Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad strives for believability?






2. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






3. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






4. 2 1/4:1 - ratio of ___________






5. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






6. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






7. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






8. What is the type of rate that is based on space purchase and time it is run called?






9. How many words should there be on a billboard?






10. Text used to set the stage and lead into the headline of the copy






11. The first line or paragraph of the body copy that is used to stimulate the reader's interest






12. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






13. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






14. In which part of the AIPI formula should you repeat the prodcut and company name?






15. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






16. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






17. A headline that is straightforward and informative and leads to some kind of action






18. How many pages is the typical direct mail ad?






19. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






20. A series of frames sketched to illustrate how the story line will develop






21. What kind of radio ad often includes obsurd situations?






22. Presenting TV ads to others: Story board - Script - __________






23. A concluding line that tells people how to buy the product






24. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






25. Commercials are planned with segments of action that occur in a single location






26. A word or phrase typed into a search engine to find websites relevant to a certain topic






27. Finding the right person for the role






28. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






29. 3:1 or 4:1 - ratio of _____________






30. The written version of a television commercial specifying all the video and audio information






31. The text of the message






32. What should be put last in the radio ad?






33. Which part of the AIPI formula is the longest portion of radio ad?






34. Headlines that aim to capture attention although they might not provide much information






35. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






36. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






37. People who appear in television commercials






38. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






39. Types of _____________:pop-out coupons and poin-of purchase






40. Another word of email ads - Use with caution






41. What is the method by which the customer responds called?






42. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






43. Image that conveys the heart of the concept






44. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






45. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






46. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






47. Self important copy that focuses on the company rather than the consumer






48. List of contacts that you purchase from companies that put these lists together






49. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






50. what is a classified ad that contains a photo called?