SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who appear in television commercials
Point-of-purchase
Identify advertiser or product
Talent
Story board
2. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Click-throughs
Underlines
Aerial Banner
Billboards
3. Small - often rectangular shaped graphic that appears at the top of a webpage.
Facilitators
Banner ad
leads which lead to sales
Scenes
4. Headlines that aim to capture attention although they might not provide much information
Body copy
Soundtrack of TV
Indirect-action headline
Off camera
5. What should be put last in the radio ad?
Phone number
Forgettability
On location
Caption
6. commercials set to music
Sight bites
Email
In-town billboards size
Jingle
7. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Middle
Flat rate
Body copy
8. A mockup of a television commercial that uses still photos for the frames
Underlines
Photoboard
Radio script
Lists
9. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Set
Navigation
Present sales message
Adese
10. A word or phrase typed into a search engine to find websites relevant to a certain topic
leads which lead to sales
Body copy
Key words
Story board
11. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
F
Testimonials
Magalog
White space
12. Types of _____________:pop-out coupons and poin-of purchase
Story board
Inserts
Attention
In-store advertising
13. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
leads which lead to sales
Closing pararaph
Banner ad
Forgettability
14. Text used to set the stage and lead into the headline of the copy
Story board
Internet Advertising
Overlines
Theater of the mind
15. Text that explains what is happening in a corresponding photo or illustration
Overlines
Scenario
Attention
Captions
16. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Set
Caption
Vignette
Direct-action headline
17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Back translation
Headline
Compiled list
Captions
18. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Image transfer
Story board
Straight
In-town billboards size
19. Types of billboards: _______ and electronic
Poster panel
Letter
Open rate
Pyramid style
20. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Voice-over
Support Copy
Display copy
Key frame
21. How many inches wide total is a double newspaper page?
Back translation
Letter
24
leads which lead to sales
22. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Click-throughs
Compiled list
Simple
Off camera
23. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Email
Scenario
Vignette
Stick to time
24. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Television script
Direct Mail Advertising
Sight bites
25. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Off camera
Vignette
Short life span
Billboards
26. How many words should there be on a billboard?
3 to 6
Flat rate
Lead paragraph
Overlines
27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Display copy
Repeating
Spam
28. Something that gives customers one more reason to purchase your product
Click-throughs
Sell product
Internet Advertising
Sweetener
29. A series of frames sketched to illustrate how the story line will develop
Open rate
Storyboard
Simple
Off camera
30. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sight bites
Television script
Image transfer
Vignette
31. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Banner ad
Key frame
Identify advertiser or product
Repeating
32. Type that is set in larger sizes that is used to attract the reader's attention
Compiled list
Display copy
Direct mail letter
Immediate Response
33. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Key visual
Store history
Customer commitment
34. Commercials are planned with segments of action that occur in a single location
Scenes
Television script
Pyramid style
Indirect-action headline
35. what is a classified ad that contains a photo called?
Vignette
Repeating
Classified display advertisement
Voice-over
36. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
White space
Support Copy
Billboards
37. Commercials shot outside the studio
Wall Mural
Letter
On location
Lists
38. In what shape do people view internet ads?
Storyboard
Pyramid style
F
Collateral materials
39. A written version of a radio commercial used to produce the commercial
Radio script
Collateral materials
leads which lead to sales
Interstate billboards size
40. All copywriting and all of advertisig is about giving _______.
Hope
Facilitators
White space
Inserts
41. A constructed setting in which the action of a commercial takes place
Your-name-here copy
Set
Dialogue
Compiled list
42. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Present sales message
Caption
Lists
Aerial Banner
43. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Pace
Lists
Key visual
Casting
44. What does POP stand for?
Phone number
Incentives
Point-of-purchase
Compiled list
45. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
Short life span
Dialogue
In-store advertising
46. A concluding line that tells people how to buy the product
Voice-over
Call to action
Scenes
Scenario
47. Other tips for Radio: ________ - Schedule wisely - Give all info
Compiled list
Stick to time
Collateral materials
Story board
48. In radio advertising - the story is visualized in the listener's imagination
Talent
Wall Mural
Vignette
Theater of the mind
49. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Overlines
Schedule
Selling idea first
In-store advertising
50. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Selling idea first
Call to action
Identify advertiser or product
Immediate Response