Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






2. How many inches wide is a typical newspaper column?






3. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






4. Image that conveys the heart of the concept






5. A headline that is straightforward and informative and leads to some kind of action






6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






7. What is the method by which the customer responds called?






8. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






9. 2 fold message of newspaper ad: _____ - sell at a particular store






10. Types of ___________: buses - bus benches - bus stop shelters






11. Other tips for Radio: ________ - Schedule wisely - Give all info






12. Type that is set in larger sizes that is used to attract the reader's attention






13. What kind of radio ad often includes obsurd situations?






14. Self important copy that focuses on the company rather than the consumer






15. How fast or slow the action progresses in a commercial






16. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






17. Text used to set the stage and lead into the headline of the copy






18. What is the type of rate that is the same amount charge however long it is run?






19. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






20. How many pages is the typical direct mail ad?






21. A constructed setting in which the action of a commercial takes place






22. What should be put last in the radio ad?






23. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






24. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






25. A block of text separate from the main display copy and headline where the idea is presented






26. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






27. Dont be redundant - Voice over should match on screen type - Dont use too many words






28. A written version of a radio commercial used to produce the commercial






29. All copywriting and all of advertisig is about giving _______.






30. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






32. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






33. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






34. In what shape do people view internet ads?






35. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






36. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






37. A mockup of a television commercial that uses still photos for the frames






38. How many words should there be on a billboard?






39. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






40. People who appear in television commercials






41. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






43. What does POP stand for?






44. Commercials are planned with segments of action that occur in a single location






45. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






46. commercials set to music






47. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






48. The visual of the ______________ include: headline - lead - sight bites






49. Types of _____________:pop-out coupons and poin-of purchase






50. List of contacts that you purchase from companies that put these lists together