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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Customers who have already bought from you
Vignette
Set
Aerial Banner
House list
2. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Caption
Soundtrack of TV
Email
Talent
3. The title of an ad; it is display copy set in large type to get the reader's attention
Adese
Incentives
Store history
Headline
4. Your competitor's customers
Response list
Beginning or in the middle
3 to 6
Billboards
5. A mockup of a television commercial that uses still photos for the frames
Photoboard
Dead
Flat rate
12
6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Flat rate
Inserts
Direct Mail Advertising
Simple
7. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
F
Facilitators
Identify advertiser or product
8. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Incentives
Response device
Soundtrack of TV
Subheads
9. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Theater of the mind
Support Copy
Magalog
Closing pararaph
10. Headlines that aim to capture attention although they might not provide much information
Call to action
Back translation
Selling idea first
Indirect-action headline
11. List of contacts that you purchase from companies that put these lists together
White space
Customer commitment
Store history
Compiled list
12. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Dead
Tone of voice
Response list
Your-name-here copy
13. Text used to set the stage and lead into the headline of the copy
Talent
Overlines
Key frame
Straight
14. How many inches wide is a typical newspaper column?
Brag-and-boast copy
Closing pararaph
24
12
15. Presenting TV ads to others: Story board - Script - __________
Scenario
Support Copy
Point-of-purchase
Key words
16. 2 kinds of __________: free gift and bonus items
Middle
Incentives
Key words
Underlines
17. What is the method by which the customer responds called?
Scenario
Vignette
6
Response device
18. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Internet Advertising
Adese
Scenario
Compiled list
19. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Banner ad
Dramatized
Selling idea first
70
20. What is the type of rate that is based on space purchase and time it is run called?
Forgettability
Humor and emotion
Attention
Open rate
21. Types of billboards: _______ and electronic
On location
Incentives
Poster panel
In-town billboards size
22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Sound effects
Scenario
Pyramid style
Schedule
23. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Television script
Adese
Talent
24. A written version of a radio commercial used to produce the commercial
Radio script
Facilitators
Key frame
Support Copy
25. The visual of the ______________ include: headline - lead - sight bites
Email
Body copy
Direct mail letter
6
26. People who appear in television commercials
Talent
Hope
Dialogue
Your-name-here copy
27. How many percent of a newspaper is made up of ads?
Blind headline
Lead paragraph
Back translation
70
28. Types of TV commercials Demonstration: Story - or Both - ________
Testimonials
Navigation
Scenario
In-store advertising
29. The text of the message
Soundtrack of TV
Point-of-purchase
Call-outs
Body copy
30. Another word of email ads - Use with caution
Click-throughs
Compiled list
Spam
Hope
31. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Lead paragraph
Letter
Collateral materials
Stick to time
32. 3:1 or 4:1 - ratio of _____________
leads which lead to sales
Interstate billboards size
Voice-over
Navigation
33. Commercials shot outside the studio
On location
Casting
Brag-and-boast copy
Pace
34. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Humor and emotion
Key frame
Aerial Banner
24
35. How many words should there be on a billboard?
Closing pararaph
Urgent
3 to 6
Talent
36. In what shape do people view internet ads?
Poster panel
F
Brag-and-boast copy
Classified display advertisement
37. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Compiled list
Response device
In-store advertising
Omnipresence
38. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
leads which lead to sales
Schedule
Beginning or in the middle
39. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Indirect-action headline
Navigation
On location
Schedule
40. Finding the right person for the role
Support Copy
Straight
leads which lead to sales
Casting
41. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Dead
Point-of-purchase
Inserts
42. What way of presenting a TV ad uses pictures and words?
On location
leads which lead to sales
70
Story board
43. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Casting
Story board
Call to action
Your-name-here copy
44. An indirect headline that gives little information
Key words
Incentives
Blind headline
Story board
45. What does POP stand for?
12
Point-of-purchase
Display copy
Store history
46. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Adese
Theater of the mind
70
Customer commitment
47. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Call-outs
Scenes
Sight bites
6
48. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Inserts
Urgent
Wall Mural
Talent
49. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Key visual
Store history
Repeating
50. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Scenes
Response list
Tone of voice