Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. List of contacts that you purchase from companies that put these lists together






2. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






3. A series of frames sketched to illustrate how the story line will develop






4. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






5. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






6. 3:1 or 4:1 - ratio of _____________






7. Presenting TV ads to others: Story board - Script - __________






8. How many words should there be on a billboard?






9. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






10. Lifelike imitations of sounds






11. Customers who have already bought from you






12. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






13. Types of ___________: buses - bus benches - bus stop shelters






14. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






15. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






16. Headlines that aim to capture attention although they might not provide much information






17. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






18. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






19. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






20. Types of _____________:pop-out coupons and poin-of purchase






21. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






22. In which part of the AIPI formula should you repeat the prodcut and company name?






23. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






24. what is a classified ad that contains a photo called?






25. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






26. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






27. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






28. The first line or paragraph of the body copy that is used to stimulate the reader's interest






29. 2 1/4:1 - ratio of ___________






30. People who appear in television commercials






31. Something that gives customers one more reason to purchase your product






32. What does POP stand for?






33. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






34. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






35. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






36. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






37. What is the method by which the customer responds called?






38. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






39. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






40. What way of presenting a TV ad uses pictures and words?






41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






42. Types of billboards: _______ and electronic






43. How many more times are electronic billboards more effective than poster panels?






44. What should be put last in the radio ad?






45. All copywriting and all of advertisig is about giving _______.






46. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






47. 2 kinds of __________: free gift and bonus items






48. Small - often rectangular shaped graphic that appears at the top of a webpage.






49. How many inches wide total is a double newspaper page?






50. In television - a voice that is coming from an unseen speaker