Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






2. 2 fold message of newspaper ad: _____ - sell at a particular store






3. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






4. What should be put last in the radio ad?






5. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






6. The first line or paragraph of the body copy that is used to stimulate the reader's interest






7. A headline that is straightforward and informative and leads to some kind of action






8. How many more times are electronic billboards more effective than poster panels?






9. Presenting TV ads to others: Story board - Script - __________






10. Formula writing that uses cliches - generalities - stock phrases - and superlatives






11. Self important copy that focuses on the company rather than the consumer






12. What is the type of rate that is the same amount charge however long it is run?






13. Which part of the AIPI formula is the longest portion of radio ad?






14. Type that is set in larger sizes that is used to attract the reader's attention






15. In what shape do people view internet ads?






16. If direct mail does not so much generate sales - what does it instead generate?






17. Small - often rectangular shaped graphic that appears at the top of a webpage.






18. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






19. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






20. Where should legal copy be buried in the radio ad?






21. Commercials are planned with segments of action that occur in a single location






22. Text that explains what is happening in a corresponding photo or illustration






23. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






24. Dont be redundant - Voice over should match on screen type - Dont use too many words






25. What way of presenting a TV ad uses pictures and words?






26. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






27. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






28. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






29. Another word of email ads - Use with caution






30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






32. Your competitor's customers






33. Internet ad copy should be written with most important information on top






34. How many inches wide total is a double newspaper page?






35. Types of ___________: buses - bus benches - bus stop shelters






36. 2 1/4:1 - ratio of ___________






37. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






38. Image that conveys the heart of the concept






39. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






40. An indirect headline that gives little information






41. A written version of a radio commercial used to produce the commercial






42. Text used to set the stage and lead into the headline of the copy






43. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






44. A series of frames sketched to illustrate how the story line will develop






45. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






46. Lifelike imitations of sounds






47. The text of the message






48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






49. The written version of a television commercial specifying all the video and audio information






50. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium