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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of billboards: _______ and electronic
Poster panel
Adese
Collateral materials
Dead
2. Commercials are planned with segments of action that occur in a single location
Call-outs
Story board
Casting
Scenes
3. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
House list
Interstate billboards size
Dramatized
Lists
4. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Talent
Indirect-action headline
Wall Mural
Inserts
5. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Television script
Short life span
Facilitators
Scenes
6. what is a classified ad that contains a photo called?
Classified display advertisement
Overlines
Transit advertising
Hope
7. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Lists
Captions
Letter
Set
8. The title of an ad; it is display copy set in large type to get the reader's attention
Navigation
Humor and emotion
Headline
In-town billboards size
9. How many pages is the typical direct mail ad?
In-town billboards size
4
Display copy
Vignette
10. What way of presenting a TV ad uses pictures and words?
Open rate
Direct mail letter
Key words
Story board
11. What does POP stand for?
Point-of-purchase
Repeating
Key visual
Dramatized
12. Customers who have already bought from you
Key words
House list
Casting
Customer commitment
13. Dont be redundant - Voice over should match on screen type - Dont use too many words
Scenario
Soundtrack of TV
Banner ad
Jingle
14. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
F
Direct mail letter
Support Copy
Magalog
15. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Jingle
Scenario
On location
16. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Beginning or in the middle
Classified display advertisement
Flat rate
17. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Internet Advertising
Repeating
4
18. In radio advertising - the story is visualized in the listener's imagination
Lead paragraph
Omnipresence
Navigation
Theater of the mind
19. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Off camera
Blind headline
Casting
Back translation
20. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Incentives
Aerial Banner
Sound effects
21. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Call to action
Sweetener
Immediate Response
22. Advantages of _____________: Control - Flexibility - Appeal
Your-name-here copy
Direct-action headline
Direct Mail Advertising
Flat rate
23. Headlines that aim to capture attention although they might not provide much information
Storyboard
24
Indirect-action headline
Immediate Response
24. commercials set to music
Present sales message
Jingle
Support Copy
Open rate
25. A concluding line that tells people how to buy the product
Call to action
Pyramid style
Interstate billboards size
Banner ad
26. Your competitor's customers
Body copy
Response list
Lead paragraph
Direct mail letter
27. Presenting TV ads to others: Story board - Script - __________
Vignette
Direct mail letter
Scenario
Straight
28. 2 kinds of __________: free gift and bonus items
Incentives
Immediate Response
Beginning or in the middle
Banner ad
29. How fast or slow the action progresses in a commercial
Support Copy
Pace
Pyramid style
In-town billboards size
30. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
On location
Beginning or in the middle
Direct mail letter
Attention
31. In which part of the AIPI formula should you repeat the prodcut and company name?
Tone of voice
Repeating
Identify advertiser or product
Overlines
32. 3:1 or 4:1 - ratio of _____________
Attention
Interstate billboards size
Voice-over
Overlines
33. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Humor and emotion
Sell product
F
34. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Key visual
On location
Short life span
Email
35. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Classified display advertisement
12
Headline
36. In television - a voice that is coming from an unseen speaker
Vignette
Off camera
Compiled list
Middle
37. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Back translation
Internet Advertising
Point-of-purchase
Click-throughs
38. Internet ad copy should be written with most important information on top
Subheads
Dead
Pyramid style
Beginning or in the middle
39. A word or phrase typed into a search engine to find websites relevant to a certain topic
Jingle
White space
Key words
Sight bites
40. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Customer commitment
Television script
In-store advertising
41. A constructed setting in which the action of a commercial takes place
Scenes
Key frame
Sight bites
Set
42. What kind of radio ad often includes obsurd situations?
Vignette
Click-throughs
Internet Advertising
Dramatized
43. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Stick to time
Casting
Overlines
Straight
44. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Closing pararaph
Store history
Captions
Pyramid style
45. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Compiled list
Call to action
Set
Sight bites
46. How many inches wide is a typical newspaper column?
Email
Overlines
12
leads which lead to sales
47. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Immediate Response
Wall Mural
Scenes
Identify advertiser or product
48. Something that gives customers one more reason to purchase your product
Sweetener
In-town billboards size
Short life span
Interstate billboards size
49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Indirect-action headline
Casting
Vignette
50. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
Phone number
Selling idea first
Spam