Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All copywriting and all of advertisig is about giving _______.






2. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






3. Limitations to Radio: Cannot show product - __________ - difficult to test success






4. The written version of a television commercial specifying all the video and audio information






5. Finding the right person for the role






6. A mockup of a television commercial that uses still photos for the frames






7. The visual of the ______________ include: headline - lead - sight bites






8. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






9. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






10. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






11. commercials set to music






12. Commercials shot outside the studio






13. 2 1/4:1 - ratio of ___________






14. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






15. Commercials are planned with segments of action that occur in a single location






16. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






17. Presenting TV ads to others: Story board - Script - __________






18. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






19. Formula writing that uses cliches - generalities - stock phrases - and superlatives






20. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






21. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






22. Other tips for Radio: ________ - Schedule wisely - Give all info






23. Where is the best palce to put the legal copy of the radio ad?






24. The first line or paragraph of the body copy that is used to stimulate the reader's interest






25. Types of _____________:pop-out coupons and poin-of purchase






26. Small - often rectangular shaped graphic that appears at the top of a webpage.






27. If direct mail does not so much generate sales - what does it instead generate?






28. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






29. What should be put last in the radio ad?






30. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






31. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






32. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






33. Another word of email ads - Use with caution






34. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






35. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






36. In television - a voice that is coming from an unseen speaker






37. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






38. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






39. Text used to set the stage and lead into the headline of the copy






40. What way of presenting a TV ad uses pictures and words?






41. 2 kinds of __________: free gift and bonus items






42. The text of the message






43. What is the type of rate that is based on space purchase and time it is run called?






44. Internet ad copy should be written with most important information on top






45. What kind of radio ad often includes obsurd situations?






46. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






47. How many inches wide is a typical newspaper column?






48. How many pages is the typical direct mail ad?






49. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






50. How many words should there be on a billboard?