Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What should be put last in the radio ad?






2. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






3. A block of text separate from the main display copy and headline where the idea is presented






4. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






5. What does POP stand for?






6. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






7. The written version of a television commercial specifying all the video and audio information






8. Where is the best palce to put the legal copy of the radio ad?






9. commercials set to music






10. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






11. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






12. What way of presenting a TV ad uses pictures and words?






13. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






14. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






15. Dont be redundant - Voice over should match on screen type - Dont use too many words






16. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






17. What kind of radio ad often includes obsurd situations?






18. Types of TV commercials Demonstration: Story - or Both - ________






19. Advantages of _____________: Control - Flexibility - Appeal






20. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






21. Commercials shot outside the studio






22. In which part of the AIPI formula should you repeat the prodcut and company name?






23. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






24. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






25. Text used to set the stage and lead into the headline of the copy






26. The first line or paragraph of the body copy that is used to stimulate the reader's interest






27. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






28. The act of clicking on a button on a website that takes the viewer to a different website






29. Your competitor's customers






30. Other tips for Radio: ________ - Schedule wisely - Give all info






31. How many words should there be on a billboard?






32. What kind of radio ad strives for believability?






33. Formula writing that uses cliches - generalities - stock phrases - and superlatives






34. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






35. A mockup of a television commercial that uses still photos for the frames






36. Presenting TV ads to others: Story board - Script - __________






37. A headline that is straightforward and informative and leads to some kind of action






38. Type that is set in larger sizes that is used to attract the reader's attention






39. How many percent of a newspaper is made up of ads?






40. What is the method by which the customer responds called?






41. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






42. Types of billboards: _______ and electronic






43. How many inches wide total is a double newspaper page?






44. A constructed setting in which the action of a commercial takes place






45. Commercials are planned with segments of action that occur in a single location






46. Something that gives customers one more reason to purchase your product






47. what is a classified ad that contains a photo called?






48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






49. How many more times are electronic billboards more effective than poster panels?






50. Limitations to Radio: Cannot show product - __________ - difficult to test success