SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Banner ad
Store history
Humor and emotion
Storyboard
2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Call to action
12
6
Lists
3. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Sight bites
Identify advertiser or product
Letter
Dead
4. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Photoboard
Selling idea first
Interstate billboards size
Short life span
5. Types of TV commercials Demonstration: Story - or Both - ________
Captions
Brag-and-boast copy
Lead paragraph
Testimonials
6. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Voice-over
leads which lead to sales
Hope
7. What kind of radio ad strives for believability?
Support Copy
Dialogue
F
Talent
8. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Story board
White space
Humor and emotion
In-store advertising
9. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Dialogue
Subheads
Back translation
Forgettability
10. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
3 to 6
In-store advertising
Closing pararaph
Aerial Banner
11. If direct mail does not so much generate sales - what does it instead generate?
Incentives
leads which lead to sales
Wall Mural
Caption
12. What is the method by which the customer responds called?
Response device
Customer commitment
On location
Dialogue
13. Self important copy that focuses on the company rather than the consumer
6
Television script
Brag-and-boast copy
Dialogue
14. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
F
Headline
Magalog
15. 2 kinds of __________: free gift and bonus items
Inserts
Incentives
6
Letter
16. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Call to action
Beginning or in the middle
Omnipresence
Vignette
17. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Theater of the mind
Off camera
In-town billboards size
18. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Radio script
Internet Advertising
Email
Key frame
19. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Closing pararaph
Customer commitment
6
20. How many more times are electronic billboards more effective than poster panels?
Customer commitment
3 to 6
Sweetener
6
21. A constructed setting in which the action of a commercial takes place
Vignette
F
Set
Urgent
22. Commercials shot outside the studio
Immediate Response
Tone of voice
On location
Headline
23. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Sweetener
Urgent
Display copy
Scenes
24. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Headline
Stick to time
Collateral materials
Navigation
25. People who appear in television commercials
Adese
Interstate billboards size
Wall Mural
Talent
26. Customers who have already bought from you
House list
Straight
Point-of-purchase
Repeating
27. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Direct-action headline
Inserts
On location
Banner ad
28. How many inches wide is a typical newspaper column?
12
F
Flat rate
Sound effects
29. what is a classified ad that contains a photo called?
Direct mail letter
Classified display advertisement
Dialogue
Call-outs
30. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
leads which lead to sales
Billboards
Short life span
House list
31. Headlines that aim to capture attention although they might not provide much information
Spam
Indirect-action headline
Television script
Underlines
32. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Short life span
Store history
3 to 6
Navigation
33. An indirect headline that gives little information
Sell product
Blind headline
Incentives
Pyramid style
34. What does POP stand for?
Point-of-purchase
Repeating
Dialogue
Letter
35. In radio advertising - the story is visualized in the listener's imagination
Pyramid style
Store history
Off camera
Theater of the mind
36. A headline that is straightforward and informative and leads to some kind of action
Compiled list
Direct-action headline
Call-outs
Vignette
37. How many words should there be on a billboard?
Underlines
Compiled list
3 to 6
leads which lead to sales
38. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Letter
Off camera
Immediate Response
39. Another word of email ads - Use with caution
Email
House list
Spam
Classified display advertisement
40. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Adese
Soundtrack of TV
Lead paragraph
Compiled list
41. How many percent of a newspaper is made up of ads?
70
Brag-and-boast copy
Sweetener
3 to 6
42. Types of billboards: _______ and electronic
Attention
Poster panel
Banner ad
Radio script
43. How fast or slow the action progresses in a commercial
Attention
Call-outs
Urgent
Pace
44. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Repeating
Your-name-here copy
Call to action
Set
45. Dont be redundant - Voice over should match on screen type - Dont use too many words
Voice-over
Set
Soundtrack of TV
Internet Advertising
46. Where is the best palce to put the legal copy of the radio ad?
Captions
Middle
Transit advertising
Humor and emotion
47. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Email
Television script
Key words
48. Small - often rectangular shaped graphic that appears at the top of a webpage.
Point-of-purchase
Banner ad
Your-name-here copy
Headline
49. List of contacts that you purchase from companies that put these lists together
Compiled list
Present sales message
Phone number
Off camera
50. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Beginning or in the middle
Spam
Classified display advertisement
Billboards