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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A constructed setting in which the action of a commercial takes place
Navigation
Set
Scenario
Headline
2. What way of presenting a TV ad uses pictures and words?
6
Image transfer
Incentives
Story board
3. What is the type of rate that is the same amount charge however long it is run?
Story board
Flat rate
Straight
Dialogue
4. Commercials are planned with segments of action that occur in a single location
Scenes
Aerial Banner
Storyboard
Sight bites
5. Which part of the AIPI formula is the longest portion of radio ad?
Present sales message
Subheads
Underlines
Back translation
6. All copywriting and all of advertisig is about giving _______.
leads which lead to sales
In-town billboards size
Present sales message
Hope
7. A written version of a radio commercial used to produce the commercial
Radio script
Incentives
Dialogue
Humor and emotion
8. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Image transfer
Sight bites
Short life span
Dialogue
9. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
24
On location
Customer commitment
Attention
10. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Phone number
House list
Billboards
Repeating
11. In what shape do people view internet ads?
Vignette
F
6
Forgettability
12. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Navigation
4
Story board
13. A mockup of a television commercial that uses still photos for the frames
Photoboard
Forgettability
Customer commitment
Subheads
14. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Flat rate
Key frame
Response list
Vignette
15. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Classified display advertisement
Short life span
Call-outs
Lists
16. 2 fold message of newspaper ad: _____ - sell at a particular store
On location
Sell product
Lists
Letter
17. Types of billboards: _______ and electronic
Poster panel
Click-throughs
leads which lead to sales
Attention
18. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Billboards
Image transfer
Compiled list
4
19. List of contacts that you purchase from companies that put these lists together
Closing pararaph
F
Compiled list
Classified display advertisement
20. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Sweetener
Dramatized
Direct Mail Advertising
21. 2 kinds of __________: free gift and bonus items
Hope
Incentives
Display copy
Phone number
22. An indirect headline that gives little information
Tone of voice
Internet Advertising
Interstate billboards size
Blind headline
23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Open rate
Transit advertising
Spam
24. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Beginning or in the middle
Casting
White space
Dead
25. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Theater of the mind
Attention
Image transfer
26. What kind of radio ad often includes obsurd situations?
Dramatized
White space
Pyramid style
Sound effects
27. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Testimonials
Wall Mural
Adese
28. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Lists
Open rate
6
Repeating
29. The written version of a television commercial specifying all the video and audio information
Brag-and-boast copy
Stick to time
Vignette
Television script
30. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Open rate
Back translation
70
31. Text used to set the stage and lead into the headline of the copy
Flat rate
Wall Mural
Headline
Overlines
32. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Adese
Blind headline
House list
33. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Straight
Banner ad
Navigation
Schedule
34. Internet ad copy should be written with most important information on top
Spam
Repeating
Pyramid style
Vignette
35. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Phone number
Immediate Response
Omnipresence
Short life span
36. Customers who have already bought from you
Key words
House list
Present sales message
Adese
37. Small - often rectangular shaped graphic that appears at the top of a webpage.
Subheads
In-town billboards size
Vignette
Banner ad
38. People who appear in television commercials
Interstate billboards size
Straight
Talent
Letter
39. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Customer commitment
Dialogue
Beginning or in the middle
Poster panel
40. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Middle
Customer commitment
Photoboard
41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Your-name-here copy
Indirect-action headline
Subheads
Underlines
42. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Headline
Adese
Short life span
Response device
43. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Inserts
Incentives
Store history
44. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Direct-action headline
Immediate Response
3 to 6
45. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Adese
Email
Schedule
Inserts
46. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Blind headline
Billboards
Internet Advertising
Underlines
47. Your competitor's customers
Internet Advertising
Scenes
Response list
Forgettability
48. Where is the best palce to put the legal copy of the radio ad?
Middle
Key visual
Phone number
Response device
49. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Magalog
Internet Advertising
Short life span
50. How many words should there be on a billboard?
Captions
Humor and emotion
3 to 6
F