Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






2. Internet ad copy should be written with most important information on top






3. Types of ___________: buses - bus benches - bus stop shelters






4. What kind of radio ad strives for believability?






5. Presenting TV ads to others: Story board - Script - __________






6. Commercials are planned with segments of action that occur in a single location






7. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






8. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






9. Type that is set in larger sizes that is used to attract the reader's attention






10. How many words should there be on a billboard?






11. Headlines that aim to capture attention although they might not provide much information






12. How many inches wide is a typical newspaper column?






13. Commercials shot outside the studio






14. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






15. A mockup of a television commercial that uses still photos for the frames






16. If direct mail does not so much generate sales - what does it instead generate?






17. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






18. What is the type of rate that is based on space purchase and time it is run called?






19. How many more times are electronic billboards more effective than poster panels?






20. The text of the message






21. 2 fold message of newspaper ad: _____ - sell at a particular store






22. The first line or paragraph of the body copy that is used to stimulate the reader's interest






23. commercials set to music






24. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






25. Small - often rectangular shaped graphic that appears at the top of a webpage.






26. Where should legal copy be buried in the radio ad?






27. 3:1 or 4:1 - ratio of _____________






28. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






29. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






30. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






31. A written version of a radio commercial used to produce the commercial






32. The title of an ad; it is display copy set in large type to get the reader's attention






33. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






34. A constructed setting in which the action of a commercial takes place






35. A headline that is straightforward and informative and leads to some kind of action






36. People who appear in television commercials






37. Finding the right person for the role






38. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






39. In radio advertising - the story is visualized in the listener's imagination






40. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






41. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






42. what is a classified ad that contains a photo called?






43. A block of text separate from the main display copy and headline where the idea is presented






44. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






45. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






46. Image that conveys the heart of the concept






47. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






48. A concluding line that tells people how to buy the product






49. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






50. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards