Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All copywriting and all of advertisig is about giving _______.






2. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






3. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






4. What is the type of rate that is the same amount charge however long it is run?






5. Self important copy that focuses on the company rather than the consumer






6. Commercials shot outside the studio






7. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






8. commercials set to music






9. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






10. Type that is set in larger sizes that is used to attract the reader's attention






11. What does POP stand for?






12. Which part of the AIPI formula is the longest portion of radio ad?






13. Headlines that aim to capture attention although they might not provide much information






14. Text used to set the stage and lead into the headline of the copy






15. The first line or paragraph of the body copy that is used to stimulate the reader's interest






16. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






18. Presenting TV ads to others: Story board - Script - __________






19. Where is the best palce to put the legal copy of the radio ad?






20. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






21. How many pages is the typical direct mail ad?






22. What is the method by which the customer responds called?






23. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






24. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






25. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






26. Other tips for Radio: ________ - Schedule wisely - Give all info






27. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






28. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






29. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






30. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






32. How many inches wide is a typical newspaper column?






33. 2 1/4:1 - ratio of ___________






34. What is the type of rate that is based on space purchase and time it is run called?






35. What kind of radio ad strives for believability?






36. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






37. People who appear in television commercials






38. Types of _____________:pop-out coupons and poin-of purchase






39. 2 kinds of __________: free gift and bonus items






40. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






41. What should be put last in the radio ad?






42. Lifelike imitations of sounds






43. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






44. How fast or slow the action progresses in a commercial






45. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






46. Something that gives customers one more reason to purchase your product






47. Customers who have already bought from you






48. Types of TV commercials Demonstration: Story - or Both - ________






49. List of contacts that you purchase from companies that put these lists together






50. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene