SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?
Direct-action headline
Scenes
F
12
2. A block of text separate from the main display copy and headline where the idea is presented
24
Incentives
Call-outs
Soundtrack of TV
3. How many pages is the typical direct mail ad?
Blind headline
4
Talent
Key frame
4. What is the type of rate that is the same amount charge however long it is run?
Repeating
Flat rate
70
Billboards
5. Text that explains what is happening in a corresponding photo or illustration
Sight bites
Your-name-here copy
Key words
Captions
6. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Scenes
Response device
Closing pararaph
7. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
3 to 6
Wall Mural
Theater of the mind
Identify advertiser or product
8. Dont be redundant - Voice over should match on screen type - Dont use too many words
Pyramid style
Soundtrack of TV
Support Copy
Vignette
9. How fast or slow the action progresses in a commercial
Pace
Attention
Scenes
Closing pararaph
10. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
On location
Phone number
Magalog
Omnipresence
11. Types of ___________: buses - bus benches - bus stop shelters
Immediate Response
Wall Mural
Transit advertising
Interstate billboards size
12. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Direct Mail Advertising
In-store advertising
Sweetener
13. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Letter
Image transfer
Classified display advertisement
House list
14. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Response device
Response list
Dramatized
15. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Off camera
Present sales message
Short life span
Inserts
16. commercials set to music
Transit advertising
Tone of voice
Brag-and-boast copy
Jingle
17. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
Lists
70
Flat rate
18. What kind of radio ad strives for believability?
Sight bites
Story board
Email
Dialogue
19. What is the method by which the customer responds called?
Radio script
Vignette
Response device
On location
20. The visual of the ______________ include: headline - lead - sight bites
Open rate
Direct mail letter
Compiled list
Beginning or in the middle
21. Finding the right person for the role
Casting
Point-of-purchase
Humor and emotion
Your-name-here copy
22. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
F
Photoboard
Click-throughs
23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
24
Stick to time
Caption
24. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Schedule
Sweetener
Banner ad
25. In television - a voice that is coming from an unseen speaker
Transit advertising
Vignette
Off camera
Indirect-action headline
26. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Omnipresence
Storyboard
Subheads
Direct-action headline
27. Commercials shot outside the studio
On location
Direct Mail Advertising
F
Sell product
28. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Sight bites
Underlines
Aerial Banner
Jingle
29. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
24
Body copy
Humor and emotion
30. What should be put last in the radio ad?
Phone number
In-store advertising
Direct Mail Advertising
Back translation
31. In which part of the AIPI formula should you repeat the prodcut and company name?
Store history
Talent
12
Identify advertiser or product
32. A written version of a radio commercial used to produce the commercial
Underlines
Radio script
Sight bites
Beginning or in the middle
33. Types of TV commercials Demonstration: Story - or Both - ________
Subheads
Testimonials
Key visual
Transit advertising
34. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Spam
Television script
Urgent
Banner ad
35. A concluding line that tells people how to buy the product
Urgent
F
Call to action
Humor and emotion
36. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Identify advertiser or product
Scenes
Support Copy
Body copy
37. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
Overlines
Phone number
Magalog
38. Commercials are planned with segments of action that occur in a single location
Scenes
Your-name-here copy
Set
Dead
39. How many words should there be on a billboard?
Direct Mail Advertising
Image transfer
3 to 6
Pace
40. List of contacts that you purchase from companies that put these lists together
Beginning or in the middle
Sweetener
Scenario
Compiled list
41. How many percent of a newspaper is made up of ads?
Key words
70
Straight
Call-outs
42. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Aerial Banner
Underlines
Stick to time
Call-outs
43. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
In-store advertising
Wall Mural
Voice-over
Direct-action headline
44. what is a classified ad that contains a photo called?
Display copy
Storyboard
Off camera
Classified display advertisement
45. Customers who have already bought from you
Magalog
House list
Vignette
4
46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Direct-action headline
Underlines
Straight
Store history
47. How many inches wide total is a double newspaper page?
Click-throughs
Transit advertising
24
Caption
48. Other tips for Radio: ________ - Schedule wisely - Give all info
Interstate billboards size
Stick to time
Subheads
Humor and emotion
49. Where is the best palce to put the legal copy of the radio ad?
Incentives
Middle
Straight
Set
50. Another word of email ads - Use with caution
Talent
Email
Headline
Spam