Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An indirect headline that gives little information






2. In radio advertising - the story is visualized in the listener's imagination






3. Types of billboards: _______ and electronic






4. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






5. How many words should there be on a billboard?






6. Commercials are planned with segments of action that occur in a single location






7. A mockup of a television commercial that uses still photos for the frames






8. What kind of radio ad strives for believability?






9. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






10. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






12. Small - often rectangular shaped graphic that appears at the top of a webpage.






13. What is the method by which the customer responds called?






14. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






15. Advantages of _____________: Control - Flexibility - Appeal






16. Internet ad copy should be written with most important information on top






17. Customers who have already bought from you






18. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






19. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






20. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






21. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






22. The written version of a television commercial specifying all the video and audio information






23. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






24. How many pages is the typical direct mail ad?






25. The first line or paragraph of the body copy that is used to stimulate the reader's interest






26. A written version of a radio commercial used to produce the commercial






27. A block of text separate from the main display copy and headline where the idea is presented






28. A headline that is straightforward and informative and leads to some kind of action






29. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






30. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






31. Image that conveys the heart of the concept






32. In television - a voice that is coming from an unseen speaker






33. 3:1 or 4:1 - ratio of _____________






34. Type that is set in larger sizes that is used to attract the reader's attention






35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






36. 2 kinds of __________: free gift and bonus items






37. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






38. Text that explains what is happening in a corresponding photo or illustration






39. What should be put last in the radio ad?






40. How many more times are electronic billboards more effective than poster panels?






41. If direct mail does not so much generate sales - what does it instead generate?






42. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






43. How many inches wide is a typical newspaper column?






44. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






45. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






46. Where should legal copy be buried in the radio ad?






47. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






49. Dont be redundant - Voice over should match on screen type - Dont use too many words






50. How many percent of a newspaper is made up of ads?