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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Headline
Incentives
Call-outs
Urgent
2. How many pages is the typical direct mail ad?
Call to action
Photoboard
Incentives
4
3. An indirect headline that gives little information
Closing pararaph
Response device
Sell product
Blind headline
4. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Body copy
Response list
Soundtrack of TV
5. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Billboards
Phone number
Caption
Support Copy
6. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Display copy
Voice-over
Omnipresence
Aerial Banner
7. Presenting TV ads to others: Story board - Script - __________
Pyramid style
Scenario
Classified display advertisement
Voice-over
8. what is a classified ad that contains a photo called?
Classified display advertisement
Sound effects
Radio script
Email
9. A written version of a radio commercial used to produce the commercial
Incentives
Radio script
Attention
Pace
10. Your competitor's customers
70
Response list
Pace
Beginning or in the middle
11. Type that is set in larger sizes that is used to attract the reader's attention
Poster panel
Magalog
Display copy
Email
12. Text that explains what is happening in a corresponding photo or illustration
In-store advertising
On location
Email
Captions
13. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Short life span
Radio script
Body copy
Support Copy
14. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Television script
Off camera
Soundtrack of TV
15. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Billboards
Vignette
6
16. A constructed setting in which the action of a commercial takes place
Set
Hope
Sweetener
leads which lead to sales
17. In what shape do people view internet ads?
Direct mail letter
F
Dead
Phone number
18. Types of billboards: _______ and electronic
Collateral materials
Poster panel
Facilitators
Immediate Response
19. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Your-name-here copy
Body copy
Schedule
Classified display advertisement
20. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Click-throughs
Caption
Your-name-here copy
21. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Body copy
4
Scenario
22. Which part of the AIPI formula is the longest portion of radio ad?
Television script
leads which lead to sales
Present sales message
Call to action
23. The visual of the ______________ include: headline - lead - sight bites
Facilitators
Direct mail letter
Brag-and-boast copy
Customer commitment
24. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Billboards
Underlines
Radio script
3 to 6
25. How many inches wide total is a double newspaper page?
Pace
24
White space
70
26. All copywriting and all of advertisig is about giving _______.
Direct mail letter
Casting
Hope
Identify advertiser or product
27. What is the type of rate that is based on space purchase and time it is run called?
Stick to time
Open rate
Key frame
Response device
28. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Aerial Banner
Lead paragraph
3 to 6
Wall Mural
29. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Middle
On location
Magalog
Aerial Banner
30. Types of ___________: buses - bus benches - bus stop shelters
Closing pararaph
Transit advertising
Interstate billboards size
Compiled list
31. How many percent of a newspaper is made up of ads?
Sight bites
Humor and emotion
Point-of-purchase
70
32. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Short life span
Selling idea first
Identify advertiser or product
Caption
33. A series of frames sketched to illustrate how the story line will develop
Transit advertising
Storyboard
Stick to time
Set
34. What kind of radio ad often includes obsurd situations?
Dramatized
12
Lists
Talent
35. Advantages of _____________: Control - Flexibility - Appeal
6
4
Direct Mail Advertising
Billboards
36. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Image transfer
In-store advertising
Hope
37. Lifelike imitations of sounds
Dead
Sound effects
3 to 6
Sell product
38. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Call-outs
Forgettability
6
Subheads
39. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Click-throughs
Billboards
Letter
Customer commitment
40. Limitations to Radio: Cannot show product - __________ - difficult to test success
Schedule
Forgettability
Back translation
Facilitators
41. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Poster panel
Inserts
Caption
Simple
42. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Call to action
Pyramid style
In-town billboards size
43. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Indirect-action headline
Underlines
Story board
Inserts
44. How fast or slow the action progresses in a commercial
Pace
Identify advertiser or product
Poster panel
Dead
45. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Image transfer
Vignette
Incentives
Letter
46. 2 1/4:1 - ratio of ___________
Testimonials
Compiled list
Transit advertising
In-town billboards size
47. Where is the best palce to put the legal copy of the radio ad?
Navigation
Middle
Off camera
Back translation
48. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Underlines
6
Transit advertising
Humor and emotion
49. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Display copy
Key frame
Poster panel
Repeating
50. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Vignette
Key words
Vignette
Your-name-here copy
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