Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visual of the ______________ include: headline - lead - sight bites






2. Internet ad copy should be written with most important information on top






3. Image that conveys the heart of the concept






4. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






5. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






6. Something that gives customers one more reason to purchase your product






7. Another word of email ads - Use with caution






8. Formula writing that uses cliches - generalities - stock phrases - and superlatives






9. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






10. The title of an ad; it is display copy set in large type to get the reader's attention






11. Presenting TV ads to others: Story board - Script - __________






12. How many inches wide is a typical newspaper column?






13. Commercials are planned with segments of action that occur in a single location






14. Dont be redundant - Voice over should match on screen type - Dont use too many words






15. An indirect headline that gives little information






16. What should be put last in the radio ad?






17. Other tips for Radio: ________ - Schedule wisely - Give all info






18. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






19. The act of clicking on a button on a website that takes the viewer to a different website






20. Types of ___________: buses - bus benches - bus stop shelters






21. In which part of the AIPI formula should you repeat the prodcut and company name?






22. Advantages of _____________: Control - Flexibility - Appeal






23. Commercials shot outside the studio






24. How fast or slow the action progresses in a commercial






25. What kind of radio ad often includes obsurd situations?






26. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






27. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






28. Which part of the AIPI formula is the longest portion of radio ad?






29. The first line or paragraph of the body copy that is used to stimulate the reader's interest






30. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






31. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






32. A written version of a radio commercial used to produce the commercial






33. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






34. Text that explains what is happening in a corresponding photo or illustration






35. 2 1/4:1 - ratio of ___________






36. In radio advertising - the story is visualized in the listener's imagination






37. Small - often rectangular shaped graphic that appears at the top of a webpage.






38. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






39. How many words should there be on a billboard?






40. Your competitor's customers






41. In television - a voice that is coming from an unseen speaker






42. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






43. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






44. Self important copy that focuses on the company rather than the consumer






45. What is the type of rate that is based on space purchase and time it is run called?






46. In what shape do people view internet ads?






47. what is a classified ad that contains a photo called?






48. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






49. What is the method by which the customer responds called?






50. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation