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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A headline that is straightforward and informative and leads to some kind of action
Closing pararaph
Display copy
Direct-action headline
leads which lead to sales
2. How many inches wide total is a double newspaper page?
24
Response list
Story board
Stick to time
3. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Identify advertiser or product
Voice-over
Customer commitment
Back translation
4. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Response list
Aerial Banner
Back translation
Subheads
5. what is a classified ad that contains a photo called?
Testimonials
Scenario
Classified display advertisement
Sweetener
6. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Headline
Television script
Story board
Customer commitment
7. How fast or slow the action progresses in a commercial
Casting
Caption
Pace
Image transfer
8. 3:1 or 4:1 - ratio of _____________
Spam
70
Interstate billboards size
24
9. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Omnipresence
Jingle
Voice-over
Short life span
10. What does POP stand for?
Sound effects
Point-of-purchase
Wall Mural
Caption
11. How many words should there be on a billboard?
Key frame
Letter
3 to 6
Compiled list
12. All copywriting and all of advertisig is about giving _______.
Direct Mail Advertising
Repeating
Hope
Talent
13. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Radio script
Simple
Subheads
4
14. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Stick to time
Call-outs
Direct Mail Advertising
15. What is the type of rate that is based on space purchase and time it is run called?
4
Open rate
12
Short life span
16. The written version of a television commercial specifying all the video and audio information
Photoboard
Underlines
Television script
6
17. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Email
Voice-over
Pyramid style
18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Sound effects
Soundtrack of TV
Aerial Banner
Subheads
19. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Forgettability
Facilitators
Caption
70
20. Types of billboards: _______ and electronic
Poster panel
Blind headline
Response list
Testimonials
21. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Underlines
Indirect-action headline
Key words
22. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Dialogue
Omnipresence
Underlines
Lists
23. Presenting TV ads to others: Story board - Script - __________
Point-of-purchase
Collateral materials
Scenario
Key words
24. Commercials shot outside the studio
Middle
Open rate
Lead paragraph
On location
25. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Store history
Pace
Response list
Humor and emotion
26. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Phone number
Humor and emotion
Response device
Omnipresence
27. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Customer commitment
Internet Advertising
Transit advertising
Stick to time
28. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Email
leads which lead to sales
Attention
Call to action
29. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Response device
Photoboard
Response list
30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Selling idea first
Email
Middle
Omnipresence
31. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Internet Advertising
Key words
Billboards
Dramatized
32. People who appear in television commercials
Talent
Television script
Direct Mail Advertising
Sell product
33. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Collateral materials
Present sales message
Captions
34. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Back translation
12
Body copy
Image transfer
35. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Open rate
Call-outs
Facilitators
36. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Inserts
Your-name-here copy
Repeating
Vignette
37. Another word of email ads - Use with caution
Direct Mail Advertising
Spam
Flat rate
Point-of-purchase
38. Advantages of _____________: Control - Flexibility - Appeal
Sound effects
Direct Mail Advertising
Key visual
Brag-and-boast copy
39. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Customer commitment
Casting
Selling idea first
Attention
40. Text used to set the stage and lead into the headline of the copy
Store history
Overlines
Response device
Key words
41. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Jingle
Wall Mural
Direct Mail Advertising
Back translation
42. Image that conveys the heart of the concept
Internet Advertising
Storyboard
Magalog
Key visual
43. A mockup of a television commercial that uses still photos for the frames
Dead
Storyboard
Photoboard
Theater of the mind
44. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
12
Present sales message
Your-name-here copy
Inserts
45. Limitations to Radio: Cannot show product - __________ - difficult to test success
Humor and emotion
Forgettability
Voice-over
Selling idea first
46. 2 kinds of __________: free gift and bonus items
Straight
Key visual
Dead
Incentives
47. Lifelike imitations of sounds
Poster panel
Dead
Repeating
Sound effects
48. How many percent of a newspaper is made up of ads?
Body copy
Magalog
70
Indirect-action headline
49. If direct mail does not so much generate sales - what does it instead generate?
Incentives
F
leads which lead to sales
Indirect-action headline
50. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Internet Advertising
Key words
Transit advertising
Sight bites
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