Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






2. Headlines that aim to capture attention although they might not provide much information






3. In radio advertising - the story is visualized in the listener's imagination






4. Customers who have already bought from you






5. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






6. An indirect headline that gives little information






7. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






8. Other tips for Radio: ________ - Schedule wisely - Give all info






9. What way of presenting a TV ad uses pictures and words?






10. How fast or slow the action progresses in a commercial






11. The first line or paragraph of the body copy that is used to stimulate the reader's interest






12. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






13. How many inches wide total is a double newspaper page?






14. Text that explains what is happening in a corresponding photo or illustration






15. Types of _____________:pop-out coupons and poin-of purchase






16. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






17. How many more times are electronic billboards more effective than poster panels?






18. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






19. A series of frames sketched to illustrate how the story line will develop






20. A word or phrase typed into a search engine to find websites relevant to a certain topic






21. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






22. Which part of the AIPI formula is the longest portion of radio ad?






23. Type that is set in larger sizes that is used to attract the reader's attention






24. All copywriting and all of advertisig is about giving _______.






25. A mockup of a television commercial that uses still photos for the frames






26. Where is the best palce to put the legal copy of the radio ad?






27. Lifelike imitations of sounds






28. What is the type of rate that is based on space purchase and time it is run called?






29. The written version of a television commercial specifying all the video and audio information






30. List of contacts that you purchase from companies that put these lists together






31. Image that conveys the heart of the concept






32. Formula writing that uses cliches - generalities - stock phrases - and superlatives






33. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






34. 3:1 or 4:1 - ratio of _____________






35. In what shape do people view internet ads?






36. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






37. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






38. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






39. Types of TV commercials Demonstration: Story - or Both - ________






40. People who appear in television commercials






41. commercials set to music






42. What kind of radio ad often includes obsurd situations?






43. Presenting TV ads to others: Story board - Script - __________






44. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






45. Another word of email ads - Use with caution






46. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






47. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






48. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






49. Types of billboards: _______ and electronic






50. How many pages is the typical direct mail ad?