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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Flat rate
Indirect-action headline
Spam
2. What does POP stand for?
Underlines
Point-of-purchase
Spam
Sight bites
3. An indirect headline that gives little information
4
Back translation
Blind headline
Direct Mail Advertising
4. If direct mail does not so much generate sales - what does it instead generate?
Store history
Photoboard
leads which lead to sales
70
5. 2 1/4:1 - ratio of ___________
In-town billboards size
Television script
Dead
Sound effects
6. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Lead paragraph
Captions
Underlines
Voice-over
7. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Story board
Support Copy
Indirect-action headline
8. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Short life span
Back translation
Inserts
Email
9. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Key words
Sell product
Subheads
10. Headlines that aim to capture attention although they might not provide much information
Click-throughs
Classified display advertisement
Indirect-action headline
Short life span
11. 2 kinds of __________: free gift and bonus items
Click-throughs
Incentives
Tone of voice
Underlines
12. People who appear in television commercials
Interstate billboards size
Repeating
Image transfer
Talent
13. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Direct-action headline
Blind headline
Collateral materials
Key frame
14. A block of text separate from the main display copy and headline where the idea is presented
Scenes
Interstate billboards size
Dramatized
Call-outs
15. How many pages is the typical direct mail ad?
70
Schedule
4
Letter
16. In television - a voice that is coming from an unseen speaker
Photoboard
Vignette
Off camera
Flat rate
17. A constructed setting in which the action of a commercial takes place
Set
Testimonials
Compiled list
Classified display advertisement
18. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Pyramid style
Omnipresence
Indirect-action headline
Body copy
19. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Middle
Aerial Banner
Identify advertiser or product
Repeating
20. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Aerial Banner
Set
White space
21. Other tips for Radio: ________ - Schedule wisely - Give all info
Stick to time
Key frame
Forgettability
Body copy
22. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Captions
Incentives
Inserts
Straight
23. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
3 to 6
Interstate billboards size
On location
Navigation
24. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
In-store advertising
Attention
Poster panel
Your-name-here copy
25. Self important copy that focuses on the company rather than the consumer
70
Storyboard
Brag-and-boast copy
White space
26. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Short life span
Your-name-here copy
Key visual
Facilitators
27. What is the method by which the customer responds called?
Closing pararaph
Blind headline
Response device
70
28. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Click-throughs
Overlines
Direct mail letter
Customer commitment
29. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Television script
Direct-action headline
3 to 6
30. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Humor and emotion
Sound effects
Banner ad
Wall Mural
31. Where should legal copy be buried in the radio ad?
Selling idea first
Beginning or in the middle
Store history
Scenes
32. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Call-outs
Talent
Vignette
33. What kind of radio ad often includes obsurd situations?
Support Copy
Forgettability
Dramatized
Middle
34. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Television script
Sight bites
In-store advertising
Store history
35. A headline that is straightforward and informative and leads to some kind of action
F
Body copy
Direct-action headline
Omnipresence
36. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Urgent
Adese
Email
leads which lead to sales
37. What is the type of rate that is the same amount charge however long it is run?
Key visual
Subheads
Flat rate
Navigation
38. Presenting TV ads to others: Story board - Script - __________
Internet Advertising
Scenario
leads which lead to sales
Brag-and-boast copy
39. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Scenes
Indirect-action headline
Display copy
40. In which part of the AIPI formula should you repeat the prodcut and company name?
In-store advertising
Identify advertiser or product
Transit advertising
Storyboard
41. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Selling idea first
leads which lead to sales
Repeating
Banner ad
42. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Sight bites
Vignette
4
Scenario
43. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Captions
Identify advertiser or product
Urgent
Closing pararaph
44. The written version of a television commercial specifying all the video and audio information
Response list
Lists
Present sales message
Television script
45. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Beginning or in the middle
Urgent
Overlines
Lists
46. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
In-town billboards size
Testimonials
Subheads
Simple
47. What kind of radio ad strives for believability?
Sound effects
Body copy
Back translation
Dialogue
48. How many more times are electronic billboards more effective than poster panels?
White space
6
Support Copy
Underlines
49. Small - often rectangular shaped graphic that appears at the top of a webpage.
Overlines
Banner ad
In-store advertising
Customer commitment
50. Commercials shot outside the studio
Dramatized
On location
Lead paragraph
leads which lead to sales