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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A word or phrase typed into a search engine to find websites relevant to a certain topic






2. A mockup of a television commercial that uses still photos for the frames






3. commercials set to music






4. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






5. Formula writing that uses cliches - generalities - stock phrases - and superlatives






6. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






7. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






8. Where is the best palce to put the legal copy of the radio ad?






9. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






10. Another word of email ads - Use with caution






11. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






12. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






13. Presenting TV ads to others: Story board - Script - __________






14. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






15. How many more times are electronic billboards more effective than poster panels?






16. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






17. Headlines that aim to capture attention although they might not provide much information






18. How fast or slow the action progresses in a commercial






19. If direct mail does not so much generate sales - what does it instead generate?






20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






21. A headline that is straightforward and informative and leads to some kind of action






22. The text of the message






23. Small - often rectangular shaped graphic that appears at the top of a webpage.






24. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






25. How many inches wide is a typical newspaper column?






26. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






27. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






28. The act of clicking on a button on a website that takes the viewer to a different website






29. In television - a voice that is coming from an unseen speaker






30. Where should legal copy be buried in the radio ad?






31. Limitations to Radio: Cannot show product - __________ - difficult to test success






32. Internet ad copy should be written with most important information on top






33. What is the type of rate that is based on space purchase and time it is run called?






34. Finding the right person for the role






35. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






36. Dont be redundant - Voice over should match on screen type - Dont use too many words






37. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






38. People who appear in television commercials






39. Types of TV commercials Demonstration: Story - or Both - ________






40. What kind of radio ad strives for believability?






41. What kind of radio ad often includes obsurd situations?






42. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






43. Types of ___________: buses - bus benches - bus stop shelters






44. How many words should there be on a billboard?






45. Type that is set in larger sizes that is used to attract the reader's attention






46. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






47. The title of an ad; it is display copy set in large type to get the reader's attention






48. What does POP stand for?






49. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






50. In radio advertising - the story is visualized in the listener's imagination







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Can you answer 50 questions in 15 minutes?


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