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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of ___________: buses - bus benches - bus stop shelters






2. A concluding line that tells people how to buy the product






3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






4. Which part of the AIPI formula is the longest portion of radio ad?






5. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






6. A headline that is straightforward and informative and leads to some kind of action






7. How many more times are electronic billboards more effective than poster panels?






8. The title of an ad; it is display copy set in large type to get the reader's attention






9. A constructed setting in which the action of a commercial takes place






10. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






11. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






12. Presenting TV ads to others: Story board - Script - __________






13. How many pages is the typical direct mail ad?






14. Advantages of _____________: Control - Flexibility - Appeal






15. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






16. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






17. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






18. Small - often rectangular shaped graphic that appears at the top of a webpage.






19. Image that conveys the heart of the concept






20. What way of presenting a TV ad uses pictures and words?






21. Customers who have already bought from you






22. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






23. A series of frames sketched to illustrate how the story line will develop






24. How many percent of a newspaper is made up of ads?






25. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






26. Where is the best palce to put the legal copy of the radio ad?






27. If direct mail does not so much generate sales - what does it instead generate?






28. Type that is set in larger sizes that is used to attract the reader's attention






29. An indirect headline that gives little information






30. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






31. Lifelike imitations of sounds






32. Types of billboards: _______ and electronic






33. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






34. Text used to set the stage and lead into the headline of the copy






35. Your competitor's customers






36. The first line or paragraph of the body copy that is used to stimulate the reader's interest






37. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






38. In radio advertising - the story is visualized in the listener's imagination






39. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






40. Commercials shot outside the studio






41. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






42. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






43. Self important copy that focuses on the company rather than the consumer






44. A word or phrase typed into a search engine to find websites relevant to a certain topic






45. What is the method by which the customer responds called?






46. 3:1 or 4:1 - ratio of _____________






47. A written version of a radio commercial used to produce the commercial






48. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






49. In television - a voice that is coming from an unseen speaker






50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______







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Can you answer 50 questions in 15 minutes?


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