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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Soundtrack of TV
Sound effects
Facilitators
Photoboard
2. Where is the best palce to put the legal copy of the radio ad?
Dead
Middle
Stick to time
Caption
3. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Dead
Repeating
Flat rate
Aerial Banner
4. What is the type of rate that is based on space purchase and time it is run called?
Sweetener
Magalog
Facilitators
Open rate
5. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Soundtrack of TV
Simple
Facilitators
Aerial Banner
6. What does POP stand for?
Image transfer
Photoboard
Point-of-purchase
Support Copy
7. The act of clicking on a button on a website that takes the viewer to a different website
Captions
Dramatized
Theater of the mind
Click-throughs
8. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Simple
Caption
Response list
9. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Storyboard
Repeating
Stick to time
White space
10. The visual of the ______________ include: headline - lead - sight bites
Captions
Direct mail letter
Email
Response device
11. What kind of radio ad often includes obsurd situations?
Adese
Dramatized
Open rate
12
12. A written version of a radio commercial used to produce the commercial
Sweetener
Dramatized
Radio script
Inserts
13. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Navigation
Sweetener
Back translation
Key frame
14. Your competitor's customers
Captions
Response list
Dialogue
Key visual
15. Small - often rectangular shaped graphic that appears at the top of a webpage.
Internet Advertising
Banner ad
Scenes
Present sales message
16. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
In-store advertising
Storyboard
Overlines
17. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
4
Wall Mural
Jingle
Overlines
18. Dont be redundant - Voice over should match on screen type - Dont use too many words
Response list
6
Image transfer
Soundtrack of TV
19. Types of ___________: buses - bus benches - bus stop shelters
Support Copy
Identify advertiser or product
24
Transit advertising
20. Internet ad copy should be written with most important information on top
Wall Mural
Pyramid style
Humor and emotion
Hope
21. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Forgettability
Tone of voice
Immediate Response
22. How fast or slow the action progresses in a commercial
Sweetener
F
Pace
Sell product
23. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Vignette
Tone of voice
Humor and emotion
Stick to time
24. Image that conveys the heart of the concept
Key visual
Support Copy
Dead
Direct Mail Advertising
25. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Hope
Letter
Scenario
Point-of-purchase
26. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Point-of-purchase
Straight
leads which lead to sales
Simple
27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Collateral materials
Straight
Headline
28. 2 kinds of __________: free gift and bonus items
Store history
Captions
Incentives
Identify advertiser or product
29. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Talent
White space
Repeating
Middle
30. 2 fold message of newspaper ad: _____ - sell at a particular store
White space
Sell product
Present sales message
Scenes
31. The text of the message
Urgent
Inserts
Television script
Body copy
32. A block of text separate from the main display copy and headline where the idea is presented
Beginning or in the middle
Caption
Body copy
Call-outs
33. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Response list
Direct Mail Advertising
Vignette
Key words
34. What kind of radio ad strives for believability?
Dialogue
Vignette
Forgettability
Blind headline
35. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Transit advertising
Internet Advertising
Middle
36. A constructed setting in which the action of a commercial takes place
Set
Inserts
Scenario
4
37. Text used to set the stage and lead into the headline of the copy
Television script
Blind headline
Attention
Overlines
38. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
70
Indirect-action headline
Key frame
39. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Testimonials
Selling idea first
Key frame
40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Back translation
Vignette
F
41. The title of an ad; it is display copy set in large type to get the reader's attention
Banner ad
Headline
Dramatized
Store history
42. How many inches wide total is a double newspaper page?
Indirect-action headline
Key visual
Incentives
24
43. If direct mail does not so much generate sales - what does it instead generate?
Point-of-purchase
Sell product
leads which lead to sales
In-store advertising
44. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Pace
Simple
Vignette
45. Advantages of _____________: Control - Flexibility - Appeal
Lead paragraph
Direct Mail Advertising
Your-name-here copy
Omnipresence
46. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Storyboard
Hope
Lead paragraph
Selling idea first
47. commercials set to music
Scenario
On location
Jingle
Omnipresence
48. How many more times are electronic billboards more effective than poster panels?
Phone number
Classified display advertisement
6
Selling idea first
49. Text that explains what is happening in a corresponding photo or illustration
leads which lead to sales
Captions
On location
Classified display advertisement
50. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Blind headline
F
Collateral materials
12
Can you answer 50 questions in 15 minutes?
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