Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Finding the right person for the role






2. What is the type of rate that is the same amount charge however long it is run?






3. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






4. The visual of the ______________ include: headline - lead - sight bites






5. Headlines that aim to capture attention although they might not provide much information






6. Types of _____________:pop-out coupons and poin-of purchase






7. A concluding line that tells people how to buy the product






8. How many pages is the typical direct mail ad?






9. Self important copy that focuses on the company rather than the consumer






10. Type that is set in larger sizes that is used to attract the reader's attention






11. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






12. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






13. A series of frames sketched to illustrate how the story line will develop






14. The text of the message






15. If direct mail does not so much generate sales - what does it instead generate?






16. Something that gives customers one more reason to purchase your product






17. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






18. A block of text separate from the main display copy and headline where the idea is presented






19. An indirect headline that gives little information






20. Advantages of _____________: Control - Flexibility - Appeal






21. Text used to set the stage and lead into the headline of the copy






22. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






23. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






24. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






25. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






26. How many words should there be on a billboard?






27. Other tips for Radio: ________ - Schedule wisely - Give all info






28. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






29. 2 kinds of __________: free gift and bonus items






30. Customers who have already bought from you






31. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






32. How many more times are electronic billboards more effective than poster panels?






33. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






34. All copywriting and all of advertisig is about giving _______.






35. A mockup of a television commercial that uses still photos for the frames






36. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






37. What kind of radio ad strives for believability?






38. Types of TV commercials Demonstration: Story - or Both - ________






39. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






40. In which part of the AIPI formula should you repeat the prodcut and company name?






41. Another word of email ads - Use with caution






42. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






43. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






44. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






45. 2 1/4:1 - ratio of ___________






46. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






47. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






48. 2 fold message of newspaper ad: _____ - sell at a particular store






49. A constructed setting in which the action of a commercial takes place






50. The first line or paragraph of the body copy that is used to stimulate the reader's interest