Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






2. Lifelike imitations of sounds






3. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






4. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






5. People who appear in television commercials






6. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






7. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






8. 2 1/4:1 - ratio of ___________






9. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






10. The title of an ad; it is display copy set in large type to get the reader's attention






11. Customers who have already bought from you






12. An indirect headline that gives little information






13. How many inches wide total is a double newspaper page?






14. A mockup of a television commercial that uses still photos for the frames






15. What does POP stand for?






16. What kind of radio ad often includes obsurd situations?






17. What should be put last in the radio ad?






18. The text of the message






19. Types of _____________:pop-out coupons and poin-of purchase






20. Where is the best palce to put the legal copy of the radio ad?






21. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






22. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






23. What way of presenting a TV ad uses pictures and words?






24. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






25. Which part of the AIPI formula is the longest portion of radio ad?






26. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






27. The first line or paragraph of the body copy that is used to stimulate the reader's interest






28. what is a classified ad that contains a photo called?






29. Types of TV commercials Demonstration: Story - or Both - ________






30. commercials set to music






31. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






32. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






33. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






34. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






35. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






36. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






37. List of contacts that you purchase from companies that put these lists together






38. How many inches wide is a typical newspaper column?






39. Type that is set in larger sizes that is used to attract the reader's attention






40. Finding the right person for the role






41. Limitations to Radio: Cannot show product - __________ - difficult to test success






42. Text used to set the stage and lead into the headline of the copy






43. All copywriting and all of advertisig is about giving _______.






44. Self important copy that focuses on the company rather than the consumer






45. Internet ad copy should be written with most important information on top






46. A written version of a radio commercial used to produce the commercial






47. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






48. How many words should there be on a billboard?






49. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






50. How fast or slow the action progresses in a commercial