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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Finding the right person for the role
Sound effects
Incentives
Blind headline
Casting
2. What is the type of rate that is the same amount charge however long it is run?
Flat rate
Transit advertising
Scenes
Response list
3. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Display copy
Stick to time
Middle
4. The visual of the ______________ include: headline - lead - sight bites
Click-throughs
Middle
Direct mail letter
In-town billboards size
5. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Casting
Photoboard
Email
6. Types of _____________:pop-out coupons and poin-of purchase
Voice-over
In-store advertising
Present sales message
Off camera
7. A concluding line that tells people how to buy the product
Call to action
Dramatized
Magalog
Spam
8. How many pages is the typical direct mail ad?
Stick to time
Sight bites
4
Television script
9. Self important copy that focuses on the company rather than the consumer
Talent
Urgent
Collateral materials
Brag-and-boast copy
10. Type that is set in larger sizes that is used to attract the reader's attention
Interstate billboards size
Internet Advertising
Display copy
Classified display advertisement
11. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Underlines
Navigation
Subheads
Sweetener
12. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
12
Navigation
Your-name-here copy
Attention
13. A series of frames sketched to illustrate how the story line will develop
Lead paragraph
Storyboard
Urgent
Key words
14. The text of the message
12
Compiled list
Body copy
Internet Advertising
15. If direct mail does not so much generate sales - what does it instead generate?
Interstate billboards size
leads which lead to sales
White space
Lead paragraph
16. Something that gives customers one more reason to purchase your product
Sweetener
Casting
Storyboard
In-town billboards size
17. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
70
Closing pararaph
Radio script
18. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Banner ad
Scenario
6
19. An indirect headline that gives little information
Letter
24
Blind headline
Television script
20. Advantages of _____________: Control - Flexibility - Appeal
Vignette
Direct Mail Advertising
Sweetener
Vignette
21. Text used to set the stage and lead into the headline of the copy
Photoboard
Key words
Testimonials
Overlines
22. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Vignette
Straight
Repeating
Scenes
23. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Captions
Collateral materials
Image transfer
4
24. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Middle
3 to 6
Caption
25. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Incentives
Email
Closing pararaph
Straight
26. How many words should there be on a billboard?
Email
3 to 6
Billboards
Casting
27. Other tips for Radio: ________ - Schedule wisely - Give all info
6
Spam
Call to action
Stick to time
28. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Dramatized
Underlines
Hope
Letter
29. 2 kinds of __________: free gift and bonus items
70
Pace
Sweetener
Incentives
30. Customers who have already bought from you
Aerial Banner
Open rate
House list
Image transfer
31. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Urgent
Vignette
Incentives
Support Copy
32. How many more times are electronic billboards more effective than poster panels?
Forgettability
Voice-over
Subheads
6
33. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
White space
House list
Customer commitment
Back translation
34. All copywriting and all of advertisig is about giving _______.
Poster panel
Pyramid style
Hope
Flat rate
35. A mockup of a television commercial that uses still photos for the frames
Photoboard
Simple
Short life span
Talent
36. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Scenario
Voice-over
Direct Mail Advertising
Storyboard
37. What kind of radio ad strives for believability?
Key words
Dialogue
Repeating
Wall Mural
38. Types of TV commercials Demonstration: Story - or Both - ________
Facilitators
Call to action
Testimonials
Story board
39. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Direct Mail Advertising
Dead
Inserts
House list
40. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
F
Dramatized
Facilitators
41. Another word of email ads - Use with caution
Jingle
Spam
Schedule
Subheads
42. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Attention
Key frame
Direct Mail Advertising
Poster panel
43. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Dead
Key words
Store history
44. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Storyboard
Talent
leads which lead to sales
Selling idea first
45. 2 1/4:1 - ratio of ___________
In-town billboards size
Jingle
Call-outs
Selling idea first
46. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Phone number
Flat rate
Voice-over
Schedule
47. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Interstate billboards size
Middle
Response device
Store history
48. 2 fold message of newspaper ad: _____ - sell at a particular store
Point-of-purchase
Blind headline
In-town billboards size
Sell product
49. A constructed setting in which the action of a commercial takes place
Magalog
Set
70
Classified display advertisement
50. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Direct-action headline
Body copy
6
Lead paragraph