Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






2. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






3. Which part of the AIPI formula is the longest portion of radio ad?






4. Image that conveys the heart of the concept






5. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






6. Commercials shot outside the studio






7. The text of the message






8. A concluding line that tells people how to buy the product






9. Text that explains what is happening in a corresponding photo or illustration






10. commercials set to music






11. What way of presenting a TV ad uses pictures and words?






12. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






13. Type that is set in larger sizes that is used to attract the reader's attention






14. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






15. Finding the right person for the role






16. If direct mail does not so much generate sales - what does it instead generate?






17. Where is the best palce to put the legal copy of the radio ad?






18. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






19. How many inches wide is a typical newspaper column?






20. Dont be redundant - Voice over should match on screen type - Dont use too many words






21. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






22. How many inches wide total is a double newspaper page?






23. What is the type of rate that is based on space purchase and time it is run called?






24. An indirect headline that gives little information






25. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






26. A written version of a radio commercial used to produce the commercial






27. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






28. The written version of a television commercial specifying all the video and audio information






29. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






30. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






31. Formula writing that uses cliches - generalities - stock phrases - and superlatives






32. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






33. The act of clicking on a button on a website that takes the viewer to a different website






34. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






35. What does POP stand for?






36. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






37. 2 1/4:1 - ratio of ___________






38. What kind of radio ad strives for believability?






39. Something that gives customers one more reason to purchase your product






40. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






41. Advantages of _____________: Control - Flexibility - Appeal






42. Small - often rectangular shaped graphic that appears at the top of a webpage.






43. The title of an ad; it is display copy set in large type to get the reader's attention






44. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






45. In what shape do people view internet ads?






46. Other tips for Radio: ________ - Schedule wisely - Give all info






47. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






48. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






49. Limitations to Radio: Cannot show product - __________ - difficult to test success






50. A block of text separate from the main display copy and headline where the idea is presented