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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text used to set the stage and lead into the headline of the copy
Overlines
Click-throughs
Inserts
Pace
2. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Your-name-here copy
White space
Omnipresence
On location
3. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Spam
Direct-action headline
Facilitators
Key words
4. How many words should there be on a billboard?
Vignette
Body copy
3 to 6
Call to action
5. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Off camera
Hope
Internet Advertising
Scenes
6. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Dramatized
Beginning or in the middle
Customer commitment
Caption
7. 2 fold message of newspaper ad: _____ - sell at a particular store
Omnipresence
In-store advertising
Aerial Banner
Sell product
8. Where is the best palce to put the legal copy of the radio ad?
Key frame
Captions
F
Middle
9. The act of clicking on a button on a website that takes the viewer to a different website
Forgettability
Click-throughs
Stick to time
Key words
10. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Facilitators
Immediate Response
Voice-over
70
11. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
On location
Direct Mail Advertising
Store history
Compiled list
12. How many percent of a newspaper is made up of ads?
70
Identify advertiser or product
Subheads
4
13. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Vignette
Call to action
Straight
Set
14. What way of presenting a TV ad uses pictures and words?
Story board
Wall Mural
Your-name-here copy
Display copy
15. In what shape do people view internet ads?
F
Subheads
In-town billboards size
Indirect-action headline
16. The visual of the ______________ include: headline - lead - sight bites
Navigation
Direct mail letter
Dramatized
On location
17. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
In-store advertising
Key frame
Overlines
Omnipresence
18. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Present sales message
Testimonials
Interstate billboards size
Navigation
19. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Urgent
Selling idea first
Tone of voice
Closing pararaph
20. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Tone of voice
Repeating
Soundtrack of TV
Set
21. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Response list
Navigation
Inserts
Jingle
22. Type that is set in larger sizes that is used to attract the reader's attention
12
Email
Call-outs
Display copy
23. What kind of radio ad strives for believability?
Incentives
Customer commitment
Dialogue
Direct mail letter
24. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Overlines
Repeating
Vignette
Short life span
25. People who appear in television commercials
Hope
Talent
12
Testimonials
26. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
In-town billboards size
Theater of the mind
Lists
Headline
27. A concluding line that tells people how to buy the product
Call to action
White space
Tone of voice
leads which lead to sales
28. Lifelike imitations of sounds
F
Sound effects
Selling idea first
Story board
29. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Call to action
12
Point-of-purchase
Customer commitment
30. What should be put last in the radio ad?
Phone number
Back translation
Interstate billboards size
White space
31. Types of billboards: _______ and electronic
Poster panel
Flat rate
Attention
Body copy
32. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Pace
Television script
Vignette
leads which lead to sales
33. What does POP stand for?
Point-of-purchase
Vignette
24
70
34. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Voice-over
Direct Mail Advertising
Set
Schedule
35. Customers who have already bought from you
Dramatized
Jingle
House list
Immediate Response
36. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Call-outs
Repeating
Immediate Response
Pyramid style
37. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Response list
Email
Simple
4
38. Something that gives customers one more reason to purchase your product
Magalog
Internet Advertising
Sweetener
Your-name-here copy
39. A written version of a radio commercial used to produce the commercial
Click-throughs
Identify advertiser or product
Selling idea first
Radio script
40. Commercials shot outside the studio
Simple
On location
Transit advertising
Spam
41. The title of an ad; it is display copy set in large type to get the reader's attention
leads which lead to sales
Poster panel
Headline
Captions
42. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Aerial Banner
Letter
Dialogue
Navigation
43. Dont be redundant - Voice over should match on screen type - Dont use too many words
Scenario
House list
Soundtrack of TV
Key visual
44. Which part of the AIPI formula is the longest portion of radio ad?
Spam
Dead
Response device
Present sales message
45. What is the type of rate that is based on space purchase and time it is run called?
Dialogue
Direct mail letter
Tone of voice
Open rate
46. What is the method by which the customer responds called?
Radio script
Response device
Incentives
Open rate
47. All copywriting and all of advertisig is about giving _______.
Wall Mural
Hope
6
Point-of-purchase
48. Types of _____________:pop-out coupons and poin-of purchase
Television script
24
In-store advertising
Navigation
49. A mockup of a television commercial that uses still photos for the frames
Photoboard
F
Support Copy
Theater of the mind
50. A headline that is straightforward and informative and leads to some kind of action
Short life span
Direct-action headline
Open rate
Aerial Banner