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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many percent of a newspaper is made up of ads?
Vignette
Repeating
70
Support Copy
2. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Adese
Classified display advertisement
Customer commitment
Beginning or in the middle
3. All copywriting and all of advertisig is about giving _______.
24
Hope
Talent
Middle
4. Presenting TV ads to others: Story board - Script - __________
Point-of-purchase
Scenario
Humor and emotion
Theater of the mind
5. A constructed setting in which the action of a commercial takes place
Soundtrack of TV
Body copy
Pyramid style
Set
6. Lifelike imitations of sounds
Facilitators
Subheads
Sound effects
Set
7. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Hope
leads which lead to sales
Repeating
Dialogue
8. Your competitor's customers
4
Click-throughs
Key frame
Response list
9. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Your-name-here copy
Click-throughs
Sound effects
Adese
10. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Selling idea first
Straight
Key frame
Schedule
11. 3:1 or 4:1 - ratio of _____________
Lists
Interstate billboards size
Aerial Banner
Photoboard
12. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Vignette
Inserts
Television script
Flat rate
13. A headline that is straightforward and informative and leads to some kind of action
Email
Lists
Repeating
Direct-action headline
14. A series of frames sketched to illustrate how the story line will develop
Storyboard
Simple
Dead
24
15. What should be put last in the radio ad?
Facilitators
Phone number
Interstate billboards size
Pyramid style
16. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Billboards
Letter
Closing pararaph
Call-outs
17. What is the type of rate that is based on space purchase and time it is run called?
Lists
Response device
Simple
Open rate
18. How many words should there be on a billboard?
Open rate
Simple
3 to 6
Interstate billboards size
19. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Point-of-purchase
Tone of voice
Wall Mural
20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Pyramid style
Talent
Back translation
Phone number
21. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Story board
Poster panel
Sell product
22. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Body copy
Straight
12
Forgettability
23. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Indirect-action headline
Hope
Lead paragraph
Letter
24. The text of the message
Soundtrack of TV
Scenes
Theater of the mind
Body copy
25. A written version of a radio commercial used to produce the commercial
Radio script
Direct mail letter
Display copy
Banner ad
26. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Blind headline
Interstate billboards size
Internet Advertising
Soundtrack of TV
27. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
4
Omnipresence
Email
Direct mail letter
28. In television - a voice that is coming from an unseen speaker
Letter
Lists
Off camera
Your-name-here copy
29. The visual of the ______________ include: headline - lead - sight bites
Email
Key frame
Direct mail letter
Talent
30. Text used to set the stage and lead into the headline of the copy
Identify advertiser or product
Letter
Scenes
Overlines
31. People who appear in television commercials
Sell product
Indirect-action headline
70
Talent
32. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Key frame
Key words
White space
33. List of contacts that you purchase from companies that put these lists together
Back translation
Compiled list
Support Copy
Closing pararaph
34. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Repeating
Theater of the mind
Sweetener
Selling idea first
35. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Closing pararaph
Collateral materials
6
Vignette
36. What kind of radio ad strives for believability?
leads which lead to sales
Dialogue
Pyramid style
Body copy
37. commercials set to music
Lead paragraph
Jingle
White space
Radio script
38. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Beginning or in the middle
Subheads
In-town billboards size
Poster panel
39. Types of _____________:pop-out coupons and poin-of purchase
Beginning or in the middle
Support Copy
Indirect-action headline
In-store advertising
40. Advantages of _____________: Control - Flexibility - Appeal
Banner ad
Stick to time
Direct Mail Advertising
Magalog
41. Customers who have already bought from you
House list
Closing pararaph
Adese
Incentives
42. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Billboards
Flat rate
Sight bites
43. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Testimonials
Story board
Lead paragraph
Simple
44. The written version of a television commercial specifying all the video and audio information
F
Television script
Flat rate
Transit advertising
45. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
4
Short life span
Spam
Closing pararaph
46. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Store history
Poster panel
Letter
Support Copy
47. An indirect headline that gives little information
Billboards
Blind headline
Closing pararaph
Internet Advertising
48. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
70
Display copy
Identify advertiser or product
Schedule
49. How many inches wide total is a double newspaper page?
24
Straight
Vignette
Closing pararaph
50. The act of clicking on a button on a website that takes the viewer to a different website
Compiled list
70
Inserts
Click-throughs
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