Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






2. A mockup of a television commercial that uses still photos for the frames






3. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






4. Customers who have already bought from you






5. Types of ___________: buses - bus benches - bus stop shelters






6. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






7. In television - a voice that is coming from an unseen speaker






8. Commercials shot outside the studio






9. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






10. The text of the message






11. A block of text separate from the main display copy and headline where the idea is presented






12. A series of frames sketched to illustrate how the story line will develop






13. Dont be redundant - Voice over should match on screen type - Dont use too many words






14. Text that explains what is happening in a corresponding photo or illustration






15. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






16. The act of clicking on a button on a website that takes the viewer to a different website






17. 2 fold message of newspaper ad: _____ - sell at a particular store






18. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






19. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






20. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






21. Type that is set in larger sizes that is used to attract the reader's attention






22. Types of billboards: _______ and electronic






23. In which part of the AIPI formula should you repeat the prodcut and company name?






24. What kind of radio ad strives for believability?






25. All copywriting and all of advertisig is about giving _______.






26. Text used to set the stage and lead into the headline of the copy






27. 3:1 or 4:1 - ratio of _____________






28. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






29. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






30. Another word of email ads - Use with caution






31. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






32. what is a classified ad that contains a photo called?






33. Finding the right person for the role






34. Your competitor's customers






35. Something that gives customers one more reason to purchase your product






36. What kind of radio ad often includes obsurd situations?






37. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






38. 2 1/4:1 - ratio of ___________






39. commercials set to music






40. In what shape do people view internet ads?






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






43. A headline that is straightforward and informative and leads to some kind of action






44. A constructed setting in which the action of a commercial takes place






45. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






46. Internet ad copy should be written with most important information on top






47. Commercials are planned with segments of action that occur in a single location






48. Types of _____________:pop-out coupons and poin-of purchase






49. Which part of the AIPI formula is the longest portion of radio ad?






50. The written version of a television commercial specifying all the video and audio information






Can you answer 50 questions in 15 minutes?



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