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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?
12
Underlines
Testimonials
Urgent
2. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Vignette
12
Brag-and-boast copy
3. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Tone of voice
Voice-over
Subheads
Simple
4. An indirect headline that gives little information
Billboards
24
Point-of-purchase
Blind headline
5. 2 kinds of __________: free gift and bonus items
Internet Advertising
Incentives
Television script
Phone number
6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Jingle
Inserts
Indirect-action headline
Facilitators
7. Where should legal copy be buried in the radio ad?
Humor and emotion
Key frame
Beginning or in the middle
Direct Mail Advertising
8. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Key words
Key visual
Off camera
Lead paragraph
9. 2 1/4:1 - ratio of ___________
In-town billboards size
Attention
Voice-over
Transit advertising
10. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Key words
Closing pararaph
Flat rate
Response list
11. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Schedule
Internet Advertising
Beginning or in the middle
6
12. Type that is set in larger sizes that is used to attract the reader's attention
6
F
Display copy
Identify advertiser or product
13. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Selling idea first
F
White space
14. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
12
Magalog
Wall Mural
Television script
15. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Internet Advertising
Forgettability
Overlines
16. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Forgettability
Caption
Hope
Spam
17. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Caption
Humor and emotion
Subheads
Billboards
18. List of contacts that you purchase from companies that put these lists together
Compiled list
Poster panel
Incentives
Facilitators
19. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Hope
Straight
Captions
Back translation
20. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Headline
Present sales message
Captions
21. A concluding line that tells people how to buy the product
Call to action
leads which lead to sales
3 to 6
Internet Advertising
22. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Click-throughs
Incentives
24
23. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Sound effects
Open rate
Facilitators
Your-name-here copy
24. Where is the best palce to put the legal copy of the radio ad?
Scenario
Middle
Key words
Key frame
25. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Call to action
Selling idea first
Attention
Overlines
26. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Magalog
Sell product
Image transfer
Theater of the mind
27. Limitations to Radio: Cannot show product - __________ - difficult to test success
70
Support Copy
Navigation
Forgettability
28. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
Your-name-here copy
Sound effects
Testimonials
29. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Letter
Flat rate
Banner ad
30. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Body copy
Talent
Store history
Click-throughs
31. How fast or slow the action progresses in a commercial
Humor and emotion
Pace
Billboards
3 to 6
32. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Off camera
Dialogue
Response device
33. Self important copy that focuses on the company rather than the consumer
In-store advertising
24
Transit advertising
Brag-and-boast copy
34. what is a classified ad that contains a photo called?
Stick to time
Response list
Classified display advertisement
Sight bites
35. The act of clicking on a button on a website that takes the viewer to a different website
Attention
Click-throughs
Schedule
Internet Advertising
36. Which part of the AIPI formula is the longest portion of radio ad?
Call to action
Repeating
24
Present sales message
37. commercials set to music
Pace
Direct-action headline
Jingle
Open rate
38. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Billboards
Key frame
Dialogue
Selling idea first
39. All copywriting and all of advertisig is about giving _______.
Compiled list
Radio script
Hope
Email
40. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Back translation
Vignette
Direct-action headline
Your-name-here copy
41. Headlines that aim to capture attention although they might not provide much information
Caption
Tone of voice
Immediate Response
Indirect-action headline
42. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Key frame
Short life span
Jingle
Dialogue
43. Other tips for Radio: ________ - Schedule wisely - Give all info
Stick to time
Poster panel
Sell product
Billboards
44. Customers who have already bought from you
House list
Sound effects
Classified display advertisement
Tone of voice
45. Another word of email ads - Use with caution
24
Spam
Overlines
Lead paragraph
46. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
In-store advertising
Collateral materials
Lead paragraph
Schedule
47. What is the method by which the customer responds called?
Beginning or in the middle
Response device
Talent
Scenes
48. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Inserts
Voice-over
Response device
49. In radio advertising - the story is visualized in the listener's imagination
Voice-over
Theater of the mind
leads which lead to sales
In-town billboards size
50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Incentives
Story board
Sound effects
Dead