Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






2. A concluding line that tells people how to buy the product






3. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






4. In which part of the AIPI formula should you repeat the prodcut and company name?






5. A block of text separate from the main display copy and headline where the idea is presented






6. 2 1/4:1 - ratio of ___________






7. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






8. How fast or slow the action progresses in a commercial






9. What should be put last in the radio ad?






10. Which part of the AIPI formula is the longest portion of radio ad?






11. In radio advertising - the story is visualized in the listener's imagination






12. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






13. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






14. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






15. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






16. what is a classified ad that contains a photo called?






17. Types of billboards: _______ and electronic






18. What way of presenting a TV ad uses pictures and words?






19. Text that explains what is happening in a corresponding photo or illustration






20. The written version of a television commercial specifying all the video and audio information






21. commercials set to music






22. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






23. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






24. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






25. A constructed setting in which the action of a commercial takes place






26. Where is the best palce to put the legal copy of the radio ad?






27. Something that gives customers one more reason to purchase your product






28. People who appear in television commercials






29. Types of ___________: buses - bus benches - bus stop shelters






30. 2 fold message of newspaper ad: _____ - sell at a particular store






31. 2 kinds of __________: free gift and bonus items






32. What kind of radio ad strives for believability?






33. Your competitor's customers






34. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






35. What is the method by which the customer responds called?






36. Where should legal copy be buried in the radio ad?






37. A written version of a radio commercial used to produce the commercial






38. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






39. List of contacts that you purchase from companies that put these lists together






40. Types of _____________:pop-out coupons and poin-of purchase






41. Other tips for Radio: ________ - Schedule wisely - Give all info






42. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






43. Formula writing that uses cliches - generalities - stock phrases - and superlatives






44. A word or phrase typed into a search engine to find websites relevant to a certain topic






45. If direct mail does not so much generate sales - what does it instead generate?






46. Image that conveys the heart of the concept






47. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






48. What is the type of rate that is the same amount charge however long it is run?






49. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






50. Commercials are planned with segments of action that occur in a single location