Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






2. What does POP stand for?






3. How many words should there be on a billboard?






4. A concluding line that tells people how to buy the product






5. commercials set to music






6. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






7. Types of billboards: _______ and electronic






8. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






9. Types of _____________:pop-out coupons and poin-of purchase






10. Self important copy that focuses on the company rather than the consumer






11. Where is the best palce to put the legal copy of the radio ad?






12. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






13. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






14. In which part of the AIPI formula should you repeat the prodcut and company name?






15. The text of the message






16. What is the type of rate that is the same amount charge however long it is run?






17. Advantages of _____________: Control - Flexibility - Appeal






18. Type that is set in larger sizes that is used to attract the reader's attention






19. An indirect headline that gives little information






20. A constructed setting in which the action of a commercial takes place






21. Commercials are planned with segments of action that occur in a single location






22. 2 1/4:1 - ratio of ___________






23. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






24. Small - often rectangular shaped graphic that appears at the top of a webpage.






25. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






26. The title of an ad; it is display copy set in large type to get the reader's attention






27. Customers who have already bought from you






28. Commercials shot outside the studio






29. Lifelike imitations of sounds






30. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






31. The written version of a television commercial specifying all the video and audio information






32. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






33. Dont be redundant - Voice over should match on screen type - Dont use too many words






34. Text used to set the stage and lead into the headline of the copy






35. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






36. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






37. The visual of the ______________ include: headline - lead - sight bites






38. Where should legal copy be buried in the radio ad?






39. How many inches wide total is a double newspaper page?






40. Something that gives customers one more reason to purchase your product






41. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






42. What should be put last in the radio ad?






43. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






44. List of contacts that you purchase from companies that put these lists together






45. In what shape do people view internet ads?






46. Other tips for Radio: ________ - Schedule wisely - Give all info






47. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






48. Types of TV commercials Demonstration: Story - or Both - ________






49. Internet ad copy should be written with most important information on top






50. A headline that is straightforward and informative and leads to some kind of action