Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Other tips for Radio: ________ - Schedule wisely - Give all info






2. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






3. Image that conveys the heart of the concept






4. Where is the best palce to put the legal copy of the radio ad?






5. In television - a voice that is coming from an unseen speaker






6. Finding the right person for the role






7. A series of frames sketched to illustrate how the story line will develop






8. The written version of a television commercial specifying all the video and audio information






9. The visual of the ______________ include: headline - lead - sight bites






10. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






11. An indirect headline that gives little information






12. A constructed setting in which the action of a commercial takes place






13. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






14. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






15. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






16. Another word of email ads - Use with caution






17. If direct mail does not so much generate sales - what does it instead generate?






18. People who appear in television commercials






19. Which part of the AIPI formula is the longest portion of radio ad?






20. How fast or slow the action progresses in a commercial






21. How many percent of a newspaper is made up of ads?






22. What does POP stand for?






23. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






24. Dont be redundant - Voice over should match on screen type - Dont use too many words






25. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






26. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






27. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






28. what is a classified ad that contains a photo called?






29. List of contacts that you purchase from companies that put these lists together






30. Customers who have already bought from you






31. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






32. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






33. In which part of the AIPI formula should you repeat the prodcut and company name?






34. Headlines that aim to capture attention although they might not provide much information






35. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






36. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






37. What is the method by which the customer responds called?






38. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






39. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






40. How many inches wide total is a double newspaper page?






41. Type that is set in larger sizes that is used to attract the reader's attention






42. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






43. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






44. Commercials are planned with segments of action that occur in a single location






45. Types of _____________:pop-out coupons and poin-of purchase






46. What way of presenting a TV ad uses pictures and words?






47. 3:1 or 4:1 - ratio of _____________






48. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






49. Types of ___________: buses - bus benches - bus stop shelters






50. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards