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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In television - a voice that is coming from an unseen speaker
Captions
Spam
Off camera
Your-name-here copy
2. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Brag-and-boast copy
Simple
Email
Straight
3. Commercials are planned with segments of action that occur in a single location
Dead
Attention
Scenes
Direct mail letter
4. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Hope
Email
Banner ad
5. What kind of radio ad often includes obsurd situations?
Straight
Transit advertising
Dramatized
Television script
6. A word or phrase typed into a search engine to find websites relevant to a certain topic
Transit advertising
Key words
Simple
Captions
7. Headlines that aim to capture attention although they might not provide much information
Repeating
Pyramid style
Indirect-action headline
Classified display advertisement
8. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Support Copy
Lists
Customer commitment
Direct mail letter
9. Advantages of _____________: Control - Flexibility - Appeal
Subheads
Direct Mail Advertising
In-town billboards size
Photoboard
10. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Headline
Set
Television script
11. How many pages is the typical direct mail ad?
4
Stick to time
Key frame
Underlines
12. 2 fold message of newspaper ad: _____ - sell at a particular store
Immediate Response
Captions
Sell product
On location
13. How fast or slow the action progresses in a commercial
Pace
Interstate billboards size
70
Response device
14. What is the method by which the customer responds called?
Casting
Response device
Lead paragraph
Vignette
15. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
24
Soundtrack of TV
Subheads
Immediate Response
16. 2 kinds of __________: free gift and bonus items
Vignette
Transit advertising
Incentives
Spam
17. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Billboards
Radio script
Lists
18. An indirect headline that gives little information
Beginning or in the middle
Scenes
Email
Blind headline
19. What is the type of rate that is based on space purchase and time it is run called?
Sight bites
Open rate
Voice-over
Sound effects
20. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Scenario
Radio script
Image transfer
Point-of-purchase
21. A constructed setting in which the action of a commercial takes place
Set
Omnipresence
Transit advertising
70
22. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Present sales message
Compiled list
Set
Vignette
23. What way of presenting a TV ad uses pictures and words?
Omnipresence
Story board
Internet Advertising
Navigation
24. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Talent
Soundtrack of TV
Urgent
24
25. In what shape do people view internet ads?
Phone number
Compiled list
F
Short life span
26. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
In-town billboards size
Humor and emotion
leads which lead to sales
Compiled list
27. A block of text separate from the main display copy and headline where the idea is presented
Theater of the mind
Hope
Stick to time
Call-outs
28. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Internet Advertising
Straight
Off camera
29. Where is the best palce to put the legal copy of the radio ad?
Present sales message
Middle
Pace
Stick to time
30. A series of frames sketched to illustrate how the story line will develop
Storyboard
Scenario
Vignette
Scenes
31. Presenting TV ads to others: Story board - Script - __________
Scenario
Casting
Key visual
House list
32. Something that gives customers one more reason to purchase your product
Inserts
Click-throughs
Key visual
Sweetener
33. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Interstate billboards size
Sight bites
12
Your-name-here copy
34. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Photoboard
Billboards
Response list
35. A written version of a radio commercial used to produce the commercial
Display copy
Back translation
Response device
Radio script
36. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Photoboard
Letter
Urgent
Casting
37. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Omnipresence
Lists
Short life span
38. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Jingle
Classified display advertisement
Click-throughs
39. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Set
Call to action
Stick to time
Collateral materials
40. 2 1/4:1 - ratio of ___________
Voice-over
Captions
Scenario
In-town billboards size
41. What does POP stand for?
Television script
Dead
Point-of-purchase
Navigation
42. Other tips for Radio: ________ - Schedule wisely - Give all info
Stick to time
Photoboard
Transit advertising
Banner ad
43. what is a classified ad that contains a photo called?
Classified display advertisement
Magalog
Poster panel
Scenario
44. Another word of email ads - Use with caution
Classified display advertisement
Spam
Direct-action headline
Vignette
45. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Direct Mail Advertising
Short life span
Overlines
46. Customers who have already bought from you
House list
Display copy
24
Repeating
47. How many inches wide is a typical newspaper column?
Indirect-action headline
Lead paragraph
12
Adese
48. A concluding line that tells people how to buy the product
Call to action
Direct mail letter
Headline
Set
49. What is the type of rate that is the same amount charge however long it is run?
Key visual
On location
Storyboard
Flat rate
50. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Testimonials
Vignette
Facilitators