Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 fold message of newspaper ad: _____ - sell at a particular store






2. Self important copy that focuses on the company rather than the consumer






3. 2 1/4:1 - ratio of ___________






4. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






5. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






7. Type that is set in larger sizes that is used to attract the reader's attention






8. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






9. Customers who have already bought from you






10. The text of the message






11. A mockup of a television commercial that uses still photos for the frames






12. Where is the best palce to put the legal copy of the radio ad?






13. In which part of the AIPI formula should you repeat the prodcut and company name?






14. How many inches wide is a typical newspaper column?






15. An indirect headline that gives little information






16. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






17. Image that conveys the heart of the concept






18. The visual of the ______________ include: headline - lead - sight bites






19. What way of presenting a TV ad uses pictures and words?






20. Something that gives customers one more reason to purchase your product






21. What is the type of rate that is based on space purchase and time it is run called?






22. The first line or paragraph of the body copy that is used to stimulate the reader's interest






23. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






24. Headlines that aim to capture attention although they might not provide much information






25. Small - often rectangular shaped graphic that appears at the top of a webpage.






26. Where should legal copy be buried in the radio ad?






27. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






28. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






29. Text used to set the stage and lead into the headline of the copy






30. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






32. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






33. Finding the right person for the role






34. The written version of a television commercial specifying all the video and audio information






35. Limitations to Radio: Cannot show product - __________ - difficult to test success






36. Commercials shot outside the studio






37. What does POP stand for?






38. commercials set to music






39. A written version of a radio commercial used to produce the commercial






40. How fast or slow the action progresses in a commercial






41. How many inches wide total is a double newspaper page?






42. In radio advertising - the story is visualized in the listener's imagination






43. Internet ad copy should be written with most important information on top






44. Types of billboards: _______ and electronic






45. A constructed setting in which the action of a commercial takes place






46. What is the method by which the customer responds called?






47. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






48. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






50. List of contacts that you purchase from companies that put these lists together