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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. List of contacts that you purchase from companies that put these lists together






2. Finding the right person for the role






3. How many pages is the typical direct mail ad?






4. Image that conveys the heart of the concept






5. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






6. Types of ___________: buses - bus benches - bus stop shelters






7. The act of clicking on a button on a website that takes the viewer to a different website






8. Dont be redundant - Voice over should match on screen type - Dont use too many words






9. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






10. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






11. The written version of a television commercial specifying all the video and audio information






12. Customers who have already bought from you






13. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






14. 2 fold message of newspaper ad: _____ - sell at a particular store






15. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






16. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






17. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






18. What is the type of rate that is the same amount charge however long it is run?






19. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






20. Advantages of _____________: Control - Flexibility - Appeal






21. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






22. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






23. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






24. What does POP stand for?






25. Which part of the AIPI formula is the longest portion of radio ad?






26. Lifelike imitations of sounds






27. A block of text separate from the main display copy and headline where the idea is presented






28. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






29. Limitations to Radio: Cannot show product - __________ - difficult to test success






30. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






31. Headlines that aim to capture attention although they might not provide much information






32. A constructed setting in which the action of a commercial takes place






33. A concluding line that tells people how to buy the product






34. 2 1/4:1 - ratio of ___________






35. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






36. What is the type of rate that is based on space purchase and time it is run called?






37. How many inches wide is a typical newspaper column?






38. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






39. A series of frames sketched to illustrate how the story line will develop






40. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






41. People who appear in television commercials






42. The title of an ad; it is display copy set in large type to get the reader's attention






43. Self important copy that focuses on the company rather than the consumer






44. Text that explains what is happening in a corresponding photo or illustration






45. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






46. what is a classified ad that contains a photo called?






47. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






48. Internet ad copy should be written with most important information on top






49. Commercials shot outside the studio






50. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment







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Can you answer 50 questions in 15 minutes?


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