Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






2. What is the type of rate that is based on space purchase and time it is run called?






3. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






4. The text of the message






5. what is a classified ad that contains a photo called?






6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






7. The title of an ad; it is display copy set in large type to get the reader's attention






8. List of contacts that you purchase from companies that put these lists together






9. A concluding line that tells people how to buy the product






10. In television - a voice that is coming from an unseen speaker






11. Text used to set the stage and lead into the headline of the copy






12. The written version of a television commercial specifying all the video and audio information






13. A word or phrase typed into a search engine to find websites relevant to a certain topic






14. What kind of radio ad strives for believability?






15. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






16. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






17. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






18. What should be put last in the radio ad?






19. Your competitor's customers






20. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






21. A block of text separate from the main display copy and headline where the idea is presented






22. Types of TV commercials Demonstration: Story - or Both - ________






23. Limitations to Radio: Cannot show product - __________ - difficult to test success






24. How many inches wide is a typical newspaper column?






25. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






26. A mockup of a television commercial that uses still photos for the frames






27. An indirect headline that gives little information






28. How many more times are electronic billboards more effective than poster panels?






29. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






30. How many inches wide total is a double newspaper page?






31. 3:1 or 4:1 - ratio of _____________






32. Types of _____________:pop-out coupons and poin-of purchase






33. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






34. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






35. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






36. Another word of email ads - Use with caution






37. All copywriting and all of advertisig is about giving _______.






38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






39. 2 fold message of newspaper ad: _____ - sell at a particular store






40. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






41. 2 1/4:1 - ratio of ___________






42. Type that is set in larger sizes that is used to attract the reader's attention






43. Types of ___________: buses - bus benches - bus stop shelters






44. Small - often rectangular shaped graphic that appears at the top of a webpage.






45. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






46. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






47. Self important copy that focuses on the company rather than the consumer






48. In radio advertising - the story is visualized in the listener's imagination






49. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______