Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Type that is set in larger sizes that is used to attract the reader's attention






2. The first line or paragraph of the body copy that is used to stimulate the reader's interest






3. How many more times are electronic billboards more effective than poster panels?






4. How many pages is the typical direct mail ad?






5. A written version of a radio commercial used to produce the commercial






6. what is a classified ad that contains a photo called?






7. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






8. Image that conveys the heart of the concept






9. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






10. Formula writing that uses cliches - generalities - stock phrases - and superlatives






11. Limitations to Radio: Cannot show product - __________ - difficult to test success






12. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






13. In television - a voice that is coming from an unseen speaker






14. What should be put last in the radio ad?






15. 2 kinds of __________: free gift and bonus items






16. How many percent of a newspaper is made up of ads?






17. Lifelike imitations of sounds






18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






19. A concluding line that tells people how to buy the product






20. Your competitor's customers






21. Text used to set the stage and lead into the headline of the copy






22. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






23. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






24. How many inches wide total is a double newspaper page?






25. The act of clicking on a button on a website that takes the viewer to a different website






26. Another word of email ads - Use with caution






27. What kind of radio ad strives for believability?






28. What kind of radio ad often includes obsurd situations?






29. How many inches wide is a typical newspaper column?






30. Customers who have already bought from you






31. In which part of the AIPI formula should you repeat the prodcut and company name?






32. How fast or slow the action progresses in a commercial






33. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






34. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






36. Dont be redundant - Voice over should match on screen type - Dont use too many words






37. Commercials are planned with segments of action that occur in a single location






38. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






39. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






40. Types of TV commercials Demonstration: Story - or Both - ________






41. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






42. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






43. Advantages of _____________: Control - Flexibility - Appeal






44. Types of _____________:pop-out coupons and poin-of purchase






45. People who appear in television commercials






46. Small - often rectangular shaped graphic that appears at the top of a webpage.






47. How many words should there be on a billboard?






48. A block of text separate from the main display copy and headline where the idea is presented






49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






50. Text that explains what is happening in a corresponding photo or illustration