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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. commercials set to music
Sound effects
Storyboard
Spam
Jingle
2. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Sound effects
Inserts
Hope
Photoboard
3. How fast or slow the action progresses in a commercial
Hope
Pyramid style
Spam
Pace
4. 3:1 or 4:1 - ratio of _____________
Response list
Theater of the mind
Brag-and-boast copy
Interstate billboards size
5. An indirect headline that gives little information
Blind headline
Inserts
Voice-over
Present sales message
6. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Customer commitment
Direct-action headline
Sell product
7. A constructed setting in which the action of a commercial takes place
6
Vignette
Set
Key frame
8. Image that conveys the heart of the concept
F
Hope
Headline
Key visual
9. How many inches wide is a typical newspaper column?
Indirect-action headline
12
4
Present sales message
10. Your competitor's customers
Navigation
Response list
Transit advertising
Indirect-action headline
11. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Stick to time
6
Inserts
12. How many inches wide total is a double newspaper page?
Caption
24
Billboards
On location
13. In which part of the AIPI formula should you repeat the prodcut and company name?
Poster panel
Jingle
Identify advertiser or product
leads which lead to sales
14. Headlines that aim to capture attention although they might not provide much information
Middle
Indirect-action headline
Banner ad
Inserts
15. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Lists
Internet Advertising
Talent
Selling idea first
16. Commercials are planned with segments of action that occur in a single location
Facilitators
Identify advertiser or product
Spam
Scenes
17. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Sweetener
Phone number
Customer commitment
Dead
18. What kind of radio ad strives for believability?
Radio script
Dialogue
3 to 6
Caption
19. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Compiled list
In-town billboards size
Wall Mural
Key words
20. A series of frames sketched to illustrate how the story line will develop
Urgent
Brag-and-boast copy
Storyboard
24
21. A written version of a radio commercial used to produce the commercial
Radio script
4
Pace
Dead
22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
F
Support Copy
Middle
Back translation
23. Type that is set in larger sizes that is used to attract the reader's attention
Transit advertising
Display copy
Brag-and-boast copy
leads which lead to sales
24. What does POP stand for?
Point-of-purchase
Phone number
Soundtrack of TV
Compiled list
25. In radio advertising - the story is visualized in the listener's imagination
Direct mail letter
Beginning or in the middle
Theater of the mind
12
26. Small - often rectangular shaped graphic that appears at the top of a webpage.
House list
Blind headline
Incentives
Banner ad
27. In television - a voice that is coming from an unseen speaker
4
Lists
Body copy
Off camera
28. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Call-outs
Image transfer
Sight bites
Forgettability
29. Where is the best palce to put the legal copy of the radio ad?
Aerial Banner
Talent
Middle
Repeating
30. How many percent of a newspaper is made up of ads?
70
Store history
Letter
Indirect-action headline
31. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
4
Collateral materials
Testimonials
Repeating
32. Presenting TV ads to others: Story board - Script - __________
Scenario
Key visual
Direct-action headline
Facilitators
33. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
On location
Storyboard
Subheads
Navigation
34. How many pages is the typical direct mail ad?
4
Urgent
Indirect-action headline
Direct-action headline
35. A mockup of a television commercial that uses still photos for the frames
Vignette
Photoboard
Set
Back translation
36. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Omnipresence
Adese
Theater of the mind
Transit advertising
37. What is the type of rate that is based on space purchase and time it is run called?
Hope
Key visual
Attention
Open rate
38. what is a classified ad that contains a photo called?
Classified display advertisement
Direct-action headline
Banner ad
Attention
39. Types of billboards: _______ and electronic
Repeating
Poster panel
Direct-action headline
Vignette
40. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Wall Mural
Selling idea first
Key visual
41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Underlines
In-store advertising
Email
Call-outs
42. Other tips for Radio: ________ - Schedule wisely - Give all info
Indirect-action headline
Testimonials
Stick to time
Jingle
43. Dont be redundant - Voice over should match on screen type - Dont use too many words
Flat rate
Soundtrack of TV
Casting
Photoboard
44. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Story board
Middle
Jingle
Vignette
45. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Repeating
Scenario
Schedule
46. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Navigation
Repeating
Omnipresence
Vignette
47. What way of presenting a TV ad uses pictures and words?
Stick to time
Sell product
Story board
Compiled list
48. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Immediate Response
Incentives
Stick to time
Billboards
49. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Key visual
Jingle
House list
Humor and emotion
50. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Scenes
Tone of voice
Display copy
Incentives