Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where should legal copy be buried in the radio ad?






2. 2 1/4:1 - ratio of ___________






3. How many inches wide total is a double newspaper page?






4. What kind of radio ad strives for believability?






5. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






6. Text used to set the stage and lead into the headline of the copy






7. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






8. What way of presenting a TV ad uses pictures and words?






9. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






10. Limitations to Radio: Cannot show product - __________ - difficult to test success






11. Image that conveys the heart of the concept






12. what is a classified ad that contains a photo called?






13. Lifelike imitations of sounds






14. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






15. Finding the right person for the role






16. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






17. The text of the message






18. Types of TV commercials Demonstration: Story - or Both - ________






19. A word or phrase typed into a search engine to find websites relevant to a certain topic






20. Another word of email ads - Use with caution






21. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






22. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






23. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






24. What should be put last in the radio ad?






25. How many more times are electronic billboards more effective than poster panels?






26. In television - a voice that is coming from an unseen speaker






27. How fast or slow the action progresses in a commercial






28. How many inches wide is a typical newspaper column?






29. What is the type of rate that is based on space purchase and time it is run called?






30. Your competitor's customers






31. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






32. Where is the best palce to put the legal copy of the radio ad?






33. Internet ad copy should be written with most important information on top






34. The act of clicking on a button on a website that takes the viewer to a different website






35. Presenting TV ads to others: Story board - Script - __________






36. Dont be redundant - Voice over should match on screen type - Dont use too many words






37. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






38. Commercials shot outside the studio






39. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






40. In which part of the AIPI formula should you repeat the prodcut and company name?






41. If direct mail does not so much generate sales - what does it instead generate?






42. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






43. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






44. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






45. What is the method by which the customer responds called?






46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






47. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






48. What does POP stand for?






49. A headline that is straightforward and informative and leads to some kind of action






50. The written version of a television commercial specifying all the video and audio information