Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who appear in television commercials






2. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






3. Small - often rectangular shaped graphic that appears at the top of a webpage.






4. Headlines that aim to capture attention although they might not provide much information






5. What should be put last in the radio ad?






6. commercials set to music






7. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






8. A mockup of a television commercial that uses still photos for the frames






9. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






10. A word or phrase typed into a search engine to find websites relevant to a certain topic






11. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






12. Types of _____________:pop-out coupons and poin-of purchase






13. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






14. Text used to set the stage and lead into the headline of the copy






15. Text that explains what is happening in a corresponding photo or illustration






16. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






18. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






19. Types of billboards: _______ and electronic






20. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






21. How many inches wide total is a double newspaper page?






22. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






23. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






24. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






25. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






26. How many words should there be on a billboard?






27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






28. Something that gives customers one more reason to purchase your product






29. A series of frames sketched to illustrate how the story line will develop






30. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






31. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






32. Type that is set in larger sizes that is used to attract the reader's attention






33. A block of text separate from the main display copy and headline where the idea is presented






34. Commercials are planned with segments of action that occur in a single location






35. what is a classified ad that contains a photo called?






36. If direct mail does not so much generate sales - what does it instead generate?






37. Commercials shot outside the studio






38. In what shape do people view internet ads?






39. A written version of a radio commercial used to produce the commercial






40. All copywriting and all of advertisig is about giving _______.






41. A constructed setting in which the action of a commercial takes place






42. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






43. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






44. What does POP stand for?






45. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






46. A concluding line that tells people how to buy the product






47. Other tips for Radio: ________ - Schedule wisely - Give all info






48. In radio advertising - the story is visualized in the listener's imagination






49. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






50. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle