SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If direct mail does not so much generate sales - what does it instead generate?
Lead paragraph
leads which lead to sales
Set
Vignette
2. What kind of radio ad strives for believability?
Brag-and-boast copy
Magalog
Dialogue
Straight
3. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Store history
Transit advertising
Flat rate
Dead
4. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Sweetener
Email
Soundtrack of TV
5. Lifelike imitations of sounds
Story board
Adese
Sound effects
Response list
6. A mockup of a television commercial that uses still photos for the frames
Talent
Photoboard
Open rate
Beginning or in the middle
7. How many pages is the typical direct mail ad?
F
Store history
Transit advertising
4
8. Small - often rectangular shaped graphic that appears at the top of a webpage.
Response list
Click-throughs
Banner ad
F
9. The text of the message
Vignette
Body copy
Theater of the mind
Wall Mural
10. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
leads which lead to sales
Selling idea first
Classified display advertisement
Story board
11. Other tips for Radio: ________ - Schedule wisely - Give all info
Scenes
On location
Stick to time
Indirect-action headline
12. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Story board
Off camera
Caption
13. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Key words
Display copy
Television script
14. In television - a voice that is coming from an unseen speaker
Vignette
Off camera
leads which lead to sales
Pyramid style
15. commercials set to music
Body copy
Talent
Compiled list
Jingle
16. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
24
Simple
Schedule
17. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Identify advertiser or product
Short life span
Navigation
Tone of voice
18. Customers who have already bought from you
Off camera
House list
Classified display advertisement
Photoboard
19. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
Repeating
Incentives
Caption
20. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Middle
Your-name-here copy
On location
21. Finding the right person for the role
Billboards
Radio script
Flat rate
Casting
22. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Direct mail letter
Sell product
Letter
Middle
23. An indirect headline that gives little information
Vignette
Pace
Hope
Blind headline
24. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Aerial Banner
Navigation
Store history
Story board
25. How many percent of a newspaper is made up of ads?
70
6
Email
Urgent
26. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Scenario
Wall Mural
Direct mail letter
Key frame
27. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Urgent
Radio script
Vignette
28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Sweetener
Facilitators
Hope
Middle
29. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Open rate
Tone of voice
Short life span
Your-name-here copy
30. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Display copy
Underlines
Repeating
31. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Headline
Subheads
Aerial Banner
Straight
32. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Navigation
Response list
Closing pararaph
33. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Talent
3 to 6
Response device
34. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Internet Advertising
Underlines
Lead paragraph
Headline
35. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Key words
Direct Mail Advertising
Lists
House list
36. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Schedule
Billboards
Direct Mail Advertising
Call-outs
37. How many more times are electronic billboards more effective than poster panels?
Key words
Schedule
Image transfer
6
38. 2 fold message of newspaper ad: _____ - sell at a particular store
Blind headline
Underlines
Sell product
Brag-and-boast copy
39. Where should legal copy be buried in the radio ad?
Closing pararaph
Beginning or in the middle
Lead paragraph
Set
40. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Captions
Inserts
Magalog
41. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Support Copy
Captions
Story board
Back translation
42. A written version of a radio commercial used to produce the commercial
Radio script
12
Phone number
Headline
43. Headlines that aim to capture attention although they might not provide much information
Schedule
House list
Sell product
Indirect-action headline
44. List of contacts that you purchase from companies that put these lists together
Banner ad
Voice-over
Compiled list
Underlines
45. How many inches wide is a typical newspaper column?
Subheads
Attention
12
Repeating
46. Types of billboards: _______ and electronic
Click-throughs
Poster panel
Direct-action headline
Simple
47. Text that explains what is happening in a corresponding photo or illustration
Blind headline
Response list
Captions
Caption
48. A headline that is straightforward and informative and leads to some kind of action
Theater of the mind
Spam
Direct-action headline
Display copy
49. Which part of the AIPI formula is the longest portion of radio ad?
Support Copy
Dramatized
Present sales message
Television script
50. Types of _____________:pop-out coupons and poin-of purchase
Off camera
Sound effects
In-store advertising
Email
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests