Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of billboards: _______ and electronic






2. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






3. The title of an ad; it is display copy set in large type to get the reader's attention






4. Where should legal copy be buried in the radio ad?






5. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






6. How many words should there be on a billboard?






7. What should be put last in the radio ad?






8. If direct mail does not so much generate sales - what does it instead generate?






9. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






10. Presenting TV ads to others: Story board - Script - __________






11. Self important copy that focuses on the company rather than the consumer






12. What is the method by which the customer responds called?






13. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






14. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






15. What kind of radio ad often includes obsurd situations?






16. The act of clicking on a button on a website that takes the viewer to a different website






17. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






18. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






19. 2 1/4:1 - ratio of ___________






20. An indirect headline that gives little information






21. Where is the best palce to put the legal copy of the radio ad?






22. How many inches wide is a typical newspaper column?






23. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






24. All copywriting and all of advertisig is about giving _______.






25. Commercials shot outside the studio






26. In radio advertising - the story is visualized in the listener's imagination






27. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






28. A written version of a radio commercial used to produce the commercial






29. Headlines that aim to capture attention although they might not provide much information






30. Other tips for Radio: ________ - Schedule wisely - Give all info






31. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






32. The text of the message






33. A concluding line that tells people how to buy the product






34. The first line or paragraph of the body copy that is used to stimulate the reader's interest






35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






36. What is the type of rate that is based on space purchase and time it is run called?






37. Advantages of _____________: Control - Flexibility - Appeal






38. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






39. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






40. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






41. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






42. The written version of a television commercial specifying all the video and audio information






43. In what shape do people view internet ads?






44. Internet ad copy should be written with most important information on top






45. In television - a voice that is coming from an unseen speaker






46. Text that explains what is happening in a corresponding photo or illustration






47. A block of text separate from the main display copy and headline where the idea is presented






48. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






49. How many inches wide total is a double newspaper page?






50. Test used to elaborate on the idea in the headline and serve as a transition in the body copy