Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many percent of a newspaper is made up of ads?






2. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






3. A written version of a radio commercial used to produce the commercial






4. How many words should there be on a billboard?






5. A constructed setting in which the action of a commercial takes place






6. Limitations to Radio: Cannot show product - __________ - difficult to test success






7. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






8. Another word of email ads - Use with caution






9. 3:1 or 4:1 - ratio of _____________






10. The first line or paragraph of the body copy that is used to stimulate the reader's interest






11. People who appear in television commercials






12. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






13. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






14. 2 fold message of newspaper ad: _____ - sell at a particular store






15. Text that explains what is happening in a corresponding photo or illustration






16. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






17. What way of presenting a TV ad uses pictures and words?






18. The visual of the ______________ include: headline - lead - sight bites






19. The written version of a television commercial specifying all the video and audio information






20. Customers who have already bought from you






21. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






22. Dont be redundant - Voice over should match on screen type - Dont use too many words






23. A word or phrase typed into a search engine to find websites relevant to a certain topic






24. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






25. What should be put last in the radio ad?






26. In which part of the AIPI formula should you repeat the prodcut and company name?






27. Which part of the AIPI formula is the longest portion of radio ad?






28. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






29. A block of text separate from the main display copy and headline where the idea is presented






30. Headlines that aim to capture attention although they might not provide much information






31. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






32. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






33. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






34. Image that conveys the heart of the concept






35. If direct mail does not so much generate sales - what does it instead generate?






36. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






37. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






38. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






39. commercials set to music






40. What is the type of rate that is based on space purchase and time it is run called?






41. What is the method by which the customer responds called?






42. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






43. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






44. Text used to set the stage and lead into the headline of the copy






45. what is a classified ad that contains a photo called?






46. List of contacts that you purchase from companies that put these lists together






47. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






48. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






49. Formula writing that uses cliches - generalities - stock phrases - and superlatives






50. Where should legal copy be buried in the radio ad?