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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting TV ads to others: Story board - Script - __________
Beginning or in the middle
Scenario
70
Sight bites
2. In television - a voice that is coming from an unseen speaker
Off camera
Attention
Direct-action headline
Magalog
3. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Voice-over
Theater of the mind
Humor and emotion
Scenes
4. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Vignette
Internet Advertising
Simple
Tone of voice
5. The visual of the ______________ include: headline - lead - sight bites
Dead
In-store advertising
Response list
Direct mail letter
6. Advantages of _____________: Control - Flexibility - Appeal
Stick to time
Photoboard
Transit advertising
Direct Mail Advertising
7. What should be put last in the radio ad?
Phone number
Call-outs
Overlines
Direct-action headline
8. What kind of radio ad strives for believability?
Vignette
Support Copy
Dialogue
Flat rate
9. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Sight bites
Dead
Television script
Simple
10. Customers who have already bought from you
Schedule
Internet Advertising
House list
Inserts
11. What kind of radio ad often includes obsurd situations?
Internet Advertising
Aerial Banner
Dramatized
4
12. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Photoboard
Facilitators
4
Lists
13. A concluding line that tells people how to buy the product
Call to action
Urgent
Internet Advertising
Omnipresence
14. 2 1/4:1 - ratio of ___________
In-town billboards size
Theater of the mind
Direct-action headline
Navigation
15. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Hope
Tone of voice
Omnipresence
Soundtrack of TV
16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Underlines
Scenario
Classified display advertisement
17. A block of text separate from the main display copy and headline where the idea is presented
Interstate billboards size
Forgettability
Testimonials
Call-outs
18. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Customer commitment
Magalog
Selling idea first
House list
19. Your competitor's customers
Storyboard
Response list
Immediate Response
Direct Mail Advertising
20. Finding the right person for the role
Response list
Billboards
Radio script
Casting
21. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Response list
Identify advertiser or product
Key frame
Schedule
22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Banner ad
Flat rate
Support Copy
Email
23. What is the method by which the customer responds called?
12
Sound effects
Response device
Beginning or in the middle
24. People who appear in television commercials
24
Middle
Caption
Talent
25. Something that gives customers one more reason to purchase your product
Facilitators
Storyboard
Sweetener
On location
26. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Incentives
Key words
Spam
27. Other tips for Radio: ________ - Schedule wisely - Give all info
Set
Stick to time
Caption
3 to 6
28. 3:1 or 4:1 - ratio of _____________
3 to 6
6
Voice-over
Interstate billboards size
29. commercials set to music
Radio script
Lead paragraph
Jingle
Lists
30. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Direct-action headline
Letter
On location
Selling idea first
31. How many percent of a newspaper is made up of ads?
Spam
Key words
70
Sell product
32. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Hope
Subheads
Present sales message
33. How many pages is the typical direct mail ad?
Response list
Direct mail letter
4
Customer commitment
34. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
Tone of voice
Flat rate
Wall Mural
35. A constructed setting in which the action of a commercial takes place
Key frame
Set
Repeating
Point-of-purchase
36. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
leads which lead to sales
Short life span
70
Immediate Response
37. How many words should there be on a billboard?
Pyramid style
3 to 6
6
Banner ad
38. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Collateral materials
Testimonials
Vignette
Click-throughs
39. Type that is set in larger sizes that is used to attract the reader's attention
Theater of the mind
Display copy
House list
Billboards
40. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Urgent
Banner ad
Click-throughs
41. What does POP stand for?
Point-of-purchase
24
Forgettability
On location
42. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Key words
Your-name-here copy
Aerial Banner
Sight bites
43. 2 fold message of newspaper ad: _____ - sell at a particular store
Classified display advertisement
Dialogue
Sell product
Sound effects
44. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Internet Advertising
Caption
Identify advertiser or product
Sight bites
45. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Aerial Banner
Navigation
6
46. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Photoboard
Immediate Response
Beginning or in the middle
47. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Indirect-action headline
Immediate Response
Closing pararaph
Inserts
48. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Omnipresence
Short life span
Overlines
Sound effects
49. The text of the message
Flat rate
Immediate Response
Body copy
In-store advertising
50. A series of frames sketched to illustrate how the story line will develop
Storyboard
Testimonials
Email
Hope