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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Omnipresence
Underlines
Immediate Response
Voice-over
2. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Beginning or in the middle
Magalog
Scenario
Omnipresence
3. In radio advertising - the story is visualized in the listener's imagination
Vignette
Click-throughs
Theater of the mind
Overlines
4. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Middle
Click-throughs
Response list
Back translation
5. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Off camera
Billboards
Jingle
Sound effects
6. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Navigation
4
Photoboard
7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Forgettability
Off camera
Subheads
Repeating
8. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sweetener
Scenes
Compiled list
Sight bites
9. Commercials shot outside the studio
Captions
Middle
Pyramid style
On location
10. How many inches wide is a typical newspaper column?
12
Attention
Classified display advertisement
Pace
11. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
24
Set
Jingle
12. In what shape do people view internet ads?
Dead
Jingle
F
Body copy
13. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Radio script
Photoboard
Image transfer
Closing pararaph
14. What is the type of rate that is the same amount charge however long it is run?
Flat rate
Dialogue
Set
Call to action
15. The written version of a television commercial specifying all the video and audio information
Television script
Talent
Theater of the mind
In-town billboards size
16. A block of text separate from the main display copy and headline where the idea is presented
Key visual
Transit advertising
Call-outs
White space
17. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Letter
Pyramid style
Collateral materials
Attention
18. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
In-town billboards size
F
Adese
Customer commitment
19. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Lists
Body copy
Omnipresence
White space
20. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Beginning or in the middle
Story board
Immediate Response
Voice-over
21. The act of clicking on a button on a website that takes the viewer to a different website
Set
Image transfer
Click-throughs
Compiled list
22. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Short life span
Attention
Incentives
Display copy
23. What way of presenting a TV ad uses pictures and words?
Open rate
Story board
Vignette
Transit advertising
24. How many more times are electronic billboards more effective than poster panels?
On location
6
Identify advertiser or product
Closing pararaph
25. Your competitor's customers
House list
Brag-and-boast copy
Simple
Response list
26. Another word of email ads - Use with caution
Spam
Aerial Banner
House list
Transit advertising
27. Types of TV commercials Demonstration: Story - or Both - ________
Testimonials
Image transfer
Call to action
Omnipresence
28. Headlines that aim to capture attention although they might not provide much information
Vignette
24
Collateral materials
Indirect-action headline
29. commercials set to music
Jingle
Caption
Testimonials
Response device
30. Which part of the AIPI formula is the longest portion of radio ad?
Stick to time
Key visual
Inserts
Present sales message
31. People who appear in television commercials
Call-outs
Lists
Call to action
Talent
32. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Schedule
Open rate
3 to 6
33. The text of the message
Body copy
Straight
Story board
Call-outs
34. Presenting TV ads to others: Story board - Script - __________
Scenario
Attention
In-town billboards size
Jingle
35. 2 1/4:1 - ratio of ___________
Sell product
In-town billboards size
Interstate billboards size
Customer commitment
36. Types of _____________:pop-out coupons and poin-of purchase
6
Scenes
In-store advertising
Sweetener
37. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Immediate Response
Aerial Banner
Television script
Hope
38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Testimonials
Straight
Billboards
Immediate Response
39. A series of frames sketched to illustrate how the story line will develop
Adese
Response list
Storyboard
Your-name-here copy
40. Types of billboards: _______ and electronic
Adese
Poster panel
Sound effects
Lead paragraph
41. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Letter
Attention
Magalog
Inserts
42. What kind of radio ad strives for believability?
Story board
Scenes
Dialogue
6
43. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Selling idea first
Sight bites
Sound effects
44. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Key frame
Navigation
Straight
Billboards
45. Other tips for Radio: ________ - Schedule wisely - Give all info
Soundtrack of TV
Omnipresence
Brag-and-boast copy
Stick to time
46. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Story board
Phone number
Humor and emotion
Present sales message
47. 3:1 or 4:1 - ratio of _____________
Selling idea first
Interstate billboards size
Billboards
Call-outs
48. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Dead
White space
Television script
Vignette
49. Commercials are planned with segments of action that occur in a single location
Scenes
Short life span
Talent
Facilitators
50. A headline that is straightforward and informative and leads to some kind of action
Omnipresence
Direct Mail Advertising
Short life span
Direct-action headline