Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






2. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






3. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






4. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






5. A mockup of a television commercial that uses still photos for the frames






6. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






7. An indirect headline that gives little information






8. what is a classified ad that contains a photo called?






9. What is the type of rate that is based on space purchase and time it is run called?






10. A constructed setting in which the action of a commercial takes place






11. What should be put last in the radio ad?






12. Types of billboards: _______ and electronic






13. Limitations to Radio: Cannot show product - __________ - difficult to test success






14. Advantages of _____________: Control - Flexibility - Appeal






15. In television - a voice that is coming from an unseen speaker






16. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






17. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






18. How many percent of a newspaper is made up of ads?






19. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






20. What is the type of rate that is the same amount charge however long it is run?






21. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






22. How many inches wide total is a double newspaper page?






23. Text that explains what is happening in a corresponding photo or illustration






24. What is the method by which the customer responds called?






25. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






26. A block of text separate from the main display copy and headline where the idea is presented






27. Where is the best palce to put the legal copy of the radio ad?






28. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






29. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






30. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






31. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






32. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






33. A headline that is straightforward and informative and leads to some kind of action






34. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






35. The act of clicking on a button on a website that takes the viewer to a different website






36. The text of the message






37. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






38. A concluding line that tells people how to buy the product






39. How many more times are electronic billboards more effective than poster panels?






40. In what shape do people view internet ads?






41. Where should legal copy be buried in the radio ad?






42. How fast or slow the action progresses in a commercial






43. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






44. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






45. Finding the right person for the role






46. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






47. The first line or paragraph of the body copy that is used to stimulate the reader's interest






48. Customers who have already bought from you






49. Self important copy that focuses on the company rather than the consumer






50. In which part of the AIPI formula should you repeat the prodcut and company name?