Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Headlines that aim to capture attention although they might not provide much information






2. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






3. Which part of the AIPI formula is the longest portion of radio ad?






4. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






5. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






6. Types of TV commercials Demonstration: Story - or Both - ________






7. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






8. How many pages is the typical direct mail ad?






9. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






10. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






11. If direct mail does not so much generate sales - what does it instead generate?






12. Where should legal copy be buried in the radio ad?






13. Type that is set in larger sizes that is used to attract the reader's attention






14. List of contacts that you purchase from companies that put these lists together






15. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






16. 2 kinds of __________: free gift and bonus items






17. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






18. People who appear in television commercials






19. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






20. Presenting TV ads to others: Story board - Script - __________






21. The written version of a television commercial specifying all the video and audio information






22. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






23. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






24. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






25. A mockup of a television commercial that uses still photos for the frames






26. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






27. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






28. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






29. Types of _____________:pop-out coupons and poin-of purchase






30. How fast or slow the action progresses in a commercial






31. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






32. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






33. A series of frames sketched to illustrate how the story line will develop






34. A written version of a radio commercial used to produce the commercial






35. In which part of the AIPI formula should you repeat the prodcut and company name?






36. In what shape do people view internet ads?






37. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






38. what is a classified ad that contains a photo called?






39. Types of billboards: _______ and electronic






40. Another word of email ads - Use with caution






41. 2 fold message of newspaper ad: _____ - sell at a particular store






42. What is the type of rate that is based on space purchase and time it is run called?






43. Something that gives customers one more reason to purchase your product






44. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






45. Your competitor's customers






46. Commercials shot outside the studio






47. Formula writing that uses cliches - generalities - stock phrases - and superlatives






48. Internet ad copy should be written with most important information on top






49. What does POP stand for?






50. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________