Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






2. Which part of the AIPI formula is the longest portion of radio ad?






3. Presenting TV ads to others: Story board - Script - __________






4. A series of frames sketched to illustrate how the story line will develop






5. Formula writing that uses cliches - generalities - stock phrases - and superlatives






6. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






7. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






8. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






9. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






10. A block of text separate from the main display copy and headline where the idea is presented






11. Self important copy that focuses on the company rather than the consumer






12. Your competitor's customers






13. A mockup of a television commercial that uses still photos for the frames






14. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






15. Type that is set in larger sizes that is used to attract the reader's attention






16. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






17. Commercials are planned with segments of action that occur in a single location






18. what is a classified ad that contains a photo called?






19. A constructed setting in which the action of a commercial takes place






20. How many pages is the typical direct mail ad?






21. 2 kinds of __________: free gift and bonus items






22. A word or phrase typed into a search engine to find websites relevant to a certain topic






23. How many inches wide total is a double newspaper page?






24. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






25. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






26. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






27. Commercials shot outside the studio






28. In television - a voice that is coming from an unseen speaker






29. Finding the right person for the role






30. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






32. Image that conveys the heart of the concept






33. A headline that is straightforward and informative and leads to some kind of action






34. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






35. What does POP stand for?






36. Where is the best palce to put the legal copy of the radio ad?






37. An indirect headline that gives little information






38. In what shape do people view internet ads?






39. The first line or paragraph of the body copy that is used to stimulate the reader's interest






40. How many more times are electronic billboards more effective than poster panels?






41. Customers who have already bought from you






42. 2 1/4:1 - ratio of ___________






43. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






44. Types of TV commercials Demonstration: Story - or Both - ________






45. Small - often rectangular shaped graphic that appears at the top of a webpage.






46. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






47. List of contacts that you purchase from companies that put these lists together






48. Where should legal copy be buried in the radio ad?






49. What is the method by which the customer responds called?






50. Other tips for Radio: ________ - Schedule wisely - Give all info