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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concluding line that tells people how to buy the product
Phone number
Hope
Call to action
Direct-action headline
2. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Repeating
Call-outs
Present sales message
3. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Photoboard
Key words
Voice-over
4. What kind of radio ad often includes obsurd situations?
Body copy
Dramatized
Direct mail letter
Dialogue
5. How fast or slow the action progresses in a commercial
Direct mail letter
Incentives
Pace
Simple
6. List of contacts that you purchase from companies that put these lists together
Tone of voice
Compiled list
Point-of-purchase
Humor and emotion
7. People who appear in television commercials
Caption
Talent
Banner ad
Lead paragraph
8. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Spam
Photoboard
Story board
Email
9. The title of an ad; it is display copy set in large type to get the reader's attention
Wall Mural
Billboards
Humor and emotion
Headline
10. What is the type of rate that is based on space purchase and time it is run called?
White space
Open rate
Set
Blind headline
11. what is a classified ad that contains a photo called?
Classified display advertisement
Caption
Selling idea first
Click-throughs
12. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Urgent
House list
Aerial Banner
13. Finding the right person for the role
Off camera
Adese
Jingle
Casting
14. Your competitor's customers
Simple
Body copy
Response list
Photoboard
15. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Compiled list
Caption
Repeating
Scenes
16. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Phone number
Vignette
Scenes
17. Small - often rectangular shaped graphic that appears at the top of a webpage.
Soundtrack of TV
Banner ad
Sound effects
Aerial Banner
18. What is the type of rate that is the same amount charge however long it is run?
Blind headline
Story board
Flat rate
Poster panel
19. A headline that is straightforward and informative and leads to some kind of action
Pyramid style
Classified display advertisement
Vignette
Direct-action headline
20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Attention
Urgent
Television script
21. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Vignette
leads which lead to sales
Vignette
Internet Advertising
22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Collateral materials
Television script
Schedule
Banner ad
23. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
In-town billboards size
Headline
Letter
24. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Incentives
Storyboard
Urgent
F
25. If direct mail does not so much generate sales - what does it instead generate?
Magalog
12
In-town billboards size
leads which lead to sales
26. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Direct-action headline
Voice-over
House list
24
27. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
70
Letter
On location
Closing pararaph
28. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Support Copy
Subheads
Facilitators
Photoboard
29. Image that conveys the heart of the concept
Your-name-here copy
Caption
Key visual
Key words
30. Commercials are planned with segments of action that occur in a single location
Photoboard
Soundtrack of TV
Scenes
Store history
31. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Pace
Captions
Support Copy
32. The written version of a television commercial specifying all the video and audio information
Scenario
Brag-and-boast copy
Theater of the mind
Television script
33. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Key words
Stick to time
Sell product
Facilitators
34. What is the method by which the customer responds called?
Response device
Image transfer
Off camera
Billboards
35. Commercials shot outside the studio
In-town billboards size
Blind headline
Store history
On location
36. Another word of email ads - Use with caution
Sound effects
Inserts
Spam
Short life span
37. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Adese
Transit advertising
Straight
Underlines
38. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Magalog
leads which lead to sales
Voice-over
39. Types of billboards: _______ and electronic
Key visual
Poster panel
Blind headline
Underlines
40. 2 1/4:1 - ratio of ___________
In-town billboards size
3 to 6
Pace
Caption
41. Text used to set the stage and lead into the headline of the copy
Vignette
Lists
Overlines
Straight
42. What kind of radio ad strives for believability?
Key words
Hope
Beginning or in the middle
Dialogue
43. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Magalog
Forgettability
F
Simple
44. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Facilitators
Poster panel
Adese
45. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Banner ad
Brag-and-boast copy
Simple
Magalog
46. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Brag-and-boast copy
Voice-over
24
White space
47. Other tips for Radio: ________ - Schedule wisely - Give all info
Phone number
Subheads
Jingle
Stick to time
48. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Response device
Your-name-here copy
Talent
Key visual
49. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Attention
Urgent
Direct mail letter
50. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Inserts
Direct mail letter
Direct Mail Advertising
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