Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide total is a double newspaper page?






2. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






4. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






5. Headlines that aim to capture attention although they might not provide much information






6. List of contacts that you purchase from companies that put these lists together






7. What should be put last in the radio ad?






8. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






9. How many inches wide is a typical newspaper column?






10. Small - often rectangular shaped graphic that appears at the top of a webpage.






11. Internet ad copy should be written with most important information on top






12. People who appear in television commercials






13. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






14. Where is the best palce to put the legal copy of the radio ad?






15. Types of _____________:pop-out coupons and poin-of purchase






16. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






17. A concluding line that tells people how to buy the product






18. Commercials shot outside the studio






19. Dont be redundant - Voice over should match on screen type - Dont use too many words






20. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






21. A constructed setting in which the action of a commercial takes place






22. The act of clicking on a button on a website that takes the viewer to a different website






23. In television - a voice that is coming from an unseen speaker






24. Another word of email ads - Use with caution






25. Types of ___________: buses - bus benches - bus stop shelters






26. Where should legal copy be buried in the radio ad?






27. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






28. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






29. Something that gives customers one more reason to purchase your product






30. Text used to set the stage and lead into the headline of the copy






31. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






32. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






33. Type that is set in larger sizes that is used to attract the reader's attention






34. Self important copy that focuses on the company rather than the consumer






35. Which part of the AIPI formula is the longest portion of radio ad?






36. A written version of a radio commercial used to produce the commercial






37. Text that explains what is happening in a corresponding photo or illustration






38. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






39. How many pages is the typical direct mail ad?






40. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






41. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






42. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






45. The text of the message






46. In which part of the AIPI formula should you repeat the prodcut and company name?






47. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






48. 2 fold message of newspaper ad: _____ - sell at a particular store






49. Commercials are planned with segments of action that occur in a single location






50. In radio advertising - the story is visualized in the listener's imagination