Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






3. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






4. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






5. Headlines that aim to capture attention although they might not provide much information






6. An indirect headline that gives little information






7. The first line or paragraph of the body copy that is used to stimulate the reader's interest






8. 2 1/4:1 - ratio of ___________






9. A block of text separate from the main display copy and headline where the idea is presented






10. Customers who have already bought from you






11. Type that is set in larger sizes that is used to attract the reader's attention






12. In television - a voice that is coming from an unseen speaker






13. Where is the best palce to put the legal copy of the radio ad?






14. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






15. The written version of a television commercial specifying all the video and audio information






16. A concluding line that tells people how to buy the product






17. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






18. Dont be redundant - Voice over should match on screen type - Dont use too many words






19. 2 kinds of __________: free gift and bonus items






20. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






21. Advantages of _____________: Control - Flexibility - Appeal






22. Something that gives customers one more reason to purchase your product






23. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






24. A mockup of a television commercial that uses still photos for the frames






25. Types of TV commercials Demonstration: Story - or Both - ________






26. What kind of radio ad strives for believability?






27. What is the method by which the customer responds called?






28. Image that conveys the heart of the concept






29. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






30. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






31. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






32. Another word of email ads - Use with caution






33. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






34. Commercials shot outside the studio






35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






36. 2 fold message of newspaper ad: _____ - sell at a particular store






37. A word or phrase typed into a search engine to find websites relevant to a certain topic






38. Commercials are planned with segments of action that occur in a single location






39. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






40. Presenting TV ads to others: Story board - Script - __________






41. In radio advertising - the story is visualized in the listener's imagination






42. People who appear in television commercials






43. A series of frames sketched to illustrate how the story line will develop






44. What way of presenting a TV ad uses pictures and words?






45. What is the type of rate that is the same amount charge however long it is run?






46. Limitations to Radio: Cannot show product - __________ - difficult to test success






47. Finding the right person for the role






48. what is a classified ad that contains a photo called?






49. Which part of the AIPI formula is the longest portion of radio ad?






50. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency