Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where should legal copy be buried in the radio ad?






2. A block of text separate from the main display copy and headline where the idea is presented






3. Types of ___________: buses - bus benches - bus stop shelters






4. What should be put last in the radio ad?






5. Small - often rectangular shaped graphic that appears at the top of a webpage.






6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






7. Types of _____________:pop-out coupons and poin-of purchase






8. How many words should there be on a billboard?






9. Other tips for Radio: ________ - Schedule wisely - Give all info






10. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






12. An indirect headline that gives little information






13. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






14. In what shape do people view internet ads?






15. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






16. A mockup of a television commercial that uses still photos for the frames






17. The first line or paragraph of the body copy that is used to stimulate the reader's interest






18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






19. 2 1/4:1 - ratio of ___________






20. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






21. What does POP stand for?






22. Which part of the AIPI formula is the longest portion of radio ad?






23. The visual of the ______________ include: headline - lead - sight bites






24. What kind of radio ad strives for believability?






25. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






26. Dont be redundant - Voice over should match on screen type - Dont use too many words






27. Formula writing that uses cliches - generalities - stock phrases - and superlatives






28. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






29. What is the type of rate that is based on space purchase and time it is run called?






30. Your competitor's customers






31. How many more times are electronic billboards more effective than poster panels?






32. In which part of the AIPI formula should you repeat the prodcut and company name?






33. Commercials shot outside the studio






34. In television - a voice that is coming from an unseen speaker






35. How many inches wide is a typical newspaper column?






36. A concluding line that tells people how to buy the product






37. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






38. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






39. A written version of a radio commercial used to produce the commercial






40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






41. All copywriting and all of advertisig is about giving _______.






42. Another word of email ads - Use with caution






43. Where is the best palce to put the legal copy of the radio ad?






44. List of contacts that you purchase from companies that put these lists together






45. Customers who have already bought from you






46. A constructed setting in which the action of a commercial takes place






47. Something that gives customers one more reason to purchase your product






48. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






49. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






50. How fast or slow the action progresses in a commercial