Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






2. People who appear in television commercials






3. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






4. 2 kinds of __________: free gift and bonus items






5. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






6. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






7. Text used to set the stage and lead into the headline of the copy






8. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






9. A word or phrase typed into a search engine to find websites relevant to a certain topic






10. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






11. What should be put last in the radio ad?






12. What does POP stand for?






13. The visual of the ______________ include: headline - lead - sight bites






14. Finding the right person for the role






15. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






16. 2 fold message of newspaper ad: _____ - sell at a particular store






17. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






18. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






19. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






20. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






21. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






22. What is the method by which the customer responds called?






23. Image that conveys the heart of the concept






24. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






25. How fast or slow the action progresses in a commercial






26. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






27. A constructed setting in which the action of a commercial takes place






28. Commercials are planned with segments of action that occur in a single location






29. A block of text separate from the main display copy and headline where the idea is presented






30. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






31. How many words should there be on a billboard?






32. How many more times are electronic billboards more effective than poster panels?






33. Self important copy that focuses on the company rather than the consumer






34. The act of clicking on a button on a website that takes the viewer to a different website






35. Type that is set in larger sizes that is used to attract the reader's attention






36. Internet ad copy should be written with most important information on top






37. 3:1 or 4:1 - ratio of _____________






38. All copywriting and all of advertisig is about giving _______.






39. Other tips for Radio: ________ - Schedule wisely - Give all info






40. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






41. A written version of a radio commercial used to produce the commercial






42. Something that gives customers one more reason to purchase your product






43. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






44. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






45. List of contacts that you purchase from companies that put these lists together






46. Types of _____________:pop-out coupons and poin-of purchase






47. The title of an ad; it is display copy set in large type to get the reader's attention






48. How many percent of a newspaper is made up of ads?






49. Lifelike imitations of sounds






50. A series of frames sketched to illustrate how the story line will develop