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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If direct mail does not so much generate sales - what does it instead generate?






2. What kind of radio ad strives for believability?






3. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






4. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






5. Lifelike imitations of sounds






6. A mockup of a television commercial that uses still photos for the frames






7. How many pages is the typical direct mail ad?






8. Small - often rectangular shaped graphic that appears at the top of a webpage.






9. The text of the message






10. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






11. Other tips for Radio: ________ - Schedule wisely - Give all info






12. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






13. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






14. In television - a voice that is coming from an unseen speaker






15. commercials set to music






16. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






17. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






18. Customers who have already bought from you






19. Type that is set in larger sizes that is used to attract the reader's attention






20. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






21. Finding the right person for the role






22. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






23. An indirect headline that gives little information






24. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






25. How many percent of a newspaper is made up of ads?






26. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






27. 3:1 or 4:1 - ratio of _____________






28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






29. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






30. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






31. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






32. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






33. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






34. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






35. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






36. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






37. How many more times are electronic billboards more effective than poster panels?






38. 2 fold message of newspaper ad: _____ - sell at a particular store






39. Where should legal copy be buried in the radio ad?






40. What is the type of rate that is based on space purchase and time it is run called?






41. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






42. A written version of a radio commercial used to produce the commercial






43. Headlines that aim to capture attention although they might not provide much information






44. List of contacts that you purchase from companies that put these lists together






45. How many inches wide is a typical newspaper column?






46. Types of billboards: _______ and electronic






47. Text that explains what is happening in a corresponding photo or illustration






48. A headline that is straightforward and informative and leads to some kind of action






49. Which part of the AIPI formula is the longest portion of radio ad?






50. Types of _____________:pop-out coupons and poin-of purchase







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Can you answer 50 questions in 15 minutes?


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