Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






2. Text used to set the stage and lead into the headline of the copy






3. In which part of the AIPI formula should you repeat the prodcut and company name?






4. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






5. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






6. If direct mail does not so much generate sales - what does it instead generate?






7. What way of presenting a TV ad uses pictures and words?






8. Types of _____________:pop-out coupons and poin-of purchase






9. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






10. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






11. In radio advertising - the story is visualized in the listener's imagination






12. what is a classified ad that contains a photo called?






13. What is the method by which the customer responds called?






14. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






15. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






16. Self important copy that focuses on the company rather than the consumer






17. 2 1/4:1 - ratio of ___________






18. Types of TV commercials Demonstration: Story - or Both - ________






19. How many inches wide is a typical newspaper column?






20. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






21. How many words should there be on a billboard?






22. A constructed setting in which the action of a commercial takes place






23. A headline that is straightforward and informative and leads to some kind of action






24. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






25. A mockup of a television commercial that uses still photos for the frames






26. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






27. Presenting TV ads to others: Story board - Script - __________






28. The title of an ad; it is display copy set in large type to get the reader's attention






29. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






30. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






31. What is the type of rate that is based on space purchase and time it is run called?






32. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






33. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






34. Headlines that aim to capture attention although they might not provide much information






35. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






36. A block of text separate from the main display copy and headline where the idea is presented






37. What kind of radio ad strives for believability?






38. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






39. Which part of the AIPI formula is the longest portion of radio ad?






40. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






41. Types of billboards: _______ and electronic






42. What should be put last in the radio ad?






43. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






44. A series of frames sketched to illustrate how the story line will develop






45. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






46. List of contacts that you purchase from companies that put these lists together






47. Formula writing that uses cliches - generalities - stock phrases - and superlatives






48. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






49. How fast or slow the action progresses in a commercial






50. In television - a voice that is coming from an unseen speaker