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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the type of rate that is the same amount charge however long it is run?
Subheads
Flat rate
Letter
Billboards
2. A series of frames sketched to illustrate how the story line will develop
Internet Advertising
White space
Storyboard
Billboards
3. The title of an ad; it is display copy set in large type to get the reader's attention
Caption
Headline
Body copy
Transit advertising
4. Headlines that aim to capture attention although they might not provide much information
Straight
Indirect-action headline
Image transfer
Spam
5. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Short life span
Image transfer
Schedule
6. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Subheads
Repeating
Classified display advertisement
Vignette
7. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Body copy
Talent
Lists
8. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Interstate billboards size
Dead
Soundtrack of TV
Internet Advertising
9. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sight bites
Blind headline
Banner ad
Captions
10. What does POP stand for?
Key frame
Photoboard
Support Copy
Point-of-purchase
11. Types of billboards: _______ and electronic
Flat rate
Poster panel
Soundtrack of TV
Key frame
12. What should be put last in the radio ad?
Subheads
Display copy
Phone number
Direct-action headline
13. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Image transfer
Humor and emotion
Urgent
Body copy
14. What kind of radio ad strives for believability?
Storyboard
Dialogue
Beginning or in the middle
Back translation
15. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
House list
Aerial Banner
Collateral materials
16. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Sell product
Image transfer
Sight bites
17. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
House list
Indirect-action headline
Vignette
Incentives
18. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Scenario
Point-of-purchase
Underlines
19. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Compiled list
Hope
Talent
Customer commitment
20. Where is the best palce to put the legal copy of the radio ad?
Middle
Display copy
3 to 6
In-town billboards size
21. A constructed setting in which the action of a commercial takes place
12
Set
Identify advertiser or product
Poster panel
22. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Incentives
Humor and emotion
Spam
Immediate Response
23. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Banner ad
Closing pararaph
White space
Display copy
24. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
House list
Selling idea first
Captions
Back translation
25. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Sound effects
Collateral materials
Lead paragraph
24
26. A mockup of a television commercial that uses still photos for the frames
Photoboard
Schedule
Body copy
Email
27. In what shape do people view internet ads?
Transit advertising
F
Response device
Letter
28. What is the type of rate that is based on space purchase and time it is run called?
Tone of voice
Navigation
Open rate
Banner ad
29. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Scenario
Your-name-here copy
Vignette
12
30. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Classified display advertisement
Back translation
Closing pararaph
Wall Mural
31. 2 1/4:1 - ratio of ___________
Lead paragraph
3 to 6
In-town billboards size
Phone number
32. Finding the right person for the role
Casting
White space
Vignette
Key frame
33. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
In-store advertising
Inserts
Open rate
Identify advertiser or product
34. An indirect headline that gives little information
Poster panel
Blind headline
Pyramid style
Headline
35. How many inches wide is a typical newspaper column?
12
Response device
Captions
Urgent
36. Other tips for Radio: ________ - Schedule wisely - Give all info
Key words
Voice-over
Stick to time
Point-of-purchase
37. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
In-store advertising
Dead
Humor and emotion
Short life span
38. A written version of a radio commercial used to produce the commercial
Radio script
Vignette
4
Click-throughs
39. The written version of a television commercial specifying all the video and audio information
Present sales message
Straight
Incentives
Television script
40. In which part of the AIPI formula should you repeat the prodcut and company name?
Image transfer
Aerial Banner
Identify advertiser or product
Captions
41. All copywriting and all of advertisig is about giving _______.
Sound effects
Facilitators
Hope
Dialogue
42. People who appear in television commercials
Talent
Facilitators
Flat rate
Stick to time
43. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Display copy
6
Spam
Vignette
44. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Adese
Tone of voice
Display copy
Incentives
45. A word or phrase typed into a search engine to find websites relevant to a certain topic
Dialogue
Direct mail letter
Key words
Set
46. Commercials shot outside the studio
Open rate
On location
Overlines
Click-throughs
47. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Incentives
Magalog
Captions
Forgettability
48. A concluding line that tells people how to buy the product
Incentives
Call to action
Dead
Voice-over
49. A headline that is straightforward and informative and leads to some kind of action
Simple
Vignette
Beginning or in the middle
Direct-action headline
50. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Overlines
Indirect-action headline
Beginning or in the middle
Underlines
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