Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An indirect headline that gives little information






2. commercials set to music






3. How many more times are electronic billboards more effective than poster panels?






4. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






5. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






7. Self important copy that focuses on the company rather than the consumer






8. Finding the right person for the role






9. In what shape do people view internet ads?






10. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






11. A concluding line that tells people how to buy the product






12. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






13. Headlines that aim to capture attention although they might not provide much information






14. The title of an ad; it is display copy set in large type to get the reader's attention






15. Lifelike imitations of sounds






16. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






17. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






18. Image that conveys the heart of the concept






19. How many inches wide total is a double newspaper page?






20. How many inches wide is a typical newspaper column?






21. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






22. What does POP stand for?






23. What is the type of rate that is based on space purchase and time it is run called?






24. Text that explains what is happening in a corresponding photo or illustration






25. Advantages of _____________: Control - Flexibility - Appeal






26. Where should legal copy be buried in the radio ad?






27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






28. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






29. Other tips for Radio: ________ - Schedule wisely - Give all info






30. Types of _____________:pop-out coupons and poin-of purchase






31. Where is the best palce to put the legal copy of the radio ad?






32. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






33. A word or phrase typed into a search engine to find websites relevant to a certain topic






34. Types of billboards: _______ and electronic






35. Commercials shot outside the studio






36. Commercials are planned with segments of action that occur in a single location






37. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






38. A block of text separate from the main display copy and headline where the idea is presented






39. Customers who have already bought from you






40. How fast or slow the action progresses in a commercial






41. How many percent of a newspaper is made up of ads?






42. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






43. The written version of a television commercial specifying all the video and audio information






44. What way of presenting a TV ad uses pictures and words?






45. Dont be redundant - Voice over should match on screen type - Dont use too many words






46. The text of the message






47. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






48. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






49. A headline that is straightforward and informative and leads to some kind of action






50. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium