Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the type of rate that is based on space purchase and time it is run called?






2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






3. A concluding line that tells people how to buy the product






4. How many percent of a newspaper is made up of ads?






5. What kind of radio ad strives for believability?






6. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






7. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






8. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






9. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






10. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






11. Another word of email ads - Use with caution






12. Finding the right person for the role






13. What way of presenting a TV ad uses pictures and words?






14. A series of frames sketched to illustrate how the story line will develop






15. In radio advertising - the story is visualized in the listener's imagination






16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






17. Commercials are planned with segments of action that occur in a single location






18. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






19. Advantages of _____________: Control - Flexibility - Appeal






20. Dont be redundant - Voice over should match on screen type - Dont use too many words






21. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






22. What is the type of rate that is the same amount charge however long it is run?






23. How many inches wide total is a double newspaper page?






24. Types of TV commercials Demonstration: Story - or Both - ________






25. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






26. How many pages is the typical direct mail ad?






27. How many words should there be on a billboard?






28. 2 1/4:1 - ratio of ___________






29. Types of billboards: _______ and electronic






30. Your competitor's customers






31. A written version of a radio commercial used to produce the commercial






32. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






33. Self important copy that focuses on the company rather than the consumer






34. Where is the best palce to put the legal copy of the radio ad?






35. what is a classified ad that contains a photo called?






36. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






37. Internet ad copy should be written with most important information on top






38. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






39. The visual of the ______________ include: headline - lead - sight bites






40. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






41. How many inches wide is a typical newspaper column?






42. A block of text separate from the main display copy and headline where the idea is presented






43. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






44. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






45. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






46. A mockup of a television commercial that uses still photos for the frames






47. Something that gives customers one more reason to purchase your product






48. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






49. Which part of the AIPI formula is the longest portion of radio ad?






50. List of contacts that you purchase from companies that put these lists together