SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad often includes obsurd situations?
Click-throughs
Dramatized
Hope
Soundtrack of TV
2. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Testimonials
Forgettability
Off camera
Image transfer
3. Text that explains what is happening in a corresponding photo or illustration
Captions
Billboards
12
Collateral materials
4. In what shape do people view internet ads?
Aerial Banner
F
Attention
Wall Mural
5. A word or phrase typed into a search engine to find websites relevant to a certain topic
In-store advertising
Key words
Classified display advertisement
Response list
6. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Interstate billboards size
Closing pararaph
Flat rate
Adese
7. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Spam
Pyramid style
Omnipresence
In-store advertising
8. Finding the right person for the role
Billboards
Stick to time
Direct-action headline
Casting
9. What is the type of rate that is the same amount charge however long it is run?
Lead paragraph
Phone number
Flat rate
24
10. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Lead paragraph
Dead
Selling idea first
11. Image that conveys the heart of the concept
White space
Forgettability
On location
Key visual
12. What kind of radio ad strives for believability?
Point-of-purchase
Urgent
Dialogue
Pyramid style
13. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Dramatized
Key words
Vignette
Collateral materials
14. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Adese
Tone of voice
Your-name-here copy
Off camera
15. People who appear in television commercials
Adese
Talent
Headline
Compiled list
16. An indirect headline that gives little information
Blind headline
Humor and emotion
Direct-action headline
Identify advertiser or product
17. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Storyboard
Simple
Support Copy
Attention
18. Text used to set the stage and lead into the headline of the copy
Overlines
Straight
Your-name-here copy
Support Copy
19. Types of billboards: _______ and electronic
Talent
Inserts
Letter
Poster panel
20. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Wall Mural
Image transfer
Lists
Inserts
21. How many inches wide total is a double newspaper page?
Key visual
24
Radio script
Identify advertiser or product
22. 2 1/4:1 - ratio of ___________
Image transfer
Click-throughs
Stick to time
In-town billboards size
23. Commercials shot outside the studio
Vignette
On location
Poster panel
Jingle
24. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Phone number
Support Copy
Tone of voice
Set
25. 2 fold message of newspaper ad: _____ - sell at a particular store
Pace
Sell product
Photoboard
Aerial Banner
26. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Scenes
Selling idea first
Aerial Banner
Vignette
27. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Closing pararaph
Your-name-here copy
Identify advertiser or product
Sight bites
28. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Casting
Internet Advertising
Underlines
29. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Internet Advertising
Straight
Overlines
Incentives
30. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Navigation
Captions
Hope
31. What does POP stand for?
Photoboard
Response list
Hope
Point-of-purchase
32. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Voice-over
Dead
Radio script
leads which lead to sales
33. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Customer commitment
Vignette
Photoboard
Compiled list
34. Self important copy that focuses on the company rather than the consumer
Short life span
Brag-and-boast copy
Poster panel
Dramatized
35. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Internet Advertising
Magalog
Incentives
Identify advertiser or product
36. Your competitor's customers
Response list
Sight bites
Back translation
Scenario
37. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Facilitators
Omnipresence
Underlines
Classified display advertisement
38. How fast or slow the action progresses in a commercial
6
Pace
3 to 6
Story board
39. Other tips for Radio: ________ - Schedule wisely - Give all info
Spam
Attention
Stick to time
Collateral materials
40. Internet ad copy should be written with most important information on top
Direct mail letter
Simple
Attention
Pyramid style
41. How many words should there be on a billboard?
Adese
Vignette
3 to 6
Voice-over
42. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Television script
Testimonials
Overlines
Collateral materials
43. What way of presenting a TV ad uses pictures and words?
Testimonials
Brag-and-boast copy
In-town billboards size
Story board
44. what is a classified ad that contains a photo called?
Off camera
Classified display advertisement
leads which lead to sales
Humor and emotion
45. The title of an ad; it is display copy set in large type to get the reader's attention
Vignette
White space
Headline
Underlines
46. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Brag-and-boast copy
Captions
Flat rate
47. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Talent
House list
Urgent
Sight bites
48. 2 kinds of __________: free gift and bonus items
Incentives
Selling idea first
Indirect-action headline
Underlines
49. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Point-of-purchase
Your-name-here copy
Facilitators
Overlines
50. If direct mail does not so much generate sales - what does it instead generate?
Stick to time
Compiled list
leads which lead to sales
In-town billboards size