Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many percent of a newspaper is made up of ads?






2. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






3. All copywriting and all of advertisig is about giving _______.






4. Presenting TV ads to others: Story board - Script - __________






5. A constructed setting in which the action of a commercial takes place






6. Lifelike imitations of sounds






7. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






8. Your competitor's customers






9. Formula writing that uses cliches - generalities - stock phrases - and superlatives






10. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






11. 3:1 or 4:1 - ratio of _____________






12. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






13. A headline that is straightforward and informative and leads to some kind of action






14. A series of frames sketched to illustrate how the story line will develop






15. What should be put last in the radio ad?






16. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






17. What is the type of rate that is based on space purchase and time it is run called?






18. How many words should there be on a billboard?






19. In which part of the AIPI formula should you repeat the prodcut and company name?






20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






21. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






22. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






23. The first line or paragraph of the body copy that is used to stimulate the reader's interest






24. The text of the message






25. A written version of a radio commercial used to produce the commercial






26. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






27. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






28. In television - a voice that is coming from an unseen speaker






29. The visual of the ______________ include: headline - lead - sight bites






30. Text used to set the stage and lead into the headline of the copy






31. People who appear in television commercials






32. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






33. List of contacts that you purchase from companies that put these lists together






34. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






35. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






36. What kind of radio ad strives for believability?






37. commercials set to music






38. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






39. Types of _____________:pop-out coupons and poin-of purchase






40. Advantages of _____________: Control - Flexibility - Appeal






41. Customers who have already bought from you






42. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






43. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






44. The written version of a television commercial specifying all the video and audio information






45. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






46. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






47. An indirect headline that gives little information






48. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






49. How many inches wide total is a double newspaper page?






50. The act of clicking on a button on a website that takes the viewer to a different website







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests