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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






2. Types of TV commercials Demonstration: Story - or Both - ________






3. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






4. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






5. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






6. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






7. Where is the best palce to put the legal copy of the radio ad?






8. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






9. A word or phrase typed into a search engine to find websites relevant to a certain topic






10. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






11. Types of billboards: _______ and electronic






12. Another word of email ads - Use with caution






13. What kind of radio ad strives for believability?






14. A concluding line that tells people how to buy the product






15. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






16. The written version of a television commercial specifying all the video and audio information






17. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






18. Internet ad copy should be written with most important information on top






19. The title of an ad; it is display copy set in large type to get the reader's attention






20. How fast or slow the action progresses in a commercial






21. How many inches wide is a typical newspaper column?






22. Finding the right person for the role






23. Dont be redundant - Voice over should match on screen type - Dont use too many words






24. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






25. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






26. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






27. Lifelike imitations of sounds






28. A written version of a radio commercial used to produce the commercial






29. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






30. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






31. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






32. Limitations to Radio: Cannot show product - __________ - difficult to test success






33. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






34. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






35. The visual of the ______________ include: headline - lead - sight bites






36. Commercials shot outside the studio






37. Advantages of _____________: Control - Flexibility - Appeal






38. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






39. Which part of the AIPI formula is the longest portion of radio ad?






40. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






41. Types of _____________:pop-out coupons and poin-of purchase






42. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






43. In which part of the AIPI formula should you repeat the prodcut and company name?






44. List of contacts that you purchase from companies that put these lists together






45. 2 kinds of __________: free gift and bonus items






46. Your competitor's customers






47. 2 1/4:1 - ratio of ___________






48. What should be put last in the radio ad?






49. How many percent of a newspaper is made up of ads?






50. Text used to set the stage and lead into the headline of the copy






Can you answer 50 questions in 15 minutes?



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