Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who appear in television commercials






2. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






4. How fast or slow the action progresses in a commercial






5. Types of billboards: _______ and electronic






6. Small - often rectangular shaped graphic that appears at the top of a webpage.






7. A concluding line that tells people how to buy the product






8. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






9. What should be put last in the radio ad?






10. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






11. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






12. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






13. An indirect headline that gives little information






14. Internet ad copy should be written with most important information on top






15. 3:1 or 4:1 - ratio of _____________






16. A written version of a radio commercial used to produce the commercial






17. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






18. 2 fold message of newspaper ad: _____ - sell at a particular store






19. Text used to set the stage and lead into the headline of the copy






20. In what shape do people view internet ads?






21. Where is the best palce to put the legal copy of the radio ad?






22. The act of clicking on a button on a website that takes the viewer to a different website






23. commercials set to music






24. Commercials shot outside the studio






25. Another word of email ads - Use with caution






26. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






27. 2 kinds of __________: free gift and bonus items






28. Headlines that aim to capture attention although they might not provide much information






29. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






30. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






31. What kind of radio ad often includes obsurd situations?






32. Limitations to Radio: Cannot show product - __________ - difficult to test success






33. What is the type of rate that is the same amount charge however long it is run?






34. The text of the message






35. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






36. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






37. Where should legal copy be buried in the radio ad?






38. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






39. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






40. In television - a voice that is coming from an unseen speaker






41. Something that gives customers one more reason to purchase your product






42. In which part of the AIPI formula should you repeat the prodcut and company name?






43. How many percent of a newspaper is made up of ads?






44. Other tips for Radio: ________ - Schedule wisely - Give all info






45. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






46. Self important copy that focuses on the company rather than the consumer






47. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






48. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






49. Finding the right person for the role






50. Your competitor's customers