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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dont be redundant - Voice over should match on screen type - Dont use too many words
Beginning or in the middle
Image transfer
Soundtrack of TV
Billboards
2. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Spam
Flat rate
Overlines
Back translation
3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Customer commitment
Adese
Response list
4. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
6
Lists
Adese
Theater of the mind
5. commercials set to music
Store history
Immediate Response
3 to 6
Jingle
6. An indirect headline that gives little information
Back translation
Key words
Pace
Blind headline
7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Transit advertising
Present sales message
Subheads
Voice-over
8. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Subheads
Customer commitment
Wall Mural
Vignette
9. What kind of radio ad often includes obsurd situations?
Poster panel
Pace
Direct Mail Advertising
Dramatized
10. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Tone of voice
White space
Key words
Aerial Banner
11. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Customer commitment
Store history
Incentives
Beginning or in the middle
12. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Underlines
Incentives
Jingle
13. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Simple
Beginning or in the middle
Transit advertising
14. Your competitor's customers
Hope
Phone number
On location
Response list
15. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Customer commitment
Sweetener
Point-of-purchase
16. Types of _____________:pop-out coupons and poin-of purchase
Dialogue
In-store advertising
Urgent
Middle
17. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Radio script
Omnipresence
Image transfer
Wall Mural
18. A block of text separate from the main display copy and headline where the idea is presented
Hope
Urgent
Internet Advertising
Call-outs
19. 3:1 or 4:1 - ratio of _____________
12
Hope
Interstate billboards size
Vignette
20. In which part of the AIPI formula should you repeat the prodcut and company name?
Underlines
Voice-over
Identify advertiser or product
Body copy
21. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Vignette
Sight bites
Adese
Direct Mail Advertising
22. If direct mail does not so much generate sales - what does it instead generate?
Key words
Incentives
leads which lead to sales
Inserts
23. Other tips for Radio: ________ - Schedule wisely - Give all info
Omnipresence
4
Call-outs
Stick to time
24. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Body copy
Facilitators
Vignette
12
25. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Poster panel
Dialogue
Store history
26. Something that gives customers one more reason to purchase your product
Urgent
Storyboard
Sweetener
Transit advertising
27. How many pages is the typical direct mail ad?
Response list
Open rate
Store history
4
28. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Compiled list
Billboards
Lists
29. Type that is set in larger sizes that is used to attract the reader's attention
Subheads
Sound effects
Display copy
Dramatized
30. Presenting TV ads to others: Story board - Script - __________
Theater of the mind
Scenario
Voice-over
Facilitators
31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Short life span
Set
Testimonials
leads which lead to sales
32. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Aerial Banner
Radio script
Scenes
Facilitators
33. A word or phrase typed into a search engine to find websites relevant to a certain topic
Call to action
Testimonials
Key words
Urgent
34. In what shape do people view internet ads?
Off camera
Store history
F
Forgettability
35. Limitations to Radio: Cannot show product - __________ - difficult to test success
Immediate Response
Vignette
Forgettability
Schedule
36. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
leads which lead to sales
Simple
Omnipresence
White space
37. Internet ad copy should be written with most important information on top
Call to action
Pyramid style
House list
Photoboard
38. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
White space
Spam
Letter
39. How many percent of a newspaper is made up of ads?
Sweetener
Tone of voice
70
Dead
40. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
4
Sell product
Phone number
Omnipresence
41. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Aerial Banner
Support Copy
Photoboard
Blind headline
42. Text used to set the stage and lead into the headline of the copy
Vignette
Overlines
Sell product
Email
43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Blind headline
Talent
Letter
Set
44. Where is the best palce to put the legal copy of the radio ad?
Vignette
Middle
Support Copy
Email
45. People who appear in television commercials
Short life span
Direct mail letter
Storyboard
Talent
46. How many inches wide is a typical newspaper column?
In-town billboards size
12
Sweetener
leads which lead to sales
47. What is the type of rate that is the same amount charge however long it is run?
On location
Story board
Voice-over
Flat rate
48. The text of the message
Body copy
Omnipresence
Middle
Scenario
49. How fast or slow the action progresses in a commercial
Display copy
Straight
Pace
70
50. Types of ___________: buses - bus benches - bus stop shelters
Dramatized
Poster panel
Transit advertising
Television script
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