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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An indirect headline that gives little information
Blind headline
Vignette
In-town billboards size
Testimonials
2. The written version of a television commercial specifying all the video and audio information
Overlines
Your-name-here copy
Television script
Direct Mail Advertising
3. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Forgettability
Immediate Response
Customer commitment
4. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Jingle
Dead
In-town billboards size
Click-throughs
5. The text of the message
Customer commitment
Flat rate
Testimonials
Body copy
6. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
Present sales message
Sound effects
Sight bites
7. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Subheads
Repeating
Call-outs
Aerial Banner
8. If direct mail does not so much generate sales - what does it instead generate?
Click-throughs
Vignette
Key visual
leads which lead to sales
9. What is the type of rate that is the same amount charge however long it is run?
Flat rate
Television script
Theater of the mind
Scenes
10. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Phone number
Scenario
Spam
11. 3:1 or 4:1 - ratio of _____________
Tone of voice
Billboards
Interstate billboards size
F
12. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sight bites
Display copy
Immediate Response
Testimonials
13. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Key visual
Forgettability
Banner ad
14. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Lists
Key frame
Facilitators
Spam
15. A constructed setting in which the action of a commercial takes place
Set
Simple
Banner ad
Attention
16. In what shape do people view internet ads?
Blind headline
F
Omnipresence
Point-of-purchase
17. Commercials shot outside the studio
Hope
Underlines
On location
Captions
18. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Straight
Testimonials
Vignette
Key words
19. The visual of the ______________ include: headline - lead - sight bites
Jingle
Testimonials
Direct mail letter
Open rate
20. How many pages is the typical direct mail ad?
4
Vignette
Beginning or in the middle
Tone of voice
21. Internet ad copy should be written with most important information on top
Pyramid style
Off camera
Key visual
Radio script
22. Self important copy that focuses on the company rather than the consumer
Storyboard
Spam
Brag-and-boast copy
Navigation
23. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Image transfer
Compiled list
Television script
24. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Pace
Facilitators
Transit advertising
Overlines
25. Which part of the AIPI formula is the longest portion of radio ad?
Image transfer
Present sales message
Vignette
Captions
26. Where should legal copy be buried in the radio ad?
Display copy
Inserts
Sight bites
Beginning or in the middle
27. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Banner ad
Support Copy
Spam
On location
28. Something that gives customers one more reason to purchase your product
Sweetener
Phone number
4
Repeating
29. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Overlines
Facilitators
Billboards
Call-outs
30. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Overlines
Beginning or in the middle
F
31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Inserts
Short life span
Sweetener
Beginning or in the middle
32. List of contacts that you purchase from companies that put these lists together
Schedule
Overlines
Click-throughs
Compiled list
33. Small - often rectangular shaped graphic that appears at the top of a webpage.
Customer commitment
Incentives
Banner ad
Pace
34. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Key frame
3 to 6
Tone of voice
Adese
35. Commercials are planned with segments of action that occur in a single location
Indirect-action headline
Scenes
Immediate Response
Response list
36. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Key words
White space
Straight
Spam
37. What kind of radio ad often includes obsurd situations?
Dramatized
Sell product
Display copy
Tone of voice
38. Lifelike imitations of sounds
Sound effects
Immediate Response
Forgettability
Call-outs
39. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
3 to 6
Body copy
Overlines
40. How many percent of a newspaper is made up of ads?
Indirect-action headline
Facilitators
70
Soundtrack of TV
41. People who appear in television commercials
Aerial Banner
Letter
Talent
Store history
42. Types of _____________:pop-out coupons and poin-of purchase
Brag-and-boast copy
In-store advertising
Photoboard
Story board
43. Where is the best palce to put the legal copy of the radio ad?
Vignette
Dialogue
Middle
Urgent
44. What way of presenting a TV ad uses pictures and words?
24
Direct-action headline
Story board
On location
45. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
House list
Storyboard
Radio script
46. Dont be redundant - Voice over should match on screen type - Dont use too many words
Simple
Soundtrack of TV
In-store advertising
Store history
47. A headline that is straightforward and informative and leads to some kind of action
Internet Advertising
Photoboard
Inserts
Direct-action headline
48. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
12
Underlines
Click-throughs
Off camera
49. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Direct mail letter
4
Soundtrack of TV
Closing pararaph
50. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
House list
Customer commitment
Immediate Response
Direct mail letter