Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The text of the message






2. What is the method by which the customer responds called?






3. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






4. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






5. Commercials are planned with segments of action that occur in a single location






6. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






7. How many words should there be on a billboard?






8. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






9. Self important copy that focuses on the company rather than the consumer






10. Internet ad copy should be written with most important information on top






11. Types of billboards: _______ and electronic






12. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






13. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






14. Something that gives customers one more reason to purchase your product






15. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






17. What kind of radio ad often includes obsurd situations?






18. 3:1 or 4:1 - ratio of _____________






19. The title of an ad; it is display copy set in large type to get the reader's attention






20. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






21. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






23. Formula writing that uses cliches - generalities - stock phrases - and superlatives






24. What should be put last in the radio ad?






25. Your competitor's customers






26. What is the type of rate that is based on space purchase and time it is run called?






27. In which part of the AIPI formula should you repeat the prodcut and company name?






28. How many more times are electronic billboards more effective than poster panels?






29. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






30. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






31. How many inches wide is a typical newspaper column?






32. Where should legal copy be buried in the radio ad?






33. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






34. How many inches wide total is a double newspaper page?






35. How fast or slow the action progresses in a commercial






36. A concluding line that tells people how to buy the product






37. How many pages is the typical direct mail ad?






38. Types of _____________:pop-out coupons and poin-of purchase






39. Other tips for Radio: ________ - Schedule wisely - Give all info






40. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






41. A block of text separate from the main display copy and headline where the idea is presented






42. In television - a voice that is coming from an unseen speaker






43. Small - often rectangular shaped graphic that appears at the top of a webpage.






44. Finding the right person for the role






45. The act of clicking on a button on a website that takes the viewer to a different website






46. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






47. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






48. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






49. Limitations to Radio: Cannot show product - __________ - difficult to test success






50. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company