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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Customer commitment
Underlines
Vignette
Simple
2. How many inches wide is a typical newspaper column?
Dramatized
Captions
Spam
12
3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Wall Mural
Indirect-action headline
Straight
3 to 6
4. Text used to set the stage and lead into the headline of the copy
Indirect-action headline
Key visual
Overlines
Identify advertiser or product
5. Something that gives customers one more reason to purchase your product
Short life span
Classified display advertisement
Sweetener
Straight
6. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lead paragraph
Compiled list
Lists
Soundtrack of TV
7. Presenting TV ads to others: Story board - Script - __________
70
Scenario
Radio script
Direct Mail Advertising
8. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Aerial Banner
Store history
Selling idea first
Brag-and-boast copy
9. Customers who have already bought from you
Headline
House list
Casting
Pace
10. Types of ___________: buses - bus benches - bus stop shelters
3 to 6
Spam
Transit advertising
Letter
11. The written version of a television commercial specifying all the video and audio information
Television script
Dramatized
Letter
Underlines
12. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Flat rate
Lead paragraph
Inserts
Identify advertiser or product
13. A series of frames sketched to illustrate how the story line will develop
Caption
Humor and emotion
Storyboard
Simple
14. How fast or slow the action progresses in a commercial
Pace
Call to action
Collateral materials
Storyboard
15. How many words should there be on a billboard?
3 to 6
Sight bites
Selling idea first
Beginning or in the middle
16. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Underlines
Interstate billboards size
Response list
17. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Testimonials
Call to action
Straight
18. The title of an ad; it is display copy set in large type to get the reader's attention
Selling idea first
Talent
Support Copy
Headline
19. What should be put last in the radio ad?
Direct mail letter
Soundtrack of TV
Urgent
Phone number
20. What kind of radio ad strives for believability?
Dialogue
3 to 6
Back translation
Forgettability
21. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Voice-over
Key frame
Image transfer
22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Blind headline
Sight bites
Radio script
Sell product
23. Your competitor's customers
Call to action
Talent
Response list
Attention
24. Where is the best palce to put the legal copy of the radio ad?
On location
Collateral materials
Theater of the mind
Middle
25. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
In-town billboards size
Vignette
Beginning or in the middle
Scenario
26. A word or phrase typed into a search engine to find websites relevant to a certain topic
Stick to time
Key words
Present sales message
Click-throughs
27. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Magalog
4
Repeating
On location
28. Types of _____________:pop-out coupons and poin-of purchase
Immediate Response
Repeating
Story board
In-store advertising
29. What is the type of rate that is based on space purchase and time it is run called?
70
Sweetener
House list
Open rate
30. A block of text separate from the main display copy and headline where the idea is presented
Interstate billboards size
Key words
Indirect-action headline
Call-outs
31. How many inches wide total is a double newspaper page?
Omnipresence
Set
24
Store history
32. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Lists
Underlines
Navigation
Email
33. Formula writing that uses cliches - generalities - stock phrases - and superlatives
12
Simple
Collateral materials
Adese
34. commercials set to music
12
Sell product
Brag-and-boast copy
Jingle
35. In what shape do people view internet ads?
Straight
F
Collateral materials
In-town billboards size
36. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Urgent
Facilitators
Photoboard
Direct Mail Advertising
37. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Sell product
Scenes
House list
38. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Banner ad
Key frame
Indirect-action headline
Short life span
39. How many percent of a newspaper is made up of ads?
F
70
Immediate Response
Talent
40. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Middle
Humor and emotion
Collateral materials
Adese
41. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Indirect-action headline
Response list
Attention
Television script
42. What does POP stand for?
Poster panel
Point-of-purchase
Inserts
Headline
43. Image that conveys the heart of the concept
Immediate Response
Key visual
Dialogue
Lists
44. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Straight
Overlines
leads which lead to sales
45. Commercials are planned with segments of action that occur in a single location
Blind headline
House list
Call-outs
Scenes
46. In radio advertising - the story is visualized in the listener's imagination
Omnipresence
Point-of-purchase
Theater of the mind
Flat rate
47. Types of billboards: _______ and electronic
Headline
12
Letter
Poster panel
48. In which part of the AIPI formula should you repeat the prodcut and company name?
White space
Image transfer
Identify advertiser or product
Key words
49. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Vignette
Photoboard
Transit advertising
Letter
50. How many more times are electronic billboards more effective than poster panels?
Humor and emotion
Click-throughs
Response list
6