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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Beginning or in the middle
Straight
leads which lead to sales
Brag-and-boast copy
2. What should be put last in the radio ad?
Adese
Key words
Talent
Phone number
3. The visual of the ______________ include: headline - lead - sight bites
Present sales message
Dramatized
Direct mail letter
Short life span
4. In radio advertising - the story is visualized in the listener's imagination
Collateral materials
Flat rate
Theater of the mind
Television script
5. If direct mail does not so much generate sales - what does it instead generate?
Middle
leads which lead to sales
Billboards
Pace
6. Presenting TV ads to others: Story board - Script - __________
Scenario
Key frame
Sound effects
Click-throughs
7. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Point-of-purchase
Story board
Banner ad
8. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Photoboard
Display copy
24
9. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Sight bites
Television script
Omnipresence
10. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Call to action
Magalog
Vignette
Humor and emotion
11. What kind of radio ad strives for believability?
6
Dialogue
Hope
Short life span
12. Formula writing that uses cliches - generalities - stock phrases - and superlatives
House list
Hope
Store history
Adese
13. A word or phrase typed into a search engine to find websites relevant to a certain topic
Email
Brag-and-boast copy
Key words
Wall Mural
14. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
On location
Response list
Vignette
Billboards
15. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
24
Overlines
Billboards
Beginning or in the middle
16. commercials set to music
Internet Advertising
Navigation
Jingle
On location
17. An indirect headline that gives little information
Beginning or in the middle
Sound effects
Body copy
Blind headline
18. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Dramatized
Brag-and-boast copy
On location
19. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Support Copy
Headline
Dramatized
20. The title of an ad; it is display copy set in large type to get the reader's attention
Display copy
Interstate billboards size
Image transfer
Headline
21. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Dead
Immediate Response
Facilitators
Point-of-purchase
22. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Identify advertiser or product
70
Your-name-here copy
Magalog
23. What is the type of rate that is based on space purchase and time it is run called?
Dialogue
Open rate
Short life span
Headline
24. How many inches wide total is a double newspaper page?
Email
24
Subheads
Radio script
25. Type that is set in larger sizes that is used to attract the reader's attention
Off camera
Display copy
Theater of the mind
Television script
26. The act of clicking on a button on a website that takes the viewer to a different website
Key frame
Photoboard
70
Click-throughs
27. 2 kinds of __________: free gift and bonus items
White space
Storyboard
Closing pararaph
Incentives
28. Image that conveys the heart of the concept
Key visual
Identify advertiser or product
Vignette
Immediate Response
29. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Urgent
Sound effects
Underlines
Compiled list
30. Another word of email ads - Use with caution
Spam
6
Adese
Headline
31. The text of the message
Incentives
Body copy
Dialogue
In-store advertising
32. Text that explains what is happening in a corresponding photo or illustration
Sell product
Headline
Flat rate
Captions
33. How many words should there be on a billboard?
Short life span
3 to 6
Transit advertising
Adese
34. Headlines that aim to capture attention although they might not provide much information
Store history
Aerial Banner
Indirect-action headline
Omnipresence
35. A headline that is straightforward and informative and leads to some kind of action
Image transfer
Direct-action headline
Store history
Billboards
36. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Captions
Poster panel
Direct-action headline
37. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
70
Identify advertiser or product
Talent
38. People who appear in television commercials
Talent
Sound effects
Back translation
Display copy
39. In what shape do people view internet ads?
Soundtrack of TV
Headline
F
Customer commitment
40. List of contacts that you purchase from companies that put these lists together
Spam
Television script
Vignette
Compiled list
41. Commercials are planned with segments of action that occur in a single location
On location
Wall Mural
Display copy
Scenes
42. How many more times are electronic billboards more effective than poster panels?
6
Dramatized
Internet Advertising
Wall Mural
43. A block of text separate from the main display copy and headline where the idea is presented
Testimonials
Compiled list
Point-of-purchase
Call-outs
44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Radio script
Subheads
24
45. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
F
Support Copy
Vignette
Email
46. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Radio script
Voice-over
Display copy
Classified display advertisement
47. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Open rate
Support Copy
Dead
48. Finding the right person for the role
Internet Advertising
Casting
Spam
Storyboard
49. In which part of the AIPI formula should you repeat the prodcut and company name?
Click-throughs
Immediate Response
Facilitators
Identify advertiser or product
50. How many pages is the typical direct mail ad?
Dead
Subheads
Headline
4
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