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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Brag-and-boast copy
Navigation
Flat rate
White space
2. How many more times are electronic billboards more effective than poster panels?
Stick to time
Identify advertiser or product
Transit advertising
6
3. What kind of radio ad often includes obsurd situations?
24
Dramatized
Collateral materials
On location
4. How many inches wide total is a double newspaper page?
Stick to time
24
Sweetener
Wall Mural
5. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Beginning or in the middle
White space
Classified display advertisement
Collateral materials
6. What kind of radio ad strives for believability?
Banner ad
Dialogue
White space
Facilitators
7. Types of billboards: _______ and electronic
Key frame
Poster panel
6
Lead paragraph
8. Internet ad copy should be written with most important information on top
Response device
Inserts
Urgent
Pyramid style
9. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Pyramid style
Attention
Poster panel
10. Headlines that aim to capture attention although they might not provide much information
Testimonials
Stick to time
Wall Mural
Indirect-action headline
11. The text of the message
Voice-over
Banner ad
Theater of the mind
Body copy
12. A word or phrase typed into a search engine to find websites relevant to a certain topic
On location
leads which lead to sales
Key words
Transit advertising
13. In what shape do people view internet ads?
Closing pararaph
Subheads
Key words
F
14. How many pages is the typical direct mail ad?
Sweetener
4
Key words
Jingle
15. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Attention
Caption
Testimonials
Urgent
16. Types of ___________: buses - bus benches - bus stop shelters
Store history
Magalog
Compiled list
Transit advertising
17. what is a classified ad that contains a photo called?
Classified display advertisement
Voice-over
Tone of voice
Response list
18. Text used to set the stage and lead into the headline of the copy
In-store advertising
In-town billboards size
Overlines
Radio script
19. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sight bites
3 to 6
Urgent
Phone number
20. A block of text separate from the main display copy and headline where the idea is presented
3 to 6
Sweetener
Adese
Call-outs
21. Type that is set in larger sizes that is used to attract the reader's attention
Radio script
Click-throughs
Display copy
Casting
22. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Omnipresence
In-town billboards size
Lists
Voice-over
23. Lifelike imitations of sounds
Facilitators
Hope
Sound effects
Interstate billboards size
24. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Sound effects
Testimonials
Closing pararaph
Compiled list
25. 2 fold message of newspaper ad: _____ - sell at a particular store
Dialogue
Hope
Sell product
On location
26. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Transit advertising
Dead
Key visual
Wall Mural
27. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Captions
Support Copy
Scenes
28. What does POP stand for?
Point-of-purchase
White space
Image transfer
4
29. Commercials are planned with segments of action that occur in a single location
Closing pararaph
Testimonials
Scenes
Pyramid style
30. Customers who have already bought from you
Vignette
Soundtrack of TV
House list
Short life span
31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Sell product
Navigation
Pace
Key words
32. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
In-town billboards size
Indirect-action headline
Transit advertising
Internet Advertising
33. How many percent of a newspaper is made up of ads?
Back translation
On location
70
Scenes
34. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Testimonials
Support Copy
Point-of-purchase
Repeating
35. Self important copy that focuses on the company rather than the consumer
Display copy
Brag-and-boast copy
House list
Direct Mail Advertising
36. In radio advertising - the story is visualized in the listener's imagination
12
Theater of the mind
Support Copy
Sight bites
37. Dont be redundant - Voice over should match on screen type - Dont use too many words
Dramatized
Casting
Soundtrack of TV
Internet Advertising
38. List of contacts that you purchase from companies that put these lists together
12
Sound effects
Compiled list
Classified display advertisement
39. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
On location
Selling idea first
Dead
Humor and emotion
40. If direct mail does not so much generate sales - what does it instead generate?
Response device
Dead
Talent
leads which lead to sales
41. An indirect headline that gives little information
Blind headline
Closing pararaph
Beginning or in the middle
Tone of voice
42. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Response list
Overlines
Indirect-action headline
Billboards
43. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Casting
70
Lead paragraph
Testimonials
44. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Humor and emotion
Selling idea first
Internet Advertising
45. All copywriting and all of advertisig is about giving _______.
Letter
Flat rate
Blind headline
Hope
46. In which part of the AIPI formula should you repeat the prodcut and company name?
Scenario
Identify advertiser or product
White space
Forgettability
47. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Omnipresence
White space
Sell product
48. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
12
Response device
Spam
Inserts
49. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Present sales message
Straight
Omnipresence
3 to 6
50. A concluding line that tells people how to buy the product
Selling idea first
Call to action
Sound effects
Point-of-purchase