Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 fold message of newspaper ad: _____ - sell at a particular store






2. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






3. What should be put last in the radio ad?






4. Image that conveys the heart of the concept






5. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






6. Another word of email ads - Use with caution






7. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






8. People who appear in television commercials






9. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






10. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






11. 2 kinds of __________: free gift and bonus items






12. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






13. How many inches wide is a typical newspaper column?






14. Finding the right person for the role






15. Types of billboards: _______ and electronic






16. List of contacts that you purchase from companies that put these lists together






17. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






18. 2 1/4:1 - ratio of ___________






19. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






20. What does POP stand for?






21. A constructed setting in which the action of a commercial takes place






22. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






23. Presenting TV ads to others: Story board - Script - __________






24. A block of text separate from the main display copy and headline where the idea is presented






25. Dont be redundant - Voice over should match on screen type - Dont use too many words






26. The title of an ad; it is display copy set in large type to get the reader's attention






27. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






28. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






29. What is the type of rate that is the same amount charge however long it is run?






30. An indirect headline that gives little information






31. The first line or paragraph of the body copy that is used to stimulate the reader's interest






32. What kind of radio ad often includes obsurd situations?






33. Advantages of _____________: Control - Flexibility - Appeal






34. A mockup of a television commercial that uses still photos for the frames






35. What kind of radio ad strives for believability?






36. Commercials shot outside the studio






37. Internet ad copy should be written with most important information on top






38. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






39. commercials set to music






40. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






41. Headlines that aim to capture attention although they might not provide much information






42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






43. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






44. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






45. How many inches wide total is a double newspaper page?






46. In what shape do people view internet ads?






47. Types of _____________:pop-out coupons and poin-of purchase






48. In radio advertising - the story is visualized in the listener's imagination






49. Other tips for Radio: ________ - Schedule wisely - Give all info






50. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -