Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






3. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






4. The text of the message






5. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






6. What is the method by which the customer responds called?






7. Types of TV commercials Demonstration: Story - or Both - ________






8. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






9. What does POP stand for?






10. A written version of a radio commercial used to produce the commercial






11. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






12. In radio advertising - the story is visualized in the listener's imagination






13. 3:1 or 4:1 - ratio of _____________






14. Commercials are planned with segments of action that occur in a single location






15. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






16. What should be put last in the radio ad?






17. Text that explains what is happening in a corresponding photo or illustration






18. Small - often rectangular shaped graphic that appears at the top of a webpage.






19. People who appear in television commercials






20. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






21. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






22. Image that conveys the heart of the concept






23. Presenting TV ads to others: Story board - Script - __________






24. Which part of the AIPI formula is the longest portion of radio ad?






25. Other tips for Radio: ________ - Schedule wisely - Give all info






26. Advantages of _____________: Control - Flexibility - Appeal






27. What is the type of rate that is based on space purchase and time it is run called?






28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






29. commercials set to music






30. A word or phrase typed into a search engine to find websites relevant to a certain topic






31. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






32. Type that is set in larger sizes that is used to attract the reader's attention






33. 2 kinds of __________: free gift and bonus items






34. How many more times are electronic billboards more effective than poster panels?






35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






36. How many inches wide total is a double newspaper page?






37. Customers who have already bought from you






38. List of contacts that you purchase from companies that put these lists together






39. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






40. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






41. A concluding line that tells people how to buy the product






42. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






43. In television - a voice that is coming from an unseen speaker






44. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






45. Internet ad copy should be written with most important information on top






46. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






47. The visual of the ______________ include: headline - lead - sight bites






48. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






49. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






50. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines