Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of _____________:pop-out coupons and poin-of purchase






2. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






3. 3:1 or 4:1 - ratio of _____________






4. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






5. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






6. In radio advertising - the story is visualized in the listener's imagination






7. Types of billboards: _______ and electronic






8. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






9. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






10. A block of text separate from the main display copy and headline where the idea is presented






11. An indirect headline that gives little information






12. What way of presenting a TV ad uses pictures and words?






13. Your competitor's customers






14. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






15. People who appear in television commercials






16. Commercials shot outside the studio






17. A series of frames sketched to illustrate how the story line will develop






18. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






19. How many words should there be on a billboard?






20. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






21. A word or phrase typed into a search engine to find websites relevant to a certain topic






22. How many pages is the typical direct mail ad?






23. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






24. The text of the message






25. Advantages of _____________: Control - Flexibility - Appeal






26. The title of an ad; it is display copy set in large type to get the reader's attention






27. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






28. Headlines that aim to capture attention although they might not provide much information






29. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






30. Dont be redundant - Voice over should match on screen type - Dont use too many words






31. Internet ad copy should be written with most important information on top






32. Other tips for Radio: ________ - Schedule wisely - Give all info






33. How many percent of a newspaper is made up of ads?






34. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






35. What kind of radio ad often includes obsurd situations?






36. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






37. Types of ___________: buses - bus benches - bus stop shelters






38. The written version of a television commercial specifying all the video and audio information






39. Text that explains what is happening in a corresponding photo or illustration






40. What does POP stand for?






41. Something that gives customers one more reason to purchase your product






42. Limitations to Radio: Cannot show product - __________ - difficult to test success






43. Where should legal copy be buried in the radio ad?






44. Finding the right person for the role






45. What should be put last in the radio ad?






46. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






47. Types of TV commercials Demonstration: Story - or Both - ________






48. What is the method by which the customer responds called?






49. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






50. All copywriting and all of advertisig is about giving _______.