Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






2. The written version of a television commercial specifying all the video and audio information






3. 2 1/4:1 - ratio of ___________






4. Presenting TV ads to others: Story board - Script - __________






5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






6. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






7. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






8. A concluding line that tells people how to buy the product






9. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






10. Where is the best palce to put the legal copy of the radio ad?






11. In which part of the AIPI formula should you repeat the prodcut and company name?






12. Customers who have already bought from you






13. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






14. Internet ad copy should be written with most important information on top






15. Commercials shot outside the studio






16. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






17. 3:1 or 4:1 - ratio of _____________






18. How many inches wide total is a double newspaper page?






19. The text of the message






20. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






21. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






22. An indirect headline that gives little information






23. Something that gives customers one more reason to purchase your product






24. If direct mail does not so much generate sales - what does it instead generate?






25. A mockup of a television commercial that uses still photos for the frames






26. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






27. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






28. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






29. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






30. Lifelike imitations of sounds






31. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






32. What should be put last in the radio ad?






33. In television - a voice that is coming from an unseen speaker






34. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






35. Types of TV commercials Demonstration: Story - or Both - ________






36. Self important copy that focuses on the company rather than the consumer






37. commercials set to music






38. Type that is set in larger sizes that is used to attract the reader's attention






39. A word or phrase typed into a search engine to find websites relevant to a certain topic






40. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






41. What way of presenting a TV ad uses pictures and words?






42. Where should legal copy be buried in the radio ad?






43. Types of ___________: buses - bus benches - bus stop shelters






44. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






45. A block of text separate from the main display copy and headline where the idea is presented






46. Dont be redundant - Voice over should match on screen type - Dont use too many words






47. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






48. The visual of the ______________ include: headline - lead - sight bites






49. People who appear in television commercials






50. The first line or paragraph of the body copy that is used to stimulate the reader's interest