Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The title of an ad; it is display copy set in large type to get the reader's attention






2. Finding the right person for the role






3. What is the type of rate that is the same amount charge however long it is run?






4. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






5. Types of ___________: buses - bus benches - bus stop shelters






6. 2 kinds of __________: free gift and bonus items






7. Commercials are planned with segments of action that occur in a single location






8. The text of the message






9. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






10. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






11. What kind of radio ad strives for believability?






12. What is the type of rate that is based on space purchase and time it is run called?






13. Lifelike imitations of sounds






14. What way of presenting a TV ad uses pictures and words?






15. All copywriting and all of advertisig is about giving _______.






16. Something that gives customers one more reason to purchase your product






17. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






18. How fast or slow the action progresses in a commercial






19. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






20. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






21. In what shape do people view internet ads?






22. The act of clicking on a button on a website that takes the viewer to a different website






23. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






24. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






25. A written version of a radio commercial used to produce the commercial






26. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






27. Where is the best palce to put the legal copy of the radio ad?






28. A concluding line that tells people how to buy the product






29. Other tips for Radio: ________ - Schedule wisely - Give all info






30. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






31. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






32. Small - often rectangular shaped graphic that appears at the top of a webpage.






33. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






34. A mockup of a television commercial that uses still photos for the frames






35. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






36. Which part of the AIPI formula is the longest portion of radio ad?






37. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






38. 3:1 or 4:1 - ratio of _____________






39. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






40. List of contacts that you purchase from companies that put these lists together






41. In radio advertising - the story is visualized in the listener's imagination






42. How many inches wide total is a double newspaper page?






43. Customers who have already bought from you






44. Internet ad copy should be written with most important information on top






45. Advantages of _____________: Control - Flexibility - Appeal






46. What does POP stand for?






47. Presenting TV ads to others: Story board - Script - __________






48. If direct mail does not so much generate sales - what does it instead generate?






49. People who appear in television commercials






50. In which part of the AIPI formula should you repeat the prodcut and company name?