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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Blind headline
Pyramid style
Internet Advertising
2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
4
24
Vignette
Lists
3. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
24
White space
Store history
Response list
4. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
In-store advertising
Dramatized
Internet Advertising
Talent
5. Headlines that aim to capture attention although they might not provide much information
Support Copy
Theater of the mind
Indirect-action headline
Open rate
6. An indirect headline that gives little information
Off camera
House list
Blind headline
Wall Mural
7. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Key visual
Key frame
Middle
8. 2 1/4:1 - ratio of ___________
Call-outs
In-town billboards size
On location
Blind headline
9. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Magalog
Middle
Overlines
10. Customers who have already bought from you
Poster panel
70
House list
In-store advertising
11. Type that is set in larger sizes that is used to attract the reader's attention
Image transfer
Brag-and-boast copy
Display copy
Open rate
12. In television - a voice that is coming from an unseen speaker
Off camera
Direct-action headline
Underlines
Image transfer
13. Where is the best palce to put the legal copy of the radio ad?
Middle
Sound effects
Display copy
On location
14. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Sweetener
Call-outs
Attention
White space
15. The written version of a television commercial specifying all the video and audio information
Story board
Jingle
On location
Television script
16. A concluding line that tells people how to buy the product
12
Call to action
Schedule
Off camera
17. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Collateral materials
Jingle
Interstate billboards size
Email
18. Dont be redundant - Voice over should match on screen type - Dont use too many words
Classified display advertisement
Poster panel
Repeating
Soundtrack of TV
19. 2 kinds of __________: free gift and bonus items
F
Incentives
Back translation
Stick to time
20. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Pyramid style
In-town billboards size
Sell product
Vignette
21. Advantages of _____________: Control - Flexibility - Appeal
Incentives
Direct Mail Advertising
Response device
Dialogue
22. Something that gives customers one more reason to purchase your product
Sweetener
Sell product
Display copy
4
23. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Indirect-action headline
Facilitators
Navigation
Short life span
24. A mockup of a television commercial that uses still photos for the frames
Click-throughs
Photoboard
Lists
6
25. Types of TV commercials Demonstration: Story - or Both - ________
Collateral materials
Jingle
Caption
Testimonials
26. What kind of radio ad strives for believability?
24
Television script
Jingle
Dialogue
27. What is the method by which the customer responds called?
Tone of voice
Response device
Soundtrack of TV
Talent
28. Image that conveys the heart of the concept
Television script
12
Sound effects
Key visual
29. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Photoboard
Internet Advertising
Set
Back translation
30. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Story board
Internet Advertising
Underlines
Key words
31. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
In-store advertising
Inserts
Sell product
32. Another word of email ads - Use with caution
Direct Mail Advertising
Beginning or in the middle
Spam
Dialogue
33. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Urgent
Navigation
Subheads
Flat rate
34. Commercials shot outside the studio
Internet Advertising
On location
Call-outs
Selling idea first
35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Navigation
Compiled list
Call-outs
Magalog
36. 2 fold message of newspaper ad: _____ - sell at a particular store
Repeating
House list
Story board
Sell product
37. A word or phrase typed into a search engine to find websites relevant to a certain topic
Radio script
Story board
Sweetener
Key words
38. Commercials are planned with segments of action that occur in a single location
Immediate Response
Scenes
Present sales message
Inserts
39. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Set
Sight bites
Inserts
40. Presenting TV ads to others: Story board - Script - __________
Omnipresence
Sell product
Talent
Scenario
41. In radio advertising - the story is visualized in the listener's imagination
Incentives
Direct Mail Advertising
Spam
Theater of the mind
42. People who appear in television commercials
Talent
Present sales message
Pace
Vignette
43. A series of frames sketched to illustrate how the story line will develop
In-town billboards size
Humor and emotion
Omnipresence
Storyboard
44. What way of presenting a TV ad uses pictures and words?
Testimonials
Story board
Customer commitment
Direct mail letter
45. What is the type of rate that is the same amount charge however long it is run?
Key visual
Dialogue
Flat rate
Underlines
46. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Captions
Click-throughs
Collateral materials
47. Finding the right person for the role
Key frame
Classified display advertisement
Casting
Response list
48. what is a classified ad that contains a photo called?
6
Lead paragraph
Classified display advertisement
Email
49. Which part of the AIPI formula is the longest portion of radio ad?
Present sales message
4
Poster panel
Casting
50. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Sight bites
Indirect-action headline
Repeating
Billboards