SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide total is a double newspaper page?
24
Talent
Simple
Vignette
2. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Back translation
In-town billboards size
Image transfer
Call to action
3. All copywriting and all of advertisig is about giving _______.
Hope
Banner ad
Billboards
Immediate Response
4. what is a classified ad that contains a photo called?
Dramatized
Classified display advertisement
Hope
Selling idea first
5. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
leads which lead to sales
Display copy
Email
Caption
6. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Facilitators
Theater of the mind
Lead paragraph
Response device
7. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
3 to 6
Indirect-action headline
Poster panel
Facilitators
8. What is the method by which the customer responds called?
Identify advertiser or product
Letter
Dramatized
Response device
9. Presenting TV ads to others: Story board - Script - __________
Direct Mail Advertising
Scenario
Call to action
Poster panel
10. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Lead paragraph
Customer commitment
Aerial Banner
Set
11. What is the type of rate that is based on space purchase and time it is run called?
3 to 6
Collateral materials
Your-name-here copy
Open rate
12. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Repeating
Adese
Image transfer
Theater of the mind
13. Customers who have already bought from you
Hope
Scenario
House list
White space
14. How many pages is the typical direct mail ad?
Selling idea first
Sight bites
4
Navigation
15. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Testimonials
Talent
Store history
Internet Advertising
16. People who appear in television commercials
Off camera
Tone of voice
Talent
Sell product
17. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Compiled list
Urgent
Schedule
Open rate
18. What should be put last in the radio ad?
Storyboard
Phone number
Key frame
Direct Mail Advertising
19. How many inches wide is a typical newspaper column?
Lists
12
Dead
Email
20. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Click-throughs
Jingle
Banner ad
Subheads
21. A constructed setting in which the action of a commercial takes place
Display copy
Set
White space
12
22. Commercials are planned with segments of action that occur in a single location
24
Flat rate
Scenes
Inserts
23. A block of text separate from the main display copy and headline where the idea is presented
Direct mail letter
Call-outs
Direct-action headline
Navigation
24. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Back translation
Theater of the mind
Scenes
Off camera
25. Text that explains what is happening in a corresponding photo or illustration
Captions
Direct-action headline
Call to action
Jingle
26. The written version of a television commercial specifying all the video and audio information
Television script
White space
Dead
Jingle
27. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Dialogue
Attention
Storyboard
28. The visual of the ______________ include: headline - lead - sight bites
Set
Key frame
Adese
Direct mail letter
29. Types of billboards: _______ and electronic
Poster panel
Wall Mural
Click-throughs
Image transfer
30. 2 1/4:1 - ratio of ___________
Transit advertising
Simple
In-town billboards size
Stick to time
31. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
In-town billboards size
Email
Photoboard
32. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Scenes
Identify advertiser or product
Flat rate
33. Which part of the AIPI formula is the longest portion of radio ad?
Middle
Lists
Present sales message
Point-of-purchase
34. A written version of a radio commercial used to produce the commercial
Set
Radio script
Short life span
Humor and emotion
35. Dont be redundant - Voice over should match on screen type - Dont use too many words
Pace
Soundtrack of TV
Theater of the mind
Vignette
36. A series of frames sketched to illustrate how the story line will develop
Customer commitment
Lead paragraph
Transit advertising
Storyboard
37. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Lead paragraph
24
Hope
Wall Mural
38. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Attention
Call to action
Sight bites
39. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Sight bites
Beginning or in the middle
Closing pararaph
Response list
40. The text of the message
Talent
Call to action
Body copy
Attention
41. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
On location
Interstate billboards size
House list
White space
42. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
4
Beginning or in the middle
Call to action
43. In television - a voice that is coming from an unseen speaker
Collateral materials
Casting
Off camera
Display copy
44. What is the type of rate that is the same amount charge however long it is run?
6
Blind headline
Flat rate
24
45. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
70
Body copy
Voice-over
Store history
46. A mockup of a television commercial that uses still photos for the frames
Caption
Short life span
Photoboard
Urgent
47. 2 kinds of __________: free gift and bonus items
Dramatized
Talent
Present sales message
Incentives
48. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Compiled list
Key frame
leads which lead to sales
Immediate Response
49. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Display copy
leads which lead to sales
Inserts
Tone of voice
50. Lifelike imitations of sounds
Store history
Sound effects
12
Beginning or in the middle
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests