Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of ___________: buses - bus benches - bus stop shelters






2. Advantages of _____________: Control - Flexibility - Appeal






3. Customers who have already bought from you






4. 2 1/4:1 - ratio of ___________






5. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






6. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






7. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






8. Dont be redundant - Voice over should match on screen type - Dont use too many words






9. How many inches wide is a typical newspaper column?






10. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






11. In which part of the AIPI formula should you repeat the prodcut and company name?






12. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






13. How many inches wide total is a double newspaper page?






14. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






15. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






16. All copywriting and all of advertisig is about giving _______.






17. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






18. Which part of the AIPI formula is the longest portion of radio ad?






19. A mockup of a television commercial that uses still photos for the frames






20. Another word of email ads - Use with caution






21. Internet ad copy should be written with most important information on top






22. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






23. A concluding line that tells people how to buy the product






24. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






25. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






26. what is a classified ad that contains a photo called?






27. Types of billboards: _______ and electronic






28. How many more times are electronic billboards more effective than poster panels?






29. A block of text separate from the main display copy and headline where the idea is presented






30. How many words should there be on a billboard?






31. How many percent of a newspaper is made up of ads?






32. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






33. What kind of radio ad often includes obsurd situations?






34. Headlines that aim to capture attention although they might not provide much information






35. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






36. What should be put last in the radio ad?






37. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






38. Finding the right person for the role






39. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






40. In radio advertising - the story is visualized in the listener's imagination






41. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






43. Small - often rectangular shaped graphic that appears at the top of a webpage.






44. List of contacts that you purchase from companies that put these lists together






45. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






46. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






47. The text of the message






48. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






49. Types of _____________:pop-out coupons and poin-of purchase






50. Where should legal copy be buried in the radio ad?