Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






2. The first line or paragraph of the body copy that is used to stimulate the reader's interest






3. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






4. If direct mail does not so much generate sales - what does it instead generate?






5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






6. 2 fold message of newspaper ad: _____ - sell at a particular store






7. The act of clicking on a button on a website that takes the viewer to a different website






8. A concluding line that tells people how to buy the product






9. Type that is set in larger sizes that is used to attract the reader's attention






10. In radio advertising - the story is visualized in the listener's imagination






11. In what shape do people view internet ads?






12. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






13. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






14. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






15. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






16. How fast or slow the action progresses in a commercial






17. What does POP stand for?






18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






19. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






20. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






21. Customers who have already bought from you






22. Where should legal copy be buried in the radio ad?






23. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






24. How many inches wide total is a double newspaper page?






25. The text of the message






26. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






28. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






29. A written version of a radio commercial used to produce the commercial






30. What kind of radio ad often includes obsurd situations?






31. Types of ___________: buses - bus benches - bus stop shelters






32. Where is the best palce to put the legal copy of the radio ad?






33. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






34. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






35. Text that explains what is happening in a corresponding photo or illustration






36. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






37. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






38. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






39. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






40. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






41. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






42. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






43. How many percent of a newspaper is made up of ads?






44. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






45. 2 1/4:1 - ratio of ___________






46. Finding the right person for the role






47. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






49. commercials set to music






50. Limitations to Radio: Cannot show product - __________ - difficult to test success