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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where should legal copy be buried in the radio ad?






2. The title of an ad; it is display copy set in large type to get the reader's attention






3. A block of text separate from the main display copy and headline where the idea is presented






4. 2 fold message of newspaper ad: _____ - sell at a particular store






5. Where is the best palce to put the legal copy of the radio ad?






6. Commercials are planned with segments of action that occur in a single location






7. 3:1 or 4:1 - ratio of _____________






8. How many pages is the typical direct mail ad?






9. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






10. Lifelike imitations of sounds






11. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






12. In television - a voice that is coming from an unseen speaker






13. Formula writing that uses cliches - generalities - stock phrases - and superlatives






14. Image that conveys the heart of the concept






15. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






16. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






17. How many words should there be on a billboard?






18. Types of _____________:pop-out coupons and poin-of purchase






19. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






20. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






21. What way of presenting a TV ad uses pictures and words?






22. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






23. The visual of the ______________ include: headline - lead - sight bites






24. What should be put last in the radio ad?






25. A word or phrase typed into a search engine to find websites relevant to a certain topic






26. A written version of a radio commercial used to produce the commercial






27. Internet ad copy should be written with most important information on top






28. Small - often rectangular shaped graphic that appears at the top of a webpage.






29. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






30. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






31. What does POP stand for?






32. An indirect headline that gives little information






33. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






34. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






35. 2 1/4:1 - ratio of ___________






36. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






37. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






38. Self important copy that focuses on the company rather than the consumer






39. Type that is set in larger sizes that is used to attract the reader's attention






40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






41. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






42. Types of ___________: buses - bus benches - bus stop shelters






43. In radio advertising - the story is visualized in the listener's imagination






44. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






45. What is the type of rate that is the same amount charge however long it is run?






46. Commercials shot outside the studio






47. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






48. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






49. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






50. 2 kinds of __________: free gift and bonus items







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Can you answer 50 questions in 15 minutes?


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