Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A block of text separate from the main display copy and headline where the idea is presented






2. An indirect headline that gives little information






3. Formula writing that uses cliches - generalities - stock phrases - and superlatives






4. A written version of a radio commercial used to produce the commercial






5. Types of billboards: _______ and electronic






6. Image that conveys the heart of the concept






7. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






8. The first line or paragraph of the body copy that is used to stimulate the reader's interest






9. Types of ___________: buses - bus benches - bus stop shelters






10. The title of an ad; it is display copy set in large type to get the reader's attention






11. Commercials are planned with segments of action that occur in a single location






12. In television - a voice that is coming from an unseen speaker






13. Text used to set the stage and lead into the headline of the copy






14. The act of clicking on a button on a website that takes the viewer to a different website






15. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






16. Another word of email ads - Use with caution






17. Limitations to Radio: Cannot show product - __________ - difficult to test success






18. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






19. 2 fold message of newspaper ad: _____ - sell at a particular store






20. What should be put last in the radio ad?






21. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






22. In radio advertising - the story is visualized in the listener's imagination






23. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






24. Something that gives customers one more reason to purchase your product






25. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






26. A headline that is straightforward and informative and leads to some kind of action






27. In what shape do people view internet ads?






28. Your competitor's customers






29. How fast or slow the action progresses in a commercial






30. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






31. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






32. Which part of the AIPI formula is the longest portion of radio ad?






33. How many more times are electronic billboards more effective than poster panels?






34. Lifelike imitations of sounds






35. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






36. Types of TV commercials Demonstration: Story - or Both - ________






37. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






38. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






39. A series of frames sketched to illustrate how the story line will develop






40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. what is a classified ad that contains a photo called?






43. Dont be redundant - Voice over should match on screen type - Dont use too many words






44. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






45. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






46. Presenting TV ads to others: Story board - Script - __________






47. Where is the best palce to put the legal copy of the radio ad?






48. A word or phrase typed into a search engine to find websites relevant to a certain topic






49. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






50. 2 kinds of __________: free gift and bonus items