Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. commercials set to music






2. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






3. How fast or slow the action progresses in a commercial






4. 3:1 or 4:1 - ratio of _____________






5. An indirect headline that gives little information






6. Where should legal copy be buried in the radio ad?






7. A constructed setting in which the action of a commercial takes place






8. Image that conveys the heart of the concept






9. How many inches wide is a typical newspaper column?






10. Your competitor's customers






11. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






12. How many inches wide total is a double newspaper page?






13. In which part of the AIPI formula should you repeat the prodcut and company name?






14. Headlines that aim to capture attention although they might not provide much information






15. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






16. Commercials are planned with segments of action that occur in a single location






17. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






18. What kind of radio ad strives for believability?






19. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






20. A series of frames sketched to illustrate how the story line will develop






21. A written version of a radio commercial used to produce the commercial






22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






23. Type that is set in larger sizes that is used to attract the reader's attention






24. What does POP stand for?






25. In radio advertising - the story is visualized in the listener's imagination






26. Small - often rectangular shaped graphic that appears at the top of a webpage.






27. In television - a voice that is coming from an unseen speaker






28. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






29. Where is the best palce to put the legal copy of the radio ad?






30. How many percent of a newspaper is made up of ads?






31. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






32. Presenting TV ads to others: Story board - Script - __________






33. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






34. How many pages is the typical direct mail ad?






35. A mockup of a television commercial that uses still photos for the frames






36. Formula writing that uses cliches - generalities - stock phrases - and superlatives






37. What is the type of rate that is based on space purchase and time it is run called?






38. what is a classified ad that contains a photo called?






39. Types of billboards: _______ and electronic






40. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






42. Other tips for Radio: ________ - Schedule wisely - Give all info






43. Dont be redundant - Voice over should match on screen type - Dont use too many words






44. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






45. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






46. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






47. What way of presenting a TV ad uses pictures and words?






48. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






49. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






50. Ad copy is written as a conversation or an announcement and the voices carry emotional cues