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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






2. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






3. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






4. Which part of the AIPI formula is the longest portion of radio ad?






5. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






6. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






7. 2 fold message of newspaper ad: _____ - sell at a particular store






8. Where is the best palce to put the legal copy of the radio ad?






9. Another word of email ads - Use with caution






10. In which part of the AIPI formula should you repeat the prodcut and company name?






11. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






12. The title of an ad; it is display copy set in large type to get the reader's attention






13. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






14. Presenting TV ads to others: Story board - Script - __________






15. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






16. What kind of radio ad strives for believability?






17. How many inches wide is a typical newspaper column?






18. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






19. 2 kinds of __________: free gift and bonus items






20. Formula writing that uses cliches - generalities - stock phrases - and superlatives






21. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






22. What is the type of rate that is the same amount charge however long it is run?






23. A headline that is straightforward and informative and leads to some kind of action






24. Text that explains what is happening in a corresponding photo or illustration






25. commercials set to music






26. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






27. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






28. The visual of the ______________ include: headline - lead - sight bites






29. What is the method by which the customer responds called?






30. Advantages of _____________: Control - Flexibility - Appeal






31. How many words should there be on a billboard?






32. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






33. A block of text separate from the main display copy and headline where the idea is presented






34. Finding the right person for the role






35. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






36. what is a classified ad that contains a photo called?






37. People who appear in television commercials






38. A series of frames sketched to illustrate how the story line will develop






39. List of contacts that you purchase from companies that put these lists together






40. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






41. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






42. Types of billboards: _______ and electronic






43. In radio advertising - the story is visualized in the listener's imagination






44. Types of TV commercials Demonstration: Story - or Both - ________






45. Text used to set the stage and lead into the headline of the copy






46. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






47. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






48. In what shape do people view internet ads?






49. Commercials shot outside the studio






50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______







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Can you answer 50 questions in 15 minutes?


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