Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






2. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






3. Limitations to Radio: Cannot show product - __________ - difficult to test success






4. A headline that is straightforward and informative and leads to some kind of action






5. What way of presenting a TV ad uses pictures and words?






6. What is the type of rate that is based on space purchase and time it is run called?






7. Your competitor's customers






8. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






9. In television - a voice that is coming from an unseen speaker






10. How many words should there be on a billboard?






11. Commercials are planned with segments of action that occur in a single location






12. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






13. The written version of a television commercial specifying all the video and audio information






14. Formula writing that uses cliches - generalities - stock phrases - and superlatives






15. Something that gives customers one more reason to purchase your product






16. Types of _____________:pop-out coupons and poin-of purchase






17. Where is the best palce to put the legal copy of the radio ad?






18. 2 fold message of newspaper ad: _____ - sell at a particular store






19. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






20. Lifelike imitations of sounds






21. What should be put last in the radio ad?






22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






24. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






25. How fast or slow the action progresses in a commercial






26. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






27. Types of TV commercials Demonstration: Story - or Both - ________






28. A concluding line that tells people how to buy the product






29. A constructed setting in which the action of a commercial takes place






30. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






31. How many more times are electronic billboards more effective than poster panels?






32. what is a classified ad that contains a photo called?






33. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






34. What is the method by which the customer responds called?






35. Commercials shot outside the studio






36. The first line or paragraph of the body copy that is used to stimulate the reader's interest






37. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






38. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






39. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






40. What is the type of rate that is the same amount charge however long it is run?






41. A written version of a radio commercial used to produce the commercial






42. How many inches wide total is a double newspaper page?






43. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






44. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






45. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






46. In radio advertising - the story is visualized in the listener's imagination






47. The act of clicking on a button on a website that takes the viewer to a different website






48. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






49. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






50. The text of the message







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests