Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. List of contacts that you purchase from companies that put these lists together






2. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






3. Other tips for Radio: ________ - Schedule wisely - Give all info






4. How many more times are electronic billboards more effective than poster panels?






5. Another word of email ads - Use with caution






6. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






7. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






8. A concluding line that tells people how to buy the product






9. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






10. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






11. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






12. Internet ad copy should be written with most important information on top






13. If direct mail does not so much generate sales - what does it instead generate?






14. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






15. An indirect headline that gives little information






16. What way of presenting a TV ad uses pictures and words?






17. Image that conveys the heart of the concept






18. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






19. Advantages of _____________: Control - Flexibility - Appeal






20. Text that explains what is happening in a corresponding photo or illustration






21. All copywriting and all of advertisig is about giving _______.






22. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






23. Self important copy that focuses on the company rather than the consumer






24. In radio advertising - the story is visualized in the listener's imagination






25. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






26. Types of ___________: buses - bus benches - bus stop shelters






27. The first line or paragraph of the body copy that is used to stimulate the reader's interest






28. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






29. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






30. Text used to set the stage and lead into the headline of the copy






31. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






32. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






33. In what shape do people view internet ads?






34. What does POP stand for?






35. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






36. Which part of the AIPI formula is the longest portion of radio ad?






37. How many inches wide is a typical newspaper column?






38. Types of billboards: _______ and electronic






39. A series of frames sketched to illustrate how the story line will develop






40. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






41. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






42. A constructed setting in which the action of a commercial takes place






43. Type that is set in larger sizes that is used to attract the reader's attention






44. The written version of a television commercial specifying all the video and audio information






45. What should be put last in the radio ad?






46. The text of the message






47. 2 kinds of __________: free gift and bonus items






48. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






50. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads