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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Dramatized
Theater of the mind
Scenes
Vignette
2. Type that is set in larger sizes that is used to attract the reader's attention
Lists
Straight
Collateral materials
Display copy
3. In radio advertising - the story is visualized in the listener's imagination
Direct Mail Advertising
Theater of the mind
In-store advertising
Billboards
4. Types of _____________:pop-out coupons and poin-of purchase
Straight
70
Pace
In-store advertising
5. Internet ad copy should be written with most important information on top
Soundtrack of TV
Scenes
Letter
Pyramid style
6. The text of the message
4
Body copy
Scenes
3 to 6
7. Types of billboards: _______ and electronic
Poster panel
Display copy
70
Dramatized
8. How many inches wide total is a double newspaper page?
Open rate
Closing pararaph
Sight bites
24
9. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
leads which lead to sales
Scenario
Repeating
Facilitators
10. Where is the best palce to put the legal copy of the radio ad?
House list
Middle
Voice-over
White space
11. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Immediate Response
Voice-over
Scenario
Support Copy
12. Lifelike imitations of sounds
Sound effects
Immediate Response
Present sales message
Collateral materials
13. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Direct Mail Advertising
leads which lead to sales
Dead
14. Something that gives customers one more reason to purchase your product
Transit advertising
Caption
Sweetener
Magalog
15. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Television script
Your-name-here copy
Blind headline
16. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Schedule
Urgent
Classified display advertisement
Sweetener
17. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
leads which lead to sales
Inserts
Scenario
Key frame
18. A concluding line that tells people how to buy the product
Direct Mail Advertising
Compiled list
Call to action
Brag-and-boast copy
19. How many inches wide is a typical newspaper column?
White space
12
Hope
Lists
20. In which part of the AIPI formula should you repeat the prodcut and company name?
Repeating
Dead
Identify advertiser or product
Set
21. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Banner ad
Image transfer
Call to action
22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
6
Lead paragraph
Schedule
Key visual
23. Image that conveys the heart of the concept
Straight
Key visual
Compiled list
Soundtrack of TV
24. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Wall Mural
Incentives
Vignette
Adese
25. Advantages of _____________: Control - Flexibility - Appeal
Key words
Direct Mail Advertising
Adese
Stick to time
26. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Forgettability
Email
Body copy
In-town billboards size
27. How many pages is the typical direct mail ad?
Navigation
Internet Advertising
4
Underlines
28. Another word of email ads - Use with caution
Interstate billboards size
Headline
Flat rate
Spam
29. 2 1/4:1 - ratio of ___________
12
In-town billboards size
In-store advertising
Key visual
30. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Urgent
Immediate Response
Letter
Image transfer
31. Small - often rectangular shaped graphic that appears at the top of a webpage.
Vignette
Banner ad
Sight bites
Facilitators
32. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Selling idea first
Immediate Response
On location
Caption
33. What should be put last in the radio ad?
Phone number
Incentives
Your-name-here copy
12
34. What is the method by which the customer responds called?
Interstate billboards size
Response device
Open rate
Direct mail letter
35. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Testimonials
Internet Advertising
Captions
White space
36. Customers who have already bought from you
Collateral materials
Lead paragraph
House list
Adese
37. A written version of a radio commercial used to produce the commercial
Jingle
Back translation
Captions
Radio script
38. An indirect headline that gives little information
Display copy
Blind headline
Aerial Banner
Back translation
39. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Billboards
Photoboard
Spam
Support Copy
40. Presenting TV ads to others: Story board - Script - __________
Scenes
In-store advertising
Scenario
Key frame
41. A mockup of a television commercial that uses still photos for the frames
Identify advertiser or product
On location
Photoboard
Inserts
42. A block of text separate from the main display copy and headline where the idea is presented
Transit advertising
Call-outs
Closing pararaph
Radio script
43. Your competitor's customers
Response list
Spam
Aerial Banner
Voice-over
44. what is a classified ad that contains a photo called?
Body copy
Classified display advertisement
Indirect-action headline
Magalog
45. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Pyramid style
Sight bites
Aerial Banner
Customer commitment
46. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Response list
Captions
Vignette
47. Which part of the AIPI formula is the longest portion of radio ad?
Present sales message
Facilitators
4
Underlines
48. 2 kinds of __________: free gift and bonus items
Call to action
Internet Advertising
Vignette
Incentives
49. What kind of radio ad strives for believability?
Soundtrack of TV
Dialogue
Interstate billboards size
Scenes
50. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
70
Collateral materials
Customer commitment
Key frame