Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the type of rate that is based on space purchase and time it is run called?






2. What does POP stand for?






3. An indirect headline that gives little information






4. If direct mail does not so much generate sales - what does it instead generate?






5. 2 1/4:1 - ratio of ___________






6. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






7. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






8. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






9. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






10. Headlines that aim to capture attention although they might not provide much information






11. 2 kinds of __________: free gift and bonus items






12. People who appear in television commercials






13. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






14. A block of text separate from the main display copy and headline where the idea is presented






15. How many pages is the typical direct mail ad?






16. In television - a voice that is coming from an unseen speaker






17. A constructed setting in which the action of a commercial takes place






18. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






19. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






20. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






21. Other tips for Radio: ________ - Schedule wisely - Give all info






22. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






23. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






24. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






25. Self important copy that focuses on the company rather than the consumer






26. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






27. What is the method by which the customer responds called?






28. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






29. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






30. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






31. Where should legal copy be buried in the radio ad?






32. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






33. What kind of radio ad often includes obsurd situations?






34. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






35. A headline that is straightforward and informative and leads to some kind of action






36. Formula writing that uses cliches - generalities - stock phrases - and superlatives






37. What is the type of rate that is the same amount charge however long it is run?






38. Presenting TV ads to others: Story board - Script - __________






39. The act of clicking on a button on a website that takes the viewer to a different website






40. In which part of the AIPI formula should you repeat the prodcut and company name?






41. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






42. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






43. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






44. The written version of a television commercial specifying all the video and audio information






45. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






46. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






47. What kind of radio ad strives for believability?






48. How many more times are electronic billboards more effective than poster panels?






49. Small - often rectangular shaped graphic that appears at the top of a webpage.






50. Commercials shot outside the studio