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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Spam
Repeating
Photoboard
Response device
2. Internet ad copy should be written with most important information on top
Letter
Simple
Pyramid style
Humor and emotion
3. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
Email
Blind headline
Sight bites
4. What kind of radio ad strives for believability?
Email
Sweetener
Captions
Dialogue
5. Presenting TV ads to others: Story board - Script - __________
Navigation
Response device
Scenario
Photoboard
6. Commercials are planned with segments of action that occur in a single location
Navigation
Direct-action headline
Scenes
Back translation
7. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
12
Dialogue
Omnipresence
F
8. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Testimonials
Sight bites
Letter
Television script
9. Type that is set in larger sizes that is used to attract the reader's attention
Facilitators
Display copy
Interstate billboards size
6
10. How many words should there be on a billboard?
3 to 6
House list
Key words
Display copy
11. Headlines that aim to capture attention although they might not provide much information
Stick to time
Support Copy
Indirect-action headline
Beginning or in the middle
12. How many inches wide is a typical newspaper column?
Omnipresence
Point-of-purchase
Key visual
12
13. Commercials shot outside the studio
Schedule
Vignette
On location
Stick to time
14. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
White space
Simple
6
Store history
15. A mockup of a television commercial that uses still photos for the frames
Photoboard
24
Immediate Response
12
16. If direct mail does not so much generate sales - what does it instead generate?
Scenes
Email
leads which lead to sales
Your-name-here copy
17. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
6
Humor and emotion
In-store advertising
Transit advertising
18. What is the type of rate that is based on space purchase and time it is run called?
Dialogue
Direct Mail Advertising
Open rate
Aerial Banner
19. How many more times are electronic billboards more effective than poster panels?
Collateral materials
Pyramid style
6
Talent
20. The text of the message
Subheads
Body copy
House list
Your-name-here copy
21. 2 fold message of newspaper ad: _____ - sell at a particular store
Lists
Back translation
Scenario
Sell product
22. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Short life span
White space
70
Lead paragraph
23. commercials set to music
Jingle
Theater of the mind
Support Copy
Call to action
24. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Omnipresence
F
Radio script
Navigation
25. Small - often rectangular shaped graphic that appears at the top of a webpage.
Dramatized
Stick to time
Middle
Banner ad
26. Where should legal copy be buried in the radio ad?
Lists
Navigation
Beginning or in the middle
Dramatized
27. 3:1 or 4:1 - ratio of _____________
F
Caption
Dramatized
Interstate billboards size
28. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Sight bites
Selling idea first
Wall Mural
Sound effects
29. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Adese
Sound effects
Caption
Key words
30. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Stick to time
In-town billboards size
Internet Advertising
Navigation
31. A written version of a radio commercial used to produce the commercial
Off camera
Dialogue
Radio script
Simple
32. The title of an ad; it is display copy set in large type to get the reader's attention
Underlines
Headline
Dramatized
3 to 6
33. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Call-outs
White space
Vignette
Beginning or in the middle
34. A constructed setting in which the action of a commercial takes place
Internet Advertising
Set
Display copy
Closing pararaph
35. A headline that is straightforward and informative and leads to some kind of action
Hope
Direct-action headline
Identify advertiser or product
Brag-and-boast copy
36. People who appear in television commercials
Jingle
Talent
Sound effects
Casting
37. Finding the right person for the role
Email
70
Vignette
Casting
38. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Beginning or in the middle
Tone of voice
Your-name-here copy
Point-of-purchase
39. In radio advertising - the story is visualized in the listener's imagination
Direct mail letter
Compiled list
Theater of the mind
Indirect-action headline
40. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Customer commitment
Underlines
24
Wall Mural
41. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Omnipresence
Story board
Forgettability
Image transfer
42. what is a classified ad that contains a photo called?
Pyramid style
Support Copy
Classified display advertisement
Phone number
43. A block of text separate from the main display copy and headline where the idea is presented
Immediate Response
Call-outs
Transit advertising
12
44. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Soundtrack of TV
Classified display advertisement
Aerial Banner
45. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
4
Transit advertising
Magalog
Compiled list
46. Image that conveys the heart of the concept
Facilitators
Key visual
Closing pararaph
Display copy
47. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Captions
Subheads
Overlines
Present sales message
48. A concluding line that tells people how to buy the product
Present sales message
Scenes
Call to action
Open rate
49. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Television script
Response list
Lead paragraph
Simple
50. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Call-outs
Lead paragraph
Indirect-action headline