Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A series of frames sketched to illustrate how the story line will develop






2. What does POP stand for?






3. 2 kinds of __________: free gift and bonus items






4. Your competitor's customers






5. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






6. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






7. What should be put last in the radio ad?






8. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






9. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






10. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






11. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






12. Dont be redundant - Voice over should match on screen type - Dont use too many words






13. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






14. How many percent of a newspaper is made up of ads?






15. Formula writing that uses cliches - generalities - stock phrases - and superlatives






16. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






17. How many words should there be on a billboard?






18. A word or phrase typed into a search engine to find websites relevant to a certain topic






19. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






20. People who appear in television commercials






21. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






22. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






23. 2 fold message of newspaper ad: _____ - sell at a particular store






24. Which part of the AIPI formula is the longest portion of radio ad?






25. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






26. Headlines that aim to capture attention although they might not provide much information






27. List of contacts that you purchase from companies that put these lists together






28. The first line or paragraph of the body copy that is used to stimulate the reader's interest






29. Commercials are planned with segments of action that occur in a single location






30. Where should legal copy be buried in the radio ad?






31. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






32. What way of presenting a TV ad uses pictures and words?






33. The visual of the ______________ include: headline - lead - sight bites






34. The text of the message






35. Types of ___________: buses - bus benches - bus stop shelters






36. An indirect headline that gives little information






37. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






38. What is the type of rate that is the same amount charge however long it is run?






39. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






40. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






41. What is the method by which the customer responds called?






42. commercials set to music






43. what is a classified ad that contains a photo called?






44. A block of text separate from the main display copy and headline where the idea is presented






45. Finding the right person for the role






46. If direct mail does not so much generate sales - what does it instead generate?






47. Another word of email ads - Use with caution






48. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






49. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






50. Sectional headlines that are used to break up a section of "gray" type in a large block of copy