Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What way of presenting a TV ad uses pictures and words?






2. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






3. In which part of the AIPI formula should you repeat the prodcut and company name?






4. What does POP stand for?






5. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






6. commercials set to music






7. What is the method by which the customer responds called?






8. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






9. Headlines that aim to capture attention although they might not provide much information






10. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






11. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






12. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






13. Image that conveys the heart of the concept






14. 2 1/4:1 - ratio of ___________






15. Types of ___________: buses - bus benches - bus stop shelters






16. What kind of radio ad strives for believability?






17. Internet ad copy should be written with most important information on top






18. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






19. Customers who have already bought from you






20. A word or phrase typed into a search engine to find websites relevant to a certain topic






21. Text that explains what is happening in a corresponding photo or illustration






22. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






23. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






24. How many inches wide is a typical newspaper column?






25. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






26. Self important copy that focuses on the company rather than the consumer






27. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






28. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






29. Text used to set the stage and lead into the headline of the copy






30. Presenting TV ads to others: Story board - Script - __________






31. How many pages is the typical direct mail ad?






32. The title of an ad; it is display copy set in large type to get the reader's attention






33. Small - often rectangular shaped graphic that appears at the top of a webpage.






34. Other tips for Radio: ________ - Schedule wisely - Give all info






35. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






36. A block of text separate from the main display copy and headline where the idea is presented






37. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






38. Dont be redundant - Voice over should match on screen type - Dont use too many words






39. A constructed setting in which the action of a commercial takes place






40. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






41. The act of clicking on a button on a website that takes the viewer to a different website






42. 2 kinds of __________: free gift and bonus items






43. Where should legal copy be buried in the radio ad?






44. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






45. 3:1 or 4:1 - ratio of _____________






46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






47. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






48. Type that is set in larger sizes that is used to attract the reader's attention






49. Types of billboards: _______ and electronic






50. The text of the message