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






3. Headlines that aim to capture attention although they might not provide much information






4. Advantages of _____________: Control - Flexibility - Appeal






5. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






6. What is the type of rate that is based on space purchase and time it is run called?






7. what is a classified ad that contains a photo called?






8. How many words should there be on a billboard?






9. How fast or slow the action progresses in a commercial






10. What is the type of rate that is the same amount charge however long it is run?






11. A block of text separate from the main display copy and headline where the idea is presented






12. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






13. Types of TV commercials Demonstration: Story - or Both - ________






14. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






15. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






16. How many percent of a newspaper is made up of ads?






17. How many inches wide total is a double newspaper page?






18. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






19. Formula writing that uses cliches - generalities - stock phrases - and superlatives






20. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






21. A constructed setting in which the action of a commercial takes place






22. How many inches wide is a typical newspaper column?






23. A headline that is straightforward and informative and leads to some kind of action






24. 3:1 or 4:1 - ratio of _____________






25. The text of the message






26. Dont be redundant - Voice over should match on screen type - Dont use too many words






27. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






28. People who appear in television commercials






29. Where should legal copy be buried in the radio ad?






30. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






31. Something that gives customers one more reason to purchase your product






32. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






33. Customers who have already bought from you






34. Types of _____________:pop-out coupons and poin-of purchase






35. A concluding line that tells people how to buy the product






36. The first line or paragraph of the body copy that is used to stimulate the reader's interest






37. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






38. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






39. Your competitor's customers






40. What way of presenting a TV ad uses pictures and words?






41. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






42. Other tips for Radio: ________ - Schedule wisely - Give all info






43. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






44. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






45. Self important copy that focuses on the company rather than the consumer






46. What is the method by which the customer responds called?






47. In which part of the AIPI formula should you repeat the prodcut and company name?






48. The written version of a television commercial specifying all the video and audio information






49. What kind of radio ad often includes obsurd situations?






50. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping