Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






2. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






3. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






4. Self important copy that focuses on the company rather than the consumer






5. A series of frames sketched to illustrate how the story line will develop






6. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






7. Dont be redundant - Voice over should match on screen type - Dont use too many words






8. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






9. Something that gives customers one more reason to purchase your product






10. what is a classified ad that contains a photo called?






11. Types of _____________:pop-out coupons and poin-of purchase






12. What kind of radio ad strives for believability?






13. What should be put last in the radio ad?






14. The written version of a television commercial specifying all the video and audio information






15. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






16. 2 fold message of newspaper ad: _____ - sell at a particular store






17. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






18. How many inches wide is a typical newspaper column?






19. Types of ___________: buses - bus benches - bus stop shelters






20. 3:1 or 4:1 - ratio of _____________






21. Formula writing that uses cliches - generalities - stock phrases - and superlatives






22. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






23. How many pages is the typical direct mail ad?






24. How many percent of a newspaper is made up of ads?






25. The text of the message






26. The visual of the ______________ include: headline - lead - sight bites






27. What does POP stand for?






28. The first line or paragraph of the body copy that is used to stimulate the reader's interest






29. Lifelike imitations of sounds






30. commercials set to music






31. People who appear in television commercials






32. Headlines that aim to capture attention although they might not provide much information






33. Presenting TV ads to others: Story board - Script - __________






34. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






35. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






36. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






37. In what shape do people view internet ads?






38. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






39. All copywriting and all of advertisig is about giving _______.






40. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






41. Another word of email ads - Use with caution






42. How many inches wide total is a double newspaper page?






43. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






44. A constructed setting in which the action of a commercial takes place






45. A mockup of a television commercial that uses still photos for the frames






46. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






47. How fast or slow the action progresses in a commercial






48. Text that explains what is happening in a corresponding photo or illustration






49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






50. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra