Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A constructed setting in which the action of a commercial takes place






2. What is the method by which the customer responds called?






3. A block of text separate from the main display copy and headline where the idea is presented






4. Commercials are planned with segments of action that occur in a single location






5. Where is the best palce to put the legal copy of the radio ad?






6. Types of billboards: _______ and electronic






7. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






8. Another word of email ads - Use with caution






9. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






10. Your competitor's customers






11. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






12. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






13. Where should legal copy be buried in the radio ad?






14. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






15. Presenting TV ads to others: Story board - Script - __________






16. Image that conveys the heart of the concept






17. In radio advertising - the story is visualized in the listener's imagination






18. Types of ___________: buses - bus benches - bus stop shelters






19. The visual of the ______________ include: headline - lead - sight bites






20. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






21. How fast or slow the action progresses in a commercial






22. Which part of the AIPI formula is the longest portion of radio ad?






23. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






24. Formula writing that uses cliches - generalities - stock phrases - and superlatives






25. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






26. What kind of radio ad strives for believability?






27. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






28. Types of _____________:pop-out coupons and poin-of purchase






29. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






30. Type that is set in larger sizes that is used to attract the reader's attention






31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






32. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






33. Something that gives customers one more reason to purchase your product






34. In television - a voice that is coming from an unseen speaker






35. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






36. what is a classified ad that contains a photo called?






37. The first line or paragraph of the body copy that is used to stimulate the reader's interest






38. What is the type of rate that is based on space purchase and time it is run called?






39. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






40. Dont be redundant - Voice over should match on screen type - Dont use too many words






41. In what shape do people view internet ads?






42. What kind of radio ad often includes obsurd situations?






43. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






44. A series of frames sketched to illustrate how the story line will develop






45. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






46. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






47. Finding the right person for the role






48. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






49. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






50. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things