Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial






2. A concluding line that tells people how to buy the product






3. In television - a voice that is coming from an unseen speaker






4. 2 1/4:1 - ratio of ___________






5. what is a classified ad that contains a photo called?






6. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






7. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






8. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






9. A written version of a radio commercial used to produce the commercial






10. The written version of a television commercial specifying all the video and audio information






11. What is the type of rate that is the same amount charge however long it is run?






12. Commercials shot outside the studio






13. A word or phrase typed into a search engine to find websites relevant to a certain topic






14. Internet ad copy should be written with most important information on top






15. 2 kinds of __________: free gift and bonus items






16. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






17. What should be put last in the radio ad?






18. The visual of the ______________ include: headline - lead - sight bites






19. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






20. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






21. Dont be redundant - Voice over should match on screen type - Dont use too many words






22. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






23. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






24. Self important copy that focuses on the company rather than the consumer






25. In what shape do people view internet ads?






26. Limitations to Radio: Cannot show product - __________ - difficult to test success






27. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






28. How many more times are electronic billboards more effective than poster panels?






29. Your competitor's customers






30. 2 fold message of newspaper ad: _____ - sell at a particular store






31. What kind of radio ad often includes obsurd situations?






32. List of contacts that you purchase from companies that put these lists together






33. What does POP stand for?






34. Image that conveys the heart of the concept






35. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






36. What kind of radio ad strives for believability?






37. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






38. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






39. Where is the best palce to put the legal copy of the radio ad?






40. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






41. The title of an ad; it is display copy set in large type to get the reader's attention






42. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






43. The text of the message






44. Customers who have already bought from you






45. A block of text separate from the main display copy and headline where the idea is presented






46. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






47. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






48. Presenting TV ads to others: Story board - Script - __________






49. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






50. A constructed setting in which the action of a commercial takes place






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests