Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of clicking on a button on a website that takes the viewer to a different website






2. Types of TV commercials Demonstration: Story - or Both - ________






3. Formula writing that uses cliches - generalities - stock phrases - and superlatives






4. Presenting TV ads to others: Story board - Script - __________






5. A written version of a radio commercial used to produce the commercial






6. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






7. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






8. A block of text separate from the main display copy and headline where the idea is presented






9. What kind of radio ad often includes obsurd situations?






10. Types of _____________:pop-out coupons and poin-of purchase






11. Internet ad copy should be written with most important information on top






12. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






13. The written version of a television commercial specifying all the video and audio information






14. The text of the message






15. Type that is set in larger sizes that is used to attract the reader's attention






16. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






17. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






18. Limitations to Radio: Cannot show product - __________ - difficult to test success






19. How many inches wide is a typical newspaper column?






20. Your competitor's customers






21. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






22. Another word of email ads - Use with caution






23. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






24. A mockup of a television commercial that uses still photos for the frames






25. What does POP stand for?






26. Types of billboards: _______ and electronic






27. In which part of the AIPI formula should you repeat the prodcut and company name?






28. How many percent of a newspaper is made up of ads?






29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






30. what is a classified ad that contains a photo called?






31. How many words should there be on a billboard?






32. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






33. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






34. What is the method by which the customer responds called?






35. How many pages is the typical direct mail ad?






36. Where should legal copy be buried in the radio ad?






37. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






38. Text used to set the stage and lead into the headline of the copy






39. What kind of radio ad strives for believability?






40. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






41. Lifelike imitations of sounds






42. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






43. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






44. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






45. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






46. List of contacts that you purchase from companies that put these lists together






47. 2 fold message of newspaper ad: _____ - sell at a particular store






48. All copywriting and all of advertisig is about giving _______.






49. In what shape do people view internet ads?






50. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"