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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Humor and emotion
Magalog
Story board
2. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Dramatized
Closing pararaph
Internet Advertising
Beginning or in the middle
3. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Phone number
Internet Advertising
Back translation
Click-throughs
4. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Dialogue
Adese
Voice-over
Brag-and-boast copy
5. A mockup of a television commercial that uses still photos for the frames
24
In-town billboards size
Photoboard
Voice-over
6. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Selling idea first
Tone of voice
Headline
Subheads
7. An indirect headline that gives little information
Dramatized
Blind headline
Compiled list
Simple
8. what is a classified ad that contains a photo called?
In-town billboards size
Talent
Headline
Classified display advertisement
9. What is the type of rate that is based on space purchase and time it is run called?
Brag-and-boast copy
Open rate
Navigation
Body copy
10. A constructed setting in which the action of a commercial takes place
Call to action
Tone of voice
Call-outs
Set
11. What should be put last in the radio ad?
In-town billboards size
Schedule
Phone number
Call-outs
12. Types of billboards: _______ and electronic
Poster panel
Call-outs
House list
70
13. Limitations to Radio: Cannot show product - __________ - difficult to test success
Click-throughs
Forgettability
Navigation
Captions
14. Advantages of _____________: Control - Flexibility - Appeal
Compiled list
Direct Mail Advertising
Forgettability
Sound effects
15. In television - a voice that is coming from an unseen speaker
Display copy
Off camera
Lists
Forgettability
16. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Letter
Dialogue
Casting
17. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
On location
Your-name-here copy
Straight
Underlines
18. How many percent of a newspaper is made up of ads?
70
Forgettability
Hope
Your-name-here copy
19. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Brag-and-boast copy
Talent
Image transfer
Story board
20. What is the type of rate that is the same amount charge however long it is run?
Sell product
Flat rate
In-store advertising
Your-name-here copy
21. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Lead paragraph
Support Copy
Immediate Response
Spam
22. How many inches wide total is a double newspaper page?
Vignette
24
Stick to time
Support Copy
23. Text that explains what is happening in a corresponding photo or illustration
Captions
Facilitators
White space
Classified display advertisement
24. What is the method by which the customer responds called?
Casting
Letter
Response device
Collateral materials
25. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Call-outs
Schedule
Sell product
70
26. A block of text separate from the main display copy and headline where the idea is presented
Response list
Email
Soundtrack of TV
Call-outs
27. Where is the best palce to put the legal copy of the radio ad?
Voice-over
Middle
Your-name-here copy
Open rate
28. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Present sales message
Aerial Banner
Image transfer
Store history
29. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Underlines
Caption
Key visual
Sight bites
30. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Blind headline
Navigation
Indirect-action headline
31. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Navigation
Billboards
Inserts
Selling idea first
32. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Inserts
Direct-action headline
Sight bites
33. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Storyboard
6
Vignette
34. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Short life span
In-town billboards size
In-store advertising
Underlines
35. The act of clicking on a button on a website that takes the viewer to a different website
Middle
70
Click-throughs
Radio script
36. The text of the message
Body copy
Image transfer
Photoboard
Click-throughs
37. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Straight
Closing pararaph
Forgettability
Support Copy
38. A concluding line that tells people how to buy the product
Testimonials
Call to action
Compiled list
Aerial Banner
39. How many more times are electronic billboards more effective than poster panels?
6
Dead
Pace
Photoboard
40. In what shape do people view internet ads?
Key frame
F
Straight
Spam
41. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Internet Advertising
Image transfer
Phone number
42. How fast or slow the action progresses in a commercial
Sight bites
Urgent
12
Pace
43. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
24
Dramatized
Scenario
44. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Jingle
Letter
Forgettability
Classified display advertisement
45. Finding the right person for the role
Casting
House list
Urgent
Story board
46. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Voice-over
Response list
Back translation
Lists
47. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Storyboard
Forgettability
leads which lead to sales
48. Customers who have already bought from you
Underlines
House list
Banner ad
Off camera
49. Self important copy that focuses on the company rather than the consumer
Photoboard
Open rate
Underlines
Brag-and-boast copy
50. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Inserts
6
Dialogue