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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial
In-town billboards size
Lead paragraph
Pace
Hope
2. A concluding line that tells people how to buy the product
Call to action
Attention
F
Aerial Banner
3. In television - a voice that is coming from an unseen speaker
4
Sweetener
Off camera
Headline
4. 2 1/4:1 - ratio of ___________
Facilitators
Immediate Response
Spam
In-town billboards size
5. what is a classified ad that contains a photo called?
Classified display advertisement
Navigation
Theater of the mind
Direct Mail Advertising
6. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Direct-action headline
White space
Scenario
Middle
7. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Support Copy
Immediate Response
70
Vignette
8. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Call-outs
Vignette
Pace
9. A written version of a radio commercial used to produce the commercial
Navigation
Letter
Radio script
Customer commitment
10. The written version of a television commercial specifying all the video and audio information
Wall Mural
Straight
Television script
Beginning or in the middle
11. What is the type of rate that is the same amount charge however long it is run?
Selling idea first
Billboards
Casting
Flat rate
12. Commercials shot outside the studio
Poster panel
Hope
Click-throughs
On location
13. A word or phrase typed into a search engine to find websites relevant to a certain topic
Lists
Omnipresence
Key words
Urgent
14. Internet ad copy should be written with most important information on top
Click-throughs
leads which lead to sales
Storyboard
Pyramid style
15. 2 kinds of __________: free gift and bonus items
Inserts
Key frame
Spam
Incentives
16. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Store history
Direct Mail Advertising
12
17. What should be put last in the radio ad?
Off camera
Omnipresence
Vignette
Phone number
18. The visual of the ______________ include: headline - lead - sight bites
Call to action
Magalog
Identify advertiser or product
Direct mail letter
19. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Lead paragraph
Overlines
Facilitators
Magalog
20. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Poster panel
Support Copy
Story board
Theater of the mind
21. Dont be redundant - Voice over should match on screen type - Dont use too many words
Spam
In-store advertising
Soundtrack of TV
Attention
22. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Store history
Dramatized
Set
Selling idea first
23. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Humor and emotion
Schedule
Internet Advertising
Collateral materials
24. Self important copy that focuses on the company rather than the consumer
Key words
Forgettability
Magalog
Brag-and-boast copy
25. In what shape do people view internet ads?
Simple
Image transfer
F
Response device
26. Limitations to Radio: Cannot show product - __________ - difficult to test success
Indirect-action headline
Lead paragraph
Forgettability
Television script
27. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Classified display advertisement
Back translation
Sound effects
Wall Mural
28. How many more times are electronic billboards more effective than poster panels?
6
Headline
Response list
Attention
29. Your competitor's customers
Storyboard
Dead
Response list
Simple
30. 2 fold message of newspaper ad: _____ - sell at a particular store
Open rate
Internet Advertising
Sell product
Scenario
31. What kind of radio ad often includes obsurd situations?
Lead paragraph
Image transfer
Collateral materials
Dramatized
32. List of contacts that you purchase from companies that put these lists together
Adese
Compiled list
Classified display advertisement
F
33. What does POP stand for?
Key frame
Storyboard
Caption
Point-of-purchase
34. Image that conveys the heart of the concept
F
Key visual
Incentives
Sell product
35. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Underlines
In-town billboards size
Tone of voice
Phone number
36. What kind of radio ad strives for believability?
Tone of voice
Dialogue
Storyboard
Blind headline
37. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Direct Mail Advertising
Adese
Direct mail letter
38. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Vignette
Point-of-purchase
Email
Headline
39. Where is the best palce to put the legal copy of the radio ad?
Direct-action headline
leads which lead to sales
Short life span
Middle
40. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Internet Advertising
Billboards
Poster panel
Call to action
41. The title of an ad; it is display copy set in large type to get the reader's attention
Stick to time
Headline
Email
Voice-over
42. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
70
Underlines
House list
Phone number
43. The text of the message
Body copy
Forgettability
Sell product
Adese
44. Customers who have already bought from you
Response device
House list
Aerial Banner
Soundtrack of TV
45. A block of text separate from the main display copy and headline where the idea is presented
Support Copy
Present sales message
Set
Call-outs
46. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Hope
Jingle
Scenes
47. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Captions
Sweetener
Soundtrack of TV
48. Presenting TV ads to others: Story board - Script - __________
Scenario
Incentives
Set
Short life span
49. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Overlines
Testimonials
Dialogue
50. A constructed setting in which the action of a commercial takes place
Support Copy
Straight
Set
Key frame
Can you answer 50 questions in 15 minutes?
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