Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






2. The visual of the ______________ include: headline - lead - sight bites






3. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






4. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






5. How many inches wide is a typical newspaper column?






6. The written version of a television commercial specifying all the video and audio information






7. commercials set to music






8. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






9. Where is the best palce to put the legal copy of the radio ad?






10. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






11. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






12. Text used to set the stage and lead into the headline of the copy






13. A constructed setting in which the action of a commercial takes place






14. A headline that is straightforward and informative and leads to some kind of action






15. What kind of radio ad strives for believability?






16. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






17. Self important copy that focuses on the company rather than the consumer






18. What kind of radio ad often includes obsurd situations?






19. Types of ___________: buses - bus benches - bus stop shelters






20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






21. Which part of the AIPI formula is the longest portion of radio ad?






22. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






23. 3:1 or 4:1 - ratio of _____________






24. Lifelike imitations of sounds






25. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






26. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






27. How many pages is the typical direct mail ad?






28. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






29. What does POP stand for?






30. A concluding line that tells people how to buy the product






31. A word or phrase typed into a search engine to find websites relevant to a certain topic






32. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






33. In what shape do people view internet ads?






34. Image that conveys the heart of the concept






35. Something that gives customers one more reason to purchase your product






36. The first line or paragraph of the body copy that is used to stimulate the reader's interest






37. what is a classified ad that contains a photo called?






38. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






39. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






41. Where should legal copy be buried in the radio ad?






42. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






43. What way of presenting a TV ad uses pictures and words?






44. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






45. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






46. List of contacts that you purchase from companies that put these lists together






47. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






48. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






49. Dont be redundant - Voice over should match on screen type - Dont use too many words






50. Your competitor's customers







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Can you answer 50 questions in 15 minutes?


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