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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the type of rate that is the same amount charge however long it is run?






2. A series of frames sketched to illustrate how the story line will develop






3. The title of an ad; it is display copy set in large type to get the reader's attention






4. Headlines that aim to capture attention although they might not provide much information






5. If direct mail does not so much generate sales - what does it instead generate?






6. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






7. Self important copy that focuses on the company rather than the consumer






8. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






9. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






10. What does POP stand for?






11. Types of billboards: _______ and electronic






12. What should be put last in the radio ad?






13. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






14. What kind of radio ad strives for believability?






15. The visual of the ______________ include: headline - lead - sight bites






16. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






17. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






18. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






19. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






20. Where is the best palce to put the legal copy of the radio ad?






21. A constructed setting in which the action of a commercial takes place






22. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






23. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






24. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






25. The first line or paragraph of the body copy that is used to stimulate the reader's interest






26. A mockup of a television commercial that uses still photos for the frames






27. In what shape do people view internet ads?






28. What is the type of rate that is based on space purchase and time it is run called?






29. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






30. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






31. 2 1/4:1 - ratio of ___________






32. Finding the right person for the role






33. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






34. An indirect headline that gives little information






35. How many inches wide is a typical newspaper column?






36. Other tips for Radio: ________ - Schedule wisely - Give all info






37. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






38. A written version of a radio commercial used to produce the commercial






39. The written version of a television commercial specifying all the video and audio information






40. In which part of the AIPI formula should you repeat the prodcut and company name?






41. All copywriting and all of advertisig is about giving _______.






42. People who appear in television commercials






43. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






44. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






45. A word or phrase typed into a search engine to find websites relevant to a certain topic






46. Commercials shot outside the studio






47. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






48. A concluding line that tells people how to buy the product






49. A headline that is straightforward and informative and leads to some kind of action






50. Test used to elaborate on the idea in the headline and serve as a transition in the body copy







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Can you answer 50 questions in 15 minutes?


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