Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What way of presenting a TV ad uses pictures and words?






2. Other tips for Radio: ________ - Schedule wisely - Give all info






3. The text of the message






4. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






5. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






7. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






8. List of contacts that you purchase from companies that put these lists together






9. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






10. In television - a voice that is coming from an unseen speaker






11. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






12. All copywriting and all of advertisig is about giving _______.






13. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






14. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






15. commercials set to music






16. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






17. How many words should there be on a billboard?






18. A block of text separate from the main display copy and headline where the idea is presented






19. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






20. A concluding line that tells people how to buy the product






21. Advantages of _____________: Control - Flexibility - Appeal






22. A constructed setting in which the action of a commercial takes place






23. A word or phrase typed into a search engine to find websites relevant to a certain topic






24. The act of clicking on a button on a website that takes the viewer to a different website






25. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






26. Internet ad copy should be written with most important information on top






27. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






28. Something that gives customers one more reason to purchase your product






29. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






30. A written version of a radio commercial used to produce the commercial






31. Self important copy that focuses on the company rather than the consumer






32. Text that explains what is happening in a corresponding photo or illustration






33. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






34. A mockup of a television commercial that uses still photos for the frames






35. A series of frames sketched to illustrate how the story line will develop






36. Customers who have already bought from you






37. What is the type of rate that is based on space purchase and time it is run called?






38. How many percent of a newspaper is made up of ads?






39. The first line or paragraph of the body copy that is used to stimulate the reader's interest






40. Types of _____________:pop-out coupons and poin-of purchase






41. Limitations to Radio: Cannot show product - __________ - difficult to test success






42. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






43. Commercials are planned with segments of action that occur in a single location






44. What kind of radio ad often includes obsurd situations?






45. Your competitor's customers






46. Formula writing that uses cliches - generalities - stock phrases - and superlatives






47. Commercials shot outside the studio






48. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






49. Where is the best palce to put the legal copy of the radio ad?






50. What is the method by which the customer responds called?







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Can you answer 50 questions in 15 minutes?


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