Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. List of contacts that you purchase from companies that put these lists together






2. A word or phrase typed into a search engine to find websites relevant to a certain topic






3. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






4. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






5. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






6. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






7. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






8. In which part of the AIPI formula should you repeat the prodcut and company name?






9. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






10. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






11. Customers who have already bought from you






12. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






13. All copywriting and all of advertisig is about giving _______.






14. Self important copy that focuses on the company rather than the consumer






15. Presenting TV ads to others: Story board - Script - __________






16. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






17. commercials set to music






18. Image that conveys the heart of the concept






19. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






20. What kind of radio ad often includes obsurd situations?






21. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






22. What way of presenting a TV ad uses pictures and words?






23. What does POP stand for?






24. Advantages of _____________: Control - Flexibility - Appeal






25. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






26. A headline that is straightforward and informative and leads to some kind of action






27. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






28. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






29. 2 kinds of __________: free gift and bonus items






30. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






31. A concluding line that tells people how to buy the product






32. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






33. Another word of email ads - Use with caution






34. what is a classified ad that contains a photo called?






35. What should be put last in the radio ad?






36. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






37. Where is the best palce to put the legal copy of the radio ad?






38. A written version of a radio commercial used to produce the commercial






39. An indirect headline that gives little information






40. Dont be redundant - Voice over should match on screen type - Dont use too many words






41. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






42. How many percent of a newspaper is made up of ads?






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. Where should legal copy be buried in the radio ad?






45. How many words should there be on a billboard?






46. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






47. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






48. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






49. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






50. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?