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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Type that is set in larger sizes that is used to attract the reader's attention
Key visual
Display copy
Identify advertiser or product
Key words
2. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Spam
Wall Mural
Lead paragraph
24
3. How many more times are electronic billboards more effective than poster panels?
Hope
Captions
6
Body copy
4. How many pages is the typical direct mail ad?
Adese
Photoboard
4
Testimonials
5. A written version of a radio commercial used to produce the commercial
Magalog
Radio script
White space
leads which lead to sales
6. what is a classified ad that contains a photo called?
Hope
Off camera
3 to 6
Classified display advertisement
7. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Letter
Identify advertiser or product
Facilitators
8. Image that conveys the heart of the concept
Lead paragraph
Underlines
Key visual
Dramatized
9. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
70
Adese
Hope
Navigation
10. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Response device
Middle
Key visual
Adese
11. Limitations to Radio: Cannot show product - __________ - difficult to test success
Set
Forgettability
On location
Display copy
12. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Direct-action headline
Facilitators
Sight bites
Headline
13. In television - a voice that is coming from an unseen speaker
Simple
Display copy
Sell product
Off camera
14. What should be put last in the radio ad?
Schedule
Key words
Phone number
Simple
15. 2 kinds of __________: free gift and bonus items
Image transfer
Incentives
Immediate Response
Wall Mural
16. How many percent of a newspaper is made up of ads?
Adese
Schedule
70
Talent
17. Lifelike imitations of sounds
Subheads
Immediate Response
Sound effects
In-town billboards size
18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Storyboard
In-town billboards size
Sweetener
19. A concluding line that tells people how to buy the product
Aerial Banner
Short life span
Call to action
Stick to time
20. Your competitor's customers
Overlines
Talent
Response list
Voice-over
21. Text used to set the stage and lead into the headline of the copy
Customer commitment
Overlines
Classified display advertisement
70
22. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Omnipresence
Wall Mural
Call-outs
Radio script
23. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Key frame
3 to 6
Support Copy
24. How many inches wide total is a double newspaper page?
Identify advertiser or product
Dead
Schedule
24
25. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Beginning or in the middle
Attention
In-store advertising
26. Another word of email ads - Use with caution
Photoboard
Call to action
Captions
Spam
27. What kind of radio ad strives for believability?
Key visual
Click-throughs
Dialogue
Present sales message
28. What kind of radio ad often includes obsurd situations?
Call-outs
Dramatized
Key frame
Store history
29. How many inches wide is a typical newspaper column?
12
Overlines
Omnipresence
Navigation
30. Customers who have already bought from you
Letter
House list
leads which lead to sales
Blind headline
31. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Soundtrack of TV
Banner ad
Flat rate
32. How fast or slow the action progresses in a commercial
Jingle
Your-name-here copy
Dead
Pace
33. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Pyramid style
Inserts
Sight bites
Stick to time
34. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Incentives
Closing pararaph
Lead paragraph
Direct-action headline
35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Response list
Closing pararaph
Forgettability
Magalog
36. Dont be redundant - Voice over should match on screen type - Dont use too many words
Display copy
Scenario
70
Soundtrack of TV
37. Commercials are planned with segments of action that occur in a single location
Simple
Scenes
Dead
12
38. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Classified display advertisement
Attention
Soundtrack of TV
Present sales message
39. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Repeating
Attention
Sound effects
Vignette
40. Types of TV commercials Demonstration: Story - or Both - ________
Key words
Soundtrack of TV
Testimonials
Brag-and-boast copy
41. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Theater of the mind
Schedule
Internet Advertising
Indirect-action headline
42. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Vignette
Headline
Testimonials
Voice-over
43. Advantages of _____________: Control - Flexibility - Appeal
Adese
Vignette
Direct Mail Advertising
Headline
44. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Tone of voice
Customer commitment
Captions
45. People who appear in television commercials
Banner ad
Classified display advertisement
Talent
Your-name-here copy
46. Small - often rectangular shaped graphic that appears at the top of a webpage.
Straight
Response device
Banner ad
Customer commitment
47. How many words should there be on a billboard?
Call-outs
Beginning or in the middle
3 to 6
Lists
48. A block of text separate from the main display copy and headline where the idea is presented
Dialogue
Closing pararaph
Sound effects
Call-outs
49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Headline
4
Magalog
50. Text that explains what is happening in a corresponding photo or illustration
Back translation
Captions
Attention
Sight bites