Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should be put last in the radio ad?






2. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






3. Commercials are planned with segments of action that occur in a single location






4. Presenting TV ads to others: Story board - Script - __________






5. What kind of radio ad strives for believability?






6. Where is the best palce to put the legal copy of the radio ad?






7. Something that gives customers one more reason to purchase your product






8. How fast or slow the action progresses in a commercial






9. A word or phrase typed into a search engine to find websites relevant to a certain topic






10. what is a classified ad that contains a photo called?






11. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






12. An indirect headline that gives little information






13. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






14. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






15. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






16. A series of frames sketched to illustrate how the story line will develop






17. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






18. In radio advertising - the story is visualized in the listener's imagination






19. A written version of a radio commercial used to produce the commercial






20. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






21. Internet ad copy should be written with most important information on top






22. How many inches wide total is a double newspaper page?






23. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






24. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






25. 2 fold message of newspaper ad: _____ - sell at a particular store






26. Limitations to Radio: Cannot show product - __________ - difficult to test success






27. What does POP stand for?






28. Customers who have already bought from you






29. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






30. The visual of the ______________ include: headline - lead - sight bites






31. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






32. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






33. What is the method by which the customer responds called?






34. Finding the right person for the role






35. The first line or paragraph of the body copy that is used to stimulate the reader's interest






36. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






37. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






38. What way of presenting a TV ad uses pictures and words?






39. Text that explains what is happening in a corresponding photo or illustration






40. Your competitor's customers






41. A concluding line that tells people how to buy the product






42. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






43. In television - a voice that is coming from an unseen speaker






44. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






45. What kind of radio ad often includes obsurd situations?






46. What is the type of rate that is based on space purchase and time it is run called?






47. 2 kinds of __________: free gift and bonus items






48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






49. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






50. 2 1/4:1 - ratio of ___________






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests