Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






2. How many inches wide is a typical newspaper column?






3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






4. Text used to set the stage and lead into the headline of the copy






5. Something that gives customers one more reason to purchase your product






6. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






7. Presenting TV ads to others: Story board - Script - __________






8. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






9. Customers who have already bought from you






10. Types of ___________: buses - bus benches - bus stop shelters






11. The written version of a television commercial specifying all the video and audio information






12. The first line or paragraph of the body copy that is used to stimulate the reader's interest






13. A series of frames sketched to illustrate how the story line will develop






14. How fast or slow the action progresses in a commercial






15. How many words should there be on a billboard?






16. Advantages of _____________: Control - Flexibility - Appeal






17. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






18. The title of an ad; it is display copy set in large type to get the reader's attention






19. What should be put last in the radio ad?






20. What kind of radio ad strives for believability?






21. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






23. Your competitor's customers






24. Where is the best palce to put the legal copy of the radio ad?






25. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






26. A word or phrase typed into a search engine to find websites relevant to a certain topic






27. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






28. Types of _____________:pop-out coupons and poin-of purchase






29. What is the type of rate that is based on space purchase and time it is run called?






30. A block of text separate from the main display copy and headline where the idea is presented






31. How many inches wide total is a double newspaper page?






32. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






33. Formula writing that uses cliches - generalities - stock phrases - and superlatives






34. commercials set to music






35. In what shape do people view internet ads?






36. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






37. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






38. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






39. How many percent of a newspaper is made up of ads?






40. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






41. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






42. What does POP stand for?






43. Image that conveys the heart of the concept






44. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






45. Commercials are planned with segments of action that occur in a single location






46. In radio advertising - the story is visualized in the listener's imagination






47. Types of billboards: _______ and electronic






48. In which part of the AIPI formula should you repeat the prodcut and company name?






49. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






50. How many more times are electronic billboards more effective than poster panels?