Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 kinds of __________: free gift and bonus items






2. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






3. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






4. Finding the right person for the role






5. How many inches wide is a typical newspaper column?






6. What is the method by which the customer responds called?






7. Another word of email ads - Use with caution






8. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






9. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






10. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






11. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






12. All copywriting and all of advertisig is about giving _______.






13. A headline that is straightforward and informative and leads to some kind of action






14. Presenting TV ads to others: Story board - Script - __________






15. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






16. The written version of a television commercial specifying all the video and audio information






17. Self important copy that focuses on the company rather than the consumer






18. Other tips for Radio: ________ - Schedule wisely - Give all info






19. An indirect headline that gives little information






20. If direct mail does not so much generate sales - what does it instead generate?






21. Where is the best palce to put the legal copy of the radio ad?






22. How fast or slow the action progresses in a commercial






23. In which part of the AIPI formula should you repeat the prodcut and company name?






24. Types of billboards: _______ and electronic






25. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






26. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






27. Types of _____________:pop-out coupons and poin-of purchase






28. How many pages is the typical direct mail ad?






29. People who appear in television commercials






30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






31. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






32. In television - a voice that is coming from an unseen speaker






33. Formula writing that uses cliches - generalities - stock phrases - and superlatives






34. Internet ad copy should be written with most important information on top






35. The title of an ad; it is display copy set in large type to get the reader's attention






36. Types of TV commercials Demonstration: Story - or Both - ________






37. Advantages of _____________: Control - Flexibility - Appeal






38. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






39. How many words should there be on a billboard?






40. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






41. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






42. A series of frames sketched to illustrate how the story line will develop






43. In what shape do people view internet ads?






44. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






45. Headlines that aim to capture attention although they might not provide much information






46. The text of the message






47. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






48. Type that is set in larger sizes that is used to attract the reader's attention






49. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






50. The first line or paragraph of the body copy that is used to stimulate the reader's interest