Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Self important copy that focuses on the company rather than the consumer






2. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






3. List of contacts that you purchase from companies that put these lists together






4. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






5. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






6. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






7. 2 fold message of newspaper ad: _____ - sell at a particular store






8. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






9. The first line or paragraph of the body copy that is used to stimulate the reader's interest






10. Commercials are planned with segments of action that occur in a single location






11. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






12. What kind of radio ad often includes obsurd situations?






13. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






14. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






15. The text of the message






16. Where is the best palce to put the legal copy of the radio ad?






17. What is the type of rate that is based on space purchase and time it is run called?






18. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






19. How many inches wide is a typical newspaper column?






20. The title of an ad; it is display copy set in large type to get the reader's attention






21. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






22. In which part of the AIPI formula should you repeat the prodcut and company name?






23. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






24. Text that explains what is happening in a corresponding photo or illustration






25. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






26. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






27. A series of frames sketched to illustrate how the story line will develop






28. How fast or slow the action progresses in a commercial






29. Another word of email ads - Use with caution






30. A block of text separate from the main display copy and headline where the idea is presented






31. Where should legal copy be buried in the radio ad?






32. How many pages is the typical direct mail ad?






33. How many percent of a newspaper is made up of ads?






34. Finding the right person for the role






35. The written version of a television commercial specifying all the video and audio information






36. A headline that is straightforward and informative and leads to some kind of action






37. Types of _____________:pop-out coupons and poin-of purchase






38. What way of presenting a TV ad uses pictures and words?






39. Image that conveys the heart of the concept






40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






41. Types of TV commercials Demonstration: Story - or Both - ________






42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






43. In television - a voice that is coming from an unseen speaker






44. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






45. Which part of the AIPI formula is the longest portion of radio ad?






46. what is a classified ad that contains a photo called?






47. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






48. How many words should there be on a billboard?






49. Advantages of _____________: Control - Flexibility - Appeal






50. Test used to elaborate on the idea in the headline and serve as a transition in the body copy