Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






2. Customers who have already bought from you






3. A block of text separate from the main display copy and headline where the idea is presented






4. A mockup of a television commercial that uses still photos for the frames






5. The title of an ad; it is display copy set in large type to get the reader's attention






6. The first line or paragraph of the body copy that is used to stimulate the reader's interest






7. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






8. Type that is set in larger sizes that is used to attract the reader's attention






9. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






10. Types of ___________: buses - bus benches - bus stop shelters






11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






12. How many more times are electronic billboards more effective than poster panels?






13. A series of frames sketched to illustrate how the story line will develop






14. If direct mail does not so much generate sales - what does it instead generate?






15. What way of presenting a TV ad uses pictures and words?






16. A headline that is straightforward and informative and leads to some kind of action






17. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






18. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






19. Limitations to Radio: Cannot show product - __________ - difficult to test success






20. Types of TV commercials Demonstration: Story - or Both - ________






21. Types of _____________:pop-out coupons and poin-of purchase






22. In what shape do people view internet ads?






23. Advantages of _____________: Control - Flexibility - Appeal






24. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






25. Image that conveys the heart of the concept






26. Which part of the AIPI formula is the longest portion of radio ad?






27. Headlines that aim to capture attention although they might not provide much information






28. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






29. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






30. Where should legal copy be buried in the radio ad?






31. Text that explains what is happening in a corresponding photo or illustration






32. Small - often rectangular shaped graphic that appears at the top of a webpage.






33. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






34. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






35. Another word of email ads - Use with caution






36. What is the method by which the customer responds called?






37. People who appear in television commercials






38. A word or phrase typed into a search engine to find websites relevant to a certain topic






39. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






40. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






41. Internet ad copy should be written with most important information on top






42. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






43. What is the type of rate that is the same amount charge however long it is run?






44. What kind of radio ad often includes obsurd situations?






45. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






46. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






47. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






48. In television - a voice that is coming from an unseen speaker






49. How many words should there be on a billboard?






50. Other tips for Radio: ________ - Schedule wisely - Give all info