Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Headlines that aim to capture attention although they might not provide much information






2. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






3. What kind of radio ad often includes obsurd situations?






4. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






5. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






6. How many inches wide total is a double newspaper page?






7. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






8. Types of ___________: buses - bus benches - bus stop shelters






9. Formula writing that uses cliches - generalities - stock phrases - and superlatives






10. A concluding line that tells people how to buy the product






11. The first line or paragraph of the body copy that is used to stimulate the reader's interest






12. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






13. An indirect headline that gives little information






14. A mockup of a television commercial that uses still photos for the frames






15. The text of the message






16. List of contacts that you purchase from companies that put these lists together






17. Small - often rectangular shaped graphic that appears at the top of a webpage.






18. Image that conveys the heart of the concept






19. Where is the best palce to put the legal copy of the radio ad?






20. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






21. Other tips for Radio: ________ - Schedule wisely - Give all info






22. What is the type of rate that is the same amount charge however long it is run?






23. Dont be redundant - Voice over should match on screen type - Dont use too many words






24. Where should legal copy be buried in the radio ad?






25. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






26. Limitations to Radio: Cannot show product - __________ - difficult to test success






27. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






28. 2 fold message of newspaper ad: _____ - sell at a particular store






29. Types of TV commercials Demonstration: Story - or Both - ________






30. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






31. A written version of a radio commercial used to produce the commercial






32. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






33. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






34. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






35. In radio advertising - the story is visualized in the listener's imagination






36. What should be put last in the radio ad?






37. Self important copy that focuses on the company rather than the consumer






38. Your competitor's customers






39. People who appear in television commercials






40. Something that gives customers one more reason to purchase your product






41. If direct mail does not so much generate sales - what does it instead generate?






42. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






43. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






44. In television - a voice that is coming from an unseen speaker






45. The visual of the ______________ include: headline - lead - sight bites






46. What does POP stand for?






47. Internet ad copy should be written with most important information on top






48. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






49. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






50. Finding the right person for the role