Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text that explains what is happening in a corresponding photo or illustration






2. If direct mail does not so much generate sales - what does it instead generate?






3. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






4. A word or phrase typed into a search engine to find websites relevant to a certain topic






5. Where is the best palce to put the legal copy of the radio ad?






6. The text of the message






7. The act of clicking on a button on a website that takes the viewer to a different website






8. Formula writing that uses cliches - generalities - stock phrases - and superlatives






9. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






10. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






11. How many pages is the typical direct mail ad?






12. what is a classified ad that contains a photo called?






13. The first line or paragraph of the body copy that is used to stimulate the reader's interest






14. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






15. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






16. Where should legal copy be buried in the radio ad?






17. An indirect headline that gives little information






18. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






19. What is the type of rate that is based on space purchase and time it is run called?






20. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






21. A series of frames sketched to illustrate how the story line will develop






22. How many percent of a newspaper is made up of ads?






23. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






24. A written version of a radio commercial used to produce the commercial






25. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






26. Finding the right person for the role






27. What way of presenting a TV ad uses pictures and words?






28. How fast or slow the action progresses in a commercial






29. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






30. The title of an ad; it is display copy set in large type to get the reader's attention






31. In radio advertising - the story is visualized in the listener's imagination






32. Type that is set in larger sizes that is used to attract the reader's attention






33. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






34. Types of _____________:pop-out coupons and poin-of purchase






35. Something that gives customers one more reason to purchase your product






36. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






37. 2 kinds of __________: free gift and bonus items






38. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






39. The written version of a television commercial specifying all the video and audio information






40. Customers who have already bought from you






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






43. A headline that is straightforward and informative and leads to some kind of action






44. In television - a voice that is coming from an unseen speaker






45. What kind of radio ad often includes obsurd situations?






46. Types of TV commercials Demonstration: Story - or Both - ________






47. What is the type of rate that is the same amount charge however long it is run?






48. How many inches wide total is a double newspaper page?






49. In what shape do people view internet ads?






50. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation