Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






2. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






3. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






4. Another word of email ads - Use with caution






5. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






6. Text that explains what is happening in a corresponding photo or illustration






7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






8. Your competitor's customers






9. If direct mail does not so much generate sales - what does it instead generate?






10. How many words should there be on a billboard?






11. All copywriting and all of advertisig is about giving _______.






12. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






13. What is the type of rate that is based on space purchase and time it is run called?






14. The visual of the ______________ include: headline - lead - sight bites






15. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






16. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






17. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






18. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






19. Headlines that aim to capture attention although they might not provide much information






20. What is the method by which the customer responds called?






21. Advantages of _____________: Control - Flexibility - Appeal






22. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






23. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






24. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






25. How many inches wide total is a double newspaper page?






26. Types of ___________: buses - bus benches - bus stop shelters






27. Which part of the AIPI formula is the longest portion of radio ad?






28. In which part of the AIPI formula should you repeat the prodcut and company name?






29. Customers who have already bought from you






30. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






31. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






32. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






33. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






34. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






35. How many pages is the typical direct mail ad?






36. Small - often rectangular shaped graphic that appears at the top of a webpage.






37. What kind of radio ad strives for believability?






38. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






39. Commercials shot outside the studio






40. Commercials are planned with segments of action that occur in a single location






41. commercials set to music






42. A block of text separate from the main display copy and headline where the idea is presented






43. Internet ad copy should be written with most important information on top






44. People who appear in television commercials






45. A constructed setting in which the action of a commercial takes place






46. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






47. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






48. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






49. 3:1 or 4:1 - ratio of _____________






50. List of contacts that you purchase from companies that put these lists together