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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad strives for believability?
Vignette
Immediate Response
Dialogue
Scenes
2. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Aerial Banner
Off camera
Identify advertiser or product
Vignette
3. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Facilitators
Key visual
Wall Mural
Brag-and-boast copy
4. 2 1/4:1 - ratio of ___________
Dialogue
In-town billboards size
Call to action
Simple
5. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Sight bites
Lead paragraph
Open rate
Your-name-here copy
6. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Headline
Stick to time
Flat rate
Image transfer
7. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
House list
Photoboard
On location
8. What is the type of rate that is based on space purchase and time it is run called?
Captions
Television script
Open rate
Click-throughs
9. How many words should there be on a billboard?
3 to 6
Banner ad
In-store advertising
Middle
10. Text used to set the stage and lead into the headline of the copy
Lead paragraph
Dramatized
Overlines
Email
11. The first line or paragraph of the body copy that is used to stimulate the reader's interest
White space
4
3 to 6
Lead paragraph
12. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Key words
Lead paragraph
Image transfer
13. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Short life span
Soundtrack of TV
12
Navigation
14. In which part of the AIPI formula should you repeat the prodcut and company name?
Your-name-here copy
Direct-action headline
White space
Identify advertiser or product
15. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Caption
Support Copy
Direct Mail Advertising
16. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Scenes
Inserts
In-town billboards size
Billboards
17. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Aerial Banner
Dead
Overlines
18. How many pages is the typical direct mail ad?
4
Adese
Sweetener
Key frame
19. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
In-town billboards size
Omnipresence
Casting
Inserts
20. A series of frames sketched to illustrate how the story line will develop
Key visual
Lead paragraph
Direct-action headline
Storyboard
21. What kind of radio ad often includes obsurd situations?
Click-throughs
Sight bites
Sound effects
Dramatized
22. Presenting TV ads to others: Story board - Script - __________
Aerial Banner
Overlines
Scenario
Scenes
23. A concluding line that tells people how to buy the product
Call to action
Vignette
Spam
Story board
24. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
In-town billboards size
Subheads
Magalog
25. Commercials are planned with segments of action that occur in a single location
Scenes
Simple
Dead
Present sales message
26. A word or phrase typed into a search engine to find websites relevant to a certain topic
Set
Letter
Key words
70
27. Finding the right person for the role
Soundtrack of TV
Casting
Sell product
Key words
28. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
F
Caption
Schedule
29. 3:1 or 4:1 - ratio of _____________
Dead
Incentives
Body copy
Interstate billboards size
30. The written version of a television commercial specifying all the video and audio information
Response device
Identify advertiser or product
Television script
Key visual
31. The text of the message
Body copy
Tone of voice
Collateral materials
Phone number
32. What should be put last in the radio ad?
Off camera
Present sales message
Customer commitment
Phone number
33. Which part of the AIPI formula is the longest portion of radio ad?
Support Copy
Dramatized
Middle
Present sales message
34. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Compiled list
Soundtrack of TV
Call to action
35. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Lists
Phone number
Urgent
Open rate
36. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Direct-action headline
Interstate billboards size
Direct Mail Advertising
Schedule
37. People who appear in television commercials
Scenario
Captions
Facilitators
Talent
38. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Story board
Letter
70
Selling idea first
39. Types of _____________:pop-out coupons and poin-of purchase
Inserts
In-store advertising
Hope
Wall Mural
40. Another word of email ads - Use with caution
Spam
Photoboard
Facilitators
Letter
41. What is the method by which the customer responds called?
Brag-and-boast copy
Stick to time
Response device
Spam
42. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Key visual
Aerial Banner
Sound effects
Theater of the mind
43. Image that conveys the heart of the concept
On location
Wall Mural
Transit advertising
Key visual
44. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Stick to time
Repeating
Headline
Present sales message
45. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Humor and emotion
House list
Lists
46. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Collateral materials
Dead
Point-of-purchase
Navigation
47. Self important copy that focuses on the company rather than the consumer
Facilitators
Lists
Call to action
Brag-and-boast copy
48. List of contacts that you purchase from companies that put these lists together
Compiled list
Flat rate
Beginning or in the middle
Store history
49. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Selling idea first
Brag-and-boast copy
Dialogue
Schedule
50. what is a classified ad that contains a photo called?
Incentives
Body copy
Classified display advertisement
Spam