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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of clicking on a button on a website that takes the viewer to a different website
Back translation
Adese
Banner ad
Click-throughs
2. Types of TV commercials Demonstration: Story - or Both - ________
Schedule
Testimonials
Set
Short life span
3. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Collateral materials
Theater of the mind
On location
Adese
4. Presenting TV ads to others: Story board - Script - __________
F
Classified display advertisement
Key words
Scenario
5. A written version of a radio commercial used to produce the commercial
Flat rate
Jingle
Radio script
Image transfer
6. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Facilitators
Closing pararaph
Letter
Incentives
7. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Vignette
Store history
Navigation
House list
8. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
3 to 6
Display copy
Casting
9. What kind of radio ad often includes obsurd situations?
Dramatized
70
Soundtrack of TV
Middle
10. Types of _____________:pop-out coupons and poin-of purchase
Back translation
In-store advertising
Brag-and-boast copy
House list
11. Internet ad copy should be written with most important information on top
Pyramid style
Wall Mural
Urgent
Call to action
12. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Radio script
Dead
On location
Casting
13. The written version of a television commercial specifying all the video and audio information
Scenes
Television script
Short life span
3 to 6
14. The text of the message
Subheads
Transit advertising
Compiled list
Body copy
15. Type that is set in larger sizes that is used to attract the reader's attention
Direct mail letter
Compiled list
Display copy
Direct-action headline
16. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
3 to 6
Sight bites
Jingle
leads which lead to sales
17. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Image transfer
Key frame
Pyramid style
Underlines
18. Limitations to Radio: Cannot show product - __________ - difficult to test success
Letter
Pace
House list
Forgettability
19. How many inches wide is a typical newspaper column?
Scenario
Store history
Response list
12
20. Your competitor's customers
Response list
F
Hope
Vignette
21. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Point-of-purchase
On location
Sound effects
Vignette
22. Another word of email ads - Use with caution
Inserts
Caption
Underlines
Spam
23. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Stick to time
Sound effects
Inserts
Tone of voice
24. A mockup of a television commercial that uses still photos for the frames
Photoboard
Spam
Key words
Identify advertiser or product
25. What does POP stand for?
Point-of-purchase
Banner ad
Support Copy
Key words
26. Types of billboards: _______ and electronic
Call-outs
Poster panel
In-store advertising
Repeating
27. In which part of the AIPI formula should you repeat the prodcut and company name?
Schedule
House list
Identify advertiser or product
Repeating
28. How many percent of a newspaper is made up of ads?
70
In-store advertising
12
24
29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Magalog
Image transfer
Selling idea first
Classified display advertisement
30. what is a classified ad that contains a photo called?
Classified display advertisement
Beginning or in the middle
Omnipresence
Lead paragraph
31. How many words should there be on a billboard?
Omnipresence
Interstate billboards size
Classified display advertisement
3 to 6
32. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Talent
Sound effects
Subheads
Back translation
33. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Billboards
Dialogue
12
Collateral materials
34. What is the method by which the customer responds called?
Open rate
Voice-over
Response device
Immediate Response
35. How many pages is the typical direct mail ad?
4
Brag-and-boast copy
Wall Mural
Schedule
36. Where should legal copy be buried in the radio ad?
Aerial Banner
Middle
Beginning or in the middle
Incentives
37. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Back translation
Vignette
leads which lead to sales
Customer commitment
38. Text used to set the stage and lead into the headline of the copy
Overlines
Schedule
Call to action
Key words
39. What kind of radio ad strives for believability?
Interstate billboards size
Transit advertising
Dialogue
Talent
40. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Wall Mural
Beginning or in the middle
Dead
41. Lifelike imitations of sounds
Pyramid style
Sound effects
leads which lead to sales
Tone of voice
42. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Set
Radio script
Inserts
43. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Direct mail letter
Attention
Letter
44. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Dialogue
leads which lead to sales
Dead
45. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Direct-action headline
Pyramid style
Voice-over
Dramatized
46. List of contacts that you purchase from companies that put these lists together
Voice-over
F
Straight
Compiled list
47. 2 fold message of newspaper ad: _____ - sell at a particular store
Support Copy
Aerial Banner
Sell product
Forgettability
48. All copywriting and all of advertisig is about giving _______.
Present sales message
F
Pace
Hope
49. In what shape do people view internet ads?
Collateral materials
Key frame
On location
F
50. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
6
Set
Facilitators
Scenes