Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






2. Other tips for Radio: ________ - Schedule wisely - Give all info






3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






4. In television - a voice that is coming from an unseen speaker






5. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






6. Which part of the AIPI formula is the longest portion of radio ad?






7. The act of clicking on a button on a website that takes the viewer to a different website






8. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






9. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






11. How many percent of a newspaper is made up of ads?






12. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






13. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






14. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






15. A word or phrase typed into a search engine to find websites relevant to a certain topic






16. Commercials are planned with segments of action that occur in a single location






17. Limitations to Radio: Cannot show product - __________ - difficult to test success






18. An indirect headline that gives little information






19. Finding the right person for the role






20. Internet ad copy should be written with most important information on top






21. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






22. Commercials shot outside the studio






23. Dont be redundant - Voice over should match on screen type - Dont use too many words






24. What kind of radio ad strives for believability?






25. Text that explains what is happening in a corresponding photo or illustration






26. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






27. Where should legal copy be buried in the radio ad?






28. The text of the message






29. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






30. How many inches wide is a typical newspaper column?






31. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






32. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






33. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






34. The written version of a television commercial specifying all the video and audio information






35. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






36. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






37. What way of presenting a TV ad uses pictures and words?






38. People who appear in television commercials






39. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






40. Another word of email ads - Use with caution






41. 3:1 or 4:1 - ratio of _____________






42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






43. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






44. A series of frames sketched to illustrate how the story line will develop






45. A headline that is straightforward and informative and leads to some kind of action






46. Customers who have already bought from you






47. The title of an ad; it is display copy set in large type to get the reader's attention






48. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






49. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






50. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____