Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In what shape do people view internet ads?






2. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






3. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






4. Lifelike imitations of sounds






5. How many more times are electronic billboards more effective than poster panels?






6. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






7. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






8. what is a classified ad that contains a photo called?






9. commercials set to music






10. How many words should there be on a billboard?






11. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






12. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






13. Other tips for Radio: ________ - Schedule wisely - Give all info






14. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






15. What is the method by which the customer responds called?






16. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






17. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






18. The first line or paragraph of the body copy that is used to stimulate the reader's interest






19. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






20. Self important copy that focuses on the company rather than the consumer






21. Types of _____________:pop-out coupons and poin-of purchase






22. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






23. Customers who have already bought from you






24. Presenting TV ads to others: Story board - Script - __________






25. A constructed setting in which the action of a commercial takes place






26. 2 fold message of newspaper ad: _____ - sell at a particular store






27. A block of text separate from the main display copy and headline where the idea is presented






28. A headline that is straightforward and informative and leads to some kind of action






29. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






30. What does POP stand for?






31. Which part of the AIPI formula is the longest portion of radio ad?






32. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






33. Limitations to Radio: Cannot show product - __________ - difficult to test success






34. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






35. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






36. Image that conveys the heart of the concept






37. Commercials shot outside the studio






38. Something that gives customers one more reason to purchase your product






39. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






40. If direct mail does not so much generate sales - what does it instead generate?






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






43. Formula writing that uses cliches - generalities - stock phrases - and superlatives






44. What is the type of rate that is the same amount charge however long it is run?






45. The act of clicking on a button on a website that takes the viewer to a different website






46. The written version of a television commercial specifying all the video and audio information






47. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






48. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






49. What kind of radio ad strives for believability?






50. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -







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Can you answer 50 questions in 15 minutes?


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