SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Vignette
Subheads
Support Copy
2. Type that is set in larger sizes that is used to attract the reader's attention
Immediate Response
Story board
24
Display copy
3. What way of presenting a TV ad uses pictures and words?
Key frame
Omnipresence
Story board
Point-of-purchase
4. The written version of a television commercial specifying all the video and audio information
Phone number
Inserts
Sell product
Television script
5. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Store history
Key frame
Vignette
Set
6. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Body copy
Your-name-here copy
Store history
Dead
7. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Dead
Direct-action headline
Straight
Voice-over
8. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Key visual
Store history
Key frame
Pyramid style
9. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
Vignette
Schedule
12
10. A constructed setting in which the action of a commercial takes place
In-town billboards size
Off camera
Set
Dialogue
11. what is a classified ad that contains a photo called?
Middle
Classified display advertisement
Present sales message
On location
12. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
3 to 6
Captions
In-town billboards size
13. 3:1 or 4:1 - ratio of _____________
Attention
70
Interstate billboards size
Jingle
14. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
Incentives
Jingle
In-store advertising
15. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sight bites
Support Copy
Display copy
Casting
16. Commercials shot outside the studio
Sell product
On location
Transit advertising
Your-name-here copy
17. Other tips for Radio: ________ - Schedule wisely - Give all info
Stick to time
Email
Direct-action headline
Phone number
18. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Click-throughs
Response device
3 to 6
19. A written version of a radio commercial used to produce the commercial
Radio script
Letter
In-town billboards size
Support Copy
20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Back translation
leads which lead to sales
Closing pararaph
Compiled list
21. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Photoboard
Simple
12
Casting
22. Limitations to Radio: Cannot show product - __________ - difficult to test success
White space
House list
Forgettability
Your-name-here copy
23. Small - often rectangular shaped graphic that appears at the top of a webpage.
70
Interstate billboards size
Key words
Banner ad
24. People who appear in television commercials
Display copy
Wall Mural
Talent
Support Copy
25. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Response list
Support Copy
Present sales message
Interstate billboards size
26. A series of frames sketched to illustrate how the story line will develop
Click-throughs
Storyboard
Store history
Talent
27. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
White space
Scenes
Sound effects
28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Casting
Interstate billboards size
Key frame
29. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Immediate Response
White space
Photoboard
Support Copy
30. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Immediate Response
Lists
Vignette
Inserts
31. How many inches wide is a typical newspaper column?
12
Short life span
Captions
Direct-action headline
32. In what shape do people view internet ads?
F
Lead paragraph
Dialogue
Radio script
33. 2 kinds of __________: free gift and bonus items
Dead
Incentives
Immediate Response
Key words
34. Where is the best palce to put the legal copy of the radio ad?
Sight bites
Radio script
Middle
Headline
35. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
70
Your-name-here copy
White space
36. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Poster panel
Call-outs
In-town billboards size
37. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Sweetener
Short life span
Lead paragraph
Your-name-here copy
38. How many inches wide total is a double newspaper page?
Adese
Sight bites
24
Wall Mural
39. What kind of radio ad strives for believability?
Dead
Dialogue
Call to action
Vignette
40. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Phone number
Adese
In-town billboards size
Closing pararaph
41. 2 1/4:1 - ratio of ___________
Response list
Lists
In-town billboards size
Schedule
42. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Body copy
Lead paragraph
Theater of the mind
Email
43. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
F
Caption
Dialogue
Story board
44. List of contacts that you purchase from companies that put these lists together
Inserts
House list
Facilitators
Compiled list
45. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Your-name-here copy
Direct mail letter
Image transfer
Lists
46. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Interstate billboards size
Billboards
Image transfer
Magalog
47. The visual of the ______________ include: headline - lead - sight bites
Omnipresence
3 to 6
Dramatized
Direct mail letter
48. An indirect headline that gives little information
Subheads
Internet Advertising
Blind headline
Off camera
49. In television - a voice that is coming from an unseen speaker
Pace
Off camera
Your-name-here copy
Underlines
50. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Stick to time
Repeating
Spam
Support Copy