SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Display copy
Hope
Television script
Key frame
2. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Stick to time
70
Adese
3. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Subheads
Lead paragraph
Billboards
Display copy
4. The visual of the ______________ include: headline - lead - sight bites
Aerial Banner
House list
Blind headline
Direct mail letter
5. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Facilitators
Scenes
Dead
6. Another word of email ads - Use with caution
Brag-and-boast copy
Underlines
Magalog
Spam
7. All copywriting and all of advertisig is about giving _______.
Interstate billboards size
Hope
F
Talent
8. Your competitor's customers
Direct-action headline
Response list
Interstate billboards size
Navigation
9. Types of TV commercials Demonstration: Story - or Both - ________
Hope
Middle
Testimonials
Sell product
10. In which part of the AIPI formula should you repeat the prodcut and company name?
24
Identify advertiser or product
Urgent
Headline
11. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Customer commitment
Classified display advertisement
Call-outs
Urgent
12. Other tips for Radio: ________ - Schedule wisely - Give all info
Underlines
Photoboard
Key words
Stick to time
13. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Direct-action headline
Lead paragraph
Back translation
Lists
14. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Tone of voice
Internet Advertising
Magalog
Simple
15. A block of text separate from the main display copy and headline where the idea is presented
Poster panel
Call-outs
Lists
Vignette
16. The first line or paragraph of the body copy that is used to stimulate the reader's interest
On location
Lead paragraph
Immediate Response
Billboards
17. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Tone of voice
Schedule
Beginning or in the middle
Display copy
18. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
12
Tone of voice
Blind headline
Call-outs
19. A mockup of a television commercial that uses still photos for the frames
Simple
Banner ad
Omnipresence
Photoboard
20. What is the method by which the customer responds called?
Navigation
Response device
Tone of voice
Banner ad
21. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Dramatized
Key visual
Photoboard
Email
22. What is the type of rate that is the same amount charge however long it is run?
Customer commitment
Blind headline
Flat rate
12
23. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Forgettability
Underlines
Attention
Selling idea first
24. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
Your-name-here copy
Straight
Key words
25. Small - often rectangular shaped graphic that appears at the top of a webpage.
Response device
Dramatized
Banner ad
Sound effects
26. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Your-name-here copy
Caption
Sight bites
Adese
27. A written version of a radio commercial used to produce the commercial
Middle
Pace
Direct Mail Advertising
Radio script
28. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
On location
White space
Store history
Direct Mail Advertising
29. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Middle
Internet Advertising
3 to 6
Body copy
30. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Hope
Billboards
Support Copy
Back translation
31. What does POP stand for?
Underlines
Story board
Sight bites
Point-of-purchase
32. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Underlines
Customer commitment
Phone number
33. Where should legal copy be buried in the radio ad?
Story board
Beginning or in the middle
leads which lead to sales
Attention
34. An indirect headline that gives little information
Photoboard
Soundtrack of TV
Blind headline
Caption
35. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Direct Mail Advertising
Flat rate
Humor and emotion
Response list
36. what is a classified ad that contains a photo called?
Classified display advertisement
Theater of the mind
Talent
Scenes
37. Commercials shot outside the studio
12
Spam
On location
Open rate
38. Types of billboards: _______ and electronic
6
Poster panel
F
Humor and emotion
39. How many inches wide total is a double newspaper page?
Set
24
Classified display advertisement
Compiled list
40. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Lead paragraph
Attention
Key frame
41. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Back translation
Captions
Caption
Key frame
42. Presenting TV ads to others: Story board - Script - __________
Direct-action headline
Casting
Scenario
Body copy
43. What kind of radio ad strives for believability?
Dialogue
Spam
Tone of voice
Classified display advertisement
44. Lifelike imitations of sounds
Sound effects
Testimonials
Dead
Blind headline
45. In television - a voice that is coming from an unseen speaker
Off camera
Casting
leads which lead to sales
Store history
46. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Brag-and-boast copy
Your-name-here copy
Poster panel
Stick to time
47. 2 kinds of __________: free gift and bonus items
Urgent
24
Click-throughs
Incentives
48. How many words should there be on a billboard?
Adese
3 to 6
Customer commitment
Stick to time
49. A constructed setting in which the action of a commercial takes place
Spam
Set
Point-of-purchase
Lists
50. Something that gives customers one more reason to purchase your product
Sweetener
Off camera
Response device
Display copy