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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Another word of email ads - Use with caution
Interstate billboards size
Spam
Call to action
Testimonials
2. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Storyboard
Sight bites
Dialogue
Subheads
3. 2 kinds of __________: free gift and bonus items
Straight
Customer commitment
Incentives
Billboards
4. 3:1 or 4:1 - ratio of _____________
Caption
Poster panel
Pace
Interstate billboards size
5. Commercials are planned with segments of action that occur in a single location
Vignette
Scenes
Set
Lead paragraph
6. Other tips for Radio: ________ - Schedule wisely - Give all info
Straight
Stick to time
Display copy
Phone number
7. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Compiled list
Call-outs
Lead paragraph
Direct Mail Advertising
8. Lifelike imitations of sounds
Omnipresence
Off camera
Voice-over
Sound effects
9. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Lead paragraph
Indirect-action headline
Vignette
leads which lead to sales
10. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Lists
Blind headline
Story board
11. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
In-town billboards size
Short life span
Billboards
12. Dont be redundant - Voice over should match on screen type - Dont use too many words
Overlines
Display copy
Soundtrack of TV
Transit advertising
13. A written version of a radio commercial used to produce the commercial
Store history
Sweetener
Customer commitment
Radio script
14. Internet ad copy should be written with most important information on top
Response list
Pyramid style
Off camera
Point-of-purchase
15. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Forgettability
Support Copy
Response device
Captions
16. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Underlines
Soundtrack of TV
Key visual
Lists
17. What does POP stand for?
Point-of-purchase
Headline
Wall Mural
Subheads
18. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Short life span
Closing pararaph
Dramatized
Back translation
19. A headline that is straightforward and informative and leads to some kind of action
Lead paragraph
Direct-action headline
Set
Brag-and-boast copy
20. All copywriting and all of advertisig is about giving _______.
Hope
Body copy
Forgettability
Theater of the mind
21. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Compiled list
Dramatized
Store history
Lists
22. Which part of the AIPI formula is the longest portion of radio ad?
Humor and emotion
Present sales message
Underlines
Voice-over
23. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Blind headline
White space
Facilitators
24. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Support Copy
Casting
Selling idea first
In-store advertising
25. The title of an ad; it is display copy set in large type to get the reader's attention
White space
Headline
Scenes
Sight bites
26. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Blind headline
Collateral materials
Immediate Response
F
27. How many inches wide total is a double newspaper page?
Closing pararaph
Soundtrack of TV
Story board
24
28. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Set
Email
Repeating
Middle
29. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Sweetener
Letter
Dead
Subheads
30. What is the type of rate that is the same amount charge however long it is run?
Pace
Direct-action headline
Soundtrack of TV
Flat rate
31. How many pages is the typical direct mail ad?
4
Display copy
12
Schedule
32. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Casting
Off camera
Dialogue
33. Text that explains what is happening in a corresponding photo or illustration
Letter
Captions
Storyboard
Sweetener
34. Your competitor's customers
Magalog
Response list
Wall Mural
Banner ad
35. What should be put last in the radio ad?
In-town billboards size
Phone number
Jingle
Flat rate
36. In radio advertising - the story is visualized in the listener's imagination
Key frame
Radio script
Direct Mail Advertising
Theater of the mind
37. Presenting TV ads to others: Story board - Script - __________
Scenario
Radio script
Sound effects
Billboards
38. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Sound effects
Magalog
Subheads
39. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
F
Set
Scenario
Caption
40. What kind of radio ad strives for believability?
24
Dialogue
On location
Television script
41. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Headline
Adese
Casting
Billboards
42. A word or phrase typed into a search engine to find websites relevant to a certain topic
Key words
Set
Television script
Middle
43. How many words should there be on a billboard?
Click-throughs
3 to 6
Stick to time
Open rate
44. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Interstate billboards size
White space
Image transfer
Response list
45. How many inches wide is a typical newspaper column?
Call-outs
House list
Compiled list
12
46. Where is the best palce to put the legal copy of the radio ad?
Off camera
Sound effects
Middle
12
47. The text of the message
Straight
House list
Body copy
Poster panel
48. In television - a voice that is coming from an unseen speaker
Pace
Collateral materials
Off camera
Internet Advertising
49. What way of presenting a TV ad uses pictures and words?
Aerial Banner
Story board
4
Direct Mail Advertising
50. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Transit advertising
Billboards
4
Attention