SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your competitor's customers
Phone number
Off camera
Present sales message
Response list
2. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Click-throughs
Wall Mural
Billboards
Voice-over
3. The title of an ad; it is display copy set in large type to get the reader's attention
Spam
Scenario
Headline
Direct Mail Advertising
4. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
leads which lead to sales
Caption
Click-throughs
Set
5. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Body copy
Present sales message
Wall Mural
6. Small - often rectangular shaped graphic that appears at the top of a webpage.
Dead
Incentives
Banner ad
Captions
7. Customers who have already bought from you
House list
Straight
Response device
Photoboard
8. Types of ___________: buses - bus benches - bus stop shelters
Key visual
Transit advertising
Spam
Straight
9. If direct mail does not so much generate sales - what does it instead generate?
Collateral materials
Direct mail letter
leads which lead to sales
Classified display advertisement
10. In radio advertising - the story is visualized in the listener's imagination
Underlines
Attention
Theater of the mind
Scenario
11. A mockup of a television commercial that uses still photos for the frames
Voice-over
Photoboard
Vignette
Inserts
12. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Dead
Compiled list
4
Letter
13. In television - a voice that is coming from an unseen speaker
Point-of-purchase
Omnipresence
Off camera
Identify advertiser or product
14. What should be put last in the radio ad?
Phone number
Headline
Dead
4
15. Self important copy that focuses on the company rather than the consumer
Forgettability
Brag-and-boast copy
Storyboard
Schedule
16. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Hope
Repeating
Back translation
Spam
17. A written version of a radio commercial used to produce the commercial
Back translation
Radio script
Scenario
Pace
18. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Wall Mural
Hope
Beginning or in the middle
Urgent
19. Where is the best palce to put the legal copy of the radio ad?
Back translation
Identify advertiser or product
Middle
Subheads
20. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Inserts
Short life span
Key frame
Body copy
21. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
Straight
Letter
Radio script
22. Something that gives customers one more reason to purchase your product
Sweetener
Email
Navigation
Attention
23. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
House list
Adese
Open rate
24. Which part of the AIPI formula is the longest portion of radio ad?
Overlines
Stick to time
Aerial Banner
Present sales message
25. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Blind headline
Closing pararaph
Dramatized
26. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Spam
Omnipresence
Closing pararaph
Headline
27. Limitations to Radio: Cannot show product - __________ - difficult to test success
F
Direct Mail Advertising
Blind headline
Forgettability
28. How many words should there be on a billboard?
Flat rate
Immediate Response
3 to 6
Dramatized
29. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
4
Response device
Headline
Omnipresence
30. Text used to set the stage and lead into the headline of the copy
Classified display advertisement
Call to action
Theater of the mind
Overlines
31. A headline that is straightforward and informative and leads to some kind of action
Vignette
Call to action
Inserts
Direct-action headline
32. How many pages is the typical direct mail ad?
Image transfer
Phone number
4
Dialogue
33. A series of frames sketched to illustrate how the story line will develop
Direct Mail Advertising
House list
Magalog
Storyboard
34. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Underlines
Click-throughs
Dialogue
Caption
35. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Click-throughs
Talent
In-store advertising
36. Image that conveys the heart of the concept
Key words
Indirect-action headline
Incentives
Key visual
37. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Indirect-action headline
Brag-and-boast copy
Back translation
Billboards
38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Urgent
Caption
12
Immediate Response
39. The written version of a television commercial specifying all the video and audio information
Banner ad
Sell product
On location
Television script
40. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Response list
Call to action
Incentives
Attention
41. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Caption
Back translation
Lead paragraph
Off camera
42. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Middle
Store history
Click-throughs
Jingle
43. An indirect headline that gives little information
Body copy
Blind headline
Compiled list
Straight
44. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Key visual
Email
Click-throughs
Response list
45. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Headline
Radio script
3 to 6
46. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Customer commitment
Key visual
Incentives
Magalog
47. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Call to action
Your-name-here copy
House list
48. Commercials are planned with segments of action that occur in a single location
Scenes
Middle
Navigation
Dead
49. In what shape do people view internet ads?
Voice-over
Dialogue
F
Straight
50. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Identify advertiser or product
Stick to time
In-town billboards size