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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limitations to Radio: Cannot show product - __________ - difficult to test success
Response device
Hope
Call-outs
Forgettability
2. Dont be redundant - Voice over should match on screen type - Dont use too many words
On location
F
Response device
Soundtrack of TV
3. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Aerial Banner
Inserts
Casting
Billboards
4. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Your-name-here copy
Open rate
Call-outs
5. Customers who have already bought from you
Scenes
House list
24
Testimonials
6. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Lists
Sight bites
Display copy
Banner ad
7. In what shape do people view internet ads?
6
3 to 6
F
Lists
8. Other tips for Radio: ________ - Schedule wisely - Give all info
Stick to time
Present sales message
Brag-and-boast copy
Beginning or in the middle
9. 3:1 or 4:1 - ratio of _____________
Beginning or in the middle
Photoboard
Point-of-purchase
Interstate billboards size
10. commercials set to music
Letter
Theater of the mind
Lead paragraph
Jingle
11. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
Theater of the mind
3 to 6
Straight
12. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Direct Mail Advertising
On location
Indirect-action headline
13. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Repeating
Sweetener
24
Tone of voice
14. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Inserts
Television script
Internet Advertising
15. What is the type of rate that is the same amount charge however long it is run?
70
Simple
Response list
Flat rate
16. What kind of radio ad strives for believability?
Customer commitment
Store history
Image transfer
Dialogue
17. All copywriting and all of advertisig is about giving _______.
Hope
Sound effects
Jingle
Omnipresence
18. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Pace
Beginning or in the middle
Soundtrack of TV
Attention
19. Types of TV commercials Demonstration: Story - or Both - ________
Indirect-action headline
Testimonials
Letter
Collateral materials
20. A word or phrase typed into a search engine to find websites relevant to a certain topic
Transit advertising
Captions
Key words
Direct mail letter
21. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Identify advertiser or product
Repeating
Subheads
Voice-over
22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Caption
leads which lead to sales
Flat rate
23. A series of frames sketched to illustrate how the story line will develop
Storyboard
Urgent
Magalog
Dead
24. A mockup of a television commercial that uses still photos for the frames
Photoboard
Testimonials
Sound effects
Call-outs
25. Something that gives customers one more reason to purchase your product
Sweetener
Banner ad
Urgent
Forgettability
26. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Present sales message
Captions
Collateral materials
Your-name-here copy
27. Text that explains what is happening in a corresponding photo or illustration
Captions
12
Phone number
Storyboard
28. Commercials are planned with segments of action that occur in a single location
Identify advertiser or product
Poster panel
Captions
Scenes
29. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
House list
Dead
Selling idea first
Open rate
30. What is the method by which the customer responds called?
F
Schedule
Display copy
Response device
31. In which part of the AIPI formula should you repeat the prodcut and company name?
Humor and emotion
Captions
Identify advertiser or product
Response device
32. How many inches wide total is a double newspaper page?
Store history
Soundtrack of TV
3 to 6
24
33. what is a classified ad that contains a photo called?
Voice-over
Lists
Classified display advertisement
Response device
34. 2 kinds of __________: free gift and bonus items
Incentives
3 to 6
Simple
Vignette
35. A concluding line that tells people how to buy the product
Flat rate
Schedule
Wall Mural
Call to action
36. How many pages is the typical direct mail ad?
Scenario
Email
Inserts
4
37. Your competitor's customers
Adese
Simple
Banner ad
Response list
38. How fast or slow the action progresses in a commercial
Theater of the mind
24
Wall Mural
Pace
39. Image that conveys the heart of the concept
Indirect-action headline
Key visual
Casting
Jingle
40. In radio advertising - the story is visualized in the listener's imagination
Simple
Response list
Headline
Theater of the mind
41. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Lead paragraph
Direct mail letter
Key frame
42. How many words should there be on a billboard?
Magalog
Vignette
3 to 6
Lead paragraph
43. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Straight
Your-name-here copy
Point-of-purchase
White space
44. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Repeating
In-town billboards size
Short life span
Story board
45. What does POP stand for?
Vignette
Point-of-purchase
leads which lead to sales
Facilitators
46. The title of an ad; it is display copy set in large type to get the reader's attention
Point-of-purchase
Image transfer
Back translation
Headline
47. What is the type of rate that is based on space purchase and time it is run called?
Spam
Open rate
12
6
48. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Casting
Facilitators
Humor and emotion
Urgent
49. What way of presenting a TV ad uses pictures and words?
Call to action
Present sales message
Stick to time
Story board
50. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Point-of-purchase
In-store advertising
Customer commitment
Interstate billboards size