Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






2. A constructed setting in which the action of a commercial takes place






3. Another word of email ads - Use with caution






4. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






5. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






6. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






7. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






8. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






9. A block of text separate from the main display copy and headline where the idea is presented






10. Something that gives customers one more reason to purchase your product






11. How many more times are electronic billboards more effective than poster panels?






12. 2 1/4:1 - ratio of ___________






13. Presenting TV ads to others: Story board - Script - __________






14. What kind of radio ad strives for believability?






15. A series of frames sketched to illustrate how the story line will develop






16. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






17. How many percent of a newspaper is made up of ads?






18. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






19. How many inches wide is a typical newspaper column?






20. What should be put last in the radio ad?






21. What way of presenting a TV ad uses pictures and words?






22. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






23. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






24. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






25. Types of billboards: _______ and electronic






26. What is the type of rate that is the same amount charge however long it is run?






27. Your competitor's customers






28. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






29. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






30. Advantages of _____________: Control - Flexibility - Appeal






31. Where should legal copy be buried in the radio ad?






32. How many inches wide total is a double newspaper page?






33. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






34. How many pages is the typical direct mail ad?






35. In radio advertising - the story is visualized in the listener's imagination






36. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






37. The written version of a television commercial specifying all the video and audio information






38. If direct mail does not so much generate sales - what does it instead generate?






39. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






40. Limitations to Radio: Cannot show product - __________ - difficult to test success






41. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






42. Lifelike imitations of sounds






43. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






44. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






45. A concluding line that tells people how to buy the product






46. Types of _____________:pop-out coupons and poin-of purchase






47. A word or phrase typed into a search engine to find websites relevant to a certain topic






48. 2 kinds of __________: free gift and bonus items






49. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






50. In which part of the AIPI formula should you repeat the prodcut and company name?