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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should be put last in the radio ad?
Phone number
White space
Immediate Response
Internet Advertising
2. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Scenario
Identify advertiser or product
In-store advertising
Navigation
3. Commercials are planned with segments of action that occur in a single location
Lists
Collateral materials
Testimonials
Scenes
4. Presenting TV ads to others: Story board - Script - __________
Transit advertising
Photoboard
Talent
Scenario
5. What kind of radio ad strives for believability?
3 to 6
Key visual
Dialogue
Facilitators
6. Where is the best palce to put the legal copy of the radio ad?
Lead paragraph
24
Simple
Middle
7. Something that gives customers one more reason to purchase your product
Store history
Soundtrack of TV
Navigation
Sweetener
8. How fast or slow the action progresses in a commercial
Urgent
Pace
Store history
Hope
9. A word or phrase typed into a search engine to find websites relevant to a certain topic
Your-name-here copy
Storyboard
Straight
Key words
10. what is a classified ad that contains a photo called?
Call to action
Body copy
Classified display advertisement
Click-throughs
11. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Aerial Banner
Wall Mural
Interstate billboards size
On location
12. An indirect headline that gives little information
Beginning or in the middle
Back translation
Wall Mural
Blind headline
13. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Subheads
Soundtrack of TV
Transit advertising
Internet Advertising
14. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Key frame
Story board
Sight bites
Caption
15. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Direct Mail Advertising
Email
Phone number
Billboards
16. A series of frames sketched to illustrate how the story line will develop
Lead paragraph
Classified display advertisement
Storyboard
Caption
17. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Adese
White space
Image transfer
Poster panel
18. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Open rate
Key frame
6
19. A written version of a radio commercial used to produce the commercial
Beginning or in the middle
Radio script
Key frame
Straight
20. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
3 to 6
Indirect-action headline
Set
21. Internet ad copy should be written with most important information on top
Image transfer
Pyramid style
Adese
Internet Advertising
22. How many inches wide total is a double newspaper page?
Beginning or in the middle
Testimonials
Pyramid style
24
23. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Radio script
24
Letter
Customer commitment
24. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
leads which lead to sales
Flat rate
Key frame
Back translation
25. 2 fold message of newspaper ad: _____ - sell at a particular store
Response list
Sell product
Present sales message
Omnipresence
26. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Selling idea first
Off camera
Urgent
27. What does POP stand for?
Point-of-purchase
F
Collateral materials
Schedule
28. Customers who have already bought from you
House list
Theater of the mind
Display copy
Direct-action headline
29. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Inserts
Selling idea first
Key visual
Adese
30. The visual of the ______________ include: headline - lead - sight bites
Call to action
Store history
Direct mail letter
12
31. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Sound effects
Wall Mural
Straight
32. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Interstate billboards size
Your-name-here copy
12
Story board
33. What is the method by which the customer responds called?
Response device
In-store advertising
Back translation
Key frame
34. Finding the right person for the role
Lead paragraph
Sell product
Casting
3 to 6
35. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Aerial Banner
White space
On location
Lead paragraph
36. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Adese
Underlines
Sight bites
Dialogue
37. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Interstate billboards size
4
Indirect-action headline
38. What way of presenting a TV ad uses pictures and words?
Incentives
Billboards
Direct mail letter
Story board
39. Text that explains what is happening in a corresponding photo or illustration
Sight bites
Support Copy
Compiled list
Captions
40. Your competitor's customers
Response list
Captions
Headline
Omnipresence
41. A concluding line that tells people how to buy the product
Call to action
Key frame
Customer commitment
Flat rate
42. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Direct-action headline
Lead paragraph
Inserts
Story board
43. In television - a voice that is coming from an unseen speaker
Call to action
Inserts
Closing pararaph
Off camera
44. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Vignette
Pace
Closing pararaph
Tone of voice
45. What kind of radio ad often includes obsurd situations?
Body copy
70
Dramatized
Underlines
46. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Closing pararaph
4
F
47. 2 kinds of __________: free gift and bonus items
Display copy
Incentives
Set
Attention
48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Response device
Selling idea first
Subheads
49. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Television script
70
Storyboard
Attention
50. 2 1/4:1 - ratio of ___________
Pace
In-town billboards size
Phone number
Back translation
Can you answer 50 questions in 15 minutes?
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