Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide total is a double newspaper page?






2. A mockup of a television commercial that uses still photos for the frames






3. How fast or slow the action progresses in a commercial






4. Text used to set the stage and lead into the headline of the copy






5. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






6. Commercials shot outside the studio






7. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






8. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






9. Headlines that aim to capture attention although they might not provide much information






10. Where should legal copy be buried in the radio ad?






11. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






12. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






13. A constructed setting in which the action of a commercial takes place






14. In which part of the AIPI formula should you repeat the prodcut and company name?






15. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






16. Types of ___________: buses - bus benches - bus stop shelters






17. How many inches wide is a typical newspaper column?






18. The act of clicking on a button on a website that takes the viewer to a different website






19. Limitations to Radio: Cannot show product - __________ - difficult to test success






20. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






21. Type that is set in larger sizes that is used to attract the reader's attention






22. In radio advertising - the story is visualized in the listener's imagination






23. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






24. The text of the message






25. Image that conveys the heart of the concept






26. 2 fold message of newspaper ad: _____ - sell at a particular store






27. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






28. What is the type of rate that is based on space purchase and time it is run called?






29. Lifelike imitations of sounds






30. Types of TV commercials Demonstration: Story - or Both - ________






31. A word or phrase typed into a search engine to find websites relevant to a certain topic






32. In what shape do people view internet ads?






33. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






34. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






35. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






36. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






37. A concluding line that tells people how to buy the product






38. Other tips for Radio: ________ - Schedule wisely - Give all info






39. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






40. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






41. Your competitor's customers






42. What should be put last in the radio ad?






43. What is the method by which the customer responds called?






44. An indirect headline that gives little information






45. In television - a voice that is coming from an unseen speaker






46. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






47. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






48. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






49. Dont be redundant - Voice over should match on screen type - Dont use too many words






50. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -