Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text that explains what is happening in a corresponding photo or illustration






2. Headlines that aim to capture attention although they might not provide much information






3. All copywriting and all of advertisig is about giving _______.






4. A word or phrase typed into a search engine to find websites relevant to a certain topic






5. A headline that is straightforward and informative and leads to some kind of action






6. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






8. What is the type of rate that is based on space purchase and time it is run called?






9. what is a classified ad that contains a photo called?






10. What is the type of rate that is the same amount charge however long it is run?






11. Commercials are planned with segments of action that occur in a single location






12. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






13. In radio advertising - the story is visualized in the listener's imagination






14. How fast or slow the action progresses in a commercial






15. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






16. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






17. What is the method by which the customer responds called?






18. Formula writing that uses cliches - generalities - stock phrases - and superlatives






19. The first line or paragraph of the body copy that is used to stimulate the reader's interest






20. A written version of a radio commercial used to produce the commercial






21. Customers who have already bought from you






22. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






23. A series of frames sketched to illustrate how the story line will develop






24. Something that gives customers one more reason to purchase your product






25. Finding the right person for the role






26. The written version of a television commercial specifying all the video and audio information






27. 3:1 or 4:1 - ratio of _____________






28. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






29. What kind of radio ad often includes obsurd situations?






30. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






31. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






32. Types of TV commercials Demonstration: Story - or Both - ________






33. Internet ad copy should be written with most important information on top






34. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






35. Self important copy that focuses on the company rather than the consumer






36. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






37. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






38. Type that is set in larger sizes that is used to attract the reader's attention






39. How many words should there be on a billboard?






40. Where is the best palce to put the legal copy of the radio ad?






41. Small - often rectangular shaped graphic that appears at the top of a webpage.






42. Types of billboards: _______ and electronic






43. Where should legal copy be buried in the radio ad?






44. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






45. The visual of the ______________ include: headline - lead - sight bites






46. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






47. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






48. Presenting TV ads to others: Story board - Script - __________






49. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






50. commercials set to music







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Can you answer 50 questions in 15 minutes?


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