Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the type of rate that is the same amount charge however long it is run?






2. Something that gives customers one more reason to purchase your product






3. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






4. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






5. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






6. 2 kinds of __________: free gift and bonus items






7. Text used to set the stage and lead into the headline of the copy






8. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






9. List of contacts that you purchase from companies that put these lists together






10. A block of text separate from the main display copy and headline where the idea is presented






11. Types of ___________: buses - bus benches - bus stop shelters






12. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






13. Formula writing that uses cliches - generalities - stock phrases - and superlatives






14. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






15. A concluding line that tells people how to buy the product






16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






17. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






18. In which part of the AIPI formula should you repeat the prodcut and company name?






19. Type that is set in larger sizes that is used to attract the reader's attention






20. How many pages is the typical direct mail ad?






21. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






22. The first line or paragraph of the body copy that is used to stimulate the reader's interest






23. Self important copy that focuses on the company rather than the consumer






24. The written version of a television commercial specifying all the video and audio information






25. 3:1 or 4:1 - ratio of _____________






26. Types of billboards: _______ and electronic






27. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






28. Another word of email ads - Use with caution






29. Which part of the AIPI formula is the longest portion of radio ad?






30. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






31. The text of the message






32. Customers who have already bought from you






33. All copywriting and all of advertisig is about giving _______.






34. A constructed setting in which the action of a commercial takes place






35. The title of an ad; it is display copy set in large type to get the reader's attention






36. Other tips for Radio: ________ - Schedule wisely - Give all info






37. A word or phrase typed into a search engine to find websites relevant to a certain topic






38. What kind of radio ad strives for believability?






39. In radio advertising - the story is visualized in the listener's imagination






40. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






41. How many percent of a newspaper is made up of ads?






42. what is a classified ad that contains a photo called?






43. 2 1/4:1 - ratio of ___________






44. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






45. Advantages of _____________: Control - Flexibility - Appeal






46. Headlines that aim to capture attention although they might not provide much information






47. A series of frames sketched to illustrate how the story line will develop






48. An indirect headline that gives little information






49. The act of clicking on a button on a website that takes the viewer to a different website






50. Sectional headlines that are used to break up a section of "gray" type in a large block of copy