Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






2. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






3. Presenting TV ads to others: Story board - Script - __________






4. Formula writing that uses cliches - generalities - stock phrases - and superlatives






5. Finding the right person for the role






6. Customers who have already bought from you






7. A block of text separate from the main display copy and headline where the idea is presented






8. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






9. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






10. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






11. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






12. Self important copy that focuses on the company rather than the consumer






13. Lifelike imitations of sounds






14. What should be put last in the radio ad?






15. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






16. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






17. Advantages of _____________: Control - Flexibility - Appeal






18. 3:1 or 4:1 - ratio of _____________






19. All copywriting and all of advertisig is about giving _______.






20. Types of ___________: buses - bus benches - bus stop shelters






21. Something that gives customers one more reason to purchase your product






22. what is a classified ad that contains a photo called?






23. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






24. Limitations to Radio: Cannot show product - __________ - difficult to test success






25. How many inches wide is a typical newspaper column?






26. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






27. 2 kinds of __________: free gift and bonus items






28. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






29. In which part of the AIPI formula should you repeat the prodcut and company name?






30. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






31. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






32. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






33. If direct mail does not so much generate sales - what does it instead generate?






34. Type that is set in larger sizes that is used to attract the reader's attention






35. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






36. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






37. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






38. 2 fold message of newspaper ad: _____ - sell at a particular store






39. What is the type of rate that is the same amount charge however long it is run?






40. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






41. Text used to set the stage and lead into the headline of the copy






42. How many more times are electronic billboards more effective than poster panels?






43. The first line or paragraph of the body copy that is used to stimulate the reader's interest






44. Another word of email ads - Use with caution






45. The text of the message






46. How many pages is the typical direct mail ad?






47. Commercials shot outside the studio






48. Headlines that aim to capture attention although they might not provide much information






49. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






50. A word or phrase typed into a search engine to find websites relevant to a certain topic







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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