Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






2. What is the type of rate that is based on space purchase and time it is run called?






3. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






4. The visual of the ______________ include: headline - lead - sight bites






5. The title of an ad; it is display copy set in large type to get the reader's attention






6. Another word of email ads - Use with caution






7. All copywriting and all of advertisig is about giving _______.






8. Your competitor's customers






9. Types of TV commercials Demonstration: Story - or Both - ________






10. In which part of the AIPI formula should you repeat the prodcut and company name?






11. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






12. Other tips for Radio: ________ - Schedule wisely - Give all info






13. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






14. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






15. A block of text separate from the main display copy and headline where the idea is presented






16. The first line or paragraph of the body copy that is used to stimulate the reader's interest






17. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






18. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






19. A mockup of a television commercial that uses still photos for the frames






20. What is the method by which the customer responds called?






21. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






22. What is the type of rate that is the same amount charge however long it is run?






23. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






24. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






25. Small - often rectangular shaped graphic that appears at the top of a webpage.






26. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






27. A written version of a radio commercial used to produce the commercial






28. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






29. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






30. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






31. What does POP stand for?






32. If direct mail does not so much generate sales - what does it instead generate?






33. Where should legal copy be buried in the radio ad?






34. An indirect headline that gives little information






35. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






36. what is a classified ad that contains a photo called?






37. Commercials shot outside the studio






38. Types of billboards: _______ and electronic






39. How many inches wide total is a double newspaper page?






40. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






41. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






42. Presenting TV ads to others: Story board - Script - __________






43. What kind of radio ad strives for believability?






44. Lifelike imitations of sounds






45. In television - a voice that is coming from an unseen speaker






46. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






47. 2 kinds of __________: free gift and bonus items






48. How many words should there be on a billboard?






49. A constructed setting in which the action of a commercial takes place






50. Something that gives customers one more reason to purchase your product