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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






2. Where is the best palce to put the legal copy of the radio ad?






3. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






4. What is the type of rate that is based on space purchase and time it is run called?






5. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






6. What does POP stand for?






7. The act of clicking on a button on a website that takes the viewer to a different website






8. Limitations to Radio: Cannot show product - __________ - difficult to test success






9. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






10. The visual of the ______________ include: headline - lead - sight bites






11. What kind of radio ad often includes obsurd situations?






12. A written version of a radio commercial used to produce the commercial






13. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






14. Your competitor's customers






15. Small - often rectangular shaped graphic that appears at the top of a webpage.






16. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






17. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






18. Dont be redundant - Voice over should match on screen type - Dont use too many words






19. Types of ___________: buses - bus benches - bus stop shelters






20. Internet ad copy should be written with most important information on top






21. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






22. How fast or slow the action progresses in a commercial






23. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






24. Image that conveys the heart of the concept






25. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






26. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






28. 2 kinds of __________: free gift and bonus items






29. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






30. 2 fold message of newspaper ad: _____ - sell at a particular store






31. The text of the message






32. A block of text separate from the main display copy and headline where the idea is presented






33. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






34. What kind of radio ad strives for believability?






35. 3:1 or 4:1 - ratio of _____________






36. A constructed setting in which the action of a commercial takes place






37. Text used to set the stage and lead into the headline of the copy






38. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






39. Headlines that aim to capture attention although they might not provide much information






40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






41. The title of an ad; it is display copy set in large type to get the reader's attention






42. How many inches wide total is a double newspaper page?






43. If direct mail does not so much generate sales - what does it instead generate?






44. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






45. Advantages of _____________: Control - Flexibility - Appeal






46. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






47. commercials set to music






48. How many more times are electronic billboards more effective than poster panels?






49. Text that explains what is happening in a corresponding photo or illustration






50. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






Can you answer 50 questions in 15 minutes?



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