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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. List of contacts that you purchase from companies that put these lists together
Compiled list
Billboards
Transit advertising
leads which lead to sales
2. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Scenario
Collateral materials
Selling idea first
Hope
3. A series of frames sketched to illustrate how the story line will develop
Storyboard
Casting
6
Set
4. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Open rate
Indirect-action headline
Magalog
Photoboard
5. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Tone of voice
Your-name-here copy
Response list
F
6. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Call to action
Radio script
Straight
7. Presenting TV ads to others: Story board - Script - __________
Scenario
Dramatized
70
On location
8. How many words should there be on a billboard?
Sound effects
Voice-over
Magalog
3 to 6
9. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Stick to time
Back translation
Navigation
Billboards
10. Lifelike imitations of sounds
Voice-over
Back translation
Stick to time
Sound effects
11. Customers who have already bought from you
Repeating
Radio script
House list
Open rate
12. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Soundtrack of TV
Humor and emotion
Identify advertiser or product
Letter
13. Types of ___________: buses - bus benches - bus stop shelters
Closing pararaph
Vignette
Spam
Transit advertising
14. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dramatized
Dead
Adese
Humor and emotion
15. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Attention
F
Humor and emotion
Inserts
16. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Off camera
Body copy
Image transfer
17. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Captions
Beginning or in the middle
Customer commitment
Lead paragraph
18. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Simple
Captions
Navigation
Underlines
19. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Classified display advertisement
Omnipresence
leads which lead to sales
20. Types of _____________:pop-out coupons and poin-of purchase
Collateral materials
Call-outs
In-store advertising
Wall Mural
21. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Call to action
Caption
Transit advertising
Short life span
22. In which part of the AIPI formula should you repeat the prodcut and company name?
Storyboard
Customer commitment
Incentives
Identify advertiser or product
23. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Response list
24
Pyramid style
24. what is a classified ad that contains a photo called?
Open rate
Voice-over
Classified display advertisement
Simple
25. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Key frame
Short life span
Direct Mail Advertising
26. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Sight bites
Soundtrack of TV
Vignette
Lead paragraph
27. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Your-name-here copy
Attention
Vignette
Direct-action headline
28. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Sound effects
70
Blind headline
Lead paragraph
29. 2 1/4:1 - ratio of ___________
In-town billboards size
Adese
Poster panel
Brag-and-boast copy
30. People who appear in television commercials
Talent
6
Pace
Click-throughs
31. Something that gives customers one more reason to purchase your product
Forgettability
Email
Sweetener
In-town billboards size
32. What does POP stand for?
Schedule
Point-of-purchase
24
Call-outs
33. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
House list
Tone of voice
Casting
34. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Radio script
Pyramid style
Scenario
35. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Dead
3 to 6
Customer commitment
36. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
70
Flat rate
6
37. What is the method by which the customer responds called?
Magalog
Captions
Response device
House list
38. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
70
Dramatized
Customer commitment
Facilitators
39. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Key frame
Wall Mural
In-store advertising
40. What way of presenting a TV ad uses pictures and words?
Support Copy
Story board
Scenes
Body copy
41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Dramatized
Inserts
Underlines
Scenario
42. Types of billboards: _______ and electronic
Subheads
Poster panel
Letter
Compiled list
43. How many more times are electronic billboards more effective than poster panels?
Story board
6
Schedule
Indirect-action headline
44. What should be put last in the radio ad?
Back translation
Phone number
Sweetener
Soundtrack of TV
45. All copywriting and all of advertisig is about giving _______.
Hope
Storyboard
Key frame
Scenes
46. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Omnipresence
Set
Poster panel
Voice-over
47. 2 kinds of __________: free gift and bonus items
Key words
Adese
Classified display advertisement
Incentives
48. Small - often rectangular shaped graphic that appears at the top of a webpage.
Banner ad
Identify advertiser or product
Aerial Banner
Compiled list
49. How many inches wide total is a double newspaper page?
Indirect-action headline
24
Email
Poster panel
50. In television - a voice that is coming from an unseen speaker
Collateral materials
Internet Advertising
Off camera
Simple