Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






2. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






3. In radio advertising - the story is visualized in the listener's imagination






4. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






5. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






6. The visual of the ______________ include: headline - lead - sight bites






7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






8. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






9. Commercials shot outside the studio






10. How many inches wide is a typical newspaper column?






11. If direct mail does not so much generate sales - what does it instead generate?






12. In what shape do people view internet ads?






13. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






14. What is the type of rate that is the same amount charge however long it is run?






15. The written version of a television commercial specifying all the video and audio information






16. A block of text separate from the main display copy and headline where the idea is presented






17. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






18. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






19. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






20. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






21. The act of clicking on a button on a website that takes the viewer to a different website






22. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






23. What way of presenting a TV ad uses pictures and words?






24. How many more times are electronic billboards more effective than poster panels?






25. Your competitor's customers






26. Another word of email ads - Use with caution






27. Types of TV commercials Demonstration: Story - or Both - ________






28. Headlines that aim to capture attention although they might not provide much information






29. commercials set to music






30. Which part of the AIPI formula is the longest portion of radio ad?






31. People who appear in television commercials






32. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






33. The text of the message






34. Presenting TV ads to others: Story board - Script - __________






35. 2 1/4:1 - ratio of ___________






36. Types of _____________:pop-out coupons and poin-of purchase






37. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






39. A series of frames sketched to illustrate how the story line will develop






40. Types of billboards: _______ and electronic






41. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






42. What kind of radio ad strives for believability?






43. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






44. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






45. Other tips for Radio: ________ - Schedule wisely - Give all info






46. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






47. 3:1 or 4:1 - ratio of _____________






48. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






49. Commercials are planned with segments of action that occur in a single location






50. A headline that is straightforward and informative and leads to some kind of action