Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 kinds of __________: free gift and bonus items






2. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






3. The visual of the ______________ include: headline - lead - sight bites






4. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






5. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






6. Internet ad copy should be written with most important information on top






7. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






8. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






9. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






10. How fast or slow the action progresses in a commercial






11. A word or phrase typed into a search engine to find websites relevant to a certain topic






12. A concluding line that tells people how to buy the product






13. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






14. The text of the message






15. A written version of a radio commercial used to produce the commercial






16. Where should legal copy be buried in the radio ad?






17. What is the type of rate that is based on space purchase and time it is run called?






18. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






19. Commercials are planned with segments of action that occur in a single location






20. What kind of radio ad strives for believability?






21. People who appear in television commercials






22. Small - often rectangular shaped graphic that appears at the top of a webpage.






23. Type that is set in larger sizes that is used to attract the reader's attention






24. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






25. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






26. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






27. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






28. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






29. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






30. If direct mail does not so much generate sales - what does it instead generate?






31. The written version of a television commercial specifying all the video and audio information






32. How many inches wide total is a double newspaper page?






33. A series of frames sketched to illustrate how the story line will develop






34. What does POP stand for?






35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






36. How many words should there be on a billboard?






37. What way of presenting a TV ad uses pictures and words?






38. Types of _____________:pop-out coupons and poin-of purchase






39. Headlines that aim to capture attention although they might not provide much information






40. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






41. An indirect headline that gives little information






42. commercials set to music






43. Commercials shot outside the studio






44. Formula writing that uses cliches - generalities - stock phrases - and superlatives






45. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






46. Types of ___________: buses - bus benches - bus stop shelters






47. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






48. 3:1 or 4:1 - ratio of _____________






49. The first line or paragraph of the body copy that is used to stimulate the reader's interest






50. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra