Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






2. How many more times are electronic billboards more effective than poster panels?






3. What kind of radio ad often includes obsurd situations?






4. How many inches wide total is a double newspaper page?






5. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






6. What kind of radio ad strives for believability?






7. Types of billboards: _______ and electronic






8. Internet ad copy should be written with most important information on top






9. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






10. Headlines that aim to capture attention although they might not provide much information






11. The text of the message






12. A word or phrase typed into a search engine to find websites relevant to a certain topic






13. In what shape do people view internet ads?






14. How many pages is the typical direct mail ad?






15. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






16. Types of ___________: buses - bus benches - bus stop shelters






17. what is a classified ad that contains a photo called?






18. Text used to set the stage and lead into the headline of the copy






19. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






20. A block of text separate from the main display copy and headline where the idea is presented






21. Type that is set in larger sizes that is used to attract the reader's attention






22. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






23. Lifelike imitations of sounds






24. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






25. 2 fold message of newspaper ad: _____ - sell at a particular store






26. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






27. 3:1 or 4:1 - ratio of _____________






28. What does POP stand for?






29. Commercials are planned with segments of action that occur in a single location






30. Customers who have already bought from you






31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






32. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






33. How many percent of a newspaper is made up of ads?






34. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






35. Self important copy that focuses on the company rather than the consumer






36. In radio advertising - the story is visualized in the listener's imagination






37. Dont be redundant - Voice over should match on screen type - Dont use too many words






38. List of contacts that you purchase from companies that put these lists together






39. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






40. If direct mail does not so much generate sales - what does it instead generate?






41. An indirect headline that gives little information






42. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






43. The first line or paragraph of the body copy that is used to stimulate the reader's interest






44. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






45. All copywriting and all of advertisig is about giving _______.






46. In which part of the AIPI formula should you repeat the prodcut and company name?






47. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






48. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






49. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






50. A concluding line that tells people how to buy the product