Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting TV ads to others: Story board - Script - __________






2. Types of TV commercials Demonstration: Story - or Both - ________






3. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






4. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






5. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






6. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






7. A headline that is straightforward and informative and leads to some kind of action






8. The text of the message






9. A word or phrase typed into a search engine to find websites relevant to a certain topic






10. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






11. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






12. what is a classified ad that contains a photo called?






13. List of contacts that you purchase from companies that put these lists together






14. Customers who have already bought from you






15. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






16. A concluding line that tells people how to buy the product






17. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






18. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






19. What kind of radio ad often includes obsurd situations?






20. An indirect headline that gives little information






21. Image that conveys the heart of the concept






22. In radio advertising - the story is visualized in the listener's imagination






23. The visual of the ______________ include: headline - lead - sight bites






24. Types of ___________: buses - bus benches - bus stop shelters






25. Where is the best palce to put the legal copy of the radio ad?






26. What is the type of rate that is the same amount charge however long it is run?






27. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






28. What way of presenting a TV ad uses pictures and words?






29. Where should legal copy be buried in the radio ad?






30. Finding the right person for the role






31. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






32. What kind of radio ad strives for believability?






33. How many pages is the typical direct mail ad?






34. Your competitor's customers






35. Something that gives customers one more reason to purchase your product






36. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






37. Text that explains what is happening in a corresponding photo or illustration






38. How many inches wide is a typical newspaper column?






39. What is the type of rate that is based on space purchase and time it is run called?






40. Headlines that aim to capture attention although they might not provide much information






41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






42. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. A written version of a radio commercial used to produce the commercial






45. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






46. A series of frames sketched to illustrate how the story line will develop






47. Text used to set the stage and lead into the headline of the copy






48. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






49. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






50. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?