Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?






2. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






3. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






4. An indirect headline that gives little information






5. 2 kinds of __________: free gift and bonus items






6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






7. Where should legal copy be buried in the radio ad?






8. The first line or paragraph of the body copy that is used to stimulate the reader's interest






9. 2 1/4:1 - ratio of ___________






10. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






11. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






12. Type that is set in larger sizes that is used to attract the reader's attention






13. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






14. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






15. If direct mail does not so much generate sales - what does it instead generate?






16. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






17. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






18. List of contacts that you purchase from companies that put these lists together






19. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






20. Dont be redundant - Voice over should match on screen type - Dont use too many words






21. A concluding line that tells people how to buy the product






22. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






23. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






24. Where is the best palce to put the legal copy of the radio ad?






25. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






26. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






27. Limitations to Radio: Cannot show product - __________ - difficult to test success






28. Formula writing that uses cliches - generalities - stock phrases - and superlatives






29. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






30. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






31. How fast or slow the action progresses in a commercial






32. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






33. Self important copy that focuses on the company rather than the consumer






34. what is a classified ad that contains a photo called?






35. The act of clicking on a button on a website that takes the viewer to a different website






36. Which part of the AIPI formula is the longest portion of radio ad?






37. commercials set to music






38. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






39. All copywriting and all of advertisig is about giving _______.






40. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






41. Headlines that aim to capture attention although they might not provide much information






42. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






43. Other tips for Radio: ________ - Schedule wisely - Give all info






44. Customers who have already bought from you






45. Another word of email ads - Use with caution






46. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






47. What is the method by which the customer responds called?






48. Types of _____________:pop-out coupons and poin-of purchase






49. In radio advertising - the story is visualized in the listener's imagination






50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______