Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A series of frames sketched to illustrate how the story line will develop






2. What is the type of rate that is based on space purchase and time it is run called?






3. 2 1/4:1 - ratio of ___________






4. All copywriting and all of advertisig is about giving _______.






5. In television - a voice that is coming from an unseen speaker






6. The first line or paragraph of the body copy that is used to stimulate the reader's interest






7. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






8. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






9. In radio advertising - the story is visualized in the listener's imagination






10. Which part of the AIPI formula is the longest portion of radio ad?






11. Commercials shot outside the studio






12. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






13. In what shape do people view internet ads?






14. Self important copy that focuses on the company rather than the consumer






15. Text that explains what is happening in a corresponding photo or illustration






16. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






17. What is the type of rate that is the same amount charge however long it is run?






18. Types of billboards: _______ and electronic






19. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






20. Small - often rectangular shaped graphic that appears at the top of a webpage.






21. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






22. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






23. Type that is set in larger sizes that is used to attract the reader's attention






24. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






25. Another word of email ads - Use with caution






26. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






27. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






28. Something that gives customers one more reason to purchase your product






29. What kind of radio ad often includes obsurd situations?






30. People who appear in television commercials






31. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






32. How many percent of a newspaper is made up of ads?






33. How many more times are electronic billboards more effective than poster panels?






34. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






35. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






36. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






37. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






38. Text used to set the stage and lead into the headline of the copy






39. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






40. Lifelike imitations of sounds






41. commercials set to music






42. The visual of the ______________ include: headline - lead - sight bites






43. How many inches wide total is a double newspaper page?






44. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






45. List of contacts that you purchase from companies that put these lists together






46. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






47. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






48. The title of an ad; it is display copy set in large type to get the reader's attention






49. How many words should there be on a billboard?






50. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive