Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?






2. A block of text separate from the main display copy and headline where the idea is presented






3. How many pages is the typical direct mail ad?






4. What is the type of rate that is the same amount charge however long it is run?






5. Text that explains what is happening in a corresponding photo or illustration






6. A headline that is straightforward and informative and leads to some kind of action






7. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






8. Dont be redundant - Voice over should match on screen type - Dont use too many words






9. How fast or slow the action progresses in a commercial






10. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






11. Types of ___________: buses - bus benches - bus stop shelters






12. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






13. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






14. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






15. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






16. commercials set to music






17. 2 fold message of newspaper ad: _____ - sell at a particular store






18. What kind of radio ad strives for believability?






19. What is the method by which the customer responds called?






20. The visual of the ______________ include: headline - lead - sight bites






21. Finding the right person for the role






22. 3:1 or 4:1 - ratio of _____________






23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






24. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






25. In television - a voice that is coming from an unseen speaker






26. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






27. Commercials shot outside the studio






28. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






29. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






30. What should be put last in the radio ad?






31. In which part of the AIPI formula should you repeat the prodcut and company name?






32. A written version of a radio commercial used to produce the commercial






33. Types of TV commercials Demonstration: Story - or Both - ________






34. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






35. A concluding line that tells people how to buy the product






36. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






37. Type that is set in larger sizes that is used to attract the reader's attention






38. Commercials are planned with segments of action that occur in a single location






39. How many words should there be on a billboard?






40. List of contacts that you purchase from companies that put these lists together






41. How many percent of a newspaper is made up of ads?






42. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






43. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






44. what is a classified ad that contains a photo called?






45. Customers who have already bought from you






46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






47. How many inches wide total is a double newspaper page?






48. Other tips for Radio: ________ - Schedule wisely - Give all info






49. Where is the best palce to put the legal copy of the radio ad?






50. Another word of email ads - Use with caution