Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An indirect headline that gives little information






2. The written version of a television commercial specifying all the video and audio information






3. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






4. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






5. The text of the message






6. 2 fold message of newspaper ad: _____ - sell at a particular store






7. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






8. If direct mail does not so much generate sales - what does it instead generate?






9. What is the type of rate that is the same amount charge however long it is run?






10. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






11. 3:1 or 4:1 - ratio of _____________






12. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






13. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






14. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






15. A constructed setting in which the action of a commercial takes place






16. In what shape do people view internet ads?






17. Commercials shot outside the studio






18. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






19. The visual of the ______________ include: headline - lead - sight bites






20. How many pages is the typical direct mail ad?






21. Internet ad copy should be written with most important information on top






22. Self important copy that focuses on the company rather than the consumer






23. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






24. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






25. Which part of the AIPI formula is the longest portion of radio ad?






26. Where should legal copy be buried in the radio ad?






27. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






28. Something that gives customers one more reason to purchase your product






29. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






30. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






32. List of contacts that you purchase from companies that put these lists together






33. Small - often rectangular shaped graphic that appears at the top of a webpage.






34. Formula writing that uses cliches - generalities - stock phrases - and superlatives






35. Commercials are planned with segments of action that occur in a single location






36. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






37. What kind of radio ad often includes obsurd situations?






38. Lifelike imitations of sounds






39. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






40. How many percent of a newspaper is made up of ads?






41. People who appear in television commercials






42. Types of _____________:pop-out coupons and poin-of purchase






43. Where is the best palce to put the legal copy of the radio ad?






44. What way of presenting a TV ad uses pictures and words?






45. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






46. Dont be redundant - Voice over should match on screen type - Dont use too many words






47. A headline that is straightforward and informative and leads to some kind of action






48. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






49. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






50. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________