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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What way of presenting a TV ad uses pictures and words?
Radio script
Simple
Story board
Beginning or in the middle
2. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Incentives
Billboards
Middle
Sound effects
3. In which part of the AIPI formula should you repeat the prodcut and company name?
Captions
Off camera
Identify advertiser or product
Headline
4. What does POP stand for?
Simple
Point-of-purchase
Hope
Talent
5. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Back translation
Omnipresence
Collateral materials
Incentives
6. commercials set to music
Sight bites
Jingle
Vignette
Closing pararaph
7. What is the method by which the customer responds called?
Banner ad
Response device
Lead paragraph
Casting
8. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Spam
Call to action
Aerial Banner
9. Headlines that aim to capture attention although they might not provide much information
Simple
Attention
Indirect-action headline
Off camera
10. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Sweetener
Pyramid style
Set
Aerial Banner
11. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Adese
Direct Mail Advertising
Storyboard
Dead
12. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Identify advertiser or product
Back translation
Subheads
Scenario
13. Image that conveys the heart of the concept
Voice-over
Key visual
Indirect-action headline
24
14. 2 1/4:1 - ratio of ___________
Phone number
Forgettability
Billboards
In-town billboards size
15. Types of ___________: buses - bus benches - bus stop shelters
12
Transit advertising
White space
Key frame
16. What kind of radio ad strives for believability?
Dialogue
Pace
Point-of-purchase
leads which lead to sales
17. Internet ad copy should be written with most important information on top
Pyramid style
Point-of-purchase
Incentives
Transit advertising
18. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
On location
Simple
Aerial Banner
Attention
19. Customers who have already bought from you
House list
Open rate
Caption
Collateral materials
20. A word or phrase typed into a search engine to find websites relevant to a certain topic
Key words
Key visual
Lead paragraph
Click-throughs
21. Text that explains what is happening in a corresponding photo or illustration
Short life span
Middle
Captions
Open rate
22. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Vignette
Hope
Email
Set
23. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Blind headline
Wall Mural
Scenes
24. How many inches wide is a typical newspaper column?
6
12
Vignette
Spam
25. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Direct mail letter
Immediate Response
Beginning or in the middle
Call to action
26. Self important copy that focuses on the company rather than the consumer
F
Brag-and-boast copy
Stick to time
In-store advertising
27. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Sell product
Theater of the mind
Vignette
Indirect-action headline
28. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Magalog
Sound effects
Collateral materials
Storyboard
29. Text used to set the stage and lead into the headline of the copy
Lead paragraph
In-town billboards size
Overlines
Caption
30. Presenting TV ads to others: Story board - Script - __________
Captions
Beginning or in the middle
Scenario
Sound effects
31. How many pages is the typical direct mail ad?
4
Sound effects
Response list
Response device
32. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Theater of the mind
Captions
Sweetener
33. Small - often rectangular shaped graphic that appears at the top of a webpage.
Hope
Urgent
Lists
Banner ad
34. Other tips for Radio: ________ - Schedule wisely - Give all info
Magalog
Dramatized
Stick to time
Dialogue
35. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Scenes
Direct Mail Advertising
Immediate Response
36. A block of text separate from the main display copy and headline where the idea is presented
Lists
Classified display advertisement
Dead
Call-outs
37. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Facilitators
Billboards
Letter
38. Dont be redundant - Voice over should match on screen type - Dont use too many words
Captions
Storyboard
Soundtrack of TV
Dramatized
39. A constructed setting in which the action of a commercial takes place
Direct mail letter
Display copy
Facilitators
Set
40. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Photoboard
3 to 6
Lists
Forgettability
41. The act of clicking on a button on a website that takes the viewer to a different website
Testimonials
Click-throughs
Omnipresence
Sell product
42. 2 kinds of __________: free gift and bonus items
Present sales message
Jingle
In-store advertising
Incentives
43. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Body copy
House list
Scenario
44. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
On location
Sight bites
Key visual
Call-outs
45. 3:1 or 4:1 - ratio of _____________
Selling idea first
In-store advertising
Short life span
Interstate billboards size
46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
24
Open rate
Straight
Call to action
47. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Repeating
Middle
Radio script
Body copy
48. Type that is set in larger sizes that is used to attract the reader's attention
Compiled list
Display copy
Captions
Vignette
49. Types of billboards: _______ and electronic
Direct Mail Advertising
Poster panel
Sight bites
Email
50. The text of the message
Middle
Story board
Body copy
Aerial Banner