Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which part of the AIPI formula is the longest portion of radio ad?






2. Internet ad copy should be written with most important information on top






3. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






4. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






5. A constructed setting in which the action of a commercial takes place






6. An indirect headline that gives little information






7. Advantages of _____________: Control - Flexibility - Appeal






8. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






9. 2 kinds of __________: free gift and bonus items






10. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






11. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






12. Text that explains what is happening in a corresponding photo or illustration






13. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






14. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






15. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






16. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






17. What kind of radio ad strives for believability?






18. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






19. A concluding line that tells people how to buy the product






20. In television - a voice that is coming from an unseen speaker






21. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






22. How many percent of a newspaper is made up of ads?






23. A word or phrase typed into a search engine to find websites relevant to a certain topic






24. The text of the message






25. Presenting TV ads to others: Story board - Script - __________






26. Other tips for Radio: ________ - Schedule wisely - Give all info






27. How many words should there be on a billboard?






28. Formula writing that uses cliches - generalities - stock phrases - and superlatives






29. The written version of a television commercial specifying all the video and audio information






30. People who appear in television commercials






31. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






32. Dont be redundant - Voice over should match on screen type - Dont use too many words






33. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






34. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






35. The act of clicking on a button on a website that takes the viewer to a different website






36. 2 fold message of newspaper ad: _____ - sell at a particular store






37. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






38. Text used to set the stage and lead into the headline of the copy






39. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






40. What is the type of rate that is based on space purchase and time it is run called?






41. A written version of a radio commercial used to produce the commercial






42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






43. What kind of radio ad often includes obsurd situations?






44. Where should legal copy be buried in the radio ad?






45. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






46. Types of TV commercials Demonstration: Story - or Both - ________






47. What is the method by which the customer responds called?






48. Types of _____________:pop-out coupons and poin-of purchase






49. What should be put last in the radio ad?






50. In radio advertising - the story is visualized in the listener's imagination