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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 fold message of newspaper ad: _____ - sell at a particular store
In-town billboards size
Store history
Sell product
Tone of voice
2. Self important copy that focuses on the company rather than the consumer
6
Captions
Dialogue
Brag-and-boast copy
3. 2 1/4:1 - ratio of ___________
Internet Advertising
In-town billboards size
Lists
Immediate Response
4. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Jingle
Click-throughs
Casting
5. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Short life span
Call-outs
Tone of voice
Sight bites
6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
F
Internet Advertising
4
Key frame
7. Type that is set in larger sizes that is used to attract the reader's attention
Television script
Display copy
70
Photoboard
8. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Classified display advertisement
Story board
Tone of voice
Banner ad
9. Customers who have already bought from you
House list
Click-throughs
Response list
Sweetener
10. The text of the message
Simple
Dialogue
Body copy
Beginning or in the middle
11. A mockup of a television commercial that uses still photos for the frames
Support Copy
Letter
Photoboard
Aerial Banner
12. Where is the best palce to put the legal copy of the radio ad?
Middle
24
Headline
Billboards
13. In which part of the AIPI formula should you repeat the prodcut and company name?
Body copy
Key words
Identify advertiser or product
Stick to time
14. How many inches wide is a typical newspaper column?
Spam
12
Store history
Headline
15. An indirect headline that gives little information
Blind headline
In-town billboards size
leads which lead to sales
Store history
16. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Store history
Off camera
Underlines
Image transfer
17. Image that conveys the heart of the concept
Dialogue
70
Key visual
Wall Mural
18. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
leads which lead to sales
Sell product
Omnipresence
19. What way of presenting a TV ad uses pictures and words?
Sound effects
Story board
Identify advertiser or product
F
20. Something that gives customers one more reason to purchase your product
Theater of the mind
Attention
Sweetener
Direct-action headline
21. What is the type of rate that is based on space purchase and time it is run called?
Subheads
Open rate
Banner ad
Incentives
22. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Open rate
F
Simple
Lead paragraph
23. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Key words
24
Caption
Incentives
24. Headlines that aim to capture attention although they might not provide much information
Forgettability
Simple
6
Indirect-action headline
25. Small - often rectangular shaped graphic that appears at the top of a webpage.
70
Television script
Banner ad
Underlines
26. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Direct mail letter
Click-throughs
Testimonials
27. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Immediate Response
Image transfer
Incentives
Radio script
28. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Direct Mail Advertising
Email
Classified display advertisement
29. Text used to set the stage and lead into the headline of the copy
Your-name-here copy
Internet Advertising
Overlines
Stick to time
30. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Inserts
Theater of the mind
Straight
House list
31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Store history
Headline
Jingle
Short life span
32. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Internet Advertising
Humor and emotion
Pyramid style
Support Copy
33. Finding the right person for the role
Casting
Blind headline
Identify advertiser or product
Store history
34. The written version of a television commercial specifying all the video and audio information
Story board
Present sales message
Television script
Indirect-action headline
35. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Humor and emotion
Jingle
Open rate
36. Commercials shot outside the studio
Subheads
Vignette
On location
Wall Mural
37. What does POP stand for?
Talent
Point-of-purchase
Sound effects
Direct mail letter
38. commercials set to music
Your-name-here copy
Jingle
Straight
Short life span
39. A written version of a radio commercial used to produce the commercial
Inserts
Photoboard
Radio script
Body copy
40. How fast or slow the action progresses in a commercial
Present sales message
Poster panel
Your-name-here copy
Pace
41. How many inches wide total is a double newspaper page?
70
leads which lead to sales
24
Voice-over
42. In radio advertising - the story is visualized in the listener's imagination
Key frame
Selling idea first
Image transfer
Theater of the mind
43. Internet ad copy should be written with most important information on top
F
Pyramid style
Letter
In-store advertising
44. Types of billboards: _______ and electronic
Letter
12
Poster panel
Sell product
45. A constructed setting in which the action of a commercial takes place
Closing pararaph
Set
Direct-action headline
Blind headline
46. What is the method by which the customer responds called?
Beginning or in the middle
Billboards
Brag-and-boast copy
Response device
47. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Lead paragraph
Your-name-here copy
3 to 6
Customer commitment
48. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Compiled list
Scenario
Store history
White space
49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Sound effects
Photoboard
Dead
Image transfer
50. List of contacts that you purchase from companies that put these lists together
Vignette
Response device
Compiled list
Headline