Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






3. Commercials shot outside the studio






4. Type that is set in larger sizes that is used to attract the reader's attention






5. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






6. The act of clicking on a button on a website that takes the viewer to a different website






7. Image that conveys the heart of the concept






8. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






9. Presenting TV ads to others: Story board - Script - __________






10. 3:1 or 4:1 - ratio of _____________






11. How many percent of a newspaper is made up of ads?






12. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






13. A constructed setting in which the action of a commercial takes place






14. Where should legal copy be buried in the radio ad?






15. What is the type of rate that is the same amount charge however long it is run?






16. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






17. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






18. 2 fold message of newspaper ad: _____ - sell at a particular store






19. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






20. Small - often rectangular shaped graphic that appears at the top of a webpage.






21. In radio advertising - the story is visualized in the listener's imagination






22. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






23. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






24. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






25. what is a classified ad that contains a photo called?






26. What kind of radio ad often includes obsurd situations?






27. Types of TV commercials Demonstration: Story - or Both - ________






28. If direct mail does not so much generate sales - what does it instead generate?






29. A block of text separate from the main display copy and headline where the idea is presented






30. In which part of the AIPI formula should you repeat the prodcut and company name?






31. The text of the message






32. Formula writing that uses cliches - generalities - stock phrases - and superlatives






33. Customers who have already bought from you






34. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






35. Types of billboards: _______ and electronic






36. Types of _____________:pop-out coupons and poin-of purchase






37. Self important copy that focuses on the company rather than the consumer






38. What is the type of rate that is based on space purchase and time it is run called?






39. Advantages of _____________: Control - Flexibility - Appeal






40. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






41. Which part of the AIPI formula is the longest portion of radio ad?






42. 2 kinds of __________: free gift and bonus items






43. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






44. commercials set to music






45. Where is the best palce to put the legal copy of the radio ad?






46. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






47. The first line or paragraph of the body copy that is used to stimulate the reader's interest






48. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






49. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






50. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive