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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In what shape do people view internet ads?
F
Internet Advertising
Television script
Key visual
2. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Call-outs
Blind headline
Your-name-here copy
Vignette
3. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Talent
Sight bites
Your-name-here copy
Underlines
4. Lifelike imitations of sounds
Sound effects
Forgettability
Storyboard
Navigation
5. How many more times are electronic billboards more effective than poster panels?
Attention
Omnipresence
Casting
6
6. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Overlines
Radio script
Underlines
7. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Underlines
Simple
Sight bites
Internet Advertising
8. what is a classified ad that contains a photo called?
Lists
Identify advertiser or product
Phone number
Classified display advertisement
9. commercials set to music
Response device
Key words
Jingle
Dead
10. How many words should there be on a billboard?
Selling idea first
Off camera
Aerial Banner
3 to 6
11. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Scenario
Scenes
Present sales message
12. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Poster panel
Response device
Closing pararaph
Key frame
13. Other tips for Radio: ________ - Schedule wisely - Give all info
Lead paragraph
Display copy
Radio script
Stick to time
14. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Back translation
Email
Customer commitment
Key words
15. What is the method by which the customer responds called?
Blind headline
Response device
Response list
Captions
16. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Repeating
Direct Mail Advertising
70
Navigation
17. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
3 to 6
Facilitators
Billboards
24
18. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Tone of voice
Television script
Brag-and-boast copy
Lead paragraph
19. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Talent
Incentives
Facilitators
20. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Letter
On location
Response list
21. Types of _____________:pop-out coupons and poin-of purchase
Phone number
12
In-store advertising
Scenes
22. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Key words
Vignette
Inserts
Sweetener
23. Customers who have already bought from you
Magalog
Identify advertiser or product
House list
Theater of the mind
24. Presenting TV ads to others: Story board - Script - __________
Jingle
Banner ad
Scenario
F
25. A constructed setting in which the action of a commercial takes place
Scenario
Your-name-here copy
Set
Captions
26. 2 fold message of newspaper ad: _____ - sell at a particular store
Billboards
Television script
Sell product
Storyboard
27. A block of text separate from the main display copy and headline where the idea is presented
Sweetener
Closing pararaph
Scenes
Call-outs
28. A headline that is straightforward and informative and leads to some kind of action
Banner ad
F
Incentives
Direct-action headline
29. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
In-store advertising
Voice-over
Key visual
Customer commitment
30. What does POP stand for?
Flat rate
Testimonials
Middle
Point-of-purchase
31. Which part of the AIPI formula is the longest portion of radio ad?
Middle
Vignette
Present sales message
Sound effects
32. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Overlines
Pyramid style
Repeating
Present sales message
33. Limitations to Radio: Cannot show product - __________ - difficult to test success
Key frame
Forgettability
White space
Sell product
34. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Subheads
Pyramid style
Adese
35. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Inserts
3 to 6
leads which lead to sales
36. Image that conveys the heart of the concept
Forgettability
Vignette
Support Copy
Key visual
37. Commercials shot outside the studio
On location
Sound effects
Flat rate
Lists
38. Something that gives customers one more reason to purchase your product
Sweetener
Blind headline
Direct Mail Advertising
Pyramid style
39. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Straight
Short life span
Omnipresence
Blind headline
40. If direct mail does not so much generate sales - what does it instead generate?
Call to action
leads which lead to sales
Point-of-purchase
Schedule
41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Immediate Response
Direct mail letter
Tone of voice
Key words
42. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Brag-and-boast copy
Straight
Subheads
Direct Mail Advertising
43. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Classified display advertisement
Adese
Response list
Open rate
44. What is the type of rate that is the same amount charge however long it is run?
Flat rate
Sweetener
Schedule
Lists
45. The act of clicking on a button on a website that takes the viewer to a different website
70
Click-throughs
Blind headline
Repeating
46. The written version of a television commercial specifying all the video and audio information
Blind headline
12
Television script
Straight
47. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
In-store advertising
Immediate Response
Display copy
48. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Dialogue
In-store advertising
Classified display advertisement
Attention
49. What kind of radio ad strives for believability?
Dialogue
Vignette
Present sales message
Store history
50. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Vignette
Lists
Billboards
Selling idea first
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