Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In television - a voice that is coming from an unseen speaker






2. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






3. Commercials are planned with segments of action that occur in a single location






4. Self important copy that focuses on the company rather than the consumer






5. What kind of radio ad often includes obsurd situations?






6. A word or phrase typed into a search engine to find websites relevant to a certain topic






7. Headlines that aim to capture attention although they might not provide much information






8. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






9. Advantages of _____________: Control - Flexibility - Appeal






10. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






11. How many pages is the typical direct mail ad?






12. 2 fold message of newspaper ad: _____ - sell at a particular store






13. How fast or slow the action progresses in a commercial






14. What is the method by which the customer responds called?






15. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






16. 2 kinds of __________: free gift and bonus items






17. Types of _____________:pop-out coupons and poin-of purchase






18. An indirect headline that gives little information






19. What is the type of rate that is based on space purchase and time it is run called?






20. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






21. A constructed setting in which the action of a commercial takes place






22. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






23. What way of presenting a TV ad uses pictures and words?






24. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






25. In what shape do people view internet ads?






26. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






27. A block of text separate from the main display copy and headline where the idea is presented






28. 3:1 or 4:1 - ratio of _____________






29. Where is the best palce to put the legal copy of the radio ad?






30. A series of frames sketched to illustrate how the story line will develop






31. Presenting TV ads to others: Story board - Script - __________






32. Something that gives customers one more reason to purchase your product






33. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






34. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






35. A written version of a radio commercial used to produce the commercial






36. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






37. In which part of the AIPI formula should you repeat the prodcut and company name?






38. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






39. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






40. 2 1/4:1 - ratio of ___________






41. What does POP stand for?






42. Other tips for Radio: ________ - Schedule wisely - Give all info






43. what is a classified ad that contains a photo called?






44. Another word of email ads - Use with caution






45. The first line or paragraph of the body copy that is used to stimulate the reader's interest






46. Customers who have already bought from you






47. How many inches wide is a typical newspaper column?






48. A concluding line that tells people how to buy the product






49. What is the type of rate that is the same amount charge however long it is run?






50. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive