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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What way of presenting a TV ad uses pictures and words?
Hope
Set
Pyramid style
Story board
2. Other tips for Radio: ________ - Schedule wisely - Give all info
Present sales message
Stick to time
Radio script
leads which lead to sales
3. The text of the message
Off camera
Body copy
Poster panel
F
4. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Dramatized
Omnipresence
Attention
Tone of voice
5. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Spam
Aerial Banner
Interstate billboards size
Brag-and-boast copy
6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Simple
Lists
Banner ad
Attention
7. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Headline
Call-outs
3 to 6
8. List of contacts that you purchase from companies that put these lists together
Casting
Compiled list
Talent
6
9. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Soundtrack of TV
12
Middle
Store history
10. In television - a voice that is coming from an unseen speaker
Hope
Spam
Direct-action headline
Off camera
11. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
6
Support Copy
Key visual
Image transfer
12. All copywriting and all of advertisig is about giving _______.
Hope
Selling idea first
Dead
Response device
13. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Open rate
Key frame
Tone of voice
14. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Blind headline
Magalog
Overlines
Billboards
15. commercials set to music
Pyramid style
Repeating
Jingle
Direct Mail Advertising
16. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
4
Classified display advertisement
Facilitators
17. How many words should there be on a billboard?
On location
3 to 6
Present sales message
24
18. A block of text separate from the main display copy and headline where the idea is presented
Call to action
Call-outs
Voice-over
Selling idea first
19. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Lead paragraph
Dead
Navigation
Display copy
20. A concluding line that tells people how to buy the product
Present sales message
Stick to time
Call to action
12
21. Advantages of _____________: Control - Flexibility - Appeal
Image transfer
Direct Mail Advertising
Urgent
Subheads
22. A constructed setting in which the action of a commercial takes place
Lists
Set
Brag-and-boast copy
Vignette
23. A word or phrase typed into a search engine to find websites relevant to a certain topic
Radio script
Story board
Key words
Magalog
24. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Direct mail letter
Customer commitment
Vignette
25. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Caption
Vignette
Dead
Collateral materials
26. Internet ad copy should be written with most important information on top
Click-throughs
Pyramid style
3 to 6
Collateral materials
27. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Collateral materials
Back translation
In-town billboards size
Television script
28. Something that gives customers one more reason to purchase your product
Magalog
Sweetener
Direct mail letter
Off camera
29. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Body copy
Email
Direct Mail Advertising
30. A written version of a radio commercial used to produce the commercial
Casting
Radio script
Image transfer
Storyboard
31. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Schedule
Attention
Lists
32. Text that explains what is happening in a corresponding photo or illustration
Middle
Image transfer
70
Captions
33. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Headline
Letter
Blind headline
Casting
34. A mockup of a television commercial that uses still photos for the frames
Subheads
Photoboard
Caption
Incentives
35. A series of frames sketched to illustrate how the story line will develop
Key frame
Storyboard
Dead
Key words
36. Customers who have already bought from you
Attention
In-store advertising
House list
Straight
37. What is the type of rate that is based on space purchase and time it is run called?
Collateral materials
Aerial Banner
In-store advertising
Open rate
38. How many percent of a newspaper is made up of ads?
Tone of voice
70
Short life span
Key visual
39. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Television script
Lead paragraph
24
Repeating
40. Types of _____________:pop-out coupons and poin-of purchase
Support Copy
In-store advertising
Sound effects
Set
41. Limitations to Radio: Cannot show product - __________ - difficult to test success
Pace
Forgettability
Selling idea first
Incentives
42. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Back translation
Attention
Inserts
Set
43. Commercials are planned with segments of action that occur in a single location
Middle
Scenes
Present sales message
Storyboard
44. What kind of radio ad often includes obsurd situations?
Simple
Beginning or in the middle
Dramatized
Sweetener
45. Your competitor's customers
Brag-and-boast copy
Indirect-action headline
Response list
Beginning or in the middle
46. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Aerial Banner
Adese
Repeating
Transit advertising
47. Commercials shot outside the studio
Inserts
On location
Blind headline
Collateral materials
48. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
12
Wall Mural
Support Copy
Lists
49. Where is the best palce to put the legal copy of the radio ad?
Direct Mail Advertising
12
Middle
Theater of the mind
50. What is the method by which the customer responds called?
In-town billboards size
Response device
Story board
Call to action
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