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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Overlines
Internet Advertising
Vignette
3 to 6
2. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Headline
Lead paragraph
Schedule
Casting
3. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
12
Scenario
Indirect-action headline
Back translation
4. If direct mail does not so much generate sales - what does it instead generate?
Image transfer
leads which lead to sales
Dead
Sweetener
5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Aerial Banner
6
Attention
Customer commitment
6. 2 fold message of newspaper ad: _____ - sell at a particular store
Underlines
Sell product
Soundtrack of TV
Beginning or in the middle
7. The act of clicking on a button on a website that takes the viewer to a different website
Compiled list
Response device
Adese
Click-throughs
8. A concluding line that tells people how to buy the product
Call to action
Middle
Immediate Response
Letter
9. Type that is set in larger sizes that is used to attract the reader's attention
Click-throughs
Blind headline
Repeating
Display copy
10. In radio advertising - the story is visualized in the listener's imagination
Omnipresence
Lead paragraph
Theater of the mind
12
11. In what shape do people view internet ads?
Sound effects
F
Jingle
Short life span
12. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
On location
Inserts
Direct Mail Advertising
House list
13. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Talent
In-town billboards size
Flat rate
14. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Internet Advertising
Story board
Television script
Attention
15. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Headline
Inserts
Image transfer
16. How fast or slow the action progresses in a commercial
Pace
Photoboard
Open rate
Pyramid style
17. What does POP stand for?
Point-of-purchase
Radio script
Vignette
Present sales message
18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Casting
Aerial Banner
Humor and emotion
Forgettability
19. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Scenario
Email
Testimonials
Urgent
20. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Selling idea first
Omnipresence
Caption
Collateral materials
21. Customers who have already bought from you
Subheads
House list
Dead
Magalog
22. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Hope
4
12
23. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Television script
Short life span
Beginning or in the middle
Phone number
24. How many inches wide total is a double newspaper page?
Theater of the mind
24
Straight
Selling idea first
25. The text of the message
Lead paragraph
Scenario
Body copy
Display copy
26. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Open rate
Billboards
Closing pararaph
Attention
27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Compiled list
4
Store history
Simple
28. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Simple
Beginning or in the middle
Dialogue
29. A written version of a radio commercial used to produce the commercial
Dead
Click-throughs
Radio script
Subheads
30. What kind of radio ad often includes obsurd situations?
Repeating
Subheads
Dramatized
Scenario
31. Types of ___________: buses - bus benches - bus stop shelters
leads which lead to sales
Transit advertising
Inserts
Identify advertiser or product
32. Where is the best palce to put the legal copy of the radio ad?
Beginning or in the middle
Forgettability
Middle
Brag-and-boast copy
33. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Billboards
Letter
House list
Vignette
34. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Call-outs
Set
Talent
35. Text that explains what is happening in a corresponding photo or illustration
Collateral materials
Captions
Beginning or in the middle
Talent
36. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Television script
Schedule
leads which lead to sales
Wall Mural
37. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Vignette
Sight bites
Set
Photoboard
38. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Open rate
24
Selling idea first
Story board
39. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Dialogue
Customer commitment
Compiled list
40. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Straight
Vignette
Point-of-purchase
Radio script
41. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Voice-over
Present sales message
Facilitators
Vignette
42. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Set
Dead
Sound effects
43. How many percent of a newspaper is made up of ads?
Brag-and-boast copy
70
In-store advertising
24
44. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
F
On location
Collateral materials
Image transfer
45. 2 1/4:1 - ratio of ___________
Phone number
In-town billboards size
Schedule
Talent
46. Finding the right person for the role
Identify advertiser or product
Casting
Navigation
70
47. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Simple
Underlines
Sell product
Flat rate
48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Caption
Interstate billboards size
Voice-over
Simple
49. commercials set to music
Aerial Banner
Repeating
Jingle
Schedule
50. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Response device
In-town billboards size
3 to 6