Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercials shot outside the studio






2. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






3. Other tips for Radio: ________ - Schedule wisely - Give all info






4. Types of TV commercials Demonstration: Story - or Both - ________






5. What does POP stand for?






6. A mockup of a television commercial that uses still photos for the frames






7. All copywriting and all of advertisig is about giving _______.






8. What should be put last in the radio ad?






9. A constructed setting in which the action of a commercial takes place






10. Something that gives customers one more reason to purchase your product






11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






12. What is the type of rate that is the same amount charge however long it is run?






13. List of contacts that you purchase from companies that put these lists together






14. Advantages of _____________: Control - Flexibility - Appeal






15. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






16. A written version of a radio commercial used to produce the commercial






17. Text used to set the stage and lead into the headline of the copy






18. 3:1 or 4:1 - ratio of _____________






19. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






20. Where is the best palce to put the legal copy of the radio ad?






21. Customers who have already bought from you






22. 2 fold message of newspaper ad: _____ - sell at a particular store






23. The visual of the ______________ include: headline - lead - sight bites






24. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






25. Types of billboards: _______ and electronic






26. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






27. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






28. The first line or paragraph of the body copy that is used to stimulate the reader's interest






29. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






30. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






32. What kind of radio ad strives for believability?






33. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






34. In what shape do people view internet ads?






35. The act of clicking on a button on a website that takes the viewer to a different website






36. A word or phrase typed into a search engine to find websites relevant to a certain topic






37. The written version of a television commercial specifying all the video and audio information






38. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






39. How many inches wide total is a double newspaper page?






40. Commercials are planned with segments of action that occur in a single location






41. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






42. Which part of the AIPI formula is the longest portion of radio ad?






43. Dont be redundant - Voice over should match on screen type - Dont use too many words






44. Headlines that aim to capture attention although they might not provide much information






45. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






46. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






47. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






48. What is the method by which the customer responds called?






49. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






50. How many pages is the typical direct mail ad?