Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting TV ads to others: Story board - Script - __________






2. In television - a voice that is coming from an unseen speaker






3. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






4. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






5. The visual of the ______________ include: headline - lead - sight bites






6. Advantages of _____________: Control - Flexibility - Appeal






7. What should be put last in the radio ad?






8. What kind of radio ad strives for believability?






9. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






10. Customers who have already bought from you






11. What kind of radio ad often includes obsurd situations?






12. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






13. A concluding line that tells people how to buy the product






14. 2 1/4:1 - ratio of ___________






15. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






17. A block of text separate from the main display copy and headline where the idea is presented






18. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






19. Your competitor's customers






20. Finding the right person for the role






21. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






23. What is the method by which the customer responds called?






24. People who appear in television commercials






25. Something that gives customers one more reason to purchase your product






26. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






27. Other tips for Radio: ________ - Schedule wisely - Give all info






28. 3:1 or 4:1 - ratio of _____________






29. commercials set to music






30. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






31. How many percent of a newspaper is made up of ads?






32. In radio advertising - the story is visualized in the listener's imagination






33. How many pages is the typical direct mail ad?






34. Formula writing that uses cliches - generalities - stock phrases - and superlatives






35. A constructed setting in which the action of a commercial takes place






36. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






37. How many words should there be on a billboard?






38. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






39. Type that is set in larger sizes that is used to attract the reader's attention






40. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






41. What does POP stand for?






42. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






43. 2 fold message of newspaper ad: _____ - sell at a particular store






44. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






45. Limitations to Radio: Cannot show product - __________ - difficult to test success






46. The act of clicking on a button on a website that takes the viewer to a different website






47. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






48. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






49. The text of the message






50. A series of frames sketched to illustrate how the story line will develop