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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An indirect headline that gives little information
Adese
Blind headline
Flat rate
Middle
2. In radio advertising - the story is visualized in the listener's imagination
Click-throughs
Television script
Adese
Theater of the mind
3. Types of billboards: _______ and electronic
12
Poster panel
Dialogue
leads which lead to sales
4. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Call to action
Headline
Immediate Response
Customer commitment
5. How many words should there be on a billboard?
Jingle
Call-outs
Back translation
3 to 6
6. Commercials are planned with segments of action that occur in a single location
Scenes
24
Incentives
3 to 6
7. A mockup of a television commercial that uses still photos for the frames
Attention
Photoboard
Your-name-here copy
Jingle
8. What kind of radio ad strives for believability?
Dialogue
Classified display advertisement
Your-name-here copy
Indirect-action headline
9. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Set
Forgettability
Inserts
Dramatized
10. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
70
Aerial Banner
Photoboard
Schedule
11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Vignette
Spam
Letter
Click-throughs
12. Small - often rectangular shaped graphic that appears at the top of a webpage.
Banner ad
White space
Key visual
Immediate Response
13. What is the method by which the customer responds called?
Simple
Response device
Incentives
Dialogue
14. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Direct mail letter
Closing pararaph
12
15. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
In-store advertising
Navigation
Flat rate
16. Internet ad copy should be written with most important information on top
White space
Pyramid style
Classified display advertisement
Your-name-here copy
17. Customers who have already bought from you
Radio script
Body copy
Beginning or in the middle
House list
18. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Back translation
70
Phone number
Theater of the mind
19. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Navigation
Dialogue
Straight
24
20. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
leads which lead to sales
Schedule
Attention
Headline
21. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Adese
Lists
Key visual
Image transfer
22. The written version of a television commercial specifying all the video and audio information
Schedule
Television script
Email
Sound effects
23. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Facilitators
Sight bites
leads which lead to sales
Direct mail letter
24. How many pages is the typical direct mail ad?
Click-throughs
Story board
4
House list
25. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Support Copy
Sweetener
White space
Lead paragraph
26. A written version of a radio commercial used to produce the commercial
Adese
F
Classified display advertisement
Radio script
27. A block of text separate from the main display copy and headline where the idea is presented
Indirect-action headline
Banner ad
Facilitators
Call-outs
28. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Storyboard
Simple
3 to 6
29. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Simple
House list
leads which lead to sales
Vignette
30. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Omnipresence
Photoboard
Urgent
House list
31. Image that conveys the heart of the concept
Point-of-purchase
Magalog
Key visual
4
32. In television - a voice that is coming from an unseen speaker
Incentives
Off camera
Email
6
33. 3:1 or 4:1 - ratio of _____________
Brag-and-boast copy
Interstate billboards size
Dialogue
Display copy
34. Type that is set in larger sizes that is used to attract the reader's attention
Voice-over
Humor and emotion
Display copy
House list
35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Story board
Direct mail letter
Magalog
Voice-over
36. 2 kinds of __________: free gift and bonus items
Transit advertising
Response list
Incentives
Direct-action headline
37. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Dialogue
Attention
Collateral materials
Dead
38. Text that explains what is happening in a corresponding photo or illustration
Vignette
Captions
Short life span
Brag-and-boast copy
39. What should be put last in the radio ad?
House list
Casting
Phone number
Direct-action headline
40. How many more times are electronic billboards more effective than poster panels?
Billboards
6
Incentives
3 to 6
41. If direct mail does not so much generate sales - what does it instead generate?
Direct-action headline
Forgettability
Headline
leads which lead to sales
42. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Key words
Theater of the mind
Classified display advertisement
43. How many inches wide is a typical newspaper column?
Straight
Scenario
Navigation
12
44. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Underlines
F
Transit advertising
Letter
45. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Back translation
Phone number
Adese
46. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Identify advertiser or product
6
Dramatized
47. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Collateral materials
Customer commitment
Urgent
48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Indirect-action headline
Key visual
Identify advertiser or product
49. Dont be redundant - Voice over should match on screen type - Dont use too many words
Dialogue
Photoboard
Soundtrack of TV
Direct mail letter
50. How many percent of a newspaper is made up of ads?
White space
Sell product
Short life span
70