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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Off camera
Sell product
Key frame
Brag-and-boast copy
2. Other tips for Radio: ________ - Schedule wisely - Give all info
Response device
Stick to time
Radio script
Incentives
3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Aerial Banner
Soundtrack of TV
Classified display advertisement
4. In television - a voice that is coming from an unseen speaker
Indirect-action headline
Adese
Off camera
Store history
5. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Dramatized
Straight
Letter
Jingle
6. Which part of the AIPI formula is the longest portion of radio ad?
Present sales message
Direct Mail Advertising
Email
Sweetener
7. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Direct Mail Advertising
Attention
Hope
8. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Blind headline
Stick to time
In-store advertising
9. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Radio script
Attention
White space
Jingle
10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Subheads
70
Internet Advertising
Call to action
11. How many percent of a newspaper is made up of ads?
Direct Mail Advertising
Point-of-purchase
Closing pararaph
70
12. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Short life span
Dramatized
Lead paragraph
13. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Omnipresence
Wall Mural
Subheads
Tone of voice
14. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Set
Theater of the mind
Jingle
15. A word or phrase typed into a search engine to find websites relevant to a certain topic
Scenario
Repeating
Indirect-action headline
Key words
16. Commercials are planned with segments of action that occur in a single location
Storyboard
Inserts
Scenes
Incentives
17. Limitations to Radio: Cannot show product - __________ - difficult to test success
Tone of voice
Sell product
Indirect-action headline
Forgettability
18. An indirect headline that gives little information
Blind headline
Hope
Key words
Flat rate
19. Finding the right person for the role
Internet Advertising
Lists
Key visual
Casting
20. Internet ad copy should be written with most important information on top
Key words
Direct-action headline
Captions
Pyramid style
21. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Compiled list
Talent
Your-name-here copy
Classified display advertisement
22. Commercials shot outside the studio
Facilitators
Store history
On location
Hope
23. Dont be redundant - Voice over should match on screen type - Dont use too many words
Facilitators
Stick to time
Soundtrack of TV
Direct-action headline
24. What kind of radio ad strives for believability?
6
Lists
Dialogue
4
25. Text that explains what is happening in a corresponding photo or illustration
Wall Mural
Captions
Subheads
Incentives
26. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Point-of-purchase
Voice-over
In-store advertising
Direct Mail Advertising
27. Where should legal copy be buried in the radio ad?
24
Incentives
Beginning or in the middle
4
28. The text of the message
Body copy
Captions
Indirect-action headline
Story board
29. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Display copy
Urgent
Inserts
Caption
30. How many inches wide is a typical newspaper column?
leads which lead to sales
12
Point-of-purchase
Direct Mail Advertising
31. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Customer commitment
Casting
Internet Advertising
Key visual
32. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Sight bites
Letter
70
33. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Internet Advertising
Forgettability
In-store advertising
Caption
34. The written version of a television commercial specifying all the video and audio information
Dialogue
leads which lead to sales
Television script
Beginning or in the middle
35. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Straight
Vignette
Back translation
Talent
36. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Talent
Humor and emotion
Straight
Off camera
37. What way of presenting a TV ad uses pictures and words?
Forgettability
Story board
Banner ad
Caption
38. People who appear in television commercials
Talent
Captions
Off camera
Open rate
39. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Indirect-action headline
Billboards
Immediate Response
Tone of voice
40. Another word of email ads - Use with caution
70
Spam
Omnipresence
Beginning or in the middle
41. 3:1 or 4:1 - ratio of _____________
Collateral materials
Interstate billboards size
Dramatized
Call-outs
42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Testimonials
Sight bites
Immediate Response
Indirect-action headline
43. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Simple
Immediate Response
Key visual
Email
44. A series of frames sketched to illustrate how the story line will develop
F
Storyboard
Photoboard
Identify advertiser or product
45. A headline that is straightforward and informative and leads to some kind of action
Response device
Display copy
Straight
Direct-action headline
46. Customers who have already bought from you
Pace
Indirect-action headline
House list
Image transfer
47. The title of an ad; it is display copy set in large type to get the reader's attention
In-store advertising
Sweetener
Voice-over
Headline
48. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Classified display advertisement
Vignette
Dramatized
Voice-over
49. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Open rate
Television script
Sweetener
Collateral materials
50. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Dead
Headline
Omnipresence
Urgent