Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Formula writing that uses cliches - generalities - stock phrases - and superlatives






2. The written version of a television commercial specifying all the video and audio information






3. Internet ad copy should be written with most important information on top






4. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






5. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






6. Type that is set in larger sizes that is used to attract the reader's attention






7. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






8. What kind of radio ad often includes obsurd situations?






9. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






10. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






11. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






12. In which part of the AIPI formula should you repeat the prodcut and company name?






13. Where should legal copy be buried in the radio ad?






14. A constructed setting in which the action of a commercial takes place






15. List of contacts that you purchase from companies that put these lists together






16. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






17. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






18. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






19. A series of frames sketched to illustrate how the story line will develop






20. What is the method by which the customer responds called?






21. Headlines that aim to capture attention although they might not provide much information






22. A written version of a radio commercial used to produce the commercial






23. How fast or slow the action progresses in a commercial






24. An indirect headline that gives little information






25. In radio advertising - the story is visualized in the listener's imagination






26. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






27. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






28. Image that conveys the heart of the concept






29. The first line or paragraph of the body copy that is used to stimulate the reader's interest






30. People who appear in television commercials






31. Which part of the AIPI formula is the longest portion of radio ad?






32. In what shape do people view internet ads?






33. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






34. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






35. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






36. Text that explains what is happening in a corresponding photo or illustration






37. A mockup of a television commercial that uses still photos for the frames






38. Limitations to Radio: Cannot show product - __________ - difficult to test success






39. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






40. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






41. The text of the message






42. Something that gives customers one more reason to purchase your product






43. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






44. How many percent of a newspaper is made up of ads?






45. 2 1/4:1 - ratio of ___________






46. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






47. A concluding line that tells people how to buy the product






48. How many inches wide is a typical newspaper column?






49. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






50. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation