Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Finding the right person for the role






2. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






3. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






4. Advantages of _____________: Control - Flexibility - Appeal






5. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






6. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






7. People who appear in television commercials






8. What should be put last in the radio ad?






9. A series of frames sketched to illustrate how the story line will develop






10. How fast or slow the action progresses in a commercial






11. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






12. Types of ___________: buses - bus benches - bus stop shelters






13. In which part of the AIPI formula should you repeat the prodcut and company name?






14. Image that conveys the heart of the concept






15. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






16. The visual of the ______________ include: headline - lead - sight bites






17. The written version of a television commercial specifying all the video and audio information






18. An indirect headline that gives little information






19. All copywriting and all of advertisig is about giving _______.






20. A mockup of a television commercial that uses still photos for the frames






21. Commercials are planned with segments of action that occur in a single location






22. what is a classified ad that contains a photo called?






23. 3:1 or 4:1 - ratio of _____________






24. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






25. Small - often rectangular shaped graphic that appears at the top of a webpage.






26. Headlines that aim to capture attention although they might not provide much information






27. A constructed setting in which the action of a commercial takes place






28. What is the method by which the customer responds called?






29. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






30. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






31. Your competitor's customers






32. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






33. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






34. Which part of the AIPI formula is the longest portion of radio ad?






35. A word or phrase typed into a search engine to find websites relevant to a certain topic






36. Self important copy that focuses on the company rather than the consumer






37. Where should legal copy be buried in the radio ad?






38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






39. Text that explains what is happening in a corresponding photo or illustration






40. 2 kinds of __________: free gift and bonus items






41. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






42. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






43. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






44. The first line or paragraph of the body copy that is used to stimulate the reader's interest






45. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






46. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






47. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






48. Text used to set the stage and lead into the headline of the copy






49. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






50. Something that gives customers one more reason to purchase your product