Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concluding line that tells people how to buy the product






2. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






3. Lifelike imitations of sounds






4. How fast or slow the action progresses in a commercial






5. Commercials shot outside the studio






6. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






7. What way of presenting a TV ad uses pictures and words?






8. A series of frames sketched to illustrate how the story line will develop






9. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






10. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






11. How many pages is the typical direct mail ad?






12. What kind of radio ad strives for believability?






13. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






14. 2 kinds of __________: free gift and bonus items






15. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






16. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






17. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






18. Text that explains what is happening in a corresponding photo or illustration






19. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






21. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






22. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






23. A written version of a radio commercial used to produce the commercial






24. What does POP stand for?






25. The written version of a television commercial specifying all the video and audio information






26. If direct mail does not so much generate sales - what does it instead generate?






27. Self important copy that focuses on the company rather than the consumer






28. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






29. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






30. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






31. Text used to set the stage and lead into the headline of the copy






32. What should be put last in the radio ad?






33. How many more times are electronic billboards more effective than poster panels?






34. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






35. A headline that is straightforward and informative and leads to some kind of action






36. Headlines that aim to capture attention although they might not provide much information






37. Other tips for Radio: ________ - Schedule wisely - Give all info






38. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






39. Types of ___________: buses - bus benches - bus stop shelters






40. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






41. 3:1 or 4:1 - ratio of _____________






42. In which part of the AIPI formula should you repeat the prodcut and company name?






43. In what shape do people view internet ads?






44. Presenting TV ads to others: Story board - Script - __________






45. What is the method by which the customer responds called?






46. Limitations to Radio: Cannot show product - __________ - difficult to test success






47. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






48. A constructed setting in which the action of a commercial takes place






49. How many inches wide total is a double newspaper page?






50. Finding the right person for the role