Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






2. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






3. The title of an ad; it is display copy set in large type to get the reader's attention






4. Type that is set in larger sizes that is used to attract the reader's attention






5. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






6. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






7. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






8. Types of TV commercials Demonstration: Story - or Both - ________






9. What is the type of rate that is based on space purchase and time it is run called?






10. How many pages is the typical direct mail ad?






11. How many percent of a newspaper is made up of ads?






12. What is the method by which the customer responds called?






13. Types of ___________: buses - bus benches - bus stop shelters






14. List of contacts that you purchase from companies that put these lists together






15. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






16. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






17. How fast or slow the action progresses in a commercial






18. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






19. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






20. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






21. A concluding line that tells people how to buy the product






22. Headlines that aim to capture attention although they might not provide much information






23. Types of billboards: _______ and electronic






24. what is a classified ad that contains a photo called?






25. Internet ad copy should be written with most important information on top






26. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






27. The visual of the ______________ include: headline - lead - sight bites






28. Another word of email ads - Use with caution






29. Something that gives customers one more reason to purchase your product






30. Commercials shot outside the studio






31. What kind of radio ad strives for believability?






32. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






33. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






34. Lifelike imitations of sounds






35. Image that conveys the heart of the concept






36. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






37. Advantages of _____________: Control - Flexibility - Appeal






38. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






39. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






40. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






41. Presenting TV ads to others: Story board - Script - __________






42. Commercials are planned with segments of action that occur in a single location






43. How many words should there be on a billboard?






44. Text that explains what is happening in a corresponding photo or illustration






45. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






46. Types of _____________:pop-out coupons and poin-of purchase






47. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






48. A block of text separate from the main display copy and headline where the idea is presented






49. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






50. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing