Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 fold message of newspaper ad: _____ - sell at a particular store






2. What should be put last in the radio ad?






3. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






4. All copywriting and all of advertisig is about giving _______.






5. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






6. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






8. How many inches wide is a typical newspaper column?






9. Advantages of _____________: Control - Flexibility - Appeal






10. List of contacts that you purchase from companies that put these lists together






11. Which part of the AIPI formula is the longest portion of radio ad?






12. Types of TV commercials Demonstration: Story - or Both - ________






13. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






14. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






15. 3:1 or 4:1 - ratio of _____________






16. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






17. How many more times are electronic billboards more effective than poster panels?






18. 2 1/4:1 - ratio of ___________






19. What is the type of rate that is the same amount charge however long it is run?






20. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






21. Internet ad copy should be written with most important information on top






22. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






23. What way of presenting a TV ad uses pictures and words?






24. Where is the best palce to put the legal copy of the radio ad?






25. A constructed setting in which the action of a commercial takes place






26. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






27. The act of clicking on a button on a website that takes the viewer to a different website






28. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






29. A headline that is straightforward and informative and leads to some kind of action






30. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






31. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






32. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






33. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






34. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






35. Finding the right person for the role






36. The first line or paragraph of the body copy that is used to stimulate the reader's interest






37. A word or phrase typed into a search engine to find websites relevant to a certain topic






38. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






39. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






40. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






41. Type that is set in larger sizes that is used to attract the reader's attention






42. Text used to set the stage and lead into the headline of the copy






43. Your competitor's customers






44. Where should legal copy be buried in the radio ad?






45. Commercials shot outside the studio






46. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






47. The visual of the ______________ include: headline - lead - sight bites






48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






49. If direct mail does not so much generate sales - what does it instead generate?






50. Presenting TV ads to others: Story board - Script - __________