Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercials are planned with segments of action that occur in a single location






2. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






3. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






4. What kind of radio ad often includes obsurd situations?






5. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






6. Limitations to Radio: Cannot show product - __________ - difficult to test success






7. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






8. The written version of a television commercial specifying all the video and audio information






9. How many pages is the typical direct mail ad?






10. Another word of email ads - Use with caution






11. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






12. How many percent of a newspaper is made up of ads?






13. Small - often rectangular shaped graphic that appears at the top of a webpage.






14. Customers who have already bought from you






15. A word or phrase typed into a search engine to find websites relevant to a certain topic






16. List of contacts that you purchase from companies that put these lists together






17. What does POP stand for?






18. What is the type of rate that is based on space purchase and time it is run called?






19. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






20. In television - a voice that is coming from an unseen speaker






21. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






23. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






24. Presenting TV ads to others: Story board - Script - __________






25. Formula writing that uses cliches - generalities - stock phrases - and superlatives






26. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






27. 2 1/4:1 - ratio of ___________






28. Commercials shot outside the studio






29. Something that gives customers one more reason to purchase your product






30. A series of frames sketched to illustrate how the story line will develop






31. The title of an ad; it is display copy set in large type to get the reader's attention






32. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






33. A concluding line that tells people how to buy the product






34. The act of clicking on a button on a website that takes the viewer to a different website






35. What way of presenting a TV ad uses pictures and words?






36. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






37. What should be put last in the radio ad?






38. Image that conveys the heart of the concept






39. Which part of the AIPI formula is the longest portion of radio ad?






40. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






41. An indirect headline that gives little information






42. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






43. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






44. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






45. A mockup of a television commercial that uses still photos for the frames






46. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






47. Types of TV commercials Demonstration: Story - or Both - ________






48. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






49. How many inches wide is a typical newspaper column?






50. A written version of a radio commercial used to produce the commercial