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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Self important copy that focuses on the company rather than the consumer
4
Brag-and-boast copy
Customer commitment
Casting
2. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Banner ad
Flat rate
Subheads
12
3. List of contacts that you purchase from companies that put these lists together
Customer commitment
Underlines
Middle
Compiled list
4. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Click-throughs
Response device
Overlines
5. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Short life span
Magalog
Compiled list
6. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Selling idea first
White space
Captions
Letter
7. 2 fold message of newspaper ad: _____ - sell at a particular store
Dialogue
Sell product
Key visual
Email
8. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Billboards
Pace
Response device
9. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Inserts
Lead paragraph
Point-of-purchase
Vignette
10. Commercials are planned with segments of action that occur in a single location
Scenes
Straight
Collateral materials
Soundtrack of TV
11. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Photoboard
12
Facilitators
Scenario
12. What kind of radio ad often includes obsurd situations?
Brag-and-boast copy
Sweetener
Hope
Dramatized
13. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Spam
Call to action
6
14. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Photoboard
Brag-and-boast copy
Classified display advertisement
Letter
15. The text of the message
Off camera
Body copy
Open rate
Headline
16. Where is the best palce to put the legal copy of the radio ad?
Support Copy
Middle
On location
Vignette
17. What is the type of rate that is based on space purchase and time it is run called?
Sound effects
Open rate
Poster panel
Pace
18. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Jingle
On location
In-town billboards size
19. How many inches wide is a typical newspaper column?
Response device
12
Photoboard
Facilitators
20. The title of an ad; it is display copy set in large type to get the reader's attention
Support Copy
Story board
Headline
3 to 6
21. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Photoboard
Flat rate
Off camera
22. In which part of the AIPI formula should you repeat the prodcut and company name?
Testimonials
Compiled list
Identify advertiser or product
Customer commitment
23. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Collateral materials
Tone of voice
Support Copy
24. Text that explains what is happening in a corresponding photo or illustration
Collateral materials
Photoboard
Support Copy
Captions
25. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
3 to 6
Omnipresence
Simple
Interstate billboards size
26. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Your-name-here copy
Immediate Response
Email
Sell product
27. A series of frames sketched to illustrate how the story line will develop
Support Copy
Storyboard
Straight
Story board
28. How fast or slow the action progresses in a commercial
Pace
Lists
Display copy
Voice-over
29. Another word of email ads - Use with caution
Talent
Spam
Immediate Response
Scenario
30. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Point-of-purchase
Attention
Dead
31. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Key visual
Voice-over
Back translation
32. How many pages is the typical direct mail ad?
Flat rate
4
Body copy
Phone number
33. How many percent of a newspaper is made up of ads?
Open rate
70
Humor and emotion
Wall Mural
34. Finding the right person for the role
Casting
6
Immediate Response
Schedule
35. The written version of a television commercial specifying all the video and audio information
Key visual
Television script
Theater of the mind
24
36. A headline that is straightforward and informative and leads to some kind of action
Dialogue
Classified display advertisement
Direct-action headline
Scenario
37. Types of _____________:pop-out coupons and poin-of purchase
Omnipresence
Selling idea first
In-store advertising
Subheads
38. What way of presenting a TV ad uses pictures and words?
Simple
leads which lead to sales
Underlines
Story board
39. Image that conveys the heart of the concept
Key visual
Interstate billboards size
Back translation
Adese
40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Present sales message
Key visual
Inserts
Navigation
41. Types of TV commercials Demonstration: Story - or Both - ________
Support Copy
Testimonials
Back translation
Internet Advertising
42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Jingle
Response device
Sight bites
Lead paragraph
43. In television - a voice that is coming from an unseen speaker
Compiled list
Off camera
Vignette
In-town billboards size
44. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
Letter
Click-throughs
Testimonials
45. Which part of the AIPI formula is the longest portion of radio ad?
Present sales message
Captions
Hope
Magalog
46. what is a classified ad that contains a photo called?
Schedule
Classified display advertisement
12
Key frame
47. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Point-of-purchase
Storyboard
Off camera
48. How many words should there be on a billboard?
3 to 6
Store history
Open rate
Voice-over
49. Advantages of _____________: Control - Flexibility - Appeal
Magalog
Photoboard
Radio script
Direct Mail Advertising
50. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Adese
Back translation
Underlines
Short life span