Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small - often rectangular shaped graphic that appears at the top of a webpage.






2. In television - a voice that is coming from an unseen speaker






3. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






4. A concluding line that tells people how to buy the product






5. People who appear in television commercials






6. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






7. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






8. The written version of a television commercial specifying all the video and audio information






9. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






10. What is the method by which the customer responds called?






11. Where is the best palce to put the legal copy of the radio ad?






12. How many inches wide is a typical newspaper column?






13. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






14. The title of an ad; it is display copy set in large type to get the reader's attention






15. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






16. A block of text separate from the main display copy and headline where the idea is presented






17. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






18. A mockup of a television commercial that uses still photos for the frames






19. What is the type of rate that is the same amount charge however long it is run?






20. Text used to set the stage and lead into the headline of the copy






21. Formula writing that uses cliches - generalities - stock phrases - and superlatives






22. In radio advertising - the story is visualized in the listener's imagination






23. Another word of email ads - Use with caution






24. What does POP stand for?






25. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






26. List of contacts that you purchase from companies that put these lists together






27. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






28. Presenting TV ads to others: Story board - Script - __________






29. Finding the right person for the role






30. What should be put last in the radio ad?






31. Dont be redundant - Voice over should match on screen type - Dont use too many words






32. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






33. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






34. How many more times are electronic billboards more effective than poster panels?






35. Customers who have already bought from you






36. A headline that is straightforward and informative and leads to some kind of action






37. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






38. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






39. Limitations to Radio: Cannot show product - __________ - difficult to test success






40. What is the type of rate that is based on space purchase and time it is run called?






41. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






42. Commercials are planned with segments of action that occur in a single location






43. What way of presenting a TV ad uses pictures and words?






44. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






45. In what shape do people view internet ads?






46. Where should legal copy be buried in the radio ad?






47. The visual of the ______________ include: headline - lead - sight bites






48. Other tips for Radio: ________ - Schedule wisely - Give all info






49. Your competitor's customers






50. Something that gives customers one more reason to purchase your product