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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The title of an ad; it is display copy set in large type to get the reader's attention
Aerial Banner
Radio script
Storyboard
Headline
2. Finding the right person for the role
In-town billboards size
Compiled list
Casting
Flat rate
3. What is the type of rate that is the same amount charge however long it is run?
Flat rate
Vignette
Sweetener
Voice-over
4. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Immediate Response
Phone number
Brag-and-boast copy
5. Types of ___________: buses - bus benches - bus stop shelters
Direct Mail Advertising
Transit advertising
Flat rate
Set
6. 2 kinds of __________: free gift and bonus items
Support Copy
Incentives
24
6
7. Commercials are planned with segments of action that occur in a single location
Wall Mural
Dialogue
Urgent
Scenes
8. The text of the message
Urgent
In-store advertising
Dramatized
Body copy
9. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Direct-action headline
Key frame
Immediate Response
Repeating
10. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Subheads
Lead paragraph
6
Magalog
11. What kind of radio ad strives for believability?
Lists
Email
Dialogue
Sight bites
12. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Immediate Response
Aerial Banner
3 to 6
13. Lifelike imitations of sounds
6
Sound effects
Transit advertising
Scenario
14. What way of presenting a TV ad uses pictures and words?
Tone of voice
Blind headline
Story board
Call-outs
15. All copywriting and all of advertisig is about giving _______.
F
Direct mail letter
Classified display advertisement
Hope
16. Something that gives customers one more reason to purchase your product
Sweetener
Vignette
24
Key visual
17. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Casting
Internet Advertising
Sound effects
House list
18. How fast or slow the action progresses in a commercial
House list
Pace
leads which lead to sales
Theater of the mind
19. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Tone of voice
Classified display advertisement
Omnipresence
Call-outs
20. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Direct Mail Advertising
Captions
Letter
Image transfer
21. In what shape do people view internet ads?
Caption
F
Direct Mail Advertising
In-store advertising
22. The act of clicking on a button on a website that takes the viewer to a different website
F
Casting
Click-throughs
Compiled list
23. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Casting
Vignette
Open rate
24. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Brag-and-boast copy
Vignette
Hope
Storyboard
25. A written version of a radio commercial used to produce the commercial
Radio script
Key frame
Schedule
Caption
26. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Omnipresence
Scenario
On location
Sight bites
27. Where is the best palce to put the legal copy of the radio ad?
Middle
In-town billboards size
Your-name-here copy
Humor and emotion
28. A concluding line that tells people how to buy the product
Call to action
Middle
In-store advertising
Blind headline
29. Other tips for Radio: ________ - Schedule wisely - Give all info
Body copy
Television script
Stick to time
Off camera
30. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Jingle
Direct mail letter
Back translation
Tone of voice
31. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Sweetener
Straight
Facilitators
Store history
32. Small - often rectangular shaped graphic that appears at the top of a webpage.
Omnipresence
Facilitators
Captions
Banner ad
33. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Repeating
Call to action
Lead paragraph
34. A mockup of a television commercial that uses still photos for the frames
In-town billboards size
Repeating
Photoboard
Sell product
35. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Closing pararaph
Sound effects
Tone of voice
White space
36. Which part of the AIPI formula is the longest portion of radio ad?
Internet Advertising
Present sales message
Immediate Response
Attention
37. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Schedule
leads which lead to sales
Image transfer
6
38. 3:1 or 4:1 - ratio of _____________
Selling idea first
Interstate billboards size
Adese
6
39. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Talent
Brag-and-boast copy
Scenes
40. List of contacts that you purchase from companies that put these lists together
Identify advertiser or product
Middle
Television script
Compiled list
41. In radio advertising - the story is visualized in the listener's imagination
Closing pararaph
Email
4
Theater of the mind
42. How many inches wide total is a double newspaper page?
Sight bites
Sell product
In-store advertising
24
43. Customers who have already bought from you
Overlines
House list
F
Your-name-here copy
44. Internet ad copy should be written with most important information on top
Middle
Pace
Pyramid style
4
45. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
House list
Transit advertising
Response list
46. What does POP stand for?
Closing pararaph
Point-of-purchase
Image transfer
Testimonials
47. Presenting TV ads to others: Story board - Script - __________
Back translation
Talent
Letter
Scenario
48. If direct mail does not so much generate sales - what does it instead generate?
Image transfer
Internet Advertising
leads which lead to sales
Photoboard
49. People who appear in television commercials
Casting
Subheads
Talent
Jingle
50. In which part of the AIPI formula should you repeat the prodcut and company name?
Adese
Response device
In-store advertising
Identify advertiser or product