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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Lists
Direct-action headline
White space
2. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Direct Mail Advertising
Poster panel
On location
3. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Call-outs
Aerial Banner
Beginning or in the middle
Vignette
4. Another word of email ads - Use with caution
Jingle
Wall Mural
Direct mail letter
Spam
5. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Tone of voice
Voice-over
Collateral materials
On location
6. Text that explains what is happening in a corresponding photo or illustration
Banner ad
Captions
Lead paragraph
Casting
7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Key frame
Present sales message
Letter
8. Your competitor's customers
Theater of the mind
Response list
Simple
Navigation
9. If direct mail does not so much generate sales - what does it instead generate?
Headline
leads which lead to sales
Immediate Response
Scenario
10. How many words should there be on a billboard?
3 to 6
Flat rate
Spam
Direct Mail Advertising
11. All copywriting and all of advertisig is about giving _______.
Hope
Inserts
Flat rate
Scenes
12. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Image transfer
Customer commitment
Compiled list
13. What is the type of rate that is based on space purchase and time it is run called?
Dead
Open rate
Television script
Stick to time
14. The visual of the ______________ include: headline - lead - sight bites
Transit advertising
Lists
Soundtrack of TV
Direct mail letter
15. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Caption
Phone number
House list
16. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Facilitators
Letter
Transit advertising
Point-of-purchase
17. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Attention
Adese
Magalog
Image transfer
18. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Stick to time
Closing pararaph
Adese
19. Headlines that aim to capture attention although they might not provide much information
Key visual
Billboards
In-store advertising
Indirect-action headline
20. What is the method by which the customer responds called?
Middle
Navigation
Response device
Adese
21. Advantages of _____________: Control - Flexibility - Appeal
Immediate Response
Facilitators
Direct Mail Advertising
Billboards
22. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Television script
Key visual
Image transfer
Vignette
23. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Soundtrack of TV
Classified display advertisement
Stick to time
24. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Image transfer
Schedule
Repeating
Support Copy
25. How many inches wide total is a double newspaper page?
Attention
Key frame
24
Transit advertising
26. Types of ___________: buses - bus benches - bus stop shelters
Direct Mail Advertising
Headline
Aerial Banner
Transit advertising
27. Which part of the AIPI formula is the longest portion of radio ad?
Identify advertiser or product
Present sales message
In-store advertising
House list
28. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Soundtrack of TV
Banner ad
leads which lead to sales
29. Customers who have already bought from you
Banner ad
House list
Blind headline
Back translation
30. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Direct Mail Advertising
Dialogue
Direct-action headline
31. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Photoboard
Underlines
Sell product
32. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Selling idea first
Humor and emotion
Identify advertiser or product
Poster panel
33. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Lists
Underlines
Sweetener
Caption
34. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Immediate Response
24
Support Copy
Your-name-here copy
35. How many pages is the typical direct mail ad?
Overlines
4
Magalog
Testimonials
36. Small - often rectangular shaped graphic that appears at the top of a webpage.
Vignette
Banner ad
Dramatized
Closing pararaph
37. What kind of radio ad strives for believability?
Dialogue
White space
Simple
Phone number
38. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Customer commitment
Forgettability
Vignette
Beginning or in the middle
39. Commercials shot outside the studio
Body copy
House list
On location
Hope
40. Commercials are planned with segments of action that occur in a single location
Classified display advertisement
6
Scenes
Magalog
41. commercials set to music
Voice-over
Jingle
Facilitators
Click-throughs
42. A block of text separate from the main display copy and headline where the idea is presented
White space
Sweetener
Inserts
Call-outs
43. Internet ad copy should be written with most important information on top
Banner ad
Sweetener
Pyramid style
Store history
44. People who appear in television commercials
Interstate billboards size
Talent
Captions
Call to action
45. A constructed setting in which the action of a commercial takes place
Lead paragraph
Dialogue
12
Set
46. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Spam
Direct-action headline
Theater of the mind
Internet Advertising
47. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Omnipresence
Attention
Urgent
48. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Incentives
White space
Sell product
Caption
49. 3:1 or 4:1 - ratio of _____________
Repeating
Soundtrack of TV
Interstate billboards size
Dialogue
50. List of contacts that you purchase from companies that put these lists together
Hope
Interstate billboards size
Direct-action headline
Compiled list