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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercials shot outside the studio
Off camera
Sweetener
On location
Brag-and-boast copy
2. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Short life span
3 to 6
Key frame
Facilitators
3. Other tips for Radio: ________ - Schedule wisely - Give all info
6
Response device
Identify advertiser or product
Stick to time
4. Types of TV commercials Demonstration: Story - or Both - ________
Internet Advertising
Testimonials
Story board
Lists
5. What does POP stand for?
Point-of-purchase
Blind headline
Photoboard
Aerial Banner
6. A mockup of a television commercial that uses still photos for the frames
Indirect-action headline
Photoboard
4
Talent
7. All copywriting and all of advertisig is about giving _______.
Navigation
4
Blind headline
Hope
8. What should be put last in the radio ad?
Phone number
Humor and emotion
Captions
Schedule
9. A constructed setting in which the action of a commercial takes place
Scenes
Dead
Storyboard
Set
10. Something that gives customers one more reason to purchase your product
Sweetener
Back translation
Image transfer
4
11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Open rate
Letter
Omnipresence
Body copy
12. What is the type of rate that is the same amount charge however long it is run?
Classified display advertisement
Flat rate
Beginning or in the middle
Present sales message
13. List of contacts that you purchase from companies that put these lists together
Photoboard
Set
Compiled list
Jingle
14. Advantages of _____________: Control - Flexibility - Appeal
Body copy
Direct Mail Advertising
Urgent
Dialogue
15. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Vignette
Talent
Transit advertising
Closing pararaph
16. A written version of a radio commercial used to produce the commercial
Radio script
Attention
Interstate billboards size
Dead
17. Text used to set the stage and lead into the headline of the copy
Overlines
Soundtrack of TV
Dramatized
Set
18. 3:1 or 4:1 - ratio of _____________
Compiled list
Interstate billboards size
Short life span
Captions
19. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
4
Set
Caption
Direct mail letter
20. Where is the best palce to put the legal copy of the radio ad?
Collateral materials
Middle
Inserts
Poster panel
21. Customers who have already bought from you
House list
Jingle
4
Scenes
22. 2 fold message of newspaper ad: _____ - sell at a particular store
Open rate
Interstate billboards size
Sweetener
Sell product
23. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Back translation
Your-name-here copy
Simple
24. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
In-store advertising
Collateral materials
Caption
House list
25. Types of billboards: _______ and electronic
Simple
Poster panel
Repeating
Vignette
26. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Magalog
6
Back translation
Sell product
27. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Magalog
Pace
Omnipresence
Lists
28. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Stick to time
Scenes
Story board
29. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Immediate Response
Pyramid style
Magalog
Selling idea first
30. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Poster panel
Click-throughs
Collateral materials
Image transfer
31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Testimonials
Navigation
Storyboard
Response device
32. What kind of radio ad strives for believability?
In-town billboards size
Dialogue
Click-throughs
Omnipresence
33. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Image transfer
Key words
Humor and emotion
Email
34. In what shape do people view internet ads?
Call-outs
F
Hope
Story board
35. The act of clicking on a button on a website that takes the viewer to a different website
Spam
Identify advertiser or product
Off camera
Click-throughs
36. A word or phrase typed into a search engine to find websites relevant to a certain topic
Off camera
Store history
Key words
4
37. The written version of a television commercial specifying all the video and audio information
Dramatized
Flat rate
Subheads
Television script
38. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Key visual
Immediate Response
Point-of-purchase
39. How many inches wide total is a double newspaper page?
24
Voice-over
Adese
Closing pararaph
40. Commercials are planned with segments of action that occur in a single location
Image transfer
Subheads
Scenes
Dead
41. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Phone number
Inserts
Repeating
Customer commitment
42. Which part of the AIPI formula is the longest portion of radio ad?
Hope
Repeating
Omnipresence
Present sales message
43. Dont be redundant - Voice over should match on screen type - Dont use too many words
Sweetener
Soundtrack of TV
Body copy
Phone number
44. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
70
Sell product
Your-name-here copy
45. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Repeating
Simple
Immediate Response
Omnipresence
46. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Present sales message
Photoboard
Selling idea first
47. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
In-store advertising
Inserts
24
Casting
48. What is the method by which the customer responds called?
Banner ad
Response device
leads which lead to sales
Customer commitment
49. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Phone number
Testimonials
Direct mail letter
50. How many pages is the typical direct mail ad?
Interstate billboards size
Sound effects
4
Schedule