SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of ___________: buses - bus benches - bus stop shelters
Your-name-here copy
Short life span
Transit advertising
Store history
2. A concluding line that tells people how to buy the product
Classified display advertisement
Vignette
Jingle
Call to action
3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Soundtrack of TV
Straight
Simple
Wall Mural
4. Which part of the AIPI formula is the longest portion of radio ad?
Caption
Urgent
Present sales message
Sweetener
5. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Identify advertiser or product
Direct Mail Advertising
Vignette
Hope
6. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Transit advertising
Soundtrack of TV
Billboards
7. How many more times are electronic billboards more effective than poster panels?
6
Urgent
Response list
Scenario
8. The title of an ad; it is display copy set in large type to get the reader's attention
Brag-and-boast copy
24
Headline
Subheads
9. A constructed setting in which the action of a commercial takes place
Transit advertising
Humor and emotion
Set
Navigation
10. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Billboards
Email
Banner ad
Repeating
11. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
leads which lead to sales
Caption
Pace
12. Presenting TV ads to others: Story board - Script - __________
Straight
Scenario
Body copy
6
13. How many pages is the typical direct mail ad?
Response list
4
Story board
Brag-and-boast copy
14. Advantages of _____________: Control - Flexibility - Appeal
Omnipresence
Classified display advertisement
Theater of the mind
Direct Mail Advertising
15. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
On location
Caption
Banner ad
Brag-and-boast copy
16. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Banner ad
Omnipresence
F
Navigation
17. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Storyboard
Pace
Internet Advertising
Phone number
18. Small - often rectangular shaped graphic that appears at the top of a webpage.
3 to 6
Voice-over
Banner ad
Image transfer
19. Image that conveys the heart of the concept
F
Key visual
Simple
Identify advertiser or product
20. What way of presenting a TV ad uses pictures and words?
Story board
Customer commitment
Immediate Response
Scenario
21. Customers who have already bought from you
House list
Sight bites
Aerial Banner
Stick to time
22. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Dramatized
Vignette
Testimonials
Sell product
23. A series of frames sketched to illustrate how the story line will develop
Stick to time
Storyboard
Incentives
Sell product
24. How many percent of a newspaper is made up of ads?
Back translation
70
Call-outs
Sound effects
25. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
leads which lead to sales
Urgent
Soundtrack of TV
Key frame
26. Where is the best palce to put the legal copy of the radio ad?
Captions
Brag-and-boast copy
Click-throughs
Middle
27. If direct mail does not so much generate sales - what does it instead generate?
Open rate
Sell product
leads which lead to sales
Hope
28. Type that is set in larger sizes that is used to attract the reader's attention
Customer commitment
Internet Advertising
Storyboard
Display copy
29. An indirect headline that gives little information
Blind headline
Beginning or in the middle
Attention
Talent
30. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Spam
Selling idea first
Response list
31. Lifelike imitations of sounds
Hope
Sound effects
Storyboard
Key frame
32. Types of billboards: _______ and electronic
Poster panel
Direct Mail Advertising
Omnipresence
Response device
33. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Click-throughs
Underlines
Call-outs
Poster panel
34. Text used to set the stage and lead into the headline of the copy
Testimonials
Overlines
Incentives
Scenario
35. Your competitor's customers
Television script
Letter
Response list
Straight
36. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Internet Advertising
Response device
Key frame
Lead paragraph
37. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Magalog
Sight bites
Direct mail letter
Headline
38. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Interstate billboards size
Your-name-here copy
Aerial Banner
39. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Response device
Key visual
Letter
Straight
40. Commercials shot outside the studio
70
On location
F
Wall Mural
41. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Pace
Stick to time
Interstate billboards size
42. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Pace
70
Navigation
43. Self important copy that focuses on the company rather than the consumer
Jingle
Brag-and-boast copy
Open rate
Click-throughs
44. A word or phrase typed into a search engine to find websites relevant to a certain topic
Dialogue
Key words
Adese
Caption
45. What is the method by which the customer responds called?
Key words
Response device
Television script
Adese
46. 3:1 or 4:1 - ratio of _____________
Forgettability
Interstate billboards size
Collateral materials
Beginning or in the middle
47. A written version of a radio commercial used to produce the commercial
3 to 6
Key frame
Radio script
Pace
48. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Spam
Email
Collateral materials
Navigation
49. In television - a voice that is coming from an unseen speaker
Television script
Spam
Off camera
Schedule
50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Short life span
Open rate
Talent
Dead
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests