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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should be put last in the radio ad?
Internet Advertising
Caption
Omnipresence
Phone number
2. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Key visual
Body copy
Dialogue
Inserts
3. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Pyramid style
Storyboard
Immediate Response
4. Small - often rectangular shaped graphic that appears at the top of a webpage.
Indirect-action headline
Facilitators
Banner ad
Response list
5. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Key frame
Scenario
Sight bites
6. commercials set to music
Jingle
Short life span
Transit advertising
Sweetener
7. In what shape do people view internet ads?
Direct mail letter
Pyramid style
F
Incentives
8. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Photoboard
Story board
Closing pararaph
Theater of the mind
9. How fast or slow the action progresses in a commercial
Blind headline
Pace
Tone of voice
12
10. List of contacts that you purchase from companies that put these lists together
Selling idea first
Incentives
Compiled list
On location
11. In television - a voice that is coming from an unseen speaker
Key visual
Off camera
Scenes
Flat rate
12. Text used to set the stage and lead into the headline of the copy
Scenario
Facilitators
Overlines
Vignette
13. Where is the best palce to put the legal copy of the radio ad?
Middle
Flat rate
24
Present sales message
14. The act of clicking on a button on a website that takes the viewer to a different website
House list
Your-name-here copy
Click-throughs
Email
15. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Beginning or in the middle
Set
Pace
16. The title of an ad; it is display copy set in large type to get the reader's attention
Lead paragraph
Headline
Inserts
Beginning or in the middle
17. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
Straight
Scenario
Interstate billboards size
18. Advantages of _____________: Control - Flexibility - Appeal
Repeating
Attention
Direct Mail Advertising
Stick to time
19. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Story board
Key frame
Schedule
Spam
20. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Image transfer
F
Collateral materials
Sound effects
21. If direct mail does not so much generate sales - what does it instead generate?
Vignette
Underlines
leads which lead to sales
Attention
22. Finding the right person for the role
Immediate Response
Casting
Jingle
Call to action
23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Urgent
Off camera
leads which lead to sales
24. Other tips for Radio: ________ - Schedule wisely - Give all info
Soundtrack of TV
Stick to time
Aerial Banner
Response list
25. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Response device
Adese
Wall Mural
Overlines
26. Where should legal copy be buried in the radio ad?
Customer commitment
F
Lists
Beginning or in the middle
27. What is the type of rate that is based on space purchase and time it is run called?
Internet Advertising
Aerial Banner
24
Open rate
28. Customers who have already bought from you
House list
Present sales message
Classified display advertisement
Scenes
29. In which part of the AIPI formula should you repeat the prodcut and company name?
Internet Advertising
Schedule
Identify advertiser or product
Direct-action headline
30. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Banner ad
Vignette
Scenes
Point-of-purchase
31. A mockup of a television commercial that uses still photos for the frames
Banner ad
Navigation
Call to action
Photoboard
32. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Story board
Lead paragraph
6
33. Commercials are planned with segments of action that occur in a single location
Jingle
Casting
Present sales message
Scenes
34. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Scenes
Point-of-purchase
Present sales message
35. In radio advertising - the story is visualized in the listener's imagination
Straight
Theater of the mind
Lists
Tone of voice
36. What kind of radio ad often includes obsurd situations?
Dramatized
Stick to time
Banner ad
Selling idea first
37. How many more times are electronic billboards more effective than poster panels?
6
Compiled list
24
Casting
38. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Pace
Schedule
Lead paragraph
Caption
39. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Display copy
Story board
Straight
On location
40. what is a classified ad that contains a photo called?
Inserts
Closing pararaph
Direct-action headline
Classified display advertisement
41. Text that explains what is happening in a corresponding photo or illustration
Identify advertiser or product
Captions
Facilitators
Set
42. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Selling idea first
6
F
Facilitators
43. What is the type of rate that is the same amount charge however long it is run?
Incentives
Inserts
Flat rate
Lead paragraph
44. What does POP stand for?
Vignette
Key visual
Point-of-purchase
Letter
45. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Jingle
Direct-action headline
Sight bites
46. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Response device
Forgettability
Omnipresence
Humor and emotion
47. A word or phrase typed into a search engine to find websites relevant to a certain topic
Dead
6
Key words
Billboards
48. How many pages is the typical direct mail ad?
Aerial Banner
Call to action
4
Theater of the mind
49. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Transit advertising
Humor and emotion
Vignette
Direct Mail Advertising
50. 2 fold message of newspaper ad: _____ - sell at a particular store
Caption
Overlines
Sell product
Jingle