Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of billboards: _______ and electronic






2. Presenting TV ads to others: Story board - Script - __________






3. commercials set to music






4. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






5. Something that gives customers one more reason to purchase your product






6. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






7. 3:1 or 4:1 - ratio of _____________






8. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






9. Your competitor's customers






10. Where is the best palce to put the legal copy of the radio ad?






11. A series of frames sketched to illustrate how the story line will develop






12. What is the type of rate that is the same amount charge however long it is run?






13. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






14. What does POP stand for?






15. The written version of a television commercial specifying all the video and audio information






16. What should be put last in the radio ad?






17. Where should legal copy be buried in the radio ad?






18. Commercials shot outside the studio






19. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






20. How many percent of a newspaper is made up of ads?






21. Text used to set the stage and lead into the headline of the copy






22. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






23. Dont be redundant - Voice over should match on screen type - Dont use too many words






24. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






25. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






26. What is the method by which the customer responds called?






27. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






28. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






29. what is a classified ad that contains a photo called?






30. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






31. Formula writing that uses cliches - generalities - stock phrases - and superlatives






32. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






33. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






34. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






35. People who appear in television commercials






36. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






37. What kind of radio ad often includes obsurd situations?






38. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






39. The text of the message






40. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






41. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






42. A constructed setting in which the action of a commercial takes place






43. What is the type of rate that is based on space purchase and time it is run called?






44. In what shape do people view internet ads?






45. How fast or slow the action progresses in a commercial






46. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






47. If direct mail does not so much generate sales - what does it instead generate?






48. Another word of email ads - Use with caution






49. Types of TV commercials Demonstration: Story - or Both - ________






50. A mockup of a television commercial that uses still photos for the frames