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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small - often rectangular shaped graphic that appears at the top of a webpage.
Banner ad
Closing pararaph
Jingle
Headline
2. In television - a voice that is coming from an unseen speaker
Straight
Attention
Storyboard
Off camera
3. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Television script
Attention
Stick to time
Sweetener
4. A concluding line that tells people how to buy the product
Call to action
Navigation
24
Direct-action headline
5. People who appear in television commercials
Radio script
Talent
Stick to time
Poster panel
6. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Sound effects
Underlines
Urgent
White space
7. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Phone number
Talent
White space
Voice-over
8. The written version of a television commercial specifying all the video and audio information
3 to 6
Stick to time
Compiled list
Television script
9. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Stick to time
Dead
Story board
Television script
10. What is the method by which the customer responds called?
Dramatized
Spam
Response device
Image transfer
11. Where is the best palce to put the legal copy of the radio ad?
Overlines
Middle
Image transfer
Storyboard
12. How many inches wide is a typical newspaper column?
Closing pararaph
Subheads
12
70
13. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Caption
Off camera
Humor and emotion
Your-name-here copy
14. The title of an ad; it is display copy set in large type to get the reader's attention
Subheads
Lead paragraph
Key frame
Headline
15. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Adese
Vignette
Flat rate
16. A block of text separate from the main display copy and headline where the idea is presented
Display copy
Spam
Call-outs
Pace
17. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Lists
Your-name-here copy
Lead paragraph
Wall Mural
18. A mockup of a television commercial that uses still photos for the frames
24
Attention
Adese
Photoboard
19. What is the type of rate that is the same amount charge however long it is run?
Photoboard
Back translation
Flat rate
Vignette
20. Text used to set the stage and lead into the headline of the copy
Overlines
Magalog
In-store advertising
Forgettability
21. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Sweetener
Aerial Banner
Adese
F
22. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Scenario
Key frame
Response list
23. Another word of email ads - Use with caution
Set
24
Spam
Sound effects
24. What does POP stand for?
Dialogue
Point-of-purchase
Omnipresence
Sell product
25. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Banner ad
Compiled list
Voice-over
Vignette
26. List of contacts that you purchase from companies that put these lists together
Dramatized
Incentives
Compiled list
Click-throughs
27. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Sweetener
Facilitators
Stick to time
Subheads
28. Presenting TV ads to others: Story board - Script - __________
Pyramid style
Tone of voice
Scenario
Open rate
29. Finding the right person for the role
Testimonials
Response list
Radio script
Casting
30. What should be put last in the radio ad?
Sell product
Vignette
Phone number
Response device
31. Dont be redundant - Voice over should match on screen type - Dont use too many words
F
Humor and emotion
Soundtrack of TV
Scenario
32. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Repeating
Jingle
Letter
Voice-over
33. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Email
Direct-action headline
Banner ad
34. How many more times are electronic billboards more effective than poster panels?
Present sales message
Theater of the mind
Pyramid style
6
35. Customers who have already bought from you
Call to action
House list
Facilitators
Jingle
36. A headline that is straightforward and informative and leads to some kind of action
Magalog
Direct-action headline
Transit advertising
Collateral materials
37. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
70
3 to 6
Simple
Display copy
38. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Aerial Banner
24
Pace
Support Copy
39. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Brag-and-boast copy
Classified display advertisement
On location
40. What is the type of rate that is based on space purchase and time it is run called?
Overlines
Open rate
Captions
Spam
41. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
F
Television script
Casting
Key frame
42. Commercials are planned with segments of action that occur in a single location
Email
Store history
Pyramid style
Scenes
43. What way of presenting a TV ad uses pictures and words?
Dramatized
Story board
In-store advertising
Response device
44. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Dialogue
Image transfer
Facilitators
Sight bites
45. In what shape do people view internet ads?
F
Underlines
3 to 6
Direct-action headline
46. Where should legal copy be buried in the radio ad?
Scenes
Captions
Beginning or in the middle
Your-name-here copy
47. The visual of the ______________ include: headline - lead - sight bites
Jingle
Spam
Direct mail letter
Stick to time
48. Other tips for Radio: ________ - Schedule wisely - Give all info
Selling idea first
Vignette
Stick to time
Present sales message
49. Your competitor's customers
Your-name-here copy
Response list
Poster panel
Forgettability
50. Something that gives customers one more reason to purchase your product
Transit advertising
Sweetener
Support Copy
Scenes