Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customers who have already bought from you






2. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






3. The title of an ad; it is display copy set in large type to get the reader's attention






4. Your competitor's customers






5. A mockup of a television commercial that uses still photos for the frames






6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






7. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






8. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






9. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






10. Headlines that aim to capture attention although they might not provide much information






11. List of contacts that you purchase from companies that put these lists together






12. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






13. Text used to set the stage and lead into the headline of the copy






14. How many inches wide is a typical newspaper column?






15. Presenting TV ads to others: Story board - Script - __________






16. 2 kinds of __________: free gift and bonus items






17. What is the method by which the customer responds called?






18. Formula writing that uses cliches - generalities - stock phrases - and superlatives






19. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






20. What is the type of rate that is based on space purchase and time it is run called?






21. Types of billboards: _______ and electronic






22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






23. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






24. A written version of a radio commercial used to produce the commercial






25. The visual of the ______________ include: headline - lead - sight bites






26. People who appear in television commercials






27. How many percent of a newspaper is made up of ads?






28. Types of TV commercials Demonstration: Story - or Both - ________






29. The text of the message






30. Another word of email ads - Use with caution






31. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






32. 3:1 or 4:1 - ratio of _____________






33. Commercials shot outside the studio






34. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






35. How many words should there be on a billboard?






36. In what shape do people view internet ads?






37. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






38. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






39. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






40. Finding the right person for the role






41. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






42. What way of presenting a TV ad uses pictures and words?






43. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






44. An indirect headline that gives little information






45. What does POP stand for?






46. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






47. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






48. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






49. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






50. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device