Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






2. The act of clicking on a button on a website that takes the viewer to a different website






3. The first line or paragraph of the body copy that is used to stimulate the reader's interest






4. 3:1 or 4:1 - ratio of _____________






5. The written version of a television commercial specifying all the video and audio information






6. Advantages of _____________: Control - Flexibility - Appeal






7. List of contacts that you purchase from companies that put these lists together






8. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






9. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






10. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






11. What kind of radio ad often includes obsurd situations?






12. Another word of email ads - Use with caution






13. commercials set to music






14. 2 1/4:1 - ratio of ___________






15. Dont be redundant - Voice over should match on screen type - Dont use too many words






16. A headline that is straightforward and informative and leads to some kind of action






17. Text used to set the stage and lead into the headline of the copy






18. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






19. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






20. Commercials shot outside the studio






21. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






22. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






23. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






24. Types of billboards: _______ and electronic






25. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






26. The text of the message






27. How fast or slow the action progresses in a commercial






28. How many inches wide is a typical newspaper column?






29. Something that gives customers one more reason to purchase your product






30. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






31. In radio advertising - the story is visualized in the listener's imagination






32. Self important copy that focuses on the company rather than the consumer






33. In what shape do people view internet ads?






34. What is the method by which the customer responds called?






35. An indirect headline that gives little information






36. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






37. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






38. Types of ___________: buses - bus benches - bus stop shelters






39. Commercials are planned with segments of action that occur in a single location






40. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






41. What is the type of rate that is based on space purchase and time it is run called?






42. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






43. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






44. Text that explains what is happening in a corresponding photo or illustration






45. The title of an ad; it is display copy set in large type to get the reader's attention






46. Presenting TV ads to others: Story board - Script - __________






47. 2 kinds of __________: free gift and bonus items






48. Small - often rectangular shaped graphic that appears at the top of a webpage.






49. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






50. A series of frames sketched to illustrate how the story line will develop