Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of clicking on a button on a website that takes the viewer to a different website






2. Type that is set in larger sizes that is used to attract the reader's attention






3. What way of presenting a TV ad uses pictures and words?






4. The written version of a television commercial specifying all the video and audio information






5. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






6. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






7. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






8. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






9. Types of ___________: buses - bus benches - bus stop shelters






10. A constructed setting in which the action of a commercial takes place






11. what is a classified ad that contains a photo called?






12. Headlines that aim to capture attention although they might not provide much information






13. 3:1 or 4:1 - ratio of _____________






14. 2 fold message of newspaper ad: _____ - sell at a particular store






15. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






16. Commercials shot outside the studio






17. Other tips for Radio: ________ - Schedule wisely - Give all info






18. Where should legal copy be buried in the radio ad?






19. A written version of a radio commercial used to produce the commercial






20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






21. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






22. Limitations to Radio: Cannot show product - __________ - difficult to test success






23. Small - often rectangular shaped graphic that appears at the top of a webpage.






24. People who appear in television commercials






25. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






26. A series of frames sketched to illustrate how the story line will develop






27. Formula writing that uses cliches - generalities - stock phrases - and superlatives






28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






29. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






30. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






31. How many inches wide is a typical newspaper column?






32. In what shape do people view internet ads?






33. 2 kinds of __________: free gift and bonus items






34. Where is the best palce to put the legal copy of the radio ad?






35. Types of _____________:pop-out coupons and poin-of purchase






36. Self important copy that focuses on the company rather than the consumer






37. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






38. How many inches wide total is a double newspaper page?






39. What kind of radio ad strives for believability?






40. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






41. 2 1/4:1 - ratio of ___________






42. The first line or paragraph of the body copy that is used to stimulate the reader's interest






43. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






44. List of contacts that you purchase from companies that put these lists together






45. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






46. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






47. The visual of the ______________ include: headline - lead - sight bites






48. An indirect headline that gives little information






49. In television - a voice that is coming from an unseen speaker






50. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times