Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide total is a double newspaper page?






2. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






3. All copywriting and all of advertisig is about giving _______.






4. what is a classified ad that contains a photo called?






5. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






6. The first line or paragraph of the body copy that is used to stimulate the reader's interest






7. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






8. What is the method by which the customer responds called?






9. Presenting TV ads to others: Story board - Script - __________






10. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






11. What is the type of rate that is based on space purchase and time it is run called?






12. Formula writing that uses cliches - generalities - stock phrases - and superlatives






13. Customers who have already bought from you






14. How many pages is the typical direct mail ad?






15. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






16. People who appear in television commercials






17. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






18. What should be put last in the radio ad?






19. How many inches wide is a typical newspaper column?






20. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






21. A constructed setting in which the action of a commercial takes place






22. Commercials are planned with segments of action that occur in a single location






23. A block of text separate from the main display copy and headline where the idea is presented






24. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






25. Text that explains what is happening in a corresponding photo or illustration






26. The written version of a television commercial specifying all the video and audio information






27. Advantages of _____________: Control - Flexibility - Appeal






28. The visual of the ______________ include: headline - lead - sight bites






29. Types of billboards: _______ and electronic






30. 2 1/4:1 - ratio of ___________






31. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






32. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






33. Which part of the AIPI formula is the longest portion of radio ad?






34. A written version of a radio commercial used to produce the commercial






35. Dont be redundant - Voice over should match on screen type - Dont use too many words






36. A series of frames sketched to illustrate how the story line will develop






37. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






38. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






39. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






40. The text of the message






41. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






42. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






43. In television - a voice that is coming from an unseen speaker






44. What is the type of rate that is the same amount charge however long it is run?






45. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






46. A mockup of a television commercial that uses still photos for the frames






47. 2 kinds of __________: free gift and bonus items






48. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






49. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






50. Lifelike imitations of sounds






Can you answer 50 questions in 15 minutes?



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