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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where should legal copy be buried in the radio ad?
6
Beginning or in the middle
Urgent
Subheads
2. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Photoboard
Jingle
Poster panel
3. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
Theater of the mind
Urgent
Tone of voice
4. What should be put last in the radio ad?
Subheads
Phone number
Schedule
Sweetener
5. Small - often rectangular shaped graphic that appears at the top of a webpage.
Body copy
6
Point-of-purchase
Banner ad
6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Straight
Image transfer
Off camera
Key frame
7. Types of _____________:pop-out coupons and poin-of purchase
Scenes
Billboards
In-store advertising
Selling idea first
8. How many words should there be on a billboard?
3 to 6
Poster panel
Sell product
Captions
9. Other tips for Radio: ________ - Schedule wisely - Give all info
Headline
Stick to time
Banner ad
Sight bites
10. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Key frame
Aerial Banner
Dramatized
F
11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Pace
Closing pararaph
Blind headline
12. An indirect headline that gives little information
Interstate billboards size
Blind headline
Compiled list
Customer commitment
13. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Voice-over
Scenes
Customer commitment
Sight bites
14. In what shape do people view internet ads?
F
Humor and emotion
Key words
Schedule
15. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Vignette
Closing pararaph
Open rate
Headline
16. A mockup of a television commercial that uses still photos for the frames
Photoboard
Straight
Support Copy
Poster panel
17. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Open rate
Tone of voice
Billboards
18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Response device
Scenario
Blind headline
19. 2 1/4:1 - ratio of ___________
In-town billboards size
Call to action
Tone of voice
Attention
20. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Open rate
Internet Advertising
Simple
Pace
21. What does POP stand for?
Billboards
Flat rate
Point-of-purchase
Short life span
22. Which part of the AIPI formula is the longest portion of radio ad?
Internet Advertising
Direct mail letter
Casting
Present sales message
23. The visual of the ______________ include: headline - lead - sight bites
Talent
Open rate
Direct mail letter
Flat rate
24. What kind of radio ad strives for believability?
Middle
Selling idea first
Dialogue
Urgent
25. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Soundtrack of TV
6
Present sales message
Humor and emotion
26. Dont be redundant - Voice over should match on screen type - Dont use too many words
Headline
Tone of voice
Soundtrack of TV
6
27. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
Scenario
Selling idea first
Photoboard
28. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Response list
Selling idea first
Storyboard
Caption
29. What is the type of rate that is based on space purchase and time it is run called?
Vignette
Schedule
Open rate
Dramatized
30. Your competitor's customers
Selling idea first
3 to 6
Collateral materials
Response list
31. How many more times are electronic billboards more effective than poster panels?
Voice-over
Subheads
4
6
32. In which part of the AIPI formula should you repeat the prodcut and company name?
Straight
Identify advertiser or product
Back translation
Off camera
33. Commercials shot outside the studio
Key frame
Store history
Talent
On location
34. In television - a voice that is coming from an unseen speaker
Identify advertiser or product
Off camera
3 to 6
Urgent
35. How many inches wide is a typical newspaper column?
Store history
12
Transit advertising
Brag-and-boast copy
36. A concluding line that tells people how to buy the product
Radio script
24
Call to action
12
37. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Underlines
Display copy
Omnipresence
Attention
38. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
On location
Spam
Back translation
Headline
39. A written version of a radio commercial used to produce the commercial
Repeating
Sweetener
Radio script
Present sales message
40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Dead
Story board
Display copy
41. All copywriting and all of advertisig is about giving _______.
Hope
Pace
Omnipresence
Compiled list
42. Another word of email ads - Use with caution
Spam
Collateral materials
Straight
Flat rate
43. Where is the best palce to put the legal copy of the radio ad?
Omnipresence
Straight
Response list
Middle
44. List of contacts that you purchase from companies that put these lists together
Letter
Compiled list
Caption
Straight
45. Customers who have already bought from you
Dialogue
House list
Call-outs
Casting
46. A constructed setting in which the action of a commercial takes place
Set
Caption
Sell product
Click-throughs
47. Something that gives customers one more reason to purchase your product
Sweetener
Blind headline
Direct-action headline
Omnipresence
48. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Voice-over
Compiled list
Call-outs
Your-name-here copy
49. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
6
F
Internet Advertising
Indirect-action headline
50. How fast or slow the action progresses in a commercial
Sound effects
Dialogue
Support Copy
Pace