Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of clicking on a button on a website that takes the viewer to a different website






2. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






3. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






4. A constructed setting in which the action of a commercial takes place






5. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






6. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






7. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






8. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






9. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






10. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






11. Types of ___________: buses - bus benches - bus stop shelters






12. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






13. How many pages is the typical direct mail ad?






14. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






15. How fast or slow the action progresses in a commercial






16. Lifelike imitations of sounds






17. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






18. Internet ad copy should be written with most important information on top






19. commercials set to music






20. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






21. A word or phrase typed into a search engine to find websites relevant to a certain topic






22. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






23. Another word of email ads - Use with caution






24. 2 1/4:1 - ratio of ___________






25. A written version of a radio commercial used to produce the commercial






26. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






27. What does POP stand for?






28. Headlines that aim to capture attention although they might not provide much information






29. Something that gives customers one more reason to purchase your product






30. The text of the message






31. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






32. Commercials are planned with segments of action that occur in a single location






33. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






34. In radio advertising - the story is visualized in the listener's imagination






35. How many inches wide is a typical newspaper column?






36. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






37. Text that explains what is happening in a corresponding photo or illustration






38. What should be put last in the radio ad?






39. What way of presenting a TV ad uses pictures and words?






40. Image that conveys the heart of the concept






41. Where is the best palce to put the legal copy of the radio ad?






42. A series of frames sketched to illustrate how the story line will develop






43. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






44. Advantages of _____________: Control - Flexibility - Appeal






45. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






46. All copywriting and all of advertisig is about giving _______.






47. Presenting TV ads to others: Story board - Script - __________






48. People who appear in television commercials






49. What is the method by which the customer responds called?






50. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation