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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A headline that is straightforward and informative and leads to some kind of action






2. How many inches wide total is a double newspaper page?






3. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






4. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






5. what is a classified ad that contains a photo called?






6. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






7. How fast or slow the action progresses in a commercial






8. 3:1 or 4:1 - ratio of _____________






9. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






10. What does POP stand for?






11. How many words should there be on a billboard?






12. All copywriting and all of advertisig is about giving _______.






13. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






14. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






15. What is the type of rate that is based on space purchase and time it is run called?






16. The written version of a television commercial specifying all the video and audio information






17. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






19. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






20. Types of billboards: _______ and electronic






21. The first line or paragraph of the body copy that is used to stimulate the reader's interest






22. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






23. Presenting TV ads to others: Story board - Script - __________






24. Commercials shot outside the studio






25. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






26. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






27. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






28. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






29. A block of text separate from the main display copy and headline where the idea is presented






30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






31. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






32. People who appear in television commercials






33. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






34. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






35. Types of _____________:pop-out coupons and poin-of purchase






36. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






37. Another word of email ads - Use with caution






38. Advantages of _____________: Control - Flexibility - Appeal






39. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






40. Text used to set the stage and lead into the headline of the copy






41. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






42. Image that conveys the heart of the concept






43. A mockup of a television commercial that uses still photos for the frames






44. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






45. Limitations to Radio: Cannot show product - __________ - difficult to test success






46. 2 kinds of __________: free gift and bonus items






47. Lifelike imitations of sounds






48. How many percent of a newspaper is made up of ads?






49. If direct mail does not so much generate sales - what does it instead generate?






50. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines







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Can you answer 50 questions in 15 minutes?


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