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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






2. How many pages is the typical direct mail ad?






3. An indirect headline that gives little information






4. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






5. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






6. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






7. Presenting TV ads to others: Story board - Script - __________






8. what is a classified ad that contains a photo called?






9. A written version of a radio commercial used to produce the commercial






10. Your competitor's customers






11. Type that is set in larger sizes that is used to attract the reader's attention






12. Text that explains what is happening in a corresponding photo or illustration






13. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






14. If direct mail does not so much generate sales - what does it instead generate?






15. A headline that is straightforward and informative and leads to some kind of action






16. A constructed setting in which the action of a commercial takes place






17. In what shape do people view internet ads?






18. Types of billboards: _______ and electronic






19. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






20. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






21. The title of an ad; it is display copy set in large type to get the reader's attention






22. Which part of the AIPI formula is the longest portion of radio ad?






23. The visual of the ______________ include: headline - lead - sight bites






24. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






25. How many inches wide total is a double newspaper page?






26. All copywriting and all of advertisig is about giving _______.






27. What is the type of rate that is based on space purchase and time it is run called?






28. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






29. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






30. Types of ___________: buses - bus benches - bus stop shelters






31. How many percent of a newspaper is made up of ads?






32. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






33. A series of frames sketched to illustrate how the story line will develop






34. What kind of radio ad often includes obsurd situations?






35. Advantages of _____________: Control - Flexibility - Appeal






36. The act of clicking on a button on a website that takes the viewer to a different website






37. Lifelike imitations of sounds






38. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






39. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






40. Limitations to Radio: Cannot show product - __________ - difficult to test success






41. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






42. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






43. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






44. How fast or slow the action progresses in a commercial






45. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






46. 2 1/4:1 - ratio of ___________






47. Where is the best palce to put the legal copy of the radio ad?






48. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






49. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






50. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company







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Can you answer 50 questions in 15 minutes?


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