Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






2. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






3. Types of ___________: buses - bus benches - bus stop shelters






4. Commercials shot outside the studio






5. 2 1/4:1 - ratio of ___________






6. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






7. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






8. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






9. Lifelike imitations of sounds






10. People who appear in television commercials






11. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






12. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






13. A word or phrase typed into a search engine to find websites relevant to a certain topic






14. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






15. In television - a voice that is coming from an unseen speaker






16. What is the method by which the customer responds called?






17. How many inches wide is a typical newspaper column?






18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






19. Types of TV commercials Demonstration: Story - or Both - ________






20. Where is the best palce to put the legal copy of the radio ad?






21. Customers who have already bought from you






22. A constructed setting in which the action of a commercial takes place






23. What should be put last in the radio ad?






24. What does POP stand for?






25. Where should legal copy be buried in the radio ad?






26. The title of an ad; it is display copy set in large type to get the reader's attention






27. Text that explains what is happening in a corresponding photo or illustration






28. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






29. Advantages of _____________: Control - Flexibility - Appeal






30. Internet ad copy should be written with most important information on top






31. what is a classified ad that contains a photo called?






32. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






33. What is the type of rate that is based on space purchase and time it is run called?






34. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






35. Finding the right person for the role






36. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






37. 2 kinds of __________: free gift and bonus items






38. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






39. How many inches wide total is a double newspaper page?






40. Small - often rectangular shaped graphic that appears at the top of a webpage.






41. A concluding line that tells people how to buy the product






42. How many percent of a newspaper is made up of ads?






43. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






44. A headline that is straightforward and informative and leads to some kind of action






45. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






46. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






47. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






48. Self important copy that focuses on the company rather than the consumer






49. Limitations to Radio: Cannot show product - __________ - difficult to test success






50. If direct mail does not so much generate sales - what does it instead generate?