Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad often includes obsurd situations?






2. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






3. Text that explains what is happening in a corresponding photo or illustration






4. In what shape do people view internet ads?






5. A word or phrase typed into a search engine to find websites relevant to a certain topic






6. Formula writing that uses cliches - generalities - stock phrases - and superlatives






7. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






8. Finding the right person for the role






9. What is the type of rate that is the same amount charge however long it is run?






10. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






11. Image that conveys the heart of the concept






12. What kind of radio ad strives for believability?






13. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






14. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






15. People who appear in television commercials






16. An indirect headline that gives little information






17. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






18. Text used to set the stage and lead into the headline of the copy






19. Types of billboards: _______ and electronic






20. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






21. How many inches wide total is a double newspaper page?






22. 2 1/4:1 - ratio of ___________






23. Commercials shot outside the studio






24. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






25. 2 fold message of newspaper ad: _____ - sell at a particular store






26. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






27. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






28. What is the type of rate that is based on space purchase and time it is run called?






29. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






30. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






31. What does POP stand for?






32. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






33. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






34. Self important copy that focuses on the company rather than the consumer






35. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






36. Your competitor's customers






37. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






38. How fast or slow the action progresses in a commercial






39. Other tips for Radio: ________ - Schedule wisely - Give all info






40. Internet ad copy should be written with most important information on top






41. How many words should there be on a billboard?






42. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






43. What way of presenting a TV ad uses pictures and words?






44. what is a classified ad that contains a photo called?






45. The title of an ad; it is display copy set in large type to get the reader's attention






46. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






47. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






48. 2 kinds of __________: free gift and bonus items






49. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






50. If direct mail does not so much generate sales - what does it instead generate?