Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A word or phrase typed into a search engine to find websites relevant to a certain topic






2. Commercials are planned with segments of action that occur in a single location






3. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






4. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






5. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






6. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






7. Other tips for Radio: ________ - Schedule wisely - Give all info






8. 2 kinds of __________: free gift and bonus items






9. What is the type of rate that is based on space purchase and time it is run called?






10. what is a classified ad that contains a photo called?






11. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






12. Something that gives customers one more reason to purchase your product






13. Commercials shot outside the studio






14. The visual of the ______________ include: headline - lead - sight bites






15. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






16. Types of ___________: buses - bus benches - bus stop shelters






17. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






18. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






19. What is the method by which the customer responds called?






20. What is the type of rate that is the same amount charge however long it is run?






21. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






22. Text used to set the stage and lead into the headline of the copy






23. A written version of a radio commercial used to produce the commercial






24. How many percent of a newspaper is made up of ads?






25. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






26. How many more times are electronic billboards more effective than poster panels?






27. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






28. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






29. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






30. 2 1/4:1 - ratio of ___________






31. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






32. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






33. In radio advertising - the story is visualized in the listener's imagination






34. An indirect headline that gives little information






35. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






36. The title of an ad; it is display copy set in large type to get the reader's attention






37. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






38. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






39. Types of billboards: _______ and electronic






40. Customers who have already bought from you






41. A block of text separate from the main display copy and headline where the idea is presented






42. The act of clicking on a button on a website that takes the viewer to a different website






43. Where should legal copy be buried in the radio ad?






44. Types of TV commercials Demonstration: Story - or Both - ________






45. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






46. Advantages of _____________: Control - Flexibility - Appeal






47. In television - a voice that is coming from an unseen speaker






48. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






49. What should be put last in the radio ad?






50. How fast or slow the action progresses in a commercial