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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






2. Finding the right person for the role






3. what is a classified ad that contains a photo called?






4. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






5. Image that conveys the heart of the concept






6. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






7. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






8. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






9. What way of presenting a TV ad uses pictures and words?






10. Text that explains what is happening in a corresponding photo or illustration






11. People who appear in television commercials






12. An indirect headline that gives little information






13. Small - often rectangular shaped graphic that appears at the top of a webpage.






14. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






15. In what shape do people view internet ads?






16. Headlines that aim to capture attention although they might not provide much information






17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






18. How many words should there be on a billboard?






19. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






20. The visual of the ______________ include: headline - lead - sight bites






21. Types of _____________:pop-out coupons and poin-of purchase






22. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






23. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






24. The text of the message






25. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






26. Advantages of _____________: Control - Flexibility - Appeal






27. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






28. Your competitor's customers






29. Limitations to Radio: Cannot show product - __________ - difficult to test success






30. Internet ad copy should be written with most important information on top






31. Dont be redundant - Voice over should match on screen type - Dont use too many words






32. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






33. Text used to set the stage and lead into the headline of the copy






34. Another word of email ads - Use with caution






35. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






36. Where is the best palce to put the legal copy of the radio ad?






37. What kind of radio ad often includes obsurd situations?






38. The first line or paragraph of the body copy that is used to stimulate the reader's interest






39. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






40. Types of ___________: buses - bus benches - bus stop shelters






41. List of contacts that you purchase from companies that put these lists together






42. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






43. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






44. How many percent of a newspaper is made up of ads?






45. 2 fold message of newspaper ad: _____ - sell at a particular store






46. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






47. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






48. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






49. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






50. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort







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