SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Stick to time
Adese
Image transfer
Inserts
2. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Overlines
70
Aerial Banner
Headline
3. The title of an ad; it is display copy set in large type to get the reader's attention
Facilitators
Headline
Magalog
Phone number
4. Type that is set in larger sizes that is used to attract the reader's attention
Response list
Magalog
Display copy
Classified display advertisement
5. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Selling idea first
Support Copy
Straight
Brag-and-boast copy
6. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Navigation
Set
Lists
Omnipresence
7. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Theater of the mind
Inserts
Image transfer
Spam
8. Types of TV commercials Demonstration: Story - or Both - ________
Vignette
Testimonials
Immediate Response
Television script
9. What is the type of rate that is based on space purchase and time it is run called?
In-town billboards size
Open rate
Scenes
Underlines
10. How many pages is the typical direct mail ad?
4
Call to action
3 to 6
Voice-over
11. How many percent of a newspaper is made up of ads?
Straight
70
Set
Internet Advertising
12. What is the method by which the customer responds called?
Dead
Sound effects
House list
Response device
13. Types of ___________: buses - bus benches - bus stop shelters
70
Transit advertising
Sweetener
Poster panel
14. List of contacts that you purchase from companies that put these lists together
Navigation
Response device
Compiled list
Omnipresence
15. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Jingle
Your-name-here copy
Attention
16. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Present sales message
Underlines
Email
Flat rate
17. How fast or slow the action progresses in a commercial
In-store advertising
Beginning or in the middle
Call-outs
Pace
18. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Navigation
Flat rate
White space
Dead
19. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
12
Your-name-here copy
Direct mail letter
Lists
20. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Call to action
Tone of voice
Simple
Classified display advertisement
21. A concluding line that tells people how to buy the product
Call to action
Poster panel
Jingle
Open rate
22. Headlines that aim to capture attention although they might not provide much information
Click-throughs
Navigation
Stick to time
Indirect-action headline
23. Types of billboards: _______ and electronic
Customer commitment
Inserts
Call to action
Poster panel
24. what is a classified ad that contains a photo called?
Sight bites
Classified display advertisement
Radio script
Internet Advertising
25. Internet ad copy should be written with most important information on top
Pyramid style
Store history
Vignette
Blind headline
26. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Blind headline
Your-name-here copy
Response list
Voice-over
27. The visual of the ______________ include: headline - lead - sight bites
Dramatized
Immediate Response
Call-outs
Direct mail letter
28. Another word of email ads - Use with caution
Key words
Your-name-here copy
Display copy
Spam
29. Something that gives customers one more reason to purchase your product
Immediate Response
Dramatized
Story board
Sweetener
30. Commercials shot outside the studio
Display copy
Identify advertiser or product
Short life span
On location
31. What kind of radio ad strives for believability?
On location
Dialogue
Brag-and-boast copy
Set
32. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Captions
Store history
4
Immediate Response
33. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Indirect-action headline
Closing pararaph
Tone of voice
34. Lifelike imitations of sounds
Sound effects
Forgettability
Sight bites
Hope
35. Image that conveys the heart of the concept
Off camera
Key visual
Billboards
Email
36. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Pyramid style
Pace
Short life span
Flat rate
37. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
6
Incentives
Immediate Response
38. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Pyramid style
Navigation
Forgettability
24
39. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Direct mail letter
Identify advertiser or product
Dead
Store history
40. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Direct Mail Advertising
Immediate Response
Classified display advertisement
Hope
41. Presenting TV ads to others: Story board - Script - __________
Soundtrack of TV
Collateral materials
On location
Scenario
42. Commercials are planned with segments of action that occur in a single location
Scenes
F
Support Copy
In-town billboards size
43. How many words should there be on a billboard?
3 to 6
Straight
Key frame
Body copy
44. Text that explains what is happening in a corresponding photo or illustration
Captions
Transit advertising
Aerial Banner
Key visual
45. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Incentives
Subheads
Scenario
Scenes
46. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Urgent
Lists
Radio script
47. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Direct Mail Advertising
Vignette
Talent
Urgent
48. A block of text separate from the main display copy and headline where the idea is presented
Simple
Stick to time
Collateral materials
Call-outs
49. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Click-throughs
Voice-over
Open rate
Customer commitment
50. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Testimonials
Sell product
Magalog
Scenario