Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concluding line that tells people how to buy the product






2. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






3. Advantages of _____________: Control - Flexibility - Appeal






4. What kind of radio ad often includes obsurd situations?






5. How fast or slow the action progresses in a commercial






6. List of contacts that you purchase from companies that put these lists together






7. People who appear in television commercials






8. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






9. The title of an ad; it is display copy set in large type to get the reader's attention






10. What is the type of rate that is based on space purchase and time it is run called?






11. what is a classified ad that contains a photo called?






12. Where should legal copy be buried in the radio ad?






13. Finding the right person for the role






14. Your competitor's customers






15. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






16. Self important copy that focuses on the company rather than the consumer






17. Small - often rectangular shaped graphic that appears at the top of a webpage.






18. What is the type of rate that is the same amount charge however long it is run?






19. A headline that is straightforward and informative and leads to some kind of action






20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






21. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






23. Dont be redundant - Voice over should match on screen type - Dont use too many words






24. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






25. If direct mail does not so much generate sales - what does it instead generate?






26. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






27. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






28. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






29. Image that conveys the heart of the concept






30. Commercials are planned with segments of action that occur in a single location






31. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






32. The written version of a television commercial specifying all the video and audio information






33. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






34. What is the method by which the customer responds called?






35. Commercials shot outside the studio






36. Another word of email ads - Use with caution






37. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






38. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






39. Types of billboards: _______ and electronic






40. 2 1/4:1 - ratio of ___________






41. Text used to set the stage and lead into the headline of the copy






42. What kind of radio ad strives for believability?






43. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






44. The act of clicking on a button on a website that takes the viewer to a different website






45. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






46. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






47. Other tips for Radio: ________ - Schedule wisely - Give all info






48. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






49. The first line or paragraph of the body copy that is used to stimulate the reader's interest






50. Ad copy is written as a conversation or an announcement and the voices carry emotional cues







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Can you answer 50 questions in 15 minutes?


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