Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your competitor's customers






2. How many inches wide total is a double newspaper page?






3. Dont be redundant - Voice over should match on screen type - Dont use too many words






4. Where should legal copy be buried in the radio ad?






5. Headlines that aim to capture attention although they might not provide much information






6. The visual of the ______________ include: headline - lead - sight bites






7. What is the type of rate that is based on space purchase and time it is run called?






8. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






9. Lifelike imitations of sounds






10. What kind of radio ad strives for believability?






11. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






12. The act of clicking on a button on a website that takes the viewer to a different website






13. what is a classified ad that contains a photo called?






14. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






15. Customers who have already bought from you






16. How fast or slow the action progresses in a commercial






17. Image that conveys the heart of the concept






18. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






19. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






20. What is the method by which the customer responds called?






21. Something that gives customers one more reason to purchase your product






22. How many words should there be on a billboard?






23. 3:1 or 4:1 - ratio of _____________






24. Types of ___________: buses - bus benches - bus stop shelters






25. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






26. In television - a voice that is coming from an unseen speaker






27. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






29. What kind of radio ad often includes obsurd situations?






30. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






31. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






32. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






33. Commercials shot outside the studio






34. Types of billboards: _______ and electronic






35. 2 fold message of newspaper ad: _____ - sell at a particular store






36. A constructed setting in which the action of a commercial takes place






37. The written version of a television commercial specifying all the video and audio information






38. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






39. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






40. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






41. 2 kinds of __________: free gift and bonus items






42. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






44. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






45. 2 1/4:1 - ratio of ___________






46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






47. Which part of the AIPI formula is the longest portion of radio ad?






48. What should be put last in the radio ad?






49. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






50. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times