Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A constructed setting in which the action of a commercial takes place






2. What way of presenting a TV ad uses pictures and words?






3. What is the type of rate that is the same amount charge however long it is run?






4. Commercials are planned with segments of action that occur in a single location






5. Which part of the AIPI formula is the longest portion of radio ad?






6. All copywriting and all of advertisig is about giving _______.






7. A written version of a radio commercial used to produce the commercial






8. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






9. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






10. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






11. In what shape do people view internet ads?






12. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






13. A mockup of a television commercial that uses still photos for the frames






14. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






15. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






16. 2 fold message of newspaper ad: _____ - sell at a particular store






17. Types of billboards: _______ and electronic






18. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






19. List of contacts that you purchase from companies that put these lists together






20. The act of clicking on a button on a website that takes the viewer to a different website






21. 2 kinds of __________: free gift and bonus items






22. An indirect headline that gives little information






23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






24. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






25. A headline that is straightforward and informative and leads to some kind of action






26. What kind of radio ad often includes obsurd situations?






27. In radio advertising - the story is visualized in the listener's imagination






28. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






29. The written version of a television commercial specifying all the video and audio information






30. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






31. Text used to set the stage and lead into the headline of the copy






32. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






33. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






34. Internet ad copy should be written with most important information on top






35. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






36. Customers who have already bought from you






37. Small - often rectangular shaped graphic that appears at the top of a webpage.






38. People who appear in television commercials






39. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






40. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






42. Formula writing that uses cliches - generalities - stock phrases - and superlatives






43. What is the type of rate that is based on space purchase and time it is run called?






44. Dont be redundant - Voice over should match on screen type - Dont use too many words






45. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






46. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






47. Your competitor's customers






48. Where is the best palce to put the legal copy of the radio ad?






49. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






50. How many words should there be on a billboard?