Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Another word of email ads - Use with caution






2. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






3. 2 kinds of __________: free gift and bonus items






4. 3:1 or 4:1 - ratio of _____________






5. Commercials are planned with segments of action that occur in a single location






6. Other tips for Radio: ________ - Schedule wisely - Give all info






7. The first line or paragraph of the body copy that is used to stimulate the reader's interest






8. Lifelike imitations of sounds






9. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






10. What is the type of rate that is based on space purchase and time it is run called?






11. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






12. Dont be redundant - Voice over should match on screen type - Dont use too many words






13. A written version of a radio commercial used to produce the commercial






14. Internet ad copy should be written with most important information on top






15. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






16. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






17. What does POP stand for?






18. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






19. A headline that is straightforward and informative and leads to some kind of action






20. All copywriting and all of advertisig is about giving _______.






21. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






22. Which part of the AIPI formula is the longest portion of radio ad?






23. Where should legal copy be buried in the radio ad?






24. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






25. The title of an ad; it is display copy set in large type to get the reader's attention






26. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






27. How many inches wide total is a double newspaper page?






28. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






29. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






30. What is the type of rate that is the same amount charge however long it is run?






31. How many pages is the typical direct mail ad?






32. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






33. Text that explains what is happening in a corresponding photo or illustration






34. Your competitor's customers






35. What should be put last in the radio ad?






36. In radio advertising - the story is visualized in the listener's imagination






37. Presenting TV ads to others: Story board - Script - __________






38. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






39. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






40. What kind of radio ad strives for believability?






41. Formula writing that uses cliches - generalities - stock phrases - and superlatives






42. A word or phrase typed into a search engine to find websites relevant to a certain topic






43. How many words should there be on a billboard?






44. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






45. How many inches wide is a typical newspaper column?






46. Where is the best palce to put the legal copy of the radio ad?






47. The text of the message






48. In television - a voice that is coming from an unseen speaker






49. What way of presenting a TV ad uses pictures and words?






50. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action