Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?






2. A series of frames sketched to illustrate how the story line will develop






3. Something that gives customers one more reason to purchase your product






4. An indirect headline that gives little information






5. The written version of a television commercial specifying all the video and audio information






6. A block of text separate from the main display copy and headline where the idea is presented






7. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






8. Types of TV commercials Demonstration: Story - or Both - ________






9. How many inches wide total is a double newspaper page?






10. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






11. What is the type of rate that is based on space purchase and time it is run called?






12. The title of an ad; it is display copy set in large type to get the reader's attention






13. A constructed setting in which the action of a commercial takes place






14. What is the type of rate that is the same amount charge however long it is run?






15. A concluding line that tells people how to buy the product






16. In television - a voice that is coming from an unseen speaker






17. What kind of radio ad strives for believability?






18. Formula writing that uses cliches - generalities - stock phrases - and superlatives






19. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






20. Text used to set the stage and lead into the headline of the copy






21. A headline that is straightforward and informative and leads to some kind of action






22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






23. How many more times are electronic billboards more effective than poster panels?






24. Finding the right person for the role






25. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






26. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






27. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






28. Internet ad copy should be written with most important information on top






29. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






30. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






31. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






32. In which part of the AIPI formula should you repeat the prodcut and company name?






33. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






34. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






35. All copywriting and all of advertisig is about giving _______.






36. Another word of email ads - Use with caution






37. commercials set to music






38. Small - often rectangular shaped graphic that appears at the top of a webpage.






39. Dont be redundant - Voice over should match on screen type - Dont use too many words






40. 3:1 or 4:1 - ratio of _____________






41. A word or phrase typed into a search engine to find websites relevant to a certain topic






42. Headlines that aim to capture attention although they might not provide much information






43. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






44. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






45. What kind of radio ad often includes obsurd situations?






46. List of contacts that you purchase from companies that put these lists together






47. The act of clicking on a button on a website that takes the viewer to a different website






48. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






49. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






50. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device