Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






2. What should be put last in the radio ad?






3. The visual of the ______________ include: headline - lead - sight bites






4. In radio advertising - the story is visualized in the listener's imagination






5. If direct mail does not so much generate sales - what does it instead generate?






6. Presenting TV ads to others: Story board - Script - __________






7. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






8. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






9. Self important copy that focuses on the company rather than the consumer






10. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






11. What kind of radio ad strives for believability?






12. Formula writing that uses cliches - generalities - stock phrases - and superlatives






13. A word or phrase typed into a search engine to find websites relevant to a certain topic






14. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






15. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






16. commercials set to music






17. An indirect headline that gives little information






18. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






19. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






20. The title of an ad; it is display copy set in large type to get the reader's attention






21. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






22. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






23. What is the type of rate that is based on space purchase and time it is run called?






24. How many inches wide total is a double newspaper page?






25. Type that is set in larger sizes that is used to attract the reader's attention






26. The act of clicking on a button on a website that takes the viewer to a different website






27. 2 kinds of __________: free gift and bonus items






28. Image that conveys the heart of the concept






29. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






30. Another word of email ads - Use with caution






31. The text of the message






32. Text that explains what is happening in a corresponding photo or illustration






33. How many words should there be on a billboard?






34. Headlines that aim to capture attention although they might not provide much information






35. A headline that is straightforward and informative and leads to some kind of action






36. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






37. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






38. People who appear in television commercials






39. In what shape do people view internet ads?






40. List of contacts that you purchase from companies that put these lists together






41. Commercials are planned with segments of action that occur in a single location






42. How many more times are electronic billboards more effective than poster panels?






43. A block of text separate from the main display copy and headline where the idea is presented






44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






45. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






46. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






47. Where should legal copy be buried in the radio ad?






48. Finding the right person for the role






49. In which part of the AIPI formula should you repeat the prodcut and company name?






50. How many pages is the typical direct mail ad?







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Can you answer 50 questions in 15 minutes?


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