Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






2. The act of clicking on a button on a website that takes the viewer to a different website






3. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






4. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






5. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






6. Types of _____________:pop-out coupons and poin-of purchase






7. The written version of a television commercial specifying all the video and audio information






8. How many percent of a newspaper is made up of ads?






9. Where should legal copy be buried in the radio ad?






10. Commercials shot outside the studio






11. Something that gives customers one more reason to purchase your product






12. A block of text separate from the main display copy and headline where the idea is presented






13. commercials set to music






14. A series of frames sketched to illustrate how the story line will develop






15. Other tips for Radio: ________ - Schedule wisely - Give all info






16. Internet ad copy should be written with most important information on top






17. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






18. Types of TV commercials Demonstration: Story - or Both - ________






19. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






20. What kind of radio ad strives for believability?






21. A word or phrase typed into a search engine to find websites relevant to a certain topic






22. The visual of the ______________ include: headline - lead - sight bites






23. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






24. A written version of a radio commercial used to produce the commercial






25. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






26. Self important copy that focuses on the company rather than the consumer






27. A constructed setting in which the action of a commercial takes place






28. What is the type of rate that is based on space purchase and time it is run called?






29. Type that is set in larger sizes that is used to attract the reader's attention






30. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






31. Types of ___________: buses - bus benches - bus stop shelters






32. Text used to set the stage and lead into the headline of the copy






33. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






34. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






35. The title of an ad; it is display copy set in large type to get the reader's attention






36. What should be put last in the radio ad?






37. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






38. How many inches wide total is a double newspaper page?






39. The text of the message






40. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






41. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






42. List of contacts that you purchase from companies that put these lists together






43. Advantages of _____________: Control - Flexibility - Appeal






44. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






45. In radio advertising - the story is visualized in the listener's imagination






46. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






47. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






48. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






49. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






50. Customers who have already bought from you