Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






2. Another word of email ads - Use with caution






3. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






4. Small - often rectangular shaped graphic that appears at the top of a webpage.






5. The title of an ad; it is display copy set in large type to get the reader's attention






6. Types of ___________: buses - bus benches - bus stop shelters






7. Commercials are planned with segments of action that occur in a single location






8. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






9. Types of _____________:pop-out coupons and poin-of purchase






10. How many more times are electronic billboards more effective than poster panels?






11. In what shape do people view internet ads?






12. Which part of the AIPI formula is the longest portion of radio ad?






13. Internet ad copy should be written with most important information on top






14. How many inches wide is a typical newspaper column?






15. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






16. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






17. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






18. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






19. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






20. Text that explains what is happening in a corresponding photo or illustration






21. How many percent of a newspaper is made up of ads?






22. A concluding line that tells people how to buy the product






23. The act of clicking on a button on a website that takes the viewer to a different website






24. What should be put last in the radio ad?






25. In which part of the AIPI formula should you repeat the prodcut and company name?






26. Text used to set the stage and lead into the headline of the copy






27. The visual of the ______________ include: headline - lead - sight bites






28. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






30. Formula writing that uses cliches - generalities - stock phrases - and superlatives






31. If direct mail does not so much generate sales - what does it instead generate?






32. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






33. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






34. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






36. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






37. How many inches wide total is a double newspaper page?






38. A headline that is straightforward and informative and leads to some kind of action






39. The text of the message






40. Something that gives customers one more reason to purchase your product






41. Dont be redundant - Voice over should match on screen type - Dont use too many words






42. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






44. List of contacts that you purchase from companies that put these lists together






45. Presenting TV ads to others: Story board - Script - __________






46. How many words should there be on a billboard?






47. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






48. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






49. A written version of a radio commercial used to produce the commercial






50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______