Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text used to set the stage and lead into the headline of the copy






2. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






3. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






4. How many words should there be on a billboard?






5. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






6. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






7. 2 fold message of newspaper ad: _____ - sell at a particular store






8. Where is the best palce to put the legal copy of the radio ad?






9. The act of clicking on a button on a website that takes the viewer to a different website






10. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






11. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






12. How many percent of a newspaper is made up of ads?






13. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






14. What way of presenting a TV ad uses pictures and words?






15. In what shape do people view internet ads?






16. The visual of the ______________ include: headline - lead - sight bites






17. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






18. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






19. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






20. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






21. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






22. Type that is set in larger sizes that is used to attract the reader's attention






23. What kind of radio ad strives for believability?






24. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






25. People who appear in television commercials






26. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






27. A concluding line that tells people how to buy the product






28. Lifelike imitations of sounds






29. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






30. What should be put last in the radio ad?






31. Types of billboards: _______ and electronic






32. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






33. What does POP stand for?






34. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






35. Customers who have already bought from you






36. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






37. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






38. Something that gives customers one more reason to purchase your product






39. A written version of a radio commercial used to produce the commercial






40. Commercials shot outside the studio






41. The title of an ad; it is display copy set in large type to get the reader's attention






42. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






43. Dont be redundant - Voice over should match on screen type - Dont use too many words






44. Which part of the AIPI formula is the longest portion of radio ad?






45. What is the type of rate that is based on space purchase and time it is run called?






46. What is the method by which the customer responds called?






47. All copywriting and all of advertisig is about giving _______.






48. Types of _____________:pop-out coupons and poin-of purchase






49. A mockup of a television commercial that uses still photos for the frames






50. A headline that is straightforward and informative and leads to some kind of action