Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A constructed setting in which the action of a commercial takes place






2. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






3. All copywriting and all of advertisig is about giving _______.






4. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






5. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






6. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






7. Image that conveys the heart of the concept






8. What way of presenting a TV ad uses pictures and words?






9. Commercials shot outside the studio






10. Limitations to Radio: Cannot show product - __________ - difficult to test success






11. The act of clicking on a button on a website that takes the viewer to a different website






12. Where is the best palce to put the legal copy of the radio ad?






13. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






14. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






15. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






16. The written version of a television commercial specifying all the video and audio information






17. Commercials are planned with segments of action that occur in a single location






18. How many inches wide is a typical newspaper column?






19. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






20. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






21. What does POP stand for?






22. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






23. Types of billboards: _______ and electronic






24. Other tips for Radio: ________ - Schedule wisely - Give all info






25. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






26. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






27. 2 fold message of newspaper ad: _____ - sell at a particular store






28. A block of text separate from the main display copy and headline where the idea is presented






29. Types of ___________: buses - bus benches - bus stop shelters






30. Where should legal copy be buried in the radio ad?






31. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






32. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






33. What kind of radio ad strives for believability?






34. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






35. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






36. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






37. How many pages is the typical direct mail ad?






38. Your competitor's customers






39. Headlines that aim to capture attention although they might not provide much information






40. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






41. what is a classified ad that contains a photo called?






42. In what shape do people view internet ads?






43. Formula writing that uses cliches - generalities - stock phrases - and superlatives






44. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






45. The first line or paragraph of the body copy that is used to stimulate the reader's interest






46. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






47. Another word of email ads - Use with caution






48. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






49. Which part of the AIPI formula is the longest portion of radio ad?






50. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive