Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your competitor's customers






2. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






3. The title of an ad; it is display copy set in large type to get the reader's attention






4. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






5. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






6. Small - often rectangular shaped graphic that appears at the top of a webpage.






7. Customers who have already bought from you






8. Types of ___________: buses - bus benches - bus stop shelters






9. If direct mail does not so much generate sales - what does it instead generate?






10. In radio advertising - the story is visualized in the listener's imagination






11. A mockup of a television commercial that uses still photos for the frames






12. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






13. In television - a voice that is coming from an unseen speaker






14. What should be put last in the radio ad?






15. Self important copy that focuses on the company rather than the consumer






16. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






17. A written version of a radio commercial used to produce the commercial






18. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






19. Where is the best palce to put the legal copy of the radio ad?






20. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






21. Formula writing that uses cliches - generalities - stock phrases - and superlatives






22. Something that gives customers one more reason to purchase your product






23. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






24. Which part of the AIPI formula is the longest portion of radio ad?






25. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






26. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






27. Limitations to Radio: Cannot show product - __________ - difficult to test success






28. How many words should there be on a billboard?






29. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






30. Text used to set the stage and lead into the headline of the copy






31. A headline that is straightforward and informative and leads to some kind of action






32. How many pages is the typical direct mail ad?






33. A series of frames sketched to illustrate how the story line will develop






34. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






35. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






36. Image that conveys the heart of the concept






37. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






39. The written version of a television commercial specifying all the video and audio information






40. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






41. The first line or paragraph of the body copy that is used to stimulate the reader's interest






42. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






43. An indirect headline that gives little information






44. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






45. Dont be redundant - Voice over should match on screen type - Dont use too many words






46. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






47. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






48. Commercials are planned with segments of action that occur in a single location






49. In what shape do people view internet ads?






50. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"