Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Formula writing that uses cliches - generalities - stock phrases - and superlatives






2. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






3. What kind of radio ad often includes obsurd situations?






4. How many percent of a newspaper is made up of ads?






5. Limitations to Radio: Cannot show product - __________ - difficult to test success






6. 2 fold message of newspaper ad: _____ - sell at a particular store






7. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






8. The title of an ad; it is display copy set in large type to get the reader's attention






9. A constructed setting in which the action of a commercial takes place






10. Text that explains what is happening in a corresponding photo or illustration






11. Types of _____________:pop-out coupons and poin-of purchase






12. Something that gives customers one more reason to purchase your product






13. Where should legal copy be buried in the radio ad?






14. A concluding line that tells people how to buy the product






15. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






16. commercials set to music






17. People who appear in television commercials






18. How fast or slow the action progresses in a commercial






19. Advantages of _____________: Control - Flexibility - Appeal






20. If direct mail does not so much generate sales - what does it instead generate?






21. Image that conveys the heart of the concept






22. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






23. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






24. Self important copy that focuses on the company rather than the consumer






25. In radio advertising - the story is visualized in the listener's imagination






26. In what shape do people view internet ads?






27. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






28. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






29. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






30. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






31. A word or phrase typed into a search engine to find websites relevant to a certain topic






32. Another word of email ads - Use with caution






33. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






34. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






35. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






36. 3:1 or 4:1 - ratio of _____________






37. A series of frames sketched to illustrate how the story line will develop






38. The text of the message






39. What kind of radio ad strives for believability?






40. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






41. Which part of the AIPI formula is the longest portion of radio ad?






42. Where is the best palce to put the legal copy of the radio ad?






43. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






44. Types of billboards: _______ and electronic






45. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






46. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






47. All copywriting and all of advertisig is about giving _______.






48. Small - often rectangular shaped graphic that appears at the top of a webpage.






49. In television - a voice that is coming from an unseen speaker






50. A headline that is straightforward and informative and leads to some kind of action