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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Photoboard
White space
Wall Mural
leads which lead to sales
2. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Pyramid style
Present sales message
Repeating
3. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Vignette
Internet Advertising
Middle
Dead
4. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Spam
70
In-town billboards size
5. How many inches wide is a typical newspaper column?
Soundtrack of TV
Display copy
Navigation
12
6. The written version of a television commercial specifying all the video and audio information
Direct mail letter
Television script
12
Voice-over
7. commercials set to music
Jingle
Compiled list
Story board
Inserts
8. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Brag-and-boast copy
Interstate billboards size
Repeating
9. Where is the best palce to put the legal copy of the radio ad?
Lead paragraph
Direct Mail Advertising
Middle
Story board
10. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Dialogue
Hope
Omnipresence
Captions
11. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Scenes
Subheads
Selling idea first
Talent
12. Text used to set the stage and lead into the headline of the copy
Testimonials
Repeating
Inserts
Overlines
13. A constructed setting in which the action of a commercial takes place
Headline
Direct-action headline
Set
Vignette
14. A headline that is straightforward and informative and leads to some kind of action
Navigation
Classified display advertisement
Direct-action headline
Selling idea first
15. What kind of radio ad strives for believability?
Dialogue
Vignette
Magalog
Off camera
16. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Store history
In-town billboards size
Letter
Repeating
17. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Adese
Jingle
Immediate Response
18. What kind of radio ad often includes obsurd situations?
F
Response list
Dialogue
Dramatized
19. Types of ___________: buses - bus benches - bus stop shelters
24
Transit advertising
Selling idea first
Immediate Response
20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Television script
Attention
Immediate Response
Back translation
21. Which part of the AIPI formula is the longest portion of radio ad?
Repeating
Present sales message
In-store advertising
White space
22. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Key frame
Facilitators
Call-outs
Body copy
23. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Key frame
F
Vignette
24. Lifelike imitations of sounds
Selling idea first
Sound effects
Headline
Key visual
25. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Headline
Magalog
White space
Omnipresence
26. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Omnipresence
House list
Tone of voice
Direct-action headline
27. How many pages is the typical direct mail ad?
Wall Mural
Store history
Scenario
4
28. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Urgent
Key words
Phone number
29. What does POP stand for?
Dramatized
Simple
Talent
Point-of-purchase
30. A concluding line that tells people how to buy the product
Response device
Call to action
Blind headline
Straight
31. A word or phrase typed into a search engine to find websites relevant to a certain topic
Key words
Billboards
Storyboard
Hope
32. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Tone of voice
Call-outs
Direct mail letter
Image transfer
33. In what shape do people view internet ads?
Dramatized
Sight bites
Beginning or in the middle
F
34. Image that conveys the heart of the concept
Sound effects
Jingle
Lead paragraph
Key visual
35. Something that gives customers one more reason to purchase your product
Captions
Sweetener
Direct-action headline
Schedule
36. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Poster panel
Lead paragraph
Banner ad
Sound effects
37. what is a classified ad that contains a photo called?
4
Call to action
In-town billboards size
Classified display advertisement
38. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Phone number
Direct mail letter
Story board
39. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Response device
Caption
Support Copy
Poster panel
40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Photoboard
Vignette
Store history
Identify advertiser or product
41. Where should legal copy be buried in the radio ad?
Direct mail letter
Beginning or in the middle
Captions
Storyboard
42. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
F
Email
Television script
Repeating
43. What way of presenting a TV ad uses pictures and words?
Story board
Scenario
70
Selling idea first
44. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Schedule
Billboards
Facilitators
Customer commitment
45. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Back translation
Store history
Short life span
Image transfer
46. List of contacts that you purchase from companies that put these lists together
Immediate Response
Compiled list
Banner ad
Radio script
47. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
12
Forgettability
Incentives
48. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Dramatized
Key frame
Navigation
Lists
49. Dont be redundant - Voice over should match on screen type - Dont use too many words
Pace
Support Copy
Repeating
Soundtrack of TV
50. Your competitor's customers
Response list
Set
White space
Banner ad
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